Podcast appearances and mentions of Nir Eyal

Nir Eyal is an author, behavioral design expert, and investor. What does it mean to truly hold a belief you endorse? Maybe some of what we believe isn't true. But more interesting is how beliefs are formed, and how they can be reshaped. So how do you update your beliefs in a way that actually serves you, rather than holds you back? Expect to learn why belief is so important and why they are just tools not truths, what's wrong with the traditional view of behaviour change and motivation, why smart, disciplined people still quit when their beliefs weaken, how big of a problem limiting beliefs are, how to reframe rejection and failure, why rumination feels productive when it's actually destructive, how to audit your beliefs and much more… Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get the brand new Whoop 5.0 and your first month for free at https://join.whoop.com/modernwisdom Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom Get a Free Sample Pack of LMNT's most popular flavours with your first purchase at https://drinklmnt.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Extra Stuff: Check out Nir's new book: https://geni.us/beyondbeliefNir's Free Belief Change Guide: https://nirandfar.com/belief-changeNir's Bonus Content + 30-day Belief Transformation Journal: https://nirandfar.com/beyond-belief - Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠ - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

#699: You've probably heard that mindset matters. But what does that actually mean, and is there science behind it? Nir Eyal, author of Beyond Belief, joins us to break down the research. Eyal, who writes about the intersection between psychology and technology and taught at Stanford Graduate School of Business, opens with a counterintuitive claim: Motivation has nothing to do with rewards, he says. All motivation, he argues, stems from the desire to escape discomfort. That means money management, time management, and weight management are all really just pain management. That reframe sets up a bigger argument about beliefs. Our brains can't process the roughly 11 million bits of information hitting them every second, so instead of seeing reality, we predict it - based on whatever we already believe. That's why two people can face the same circumstances and have completely different outcomes. We dig into why visualization often backfires. Research by psychologist Gabrielle Oettingen found that people who pictured their ideal outcomes became less likely to do the work to achieve them. Athletes don't visualize trophies - they visualize obstacles. Eyal calls the productive version "mental contrasting": imagining what's in your way and planning how you'll handle it. We also cover the difference between limiting beliefs and liberating ones, and walk through a four-question exercise called a "turnaround" - a technique from Byron Katie's inquiry-based stress reduction practice - that helps you examine a belief, test whether it's absolutely true, and consider alternative perspectives. On the topic of quitting versus persisting, Eyal lays out three criteria: Did you hit your checkpoint? Are you still learning? Does persistence actually change anything? If all three answers are no, quitting makes sense. We close on money prioritization. When the math can settle a financial question, run the numbers. When it can't, it becomes a values question - and Eyal defines values as "attributes of the person you want to become." Resources: Download the four question turnaround exercise developed by Byron Katie, for free, at https://affordanything.com/turnitaround Book: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results, by Nir Eyal Learn more about your ad choices. Visit podcastchoices.com/adchoices

What if the biggest barrier between you and your potential isn't talent - but a belief you've never questioned?Nir Eyal is a behavioral design expert and the bestselling author of Hooked, Indistractable, and his newest book, Beyond Belief. In this conversation with Dr. Michael Gervais, he explores a deceptively powerful idea: that beliefs operate like the hidden software of the mind, shaping what we notice, what we feel, what we attempt, and what we assume is possible.At the center of the conversation is a problem most of us know very intimately: If we already know what to do, why don't we do it? Nir argues that motivation is not simply about knowing the right behavior or wanting the right outcome. Holding it all together is belief, the often invisible layer that determines whether we think change is possible, whether our effort is worth it, and whether we believe we are capable of following through.Nir breaks down the difference between facts, faith, and beliefs, and offers a compelling reframing: beliefs are not truths, they are tools. From there, he explores the difference between limiting beliefs and liberating beliefs, why the mind defaults toward safety and passivity, and how small acts of agency can begin to reshape what we think is available to us.Mike and Nir also dig into the relationship between pain and suffering, learned helplessness and hope, and the role interpretation plays in human performance. Along the way, they unpack how beliefs shape our attention, anticipation, and agency, and why changing a belief is often less about finding “the truth” and more about testing perspectives that better serve the life we want to live.This is a conversation about motivation, resilience, and the invisible architecture of our inner life. If you've ever felt stuck, frustrated that insight alone isn't producing change, or curious about the mental filters shaping your performance, this one is for you. __________________________________Links & ResourcesSubscribe to our Youtube Channel for more conversations at the intersection of high performance, leadership, and wellbeing: https://www.youtube.com/c/FindingMasteryGet exclusive discounts and support our amazing sponsors! Go to: https://findingmastery.com/sponsors/Subscribe to the Finding Mastery newsletter for weekly high performance insights: https://www.findingmastery.com/newsletter Download Dr. Mike's Morning Mindset Routine: findingmastery.com/morningmindset Follow on YouTube, Instagram, LinkedIn, and XSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Visualising success feels productive. Vision boards, manifesting, picturing the finish line. It gives the sense that you’re moving closer to the goal. But according to the research, that mental shortcut might actually be working against you. In Part 2 of this two-parter (listen to Part 1 here), I continue my conversation with behavioural scientist and author Nir Eyal to unpack why. Nir spent six years researching how beliefs shape what we see, feel, and do, and why the stories we tell ourselves can dramatically change our behaviour. We talk about the surprising power of “failure goals”, why lucky people often manufacture their own luck, and how leaders shape behaviour through the invisible simulations they create at work. Nir also explains why framing matters more than many leaders realise, and why the way you interpret discomfort can completely change how you perform. And when it comes to visualisation, Nir shares a key insight from elite sport. High-performing athletes aren’t picturing themselves standing on the podium. They’re visualising the moment things get hard, and exactly what they’ll do next. Nir and I discuss: Why setting a failure goal can actually increase your chances of success The study that shows why some people experience themselves as “lucky” How beliefs shape what we see, feel, and do in everyday life Why leaders are effectively designing simulations through workplace culture The powerful role of framing when introducing ideas to teams The “believe, anticipate, feel, confirm” loop that shapes our experiences How expectations influence the way we experience products and brands Why visualising the finish line can reduce motivation What high-performing athletes actually visualise when preparing to succeed Key quotes “Failure without learning is a different story. But as long as you are failing and learning, that is progress.” “Athletes aren’t visualising the trophy. They’re visualising the obstacles in their way.” Connect with Nir Eyal on Instagram, X (Twitter), and LinkedIn and his website and check out his latest book Beyond Belief. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

Nir Eyal is a globally recognized authority on behavior design, habits, and human potential. A former lecturer at Stanford Graduate School of Business, Nir is the bestselling author of Hooked and Indistractable, books that have sold more than a million copies worldwide and have shaped how entrepreneurs and product creators think about behavior change. He's also a serial entrepreneur who has founded and sold multiple companies. In this episode, Nir returns to the show to discuss the ideas behind his new book Beyond Belief, exploring why belief—not knowledge or motivation—is often the missing link between knowing what to do and actually doing it. On this episode we talk about: Why knowing what to do isn't enough—and why people still fail to take action The “motivation triangle” and how belief holds behavior and benefits together Why positive thinking and manifestation can actually backfire The role discomfort plays in motivation and long-term success How entrepreneurs develop “entrepreneurial alertness” and see opportunities others miss Top 3 Takeaways Motivation isn't a straight line—it's a triangle that includes behavior, benefits, and belief. Without belief in the outcome or your ability to achieve it, motivation collapses. Visualizing outcomes alone can decrease your chances of success. Instead, visualize the obstacles you'll face and mentally rehearse overcoming them. Beliefs shape perception. Entrepreneurs often see opportunities others miss because they believe opportunities exist—and their brain actively searches for them. Notable Quotes "Motivation is not about the pursuit of pleasure—it's about the desire to escape discomfort." "Thinking positive can actually be negative if it tricks your brain into believing the work is already done." "Your beliefs literally change what you see. Entrepreneurs don't just think differently—they actually perceive opportunities others overlook." Connect with Nir Eyal: LinkedIn: https://www.linkedin.com/in/nireyal New Book: geni.us/beyondbelief Instagram: https://www.instagram.com/neyal99/ Other: https://www.nirandfar.com Your free belief change guide can be found here:nirandfar.com/belief-change Bonus content and the 30-Day Belief Transformation Journal: nirandfar.com/beyond-belief  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the things you believe about yourself and your capabilities aren't accurate? What if you're much more competent than you think you are? We all have mental barriers that shape how we view ourselves and the world. But your beliefs do not have to define you forever. You have the power to rewrite those stories. My guest today is Nir Eyal, a behavioral design expert, international speaker, and the bestselling author. His new book, Beyond Belief, and teaches us how to replace the mental labels that keep us stuck with accurate, empowering beliefs about what we can truly achieve. Some of the things we discuss in this episode include: Why the stories you tell yourself aren't always facts (and how to rewrite them). Nir's personal battle with his weight and how letting go of the "one true diet" myth changed his life. The dangerous power of the "nocebo effect" and how expecting a negative outcome often guarantees it. Why your brain acts as a "prediction machine" designed to keep you stuck in your comfort zone. How to tell the difference between an objective fact and a self-imposed label. The incredible link between your beliefs and physical suffering Actionable strategies to break bad mental habits, including Nir's highly effective "10-minute rule." The Therapist's Take: My top three practical strategies for challenging your beliefs and changing your behavior today. Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mentally Stronger Premium⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive content like weekly bonus episodes, mental strength challenges, and office hours with me. Related Episodes ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 33 — Friday Fix: Uncover and Change Your Self-Limiting Beliefs So You Can Reach Your Greatest Potential 210 — Reverse Aging with These Scientifically-Proven Mental Strategies Links & Resources ⁠⁠Beyond Belief⁠ Connect with the Show Buy a copy of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠13 Things Mentally Strong People Don't Do⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Amy on Instagram —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AmyMorinAuthor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit my website —⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmyMorinLCSW.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors Warby Parker — Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/AMY Quince — Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quince.com/stronger⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! AirDoctor — Head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AirDoctorPro.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and use promo code STRONGER to get UP TO $300 off today! Function Health — Visit ⁠⁠⁠⁠⁠⁠⁠⁠functionhealth.com/stronger⁠⁠⁠⁠⁠⁠⁠⁠ or use gift code STRONGER25 for a $25 credit toward your membership. One Skin — Go to ⁠⁠⁠⁠⁠⁠⁠oneskin.co/STRONGER⁠⁠⁠⁠⁠⁠⁠ and use code stronger to get up to 30% off your first 3 subscription orders Rula — Go to ⁠⁠Rula.com/STRONGER⁠⁠ for quality therapy that's covered by insurance Fast Growing Trees — Get an additional twenty percent off better plants at ⁠⁠FastGrowingTrees.com ⁠⁠using the code STRONGER at checkout Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do placebo effects work, even when patients know that they're taking a sugar pill? How do "nocebo" effects work, and why do some people hold onto beliefs that they suspect might bring them pain and suffering? What do the major world religions have to teach secular athletes and workers about the power of belief, and what does the psychological research tell us about the benefits of prayer, even for those who don't believe in God? Nir Eyal, bestselling author of the new book Beyond Belief, joins the show to talk about the research behind how our beliefs shape our lives. Subscribe to our YouTube channel here: https://www.youtube.com/@PlainEnglishwithDerekThompson If you have questions, observations, or ideas for future episodes, email us at PlainEnglish@Spotify.com. Host: Derek Thompson Guest: Nir Eyal Producer: Devon Baroldi Today's open is adapted from Derek's Substack essay “If Placebos Work So Well, Why Not Prescribe Sugar Pills For Everything?” Learn more about your ad choices. Visit podcastchoices.com/adchoices

The war in Iran is generating a massive wave of AI-generated propaganda, fake war videos, and bot-driven “hot takes” – all designed to manipulate your emotions and hack your brain. How do you spot the fakes and protect your mind from digital manipulation? Pentagon advisor Dr. Nicholas Wright reveals how to fight back against the manipulation, and psychologist Nir Eyal explains the power of an “internal locus of control.” Dr. Nicholas Wright is a neuroscientist and advisor to the Pentagon Joint Staff who researches the brain, technology, and security at University College London, Georgetown University, the Center for Strategic and International Studies, and the National Defense University. He previously worked as a neurology doctor in London and Oxford and has authored several books on brain science, technology, and global security. Read his latest book WARHEAD at https://amzn.to/3P9IgV5 and follow at https://x.com/nicholasdwright⠀Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of Hooked, Indistractable, and the new book Beyond Belief available at https://amzn.to/4lhfKwI. Follow at https://x.com/nireyal⠀Mark Malkoff is a comedian, author, and host of The Carson Podcast. Over twelve years he interviewed more than 400 individuals connected to Johnny Carson and The Tonight Show for his book Love Johnny Carson (available at https://amzn.to/4umfbpF) featuring stories from guests, producers, and comedians about Carson's career, show moments, and personal life. Follow at https://x.com/mmalkoff 「 SUPPORT OUR SPONSORS 」 • STRONG CELL – If you want to feel more like your younger self, go to https://strongcell.com/ and use code DREW for 20% off. • AUGUSTA PRECIOUS METALS – Thousands of Americans are moving portions of their retirement into physical gold & silver. Learn more in this 3-minute report from our friends at Augusta Precious Metals: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://drdrew.com/gold⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or text DREW to 35052 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• FATTY15 – The future of essential fatty acids is here! Strengthen your cells against age-related breakdown with Fatty15. Get 15% off a 90-day Starter Kit Subscription at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://drdrew.com/fatty15⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • PALEOVALLEY - "Paleovalley has a wide variety of extraordinary products that are both healthful and delicious,” says Dr. Drew. "I am a huge fan of this brand and know you'll love it too!” Get 15% off your first order at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://drdrew.com/paleovalley⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • THE WELLNESS COMPANY - Counteract harmful spike proteins with TWC's Signature Series Spike Support Formula containing nattokinase and selenium. Learn more about TWC's supplements at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twc.health/drew⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 「 ABOUT THE SHOW 」 This show is for entertainment and/or informational purposes only, and is not a substitute for medical advice, diagnosis, or treatment. Executive Producers • Kaleb Nation - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kalebnation.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Susan Pinsky - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/firstladyoflove⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Content Producer • Emily Barsh - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/emilytvproducer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hosted By • Dr. Drew Pinsky - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/drdrew⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

You've read the books. You know what to do. So why aren't you doing it? That's the question my guest couldn't shake — and it sent him on a six-year journey that became his most important work yet. Nir Eyal is the author of the million-copy selling books Hooked and Indistractable, and his brand new book is called Beyond Belief. Nir argues that motivation isn't a straight line between knowing and doing — it's a triangle, and most of us are missing the third side entirely. That missing piece is belief. Today we talk about why successful people are actually just better losers, how your beliefs filter the reality you're able to see, and the simple but powerful practice that can make you up to 240 times more persistent. If you've ever felt stuck between knowing better and doing better, this conversation is for you. The real reason your motivation dies before you reach your goal — and it has nothing to do with discipline or willpower Why two people can look at the exact same situation and see completely different realities How to use belief as a tool — not a truth — to get unstuck and start moving The science-backed practice that even non-religious people can use to dramatically increase their pain tolerance and persistence Why stress and productivity are not the same thing (and the limiting belief that's quietly burning you out) How to stop being a prisoner of your own diagnosis, your own story, and your own excuses

Nir Eyal provides research-proven strategies for tackling the biggest restraint in our lives: our beliefs.— YOU'LL LEARN — 1) Striking examples of the power of our beliefs2) How to make the most of placebos 3) Three tools for challenging your limiting beliefsSubscribe or visit AwesomeAtYourJob.com/ep1136 for clickable versions of the links below. — ABOUT NIR — Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products andIndistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail. His third book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. As an active angel investor, Nir has backed multi-billion-dollar companies that implement his methodologies, including Canva, Kahoot!, and others. In addition to blogging at NirAndFar.com, his writing has been featured in The New York Times and Harvard Business Review, and he is a regular contributor to Psychology Today.• Book: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results• Website: NirAndFar.com— RESOURCES MENTIONED IN THE SHOW — • Study: “On the Phenomenon of Sudden Death in Animals and Man” by Curt P. Richter• Study: “Anabolic steroids: the physiological effects of placebos” by Ariel Gideon and William Saville• Study: “Cognitive influence on the evaluation of wine: The impact and assessment of price” by Charles Spence• Study: “Longevity increased by positive self-perceptions of aging” by Becca R. Levy, Martin D. Slade, Suzanne R. Kunkel, and Stanislav V. Kasl• Book: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin• Book: Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland• Book: War and Peace by Leo Tolstoy— THANK YOU SPONSORS! — • Monarch.com. Get 50% off your first year on with the code AWESOME.• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Shopify. Sign up for your $1/month trial at Shopify.com/betterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest this week is Nir Eyal, whose two books ('Hooked' and ‘Indistractable') have sold over 1 million copies in over 30 languages. This week he published his latest - Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results. In our chat, Nir and I discuss: Why beliefs can help us perform at our top potential (or vice versa) The difference between facts, faith, and belief How beliefs can benefit us, even if they're not “true” The importance of cognitive flexibility And, the power of prayer, even for non-believers Nir also shares a powerful story about the thing he learned by buying his mother birthday flowers from the “wrong” florist. Nir's work has been featured in the New York Times, Forbes, Harvard Business Review, Psychology Today, and many more. He attended The Stanford Graduate School of Business and Emory University. Please ⁠rate and review⁠ ⁠⁠Reasonably Happy⁠ ⁠HERE⁠⁠  (DO IT!) Read ⁠Paul's ⁠⁠Substack newsletter⁠⁠⁠ ⁠HERE⁠  Learn more about Nir on his website. 

In this episode of FOMO Sapiens, Patrick welcomes back Nir Eyal, bestselling author of Hooked and Indistractable, to discuss his newest book, Beyond Belief. The conversation starts with a paradox we all recognize: we know exactly what to do, yet we don't do it. Nir explains why the missing piece isn't discipline or motivation, but belief. Drawing on neuroscience, psychology, and personal experience, he introduces a powerful framework showing how belief shapes attention, anticipation, and agency, and how those forces quietly determine what we see, feel, and do. Patrick and Nir explore limiting beliefs, extremist certainty, and why nuance is a competitive advantage in a polarized world. They also examine how beliefs function not as truths, but as tools—and how choosing better tools can unlock better decisions, healthier relationships, and more focused lives. This episode is a practical and philosophical guide to reclaiming agency in an age of distraction, outrage, and endless information. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nir Eyal, bestselling author of Hooked, Indistractable, and his latest work, Beyond Belief. Together, they explore the profound impact of beliefs on our behaviors, habits, and relationships. Nir shares insights from his new book, discussing how our hidden assumptions shape our reality and dictate what we see, feel, and do. Listeners will discover the three powers of belief: the power of attention, anticipation, and agency. Nir reveals how beliefs can act as tools rather than truths, highlighting the importance of questioning our assumptions and reframing our perspectives. Through engaging examples, such as the surprising effectiveness of hypnosis in surgeries and the placebo effect in marketing, this episode encourages listeners to reconsider how they approach their own beliefs and the beliefs of others. This conversation is packed with actionable insights that can transform your personal and professional life. Whether you're looking to enhance your relationships, improve your decision-making, or simply understand the psychology behind why we believe what we do, this episode is a must-listen! In this episode: Explore the concept of beliefs as tools, not truths. Learn about the three powers of belief: attention, anticipation, and agency. Discover how beliefs shape our perceptions and experiences. Understand the significance of questioning your beliefs and reframing perspectives. Gain insights into real-world applications of belief in marketing and personal growth. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/568. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

(Ep 315) - Nir Eyal Interview: Beyond Belief Book Review by Scott H Young

The Beliefs That Shape Our Behavior One of the most frustrating experiences in life is knowing exactly what to do, but still not doing it. If you've ever tried to quit drinking, build a new habit, improve your health, or pursue a goal and found yourself slipping back into old patterns, you're not alone. In this episode, I talk with behavioral design expert and bestselling author Nir Eyal about why this happens. The answer isn't a lack of knowledge. It's BELIEF. The Motivation Triangle Nir explains that motivation isn't just about wanting something. It's actually built on three elements: Behavior Benefit Belief If we don't believe the effort will work—or if we don't believe we're capable of change—our motivation collapses. We might know exactly what to do, but something inside stops us from taking action. This is why so many people struggle with the knowledge-action gap. The Power of Beliefs One of the most powerful ideas Nir shares is this: Beliefs are tools, not truths. Most of us assume our beliefs are facts. But many beliefs are simply interpretations we've repeated so often they feel true. And those beliefs shape everything: What we notice How we interpret events What actions we take This is why two people can experience the same situation and come away with completely different conclusions. Pain vs. Suffering Another important distinction we discuss is the difference between pain and suffering. Pain is a signal. Suffering is the interpretation of that signal. When we believe discomfort is unbearable, we escape it—often through unhealthy behaviors. But when we learn to reinterpret discomfort, we gain the ability to stay present instead of reacting impulsively. Persistence Is the Real Secret One fascinating study Nir shares involved rats swimming in water. Normally they gave up after about 15 minutes. But when the researchers briefly rescued them and then returned them to the water, the rats kept swimming for 60 hours. The only thing that changed was their belief that rescue might be possible. That belief unlocked persistence. And persistence is what ultimately determines success. Action Steps If you want to apply these ideas in your life, start with these steps: Identify a belief that might be limiting you. Ask yourself if it's absolutely true. Consider alternative explanations. Notice how that belief affects your behavior. Experiment with a more empowering belief. When we change our beliefs, we often change our actions—and our lives. Books Mentioned Beyond Belief — Nir Eyal Indistractable — Nir Eyal   Guest Website:

What if the biggest obstacle standing between you and the things you want in life isn’t your effort, your discipline, or even your circumstances? What if it’s the beliefs you didn’t realise you were holding. In Part 1 of a two-part conversation, I sit down with behavioural scientist and bestselling author Nir Eyal to unpack how our hidden beliefs shape what we see, how we feel, and what we do. Nir spent six years researching his latest book Beyond Belief, exploring the science behind how beliefs influence our behaviour and how we can change the ones that are quietly limiting us. We dive into why rumination feels productive but actually keeps us stuck, why venting about people can reinforce the very stories that make us miserable, and a practical tool called a reality log that helps you see situations more clearly. Nir also shares a powerful technique for questioning beliefs that are causing suffering, using a surprisingly relatable story about a birthday gift for his mum that didn’t go quite as planned. Nir and I discuss: The difference between facts, faith, and beliefs and why beliefs are open to change Why many of our most important life decisions come down to beliefs rather than facts How rumination feels like problem solving but often reinforces limiting beliefs The surprisingly effective technique of scheduling “worry time” How our beliefs shape what we literally perceive in the world Why venting about people can strengthen negative assumptions rather than resolve them How a reality log can help you challenge distorted perceptions A four question technique to examine beliefs that are causing suffering How collecting a “portfolio of perspectives” can help you reduce emotional reactivity Key quotes “Beliefs are tools, not truths.” “We don’t see the world as it is. We see a simulation of the world shaped by what we already believe.” Connect with Nir Eyal on Instagram, X (Twitter), and LinkedIn and his website and check out his latest book Beyond Belief. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

Beyond Belief author Nir Eyal returns to break down why belief — not motivation — is the missing piece behind every goal you've abandoned too early.Full show notes and resources can be found here: jordanharbinger.com/1295What We Discuss with Nir Eyal:The number one reason people fail to reach their goals isn't a lack of knowledge or resources — it's that they quit. Motivation isn't a straight line from behavior to benefit; it's a triangle that includes belief. Without belief in both the process and the payoff, perseverance crumbles.Limiting beliefs are invisible cages we mistake for facts. Phrases like "I don't have time," "I'm too old," or "someone like me can't do this" feel like objective truths, but they're actually tools that sap motivation and increase suffering — and most people never stop to examine them.Venting feels productive but actually reinforces the distorted mental image you've built of someone. Instead, Nir uses a "turnaround" technique — asking if the opposite of your grievance could also be true — to collect a portfolio of perspectives and reduce suffering.Visualizing dream outcomes doesn't motivate you — it physiologically relaxes you into inaction. Research shows people who "manifest" goals actually achieve less. What works is mental contrasting: rehearsing how you'll handle the inevitable obstacles and discomfort.Your beliefs are tools, not truths — and you can swap them out like a carpenter reaching for the right instrument. Start examining one belief that's been holding you back, test it with honest questions, and try on a more liberating perspective for a week. Growth is possible at any age!And much more...And if you're still game to support us, please leave a review here — even one sentence helps! Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!Subscribe to our once-a-week Wee Bit Wiser newsletter today and start filling your Wednesdays with wisdom!Do you even Reddit, bro? Join us at r/JordanHarbinger!This Episode Is Brought To You By Our Fine Sponsors: BetterHelp: 10% off first month: betterhelp.com/jordanBombas: Go to bombas.com/jordan to get 20% off your first orderProgressive Insurance: Free online quote: progressive.comThe Perfect Jean: 15% off first order: theperfectjean.nyc, code JORDAN15Zocdoc: Find and book a doctor you love today: zocdoc.com/jordanLand Rover Defender: landroverusa.comThe President's Daily Brief: Listen here or wherever you find fine podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When we fail to make desired progress in life, most of us put the blame on physical and environmental limits. But my guest says that what's really holding people back is what's in their heads.Nir Eyal is the author of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results. Today on the show, he argues that much of how we think about ourselves, our abilities, and what's possible becomes our reality, and that getting what we want in life often comes down to changing how we perceive it. Drawing on research in neuroscience and psychology, Nir shares the three powers of belief, and how they direct your attention, alter your expectations, shape your sense of agency, and determine whether you stick with hard things long enough to see results. Along the way, he shares ways to identify and challenge the limiting beliefs that can sabotage your goals and relationships.Resources Related to the PodcastNir's previous appearance on the AoM podcast: Episode #553 — How to Become IndistractableAoM Article: How Reframing Builds ResilienceAoM podcast episode on William James and pragmatismConnect with Nir EyalNir's websiteThanks to This Week's Podcast SponsorIncogni. Take your personal data back with Incogni! Use code MANLINESS at the link below and get 60% off an annual plan: https://incogni.com/manlinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on The Gist, bestselling author Nir Eyal joins the show to discuss his new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results. He explains how the lead singer of Sofi Tukker cured her chronic neuroplastic pain by "throwing ass," why vision boards and manifesting actually ruin your chances of success, and why the placebo effect is getting statistically stronger every year. They also break down the critical difference between facts, faith, and beliefs—and why treating our beliefs as immutable truths is tearing society apart. Plus, Mike gives it to you straight. A geographical rundown of the world's most important, and underrated, straits. Interested in Nir's book?  geni.us/beyondbelief Free belief change guide is here: nirandfar.com/belief-change Bonus content and the 30-Day Belief Transformation Journal is here: nirandfar.com/beyond-belief Produced by Corey Wara Video and Social Media by Geoff Craig Do you have questions or comments, or just want to say hello? Email us at ⁠⁠⁠⁠thegist@mikepesca.com For full Pesca content and updates, check out our website at https://www.mikepesca.com/⁠ For ad-free content or to become a Pesca Plus subscriber, check out ⁠⁠⁠⁠https://subscribe.mikepesca.com/ For Mike's daily takes on Substack, subscribe to The Gist List https://mikepesca.substack.com/ Follow us on Social Media:⁠⁠⁠⁠ YouTube https://www.youtube.com/channel/UC4_bh0wHgk2YfpKf4rg40_g⁠⁠⁠⁠ Instagram https://www.instagram.com/pescagist/ X https://x.com/pescami TikTok https://www.tiktok.com/@pescagist To advertise on the show, contact ⁠⁠⁠⁠ad-sales@libsyn.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠https://advertising.libsyn.com/TheGist

In this episode, Nir Eyal, author of Beyond Belief explores procrastination and the hidden pain behind your limiting beliefs. He explains how beliefs shape our perception of reality, motivation, and behavior.. He also shares how beliefs are flexible tools, not absolute truths, and that changing limiting beliefs can reduce suffering and unlock personal growth. The conversation covers the brain's filtering of reality, the motivational triangle (behavior, desire, belief), and practical strategies for reframing beliefs to overcome procrastination, manage discomfort, and foster well-being. Nir emphasizes using science-backed methods to intentionally choose beliefs that empower and support lasting change. Take our quick 2-minute survey and help us improve your listening experience: ⁠⁠⁠⁠⁠⁠⁠⁠⁠oneyoufeed.net/survey⁠⁠⁠⁠⁠⁠⁠⁠⁠ Exciting News!!! Coming in March, 2026, my new book, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How a Little Becomes a Lot: The Art of Small Changes for a More Meaningful Life is now available for pre-orders!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Key Takeaways: The nature of beliefs and their impact on perception and reality. The distinction between beliefs as flexible tools versus absolute truths. The role of beliefs in motivation and behavior change. The motivational triangle: behavior, desire, and belief. The influence of beliefs on health, longevity, and personal growth. The concept of pain versus suffering and how beliefs affect this distinction. The importance of exposure therapy in overcoming limiting beliefs. The relationship between beliefs and procrastination as a pain management issue. Strategies for identifying and changing limiting beliefs. The significance of adopting empowering beliefs to enhance well-being and life satisfaction. For full show notes:⁠⁠ ⁠⁠click here⁠⁠!⁠⁠ If you enjoyed this conversation with Nir Eyal, check out these other episodes: How to Master Internal Triggers and Regain Control of Your Attention with Nir Eyal How to Overcome Procrastination with Tim Pychyl By purchasing products and/or services from our sponsors, you are helping to support The One You Feed, and we greatly appreciate it. Thank you! This episode is sponsored by: ⁠⁠David Protein⁠⁠⁠ bars deliver up to 28g of protein for just 150 calories—without sacrificing taste! For a limited time, our listeners can receive this special deal: buy 4 cartons and get the 5th free when you go to ⁠⁠⁠www.davidprotein.com/FEED⁠⁠ ⁠⁠Hello Fresh⁠⁠ – Get 10 free meals + a FREE Zwilling Knife (a $144.99 value) on your third box. Offer valid while supplies last. ⁠⁠Shopify⁠⁠ – The commerce platform that helps you build, grow, and manage your business all in one place. Start your $1/month trial at shopify.com/feed. ⁠⁠Pebl⁠⁠ – an AI-powered platform that helps companies hire and manage global teams in 185+ countries. Get a free estimate at ⁠⁠hipebl.ai⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal grew up clinically obese, ashamed of his body, and convinced that food controlled him. He tried every diet: low-fat, keto, vegetarian, and intermittent fasting. Each one worked until it didn't. What finally changed his life wasn't a meal plan; it was his belief. When he believed a plan would work, it worked. When that belief cracked, the weight returned. And he realized this pattern doesn't just apply to weight; it shows up in every area of life. In this episode, Nir joins Ilana to reveal the hidden force behind your success or stagnation. He unpacks the science of belief, how it shapes what you see, feel, and do, and the practical framework to break limiting beliefs before they break you. Nir Eyal is a bestselling author, behavioral design expert, and former Stanford lecturer known for his work on habit formation, psychology, and human behavior. As an entrepreneur and angel investor, Nir has backed multi-billion-dollar companies including Canva and Kahoot!. In this episode, Ilana and Nir will discuss: (00:00) Introduction  (03:14) Childhood and Weight Loss Struggles (07:34) Why Affirmations and Vision Boards Don't Work (09:18) Facts vs Faith vs Beliefs (10:59) His Journey from Founder to Bestselling Author (16:01) The Power of Belief in Success and Failure  (24:49) The ‘Messy Middle': Knowing When to Persist vs Quit (32:06) Skills Gap vs Belief Gap in Leaders and Teams (34:0) The Four Questions to Rewire a Limiting Belief (46:51) Q&A: Crafting a Memorable Pitch Story Nir Eyal is a bestselling author, behavioral design expert, and former Stanford lecturer. He is the author of Hooked and Indistractable, which have sold over one million copies worldwide and been translated into more than 30 languages. His latest book, Beyond Belief, explores how hidden beliefs shape our limitations and how to replace them to unlock personal and professional growth. An entrepreneur and angel investor, Nir has backed multi-billion-dollar companies including Canva and Kahoot!. Connect with Nir: Nir's Website: http://nirandfar.com Nir's Instagram: instagram.com/neyal99 Nir's LinkedIn: linkedin.com/in/nireyal Resources Mentioned: Nir's Books: Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results: https://www.amazon.com/dp/0593852036 Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/dp/194883653X Hooked: How to Build Habit-Forming Products: https://www.amazon.com/dp/1591847788 Nir's 30-Day Belief Transformation Journal: nirandfar.com/beyond-belief Leap Academy: Ready to make the LEAP in your career? There is a NEW WAY for professionals to fast-track their careers and leap to bigger opportunities.  Check out our free training today at https://bit.ly/leap--free-training

Why do high performers know exactly what to do — yet still fail to take action? AJ and Johnny sit down with Nir Eyal, bestselling author of Hooked and Indistractable, to explore the hidden force behind motivation: belief. Nir explains why information alone doesn't change behavior, how limiting beliefs quietly filter what we see and feel, and why many people stay stuck despite having the right strategy. From separating pain from suffering to building a “portfolio of perspectives,” this episode reveals how changing your beliefs can unlock persistence, better relationships, and the motivation to follow through. Chapters 00:00 – Why knowing what to do isn't enough07:00 – Beliefs: the filter shaping your reality16:00 – Pain vs. suffering and the role of interpretation24:00 – The four-question method to challenge beliefs34:00 – Motivation's missing piece: belief44:00 – Persistence, mindset, and lasting change A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. If you've put off organizing your finances, Monarch is for you. Use code CHARM at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠monarch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ in your browser for half off your first year.  Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and use my code CHARM for 25% off. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Episode resources: Beyond Belief Book Free Belief Change Guide http://nirandfar.com Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok⁠ limiting beliefs, motivation psychology, behavior change, mindset, persistence, emotional interpretation, belief systems, decision making, internal locus of control, cognitive reframing, personal growth, relationships, psychological resilience, self awareness Learn more about your ad choices. Visit megaphone.fm/adchoices

The average American unknowingly throws away up to $1,500 a year — and it's happening right in your own kitchen. It's not obvious. It doesn't feel wasteful in the moment. But small, everyday habits quietly drain real money from your grocery budget. There are a few surprisingly simple shifts that can stop the leak. https://www.usda.gov/foodlossandwaste/consumers Your beliefs about yourself — your abilities, your limits, your future — quietly shape your behavior every day. “I'm too old.” “I'm bad with money.” “I'll never succeed.” The problem is not that these statements are true — it's that you believe them to be true. Nir Eyal, author of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (https://amzn.to/3OLvImC), explains how limiting beliefs form, why they feel so real, and how deliberately reshaping them can dramatically alter your trajectory in work, relationships, and life. Is memory loss inevitable as you age? Are we destined for cognitive decline? Dr. Majid Fotuhi, world-renowned neurologist and author of The Invincible Brain: The Clinically Proven Plan to Age-Proof Your Brain and Stay Sharp for Life (https://amzn.to/4l5s1nZ), says no. He explains that brain health is deeply influenced by lifestyle — including 14 factors you can control — and that protecting your mind requires the same intentional care as protecting your heart or body. When you need someone to say yes to a request, one short phrase can significantly increase your chances. It doesn't manipulate. It doesn't pressure. It simply taps into a powerful psychological principle that makes people more open to helping. https://brainblogger.com/2015/06/25/top-5-persuasion-techniques-of-2015/ PLEASE SUPPORT OUR SPONSORS QUINCE: Don't keep settling for clothes that don't last! Go to ⁠⁠⁠⁠https://Quince.dom/sysk ⁠⁠⁠⁠for free shipping on your order and 365-day returns. Now available in Canada, too! SHOPIFY: See less carts go abandoned with Shopify and their Shop Pay button! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠ EXPEDITION UNKOWN: We love the Expedition Unknown podcast from Discovery! Listen wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal: Beyond Belief Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of two bestselling books, Hooked and Indistractable, selling more than a million copies and translated in over 30 languages. He is the author of the new book, Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (Amazon, Bookshop)*. Most of us recognize that a huge part of what motivates us – or not – is our own thinking. In this conversation, Nir and I explore where our beliefs get in the way and how we can align them just a bit to help us move forward. Key Points A sentence starting with “I am…” can be among the most dangerous in any language. Often, our beliefs limit us. Belief is the foundation of the motivation triangle that includes benefit and behavior. Yet, we often overlook beliefs. Curt Richter's study of rats in the 1950s shows how an animal's belief system can massively influence its behavior. The real question isn't “Is this belief true?” but rather, “Does this belief serve me?” You can choose beliefs based on usefulness, not certainty. Difficulty may mean we are not cut out for something, but it might also be evidence of growth. Too often, we quit too soon. Progress comes from consistent action, not perfect plans. Resources Mentioned Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results (Amazon, Bookshop)* by Nir Eyal. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Win the Long Game When the Short-Term Seems Bleak, with Dorie Clark (episode 550) How to Quit Bad Stuff Faster, with Annie Duke (episode 607) How to Better Manage Your Emotions, with Ethan Kross (episode 719) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy! Check out the full episode: https://greatness.lnk.to/1896DM Nir Eyal tried every diet. Low fat. Vegetarian. Keto. Intermittent fasting. They all worked until they didn't. The moment someone planted a seed of doubt, he'd spiral into what psychologists call the "What the Hell Effect." One slice of pizza becomes the whole pie. Then the belief sets in: diets don't work. That belief was the real enemy. What changed everything was understanding that all human motivation comes from one thing: the desire to escape discomfort. Time management is pain management. Money management is pain management. Weight loss is pain management. Learn to manage the discomfort, and the game completely changes. Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why beliefs can either cap our potential or push us toward possibility.What you believe about yourself could be holding you back. Fortunately, Nir Eyal says beliefs aren't truths — and you can choose new ones.Eyal is a former lecturer at Stanford Graduate School of Business and the Stanford d.school, a celebrated author, and a renowned expert on human behavior and potential. His latest book, Beyond Belief, reveals how limiting beliefs — like “I'm a bad communicator” — quietly shape what we see, feel, and do. “A belief doesn't have to be true” to limit our potential, he says. But the same holds in reverse: a belief doesn't have to be true to expand who and what we can become. “Beliefs are tools, not truths. It just has to be useful.”In this episode of Think Fast, Talk Smart, Eyal and host Matt Abrahams explore how to identify the beliefs that hold us back — and how to replace them with ones that propel us forward. From keeping a belief journal to practicing perspective-shifting “turnarounds,” Eyal offers practical tips for rewriting the stories we tell ourselves and becoming the people we want to be.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Nir EyalNir's Book: Beyond Belief104. How to Change: Building Better Habits and Behaviors (And Getting Out of Your Own Way)115. Rethinks: How We Set and Achieve Goals  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:45) - The Power of Attention (04:30) - The Hook Model & Surprise (06:55) - Structure vs. Novelty (08:50) - Identity & Limiting Beliefs (11:52) - Beliefs Vs. Facts (15:17) - The Four-Question Test (21:20) - The Final Three Questions (24:31) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

Show Notes: Nir Eyal, author of Hooked and Indistractable, talks about his new book Beyond Belief. Nir explains the inspiration for writing the book and the book's purpose: to help people process information and put it into practice. Nir shares his motivation for writing the book, focusing on the psychology of motivation and the importance of perseverance and adaptability. He talks about the missing component in moving from belief to action, and discusses the concept of motivation as a triangle, emphasizing the role of belief in sustaining motivation.  Beliefs Affecting Perception The conversation turns to stories from the book about beliefs affecting perception, such as the Toyota vs. GM prism and the expensive vs. cheap glass of wine experiments that proved the participants actually believed to be truths based on the information received over the facts. Nir explains how beliefs can literally change what we see, citing examples like people on diets seeing food as larger and people with a fear of heights perceiving distances as further. He discusses how brands and luxury goods affect perception. Nir emphasizes that our beliefs shape what we see, feel, and do, and that understanding this can help us improve our lives. Limiting vs Liberating Beliefs When asked how to identify and change limiting beliefs, Nir explains that beliefs are tools, not truths, and that understanding this can help us improve our lives. Applying this approach to relationships to illustrate how it works, he shares a personal story about a conflict with his mother and how he used the Work of Byron Katie to question his beliefs. Nir outlines the four questions from "The Work" that help identify and change limiting beliefs: Is it true? Is it absolutely true? Who am I when I hold this belief? Who would I be without this belief? Magical Thinking vs Mental Contrasting Nir talks about how to apply the belief inventory to other areas of life, such as business and company culture. He explains that beliefs are the operating system of our minds and that understanding this can help us improve our relationships and business practices. He discusses the concept of mental contrasting, which involves visualizing both the desired outcome and the obstacles to achieving it. Nir emphasizes that magical thinking, such as positive thinking without action, can be harmful and that mental contrasting is a more effective approach. Prayer for the Unfaithful On the chapter about prayer in the book, Nir explains that prayer has benefits even without faith, citing a study where people who prayed, even without faith, had better pain tolerance. He shares his experience of interviewing five faith leaders to learn how to pray when uncertain about God. Nir discusses the benefits of prayer, such as longer life, more life satisfaction, and less depression, and how he has incorporated prayer into his life. Setting Failure Goals When questioned about the concept of failure goals, Nir explains that failure goals involve setting goals for how many times you try, rather than focusing solely on success. He discusses the importance of celebrating the process and the journey, rather than just the outcome. Discipline in Practice Nir shares that he has incorporated prayer and improved his relationships through new practices. He discusses the concept of daily mantras, such as "we are all working with the tools we have" and "love is measured by the benefit of the doubt," to help shed limiting beliefs. Nir emphasizes the importance of these practices in improving his psychological well-being and relationships. Timestamps: 04:30: Beliefs Shaping Perception  09:09: Identifying and Changing Beliefs 22:05: Practical Applications of Belief Inventory  26:44: The Power of Prayer Without Faith  36:42: Failure Goals and Embracing Discomfort  41:56: Daily Practices and Mantras Links: The Book: geni.us/beyondbelief Bonus content and the 30-Day Belief Transformation Journal: nirandfar.com/beyond-belief Website: http://nirandfar.com Instagram - http://instagram.com/neyal99 LinkedIn - https://www.linkedin.com/in/nireyal/ Youtube - https://www.youtube.com/user/nirandfar Twitter - https://twitter.com/nireyal Facebook - https://www.facebook.com/nirandfar/   This episode on Umbrex: https://umbrex.com/unleashed/episode-638-nir-eyal-author-of-beyond-belief/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

"Motivation is a triangle. It requires: Behavior: What am I going to do? Benefit: Why am I going to do it? Belief. If you don't have those three areas of your life in concert, all the advice in the world is going to go in one ear and out the other. Beliefs are tools, not truths. The majority of our problems today—cultural, geopolitical, personal—come from the fact that we think our faith is fact, and we confuse facts for what are beliefs. Everything worth having in life is on the other side of discomfort. So if you can learn to manage discomfort through the power of belief, what couldn't you accomplish? Everything." - Nir EyalFresh out of the studio, Nir Eyal, best-selling author of "Hooked," "Indistractable," and the forthcoming "Beyond Belief," joined us in a conversation to explore how deeply held beliefs quietly shape our attention, decisions, and success. Nir shared his personal origin story of childhood obesity that revealed how we escape uncomfortable feelings through habitual behaviors, and progressed through the Hook Model that democratized Silicon Valley's habit-formation secrets for building products like Duolingo and Fitbod. He unpacks the critical insight that the opposite of distraction isn't focus—it's traction—and introduces the Motivation Triangle framework explaining why knowing what to do isn't enough without belief. Throughout the conversation, Nir demonstrates how 90% of our distractions stem from internal triggers rather than technology itself, and challenges the moral panic around AI by drawing parallels to historical fears from the written word to social media. Last but not least, he argues that beliefs are tools, not truths, revealing how our hidden convictions fundamentally alter what we see, feel, and do—and provides a science-backed path for transforming limiting beliefs into liberating ones that unlock previously impossible performance.Episode Highlights[00:00] Quote of the Day by Nir Eyal[01:02] Introduction: Nir Eyal[04:45] Hook model democratizes habit-forming product secrets[06:42] Startups sell painkillers not vitamins[08:59] Traction versus distraction defines intentional living[10:24] Distraction is behavior not medical addiction[11:28] AI triggers predictable moral panic cycle[14:21] First generation without mass starvation faces excess[16:58] Hook model: trigger action reward investment[23:26] Persuasion helps people achieve their goals[29:39] Internal triggers cause ninety percent of distractions[32:36] Indistractable readers didn't implement the steps[34:46] Motivation triangle requires behavior benefit belief[36:19] Steve Jobs willed reality through liberating beliefs[43:43] Facts beliefs faith require intellectual humility[45:41] Beliefs are tools not truths[48:32] Beliefs reshape attention anticipation agency[51:30] ClosingProfile: Nir Eyal, author of "Beyond Belief", "Indistractable" and "Hooked"Main Site: https://www.nirandfar.com/LinkedIn: https://www.linkedin.com/in/nireyal/Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format.

What if the reason you don't give feedback, follow through, or change your habits… isn't willpower? What if it's a belief? In this episode of The Radical Candor Podcast, Kim Scott talks with Nir Eyal — author of Hooked, Indistractable, and his new book Beyond Belief — about the hidden force behind motivation: the stories we tell ourselves. They explore: Why AI can't replace human relationships — but can help us practice hard conversations The limiting belief that keeps people silent at work Why knowing what to do isn't enough How pain (not pleasure) drives behavior The difference between addiction and habit Why “time management is pain management.” How to reinterpret anxiety as readiness And why beliefs are tools — not truths If you've ever struggled to speak up, follow through, or break a bad habit — this conversation will help you see what's really getting in the way.Chapters (00:00) Introduction Kim welcomes Nir Eyal and introduces AI portraits and scaling human insight. (04:30) Can AI Replace Relationships? Why AI can't replace human connection — but may be the safest place to practice hard conversations. (10:15) Refining AI Voice & Identity What it means to “scale yourself” without losing your humanity. (16:40) The Limiting Belief That Keeps You Silent “If you don't have anything nice to say…” — and why that belief causes harm. (23:10) Beliefs Are Tools, Not Truths Nir explains the core thesis of Beyond Belief. (29:30) Placebos, Pain, and Perception What belief can change — and what it can't. (36:20) Stage Fright vs. Readiness Reinterpreting anxiety as oxygen for performance. (43:10) Time Management Is Pain Management Why distraction is about escaping discomfort. (50:40) Addiction vs. Habit Why addiction is about escaping pain — not seeking pleasure. (57:00) Why We Don't Do What We Know The missing link between knowledge and action. (01:04:00) Radical Candor and the “Nice” Trap The story of Bob — and why staying silent isn't kind. (01:10:00) If It's Yellow, Let It Mellow Marriage, feedback, and choosing what truly matters. (01:13:00) Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

How much of your potential is being shaped by beliefs you've never questioned? What if changing your results starts with changing the story you tell yourself? When a thought takes […] The post Changing Our Beliefs with Nir Eyal | POP 1350 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Nir Eyal spent six years researching why brilliant, talented people consistently fall short of their potential, and what he found will surprise you: it's not a lack of knowledge, resources, or intelligence holding most people back. It's the invisible belief system running silently in the background, shaping every decision you make without your awareness. Most of us are walking around with beliefs forged in survival mode, and we're using them long after they've stopped serving us. The good news is that beliefs, unlike facts, are tools you can examine, update, and swap out. In this conversation, Nir walks you through the motivation triangle that explains why willpower and information alone never work, and the exact four-step turnaround process that rewrites the beliefs costing you peace, progress, and connection. Whether you're struggling with a goal that keeps stalling, a relationship that stays stuck, or a quiet voice telling you that you're not enough, this episode gives you a practical way out. The Greatness Playbook: The Belief Breakthrough Edition Nir's books: Hooked: How to Build Habit-Forming Products Indistractable, Updated Edition: How to Control Your Attention and Choose Your Life Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results In this episode you will: Learn the exact four-question turnaround process Nir uses daily to dissolve limiting beliefs about people, including the one about his own mother that changed everything Discover why being "too smart" can actually work against you and how liberating beliefs outperform facts when it comes to achieving what you want Understand the motivation triangle and why you'll never stay consistent on behavior and benefit alone without the third element most people skip entirely Find out why positive visualization and manifesting can actually decrease your chances of success and what athletes do instead that works Understand why the words you say out loud about yourself become your biology, and how to use secular prayer as a tool for pain tolerance and inner peace For more information go to https://lewishowes.com/1896 For more Greatness text PODCAST to +1 (614) 350-3960 More SOG episodes we think you'll love: Lewis Howes [SOLO] Dr. Joe Dispenza James Clear Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3926: Nir Eyal reveals how inventing an imaginary adversary can help us overcome self-sabotage and reclaim control over our behavior. By understanding the psychology of scapegoating, reactance, and perceived powerlessness, he shows how we can channel resistance into fuel for focus, discipline, and lasting behavior change. When applied thoughtfully, this counterintuitive strategy can strengthen willpower and help us follow through on what truly matters. Read along with the original article(s) here: https://www.nirandfar.com/2017/02/goals-enemy.html Quotes to ponder: "Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance." "Resistance is always plotting against you." "The practice of imagining a villain that's conspiring against us, scapegoating can be an effective way to motivate ourselves and change our behaviors." Episode references: SuperBetter by Jane McGonigal: https://www.amazon.com/SuperBetter-Power-Living-Gameful-Life/dp/0143109774 The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jess sits down with bestselling author Nir Eyal to unpack his newest book, Beyond Belief — and the conversation goes far deeper than productivity hacks or surface-level motivation advice. Nir, the author of Hooked and Indistractable, explains why knowing what to do isn't the problem. We already have more information than ever. The real challenge is understanding why we don't do what we know we should. He breaks down the hidden power of belief — how limiting beliefs quietly sabotage performance, relationships, and even health — and how shifting perspective can unlock persistence, clarity, and focus. What makes this conversation powerful is that it's not theoretical. Jess steps into the hot seat and works through his own internal tension around time, ambition, and self-expectation. It turns into a candid, almost therapeutic exploration of identity, pressure, and what it really means to live up to your potential. If you've ever felt stuck despite knowing exactly what to do next, this one will hit home. Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3926: Nir Eyal reveals how inventing an imaginary adversary can help us overcome self-sabotage and reclaim control over our behavior. By understanding the psychology of scapegoating, reactance, and perceived powerlessness, he shows how we can channel resistance into fuel for focus, discipline, and lasting behavior change. When applied thoughtfully, this counterintuitive strategy can strengthen willpower and help us follow through on what truly matters. Read along with the original article(s) here: https://www.nirandfar.com/2017/02/goals-enemy.html Quotes to ponder: "Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance." "Resistance is always plotting against you." "The practice of imagining a villain that's conspiring against us, scapegoating can be an effective way to motivate ourselves and change our behaviors." Episode references: SuperBetter by Jane McGonigal: https://www.amazon.com/SuperBetter-Power-Living-Gameful-Life/dp/0143109774 The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3926: Nir Eyal reveals how inventing an imaginary adversary can help us overcome self-sabotage and reclaim control over our behavior. By understanding the psychology of scapegoating, reactance, and perceived powerlessness, he shows how we can channel resistance into fuel for focus, discipline, and lasting behavior change. When applied thoughtfully, this counterintuitive strategy can strengthen willpower and help us follow through on what truly matters. Read along with the original article(s) here: https://www.nirandfar.com/2017/02/goals-enemy.html Quotes to ponder: "Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance." "Resistance is always plotting against you." "The practice of imagining a villain that's conspiring against us, scapegoating can be an effective way to motivate ourselves and change our behaviors." Episode references: SuperBetter by Jane McGonigal: https://www.amazon.com/SuperBetter-Power-Living-Gameful-Life/dp/0143109774 The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 Learn more about your ad choices. Visit megaphone.fm/adchoices

Nir Eyal joins the podcast to explore one of the most foundational forces shaping our lives: belief. What if the way you see reality isn't reality itself, but a simulation filtered through prior assumptions, expectations, and unconscious scripts?In this conversation, we unpack the difference between fact, faith, and belief—and why most of our suffering stems from confusing the three. Nir shares powerful research on predictive processing, placebo and nocebo effects, learned helplessness, and how our expectations literally alter what we see, feel, and experience in our bodies.From secular prayer and gratitude practices to Byron Katie's turnaround method, this episode is a deep dive into how to move from limiting beliefs to liberating ones. If beliefs are tools, then the real question becomes: are the ones you're using serving you?EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/knowthyselfTry it risk-free now with a 30-day money-back guarantee3/10 Book release: http://geni.us/beyondbeliefAndré's Book Recs: https://www.knowthyselfpodcast.com/book-list___________00:00 Intro01:35 The Difference Between Fact, Faith, and Belief05:36 Illusions of Reality07:29 The Core of Our Perception15:52 Where to Start Enacting Change on Your Life19:53 Beliefs as Tools, Not Truths25:28 Ad: Nord VPN26:32 The Cosmic Slot Machine37:39 Spotting Your Limiting Beliefs46:39 The Prison of Our Own Making51:33 Why We Perceive Threats Everywhere1:00:18 Becoming Indistractable1:12:57 What Attention Means Today versus the Past1:26:44 The Motivation Triangle1:32:00 Closing Thoughts___________Episode Resources: https://www.instagram.com/neyal99https://nir.substack.com/https://www.instagram.com/andreduqum/https://www.instagram.com/knowthyself/https://www.youtube.com/@knowthyselfpodcasthttps://www.knowthyselfpodcast.com

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2912: Nir Eyal explains why we break commitments even when we genuinely mean them: we're usually trying to escape discomfort, and distraction is the quickest exit. He shows how to manage internal triggers, protect time for traction with timeboxing, and reduce external triggers, then lock it all in with a meaningful "pinky promise" pact that makes follow-through non-negotiable. Read along with the original article(s) here: https://www.nirandfar.com/pinky-promise/ Quotes to ponder: "The root cause of all human behavior is the desire to escape discomfort." "The most effective technique for staying on track is timeboxing, planning out periods of time to do what you say you will each day." "When I wanted to finish the first draft of my book Indistractable, I swore a pinky promise to my accountability partner that I would pay him $10,000 if I didn't finish the draft by my deadline."

Ever been told to "believe in yourself" and thought, "How?" Yue explores why belief isn't about commands but proof. Inspired by Nir Eyal, she reveals how your brain demands evidence, not motivation. Discover how to shift beliefs by collecting proof from past wins and admired relationships. Yue shares practical steps to turn daily routines into evidence-collecting rituals, helping you align your mind with your goals. Ready to stop feeling fake and start believing? Hit play and start gathering those receipts!

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3890: Nir Eyal challenges the popular belief that willpower is a limited resource and reveals how this mindset can sabotage our ability to stay disciplined. Backed by research from Carol Dweck and Michael Inzlicht, the article reframes willpower as an emotion that fluctuates and can be managed, not something we "run out" of. Shifting this perspective can help us build resilience, make better decisions, and stop using "lack of willpower" as an excuse to quit. Read along with the original article(s) here: https://www.nirandfar.com/about-willpower/ Quotes to ponder: "Believing we do [run out of willpower] makes us less likely to accomplish our goals, by providing a rationale to quit when we could otherwise persist." "Ego-depletion is essentially caused by self-defeating thoughts and not by any biological limitation." "Rather than telling ourselves we failed because we're somehow deficient, we should offer self-compassion by speaking to ourselves with kindness when we experience setbacks." Episode references: Journal of Studies on Alcohol and Drugs: https://www.jsad.com Proceedings of the National Academy of Sciences: https://www.pnas.org Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3890: Nir Eyal challenges the popular belief that willpower is a limited resource and reveals how this mindset can sabotage our ability to stay disciplined. Backed by research from Carol Dweck and Michael Inzlicht, the article reframes willpower as an emotion that fluctuates and can be managed, not something we "run out" of. Shifting this perspective can help us build resilience, make better decisions, and stop using "lack of willpower" as an excuse to quit. Read along with the original article(s) here: https://www.nirandfar.com/about-willpower/ Quotes to ponder: "Believing we do [run out of willpower] makes us less likely to accomplish our goals, by providing a rationale to quit when we could otherwise persist." "Ego-depletion is essentially caused by self-defeating thoughts and not by any biological limitation." "Rather than telling ourselves we failed because we're somehow deficient, we should offer self-compassion by speaking to ourselves with kindness when we experience setbacks." Episode references: Journal of Studies on Alcohol and Drugs: https://www.jsad.com Proceedings of the National Academy of Sciences: https://www.pnas.org Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3890: Nir Eyal challenges the popular belief that willpower is a limited resource and reveals how this mindset can sabotage our ability to stay disciplined. Backed by research from Carol Dweck and Michael Inzlicht, the article reframes willpower as an emotion that fluctuates and can be managed, not something we "run out" of. Shifting this perspective can help us build resilience, make better decisions, and stop using "lack of willpower" as an excuse to quit. Read along with the original article(s) here: https://www.nirandfar.com/about-willpower/ Quotes to ponder: "Believing we do [run out of willpower] makes us less likely to accomplish our goals, by providing a rationale to quit when we could otherwise persist." "Ego-depletion is essentially caused by self-defeating thoughts and not by any biological limitation." "Rather than telling ourselves we failed because we're somehow deficient, we should offer self-compassion by speaking to ourselves with kindness when we experience setbacks." Episode references: Journal of Studies on Alcohol and Drugs: https://www.jsad.com Proceedings of the National Academy of Sciences: https://www.pnas.org Learn more about your ad choices. Visit megaphone.fm/adchoices

Author of Indistractable, Nir Eyal, is here to reshape the way we think about attention, willpower, and the forces that pull our minds in a thousand different directions.   Together we explore:   - The surprising science showing that internal triggers (not technology) drive most of our daily distractions. - How stress, boredom, overwhelm, and discomfort quietly shape our habits (and our kids'). - Nir's simple 4-step framework for becoming "indistractable." - What parents can do to model healthy tech habits without constant nagging, power struggles, or guilt. - How to help kids build executive functioning skills like focus, follow-through, and frustration tolerance. - A scheduling hack families can use to reduce battles and increase connection. - The small mindset shifts that turn everyday moments of distraction into opportunities for growth.   If you've ever found yourself checking your phone without thinking, losing time to endless tasks, struggling to stay present with your child, or worrying about how screens are affecting your family, this episode offers clarity, practical tools, and a completely new way to approach focus and intentionality — for both you and your kids.     LEARN MORE ABOUT MY GUEST:

Texas could lose as many as 17 members of Congress next year. What does that mean for the Lone Star State in terms of clout?The clock is ticking as federal funding for the 988 Crisis Lifeline expires next year.Distractions are everywhere. “Indistractable” author Nir Eyal offers strategies for focusing on what matters to you.And as […] The post Tips to stop doomscrolling in 2026 appeared first on KUT & KUTX Studios -- Podcasts.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1902: Jake Knapp highlights the power of beginning with the end in mind to guide product development and problem-solving. By identifying long-term goals and rephrasing assumptions as clear questions, teams can focus their energy on what really matters, reducing risk, encouraging curiosity, and staying aligned throughout the sprint. Read along with the original article(s) here: https://www.nirandfar.com/good-products-start-good-questions/ Quotes to ponder: "Your goal should reflect your team's principles and aspirations." "Lurking beneath every goal are dangerous assumptions. The longer those assumptions remain unexamined, the greater the risk." "Starting at the end is like being handed the keys to a time machine." Episode references: Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Indistractable: https://www.amazon.com/Indistractable-How-Control-Attention-Choose/dp/194883653X

Stop letting others define your life. Take the doubters personal and prove them wrong. A motivational edit to push you to greatness. Special thanks to:ValuetainmentLewis HowesThe Diary of a CEOThe IconsThe Motiversity ShowSpeakersMichael Jordanhttps://twitter.com/michaelb4jordanTom Brady (Valuetainment interview)https://www.instagram.com/tombrady/Marcus A. TaylorYouTube: http://bit.ly/38FUFoSInstagram: http://bit.ly/3aLfu3PWebsite: https://unlockelevation.com/Book Marcus to speak at your organization: bit.ly/BookMarcusTaylorBilly AlsbrooksWebsite: https://www.billyalsbrooks.comYouTube: http://bit.ly/2pVY8h9Facebook: https://www.facebook.com/billyalsbrooksInstagram: https://www.instagram.com/billyalsbrooksJeremiah Joneshttps://www.instagram.com/jeremiahjonesfitness/https://www.preparedfor3amcoaching.com/https://www.tiktok.com/@ayejeremiahConor McGregorGary VeeMike Tyson ( @lewishowes interview)Wiliam HollisYouTube: http://bit.ly/WillHollisYouTubeInstagram: https://instagram.com/williamkinghollis Facebook: http://bit.ly/2LNZtgAWebsite: https://williamhollismotivation.com/Will SmithRich Roll ( @lewishowes interview)Les Brownhttps://lesbrown.com/Jocko Willinkhttps://www.youtube.com/@JockoPodcastOfficialDr. John DelonyHal Elrond ( @TomBilyeu interview)Gerald Adams ( @TomBilyeu interview)Brian Bullockhttps://www.instagram.com/brianmbullockCody RhodesInky Johnsonhttps://www.youtube.com/@InkyDJohnsonCoach Pain YouTube: http://bit.ly/2LmRyeaInstagram: http://bit.ly/2XLcLW5Facebook: http://bit.ly/32tZdNiWebsite: http://bit.ly/2YTgWvqBook Coach Pain to speak at your organization: https://bit.ly/BookCoachPain Eric Thomashttps://www.youtube.com/user/etthehiphoppreacherhttps://www.instagram.com/etthehiphoppreacher/http://etinspires.com/Kobe BrayntShaun T ( @lewishowes interview)Anthony O'Neal ( @lewishowes interview)George Mumford ( @lewishowes interview)Nir Eyal ( @lewishowes interview)Tyler HobbsKathryn Budrig Cear Grylls (DOAC interview)Dr. Shefali Tsabary (Mindvalley)Mel Robbins ( @lewishowes interview)https://www.youtube.com/@melrobbinsMarcia KilgoreMusic by Oneheart - this feelinghttps://www.youtube.com/@Dreamscape..AudiojungleTwelve Titans https://www.twelvetitansmusic.com/https://www.youtube.com/twelvetitansmusicRok Nardin - Do You Dare, One Last Time, Persistencehttps://www.youtube.com/@RokNardin Hosted on Acast. See acast.com/privacy for more information.

Summary In this episode, Andy talks with Dr. Craig Mattson, professor of communication and author of Digital Overwhelm: A Mid-Career Guide to Coping at Work. Rather than encouraging digital detoxing or escaping technology, Craig offers a refreshing way to understand and navigate the pressures of modern work. He introduces the idea of digiwhelm, explains why so much of our stress comes from the communication modes we inhabit, and shows how leaders can respond with intention rather than overload. You will hear Craig describe why email can be more than information transfer, how mode switching differs from context switching, and why one-way communication sometimes matters more than dialogue. Craig also shares why signals like silence, gestures, and tone often communicate more than words. Before closing, he draws connections to life at home, offering ideas for families that feel overwhelmed by devices and demands. If you are looking for practical insights to reduce digital overwhelm, improve communication, and lead with greater clarity and calm, this episode is for you! Sound Bites "Instead of digital minimalism, I recommend something like digital flexibility." "Humans are essentially users and switchers of modes." "What is going to be the defining overwhelm of my life?" "You are always overwhelmed by something." "Flexibility is the wisdom that my book is urging." "Your words do things." "Think about the voice of the email." "A mode is an approach, it is a posture, it is a way of relating." "Is there a way in which this is actually good for me and actually good for other people?" Chapters 00:00 Introduction 01:33 Start of Interview 01:42 Early Life and Influences 02:57 Growing Up with Technology 04:11 What is Digiwhelm? 06:26 How Does It Compare to Overload? 08:35 The Impact of a David Ford Quote 10:34 Understanding Mode Switching 16:20 A Day in Communication Modes 22:04 Email as Conversation 24:29 Writing Email Like You Talk 27:24 Dissemination in Practice 32:00 Signals Leaders Should Notice 39:00 Coping with Digiwhelm at Home 43:04 End of Interview 43:44 Andy Comments After the Interview 48:14 Outtakes Learn More You can learn more about Craig and his work at DigitalOverwhelm.com. For more learning on this topic, check out: Episode 144 with Cal Newport. Craig references Cal's book Deep Work in Digital Overwhelm, making this a great companion conversation. Episode 269 with Nir Eyal, about his book Indistractable. Nir shares insights about shaping your day to be less distracted. Episode 377 with Cassie Holmes, about her book Happier Hour. It is not only about managing your time but focusing on what really matters. Level Up Your AI Skills Join other listeners from around the world who are taking our AI Made Simple course to prepare for an AI infused future. Just go to ai.PeopleAndProjectsPodcast.com. Thanks! Pass the PMP Exam If you or someone you know is thinking about getting PMP certified, we have a helpful guide called The 5 Best Resources to Help You Pass the PMP Exam on Your First Try. It is free and a great way to get a head start. Just go to 5BestResources.PeopleAndProjectsPodcast.com to grab your copy. I would love to help you get your PMP this year! Join Us for LEAD52 I know you want to be a more confident leader. That is why you listen to this podcast. LEAD52 is a global community of people like you who are committed to transforming their ability to lead and deliver. It is 52 weeks of leadership learning, delivered right to your inbox, taking less than 5 minutes a week. And it is all for free. Learn more and sign up at GetLEAD52.com. Thanks! Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Power Skills Topics: Digital Overwhelm, Leadership, Communication, Project Management, Email Effectiveness, Team Culture, Listening Skills, Collaboration, Productivity, Decision Making, Stakeholder Engagement, Psychological Safety The following music was used for this episode: Music: Echo by Alexander Nakarada License (CC BY 4.0): https://filmmusic.io/standard-license Music: Energetic Drive Indie Rock by WinnieTheMoog License (CC BY 4.0): https://filmmusic.io/standard-license

"Contemplative thought is the key to solving really hard problems, and you cannot rush that." – John Rossman Today's international bestselling author is keynote speaker, leadership development coach, business transformation advisor, a former Amazon leader, and Managing Partner at Rossman Partners, John Rossman. John and I had a fun on a bun chat about his book, "Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era", why everyone needs unproductive productive time, his experience at Amazon, and tons more!! Key Things You'll Learn: The concept of writing a future press release The 3 critical habits for big bet success Why organizations have trouble maintaining velocity Why books play an essential role in improving your thinking and accelerating your development John's Site: https://johnrossman.com/ John's Books: https://www.amazon.com/stores/author/B015X2OGGS/allbooks The opening track is titled "Kareru R Daichi Q-MIX" by Rukunetsu AKA Project R (@Rukunetsu). Use the following link to hear the full track and support his craft. https://on.soundcloud.com/62w8X Please support today's podcast to keep this content coming! CashApp: $DomBrightmon Donate on PayPal: @DBrightmon Buy Me a Coffee: https://www.buymeacoffee.com/dombrightmon Get Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmon You Might Also Like… 47 - "Black Belt Wealth" with Damion Lupo (@damionlupo): https://www.goingnorthpodcast.com/47-black-belt-wealth-with-damion-lupo-damionlupo/ Ep. 327 – "The Go-Giver Way of Elite Performance" with Bob Burg (@BobBurg): https://www.goingnorthpodcast.com/ep-327-the-go-giver-way-of-elite-performance-with-bob-burg-bobburg/ Ep. 509 - "Exit Rich" With Michelle Seiler Tucker (@MSeilerTucker): https://www.goingnorthpodcast.com/ep-509-exit-rich-with-michelle-seiler-tucker-mseilertucker/ Ep. 493 – "The Three R's of Business Growth" with Edwin Dearborn (@edwindearborn): https://www.goingnorthpodcast.com/ep-493-the-three-rs-of-business-growth-with-edwin-dearborn-edwindearborn/ 261.5 (Host 2 Host Special) – "The Outsourcing Playbook" with Kris Ward (@krisward): https://www.goingnorthpodcast.com/2615-host-2-host-special-the-outsourcing-playbook-with-kris-ward-krisward/ 179 - "Indistractable" with Nir Eyal (@nireyal): https://www.goingnorthpodcast.com/179-indistractable-with-nir-eyal-nireyal/ Ep. 322.5 (H2H Special) – "Burnout Proof" with Michael Levitt (@bfastleadership): https://www.goingnorthpodcast.com/ep-3225-h2h-special-burnout-proof-with-michael-levitt-bfastleadership/ Ep. 438 – "Acoustic Leadership" with Rick Lozano, CSP (@rick_lozano): https://www.goingnorthpodcast.com/ep-438-acoustic-leadership-with-rick-lozano-csp-rick_lozano/ 270 – "Forever Employable" with Jeff Gothelf (@jboogie): https://www.goingnorthpodcast.com/270-forever-employable-with-jeff-gothelf-jboogie/ Ep. 373.5 – "Business Secrets for Walking on Water" with Frank Zaccari (@FZaccari): https://www.goingnorthpodcast.com/ep-3735-business-secrets-for-walking-on-water-with-frank-zaccari-fzaccari/ Ep. 356 – "The Relentless Pursuit of Greatness" with Thomas R. Williams (@MrTRWilliams): https://www.goingnorthpodcast.com/ep-356-the-relentless-pursuit-of-greatness-with-thomas-r-williams-mrtrwilliams/ Ep. 348 – "Bring Inner Greatness Out" with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/ Ep. 336.5 (H2H Special) – "Own Your Career Own Your Life" with Andy Storch (@AndyStorch): https://www.goingnorthpodcast.com/ep-3365-h2h-special-own-your-career-own-your-life-with-andy-storch-andystorch/ Ep. 435 – "Breaking the Code" with Rusty Gailliard (@RustyGaillard): https://www.goingnorthpodcast.com/ep-435-breaking-the-code-with-rusty-gailliard-rustygaillard/ Ep. 426 – "Success Left a Clue" with Robert Raymond Riopel (@RobRox69): https://www.goingnorthpodcast.com/ep-426-success-left-a-clue-with-robert-raymond-riopel-robrox69/ Ep. 418 – "Breaking Free & Overcoming Self-Doubt" with Traci Duez (@traciduez): https://www.goingnorthpodcast.com/ep-418-breaking-free-overcoming-self-doubt-with-traci-duez-traciduez/ Ep. 405 – "Leadership Lessons From The Pub" with Dr. Irvine Nugent (@irvinenugent): https://www.goingnorthpodcast.com/ep-405-leadership-lessons-from-the-pub-with-dr-irvine-nugent-irvinenugent/ Ep. 315 – "Elevate Your Network & Beyond" with Jake Kelfer (@jakekelfer): https://www.goingnorthpodcast.com/ep-315-elevate-your-network-beyond-with-jake-kelfer-jakekelfer/ Ep. 488.5 – "Create, Innovate & Dominate" with Tracy Hazzard (@hazzdesign): https://www.goingnorthpodcast.com/ep-4885-create-innovate-dominate-with-tracy-hazzard-hazzdesign/ 288.5 (Host 2 Host Bonus) – "Choose the Right Mountain; Climb Faster!" with David Wood (@_playforreal): https://www.goingnorthpodcast.com/DavidWood2/

"Remember how powerful you are and that you really can do anything you decide is important enough and achieve whatever you deem worthy." – Kate Eckman Today's featured multi-award winning author is a broadcast journalist, keynote speaker, meditation teacher, international TV personality, and a Columbia University–certified executive coach, Kate Eckman. Kate and I had a chat about her book, "The Full Spirit Workout: A Ten-Step System to Shed Your Self-Doubt, Strengthen Your Spiritual Core, and Create a Fun and Fulfilling Life", the significance of creating more meaningful connections, and more!!! Key Things You'll Learn: 3 tips for having deeper connections with others What gift that Kate received from having a meditation practice Her experience as a competitive swimmer and how it shaped her discipline for writing What Kate's nighttime routine is like to have to good day the following day What major setback led to Kate creating more success Kate's Site: https://www.kateeckman.tv/ Kate's Book: https://a.co/d/5Geyg2S The opening track is titled "Kareru R Daichi Q-MIX" by Rukunetsu AKA Project R (@Rukunetsu). Use the following link to hear the full track and support his craft. https://on.soundcloud.com/62w8X Please support today's podcast to keep this content coming! 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今天这期节目，我们请到了两本畅销书《上瘾》（Hooked）和《专注力》（Indistractable）的作者、斯坦福大学讲师、连续创业者 Nir Eyal。过去十年间，Nir Eyal 的产品设计逻辑影响了几乎所有的科技产品经理，并引发大众对专注力问题的重新思考。 在这次访谈中，Nir 探讨了在 AI 时代，他在《上瘾》中提出的「触发 -- 行动 -- 奖励 -- 投入」的经典行为模型在今天依然适用，因为人性并未改变。Nir 还深入分享了如何提高专注对抗分心，强调「预先规划，是抵御分心的唯一方法」（The antidote to impulsiveness is forethought）。展望未来，Nir Eyal 对个性化产品和教育领域的未来充满了期待，认为 AI能够帮我们更好地理解用户需求，设计出「让人变得更好」的产品。 如果你想更加深入地了解 Nir 的作品和观点，欢迎点击： https://www.nirandfar.com/ 本期人物 Nir Eyal ，《上瘾》作者，斯坦福大学讲师、连续创业者 丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播 主要话题 [04:38] 重温 《上瘾》（Hooked）：「上瘾模型」没有改变，因为人类心理不会改变 [05:45] 人类行为的根源：我们所有的行动都来自逃避不适 [08:10] 相比刷手机，我们应该鼓励人们去做「更有意义」的事吗？ [12:00] 说服 (Persuasion) vs 胁迫 (Coercion) ：产品应被用来「让人上瘾于好事」 [16:20] 从《上瘾》到《专注力》（Indistractable）：如何摆脱坏习惯、重新掌控注意力？ [20:40] 「预先规划，是抵御所有分心的唯一方法」（The antidote to impulsiveness is forethought） [24:00] 「10-minute rule」和「Time boxing」原则，帮你找回越来越稀缺的注意力 [36:15] 在AI时代，我们如何构建新的产品形态? [45:09] 如何培养有专注力的下一代？首先成为不分心的父母 延伸阅读：

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3754: Nir Eyal explains how to manage distractions by focusing on the internal triggers that spark them, rather than fighting the urges themselves. Through practical techniques like writing down triggers, exploring sensations with curiosity, and “surfing the urge,” he shows how to turn fleeting impulses into opportunities for self-mastery and improved focus. These methods help us stay present, avoid reactive behaviors, and build resilience against everyday temptations. Read along with the original article(s) here: https://www.nirandfar.com/internal-triggers/ Quotes to ponder: “I'm feeling that tension in my chest right now. And there I go, trying to reach for my iPhone.” “One of Bricker's favorite techniques is the ‘leaves on a stream' method.” “This rule allows time to do what some behavioral psychologists call ‘surfing the urge.'” Episode references: American Lung Association: https://www.lung.org Fred Hutchinson Cancer Research Center: https://www.fredhutch.org Learn more about your ad choices. Visit megaphone.fm/adchoices