Podcast appearances and mentions of Nir Eyal

Do you find yourself constantly checking your phone or email instead of focusing on your most important work? In this squiggly shortcut, Helen shares practical ways to beat distraction and reclaim your attention. Drawing on Nir Eyal's research on becoming indistractable, they explore what it really means to develop this skill, and what your default response to it reveals about you.

A while back I did a video on habit theory and it kind of took on a life of its own, loads of you messaged me about it and it's still one of the most popular videos I've ever done. So when I heard that the expert I spoke to in that video was finally coming to the UK, I knew I needed to make a recording happen. Nir Eyal is an author and lecturer who has spent years studying what makes humans tick, how habits actually form in the brain, why we're all so distracted and what people who achieve extraordinary things actually do differently with their days. Essentially, he's an expert in a lot of the things we love to talk about on this side of the internet. I hope you love the episode! +WHERE TO FIND NIR EYALWebsite: https://www.nirandfar.com/ His book, Beyond Belief: https://www.nirandfar.com/beyond-belief/ His Instagram: https://www.instagram.com/nireyal/ +SIGN UP TO THE WORKING HARD NEWSLETTER: https://graceb.myflodesk.com/k0sfhlac34+FOLLOW THE PODCASTInstagram: https://www.instagram.com/workinghardpod/?hl=enTikTok: https://www.tiktok.com/@workinghardpodcast+DILEMMA SUBMISSIONIf you'd like to submit any dilemmas to the podcast to be answered in the bonus episodes, please send them to podcast@grace-beverley.com with the subject beginning DILEMMAS or DM us @workinghardpod on instagram!+MY LINKS: https://gracebeverley.komi.io/+RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear

Most podcast hosts and guests know what to do in order to succeed, but don't consistently follow through or stick with it long-term. Motivation fades, habits slip, and progress stalls. Turns out there's a scientific approach to overcoming these roadblocks! In this Episode, Alex Sanfilippo and Nir Eyal share a 3-step approach to align what you believe with what you want so you follow through when it counts. Get ready to turn your intention into action that will unleash extraordinary results in podcasting and beyond!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/392Chapters00:00 Introduction to Extraordinary Podcasting Results02:47 The Motivation Triangle: Beliefs, Behavior, and Benefits06:56 Understanding Podfade: The Motivation Dilemma10:11 The Power of Hope and Persistence12:57 The Role of Limiting and Liberating Beliefs13:56 Attention: The Power to See What You Believe20:43 Anticipation: The Power to Feel What You Believe26:59 Agency: The Power to Do What You BelieveTakeawaysMotivation is not a straight line; it involves beliefs.Beliefs shape our reality and influence our actions.The power of hope can significantly increase persistence.Limiting beliefs sap motivation, while liberating beliefs enhance it.Attention allows us to see opportunities that align with our beliefs.Anticipation affects how we feel about challenges and discomfort.Agency is crucial for taking action based on our beliefs.Persistence is a key trait of successful individuals.Changing your relationship with pain can lead to greater success.Beliefs are tools that can be changed to support our goals.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/392

⛰️ Try Heights Platform, the all-in-one tool for building your online course and community. Start your 30-day free trial → https://www.heightsplatform.com  In this episode, we interview Nir Eyal, New York Times bestselling author of Hooked, Indistractable, and Beyond Belief. Nir's books have sold over 1 million copies in more than 30 languages, and his work has helped millions of people build better habits, control distraction, and change the beliefs that shape their lives.

What if your motivation problem is actually a belief problem?We often assume that knowing what to do and understanding why it matters should be enough to change our behavior. Yet knowledge rarely produces lasting action on its own. The missing ingredient is often the belief that our effort will make a difference.In this episode of The Good Leadership Podcast, Charles Good speaks with Nir Eyal, New York Times bestselling author of Hooked, Indistractable, and his new book, Beyond Belief.Nir explains how beliefs function as working models of reality, shaping what we notice, what we expect, how we feel, and what we ultimately do. Rather than treating beliefs as unquestionable truths or relying on empty positive thinking, he offers a science-backed approach to developing beliefs that are useful, empowering, and open to revision when new evidence emerges.This conversation is not about pretending that obstacles do not exist. It is about developing beliefs that help us see reality more clearly, persist through discomfort, and recognize where our actions can meaningfully influence the outcome.NIR EYAL is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards. Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits.His writing has been featured in The New York Times, Harvard Business Review, The Atlantic, and Psychology Today. CHAPTERS00:00 Introduction to Beliefs and Human Performance01:07 Nir Eyal's Background and Work02:12 From Habits to Behavior Change03:38 Why We Don't Do What We Know05:03 Beliefs as the Linchpin of Motivation06:55 What Is a Belief? Fact, Faith, or Tool?07:49 The Three Powers of Belief09:16 Beliefs Filter Our Reality11:09 Seeing Through the Lens of Beliefs13:01 Beliefs and the Perception of Opportunities16:34 Anticipation and Experience Loops20:25 The Power of Expectation in Experience25:39 Beliefs and Behavior: Building Hope28:37 The Role of Limiting and Liberating Beliefs30:22 The Impact of Beliefs on Performance34:58 Pain, Discomfort, and Growth36:56 The Problem With Positive Thinking38:24 Mental Contrasting and Preparing for Obstacles40:06 The Dark Side of Labels and Nocebos42:00 The Power of Expectations and Placebos44:08 Changing Limiting Beliefs for Empowerment45:18 Actionable Steps to Re-Engineer BeliefsSubscribe to The Good Leadership Podcast: [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] | [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] | [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠]LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/charlesagood⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack Channel (Outlearn to Outperform): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠charlesgood.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn Newsletter (The Outlearn Advantage): [⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠]⁠⁠The Institute for Management Studies

Get the 200+ Page Optimal Living Daily Workbook (PDF) — Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: ⁠⁠https://oldpodcast.eo.page/join⁠ Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4081: Nir Eyal explains that meaningful friendships are built through shared values, mutual commitment, and intentional investment rather than sheer quantity. Discover how defining what friendship means to you, surrounding yourself with people who support your growth, and making consistent time for your closest relationships can help you feel more connected and less lonely. Read along with the original article(s) here: https://www.nirandfar.com/quality-over-quantity-of-friends/ Quotes to ponder: “Loneliness has less to do with the number of friends you have, and more to do with how you feel about your friends.” “We don't necessarily need to have the same interests as our friends, but we do need to have values that mesh.” “When it comes to relationships, as with many things in life, consistency is more powerful than intensity.” Episode references: University of Southern California: https://www.usc.edu/ Indistractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the 200+ Page Optimal Living Daily Workbook (PDF) — Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: ⁠⁠https://oldpodcast.eo.page/join⁠ Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4081: Nir Eyal explains that meaningful friendships are built through shared values, mutual commitment, and intentional investment rather than sheer quantity. Discover how defining what friendship means to you, surrounding yourself with people who support your growth, and making consistent time for your closest relationships can help you feel more connected and less lonely. Read along with the original article(s) here: https://www.nirandfar.com/quality-over-quantity-of-friends/ Quotes to ponder: “Loneliness has less to do with the number of friends you have, and more to do with how you feel about your friends.” “We don't necessarily need to have the same interests as our friends, but we do need to have values that mesh.” “When it comes to relationships, as with many things in life, consistency is more powerful than intensity.” Episode references: University of Southern California: https://www.usc.edu/ Indistractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the 200+ Page Optimal Living Daily Workbook (PDF) — Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: ⁠⁠https://oldpodcast.eo.page/join⁠ Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4081: Nir Eyal explains that meaningful friendships are built through shared values, mutual commitment, and intentional investment rather than sheer quantity. Discover how defining what friendship means to you, surrounding yourself with people who support your growth, and making consistent time for your closest relationships can help you feel more connected and less lonely. Read along with the original article(s) here: https://www.nirandfar.com/quality-over-quantity-of-friends/ Quotes to ponder: “Loneliness has less to do with the number of friends you have, and more to do with how you feel about your friends.” “We don't necessarily need to have the same interests as our friends, but we do need to have values that mesh.” “When it comes to relationships, as with many things in life, consistency is more powerful than intensity.” Episode references: University of Southern California: https://www.usc.edu/ Indistractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do people know exactly what they should do but still fail to take action?Nir Eyal, bestselling author of Beyond Belief and one of the leading voices on behavior design, explores why knowledge alone rarely changes behavior. He explains how belief influences motivation, persistence, and decision-making, introducing practical frameworks that help people recognize limiting beliefs, overcome self-imposed barriers, and create lasting change in both business and life.He discusses why persistence matters more than intelligence, how beliefs shape customer behavior as much as personal behavior, and why marketers, leaders, and business owners should focus on building belief instead of simply providing more information or incentives.The conversation also explores the psychology behind motivation, chronic distraction, perception, prayer, and personal transformation, revealing how changing the stories we tell ourselves can reduce unnecessary suffering while creating greater resilience, stronger relationships, and more meaningful results.What You'll LearnWhy belief matters more than motivationThe missing link between knowledge and actionHow limiting beliefs hold people backA simple framework for changing your beliefsWhy persistence predicts long-term successHow marketers become belief buildersThe difference between pain and sufferingUsing daily rituals to create lasting changeIf you struggle to stay motivated, help clients follow through, or inspire lasting behavior change, you're not alone. This episode explains why belief—not information—is often the missing ingredient. Learn how understanding motivation, perception, and limiting beliefs can improve leadership, marketing, customer success, and personal growth.Learn more about Nir Eyal:Website: https://www.nirandfar.comLink to the book: geni.us/beyondbeliefFree belief change guide is here: www.nirandfar.com/beyond-belief-liveLinkedIn - https://www.linkedin.com/in/nireyal/ Explore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fibResources:● Connect with Ian● Download a Tackle Box!● Supercharge your marketing and grow your business with video case stories today!● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailQuit Hiding on Zoom Calls: How to Tell the Difference Between Traction and DistractionDescription:Your calendar is packed with trainings and Zoom calls, and every one of them feels productive. But feeling busy and making progress are two very different things, and sometimes that call is just a comfortable place to hide from the harder work you already know you should be doing.In this episode, Bill Soroka gets honest about the endless parade of trainings, webinars, and Zoom sessions that fill a notary's week, and why not every one of them is meant for you. Some are sales pitches dressed up as education. Some are genuine training you can act on. And some are simply a way to avoid the revenue-generating work that actually grows your business.Drawing on Nir Eyal's framework from Indistractable, Bill breaks down the line between traction, the actions that move you toward your goals, and distraction, the actions that quietly pull you away while still feeling responsible. You will learn why distraction almost never looks like distraction, and why it is really about escaping discomfort more than it is about technology.You will walk away with six questions to run any call through before you give it your time, and one simple test that turns a call from distraction into traction.You are the CEO of your business, and your time is the most valuable resource you have got. This episode is about protecting it.In this episode:The four kinds of calls filling your calendar, and how to tell them apartWhy "feeling busy" is not the same as building your businessThe traction versus distraction line, and the real reason we get distractedSix questions to ask before you stay on any training callThe one implementation habit that changes everythingGo and get it.Connect with Bill and the High Performance Notary community: Website: NotaryCoach.com Community: Skool.com/notary

Three bestselling authors—Nir Eyal, Charles Duhigg, and Chris Voss—join Travis for a powerhouse compilation episode focused on the psychology behind success. From building beliefs that fuel action to mastering meaningful conversations and negotiating with confidence, these world-class experts share practical frameworks that can improve your business, relationships, and decision-making. On this episode we talk about: Why belief—not knowledge—is often the missing ingredient between knowing what to do and actually doing it The hidden reason positive thinking and manifestation can sometimes work against you How great communicators create trust by matching the type of conversation they're having Chris Voss's negotiation tools, including mirroring, labeling, tactical empathy, and strategic silence Practical communication techniques that improve leadership, sales, and everyday relationships Top 3 Takeaways Success isn't just about having the right information—it requires believing both that you can do the work and that the work will produce the desired outcome. The best communicators don't rush to persuade. They first seek to understand by asking thoughtful questions, showing empathy, and matching the emotional context of the conversation. Great negotiators create trust by making people feel heard. Skills like mirroring, labeling emotions, and embracing silence often reveal more information than talking ever could. Notable Quotes "Motivation is not a straight line. Motivation is a triangle." "Successful communication requires having the same kind of conversation at the same moment." "Empathy is demonstrating comprehension—not agreement." Connect with Nir Eyal: Instagram: https://www.instagram.com/nireyal Website: https://www.nirandfar.com Connect with Charles Duhigg: LinkedIn: https://www.linkedin.com/in/charlesduhigg Website: https://charlesduhigg.com Connect with Chris Voss: Website: https://www.blackswanltd.com A Word from Our Sponsors: - Visit DrinkAG1.com/TMM to get a free AG1 Travel Case with 7 free AG1Travel Packs in your Welcome Kit with your first AG1 subscription order while supplieslast.  - Go to Leesa.com for 30% OFF select mattresses (through July 12, 2026) PLUS get an extra $50 off with promo code TMM, exclusive for my listeners  - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Find me on Substack, search for Bogumil Baranowski. See you there!This month's Unfiltered Coffee finds me recording thoughts from the road after a few weeks of travel that pulled me away from daily news and toward ideas with a longer shelf life. I share reflections from Nir Eyal's book Belief, including the idea that successful people accumulate more losses simply because they try more things, and from Ray Madoff's book Immortality and the Law, which traces how trusts extend the wishes of the dead into the lives of the living — a theme I see playing out more and more with clients and listeners alike.I also revisit familiar ideas from new angles: why rules matter more than exceptions (even when someone's great uncle smoked and lived to 102), why liquidity makes stock ownership fundamentally different from owning a car or a private business, and why AI hasn't sped up the one thing that still can't be rushed in investing — waiting for conviction to pay off. I reflect on value as something constantly exchanged in daily life, not just in markets, and on how removing time constraints and billing pressure can free both investors and professionals to do their best work.I close the episode with a round-up of recent standout conversations — Mike Nicoletti, Jack Schwager and George Coyle, Eric Pachman, and a rebroadcast of the Byron Tully episode on old money rules — plus a personal note on practicing receiving, not just giving, after a month of leaning on friends for help on a few occasions.Podcast Program – Disclosure StatementBlue Infinitas Capital, LLC is a registered investment adviser and the opinions expressed by the Firm's employees and podcast guests on this show are their own and do not reflect the opinions of Blue Infinitas Capital, LLC. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice.Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed.

Starting with a simple mountain biking example ("I'm bad at left corners") the conversation expands into a much deeper discussion about ADHD, fear, confidence, labels, self-concept, and why what comes after the words "I am" may shape your future more than you realize. Sometimes the biggest breakthroughs begin when we stop saying "This is who I am" and start saying "This is what I'm learning."Because the thing is, many of us carry labels we've repeated for years:"I have ADHD.""I'm not confident.""I'm bad at this.""I'm just an anxious person.""I'm not athletic.""I've always been this way."But what if some of those labels have quietly become limitations? In this final part of my conversation with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we explore the powerful connection between identity, self-belief, and human potential. Nir shares his own experience with ADHD and explains why diagnoses, labels, and personality traits can sometimes become self-fulfilling prophecies that keep us stuck, because they can narrow what we believe is possible.

Check out BeerBiceps SkillHouse Courses Here - https://linktr.ee/bbskillhouseFor all BeerBiceps vlog content Watch Life Of BeerBiceps - https://www.youtube.com/@LifeOfBeerBicepsDownload my meditation and wellness app, Swa:aha.https://app.level.game/?c=zSbmYnShare your guest suggestions hereMail - connect@beerbiceps.comLink - https://forms.gle/aoMHY9EE3Cg3Tqdx9Follow BeerBiceps SkillHouse's Social Media Handles:YouTube: https://www.youtube.com/@BeerBicepsSkillHouseInstagram: https://www.instagram.com/beerbiceps_skillhouseWebsite : https://beerbicepsskillhouse.inFor any other queries EMAIL: support@beerbicepsskillhouse.comIn case of any payment-related issues, kindly write to support@tagmango.comFollow Nir Eyal's Social Media Handles:-Instagram: http://instagram.com/nireyalLinkedIn: https://www.linkedin.com/in/nireyal/Website: http://nirandfar.comGet Nir Eyal's Books Here:- https://www.amazon.in/s?k=nir+eyal&crid=1QLFAO9BM9YY6&sprefix=nir+ey%2Caps%2C210&ref=nb_sb_ss_fb_1_6_mvt-t11-rankerIn this 518th episode of The Ranveer Show, we are joined by Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief, to explore the psychology of distraction, habits, self-belief, and lasting personal transformation.In this conversation with Nir Eyal, we talk about why distraction begins from within, the difference between traction and distraction, and how limiting beliefs silently shape our lives. We discuss the impact of AI and short-form content on the human mind, the science behind motivation, and why beliefs not information are the missing link between knowing what to do and actually doing it.This episode also covers scrolling addiction, po*nography, alcohol, cannabis, food, productivity, quitting vs persistence, hope, prayer, neuroscience, and the powerful frameworks Nir uses to overcome internal triggers and build an indistractable life. We also dive into liberating beliefs, emotional resilience, and how to transform struggle into growth without turning it into suffering.This podcast is a valuable resource for anyone interested in Behavioral Psychology, Productivity, Habit Formation, Self-Belief, Mental Performance, Focus, Personal Growth, Leadership, Neuroscience, and Building an Indistractable Life.00:00 – A Podcast That Could Change How You Think03:20 – Is AI Rewiring Your Brain?06:47 – Why Your Brain Loves Bad News11:56 – Why Focus Is Harder Than Ever13:16 – Can You Reinvent Yourself?14:50 – The Biggest Challenge Facing Young Generations17:18 – Progress Vs Distraction26:32 – Hope vs Talent30:18 – How To Quit Smartly38:23 – Dealing With Criticism, Fame & Self-Doubt40:41 – How Your Beliefs Shape Reality42:54 – The Belief That's Holding You Back53:50 – Turning Pain Into Purpose59:36 – One Mindset Shift That Changes Everything1:04:40 – Responsibility vs. Happiness1:07:58 – The Story You Need to Tell Yourself1:12:40 – Building Unshakable Self-Belief1:17:25 – Can Prayer Improve Mental Health?1:24:12 – A Smarter Way to Pray1:26:47 – The Biggest Takeaways

This week's Live Well Be Well Moment with Nir Eyal, behavioural designer and bestselling author.We delve into how our beliefs about the people closest to us can keep us trapped and a simple technique that can set you free. Featuring two of the most personal stories Nir has ever shared.Nir's books: https://www.amazon.co.uk/stores/author/B00HJ8021IMy book 'Healthy Shouldn't Be This Hard': https://www.amazon.co.uk/Healthy-Shouldnt-Be-This-Hard-ebook/dp/B0G1DHNRV5This episode is sponsored by:DIOME: Rest deeper. Stay grounded. Rested is available now and Grounded lands later this month.

Today's conversation is a Solo special. After how much you all enjoyed episode 348 on the habit shifts that helped level up my Brain, Body & Business, I wanted to go one level deeper.This episode isn't about productivity hacks. It's not about the perfect morning routine. And it's definitely not another list of life hacks.Instead, this is an exploration of the principles that have genuinely changed my life.The ideas that have shaped how I think, work, train, build relationships, approach business, and navigate challenges.Many of these principles came directly from conversations on CamBro Conversations with world-class guests. Others came from books, mentors, experiences, mistakes, and lessons I've learned through implementing them in my own life.Expect to learn:Why growth and discomfort are inseparableHow your environment quietly shapes your behaviourWhy confidence comes from reps, not personalityThe link between energy, performance and happinessHow your ancestors' resilience can change your perspective on adversityWhy long-term thinking reduces anxietyThe difference between knowing what to do and actually doing itHow identity drives behaviour and resultsWhy communication has a huge impact on stress levelsThe lessons I've learned from guests including Dr Aria, Nico Carrillo, Daniel Crosby, TJ Power, Nir Eyal and Stirling CooperThe principles that have had the biggest impact on my body, brain and business over the last decadeWhether you're focused on improving your health, growing your business, building confidence, or simply becoming a better version of yourself, I think there will be something in this episode that resonates.Get 20 lessons from 330 CamBro Conversations - https://colcambro.kit.com/60ed1b527bGet my Linkedin for Sales Guide - https://colcambro.kit.com/products/linked-in-personal-brand-for-sellingGet my Peak Productivity BLUEPRINT - https://colcambro.kit.com/products/peak-performance-blueprintMake Millionaire Money Moves - https://millionaire-fhcpmlvz.manus.spaceBook a conversation about Private Medical Insurance with Lewis & Mark:lewis.mitchell@wpa-hcp.org.ukMark.McKenzie@wpa-hcp.org.ukConnect with Col:Instagram: https://www.instagram.com/col.cambro/Email List: https://colcambro.kit.com/30bde23b0cPatreon: https://www.patreon.com/ColCampbell

This week's Live Well Be Well Moment with Nir Eyal, behavioural designer and bestselling author.We delve into the science of beliefs, why your brain lies to you even when you know the truth, why manifesting can actually work against you, and what the difference between a limiting and liberating belief really means.Nir's books: https://www.amazon.co.uk/stores/author/B00HJ8021IMy book 'Healthy Shouldn't Be This Hard': https://www.amazon.co.uk/Healthy-Shouldnt-Be-This-Hard-ebook/dp/B0G1DHNRV5This episode is sponsored by:DIOME: Rest deeper. Stay grounded. Rested is available now and Grounded lands later this month.

What if the way we've always led is no longer enough for the world we're leading in now? In this episode, Kevin talks with Claire Brumby about why leaders need to "forget normal" and embrace a more human and intuitive approach to leadership. Claire introduces her MAGIC framework—mindset, awakening, gumption, intuition, and charisma. She explains how each element helps leaders reconnect with who they are, challenge limiting beliefs, take meaningful action, listen to their inner wisdom, and show up with authentic confidence. Kevin and Claire discuss why mindset is the foundation for growth, how self-compassion helps leaders better understand others, and why intuition is not "woo-woo" but a practical leadership advantage when paired with strategy. Listen For 00:00 Introduction 01:43 Meet Claire Brumby 03:04 Why Claire Wrote Forget Normal, I Want Magic 04:39 Why Leadership Needs a New Framework 06:11 What MAGIC Means 07:14 Why the Five MAGIC Pillars Matter 10:53 Charisma as a Learnable Skill 14:22 Mindset and Limiting Beliefs 18:11 Sacred Self-Compassion and Awakening 20:22 Balancing Intuition and Strategy 25:12 Bringing MAGIC Into Organizations 26:34 What Claire Is Reading 27:09 Where to Learn More About Claire 29:06 Closing Claire's Story: Claire Brumby is the author of The Winning Mix and her new book, Forget Normal – I Want Magic: 5 Rules of Leadership. She is an internationally respected keynote speaker, award-winning entrepreneur, leadership coach and trainer who helps organisations and ambitious leaders unlock confidence, clarity, and high performance in a rapidly changing world. Claire founded a healthy snacking FMCG brand and grew it from a kitchen-table idea into a multi-award-winning brand, later pitching on BBC Dragons' Den. Claire is the creator of the MAGIC Framework™ (Mindset, Awakening, Gumption, Intuition and Charisma) – a modern leadership model designed to move beyond outdated, control-led ways of working and lead with courage, connection, and intuition alongside strategy. She is an ICF-trained leadership coach, NLP Practitioner and mentor. Looking to Develop Stronger Leaders? Want help developing the leaders in your organization? Reach out to explore how the Kevin Eikenberry Group can support your team at info@kevineikenberry.com.  Book Recommendations The Winning Mix by Claire Brumby Forget Normal I Want Magic by Claire Brumby The Signs by Tara Swart  Beyond Belief by Nir Eyal and Julie Li  Like this? Understanding the Success Mindsets with Ryan Gottfredson The Mindsets That Separate the Best Leaders with Vikram Malhotra Five Mindsets to Lead Well with Paula Davis Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

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What if the biggest thing holding you back is a belief you've never questioned? In this special interview (part 2 of 3) with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we move from understanding beliefs to learning how to change them.Many of us can recognize limiting beliefs:"I'm too old.""I'm not good at this.""I don't have time.""I'll never get better."But once you've identified a limiting belief, what do you do next?In this episode, Nir shares the most powerful mindset exercise I've ever learned—a simple but profound framework for questioning the stories that create suffering and keep us stuck.Using real-life examples, including a story about his own mother, Nir explains how to uncover hidden assumptions, challenge long-held beliefs, and replace them with beliefs that create more freedom, motivation, and possibility.

Behavioral designer Nir Eyal sits down with Jeremy Au to unpack the ideas behind his New York Times bestseller Beyond Belief. He explains why information alone never changes behavior, why your limiting beliefs stay hidden like your own face, and how the motivation triangle of behavior, benefit, and belief decides whether you actually follow through. Nir breaks down the research showing why manifesting and vision boarding can backfire, what athletes do instead with mental contrasting, the crucial difference between pain and suffering, and the four-question turnaround he used to repair his relationship with his mother. The episode closes with a live coaching session where Jeremy rewrites his own beliefs about exercise. For founders, operators, and investors across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia, this is a practical playbook for the inner game of building. Burnout, self-doubt, and stalled goals are common across Southeast Asia's startup ecosystem, and Nir's framework offers a science-backed way to spot the beliefs quietly capping your potential and swap them for ones that serve you. Grab Nir Eyal's new book Beyond Belief, plus Hooked and Indistractable, at https://www.nirandfar.com Watch, listen or read the full insight at https://www.bravesea.com/blog/nir-eyal-beyond-belief BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts Follow BRAVE LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp Follow Jeremy Au LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #BeyondBelief #LimitingBeliefs #Mindset #SoutheastAsia #StartupFounders #Productivity #BehaviorChange #SelfImprovement  00:00 From Hooked to Beyond Belief 03:08 Why He Writes and the Birth of Hooked 05:36 The Phone, His Daughter, and Indistractable 08:28 Why Knowing Isn't Doing: The Motivation Triangle 11:26 Beliefs vs Facts vs Faith 12:55 Why Manifesting Backfires 16:56 Pain Is Not Suffering 21:04 Updating the Beliefs We Inherit 28:25 The Flowers, His Mother, and the Turnaround 31:31 Live Coaching: The Real Reason Exercise Feels Hard 41:25 The Four-Question Turnaround on Exercise 48:21 Exercise for Its Own Sake 52:00 Takeaways: Beliefs Are Lenses, Not Laws

What if the only thing holding you back isn't a lack of discipline—but a belief you don't even know you have?In this episode, bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief) breaks down the science of limiting beliefs and reveals why positive thinking alone won't get you unstuck. If you've ever wanted to show up on video, grow your business on social media, or finally take action on goals you keep putting off—this conversation is for you.Whether you're a business owner afraid to post on LinkedIn, a real estate agent who wants to start making videos, or an entrepreneur stuck in analysis paralysis—this episode gives you a practical, science-backed system to change your beliefs and finally take action.

There's one thing that all of Helena's personal projects have in common: they remain unfinished. The family photo album is empty, as is her mom's recipe book. And the lavender garden is still unplanted. Helena is not lazy. In fact, she's a busy lawyer who has no problem finishing tasks at the office. But she's also a busy mother raising a family, and free time is hard to come by. So how can Helena banish her distractions? On this episode of How To!, the first in a two-part series on time management, we talk to Nir Eyal, author of Indistractable: How To Control Your Attention and Choose Your Life. Nir used to be just as distracted as Helena, but then he figured out some tricks to break free from his stray thoughts. He explains why procrastination isn't a sign of laziness, it's a sign of discomfort. And why it's more important to address your feelings than silence your push notifications.  If you liked this episode, check out: "How To Stop Procrastinating" and make sure to tune in next week to learn how to set the perfect deadline. 

In my recent conversation with Nir Eyal, a best-selling author and behavioral expert, we delved into the nature of beliefs, underscoring how they are neither facts nor fixed. Nir shared an enlightening perspective on how beliefs can be either limiting or liberating. It's fascinating to learn how our minds can be both our greatest allies and our heaviest burdens when clinging to outdated beliefs. The takeaway? We have the power to rewire our perception and shift those beliefs, treating them as tools rather than truths, which allows us to nurture motivation and reduce suffering. Applying this idea to everyday life, I find it empowering to tackle the "muck"—those sticky areas where we feel stuck—by reassessing my beliefs. It resonates with how I coach women to see their identities dynamically. This is a gentle reminder to all of us: let's hold our identities lightly and focus on who we want to become. Nir's book, guide, journal, website, Instagram Preorder Sticky Habits book today! Join the Book Launch Committee for behind-the-scenes and first peeks at all things book. Join the Supporters Club to keep About Progress around for good. Get the free DSL Training. Get 50% off last year's More for Moms All-Access Pass with code LISTENER at checkout. First episode with Nir on distraction: https://www.aboutprogress.com/blog/how-to-become-indistractable Get your AquaTru water purifier with the discount code “MONICA.”  Get your teen Knix with code “PROGRESS.” Go to Quince for free shipping on your order and 365-day returns. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy! Check out the full episode: https://greatness.lnk.to/1097DM Nir Eyal delves into a comprehensive exploration of transformative habits that have the potential to bring about significant and positive changes in your life. With a focus on practical and actionable strategies, Eyal covers various areas, including productivity, concentration, and overall well-being. By providing valuable insights, he offers listeners a detailed roadmap for incorporating these habits into their daily routines, fostering a holistic approach to personal growth and life improvement. The episode serves as a practical guide for those seeking tangible and enduring positive changes in their lives through intentional habit formation. Sign up for the Greatness newsletter! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if one of the strongest predictors of how long you live isn't your diet, fitness routine, or supplements... but your beliefs about aging? In this special interview (part 1 of 3) with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we explore the surprising science behind beliefs and how they shape what we see, feel, and ultimately do.Many riders over 35 tell themselves:"I'm too old.""I'm not athletic enough.""Mountain biking is too dangerous."But what if these aren't facts at all?In this first part of our conversation, Nir explains the difference between facts, faith, and beliefs, why beliefs are powerful predictions about the future, and how they can become self-fulfilling prophecies that influence everything from confidence and performance to health and longevity.

Willpower is a terrible strategy for change. This book summary reveals the surprising truth about how our actions shape who we become.

Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestselling author of Hooked, Indistractable, and Beyond Belief to dig into why 90% of distraction has nothing to do with technology, why time boxing beats every to-do list ever created, and why the most dangerous thing an entrepreneur can believe is that they can't.

Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestselling author of Hooked, Indistractable, and Beyond Belief to dig into why 90% of distraction has nothing to do with technology, why time boxing beats every to-do list ever created, and why the most dangerous thing an entrepreneur can believe is that they can't.

Liane Davey: Thoughtload For the past 25 years, Liane Davey has researched and advised teams on how to achieve high performance. She is the author of You First and The Good Fight and is a regular contributor to Harvard Business Review. She is the author of the new book Thoughtload: Manage the Madness and Free Your Team to Do Great Work (Amazon, Bookshop)*. We all love to hate our task lists. However, we can do a lot better with just a bit of strategy. In this conversation, Liane and I explore how to make our task list work for us instead of against us. Key Points Often it's not really the workload that's crushing – it's more so the thinking about all the workload. That's what thoughtload is. The problem with a to-do list is that everything goes on it. Thus, to-do lists are terrible for managing your attention. Instead of one task list, keep a limited amount of tasks on three priority lists. Category 1 list: your most important outputs and outcomes. Category 2 list: what you do to help others achieve their most significant outcomes. Category 3 list: administrative stuff. Four questions determine what gets on your lists: Important (an activity that will add value to a key output or outcome)? Urgent (something with growing negative consequences if you wait)? Targeted (a task that no one can do as efficiently or effectively as you)? Essential (core to creating the critical value, not just a nice-to-have)? Resources Mentioned Thoughtload: Manage the Madness and Free Your Team to Do Great Work by Liane Davey (Amazon, Bookshop)* Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Scientific Secrets of Daily Scheduling, with Daniel Pink (episode 332) Align Your Calendar to What Matters, with Nir Eyal (episode 431) How to Take Back Your Evenings, with Guy Winch (episode 783) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

As I reflect on 2020 in celebration of About Progress turning 10, I'm reminded of how the global pandemic altered life as we knew it, personally affecting our family with immediate, life-altering decisions. Looking back, I'm proud of how I showed up for my community, even when navigating difficult discussions online about race and politics. Behind the mic, 2020 was both a professional boon and a personal gauntlet. Despite the upheavals, I remain grateful for the thriving support of my community and the success of Podcast University, proof that confronting discomfort can lead to profound opportunities. While I continue to balance openness with privacy, the common thread remains—curiosity and connection, the fuel of our shared journey on About Progress. Old episodes to support: Interviews with Arielle Estoria, Nir Eyal, Brooke Snow, Jasmine Bradshaw, and Kolbie Blume, What to do When You Don't Know What to do About Racism  ⁠Get the Best Summer Ever Workshop at half-off⁠ old pricing!  ⁠Preorder Sticky Habits ⁠book today! Join the ⁠Book Launch Committee⁠ for behind-the-scenes and first peeks at all things book. Join the ⁠Supporters Club⁠ to keep About Progress around for good.  ⁠Get the free DSL Training⁠. Get your ⁠AirDoctor purifie⁠r for up to $300 off with the discount code “MONICA.”  Get your teen ⁠Knix⁠ with code “PROGRESS.” Go to ⁠Quince⁠ for free shipping on your order and 365-day returns. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.Timestamps:00:00 Introduction01:26 Belief and Placebos05:25 Why Placebo Effect is Getting Stronger06:59 When Pain is Not Suffering10:10 Hypnosedation and Unlocking Potential15:35 Applying Beliefs to Creative Process19:10 Chasing Happiness vs. Decreasing Suffering21:47 Why Positive Thinking Can Be Harmful26:34 Applying Belief-Shifting to Relationships31:03 Changing Your Mind and Beliefs35:35 Belief Problems, Not People Problems37:25 High Expectations, Low Control Leads to Burnout40:03 Internal vs. External Locus of Control44:27 The Rat Experiment and Persistence47:47 What's Next for Nir EyalIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Nir:Website: https://www.nirandfar.comX: https://twitter.com/nireyalLinkedIn: https://www.linkedin.com/in/nireyalBeyond Belief: https://www.nirandfar.com/beyondbeliefFeatured in this episode:Kit: https://www.kit.comBeyond Belief: https://www.nirandfar.com/beyondbeliefHighlights:01:31 – How belief separates suffering from symptoms06:17 – Why I don't want to hear about side effects15:06 – How I stopped suffering in my creative process25:29 – Visualizing how to deal with discomfort30:39 – Who I become when I hold onto a belief38:40 – Formula for burnout: high expectations, low control44:45 – How a change in belief increased a rat's persistence

898. We're drowning in information, advice, and self-help — so why do we still feel stuck? Returning guest Nir Eyal, author of the new bestseller "Beyond Belief," explains the motivation triangle most people are missing and why your brain is actively working against change. In a rare unscripted moment, Nir walks Rachel through an inquiry-based coaching exercise that surfaces a limiting belief she's been carrying for decades — and the conversation takes a turn neither of them expected.Nir Eyal's book, "Beyond Belief"Modern Mentor is a Quick and Dirty Tips Podcast, hosted by Rachel Cooke!Find more from Rachel at LeadAboveNoise.com.Have a question for Modern Mentor? Email: modernmentor@quickanddirtytips.com Discover more from Modern Mentor!FacebookLinkedInNewsletterTranscripts available on your podcast app or QuickandDirtyTips.com. Hosted on Acast. See acast.com/privacy for more information.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2064: Nir Eyal explains how variable rewards and user investment transform ordinary products into habit-forming experiences that keep people coming back. By understanding how companies use triggers, anticipation, and personal investment to shape behavior, listeners can better recognize the psychology behind modern technology while learning how these same principles can be used to build healthier and more beneficial routines. Read along with the original article(s) here: https://www.nirandfar.com/how-to-manufacture-desire/ Quotes to ponder: "Variable schedules of reward are one of the most powerful tools that companies use to hook users." "The fact that we have greater access to the web through our various devices also gives companies greater access to us." "Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire." Episode references: Skinner box: https://en.wikipedia.org/wiki/Operant_conditioning_chamber Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2063: Nir Eyal explores why products like Facebook, Twitter, and Pinterest become so deeply ingrained in our daily routines by breaking down the psychology behind habit-forming technology. He reveals how successful companies manufacture desire through a four-step process that taps into human behavior, emotions, and motivation, offering valuable insight into the mechanics of attention and engagement in the digital age. Read along with the original article(s) here: https://www.nirandfar.com/how-to-manufacture-desire/ Quotes to ponder: "Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to cue themselves to action by attaching their services to the users' daily routines and emotions." "The Hooked Model is a way of describing a user's interactions with a product as they pass through four phases: a trigger to begin using the product, an action to satisfy the trigger, a variable reward for the action, and some type of investment that, ultimately, makes the product more valuable to the user." "Startups manufacture desire by guiding users through a series of experiences designed to create habits." Learn more about your ad choices. Visit megaphone.fm/adchoices

We've got a new course, Awareness to Action, launching May 27. Text MTM to 33777 or hit this link to stay in the know: https://focusnowtraining.com/a2a-course-interestEpisode notes:We almost didn't make it past the first few episodes.Jon was filming from a yellow Fiat with black racing stripes in a Starbucks parking lot, stealing their wifi. Will was in his old apartment. The dogs walked through every shot. The phone overheated so badly Jon would drop off and Will would carry the show alone. We had no plan, no audience, no producer, and no idea what we were doing.275 episodes later... we're still figuring it out. And that's kind of the whole point.Today's episode is about two things. Starting before you're ready, and why community is the thing that actually keeps you going once you do.We talk about the moment Will convinced Jon not to quit the show. The gold mine story... how close we came to stopping right before things broke open. Why Gene Roddenberry was embarrassed by the first episode of Star Trek (and why that's a good sign). What we've learned from 275 conversations with people like Jocko Willink, John Eldredge, Sean Fargo, James Nestor, Dr. James Doty, Nir Eyal, Steven Kotler, Howard Behar, Stanley Cup winners, SEALs, Special Forces, Olympic athletes, monks, psychologists, and guys who rebuilt their lives from scratch.Every single one of them started before they were ready. Every single one of them had somebody in their corner.If you've been sitting on something... a project, a business, a conversation, a creative thing you keep putting off... this one's for you. The timing will never be perfect. You will never feel ready. Start anyway. Start ugly. And find your people.We also talk about our new course, Awareness to Action, launching May 27. Text A2A to 33777 or hit this link to stay in the know: https://focusnowtraining.com/a2a-course-interestHosted on Ausha. See ausha.co/privacy-policy for more information.

Guy Winch: Mind Over Grind Guy Winch is a psychologist and bestselling author who advocates for integrating the science of emotional health into our daily lives. His TED talks have attracted over 35 million views, and his books have been translated into more than 30 languages. He is co-host of the Ambie-nominated Dear Therapists podcast and the author of the book Mind Over Grind: How to Break Free When Work Hijacks Your Life (Amazon, Bookshop)*. Some of our parents got to work in the morning, put in a full day, and then by dinner time, didn't think about work or do it until the next morning. That's not reality for a lot of us today, so in this conversation, Guy and I explore what you can do to take back your evenings. Key Points Most work stress isn't experienced at work. Healthy thinking is intentional and leads us somewhere useful. Unhealthy thinking (rumination) isn't intentional and tends to repeat the same script. It feels more like unpaid work. To interrupt rumination outside of work, first label it and then associate it with disgust, disdain, and annoyance. Treat it like you would a skunk sitting next to you on the couch. Rituals help our brains make a distinction between time to work and time to recover. Rituals are most powerful when they invoke one or more of our five senses to signal a shift to our brains. Often we think of relaxation and recovery the same way our grandparents did who often did more manual work. Work today tends to be more mental and emotional, so indexing on ways to engage physically during recovery times is helpful. Rather than just assuming that doing nothing, sitting on a beach, or seeing the sights is the best vacation, consider engaging in the things you love that you normally don't get to do. Resources Mentioned Mind Over Grind: How to Break Free When Work Hijacks Your Life by Guy Winch (Amazon, Bookshop)* Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Align Your Calendar to What Matters, with Nir Eyal (episode 431) What to Do With Your Feelings, with Lori Gottlieb (episode 438) How High Achievers Begin to Find Balance, with Michael Hyatt (episode 522) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/nir-eyal-returns If you want to understand how much your beliefs shape your reality, try this quick exercise. Google the “checkerboard illusion” below and you can witness first-hand that even when you know two squares are the same shade of gray, your brain still refuses to show you the truth. If it can't get a simple shade right, imagine what it's doing with everything else. In his book Hooked, Nir Eyal helped people build habit-forming products for good. Then he wrote Indistractable to help people break free from the ones that weren't. But after years of hearing from readers who knew exactly what to do and still couldn't make themselves do it, he realized something was missing from the equation entirely. His new book, Beyond Belief, argues that motivation isn't a straight line between behavior and benefit — it's a triangle, and the third side is belief. The convictions we carry about ourselves, our abilities, and our circumstances quietly determine what we see, what we feel, and ultimately what we do. In this conversation, we dig into why your brain actively resists changing its mind, how the placebo effect is reshaping what we know about pain and performance, and what all of this means for designers and creative thinkers navigating the uncertainty of AI. Nir also gets personal about living with ADHD and dyslexia, stage fright, and how a single reframe — not a new fact, just a new belief — changed the way he experiences all of it. Bio Nir Eyal is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Nir has collaborated with leaders and organizations worldwide to boost performance through behavior design. He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards. Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits. *** This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit coming soon: we're launching a private Slack community…join now so you get access when it launches! And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. You'll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a must-listen for everyone who needs to get out of their own head and make forward progress. Coach Liz Waterstraat shares wisdom and take-away lessons gleaned from Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results by Nir Eyal with Julie Li. In the conversation with host Sarah Bowen Shea, Coach Liz explains that beliefs aren't facts; the effect anticipation has on physical capabilities; and the importance of stacking small wins. And she drops a scientifically backed shocker about the deleterious effects of hitting snooze!Momentous: Use code AMR for up to 35% off your first order at https://www.livemomentous.com/Wahoo Kickr Run: Use the code FEISTY2026 to get a free Headwind Smart Fan (value $300) with the purchase of a Wahoo KICKR RUN at https://shorturl.at/WVhdr Join AMR at the Grand Traverse in Duluth, MN on October 3rd! Use code AMR20 for $20 off when you register at https://feisty.co/events/the-grand-traverse/Follow us on Instagram: https://www.instagram.com/themotherrunner/

You've read the book. You nodded at every page. And then you changed absolutely nothing. Sound familiar?Nir Eyal helped Silicon Valley build the systems that capture your attention — then turned around and wrote the books on how to fight back. Hooked became the playbook for habit-forming products. Indistractable showed you how to resist them. And now Beyond Belief cracks open the real reason most men read all of it, agree with all of it, and still don't change.It's not discipline. It's not information. It's belief. Specifically, the stories you've been telling yourself about who you are, what you're capable of, and whether change is actually possible for someone like you. Nir calls them limiting beliefs — and he spent six years researching how to replace them with something better.This one hits different if you've ever blamed your ADHD, your past, your upbringing, or the algorithm for the gap between who you are and who you know you could be.IN THIS EPISODE, YOU'LL LEARN:Why 90% of distraction isn't your phone — it's a feelingThe motivation triangle: behavior and benefit fail without beliefHow a diagnosis becomes a cage — and how to break outThe man who almost died from a placebo overdoseRichter's rats: how one belief produced 240x more persistenceWhy to-do lists are broken — and what to do insteadFREE RESOURCE FROM NIR:5-Minute Belief Change Guide — nirandfar.com/beyondbeliefliveFOLLOW NIR EYAL:Website & free resources: nirandfar.comBooks: Hooked, Indistractable, Beyond Belief — AmazonGo Deeper here are Three Supporting EPISODES FROM MTM:Ep. 92 — Overcoming ProcrastinationEp. 121 — Managing Your Mind: How to Kick Out Negative ThoughtsEp. 138 — Curiosity Is Key to Breaking Men Free from Judgment and RuminationFollow MTM: SUBSCRIBE - Thursday Three Things or Text MTM to 33777: newsletter.focusnowtraining.comFREE Training Content or Corporate Workshop: focusnowtraining.comMore Episodes & Resources: mentalkingmindfulness.comCoaching with Will: willnotfear.comBook Jon to Speak: jonmacaskill.comCo-produced by Robert Lopez | cratesaudio.comHosted on Ausha. See ausha.co/privacy-policy for more information.

Presented by Understood.orgGetting diagnosed with ADHD explains a lot. Then it starts explaining too much.In this episode, Nir Eyal breaks down what happens after that initial relief. When ADHD stops being useful information and starts becoming your identity.He shares how that shift can quietly limit effort, create anxiety loops, and turn every struggle into “this is just how I am.”This isn't about ignoring ADHD. It's about understanding the difference between what's real and what you've started to believe about it.Because those beliefs don't just describe your behavior. They shape it.You'll hear how to separate facts from interpretations, why beliefs are tools not truths, and how small shifts in how you think can reduce friction and make action easier.What We Cover:Why ADHD diagnosis brings relief, then can create new limitsThe difference between a label and an identityHow “this is just my ADHD” becomes a stopping pointWhy beliefs increase or reduce effort before you even startThe difference between pain and suffering in focus and workA simple way to question beliefs that aren't helpingIf you're enjoying ADHD Skills Lab, you may also enjoy Understood.org's new podcast, Sorry, I Missed This.Listen here: https://lnk.to/sorryimissedthisPS!theadhdskillslabConnect With Nir EyalBook: geni.us/beyondbeliefWebsite: nirandfar.comInstagram: instagram.com/nireyal P.S. Losing work because the admin layer around your business can't keep up with you? Invisible Systems is a 90-day done-for-you sprint where I (Skye) extract the processes from your head, build the operating layer, and find the right person to run it. Six spots left at the founding price, book a call at invisiblesystem.co

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4009: Nir Eyal explores why so many people fear solitude and how constant distractions can deepen feelings of loneliness instead of relieving them. By learning to sit with discomfort, schedule intentional alone time, and understand your internal triggers, you can build stronger self-awareness, healthier relationships, and greater emotional independence. Read along with the original article(s) here: https://www.nirandfar.com/how-to-embrace-being-alone/ Quotes to ponder: “Building the capacity to be alone probably makes your interactions with others richer. Because you're bringing to the relationship a person who's actually got stuff going on inside and isn't just a connector circuit that only thrives off of others.” “You don't have to believe everything you think.” “It's a curious truth that when you gently pay attention to negative emotions, they tend to dissipate, but positive ones expand.” Episode references: Indistractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X The Comfort Crisis: https://www.amazon.com/Comfort-Crisis-Embrace-Discomfort-Reclaim/dp/0593138767 Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal is a leading thinker on the psychology of behavior change and human potential. His frameworks have helped millions build better habits, improve focus, and unlock greater agency in their work and lives. He is the author of the international bestsellers Hooked and Indistractable, which have sold millions of copies worldwide. His latest book, Beyond Belief, is now available and debuted as a bestseller.Link to the book: geni.us/beyondbeliefFree belief change guide is here:www.nirandfar.com/beyond-belief-liveBonus content and the 30-Day Belief Transformation Journal is here:nirandfar.com/beyond-beliefDownload my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com

Staying focused and avoiding distractions has never been more difficult. We blame our phones, the constant notifications, and endless distractions, but the root cause of distraction isn't your phone—it's how you respond to it.Nir Eyal is a globally recognized behavioral design expert and NYT bestselling author of Hooked, Indistractable, and has just released his newest book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.With a background in psychology, technology, and business, Nir has spent years studying how habits are formed and how distractions take hold. His frameworks have empowered millions to form better habits, enhance their focus, and unlock greater agency in their lives and businesses.In our conversation, Nir shares a powerful framework to understand the difference between traction and distraction, and why most people don't actually know what they're getting distracted from. He also explains how persistence is a key driver for long-term success, the hidden influence of limiting beliefs, and how small shifts in mindset can dramatically increase your ability to stay focused and follow through on the activities that generate results.In this episode, you'll learn: ✅ How phone distractions are caused by internal triggers such as boredom, fatigue or anxiety 90% of the time, and how to avoid them.✅ Why to-do lists often fail and how time-boxing is a better system for staying productive and less distracted.✅ The difference between reactive work and reflective work and why scheduling thinking time on the calendar is essential.Show Notes: LifestyleInvestor.com/288Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Not truths, but theories to consider in regards to yourself and your beliefs and ultimately how your beliefs are guiding your life for better and worse. My guest is Nir Eyal (Near A-yall). Nir consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and is the author of the international bestsellers Hooked, and Indistractible, which have sold over 1 million copies in more than 30 languages. Nir's research and writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today. Nir has a new book, BEYOND BELIEF: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, and I took the opportunity to go head on with our cultural perspective on beliefs. To help you see if you're interested, I'll read some concepts that came from Nir and our talk: Beliefs can be helpful regardless of if they are true. Beliefs are the driver of sustained motivation. But not because they are necessarily true. If you make a triangle with belief on one side and behavior on the other, belief is the foundation underneath. Facts are true whether you believe in them or not. Faith is conviction that doesn't require evidence, and belief is the messy space between fact and faith. We don't agree about what we choose to put our faith in, we argue about whether our faith is true and other's faith is false. A belief is only good if it holds up to real-world feedback, remains open to revision, and doesn't require ignoring evidence to sustain it. Healthy belief requires intellectual humility. And a couple side items that came up, “All pain is real. And it's all in your brain.” And, “Your brain isn't seeing reality - it's seeing your beliefs about reality.” If this sounds intriguing, stay tuned. You can find Nir's book, Beyond Belief, anywhere. Connect with him at nirandfar.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. Check out Nir's previous appearance on the show ⁠here⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it's 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Order my new book, The Price of Becoming... www.LearningLeader.com/Becoming This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My Guest: Nir Eyal is a Stanford lecturer, behavioral designer, and bestselling author who has spent his career at the intersection of psychology, technology, and human behavior. He's one of the most rigorous thinkers alive on why people do what they do, and what it actually takes to change. Notes Julie introduced Nir to the Turnaround technique. Nir and Julie met the first week of college in 1997 and have been married since 2001. A big part of the genesis of Beyond Belief came from Julie introducing Nir to this technique called The Turnaround, which comes out of the work from Byron Katie, that she used with her mother to repair the relationship she had with her mom. A limiting belief is a belief that saps motivation and increases suffering. It does that by creating short-term relief from discomfort. "I hate public speaking, I'm no good at public speaking, so I'm going to avoid public speaking." You reduce your motivation to go on stage, providing yourself temporary relief, but long-term suffering. The Turnaround helps you collect a portfolio of perspectives. The problem is that our minds hate changing beliefs. We use these beliefs to justify passivity. A turnaround helps you identify many different kinds of beliefs, and then you can choose the ones that serve you versus the ones that hurt you. Your conscious mind can only process 50 bits of information per second. Your brain is processing 11 million bits of information (the sound of a voice, light hitting your retinas, the ambient temperature of the room). Your conscious mind is not aware of all this. Your brain has to filter out and leaves you with 0.00045% of the information that's coming in. The brain sees reality through a tiny pinhole of attention. It's the difference between reading a simple sentence or War and Peace twice every second. In order to make sense of all this data coming in, the brain has to see reality through a tiny pinhole of attention, just a tiny fraction of reality you're actually consciously aware of. The brain makes predictions based on our beliefs. How does the brain make sense of all this information? It has to make predictions, and those predictions are based on our beliefs. We call this predictive processing. Everything you experience, everything you see, everything you feel, and everything you're inspired to do is determined by the three powers of belief. The three powers of belief: The power of attention changes what you see The power of anticipation changes how you feel The power of agency changes what you do Limiting beliefs hide themselves. A limiting belief, by definition, is hidden because we think that what we see is accurate. We all think that what we experience is a fact. "I saw it for myself. I'm stating my truth. This is the way things are." But that's not true at all. The way the brain processes information is woefully inadequate to put that burden of truth on it. The Turnaround uses four questions to challenge limiting beliefs.  Is it true? Is it 100% absolutely true? Who am I when I hold onto this belief? Who would I be without this belief? Nir's story: "My mother is too judgmental and hard to please." Nir sent his mom flowers for her 74th birthday. She said, "Thank you very much. But just so you know, the flowers were half dead. Don't order from that florist again." Nir instantly became his 13-year-old self and blurted out, "Well, that's the last time I order you flowers again." Venting is terrible. It does nothing but reinforce your beliefs about people because not only do we not see reality clearly, we certainly don't see other people clearly. We see our beliefs about people. We don't see reality as it is. We see reality as we are. The Turnaround opened up new possibilities for Nir. In 30 seconds, he determined: (1) that belief may not be true, (2) it doesn't really serve him, and (3) there might be a better way to be. He could actually be happier without that belief. The brain hates changing its mind. The turnaround asks you to look at the diametric opposite of your belief. We have a psychological immune system. Just like if you get a splinter in your finger, your body will mount an immune defense. The same happens in our minds. The more you feel "that's crazy, I don't wanna think that way, that can't be true," the more you need to explore it. Nir found four beliefs instead of one: My mother is too judgmental and hard to please My mother is NOT too judgmental and hard to please (maybe she was just conveying information) I am too judgmental and hard to please (I had rehearsed a script of effusive praise I wanted) I am too judgmental and hard to please towards myself (I felt incompetent that the flowers didn't work out) "Beliefs are tools, not truths." This is the most important thing Nir can convey. Which one of those four beliefs is true? All of them. None of them. Who cares? Beliefs are tools, not truths. Facts, faith, and beliefs are three different things.  A fact is an objective truth about reality. It is so whether you believe it or not. The world is more like a sphere than it is flat. That is an objective fact.  Faith is a conviction that does not require evidence.  A belief is a conviction that is open to revision based on new evidence. Most problems come from thinking faith is a fact. Too many people think that their faith is a fact, and the things they think are facts are nothing more than beliefs, which are changeable. That's where most of our problems come from: interpersonal problems, personal problems, geopolitical problems. The original belief left Nir powerless. "My mom is too judgmental and hard to please" only has one way out: she has to change so I could be happy. Good luck. The other three beliefs, Nir could do something about. They were in his control. That enabled him. It freed him. It was liberating. Misattribution of emotion: hurt people hurt people. When we feel bad inside, if you've ever been bullied or been a bully yourself, this is always what happens. When you feel crappy on the inside, the first person you can find, you're going to punch him in the face, either physically or verbally, because you feel crappy. That's what Nir did to his mom because he felt bad. So now she should feel bad. How to handle narcissists: acknowledge they're operating with the best tools they have. That person is a narcissist? Awesome, because you don't have to be around them. But narcissists are operating from the best tools they have. It doesn't mean you have to include them in your life, but how do you stop suffering because of them? Acknowledge they are, and reduce your suffering around them. Nir called his mom and apologized. He said, "I'm so sorry for my behavior. I realize that you were trying to help me. You were conveying information about the flowers, so I wouldn't order from that florist. Thank you for that." That call completely changed their relationship. We expect people to change, but we can't even change ourselves. We can't do the simplest habits like eating better, exercising more, and managing our time. Why are we expecting other people to change? "Love is measured by the benefit of the doubt." When Nir's daughter was born, and he held her for the first time, he felt overwhelming adoration. Five minutes ago, she didn't exist, and now he loved her more than anything. He gave her complete, total benefit of the doubt. Why? She didn't do anything. She never sent him flowers. Babies poop, they need food all the time, they cry. But he never said, "she's crying to annoy me." We give babies the ultimate benefit of the doubt. Why don't we give adults the benefit of the doubt? When those babies grow up and become adults, we don't give them the benefit of the doubt. The narcissist in your life, the person who offends you, the person that hurts you, those are the best tools they have. It doesn't mean you have to be with them or include them in your life. The requirement is: how do you figure out how to stop suffering, to be at peace? We're constantly judging everything. Somebody cuts you off in traffic. Jerk. There's a line at the burrito place. The business thing didn't work out. The stock market goes down. Judging, judging, judging all day long. Good, bad, good, bad, good, bad. Expecting things to be different than they are. These are all limiting beliefs, and all they do is make us suffer. "We don't have relationship problems. We have belief problems." The problem is your belief that something should be different from what it is. It's like asking Nir's daughter to speak Russian. She can't speak Russian. What am I expecting? She doesn't have that ability. Why should I have expectations that people should meet my expectations? Nir and Julie now collaborate instead of argue. Since they started using the Turnaround technique, they used to have disagreements. Now they collaborate. If there's a very smart person, much smarter than Nir, who has an opinion, who he respects deeply and loves and admires, why would he fight with that person? He would collaborate with that person. Different perspectives are an asset to collect. If Nir sees things one way and Julie sees them differently, that's amazing. A new perspective. It's like collecting Pokémon cards. You've gotta get 'em all. Now with more perspectives, he can pick the best one. Writing sessions with Tim Urban, Shane Snow, and Mark Manson. Nir would work on his own and get distracted. But when he had other authors around him, they would sit down, write for 45 minutes, take a 15-minute break, write for 45 minutes, take a 15-minute break. They'd do that for three hours every morning. Not only is it inspiring, it keeps you on track. Find a focus friend. Somebody you can go to a coffee shop with and say, "I really need to focus. Let's keep each other accountable. Let's just work next to each other." Just like working side by side and seeing that other person also working on the stuff they should be working on keeps you accountable. Comparison is the thief of joy. Sometimes it can be tricky to be in a room with people who are super successful. Nir was the least successful author there at the time. You have to put it in perspective and know it's not about the outcome, it's about the journey. The best thing you can do is do the work. Time boxing is better than to-do lists. To-do lists are one of the worst things you can do for personal productivity because there's no constraint. You can always add more things to a to-do list. You come home from work every day and say, "I still have all these things I haven't done on my to-do list."  A time box calendar is the most well-researched time management technique. What's much more effective than a to-do list is planning out what you're going to do and when you're going to do it. This is called an implementation intention. The goal now becomes not to finish anything. The goal is to work on that task for as long as you said you would without distraction. Make time to do the work, to turn your values into time. That's the secret to avoiding comparison. You put in the time to do the work. When you have it on your calendar, the goal is doing the work, not finishing the work. Lucky people literally see reality differently. They did a study where they asked people who were self-described lucky or unlucky to count the number of photographs in a newspaper. The unlucky people took on average two and a half minutes. The lucky people took 11 seconds. Why? On page two, one of the images said in big, bold text, "There are 43 images in this paper. Collect your prize." The unlucky people never saw it. Their brains took in the information, but it never became part of their conscious awareness. Entrepreneurs see $100 bills on the ground when everybody's walking over them. That is driven by beliefs. You believe you can will things to change. Walter Isaacson, in his biography of Steve Jobs, talked about his reality distortion field. That's exactly what this is. Entrepreneurs tend to be way more optimistic. They believe that lucky things happen to them, and so they see opportunities. "With our luck, it's going to be a bright, beautiful, sunny day." So many people say "with my luck" and follow it with something bad or negative. This belief and mindset of saying "with our luck" followed by something extremely positive is contagious and enjoyable. "Everything good happens to us." Nir's family says this whenever something good happens. There's no line at the TSA. "Everything good happens to us." The food was good. "Everything good happens to us." Little things, big things. Do more good things happen to them than bad things? Maybe, maybe not. Who cares? Beliefs are tools, not truths. When you believe those things, you notice them more. Your life actually does seem magical, blessed, like you're always lucky. 60% of opportunities are provoked luck. They studied super successful entrepreneurs and VCs and found that 60% of their opportunities provoked luck. They provoked the lucky thing that happened. How? Something as simple as sending a note of gratitude. Never hold back on a compliment. They're free. You get so much back from them. Thank you notes create provoked luck. Tina Seelig writes thank you notes compulsively. She wrote a thank you note to somebody. The thank-you note landed on someone's desk. You're sitting at your desk with things to do, and here's a thank you note, and to the right is your laptop with an email about a new opportunity. Who is going to get the call about that opportunity? You're top of mind. "Ryan's such a nice guy. He sent me that note. I'm going to call Ryan about that opportunity." Changing Nir's relationship with his mom changed his relationship with his daughter. Love is measured by the benefit of the doubt. When Nir started giving his daughter the benefit of the doubt, it pushed him to figure it out with his mom because he needed to give her the benefit of the doubt as he would want his daughter to give him the same. He's doing his best. He's not perfect. He makes mistakes. Those are the tools he's got.  You go from loving your kid to liking them. Nir and his daughter went skiing together for his birthday. The entire three hour car ride up, the entire three-hour car ride back, they were chatting. They wrote an article together in the car. You always love your kid. As soon as your kid's born, you love them. But if you do your job right and things fall into place and you're very lucky, you like them. And that's a game changer. Reflection Questions What limiting belief are you holding onto where someone else has to change? What are three other ways to look at that same situation that would put the control back in your hands? Are you treating your beliefs like facts or like tools? Which beliefs are you holding because they're true, and which ones are you holding because they serve you? Who in your life are you not giving the benefit of the doubt? What would change if you gave them some grace? More Learning: #554 - Tim Urban: Become a High Rung Thinker #342 - Shane Snow: The #1 Leadership Skill is Intellectual Humility #596 - Arthur Brooks: The Art & Science of Happiness  Podcast Chapters 02:19 Julie Introduced Nir to The Turnaround  04:28 Limiting Beliefs: How They Sap Motivation  07:51 Your Brain Filters 99.99% of Reality  10:17 The Flower Story: When Nir Became His 13-Year-Old Self  12:41 The Four Questions That Change Everything  15:25 Finding Four Beliefs Instead of One  19:08 Beliefs Are Tools, Not Truths  22:52 Narcissists Are Using Their Best Tools  27:53 Focus Friends: Writing with Tim Urban, Shane Snow, and Mark Manson  31:09 Comparison Is the Thief of Joy  32:04 Time Boxing Beats To-Do Lists  35:04 We Don't Have Relationship Problems, We Have Belief Problems  35:59 Why Nir and Julie Don't Fight Anymore  38:25 Explaining Worlds vs Changing People  42:03 You Can't Write Clearly If You Can't Think Clearly  43:23 Lucky People See $100 Bills on the Ground  46:29 "With Our Luck, It's Gonna Be a Beautiful Day"  49:38 Thank You Notes Create Provoked Luck  52:42 From Loving Your Kid to Liking Them  56:16 EOPC

Mindset is everything, but what if your beliefs are holding you back? Nir Eyal faced this painful reality when readers praised his work, yet still struggled to change their habits or act on a single piece of advice. It led him to a deeper truth: in a world overflowing with information, knowledge isn't the problem; hidden limiting beliefs are. That realization led him to write Beyond Belief. In this episode, Nir shares personal development tools to help you uncover and destroy the beliefs silently sabotaging your success in business, relationships, and life. In this episode, Hala and Nir will discuss: (00:00) Introduction (00:00) Why Nir Wrote Beyond Belief (04:13) The Rat Study: How Beliefs Drive Persistence (08:49) How Beliefs Become Your Biology (14:42) What Is the Motivation Triangle? (20:35) How Beliefs Hijack Your Reality (30:05) Building Entrepreneurial Alertness and Luck (39:16) Reframing Beliefs to Improve Relationships (49:53) The Power of Anticipation in Business (55:57) The Danger of Limiting Identity Beliefs (01:01:53) Live Coaching to Overcome Limiting Beliefs Nir Eyal is a bestselling author, behavioral design consultant, and former Stanford lecturer known for teaching the intersection of psychology, technology, and business. His groundbreaking books, Hooked and Indistractable, have sold over one million copies in more than 30 languages, helping entrepreneurs and leaders worldwide. His newest book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING Resources Mentioned: Nir's Website: nirandfar.com  Nir's Book, Beyond Belief: bit.ly/NE-BBelief  Nir's Book, Indistractable: bit.ly/NE-Indistractable  Nir's Book, Hooked: bit.ly/NE-Hooked  Nir's LinkedIn: www.linkedin.com/in/nireyal  YAP E34 with Nir Eyal: bit.ly/NE-E34  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini  

Beyond Belief author Nir Eyal returns to break down why belief — not motivation — is the missing piece behind every goal you've abandoned too early.Full show notes and resources can be found here: jordanharbinger.com/1295What We Discuss with Nir Eyal:The number one reason people fail to reach their goals isn't a lack of knowledge or resources — it's that they quit. Motivation isn't a straight line from behavior to benefit; it's a triangle that includes belief. Without belief in both the process and the payoff, perseverance crumbles.Limiting beliefs are invisible cages we mistake for facts. Phrases like "I don't have time," "I'm too old," or "someone like me can't do this" feel like objective truths, but they're actually tools that sap motivation and increase suffering — and most people never stop to examine them.Venting feels productive but actually reinforces the distorted mental image you've built of someone. Instead, Nir uses a "turnaround" technique — asking if the opposite of your grievance could also be true — to collect a portfolio of perspectives and reduce suffering.Visualizing dream outcomes doesn't motivate you — it physiologically relaxes you into inaction. Research shows people who "manifest" goals actually achieve less. What works is mental contrasting: rehearsing how you'll handle the inevitable obstacles and discomfort.Your beliefs are tools, not truths — and you can swap them out like a carpenter reaching for the right instrument. Start examining one belief that's been holding you back, test it with honest questions, and try on a more liberating perspective for a week. Growth is possible at any age!And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: BetterHelp: 10% off first month: betterhelp.com/jordanBombas: Go to bombas.com/jordan to get 20% off your first orderProgressive Insurance: Free online quote: progressive.comThe Perfect Jean: 15% off first order: theperfectjean.nyc, code JORDAN15Zocdoc: Find and book a doctor you love today: zocdoc.com/jordanLand Rover Defender: landroverusa.comThe President's Daily Brief: Listen here or wherever you find fine podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.