The Future We Want

The Future We Want is back with a powerful conversation with our friend, colleague and inspiration, Shawn Outler. As Chief Diversity Officer at Macy's Inc, Shawn is helping the iconic retailer harness the power of social purpose to transform the business from legacy to leadership with its new purpose platform Mission Every One.For more than 15 years, Shawn has held virtually every role in the industry, from buyer to merchant to operations to fashion forecasting to the C-Suite. In 2011, she pioneered The Workshop at Macy's, the retail industry's longest running vendor development program dedicated to elevating, supporting and growing the next generation of diverse-owned merchants and vendors.Tune in to learn what it takes for a brand to commit to bold representation and Shawn's personal journey to arrive at this moment.For more on BBMG's work developing Macy's Mission Every One, check out the case study: https://bbmg.com/work/macys-inc 

In this episode of The Future We Want we head outside and ask some big questions about the outdoor industry, what it means for everybody to feel welcome, safe and inspired outside, and the role of brands in shaping our relationship with nature. Raphael is joined by co-host Amanda Yogendran, BBMG Senior Strategist and our resident outdoorswoman. Our Guests: Teresa Baker is the Founder of the In Solidarity Project and the Outdoor CEO Diversity Pledge. She helps us understand the context for why it's essential to diversify the outdoors, how we got here, and what matters most now.  Sarah Crockett is the CMO of Backcountry after leading marketing for brands like Burton, REI and Vans. She's also a board member of the B Corp outdoor brand Rumpl. Sarah shares her perspective on how brands are making the outdoors more inclusive.  Vincent Stanley is the longtime leader and Director of Philosophy at Patagonia. He reflects on the moment we're in, what's at stake, and where we go from here to create a radically better future outside for all of us.  Visit our blog for more perspective on how brands are Transforming the Outdoors for True Inclusion.

This season's first episode is dedicated to one of our favorite topics: food! We touch on themes from our recent Radically Better Food report and interview brand leaders from Danone working on regenerative agriculture, Impossible Foods on their mission to eradicate animals from our diets, and next-generation food vehicle Desert Bloom working to re-shape our food environments. Our Guests: Hans Taparia is co-founder of Tasty Bite, and more recently, Desert Bloom, a new food investment company that's reimagining the system by focusing on the food environment. He's also a Clinical Assistant Professor of Business and Society at NYU Stern School of Business. Learn more about his visionary work reshaping our food environment at desertbloomfoods.com. Gabby Hernandez Galindo, a Global Sustainability Director at Danone, and Jeanette Coombs Lanot, Sustainability Advocacy Lead at Danone, are two inspiring leaders who are pioneering their business and brand transformation for a regenerative future. In this episode they share what it takes to design manifesto brands and their vision for a food system that can actually restore nature and unite humanity. Plus their take on what really is the best taco. Jessica Appelgren is Vice President of Communications at Impossible Foods where she's bringing a powerful perspective on what it looks like to challenge the status quo with more empathy, more ambition, and a laser-like focus on impact.  Download BBMG and GlobeScan's free Radically Better Food report at bbmg.com/radically-better-food

In season two of The Future We Want, we're shifting from philosophy to practice and spotlighting the leaders and brave ideas that are reshaping our world and creating a radically better future for food, fashion, retail, education, the outdoors and more. Join us for a new conversation with leaders who won't wait on the things that can't. See you in the future.

William McDonough is recognized around the world for developing Cradle-to-Cradle design, launching the green building movement, and designing some of the most iconic, beautiful, and sustainable solutions in history – from buildings that function like forests to consumer products that are pure enough to eat.  In this episode, William shares the joy and the human side of sustainable design with personal stories from what it was like to grow up in post WWII Japan to the inspiration of his mentor, the legendary photographer Walker Evans, to a call to imagination for a new generation to design a future we all might want to be part of.  Learn more about his work at McDonough.com and follow William on Twitter at @billmcdonough

For young people under 30, the words used to describe 2020 reflect both profound challenge as well as powerful hope for change. In this special episode of The Future We Want, we go deep into findings from BBMG and GlobeScan's new global survey of 27,000 people, and we share the voices and visions of a new generation, their expectations for brands, and how together we might radically reimagine the future after one of the most transformative years for humanity in the last century. To read the full Radically Better Future: The Next Gen Reckoning for Brands report, visit http://bbmg.com/radically-better-future/

Media activist Palika Makam has produced video advocacy campaigns and trained activists all over the world – from South Africa to Ferguson, Missouri to The West Bank. As the US Program Coordinator for the human rights nonprofit WITNESS she helps activists and communities use video to document human rights violations and advocate for social justice, human dignity and truth.In this episode we talk about what it means to center the voices and experiences of people and communities in the fight for human rights and pass the mic (literally) in order to pass the power.Learn more about WITNESS (witness.org), the Youth Speak Truth event (https://blog.witness.org/2017/08/youth-speak-truth/) and follow Pali on Twitter at @PaliMakam and on Instagram at @PaliPocket

As Executive Director of Einhorn Collaborative, Jenn Hoos Rothberg works with a wide range of cultural influencers, community leaders and funders to help Americans build stronger relationships, embrace our differences and rediscover our common humanity so that we can solve our most urgent challenges, together.In this episode we speak with Jenn about our current national crisis of connection and how as individuals, and as institutions, fostering belonging and pluralism can help elevate the best of our humanity and bridge divides.Learn more about Einhorn Collaborative (https://www.einhorncollaborative.org/), the Nurture Science Program (https://nurturescienceprogram.org/), Greater Good Science Center's Bridging Differences Playbook (https://greatergood.berkeley.edu/images/uploads/Bridging_Differences_Playbook-Final.pdf), Othering & Belonging Institute (https://belonging.berkeley.edu/) founded by john a. powell, and read Jenn's blog post: Welcome to the Relational Era (https://www.einhorncollaborative.org/post/relational-era).Follow Jenn on Twitter at @jennrothberg

“Leadership is all about waking up and choosing to be the leaders this moment calls for us to be.” On this episode of The Future We Want, we speak with Halla Tomasdottir, the CEO and Chief Change Catalyst for The B Team, and Co-Chair of Imperative 21, the global business-led network calling for a RESET of our economy so that it works for everyone and for the long term.From her run for the presidency of her native Iceland to her work building the Imperative 21 coalition, Halla shows us what  purpose-driven, gender-balanced and principled leadership looks like.Learn more about Imperative 21: https://www.imperative21.co/Follow Halla on Instagram or Twitter @HallaTomas   

As founder and CEO of Acumen, Jacqueline Novogratz is on a mission to change the way the world tackles poverty by investing in a global community of social entrepreneurs who are placing human dignity at the center of the marketplace and harnessing business as a force for individual and collective transformation. Jacqueline's new book, Manifesto for a Moral Revolution, is a deeply personal and profoundly elegant story of passion and perseverance that builds from nearly 20 years of partnership and collaboration to share 13 essential practices to build a better world. In this episode we discuss how to heal beyond crisis, how to reconceptualize the very idea of purposeful work to benefit all stakeholders, and how to build a life's work that serves this generation and the next.Learn more about Manifesto for a Moral Revolution: https://acumen.org/moralrevolution/Follow Jacqueline on Instagram or Twitter @jnovogratz

In this bonus episode, Raphael continues the conversation with Rha Goddess, a visionary artist, activist and social entrepreneur. Rha is the Founder and CEO of Move The Crowd, a movement of millions of entrepreneurs dedicated to staying true, getting paid and doing good. Her new book, The Calling, is a beautifully written and fiercely practical guide to finding your purpose and making your most meaningful contribution in life, work and in the world.In Part 2 we go deeper into the conversation about racial justice, equity and power. Rha describes six steps on the journey to justice, and she calls on all of us to do the brave individual work that is necessary if we ultimately want to manifest our collective creativity in the world around us.Learn more about The Calling: http://movethecrowd.me/TheCalling

In our inaugural, two-part episode, Raphael speaks with Rha Goddess, a visionary artist, activist and social entrepreneur. Rha is the Founder and CEO of Move The Crowd, a movement of millions of entrepreneurs dedicated to staying true, getting paid and doing good. Her new book, The Calling, is a beautifully written and fiercely practical guide to finding your purpose and making your most meaningful contribution in life, work and in the world.In Part 1 we go deep into the moment we're in, the work we need to do, and the future we can create. From facing the work of racial justice with Rha's Open Letter to My Beloved White Male Allies to creating the story of us that is just now emerging.As you'll hear from Rha, get ready to look in the mirror.Learn more about The Calling: http://movethecrowd.me/TheCalling

Get ready for conversations with BBMG's Raphael Bemporad about the moment we're in and how we can all create the future we want, together. We'll be sharing episodes each month, and you can learn more at BBMG.com