Podcasts about Creative Juice

“How about TikTok?” It's one of the most common questions we get from artists and their teams when talking about running ads...   In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don't use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!   If you've been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!   DISCOVER: Why We Don't Recommend TikTok Ads For Testing How Organic Content Sets The Foundation Before You Spend Money On Ads What The Community Interaction Objective Is And How To Use It For Growth When To Run Ads On Proven Viral Content To Build Audience How TikTok's Audience Growth And Retargeting Tools Work What Changed With Retargeting on TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault...   In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career.   If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help!   DISCOVER: How To Think About Growing Your Streaming Numbers Using Digital Marketing Why Streaming Might Not Be Your First Roadblock and How To Find What Is What To Focus On If You're Aiming For Chart Success With Your Releases What Jonah Wishes Every Artist Knew About Music Marketing Why "Direct To Fan" Is Becoming A Buzzword How The Music Marketing Landscape Is Evolving And What To Prepare For Next   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Apply To Work With The IndieFounder Team Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?   In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!   If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!   DISCOVER: How To Stay Authentic In Your Marketing And Still Get Results What It Really Means To Engage With Fans Beyond Basic Interactions Why Owning Your Data Matters And How To Build The Infrastructure To Do It How Simple Marketing Systems Keep You From Running In Circles What Prep Work You Need Before Marketing An Album Or Tour How To Tie Fan Engagement Directly To Sales And Revenue   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Apply To Work With The IndieFounder Team Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens.   In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they've made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away!   If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen!   DISCOVER: What The Three Ways To Grow Your Music Business Are And How To Use Them Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans How 20% of Your Customers Could Be Responsible for 80% of Your Income What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved Why Your Marketing Should Repel The Wrong People To Attract The Right Ones   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career...   In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way!   If you've been wondering how to turn all that attention you're getting into real revenue, this episode will give you offer ideas to get you started!   DISCOVER: How To Create Offers That Feel Natural To You And Your Fans Why Live Shows Are A Great Catalyst For Turning Fans Into Customers What To Do After Viral Growth To Capture And Convert New Audiences How To Use Tripwires To Get Your Fans To Buy Why Building Simple Sales Systems Now Will Help As Your Audience Scales   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all!   In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn't enough, and how to shift from content mode to offer mode without losing momentum!   If you've been putting off launching your first product or promotion because you're unsure if it's “the right time,” this episode will give you the confidence and strategy to move it forward!   DISCOVER: Why Artists Either Rush Or Avoid Making Offers—and How To Avoid Both Mistakes When To Start Planning Your First Call To Action Once Your Attention System Is Working How To Set Expectations For Your First Offer (Or Your Next One) What To Do When The Path To Monetization Feels Slow Or Painful Why Taking Cues From Other Artists May Be Holding You Back What Types Of Monetization Paths You Can Explore   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we've run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow!   DISCOVER: What We've Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns Why Open Targeting Can Actually Work Better With High-performing Content How To Test Email Subject Lines The Right Way (Hint: It's Not What You Think) Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement How To Use Split Testing To Improve Your Music Marketing Over Time   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists...   In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career!   If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using!   DISCOVER: What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy" Why Researching And Modeling Successful Content Can Set You Up For Success Why Focusing On Performance-Driven Content Is The Right Move How Streaming Numbers Serve As A B2b Metric What It Means To Syndicate Your Successful Content How To Pivot Your Song Selection And Marketing Strategy Post-Virality What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP198: How As December Falls Sold Out Their UK Tour (Case Study) Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look...   In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric!   If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time!   DISCOVER: How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing How Her Approach To Email Marketing Changed Leading Up To The Release Why You Should Focus Your Music Releases On Your Fans What Crowdsourced Content Does For Fan Engagement Why Music Might Be The Loss Leader In Your Business   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP286: Dollars, Percentages, and Why Artists Stay Poor Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

We're re-running this favorite episode for anyone needing a creative BOOST — because yes, YOU are full of creativity, too! Do you feel like you're a creative person? If not...what would you say if I told you that we are ALL, in fact, inherently creative people, and you just have to ask the right question to get your creative juices flowing? Rose Gabler was named one of the Top 20 Female Entrepreneurs to look for in 2021 and authored the book The Creativity Gene, and she's with us on THRIVE today to spill the beans on creative success - what it takes, what it looks like, and HOW to make it happen. We talk about actionable intention-setting, embracing vulnerability in the creative process, ways to spark your creativity if you're ever feeling less-than-inspired, as well as breaking down her 5 discovered characteristics that directly contribute to creative success - and they might not be what you think.   CONNECT WITH ROSE INSTAGRAM THE CREATIVITY GENE BOOK WEBSITE THANK YOU to Green Chef for sponsoring this episode of THRIVE! Get FREE salads for two months plus 50% off your first box at GreenChef.com/thrivepodfree with code thrivepodfree. MORE EPISODES YOU'LL LOVELOVELOVE HOW TO BE A MORE BRAVE WOMAN - WITH LAURA SMITH REAL ORGANIZATION FOR REAL HOMES - WITH KALLIE BRANCIFORTE HOW TO PRAY WHEN YOU'RE TOO BUSY TO PRAY - WITH KAYLA CRAIG HOW TO SPEAK TRUTH WITHOUT BLOWING UP YOUR RELATIONSHIPS - WITH WHITNEY LOWE THANKYOU to AirDoctor for sponsoring THRIVE! Get up to $300 off your air purifier - AND a free 3-year warranty on ANY unit (an $84 value!) - at airdoctorpro.com with promo code THRIVE. THANKYOU to True Nutrition for sponsoring THRIVE. Get 15% off your entire order at TRUENUTRITION.com with promo code THRIVE THANKYOU to Jenni Kayne for sponsoringTHRIVE! Get 15% off your first order with code THRIVE15 at jennikayne.com. THANKYOU to Hello Fresh for sponsoring THRIVE! Get one free breakfast item per box while your subscription is active, at HelloFresh.com/freethrivepod. THANKYOU to Cozy Earth for sponsoring THRIVE! Get 30% off sitewide at cozyearth.com with code COZYTHRIVE (and get FREE socks added to your order if you tell them the THRIVE podcast sent you in your post-purchase survey!). THANKYOU to City Beauty for sponsoring THRIVE! Get 15% off sitewide at citybeauty.com with code THRIVE (and you'll get a 60-day money-back guarantee!). THANKYOU to Dreamland Baby for sponsoring THRIVE! Head to dreamlandbabyco.com and enter code THRIVE at checkout to receive 20% off sitewide + free shipping. THANKYOU to Honeylove for sponsoring THRIVE! Visit Honeylove.com/THRIVE for up to 50% off sitewide! FOLLOW ALONG Text CUROWD to 55444 to join the email list!  THRIVE Podcast Instagram Instagram Facebook Coming Up Roses Learn more about your ad choices. Visit megaphone.fm/adchoices

The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists...   In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork!   If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field!   DISCOVER: Why Understanding Music Law Is Crucial For Artists In 2025 How AI Is Changing The Legal And Ethical Landscape Of The Industry What Separates A Good Deal From A Bad One What Sam Altman's Comments On US Copyright Laws Mean Which Legal Basics Artists Absolutely Must Get Right   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Ryan on Instagram at @ryanschmidt.esq Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists...   In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support!   If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away!   DISCOVER: What Most Artists Miss In Their Abandoned Cart Automations What Makes Winback Strategies So Powerful For Your Bottom Line How Incremental Changes Improve Your Overall Marketing Strategy What To Include In Your Post Purchase Emails To Make Your Fans Love You Why Follow Up Is The PERFECT Place For Your Exclusive Content How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right...   In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow!   If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before!   DISCOVER: How To Split Your Customer And Subscriber Lists Why Most Of The Music Industry Talks To Every Fan The Same Way How To Keep Your Email And Text Marketing Lists Clean What Simple Engagement Segmentation Looks Like And Why It Matters Where To Focus Once You Start Seeing Results From Your Segmentation Efforts When To Get Hyper Targeted In Your Paid Ad Campaigns   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online...   In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks!   If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand!   DISCOVER: Why Too Many Constraints Can Dilute Your Brand How To Ask The Right Branding Questions As An Artist What Artists Can Learn from Mark Rebillet About Branding What The Key Differences Are Between Marketing And Branding How To Use Active And Passive Listening With Your Fans When Branding Becomes A Waste Of Time And How To Time It How To Deploy A Stupid Simple Branding Strategy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing?   In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion.   Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in!   DISCOVER: How Marketing For Studio Professionals Requires Different Tactics From Artists' Fan Acquisition Why Branding Is About Finding And Communicating Your Core "Why" What Kind Of Self-Reflection Studio Pros Should Engage In To Enhance Their Branding How Creatives Can Use Social Media For Proof And Qualified Engagement What Lessons Artists Can Take From Studio Branding   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Carl Bahner on Instagram StudioLand Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference...   In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers!   If you're serious about making 2025 the year your music business changes, this episode covers where to look and dial in your efforts!   DISCOVER: How To Identify And Meet The Needs Of Your Music Career At Its Current Stage Why Artists Need To Decrease The Time To Music And Content Creation Why Fan Activation Points Are Crucial For Scaling Up And How To Implement Them What The Most Critical Metaskill For Musicians Is How To Audit And Build Marketing Systems From The Ground Up Why It's Worth Going The Extra Mile In Content Creation   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists...   In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference!   If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients!   DISCOVER: What Offers Had The Most Success Last Year At IndieX And Why Why Value Stacking VIP Upgrades Makes For A Great Offer How Narrative Around Your Products Changes The Game What Impact Soft Goods Can Have On Your Overall Sales Strategy Why Knowing Your Numbers Is Crucial For Effective Offer Planning   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath...   In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do!   If you're worried about AI replacing you as an artist or feel trapped in a crisis of meaning, this episode offers our fresh perspective and reasons for hope!   DISCOVER: Why Artists Are Worried About AI How Technological Advancements Contribute To Human Expansion And Creativity What To Focus On In This Wave Of Technological Advancement How Embracing AI Tools Now Will Open Up New Creative Possibilities What Three Immediate Actions You Can Take With AI In Your Music Career   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! What's On The Horizon In The Music Business In 2025 Suno Udio Join Us In The Indepreneur Discord Server!

In this episode, we’re joined by Ferris Wheel Jay—an Emmy-winning Creative Director, Platinum Producer, and the voice behind the wildly popular Instagram series What is New York. Jay takes us on a journey through his Brooklyn roots, raised by two loving yet no-nonsense Abuelitas who enrolled him in military school, yet gave him with lessons in making Puerto Rican Sofrito. He shares on what it’s like to feel deeply connected to his Latino identity despite not speaking Spanish, the moment he overdosed and how he’s turned his authenticity into a superpower. We dive into his creative path—from landing collaborations with French Montana, Jay-Z’s Planes, and Timberland, to the hustle and heart behind his Emmy win. Along the way, Jay reflects on how nurturing his inner child and a love for all things creative shaped a career he’s truly passionate about. This is a story about culture, creativity, and staying true to yourself in the city that never sleeps. See omnystudio.com/listener for privacy information.

Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for...   In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer!   If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often!   DISCOVER: Why Worrying About Oversaturation Is Holding Back Your Growth The Myth Of Trigger Cities And How Poor Targeting Choices Will Waste Your Marketing Dollars What Simple Opportunities You Might Miss To Elevate Fan Engagement When To Choose Manual Processes Over Automated Processes In Your Marketing How To Use Digital Signage To Guide Your Fans Why "Easy Button" Advertising Software Isn't All It's Cracked Up To Be   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Outmarketing Billboard Charting Artists and Bands Join Us In The Indepreneur Discord Server! Full Stack Creative

Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start...   In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy!   If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough!     DISCOVER: How Last Year's Q4 E-commerce Sales Data Can Guide Your 2025 Strategy Why Increased Buyer Confidence In 2025 Could Spell A Big Win For Your Online Store How To Start Building Out Your Sales Promotional Calendar Effectively Right Now What To Do With Stable Campaigns During Tough Market Conditions Why Lower CPMs In Q1 Are A Great Opportunity To Test And Tweak Ads   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success...   In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster!   If you're tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective!     DISCOVER: Why Implementing QA Processes And A Communication Cadence Is Essential For Marketing Productivity How Regular Meetings And Tracking Can Prevent Slipping On Progress What Steps To Take To Make Marketing Fun And Rewarding While Being Productive How To Avoid Last-minute Errors By Separating QA From Marketing Builds Why Even The Best Marketers Can Make Mistakes And How QA Can Save The Day How To Build An Initial QA Checklist And Catalog Past Mistakes   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few...   In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music marketing in 2025!   If you've got some burning questions about music marketing that you've been too shy to ask, this episode tackles a bunch of common questions we hear from artists like you!   DISCOVER: What Actually Makes Up An Artist Brand Where To Focus Your Efforts When It Comes To Repeat Sales From Your Fans How To Plan Out Livestreams That Actually Engage Your Fans What To Focus On When Nurturing Your Email List How Retargeting Campaigns Work in 2025 What Organic and Paid Strategies Work For Artists On TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

What's in store for the music industry in 2025? While no one can say for sure, we've got some predictions and ideas to share...   In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketing, and beyond!   If you're looking to stay ahead of the curve and start planning for 2025, load up this episode before your end of year planning sessions to get inspired!     RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

The pod team is traveling this week, so we invite you to travel back to a great episode from our previous season. We'll be back with new episodes in the New Year — how fitting! Wishing you all a beautiful close to 2024. Drawing from her decade-long career in Silicon Valley, Jamie Li tells Jared about writing tech satire that struck her MFA colleagues as far-fetched and her tech friends as totally realistic. Plus, Jamie talks about how her background as a Chinese immigrant and the model minority myth shape her interest in writing about in-group/out-group behaviors, and her attraction to VCFA's emphasis on experimental and cross-genre writing. Jamie Li is a Southern California-based fiction writer and product marketer. She holds a BA from Dartmouth College and is pursuing her MFA at the Vermont College of Fine Arts. Her writing has been recognized in the New York Times and published in Slant'd Magazine, Mangoprism, and elsewhere. She writes the Creative Juice newsletter and exists online on jamieli.co or IG @j.a.m.i.e.l.i. MFA Writers is hosted by Jared McCormack and produced by Jared McCormack and Hanamori Skoblow. New episodes are released every two weeks. You can find more MFA Writers at MFAwriters.com. BE PART OF THE SHOW Donate to the show at Buy Me a Coffee. Leave a rating and review on Apple Podcasts. Submit an episode request. If there's a program you'd like to learn more about, contact us and we'll do our very best to find a guest who can speak to their experience.Apply to be a guest on the show by filling out our application. STAY CONNECTED Twitter: @MFAwriterspod Instagram: @MFAwriterspodcast Facebook: MFA Writers Email: mfawriterspodcast@gmail.com

What Inspired Might Inspire You. In this episode, cohosts Chris Ryan and Alex Simmons discuss what, how, and why certain stories inspired them this year. They dive into the creative moments and inspirations that shaped our year. Listen as they discuss the invaluable role of feedback in writing, the importance of respecting source material, and memorable stories that have captured our imaginations. Chris shares his admiration for Mary Shelley's "Frankenstein" and Teal James Glenn's new take on that classic character in, "Not Born of Woman." You'll also hear about Chris's venture into crime horror poetry, which was inspired by Sarah Tam's reading on the Chicago World's Fair serial killer. His upcoming collection, "It's Been a Privilege," is set for release in early 2025. Alex reminisces about revisiting classic films like Lady and the Tramp and reflecting on their cultural impact. He also recounts watching the Netflix series The Penguin and attending the inspiring Broadway show Message in a Bottle, which was set to Sting's music. They also talk about the lasting impressions of works by Rod Serling and comedian Josh Johnson, emphasizing the thoughtful social commentary they provide. Join us as we explore the nuances of crafting authentic characters, respecting diversity, and examining themes as they evolve through multiple drafts. So please sit back and enjoy this journey through the inspiring moments that fueled our creative fires this past year. Have any questions, comments, or suggestions? Then please leave them in the Comments Section. Write: TTDSOnAir@gmail.com And follow us on ... ⁠⁠⁠⁠⁠⁠@Tell The Damn Story⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ www.TellTheDamnStory.com www.Facebook.com/Tell The Damn Story⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube.com/ Tell The Damn Story⁠⁠⁠⁠⁠⁠⁠⁠ If you're enjoying these episodes, take a moment to help wet our whistle and click on the link to ... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me A Coffee⁠⁠⁠⁠!⁠⁠⁠⁠

As 2024 wraps up, it's time to look ahead at what 2025 has in store for music marketing and the music industry!   In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more!   If you're ready to make 2025 your best year yet, this episode will inspire and motivate you to set your goals and take your music career to the next level!   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads...   In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customers, resell to your existing customers, and track the lifetime value of your fans so that you know who your best customers are!   If you've cracked the process of capturing the attention of fans and have a growing audience waiting to support you, this episode will put you on the fast track to monetizing your music career!   DISCOVER: Why Artists Need To Understand Customer Psychology What Selling Forces Artists To Do What's The Hardest Thing To Do In Music Marketing? How To Make Offers To First Time Customers Why Upsells and Order Bumps Make Buying Easier For Your Fans How To Sell Higher Ticket Products To Your Customers How To Make Sales 7x Easier   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery, the real reason to release music consistently, and how to set clear calls to action that set you apart in the minds of your fans! If you're ready to stand out in the crowded social space and lock in your fans' attention, this episode has tons of examples to help you get started! DISCOVER: How To Program Paths For Your Fans That Reflect Your Artistic Personality Why You Need Clear Calls To Action Across Your Digital Presence How To Build Checkpoints For Your Fans How To Avoid Overloading Your Fans With Information When To Invest In Your Infrastructure To Capture And Nurture Fan Attention Why Building A Library Of Exclusive Content Will Help You Grow   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

As we roll into Cyber Week and the holiday season, there's a ton of opportunity for artists to sell more music and merch to fans!   In this episode of Creative Juice, Jack is joined by IndieFounder Coach Jonah McLean aka DUX for a lightning round of quick tips to help you sell more this holiday season and beyond! Learn how to make your offers more valuable, open up more opportunities for your fans, and see an ROI on all your sales efforts from small tweaks to big promotions!   If you want to maximize the sales in your online store not only this holiday season but into 2025, this episode is full of tactical tips to help you get there!   DISCOVER: How To Analyze The Market and When To Raise Your Prices What Bonuses Can Do For Your Offers How To Brand Your Products Into Offers and Why It Matters Why Selling Out Is A Good Thing What Sales Infrastructure To Put In Place For Easy Revenue Wins   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In the attention economy of the music industry, many artists spin their wheels with marketing and struggle to even get their music out to new fans...   In this episode of Creative Juice, Jack and Circa take on the marketing strategies that artists can use to grab attention and get traction with their music right from the start! Learn how the approach to capturing attention online has evolved, a practical three-step method for organic growth on social media, and tips to hook your audience in a way that stands out from the noise!   If you're struggling to get your music heard online, this episode has key insights on organic growth, paid social media campaigns, and how to build your fan base in a sustainable way!   DISCOVER: What The Cold Start Problem Is And How It Affects New Artists How Marketing Strategies Have Changed For Getting Initial Attention Online The 3x Method To Grow Organically On Social Media What Video Posting Cadence Works Best For Growth How To Write Compelling Copy For Your Videos How To Structure and Test Paid Social Ad Campaigns For Your Music Why Platforms Like Tiktok And Instagram Are Gamechangers For Inspiration   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How to Kick Start a Fanbase with Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...   In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!   If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!   DISCOVER: What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important Why Focusing Just On Getting Attention Is A Common Mistake Among Artists How To Create A Strong First Impression That Sticks With New Fans How To Educate Your Fans With Content That Keeps Them Engaged Where The Buddy System As A Customer Journey Fits Into These Attention Levers How The Stages Of Awareness Affect Fan Engagement And Business Growth How Different Levels Of Fan Awareness Affect Your Business Growth   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How To Build A Fan Base Online EP12: The Steps To Building A Massive Fan Base ("The Buddy System") Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...   In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!   If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.   DISCOVER: What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings What Are The Three Ways To Grow Any Business, Including Your Music Career Which Two Paths You Might Take In Your Music Career And How To Choose The Right One How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO The Evolution of Sync Licensing with Mark Eckert and THATPITCH Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It's all about choosing the right monetization paths...   In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!   If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!   DISCOVER: How To Plan And Execute A Launch That Draws In Subscribers And Customers Why New Launches Short Circuit Your Brain To The Work of Monetization What To Consider When Building Offers and Funnels How Sales Promotions Smooth Out Your Revenue What Risks Come With Tour-Related Monetization And How To Navigate Them How To Excel With Your Membership (And Where Most Artists Fall Short) Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem...   In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that make your fans beg to open your email, and use strong copywriting throughout your emails to keep your audience hooked.   If you're looking to boost your email marketing strategy so that your fans actually read your emails and engage, this episode is your crash course in email marketing for musicians!   DISCOVER: What Artists Get Wrong About Email Marketing (And How To Avoid It) How To Write Subject Lines That Compel Fans To Open Your Emails Why You Should Send Your Fans Other People's Content How To Maintain A Consistent Voice Across Multiple Emails Why Simplifying Your Email Strategy Can Lead To Better Engagement What Open Loops Are And How To Use Them To Keep Fans Interested How To Master The P.S. Section In Your Emails   RESOURCES: Learn Email Marketing for Musicians from Top To Bottom Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself...   In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online store!   If you're trying to figure out how to start selling to your fans online and want to do it effectively, this episode will give you the foundations to go from zero sales to customers fast!   DISCOVER: How A Customer Journey Framework Converts Fans Into Customers What The Two Paths Of E-commerce Look Like How To Design Offers That Resonate With Your Audience What Decision Fatigue Is And How To Beat It In Your Store How To Use Social Proof To Bolster Your Sales How Selling and Songwriting Tap Into The Same Creativity   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales...   In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customers are more inclined to buy during this shopping frenzy.   Whether you've been selling all year round and want to maximize your store or you're just kicking off your first Black Friday campaign, this episode is jam-packed with strategies to use in your promotion this year!   DISCOVER: Why Black Friday 2024 Is Expected To Set New Records How To Use Holiday Promotions To Maximize Your Sales What Motivates Customers To Buy During Black Friday How To Craft Your Offers And Leverage Discounts Effectively Where To Start If You're Planning Your First Black Friday Campaign   RESOURCES: Get Access To Our Black Friday Workshops Inside IndiePRO How To Add Value To Your BFCM Offers For Your Fans How To Segment Your Fan Base When Running A Black Friday Sale Where To Focus Your Black Friday Sale If You Have Limited Products Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

As the leaves fall and the season shifts from autumn to winter, we are presented with a golden opportunity to dance with change and tap into our creative flow. In this solo episode, I explore the spiritual significance and internal feelings of this transition and how it invites us to infuse our lives with novelty, creativity, and fresh beginnings. Whether you're feeling the pull to write a book, paint a masterpiece, start a new project, shift careers, or explore uncharted paths, now is the time to align with the season's energy of transformation. Enjoy the magic of seasonal changes!SPONSORS' SPECIAL OFFERS hereRAQUELLE + YOMyourownmagic.comig @raquellemantrafb group your own magicSubmit a topic or question in the topic box on yourownmagic.comMy Online Boutique - EYES OF ASPENeyesofaspen.comSPONSORS' SPECIAL OFFERS hereOur Sponsors:* Check out Anisa Beauty and use my code MAGIC for a great deal: www.anisabeauty.com* Check out Artifact Uprising and use my code MAGIC for a great deal: www.artifactuprising.com* Check out Curex: getcurex.com* Check out Happy Mammoth and use my code MAGIC for a great deal: happymammoth.com* Check out Rosetta Stone and use my code TODAY for a great deal: www.rosettastone.com* Check out Thrive Causemetics: https://thrivecausemetics.com/MAGICSupport this podcast at — https://redcircle.com/your-own-magic/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In the music industry, getting a great deal isn't just about negotiating what you want -- it's also about building relationships!   In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.   If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame's career and experiences in the industry!   DISCOVER:   Why Negotiation Is An Undervalued Skill In Music How Dame Navigated Deals At Funk Volume How To Understand And Approach Brand Deals What Makes Relational Deals Different Than Transactional Deals Why Aligning Incentives With Partners Is Crucial For Long-term Success How To View Compromises To Benefit Your Career   RESOURCES: Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour! Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.   If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!   DISCOVER: How To Navigate Contract Legalese To Avoid Common Pitfalls What Contracts Landmines To Watch Out For When To Use Different Negotiating Tactics Based On Your Situation In The Industry Why Understanding Your Leverage And Value Is Crucial In Negotiations How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged! If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works! DISCOVER: How To Choose Prizes That Act As A Magnet For Your Target Audience When To Implement Giveaways In Your Music Career What Tactics Increase The Chances Of Your Giveaway Getting Traction Why Consolation Prizes Can Be A Game Changer For Monetization How To Maintain High Engagement With Your Fans During And After The Contest   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Gleam.io Vyper.ai Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...   In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!   If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!   DISCOVER: Why Artists Need To Balance Creativity With Marketing Fundamentals What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies Why We Read Old Copywriting Books How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans Why Not All Opportunities Are Opportunities   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...   In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!   If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!   DISCOVER: How Artists Can Get Off The Revenue Rollercoaster What You Can Do To Sell Records at a Premium Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency How PR and Paid Social Work Together   RESOURCES: Looking to expand your team or need marketing help? Apply to work with IndieX! Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!

Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"...   In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career!   If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you!   DISCOVER: What Artists Need To Know About The Pace of Audience Growth When Advertising Why You Should Be Polarizing In Your Online Presence What To Look For In a "Hero" Ad For Your Music How To Analyze Fan Engagement At Every Level of Your Marketing What Traps Artists Fall Into When Calling Fans To Action   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles!   In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics!   If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it!   DISCOVER: Why The Path To Profitability In Music Requires A Long-term Perspective How To Set Realistic Goals At The Intersection Of Art And Commerce What Resources You Need To Invest In Your Marketing What ROI To Look For On Your Time And Capital How To Use Vanity Metrics Intelligently Why Your Marketing Efforts Should Always Enhance Your Creativity Why Artists Are Uniquely Built To Be Great Marketers   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...   In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!   If you've ever felt lost trying to navigate the current best practices when it comes to Meta advertising, use these tips straight out of our agency playbooks to help you run your campaigns with confidence!   DISCOVER: How We Approach Retargeting Strategy In 2024 When To Use Interest Targeting vs Broad Targeting What Audiences Should You Target In Your Sales Promotions What Ad Campaign Structure Is Currently Working For Driving Streams How To Plan and Budget Your Tour Marketing Ad Campaigns   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How As December Falls Sold Out Their UK Tour Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Want to maximize the potential of your merch store sales? Even a small set of products can go a long way...   In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the attention of various customer avatars within your fan base, and reskin and refresh your offers to breathe new life into your marketing campaigns.   Whether you've got a merch store with tons of products or just a few offers, the tips in this episode will help you increase the reach and impact of your merch!   DISCOVER: How To Use Vinyl And CD Variants And Limited Runs In Your Marketing How To Design Offers For Different Customer Avatars Within Your Fan Base Why New Ad Creative Tests Will Increase Your Sales How To Reskin Your Offers Around The Calendar   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How to NEVER Need a Reason to Sell to Your Fans Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle...   In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicians can take away from comedians, who have free reign over trends, why trendjacking is NOT a quick fix for problems in your marketing, and understand how news and current events influence your fans' online behavior!   If you want to engage with trends in a way that feels genuine to you and your fans, tune into this episode for strategies to approach trendjacking the right way!   DISCOVER: How To Use Subtle Trendjacking In Your Music Career What Musicians Can Learn From Comedians About Handling Trending Topics Why Trendjacking Isn't A Solution For Marketing Infrastructure Problems How Current Events Shape Fan Interactions And Behaviors Online What Strategies Work Best For Integrating Trends Authentically Into Your Promotions   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership...   In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music business and fans! Learn the mistakes artists make when gating exclusive music, videos, and other content and how to tease gated content with hooks and messaging that get attention straight from a client case study from our agency, IndieX!   Whether you're just starting out with gated content or looking to enhance your current strategy, this episode is packed with strategies that you can put into practice today!   DISCOVER: How To Choose The Right Content To Gate Why Unique Hooks Make The Biggest Impact With Gated Content How To Choose Between Opt-ins, Memberships, And Paywalls What Can Make Your Free Offers Feel Exclusive And Enticing How To Effectively Tease Your Gated Content To Spark Interest Why The Music Industry Misses When It Comes To Bribes and Memberships What You Can Learn From Creators Like Podcasters, YouTubers, And Comedians     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO What Musicians Can Learn From Tabloids and Celebrity Gossip Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss...   In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for your future marketing initiatives! Learn how launches can boost the stages of the fan journey, build your ecosystem, and the biggest mistakes artists make when it comes to launches!   If you're planning a big milestone campaign like an album or EP launch, this episode will help you position your release for the most success and as a launchpad for your music business in the long run!   DISCOVER: Why Launches Boost The Stages Of The Fan Journey What Mindset Shifts Artists Need To Make When It Comes To Launches How Audiences Move In Your Business What Offers To Build For Different Kinds Of Audiences   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!