Podcast appearances and mentions of Nir Eyal

What if the only thing holding you back isn't a lack of discipline—but a belief you don't even know you have?In this episode, bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief) breaks down the science of limiting beliefs and reveals why positive thinking alone won't get you unstuck. If you've ever wanted to show up on video, grow your business on social media, or finally take action on goals you keep putting off—this conversation is for you.Whether you're a business owner afraid to post on LinkedIn, a real estate agent who wants to start making videos, or an entrepreneur stuck in analysis paralysis—this episode gives you a practical, science-backed system to change your beliefs and finally take action.

There's one thing that all of Helena's personal projects have in common: they remain unfinished. The family photo album is empty, as is her mom's recipe book. And the lavender garden is still unplanted. Helena is not lazy. In fact, she's a busy lawyer who has no problem finishing tasks at the office. But she's also a busy mother raising a family, and free time is hard to come by. So how can Helena banish her distractions? On this episode of How To!, the first in a two-part series on time management, we talk to Nir Eyal, author of Indistractable: How To Control Your Attention and Choose Your Life. Nir used to be just as distracted as Helena, but then he figured out some tricks to break free from his stray thoughts. He explains why procrastination isn't a sign of laziness, it's a sign of discomfort. And why it's more important to address your feelings than silence your push notifications.  If you liked this episode, check out: "How To Stop Procrastinating" and make sure to tune in next week to learn how to set the perfect deadline. 

In my recent conversation with Nir Eyal, a best-selling author and behavioral expert, we delved into the nature of beliefs, underscoring how they are neither facts nor fixed. Nir shared an enlightening perspective on how beliefs can be either limiting or liberating. It's fascinating to learn how our minds can be both our greatest allies and our heaviest burdens when clinging to outdated beliefs. The takeaway? We have the power to rewire our perception and shift those beliefs, treating them as tools rather than truths, which allows us to nurture motivation and reduce suffering. Applying this idea to everyday life, I find it empowering to tackle the "muck"—those sticky areas where we feel stuck—by reassessing my beliefs. It resonates with how I coach women to see their identities dynamically. This is a gentle reminder to all of us: let's hold our identities lightly and focus on who we want to become. Nir's book, guide, journal, website, Instagram Preorder Sticky Habits book today! Join the Book Launch Committee for behind-the-scenes and first peeks at all things book. Join the Supporters Club to keep About Progress around for good. Get the free DSL Training. Get 50% off last year's More for Moms All-Access Pass with code LISTENER at checkout. First episode with Nir on distraction: https://www.aboutprogress.com/blog/how-to-become-indistractable Get your AquaTru water purifier with the discount code “MONICA.”  Get your teen Knix with code “PROGRESS.” Go to Quince for free shipping on your order and 365-day returns. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy! Check out the full episode: https://greatness.lnk.to/1097DM Nir Eyal delves into a comprehensive exploration of transformative habits that have the potential to bring about significant and positive changes in your life. With a focus on practical and actionable strategies, Eyal covers various areas, including productivity, concentration, and overall well-being. By providing valuable insights, he offers listeners a detailed roadmap for incorporating these habits into their daily routines, fostering a holistic approach to personal growth and life improvement. The episode serves as a practical guide for those seeking tangible and enduring positive changes in their lives through intentional habit formation. Sign up for the Greatness newsletter! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if one of the strongest predictors of how long you live isn't your diet, fitness routine, or supplements... but your beliefs about aging? In this special interview (part 1 of 3) with bestselling author Nir Eyal (Hooked, Indistractable, Beyond Belief), we explore the surprising science behind beliefs and how they shape what we see, feel, and ultimately do.Many riders over 35 tell themselves:"I'm too old.""I'm not athletic enough.""Mountain biking is too dangerous."But what if these aren't facts at all?In this first part of our conversation, Nir explains the difference between facts, faith, and beliefs, why beliefs are powerful predictions about the future, and how they can become self-fulfilling prophecies that influence everything from confidence and performance to health and longevity.

Willpower is a terrible strategy for change. This book summary reveals the surprising truth about how our actions shape who we become.

Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestselling author of Hooked, Indistractable, and Beyond Belief to dig into why 90% of distraction has nothing to do with technology, why time boxing beats every to-do list ever created, and why the most dangerous thing an entrepreneur can believe is that they can't.

Your to-do list is destroying your productivity, and Nir Eyal has the research to prove it. In this episode, Igor sits down with the bestselling author of Hooked, Indistractable, and Beyond Belief to dig into why 90% of distraction has nothing to do with technology, why time boxing beats every to-do list ever created, and why the most dangerous thing an entrepreneur can believe is that they can't.

Liane Davey: Thoughtload For the past 25 years, Liane Davey has researched and advised teams on how to achieve high performance. She is the author of You First and The Good Fight and is a regular contributor to Harvard Business Review. She is the author of the new book Thoughtload: Manage the Madness and Free Your Team to Do Great Work (Amazon, Bookshop)*. We all love to hate our task lists. However, we can do a lot better with just a bit of strategy. In this conversation, Liane and I explore how to make our task list work for us instead of against us. Key Points Often it's not really the workload that's crushing – it's more so the thinking about all the workload. That's what thoughtload is. The problem with a to-do list is that everything goes on it. Thus, to-do lists are terrible for managing your attention. Instead of one task list, keep a limited amount of tasks on three priority lists. Category 1 list: your most important outputs and outcomes. Category 2 list: what you do to help others achieve their most significant outcomes. Category 3 list: administrative stuff. Four questions determine what gets on your lists: Important (an activity that will add value to a key output or outcome)? Urgent (something with growing negative consequences if you wait)? Targeted (a task that no one can do as efficiently or effectively as you)? Essential (core to creating the critical value, not just a nice-to-have)? Resources Mentioned Thoughtload: Manage the Madness and Free Your Team to Do Great Work by Liane Davey (Amazon, Bookshop)* Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Scientific Secrets of Daily Scheduling, with Daniel Pink (episode 332) Align Your Calendar to What Matters, with Nir Eyal (episode 431) How to Take Back Your Evenings, with Guy Winch (episode 783) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

As I reflect on 2020 in celebration of About Progress turning 10, I'm reminded of how the global pandemic altered life as we knew it, personally affecting our family with immediate, life-altering decisions. Looking back, I'm proud of how I showed up for my community, even when navigating difficult discussions online about race and politics. Behind the mic, 2020 was both a professional boon and a personal gauntlet. Despite the upheavals, I remain grateful for the thriving support of my community and the success of Podcast University, proof that confronting discomfort can lead to profound opportunities. While I continue to balance openness with privacy, the common thread remains—curiosity and connection, the fuel of our shared journey on About Progress. Old episodes to support: Interviews with Arielle Estoria, Nir Eyal, Brooke Snow, Jasmine Bradshaw, and Kolbie Blume, What to do When You Don't Know What to do About Racism  ⁠Get the Best Summer Ever Workshop at half-off⁠ old pricing!  ⁠Preorder Sticky Habits ⁠book today! Join the ⁠Book Launch Committee⁠ for behind-the-scenes and first peeks at all things book. Join the ⁠Supporters Club⁠ to keep About Progress around for good.  ⁠Get the free DSL Training⁠. Get your ⁠AirDoctor purifie⁠r for up to $300 off with the discount code “MONICA.”  Get your teen ⁠Knix⁠ with code “PROGRESS.” Go to ⁠Quince⁠ for free shipping on your order and 365-day returns. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.Timestamps:00:00 Introduction01:26 Belief and Placebos05:25 Why Placebo Effect is Getting Stronger06:59 When Pain is Not Suffering10:10 Hypnosedation and Unlocking Potential15:35 Applying Beliefs to Creative Process19:10 Chasing Happiness vs. Decreasing Suffering21:47 Why Positive Thinking Can Be Harmful26:34 Applying Belief-Shifting to Relationships31:03 Changing Your Mind and Beliefs35:35 Belief Problems, Not People Problems37:25 High Expectations, Low Control Leads to Burnout40:03 Internal vs. External Locus of Control44:27 The Rat Experiment and Persistence47:47 What's Next for Nir EyalIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Nir:Website: https://www.nirandfar.comX: https://twitter.com/nireyalLinkedIn: https://www.linkedin.com/in/nireyalBeyond Belief: https://www.nirandfar.com/beyondbeliefFeatured in this episode:Kit: https://www.kit.comBeyond Belief: https://www.nirandfar.com/beyondbeliefHighlights:01:31 – How belief separates suffering from symptoms06:17 – Why I don't want to hear about side effects15:06 – How I stopped suffering in my creative process25:29 – Visualizing how to deal with discomfort30:39 – Who I become when I hold onto a belief38:40 – Formula for burnout: high expectations, low control44:45 – How a change in belief increased a rat's persistence

898. We're drowning in information, advice, and self-help — so why do we still feel stuck? Returning guest Nir Eyal, author of the new bestseller "Beyond Belief," explains the motivation triangle most people are missing and why your brain is actively working against change. In a rare unscripted moment, Nir walks Rachel through an inquiry-based coaching exercise that surfaces a limiting belief she's been carrying for decades — and the conversation takes a turn neither of them expected.Nir Eyal's book, "Beyond Belief"Modern Mentor is a Quick and Dirty Tips Podcast, hosted by Rachel Cooke!Find more from Rachel at LeadAboveNoise.com.Have a question for Modern Mentor? Email: modernmentor@quickanddirtytips.com Discover more from Modern Mentor!FacebookLinkedInNewsletterTranscripts available on your podcast app or QuickandDirtyTips.com. Hosted on Acast. See acast.com/privacy for more information.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2064: Nir Eyal explains how variable rewards and user investment transform ordinary products into habit-forming experiences that keep people coming back. By understanding how companies use triggers, anticipation, and personal investment to shape behavior, listeners can better recognize the psychology behind modern technology while learning how these same principles can be used to build healthier and more beneficial routines. Read along with the original article(s) here: https://www.nirandfar.com/how-to-manufacture-desire/ Quotes to ponder: "Variable schedules of reward are one of the most powerful tools that companies use to hook users." "The fact that we have greater access to the web through our various devices also gives companies greater access to us." "Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire." Episode references: Skinner box: https://en.wikipedia.org/wiki/Operant_conditioning_chamber Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2063: Nir Eyal explores why products like Facebook, Twitter, and Pinterest become so deeply ingrained in our daily routines by breaking down the psychology behind habit-forming technology. He reveals how successful companies manufacture desire through a four-step process that taps into human behavior, emotions, and motivation, offering valuable insight into the mechanics of attention and engagement in the digital age. Read along with the original article(s) here: https://www.nirandfar.com/how-to-manufacture-desire/ Quotes to ponder: "Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to cue themselves to action by attaching their services to the users' daily routines and emotions." "The Hooked Model is a way of describing a user's interactions with a product as they pass through four phases: a trigger to begin using the product, an action to satisfy the trigger, a variable reward for the action, and some type of investment that, ultimately, makes the product more valuable to the user." "Startups manufacture desire by guiding users through a series of experiences designed to create habits." Learn more about your ad choices. Visit megaphone.fm/adchoices

We've got a new course, Awareness to Action, launching May 27. Text MTM to 33777 or hit this link to stay in the know: https://focusnowtraining.com/a2a-course-interestEpisode notes:We almost didn't make it past the first few episodes.Jon was filming from a yellow Fiat with black racing stripes in a Starbucks parking lot, stealing their wifi. Will was in his old apartment. The dogs walked through every shot. The phone overheated so badly Jon would drop off and Will would carry the show alone. We had no plan, no audience, no producer, and no idea what we were doing.275 episodes later... we're still figuring it out. And that's kind of the whole point.Today's episode is about two things. Starting before you're ready, and why community is the thing that actually keeps you going once you do.We talk about the moment Will convinced Jon not to quit the show. The gold mine story... how close we came to stopping right before things broke open. Why Gene Roddenberry was embarrassed by the first episode of Star Trek (and why that's a good sign). What we've learned from 275 conversations with people like Jocko Willink, John Eldredge, Sean Fargo, James Nestor, Dr. James Doty, Nir Eyal, Steven Kotler, Howard Behar, Stanley Cup winners, SEALs, Special Forces, Olympic athletes, monks, psychologists, and guys who rebuilt their lives from scratch.Every single one of them started before they were ready. Every single one of them had somebody in their corner.If you've been sitting on something... a project, a business, a conversation, a creative thing you keep putting off... this one's for you. The timing will never be perfect. You will never feel ready. Start anyway. Start ugly. And find your people.We also talk about our new course, Awareness to Action, launching May 27. Text A2A to 33777 or hit this link to stay in the know: https://focusnowtraining.com/a2a-course-interestHosted on Ausha. See ausha.co/privacy-policy for more information.

Guy Winch: Mind Over Grind Guy Winch is a psychologist and bestselling author who advocates for integrating the science of emotional health into our daily lives. His TED talks have attracted over 35 million views, and his books have been translated into more than 30 languages. He is co-host of the Ambie-nominated Dear Therapists podcast and the author of the book Mind Over Grind: How to Break Free When Work Hijacks Your Life (Amazon, Bookshop)*. Some of our parents got to work in the morning, put in a full day, and then by dinner time, didn't think about work or do it until the next morning. That's not reality for a lot of us today, so in this conversation, Guy and I explore what you can do to take back your evenings. Key Points Most work stress isn't experienced at work. Healthy thinking is intentional and leads us somewhere useful. Unhealthy thinking (rumination) isn't intentional and tends to repeat the same script. It feels more like unpaid work. To interrupt rumination outside of work, first label it and then associate it with disgust, disdain, and annoyance. Treat it like you would a skunk sitting next to you on the couch. Rituals help our brains make a distinction between time to work and time to recover. Rituals are most powerful when they invoke one or more of our five senses to signal a shift to our brains. Often we think of relaxation and recovery the same way our grandparents did who often did more manual work. Work today tends to be more mental and emotional, so indexing on ways to engage physically during recovery times is helpful. Rather than just assuming that doing nothing, sitting on a beach, or seeing the sights is the best vacation, consider engaging in the things you love that you normally don't get to do. Resources Mentioned Mind Over Grind: How to Break Free When Work Hijacks Your Life by Guy Winch (Amazon, Bookshop)* Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Align Your Calendar to What Matters, with Nir Eyal (episode 431) What to Do With Your Feelings, with Lori Gottlieb (episode 438) How High Achievers Begin to Find Balance, with Michael Hyatt (episode 522) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/nir-eyal-returns If you want to understand how much your beliefs shape your reality, try this quick exercise. Google the “checkerboard illusion” below and you can witness first-hand that even when you know two squares are the same shade of gray, your brain still refuses to show you the truth. If it can't get a simple shade right, imagine what it's doing with everything else. In his book Hooked, Nir Eyal helped people build habit-forming products for good. Then he wrote Indistractable to help people break free from the ones that weren't. But after years of hearing from readers who knew exactly what to do and still couldn't make themselves do it, he realized something was missing from the equation entirely. His new book, Beyond Belief, argues that motivation isn't a straight line between behavior and benefit — it's a triangle, and the third side is belief. The convictions we carry about ourselves, our abilities, and our circumstances quietly determine what we see, what we feel, and ultimately what we do. In this conversation, we dig into why your brain actively resists changing its mind, how the placebo effect is reshaping what we know about pain and performance, and what all of this means for designers and creative thinkers navigating the uncertainty of AI. Nir also gets personal about living with ADHD and dyslexia, stage fright, and how a single reframe — not a new fact, just a new belief — changed the way he experiences all of it. Bio Nir Eyal is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Nir has collaborated with leaders and organizations worldwide to boost performance through behavior design. He is the New York Times bestselling author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards. Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, became an instant New York Times best-seller and reveals how to identify and replace the hidden beliefs that define our limits. *** This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit coming soon: we're launching a private Slack community…join now so you get access when it launches! And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes. You'll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further. Upgrade to paid Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a must-listen for everyone who needs to get out of their own head and make forward progress. Coach Liz Waterstraat shares wisdom and take-away lessons gleaned from Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results by Nir Eyal with Julie Li. In the conversation with host Sarah Bowen Shea, Coach Liz explains that beliefs aren't facts; the effect anticipation has on physical capabilities; and the importance of stacking small wins. And she drops a scientifically backed shocker about the deleterious effects of hitting snooze!Momentous: Use code AMR for up to 35% off your first order at https://www.livemomentous.com/Wahoo Kickr Run: Use the code FEISTY2026 to get a free Headwind Smart Fan (value $300) with the purchase of a Wahoo KICKR RUN at https://shorturl.at/WVhdr Join AMR at the Grand Traverse in Duluth, MN on October 3rd! Use code AMR20 for $20 off when you register at https://feisty.co/events/the-grand-traverse/Follow us on Instagram: https://www.instagram.com/themotherrunner/

You've read the book. You nodded at every page. And then you changed absolutely nothing. Sound familiar?Nir Eyal helped Silicon Valley build the systems that capture your attention — then turned around and wrote the books on how to fight back. Hooked became the playbook for habit-forming products. Indistractable showed you how to resist them. And now Beyond Belief cracks open the real reason most men read all of it, agree with all of it, and still don't change.It's not discipline. It's not information. It's belief. Specifically, the stories you've been telling yourself about who you are, what you're capable of, and whether change is actually possible for someone like you. Nir calls them limiting beliefs — and he spent six years researching how to replace them with something better.This one hits different if you've ever blamed your ADHD, your past, your upbringing, or the algorithm for the gap between who you are and who you know you could be.IN THIS EPISODE, YOU'LL LEARN:Why 90% of distraction isn't your phone — it's a feelingThe motivation triangle: behavior and benefit fail without beliefHow a diagnosis becomes a cage — and how to break outThe man who almost died from a placebo overdoseRichter's rats: how one belief produced 240x more persistenceWhy to-do lists are broken — and what to do insteadFREE RESOURCE FROM NIR:5-Minute Belief Change Guide — nirandfar.com/beyondbeliefliveFOLLOW NIR EYAL:Website & free resources: nirandfar.comBooks: Hooked, Indistractable, Beyond Belief — AmazonGo Deeper here are Three Supporting EPISODES FROM MTM:Ep. 92 — Overcoming ProcrastinationEp. 121 — Managing Your Mind: How to Kick Out Negative ThoughtsEp. 138 — Curiosity Is Key to Breaking Men Free from Judgment and RuminationFollow MTM: SUBSCRIBE - Thursday Three Things or Text MTM to 33777: newsletter.focusnowtraining.comFREE Training Content or Corporate Workshop: focusnowtraining.comMore Episodes & Resources: mentalkingmindfulness.comCoaching with Will: willnotfear.comBook Jon to Speak: jonmacaskill.comCo-produced by Robert Lopez | cratesaudio.comHosted on Ausha. See ausha.co/privacy-policy for more information.

Presented by Understood.orgGetting diagnosed with ADHD explains a lot. Then it starts explaining too much.In this episode, Nir Eyal breaks down what happens after that initial relief. When ADHD stops being useful information and starts becoming your identity.He shares how that shift can quietly limit effort, create anxiety loops, and turn every struggle into “this is just how I am.”This isn't about ignoring ADHD. It's about understanding the difference between what's real and what you've started to believe about it.Because those beliefs don't just describe your behavior. They shape it.You'll hear how to separate facts from interpretations, why beliefs are tools not truths, and how small shifts in how you think can reduce friction and make action easier.What We Cover:Why ADHD diagnosis brings relief, then can create new limitsThe difference between a label and an identityHow “this is just my ADHD” becomes a stopping pointWhy beliefs increase or reduce effort before you even startThe difference between pain and suffering in focus and workA simple way to question beliefs that aren't helpingIf you're enjoying ADHD Skills Lab, you may also enjoy Understood.org's new podcast, Sorry, I Missed This.Listen here: https://lnk.to/sorryimissedthisPS!theadhdskillslabConnect With Nir EyalBook: geni.us/beyondbeliefWebsite: nirandfar.comInstagram: instagram.com/nireyal P.S. Losing work because the admin layer around your business can't keep up with you? Invisible Systems is a 90-day done-for-you sprint where I (Skye) extract the processes from your head, build the operating layer, and find the right person to run it. Six spots left at the founding price, book a call at invisiblesystem.co

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4009: Nir Eyal explores why so many people fear solitude and how constant distractions can deepen feelings of loneliness instead of relieving them. By learning to sit with discomfort, schedule intentional alone time, and understand your internal triggers, you can build stronger self-awareness, healthier relationships, and greater emotional independence. Read along with the original article(s) here: https://www.nirandfar.com/how-to-embrace-being-alone/ Quotes to ponder: “Building the capacity to be alone probably makes your interactions with others richer. Because you're bringing to the relationship a person who's actually got stuff going on inside and isn't just a connector circuit that only thrives off of others.” “You don't have to believe everything you think.” “It's a curious truth that when you gently pay attention to negative emotions, they tend to dissipate, but positive ones expand.” Episode references: Indistractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X The Comfort Crisis: https://www.amazon.com/Comfort-Crisis-Embrace-Discomfort-Reclaim/dp/0593138767 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4009: Nir Eyal explores why so many people fear solitude and how constant distractions can deepen feelings of loneliness instead of relieving them. By learning to sit with discomfort, schedule intentional alone time, and understand your internal triggers, you can build stronger self-awareness, healthier relationships, and greater emotional independence. Read along with the original article(s) here: https://www.nirandfar.com/how-to-embrace-being-alone/ Quotes to ponder: “Building the capacity to be alone probably makes your interactions with others richer. Because you're bringing to the relationship a person who's actually got stuff going on inside and isn't just a connector circuit that only thrives off of others.” “You don't have to believe everything you think.” “It's a curious truth that when you gently pay attention to negative emotions, they tend to dissipate, but positive ones expand.” Episode references: Indistractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X The Comfort Crisis: https://www.amazon.com/Comfort-Crisis-Embrace-Discomfort-Reclaim/dp/0593138767 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4009: Nir Eyal explores why so many people fear solitude and how constant distractions can deepen feelings of loneliness instead of relieving them. By learning to sit with discomfort, schedule intentional alone time, and understand your internal triggers, you can build stronger self-awareness, healthier relationships, and greater emotional independence. Read along with the original article(s) here: https://www.nirandfar.com/how-to-embrace-being-alone/ Quotes to ponder: “Building the capacity to be alone probably makes your interactions with others richer. Because you're bringing to the relationship a person who's actually got stuff going on inside and isn't just a connector circuit that only thrives off of others.” “You don't have to believe everything you think.” “It's a curious truth that when you gently pay attention to negative emotions, they tend to dissipate, but positive ones expand.” Episode references: Indistractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X The Comfort Crisis: https://www.amazon.com/Comfort-Crisis-Embrace-Discomfort-Reclaim/dp/0593138767 Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is former Standford lecturer, author and entrepreneur Nir Eyal. His latest book, 'Beyond Belief', looks at the science behind motivation and achievement, how prayer and ritual effect belief and when quitting is the best option.Listen to more from our Hope Podcasts collection at hopepodcasts.com.au. And send the team a message via Hope 103.2’s app, Facebook or Instagram.See omnystudio.com/listener for privacy information.

Nir Eyal is a leading thinker on the psychology of behavior change and human potential. His frameworks have helped millions build better habits, improve focus, and unlock greater agency in their work and lives. He is the author of the international bestsellers Hooked and Indistractable, which have sold millions of copies worldwide. His latest book, Beyond Belief, is now available and debuted as a bestseller.Link to the book: geni.us/beyondbeliefFree belief change guide is here:www.nirandfar.com/beyond-belief-liveBonus content and the 30-Day Belief Transformation Journal is here:nirandfar.com/beyond-beliefDownload my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com

Staying focused and avoiding distractions has never been more difficult. We blame our phones, the constant notifications, and endless distractions, but the root cause of distraction isn't your phone—it's how you respond to it.Nir Eyal is a globally recognized behavioral design expert and NYT bestselling author of Hooked, Indistractable, and has just released his newest book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results.With a background in psychology, technology, and business, Nir has spent years studying how habits are formed and how distractions take hold. His frameworks have empowered millions to form better habits, enhance their focus, and unlock greater agency in their lives and businesses.In our conversation, Nir shares a powerful framework to understand the difference between traction and distraction, and why most people don't actually know what they're getting distracted from. He also explains how persistence is a key driver for long-term success, the hidden influence of limiting beliefs, and how small shifts in mindset can dramatically increase your ability to stay focused and follow through on the activities that generate results.In this episode, you'll learn: ✅ How phone distractions are caused by internal triggers such as boredom, fatigue or anxiety 90% of the time, and how to avoid them.✅ Why to-do lists often fail and how time-boxing is a better system for staying productive and less distracted.✅ The difference between reactive work and reflective work and why scheduling thinking time on the calendar is essential.Show Notes: LifestyleInvestor.com/288Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most founders believe that if you build a great product, growth will follow.But what if the real game is not growth?What if it is getting people to come back again and again?In this episode, we sit down with Nir Eyal, former professor at Stanford University, early angel investor in Canva, and a New York Times bestselling author of:• Hooked• Indistractable• Beyond BeliefHe breaks down one of the most important ideas in business:- Why 90 percent of startups fail even with great products- Why you can buy growth but you cannot buy engagement- And how the world's biggest companies build habits using psychologyAt the center of it all is a simple idea The Hook Model:TriggerActionVariable RewardInvestmentA four-step loop that explains how products go from being used to becoming habits.From habits vs routines to belief systems that control behavior, this episode will change how you think about products, motivation, and your own life. If you are a founder, operator, or creator building for consumers, this episode will change how you design and scale

Not truths, but theories to consider in regards to yourself and your beliefs and ultimately how your beliefs are guiding your life for better and worse. My guest is Nir Eyal (Near A-yall). Nir consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and is the author of the international bestsellers Hooked, and Indistractible, which have sold over 1 million copies in more than 30 languages. Nir's research and writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today. Nir has a new book, BEYOND BELIEF: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, and I took the opportunity to go head on with our cultural perspective on beliefs. To help you see if you're interested, I'll read some concepts that came from Nir and our talk: Beliefs can be helpful regardless of if they are true. Beliefs are the driver of sustained motivation. But not because they are necessarily true. If you make a triangle with belief on one side and behavior on the other, belief is the foundation underneath. Facts are true whether you believe in them or not. Faith is conviction that doesn't require evidence, and belief is the messy space between fact and faith. We don't agree about what we choose to put our faith in, we argue about whether our faith is true and other's faith is false. A belief is only good if it holds up to real-world feedback, remains open to revision, and doesn't require ignoring evidence to sustain it. Healthy belief requires intellectual humility. And a couple side items that came up, “All pain is real. And it's all in your brain.” And, “Your brain isn't seeing reality - it's seeing your beliefs about reality.” If this sounds intriguing, stay tuned. You can find Nir's book, Beyond Belief, anywhere. Connect with him at nirandfar.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's standing between you and your goals? Focus? Discipline? Motivation? Nir Eyal points the finger somewhere else. Your beliefs. In his new book, Beyond Belief, he shows you how to trade them in for better ones — and finally get unstuck. The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. Check out Nir's previous appearance on the show ⁠here⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it's 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

What if everything you think you see is actually shaped by what you already believe? In this episode, I sit down with Nir Eyal to unpack the fascinating science behind belief, perception, and performance, and it completely changed how I think about business development and success. We explore how our brains filter reality through prior beliefs, often creating invisible barriers that hold us back in relationships, sales, and opportunities we don't even realize we're missing. I dig into how limiting beliefs quietly sabotage our ability to take action, why motivation isn't what we've been taught, and how we can actually manufacture our own luck through simple, intentional behaviors. We also talk about practical ways to reframe discomfort, build persistence, and shift the internal narratives that determine whether we show up or shut down. If you've ever felt stuck, hesitant, or like you're "just not that kind of person," this conversation will challenge that idea in the best way. Topics We Cover in This Episode:    Why you might be missing opportunities that are right in front of you The subtle belief patterns that shape your results more than your skills A surprising way to make networking feel natural instead of draining How "luck" is actually something you can create on demand The hidden force that's really driving your motivation every day A simple mindset shift that can dramatically increase your persistence How to rethink failure so it actually works in your favor A powerful technique to challenge beliefs you've always assumed were true   Take one idea from this conversation and actually apply it this week, whether that's reaching out to someone, reframing a limiting belief, or simply noticing where your mindset might be holding you back.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!   Nir's website: https://www.nirandfar.com/ Beyond Belief on Amazon: https://a.co/d/06JkNWDy To inquire about Nir speaking at your event: https://www.nirandfar.com/book-nir-eyal/  

What if everything you think you see is actually shaped by what you already believe? In this episode, I sit down with Nir Eyal to unpack the fascinating science behind belief, perception, and performance, and it completely changed how I think about business development and success. We explore how our brains filter reality through prior beliefs, often creating invisible barriers that hold us back in relationships, sales, and opportunities we don't even realize we're missing. I dig into how limiting beliefs quietly sabotage our ability to take action, why motivation isn't what we've been taught, and how we can actually manufacture our own luck through simple, intentional behaviors. We also talk about practical ways to reframe discomfort, build persistence, and shift the internal narratives that determine whether we show up or shut down. If you've ever felt stuck, hesitant, or like you're "just not that kind of person," this conversation will challenge that idea in the best way. Topics We Cover in This Episode:    Why you might be missing opportunities that are right in front of you The subtle belief patterns that shape your results more than your skills A surprising way to make networking feel natural instead of draining How "luck" is actually something you can create on demand The hidden force that's really driving your motivation every day A simple mindset shift that can dramatically increase your persistence How to rethink failure so it actually works in your favor A powerful technique to challenge beliefs you've always assumed were true   Take one idea from this conversation and actually apply it this week, whether that's reaching out to someone, reframing a limiting belief, or simply noticing where your mindset might be holding you back.   Resources Mentioned: Order your copy of Give to Grow Get the Supplemental materials for Give to Grow Get a copy of your GrowBIG Playbook today!   Nir's website: https://www.nirandfar.com/ Beyond Belief on Amazon: https://a.co/d/06JkNWDy To inquire about Nir speaking at your event: https://www.nirandfar.com/book-nir-eyal/

There's a pill on Amazon called Fukitol.  It contains nothing. And yet people buy it, swear by it, and give it five stars.  Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus episode: https://nudge.kit.com/40414a1b44 Nir's book Beyond Belief: geni.us/beyondbelief Nir's free belief change guide: nirandfar.com/belief-change Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources:  Ariel, G., & Saville, W. (1972). Anabolic steroids: The physiological effects of placebos. Medicine and Science in Sports and Exercise, 4(2), 124–126. Branthwaite, A., & Cooper, P. (1981). Analgesic effects of branding in treatment of headaches. British Medical Journal (Clinical Research Ed.), 282(6276), 1576–1578. Dawkins, L., Shahzad, F. Z., Ahmed, S. S., & Edmonds, C. J. (2011). Expectation of having consumed caffeine can improve performance and mood. Appetite, 57(3), 597–600. Draganich, C., & Erdal, K. (2014). Placebo sleep affects cognitive functioning. Journal of Experimental Psychology: Learning, Memory, and Cognition, 40(3), 857–864. Kaptchuk, T. J. (2018). Open-label placebo: Reflections on a research agenda. Perspectives in Biology and Medicine, 61(3), 311–334. Lee, C., Linkenauger, S. A., Bakdash, J. Z., Joy-Gaba, J. A., & Profitt, D. R. (2011). Putting like a pro: The role of positive contagion in golf performance and perception. PLoS One, 6(10), e26016. Plassmann, H., O'Doherty, J., Shiv, B., & Rangel, A. (2008). Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences, 105(3), 1050–1054. Richter, C. P. (1957). On the phenomenon of sudden death in animals and man. Psychosomatic Medicine, 19(3), 191–198. Rozenkrantz, L., Mayo, A. E., Ilan, T., Hart, Y., Noy, L., & Alon, U. (2017). Placebo can enhance creativity. PLoS One, 12, e0182466. Wager, T. D., Rilling, J. K., Smith, E. E., Sokolik, A., Casey, K. L., Davidson, R. J., et al. (2004). Placebo-induced changes in fMRI in the anticipation and experience of pain. Science, 303(5661), 1162–1167.

Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief, and the framework that explains why knowing what to do is never enough. We go deep on the Motivation Triangle (behavior + benefit + belief), the difference between limiting and liberating beliefs, and why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. Beyond Belief by Nir Eyal Nir's website — nirandfar.com Full transcript *** TIMESTAMPS (05:36) The Motivation Triangle (07:22) Why information is a solved problem (10:26) Beliefs vs. facts vs. faith (15:48) Limiting beliefs vs. liberating beliefs (21:46) The #1 reason people don't achieve goals (22:59) Why the brain hates changing its mind (31:31) Inquiry-Based Stress Reduction (34:27) The turnaround: collecting a portfolio of perspectives (42:24) Talking to Yourself In the Third Person (47:24) The Circle of False Promise (50:00) What athletes actually visualize (53:51) 'Imposter syndrome' is not a real diagnosis (56:10) Your labels become your limits *** RECOMMENDED NEXT EPISODE → #300: I Spent Three Days With A Dozen New York Times Bestselling Authors → #171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ Join The Lab Get a Personalized Offer *** CONNECT Twitter Instagram LinkedIn YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal is not just an author; he's a behavioral architect, a master decoder of the invisible forces that drive human action and inaction. A former Stanford Graduate School of Business lecturer who co-founded and sold tech companies before transitioning into writing and teaching, Nir's brilliance lies in his rare ability to bridge psychology, technology, and business into frameworks that fundamentally change how leaders think, operate, and perform. With bestselling books like Hooked, Indistractable, and the upcoming Beyond Belief, Nir delivers the kind of substance that makes you stop, think, and actually do the work.Takeaways:Distraction Is an Action, Not an Accident: Nir reframes distraction as something we do, not something that happens to us. The opposite of distraction isn't focus—it's traction. Both end in “action,” and the difference comes down to intent. If it's not what you planned to do, it's pulling you off course.Time Boxing Beats To-Do Lists Every Time: To-do lists have no constraints and reward busyness over progress. Time boxing forces you to commit focused blocks to what matters most, teaches you how long things actually take, and creates the feedback loop that to-do lists can never provide.Belief Is the Missing Piece of Motivation: Knowing what to do and wanting the benefit isn't enough. Nir reveals that motivation is a triangle—behavior, benefit, and belief—and without the belief that you can achieve the outcome, persistence collapses. His new book Beyond Belief unpacks the science-backed way to engineer the beliefs that unlock extraordinary results.Sound Bytes:“My purpose is to explain the world so that it can be made better.”“The superpower, the skill of the century is going to be the ability to follow through. Because it turns out that people want to do business with those who follow through.”“They went from 15 minutes to 60 hours of straight swimming. Why? What happened? What changed? The only variable left is that something was unlocked in their brains.”Connect & Discover Nir:Instagram: @neyal99Website: nirandfar.comX: @nireyalLinkedIn: @nireyalBook: Beyond Belief

Order my new book, The Price of Becoming... www.LearningLeader.com/Becoming This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My Guest: Nir Eyal is a Stanford lecturer, behavioral designer, and bestselling author who has spent his career at the intersection of psychology, technology, and human behavior. He's one of the most rigorous thinkers alive on why people do what they do, and what it actually takes to change. Notes Julie introduced Nir to the Turnaround technique. Nir and Julie met the first week of college in 1997 and have been married since 2001. A big part of the genesis of Beyond Belief came from Julie introducing Nir to this technique called The Turnaround, which comes out of the work from Byron Katie, that she used with her mother to repair the relationship she had with her mom. A limiting belief is a belief that saps motivation and increases suffering. It does that by creating short-term relief from discomfort. "I hate public speaking, I'm no good at public speaking, so I'm going to avoid public speaking." You reduce your motivation to go on stage, providing yourself temporary relief, but long-term suffering. The Turnaround helps you collect a portfolio of perspectives. The problem is that our minds hate changing beliefs. We use these beliefs to justify passivity. A turnaround helps you identify many different kinds of beliefs, and then you can choose the ones that serve you versus the ones that hurt you. Your conscious mind can only process 50 bits of information per second. Your brain is processing 11 million bits of information (the sound of a voice, light hitting your retinas, the ambient temperature of the room). Your conscious mind is not aware of all this. Your brain has to filter out and leaves you with 0.00045% of the information that's coming in. The brain sees reality through a tiny pinhole of attention. It's the difference between reading a simple sentence or War and Peace twice every second. In order to make sense of all this data coming in, the brain has to see reality through a tiny pinhole of attention, just a tiny fraction of reality you're actually consciously aware of. The brain makes predictions based on our beliefs. How does the brain make sense of all this information? It has to make predictions, and those predictions are based on our beliefs. We call this predictive processing. Everything you experience, everything you see, everything you feel, and everything you're inspired to do is determined by the three powers of belief. The three powers of belief: The power of attention changes what you see The power of anticipation changes how you feel The power of agency changes what you do Limiting beliefs hide themselves. A limiting belief, by definition, is hidden because we think that what we see is accurate. We all think that what we experience is a fact. "I saw it for myself. I'm stating my truth. This is the way things are." But that's not true at all. The way the brain processes information is woefully inadequate to put that burden of truth on it. The Turnaround uses four questions to challenge limiting beliefs.  Is it true? Is it 100% absolutely true? Who am I when I hold onto this belief? Who would I be without this belief? Nir's story: "My mother is too judgmental and hard to please." Nir sent his mom flowers for her 74th birthday. She said, "Thank you very much. But just so you know, the flowers were half dead. Don't order from that florist again." Nir instantly became his 13-year-old self and blurted out, "Well, that's the last time I order you flowers again." Venting is terrible. It does nothing but reinforce your beliefs about people because not only do we not see reality clearly, we certainly don't see other people clearly. We see our beliefs about people. We don't see reality as it is. We see reality as we are. The Turnaround opened up new possibilities for Nir. In 30 seconds, he determined: (1) that belief may not be true, (2) it doesn't really serve him, and (3) there might be a better way to be. He could actually be happier without that belief. The brain hates changing its mind. The turnaround asks you to look at the diametric opposite of your belief. We have a psychological immune system. Just like if you get a splinter in your finger, your body will mount an immune defense. The same happens in our minds. The more you feel "that's crazy, I don't wanna think that way, that can't be true," the more you need to explore it. Nir found four beliefs instead of one: My mother is too judgmental and hard to please My mother is NOT too judgmental and hard to please (maybe she was just conveying information) I am too judgmental and hard to please (I had rehearsed a script of effusive praise I wanted) I am too judgmental and hard to please towards myself (I felt incompetent that the flowers didn't work out) "Beliefs are tools, not truths." This is the most important thing Nir can convey. Which one of those four beliefs is true? All of them. None of them. Who cares? Beliefs are tools, not truths. Facts, faith, and beliefs are three different things.  A fact is an objective truth about reality. It is so whether you believe it or not. The world is more like a sphere than it is flat. That is an objective fact.  Faith is a conviction that does not require evidence.  A belief is a conviction that is open to revision based on new evidence. Most problems come from thinking faith is a fact. Too many people think that their faith is a fact, and the things they think are facts are nothing more than beliefs, which are changeable. That's where most of our problems come from: interpersonal problems, personal problems, geopolitical problems. The original belief left Nir powerless. "My mom is too judgmental and hard to please" only has one way out: she has to change so I could be happy. Good luck. The other three beliefs, Nir could do something about. They were in his control. That enabled him. It freed him. It was liberating. Misattribution of emotion: hurt people hurt people. When we feel bad inside, if you've ever been bullied or been a bully yourself, this is always what happens. When you feel crappy on the inside, the first person you can find, you're going to punch him in the face, either physically or verbally, because you feel crappy. That's what Nir did to his mom because he felt bad. So now she should feel bad. How to handle narcissists: acknowledge they're operating with the best tools they have. That person is a narcissist? Awesome, because you don't have to be around them. But narcissists are operating from the best tools they have. It doesn't mean you have to include them in your life, but how do you stop suffering because of them? Acknowledge they are, and reduce your suffering around them. Nir called his mom and apologized. He said, "I'm so sorry for my behavior. I realize that you were trying to help me. You were conveying information about the flowers, so I wouldn't order from that florist. Thank you for that." That call completely changed their relationship. We expect people to change, but we can't even change ourselves. We can't do the simplest habits like eating better, exercising more, and managing our time. Why are we expecting other people to change? "Love is measured by the benefit of the doubt." When Nir's daughter was born, and he held her for the first time, he felt overwhelming adoration. Five minutes ago, she didn't exist, and now he loved her more than anything. He gave her complete, total benefit of the doubt. Why? She didn't do anything. She never sent him flowers. Babies poop, they need food all the time, they cry. But he never said, "she's crying to annoy me." We give babies the ultimate benefit of the doubt. Why don't we give adults the benefit of the doubt? When those babies grow up and become adults, we don't give them the benefit of the doubt. The narcissist in your life, the person who offends you, the person that hurts you, those are the best tools they have. It doesn't mean you have to be with them or include them in your life. The requirement is: how do you figure out how to stop suffering, to be at peace? We're constantly judging everything. Somebody cuts you off in traffic. Jerk. There's a line at the burrito place. The business thing didn't work out. The stock market goes down. Judging, judging, judging all day long. Good, bad, good, bad, good, bad. Expecting things to be different than they are. These are all limiting beliefs, and all they do is make us suffer. "We don't have relationship problems. We have belief problems." The problem is your belief that something should be different from what it is. It's like asking Nir's daughter to speak Russian. She can't speak Russian. What am I expecting? She doesn't have that ability. Why should I have expectations that people should meet my expectations? Nir and Julie now collaborate instead of argue. Since they started using the Turnaround technique, they used to have disagreements. Now they collaborate. If there's a very smart person, much smarter than Nir, who has an opinion, who he respects deeply and loves and admires, why would he fight with that person? He would collaborate with that person. Different perspectives are an asset to collect. If Nir sees things one way and Julie sees them differently, that's amazing. A new perspective. It's like collecting Pokémon cards. You've gotta get 'em all. Now with more perspectives, he can pick the best one. Writing sessions with Tim Urban, Shane Snow, and Mark Manson. Nir would work on his own and get distracted. But when he had other authors around him, they would sit down, write for 45 minutes, take a 15-minute break, write for 45 minutes, take a 15-minute break. They'd do that for three hours every morning. Not only is it inspiring, it keeps you on track. Find a focus friend. Somebody you can go to a coffee shop with and say, "I really need to focus. Let's keep each other accountable. Let's just work next to each other." Just like working side by side and seeing that other person also working on the stuff they should be working on keeps you accountable. Comparison is the thief of joy. Sometimes it can be tricky to be in a room with people who are super successful. Nir was the least successful author there at the time. You have to put it in perspective and know it's not about the outcome, it's about the journey. The best thing you can do is do the work. Time boxing is better than to-do lists. To-do lists are one of the worst things you can do for personal productivity because there's no constraint. You can always add more things to a to-do list. You come home from work every day and say, "I still have all these things I haven't done on my to-do list."  A time box calendar is the most well-researched time management technique. What's much more effective than a to-do list is planning out what you're going to do and when you're going to do it. This is called an implementation intention. The goal now becomes not to finish anything. The goal is to work on that task for as long as you said you would without distraction. Make time to do the work, to turn your values into time. That's the secret to avoiding comparison. You put in the time to do the work. When you have it on your calendar, the goal is doing the work, not finishing the work. Lucky people literally see reality differently. They did a study where they asked people who were self-described lucky or unlucky to count the number of photographs in a newspaper. The unlucky people took on average two and a half minutes. The lucky people took 11 seconds. Why? On page two, one of the images said in big, bold text, "There are 43 images in this paper. Collect your prize." The unlucky people never saw it. Their brains took in the information, but it never became part of their conscious awareness. Entrepreneurs see $100 bills on the ground when everybody's walking over them. That is driven by beliefs. You believe you can will things to change. Walter Isaacson, in his biography of Steve Jobs, talked about his reality distortion field. That's exactly what this is. Entrepreneurs tend to be way more optimistic. They believe that lucky things happen to them, and so they see opportunities. "With our luck, it's going to be a bright, beautiful, sunny day." So many people say "with my luck" and follow it with something bad or negative. This belief and mindset of saying "with our luck" followed by something extremely positive is contagious and enjoyable. "Everything good happens to us." Nir's family says this whenever something good happens. There's no line at the TSA. "Everything good happens to us." The food was good. "Everything good happens to us." Little things, big things. Do more good things happen to them than bad things? Maybe, maybe not. Who cares? Beliefs are tools, not truths. When you believe those things, you notice them more. Your life actually does seem magical, blessed, like you're always lucky. 60% of opportunities are provoked luck. They studied super successful entrepreneurs and VCs and found that 60% of their opportunities provoked luck. They provoked the lucky thing that happened. How? Something as simple as sending a note of gratitude. Never hold back on a compliment. They're free. You get so much back from them. Thank you notes create provoked luck. Tina Seelig writes thank you notes compulsively. She wrote a thank you note to somebody. The thank-you note landed on someone's desk. You're sitting at your desk with things to do, and here's a thank you note, and to the right is your laptop with an email about a new opportunity. Who is going to get the call about that opportunity? You're top of mind. "Ryan's such a nice guy. He sent me that note. I'm going to call Ryan about that opportunity." Changing Nir's relationship with his mom changed his relationship with his daughter. Love is measured by the benefit of the doubt. When Nir started giving his daughter the benefit of the doubt, it pushed him to figure it out with his mom because he needed to give her the benefit of the doubt as he would want his daughter to give him the same. He's doing his best. He's not perfect. He makes mistakes. Those are the tools he's got.  You go from loving your kid to liking them. Nir and his daughter went skiing together for his birthday. The entire three hour car ride up, the entire three-hour car ride back, they were chatting. They wrote an article together in the car. You always love your kid. As soon as your kid's born, you love them. But if you do your job right and things fall into place and you're very lucky, you like them. And that's a game changer. Reflection Questions What limiting belief are you holding onto where someone else has to change? What are three other ways to look at that same situation that would put the control back in your hands? Are you treating your beliefs like facts or like tools? Which beliefs are you holding because they're true, and which ones are you holding because they serve you? Who in your life are you not giving the benefit of the doubt? What would change if you gave them some grace? More Learning: #554 - Tim Urban: Become a High Rung Thinker #342 - Shane Snow: The #1 Leadership Skill is Intellectual Humility #596 - Arthur Brooks: The Art & Science of Happiness  Podcast Chapters 02:19 Julie Introduced Nir to The Turnaround  04:28 Limiting Beliefs: How They Sap Motivation  07:51 Your Brain Filters 99.99% of Reality  10:17 The Flower Story: When Nir Became His 13-Year-Old Self  12:41 The Four Questions That Change Everything  15:25 Finding Four Beliefs Instead of One  19:08 Beliefs Are Tools, Not Truths  22:52 Narcissists Are Using Their Best Tools  27:53 Focus Friends: Writing with Tim Urban, Shane Snow, and Mark Manson  31:09 Comparison Is the Thief of Joy  32:04 Time Boxing Beats To-Do Lists  35:04 We Don't Have Relationship Problems, We Have Belief Problems  35:59 Why Nir and Julie Don't Fight Anymore  38:25 Explaining Worlds vs Changing People  42:03 You Can't Write Clearly If You Can't Think Clearly  43:23 Lucky People See $100 Bills on the Ground  46:29 "With Our Luck, It's Gonna Be a Beautiful Day"  49:38 Thank You Notes Create Provoked Luck  52:42 From Loving Your Kid to Liking Them  56:16 EOPC

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3522: Nir Eyal reveals that distraction isn't caused by external triggers but by our urge to escape discomfort, and the solution is to make tedious tasks engaging. Drawing on Ian Bogost's ideas, he shows how curiosity, constraints, and deeper attention can transform even boring work into something immersive and meaningful. Read along with the original article(s) here: https://www.nirandfar.com/tedious-tasks/ Quotes to ponder: "Fun is not a feeling so much as an exhaust produced when an operator can treat something with dignity." "Fun is the aftermath of deliberately manipulating a familiar situation in a new way." "The cure for boredom is curiosity. There is no cure for curiosity." Episode references: The Office (U.S. TV series): https://en.wikipedia.org/wiki/The_Office_(American_TV_series) Mary Poppins (film): https://en.wikipedia.org/wiki/Mary_Poppins_(film) Learn more about your ad choices. Visit megaphone.fm/adchoices

I recorded this just a few days removed from an author's mastermind in Franklin, Tennessee. I got a call from Haley at Kit a few weeks ago—she was putting together a small group mastermind with James Clear, and I was on the list. What I didn't expect was that the rest of the list was a dozen New York Times bestselling authors, including Jefferson Fisher, Vanessa Van Edwards, Amy Porterfield, Nir Eyal, Sahil Bloom, Tori Dunlap, and more. Over three days, I took pages of notes. This episode breaks down tactical takeaways (newsletter tours, AI consciousness filters, tiny offers), memorable quotes from the authors, insights on event structure that could inform our Boise event, and my honest reflection on authorship and team building. There was zero gatekeeping—everyone was incredibly generous with what they knew. James Clear's Atomic Habits Will Guidara's Unreasonable Hospitality Tori Dunlap episode (Creator Science) Rob Fitzpatrick's helpthisbook.com EOS (Entrepreneur Operating System) Culture Index Full transcript and show notes *** TIMESTAMPS (00:00) Intro (00:45) How I got invited (01:39) The Attenddee List (02:40) Psyching myself up (03:14) Notes on the vibes (03:53) What I'll cover Today (04:32) Event structure (09:09) Gifts from James (12:07) Review of Tactics Shared (31:21) Misc. Reflections (37:59) Authors Equity Model (39:44) Quotes I'm Remembering (44:30) Closing *** RECOMMENDED NEXT EPISODE → Next Episode *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

What if the limits you believe about your life… aren't actually true? In this episode of Makes Sense with Dr. JC Doornick, New York Times bestselling author Nir Eyal returns to unpack the core ideas behind his latest book, Beyond Belief. Known for Hooked and Indistractable, Nir now turns his focus to the deepest layer of human behavior, the beliefs that shape how we see reality itself. We explore why the brain operates as a prediction machine, how feelings can mislead us when mistaken for facts, and why overthinking often reinforces the very patterns we're trying to escape. Nir breaks down how many of our beliefs aren't actually ours—but inherited, rehearsed, and rarely questioned. Dr. JC introduces the concept of becoming a Free Thinker, someone willing to stay open, remain curious, and not be immediately attached to their beliefs—and together they examine both the power and the potential downside of that mindset. You'll also learn practical tools like Nir's third-person technique for interrupting negative thought loops, and how to begin rewriting the internal “software” that's quietly running your life. If you've ever felt stuck, overwhelmed, or limited by your own thinking, this conversation will challenge you to ask a better question: Is this actually true… or is it just a belief I've never questioned? Watch until the end to learn a simple technique you can use immediately to break rumination and take control of your attention. Connect With Nir Eyal: Beyond Belief: https://amzn.to/41hgzg4 Website: https://www.nirandfar.com/ IG: @nireyal   Dr. JC Doornick Links: Website - www.makessensebook.com YT -    / @drjcdoornick IG -   / @drjcdoornick FB -   / @makessensepodcast Makes Sense Book - https://tinyurl.com/makessensepurchase   MAKES SENSE PODCAST Welcome to the Makes Sense with Dr. JC Doornick Podcast. This podcast explores topics that expand human consciousness and enhance performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works, and that perception is subjective and an acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast.   SUBSCRIBE/RATE/REVIEW & SHARE our new podcast. FOLLOW Podcast: You will find a "Follow" button in the top right. This will enable the podcast software to alert you when a new episode launches each week. Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168 Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec   Podcast Affiliates: Kwik Learning: Many people ask me where I get all these topics, which I've been covering for almost 15 years. I have learned to read nearly four times faster and retain information 10 times better with Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon OUR SPONSORS: Makes Sense Academy: A private mastermind and psychologically safe environment full of the Mindset and Action steps that will help you begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about The Sati Experience: A retreat designed for the married couple that truly loves one another, yet wants to take their love to that higher magical level. Relax, reestablish, and renew your love at the Sati Experience. https://www.satiexperience.com   0:00 - Intro 1:42 - What I like about Nir Eyal 3:07 - What's it like to be Nir Ayal These Days? 5:40 - The Power Of Beliefs - Curing Chronic Pain - Hypno-sedation 10:05 - Do we need to believe in ourselves in order to take action? 15:37 - The space between fact and faith. 19:20 - Where do beliefs come from 23:04 - Inquiry-Based Stress Reduction - The Turn Around 30:20 - What does it take for someone to decide to challenge their beliefs? 38:14 - Is there danger in believing you can do anything you put your mind to? 42:14 - Inherited Beliefs and Prayer 47:12 - FreeThinker 51:08 - Rewriting Beliefs     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3965: Nir Eyal explores how traditional dieting fails and reveals a more effective approach rooted in behavioral economics, using high-stakes commitments to break bad habits. By leveraging loss aversion, identity-based language, and accountability, he shows how lasting change becomes far more achievable. This perspective offers a powerful framework for anyone struggling to finally stick to their goals. Read along with the original article(s) here: https://www.nirandfar.com/2015/05/behavioral-economics-diet-the-science-of-killing-a-bad-habit.html Quotes to ponder: "People are typically more motivated to avoid losses than to seek gains." "Commitment contracts have proven to be effective at changing behavior because they make us accountable to our future selves." "People are notoriously bad at predicting their behavior due to a phenomenon called “time inconsistency.”" Episode references: Nudge - Improving Decisions About Health, Wealth, and Happiness: https://www.amazon.com/Nudge-Improving-Decisions-Health-Happiness/dp/014311526X stickK: https://www.stickk.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you think of your beliefs as immutable facts? If so, you might be holding yourself back. In this episode of Hello Monday, Jessi Hempel sits down with Nir Eyal, bestselling author whose work sits at the intersection of psychology, technology, and human potential. His latest book, Beyond Belief, explores how the stories we tell ourselves shape our motivation, and how changing those stories can change our outcomes. In this conversation, Jessi and Nir explore how limiting beliefs take hold, why our brains default to helplessness, and how we can challenge the narratives that keep us stuck. Jessi and Nir discuss: Why beliefs should be treated as tools, not truths How limiting beliefs undermine motivation and progress The “motivation triangle” and why belief is essential to action Why we often quit too early, and what a famous rat experiment reveals about persistence A practical method for questioning assumptions and collecting new perspectives Why visualization can actually hurt motivation, and what to do instead The difference between pain and suffering, and why separating the two matters At the heart of Nir's work is a simple idea: our minds default to safety and survival, not growth. But when we learn to question the beliefs that hold us back, we can unlock more motivation, agency, and possibility in our lives. Follow Nir Eyal and Jessi Hempel on LinkedIn. Office Hours are back! Join Jessi live from her LinkedIn page on Wednesday 4/1 at 3pm EST. 

How do you get past your self-limiting beliefs? Best-selling author Nir Eyal talks about the research on why some leaders see the positive while others see the negative, how to change your mindset and gain greater agency, and the science behind why prayer improves resilience and mindset.

Mindset is everything, but what if your beliefs are holding you back? Nir Eyal faced this painful reality when readers praised his work, yet still struggled to change their habits or act on a single piece of advice. It led him to a deeper truth: in a world overflowing with information, knowledge isn't the problem; hidden limiting beliefs are. That realization led him to write Beyond Belief. In this episode, Nir shares personal development tools to help you uncover and destroy the beliefs silently sabotaging your success in business, relationships, and life. In this episode, Hala and Nir will discuss: (00:00) Introduction (00:00) Why Nir Wrote Beyond Belief (04:13) The Rat Study: How Beliefs Drive Persistence (08:49) How Beliefs Become Your Biology (14:42) What Is the Motivation Triangle? (20:35) How Beliefs Hijack Your Reality (30:05) Building Entrepreneurial Alertness and Luck (39:16) Reframing Beliefs to Improve Relationships (49:53) The Power of Anticipation in Business (55:57) The Danger of Limiting Identity Beliefs (01:01:53) Live Coaching to Overcome Limiting Beliefs Nir Eyal is a bestselling author, behavioral design consultant, and former Stanford lecturer known for teaching the intersection of psychology, technology, and business. His groundbreaking books, Hooked and Indistractable, have sold over one million copies in more than 30 languages, helping entrepreneurs and leaders worldwide. His newest book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING Resources Mentioned: Nir's Website: nirandfar.com  Nir's Book, Beyond Belief: bit.ly/NE-BBelief  Nir's Book, Indistractable: bit.ly/NE-Indistractable  Nir's Book, Hooked: bit.ly/NE-Hooked  Nir's LinkedIn: www.linkedin.com/in/nireyal  YAP E34 with Nir Eyal: bit.ly/NE-E34  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini  

Nir Eyal is an author, behavioral design expert, and investor. What does it mean to truly hold a belief you endorse? Maybe some of what we believe isn't true. But more interesting is how beliefs are formed, and how they can be reshaped. So how do you update your beliefs in a way that actually serves you, rather than holds you back? Expect to learn why belief is so important and why they are just tools not truths, what's wrong with the traditional view of behaviour change and motivation, why smart, disciplined people still quit when their beliefs weaken, how big of a problem limiting beliefs are, how to reframe rejection and failure, why rumination feels productive when it's actually destructive, how to audit your beliefs and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get the brand new Whoop 5.0 and your first month for free at https://join.whoop.com/modernwisdom Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom Get a Free Sample Pack of LMNT's most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Extra Stuff: Check out Nir's new book: https://geni.us/beyondbeliefNir's Free Belief Change Guide: https://nirandfar.com/belief-changeNir's Bonus Content + 30-day Belief Transformation Journal: https://nirandfar.com/beyond-belief - Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

#699: You've probably heard that mindset matters. But what does that actually mean, and is there science behind it? Nir Eyal, author of Beyond Belief, joins us to break down the research. Eyal, who writes about the intersection between psychology and technology and taught at Stanford Graduate School of Business, opens with a counterintuitive claim: Motivation has nothing to do with rewards, he says. All motivation, he argues, stems from the desire to escape discomfort. That means money management, time management, and weight management are all really just pain management. That reframe sets up a bigger argument about beliefs. Our brains can't process the roughly 11 million bits of information hitting them every second, so instead of seeing reality, we predict it - based on whatever we already believe. That's why two people can face the same circumstances and have completely different outcomes. We dig into why visualization often backfires. Research by psychologist Gabrielle Oettingen found that people who pictured their ideal outcomes became less likely to do the work to achieve them. Athletes don't visualize trophies - they visualize obstacles. Eyal calls the productive version "mental contrasting": imagining what's in your way and planning how you'll handle it. We also cover the difference between limiting beliefs and liberating ones, and walk through a four-question exercise called a "turnaround" - a technique from Byron Katie's inquiry-based stress reduction practice - that helps you examine a belief, test whether it's absolutely true, and consider alternative perspectives. On the topic of quitting versus persisting, Eyal lays out three criteria: Did you hit your checkpoint? Are you still learning? Does persistence actually change anything? If all three answers are no, quitting makes sense. We close on money prioritization. When the math can settle a financial question, run the numbers. When it can't, it becomes a values question - and Eyal defines values as "attributes of the person you want to become." Resources: Download the four question turnaround exercise developed by Byron Katie, for free, at https://affordanything.com/turnitaround Book: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, by Nir Eyal Learn more about your ad choices. Visit podcastchoices.com/adchoices

What if the things you believe about yourself and your capabilities aren't accurate? What if you're much more competent than you think you are? We all have mental barriers that shape how we view ourselves and the world. But your beliefs do not have to define you forever. You have the power to rewrite those stories. My guest today is Nir Eyal, a behavioral design expert, international speaker, and the bestselling author. His new book, Beyond Belief, and teaches us how to replace the mental labels that keep us stuck with accurate, empowering beliefs about what we can truly achieve. Some of the things we discuss in this episode include: Why the stories you tell yourself aren't always facts (and how to rewrite them). Nir's personal battle with his weight and how letting go of the "one true diet" myth changed his life. The dangerous power of the "nocebo effect" and how expecting a negative outcome often guarantees it. Why your brain acts as a "prediction machine" designed to keep you stuck in your comfort zone. How to tell the difference between an objective fact and a self-imposed label. The incredible link between your beliefs and physical suffering Actionable strategies to break bad mental habits, including Nir's highly effective "10-minute rule." The Therapist's Take: My top three practical strategies for challenging your beliefs and changing your behavior today. Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentally Stronger Premium⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive content like weekly bonus episodes, mental strength challenges, and office hours with me. Related Episodes ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 33 — Friday Fix: Uncover and Change Your Self-Limiting Beliefs So You Can Reach Your Greatest Potential 210 — Reverse Aging with These Scientifically-Proven Mental Strategies Links & Resources ⁠⁠Beyond Belief⁠ Connect with the Show Buy a copy of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠13 Things Mentally Strong People Don't Do⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Amy on Instagram —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AmyMorinAuthor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit my website —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmyMorinLCSW.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors Warby Parker — Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/AMY Quince — Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quince.com/stronger⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! AirDoctor — Head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AirDoctorPro.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and use promo code STRONGER to get UP TO $300 off today! Function Health — Visit ⁠⁠⁠⁠⁠⁠⁠⁠functionhealth.com/stronger⁠⁠⁠⁠⁠⁠⁠⁠ or use gift code STRONGER25 for a $25 credit toward your membership. One Skin — Go to ⁠⁠⁠⁠⁠⁠⁠oneskin.co/STRONGER⁠⁠⁠⁠⁠⁠⁠ and use code stronger to get up to 30% off your first 3 subscription orders Rula — Go to ⁠⁠Rula.com/STRONGER⁠⁠ for quality therapy that's covered by insurance Fast Growing Trees — Get an additional twenty percent off better plants at ⁠⁠FastGrowingTrees.com ⁠⁠using the code STRONGER at checkout Learn more about your ad choices. Visit megaphone.fm/adchoices

Beyond Belief author Nir Eyal returns to break down why belief — not motivation — is the missing piece behind every goal you've abandoned too early.Full show notes and resources can be found here: jordanharbinger.com/1295What We Discuss with Nir Eyal:The number one reason people fail to reach their goals isn't a lack of knowledge or resources — it's that they quit. Motivation isn't a straight line from behavior to benefit; it's a triangle that includes belief. Without belief in both the process and the payoff, perseverance crumbles.Limiting beliefs are invisible cages we mistake for facts. Phrases like "I don't have time," "I'm too old," or "someone like me can't do this" feel like objective truths, but they're actually tools that sap motivation and increase suffering — and most people never stop to examine them.Venting feels productive but actually reinforces the distorted mental image you've built of someone. Instead, Nir uses a "turnaround" technique — asking if the opposite of your grievance could also be true — to collect a portfolio of perspectives and reduce suffering.Visualizing dream outcomes doesn't motivate you — it physiologically relaxes you into inaction. Research shows people who "manifest" goals actually achieve less. What works is mental contrasting: rehearsing how you'll handle the inevitable obstacles and discomfort.Your beliefs are tools, not truths — and you can swap them out like a carpenter reaching for the right instrument. Start examining one belief that's been holding you back, test it with honest questions, and try on a more liberating perspective for a week. Growth is possible at any age!And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: BetterHelp: 10% off first month: betterhelp.com/jordanBombas: Go to bombas.com/jordan to get 20% off your first orderProgressive Insurance: Free online quote: progressive.comThe Perfect Jean: 15% off first order: theperfectjean.nyc, code JORDAN15Zocdoc: Find and book a doctor you love today: zocdoc.com/jordanLand Rover Defender: landroverusa.comThe President's Daily Brief: Listen here or wherever you find fine podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When we fail to make desired progress in life, most of us put the blame on physical and environmental limits. But my guest says that what's really holding people back is what's in their heads.Nir Eyal is the author of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. Today on the show, he argues that much of how we think about ourselves, our abilities, and what's possible becomes our reality, and that getting what we want in life often comes down to changing how we perceive it. Drawing on research in neuroscience and psychology, Nir shares the three powers of belief, and how they direct your attention, alter your expectations, shape your sense of agency, and determine whether you stick with hard things long enough to see results. Along the way, he shares ways to identify and challenge the limiting beliefs that can sabotage your goals and relationships.Resources Related to the PodcastNir's previous appearance on the AoM podcast: Episode #553 — How to Become IndistractableAoM Article: How Reframing Builds ResilienceAoM podcast episode on William James and pragmatismConnect with Nir EyalNir's websiteThanks to This Week's Podcast SponsorIncogni. Take your personal data back with Incogni! Use code MANLINESS at the link below and get 60% off an annual plan: https://incogni.com/manlinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why do high performers know exactly what to do — yet still fail to take action? AJ and Johnny sit down with Nir Eyal, bestselling author of Hooked and Indistractable, to explore the hidden force behind motivation: belief. Nir explains why information alone doesn't change behavior, how limiting beliefs quietly filter what we see and feel, and why many people stay stuck despite having the right strategy. From separating pain from suffering to building a “portfolio of perspectives,” this episode reveals how changing your beliefs can unlock persistence, better relationships, and the motivation to follow through. Chapters 00:00 – Why knowing what to do isn't enough07:00 – Beliefs: the filter shaping your reality16:00 – Pain vs. suffering and the role of interpretation24:00 – The four-question method to challenge beliefs34:00 – Motivation's missing piece: belief44:00 – Persistence, mindset, and lasting change A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. If you've put off organizing your finances, Monarch is for you. Use code CHARM at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠monarch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ in your browser for half off your first year.  Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and use my code CHARM for 25% off. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode resources: Beyond Belief Book Free Belief Change Guide http://nirandfar.com Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok⁠ limiting beliefs, motivation psychology, behavior change, mindset, persistence, emotional interpretation, belief systems, decision making, internal locus of control, cognitive reframing, personal growth, relationships, psychological resilience, self awareness Learn more about your ad choices. Visit megaphone.fm/adchoices

The average American unknowingly throws away up to $1,500 a year — and it's happening right in your own kitchen. It's not obvious. It doesn't feel wasteful in the moment. But small, everyday habits quietly drain real money from your grocery budget. There are a few surprisingly simple shifts that can stop the leak. https://www.usda.gov/foodlossandwaste/consumers Your beliefs about yourself — your abilities, your limits, your future — quietly shape your behavior every day. “I'm too old.” “I'm bad with money.” “I'll never succeed.” The problem is not that these statements are true — it's that you believe them to be true. Nir Eyal, author of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (https://amzn.to/3OLvImC), explains how limiting beliefs form, why they feel so real, and how deliberately reshaping them can dramatically alter your trajectory in work, relationships, and life. Is memory loss inevitable as you age? Are we destined for cognitive decline? Dr. Majid Fotuhi, world-renowned neurologist and author of The Invincible Brain: The Clinically Proven Plan to Age-Proof Your Brain and Stay Sharp for Life (https://amzn.to/4l5s1nZ), says no. He explains that brain health is deeply influenced by lifestyle — including 14 factors you can control — and that protecting your mind requires the same intentional care as protecting your heart or body. When you need someone to say yes to a request, one short phrase can significantly increase your chances. It doesn't manipulate. It doesn't pressure. It simply taps into a powerful psychological principle that makes people more open to helping. https://brainblogger.com/2015/06/25/top-5-persuasion-techniques-of-2015/ PLEASE SUPPORT OUR SPONSORS QUINCE: Don't keep settling for clothes that don't last! Go to ⁠⁠⁠⁠https://Quince.dom/sysk ⁠⁠⁠⁠for free shipping on your order and 365-day returns. Now available in Canada, too! SHOPIFY: See less carts go abandoned with Shopify and their Shop Pay button! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠ EXPEDITION UNKOWN: We love the Expedition Unknown podcast from Discovery! Listen wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal spent six years researching why brilliant, talented people consistently fall short of their potential, and what he found will surprise you: it's not a lack of knowledge, resources, or intelligence holding most people back. It's the invisible belief system running silently in the background, shaping every decision you make without your awareness. Most of us are walking around with beliefs forged in survival mode, and we're using them long after they've stopped serving us. The good news is that beliefs, unlike facts, are tools you can examine, update, and swap out. In this conversation, Nir walks you through the motivation triangle that explains why willpower and information alone never work, and the exact four-step turnaround process that rewrites the beliefs costing you peace, progress, and connection. Whether you're struggling with a goal that keeps stalling, a relationship that stays stuck, or a quiet voice telling you that you're not enough, this episode gives you a practical way out. The Greatness Playbook: The Belief Breakthrough Edition Nir's books: Hooked: How to Build Habit-Forming Products Indistractable, Updated Edition: How to Control Your Attention and Choose Your Life Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results In this episode you will: Learn the exact four-question turnaround process Nir uses daily to dissolve limiting beliefs about people, including the one about his own mother that changed everything Discover why being "too smart" can actually work against you and how liberating beliefs outperform facts when it comes to achieving what you want Understand the motivation triangle and why you'll never stay consistent on behavior and benefit alone without the third element most people skip entirely Find out why positive visualization and manifesting can actually decrease your chances of success and what athletes do instead that works Understand why the words you say out loud about yourself become your biology, and how to use secular prayer as a tool for pain tolerance and inner peace For more information go to https://lewishowes.com/1896 For more Greatness text PODCAST to +1 (614) 350-3960 More SOG episodes we think you'll love: Lewis Howes [SOLO] Dr. Joe Dispenza James Clear Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.