POPULARITY
Back in November of 2024, Cee and Tiff held a session at the Ontario Craft Brewers Conference with Jonathan Barraball of Royal City and Ram McAllister of Fairweather Brewing in Hamilton, ON. It was titled "How To Market Your Craft Brewery Using Social Media in 2025", and it felt like it could be a valuable session to recreate for the podcast. They did a deep dive into all things social, including the 4 C's of Social Media Growth, high level best practices (profile optimization, platform options, content formats, community > virality, storytelling), consistency, the roles of a Social Media Manager, how to use a Content Calendar, how to create Content Pillars, how to stay consistent on social, how to up the quality of your content, content creation tools and software, clarity and community, AI and automation tools, how to lean into the current tariff situation, and attracting a new wave of craft beer drinkers. They got into some local gems - Steam Whistle Pilsner, Tooth & Nail Vim & Vigor, and True History The Tmavé. Here are the references mentioned in the podcast: - High Season Co. YouTube: https://www.youtube.com/highseasonco - How to Create a Social Media Strategy from Scratch in 2025 (Step-by-Step): https://www.youtube.com/watch?v=d-nDgTm82As - How to Create Content Pillars for Social Media | Follow this EASY Content Pillar Strategy!: https://www.youtube.com/watch?v=5wDGFEDx414 - Social Media Planning & Content Tracker: https://www.highseasonco.com/social-media-planning-content-tracker [use code BAOSFREE for free download] - SubMagic Caption Software: https://submagic.co/?via=highseason [10% discount] - ChatGPT Instagram Content Planning & Creation Guide: https://bit.ly/HSChatGPTContentGuide - ManyChat Instagram Automation Software: https://manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=HighSeasonCo&utm_content=youtube [30 days free Pro Plan] - Flodesk Email Software: https://flodesk.com/c/HIGHSEASONCO [50% off for one year] BAOS Podcast Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
This week we continue our workshop series with the incredible Karey White, diving into the process of turning ideas into engaging content. Karey shares her journey of implementing a content strategy, from identifying brand pillars to organizing a content calendar. She breaks down her recent posts, showing how authenticity and simplicity can make content creation more effective and enjoyable. If you've ever felt stuck on what to say or how to structure your content, this episode is packed with practical insights to help you connect with your audience in a meaningful way. Let's dive in!
In this episode, I'm joined by Sophie Hunter to share 10 must-try content ideas that will help you attract more clients and grow your business. We're diving into simple, actionable strategies, from Instagram stories to live streaming and collaborations, that will engage your audience and drive REAL results—without overcomplicating the process. Tune in to learn how to make marketing fun, effortless, and most importantly—effective!Want to consistently fill your calendar with high-end branding clients? Visit https://angiemcpherson.com/booked to save your seat for my free LIVE class, 3 Secrets to Booking Out Your Branding Photography Calendar! I'm excited to equip you with actionable tips to elevate your marketing strategy, keep your calendar booked, and boost your revenue in 2025!I'm only a DM away on Instagram:https://instagram.com/angiejanineConnect with Sophie Hunter on Instagram:https://www.instagram.com/sophiekhunterphotography/Sophie's Content Calendar of Ideas:https://sophiekhunter.myflodesk.com/2025contentcalendarofideas For full show notes and links from today's episode, visit:https://angiemcpherson.com/37
We're shaking things up with a hands-on, workshop-style episode featuring Karey White—our operations ninja and newly licensed agent. Kristi walks us through her process for batching social media content, using Karey's brand and emails as real-world examples. We break down the essentials—defining brand pillars, brainstorming ideas, and mapping out a content calendar that actually works. She tackles common struggles like writer's block and overthinking the algorithm, reminding us that authenticity always wins. Whether you're starting from scratch or refining your strategy, this episode is packed with actionable tips to help you create engaging content with confidence. Stay tuned for part two, where we'll go even deeper into her content calendar strategy. You won't want to miss this. Let's dive in!
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! You'll learn how to leverage content that educates, engages, and entertains) as well as how to build authority through intentional macro content.Say goodbye to posting endless supplier content that isn't serving your business! Also, creating a strategic content calendar aligned with seasonal patterns can eliminate the weekly stress of "what to post," plus I'm sharing my inside scoop on repurposing one piece of content into multiple marketing assets using AI as your BFF. Get ready for practical tips to help you work smarter, not harder, while positioning yourself as the go-to expert in your travel niche! Questions this episode answers:What content strategy helps travel professionals build authority in their niche? Why should travel agents stop posting supplier content on social media? How can travel advisors repurpose content to maximize their marketing efforts?How do you create a travel business content calendar that aligns with seasonal trends? How can AI help travel entrepreneurs automate their content creation process? What content creation mistakes are hurting travel advisor business growth? How to create educational travel content that positions you as an expert?Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Do you ever wonder why your content feels like a last-minute mess, even with a plan? I've been there.In this episode, I'm sharing my double content calendar trick—a game-changer that keeps my brand strong and stress low, no matter what life throws at me. It's a 90-day overview for big-picture clarity, plus a two-week sprint to stay ahead. Think spring skincare posts or Mother's Day florist reels, all prepped without losing it.I'll show you how I carve out space to create, so no one else steals it first. This isn't vague, wishy-washy advice—it's the gritty, practical stuff I use myself, and it's straight from the heart of my Contented course.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.
I was asked to join a panel for Riverside's event "Content Repurposing: Turn 1 Conversation Into a Full Content Calendar" along with Emily Kramer (MKT1) and Ross Simmonds (Foundation Marketing). 1900 people registered! Really fun conversation and great group.We discuss: What to consider before creating content with repurposing in mind Step-by-step how to recycle and repurpose your content Which posts and methods have worked best The tools and automations to use for repurposing How to decide when, where and what to publish and moreSee the video version here: https://riverside.fm/webinars/content-repurposing-turn-1-conversation-into-a-full-content-calendarFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: www.linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
Text Kristen your thoughts or feedback about the showWhat is a content calendar and why should you create & maintain one for your biz?This episode will answer both of these questions! AND I'll guide you through how to create your own content calendar for FREE using Asana. Tune in to learn how a content calendar can be a game-changer for your business strategy.If you're more of a visual learner and want to follow along in writing, go to kristenlettini.com/calendar and I'll send you the written “how to” version of this :) *** Freebie alert! Build Your Lead Management Fairytale Workflow with 17hats Say "goodbye" to inbox chaos and "hello" to streamlined lead management that saves time and boosts your business. This free guide will walk you through how to build a lead management workflow with 17hats'.
If creating content makes you want to scream into a pillow or run in the opposite direction, you're not alone.
Is your podcasting routine feeling more like a rollercoaster than a smooth ride? Are you constantly scrambling for episode ideas, or missing publishing deadlines? If you answered yes, you're not alone. Many podcasters struggle with consistency and content planning. But there's a simple solution that can transform your podcasting experience: a content calendar. Today I'm sharing why you should have a content calendar, no matter your level of expertise in podcasting, how to plan for the unexpected bump in the schedule, and more. This week, episode 191 of Listeners to Leads is about creating a content calendar for your podcast! In this episode of Listeners to Leads, I'm sharing the importance of planning out your podcast content for consistency and actionable steps you can take right now to find the method of organization that works best for you. I also chat about the following: How a content calendar can help podcasters maintain a consistent schedule.The importance of planning promotional activities, cross-promotions, and social media posts.Finding the project management tool that's right for you and your workflow.Planning ahead for unexpected circumstances and being flexible.Don't forget to check the links below for all the resources listed in today's episode!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Podcast Workflow ChecklistPodcast Launch ChecklistPodcast Strategy ApplicationProud member of the Feminist Podcasters Collective.
It's time to enter your 1M era on Instagram & GROW on Instagram as a content creator in 2025!! Today Tess is breaking down a 30-day Instagram content calendar, strategy & more (based off the 3-month Winter 2025 content strategy) that we're all doing together to grow on Instagram in 30-days - and we're unpacking the Instagram algorithm & how it *actually* works in 2025!FREE CONTENT CALENDAR & CAROUSELS TEMPLATES: https://www.busyblooming.ca/free-30-day-instagram-calendar3-month winter content strategy: https://youtu.be/MqIs7mv6iKILet Clickup help you get more done than 99% of people. Go to https://tryclickup.co/tessbarclay and use my code YOUTUBE to get started for free. If you love Clickup, my code will also give you 20% off for your first year on unlimited and business plans. Offer doesn't expire if you decide to upgrade.⋒ TIME STAMPS ⋒00:00 Intro2:50 Part 1: Your foundation for 30-days5:26 Part 2: Content calendar6:33 The content pillars11:42 Mental health note12:45 How much do you need to post to grow?14:28 What is "good" content for Instagram?17:02 How to post on IG in 2025 (schedule vs. manual)18:16 How to create Instagram carousels18:31 How to create Instagram Reels19:41 The 2025 Instagram algorithm 10123:58 How to get more reach on Instagram⋒ BUILD YOUR VISION ⋒Workbook (Use code: YOUTUBE for 30% off!): https://www.busyblooming.ca/product-page/video-workbook-content-strategy-brand-business-builderVideo to set your foundation/vision: https://youtu.be/2b4OPL4Tl7M⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒
It's time to enter your 1M era on Instagram & GROW on Instagram as a content creator in 2025!! Today Tess is breaking down a 30-day Instagram content calendar, strategy & more (based off the 3-month Winter 2025 content strategy) that we're all doing together to grow on Instagram in 30-days - and we're unpacking the Instagram algorithm & how it *actually* works in 2025!FREE CONTENT CALENDAR & CAROUSELS TEMPLATES: https://www.busyblooming.ca/free-30-day-instagram-calendar3-month winter content strategy: https://youtu.be/MqIs7mv6iKILet Clickup help you get more done than 99% of people. Go to https://tryclickup.co/tessbarclay and use my code YOUTUBE to get started for free. If you love Clickup, my code will also give you 20% off for your first year on unlimited and business plans. Offer doesn't expire if you decide to upgrade.⋒ TIME STAMPS ⋒00:00 Intro2:50 Part 1: Your foundation for 30-days5:26 Part 2: Content calendar6:33 The content pillars11:42 Mental health note12:45 How much do you need to post to grow?14:28 What is "good" content for Instagram?17:02 How to post on IG in 2025 (schedule vs. manual)18:16 How to create Instagram carousels18:31 How to create Instagram Reels19:41 The 2025 Instagram algorithm 10123:58 How to get more reach on Instagram⋒ BUILD YOUR VISION ⋒Workbook (Use code: YOUTUBE for 30% off!): https://www.busyblooming.ca/product-page/video-workbook-content-strategy-brand-business-builderVideo to set your foundation/vision: https://youtu.be/2b4OPL4Tl7M⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒
Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy. CREATING POWERFUL VIRTUAL EVENTS Free Gift: Simple, Profitable Virtual Events Checklist www.PodcastTalentCoach.com/eventschecklist Virtual Events Bootcamp www.PodcastTalentCoach.com/virtualevents When I first started with virtual events, I went the webinar route. I tried it over and over again. In October of 2021, my strategy changed. I had launched a webinar that month to promote my Podcast Launch Accelerator program where I help people launch their podcast in 30 days. I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that. Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%. Unfortunately, of the 10 that attended, nobody purchased. This is when I started second guessing my strategy. Webinars just weren't working for me. Then one day I discovered workshops. Instead of doing 90-minute webinars, I pivoted to 3-hour workshops. I was helping people implement what I was teaching. On my first workshop, I had nine people attend live. Of the nine people in the workshop, four purchased my program. I was going deeper and delivering more value. That was converting into sales. Creating virtual events is all about developing the right strategy. MARKETING VEHICLE My goal is to help you use your podcast as a marketing vehicle for your business. And in order for it to be an effective marketing vehicle for the business, we need to understand what our year looks like in the business. To begin, define what you're trying to accomplish, and how you're trying to accomplish it. We talk so much about our podcast being a powerful marketing tool, because it can create those powerful relationships with your listeners. Your content can bring listeners into the top of your funnel. As you tell stories on your podcast, you walk listeners through the process of getting to know, like, and trust you. You get them started with your content through your lead magnet, and then get them to a sales call with you. So, how do we create content with a purpose that leads toward landing more clients? When people begin to create their podcasts, they just say, "Oh, I need record an episode this week... What am I gonna talk about?? They create the episode. Then at the end, they're say, "Hey, if you wanna have a call with me, sign up. Here's where you can find my calendar link." The content and the call to action really don't connect well together. Let me show you how to create a plan that will help you build a cohesive marketing plan using your podcast. VIRTUAL EVENTS TO ENROLL With your cohesive marketing plan, the first thing we need to understand is what we're trying to market. If we are creating content that helps us market what we sell, when do we sell it? When are your enrollment events and sales conversations? Now a lot of times when you're selling your coaching program, you will do it through one-on-one calls. If you're just randomly bringing those calls in, you can't plan. This week, you might have 3 calls. Next week, you might not have any. And the next week, you might have 4, and then you might have 1. What I'd like to see you do is figure out how we can create more of those sales conversations at one time. So as you look at the year, plan out where your sales and enrollment events happen. That could be maybe through a webinar. You might create a workshop. Your enrollment event might be a variety of other virtual events. So you're inviting everybody to an event. And at the event, you invite attendees to book a call with you so you can help them explore what it is that you help them do. When you're booking calls with prospective clients every day throughout the year, it's tough to get in a rhythm. But if you batch those calls through virtual events, you can do your sales calls in a week and begin to get a rhythm going. MORE EFFECTIVE Rather than trying to get a call here and a call there, let's see if we can get a batch of calls in at one time so that we're creating a master plan for your content throughout the entire year doing a few virtual events. So maybe you're doing a few big, virtual events once a quarter or 3 times a year, where you're inviting an entire group to come and have a conversation with you. You don't necessarily need to do webinars. I found it difficult in the 10 years that I was doing a lot of one-on-one strategy calls with podcasters. They would trickle in here and there because I would create the content on the podcast, and then I would invite people to a call. When I pivoted and I started to do virtual events, I would create a workshop or a a training that would happen maybe once a quarter. I would get a lot of people to that, and invite those people to have calls with me. Now they've kind of experienced what coaching with me is like, and they're more apt to sign up for a call to have that conversation with me and have that strategy call with me. VIRTUAL EVENTS GIVE A SAMPLE I found it much more effective to get people on the phone that way, because they've already experienced what I have to offer. When you take people straight from your podcast to a strategy call, it gets a little scary because they're going into the deep end one-on-one with you. In their gut, they feel like it's gonna be a big hard sales pitch, and they're not gonna be able to figure out how to get out of it. And they're gonna get roped into a $1,000 program that they didn't really want. And so they just don't sign up for the call. When you offer them to come to virtual events, they come to the events with other people. there's safety in numbers. So they don't feel as apprehensive to come to virtual events as they would straight to a one-on-one call. When they get to the event and they see how you operate and they see how you flow and what you're all about, then they're more likely to sign up for that one-on-one call with you so you can see how you can help them. You both can see how the two of you get along in your coaching. ENROLLMENT VIRTUAL EVENTS So first, determine where your sales and enrollments events are going to happen. It doesn't matter to me how many you do. But what I'd like you to do is be intentional about when you're doing them and what you're trying to accomplish. So if we remember that most podcast episodes get the bulk of their downloads and listens in the first 30 days after they're released, we can now start to work backwards as we're creating your content calendar and marketing plan. Once we set the event date, and we know that the podcast gets most of its downloads in the first 30 days, we can start to figure out when to promote the event using our podcast. This will help us use our podcast in the most effective way. Work backward from your event date to figure out when to promote it on the podcast. You want to start teasing the event roughly eight weeks in advance. If my event is happening on April 1, I want to start teasing it on February 1st. Create some anticipation. And then about six weeks in advance, announce the event with full details. Have the registration page up and running. Begin enrolling people in the event. Six weeks gives people enough notice that the event is coming and let's them get registered for it. YOUR REGISTRATION PAGE One thing that I do is always use the same URL for my event. So if you want to register for any of my events, I always put the event at the same URL. So if you go to podcasttalentcoach.com/workshop, you'll find my Audience Explosion Blueprint workshop. I will update that page with the new dates and details for each new workshop. I always do is use that same URL. If I'm promoting it on February 15th for my April 1st workshop, somebody listening to the podcast on May 1st can visit that URL with the new dates on it. So even if they're listening past the date of the event, it will have the current event up there. Then four weeks out from the event, set the deadline and create some urgency to get people registered. Create that deadline and start creating some urgency four weeks out. During these last four weeks, focus on the outcome of your virtual events and create urgency. Get people registering to be part of the event. And then at the event, you can invite people to have call with you. So over these 8 weeks, we're teasing, we're announcing, and we're creating that urgency. Then, repurpose your your podcast content and be visible. YOUR VIRTUAL EVENTS So, how do you create your virtual events? That's what our guest is helping us with today. Janelle Anderson is known as the Virtual Events Visionary helping coaches and experts create and host simple, profitable virtual events to massively scale their business. She is a Certified Professional Coach, 7-time bestselling author, and renowned speaker who is on a mission to empower her clients to thrive and prosper so they can transform the lives of their clients. Janelle has had the honor of helping hundreds of clients transform their lives and now is on a mission to help hundreds of coaches prosper in their businesses so they can transform thousands of lives. Today, she is going to help us use the virtual events strategy grow our businesses. Free Gift: Simple, Profitable Virtual Events Checklist www.PodcastTalentCoach.com/eventschecklist Virtual Events Bootcamp www.PodcastTalentCoach.com/virtualevents If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
This week, Jenni and Virginia Davidson from Little Green Light wrap up their mini-series about the most effective ways to thank donors by focusing specifically on how to thank new donors for their first gift to start building a long-lasting relationship right away. Then Jenni shares her five-step process for creating digital marketing content calendars that nonprofits can use to strategize their social media posts, email newsletters, and/or blog articles for the entire year of 2025 so you never have to feel rushed to put something together last-minute. In this episode, we mention a few resources you may want to check out! — Find Little Green Light's Free Resources: www.littlegreenlight.com/jenni — Complete customizable digital content calendar template for 2025: nonprofitjenni.com/coursesandmore/marketing-communications-calendar — Use coupon code ‘POD10' on Jenni's website for a 10% discount! — Get my once-per-week email newsletter: nonprofitjenni.com/subscribe Produced by Ben Hill Sound Music by Emily Summers ©2025 Nonprofit Jenni. All Rights Reserved.
On episode 530 of Delivering #MarketingJoy, Nick Kraus joins us to talk about his book The Sharkbite Method, the power of the content calendar, and how to measure your ROI on marketing and advertising. Watch now!
Welcome to Episode 159 of the EmpowerHer Business Accelerator Podcast! In this final episode before Christmas, your host, Philippa Channer, answers your pressing questions about content strategy and planning. We're wrapping up our December series with a Q&A session that dives deep into staying consistent, understanding your audience, and keeping content fresh. Episode Summary: Philippa tackles key questions on: Staying Consistent with Limited Time: Tips include batch content creation, repurposing content, using a content calendar, and setting realistic expectations. Identifying the Best Content for Your Audience: Learn about understanding your audience's preferences, experimenting and measuring results, and using diverse content types to reach various audience segments. Generating Fresh Content Ideas: Explore leveraging content pillars, asking your audience for feedback, revisiting and repurposing old content, and keeping an eye on industry trends. The episode is packed with actionable advice to refine your content strategy and prepare for a successful 2025. Timestamps: (00:00) Introduction and Holiday Greetings (01:10) How to Stay Consistent with Your Content Plan (04:30) Identifying the Best Content for Your Audience (06:45) Generating Fresh Content Ideas Without Running Out (12:30) Leveraging Trends and Reusing Old Content (13:45) Closing Remarks and 2025 EmpowerHer Program Launch Special Announcements: EmpowerHer Program Launch: Starting January, this transformative program helps female entrepreneurs level up their marketing and business strategies. Learn more here: www.empowerherap.com Free 30-Minute EmpowerHer Discovery Session: Explore your needs and see if EmpowerHer is the right fit. Book now: Schedule Here. Happy holidays! Enjoy a well-deserved break, and come back refreshed for the new year. Subscribe for regular content on developing a marketing strategy. Connect with us: LinkedIn Facebook Instagram Email: info@channer-consulting.com Thank you for joining us this week! Remember, the content strategy is your secret weapon for growth and connection. Have a joyous holiday season, recharge, and join us in the new year for more empowering discussions. Keep shining, and see you in 2025!
Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO. In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the essentials of creating a sustainable content plan for solopreneurs. She emphasizes the importance of staying organized, consistent, and aligned with business goals. Philippa outlines steps for planning content around key pillars, setting realistic publishing frequencies, and mapping out a content calendar. She also highlights the benefits of repurposing content and tracking progress. Additionally, Philippa announces upcoming events, including a giveaway and the Empower Her Power session starting in January. This episode offers valuable insights for solopreneurs aiming to enhance their content strategy and marketing efforts. Whenever you are ready, here are some ways that we can help you: Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com
Send us a textIn this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her nearly 20 years of marketing expertise and discusses her approach to content management and strategic planning.What you'll learn in this episode: How to align your content strategy with business goals. Key components of a flexible and effective content calendar. The three pillars of content: educate, entertain, and relate. Tools and tactics for tracking performance and adapting to trends. Practical methods for staying agile and responsive in content creation.Tune in to gain actionable insights that will elevate your content marketing game!
96 | Die Weihnachtszeit steht an und es gibt viel zu tun in den nächsten Wochen.Deshalb teile ich mit dir in dieser Folge, warum und wie ich jetzt schon meinen Start in 2025 plane, um mir den Stress aus den Feiertagen rauszunehmen und um abgesichert und mit frischen Buchungen in's neue Jahr zu starten. Wir sprechen über die Themen Content Strategie, Black Friday & Neujahrs-Aktionen und Klarheit über deine Angebote.Außerdem erzähl ich dir, welchen großen Fehler ich bei der Planung für 2024 gemacht habe, der mir Umsatz & Kund:innen gekostet hat - und wie du ihn vermeidest.. . . . . . . . . . . . . . . . . . . . . . . .Mehr Infos zum 2025 Strategy Bundle:https://mutmarketing.thrivecart.com/2025-strategy-bundle/?coupon=BUNDLE2025Bei Buchung bis inkl. 30.11.2024 oder bis alle Slots gebucht sind, bekommst du zu deiner Strategy Session den Self-Study Kurs CONTENT FLOW sowie den 2025 CONTENT CALENDAR (den es noch gar nicht zu kaufen gibt) for free on top!Nur 5 Plätze im Dezember:KLICK HIER für mehr Infos >>>. . . . . . . . . . . . . . . . . . . . . . . .Wenn du mit mir zusammenarbeiten möchtest, dann melde dich am besten direkt hier:https://mutmarketing.at/work-with-me/oder via Email an hello@mutmarketing.at.Alle Kurse findest du hier:https://mutmarketing.at/products-classes/. . . . . . . . . . . . . . . . . . . . . . . .INTRO:Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/andrey-rossi/seize-the-dayLicense code: PHWYGID1EUO06E52. . . . . . . . . . . . . . . . . . . . . . . .Welcome To Bold Biz Diaries!
Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you. In this episode, we discuss: Why understanding your audience is the first step The importance of a simple, strategic calendar Revisiting and updating content How AI can help you Dive in: [05:18} eCommerce content has short shelf life challenges. [08:09] Create content pillars based on key topics. [13:19] Understand audience motivations for targeted marketing. [14:17] Visualize and understand your ideal customer. [17:29] eCommerce changes fast; prioritize simple content planning. [19:03] Feel free to use AI for generating ideas but make sure to make the content your own. [20:23] Insider Tips from Abby! Find the notes here: https://keepopt.com/231Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
TIS THE SEASON! On today's episode, we are chatting about preparing your seasonal social media content calendar for your brand or business, discussing essential strategies that can help you effectively plan and optimize your online presence.
Send us a textGet ready for 2025 with powerful content planning tips! From reviewing past successes to setting clear goals, optimizing for SEO trends, and repurposing old posts, discover how to kickstart your blog strategy and attract your ideal clients.
LISTEN TO THIS IF YOU'RE TRYING TO GET INTO A ROUTINE OF BUSINESS PLANNING & HAVE NO IDEA WHERE TO START I walk you through my step-by-step process, breaking down how I plan annually, quarterly, monthly, weekly, and daily to stay organized and on track. Each stage has its own focus—whether it's setting big-picture goals for the year, creating a promo calendar, mapping out content, or simply brain-dumping tasks for the week. I also share tips for time-blocking and keeping creativity and fun in the mix while managing your business growth. Tune in to hear my personal approach to staying focused, hitting revenue goals, and maintaining balance. Topics We Discuss: Business Planning Routine, Content Calendar, Revenue Goals, Time Blocking, Small Business Strategy SUBMIT YOUR FRIDAY LIVE COACHING QUESTIONS // CLICK HERE STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save SOLD OUT SALES CALENDAR // use code “PODCAST” to save BUILD YOURSELF A MARKETING BRAIN // use code “PODCAST” to save EXPLORE PROGRAMS & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
LISTEN TO THIS IF YOU'RE TRYING TO GET INTO A ROUTINE OF BUSINESS PLANNING & HAVE NO IDEA WHERE TO START I walk you through my step-by-step process, breaking down how I plan annually, quarterly, monthly, weekly, and daily to stay organized and on track. Each stage has its own focus—whether it's setting big-picture goals for the year, creating a promo calendar, mapping out content, or simply brain-dumping tasks for the week. I also share tips for time-blocking and keeping creativity and fun in the mix while managing your business growth. Tune in to hear my personal approach to staying focused, hitting revenue goals, and maintaining balance. Topics We Discuss: Business Planning Routine, Content Calendar, Revenue Goals, Time Blocking, Small Business Strategy SUBMIT YOUR FRIDAY LIVE COACHING QUESTIONS // CLICK HERE STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save SOLD OUT SALES CALENDAR // use code “PODCAST” to save BUILD YOURSELF A MARKETING BRAIN // use code “PODCAST” to save EXPLORE PROGRAMS & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
In episode 392 of The Tube Buddy Express podcast, host Dusty Porter uncovers crucial strategies for YouTubers, including the importance of content calendars for reducing stress and ensuring consistent posting. Highlights include setting content goals, choosing posting frequency, and the benefits of batch recording. Dusty also explores the use of automation tools, such as YouTube Scheduler and TubeBuddy, and the value of analytics for optimal posting times. Additionally, learn about creating efficient workflows with templates and checklists, tips for quarterly audits, flexible content strategies, and the importance of joining creator communities. Don't miss the recommendations and upcoming community events to enhance your YouTube journey. Subscribe to Dusty's email newsletter. It's a weekly behind the scenes look at what he's thinking and experiencing as a business owner and creator, and he shares valuable resources, content, and more. My Top Resources and Tools:
Send us a textFeeling overwhelmed by marketing tasks while juggling clients, business operations, and life? You're not alone! In this video, discover smart marketing workflow tips tailored for female service providers. I'll show you how to batch content, repurpose posts, automate tasks, and create a content calendar that keeps you organized. These actionable strategies will save time, reduce stress, and help you focus on what matters—serving clients and growing your business with ease.Tailwind Forever Free Plan: https://jenvazquezcoach.com/tailwindFREE Pinterest Resources: https://thepinterestqueen.com/resourcesWant someone to manage your Pinterest: https://jenvazquezcoach.com/discoverDIY with live coaching from me: https://pintereststrategyacademy.com/psc
Mastering the 3 Cornerstones of Content Marketing: Audience, Goals, and Distribution Strategies In this episode of Building Your Empire With SophieZo, we dive deep into the fundamental elements of a successful content marketing strategy. Learn how to create consistent, high-value content that resonates with your ideal customers and drives business growth. Key topics covered: 1. Target Audience Definition 2. Content Goals and Objectives 3. Content Calendar and Distribution Plan Additional highlights: • Real-world examples of content strategy implementation • Tips for long-term content marketing success Whether you're a successful business owner, health & wellness practitioner, or service provider, this episode provides actionable insights to elevate your content marketing game. Don't miss this comprehensive guide to building a content strategy that drives results! Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, schedule a free digital success session, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Get your copy of Sophie's collaborative book Women Gone Wild! WordofMomRadio.com #ContentMarketing #DigitalStrategy #AudienceEngagement #MarketingGoals #ContentDistribution #SEO #BusinessGrowth #MarketingTips
In a recent episode, I had the pleasure of chatting with Ariel Putter, a seasoned social media and content creator marketer with a rich background in veterinary marketing from her time at Spot On Veterinary Hospital. Now focusing on consulting for veterinary practices and brands, Ariel shared some incredible insights on how digital marketing can transform veterinary practices. We dove deep into social media strategies, especially the power of TikTok and short-form video content, to boost visibility and engagement with potential clients. One of the key takeaways from our conversation was the importance of authenticity over production. Ariel pointed out that audiences today are drawn to genuine, relatable content rather than overly polished videos. This trend is part of a broader "de-influencing" movement where consumers are becoming more skeptical of traditional marketing tactics. She emphasized capturing real moments within the practice, like behind-the-scenes looks or spontaneous pet moments, and embracing imperfections. We also discussed effective engagement strategies, such as using humor and timely comments on trending videos, and the growing trend of using TikTok as a search engine. Ariel shared her experiences and actionable advice on optimizing content for search, balancing original content with trends, and leveraging AI for efficiency while maintaining a human touch. This episode is packed with valuable insights for any veterinary practice looking to enhance its digital marketing efforts. If you're looking to refine your strategy or just starting out, Ariel's advice on identifying your unique niche and involving your team in content creation can provide a solid roadmap for success. Don't miss out on this episode, and feel free to reach out to Ariel at arieljune@gmail.com or connect with her on LinkedIn for more expert guidance.
What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effective content organization isn't just about tidiness – it's the key to strategic marketing, consistent messaging, and maximizing the impact of every piece you create.In this episode of Talk Copy to Me, former guest expert Colie James joins us to talk all things content ideation, creation, and organization. Colie shares her expertise on using Airtable to create a powerful content marketing hub so you can streamline your workflow, repurpose content effectively, and ensure your marketing efforts align with your business goals. ___________________________________________EPISODE 133.Read the show notes and view the full transcript here: https://erinollila.com/creating-an-airtable-content-marketing-hub/ ______________________________________________Want to join me and other small business owners in September to collect, organize and strategically use social proof in your business and marketing? Get on the waitlist now, and I'll let you know the second doors open up:https://erinollila.ck.page/3ee1bb13e9______________________________________________Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Threads, and LinkedIn.Want to keep talking copy? Send me a text message!
In episode 588, Megan chats to Laura Arnold about why an SEO content calendar is important for diversifying your brand and how to set it up to improve your rank on Google. Laura Arnold is a New York City-based Emmy-Nominated Culinary Television Producer, Cookbook Consultant, and award-winning Content Creator with over a decade of experience. She currently is the Supervising Culinary Producer for Food Network's The Kitchen, and has worked previously at ABC's The Chew, DotDash Meredith, Good Housekeeping, Food52, kitchn.com, and with many more brands. In this episode, you'll learn more about how to balance new posts with content updates, which keywords to choose, the significance of storytelling and expert phrasing and whether social media is important or not. Key points discussed: - Consistency is key: Maintain consistent SEO efforts and content creation for long-term growth and success. - Manageable workloads: Create a content calendar that fits within your capabilities and resources for sustainable success. - Competitor analysis: Research and understand the top-performing content in a given niche to help you develop effective SEO strategies. - Keyword research and targeting: Identifying high-volume, low-competition keywords is a key step in creating content that resonates with the target audience. - Interlinking and content pillars: Strategically linking related content within posts and building out content pillars can improve site navigation and user experience. - Storytelling and expert phrasing: Balance personal narratives with authoritative language to help engage readers and establish the blogger as an expert in their field. - Performance tracking: Regularly monitoring and analyzing SEO metrics, such as impressions and keyword rankings, can inform content optimization and strategy adjustments. - Social media integration: Leveraging social media platforms to share and promote content can help diversify a brand's digital presence and reach a wider audience. Connect with Laura Arnold Website | Instagram
Simple Pin Podcast: Simple ways to boost your business using Pinterest
In our last Pinterest training I mentioned at the end that we are always open to topics and ideas you would like us to cover in the podcast. A reader sent in this great question about how to use Pinterest to build a content calendar. I'm going to walk through some examples of how I would set it up and hopefully that gets your wheels turning. Pinterest now has over 522 million monthly users and that number has grown every quarter this year. This tells me that the health of Pinterest is strong and they are adhering to their mission to remain the outlier in social media. If you are burned out, exhausted, and ready to build your presence on a channel that supports your business without being a slave with the algorithm, Pinterest is the best choice. Using Pinterest is a cold lead source that can open up new opportunities, new customers and new community members. We're ready to help you reach all those new heights. Book a call with our team if you're ready to hire our your Pinterest monthly management, run ads this holiday season, or completely overhaul your Pinterest account. Go to simplepinmedia.com/services. —-------See full show notes for all episodes at Simple Pin Media and click on articles.Get our weekly Pinterest Made Simple newsletter delivered to your inbox every Wednesday by subscribing here.Looking to hire the best Pinterest marketing team? Book a discovery call today and we would be happy to figure out how to serve you in the best way for growth. Curious about the best courses/pdf/workbooks for Pinterest? We have all of our training for purchase at the Simple Pin Shop.Need a visual walkthrough of what I talk about on the podcast, subscribe to our YouTube channel.We're also on Instagram if you want to DM us or tag us in your Pinterest marketing journey.
Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? Today, Taleesa and Andrea are chatting about content strategy for esthetic practices, and emphasizing why it's important to have a clear strategy and to diversify when marketing. Listen to this episode for the details about where and how often you should be posting and what tech you need to make your life easier and less overwhelming. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Tech needed and the importance of using Canva Pro 2:45Which social media platforms you should be using 7:43Email marketing and automations 14:09SMS messaging and strategic use 23:41Posting frequency 25:20Links:https://smithandcrawford.com/aesthetically-membership
Are you ready to amplify your brand's presence and truly connect with your audience? We're talking about the secrets of great content marketing that stands out in this crowded, digital world. Whether you're an experienced entrepreneur or just starting out, there's something here for you. A few highlights:Understand and cater to your audience's needs and preferencesMix up your content formats for maximum engagementCreate and manage a strategic content calendar like a proRepurpose content to save time and reach wider audiencesGet ready to elevate your content marketing game! Don't forget to like, subscribe, and share with anyone who needs a boost in their content creation journey. "See" you inside! Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Sign up for the mailing list: bit.ly/colormailLearn about our business and brand ecosystem at Colormebrand.com
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence.=================================================================Best Moments:(04:51) How to better create your next content calendar(08:01) Leaving blank spaces in the content calendar for timely updates(09:07) The power of repurposing evergreen content across channels(11:40) Becoming a thought leader by consistently covering specific topics(13:15) Updating and refreshing outdated content(13:58) Strategies for growing a company's LinkedIn following(16:08) Encouraging employee engagement with company content(17:53) Jess' unique history of collecting Barbie dolls=================================================================Guest Bio:Jess Cook is the Head of Content and Communications at Island, an enterprise browser company. She is also the host of the popular podcast "That's Marketing, Baby," where she discusses content marketing and organic growth strategies.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
Hey there, friends! Today, I'm thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business's growth and success. Let's break it down in detail.Content Overview
Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you're going to talk about. And this isn't the first time it's happened. You definitely have ideas, but you can't think of anything at the moment. That's why you need a content calendar – and why I've brought on Kaitlyn Merola to tell us all about them. We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content calendar. Here's what we'll cover:
Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year. Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/
Feeling overwhelmed by social media as a busy mompreneur? You're not alone! Join us as we dive into the world of content calendars and how they can revolutionize your social media game. We'll cover everything you need to know to create a calendar that fits your busy schedule and helps you achieve your business goals.In this episode, you'll learn:Why a content calendar is essential for busy momprenuers: Discover how it can save you time, energy, and sanity.How to create a content calendar that works for you: Get practical tips on planning, scheduling, and organizing your content.Content ideas galore: We'll brainstorm engaging posts that resonate with your target audience.Time-saving hacks: Learn how to streamline your social media efforts and maximize your impact.Real-life examples and strategies: Hear from successful mompreneurs who have mastered the content calendar game.Don't forget to subscribe to our podcast for more tips and tricks on balancing motherhood and entrepreneurship. And if you found this episode helpful, please leave a review and share it with your fellow mompreneurs!Watch the episodes on YouTube: https://bit.ly/3WTAEYQFollow Marina on Social Mediawww.marinasimone.com/blogInstagram- www.instagram.com/marinaannsimoneLinkedIn- www.linkedin.com/in/momsandheelsTikTok- www.tiktok.com/@marinaannsimone
One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses.But why are Stories so popular? The answer lies in their short-lived nature.Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can't match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing.But how can you harness the power of Stories for your brand? How can you create compelling, engaging Stories that resonate with your audience? And how can you integrate Stories into your overall marketing strategy?This week, Jennie talks about:
Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. Whether “systemizing your life” is a new or seasoned practice for you, the big question is: have you prioritized systems in your marketing? Chelsi Jo, a friend and mentor of mine, has quite a bit of experience in this area. She recently sat down with me to unpack five ways she makes her ongoing marketing efforts seamless, and I thought you might find these tips helpful too. Chelsi is the host of the top 10 ranked Systemize Your Life Podcast, CEO and Founder of ChelsiJo.Co, + the queen of systems for work from home moms. Her core three systems are the reason why she has been able to grow a business from idea to multiple six figures and never neglect her family in the process. So, our goal here today is to make your marketing more streamlined. With the help of Chelsi, we're covering 5 ways to systemize your marketing in any stage of business, including: - Keeping Track of Your KPIs - Planning Your Top Marketing Strategies Quarterly - Creating a Content Calendar - and more! If you're ready to get more organized in your biz + be more intentional with your time, then I have the episode for you. It's time to dive in! Listen now. +++ Ready to systemize your marketing? Check out our online course, the Purposeful Marketing & PR Playbook, a four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget. Take your business to the next level with more credibility, exposure, leads and sales, all while making a bigger impact. Use code “WELCOME” to get 10% off! Get access today. +++ LINKS: Visit ChelsiJo.Co: https://chelsijo.co/ Listen to the Systemize Your Life Podcast: https://podcasts.apple.com/us/podcast/systemize-your-life-routines-schedules-time-management/id1488424047 Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose Join our email list: plumandparcel.com Follow us on Instagram: @plumandparcel Connect with Austin on LinkedIn: austinkapur
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
In this episode, I'm sharing some insight on what is included in my client's content calendar and why. This is the content planning set-up I use to plan out content clusters, map out CTAs and soft sells, summarize upcoming blog posts, and organize primary and secondary keywords for SEO.SHOP THE CONTENT CALENDAR HERE: www.thecommamamaco.com/blog-content-calendarNeed a little SEO help or advice? Grab an SEO Intensive and pick my brain.Don't want to play the SEO guessing game or learn the lingo to get results? Book your SEO Audit + Optimization.Don't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.More Ways to Learn & Connect with Me: Blog: www.thecommamamaco.com/blog Instagram: @commamama.co Don't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.Timeline Summary:[00:00:05] Focus on SEO[00:02:25] Know Your Audience[00:03:51] Swipe Competitors' Best Topics[00:06:11] Optimize for Search Intent[00:07:35] Create a Content Calendar[00:09:37] Promote Content Across Channels[00:11:14] Quality Over Quantity in Word CountKey Takeaways:SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis"Quality over quantity will always win in the content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system
What should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.
You've been told to follow the latest marketing trends and hop on every platform out there to see results, right? But the truth is, it's left you feeling overwhelmed and unsure of where to start. You're not alone in feeling this way. Many small business owners and solopreneurs have experienced the same frustration. It's time to break free from the noise and confusion of traditional marketing advice. Let's uncover a simpler and more effective approach to in-house marketing strategies that will work for your unique business. Let's dive in and discover a strategy that's tailored to your needs and goals. Get ready to take the first step towards a more streamlined and successful marketing plan.xoxoStephanie and Nina The key moments in this episode are:00:00:02 - Introduction to Real Estate Marketing Insights 00:01:26 - Overcoming Marketing Challenges 00:07:40 - The Power of Authenticity in Branding 00:09:47 - Getting Started with In-House Marketing 00:12:22 - Authenticity and Comfort on Social Media Platforms 00:13:18 - Expanding Social Media Reach 00:15:07 - Intentional Research Time 00:20:28 - Running Marketing Like a Department 00:23:50 - Establishing Pillars for Your Business 00:24:15 - Capturing Content and Content Calendar 00:26:24 - Developing Content Creation Skills 00:27:43 - Scheduling Posts for Efficiency 00:30:05 - Essential Tips for Video Content 00:35:12 - Embracing Automation 00:35:28 - Authenticity and Consistency 00:36:50 - Leveraging Trends 00:37:11 - Piggybacking on Viral Content 00:41:11 - Avoiding Information Overload 00:46:31 - Finding Your Creative Outlet 00:47:12 - Personal Inspiration and Encouragement 00:48:09 - Teaching Henry PI 00:47:00 - Seeking Guidance and Support 00:49:15 - Conclusion and Farewell Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube
Effectively batching and repurposing content is essential to maintain a sustainable posting schedule on your online platforms. This becomes especially important if you are a full-time traveler or digital nomad! Improving and optimizing this in your business is the key to online omnipresence — tune in to learn how you can best do this yourself! Content Calendar and 100+ Caption Ideas: https://cart.thewanderlover.com/content-calendar-success-tp/
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Leveraging SEO to inform your content calendar is a valuable strategy that is often overlooked. However, by leveraging SEO data, we can tap into a goldmine of information and start producing the content our target audience wants to engage with. Today, Sarah discusses leveraging SEO to inform your content calendar. Show NotesConnect With: Sarah Panus: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
January is a great time to start mapping out your podcast content calendar and in this episode I'm going to teach you how to level up your content calendar by creating content campaign cycles. If you have 2024 goals like: getting more clients, getting more downloads, and growing your email list then this episode is for you! Here are the six content campaign cycle examples I mention in the episode: Paid Offer Campaign 3-4 weeks of Radar Content 3-4 weeks of CTA for that specific campaign Freebie Campaign (time sensitive example: free challenge) 3-4 weeks of Radar Content 3-4 weeks of CTA for that specific campaign Freebie Campaign (evergreen example: lead magnet) 4-12 weeks of Radar/Buffer content mix 4-12 weeks of CTA for that specific lead magnet Discovery Call 4-8 weeks of Buffer content 4-8 weeks of a Discovery Call CTA Super Simple Protocol for getting more clients Do cycles of 2-4 weeks Radar content and 2-4 weeks Buffer content. Always use a Discovery Call CTA (record 2-4 variations of the intro/outro audio) Super Simple Protocol for building your email list Do cycles of 2-4 weeks Radar content and 2-4 weeks Buffer content. Use CTA for your top lead magnet (record 2-4 variations of the intro/outro audio) ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/
In episode 469, Megan chats to Callan Wenner about how she planned and executed a schedule and content calendar so that she could take 4 months off for maternity leave. Callan started her food blog, The Cozy Plum, in spring 2020 with a focus on elevating classic baked goods and savory appetizers and small bites. After quickly honing in on her photography and videography skills, as well as thorough recipe development techniques, she was able to quit her corporate job after a year and a half to pursue The Cozy Plum full-time. In this episode, you'll learn how to stay efficient and organized, creating a month-to-month calendar for the year, outsourcing tasks and using project management software to stay on track. - Define the priorities and goals for the year, and for the months you are taking off. - Create a month-to-month calendar for the year with each week having a general focus. - Create weekly/daily tasks each week from there. - Build in buffers and scheduled time off, but keep to the schedule as closely as possible. - Outsource what you can and create a strong SOP to help keep your hands off. - Be as efficient as possible by combining process shots and video during shoots. - Use project management software to help keep you on track - review your daily to-do every evening/morning. - Have a go-getter attitude - it will be more work than usual up front, but will be worth it once the time comes. - Let go of the need to grind and enjoy that time off. Connect with Callan Wenner Website | Instagram
Simple Pin Podcast: Simple ways to boost your business using Pinterest
Creating content is a constant motion of coming up with ideas, testing ideas, and creating more of what worked and ignoring the rest. It's important that you come up with a system so you don't burn yourself out. Let me share a little bit with you about our content creation system and how that fuels our growth. Intro - Call to Action: Don't forget to hit subscribe in your podcast players to make sure you're not missing an episode of the Simple Pin Podcast. I have something I'm so excited to tell you about – the release of our 2024 Pinterest planner! It's been a flagship product of ours since 2016 and we've iterated on it every single year. This may be our best year yet. We took all the suggestions we got from last year and added in a calendar feature, more places to write, and a way for you to get ideas and write down your plans for Pinterest marketing in 2024. Here's the best part – you can choose from a digital option that you print off yourself OR you can choose a printed option and have it shipped straight to your door. Scroll down below in your podcast player to get the link to our latest planner or go to simplepinshop.com. https://simplepinshop.com/collections/simple-pin-planner Go to simplepinmedia.com/services.—-------See full show notes for all episodes at Simple Pin Media.Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday.Where to find more Pinterest Marketing Tips:InstagramPinterestYouTubeLearn more about the Pinterest account audit → https://www.simplepinmedia.com/pinterest-audit/If you're interested in our services, book a free discovery call.This month we've launched something new and exciting to help you learn how to master Pinterest marketing without breaking the bank or taking you hours. We've taken all our knowledge, experience, and data and created small Pinterest marketing learning products. From workshops, to small courses, to templates we have you covered whatever your Pinterest needs are. Visit simplepinshop.com to learn more and take advantage of our special launch month offer.