Target Launch is a podcast for entrepreneurs who want to transform their idea for a physical product or service into a revenue-ready launch. So if you’re a new entrepreneur, and you aren’t sure how to get started, or even if you’ve launched before and want to vastly improve your next launch, the Target Launch podcast is where you’ll want to regularly connect so you know what to do now and what to do next. You’ll gain insights into the fastest and most impactful way to take action to create the next great physical product, software as a service (SaaS) implementation, or service launch. You’ll walk away with more clarity and get fueled-up to target your next steps minus the buzz words and with ten-times more fun. In each episode, we're going to discuss the clear takeaways, tools, tips, and resources to help you successfully launch your idea and transform it into a revenue-ready launch. Because there's power when you can bring your ideas to life. Join Sharon Brown, founder of eLuminate Network and the Product Launch Lab® member community where entrepreneurs get access to Launch Blueprints, resources, and support for all stages of a launch. Sharon is a tech entrepreneur, angel investor, and creator of award-winning products that have become an international media sensation, have garnered a celebrity following, and even have been featured in the official Grammy gift bags. On the Target Launch podcast, Sharon shares her candid perspective about getting your product or service in the hands of real paying customers. She has created and sold hundreds of products and services (187 as an entrepreneur) in varying industries, including handing the unique challenges of making them all revenue-ready for major partners such as American Express, Four Seasons Hotel and Bellagio. With dashes of humor and realness, Sharon will share a unique perspective on the pluses and minuses to getting your idea launched, including her take on confronting critical areas such as development, marketing, sourcing, funding, distribution, legal, service implementation, resource management, and more. Her prior experience for companies like Macy’s, Capital One, Procter and Gamble, and British Airways included building and scaling enterprise-level products and services as a Product development expert, certified Business Analyst (CBAP), certified Project Management Professional (PMP), and Six Sigma Master Black Belt. Today, Sharon focuses on supporting entrepreneurs through her company, eLuminate Network, and actively speaking at events for engaged entrepreneurs and business leaders who want to successfully launch faster, with more impact and without huge budgets. So whether you’re a new entrepreneur trying to get your first idea off the ground or even if you’ve launched multiple times before, subscribe and tune into the Target Launch podcast to take steps toward getting your physical product or service into the hands of paying customers, so that you thrive and make the impact you want without the usual uncertainty and overwhelm that can come with a launch.
As an investor, here's what I'm focused on to help existing businesses get to the next level. Want to learn the fastest way to find more customers and accelerate the growth of your product or service?
How to attract investors using the five most important metrics in any business and for any product or service. If you are currently generating revenue or are in the early stages of the launch process, focusing on these five metrics can help you grab investor interest.
Summary of what's in my launch library including what to do about distractions that keep you from getting your product or service launched. Sharon shares a few of her key takeaways from Nir Eyal's Indistractable and tips to help you launch.
How can you determine your launch “readiness” and why your Launch Type matters?
Yes, it is possible to launch a multi-million dollar physical product or service by funding it on your own...BUT what are some things you should have in place if you want angel investors, VC's, or even friends and family?
Can you really quantify the probability of success? The short answer is yes, but what do you need to have in place to make this happen and what are the alternatives?
The two biggest takeaways that have the biggest impact on your ability to market and sell your physical products and services.
Down markets are a reality for any product or service.... and whether there is a dip in your specific market or an overall economic downturn.
In this episode, we're discussing techniques you can use to measure potential launch success so you know you've built the right thing and that the thing you built is what potential customers actually want or need.
The number one reason products and services fail actually occurs even before they get launched. It's the same reason that so many great ideas and so many smart people get stuck before launching. Here are three tips on how to be invincible and create a no-fail mentality.
Three secret weapons that I use that have helped me launch physical products, SaaS implementations, and services across a number of different industries --from consumer goods, airlines, health care, financial services, conferences, coaching services, and several others.
Congrats! You had a great idea and took the leap to build a prototype but why aren't sales coming in? why haven't you connected with customers?What steps should you take if you've already started a launch or even if you've already built a prototype?In this episode, we'll discuss what happens after you've created a prototype without implementing critical launch steps.
Even small incremental steps are better than nothing at all or better than sitting still when you want to launch a physical product or service.
This episode is from a live talk Sharon Brown gave about the effort it takes to launch a physical product or service. She shares the one thing that all great products and services have in common.
Whether you are launching for the first time or even if you've launched before, you still need and want a launch framework because you always have key launch challenges to address and questions to answer such as what's the best next step?
Why waiting for investor funding can be the worst thing for your launch and the thing holding you back from launching a successful physical product or service.
The single best launch tip that will ensure your success and a ranking of five tactics you can use immediately to launch any physical product or service.
What do you think is the top question asked about launching? And how unanswered questions can negatively impact your launch success.
The biggest problem when launching a product or service, What people get wrong? And key Launch Decisions, and What do you need to launch?
How can you create a bullet-proof launch? Here are 7 steps that are proven to give you a bullet-proof launch plan for your physical product or service even if you've launched before or you're just getting started.
The biggest challenge entrepreneurs face when trying to launch a physical product, SaaS implementation, or service is not knowing where to start. In this episode, we’ll discuss three easy steps you can follow.
No product or service can be successful without these 5 steps. Knowing these core areas where you should focus your attention as an entrepreneur virtually guarantees you will be set up for success.
In the Target Launch with Sharon Brown, we're talking about taking action to create the next great physical product, sass launch, or service.In each episode, we're going to discuss the clear takeaways, tools, tips, and resources to help you successfully launch your idea and transform it into a revenue-ready launch.So, if you’re a new entrepreneur, and you aren’t sure how to get started, or even if you’ve launched before and want to vastly improve your next launch subscribe to Target Launch.
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