Podcasts about ecommerce

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    Best podcasts about ecommerce

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    Latest podcast episodes about ecommerce

    Selling on Amazon with Andy Isom
    #462 - The $0 Hack That'll Make You a Better Seller

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 27, 2025 7:18


    Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business, Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awareness—and better decisions.   If you're tired of feeling overwhelmed by data or stuck in the same revenue cycle, this episode gives you the system to get unstuck and focused.   Find all my resources at www.andyisom.com  

    Future Commerce  - A Retail Strategy Podcast
    “Five Thousand Years” Only Brands Survive

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Jun 27, 2025 24:17


    A replay from VISIONS Summit: NYC featuring Future Commerce Co-Founder Phillip JacksonWhat happens when you bury the essence of an entire civilization fifty feet underground? Live from VISIONS Summit: NYC, Future Commerce co-founder Phillip Jackson takes us on an archaeological journey through time capsules—from the monuments of the Westinghouse's World's Fair to NASA's Golden Record floating through space. Through the lens of these cultural artifacts, we explore a provocative thesis: that commerce is culture, and in five thousand years, only brands will survive to tell our story.What We Buy Buys Us BackKey Takeaways:Commerce is culture: What we buy literally buys us back, shaping who we become as individuals and societiesBrands as time capsules: Companies like Westinghouse and Panasonic have created some of history's most comprehensive cultural documents through their time capsule projects, and brands are the most central figures in these critical containersThe psychology of consumption: Repeated exposure through performance marketing mirrors the spreading activation theory that drives curiosity and attitude formationCultural permanence: In an era of synthetic reality and AI, time capsules may represent the last authentic artifacts of human civilizationIn-Show Mentions:More from VISIONS Summit: NYCWestinghouse Time Capsules (1938 & 1968) - World's Fair, Flushing Meadows, QueensTime Capsule location in Flushing Meadows-Corona ParkPanasonic (Matsushita Electric) Time Capsule EXPO '70NASA's Voyager Golden Record ProjectThe "Story of the Westinghouse Time Capsule" bookVoyager Golden Record contents and imagesThe supermarket image on the Voyager Golden RecordAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

    Selling on Amazon with Andy Isom
    #461 - AI Can't Fix a Broken Product

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 26, 2025 6:52


    AI is powerful—but it can't save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what's broken. You'll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.   Whether you're just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.   Need help figuring out whether you're optimizing the right thing?   Request your Free Amazon Brand Audit at www.weavos.io

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    #813 7-Figure Marketing with Zero Ad Spend ft. Karla Singson

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Jun 26, 2025 54:55


    What marketing strategies are actually working in 2025? Karla Singson shares standout tactics from a DC Mexico meetup she hosted, where 6- and 7-figure founders revealed how they're landing clients organically through Facebook groups, trade show podcast hacks, and thoughtful LinkedIn comments (no ad spend required). We also dive into Karla's own playbook: how she's built multiple businesses around authenticity, reputation, and smart delegation. She shares tips for handling sales calls, choosing offers that sell themselves, and why relationships (not reach) are her #1 growth lever. LINKS: Karla's Facebook (https://www.facebook.com/karla.singson) Karla's Instagram (https://www.instagram.com/karlastefan/) Karla's Business (https://proximityoutsourcing.com/) Dennis Yu's “Dollar a Day” Strategy (https://dennisyu.com/category/dollar-a-day/) Connect with generous global entrepreneurs (https://dynamitecircle.com/) Founders getting together in Bangkok this October for DCBKK 2025 (https://docs.google.com/document/d/1GFaF1Vj7I7H0f5BmGYuyoaGuEdMCo-3CkBnVDuaSwrI/edit?usp=sharing) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) CHAPTERS: (00:00:13) Intro: Affordable Marketing for Scrappy Founders (00:01:29) Karla's Business Portfolio: From Flowers to Facebook Funnels (00:05:00) Why Founders Struggle to Delegate (00:10:17) 3 Low-Cost, High-Impact Client Acquisition Channels (00:12:59) Organic Facebook Marketing Still Works (Here's Why) (00:15:34) The 400% Revenue Trade Show Hack (00:18:29) How to Capture Leads by Commenting on LinkedIn (00:21:17) Why Most Founders Are Hesitant to Run Ads (00:22:50) The Rise of Hyper-Authenticity (00:26:30) Why In-Person Still Matters (But Not for the Reason You Think) (00:27:25) The '10 Industry Friends' Strategy for Rapid Growth (00:34:41) Why Karla Keeps a Business Portfolio (Not Just One Focus) (00:36:30) The “Duh” Test for Business Ideas (00:38:46) Sales Calls: What Actually Works in 2025 (00:38:54) Building Rapport That Converts (No Cringe Small Talk) (00:41:23) Refunds, Guarantees, and the Power of Reputation (00:42:11) Lessons from a Business Partnership Gone Wrong (00:45:31) Why Golf Is the Best Business School (00:48:05) Playa del Carmen as a Business Base: Pros and Cons (00:52:37) Karla's Love Letter to DCBKK CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) $1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue (https://tropicalmba.com/episodes/million-from-linkedin) Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) 50/50 Partnerships: Saying the Quiet Part Out Loud (https://tropicalmba.com/episodes/50-50-partnerships)

    AM/PM Podcast
    #453 - TikTok Shop Secrets: How Influencers & Algorithms Are Rewriting E-Commerce

    AM/PM Podcast

    Play Episode Listen Later Jun 26, 2025 47:14


    Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales.   Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.   Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness.   Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before.   In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss: 00:00 - TikTok Shop Strategy and Success 02:32 - Early Days of TikTok Shop 10:46 - The Power of Social Commerce 13:38 - TikTok Shop Advertising Strategy Insights 18:54 - Boosting Amazon Sales Through TikTok 19:32 - Effective Influencer Acquisition Strategies 24:45 - Creator Acquisition Lever Through Contests 27:22 - Influencer Retainer Strategies & Success 29:06 - Influencer Ambassador Program Success Strategies 34:28 - Strategic Approach to TikTok Marketing 36:41 - TikTok Shop Rules and Strategies 40:10 - Impact of Brand Affiliate Programs

    Garlic Marketing Show
    AI Marketing for Shopify Stores Is the Biggest E-commerce Opportunity You're Not Seeing

    Garlic Marketing Show

    Play Episode Listen Later Jun 26, 2025 40:22


    AI shopping is taking over. And most Shopify store owners don't even know they're already falling behind.In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We're not just talking AI chat. We're talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that's fully optimized for AI and why it's dominating.What You'll Learn:Why AI Shopping Is the Biggest Opportunity for Shopify Store OwnersHow AI Is Transforming the Way People Buy OnlineWhat Shopify Data You Need and How to Access ItHow Sephora Is Dominating AI SearchKey Differences Between AI Search Optimization and Traditional SEOWhy AI Has Become the Most Trusted Resource for BuyersHow Major Brands Are Missing Out by Not Showing Up in AI Shopping ResultsA Real Case Where a Known Company 8X'd Their ResultsThe Only Website That Is 100% AI Visible—and Why It MattersThe Smart Data Points Your Product Pages Must IncludeConnect with Tanner Larrson:Website - https://built2scale.co/LinkedIn - https://www.linkedin.com/in/tannerlarsson/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

    Honest eCommerce
    Bonus Episode: Shifting from Reviews to Smarter CRO Tools with Jeremy Horowitz

    Honest eCommerce

    Play Episode Listen Later Jun 26, 2025 27:40


    Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let's Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let's Buy a Biz! documents what it actually takes to grow Top 1% ecommerce businesses.Before launching either venture, Jeremy worked across every layer of the Shopify ecosystem from scaling high-growth DTC brands like Lumi, to leading growth at top-performing Shopify apps like Gorgias. His on-the-ground experience gave him a front-row seat to what really drives retention, profit, and valuation. Now, through Because Ventures, Jeremy applies that knowledge to acquire and operate ecommerce businesses with sustainable margins and focused stacks.Whether debunking the myth that “every brand needs subscriptions,” tracking the 84% adoption rate of email/SMS across $1M+ stores, or predicting which app categories will consolidate over the next five years, Jeremy brings a deep analytical lens to ecommerce strategy. He shares insights from crawling 103,000 Shopify stores, explains why most loyalty programs fail, and urges founders to simplify their tech stack before adding complexity. His story is a masterclass in using real data, not hype to guide business decisions.In This Conversation We Discuss: [00:40] Intro[00:55] Scaling DTC brands to eight figures[02:03] Expanding beyond Shopify Plus assumptions[04:18] Filtering out inactive and duplicate stores[05:05] Highlighting the top 10 most used apps[09:08] Focusing on what actually drives growth[10:56] Comparing native vs third-party app adoption[12:23] Spotting analytics as a breakout category[14:11] Explaining why real CRO starts at $5M+[16:49] Spotting support as an underused category[18:29] Unpacking the subscription model myth[22:47] Auditing app stacks to save thousandsResources:Subscribe to Honest Ecommerce on YoutubeEcommerce Social Impact Fund because.ventures/index.htmlInsider analysis of the largest Ecommerce brands' financials letsbuyabiz.xyz/Follow Jeremy Horowitz linkedin.com/in/jeremyhorowitz1If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    eCommerce Evolution
    From Hope to Reality: P&L Design That Drive E-commerce Profitability

    eCommerce Evolution

    Play Episode Listen Later Jun 26, 2025 53:16 Transcription Available


    In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experience running an aggregator "into the ground" and the valuable lessons learned along the way.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Join Us in NYC at Our Exclusive YouTube Event!(01:08) Introducing Andrew Faris & His eCommerce Journey(07:06) The Current State of eCommerce(13:16) The Influence of Moneyball by Michael Lewis in Marketing(19:29) Understanding P&L in eCommerce Success(23:34) Understanding Your Profit Goals & OMG Commerce's Case(29:35) How to Structure Your P&L as an eCommerce Brand(34:48) Optimizing Operational Expenses(34:56) CAC and Cost of Delivery(39:33) Channel Strategy and Product Margin Fit(42:51) Forecasting and Adjusting Business Strategy(49:50) Resources & Closing Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Andrew's LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108AJF Growth: https://ajfgrowth.com/Andrew's Podcast: https://open.spotify.com/show/7ssrhISeeGHgCLpzZgrxuJMoneyball by Michael Lewis: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818

    Real Money Real Business Podcast
    RMRB 1103 - Building an Amazon FBA Business Making $114K per Month in the Survival & Security Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 26, 2025 8:14


    In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in June 2021 in the survival & security and outdoors niches. Listen in to find out how the business makes an average of $114,739.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85679 to learn more about this business.

    Real Money Real Business Podcast
    RMRB 1102 - Building an eCommerce Business Making $4K per Month in the Health & Fitness Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 26, 2025 5:31


    In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in May 2020 in the health & fitness and equipment niches. Listen in to find out how the business makes an average of $4,839.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85243 to learn more about this business.

    The Angel Next Door
    Beyond the Grocery Store Shelf: How BiotiQuest Probiotics Are Changing Health Outcomes

    The Angel Next Door

    Play Episode Listen Later Jun 26, 2025 25:59


    How does one transform a personal crisis into a groundbreaking business that has the potential to change lives? This question lies at the heart of this episode, as we explore the journey of entrepreneurship through the lens of resilience, innovation, and a relentless drive to make a difference.Our guest, Martha Carlin, transitioned from a career in accounting to founding BiotiQuest after her husband's early Parkinson's diagnosis. Motivated to find solutions outside traditional medicine, Martha uncovered the power of the microbiome and developed specialized probiotics, leveraging years of research and personal investment to help improve lives—including her husband's.This episode provides an inside look at Martha's incredible story, the unique science behind her products, and the significant challenges small health businesses face in the era of digital marketplace giants. It's a must-listen for anyone interested in health, entrepreneurship, or what it truly takes to pursue a mission-driven business in today's digital world. To get the latest from Martha Carlin, you can follow her below!https://www.linkedin.com/in/marthacarlin/https://biotiquest.com/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

    The eCommerce Podcast
    7 Micro Influencer Marketing Tips Most Brands Miss Completely | William Gasner

    The eCommerce Podcast

    Play Episode Listen Later Jun 26, 2025 50:32 Transcription Available


    In this eye-opening conversation, Matt Edmundson and William Gasner challenge conventional wisdom about influencer marketing. William reveals why the democratisation of social media has shifted power away from mega-influencers to smaller content creators who often deliver better engagement and conversion rates.The episode explores how the social media landscape has fundamentally changed—from platforms prioritising follower count to now favouring quality content regardless of audience size. William shares practical advice on implementing micro-influencer strategies, avoiding common pitfalls, and building long-term influencer relationships that drive authentic engagement.I wonder if your influencer marketing approach is still stuck in the old paradigm? This episode might completely change how you allocate your marketing budget and who you choose to partner with.Time-Stamped Chapters:00:04 Introduction to the micro influencer revolution04:19 Why content quality beats follower count09:36 Spreading budget across multiple creators13:49 Passion promoters vs traditional influencers18:24 Finding influencers in your customer base22:54 Building long-term influencer relationships28:19 Product seeding strategies that actually work33:44 When influencer marketing isn't right for your product38:14 The surprising SEO benefits of influencer marketingGuest Expertise:William Gasner is an eCommerce veteran (since 2008) and founder of Stack Influence, a platform that helps brands connect with and scale micro-influencers. His experience includes selling various products from handmade cutting boards to teeth whitening solutions across multiple marketplaces, giving him unique insight into effective influencer strategies from both sides of the relationship.Key Takeaways:- Social media platforms now prioritise content quality over follower count, making micro-influencers often more valuable than celebrities- Diversifying your influencer budget across many smaller creators yields better results than investing everything in one big name- Your existing customers can be your best influencers—they already have the product and genuine experience with your brand- New product launches are ideal times for influencer marketing as you gain valuable feedback, visibility, and content simultaneously- For marketplace sellers (Amazon, Walmart), influencer-driven external traffic can dramatically improve product ranking algorithmsWant to know more about implementing these strategies for your business? Visit our website for additional resources, guides, and opportunities to connect with our eCommerce community.ResourcesGuest & CompanyWilliam's email - william@stackinfluence.comStack Influence - https://stackinfluence.com/eCommerce Podcast EcosystemeCommerce Cohort signup (free monthly calls for eCommerce entrepreneurs) - https://www.ecommerce-podcast.com/cohortMatt's LinkedIn Profile - https://www.linkedin.com/in/mattedmundson/The eCommerce Podcast Newsletter for show notes and extra insights - https://www.ecommerce-podcast.com/subscribe

    Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung

    In dieser Episode des Kassenzone-Podcasts blicke ich zusammen mit Tarek Müller auf die K5-Konferenz zurück. Nach der Bekanntgabe der Thesen zur Zukunft des E-Commerce diskutieren wir den aktuellen Status von Unternehmen wie About You und Zalando. Wir hinterfragen, ob Online-Shops mittlerweile die Dieselmotoren der Branche sind oder ob sie vielmehr eine zukunftsfähige Entwicklung besitzen, vergleichbar mit einem Elektroantrieb. Unter anderem diskutieren wir die Achse zwischen E-Commerce-Playern, insbesondere die drei Archetypen: Händler, Marke und Marktplatz-Trader. Ich erkläre, wie diese Archetypen unterschiedlich auf die Herausforderungen reagieren, die mit Themen wie KI und Community Engagement verbunden sind. Es wird klar, dass jede These und jedes Konzept nicht universell anwendbar ist, sondern vielmehr differenziert betrachtet werden muss. Tarek gibt Einblicke in den Fusionsprozess mit Zalando und die Herausforderungen, die dies mit sich bringt. Der langwierige Prozess der Kartellfreigabe wird thematisiert, und ich erfahre, welche strategischen Überlegungen hinter der Zusammenlegung der Logistik und der Payment-Infrastruktur stehen. Dabei wird das Potenzial einer Effizienzsteigerung und einer besseren Marktmacht der fusionierten Unternehmen deutlich. Die Diskussion über Margen im E-Commerce ist ebenso spannend. Tarek erläutert, wo sich Einsparpotentiale verstecken und wie die Branche durch eine Konsolidierung neue Perspektiven gewinnen kann. Er zieht auch Parallelen zwischen den großen Online-Händlern und den Herausforderungen, mit denen kleinere Marken konfrontiert sind. Trotz niedriger Margen im E-Commerce gibt es Überschneidungen und Potenzial für eine positive Entwicklung. KI Gipfel: https://www.eventbrite.de/e/der-deutsche-ki-gipfel-2025-treffpunkt-fur-macher-tickets-1286176702139 EXCITE Berlin: https://spryker.com/events/excite-2025/ Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://twitter.com/supergraf Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E

    Selling on Amazon with Andy Isom
    #460 - Amazon Isn't The Business. It's the Acquisition & Distribution

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 25, 2025 4:43


    Most sellers treat Amazon like the whole business. But the smart ones know it's just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale.   If you're ready to build something bigger than just an Amazon store, this episode is your roadmap.   Request your Free Amazon Brand Audit at www.weavos.io

    The eCommerce Toolbox: Expert Perspectives
    From Monolith to MACH: Inside Harry Rosen's Digital Rebuild With Tovi Heilbronn

    The eCommerce Toolbox: Expert Perspectives

    Play Episode Listen Later Jun 25, 2025 19:10


    Today, we dive into the hard-won lessons of digital transformation with Tovi Heilbronn, former digital lead at Harry Rosen and Principal Consultant at Uncork Solutions. From fragile monoliths and business-IT friction to a MACH-powered rebuild that reshaped the customer experience, Tovi shares how his team turned a retail crisis into a strategic breakthrough. He breaks down how they secured executive buy-in, rebuilt trust across departments, and launched both a next-gen ecommerce platform and a clienteling app that brought relationship selling into the digital age. If you're navigating legacy systems, struggling to align business and tech, or trying to scale without drowning in tech debt, this episode is a masterclass in doing it right the first time and maintaining it for the long haul. Tovi also shares why the real value of transformation starts before a single line of code is written, and how upstream strategy can make or break your velocity.

    The Crexi Podcast
    Breaking Barriers in CRE: Jenalyn Gardner & Women of Influence

    The Crexi Podcast

    Play Episode Listen Later Jun 25, 2025 66:14


    Jenalyn Gardner shares how GlobeSt's Women of Influence is driving CRE dealmaking, tech adoption, and visibility for women leaders across the industry.**Hey Crexi listeners - we're partnering with GlobeSt to offer $200 off the registration fee for the Women of Influence conference in beautiful Denver, Colorado. Don't miss out on 2 days of expert panels, exciting conversations, and connecting with top industry professionals. For more information, and to get $200 off your registration fee, visit their event page and enter the code CREXIPOD200. **The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode of the Crexi Podcast, host Shanti Ryle sits down with Jenalyn Gardner, the Director of Programming for GlobeSt Real Estate, to delve into the world of commercial real estate and the successful Women of Influence program. Jenalyn shares her journey from the newsroom to shaping content for GlobeSt events, emphasizing the importance of relationships and mentorship in her career. The discussion explores how the Women of Influence initiative empowers women, fosters deal-making, and addresses the unique challenges women face in the industry. Jenalyn also highlights the growing integration of technology in CRE, providing insights into where the most opportunities lie in the current market landscape. Tune in for an inspiring conversation on breaking barriers, building robust networks, and driving impactful changes in commercial real estate.Introduction to the Crexi PodcastMeet Jenalyn Gardner: Director of Programming at GlobeStJenalyn's Career Journey and AchievementsThe Importance of Commercial Real EstateBuilding Expertise and Relationships in CREWomen of Influence: Concept and ChallengesThe Evolution and Impact of Women of Influence EventsThe Role of Technology and Networking in CREHighlighting Success Stories and Future GoalsBuilding a Year-Round CommunityLeveraging AI for Fast Content CreationExpanding Platforms and Social Media PresenceHighlighting Women of Influence Through PodcastsEncouraging Women to Share Their StoriesWomen of Influence Miniseries and EventsImpact of Women of Influence on Deal MakingOpportunities for Women in Commercial Real EstateThe Role of Technology in Real EstateMultifamily and Healthcare as Safe Investments About Jenalyn Gardner:Jena Gardner is the Director of Programming for GlobeSt Real Estate. She leads the strategy and development of all content related to GlobeSt Real Estate events. In her role as Director of programming, Jena has executed some of the portfolio's most successful events, streamlined messaging across media channels, and developed an unparalleled brand identity, making the GlobeSt brand the epicenter of industry dealmaking across the commercial real estate events and information space. A frequent contributor to GlobeSt.com, Jena works closely with the editorial staff to uphold the content integrity of GlobeSt. Her “in the trenches” approach to subject matter research has led to powerful industry relationships with some of commercial real estate's top decision makers and thought leaders. Jena also leads the strategy and development of all things Women of Influence, including the launch of the exclusive Women of Influence social media platform The Hive, year round Women of Influence mini-series events, and the leader of the influential Women of Influence Advisory Board – who together – are working to transform the the commercial real estate industry by elevating women to positions of power. Jena started her career in the newsroom, as an editor and content strategist for PRNewswire. She pivoted into the world of corporate events after inheriting the print and packaging portfolio at Smithers Information, where she spearheaded the company's most successful and influential event, Sustainability in Packaging. She also launched the second and third most successful events, Packaging for Ecommerce and Smart Packaging. A graduate of the University of Akron with a Bachelor in Business Communications, Jena lives with her husband and two sons in Akron, OH. In her free time, she loves a good book, quality family and girlfriend time, and some not-so-good quality… reality television. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

    The Simple and Smart SEO Show
    Is Blogging Dead? Not If You Sell Online in 2025! With Austin Becker (Part 3)

    The Simple and Smart SEO Show

    Play Episode Listen Later Jun 25, 2025 12:43


    Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.We're diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.Here's what you'll learn:How to use Google's "People Also Ask" to create blog content that drives trafficWhen and how Pinterest ads actually work for e-commerceWhy attribution is murky — and how to trust your gut when running ads 0:00 – Intro 0:02 – How to use Google to find blog ideas that convert 1:10 – Linking blog posts back to products and monetizing content 2:00 – Pinterest: A goldmine for visual and evergreen traffic 3:20 – Are Pinterest ads worth it? Austin shares results 4:45 – Organic vs paid Pinterest: What drives more ROI 6:00 – Planning and buyer intent on Pinterest 7:00 – How to measure PPC success (or not) 8:00 – Realistic evaluation windows for ad performance 9:00 – Common PPC/SEO mistakes to avoid 10:15 – Who's a good fit for Becker Marketing's services 11:30 – Final thoughts

    Selling on Amazon with Andy Isom
    #459 - Success Leaves Clues. Are You Even Looking?

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 24, 2025 7:19


    You don't need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying.   From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche.   Need help finding what your competitors are doing right?   Get a Free Amazon Brand Audit at www.weavos.io

    Business Lunch
    The Art of the Deal: Disruptive Strategies for Business Growth

    Business Lunch

    Play Episode Listen Later Jun 24, 2025 22:35


    Welcome to a new episode of Business Lunch! This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth.Highlights:"The most promising opportunities often start as average propositions that require work to uncover their true value.""Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages.""Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth."Timestamps:00:29 - "Behind-the-Scenes Business"01:27 - "Innovative Deal Structuring"04:22 - "Exploring Funding Options"06:18 - "Uncovering Value in Opportunities"08:16 - "Addressing Key Growth Bottlenecks"10:44 - "Expertise in Eliminating Constraints"11:14 - "Funding Through Sales Innovation"14:08 - "Inventory Challenges in E-Commerce"19:22 - "The Power of Creative Solutions"24:43 - "Speculating Future Growth"Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

    Empire Flippers Podcast
    Sales Tax Mistakes That Could Cost You When Selling Your Business With Jessica Rhoads [Ep.181]

    Empire Flippers Podcast

    Play Episode Listen Later Jun 24, 2025 47:16


    As Benjamin Franklin famously said, “In this world, nothing is certain except death and taxes.” But for online business owners, taxes aren't always so certain, especially when it comes to sales tax. In this episode, we're joined by Jessica Rhoads. Jessica is an internationally experienced CPA and self-confessed “dumpster fire accountant” who specializes in helping business owners untangle messy tax situations. We cover the key types of taxes every entrepreneur should understand, and zoom in on the one that's most commonly misunderstood, and most likely to derail a future exit: sales tax. Jessica breaks down how sales tax applies to non-tangible goods like SaaS products and apps, what triggers a sales tax nexus, and why ignoring it can lead to massive headaches during due diligence. She also shares insight on the best and worst states to set up your business from a tax standpoint, when to file a Voluntary Disclosure Agreement (VDA), and how to stay compliant if you're selling across borders. If you're building a business with the goal of selling one day, this episode is a must-listen. It could save you from tax troubles that scare off buyers, or cost you more than you bargained for. Topics Discussed in this episode: The different types of taxes businesses should be aware of (03:45) Why sales tax is so important when selling your business (06:49) How sales tax is applied to software and apps (11:43) An overview of sales tax nexus (17:30) The different tax softwares that can help you figure out your taxes (19:50) The best and worst states to set up your business in (23:07) How to stay compliant if you have sales tax nexus (28:16) How tax works if you're selling in foreign countries (30:37) When to file a VDA (33:56) A major misconception founders have about sales tax that hurts them later (39:39) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Jessicanomics.com Sit back, grab a coffee, and learn how to get your business taxes in order - before it's too late.  

    The Unofficial Shopify Podcast
    How Divorce, Cancer, and TikTok Built a Shopify Brand

    The Unofficial Shopify Podcast

    Play Episode Listen Later Jun 24, 2025 49:22


    Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it's a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced customer feedback, and scaled with purpose—not just ad spend.You'll learn:How personal chaos sparked a viral product lineWhy bootstrapping kept her business healthy and profitableThe power of customer-led product developmentHow one TikTok collab outsold her entire kids' lineSponsorsZipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks and Resources:Sara OlsherMighty + BrightApps, Tools, & ServicesStoreHero – Profit-focused ad tracking and analyticsOctane AI – Shop quizzes for ShopifySensible Forecasting – Inventory planningBundles.app – Inventory syncing for Shopify bundlesiPaKey – Packing and fulfillment scanner toolWork with Kurt:→ Grow your Shopify store→ See client success stories→ Join Kurt's newsletter

    The Speed of Culture Podcast
    Social shopping spree: The future of e-commerce with Shopify's Jessica Williams

    The Speed of Culture Podcast

    Play Episode Listen Later Jun 24, 2025 29:03


    In this episode of The Speed of Culture, Matt Britton chats with Jessica Williams, Head of Brand Marketing & Partnerships at Shopify. They explore how AI is shaping entrepreneurship, the rise of the creator economy, and why building authentic relationships is key to modern commerce.Follow Suzy on Twitter: @AskSuzyBizFollow Jessica Williams on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

    Remarkable Retail
    Future-Proofing Retail: Mark Irvin Best Buy's EVP & Chief Supply Chain Officer on Agility, AI & Delivering for Customers

    Remarkable Retail

    Play Episode Listen Later Jun 24, 2025 46:41


    In the latest episode of Remarkable Retail, Michael LeBlanc and Steve Dennis return with a their hot takes on the week's top retail headlines.The duo begins with a macroeconomic update, including political gridlock in the U.S. over the "Big Beautiful Bill," the Fed's inflation outlook, and uncertainty surrounding consumer spending. They then break down TikTok's extended 90-day reprieve, speculate on Amazon's motivation behind extending Prime Day to four days, and assess the e-commerce giant's recent shift in tone regarding AI impacts on future hiring needs The hosts also spotlight Walmart's surprising 23% growth in online apparel sales, consider the luxury sector's first contraction in 15 years, and dig into a new Profitero study that reveals digital channels now influence 64% of retail transactions—emphasizing the needs to break down silos and implement a harmonized shopping experience.Then it's over to this week's featured guest: Mark Irvin, Best Buy's Executive Vice President and Chief Supply Chain Officer. With more than 12 years at the retailer and a deep background in logistics, Irvin pulls back the curtain on what it takes to operate one of the world's largest and most complex retail supply chains. From visibility and speed to adaptability, Irvin outlines the three pillars of Best Buy's evolving logistics strategy. He explains how they leverage AI-driven sourcing to reduce delivery errors, digital twins to simulate future supply networks, and a growing control tower to dynamically reroute inventory in response to global disruptions—like the Panama Canal's low water levels or shifting geopolitical challenges.He also details Best Buy's commitment to sustainability, including partnerships for electrified freight and aggressive reverse logistics programs to refurbish or responsibly dispose of aging tech. The conversation wraps with a preview of his upcoming keynote at NRF's Big Show Europe in Paris, September 16-18., where he'll explore the future of retail supply chains and what it takes to deliver exceptional customer experiences by 2030. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

    eCommerce Badassery
    334. Should You Run a Prime Day Sale? Let's Talk About it!

    eCommerce Badassery

    Play Episode Listen Later Jun 24, 2025 8:43


    If you're wondering whether you should run a “Not Prime Day” sale for your own store, or if you're just trying to stay focused amid all the noise... this episode is for you. We'll cover: What Prime Day really does to shopper behavior A quick + dirty strategy for running your own sale When it makes zero sense to join the frenzy How to use this moment to build momentum, or consciously sit it out The key mindset shift to keep your business on track year-round Even if you're not planning to run a sale, the questions and strategy we're talking through today will help you stay grounded and intentional, no matter what shiny distraction comes next. Shopify Secrets: https://checkout.ecommercebadassery.com/shopify-secrets/ _______ Full Episode Show Notes http://ecommercebadassery.com/334   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

    Email Einstein | Ingenious Ecommerce Email Marketing
    The Ultimate Guide to Transactional Emails

    Email Einstein | Ingenious Ecommerce Email Marketing

    Play Episode Listen Later Jun 24, 2025 32:00 Transcription Available


    5 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.  Watch the full episode here! You'll LearnWhat transactional emails are and why they're so important The difference between transactional and marketing emailsExamples of transactional emails that keep customers coming back The essential elements of the best transactional emailsResources Mentioned in This Episode Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

    The Deal Closers Podcast
    Mastering Key AI Tools in Ecommerce, with Ashley Gross

    The Deal Closers Podcast

    Play Episode Listen Later Jun 24, 2025 30:18


    The world of AI is moving fast, and for Ecommerce founders, it's easy to get lost in the hype or paralyzed by the possibilities. How do you cut through the noise and leverage AI to drive actual results for your business?In this episode of Deal Closers, we sit down with Ashley Gross, a leading AI consultant who has been helping companies implement practical AI solutions long before it was a mainstream topic. Ashley shares her playbook for Ecommerce founders and executives looking to move beyond "shiny object syndrome" and truly integrate AI into their strategy - from optimizing ad spend to revolutionizing search.You'll learn:How to shift your mindset about AI from fear to strategic advantageThe top three "money leaks" in e-commerce that AI can solveWhy auditing your existing tech stack is crucial before implementing new AI toolsHow AI can automate repetitive tasks, freeing up your team for strategic workPractical ways to optimize ad spend and understand the full customer journey with AIThe difference between "search engine optimization" and "answer engine optimization" and why it matters now more than everTimestamps:00:00:00 – The mindset shift: "Why didn't we do this sooner?"00:01:00 – Introducing Ashley Gross: Making AI practical, not paralyzing00:02:00 – Ashley's journey into AI: From marketer to AI innovator00:04:00 – Overcoming AI fear: It's emotional, not just technical00:05:00 – Where e-commerce founders should start with AI00:06:00 – Identifying and solving the "money leaks" in your business00:08:00 – AI tools for data cleaning and enrichment00:10:00 – Using AI for smooth tech stack migrations00:12:00 – Automating repeatable tasks and simplifying customer data00:13:00 – The realistic potential of reducing work hours with AI00:14:00 – How AI can optimize your ad spend for better profitability00:16:00 – Moving beyond vanity metrics to real customer insights with AI00:18:00 – Connecting with Ashley Gross and her AI courses00:19:00 – SEO vs. AEO: Optimizing for answer engines00:21:00 – The importance of valuable, concise content for AI00:24:00 – Avoiding "shiny object syndrome" in AI adoption00:26:00 – The permission to "breathe" and optimize existing tools00:27:00 – Final action item: Embrace the student mindset for AI successConnect with Ashley Gross:Website: theashleygross.comLinkedIn: Ashley GrossDeal Closers is brought to you by WebsiteClosers.com and produced by Walk West. Hosted on Acast. See acast.com/privacy for more information.

    Real Money Real Business Podcast
    RMRB 1098 - Building an Amazon FBA Business Making $8K per Month in the Kitchenware Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 24, 2025 5:22


    In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in August 2016 in the kitchenware, culinary, and hobbies niches. Listen in to find out how the business makes an average of $8,274.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86128 to learn more about this business.

    Everyday Bad Ass Women Leaders
    From C-Suite to Global eCommerce Mentor: Marissa Rodriguez on Redefining Success

    Everyday Bad Ass Women Leaders

    Play Episode Listen Later Jun 24, 2025 53:16


    Send us a textCorporate life gave Marissa Rodriguez a title but not the freedom she craved. After a sudden layoff in 2015, she chose a different path that led her to build a powerful eCommerce consulting business, generate over $100 million in client revenue, and eventually relocate to Greece. In this episode, Marissa shares her journey from fashion retail to direct to consumer strategy, offering practical insights for founders navigating the noisy world of online business. She breaks down why paid traffic and email marketing still outperform trends, why founders must treat eCommerce as its own business model, and how personal agency is the ultimate success metric. You'll also hear how a solo trip sparked deep transformation, how to build scalable systems without full time staff, and why betting on yourself is always worth it. This conversation is part strategy, part mindset, and a full masterclass in designing a life and business that actually work.Key Notes:The real math behind eCommerce success: traffic, conversion, and retentionWhy social virality is not a business strategy—and what to do insteadHow Greece became Marissa's home and expanded her vision of successThe power of solitude, surrender, and betting on yourselfReframing eCommerce as a trade and a path to peace, not just profitWhat founders get wrong when shifting from retail to online salesWhy talent strategy in eCommerce is everything—and how solopreneurs can scaleThe future Marissa is building: peace, purpose, and a global entrepreneur communityConnect with Marissa Rodriguez:Website: https://throughexperience.comAbout Page: https://throughexperience.com/aboutInstagram: @throughexperienceofficialFacebook: Through ExperienceLinkedIn (Marissa Rodriguez): https://www.linkedin.com/in/marissa-rodriguez-6192b327Keep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com

    Lead(er) Generation on Tenlo Radio
    EP131: Retail Media At A Crossroads: Insights From Cannes Lions With Drew Cashmore

    Lead(er) Generation on Tenlo Radio

    Play Episode Listen Later Jun 24, 2025 27:39


    Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy. If you're working with retail media in any capacity, you'll benefit from Drew's candid insights into what's working, what's not and how to create real value through presence, simplicity and strategic alignment. From the power of in-store media to the fragmentation of first-party data systems, this episode brings clarity to a complex landscape. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Drew Cashmore: Drew Cashmore is the Chief Strategy Officer at Vantage and a seasoned retail and retail media strategist. He has a background in building, commercializing and scaling intrapreneurial ventures within some of the world's largest retailers. Drew was an original architect and former executive at Walmart Connect in both the U.S. and Canada, where he played a key role in scaling the business to over $2 billion. His contributions included insourcing the business, establishing brand and sales enablement practices, leading internal change management, and developing the in-store advertising strategy. He was also a founding member of Walmart's eCommerce and digital marketing platforms, and previously served as the CMO of Firework, and is the Co-Founder and Managing Director of Adaptive Retail Group. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

    Talking Transports
    ClearJet Making Ecommerce Easier, Cheaper

    Talking Transports

    Play Episode Listen Later Jun 24, 2025 40:38 Transcription Available


    E-commerce’s ease and convenience for consumers will fuel its growth, with Bloomberg Intelligence forecasting it will reach $2.9 trillion in US sales by 2030, making up 34% of retail vs. 25% last year. That growth doesn’t come without challenges for shippers and their transportation partners. In this Talking Transports podcast, Chris Guggenheim, founder and CEO of ClearJet, joins Lee Klaskow, Bloomberg Intelligence senior transportation and logistics analyst, to share his insights about how the company’s technology-based platform and network of capacity partners are trying to make e-commerce logistics more nimble and cheaper for shippers. Guggenheim also talks tapping underutilized commercial-airline capacity, building out a parcel network, being a serial entrepreneur and how a job with Willie Nelson put him on the road to logistics.See omnystudio.com/listener for privacy information.

    Selling on Amazon with Andy Isom
    #458 - Why Most Amazon Product Research is Now Backwards

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 23, 2025 7:50


    The old way of doing product research—chasing keywords and trends—isn't enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.   You'll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you're tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.   Need help finding a product that's defensible and desirable?   Request your Free Amazon Brand Audit at www.weavos.io

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
    The Messy Method: How DryBar Founder Alli Webb is Changing Hair (Again)

    Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews

    Play Episode Listen Later Jun 23, 2025 58:18


    Alli Webb, the visionary stylist behind Drybar, has reimagined her own hair journey and now invites us all to do the same with Messy. After selling Drybar in 2020 and experiencing personal upheaval, she began growing out her natural waves and fell in love with embracing imperfections. Messy isn't just a product line, it's a manifesto that celebrates natural texture and a kinder, more sustainable approach to styling, rooted in what Webb calls the “Messy Revolution”. Powered by the Rough Dry Method, a heat-reduced styling technique designed to honor each person's natural hair without the damage of traditional blowouts, the line is designed to work with your hair, not against it. More than a beauty brand, Messy is personal for Alli, born from her own transformation after loss, stress, an identity shift, and grounded in authenticity and self-love.In this episode, Alli also discusses:How personal loss, growth, and healing led her to embrace imperfectionDrybar was all about polished, picture-perfect blowouts. Messy is the opposite—real, raw, and effortlessHer signature “messy” technique and why it's better for your hair (I'm still trying to master it)How Messy is helping to dismantle outdated beauty standards one strand at a timeThe mindset shift that celebrates your natural hair, exactly as it isLaunching in Sephora on 6/24We hope you enjoy this episode and gain valuable insights into Alli's journey and the growth of www.itsmessy.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Messy at www.itsmessy.com and on Instagram at @itsmessyRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

    The Ecomcrew Ecommerce Podcast
    E605: Alibaba is Seeing Surging Demand From These 2 Countries

    The Ecomcrew Ecommerce Podcast

    Play Episode Listen Later Jun 23, 2025 26:53


    Today, we have an exciting guest on the podcast - Rah Mahtani from Alibaba.com. We dive into the impact of tariffs on Alibaba's business, the shifts in sourcing behavior among American importers, and the biggest emerging countries in manufacturing that might be worth considering in the future. Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. For today's episode, we have a special guest.  We have the Head of Commercial Strategy of Alibaba, Rah Mahtani.  We talk about tariffs, other countries that are seeing rising demand and what Alibaba is currently focused on to grow their portfolio of manufacturers. This episode is one not to miss!   The Big Takeaway Tariffs create cash flow challenges for businesses. Alibaba saw a surge in new customers during high tariff periods. Sourcing behavior is shifting towards larger orders and long-term planning. Vietnam and Mexico are emerging as key sourcing countries. Alibaba is committed to increasing supplier diversity. Community engagement is a priority for Alibaba. Alibaba offers various services beyond sourcing, including logistics support. The company is focused on educating suppliers in emerging markets. There is a growing demand for nearshoring and offshoring. Alibaba's headquarters in Hangzhou is open for tours. Timestamps 00:00 - Introduction to today's guest 05:02 - Impact of Tariffs on Alibaba's Business 09:49 - Shifts in Sourcing Behavior 15:03 - Emerging Markets and Supplier Diversity 19:57 - Community Engagement and Alibaba's Services As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

    The Watson Weekly - Your Essential eCommerce Digest
    June 23rd, 2025: Saks Global Still Sounds in Trouble, Facebook Says eCommerce is Great -- For Other People, Jassy's AI Memo Was a Snoozefest, In a Good Way, and Amazon Extending Prime Day Doesn't Give me Warm Fuzzies

    The Watson Weekly - Your Essential eCommerce Digest

    Play Episode Listen Later Jun 23, 2025 11:29


    Today on our show:Saks Global Still Sounds in TroubleFacebook Says eCommerce is Great -- For Other PeopleJassy's AI Memo Was a Snoozefest, In a Good WayAmazon Extending Prime Day Doesn't Give me Warm Fuzzies- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

    Honest eCommerce
    335 | Pivoting to Services to Scale With Your Team | with Lucy Jeffrey

    Honest eCommerce

    Play Episode Listen Later Jun 23, 2025 28:27


    Lucy Jeffrey is the founder of Bare Kind and Candid Founders, two purpose-driven brands built from a mission to make commerce more meaningful. Bare Kind is a bamboo sock company that donates 10% of profits to save the animal featured on each sock, while Candid Founders is both a YouTube channel and growth agency helping consumer brands scale on Faire, a leading B2B wholesale marketplace.Before launching either company, Lucy worked in banking and began experimenting with ecommerce by selling reusable straws, t-shirts, and other sustainable products. Her viral turtle-themed content and strong brand mission helped Bare Kind stand out in the crowded DTC space and grow into a seasonal powerhouse, with 70% of revenue landing in Q4. But with a growing team and cash flow challenges, Lucy co-founded Candid Founders to help other brands succeed on Faire while smoothing Bare Kind's revenue curve.Whether scaling to 1,000+ retail accounts, turning her backend team into a profitable service business, or shutting off paid Meta ads to improve profit margins, Lucy brings a sharp, experimental mindset to Ecommerce. She shares insights on building sustainable DTC brands, making wholesale work, and running two businesses with her husband without relying on outside capital or paid ads. Her story is a masterclass in founder adaptability.In This Conversation We Discuss:[00:40] Intro[00:55] Launching with purpose before product clarity[02:50] Choosing a name that allows you to pivot[03:40] Starting with dropshipping to test demand[05:37] Hiring help before scaling ad spend[08:09] Comparing traction between early SKUs[10:07] Electric Eye, Social Snowball, Portless, Reach & Zamp[16:29] Avoiding traps in commoditized markets[18:48] Educating retailers to build trust fast[22:25] Listening to demand before launching services[24:07] Turning internal wins into client services[26:22] Plugging the DTC and wholesale channelsResources:Subscribe to Honest Ecommerce on YoutubeFaire growth agency that helps brands thrive candidfounders.com/Comfy, vibrant animal socks that save the world's animals barekind.co.uk/Follow Lucy Jeffrey linkedin.com/in/lucy-jeffreySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    Global From Asia Podcast
    AI-Powered Ecommerce: Real-World Hacks & Advanced Seller Tactics with Michael Michelini

    Global From Asia Podcast

    Play Episode Listen Later Jun 23, 2025 39:40


    GFA 464. AI is transforming ecommerce with personalized recommendations, dynamic pricing, and 24/7 customer support. In this episode, Mike Michelini shares real-world applications, top tools, and actionable prompts to kickstart your AI journey—no matter your business size. The post AI-Powered Ecommerce: Real-World Hacks & Advanced Seller Tactics with Michael Michelini appeared first on Global From Asia.

    ai hacks ecommerce tactics sellers real world ai powered gfa mike michelini michael michelini global from asia
    Real Money Real Business Podcast
    RMRB 1097 - Building a Digital Product Business Making $12K per Month in the News & Education Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 23, 2025 13:03


    In this episode, Lauren talks to the seller of a digital product, eCommerce, and subscription business created in March 2014 in the news & education niche. Listen in to find out how the business makes an average of $12,986.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/84832 to learn more about this business.

    Global From Asia TV: Running an International Business via Hong Kong
    GFATV 464 AI-Powered Ecommerce: Real-World Hacks & Advanced Seller Tactics with Michael Michelini

    Global From Asia TV: Running an International Business via Hong Kong

    Play Episode Listen Later Jun 23, 2025


    For full show notes go to https://www.globalfromasia.com/ecommerce-ai-tactics/ The post GFATV 464 AI-Powered Ecommerce: Real-World Hacks & Advanced Seller Tactics with Michael Michelini appeared first on Global From Asia.

    Selling on Amazon with Andy Isom
    #457 - You Don't Need More Sales. You Need More Margin.

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 22, 2025 13:58


    Most Amazon sellers are addicted to revenue—but they're starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.   From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders.   Want personalized help identifying your margin killers?   Request a Free Amazon Brand Audit at: www.weavos.io

    Selling on Amazon with Andy Isom
    #456 - How to Avoid $45,000 Mistakes in Less Than an Hour

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 21, 2025 15:14


    How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights   Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You'll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning.   Whether you're stuck on what to sell, where to optimize, or when to scale—this episode will show you the power of sharp feedback at the right moment.   Book a consulting call here on my website: www.andyisom.com  

    Foundr Magazine Podcast with Nathan Chan
    569: The Email Expert - How to Get Your Customers Attention

    Foundr Magazine Podcast with Nathan Chan

    Play Episode Listen Later Jun 20, 2025 48:08


    In this episode, Rytis Lauris, co-founder of Omnisend, shares how he bootstrapped a leading email and SMS marketing platform used by over 125,000 eCommerce brands worldwide. He shares: • Why most ecommerce founders start email marketing too late • How to convert more website traffic into high-intent subscribers • The 2% of automations that drive 40% of ecommerce revenue • Why segmentation and personalization outperform batch-and-blast emails • Creative SMS tactics that build loyalty—not just conversions • His vision for how AI will transform martech in the next decade Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? ⁠⁠⁠Click here⁠⁠⁠ → Already selling and want to scale? ⁠⁠⁠Click here⁠⁠⁠ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → ⁠⁠⁠Click here⁠⁠⁠ Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. ⁠⁠⁠Click here⁠⁠⁠ to get started. Connect With Nathan Chan Instagram → ⁠⁠⁠Click Here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Connect With Omnisend & Rytis Lauris Rytis Lauris LinkedIn → ⁠Click here⁠⁠⁠⁠ Omnisend Website → ⁠⁠⁠Click here⁠⁠⁠ Omnisend Instagram → ⁠⁠⁠⁠Click here⁠⁠⁠⁠ Follow Foundr for More Business Growth Strategies YouTube → ⁠⁠⁠Click here⁠⁠⁠ Website → ⁠⁠⁠Click here⁠⁠⁠ Instagram → ⁠⁠⁠Click here⁠⁠⁠ Facebook → ⁠⁠⁠Click here⁠⁠⁠ Twitter → ⁠⁠⁠Click here⁠⁠⁠ LinkedIn → ⁠⁠⁠Click here⁠⁠⁠ Podcast → ⁠⁠⁠Click here

    Always Off Brand
    “Live from CANNE LIONS Festival” with Kiri Masters & Lauren Livak Gilbert

    Always Off Brand

    Play Episode Listen Later Jun 20, 2025 15:53


    Quick show today from France as Kiri Masters and Lauren Livak Gilbert send Scotty O a little update from the south of france at the big Canne Lions Creativity Show. You won't hear any recap quite like this one.Some great take aways along with giving Scotty O a hard time about AI. Enjoy Always Off Brand is always a Laugh & Learn!       FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Kiri Masters https://www.linkedin.com/in/kiri-masters/ Website: https://www.retailmediabreakfastclub.com/ Lauren Livak Gilbert  https://www.linkedin.com/in/laurenlivak/ Website: https://www.digitalshelfinstitute.org/ Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

    eCommerce Fuel
    Planning Epic Team Retreats

    eCommerce Fuel

    Play Episode Listen Later Jun 20, 2025 23:45


    Have you ever wondered how to pull off a team retreat that's actually fun, productive, and builds real connection? After years of trial and error, I've finally found a rhythm that works. In this episode, I break down exactly how we designed our recent team retreat in Mexico City, what made it a success, and some of the biggest mistakes I've made in the past (think: go-karts and back injuries). Listen in as I walk through our retreat schedule—from soaking in cliffside hot springs and taking a taco tour to having deep team conversations about AI and productivity. I talk about why your primary focus should not be productivity (even if that's tough as a founder), why food tours are criminally underrated, and how one cocktail mixing class turned into the most memorable night of the trip. I'll also share how I prep both myself and the team before the retreat, who I think should get an invite, and why renting an Airbnb beats hotel conference rooms every time. You can find show notes and more information by clicking here: https://bit.ly/4ldEMfg Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    Future Commerce  - A Retail Strategy Podcast
    Rewind: Don't Say Metaverse

    Future Commerce - A Retail Strategy Podcast

    Play Episode Listen Later Jun 20, 2025 53:32


    Welcome to Future Commerce Rewind, where we compare stories in commerce today to episodes from the archives. This week, we're playing back VISIONS speaker Justin Breton's 2024 episode on Walmart Realm.When Walmart entered immersive digital experiences, it wasn't chasing hype—it was rethinking how the brand shows up in everyday digital life. In this rewind from August 2024, Justin Breton, Director of Brand Experiences, shares how Walmart Realm launched as a gamified marketplace blending culture, commerce, and creativity.Since then, Walmart has scaled its virtual ambitions with “Walmart Discovered” on Roblox, real-world commerce in gaming, and the debut of “Walmart Unlimited.” What began as an experiment is now central to Walmart's immersive commerce strategy.CTRL+ALT+CARTKey takeaways:Walmart Realm was never about conversions; it was about discovery. Today, Walmart's investments in platforms like Roblox and Spatial have validated that focus, with real-world commerce now integrated directly into those ecosystems.Justin avoided the term "metaverse," even when it was a buzzword. Instead, his team focused on familiarity and ritual, and that framing holds up. The strategy now connects digital shoppers with creators, brands, and immersive experiences they already love.Walmart has scaled its creator-driven experiences, including collaborations with Drew Barrymore and Netflix, helping drive co-created virtual spaces that reflect real-world partnerships.The early embrace of immersive storytelling now informs Walmart's content commerce and livestreaming efforts, with shoppable moments and branded narrative arcs that feel more like cultural touchpoints than retail plays.With new initiatives like Walmart Unlimited and its expanded Spatial footprint, Walmart is setting the stage for a generation of consumers who see shopping as play, story, and community.Justin joined the lineup of speakers at VISIONS Summit: NYC this summer. Subscribe to our newsletters and check out our recap on Insiders to catch highlights from the event.Associated Links:Explore Walmart RealmCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

    Side Hustle School
    Ep. 3092 - TBT: Digital Sticker Sales Skyrocket to $500K

    Side Hustle School

    Play Episode Listen Later Jun 19, 2025 6:09


    In this week’s Throwback Thursday feature, revisit how a graphic designer turned her digital sticker packs for note-taking apps into a $500,000 eCommerce empire. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

    Selling on Amazon with Andy Isom
    #454 – Outsource vs. In-House: What Actually Makes You More Money?

    Selling on Amazon with Andy Isom

    Play Episode Listen Later Jun 19, 2025 23:09


    Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.   Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.   This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.   Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    #812 From Struggling Plumber to $57K MRR w/ Tom Richards

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Jun 19, 2025 44:23


    From hating life on a Sydney construction site to building a $57K/month agency from Bali, Tom Richards—founder of PlumbElec Marketing—has lived the remote founder arc. In this episode, he shares how niching into plumbing and electrical businesses helped him scale fast, why Google Maps still dominates local SEO, and how he balances agency life with lifestyle design. You'll hear Tom's take on ChatGPT use cases, the best tools for founder efficiency, and whether he's ready to scale or keep things lean and profitable. Plus, Dan breaks down what might be the most reliable location-independent income roadmap in 2025. LINKS: Connect with Tom (https://www.linkedin.com/in/tom-richards-au/) Daily Huddle template (http://bit.ly/4ea6MOf) The 4-Hour Work Week by Tim Ferriss (https://fourhourworkweek.com/) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) 22 free resources for founders (https://tropicalmba.com/resources) Connect with 1,000+ generous global entrepreneurs (https://dynamitecircle.com/) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) CHAPTERS: (00:02:18) From Plumber to Agency Founder (00:04:07) How Tom Built His First Client Base (00:04:58) $57K MRR and the Current Team (00:07:23) Why Tradespeople Are the Best Clients (00:09:51) Transitioning from Daily Huddles to Weekly Calls (00:12:14) The Real Numbers Behind Tom's Retainer Model (00:13:38) Hormozi's 1-1-1 Model in Real Life (00:18:50) Surviving the SEO Upheaval in 2025 (00:19:25) Why Google Maps is Still Gold for Local SEO (00:23:34) How to Use Case Studies to Supercharge Cold Outreach (00:25:59) Should You Scale Your Agency or Stay Lean? (00:31:31) The Most Reliable Remote Income Roadmap (00:35:31) What Agency Life is Really Like (00:39:28) Tom's Favorite ChatGPT and AI Tools (00:41:04) Bali vs Thailand: Which Is Better in 2025? CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) The Brutal Truth About Business Exits with Rob Walling (https://tropicalmba.com/episodes/brutal-truth-about-exits) 1,000 Customers from One Channel (https://tropicalmba.com/episodes/1000-customers-one-channel) The First 1,000 Days of Running an Agency (https://tropicalmba.com/episodes/1000-days-running-agency?rq=agency)

    Always Off Brand
    “The Ecommerce Roadmap We All Need To Hear!” with Rachel Tipograph

    Always Off Brand

    Play Episode Listen Later Jun 19, 2025 53:28


    Oh boy, this gues is a superstar! The CEO/Founder of MikMak, Co-Host of Brave Commerce and regular contributor for Bloomberg, Rachel joins the show to talk about AI, Social and Live Commerce along with where ecommerce should sit in organizations. She plays, "What's That Keyword?” and much more. Always Off Brand is always a Laugh & Learn!       FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Rachel Tipograph:  https://www.linkedin.com/in/racheltipograph/   Company Website: https://www.mikmak.com/ Podcast: BRAVE COMMERCE - https://podcasts.apple.com/us/podcast/brave-commerce/id1533192188 Quickfire Podcast Network Shows: Brain Driven Brands  YouTube: https://www.youtube.com/@SarahLevinger Apple: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.