Next Ten Words

Industry analyst Ross Rubin joins Gartenberg and Ritchie to discuss Google's new Photos features, Apple's possible responses, the market for drones, Siri as a speaker *dock*, and more.

Neil Cybart joins Gartenberg and Ritchie to discuss Apple's Q2 2017 financial results, including iPhone in and outside of China, iPad mini vs. iPad large screen, Apple Watch and wearables as a business, and more.

Dana Wollman of Engadget joins Gartenberg and Ritchie to talk fitness trackers for athletes and the state of laptops.

When did Apple know it had to change gears on Mac Pro, and will it have a similar moment of clarity with iMessage and making it multi-platform? Matthew Panzarino of TechCrunch joins Gartenberg and Ritchie for our first, regular, second-guessing show.

Brian Hall, currently of Doppler Laps, formerly VP of Microsoft Devices, joins Gartenberg and Ritchie to talk about Microsoft Surface and its position relative to Apple with creatives and pros.

Apple held a special summit to get word out about an all-new, all-modular Mac Pro… coming next year. But what did Apple know and when did they know it? Gartenberg, Ritchie, and special guest Nilay Patel of The Verge go beyond the soundbite with the Next Ten Words.

Lisa Hope King of Cheddar.tv joins Gartenberg and Ritchie to talk about Samsung's new Galaxy S8 and what it does — and does not — mean for Apple and the next iPhone.

Apple has a new RED iPhone, non-Air iPad, spring watchbands, and Clips video app. Gartenberg, Ritchie, and special guest Dan Moren discuss what this means now — and for an April event.

Daniel Bader returns to the show to talk to Gartenberg and Ritchie about Mobile World Congress, the LG G6, state of mobile cameras, OLED, and the tablet market.

Gartenberg and Ritchie dive deeper into Apple's current relationship with creative pros, who the "new influences" might be, Lightning vs. USB-C, and what's in a name… or brand.

In the grand tradition of the West Wing, Gartenberg and Ritchie have put a 2-ton block of cheese out in the foyer of the podcast for any and all listeners who may be hungry — or have questions about Apple. (And we are absolutely making a mental list of those who are snickering, and even as we speak we are preparing appropriate retribution…!)

Following up on Q1 2017, Gartenberg and Ritchie speak with special guest Jason Snell of Six Colors on Apple TV: What it was meant to be, what it ended up being, and where it goes from here.

Special guest Neil Cybart of Above Avalon joins Gartenberg and Ritchie to talk Apple's blockbuster Q1 2017 earnings and where the company goes from here.

Artificial Intelligence is the new, trendy marketing term but how intelligent are our devices and assistants? Gartenberg, Caldwell, Ritchie, and special guest Carolina Milanesi discuss Alexa, Siri, Google, Facebook, and more!

Special guest Chuq Von Rospach joins Gartenberg, Caldwell, and Ritchie to discuss Apple's 2016 report card, including shipping, Mac desktops, and exceeding expectations.

Apple was known for seldom pre-announcing and almost always shipping on time, so what's going on with AirPods and Apple Watch and iPhone supply this year? Also, Microsoft comes gunning for MacBook Pro.

Gartenberg, Ritchie, and special guest Daniel Bader talk about the state of the smartwatch: Android Wear 2.0 delays, Motorola 360 exists, Pebble buyouts, Apple Watch market, and more!

As 2016 comes to a close, Michael Gartenberg and Rene Ritchie discuss the state of Mobile across Microsoft and Google and their highest profile vendors, and Apple.

We're splitting Gartenberg off into his own podcast and this is the pilot! Listen along as we break down Apple's strengths, weaknesses, opportunities, and threats going into the end of 2016!

Apple's messaging around Watch Series 2 was fitness-focused, but how does it hold up, and is there really a market for it? Caldwell, Ritchie, and special guest Liz Plosser from Self Magazine discuss!

Apple's new MacBook has been updated in 2016, but the new MacBook Pros are nowhere to be found, and the Mac mini and Mac Pro haven't seen updates in years. What's going on with Apple's Mac product lines? Gartenberg, Ritchie, and special guest Ben Bajarin discuss!

iPhone 7 has launched and Gartenberg, Caldwell, and Ritchie talk demand forecasting, messaging, media reception, gates, fumbles, and exceeding expectations.

iPhone 7 removed the headphone jack and added a two lens camera system, but how well did they sell them on the event stage? Gartenberg, Caldwell, and Ritchie explore the spin!

Are modern iPhones, iPads, and Macs 'good enough' that the mainstream — and perhaps even early-adopters — no longer feel the need to update? Gartenberg thinks they might be, Ritchie thinks there's lots more to come, and Caldwell... no spoilers, listen along! Show notes Bored now Oh no! My current iPhone might be 'good enough' Why stop with the headphone jack? Apple could delete everything! iPhone 7 rumor roundup Hosts Michael Gartenberg Serenity Caldwell Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: appletalk@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly. a

What's the iPad story? Gartenberg, Caldwell, and Ritchie discuss the narratives Apple has — and hasn't — used to not only sell iPads, but sell the *idea* of iPads.

With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Caldwell discuss what lessons can be learned and what'll come next.

Apple's job is to make better iPhones so more people buy them faster. How does a tick, tock, tock design cycle, and removing the headphone jack fit into that? Gartenberg, Caldwell, Ritchie, and special guest Neil Cybart discuss. Show notes Apple Unlikely to Make Big Changes for Next iPhone iPhone Warning Signs We don't know jack about the next iPhone iPhone 7 and making Lightning strike twice Imagining an iPod in your ears Tick-tock... tock?!—The future of iPhone product cycles Above Avalon Memberships Guests Neil Cybart Hosts Michael Gartenberg Serenity Caldwell Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: appletalk@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly. a

WWDC 2016 has come and gone, and Gartenberg, Caldwell, and Ritchie break it all down. From watchOS 3 to tvOS 10, macOS Sierra to iOS 10, here's what it all means… and portends.

Faster review times, subscriptions for every category, and search ads are the latest additions to the App Store, and special guest Ben Bajarin joins Gartenberg, Caldwell, and Ritchie to discuss how much — or how little — that may help the App Store economy. Show notes App Store FAQ: What developers and customers need to know! The New App Store: Subscription Pricing, Faster Approvals, and Search Ads Phil Schiller: Apple making major changes to the App Store APP STORE 2.0 Techpinions Guests Ben Bajarin Hosts Michael Gartenberg Serenity Caldwell Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: appletalk@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

Gartenberg, Caldwell, Ritchie, and special guest Jan Dawson chat Apple and Virtual Reality, first mover advantages, mainstream adoption, gaming culture, and fear of missing out. Show notes Apple hires top virtual reality researcher Doug Bowman Apple building massive team for virtual reality research Apple's Route to Virtual Reality Apple's Slow, Subtle Build to New Products Apple lives in a real world, not a virtual one Apple and making the virtual a reality VRHeads.com Guests Jan Dawson Hosts Michael Gartenberg Serenity Caldwell Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: appletalk@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

Gartenberg, Ritchie, and special guest Carolina Milanesi of Creative Strategies chat about Alexa, Siri, Google, digital agents, virtual assistants, personalities, API, internationalization, utility, and more. Show notes Should Virtual Assistants Be Humanized? Alexa: A Short and Passionate Affair or A Long Standing Relationship? Siri vs. Alexa is hilarious to people outside the U.S. Could Artificial Intelligence and Machine Learning be Apple's BlackBerry moment? It's a bot, bot, bot world. Also, Apple is doomed! If Google's right about AI, that's a problem for Apple Guests Carolina Milanesi Hosts Michael Gartenberg Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: podcast@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

Gartenberg, Caldwell, Ritchie and special guest Horace Dediu of Asymco chat about Apple's investment in Didi Chuxing, Project Titan, and what a car business from Apple might—and might not—look like. Guests Horace Dediu Hosts Michael Gartenberg Serenity Caldwell Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: podcast@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

Gartenberg, Caldwell, and Ritchie are joined by Daniel Bader to discuss the challenges Apple Pay faces when it comes to global expansion and consumer adoption. Show notes Apple Pay expands to Big Five banks in Canada with support for Visa, MasterCard and Interac Canadian banks, including 'the Big Five,' sign on for major Apple Pay expansion Apple Pay-led surge in ANZ card customers drives rival banks to renegotiate Cabinet approves Apple Pay's introduction in Taiwan Kohl's Charge and Yes2You Rewards Now Easy as One Tap in Apple Pay Apple Pay on the web/in browsers in iOS 10/OS X 10.12 Guests Daniel Bader Hosts Michael Gartenberg Serenity Caldwell Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: podcast@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.

Welcome to Apple Talk, a new podcast from iMore. Apple Talk focuses on in-depth industry analysis and critique of Apple and related companies. Every show, Michael Gartenberg, Serenity Caldwell, Rene Ritchie, and guests dive deep into the most important story of the week. And it all starts with a look at Apple's iPhone business with special guest Mr. John Gruber of Daring Fireball. Show notes This is Tim: Apple's CEO on the company's 2016 Q2 earnings iPhone warning signs Doubting the iPhone revisited (Paywall) Apple and the Terrible, Horrible, No Good, Very Bad Drop in iPhone Sales What does Apple look like without the iPhone? After iPhone Apple's best days behind it'... again Guests John Gruber Hosts Michael Gartenberg Serenity Caldwell Rene Ritchie Feedback Send in your comments, questions, feedback, or follow-up to: Email: podcast@imore.com Twitter: @iMore with hashtag #appletalk or yell at the hosts directly.