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Send us a text THIS WEEK'S 10 BEST HIGH DIVIDEND GROWTH STOCKSU.S SELECTORS (1) common shares (2) dividend yield + 5% (3) # shares traded over 1M (4) operating margins +5% (5) share prices + $25.61 (6) weekly share price gain +5%.QUALIFIERS & SCORES: (1)Antero Midstream Corp (AM) Score 54(2)T. Rowe Price Group Inc (TROW) Score 59 (3) Energy Transfer LP (ET ) Score 62 (4) Franklin Resources Inc (BEN) Score 58 (5)Whirlpool Corp ( WHR) Score 50CANADIAN SELECTORS (1) common shares (2) dividend yield + 5% (3) # shares traded over 164K (4) operating margins +5% (5) share prices + $25.69 (6) weekly share price gain +1%. QUALIFIERS & SCORES (1) BCE Inc (BCE) Score 44 (2) South Bow Corp (SOBO) Score 47 (3) Canadian Natural Resources Ltd (CNQ) Score 67 (4) Peyto Exploration & Development Corp (PEY) Score 59 (5) Topaz Energy Corp (TPZ) Score 50. SCORE CALCULATIONSSTK = Stock Symbol 1= Price $ 2= 4yr ago Price $ 3= $ book value 4= advisor buys # 5= advisor strong buys # 6= div. yield % 7=operating margin % 8 = trade volume # 9 = P/E ratio US 1 2 3 4 5 6 7 8 9 | AM | 18.07 | 9.69 | 4.41 | 0 | 0 | 4.98 | 58.67 | 2M | 21.0 | TROW |92.74|191.07| 46.40| 0| 0| 5.48|32.96 |1M |10.5 | ET |17.21|10.11| 10.24 | 10 | 0 | 7.61 | 11.26 |16M | 13.0 | BEN |20.94 |34.54 |23.89 | 0 | 0 | 6.11 | 5.02 | 5M | 30.3 | WHR |80.03|246.72 |48.78 | 1 | 0 |8.75 |2.81 |1M |522.9CANADIAN| BCE | 31.61 |59.34 |18.21 | 1 | 0 |12.62 |12.90 |5M |74.8 | SOBO | 35.27 | 0 | 17.47 | 1 | 0 | 8.0 | 37.47 |740K |16.6 | CNQ | 42.53 |20.83 |18.77 | 5 | 0 | 5.53 |27.28 |8M |14.9 | PEY | 19.03 | 5.78 | 13.63 | 5 | 0 | 6.94 | 17.74 |1M |13.4 | 7TPZ | 24.20 |14.73 |8.58 |6 | 0|5.62 |31.95 |120K | 68.3Ian Duncan MacDonaldAuthor, Artist, Commercial Risk Consultant,President of Informus Inc 2 Vista Humber Drive Toronto, Ontario Canada, M9P 3R7 Toronto Telephone - 416-245-4994 New York Telephone - 929-800-2397 imacd@informus.ca
While many businesses struggled during the pandemic, some real estate investors found a way to thrive. One of them is Marqus Freeman, a full-time wholesaler from Philadelphia and proud member of the TTP family.In this episode, Marqus shares how he earned $120K during the height of the pandemic—without much prior experience. He breaks down his wholesaling journey, the process he uses to pull leads, close deals, and overcome obstacles, all while staying proactive in a shifting market. If you're looking to break into wholesaling or grow your real estate hustle go to TTP Training Program for more.---------Show notes:(0:45) Beginning of today's episode(3:57) The difference between working as a full-time wholesaler vs. working as a real estate agent(9:35) What brought him into real estate?(17:30) How Marqus got his first $18K deal(23:30) Pulling a list through the MLS(26:29) A recent deal breakdown(32:54) How to deal with a tenant occupied wholesale deal?----------Resources:Max Maxwell Youtube ChannelSean TerryRich Dad Poor Dad by Robert KiyosakiThe 10X Rule by Grant CordoneBe Obsessed or Be Average by Grant CordoneMojo DialerMLSEmail Marqus at: freemass.co@gmail.com To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
Live from Nelson Ford in Grand Forks, host Scott Hennen dives into a jam-packed episode filled with local power moves and political fireworks. Mayor Brandon Bochenski shares bold updates on economic growth, value-added agriculture, and a $450M potato plant (yes, really). State Senator Scott Meyer joins in to unpack legislative wins on property tax relief, infrastructure, and why Grand Forks is quietly becoming a national defense and innovation hub. Oh—and things get spicy when listeners challenge Scott's “establishment” credentials. From tariffs to EVs to whether Red Lobster's closure is the end of civilization, this one has it all. ⏱️ Standout Moments: [2:08] – Mayor Bochenski: “Let's make Grand Forks great again” and how he's actually doing it [12:17] – The $450M Agrista Potato Project: from Fufeng flop to French fry future [17:24] – Grand Sky defense campus: 900 jobs at $120K/year and counting [29:57] – Fred Wing's passionate definition of “Republican establishment” sparks debate [41:49] – Scott Hennen's fiery defense: “I've taken no marching orders—ever.” [57:49] – Senator Scott Meyer on the property tax cap and what voters need to know [1:21:00] – Adam Nelson explains the impact of tariffs on car prices and why EVs haven't paid off yet [1:30:02] – Scott: “There are two kinds of people: friends and potential friends.”
Edward Windsor breaks down the negotiation tactics that helped him land a $120k wholesale deal—and how he kept it alive when the seller nearly walked away. From renegotiating numbers to reading the room, this episode is packed with lessons in communication, persistence, and making big deals happen. KEY TALKING POINTS:0:00 - Intro0:26 - Edward Windsor's Real Estate Business0:55 - What He Was Doing Before Real Estate5:21 - How Selling Timeshares Has Helped Him In Real Estate6:38 - How He Approaches Dispositions In His Business9:21 - The Process He Follows When Renegotiating12:02 - Has A Seller Ever Walked Away From The Deal?14:28 - His Biggest Assignment Fee18:00 - Closing Thoughts & Advice19:45 - Outro LINKS:Instagram: Edward Windsorhttps://www.instagram.com/EdwardWindsor/ Website: Edward Windsorhttps://www.rphousebuyers.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/
If you're listening on the day this episode drops, it's your last chance to grab the Write Off Your Real Estate course with all bonuses included—including access to the exclusive mastermind call with Barbara and her top lender. Are you leaving thousands on the table come tax season? In this episode, I'm breaking down the most powerful real estate tax strategies that can help you legally pay less in taxes, boost your ROI, and protect your assets. Whether you're flipping houses, holding rentals, or just getting started with your first property—this is the tax knowledge you can't afford to skip. Tune in to hear:When and why you need an LLC before buying investment propertyThe truth about flipping houses and how to avoid overpaying 15.3% in taxesBarbara's favorite loophole for turning a second home into a tax-deductible officeThe “Self-Rental Election” strategy that can create up to $120K in tax-free incomeWhether real estate losses are actually a good thing (spoiler: yes, if you do it right!)Why you should never invest in a REIT from your business accountThe one mindset shift most new landlords need to truly build wealthHow To Get Involved:Life-Changing Money is a podcast all about money. We share stories of how money has impacted and radically changed the lives of others—and how it can do the same for you.Your host, Barbara Schreihans (pronounced ShREE-hands) is the founder and CEO of Your Tax Coach, and the creator of the Write Off Your Life Course. She is a top tax strategist, business coach, and expert in helping business owners and high-net-worth individuals save millions in taxes while increasing profits.When she's not leading her team, coaching clients, or dreaming up new goals for her company, you can find her drinking coffee, hanging out with her family, and traveling the world.Grab a cup of coffee and become inspired as we hear from those who have overcome and are overcoming their self-limiting beliefs and money mindsets!Do you have a burning question that you'd love to hear answered on a future show?Please email it to: podcast@yourtaxcoach.bizSign Up For Our NewsletterLife Changing Money PodcastGet Tax Help!
In this episode of Running with Wolves, marketing and sales expert Savannah Jordan shares the story of one client who scaled from $15K months to $120K months in just 7 months—without posting more content. Yup, you read that right. Same offer. Same content volume. Completely different results. Savannah breaks down exactly what changed behind the scenes—think strategic messaging, real-time data analysis, and marketing audits that exposed what was actually working (and what was just fluff). If you're still cranking out content like it's the answer to your sales slump, this episode is your wake-up call. Because the truth is, it's not about more content—it's about better strategy, clearer messaging, and knowing how to speak to the right buyer at the right time. Whether you're selling services or products, this one will show you how to sell more without burning out or overhauling your whole brand. Got questions? MESSAGE Savannah on Instagram. Want her help scaling your business without doubling your workload? Submit your application to work together HERE.
Washington state's latest "Covenant Home Ownership Program" is taxpayer-funded discrimination disguised as housing assistance. They're literally handing out $120,000 down payments based on skin color while poor white families and even wealthy black homeowners foot the bill through recording fees. The program has helped a whopping 200 families (sarcasm intended) in a state of millions, requiring applicants to somehow qualify for $7,000 monthly mortgage payments on modest incomes. Is anyone surprised this virtue-signaling exercise won't actually close the homeownership gap? Officials claim success while most eligible recipients can't meet credit or income requirements to use the program. Another example of politicians congratulating themselves while taxpayers fund their empty gestures. Subscribe and share to expose more government waste masquerading as progress!
In today's episode of The Wolf Of All Streets, I sit down with UFC legend Kamaru Usman to explore his incredible journey in crypto - from losing and recovering $120,000 to navigating the risky world of meme coins. Kamaru shares his experiences with Bitcoin, his cautious approach to crypto endorsements, and his vision for empowering youth through blockchain technology in Nigeria. Join us for an eye-opening conversation packed with wisdom, laughs, and real crypto talk! Kamaru Usman: https://www.instagram.com/usman84kg ►► JOIN THE FREE WOLF DEN NEWSLETTER, DELIVERED EVERY WEEKDAY!
Join us today as Andrew Parish from Arch Public, Eleanor Terrett, journalist and host at Crypto America, and John Deaton, former U.S. Senate candidate and founder of CryptoLaw US, dive into the latest developments in crypto and regulation. Can Bitcoin really hit $120K this quarter? What's next for the crypto markets? Let's find out! Unleash algorithmic trading with Arch Public: https://archpublic.com/ Andrew Parish: https://x.com/AP_Abacus Eleanor Terrett: https://x.com/EleanorTerrett John Deaton: https://x.com/johnedeaton1 ►► JOIN THE FREE WOLF DEN NEWSLETTER, DELIVERED EVERY WEEKDAY!
Un racconto crudo e autentico di una delle gare più toste dell'anno.In questo episodio ti porto dentro la mia Chianti Ultra Trail 120K: pioggia, fango, sorpassi in salita e gestione dello sforzo con il cardio come bussola.Analizziamo l'allenamento, la strategia, i momenti di crisi e il post gara. Un confronto sincero su volumi, lunghi e allenamenti alternativi.In questo episodio:03:00 Perché la Chianti 120K è stata molto più dura del previsto08:10 Come ho gestito i primi chilometri: cardio e gestione dell'intensità17:30 Il momento in cui tutto ha iniziato a girare23:00 La crisi finale e il perché sono arrivato finito34:00 Il dibattito: lunghissimi sì o no?47:00 La settimana tipo e il ruolo della bici nella preparazioneSe vuoi migliorare la tua performance e capire come allenarti al meglio per bruciare i grassi, ascolta questo episodio!
#339 Are you overcomplicating your marketing? In this episode hosted by Kirsten Tyrrel, we're joined by Alban Brooke, Head of Marketing at Buzzsprout, who helped grow the company from just 2,000 customers to over 120,000 active podcasts. Alban shares why so many marketing efforts fail — not because of bad tactics, but because of a lack of clarity around who you're speaking to and what message you're delivering. We explore the fundamentals of effective marketing, how to identify your ideal customer, and why chasing every new platform or funnel often leads to burnout. Alban also opens up about his unconventional journey from law school to software, how homeschooling shaped his approach to work, and the power of following your energy instead of forcing strategies that don't align. If you've ever felt overwhelmed by all the marketing noise, this episode will help you refocus on what actually works — so you can build a business that's both effective and sustainable! What we discuss with Alban: + Why most marketing efforts fail + The three core marketing questions + Alban's journey from law to software + How homeschooling shaped his work style + The power of following your energy + Why podcasting is a nurture channel + Content marketing that actually converts + The myth of podcast SEO + Growing Buzzsprout without paid ads + Doing what doesn't scale — on purpose Thank you, Alban! Check out Alban Brooke at AlbanBrooke.com. Check out Buzzsprout at Buzzsprout.com. Follow Alban on Twitter. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
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#311 From $120,000 in debt to millionaire by 40 — how did he do it? In this episode, cross-posted from The Personal Finance Podcast, Justin Williams sits down with host Andrew Giancola to share his incredible journey from being $120,000 in debt to achieving financial independence by the age of 40. Justin opens up about the challenges he faced after dropping out of college with one semester left, how he built a successful business, and the pivotal moment when he turned his financial situation around through real estate investing and strategic risk-taking. He also reflects on the lessons he learned from early mistakes, his surprising success with Bitcoin, and why building systems and taking calculated risks were key to his success. This conversation is packed with valuable insights on business, investing, and the mindset shifts necessary to create lasting wealth! What Justin discusses on today's episode: + Dropping out of college with $120K debt + Early business failures and lessons learned + Turning things around with real estate investing + Scaling a business using systems and leverage + Bitcoin success story — buying at $75 + Balancing risk and reward in investing + Achieving financial independence by 40 + Lessons from business partnerships gone wrong + Why mindset matters more than intelligence + The importance of financial freedom beyond money For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Arild skal løpe 120K-distansen fra Voss til Bergen under Oslo Bergen Trail. Bli kjent med han i dagens episode av FØKK ASFALT!Hør de resterende 20+ samtalene på Patreon. Følg Arild på Strava!NEDA-hjørnet på Fjellsport.noSupport the show
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Our guest Jeremy Steele preaches from Exodus 19:7-9.Rev. Jeremy Steele is a pastor and writer. With a loyal following of over 120K on TikTok and a thriving community of 200-300 members in the Discord group (affectionately dubbed 'Not Church'), Steele is a pastor and writer who helps those who are burned, bored, or curious about spirituality explore beliefs and discover a purpose greater than themselves. His new book, How to Not Suck as a Christian, challenges harmful religious practices and calls people of faith to build a more inclusive, just, and compassionate Christianity.
Mariah Magazine is an SEO consultant and educator who has built her business around making SEO accessible to online business owners. Her journey from a frustrated 22-year-old to a successful SEO expert highlights the power of self-awareness, personal branding, and the role of YouTube in growing a business. Mariah made $120,000 this year with her SEO consulting and education business, where she does the opposite of what most business coaches tell you to do: she gives a lot away for free. She earns 6 figures without an agency and with just a small audience by growing her tutorial-based YouTube channel, selling low-cost digital products, and offering one-off client consultations. She credits her commitment to authenticity, serving her audience, and relationship building as key pillars of her success. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
In this episode of the Personal Finance Podcast Money Q&A, we're going to answer some questions about are you truly diversified and how to protect your wealth for your future? Today we are going to answer these questions: Question 1: Are we diversified enough for retirement without Social Security or pensions? Question 2: I'm rolling over $120K into a Fidelity Roth IRA—how do I invest it without feeling overwhelmed? Question 3: I have a $7K/month military pension but little savings—how should I build wealth in my 50s? Question 4: Should I shift my son's $130K 529 plan into safer investments as college gets closer? Question 5: How can I build charisma to improve my professional connections and confidence? How Andrew Can Help You: Don't let another year pass by without making significant strides toward your dreams. "Master Your Money Goals" is your pathway to a future where your aspirations are not just wishes but realities. Enroll now and make this year count! Join The Master Money Newsletter where you will become smarter with your money in 5 minutes or less per week Here! Learn to invest by joining Index Fund Pro! This is Andrew's course teaching you how to invest! Watch The Master Money Youtube Channel! , Ask Andrew a question on Instagram or TikTok. Learn how to get out of Debt by joining our Free Course Leave Feedback or Episode Requests here. Car buying Calculator here Thanks to Our Amazing Sponsors for supporting The Personal Finance Podcast. Shopify: Shopify makes it so easy to sell. Sign up for a one-dollar-per-month trial period at shopify.com/pfp Chime: Start your credit journey with Chime. Sign-up takes only two minutes and doesn't affect your credit score. Get started at chime.com/ Thanks to Fundrise for Sponsoring the show! Invest in real estate going to fundrise.com/pfp Thanks to Policy Genius for Sponsoring the show! Go to policygenius.com to get your free life insurance quote. Go to joindeleteme.com/pfp20 for 20% off! Indeed: Start hiring NOW with a SEVENTY-FIVE DOLLAR SPONSORED JOB CREDIT to upgrade your job post at Indeed.com/personalfinance Turn your business dream into reality! Apply now at www.oneday.org/pfp Go to Acorns.com/pfp and start automating your investments and get a $5 bonus today! Links Mentioned in This Episode: The 1-3-6 Method For Building & Managing Your Emergency Fund How to Access Your Retirement Funds Early! 7 Financial Scams to Watch Out for in 2024 12 Amazon Scams You Need to Watch Out For! Connect With Andrew on Social Media: Instagram TikTok Twitter Master Money Website Master Money Youtube Channel Free Guides: The Stairway to Wealth: The Order of Operations for your Money How to Negotiate Your Salary The 75 Day Money Challenge Get out Of Debt Fast Take the Money Personality Quiz Learn more about your ad choices. Visit megaphone.fm/adchoices
How Ryan James & Rocket SAAS Added 120k MRR in 24 months
Another Government spending controversy was discussed on the show yesterday - with a €120,000 x-ray scanner for the National Gallery being left unused since its purchase in 2017.Today, Kieran is joined by Patrick O'Donovan, Minister for Arts, Culture, Communications Media and Sport and Fine Gael TD for Limerick County to discuss why he thinks it will actually be put into use soon…
Tánaiste Simon Harris has said the discovery that a scanner bought for over €120,000 for the National Gallery has never been used raises "serious control issues".The scanner, which has been lying idle since it was purchased, is the latest spending controversy to arise within state-funded organisations.There still has not been a suitable lead-lined room found for the special X-ray machine eight years on.Gabija Gataveckaite, Political Correspondent with The Irish Independent joins Kieran to discuss.
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Ever thought about how LinkedIn could revolutionize book marketing for authors who dread the traditional marketing approach?This week's guest expert is Sophie Lechner, a speaker, author, and business coach specializing in helping entrepreneurs attract clients in a natural and authentic way. Sophie shares her "Magnet Model," a powerful framework that enables authors to use LinkedIn effectively to market their books.Discover how the Magnet Model—focused on mission, message, and movement—can transform your book marketing approach into one that feels genuine and engaging. Sophie also offers insights on how to talk about your work, connect with your audience, and use your book as part of a bigger mission.Key Takeaways:Embrace Visibility: The Magnet Model focuses on your mission and message, helping you overcome the discomfort of self-promotion.The Power of LinkedIn: Use LinkedIn to connect with a wider audience through authentic conversations and storytelling.Non-Traditional Marketing: Forget sleazy sales tactics—build genuine connections and serve your audience with value.Create Your Movement: Extend your message beyond your client base, creating a ripple effect to draw in more people.Unlock Your Impact: Align your marketing with your passion for your work to ensure your message flows authentically.Tune in to discover actionable strategies to revolutionize your book marketing approach.*************************************************************************Want to Get Your Message Out to Millions? You're just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert's Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier. ✅ Learn how to: Land a TEDx Talk Build a thriving speaking business Write & launch a bestselling book Secure media opportunities Attract high-level connections Real success stories:
On this episode of The Founder's Sandbox, Brenda speaks with Chasity Lourde Wright. Chasity is inventor and founder of Infiltron Software Suite LLC. Infiltron operates in the cybersecurity space; a Service disabled-Veteran owned and women-owned small business. Infiltron offers quantum-resistant cybersecurity solutions for decentralized digital identity, digital assets, and AI governance, utilizing proprietary post-secure encryption. Its patented technology integrates AI, blockchain, and quantum-resistant encryption to provide advanced cyber resilience, compliance enforcement, and real-time threat mitigation across multiple industries, including aerospace & defense, fintech, smart cities, and EVs. Chasity, as inventor, speaks about her team and how creativity in the work place is necessary for enhancing innovation on really tough problems like Cybersecurity. As the CEO of Infiltron, Chasity Lourde Wright is also a former USAF Aerospace Engineer, Intel Officer, and Cybersecurity Instructor with extensive experience in cybersecurity, AI governance, and national security. She was part of the team that developed reconfiguration capabilities for the USAF C-130 and contributed to the creation of the CMMC framework since its inception in 2019. Additionally, she has engaged in high-level cybersecurity and AI governance initiatives, including industry collaborations, government advisory roles, and proprietary innovations in quantum-resistant encryption, AI security, and blockchain-based compliance solutions. Her expertise extends beyond participating in NIST challenges, encompassing leading-edge cybersecurity development, policy influence, and defense sector innovations. You can find out more about Chasity and Infiltron at: https://www.linkedin.com/in/infiltronsoftwaresuite/ https://infiltron.net/ Transcript: 00:04 Hi, I'm pleased to announce something very special to me, a new subscription-based service through Next Act Advisors that allows members exclusive access to personal industry insights and bespoke 00:32 corporate governance knowledge. This comes in the form of blogs, personal book recommendations, and early access to the founder's sandbox podcast episodes before they released to the public. If you want more white glove information on building your startup with information like what was in today's episode, sign up with the link in the show notes to enjoy being a special member of Next Act Advisors. 01:01 As a thank you to Founders Sandbox listeners, you can use code SANDBOX25 at checkout to enjoy 25% off your membership costs. Thank you. 01:19 Welcome back to the Founder's Sandbox. I am Brenda McCabe, your host of this monthly podcast in which I bring entrepreneurs, founders, corporate directors, and professional service providers who, like me, want to effectuate change in the world by building resilient, scalable, and purpose-driven companies. I like to recreate a fun sandbox environment with my guests. And we will touch on not only their purpose, 01:47 and what has driven them to create their own businesses. But also we're going to touch upon topics such as resilience, purpose-driven, and scalable sustainable growth. Today, I am absolutely delighted to have as my guest Chasity Wright. Welcome, Chasity. Hey. Thank you for having me. 02:13 Super excited to talk about how Infiltron has evolved and the lessons learned and how we're preparing to relaunch in 2025. Excellent. And it's perfect timing because I've known you for a couple of years now. Yeah. Right. So Chasity is CEO and founder of Infiltron Software Suite, a company that's headquartered out of Atlanta. 02:40 She is oftentimes in Los Angeles because she's working largely in the defense market and cyber security. So I wanted to have you on my podcast because you have gone further in building your business. So you and I met, I want to say back in 2022, you came out of the Women Founders Network cohort. 03:08 kind of very early stage. One of the events that I was a host of was the Thai So Cal Women's Fund. And you weren't yet ready for investing, but we struck up, I would say a friendship and I admire many things about you as, and we'll get into it in the podcast here, but you touch. 03:35 quite a few or check of quite a few boxes for my podcast. You says, so you are a woman owned veteran and women owned business. You are a veteran of the Air Force. You're in deep tech and you're by park and queer. And so there's many many boxes that you check and it was difficult to kind of hone in on what I really wanted to bring into the podcast today, but we're going to we're going to start from here. 04:05 I always like to ask my guests to start with kind of their origin story. I, when I first met you, right, in private conversations, got to hear your origin story and why you do what you do, what your firsthand experience while on missions, right, that really informed your aha moments to create infiltrant. 04:33 as a cybersecurity company. So tell us a bit about your origin story, Chasity. So, I mean, my origin story has, if you can imagine all of these different paths kind of streamlining into one path. So one of those paths would be a little black girl born in Georgia, still seeing dirt roads and... 05:01 being able to go to the country and work on a farm and, you know, just still having that connection to the past, you know, and not necessarily the past in a bad way. So athletic, played ball in college, went to Clark Atlanta University, you know, the HBCUs are a big hurrah right now, but they've always been one. 05:29 I grew up with one in my backyard, Fort Valley State, which is in Fort Valley, Georgia. So, you know, roughed it with the boys, played in the backyard with the boys, always been a boys girl, cousins, neighbor. We're all still close. We all still play sports when we meet. So it's like an adult play date, so to speak. But also, you know, 05:58 raised religiously, you know, I'm in Southern Baptist Church, two parent household, maybe lower middle class, but middle school was very transformative for me because they decided to mix in everybody. So it was my first time, you know, being in a more diverse population in school. 06:25 And, you know, music is a big thing for me as well. I DJ, I make music. That's the creative part of me. And I found a lot of people in deep tech to do something with music. So, yeah, so, you know, that's my like early years background. And then coming through, I decided to go into the Air Force. I actually took off between my junior and senior year at Clark Atlanta. 06:52 Um, there I was majoring in global leadership and management. Okay. And went in and I was in for eight years. I was an aerospace engineer, uh, got deployed several times, uh, to different places, and that kind of brings us to why Infiltron exists and, um, on one of those deployments, I was a part of a network takedown. 07:21 And it was, whoo. I mean, I don't mean to quote the pitch deck story, but it is what it is. I wrote it because that's the way it felt. It was catastrophic. So just imagine the city of Los Angeles losing power out of nowhere. The rail stops working, Sinai has no power, so all of the medical equipment is no longer working. 07:49 The internet's completely gone and not rebooting like it normally would. Your energy grid is down. That is what I experienced in one of those deployments. And I was a part of Iraqi freedom and Afghanistan. I was a part of both of those wars. And when we came, you know, we got everything back. Thank God we were smart enough to ship. 08:19 brand new equipment. Okay, you know, so you know, we weren't able to get there. Yeah. I mean, I mean, that's part of our job. We're engineers. And when you're in the middle of nowhere, there's no calling HP. There's no calling Cisco. Like you got to know how to do what needs to be done. There was there was a lot of makeshifting. I can be I came out of Air Force, I could be a mechanical engineer to 08:45 because we had to figure out how to make components on the fly. It was just so many things. Innovation, right? Like you had to be innovative. You had to be adapt quickly while keeping the mission as a focus. So just imagine something that catastrophic and something similar has happened. I feel like Colonial Pipeline was something that is known now in the US for sure. 09:15 that had similar elements of what we experienced in being deployed. Yeah, and that was two years back. And SolarWinds is another one. I generally refer to those because people generally gasp, even non-technical people, because they know how damaging it was. So we can reuse. Normally, when the equipment goes down, 09:44 Unplug, right? Plug back in. Reboot. Yeah, reboot. But that was not happening. And what we found out in the debrief was that quantum was used. So quantum simplistically is about frequencies in this context. It's about frequencies. And frequencies matter in so many aspects of life, from spirituality all the way through tech like what Infotron has. So... 10:14 What they did was they basically zeroed out the frequencies of our satellite communications. And I believe that they created some frequencies that damaged other equipment. So these are things that again we found out in the debrief. And I wasn't really able to talk to that probably when we met because I wasn't sure if it was unclassified yet. 10:42 But as soon as Biden started talking about quantum initiative, which was back in 2022, when we were in, I was like, everything's hitting it the right time because we were literally in Techstars LA space. And Biden pushed the quantum initiative. And I'm like, see, told you, because a lot of people, a lot of people doubted what I was saying because of the year that I said it had happened. And as. 11:09 we started to grow out our team. There are other veterans on our team from different branches. And of course we war story swap all the time. And those other two people work for like NSA and they did kind of the same thing, telecommunications. And I'm telling the pitch desk story and they're sitting there like, yep, yep. That happened to us too. And I'm like, when? 11:38 And they're saying different years. So at that point, we understood it. It happened more than once. So that's why Infiltronic. So what's Infiltronic? So let's bring it back to, Yeah. So you leave, you leave service after eight years after also experiencing that. I still feel like I'm a part of it because I do consult them still. Right. So it'd be great. So. 12:08 And once in the Air Force forever? Always. Well, I really would have been in Space Force. Yes. Yeah. Well, you heard that here on the Founder Sandbox. The next, yes. So for my listeners, again, you check a lot of boxes. Deep tech, women in STEM. What is it exactly that? 12:37 your suite of services. All right. So Info-Trans software, right, has two patents now. And on your landing page, it says, our patented solutions, solutions utilize adaptive artificial intelligence, advanced quantum encryption and blockchain technology to deliver real-time cybersecurity for a wide array of applications. Later on, we'll get into smart cities, but 13:06 including the internet of things, smart devices, legacy systems, hybrid data, signals and devices. All pretty, pretty understandable, but what is it that Infiltrion software is able to do that others are not? So we're able to create a easier way for businesses to migrate their devices. 13:36 and their software, so their applications that they use, maybe they've developed them themselves, we provide a way for them to easily migrate those entities over into a more quantum-proofed infrastructure. So we created what we've trademarked as quantum encapsulation. So just imagine something being encapsulated. And basically we've created, 14:05 a brand new method of leveraging quantum, the AI, we leverage it for the pro-activeness. So in lieu of just waiting for threats to happen to our clients, we go look for the threat. So we want to go be where the bad guys are and find out and bring that information back and update the solution in real time to provide protection for all of our clients in real time. 14:33 That's how we leverage the AI. The blockchain is kind of leveraged to kind of make sure that people, things like devices, aren't on networks that shouldn't be. So it's kind of, I mean, we use it for what blockchain was pretty much basically developed for, and that's a ledger. So keeping up with the transactions of what's happening. 15:03 in a client's infrastructure. Fantastic. So it's largely a B2B business, yours, right? We do. We have B2B, but we've been approached several times here recently by consumers. Because now, because of the biometric protection aspect of our solution using the quantum encapsulation, we can protect, say, 15:32 Halle Berry from deep fake, being deep faked, or, you know, protecting her likeness from being used without her knowledge in movies, CGI'd into movies. So it's kind of getting a little bit more consumerish as we iterate, right? Yeah, and we were briefly speaking before the podcast recording, Chasity and I, and... 15:59 I've known her for years. She's a very private person, would not allow photographs. So I told my producer, I'm certain Whitney Chastity's not going to be sending us a picture, but you said yes, that you might, because you do have biometric, artificial intelligence, safeguards that can actually discover deep fakes, right? Yes, yes. Yep, if it didn't come from us, if it wasn't checked back from us, 16:29 It wasn't approved by the person. So it's kind of pretty much that simple. Amazing. Well, later on in the show notes, we will have how to contact you at Enfield Tron. So you are in the startup ecosystem. Again, you travel a lot. You're between Washington DC, Atlanta, Los Angeles, and actually the Bay Area. Yeah, the Bay Area. Right. So. 16:58 Revenue can be elusive, right? How? Especially in tech, and especially in these really large markets that I call deep tech. Deep tech and leading edge, bleeding edge, right? People don't know what they're actually buying, right? Or what they don't even, they probably don't even know that they have a need, right? What's been your strategy at Infiltron to keep the revenue flowing while maintaining also a pretty playful, innovative culture? 17:27 You talked about your team and so talk, that's kind of two questions. So how have you kept revenue coming, right? While not going out for dilutive funding yet, but tell us a little bit about how, what's your business model? So the business model in itself is set up for B2B and we also have a licensing element there. So if they, for instance, 17:56 a Fortune 500 company who has a cyber team, right? They have an internal cyber team. If they want to license out the patents that we have and kind of customize it or create or build off of those, use it as a baseline for what they need for their systems, we offer that as well. But let me just put it out there. But back to your question, how do we keep it fun? So the team... 18:25 The original team members, should I say. So we met about seven years ago at a place called the Gathering Spot in Atlanta. So the Gathering Spot is a community and they just opened one in LA and I do go to the one in LA too when I'm there. But it's a community of people, creatives from creative people to deep tech people like myself and everything in between. 18:55 We went to a black tech event at the gathering spot and found ourselves not being able to get into the actual room. So we ended up, because they have a bar and everything at the gathering spot. It's a social club too. It has a club aspect to it too, but you can network there, have meetings there, meet all types of people. I mean known people, I mean it's a great 19:25 great concept, shout out to Ryan. But we found ourselves at the bar, and we're looking at each other. We knew each other because we had been introduced by the Hellbrella person, Tracy. Yes, yes. Because they had done some things for her with a previous startup that she had, development-wise. So we're all sitting at the bar, and we're looking at each other like, but we're the real tech people. 19:55 We do it. It's like we don't really take people. Um, we can't even get in there. We like, we know the organizers and personally and everything. So let's start a company. Well, what we did was we launched, um, what we launched kit labs. And it was literally right down the street from the 20:23 and connect to the community. So we had, it's not far from the AUC and the AUC is where Morris Brown, Morehouse, Spelman and Clark Atlanta are. Got it. So a lot of times you would come in there and find some of the founders, cause this was founded by myself and like six or seven other black tech founders. The ones that were outside. Drinking like, you know. 20:53 That's where we had that conversation. You know, the conversation started at the bar, being outside of that first Black Tech meetup, so to speak, with Joey Womack, who is a part of Goody Nation, who we did get a 50K grant from back in 2020 through Google for Startups. Let me just say this so much. We were so interconnected. I mean, Atlanta is Wakanda. Don't let anybody tell you anything different. 21:21 It's definitely Wakanda. But literally, not even a mile away from the Gathering Spot, we opened up Kit Labs. It's a smart lab where we can tinker with stuff. We're engineers. We're tech people. We need something. We need a makerspace. We don't necessarily need a space that is compared. The Gathering Spot was a little bit more buttoned up. 21:46 And then what we needed, we needed to be able to throw things and make things. We had everything from like 3d printers to, um, VR, AR headsets. I mean, you, anything in tech. Innovative fun. It was in, is in that lab. Um, but that's where around today. So we dissolved it. So it's been dissolved. What one of, one of the founders, he unfortunately transitioned. Um, 22:15 So, you know, and he was kind of like the pillar of it. And it kept going for a while, but it was just a lot of people like myself, it was two female founders, Dr. Nashley Cephas, who herself is from Jackson, Mississippi. I'm shouting out everybody, right? She's from Jackson, Mississippi, and she bought 10 acres in downtown Jackson, Mississippi and started a nonprofit called Bean Pad. And he basically took the concept of what we were doing at Kit Labs and brought it to our hometown. So. 22:44 Um, and it's so funny. She actually founded it on my birthday. So I was like, okay, I can dig that. Um, uh, but, but no, but we're still connected. Everybody still works with each other. You know, if I have to come in and do some things around cyber for a contract or, you know, commercial or whatever client that they have, I do like we, we all kind of still work together on each other's things. So that has allowed you to bring in some revenues, right? 23:14 through its service context. Yeah. Oh, for sure. For sure. Consultant wise, cause they're like, I think people may look at Infotron and think that there's not a human touch piece there, but if you're dealing with me, there's always gonna be a human touch point there because we have to consult the client. We can't assume, you know, we cannot assume. 23:41 what you need, we have to actually have a conversation with our clients throughout the process, even after we possibly have set up the platform for you, trained your people on it, there still needs to be an element of communication, human communication, right? But the team, we've been working together for about seven years. Yes. 24:10 Infiltron has been around for five, going on six years now. So, you know, I mean, respect, mutual respect, we're still kids at heart. I mean, we grew up wanting to be engineers. So, you really can't take the light of innovation out of an engineer unless they're just at the point of not wanting to do it anymore. So we're always, what I've found is most people in any engineering discipline are very, 24:39 curious and forward thinking. So we, and we kind of, we're kind of like a community. We are community and not kind of like, but we are community of folks that contribute to each other's, you know, projects. Yeah. Mm-hmm. And not just, not just business-wise, but personally, like we, I mean, we've been around each other for almost a decade, so. 25:04 there's been kids born and like I just said, one of our founders transitioned, like we've been through some things together that have brought us closer together. And you can, I believe when you have a team like that, and we're all diverse, you know, we have a team like that that cultivates innovation, for sure. You know, I've had a few guests to my podcast and I also write about this, 25:35 Creativity is only possible or it's greatly possible when you create a fun environment and make games out of things and have, right? And set up teams. So I think a shout out to you and what you've set up at Infiltron and in its earlier rendering at Kit Labs, just creating an environment that allows for what ifs, right? Is key. There are a lot of what ifs in cyber. 26:04 I bet you there. So I have a boatload of questions here. One is, before we get into your fundraising path, again, I mentioned earlier you have two patents that have been issued. What is post-quantum encryption technology in layman language? Post. 26:32 Quantum encryption technology. So there is definitely confusion out there that has been addressed. And because there is a difference between post secure quantum and encryption. There's a difference. So. Excellent. 27:02 Post quantum encryption, it is designed to protect data from quantum computers. So. And that's done through the encapsulation? For us, that is how we provide the protection, the encryption. That is the quantum encapsulation is a method of encryption with Involtron. So the current encryption. So you have things like RSA. 27:32 elliptical curve, which elliptical curve is more widely used and kind of being marketed as quantum encryption. It is, it is, it's on the list of quantum protections, right, or quantum methods of encryption protection. So companies like Okta use ECC a lot. But what's happening is that quantum computers are being built now. Yes. Like right now, there's no... Yeah, the cost is going down. 28:02 Yeah, there's no waiting five years from now. Like I urge anyone under the sound of my voice to prepare now for quantum computer attacks. The same thing that I describe happening to us when we were deployed, it's gonna happen. And again, I alluded to feeling like 28:33 situations like Colonial Pipeline and SolarWinds were, I feel like they were tests because there were so many different elements of what we saw in the deployment that happened in those two cases. Yeah, because I'm sitting there and think it's like 2020, 2021, 2019 actually, it started. I think this didn't know, but. 28:59 And it's still going like 20, SolarWinds was still going, the last time I checked SolarWinds was still unraveling. Like it's still, still going. But back to the question. So for us, quantum encapsulation for us is breakthrough. So NIST has had these challenges, right? Where they put out bidding for companies, 29:27 researchers, because a lot of people that are in the quantum space, whether it's physics, mechanics, are generally found in academia. They're not at Infiltron. They're not at QED. They're just not there, right? It's very far in between, and we generally have to lure them. Or we have to do something like partner with them on... 29:53 grants, like the STTR grants. Like that's the only way, generally the only way that we can probably connect with the academia or pierce them and have them work with us. And they usually through that take all the funding, but it's, you're still. Exposed, right? You're exposed, but you're also getting the expertise that you possibly need and can't rightly find in the freelancing world. Yeah. So it generally works out in the long run. 30:23 Um, but so our encapsulation is a, is a breakthrough method because I look at it like this, NIST is holding these challenges and nothing against NIST. We're connected. I contribute to NIST and everything, but they are holding these challenges. And basically they're telling the hackers what people are going to the framework. 30:49 what people are gonna have to adhere to when they create their quantum algorithms to protect their devices and data. You know, you're giving away the secret ingredients. So like, even if they don't know specifically your algorithm, they know what you've based it off of. And that gives it like a tiny thread can unravel a whole t-shirt, right? So I look at it like that. So... 31:15 And even before, you know, we were already developing things before NIST put out these challenges. We are in alignment. We can adhere and do it here to the framework that they're putting out because, you know, you have the DOD space who definitely follows their framework, especially when it comes to the risk management framework. So they're going to follow NIST regardless. They're going to follow their framework, whatever they put out about cybersecurity protection. 31:44 The DOD space and all of its agencies are gonna follow that. However, being in the cybersecurity space every day, seeing what is happening and knowing that you've given some clues, some contextual clues to the malicious hackers about what you're using as a baseline to build your algorithms will, guess what? What we have is not that. Like we are... 32:12 One of the things that differentiates us right now, because I'm sure as quantum cybersecurity continues to grow legs, so to speak, people are gonna start using the more, less susceptible to hacks by quantum computers method. So you have things like multivariate hash code. So these are some of the 32:40 quantum properties that you can use that are not generally hackable by a quantum computer. They won't be hackable by a quantum computer. So we leveraged some of that. It was like, if I'm built, I looked at it like this, I've been in cyber, I've been in tech for almost 20 years. I know I don't look it. I get it all the time. You don't have to say it. I've been in tech for almost 20 years. I've been, and when I was in the air force, we call it InfoSec. It's the same thing. And that dates me. 33:08 If I say, if you hear somebody say InfoSec, trust me, they've been in cybersecurity for at least 20 plus years. So, but it's cybersecurity, that's what it is. And I've seen the changes and I've paid my dues too. Like I didn't, when I got out of the Air Force, I was just, side note, like I cut grass and loved it. I would go back and do it if I can make these results. So then like, it's very, it's very fulfilling. Don't let anybody fool you. Like I love, but I like being outside, but. 33:38 Um, my first tech job though, I literally went through the phone book. Cause this is like still, you know, internet was not quite what it is now, of course, but it was like still growing. And I went through the yellow pages and went through the aerospace companies and called all of them and was like, Hey, let's just get out of the air force, look for a job. I don't care if it's an intern or co-op and L3 L3 before they merged with Harris. Uh, 34:08 they created me a co-op. And, but again, still in touch with, cause you know, L3 is a huge government contracting company, right? And in the satellite communication space, cause they're in line with my background. And so I've seen it all. I've seen the changes of InfoSec into cybersecurity. And now we're entering a new frontier with quantum cybersecurity. So I've been here, 34:37 maybe at the latter part of the info set, but definitely through the cybersecurity and here for and to forge some guidelines and pathways in the quantum cybersecurity space with Inflotron. So when you know Inflotron was founded in 2019, I was like, okay, if I'm gonna start 35:03 something new in cyber and we hadn't even gotten to the quantum piece yet. They hadn't even gotten to me yet. Like it started like I was getting downloads. Yeah. Because I'm, I always, I'm a reader. I wake up looking at cyber news and just staying in the know because I need to know what's going on so I can protect my clients, whether that was me in a government contracting position or me as a consultant in my businesses. So. 35:33 I need to know what's going on. And if I'm going to build something new, why am I going to build it with compromised parts? Right. That's a great way to describe it. Yeah. Forget the tech. It didn't make logical sense. If I'm going to build something new, a SaaS product that's going to integrate and be flexible and adaptable and proactive. 36:01 Why would I use RSA encryption when I know what's coming? Got it. That will be one of the snippets that I share in my YouTube channel as well as the podcast. That is excellent. Why build something with compromised parts? Frontier technology, quantum cybersecurity is what Epfiltron is about. 36:30 Next generation. Talk to me a little bit more for us, less tech savvy listeners about the use of Infiltron in a SelleGov's program for smart cities. That kind of brings it more home and more tangible. How is technology used for smart cities? So first, SelleGov through leading cities. Yes. 36:59 It connects companies like ours with municipalities to tackle urban challenges. So for us, it's infrastructure, security, and sustainability. So we were a finalist in leading cities global competition back in 2021. And we've worked through them. You know, we've been able to work with city leaders to secure IOT systems and critical infrastructure. 37:28 And quick shout out to Michael Lake. Okay. He's the founder of Leading Cities, amazing guy. Another keep in touch, answer the email quickly person. He's based in Boston, but he's built a very supportive ecosystem. So shout out to Michael Lake. But as a part of this program, 37:56 We're offering smart cities our enhanced quantum vulnerability assessment. And this is to help the smart city leaders identify areas that need better quantum protections now. We've just had a session on November the 11th, Veterans Day. And the second one is coming up December the 5th. So you. 38:24 If you're a smart city leader or see so small, medium, large enterprise, no matter what market you in, you're in, definitely tap in. You can register for it on the leading city's website or on our website at Infotron.net. Yeah, that's on December 9, 2024 at 1pm. Is that Eastern? December 5th. December 5th? No, it's the 9th, because I have it here. And that's my cousin's birthday. So yeah, it's December 9th. 38:53 Did you get to influence those dates? Yeah. So let's jump into your startup. You've taken in very little dilutive funding. How much money have you raised to date? And how have you, what is the next phase, right? In terms of outreach for fundraising. So we've raised 120K and that was through Techstars, LA Space. 39:23 Still counting. I do not take a salary. I could take one, but I'm just, it's the long game for me. And I still consult. Don't let these people tell you not to quit your job and be an entrepreneur. Don't let people do that. Especially if you have a family. Don't let these people, don't let these people try to guilt you or shame you because you still have a job while you're building your startup. Don't let, don't do it. 39:53 Because I do have a company that I started called Right Tech Solutions and we still, that's why I said I still feel like I'm in the Air Force because I still consult them. So I can, you know, the revenue that we do and we've hit 500K in revenue. So you know, I could easily take a salary, right? But I just, it's the long game for me. It's the global expansion. 40:22 um, you know, more IP and patents, uh, protections, right? Because we do have global count clients. And, um, one of the things that I wanted to make sure of before we even took on the clients was that we had legal backing there. So IP trademarks, um, at least patent, at least the application is pending, but you know, like I want to, I want to, I want it to at least have that. And we have great attorneys. Um, shout out to Malika Tyson. 40:52 and Matthew and Dorian who have, they took over because I had a, I had an attorney, IP attorney that would, had her own boutique firm and then she had to go back, you know, she just couldn't do the entrepreneurship, it's not for everybody, but we still stay in contact as well. But she introduced me to McAndrews, they're based out of Chicago. 41:20 And they are the legal team for Impletron. I always tell them that when we're on calls, like you are the legal team. Like, yeah, anything that I need from them legal, legal wise, they do it. I literally just sent a partnership NDA over to Malekka this morning and she just sent it back to me. So like, that's not IP and trademark, right? But they do, they do it. And I always tell them how much I appreciate them because... 41:49 IP and trademarks are not free and they're not inexpensive. So, and then imagine, you know, we have one pending now in Japan. We just got one in Canada. So yeah, like it's expensive, you know, it's expensive. So a lot of the funding that we get now is going to be allocated to pay them, you know, even though they work with us. But it's going to be paying them. 42:18 doing some iterations, we have a partnership where there's some hardware that's gonna be involved. We're definitely tapping into the hardware. So we'll be forging our way there because people like things they can touch. SaaS isn't necessarily something that you can touch, although put it into a platform makes it a little bit more tangible for people, visual at least. So in the- 42:48 Yeah, I mean, hardware has always been a part of the vision. FBGAs, we have another colleague of mine, he has developed a cryptocurrency mining machine, and it leverages quantum. So it's mining at exponential speeds, right? Because generally what quantum does is speeds things up. It speeds exactly, in simplified terms. 43:18 Definitely still going after Sivers traditional government contracts globally. We participated in Fintech down in the Bahamas last October. Cause we are in the Fintech space and there's a lot of similarities between Fintech and Space Tech. Because when you're talking about fault zeros and being able to detect anomalies. 43:46 both of those markets need that and they need it quick. So we've been able to, yeah, like we've been able to leverage some of the things that we're learning in both of those for each other. So we've been able to participate in some conferences. We actually getting ready to go to Barbados in January for Fintech Islands, I'll be speaking about 44:14 the kind of the intersection of the quantum age and what's coming in respect to the fintech space, cryptocurrency, web three, traditional finance and AI, because we do leverage AI. And we've been in the AI space, Impletron has been in the AI space from the beginning. One of our advisors is an AI evangelist at AWS. I did say her name earlier on this podcast, but. 44:42 She's amazing. She's a Georgia Tech grad. We do have a few Georgia Tech people on the team, but she's amazing. And I'm able to tap her. I've been able to tap her because she was one of the Kit founders. So I've been able to tap her about AI and machine learning very early on. So all of the LLMs and the SLMs that everybody's kind of talking about, we've been doing. 45:11 Like even as small as we are, we've been. 45:16 Yeah, so, Chasity, how can my listeners contact or get information about Infotron? So, yeah, of course the website. So, infiltron.net. You can follow us on all of our socials at Infotron Software Suite. It might be, I think on Twitter is Infotron app. We wanted to keep it short. 45:41 And then, or you can email us at mfultronapp at gmail.com. And I know people are gonna be like, why you use Gmail? That's another filter. And that's an email that everybody on the team can look at and not be bombarded with, cause spam and it's just, everybody has their own email address, but. So you probably, it's a test environment for all of you. 46:09 beautiful quantum encryption that you're working on. Yes. And that's it all. One better way to start. Yeah, Gmail, right? Google knows a lot more about us than we'd like them to. Oh, Google knows everything. That's tough. Even when you turn location off. Oh, Instagram. I just posted something about Instagram. So Instagram's new. They just updated their policy maybe a month ago, maybe. 46:38 Okay. Whether you want to or not, they now have access to your photos, your GPS location, everything even if you say no, even if you turn it off, they still contract. 47:00 Just putting it out there guys. Yeah. So if you do platform. So there's cause to the platform. Right? Yes. Thank you. All right. We're coming down to the section of the podcast where I like to ask each of my guests what the following three words mean to you. Because this is what I do with my consulting business. 47:24 In addition to my podcast, I work with founders that are really building resilient, purpose-driven and scalable businesses. What's resilience mean to you, Chasity? Man, that's a word that I use. Uh, I mean, I'm, I mean, you gotta think about it. I'm black trying to raise money. It's hard for black people to raise money on top of that. I've been, you know, um, I've come face to face with people that didn't believe that I wrote my own patents. Like. 47:53 you know, as if black people didn't invent a lot of things, like that we still use today. Like, come on. I mean, it's just the truth. Resilience. Resilience for me is bending, but never breaking. Bending, but never breaking. Yeah. It's about, you know, adapting to challenges. I just mentioned some and facing them. Like you can't, you can't, and I'm about to sound 48:23 run from the pain, you gotta run towards it. So you can come out stronger on the other side. And it's not necessarily about survival, it's transformation. That's transformation. It's transformation. And that transformation is preparing you for what's next. And you'll be standing taller than you were before. Amazing, thank you. Purpose-driven, what's a purpose-driven? 48:53 Enterprises or? Yeah. I'm a visionary. So like, there's a lot of founders that I've met. If I have the opportunity to get close to them or kind of hear them speak about what they're building to include myself, because I do talk to myself about the things that I'm building. I counsel myself. I'm sure my ancestors are around me. 49:23 Purpose is, it should be intentional. I think that it's kind of interchangeable for me. But in the context of the question that you asked on purpose driven enterprise, so it's the heartbeat in what we build here at Infotron. I can definitely say that. It's creating meaningful solutions that solve real problems. And in solving those real problems, 49:52 you're still staying true to the mission. I still bring the aspect of the military into Infiltron. We are mission focused. We have fun. We do all the fun things, right? Because again, that cultivates innovation too. And it keeps it spicy. You need to let things be spicy because in a regular deglar cybersecurity job, you're probably bored. Like. 50:19 I mean, let's just be real. Like you're probably bored. You're probably looking at Excel spreadsheets and creating a report by hand from that. Like it's boring. Like, but you know, it's also making moves that matter. And it's solving problems that for me leave a legacy and just never losing sight of why we started in the first place. 50:48 So never lives in sight. Excellent. What about scalable? So how does- That's one of those BC's favorite words. That's right. Because that's what they want to see. How will you scale? That's right. I mean, I'm an investor too guys. Don't get it twisted. Like, I think that was a question that I did ask with one of the investors I had. Like, how are you going to get over that challenge? Like, before I give you this money. 51:18 Scalable. So growth, like we can think about growth in so many different ways, like growth, personal growth, because if you embark on the entrepreneur trick, you are going to be, and need to be open to growth. To me, entrepreneurship is a spiritual journey. Beautiful. 51:45 about the Southern Baptist roots, but I'm not spiritual. I'm a yoga, meditating, put my feet in the sand, grass grounding person nowadays, but still bringing that element of praying. And it's all the same to me. They just changed the name of God, right? Just that's my perspective, but growth isn't just about getting. 52:14 bigger. It's about getting better. And me speaking about the personal aspect, that is what growth is. It might not feel good, you know, while it's happening. But, you know, once you get through it and you can get in a reflective mindset and look back with what you just came through and be grateful, like find gratitude in it, you know. 52:43 That's how I look at growth. It's expanding mindfully and staying grounded in your values and making sure that every step that you take going forward strengthens the foundation that you've already built. And it's... 53:11 Like I said, it's moving with intention. And while you're moving with intention, you're also preserving the quality and the vision that define you. Which goes back to purpose-driven. Yes, thank you. Last question, Chasity. Did you have fun in the sandbox? Oh yeah, I mean, it's you. You know, we already have a great rapport. 53:38 I'll say this, one of my favorite memories of you is when you brought Ty to the table to kind of see if they were, could invest in Infiltron and it was too early. But we had to sign an NDA, it was some type of contract, but it was during Mercury retrograde. You said it before I said it, I was like, I wonder if she's onto this type. 54:05 Cause I wasn't going to sign it. I was going to try to delay it as much as possible, but you're like, no, let's wait, let's wait. So after Mercer, that's your great. Well, I was like, oh, these are this. She's my people. And I was like, and I think I responded like, let's wait five days. So it is no, it's like clear. So, um, that's a little fighter for me with you. Oh, I love it. I love it. Generally hear that in business. No, no. 54:32 And the Founder Sandbox again is a pretty eclectic podcast, bringing in deep tech founders like Chasity Wright that are on the frontier, bringing in what the future, will, it's the future's here. It's here. That's right. So to my listeners, if you like this episode with Chasity Wright, CEO and founder of Infiltron, sign up for the monthly release of 55:01 this podcast where founders, business owners, corporate directors, and professional service providers share their own experiences on building with strong governance, a resilient, scalable, and purpose-driven company to make profits for good. So signing off for this month, thank you, Chasity. Thank you, Brenda, so much. I hope to see you soon.
Sud Setia, a Melbourne family man, now has a total of 6 properties, and is manifesting his desire to retire & travel the world with his kids.
Costa Karellas made $120K on his first flip in Boston—but instead of doubling down, he pivoted to wholesaling remotely in Kansas City. In this episode, he reveals why he made the switch, the power of partnerships, and the Marine Corps mindset that drives his success. Plus, David shares insights on balancing investing while running DealMachine. KEY TALKING POINTS:0:00 - Introduction0:10 - What Costa Karellas Learned From Being A Marine Corps Captain5:16 - His Goal When He Started His Business7:47 - The Power Of Leveraging Partnerships11:20 - Getting The Reps12:19 - How Long Costa Has Been In His Market13:32 - Learning Skills Before You Hire Someone Else17:34 - Moving Slow To Move Fast20:34 - David Speaks On Investing Alongside Running DealMachine22:44 - Costa's Business Partners And Personality Profiles He Looks For26:31 - His Worst Day As A Real Estate Investor31:33 - Why He Decided To Switch To Wholesaling34:03 - Outro LINKS:Instagram: Costa Karellashttps://www.instagram.com/costa_karellas/ Website: Costa Karellashttps://www.kl-propertygroup.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/
Did you know branding can make a huge difference in your book marketing success?This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.Key Takeaways:Author vs. Book Branding – Understand the difference and where to focus for the best results.The Five Branding Pillars – Kim's essential framework: Commitment, Construct, Community, Content, and Consistency.The Power of Emotion – Learn why making readers feel something is crucial for branding success.Know Your Why – Define your purpose to create a brand that lasts.Consistency is Key – A strong, consistent message builds trust and credibility.Tune in to learn how to position yourself and your book for long-term success!*************************************************************************Want to Get Your Message Out to Millions? You're just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert's Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier. ✅ Learn how to: Land a TEDx Talk Build a thriving speaking business Write & launch a bestselling book Secure media opportunities Attract high-level connections Real success stories:
In this episode, Ron Apke sits down with Kay Walker, a successful land investor who transitioned from the chaos of managing short-term Airbnb rentals to the lucrative world of land flipping. After realizing the slim margins and high stress of her Airbnb business, Kay initially explored development but found land flipping to be a faster and more profitable path. Her first deal—buying land for $60K and selling it for $120K—sparked a journey that now includes 14 successful deals, with an average profit of $20K per transaction! Kay shares how tools like The Land Portal revolutionized her data-scrubbing process, why she sold her Airbnb business to focus on land full-time, and her ambitious goal to hit $2.5 million in net profit by the end of 2025. She dives into her strategies for improving direct mail marketing, leveraging double-close deals, and building credibility through a strong online presence. Whether you're just starting or looking to scale, Kay's insights on mindset, adaptability, and creating great customer experiences are packed with value. Don't miss this inspiring story of entrepreneurial evolution!
Send us a textWant to know how two women turned a chance meeting at a supercar event into a $120K land investing partnership in just 6 months? Meet Diane & Leah, the dynamic duo who prove you don't need decades of real estate experience to crush it in land (one was a dental hygienist and sold manufactured homes, and the other a small business owner!). They're spilling ALL the tea on their journey, including how they nearly lost a $110K deal before turning it around, their cold-calling strategy that consistently brings in fresh leads, and why "messy action" beats perfect planning every time. From defining clear partner roles to navigating high-stakes negotiations, they're sharing the exact blueprint that took them from complete strangers to profitable partners. If you've been waiting for proof that land investing works (and works FAST), this episode is your sign to stop watching from the sidelines! Enjoy the show!United by shared values and complementary skills, Dianne DeLongchamps and Leah Albanese are building their business focusing on quality, integrity, and collaboration. They believe in taking bold action and continuously refining their approach as they build a business aligned with their vision. Their passion extends beyond land deals. They're on a mission to inspire more women to join them in the land investing space For more information on Dianne and Leah and to explore partnership opportunities, connect with them through these platforms:Creative Land ExchangeDianne: diane@creativelandexchange.comLeah: leah@creativelandexchange.comCurrently Seeking:Development partners for multifamily, entitlement, and subdivision projects (primarily in Tennessee, Texas, and Colorado)Connections with women interested in entering the land investing space◽️◽️◽️◽️◽️◽️
Could Bitcoin hit $120k in just 30 days? Dive into the latest AI crypto predictions and explore the factors behind this bold forecast. Stay ahead of the game with insights on Bitcoin, altcoins, and the crypto market. Don't miss out—listen now for the inside scoop! ➡️ Join Telegram Trade with Josh - https://t.me/+vS5uDtG57XpjNDA1
Sent us text! We would love to hear from you! In a fast paced society that's always on the go it can be hard to slow down. Having a little patience throughout the day can help you live longer and enhance your sense of well being. Australia is offering high school graduates with no experience, the chance to make a six figure income by beginning a career operating nuclear-capable ballistic submarines. Those excepted to the program will require rigorous and extensive training that will take years. As is the case in just about everything, upward mobility depends on upper level skills and the ability to perform to exacting standards that can only be mastered by a commitment to consistent study and the gaining of knowledge. Tom Cruise now shares something in common with the Top Gun character he portrayed in the movies. This action hero received the highest Navy honor bestowed upon a civilian. Because of the positive effect he has had on the public image of the US Navy and Marine Corps, “Maverick” is now officially authorized to wear the Wings of Gold of a Naval Aviator. In many parts of the world there is a projected decline in population that will have negative long term effects unless there is some form of intervention. The nation of Japan, with the second oldest population in the world now offers free child care to all citizens regardless of income. Such stop-gap measures are in the works to help incentivize younger people to begin families and replace those needed to preserve society. It is necessary for all of us to be as physically fit as possible. If your exercise routine gets boring, try something new. In addition to mental stimulation, varying your training can yield improvements to one's overall condition by muscle confusion. Exercising different parts of the body helps mentally and physically. Meet an unusual wingman who is generous with his time and kindness to and ailing friend who appreciates him for more than his celebrity.
In this episode of the Wealthy Coach Podcast, Kendra reflects on a transformative year, balancing personal challenges like pregnancy with significant business achievements, including a 48% revenue increase and a 75% profit margin.She attributes her success to strategies like interactive workshops for the Health Coach Accelerator and embracing lifestyle entrepreneurship to maintain student connections.Looking ahead to 2025, Kendra shares her $1M revenue goal, plans to refine her content and ads, update the HTMA Expert evergreen funnel, and resume Instagram reels to drive growth.In this episode:Year in review: Pregnancy and business growth simultaneouslyDisconnecting from outcomes as a key mindsetHow an Interactive workshop format improved salesStreamlined content creation process for efficiency Resources mentioned:Ep. 256: I spent $120K on Facebook Ads and This is What HappenedEp. 175: Lessons from The Journey of Building an Evergreen Funnel and Running My Own Facebook Ads Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
In this solo episode of the Wealthy Coach Podcast, Kendra Perry breaks down how to set meaningful business goals for 2025, focusing not only on income but also on creating an emotionally fulfilling business.She outlines the importance of clear lead generation strategies, recommending a goal of 200 new email subscribers per week, and stresses the value of simplifying offers by focusing on one high-ticket core program.Kendra also emphasizes patience in marketing, reminding listeners that results take time. Action steps include defining income goals, streamlining offers, and consistently evaluating progress.In this episode:Getting clear on what you want for your business in 2025What to focus on this yearUnderstanding your audience and refining you messagingLong-Term Strategy and Persistence Resources mentioned:Ep. 256: I spent $120K on Facebook Ads and This is What HappenedEp. 220: Behind-the-Scenes of my Facebook Ads StrategyEp. 226: 5 Non-Negotiables of a Killer Online ProgramEp. 219: What I've Learned from 5 Years of Running Group ProgramsEp 182: Masterclass: How to Find Your Profitable NicheEp 190: 3 Beliefs Stopping You From Hitting 6-FiguresLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
Today we'll take a look back at the year and talk about what loyalty programs have done to us instead of for us. This is for the loyalty grinches! (01:07) - Revisiting a question we'd answered previously about whether or not several domestic flights a month would be enough for earning status. (06:18) - One reader has some information to share about the Atlantis property they booked now (before their Caesar's Diamond status disappears) for a stay in the future... Read more about booking the Atlantis hotel here. (10:12) - Flying Blue: Sends emails saying "Congratulations you are now a Flying Blue Ultimate member" (11:44) - IHG: Purchase EQPs. 120K price: $640, no... $800, no... $1000, back to $640... (16:27) - Nick flies to Mexico but doesn't leave the airport (21:12) - Greg and Nick forgot about Bilt Find our podcast episode about the upcoming Alaska Premium card here. (23:42) - Preferred Hotels: Greg's ongoing Preferred Hotel booking saga (29:48) - AA: Can now use miles to book Hawaiian flights from mainland US (31:39) - Aviator Silver companion cert ain't all that Read our Aviator Silver companion cert first impressions here. (38:14) - Hilton Aspire resort credit-eligible hotel list un-shrinks (39:40) - Marriott Upgrade Awards now clear five days out (again) (43:27) - Southwest: assigned seating Read about Southwest's upcoming assigned seating here. (46:31) - 2023 Bonvoyed Awards Recap... 2024 Dis-Loyalty Nominees... (51:38) - Chase & Capital One priority pass drops restaurants (55:56) - Virgin goes dynamic (59:08) - Virgin devalues Delta One to Europe (1:02:36) - Wyndham Vacasa devaluation (1:06:19) - BA & Qatar raise prices for short-haul partner awards (AA, Alaska) (1:09:54) - Etihad nerfs award cancelations and point expirations (1:15:43) - Bilt reduces Rent Day earnings to 1K bonus points (1:18:50) - Wyndham Biz kills free cruises (1:21:20) - Hyatt integrates Mr & Mrs Smith (1:23:14) - Final picks (1:30:20) - Why are there so many pop-up ads on your site?
On today's Q&A show we discuss: 1:45 What moves people to take action on their financial plan? 32:51 How do I turn $120,000 into $2,500 a month? 51:44 I am asset rich and cash poor; how do I flip that? To join me next week on the live Q&A show, go here: https://patreon.com/RadicalPersonalFinance To join my new Academy and make 2025 your most profitable year yet, go here: www.RPFacademy.com To buy my International Escape Plan Course for 50% off with my Cyber Monday sale, go here: https://rpf.gumroad.com/l/InternationalEscapePlan/CYBERMONDAY2024
In this episode of the Wealthy Coach Podcast, Kendra Perry shares how she transformed her approach to Facebook ads, turning early losses into a 48% revenue increase over a year.She highlights the success of her evergreen funnels and lead generation ads for programs like HTMA Expert and Health Coach Accelerator, which significantly grew her email list.Kendra also explains how she now manages ads efficiently in just 30 minutes a week, emphasizing the importance of niching, engaging ad copy, and nurturing new leads for sustainable business growth.In this episode:Kendra's personal experience running Facebook ads, the highs and lows. A closer look at her successful ad strategiesDoubling revenue and profit while working less during pregnancy and maternity leaveWhy a niche, good copy, and willingness to test, is necessary for successful ads Resources mentioned:Join the waitlist for the next round of HCA: https://go.kendraperry.net/evolution-waitlistFree HTMA Training Video: https://go.kendraperry.net/practitioner-trainingLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
In the spirit of Thanksgiving, we're chatting about the 10 "Frequent Flyer-ish" things we're thankful for! (01:01) - A reader shares all the ways their recent trip was impacted by Frequent Miler tips! (02:58) - It in the hands of SAS now! (05:50) - Wyndham Biz drops Caesar's match Read about changes to casino status-matching for free cruises here. (09:38) - Avianca LifeMiles Elite Card: Up to 120K miles Read more about this card bonus here. (12:10) - Bonvoy Brilliant cardholder “Luxury Experience Rate” at participating properties Read more about this new Luxury Experience Rate here. (16:09) - Citi Double Cash & Custom Cash: 24-month extended warranty Read moe about the Citi Double Cash & Custom Cash 24-month extended warranty here. (17:11) - U.S. Bank Smartly Credit Card: Up to 4% cashback Read more about the US Bank Smartly card here. (22:03) - C1 Shopping targeted deals (26:46) - Bilt - earn points when buying a home & using an eXp Realty agent (29:41) - Huge welcome bonuses continue (31:37) - Awesome category bonuses continue (33:01) - The Amex points parade marches on (34:48) - Paying taxes great way to meet min spend (36:13) - PayPal waives credit card fees when doing good Listen to our Coffee Beak Episode about Kiva loans here. PayPal Giving Fund Fundraiser Hub. (39:25) - Transferable points programs keep expanding (43:42) - Award chart sweetspots live on Find AA's excellent partner award chart here. (50:06) - Free changes and cancelations continue for US airlines (except for basic economy types of fares) (52:09) - Status matches create opportunities (55:00) - Airlines continue to make business and first class more aspirational (58:22) - Loyalty partnerships create sweet opportunities (1:03:41) - See our how-to video for Rooms.aero here. (1:06:26) - When you get a new card, what's the checklist of tasks you do to keep it all organized? Visit https://frequentmiler.com/subscribe to get updated on in-depth points and miles content like this, and don't forget to like and follow us on social media. Music Credit – Beach Walk by Unicorn Heads
Welcome to the Little Gym, Big Heart podcast! In this episode, Devin Gage sits down with Dr. John Dougherty, the owner of Conquer Fitness, to discuss his incredible journey of scaling his fitness business from zero to $120,000 in monthly revenue. John shares his expertise in high-ticket sales, having closed over $3 million in personal training sales, and provides valuable insights on building a sales-driven organization, developing a strong sales process, and overcoming the challenges of rapid growth. Get ready to engage in today's episode!Check us out on Instagram: / littlegym_bigheartCheck us out on Spotify: https://open.spotify.com/show/301uFrv...Check us out on YouTube: / @littlegymbigheartCheck us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com
In this episode, I am joined by Shahed Khan, co-founder of Loom, as we explore innovative startup ideas, and his frameworks for finding and building startupsEpisode Timestamps:00:00 Intro00:50 Startup Idea 1: The Modern Travel Guide 19:25 Startup Idea 2: The anti-social social network34:06 Startup Idea 3: Time Capsules of Shared Memories1) The Anti-TripAdvisor Traveler Problem: Millennials & Gen Z hate cookie-cutter travel experiencesSolution: TikTok-inspired travel app with curated, local gemsKey features:• City-specific guides (coffee shops, bookstores, etc.)• Video carousels showing vibes• Monetize by unlocking full guides ($0.99)How to build MVP:1. Use TikTok API to pull trending local videos2. Transcribe with Descript or Google Speech-to-Text3. Clean up with ChatGPT4. Auto-post to WordPress via ZapierPro tip: Start hyper-niche (e.g., coffeesnobs.xyz) then expand2) The New "Path" - Dunbar's Social Network Problem: We've lost connection with our REAL friendsSolution: Reinvent Path for 2024 - ultra-private social networkKey features:• Max 150 connections (Dunbar's number)• Location-based updates• Simple, minimalist designWhy it could work:• People crave intimate, ad-free spaces• AI makes building faster & cheaper• Charge $20-30/year subscriptionMarketing angle: "The anti-social social network"3) Time Capsules of Shared MemoriesProblem: "Shared albums are where memories go to die"Solution: Physical, ephemeral time capsules of shared experiencesKey features:• Pull from connected social accounts• Curate personalized memory boxes• Make it EASY to send as giftsMonetization:• Subscription for curation• Charge per physical time capsule sentInspiration: Remember Klout? Leverage nostalgia!Bonus insight: People don't change. Our needs stay the same.Products evolve, but human nature is constant. Study the past!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SHAHED ON SOCIALX/Twitter: https://x.com/_shahedkLinkedIn: https://www.linkedin.com/in/shahedkhan/Instagram: https://www.instagram.com/_shahedk/
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2932: In this insightful continuation, Mrs. 1500 offers practical strategies for maximizing savings and finding financial freedom on any income level. From reselling thrift-store finds to leveraging free educational resources and simplifying everyday expenses, she emphasizes thoughtful decision-making. It's not about how much you earn but how wisely you manage what you have. Read along with the original article(s) here: https://www.1500days.com/you-dont-have-to-make-100000-a-year-to-retire-early/ Quotes to ponder: "You can make $40K/year and retire when you're 50. You can also make $120K/year and still have to work when you're 75. It's all about choices." "Don't fall for a beautiful face or a hot body. Look at their decisions and see if they are something you can live with." Episode references: MIT OpenCourseWare: https://ocw.mit.edu/ Codecademy: https://www.codecademy.com/ Treehouse: https://teamtreehouse.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Tune in to this must-hear episode of The Real Estate Investing Podcast as Ron Apke catches up with Dylan Rusch, an ambitious student from Land Investing Online who's taken his land investing game to new heights. When Dylan first appeared on the show back in April, he had already made waves with $120K in profit. Now? He's shattered expectations, reaching an incredible $400K this year! Dylan reveals how he made the leap from time-consuming rental properties to the freedom and flexibility of land investing, all while balancing a growing family. Learn firsthand how he harnessed the scalability of land flipping and turned it into a life-changing business. Discover his winning strategies as he breaks down his most profitable deals, marketing tactics, and the true costs behind his cold calling and direct mail campaigns. Get ready to take notes as Dylan spills his secrets on leveraging VAs, maximizing leads through The Land Portal, and planning for his ambitious 2025 goal: landing six-figure subdivide deals and hitting $1 million in profit. Plus, don't miss his game-changing tips on using AI to optimize efficiency and boost your bottom line. Whether you're just starting out or are a seasoned investor, this episode is packed with goldmine insights you won't want to miss! Didn't catch Dylan's first interview? Check it out here! ================================ WANT TO GET STARTED? https://landinvestingonline.com/starter-guide-phone/ ================================ SOCIAL Ron's Instagram
Funko Pop Sale Drama: Corey seems to be canceling every Funko Pop order as he continues to try to dodge your boys at Jim and Them. HDM Rivalery: The rivalery heats up as Corey dubs us "Some stupid podcast of lowlifes" which I suppose is not wrong. LET'S JUST TALK!, DON CHEADLE!, BOOGIE NIGHTS!, THIS IS A COREY FELDMAN SHOW!, THE BOYS ARE BACK!, THIS IS A COREY FELDMAN SHOW!, YEE HAW!, TERRIFIER 3!, BILLYGHOST!, TROLLING!, PATREON!, ADS!, THE WORLD DON'T STOP!, COREY FELDMAN!, COURTNEY FELDMAN!, JUSTICE!, JOURNALISTIC INTEGRITY!, NMAN!, DIVORCE!, SEPARATION!, SICK!, HIVES!, TYPES LIKE HE TWEETS!, U!, R!, Y!, MEDICAL EXPENSES!, VAN!, SAUSAGE REMOVAL!, PENIS!, DICK!, COCK!, JOEY PENIS!, STRONGMAN!, DIRE!, SPOUSAL SUPPORT!, SUCCESSFUL BUSINESSES!, FAN CONVENTION!, CAMEO!, DOLL SALES!, FUNKO POPS!, TOY DOLLS!, DRUGS!, LIFESTYLE!, SOBER!, LIES!, ABANDONED!, BUDGET!, HORNATRON!, 120K!, STAGE!, COREY'S MANAGER!, INTERVIEW!, ERIK!, CHARGE!, PAID!, FUNKO POP DRAMA!, PURCHASE!, CANCELED ORDERS!, PAYPAL REFUND!, HEATHER DAWN MAY!, NFT!, HOLOGRAM!, JAMES AND THE GANG!, BOOPAC!, EROK!, HDM!, FORCED REFUND!, BUFFALO NICKEL!, FIGURED OUT THE REFUND!, ANGELIC 2 THE CORE!, BILLY GHOST!, HEATHER!< HI HEATHER!, BOSSY TACO!, HEATHER WE LOVE YOU!, WE ARE LEGION!, DISSOLUTION!, OWNS NOTHING!, PROPOSAL!, HIGH SCHOOL NOTE!, CHECK BOX!, DONATELLO!, TEDDY DUCHAMP!, MOUTH!, HAVTO!, MISERABLE!, PODCAST OF LOWLIFES!, TEEPUBLIC!< WOLFPACK!, COREYOGRAPHY!, SIGNED! You can find the videos from this episode at our Discord RIGHT HERE!
Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collaboration and strategic Amazon sales optimization. With aspirations to surpass a $30 million run rate, Joe shares valuable insights into leveraging Amazon's platform to achieve extraordinary growth in niche markets. Discover the challenges and tactics involved in marketing high-priced products, like a $599 lamp, in a competitive landscape dominated by lower-cost alternatives. We discuss the advantages of having larger margins for experimenting with keywords and bidding strategies, alongside the creative approaches necessary to maintain product visibility amidst Amazon's policies. Joe also shares his experiences optimizing advertising strategies, managing warehouse transitions to Amazon's Warehousing and Distribution system, and utilizing tools like Helium 10's Adtomic to automate and enhance PPC strategies. This episode provides a comprehensive view of the perseverance and innovation required to thrive in e-commerce, offering inspiration and actionable advice for sellers at any level. In episode 604 of the Serious Sellers Podcast, Bradley and Joe discuss: 00:28 - E-Commerce Strategies and Global Perspectives 04:54 - Amazon Product Sales Success Story 05:41 - Amazon Brand Growth During COVID 11:37 - Strategies for High Price Point Products 11:50 - Product Pricing and Brand Strategy 15:23 - Optimizing Keywords for Product Sales 18:21 - Amazon Advertising Strategy Discussion 19:14 - Managing $120,000 of Ad Spend With Adtomic 23:49 - Amazon PPC Management Strategies 27:52 - Optimizing Ad Placements to Lower ACoS 30:51 - Pricing Strategy Impact on Sales 32:45 - Warehouse Cost Savings and Amazon Advertising 34:28 - Inventory Management for Amazon Sellers 38:14 - Optimizing Amazon Listings for Conversion 41:17 - Online Presence and Networking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we talked to a $30 million a year seller who is selling, and has sold, some of the most unique products I've ever heard of, including one at a $600 price point, when everybody else is priced at only 40 bucks. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In my travels recently, one of the things I like about going to conferences and it's what I always tell people about is that you know you can meet different people, network with people and find out about their story, and that's kind of like how I structure this whole podcast. But then I actually did that recently at Amazon Accelerate and I'm glad I did it, because I'm glad I did it. As I went to this one mixer that they organized and I was at first, I was like, oh man, I was so drained after that day and I'm like, oh man, it's gonna be a crowded place. I don't like to be in crowded places, but you know what? I'm going to hop on this little lime scooter from my hotel and go over to this restaurant where the event was and I was sitting down talking to some people at the table and then I met today's guest there, Joe. How's it going? Joe: I'm going good. Thanks for having me on. Bradley Sutton: Awesome, awesome. Now, you said you're in Vegas right now. Right? Joe: Yes, we're in Las Vegas, Nevada. Bradley Sutton: Now, that's not a typical Vegas accent you've got. So where were you born and raised? Joe: Yeah, so I was born in Zimbabwe, raised as well in Zimbabwe, then I moved out to England where I spent a lot of my time there doing some education and stuff and then I got tired of the cold being a Zimbabwean. Bradley Sutton: You went to the opposite, then if you went to Vegas, I cannot imagine a more opposite than cold place. Joe: Oh yeah, 100%. I just went on to Google and I was like okay, I want to go somewhere in America, but I need to find somewhere warm. And I think the first thing that came up on the search was Death Valley, but there was nothing over there. So the second thing was Phoenix and Las Vegas. So, I eventually found myself in Las Vegas just because of the ease of doing business. Ability to meet people here is really good. Bradley Sutton: And did you go to university uh over in UK or in the US? Joe: yes, I did university in the UK as well as in the US, so I got an accounting degree back in uh UK um and then in the US, I did a um was a business management degree with some entrepreneurship uh additional to that Bradley Sutton: was it like a unlv or? Joe: I know this was in um in Phoenix in ASU, yeah. Bradley Sutton: ASU, uh, Sun Devil right? Joe: yes, sir, okay, there, you see it. Bradley Sutton: I always test my I don't know. I'm not going to ask you any kind of mascot because from England I don't know anything about England schools, but I know most of the US schools have mascots here. Actually, I'm wearing a. We'll talk about this later. I'm wearing a mascot from a minor league baseball team is my hat. This is called from nearby to Arizona is Albuquerque Isotopes. But the reason I use this today was because this is very similar, this logo, to our Helium 10 Adtomic logo. I know you and I were talking about Adtomic, doesn't it look like the A from Adtomic yeah, Joe: it actually does. Now I see it when you mention it. Bradley Sutton: So that's why I wore this on purpose. There's a method to my madness, but anyways, before we get to Adtomic, talking about Adtomic, I just want to talk about your e-commerce journey. So when you graduated from, after you know, there at ASU, did you get into e-commerce at all, or at what kind of? Joe: So this was actually still back in England , around 2017 is when I kind of got first into my e-commerce kind of journey, which was on Shopify. Specifically, Shopify and WordPress was where I started out and I bought a random course of somebody online, learned all about basically advertising from like Facebook, from Instagram, from Google, sending it to this website and landing pages that we used to do. And then, within being in that realm, I started hearing this FBA term being thrown around. Bradley Sutton: What were you selling on Shopify in those days? Joe: Oh, so I remember we had to go at, we did these other swimsuits that we did African style print swimsuits, and then we also went on and started doing it was like these little tape toys, sort of like double-sided type tape. Yeah, exactly so we were doing those. It's called nano tape, um, so, yeah, that's basically how, how that started and then, Bradley Sutton: and then that's when you, when you kind of like, learned about the amazon, uh potential. Joe: So I heard, obviously, being in that space, I started hearing this word FBA being thrown around uh, the acronym, and you know. Then I went on Google, searched up, okay, what is FBA? And it's some sort of Amazon selling thing. Okay, and then there's FBM as well. So now I'm like, okay, there's these two terms, what is this all about? And that's basically when I started doing my research and I was like, okay, this Amazon thing seems to actually have some stuff to it. And at the time I think the platform is not the way. It's so different now, because sometimes I've got screenshots of my old dashboards and it just looks completely different. So, yeah, that's how I basically then started with Amazon. Bradley Sutton: Did you start selling like your own account, you know, on Amazon, start selling your own products, or did you just start working for other companies that were selling on Amazon? Joe: Yeah, so to begin with I was working with this other lady. She basically had soil and the way we actually started working together was I created a website for her, put on Shopify, to sell the soil, and then she was bagging up the soil to try and get it to consumers, because her business was mainly sending thousand-pound totes to farmers. But she said, how can I get this you know three-pound bag to people that are at home and want to grow some plants and what actually it was? This was around 20. Bradley Sutton: Soil on Amazon, man, when you think you've heard it all. Joe: It's called Wonder Soil. It's actually one of the rivals to Miracle-Gro and we actually I actually raised it to get the Amazon choice badge. We were on Business Insider as one of the top growing brands on amazon too, um, but basically the cool thing about it was we've tried to find a way to get the soil to consumers and everything worked well, because this was during covid, so people were at home, people had nothing to do, and you know people are growing stuff at home, people. You know we're just trying to, yeah, so the product hit at the right time uh, what year is this 2020. Bradley Sutton: Okay. 2020 okay yeah. Oh yeah, I mean that was a good time. Yeah, during covid, people were always are really trying to make their own gardens and stuff like grow their own vegetables and stuff like that okay yeah this is a private label brand or you're reselling um others? Joe: oh, so we actually have manufacturers in China. Uh, that we get all that product for We've actually gotten rid of our warehouse Now. We've gone full into AWD, so we're getting. Bradley Sutton: Let's talk about that a little bit later in the show too. I haven't talked to many people who are doing that, so I'll be interested in that, ok. Joe: Yeah, so that's, that's what that one. And then there's another lamp company, which is pretty funny, is tanning lamps and vitamin D lamps, so we run through those on Amazon as well. Those are actually the only there's a lamp that can give you vitamin D. Bradley Sutton: It's the only lamp the same like the sun. Joe: Yes, you spend five minutes every other day in front of it and it'll give you. And there's studies on YouTube. People use this lamp, where this lady her name is Carnival Doctor on YouTube. She did a study with a lamp for six weeks and her levels went from 20 something to 40 something vitamin D. She feels healthier than ever and it's perfect. It stopped her from having to buy, you know, vitamin D pills and, of course, all those sorts of things. So, yeah, it's the only one, and you get tan at the same time. So now, that's the difference. So, there's two lamps One gives you vitamin D and one gives you a tan, because there are some people that don't want the tanning effect. So that's what it is. So, it's-. Bradley Sutton: Now what if you put this tanning lamp over your miracle magic soil? Are you going to create some like hybrid plant? Oh my, you sell the most interesting things. All right, there's a third account too, Joe: yeah, so it's basically the third account is also in lighting, but this one is seasonal depression lamps where basically you look at it so that one is its own brand. Bradley Sutton: Did you say depression? Yes, depression lamp Like as in I'm very depressed and I'm sad like that word depression. Joe: Yeah, depression, you're sad. What does that have to do with a lamp? So, you look at this lamp for 30 minutes and you become happy. I know it sounds stupid, but minutes and you become happy. I know it sounds stupid, but that one doesn't give you vitamin D. Bradley Sutton: That one doesn't give you vitamin D. Nor a tan. Yeah, you see. Hey, there's a product idea. You got to combine all three and then, oh my goodness, you'd have the most amazing. Joe: That would be powerful. We've had people that have requested you know, do you have one that does both, or this, this, this? But because of FDA regulations, we've had to separate a lot of the things. Bradley Sutton: Is these three separate companies or is it like the same group of people who's all owning all three of these? Joe: So two of the companies is one group of people and the other one is one person. Bradley Sutton: And then, what do you do in these? Joe: So I run just an Amazon account. So I run just an Amazon account. So running the ads, running the listing optimization, making sure the account is obviously hitting the sales numbers, everything that just literally goes through Amazon and inventory everything. Bradley Sutton: What's the overall projected sales for all three combined on Amazon? Joe: So for all three combined, we're looking at 28. We're on pace to do 28 million this year on all three. Bradley Sutton: Will that be your best, our biggest year yet. Joe: Yeah, this would be our biggest year yet. We've seen record numbers in previous months. In previous, like this past quarter, we'd had record sales as well. I know we had our biggest. We had, I think, our first. We had two days in September where we had 100K sales days, which was the first time we've done that. We also had our highest sales days in the past two years. Nine of those days in our top 10 sales were all in September. So we've had record sales. Especially Q3 was really, really amazing. I think we were up about 800K across the board in Q3 alone. So we're on pace to do a really good year and it sets us up for our plan is to do a 2.5 million month at least once this year in total and that will set us up for a run rate for next year. We want to push over to that 30 million stage. Bradley Sutton: If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me forward slash Adtomic for more information. That's h10.me forward slash A-D-T-O-M-I-C. I'm just curious, before we get into some more details about, like, your advertising because I know that's one of the things that is your specialty these lamps that you're doing like, were these kind of like inventions, or? Or there was an existing market of vitamin D lamps or an existing market of lamps that make you happy Like was that an existing keyword or is this something that you're you guys invented and kind of like created the demand for? Joe: So it's actually crazy. You say that is because the first vitamin d lamp started in 1924. It was a guy by Dr. Sperti is his name. He's the guy who made it. He invented it and he started selling it throughout the US. It was a company in Kentucky, um, but he was just selling it out of his own like little warehouse and then eventually he got old um and then sold off for business and then basically that's where we put it online, um to run it through Amazon, and we first were going like, for example, the vitamin D one it's the only lamp that's there. The only competition are these vitamin D pills that you'll see on Amazon. But our price point for the lamp is like 599. And we're competing against people that can buy a bottle for four bucks, five bucks on Amazon. So it's been a pretty interesting game competing against people that can buy, you know, a bottle for four bucks, five bucks on amazon. So it's been a pretty interesting game. But it moves. It moves um on amazon. What's the price of the product? Bradley Sutton: you said 599 599, 599, yeah, wow, uh, I want to. I'm trying to look at, look for it on amazon right now. What's the brand name called? Joe: SpertI s-p-e-r-t-i, and then you'll see vitamin d we got to show the audience this. Bradley Sutton: Okay, oh, my goodness gracious, here it is. Hold on, this is incredible. All right. Joe: That's it and it's right. That's the first one that's popped up against our competition. All those are competitors on the right. Bradley Sutton: So 500 and Sperti. So that was what the doctor's name was. Who? Joe: made this up. Bradley Sutton: Yeah, Dr. Sperti, that was his name yeah, there was a ready demand for this out there. Joe: Oh, huge, because, if you think about it, vitamin D pills are basically the same target market as us. Yeah, so this is just a non-invasive way that you buy and you keep this for a very, very long time. So that's that. So something interesting. As you go through this, this listing, you're not going to see the word vitamin d anywhere on the listing and you'll notice our carousel images, our images on there. we have our box images because amazon actually took us down because our lamp has the word vitamin d on it. Bradley Sutton: ah, yeah, yeah, I see it in the video there, so you don't have vitamin d anywhere in there, but you probably got indexed for the keyword by Amazon. Joe: Exactly so. That's why we use UVB, which is basically the term for vitamin D. So Amazon is not allowing us to use it, even though we're FDA approved and everything. Amazon is just not letting us go for that. Bradley Sutton: I see some of your main keywords. Yeah, vitamin D lamp. Joe: Oh yeah, we can use them in the back. Vitamin D light. Bradley Sutton: Vitamin D therapy lamp, vitamin D light therapy. Now, I'm just curious. I don't talk very often with people who have this high price point. What is different about having a product that's in the hundreds of dollars? Like, do you approach advertising differently, cause it's not like where I mean. You might now you know you, you might get a hundred clicks with no sale, but still you just get one, the 101st click. All of a sudden, that's $600 of revenue. So, so, like, how is it different, uh, with something like this, compared to your, your other products, which I'm assuming is like more you know, regular pricing 10, 20, 30 bucks. Joe: So the cool thing about it is that across all the catalog that I, that I that I run, I have products starting at like five bucks, all the way to this one that has $5.99. So the landscape with this one is totally different. Like you said, you can set up an ad, you'll get 50 clicks at $1.20 CPC and, based on our margins, we're still clean on a sale. If we get one sale, we profit. So the cool thing about it is you just have to be a bit more patient. However, because we have such kind of should I say a big space for those clicks, it allows us to test a lot of keywords in this space and we really kind of exhaust any keyword that's there without having to really be careful, unlike if I was selling a smaller, less priced product, I can't just throw in all the keywords and just you know it'll go crazy if it's like a $60 product. So with this, it gives me that comfortability to go out and bid higher and also it allows me to, like I said, like if you saw on that page where you searched, my competition were those pill bottles that are like five bucks, six bucks, seven bucks, so I can bid above all of those guys. So I ensure that every time you search the keyword I'm going to be first, because there's no way they're going to bid the same amount of dollars. I'm going to bid because their price points are different. However, they can take a loss on a sale because they have repeat products. So people finish that bottle, they come back and buy another With ours. That person buys a lamp and is done. So we obviously have to gauge it to a point whereby, okay, this is our ACOS target and at this A-cost target we're profitable. So that's now how more I manage that one. It's more ACOS targeting, but I'm basically trying to make sure I stand out for every single eyeball that's there because I have the room. Bradley Sutton: So this is interesting because, regardless of the price point, there are similar kind of scenarios where it would be like this they're probably actual keywords of how somebody who's searching for this exact thing is probably very limited Vitamin D lamp or lamp for tanning, you know for your other product, or it's not. Like oh there's you know 5,000 way, you know 5,000 ways that are going to come up in Cerebro to search for this one thing. You're like it's kind of like that way with coffin shelf. If you're looking exactly for a coffin shelf, that's pretty much it, that's it. Coffin shelf or shelf shaped like a coffin, like there's very limited number of words. The other keywords I get sales from is more like the, you know, gothic decor or spooky things. So how are you doing your keyword research? Like using Helium 10 or amazon, for you mentioned you do a lot of testing for targets. So like, where are you coming up with these keywords to test to see if any of them stick? Joe: So that's. It's more like said, I run Cerebro on a lot of those vitamin D bottle and pills and basically a lot of my. So, like I've said, I've exhausted the keyword vitamin D and the more you get long tail with this product, the less traffic you have. You know, for some of the products you can get long tail with a bunch of keywords and you still have traffic. Like, for example, if it's like a Ziploc bag, I can put Ziploc bag for Legos, Ziploc bag for sandwiches, Ziploc bag for this. You know the list is endless and you have traffic with this. Not many people even know this lamp exists. So what I've actually done is sometimes I go and target competitor company names and key names. So if it's like some company that sells a bottle of vitamin D lamps or vitamin D pills, I'll actually target their brand because when I look at their keyword, it's people that are repeat purchases, so it always has traffic. And but because I can bid high on their own company name, I'm going to show up first and I have the room with my price point to show up consistently and eventually, if you're somebody that is very hooked on buying these products, for vitamin D pills, you're going to see my product and think, okay, what is this? Because it's coming up. I've seen it so many times when I come and buy this product that when you read about our process, you then be like, okay, so this is something that actually can benefit me and can work as an alternative for ingested pills and all the other disadvantages that come with that. So that's basically how I find other keywords and start going for those. Bradley Sutton: You know, price game is something nobody ever wants to play, and you're not playing at all, you're doing the opposite. You know, like on some of these keywords I do see some like people ranking for, like vitamin D lamp, but they're, just like you know, $20 products and they're selling thousands of units. But then are you going after those people too, Like the people who are going after that or how? How, how do you still get sales when people can technically get something one 10th the price? People you just got to like, make sure that they know the value of what you, that yours is different. Joe: Yeah, so that's where we have to communicate that through the listing, and it's because a lot of those $20 lamps that you're seeing there, those are not actually vitamin D lamps, those are seasonal depression lamps. So if you're looking at, can you see that Alaska Northern Lights big box on the right where your mouse is? Yes, that's one of the lamps that I sell. That's for seasonal depression. Bradley Sutton: Okay, I was about to click on that, but no, I'm not going to click on the sponsored ad and charge you $3 right there. So good thing I didn't. Joe: But then if you look at to the left, you've got that product. That's 19 bucks. Those are actually seasonal depression lamps, so they don't give off vitamin D. So somebody would purchase that and then they'll realize that doesn't give you vitamin D. So they'll probably return it and then come back to ours. But if they're looking for seasonal depression those would be those ones. Bradley Sutton: This is just an interesting niche. This is kind of fascinating to me. So then, overall, almost $30 million. What are you spending per month? Or what are you paying Amazon for advertising per month? Joe: So monthly. Right now we're spending total across the board with about 120K a month on advertising budget. Bradley Sutton: Advertising. And then, what's your TACoS then? At kind of, is it different per account? Are you looking at your TACoS? Joe: yeah, so the lamp TACoS are, like, I think, close to two percent um, and then uh, because that ACoS is really low, um. However, with uh, with the one that's got the majority of the products, our tacos right now we are sitting at a 5.38. That's what we just closed out at, okay. Okay, our ACoS is at 15 point. I think it was 15.5 is what we ended on in September. We brought that down from a 20 ACoS down to a 15. Our goal was to bring it down to 10, but obviously we've done about 50% of that target. Now, which is hard, you know, if you're spending, you know, over a hundred K. To bring down a cost by 5% is really difficult. So that's, that's where we are. Bradley Sutton: Are you using Adtomic for all of this spend, all of this $120,000 spend? Joe: We've launched. So with Adtomic, we've put in some rules for some SKUs and we're watching that and I actually had a call with Travis, like I said before, to try and we've got different rules for different products and we're trying to see how we can build out those rules in Adtomic. Bradley Sutton: Like rules that you were just using manually, like downloading search term reports. What are some of the rules? Tell me how you run your PPC. Joe: So most of my rules would come into the shipping product, one where basically first rule is identifying the product, pricing. So if it's a bag so let's say Ziploc bag, right, we've got a Ziploc bag, a four by six size. We have different variations. So we have a hundred pack, five hundred pack, thousand pack. The hundred pack could cost maybe 19 bucks, five hundred pack 50 bucks, other one 99 bucks. So based on those, we make rules where if it's the $19 one, we want to start our bids at $0.40 or something like that. Somewhere it makes sense. But then if it's for the 1,000-pack one, we can start off our bidding at $2, $3. And that's because if somebody then buys it it's $99. So it's more of guiding based on that price threshold of the product and getting that rule in. And then, as we keep going, we want to make sure that if it's not getting any spend after two weeks it'll look back and add, you know, 10 cents to it if it's getting too many clicks. And if it gets like 10 clicks at that price, at that um, 44 cents, uh, whatever, 40 cents, um, and no sales, it'll dial it back by five cents or something like that, just to just to start, you know, bringing it back to see what we can get. So those are. Bradley Sutton: So then, instead of basing your rules in Adtomic, like, necessarily on ACoS, you're like doing it on the, the performance, like clicks and. Are you doing impressions at all, or just mainly clicks? Mainly clicks and then sales? What about your keyword harvesting? Did you set up any keyword harvesting rules on your auto or broad campaigns? Yes, and what's your thresholds there? Joe: So with there we do have our keyword harvesting set up and we usually just go in when it shows us. Then we'll add and accept whatever we want to Others we don't and we basically just throw them in. So we have one that right now has some rules and we've been working with the one that keeps the ACoS threshold in different margins. That's been looking good. So we've actually decided that when we've got launch ASINs because we're planning to launch another 42 products, I think it was soon is put those into the ACoS threshold, get those spending. Then, once we've gotten some traction with those, we start messing with the bids ourselves because we look at these in different silos as well in terms of market share. So if it's like tapes, we might not be the biggest player in tapes, so we can't really go out the income on the market. But if it's like Ziploc bags, Celo bags, we have tons of market share. Our brand is known. The moment you see our packaging on our default listings, you know it's us. So we bid higher on those ones to really just take up and kill anybody that's coming in. And we're happy to take up that high bid because people repeat purchase on those ones so we can lose money on the first sale because we can look at the lifetime value of those customers and it makes sense. Bradley Sutton: How many targeting type, different targeting types are you doing per product? You know for me, sometimes a lot of some. I'll have three main keyword ones, at least, obviously, to start, because then I'll cap it and start new ones, but I'll have an exact, you know, like, like atomic calls, a performance campaign. I'll have a broad campaign with broad targets. I'll have an auto, but then I'll also a lot of times have an ASIN targeting campaign, product targeting campaign. I'll also do a sponsor display campaign. I might do a video, two video campaigns, like a keyword video campaign, an ASIN video campaign and then maybe, if I have, you know, three products in a certain brand, I might have a sponsor brand that's feeding a few of those. Like, are you doing all of those or just you're just keeping it to the basic keyword targeting campaigns? What do you guys do so? Joe: So for every ASIN we basically have five different ads and it starts off with broad, which is obviously our broad keywords, and then we'll go to exact keywords where basically we don't start off by putting keywords in the exact. We let you know, get it from helium and atomic and then we put those in uh based on what it's telling us, and then we've got auto testing. So we uh, or it's called a auto cam, just normal campaign, which is obviously we let that run in the order category. Then ASIN testing, where basically we're running targeting that specific category of that product. And the cool thing about those ascent testing is it helps us identify new markets. So let's say we have a variation in poly and plastic packaging and let's say this product is sitting at number two. We might actually take that product. And then let's say we have other products that are like three, four, five, six in that category. We might take the number two product and move it to mailbags. It'll drop the BSR because of its historical performance and its ability to perform. We might actually start testing a different category just to gain more market share in a different category because we know we've kind of succeeded in that one. So that's more for ASIN testing. Then we have ASIN targeting, where we actually we use our Cerebro to get competitors, Black Box to get competitors Then we obviously target those competitors depending on how many reviews they have. So if it's somebody that's got anything less than four stars, what they're targeting you, because most of our products are sitting within the 4.5 to 4.89 range. So anybody below four stars we're targeting you, and then we also use what's it called. Then those are basically the five that we do per ASIN and then we also use what's it called. Then those are basically the five that we do per ASIN. And then we have started testing some display campaigns. We had VCPM running, which was a waste of money really. It was just the attribution was wrong. So what we're doing now is some display campaigns to actually do some retargeting and basically that's where we've got started going. We haven't done much sponsored brands. Things have just really been working in sponsored product for us. Bradley Sutton: Or the auto and maybe broad campaigns. Did you set any atomic rules as far as when to suggest a negative match or like a poor performing search term? Or how are you managing the spend on your auto campaigns? Because you know, sometimes if you just let Amazon do what they want, they'll just show you for all kinds of crazy stuff and they don't care about how much your spend is. So what are you doing to keep your auto campaigns under control? Joe: Yeah, so what we basically do, obviously we have the loose you select the loose substitute compliments and all that type of stuff. We have those like basic keyword rules that we set our bids at where, and we do that based on our pricing. So, depending on the product's price, we'll add in those rules and then basically when Adtomic starts showing whatever negative is in there, we'll go in and either accept the negative and or reject it. And I remember I don't know if it was Travis who told me we don't want to is it reject the negative or something, because it will completely kind of block it out forever or something like that In Adtomic. If you were to do that on a negative, I think it was if you fully approve a negative. So we kind of just watch it and see if it's really a negative and then we test it out. But that's how we kind of do it. So we haven't really put much rules on that side. It's more depending on the price of the product. Bradley Sutton: And then you said for like keyword harvesting, like if an auto finds something like is it just one for you? And then you, hey, I'll go ahead and move it to one of my manual campaigns. Or do you want to see like two or three orders of some new keyword before you put it to your exact campaigns, or what's your threshold there? Joe: Yeah, usually we try and get up to about five, five orders. Um, cause, that's that we've, we've, cause we've had keywords where you might get an order or two, and then it just starts burning money after that. So, yeah, um, we let whatever's winning win and then if something shows promise and you know it comes up with like five orders, uh, that'll be cool and then we'll add it back in. And the cool thing about it is, if it was obviously like the, the lamps, five orders is a bit too many for a keyword. But if it's the Ziploc bags, we know we can easily get those five orders and it justifies because you know that the, the traffic on those is way more than the people that are looking for the lamps. So it just depends on the product as well. Bradley Sutton: What is what brought you from, I forgot what you said like, from 20 to 15 a cost, like? What specific strategies you think? Like, was it something different? You were doing um, or, or you just change the rules, or what. What can you attribute that lowering of ACoS to? Joe: Okay. So basically, we started a KPI where we looked at the number of ACoS campaigns that are above 100% in our account, because I think we have about 4,000 something campaigns running. So basically, when we sorted that out, we would start off with, like, let's say, 40. Then of those 40, that's our priority for the month and basically, we'd look at what the ad type is. We'd look at what the ad type is, we'd look at where the you know impression share is going. Is it top of search, is it product key, is it product pages or is it in the categories? And then basically sometimes we would notice that, let's say, if it's product search for this specific ad, it's showing a way better ACoS but it's not getting as much spend and impressions as this one. But you know, the product page is just spending money. So what we'll do is we'll change the percentage on the impression share to show more on that specific placement that's actually performing the best. And what we realized is a lot of our ACoS started just, you know, dropping for those campaigns where we doubled down. Yes, it might not spend as much, you might not as much traffic, but if our ACoS drops, you know, by 50% on that campaign, that's a win. So that's what we're doing. And then sometimes it's actually where you're getting a bunch of sales at like 60, 70% ACoS from top of search, but this product page placement is at 20% ACoS but it's not getting as much spend. So now we'll move our spend and our impression share more on that product page and reduce the top of search. Even though it cancels out some sales, the profitability of investing in that product placement on the product pages makes more sense. So that's how we've been kind of juggling the placements and it's been helping really well to cut ACoS. Bradley Sutton: When you launch new products. What's your strategy? Is it strictly I mean, like do you have this big audience that you're able to promote to and then they send a lot of traffic that way, or is it 100% with PPC that you're launching products? What's your strategy? Like? Joe: So 100% of PPC. We have been talking about, you know, starting to get an email list together, but, as you know, with Amazon you don't get that information of your customers, so it's very difficult. If we had like a website, then maybe we could leverage that side of it. But, like I said, 100% of all sales is Amazon and unfortunately, we don't have the customer data. So what we usually do is set up our PPC. Sometimes, depending on the market or the product, what we'll use are the deals, if it's promotions, and sometimes we've actually, you know how you can now put price, the strikethrough pricing. So sometimes when we launch a new product, we launch about a few bucks higher than we're actually planning to sell, and that's because we just want to get the featured offer pricing going. And then, once the featured offer has registered onto Amazon, we'll set a strikethrough price at the intended selling price that we want to and then we'll pump up our PPC. Why? Because now our product is showing amongst everybody else to have this discount of like 20% or whatever it is, and that increases our conversion rate because obviously people are seeing this discount. And then sometimes you might actually get the badge that says lowest price in 30 days and on a new launch. That helps quite a lot and basically that's what we do. Then we start pumping PPC and then, once that ends, we actually noticed with another product where we were averaging about, I think it was 0.78 run rate so which is basically close to a sale a day on that product at 24 bucks. We raised the price to 28 bucks so that we could make a strike through at 24. And then at the end of the strike through because after 30 days when you set the strike through it stops the deal, we actually realized that our run rate went to 0.68 at 28 bucks. So we started noticing that the difference in sales were not actually bad from the price going back to four bucks. That's because we just had forgotten to change it back to that 24. So it actually helped us realize like wait, we were still selling at that 28 bucks, so now we just drop it back and when we drop it back to 24 with that strikethrough it just increases the sales and obviously the conversion rate and the ACoS, which allows us more dollars to spend on that product. Bradley Sutton: Before you switched to AWD, did you guys have your own warehouse? Did you have multiple 3PLs, One 3PL? What were you doing? Joe: So we had our own warehouse and basically obviously we're shipping it from China to our warehouse and then from our warehouse to Amazon, and then basically with AWD, and the fees just got out of hand. It kind of priced us out of obviously doing that route, which is why we went with AWD. And it's kind of been our first kind of-. Bradley Sutton: The new fees you're talking about, like the inbound inventory placement fees and things like that, Joe: all that type of stuff, yeah, it kind of really hit us hard. So we realized, and we priced everything up in Seoul, it's way more lucrative to go with AWD, and you have to have Bradley Sutton: Is that AGL too? Or just like? Are you actually having Amazon ship from China or you're shipping it into AWD? Joe: We're shipping it into AWD. Right now, we haven't fully gone into Amazon shipping it from China, but we're shipping it into AWD. And that's basically where we just noticed that economics-wise it just made way more sense to go with AWD. So we took that big step of obviously getting away with our warehouse and now just sending product into AWD. How big was your warehouse? It was pretty big. It was pretty big. I don't know how many square feet on the top of my head. Bradley Sutton: Do you know how much it costs per month? About? Joe: Yeah, it was close to about. I think it was like 25 grand. Bradley Sutton: Oh my goodness, yeah, so we're talking probably 20,000 square feet or above. They're in Vegas. Yeah, it was pretty big. And then how many full-time employees had to run it? Joe: So we had four people there Bradley Sutton: and then now you had to let them go after you close the warehouse. So then it's not just $25,000 a month, but then probably another $10,000 of salary you're saving. Joe: yeah, so there's a big saving, when you look at it, from everything. And we've kept one person I think it was that basically helps us with inventory forecasting and just helping manage kind of the inventory side of AWD. Because right now we've moved into AWD. But some issues we've had with AWD is when FBA goes out of stock there's like a two-week period we've seen that it takes for that transfer of inventory to go into FBA and that's because AWD hasn't learned our sell through rates yet. So right now, for example, Bradley Sutton: you can't control that at all. Like you can't just force AWD to say, hey, I know I'm going to sell more, send more to FBA. Like you have to wait for them to be able to see it. Joe: Yeah. So you can manually send more. But because we have a catalog of 900 products, it'll be very tenacious to look at FBA for all these products and then go to AWD and manually click one. So what we've done is we put the auto replenishment. But because Amazon hasn't learned our products yet, literally, we had a product that had a sell-through rate of I think it was it'll go through about 300, 400 products a month. We ran out of that product and AWD transferred 10 units to FBA and it took two weeks to get those 10 units and those sold out within a day. So it was just the worst and the worst. Bradley Sutton: I got to start you on Helium 10 inventory management, because helium 10 inventory management is created for people who have three PLs and then and then we tell you, all right, set up a new shipment. But theoretically somebody just asked me to say the other day we don't integrate yet with AWD. I know that's on the roadmap, but like a third-party warehouse, like you know how much inventory is there, so you put the number in and then you know what you know. Helium 10 knows what your inventory is in Amazon. And then so we would just tell you the same way hey, it's time to trigger, you know. So I know you said before like hey, yeah, you might not have time to, you know, be checking 800, but that's the whole point of inventory management where you just you know you better send, you know, 500 units in from your warehouse and so, yeah, we'll get you started on that. Joe: Yeah, that would be a lifesaver because this is how it's impacting my ads now. So you know back in the day, if you run out of stock on FBA, your listing is not showing anymore, your ads are not delivering. However, with AWD, if you've got stock, what it's done now is it changes our seller delivery date. So we realize that with this duct tape, Bradley Sutton: and you're conversion like tanks right, because it says like oh, delivery in three weeks or something crazy like that. Joe: So this duct tape product had delivery in two months. I'm not waiting two months to get duct tape. Bradley Sutton: So instead of the listing going dead, it still shows available, but then two months. Joe: So people are clicking on this sponsored ads and they're like, yeah, I'm not waiting two months to get a duct tape, I'm going to the alternative person which is their competitor. So, I'll add just hitting, hitting, hitting, hitting, no sales. And you're like what's going on? And then now when you look at it and it's fine detail, delivers in two months. You're like that's so. Now we've had to end the crazy thing about when you've got 4,000 ads, because you've got five ads SKUs, you can't go and manually turn all those off and then wait until it comes back in stock to turn it back on. So that's been a nightmare as well. Bradley Sutton: Now Interesting, okay. So yeah, it looks like AWD, like overall pretty decent. You save all those fees, probably thousands and thousands of dollars of fees. You're saving tens of thousands of dollars in warehouse, tens of thousands of dollars in warehouse. But on the flip side, you almost have to, you know if, if you're not using Helium 10, um for inventory management, you almost have to like hire another full-time employee just to manage that, depending on how many SKUs you have, or else, or else you're going to lose, you know too much money. It's not just the lost sales, what's advertising, like you said, very good, very good, uh, very good point. Um, if I were to ask you like, all right, hey, end of the day, not everybody can, can have a business that does 30 million a year. What set? What has set you guys, uh, apart? Obviously, you know you have some cool patent and some product. You know for one of them that that nobody else can get. That's been around since 1920, but it's anybody you know. I'm sure there's billions of or millions of businesses that were made a century ago, that that technically you could sell, but that doesn't mean you're going to be a 30 million dollar seller. So what sets you guys apart, would you say? Joe: I think it's that consistency and never give up mentality when you start off a product, because a lot of things that I've seen with other sellers is they're quick to write off a product because they're not profitable with it within the first kind of initial launch phase. And what I've noticed is we stick out with the product and our launches are in strategies here. So we start off with a launch. So, let's say, we're doing zip bags right and we have these zip bags. They're heavy duty, so it's four mil size. When we start off with a zip bag, we're happy to lose some money on that because we know it's repeat purchases. So we now have to calculate and understand okay, this is the frequency of those sales, this is what we expect to come in, what sizes are winning, and basically having the consistency to keep pushing, even though it might not be profitable to start. Eventually, when you start getting those repeat sales, you'll see the profitability come in and that's where those products, when they start winning. You do the exact same thing with new launches and it's, like I said, that consistency to keep doing that with new launches and new launches and new launches has been a game changer. And then also just not being afraid to test Amazon. So you know, like I said with our vitamin D one, we've thrown different keywords in there, we've thrown different words in there, even at times where you get delisted because Amazon said these things don't work or this is, you can't put that writing, so it's. It's helped us push our listing and appear in different places and we always do tracking to see if it's click-through rates, if it's the title. So, for example, some of our titles have our brand name, which is spot and industrial. That's a pretty long brand name and if you look at our uh, a product of ours on mobile devices, our brand name takes up should I? I say, 40% of the title. So a lot of our keywords and use cases don't actually show on mobile. So what we did test was removing the brand name and leading with the use cases and the product keywords and it started converting better because nobody cared what our brand name was. But if they're seeing that zip bag for Legos, for this, for this, and it's heavy duty and it's waterproof, that's what people want to see and it increased our click-through rates, which increased our conversions as well. So stuff like that and they're minute tests. But if you do that on a catalog and with products at a volume, it can be a massive scale. And when you realize that from a potential of okay, we have 800 ASINs, 50% of them increase in conversion rates by just 10, 20% I mean in click-through rates you're bringing in even way more traffic and if you hold your conversion rates, that increases your sales without having to do any change in bids and anything like that. So those key changes allow you to save your dollars but still gain on all that traffic. Bradley Sutton: Now, if I were to ask you your favorite Helium 10 tool, is it Cerebro, is it Adtomic? Is it Magnet? Chrome extension, what is it? Joe: I would say I love the Chrome extension because it helps me. If I go onto a competitor, straight away I see what they're lacking If they don't have 150 characters in their titles, if they don't have enough bullets, if they don't have, you know, enough bullets, if they don't have enough images. So the moment I see a competitor that doesn't check all the boxes that the Helium tool shows, I'm targeting them. Why? Because if you look at my products I have 10, you know most optimized on your thing. Then at the same time I look at keywords and it gives me a breakdown of how much revenue is in this keyword, how much revenue is in this industry. So before we go launch a specific product like we were launching an anti-slip tape because we want to add to our tape ranges so just looking at that, you'll look at that keyword anti-slip tape. It brings in 600 million a month from all these different competitors. Now I can run those competitors through Black Box and I love Black Box as well because it helps me really fine tune what I'm targeting and who I'm looking for. So, I can say they get X amount of revenue monthly with X amount of reviews. Like I said, if they have anything below four, Black Box shows me those people. Those are easy people I can add to my product targeting campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. Campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. So, I would say the listing Blackbox and also the Chrome extension will be my two favorite. Bradley Sutton: All right. If anybody wants to find you on the interwebs out there, like on LinkedIn or somewhere like you open to saying how they can find you guys out there. Joe: Oh yes, of course, on LinkedIn obviously it's just Joe Sanhanga, my name, and then on Instagram it's j.sanhanga, which is my last name, s-a-n-h-a-n-g-a, and that's mostly where I am on social media. But any questions or whatever I can on LinkedIn, you can just pop it in and I'll try and help where I can. Bradley Sutton: Awesome, awesome. Well, thank you so much for coming on the show and hope to see you at an upcoming event soon then.
In this episode of the Active Life Podcast, Larry Gaier tells his story, a personal trainer who grew his career from humble beginnings to earning $10,000 a month while selectively working with clients he loves. Larry's journey started at a commercial gym, New York Sports Club, where he worked as a swim instructor after asking for a job to afford a gym membership. He transitioned to personal training after demonstrating his passion for fitness and helping gym-goers.Larry shares how he built his clientele, focusing on meaningful conversations rather than just fitness routines. Over time, his dedication paid off, and he was able to establish himself as a sought-after trainer, even though the gym's corporate environment limited his ability to grow further. Seeking autonomy, Larry left the gym to start his own training business at a smaller rec center, where he doubled his income while working fewer hours. Throughout the conversation, Larry emphasizes the importance of personal growth, education, and providing value to clients. He discusses his decision to transition from direct personal training to mentoring other trainers, helping them build their businesses, and scaling his impact through Active Life. Larry now continues to train a select few clients while focusing on mentoring others, ensuring that his work remains inspiring and fulfilling. Key takeaways: Larry's shift from employee to business owner mentality helped him break through income ceilings. Providing a unique, personalized approach to training led to client loyalty and increased demand. Scaling impact by teaching others is a natural progression for those excelling in their fields. This episode is a motivating listen for fitness professionals who want to build a sustainable, impactful career.
Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Do you have the lifelong aspiration to be an inventor? Or maybe your dreams of becoming an entrepreneur are about to come true? Then it's time to let crowdfunding turn those dreams into a reality! With your permission, I'd like to introduce Joe Damigella whose recent Kickstarter campaign surpassed its goal in just 45 minutes, and went on to raise over $120K from 500 backers. An engineer with over a decade of experience in the coffee industry, Joe realized his childhood dream of becoming an inventor when he created the AstroBrew. This machine uses state-of-the-art cooling technology to create the ultimate cold brew experience at home in under 5 minutes. And how did crowdfunding make this happen? Dive into this candid and memorable episode of Crowdfunding Demystified with host Salvador Briggman as he unveils Joe's tactics of: Imperative networking Creating powerful graphics Getting your message out Handling late pledges …and more! This podcast will give you breakthrough strategies that can radically reinvent your next campaign. By standing on the shoulders of crowdfunding giants like Joe, you will see your business succeed and your dreams come true. Resources and Tools Mentioned on the Show Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist. Kickstarter Launch Formula AstroBrew on Kickstarter AstroBrew
Discover how a real estate mastermind turned the pandemic's chaos into cold hard cash. Learn the secrets of Marqus Freeman, who turned a $120k profit during the crisis. From navigating market shifts to finding incredible deals, this is a must-watch for anyone looking to make BIG in real estate.Ready to turn your real estate goals into reality? Join the TTP training program now to learn strategies and start building your own financial empire.---------Show notes:(0:45) Beginning of today's episode(3:57) The difference between working as a full-time wholesaler vs. working as a real estate agent(9:35) What brought him into real estate?(17:30) How Marqus got his first $18K deal(23:30) Pulling a list through the MLS (26:29) A recent deal breakdown(32:54) How to deal with a tenant occupied wholesale deal? ----------Resources:Max Maxwell Youtube ChannelSean TerryRich Dad Poor Dad by Robert KiyosakiThe 10X Rule by Grant CordoneBe Obsessed or Be Average by Grant CordoneMojo DialerMLSEmail Marqus at: freemass.co@gmail.com To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
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