Retail management and marketing - for iPod/iPhone

Retail management and marketing - for iPod/iPhone

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How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout…

The Open University

  • Jun 10, 2011 LATEST EPISODE
  • infrequent NEW EPISODES
  • 7m AVG DURATION
  • 26 EPISODES


Latest episodes from Retail management and marketing - for iPod/iPhone

Store operations

Play Episode Listen Later Jun 10, 2011 6:23


A look at how stores plan and operate, focussing on Waterstone's and Clarks.

Transcript -- Store operations

Play Episode Listen Later Jun 10, 2011


Transcript -- A look at how stores plan and operate, focussing on Waterstone's and Clarks.

Bar code technology

Play Episode Listen Later Jun 10, 2011 7:17


Looking at the increase and benefits of online shopping and barcode technology.

Transcript -- Bar code technology

Play Episode Listen Later Jun 10, 2011


Transcript -- Looking at the increase and benefits of online shopping and barcode technology.

The impact of marketing

Play Episode Listen Later Jun 10, 2011 6:19


The importance of marketing and communication.

Transcript -- The impact of marketing

Play Episode Listen Later Jun 10, 2011


Transcript -- The importance of marketing and communication.

The agency and the message

Play Episode Listen Later Jun 10, 2011 7:38


This video looks at how agencies help companies to raise awareness of their brand and promotions.

Transcript -- The agency and the message

Play Episode Listen Later Jun 10, 2011


Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions.

Online retail marketing

Play Episode Listen Later Jun 10, 2011 8:03


An online entrepreneur challenges the existing state of high street retail.

Transcript -- Online retail marketing

Play Episode Listen Later Jun 10, 2011


Transcript -- An online entrepreneur challenges the existing state of high street retail.

Building a brand

Play Episode Listen Later Jun 10, 2011 8:36


How should a retailer go about building their brand, and what is meant by 'a brand'?

Transcript -- Building a brand

Play Episode Listen Later Jun 10, 2011


Transcript -- How should a retailer go about building their brand, and what is meant by 'a brand'?

PR in retailing

Play Episode Listen Later Jun 10, 2011 5:46


Several small businesses explain how they have used public relations to help their businesses grow and make an impact.

Transcript -- PR in retailing

Play Episode Listen Later Jun 10, 2011


Transcript -- Several small businesses explain how they have used public relations to help their businesses grow and make an impact.

How supply chains work

Play Episode Listen Later Jun 10, 2011 7:36


Using frozen peas as an example, this video takes us through the complete supply chain process.

Transcript -- How supply chains work

Play Episode Listen Later Jun 10, 2011


Transcript -- Using frozen peas as an example, this video takes us through the complete supply chain process.

Retail buying in the fashion industry

Play Episode Listen Later Jun 10, 2011 8:42


A look at how UK fashion companies trade overseas.

Transcript -- Retail buying in the fashion industry

Play Episode Listen Later Jun 10, 2011


Transcript -- A look at how UK fashion companies trade overseas.

Independent retailers

Play Episode Listen Later Jun 10, 2011 4:55


Several independent retailers explain why they are a preferred alternative to the high street.

Transcript -- Independent retailers

Play Episode Listen Later Jun 10, 2011


Transcript -- Several independent retailers explain why they are a preferred alternative to the high street.

The Internet debate

Play Episode Listen Later Jun 10, 2011 10:20


Experts discuss the internet tools available to retailers.

Transcript -- The Internet debate

Play Episode Listen Later Jun 10, 2011


Transcript -- Experts discuss the internet tools available to retailers.

The retail sector in 2020

Play Episode Listen Later Jun 10, 2011 8:25


How technology has changed and drives retail and consumerism, and the use of statistics and date.

Transcript -- The retail sector in 2020

Play Episode Listen Later Jun 10, 2011


Transcript -- How technology has changed and drives retail and consumerism, and the use of statistics and date.

The future of retail management

Play Episode Listen Later Jun 10, 2011 8:17


Businesses reflect on what the future hold for them and where they might be.

Transcript -- The future of retail management

Play Episode Listen Later Jun 10, 2011


Transcript -- Businesses reflect on what the future hold for them and where they might be.

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