Social Media Insider: Social Media Marketing | Facebook Marketing | Digital Marketing

On this episode, I interviewed Morgan Kling. Morgan is the principal consultant at Market Boost Influencer Marketing and the proud owner of CloutHQ, an Influencer database used by businesses all over the world to find and partner with high profile influencers in an effort to streamline outreach efforts. Morgan gave us an inside look to what the world of influencer marketing looks like, how to get started as an influencer, and how to partner with brands. He also gives insight into what brands need to know when they are sourcing Influencers for their marketing campaigns. CloutHQ Get in touch with Morgan here--> morgan@marketboost.biz

Optimizing your Facebook ad design is an important part of your ad campaign. With the right audience and the right ad design, you can have a very successful Facebook ad campaign. This episode is packed with quick tips and strategies for optimizing your ad design so that you can stand out in your niche while keeping your budget in check. Here's the social media dimensions chart we created. It's been updated for this year. https://mediacrate.social/your-best-guide-for-social-media-sizes-2019/ Here are a couple of the best free stock photo sites I've seen out there and use regularly. https://unsplash.com/ https://www.pexels.com/  

In this episode I breakdown the different sections of a Facebook Business page. You'll learn how to set up your page properly and how to optimize it so that you can reach and engage with your audience. You know how important it is for your business to be on Facebook. That's why we created an episode that outlines the step-by-step actions you need to take to master the platform and optimize your Facebook page.  

On this episode of the Social Media Insider talking all things Pinterest and why if you’re running a business you should be using this platform. Our guest: Meagan Williamson is known by many as the Queen of Pinterest and has built an agency around the platform. Working with bloggers, influencers and corporations to service their accounts, create content and reach new audiences through pinning. Pinterest use among Businesses is on the rise has changed the way we think about the platform. Meaghan breaks down why if you're a business owners B2B or B2C why you need to be using the power of Pinterest to market your products or services. Get in touch with Meagan. Website Pinterest Instagram Facebook Pin Potential (Pinterest Course) More About Meagan: Toronto-based blogger and influencer Meagan Williamson provides custom Pinterest consultation services to brands and bloggers. As one of the top Pinterest users in Canada, Meagan brings a wealth of first-hand experience in how to maximize influence and user engagement in a genuine and natural manner. Using a combination of personal experience, organic methods for increased reach and influence, as well as current best practices, Meagan has assisted brands and bloggers in achieving success on Pinterest.

In this episode, we break down some of the tips and tactics that you can use for your next online sale. We had originally created this post to help shop owners optimize their social media pages and posts for Black Friday and Cyber Monday but here's the truth, these tips can (and should be) applied to any online sale regardless of the time of year. To read to full blog post click here! Here's a quick snippet: Black Friday and Cyber Monday are almost here! Are your online store and social media accounts ready for the biggest online sales event of the year? We've put together 6 simple things you can do right now to make sure that you don't miss any opportunities to dominate this Thanksgiving weekend! Hope you enjoy the episode.

We’re talking marketing optimization. More specifically, how your business can benefit from using SEO, Paid search and Facebook remarketing within your strategy to generate leads and increase traffic to your web stores, blogs, landing pages, etc. Andrew McBurney is the owner of McBurney Marketing, a niche specific SEO and paid ads service. Andrew has nearly 5 years in the business helping companies increase their web traffic through different SEO tactics as well as Google and Facebook advertising campaigns. Andrew is the king of search (at least in my mind) and I’m excited for you to learn from him! Get in touch with Andrew! Andrew@mcburneymarketing.com https://mypracticepartner.net/  

We sat down and spoke with the Marketing Director of The Oshawa Centre, a 1.25 million sq. foot facility about their various marketing campaigns. More specifically, their most recent influencer marketing campaign and what they did to leverage influencers to increase sales and traffic to the mall. Charly Wellings-Gray works for a company called Ivanhoe Cambridge which is a property management company and main developer for mega malls and shopping centres around the world. Charly is the Marketing Director of the Oshawa Centre, a 1.25-million square feet facility about 30 minutes east of Toronto Canada. The Oshawa Centre is one of Ivanhoe’s largest shopping centre in Canada rivaling Vaughan Mills & Mapleview in Burlington, ON Catch up and see the campaign at www.oshawacentre.com MEDIA & MARKETING INQUIRIES Contact Charly Wellings-Gray, Marketing Director, Oshawa Centre charly.wellings-gray@ivanhoecambridge.com   Girl Talk Empowerment Katie Zeppieri @katiezeppieri The Learner Observer Thalita Murray @thelearnerobserver Isla Pearl Susan Elstob @islapearllife

Instagram released a pretty in-depth look at their algorithm and how it works. There has been lots of speculation behind the social network's practices and they have given us a behind-the-scenes look at how it actually works so that you can reach more people!

What is IGTV? IGTV is Instagrams brand new long-form video platform. In an effort to further compete with YouTube and Snapchat, Instagram released the platform to give creators and filmmakers a new safe haven to share their content. What makes it different? Anyone can use it! Personal, as well as business accounts, can use the platform and share content (at this point) of durations up to 10 minutes and 60 minutes for some larger accounts. What makes it extra special is that all video on the platform is filmed and uploaded as vertical footage. That's right. No square and no landscape. This is something YouTube had the opportunity to jump on at least a year ago but failed to do so and in our opinion, missed the boat. On the podcast we're unpacking everything we know so far and can say that we're really excited about what we see so far. What are your thoughts on the new host? Send us an email and let us know what you think! info@mediacrate.social

What do web designers know about social media anyway? Our guest, Kyle Dutka, owner and co-founder of Pb+j has something to say about that. Listen to hear how this digital marketing and web design agency is using social media to move the needle within their social media strategy. Kyle also co-owns the sub-brand, KingxPortland, a subscription-based sock service for men and have used some unconventional methods to sell their products online and get in front of their ideal customers. Find out more and connect with Kyle and his team at addpbj.com. You can also catch them on social here. Facebook Youtube Here's that post we were talking about with Mr. Prime Minister himself.  

Which marketing strategy is best for your business? Is inbound marketing for you? With so many channels to choose from and tests to run to determine which works best we thought we'd help you by outlining the benefits of adopting an Inbound marketing approach vs. the traditional outbound efforts many businesses still use today. Our guest Andrea Moxham is the owner and Inbound Marketing Strategist from Horseshoe + co. Andrea is a Hubspot certified consultant and what makes her unique in her role is that she’s been on the agency side providing support for both enterprise, corporate, and small business clients and determined pretty early in her career that the starting her own agency was not only attainable but something that was on her radar. Don't forget to rate and review this episode! If you found the show beneficial, share with a friend! info@horseshoeco.com www.horseshoeco.com

You’re busy working that 12 hour ‘life of an entrepreneur’ shift (because contrary to what they told you managing a business is hard work), barely have enough time to develop relevant content, competitor social media channels, on the other hand, are bustling with loads of content and you’re just sitting, phone in hand and wondering – where do I start? A few years back and we were like you, the tedious task of consistently churning out relevant social media content was overwhelming, every social media (good/bad) storm took us unawares and slowly, but steadily our social media game was slipping to obscurity. Then came our saving grace and its name was a social media content calendar. Why you should have your own social media content calendar If the potential to take your social media journey from a string of randomized posts to an intricately articulated social media campaign isn’t reason enough for you to adopt a social media content then perhaps the following should convince you. Here are the ones we talked about in the show. Coschedule HubspotAsana

Is social media getting the better of you? Are you going out of your mind trying to manage your businesses social media platforms? We've put together a list of the Top 15 Social Media Apps You Need to Know About! HootSuite Evernote Hubspot MeetEdgar Adobe Photoshop TouchRetouch Adobe Premier Clip Quik Clips IFTTT TweetDeck Buffer Social Oomph Sendible MavSocial These are our favorite social media marketing apps that make our jobs much easier. What are yours?

Far from its humble beginnings, when it was just a platform to connect with friends and family, social media has now evolved into a vibrant hub with limitless possibilities – possibilities that when exploited could yield potentially disruptive results. Just ask BT, in 2015, on the backdrop of an improved social media customer service the company managed to deflect a whopping $2 million in operational costs. The benefits of social media, however, go past increased savings. As a business owner, it is a potent tool that can take your brand from ‘small-business’ to ‘international brand.’ Just how you might ask? Well, read on to find out! Here are some of the tools we talked about. BuzzSumo Hootsuite 1. Increasing your brand exposure  2. Relating better to your clients 3. Boosting your SEO and website traffic 4. Developing efficient business strategies  5. Social media can help your business convert leads 

Social media marketing describes the process of directing traffic and attention to your brand or business through various social media sites. The term “social media” itself is an umbrella term that refers to websites or software that provide different social actions and encourage community involvement. Here’s an example, Instagram is a site designed so that users can share images that they feel represent their business and brand voice. Similarly, Twitter is a social site that lets people share short messages or updates with their followers. When it comes to social media marketing, here are three ways to take control and help your business stand out. Establish who your marketing is and establish brand personas for these customers so you can create content they are already looking for. Remain consistent across all your social media platforms. From your website to emails to your Facebook profile, there should be an easily recognizable theme and brand voice Create content for the end user, not for search engines. Creating high quality, relevant content that people engage with and find value from will be the difference between your content going viral or taking a nosedive. If you’re stuck or even unsure where to start, get in touch. We’ll be happy to help you with figuring out your strategy.