Modern Music Marketing

In this video I chat with Groover co-founder Dorian Perron about how their platform works, how Groover differs from the competition and paths artists can take to get their music heard.  Get 10% off on Groover with code ANDREWGROOVERVIP -> https://groover.co/ Watch Video Version: https://youtu.be/_62jXfl5w2U ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day) ►►Best sales funnel software I use: https://generastudios--checkout.thrivecart.com/thrivecart-standard-account/ ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth ►► FeatureFM: https://feature.fm/andrewsouthworth - use code ASOUTH30 for 30% off for any annual plan! ►► Hypeddit: https://hypeddit.com/r/t75hkr6c  

In this episode I talk to MMXVII on how he's built his music and YouTube career to pursue it full-time. Right now he has over 30,000 monthly listeners on Spotify and about 7,000 subscribers on YouTube. We cover his music marketing strategies, his music and YouTube journey, and techniques he's used to grow his YouTube channel. MMXVII YouTube channel: https://www.youtube.com/c/MMXVII ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day) ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth  

In this episode of Modern Music Marketing I talk to Llynks, a music artist in the trenches building a music career from scratch. Currently she has 40,000 monthly listeners on Spotify, 2,300 subscribers on YouTube, 3,500 on TikTok and more on other platforms. A lot of music marketing people talk about 'building a community', but Llynks has actually done it and has some advice to share. Watch video: https://youtu.be/J1KWEWnlamw Llynks YouTube: https://www.youtube.com/c/Llynks Llynks Spotify: https://open.spotify.com/artist/6hZmTXUiBvYnUAEKtWUom8?si=i7d6a8q9RVSXPDR0UinOoA ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day)

In this chat I talk to Ricky Tinez about how he grew his YouTube music channel of about 120,000 subscribers, how he ended up working in the music industry at Novation and what its like, as well as tips for other creators who would like to do what he does. Ricky is an awesome guy with incredible YouTube videos and great music, so make sure you check him out! Ricky's Channel: https://www.youtube.com/c/RickyTinez   ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day)   ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth Hypeddit affiliate link: https://hypeddit.com/r/t75hkr6c

In this episode I talk to The Anix (Brandon Smith) about his music career spanning 8 albums and multiple record labels such as Universal Records, Cleopatra Records and currently FiXT, his approach to merchandise and art creation, as well as his DIY attitude. We also talk about his brand that he's developed and about the marketing strategies he's had over the years.   ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day) ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth Hypeddit affiliate link: https://hypeddit.com/r/t75hkr6c    

In this episode of Modern Music Marketing Tom DuPree III and I talk about music marketing and Facebook Ads. Both Tom and I share a lot of videos on YouTube talking about music marketing, and both of us use Facebook Ads as the main way to promote our music. Here we share strategies and talk about what has and hasn't worked for us. ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day) ►► Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth  

Anup Sastry started doing drum videos on YouTube which got him a gig with Jeff Loomis on tour. Since then he's released music / recorded with Intervals, Skyharbor, Marty Friedman, Monuments and many more. He used his YouTube channel like a resume to attract potential clients, and it helped turn him into a professional musician. In this episode we talk about how it all went down and advice he has for other people trying to do the same thing. Check his channel out here: https://www.youtube.com/user/asdrummer2008 ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day) ►► Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth Hypeddit affiliate link: https://hypeddit.com/r/t75hkr6c Get some merch: https://shop.andrewsouthworth.com/  

Jesse Gillenwalters sells hundreds of CD's per month for his project Basic Printer and works at Indepreneur doing coaching and Facebook ad management for music artists. In this video we talk about how he got started at Indepreneur, what the most common pitfalls are for students working through their 'Buddy System', and what are some of the biggest challenges when it comes to music marketing from Facebook ads to email to product creation. ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day) ►► Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth Hypeddit affiliate link: https://hypeddit.com/r/t75hkr6c Get some merch: https://shop.andrewsouthworth.com/  

A lot of artists and producers want to know how to make a living with music, and Benn Jordan (AKA The Flashbulb) has done exactly that. He has 145,000 monthly listeners on Spotify, 70,000 subscribers on YouTube, has been signed, toured, made music for TV & Film and also made music for commercials. In this video I got to pick his brain on how he did it and what advice he'd give other people who want to do it to.   ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ ►► Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth Get some merch: https://andrewsouthworth.com/ ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth  

Battz grew to 287k TikTok followers, 1,100 YouTube subscribers, 6,100 Instagram followers and 1,400 Spotify followers 100% DIY in the past year (and only really taking it seriously for half that). On top of that he's cranking out 1 single per week going forward along with a music video, and for a while he was shooting all of his music videos on a 3 year old iPhone. I find his incredible work ethic and DIY attitude inspiring so I though it would be cool to hear his thought process and how he pulled all this off. Battz Links: https://linktr.ee/battz YouTube Version: https://youtu.be/ppVFaFe25-w ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/  

In this episode I talk to Patrick Cc about how he got 1 million Spotify streams in 2 months, how he grew his YouTube channel, which music marketing strategies have worked and more! Patrick runs a YouTube channel where he talks about music, music marketing, music entertainment and does music review live streams - also he's just a cool guy. Check his channel out here: http://youtube.com/patrickcc ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ ►► Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth Hypeddit affiliate link: https://hypeddit.com/r/t75hkr6c Listen to my music on Spotify: https://andrewonspotify.com/fire  

In this video I talk to Tommy Zee about how to make a living from music by making music for brands in advertisements. Tommy runs a company called Tommy Zee & Co where he's made music for brands like Nike, Google, Visa and more. He also teaches musicians how to get into this industry with his company Making Music For Brands. Tommy Zee & Co: https://www.tommyzee.co/ Making Music for Brands: https://www.makingmusicforbrands.com/ ►► Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ►► YouTube Growth Machine (BETA): https://learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: https://andrewsouthworth.youcanbook.me/ ►► Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth ►► Get 7% off DistroKid when you signup through my link → https://distrokid.com/vip/andrewsouthworth Hypeddit affiliate link: https://hypeddit.com/r/t75hkr6c  

In this episode Jesse Cannon and I talk about how record labels market music, Facebook ads vs other music marketing methods, and how indie artists can grow their fanbase. Jesse (aka Musformation on YouTube) has experience from working at major record labels, producing artists are major and indie labels, working with artists 1-on-1 and wrote the top rated music business book on Amazon.Video version: https://youtu.be/cbDZTUUSEV8Jesse's Website: http://www.jessecannon.com/Jesse's YouTube: https://www.youtube.com/user/MusformationMy Spotify Facebook Ads course: https://generastudios.thrivecart.com/spotify-growth-machineBook a consultation: https://andrewsouthworth.youcanbook.me/My Forum: https://forum.generastudios.com/ 

Xan Griffin has grown his Spotify monthly listeners to currently over 100,000, ORGANICALLY! Plus in the past he's hit highs of up to 500,000 monthly listeners, has a YouTube channel with about 30,000 subscribers, and has a successful presence all around the internet. In this episode we talk about how he did it.Video version: https://youtu.be/332M6eGbiMEMy Spotify Facebook Ads course: https://generastudios.thrivecart.com/spotify-growth-machine Consultations: https://andrewsouthworth.youcanbook.me/Get exclusive content via my Patreon: https://patreon.com/andrewsouthworth Forum: https://forum.generastudios.com/ 

In this episode I talk to Adriel Rivera about how to grow your music YouTube channel, since he's grown his to about 13,000 subscribers! We talk about content type, how long it takes, and how to stand out. We also talk about music marketing topics, and general life stuff as well.Book a consultation: https://andrewsouthworth.youcanbook.me/ Spotify Facebook Ads Course: https://generastudios.thrivecart.com/spotify-growth-machine Music Marketing Forums: https://forum.generastudios.com/ 

In this episode I talk to Courtney Hawkins about how to be a musician on YouTube. Courtney has an AWESOME YouTube channel doing music production and making beats, and has been featured by Native Instruments several times over the years. We talk about her path on YouTube, and what artists thinking about getting into YouTube could do to succeed.Video version: https://youtu.be/l9sGlv9eZswGet exclusive content via my Patreon: https://patreon.com/andrewsouthworth Spotify Music Marketing Course: https://generastudios.thrivecart.com/spotify-growth-machine 

Is TikTok for musicians? Well, music creator Daniel Wall managed to grow his music TikTok channel to 400,000 followers, so i'd say the answer is yes. We talk about how how many videos it took, what types of content worked, how he promotes his music on TikTok, and his plans if TikTok gets banned. Video Version: https://youtu.be/D_PqnXGCzd8

In this episode I chat with Mike Sarge about social media for music artists, branding for music artists, why music blogs are still important, and other music marketing tactics. Mike Sarge is an artist, but he also has an awesome YouTube channel sharing his knowledge of music marketing - if you like my channel you'll love his!Mike Sarge: https://www.youtube.com/user/sargemanning https://www.cre8greatness.com/ Get my course: https://generastudios.thrivecart.com/spotify-growth-machine/ Video version: https://youtu.be/8v_3W6FT9jc

In this episode I chat with Noir Et Blanc Vie about being a music YouTuber, how to play the YouTube game, how sponsored videos can work, and how to diversify your music income. We also talk about synthesizers and other fun stuff along the way! If you aren't familiar with Noir Et Blanc Vie, he has one of my favorite YouTube channels so be sure to check him out. Video version: https://youtu.be/2WyytRVLtTo

In this episode Ashley K. Stoyanov from #WomenCrush Music gives music promotion tips and advice for how artists can build a community around their music. She's worked at PR agencies, record labels, helps businesses with community building, and founded #WomenCrush Music. Her approach to music promotion is entirely organic, without advertisements, focusing on making connections, engaging fans organically on social media, and PR. Video Episode: https://www.youtube.com/watch?v=bsDfzEw8lEI #WomenCrush Music:https://www.womencrushmusic.com/ https://www.instagram.com/womencrushmusic/ Ashley: https://www.instagram.com/ashleykstoyanov/ https://www.ashleykstoyanov.com/ 

In this episode Adameant and I talk largely about how to start a music business, how to monetize the skillset you have with your music, how to invest in music gear and a home studio, and many other related topics. While Adameant is relatively new to the music scene, he's setting himself up for longterm success and I thought you could learn a lot hearing about what his approach is. YT Video: https://www.youtube.com/watch?v=xBymN3lbEBs Adameant Links: https://www.youtube.com/channel/UCuc-... https://www.instagram.com/adameantmusic/

In this episode we'll study the Good Mythical Morning brand, and draw some parallels to things you could implement in your music brand. GMM has an INCREDIBLY powerful brand, and I consider them to be geniuses at branding and content creation, which is why I chose them for this brand analysis. From their name, to their content strategy, to their merch, GMM does an amazing job at sucking you into their world with everything they do. My YouTube Channel: https://www.youtube.com/andrewsouthworth

In this episode of Modern Music Marketing I discuss music promotion strategies with Matt Pelosi from Cyber PR. Matt is a music producer, but he does music marketing for a living, specializing in ad strategies and social media management for artists.  Interview on Cyber PR's channel: https://www.youtube.com/watch?v=EWXeT...Learn more about CyberPR: https://www.cyberprmusic.com/ The book I talk about late in the episode is Traffic Secrets by Russell Brunson. 

Young L3X is an independent hip-hop artist that makes a full time living with Spotify and Apple Music streaming revenue! He doesn't play shows, and makes minimal income from merch - so its essentially all just streaming which is incredible. Facebook ads were a core part of his success, and he's managed to build up to 280,000 monthly listeners on Spotify alone as of me writing this. My course referenced in the video: https://generastudios.thrivecart.com/spotify-growth-machine My YT channel:https://www.youtube.com/andrewsouthworth Young L3X: Spotify

In this episode I talk about the most important metrics and features on YouTube to grow your channel. Believe it or not, it's not all about keywords (it hasn't been since like 2012). The most important thing is the thumbnail, followed by the title. You want people to click your video, and watch the whole thing, and then get to the end-screens and watch another video.  My YouTube channel:https://www.youtube.com/andrewsouthworth

A lot of artists want to know how to make a living with music, so in this episode I talked with BigJerr (Scarlit), who makes a full time living teaching music production. He's an Ableton Certified Trainer, teaches at Icon Collective, has courses with Evenant, Warp Academy, and Academy FM, does one-on-one coaching and also does client mixing/mastering/remixing work.Video version: https://youtu.be/O0zsdwy-Ba8We talk about his journey with this interesting path in the music industry, how he would approach things if he was just getting started today, and a ton of general insight into the music industry.Watch Jerry's YT: https://www.youtube.com/bigjerr Listen to his music: https://hypeddit.com/link/lyqafl

How concerned should you be about bots when running ads? Do bots come from certain countries? Are there ways to make your ads invincible to bots? In this episode I explore this complex subject.https://www.youtube.com/andrewsouthworth

If you've been wondering how to book shows as a rapper, how to grow on TikTok as a music artist, or how to develop a music marketing growth strategy this episode will be invaluable for you. In this episode of the Modern Music Marketing podcast I got to talk to Outlook The Rapper, who managed to leverage a song with only 1,700 views to get a festival show in Cuba performing for 6,000 people, and created a platform on TikTok that generates over 100,000 views per month.Watch in video format: https://youtu.be/qoqO-HR8FnA

A lot of artists and producers want to know how to make a living with music, and Tom Dupree III has done exactly that. Tom has been signed to a label, played live arena's to over 30,000 people, but found his niche making a living playing drums on SoundBetter.Video version: https://www.youtube.com/watch?v=ONelEM0-xLA

I'm a SubmitHub curator, and Jason Grishkoff is the founder of SubmitHub. In this chat we talk about how SubmitHub was started, how it works behind the scenes, and how artists can improve their chances when using the platform. If you aren't familiar with SubmitHub, basically its a tool for artists to market their music, by making it super easy for artists to pitch their songs to Spotify playlists, blogs, YouTube channels and more.Check out SubmitHub: https://www.submithub.com/Video: https://youtu.be/LSuzslcwZz4

A lot of artists and producers want to know how to make a living with music, and Ruslan has done exactly that. Ruslan is a hip-hop artist that has built up a powerful brand on multiple platforms, and helps other artists do the same through his record label. Not only that, but he's done it all organically without Facebook ads or playlist marketing. His Spotify is crushing it at 100k monthly listeners and 12,000 followers.Anyone listening to this will LOVE his YT channel, where he covers a TON of valuable music business and music marketing topics: https://www.youtube.com/ruslankd In this chat he shares the #1 tip he'd give artists to succeed in 2020 (that he actually uses), some of the things he did to blow up on social media and promote his music, how he approaches running ads and marketing his music on Spotify, and the best social media platform for up and coming artists.

What is branding? How it does it apply to music creators? Why is it important? In this episode I talk about this and walk you through my brand to help you figure out yours.What is branding?LogoNameColorsFontHow you talk to your audienceHow much you share to your audienceWhat methods do you use to communicate?For musicWhat genre(s) are you?What other artists would your fans like?What is the backstory of your fan?

In this episode I chat with Circa from Indepreneur about how to promote your music on social media through storytelling and Facebook Ads. He talks about his music marketing strategies for developing true fans, ones that are much more interested than simply a stream or follow on Spotify.  Also, how an artist can leverage social media and Facebook ads to find the best story and audience for your music. Make sure to check out the Creative Juice podcast, and the Full Stack Creative YouTube channel.

This is the Modern Music Marketing podcast, welcome!