Podcasts about brand leadership

In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley's Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.We dive deep into:The evolution of brand equity and why loyalty must be at its coreWhy brand relevance, not just awareness, is key to market dominanceThe secret to building energy and differentiation with “Silver Bullet” brandsWhy disruptive innovation creates real growth, not brand preferenceThe role of signature stories and purpose-driven branding in creating lasting impactHow legacy brands can remain relevant in an age of constant disruptionWhether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates[Spotlight] Integrating Tech and Iron With Chris Dempsey of CNH[Spotlight] How Case IH Turns Customer Insights Into Farm EquipmentWhere Tech Meets Tractor With Joe Miller of CNHStrategic Investing in Ag Technologies With Michele Lombardi of CNH VenturesAs part of this quarter's sponsorship, Case IH has given me access to some of their key people to learn more about what goes into developing the tractors and equipment that farmers use every day. This is our third and final installment of that series, so if you haven't already listened to the first two with Dan Klein and Chris Dempsey, I highly recommend you go do that after listening to this spotlight. Today's interview features Scott Harris, who at the time of this interview was the Brand President at Case IH. In the time since the interview took place, it was announced that Scott took on the role of president of CNH North America, so congratulations to Scott on that. Scott told me he feels like he was destined to work in the ag industry but his story began as a secondary education teacher in Applied Technology. From there he spent over 20 years in the automotive and finance industries, and says he found his calling when he joined CNH Industrial in 2006. Brought to you by Case IH: Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers' needs, wants and challenges, integrating these insights into their development and manufacturing.For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers' needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that's why you'll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they're working to push the ag forward.

If you're a senior executive or entrepreneur navigating the high-stakes world of business, personal branding isn't just an option—it's a necessity. Today, I host Joyce Toti, a luxury brand executive turned entrepreneur, to discuss personal branding, leadership, and mentorship, especially for women in business.With a background in executive leadership at Tiffany & Co., LVMH, Tory Burch, and other top brands, Joyce shares her journey from corporate America to launching Collective Women's Leadership, a powerful mentorship program for professional women. We also dive into the critical role of mentorship—how it differs from coaching, why so many professionals lack access to real, experience-driven guidance, and how Joyce's innovative mentorship-driven model is bridging the gap. Ready to take back control of how the world perceives you? Tune in now for key insights into leveraging your personal brand, refining your executive presence, and creating a cohesive identity across all professional platforms. “Building your personal brand and image takes years to hone. You can't do it overnight. It really takes a lot of time and effort to present our best selves to the world.” ~ Joyce TotiIn this Episode:- Introducing Joyce Toti and her career journey - Founding Collective Women's Leadership- Mentoring professionals to build a personal brand- Success stories and the impact of mentorship- Joyce's experience and transition from corporate America- Essential tips for the corporate-to-entrepreneurship transition- Business lessons from a successful luxury brand- Corporate partnerships and future plans- The 5 modules in the Collective Women's Leadership appAbout Joyce Toti:Joyce Toti is a seasoned mentor and leadership expert with over 20 years of experience empowering women to rise to executive roles. As the founder of Collective Women's Leadership (CWL) and a former executive at Tiffany & Co., LVMH, Tory Burch, and Wynn Resorts, she brings a wealth of expertise in mentorship, leadership development, salary negotiation, and personal branding. Through CWL, Joyce provides women with the tools, strategies, and confidence to break barriers, secure career growth, and lead with impact in any industry.Download the Collective Women's Leadership App: https://apps.apple.com/us/app/collective-womens-leadership/id6738280796Connect with Joyce Toti:

In this episode of the Fireside PM podcast, I sit down with Karl Isaac, a branding expert and former Microsoft manager, to explore the intersection of product and brand. Karl shares insights from his transformative career at tech giants like Microsoft, Apple, and Adobe, where he spearheaded groundbreaking campaigns, redefined brand strategies, and led cultural shifts. They discuss the evolution of branding in tech, lessons from campaigns like “I'm a PC,” and how integrating brand with product management creates exceptional customer experiences. A must-listen for product managers and brand enthusiasts alike! https://www.linkedin.com/in/brands/

In this insightful episode of ABOUT THAT WALLET, host Anthony Weaver engages in a dynamic conversation with Brandon Birkmeyer, a seasoned advertising expert and author of the book "Front and Center: How Leaders Use Personal Branding to Stand Out and How You Can Too." Together, they delve into the essence of personal branding, leadership, and the importance of taking initiative in both personal and professional realms. Join us as we discuss: The concept of the "Mamba Mentality" and its application in personal and professional life. Brandon Birkmeyer's journey in the advertising industry and the motivation behind writing his book. The significance of personal branding and how it helps individuals stand out in their careers. The three pillars of personal branding: creating content, making an impact, and building community. =||Chapters||= 00:00:00 - Introduction 00:01:30 - Welcoming Brandon Birkmeyer 00:03:45 - The Motivation Behind Writing "Front and Center" 00:06:50 - Leadership: Born or Made? 00:10:20 - Overcoming Reluctance and Taking Initiative 00:14:40 - The Three Pillars of Personal Branding 00:18:30 - The Importance of Networking and Building Relationships 00:22:15 - Practical Examples and Quick Wins 00:26:50 - The Role of Reputation in Personal Branding 00:30:40 - Brandon's Personal Journey and Lessons Learned 00:35:10 - Future Skills and Habits for Success 00:40:00 - Final Four Questions 00:45:00 - Closing Remarks and Takeaways Discover more about Brandon Birkmeyer and his work: Get Brandon's book - https://amzn.to/3MD2XEj Website: https://www.brandonbirkmeyer.com/  Instagram: https://www.instagram.com/brandonbirkmeyer/ LinkedIn: https://www.linkedin.com/in/bbirkmeyer/ THANK YOU FOR LISTENING! #PersonalBranding #Leadership #AboutThatWallet #Networking #BusinessGrowth Get My Habit Journal: https://amzn.to/3U4r44 Join the About That Wallet Newsletter! https://aboutthatwallet.com/newsletter Continue to support the show by subscribing, sharing, and leaving comments on your favorite platforms. This helps others find valuable financial insights. Follow Me: IG: https://instagram.com/aboutthatwallet Twitter: https://twitter.com/aboutthatwallet Website: https://aboutthatwallet.com Email: Anthony@aboutthatwallet.com -- DISCLAIMER: The content in this audio is for educational purposes only. Conduct your own research and make the best choice for you. If you need advice, contact a qualified professional. Episode 268 Send in a voice message: https://aboutthatwallet.com scroll to the bottom --- Support this podcast: https://podcasters.spotify.com/pod/show/aboutthatwallet/support --- Support this podcast: https://podcasters.spotify.com/pod/show/aboutthatwallet/support

Stephanie Kochorek is Co-founder and Creative Director of Daughter Creative, a company helping businesses connect through various mediums by developing and overseeing communication strategies. Stephanie's journey is marked by a relentless pursuit of excellence, drawing from her extensive experience working with Fortune 500 brands across Canada and the US. With a global perspective ingrained in their approach to branding, Stephanie and her team craft transformative narratives that resonate on an international scale. In this episode… A successful organization is shaped by the intricate interplay between branding, leadership, and team dynamics. As these elements intertwine, they form a tapestry of influence that drives businesses forward. How can these foundational pillars align to sculpt the future of industries worldwide? Branding entrepreneur Stephanie Kochorek believes in the transformative power of bold branding. She recounts her experience rebranding a business, which breathed new life into the brand, streamlined the hiring process, and ultimately led to the company's acquisition. Stephanie draws from the insights of Jungian archetypes to craft brand personalities for clients and navigate interpersonal dynamics within her team. By utilizing diverse talents and promoting teamwork, you can create a cohesive and impactful brand narrative that drives connection and engagement. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Stephanie Kochorek, Co-founder and Creative Director of Daughter Creative, to talk about effective branding and leadership. Stephanie discusses helping companies rebrand, what it takes to be a good leader, and how to create effective teams.

Try Leadfeeder today and turn pageviews into pipeline! - https://bit.ly/3xMPOV5Join Dots Oyebolu as he speaks to Oliver JP Osborne, Founder and Director of oh cool. Oliver shares his journey from running a private members club at 20 to leading teams across three continents. He takes a deep dive into the world of events marketing and how events can serve as powerful tools for brand leadership and customer engagement. Oliver provides practical insights into event planning, from understanding business objectives to creating impactful experiences that resonate with attendees.Key Takeaways:(03:05) How musical experiences influence marketing strategies.(04:59) The importance of attending events to understand them from a guest's perspective.(10:16) Creating content from events for brand positioning and cost-effective marketing.(14:35) Leveraging events for effective marketing during economic downturns.(19:00) The significance of panel surveys for medium-sized brands to gauge top-line awareness.(23:13) The importance of aligning event goals with business objectives.(26:10) Empowering event team members for exceptional execution.(28:46) Using events to create better customer experiences and brand immersion.Resources Mentioned:Oliver JP Osborne - https://www.linkedin.com/in/oliver-j-p-osborne/?originalSubdomain=caoh cool | LinkedIN - https://www.linkedin.com/company/ohcool/oh cool | Website - http://ohcool.caInsightful Links:https://inevent.com/blog/marketing/building-brand-loyalty-through-strategic-event-marketing.htmlhttps://bloomerang.co/blog/event-branding/https://primostats.com/blog/thought-leadership-events/https://www.eventmobi.com/blog/event-branding/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

"No matter what, your passion will always be greater than your doubt." Host: Michael Dargie, THEREBELREBELPODCAST.COM Guest: Lindsey Coffey, LINDSEY-COFFEY.COM In this episode of The RebelRebel Podcast, host Michael Dargie interviews Lindsey Coffey, Miss Earth 2020 and a passionate environmental advocate. Lindsey shares her journey from being a model to becoming an eco-conscious activist and the first U.S. representative to win the international title of Miss Earth. The episode dives into Lindsey's work with Eco-Branders, a company dedicated to environmentally friendly branded merchandise, and her activism in Washington, D.C., lobbying for critical environmental and humanitarian bills. Lindsey recounts her childhood in rural Pennsylvania, where her connection to nature began, and the pivotal experiences that shaped her environmental advocacy. She discusses the impact of living through South Africa's severe water crisis and how it fueled her commitment to addressing global environmental issues. Lindsey's dedication to making a difference extends to her work with organizations like the World Wildlife Fund and Remake, where she actively pushes for legislative changes to support sustainability and fair labor practices. Throughout the episode, Lindsey emphasizes the power of individual voices in driving change and the importance of living in the present moment. Her inspiring journey from modeling to environmental activism showcases the profound impact of passion and perseverance in making a positive difference in the world. COOL THINGS LINDSEY SAYS "No matter what, your passion will always be greater than your doubt." "One voice can impact the lives of your family, your neighbor, or even an entire community." "Personal connection is what will always motivate somebody to speak or to take action." "We need to change. This world is not the world that we were meant to be living in." "The only way we can get to anywhere is by not knowing because that's how we're guided." EPISODE HIGHLIGHTS Lindsey's transition from modeling to environmental activism. Her experience living through South Africa's water crisis. The founding and mission of Eco-Branders. Lindsey's work with World Wildlife Fund and Remake. The impact of winning Miss Earth 2020. The power of individual voices in creating change. The importance of living in the present moment. LINKS FROM EPISODE Lindsey Coffey Website (https://www.lindsey-coffey.com/) Lindsey on Facebook (https://www.facebook.com/lindseymariecoffey) Lindsey on Instagram (https://www.instagram.com/lindseymariecoffey/) Lindsey on LinkedIn (https://www.linkedin.com/in/lindseymariecoffey/) Lindsey on TikTok (www.tiktok.com/@lindseymariecoffey) Eco-Branders (https://ecobranders.com/) World Wildlife Fund (https://www.worldwildlife.org/) Remake (https://remake.world/) Miss Earth (http://www.missearth.tv/)

Sarah Moore, SVP Brand Marketing at MGM Resorts International and George Felix, CMO of Chili's Grill & Bar, join me for a conversation about breathing new life into brands and about the opportunity of defining a consumer-facing role for your corporate brand. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for sponsoring this series. More at gotracksuit.com.

We hear from CMO, Sofia Colluci about the impact of Molson Coors' recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok's distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out in the in-person fitness studio space, post covid. This series sponsored by Tracksuit (the affordable brand tracking solution for modern-day brands.) More at www.gotracksuit.com

What's the secret behind building a community as loyal as your favorite brand's fan base? In this episode of INSPIRED After Hours, we chat with Sean Huntington, founder and CEO of Honey Haus. Sean shares his insights on community building, and explains what brand leadership means, drawing inspiration from the likes of RedBull and the brand he helped build, "Keeping Nature Wild." Discover how to create genuine connections with your audience and build a loyal community that goes beyond just your following. So, grab a drink, and let's do it!

Stephanie Kochorek is the Co-Founder and Creative Director of Daughter Creative, a company that helps businesses connect through various mediums, developing and overseeing communication strategies. Stephanie's journey is marked by a relentless pursuit of excellence, drawing from her extensive experience working with Fortune 500 brands across Canada and the US. With a global perspective ingrained in their approach to branding, Stephanie and her team craft transformative narratives that resonate on an international scale. In this episode… A successful organization is shaped by the intricate interplay between branding, leadership, and team dynamics. As these elements intertwine, they form a tapestry of influence that drives businesses forward. How can these foundational pillars align to sculpt the future of industries worldwide? Branding entrepreneur Stephanie Kochorek believes in the transformative power of bold branding. She recounts her experience rebranding a business, which breathed new life into the brand, streamlined the hiring process, and ultimately led to the company's acquisition. This highlights the immense impact that branding can have on a company's identity and overall success. Drawing from the insights of Jungian archetypes, Stephanie highlights how they not only aid in crafting brand personalities for clients but also help in understanding and navigating interpersonal dynamics within the office environment. Stephanie stresses the significance of utilizing diverse talents and promoting harmonious teamwork to steer organizational success. To harness the full potential of your branding strategy, it's essential to deeply understand the personas that resonate with your target audience and align with your brand values. This ensures a cohesive and impactful brand narrative that drives connection and engagement. In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz sits down with Stephanie Kochorek, the Co-Founder and Creative Director of Daughter Creative, to talk about effective branding and leadership. Stephanie discusses helping companies rebrand, what it takes to be a good leader, and how to create effective teams.

This week, Mark and Lorraine discuss a position of Leadership and what it means to a brand and its messaging. Discover the multiple layers of not only claiming leadership, but how to act as the leader and communicate to your audience. It's not braggadocio to claim leadership if it's executed the right way.Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.

Storytelling is often quoted in context of building brands. Yet, not every organisation gets it quite right. Either the algorithms have filtered the message out or the organisation is stuck in the echo chamber.  Rahul Mudgal joins Surbhi Dedhia in this episode to unpack the idea of Visionary Storytelling for building thought leadership. Rahul is a seasoned marketer in APAC region and has helped organisation's he has worked for build thought leadership with visionary storytelling.This episode covers a vast landscape of storytelling, looks in to companies who are thriving with storytelling, being authentic white navigating the digital conundrum plus a lot more.Rahul shares his opinions on Linkedin - https://www.linkedin.com/in/bezpredelmudgal/and on Twitter - https://twitter.com/suigeneris_1 Thank you for listening!You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadershipThe Making of a Thought Leader podcast is brought to you by Jot My Bio.comJot My Bio helps executives and entrepreneurs to narrate their professional experience through personal bios. Personal bios are essential to position one's work experience and skill sets to attract more interactions, be it on the About us section of the website, Linkedin or on presentation slides. To get a professionally handcrafted bio, get in touch with https://www.JotMybio.com

Today's guest - Erich Joachimsthaler - is the #1 brand strategist on the planet. He built from scratch a top-ranked professional services firm - called Vivaldi_ - which regularly advises the world's most admired CEOs and chief marketing officers - on their most complex transformational issues. Joachmisthaler's leadership journey will amaze you. He has continuously 'written the next chapter' - each new one more riveting than the last - from humble roots growing up in a small town in Germany to earning a doctorate from Harvard Business School to co-authoring Brand Leadership (with David Aaker) which literally redefined the way companies think about brand, strategy and their core purpose. It's no wonder why top talent and future leaders are attracted to Vivaldi. The firm has a unique culture and inspires future leaders to reach maximum potential. His most recent book - The Interaction Field - has been recognized by top scholars at elite business school. We all know that something fundamental has changed in how businesses deliver value, but many of us have no idea what to do about it. This deeply insightful book takes you behind the scenes to explore the idea of shared value - for real. Virality, network effects and learning have changed the very nature of competitive advantage. This deeply insightful book will show you how to use these shifts to your advantage."―Rita Gunther McGrath, professor, Columbia Business School "A thrilling new way of looking at a successful business model for the future. This fascinating book contains great business stories-such as LEGO, John Deere, Alibaba, Flatiron Health, and more-as well as important thinking today's CEOs should become familiar with."―Vijay Govindarajan Coxe Distinguished Professor at Tuck at Dartmouth NYT and WSJ Best Selling Author, Three Box Solution: A Strategy For Leading Innovation "In this powerful and groundbreaking book, Joachimsthaler clearly demonstrates how platform thinking can be utilized to create shared value and drive new growth for companies and brands."―David Collis, Adjunct Professor at Harvard Business School, author, Corporate Strategy: Resources and the Scope of the Firm "A fascinating, practical and insightful book that brilliantly examines the value that platform thinking can bring to companies and brands in today's hyper-connected world."―Sangeet Paul Choudary, CEO of Platformation Labs, International best-selling co-author, Platform Revolution and author of Platform Scale "An engaging, insightful and immensely practical book on building strong brands and businesses delivering not just shareholder value but also shared value for companies, customers and society."―Vince Hudson Senior Vice President, Enterprise Marketing Strategy, American Express www.imperfectleaders.com

Today's guest - Erich Joachimsthaler - is the #1 brand strategist on the planet. He built from scratch a top-ranked professional services firm - called Vivaldi_ - which regularly advises the world's most admired CEOs and chief marketing officers - on their most complex transformational issues. Joachmisthaler's leadership journey will amaze you. He has continuously 'written the next chapter' - each new one more riveting than the last - from humble roots growing up in a small town in Germany to earning a doctorate from Harvard Business School to co-authoring Brand Leadership (with David Aaker) which literally redefined the way companies think about brand, strategy and their core purpose. It's no wonder why top talent and future leaders are attracted to Vivaldi. The firm has a unique culture and inspires future leaders to reach maximum potential. His most recent book - The Interaction Field - has been recognized by top scholars at elite business school. We all know that something fundamental has changed in how businesses deliver value, but many of us have no idea what to do about it. This deeply insightful book takes you behind the scenes to explore the idea of shared value - for real. Virality, network effects and learning have changed the very nature of competitive advantage. This deeply insightful book will show you how to use these shifts to your advantage."―Rita Gunther McGrath, professor, Columbia Business School "A thrilling new way of looking at a successful business model for the future. This fascinating book contains great business stories-such as LEGO, John Deere, Alibaba, Flatiron Health, and more-as well as important thinking today's CEOs should become familiar with."―Vijay Govindarajan Coxe Distinguished Professor at Tuck at Dartmouth NYT and WSJ Best Selling Author, Three Box Solution: A Strategy For Leading Innovation "In this powerful and groundbreaking book, Joachimsthaler clearly demonstrates how platform thinking can be utilized to create shared value and drive new growth for companies and brands."―David Collis, Adjunct Professor at Harvard Business School, author, Corporate Strategy: Resources and the Scope of the Firm "A fascinating, practical and insightful book that brilliantly examines the value that platform thinking can bring to companies and brands in today's hyper-connected world."―Sangeet Paul Choudary, CEO of Platformation Labs, International best-selling co-author, Platform Revolution and author of Platform Scale "An engaging, insightful and immensely practical book on building strong brands and businesses delivering not just shareholder value but also shared value for companies, customers and society."―Vince Hudson Senior Vice President, Enterprise Marketing Strategy, American Express www.imperfectleaders.com

Discover how they serve their community, market, and audience.

Approximately 20% of businesses fail in the first year, and around 50% go under in the first 5 years according to the Bureau of Labor Statistics. The companies that survive do so by navigating setbacks and creating a culture with effective leadership. They build a distinct brand. This is part 1 of a 3-part BrightLive podcast series where we break down how to build a distinct brand. In this episode, we are focusing on leadership and all that goes into becoming an effective leader. On the panel, we have Jacob Pechenick, the founder of Lettuce Grow, Manu Seve, the founder of Alphaa.io, and Loren Brill-Castle, the founder of Sweet Loren's. In this segment of the series we discuss: Quiet quitting Navigating the hiring process Doing personality tests with investors only to have them back out on Christmas Eve

BIO Temi' Taiwo-Oni is a Nigerian writer whose first book, BeGone, is a novella which she self-published in August 2020. BeGone, received praise on Smooth Book Review, the Classic Book Review and was featured on “The Muse” on Hi-Impact Television, earlier this year. An avid reader and reclusive writer since childhood, Temi quit a 12-year banking career to pursue her passion for storytelling in 2019 which she found expression in through the world of Brands. A teller of stories with a penchant for helping brands take shape, she glided through Ad school and is currently rounding up her MSc in Brand Leadership at the University of East Anglia. Temi is a 2019 alumnus of Eketi Ette's Creating Writing Course, Temi was retained to join the team in managing the writing community of students under Eketi's tutelage. Prior to 2019, she had taken the Open University's ‘Start Writing Fiction' course and UEA's ‘Introduction to Screenwriting' course, to expand her writing competence. Her short story, “Oblivion” is part of the UEA Creative Writing Society's 2021/22 Anthology, “Late to a Meeting,” which will be formally launched in September. She is currently working on her second book which she expects to be released in 2023. Her blog, temitoni.wordpress.com hosts some of her fiction stories. She currently lives in Norwich, England.

Do you find yourself searching for information on brand leadership, brand strategy, brand plan, brand messaging, or brand activation? Are you an early-career brand manager or an aspiring brand manager? Then, welcome!  This is the show for you! In today's inaugural episode, I share: The purpose for this podcast (hint: it's all about helping you succeed in your work AND life) My story of how I got into brand management and went from Associate Brand Manager (ABM) to Director in ~6 years. The content you can expect on the show: brand management deep dives, leadership development, and work-life balance/integration tips and tricks Subscribe to the show for new episodes twice a week.  It's time for you to have someone who is as invested in your growth and career as you are. I'm cheering you on friend, Saxon Connect: saxon@saxonseay.com

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker. 

The Gooder Podcast highlights the powerhouse women in the consumer product goods industry. It's a great show to inspire everyone, but particularly women, to achieve success and build leadership in business. The show is hosted by Diana Fryc from Retail Voodoo who visited with Digging Deeper to talk about women in leadership, but also cause marketing, CPG and food and beverage marketing and beyond. Her firm is a branding agency that focuses on guiding mission-driven consumer brands to attract a broad and passionate fan base. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

想從價格戰的泥沼脫身，唯有打造品牌。但打造品牌不是一蹴可幾，也不能有樣學樣。它是一場持久戰，短期戰術和見機行事的反應方式無法奏效，而是要進化成更富策略及願景的品牌領導方法。

想從價格戰的泥沼脫身，唯有打造品牌。但打造品牌不是一蹴可幾，也不能有樣學樣。它是一場持久戰，短期戰術和見機行事的反應方式無法奏效，而是要進化成更富策略及願景的品牌領導方法。

In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with Suzanne Tulien about personal brand leadership. See the video here: https://youtu.be/MjKu0otb5Mc. With over two and a half decades of strategic communication, employee brand  engagement, and internal brand development, Suzanne Tulien's (https://www.linkedin.com/in/suzannetulien/) inside-out brand- building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing market share. She co-founded The Global Institute for Inspiration in 2011 and helped create the ‘Most Inspiring Companies Report' now published by Forbes.com. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments. Check out Dr. Westover's new book, 'Bluer than Indigo' Leadership, here: https://www.innovativehumancapital.com/bluerthanindigo. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: https://www.innovativehumancapital.com/leadershipalchemy. Check out the latest issue of the Human Capital Leadership magazine, here: https://www.innovativehumancapital.com/hci-magazine. Ranked #6 Performance Management Podcast: https://blog.feedspot.com/performance_management_podcasts/  Ranked #6 Workplace Podcast: https://blog.feedspot.com/workplace_podcasts/  Ranked #7 HR Podcast: https://blog.feedspot.com/hr_podcasts/  Ranked #12 Talent Management Podcast: https://blog.feedspot.com/talent_management_podcasts/  Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/  Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/

From mainstreaming. metrosexuals as a columnist at the late lamented, details magazine, to developing the illusion of reality, as part of the creation team of The Real Housewives franchise, through pioneering content, supported ecommerce at Polo, Ralph Lauren, and the maker movement as the Managing Director of the iconic This Old House, Scott Omelianuk, now the Editor in Chief of Inc and Inc.com, he has built a reputation for defining the culture and using it to the advantage of clients and the benefit of consumers. Honored with the Ad Age A-list, its Idea of the Year award, and a Media Vanguard award, Scott is known as a marketing and branding expert, and champion of entrepreneurial thinking within small business on the enterprise.A professor of marketing and innovation and an entrepreneur in residence at a U.S. News & World Report; World Report “Top 25 Innovation School,” the Stevens Institute of Technology, Scott was chief strategy officer for HumanConsult.io, a consultancy that helps companies perfect their purpose, master their narrative and strengthen their pitch for stakeholder and consumer alike. An author, investor, founder, and patent holder, Scott has been profiled or served as an expert source for The New York Times, the Wall Street Journal, Ad Age AdWeek, CNN, the BBC, NHK, NPR, CNBC, MSNBC and dozens of other newspapers, blogs and broadcast outlets around the world.Scott provides perspective on building purpose-led mission-driven brands for the greater good.More about Scott Omelianuk:SCOTT OMELIANUK Everything You Need to Know to Start and Grow Your Business (inc.com)Inc. Subscriptions | Inc.comMore about Entrepreneurship & Creativity:"Creativity Without Frontiers" is now available at Unknown Origins Books and all relevant book retailers. Stay in touch:Web: https://www.unknownorigins.com/Twitter: Unknown Origins (@UnknownOrigins9) / TwitterInstagram: Unknown Origins (@unknownoriginsuo77)Facebook: https://www.facebook.com/Unknown-Origins-112791887004124LinkedIn: https://www.linkedin.com/company/unknown-origins/YouTube: Unknown Origins - YouTubeMusic by Iain MutchWALKERANDWILLIAMSupport the show (https://www.paypal.com/unknownorigins)

In season two of The Future We Want, we're shifting from philosophy to practice and spotlighting the leaders and brave ideas that are reshaping our world and creating a radically better future for food, fashion, retail, education, the outdoors and more. Join us for a new conversation with leaders who won't wait on the things that can't. See you in the future.

All of us are going through unprecedented transformations; the way we communicate, the way we shop and connect with others have changed. And even when we are longing for life to go back to normal, most likely, many things will not go back to the way they were before the pandemic. The same goes for companies and brands. Reality forced them to change the way they do business, and they had to adapt to people's new habits and preferences. Those who identify the best path of adapting will be the fortunate ones, the ones that will emerge victorious in the post-pandemic world. Almost one year after our first interview, Marc Cloosterman is with us again to talk about the future of branding in the world during and after the pandemic. Marc is the Founder and CEO of VIM Group; he is an accomplished speaker and blogger on various global platforms. He is co-chair of the Page working group on Corporate Brand, country chair of Page in Germany and The Netherlands, and ambassador of the working group on Brand Leadership of the European Association of Communication Directors. He is also the author of Future Proof Your Brand. In this episode, we talked about Marc's observations on what changes we can expect from consumers in the following years. Since many people have relocated during the pandemic, Marc kindly shared how he thinks cities will re-arrange after the pandemic. We also talked about the future of the real estate industry and how companies are shifting into inbound marketing. Marc shared many interesting insights about interface power and how new platforms adapt to the imminent interface changes. Tune in and listen to Episode 37 of Moving Beyond Your Tribe to hear Marc's masterclass about the future of branding in the forthcoming years. Some Questions I Ask:What have you learned from working with these various corporations managing your own company in this situation? (3:39)From the experience of growing your business during this time, what are the three things people needed to think about in the following months? (9:58)Do you believe now that communications and PR are more critical in developing a thought leader? (21:04)If you look at the whole space of video and Zoom and how brands brand themselves, what have you learned from this year? (26:06)What other companies would you say did an excellent turnaround? (42:40)In This Episode, You Will Learn:Turning into more virtual connections reduced the distance between people for international companies (7:20)Why companies are making considerable efforts in client retention (15:53)A relatively new position is increasing its relevance, the Chief Digital Officer (25:27)Pros and cons of Clubhouse and why it is so successful (29:30)How the younger generations get informed and consume content (38:12)Resources:VIM Group websiteBook: Marc Cloosterman - Future Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand PerformanceConnect with Marc:LinkedInTwitterLet's Connect!LinkedInTwitterInstagram See acast.com/privacy for privacy and opt-out information.

Your Naked Brand WebsiteThe Leadership Brand ArticleMike Leon Josh Siegal

“A strong woman accepts both compliments and criticism graciously, knowing that it takes both sun and rain for a flower to grow.” Miss Amantle Mokubung joined us this week for one of our most entertaining podcasts yet!. She is a driven Marketing Strategist, Speaker and is also a writer for ‘your business magazine’. Her marketing experience stretches over ten years, following the completion of a BA Degree in Marketing Communication at the AAA School of Advertising in 2010. Over the years, Amantle has gained experience as a marketing professional in various industries that include telecommunications, digital marketing, aviation and education. Amantle is a member of the Marketing Association of South Africa (MASA) and in addition to her undergraduate marketing degree, she holds a Post Graduate Diploma in Marketing Management from the IMM Graduate School, a Professional Diploma in Digital Marketing from the Digital Marketing Institute and a Digital Strategy in Building Brands Certificate from the Vega School of Brand Leadership. In 2018, she was invited to deliver a talk titled 'From insights to a superb marketing mix: Address unique marketing issues' at the annual marketing, advertising and design exhibition, MADEX. She was a panelist at the 2019 Sefako Makgatho Health Sciences University Student Entrepreneurship Week. Miss Mokubung regularly shares her expertise as a small business marketing content contributor on Motsweding FM, a marketing guest lecturer and a writer of bi-monthly sales & marketing articles published in Your Business Magazine. We had the opportunity to talk to her about Writing, Bullying, Challenges, Marketing, Happiness and more! We hope you enjoy what we had for you

“A strong woman accepts both compliments and criticism graciously, knowing that it takes both sun and rain for a flower to grow.”Miss Amantle Mokubung joined us this week for one of our most entertaining podcasts yet!. She is a driven Marketing Strategist, Speaker and is also a writer for ‘your business magazine’.Her marketing experience stretches over ten years, following the completion of a BA Degree in Marketing Communication at the AAA School of Advertising in 2010. Over the years, Amantle has gained experience as a marketing professional in various industries that include telecommunications, digital marketing, aviation and education. Amantle is a member of the Marketing Association of South Africa (MASA) and in addition to her undergraduate marketing degree, she holds a Post Graduate Diploma in Marketing Management from the IMM Graduate School, a Professional Diploma in Digital Marketing from the Digital Marketing Institute and a Digital Strategy in Building Brands Certificate from the Vega School of Brand Leadership. In 2018, she was invited to deliver a talk titled 'From insights to a superb marketing mix: Address unique marketing issues' at the annual marketing, advertising and design exhibition, MADEX. She was a panelist at the 2019 Sefako Makgatho Health Sciences University Student Entrepreneurship Week.Miss Mokubung regularly shares her expertise as a small business marketing content contributor on Motsweding FM, a marketing guest lecturer and a writer of bi-monthly sales & marketing articles published in Your Business Magazine.We had the opportunity to talk to her about Writing, Bullying, Challenges, Marketing, Happiness and more!We hope you enjoy what we had for you

“A strong woman accepts both compliments and criticism graciously, knowing that it takes both sun and rain for a flower to grow.”Miss Amantle Mokubung joined us this week for one of our most entertaining podcasts yet!. She is a driven Marketing Strategist, Speaker and is also a writer for ‘your business magazine’.Her marketing experience stretches over ten years, following the completion of a BA Degree in Marketing Communication at the AAA School of Advertising in 2010. Over the years, Amantle has gained experience as a marketing professional in various industries that include telecommunications, digital marketing, aviation and education. Amantle is a member of the Marketing Association of South Africa (MASA) and in addition to her undergraduate marketing degree, she holds a Post Graduate Diploma in Marketing Management from the IMM Graduate School, a Professional Diploma in Digital Marketing from the Digital Marketing Institute and a Digital Strategy in Building Brands Certificate from the Vega School of Brand Leadership. In 2018, she was invited to deliver a talk titled 'From insights to a superb marketing mix: Address unique marketing issues' at the annual marketing, advertising and design exhibition, MADEX. She was a panelist at the 2019 Sefako Makgatho Health Sciences University Student Entrepreneurship Week.Miss Mokubung regularly shares her expertise as a small business marketing content contributor on Motsweding FM, a marketing guest lecturer and a writer of bi-monthly sales & marketing articles published in Your Business Magazine.We had the opportunity to talk to her about Writing, Bullying, Challenges, Marketing, Happiness and more!We hope you enjoy what we had for you

“A strong woman accepts both compliments and criticism graciously, knowing that it takes both sun and rain for a flower to grow.”Miss Amantle Mokubung joined us this week for one of our most entertaining podcasts yet!. She is a driven Marketing Strategist, Speaker and is also a writer for ‘your business magazine'.Her marketing experience stretches over ten years, following the completion of a BA Degree in Marketing Communication at the AAA School of Advertising in 2010. Over the years, Amantle has gained experience as a marketing professional in various industries that include telecommunications, digital marketing, aviation and education. Amantle is a member of the Marketing Association of South Africa (MASA) and in addition to her undergraduate marketing degree, she holds a Post Graduate Diploma in Marketing Management from the IMM Graduate School, a Professional Diploma in Digital Marketing from the Digital Marketing Institute and a Digital Strategy in Building Brands Certificate from the Vega School of Brand Leadership. In 2018, she was invited to deliver a talk titled 'From insights to a superb marketing mix: Address unique marketing issues' at the annual marketing, advertising and design exhibition, MADEX. She was a panelist at the 2019 Sefako Makgatho Health Sciences University Student Entrepreneurship Week.Miss Mokubung regularly shares her expertise as a small business marketing content contributor on Motsweding FM, a marketing guest lecturer and a writer of bi-monthly sales & marketing articles published in Your Business Magazine.We had the opportunity to talk to her about Writing, Bullying, Challenges, Marketing, Happiness and more!We hope you enjoy what we had for you

Welcome to episode #757 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #757 - Host: Mitch Joel. Erich Joachimsthaler, is a rare combination of consultant, author, entrepreneur, academic, and researcher who sheds light on massive branding, marketing, and digital transformations. A man after my own heart. He has authored several books and hundreds of articles. He is both the founder & CEO of Vivaldi and a visiting professor and lecturer at several universities around the world. His latest book, The Interaction Field, decodes the emergence of a new business model of the same name. Erich predicts that successful companies will shift from transactional business models to an interactional model. This new model goes further than solely extracting value for the benefit of investors or shareholders, it creates value for all participants engaged in the Interaction Field, as well as society at large. Prior to writing The Interaction Field, Erich also authored Brand Leadership and Hidden In Plain Sight. Enjoy the conversation... Enjoy the conversation... Running time: 55:33. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Erich Joachimsthaler. The Interaction Field. Brand Leadership. Hidden In Plain Sight. Vivaldi. Follow Erich on LinkedIn. Follow Erich on Twitter. This week's music: David Usher 'St. Lawrence River'.

Digging deeper into the minds of seasoned industry leaders who have successfully championed and fostered sustainability within the fashion industry, this episode will go straight to the source to uncover how the groundwork for sustainable practices can be formed to produce long-term results. From obstacles encountered to solutions found, follow the journeys of three advocates who are committed to bringing sustainability with them into 2021 and beyond.Host:Julie Gilhart, President of Tomorrow Projects and Chief Development Officer of Tomorrow Ltd., on behalf of The RealRealGuests:Mara Hoffman, President and Creative Director of Mara HoffmanMara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. As President and Creative Director of her privately owned company, Hoffman hopes to foster mindful consumption habits and encourages consumers to reevaluate the relationship society has with clothing. The brand’s approach centers on sustainable materials, processes, and production in order to improve and extend each garment’s life. Hoffman commits to presenting collections devoted to color, each inspired by and in celebration of women. Headquartered in New York, she is an active member of the CFDA and serves on the boards of artisan-focused nonprofit Nest, community organization Glam4Good, and youth empowerment charity ArtStart. In 2017, Hoffman was awarded the 2017 Positive Impact Award for Brand Leadership in Advancing Sustainability. Originally from Buffalo, N.Y., Hoffman now lives in Brooklyn with her husband, artist Javier Piñon, and their son Joaquin.Claire Bergkamp, Chief Operating Officer at Textile ExchangeClaire Bergkamp is the Chief Operating Officer at Textile Exchange. Previous to joining Textile Exchange she held the position of Worldwide Sustainability and Innovation Director for over eight years at Stella McCartney, leading the global environmental, human rights and innovation strategy for the brand. During her time at the brand she built a qualified, high-functioning sustainability department and team, a purposeful strategy and ambitious project portfolio. Claire is a purpose driven leader and a systems thinker who delivers measurable results. She is passionate about identifying and accelerating solutions and believes that textile supply chains and raw materials systems must be radically transformed at scale. Claire serves in advisory and leadership positions for a wide range of collaborative initiatives. Notably, she is currently serving on the steering committee for the UNFCCC’s Fashion Industry Charter for Climate Action, where she is the co-chair for the Raw Materials Working Group. She also serves on the steering committee for the British Fashion Council’s Institute of Positive Fashion, is a senior advisor to the Stella McCartney board and CEO and is a trustee and board director for the Stella McCartney Foundation.Spencer Phipps, Founder and Creative Director of PHIPPS INTERNATIONALPHIPPS INTERNATIONAL was started in 2017 by Spencer Phipps. Born and raised in San Francisco, he studied at Parsons School of Design in New York City graduating in 2008 with a nomination as “designer of the year” for his final year collection - an initial exploration of sustainable fashion. He started his career at Marc Jacobs as part of the menswear design team and after, relocated to Antwerp to work with Dries Van Noten as the first American menswear designer. He is currently based in Paris.Watch the episode on YouTube here: https://www.youtube.com/watch?v=RFHviK5tIjQ See acast.com/privacy for privacy and opt-out information.

Jomar Reyes is the Founder of Brand Leadership CommunityJomar Reyes has 20 years of international business, traditional and digital marketing experience in leading positions in Australia, Denmark. Jomar's core skills are with taking strategic approaches to business development and marketing working with the latest marketing technologies, for B2B, eCommerce(B2C) and as partner relations manager working in channel marketing with vendors through online, events and branding initiatives.Jomar is the founder and community architect of Brand Leadership Community platform and the main architect in setting up the community, industry relations and partnerships. This platform is part of the DCN Nordic.Jomar Reyes has consulted directly to and advised leading global brands such as Apple, Adobe, Avid, Autodesk, Dell, Sony, HP, Lenovo, Panasonic and Canon to the professional markets with integrated '360' marketing campaigns. In recent years he has consulted and advised on eCommerce operations for B&OPlay, L'Oreal, Philipson Wine, content marketing (Articles and TV Production) for Saxo Bank, analytics strategy for DR and Unity3D.Jomar Reyes Interview Focus1. I want to start with your rich cultural background, Philippine, Australia and Denmark - Nordics2. An introduction from you - background, overview, education... 3. Can you tell us about the film community media festival and documentary work you did in Australia with Ron Cobb. I love that history and how it shows the evolution of cinema and film. Can you tell us about it?4. Can you tell us about the Music Producers Forum?5. Can you tell us about Brand Leadership Community and its focus?6. You have been growing communities, special working with marketing, eCommerce and Brand Leadership in multiple industries. Can you tell us about that and some of your insights in this?7. You are in Denmark, a very advanced digital economy and one of the top most productive countries. The COVID 19 pandemic of 2020 brought on a profound socio-economic impact to the entire world. Not only have businesses been forced to change in their approach but the term customer engagement is quickly evolving with customer expectations shifting, necessitating more intelligent customer interactions. What ways do you see the Nordics and Denmark in this context?About citiesabc.comhttps://www.citiesabc.com/https://twitter.com/citiesabc__Intelligenthq Academy for blockchain, AI courses on https://academy.intelligenthq.com/

Customer support and burnout often co-exist in an organization. How do you prevent burnout and have sustainable CX, while running one of the most prestigious brands in the world? Jeffrey Newman, Manager of Customer Care at Porsche shares how he keeps it all in balance. Listen now!

Customer Experience is about anticipating needs. For Native shoes, leading with their values helps them to do just that. Their brand promise - to live lightly - is woven into every interaction they have with a customer. To do this, they're using blended teams to help blur the lines between online interactions and offline interactions, creating a seamless, even channel-less, view of interacting with the customer. Listen now!

How do you scale truly personal customer experiences? One-to-one CX takes time, talent, and experience. But when you train your customers to be your frontline CX team, that's where the magic happens. In this episode of Step by Step, CEO and Founder of women's swimwear brand, Andie, unpacks how they use technology to scale their brand promise while making every interaction personal.

"Selling is Good Service" says Kate Showalter. She should know - Kate is the Senior Director for Customer Service at Crate and Barrel, overseeing global CX for the storied retailer. Since COVID under Kate's direction, Crate and Barrel has nimbly transitioned their once store-bound frontline sales operation to a fully-digital-capable organization. In this episode we'll learn how she did it, and how you can too, Step by Step.

Welcome to Step by Step Season 3 by Future Commerce, presented by Gladly. This season of Step by Step is all about customer experience. Consumers have reimagined the customer experience, and they expect far more from a service interaction than issue resolution. The service experience is now as important, if not more important, than the product experience. As customer expectations are evolving faster than ever, customers are rapidly moving toward brands that are engaging the way they want to engage, and away from brands that are not. Companies that can keep up with these ever-changing consumer expectations will be the ones driving long term revenue and winning over customers for life.

Laura Schwab, President of Aston Martin Americas, was interviewed by Dean of Pepperdine Graziadio Deryck van Rensburg and spoke on the qualities behind reinventing brand leadership for three areas: priorities & changes, diversity & female leaders, and strategy & positioning. (Recorded for Oct 2 2020 IMPACT 20 event)Support the show (https://imanetwork.org)

Africa has been dominated mostly by international brands. In this episode Thebe Ikalafeng takes us through the journey of building brands in Africa. He also shares his experience traveling around Africa; having travelled to every African country.

Erich Joachimsthaler is the Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms, with offices in the U.S., Europe, Latin America and Asia. He has lectured and held faculty positions at many of the world’s leading business schools, including Harvard Business School, IESE, Yale, Columbia, Dartmouth and Duke. He is the author and co-author of more than a hundred articles published in highly-respected journals as well as of two award-winning books-Brand Leadership and Hidden in Plain Sight. Joachimsthaler has been featured in USA Today, The New York Times, Wall Street Journal, and on CNBC, among others, and writes regularly for Harvard Business Review. In 2017, he was voted a Top 25 Influencer of Chief Digital Officers, and he was inducted as the 2017 Fellow of the ISBM Institute for his lifetime contribution in academics, thought leadership and practice in marketing, strategy, and digital innovation. He lives in New York, NY.

Christina McLean is a Presentation Skills Coach with Spoken with Authority and a marketing communication professional. For nearly two decades, Christina has provided communications and marketing expertise to clients around the world across the public, private and non-profit sectors. She has also worked closely with leading enterprises such as Capital One, Microsoft, Target, FedEx and many others to design and spearhead high-yield regional and national philanthropy and corporate social responsibility (CSR) campaigns. Christina holds a B.B.A. in International Business from George Washington University and is a 10-year member of the American Marketing Association. By listening to this conversation with Christina, you’ll learn about: - Cultural differences in communication practices - Communication and leadership - The bigger meaning of a “personal brand”

Kenyetta Gordon is a Brand Leadership coach guiding a community of women in business with the power to transition into thought leaders, and command their presence, to become the choice, not an option. She is the author of Command You Presence now available on Amazon. 

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

You can read a quick article on the 5 points of brand leadership on our site.More on the Long and Short

On today's podcast, we’re joined by Denise Lee Yohn!Denise is a brand leadership expert, in-demand keynote speaker, and influential author who challenges readers to think differently about brand leadership.She is the author the bestseller What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.She is a regular contributor to the Harvard Business Review and Forbes as well writing for publications such as Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, among others.When the news media want an expert point-of-view on hot business issues they call on Denise. You may have seen her in CNBC, The Wall Street Journal, and The New York Times.In this episode you'll learn about ...· The direct links between culture and business results· What an internal brand-led culture is· And why our organizational culture needs to match our brand.Denise will share: · How to identify a disconnect between brand and culture· Why it’s important to fuse the external experience of the business with internal thinking and acting.· And how you can get a free chapter of her bookLearn more and connect with Denise here:https://deniseleeyohn.com/fusion/ - get the first chapter of her book, free!https://www.linkedin.com/in/deniseleeyohn/https://www.facebook.com/DeniseLeeYohnInc/twitter: @deniseleeyohn See acast.com/privacy for privacy and opt-out information.

In this last episode of the 3-part series: three keys to building a successful brand, today's episode is centered on leadership. No doubt you saw this one coming, but you may be surprised by the 3 pieces of leadership Robert Kiyosaki shares that are required to help build your brand. The first piece of leadership is being visionary. We have talked about this one in the past, so this piece probably isn't much of a surprise to you. Inherently you probably already have a vision for your business. You know where you want to go, where you want your business to be in 5 years, 10 years, etc. Our responsibility as leaders is to be visionary and to share that vision with our team. Are you sharing your vision with your team? The second aspect of leadership is being a cheerleader. To me, this one was a no brainer as well. Of course we need to cheer on and encourage our team. If they receive praise, they understand what good performance looks like versus bad performance. They understand the behaviors you want them to model in order to be seen as a successful employee in your business. Praise, encouragement, and cheerleading help our teams perform correctly, perform well, and it propels them forward. Are you doing this regularly? Now, the third role that a leader must play within their team is being a pitbull. And yes, this is the one that got me. I had to read that one twice as I read Robert's article. But when I digested it, it made sense. I knew the concept, but hadn't named it as aptly as he has. So what is it? Robert Kiyosaki says we as leaders have to be pitbulls when it comes to keeping our teams focused on the the mission. We cannot allow our teams to get distracted by other issues. As you move forward throughout the day today, your challenge is to think about your leadership through the lens of building your brand. Do you display this combination of leadership at a high level? Are there one or more pieces you need to be more purposeful about in your leadership? (For me, now that it has been named, I am going to be more of a pitbull about keeping my team focused. I do this already, but maybe not as aggressively as I should have been. Digesting this information has given me permission to be appropriately aggressive.) Spend the time today to self-reflect, create a plan on where you will focus more of your efforts and energy, and move forward being a stronger leader in these 3 areas in order to build your brand.

Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide. Jörgen Sundberg is Founder and CEO of Link Humans. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Link Humans: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This episode will take you through 4 ways to architect your brand strategy.  Almost every organisation gets this wrong at some point in their journey.  In fact, we look at how leaders like Coke or BMW have made great decisions and bad decisions over the years in managing their brand. This episode covers the four primary methods of brand architecture:1/ Parent led2/ Family of leaders3/ Parent endorsed4/ Lead individual  We look at examples of each type of architecture and discover how some of the best brands in the world have set up their strategy for success or failure. Learn from the best and apply this to your business. Find our more at www.blirt.co 

Guests: Stephanie Parker and Chris Cima Host: Sam Meers The focal point between client and agency is Brand Leadership. However, here at Barkley the role goes well beyond what is expected of traditional account management. Stephanie Parker, Senior Vice President of Brand Leadership at Barkley, along with Chris Cima, Creative Director at Barkley, join us … Continue reading The Changing Role of Brand Leadership

Darrell Bazzell serves as Senior Vice President and Chief Financial Officer at University of Texas at Austin. Two decades in public service taught Darrell Bazzell a few things. His experience working with governors and policy makers helped him navigate government and thus how to move projects forward in academia. “I think the thing that really carried forward was the ability to think broadly, to quickly diagnose an issue,” says Bazzell. “I understood how fiscal and administrative matters worked on a policy level. … being a creative problem solver is the skill that translated the most.” This week on the show, Bazzell tells of his work navigating the waters of shared governance in light of decision making and leadership. He shares observations to help new CBOs around autonomy and ownership, and how to learn your institution’s inner workings in an effort to get things done as your portfolio — inevitably — grows!

Summary: In this episode of the Brand Focus Podcast, we discuss how impactful leadership is dependent on the importance of leadership, how vision must be accompanied by self-awareness, and the 4 leadership pitfalls of Elizabeth Holmes (Founder of Theranos) and how you can avoid them.   Show Notes: 2:25 Do you consider yourself a leader […]

"Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He's also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Aaker David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley, is the winner of four career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award), the theory and practice of marketing (the Buck Weaver Award), and Brilliance in Marketing (NYAMA Marketing Hall of Fame). He has published over 100 articles and 17 books including Strategic Market Management, Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, and his latest book Creating Signature Stories. His books have sold well over one million copies and have been translated into eighteen languages. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand equity and brand strategy, he is. A regular columnist for AMA’s Marketing News, he writes regularly at Linkedin and davidaaker.com. Episode Highlights Branding doesn't start and stop with your advertising. "Brand has to permeate everything. The most effective thing they (VPs, CMOs) can do is stimulate conversation." Breaking down organizational silos is key to building a standout brand. "Digital is content, content is stories." As the saying goes — facts tell, stories sell. As David's new book Creating Signature Stories explores, if you wrap what you have to say in a story it persuades people and is recalled more effectively. Which brands are effective storytellers? David shared how story helped Barclays rehab their reputation after being the least-trusted brand. He also points to soap brands Lifebuoy and Dove for their ability to tell bigger stories. "That emotion gets transferred to the brand." Looking back on a long career in marketing, what would David say to marketers today? "The principles are the same — segmentation, positioning, putting consumers first. The levers are different. Social media has changed everything. That's a problem and an opportunity." What's one key skill that marketers today need? "I was a statistician for the first 15 years and there's a lot of potential there today with analytics. And if you have a flair for strategy and creativity." What brand has made David smile recently? "Knoor Soup did this marvelous promotion all about flavor." The soup company hypothesized that people with compatible flavor profiles have a better chance of falling in love. Talk about telling a bigger story! To learn more, check out David's blog posts at davidaaker.com and his book Aaker on Branding, which he describes as the Reader's Digest summary of all of this writing. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Don’t miss Denise Yohn, the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do. News media including FOX Business TV, CNBC, The Wall Street Journal , and NPR call on Denise when they want an expert point-of-view on hot business issues and I'm thrilled to have her sharing her tips and tricks with our listeners on this episode. Today we sound off about: How the war for talent has led to a more intentional focus on culture within the business world Why it's important for companies to understand the impact that Culture has on Brand What leaders at the top of an organization need to understand about their role in driving a single vision for their organization and why they can no longer delegate Culture and Brand to HR and Marketing exclusively The power of combining vision, culture and brand together to ensure a company is living their brand inside and out Why honest leaders are still questioning the strategic link between culture and business results Tips, Tools and Resources: Foundational steps leaders should take in order to integrate their brand and culture 5 Strategies for achieving Brand culture fusion Specific questions leaders can ask when trying to align vision, culture and brand Free access to Denise's Brand Assessment can be found here

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories for firms to use to communicate strategic messaging internally and externally and for individuals to use to understand themselves and their direction and purpose in their professional (and personal) life. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. They can provide clarity and inspiration. The challenge is to find, evaluate, refine and leverage great stories. In this interview you will learn: How stories persuade more than facts How higher-purpose signature stories inspire individuals in their professional and personal life Why a story with intriguing, involving, characters and plot can be an energy source How signature stories add visibility and energy to you or your brand. Learn the three questions to ask in your personal signature story to help you better understand yourself BIO: David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing.  Most recently Doctor Aaker was  named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and  include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding and his latest book Creating Signature Stories. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and Linkedin.

“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations understand how they can build a better brand by answering the tough questions on strategy and leadership. We discussed all of this and more on this week’s episode of the On Brand podcast.   About Michael Brenner Michael Brenner is a globally-recognized keynote speaker, author and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and by Forbes as a top CMO Influencer. Episode Highlights What big issue to marketing leaders face today? “I sense a lot of fear. Coca-Cola got rid of their CMO role recently. I joke sometimes that marketing has a marketing problem. We do better through leadership and innovation. And innovation doesn’t always come from the marketing department.” Mind = Blown. “Can I blow your mind for a second? As marketing leaders, we have to give up control.” Because human interaction is so important in brand building today, “We’re seeing HR become the new marketing department.” Your employees are the best way to tap into your customers. Speaking of your employees … “The average employee has 10 times as many connections as any brand. Plus, 3% of your employees are responsible for 30% of your website traffic.” What happens when you amplify this? Michael’s NPS for employee engagement. Everyone knows the Net Promoter Score or NPS. Well, Brenner has developed something similar to offer insight on employee engagement. “You have to ask employees if they feel that their ideas are encouraged. There’s a 100% correlation between employees having their ideas heard and having more loyal customers.” What brand has made Michael smile recently? “Amazon has changed my life.” Whether it’s delivering toilet paper to his house with four kids (as someone with five kids, I understand paper consumption) or helping his mom find an iPhone case, Amazon makes Michael — and many of us — smile on a regular basis. To learn more, go to the Marketing Insider Group website or follow Michael on Twitter. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

For brands to remain top of mind, relevant, and increase sales, they must be innovative and create that “must have” factor. Brands that ignite a spirit of disruptive innovation place themselves at a huge advantage over their competition. BrandingBusiness Founding PartnerAlan Brew sits down with well-known author and branding guru, and Vice Chairman of Prophet, David Aaker, who shares examples of brands that have displayed such innovation and have left their competitors in the dust. Take for example Chrysler who in 1982 came out with the minivan. The brand invested 2/3 of a billion dollars into the minivan subcategory, sold 200,000 in the first year and went 16 years without any competition. Tune in to hear of other brands who have taken a risk to stand apart from the competition.

This is Part 2 of a 2-part interview with Andy Mooney, CEO of Fender Musical Instruments Corporation.  (http://shop.fender.com/en-US/about ). You will recall from Part 1 that I joined Andy in his new Hollywood offices, which were still in the finishing touches of the build out, on September 14th 2016. We had a sweeping conversation covering his leadership at Fender, his product orientation and brand focus and industry innovation that he is leading at Fender. Fender had their grand opening celebration of the new Hollywood offices one week after our meeting on September 22nd.  Please link to this LA Weekly article on the back of the album cover for some great photos of Fender’s new and inviting Hollywood space including shots of Andy and his executive team. (http://www.laweekly.com/music/fender-guitars-has-a-new-home-in-the-heart-of-hollywood-photos-7410496 ). In this Part 2 of 2 we’ll discuss new product lauches and touch on many of the considerations – from supply chain to marketing and communications. We’ll also discuss product growth and pricing.   Program Guide  Andy Mooney Interview Part 2 of 2 – “Product & Brand Leadership” 0:32      Introduction to Part 2 of 2 with Andy Mooney 1:22      Supply Chain / Product Line Management: Process and Execution 3:55      Breaking Up Organizational Silos through a Project Management Officer 6:00      Marketing Focus: Communications and Social Media 10:00    Supply Chain: Inventory Carrying Protocols 11:50    Break 12:06    Growth Potential and Gaining Market Share 16:47    The Value of the Guitar and Pricing 21:31    Wrap Up and Conclusion   Informative and Helpful Links  More about Fender: http://shop.fender.com/en-US/about More about Andy Mooney: https://en.wikipedia.org/wiki/Andy_Mooney More about the National Association of Music Merchants (NAMM): https://www.namm.org   Prior National Association of Music Merchants (NAMM) Interviews with: Andy Mooney January 2016: https://www.youtube.com/watch?v=WbfAUVNgw-I With Phyllis Fender, Leo Fender’s wife: https://www.namm.org/library/oral-history/phyllis-fender NAMM’s Compelling Library of Oral History Interviews: https://www.namm.org/library/oral-history/all An Excellent Video Tour of the Fender Fullerton Manufacturing Facility Circa 1957 or 1959 https://www.youtube.com/watch?v=nswcAPvH0P8 Dan Orkin’s informative feature on gear history in Reverb.com and the impact of the CBS takeover of Fender on guitar designs in 1965.  https://reverb.com/news/fender-and-the-cbs-takeover Link to Rolling Stone Video and Article on The Edge and his Custom Signature Fender Strat.  http://www.rollingstone.com/music/news/see-u2s-the-edge-geek-out-about-new-custom-guitar-20160324 Funk Museum reference – The Funk Center, Dayton Ohio  http://www.thefunkcenter.org info@thefunkcenter.org   The Leadership Lyceum Podcast Subscribe to the podcast at iTunes: https://t.co/a70rtSiQnW or SoundCloud: https://soundcloud.com/thomas-linquist Follow Leadership Lyceum on:          LinkedIn: https://www.linkedin.com/in/thomas-linquist-682997          Twitter: @LeaderLyceum https://twitter.com/LeaderLyceum          Email us: Linquist@leadershiplyceum.com Please subscribe to the Leadership Lyceum at iTunes Podcasts which will enable future content to come to you automatically.  Rate us and spread the word among your fellow executives and board colleagues.    Biography on Andy Mooney Andrew (Andy) P. Mooney has been the Chief Executive Officer of Fender Musical Instruments Corporation since June 2015. He served as the Chief Executive Officer of Quiksilver Inc. from January 10, 2013 to March 27, 2015. Andy served as President of Walt Disney Company since January 2000. He spent 11 years leading Disney Consumer Products (DCP), first as President and then as Chairman of DCP.  He pioneered the $4 billion Disney Princesses franchise and retail lines based on the Pixar Animation films, “Toy Story” and “Cars.” While at Disney, he and his team revolutionized Disney's licensing business, re-invented the Disney Stores and opened Disney English Language Learning Centers in China, creating an exciting new growth opportunity for the company. Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally, joining Nike's United Kingdom division as CFO, he transitioned to marketing in 1982.  He held several senior positions before relocating to the United States in 1984 and becoming Chief Marketing Officer for Nike in the US in 1994. Throughout his Nike tenure, Andy led Nike’s footwear product line management team, was General Manager of Nike’s $3 billion global apparel business and founded its equipment division. Andy worked for 20-years with Nike, Inc., and served as its Vice President of Global Brands. As Chief Marketing Officer, he was responsible for worldwide marketing strategies for the Nike and Jordan brands. Andy hails from Scotland and holds an Accounting Certificate in the United Kingdom. He was awarded an Honorary Doctorate of Business Administration in 2008 by Queen Margaret University, Edinburgh.   Your host Thomas B. Linquist is a Partner at leading global executive search firm Heidrick & Struggles. Over his 15 years in management and leadership consulting he has served a wide array of industrial clients.  This includes leadership assessment and search for chief executive officers, chief financial officers, chief operating officers and boards of directors.  He holds an MBA from the University of Chicago and over his 25-year career has served in a variety of roles: as an engineer with Shell Oil Company, a banker with ABN AMRO Bank, and as treasurer was the youngest corporate officer in the 150+ year history at Peoples Energy Company in Chicago.  He is an expert on hiring and promotion decisions and leadership development.  Over the course of his search career, he has interviewed thousands of leaders.  Please subscribe to the Leadership Lyceum in the podcast section at iTunes which will enable future content to come to you automatically. Rate us and spread the word among your fellow executives and board colleagues. Copyright 2016 by The Leadership Lyceum LLC

“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in Plain Sight has spoken at conferences and corporate events around the world in English, German, and Spanish. We discussed the most recent developments in brand strategy and evolution on this week’s episode of the On Brand podcast. About Erich Joachimsthaler After a career of 15 years in academics and extensive professional work experience in several large multinational companies, Erich Joachimsthaler founded Vivaldi Partners. He is actively engaged in many consulting projects for leading companies and brands. In addition to his consulting work, Erich does extensive research on global brands and the formulation of corporate and business-unit level strategies. A sought-after speaker, he also conducts executive-level conferences and workshops around the world in English, German, and Spanish. Erich is a published thought leader and his book Brand Leadership, co-written with David A. Aaker and translated into 14 languages, is considered a groundbreaking discussion on the recent developments in brand strategy. He has just completed a new book, Hidden in Plain Sight, that focuses on the role of brands in creating economic value and growth for firms. Erich is also the author of more than 40 articles and case studies in leading academic and business journals, including Harvard Business Review, Sloan Management Review, and Business Week. Erich has held academic faculty positions in the US and Europe and taught in various executive programs in Latin America, Asia, and Africa. He holds masters and doctorate degrees from universities in Germany and the U.S., and completed his education with a Post-Doctorate Fellowship at Harvard Business School. Episode Highlights “Brand has evolved significantly.” With social media, we can create “feelings and thoughts in our consumers’ minds. In the future, we’ll have an inner sanctum — an inner circle — of brands” who we rely on more and more. Branding on the front end and the back end. “The ‘60s was all about the golden age of branding … TV ads. In the ‘90s we started getting smarter about framework. On the front end, you have the brand. On the back-end, you have the overall business strategy.” What kind of education does a brand manager today need? “A CMO I knew once in Munich ended up running the firm’s financial operations in Asia. He then came back as CEO” with a better idea on the overall brand vision and direction. Brand thinking requires a broad business perspective. What is social currency and how has social media impacted brand building? That’s the focus on Erich’s latest work at Vivaldi Partners. The firm’s new study Business Transformation Through Greater Customer Centricity: The Power of Social Currency. View the report. What brand has made Erich smile recently? One of Erich’s favorite brands was recommended by his daughter. He likes GoPro because “they’ve leveraged their social currency so well.” To learn more, go to vivaldigroup.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Whitney Lyn gave us a shout for our episode on SEO featuring John Jantsch. Thanks for listening Whitney! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Part 1 of 2: “Product and Brand Leadership” Interview with Andy Mooney, CEO of Fender Musical Instruments.  Welcome to Episode 6 of the Leadership Lyceum: A CEO’s Virtual Mentor.  This is Part 1 of a 2-part interview with Andy Mooney, CEO of Fender Musical Instruments Corporation.  (http://shop.fender.com/en-US/about ). I joined Andy in his new Hollywood offices, which were still in the finishing touches of the build out, on September 14th 2016. We had a sweeping conversation his leadership at Fender, his product orientation and brand focus and industry innovation that he is leading at Fender. Fender had their grand opening celebration of the new Hollywood offices one week after our meeting on September 22nd.  Please link to this LA Weekly article on the back of the album cover for some great photos of Fender’s new and inviting Hollywood space including shots of Andy and his executive team. (http://www.laweekly.com/music/fender-guitars-has-a-new-home-in-the-heart-of-hollywood-photos-7410496 ).   Program Guide  Andy Mooney Interview Part 1 of 2 – “Product & Brand Leadership”   0:32 Introduction to Part 1 of 2 with Andy Mooney 0:42 Fender Historical Context and Ownership History 2:50 Quick Intro to Andy Mooney 3:49 Interview: Servco Pacific and TPG Objectives for Andy Mooney as CEO 5:10 Aside: More Background Detail and Bio on Andy Mooney 6:19 Interview: Owners’ Objectives for Andy (continued) 7:49 View of the Fender Brand: Great Products First, Form Follows Function, Quality is a Business Model 9:43 Profound Depths of a Brand – Leo Fender’s Belief 11:49 Relationships with the Artists 13:30 Addressing the Abandonment Phenomenon with Musical Instruments 14:07 Break 14:23 Addressing the Abandonment Phenomenon (cont.) 17:29 Parents’ Education and Role in Development of Music 19:45 Music/Instrument Communities, Proficiency Development and Progression 22:00 Break 22:15 The Ritchie Blackmore Factor – Drawing Interest to Guitar 24:38 Changing Demographics and Tailoring Design 28:53 Communities and Proximity – Los Angeles/Hollywood Offices 30:49 Wrap up and Preview of Episode 6, Part 2 of 2 with Andy Mooney, CEO of Fender Instruments Informative and Helpful Links More about Fender: http://shop.fender.com/en-US/about More about Andy Mooney: https://en.wikipedia.org/wiki/Andy_Mooney More about the National Association of Music Merchants (NAMM): https://www.namm.org   Prior National Association of Music Merchants (NAMM) Interviews with: Andy Mooney January 2016: https://www.youtube.com/watch?v=WbfAUVNgw-I With Phyllis Fender, Leo Fender’s wife: https://www.namm.org/library/oral-history/phyllis-fender NAMM’s Compelling Library of Oral History Interviews: https://www.namm.org/library/oral-history/all   An Excellent Video Tour of the Fender Fullerton Manufacturing Facility Circa 1957 or 1959 https://www.youtube.com/watch?v=nswcAPvH0P8   Dan Orkin’s informative feature on gear history in Reverb.com and the impact of the CBS takeover of Fender on guitar designs in 1965.  https://reverb.com/news/fender-and-the-cbs-takeover   Link to the Rolling Stone Video and Article on The Edge and his Custom Signature Fender Strat.  http://www.rollingstone.com/music/news/see-u2s-the-edge-geek-out-about-new-custom-guitar-20160324 Funk Museum reference – The Funk Center, Dayton Ohio  http://www.thefunkcenter.org   Subscribe to the podcast at iTunes: https://t.co/a70rtSiQnW or SoundCloud: https://soundcloud.com/thomas-linquist Follow Leadership Lyceum on:          LinkedIn: https://www.linkedin.com/in/thomas-linquist-682997          Twitter: @LeaderLyceum https://twitter.com/LeaderLyceum   Email us: Linquist@leadershiplyceum.com Please subscribe to the Leadership Lyceum at iTunes which will enable future content to come to you automatically.  Rate us and spread the word among your fellow executives and board colleagues.    Biography on Andy Mooney Andrew (Andy) P. Mooney has been the Chief Executive Officer of Fender Musical Instruments Corporation since June 2015.  He served as the Chief Executive Officer of Quiksilver Inc. from January 10, 2013 to March 27, 2015.  Andy served as President of Walt Disney Company since January 2000. He spent 11 years leading Disney Consumer Products (DCP), first as President and then as Chairman of DCP.  He pioneered the $4 billion Disney Princesses franchise and retail lines based on the Pixar Animation films, “Toy Story” and “Cars.” While at Disney, he and his team revolutionized Disney's licensing business, re-invented the Disney Stores and opened Disney English Language Learning Centers in China, creating an exciting new growth opportunity for the company. Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally, joining Nike's United Kingdom division as CFO, he transitioned to marketing in 1982.  He held several senior positions before relocating to the United States in 1984 and becoming Chief Marketing Officer for Nike in the US in 1994. Throughout his Nike tenure, Andy led Nike’s footwear product line management team, was General Manager of Nike’s $3 billion global apparel business and founded its equipment division. Andy worked for 20-years with Nike, Inc., and served as its Vice President of Global Brands. As Chief Marketing Officer, he was responsible for worldwide marketing strategies for the Nike and Jordan brands. Andy hails from Scotland and holds an Accounting Certificate in the United Kingdom. He was awarded an Honorary Doctorate of Business Administration in 2008 by Queen Margaret University, Edinburgh.   Your host Thomas B. Linquist is a Partner at leading global executive search firm Heidrick & Struggles. Over his 15 years in management and leadership consulting he has served a wide array of industrial clients.  This includes leadership assessment and search for chief executive officers, chief financial officers, chief operating officers and boards of directors.  He holds an MBA from the University of Chicago and over his 25-year career has served in a variety of roles: as an engineer with Shell Oil Company, a banker with ABN AMRO Bank, and as treasurer was the youngest corporate officer in the 150+ year history at Peoples Energy Company in Chicago.  He is an expert on hiring and promotion decisions and leadership development.  Over the course of his search career, he has interviewed thousands of leaders.  Please subscribe to the Leadership Lyceum in the podcast section at iTunes which will enable future content to come to you automatically. Rate us and spread the word among your fellow executives and board colleagues. Copyright 2016 by The Leadership Lyceum LLC

Sandra Alfaro has dedicated her 20-year career to Multicultural Marketing, primarily focusing on the Hispanic Market. She began her career at Saatchi & Saatchi’s Conill Advertising, where she worked on brands including HBO, Procter & Gamble Tide & Gain, Bell Atlantic and Helene Curtis’ Suave and Finesse brands. She later managed the Citibank Global Services and Interpersonal Banking account at JWT New York. At The Vidal Partnership, Sandra she spent over a decade building a best-in-class Account Management department of over 30 professionals. In her role as Managing Partner, Director of Account Management at The Vidal Partnership, Sandra played an active role in winning and leading key agency accounts including McDonald’s, Heineken USA, Sprint, The Home Depot, JCPenney, Kraft Foods, Nissan, Wendy’s, The Ad Council, DIRECTV, Johnson & Johnson and Diageo. She was critical to the Agency’s unprecedented dramatic growth for over a decade, which led to the agency being recognized as Multicultural Agency of the Year for several consecutive years. In 2005, Sandra was recognized by Advertising Age in their Women to Watch profile (http://adage.com/article/special-report-women-to-watch/sandra-alfaro/103325/), the youngest featured to date at the time. In 2010, Sandra joined kirshenbaum bond senecal + partners as the General Manager of their newly created Multicultural Unit, Ramona. In this role, Sandra works as part of an integrated offering at kbs+p to deliver a total market solution to all Clients, helping reach the increasingly diverse consumer market with culturally relevant communication. In this role, she led the expansion of their Client roster to include Kao Brands Jergens and John Frieda, Church’s Chicken, Dobel and 1800 Tequilas and BMW. Prior to joining Wing, Sandra co-led the Brand Leadership department at Lopez Negrete Communications, the largest independent Hispanic agency in the country, where she led a team of 20 staffers to service such brands as Walmart, Kraft Foods, Chrysler Dodge, MillerCoors, Sonic and Dr Pepper Snapple Group. She also actively participated in New Business efforts and led the pitches that won the agency the Southern California Edison and RBFF (Recreational Boating & Fishing Foundation) accounts. Under her leadership, the Walmart Client was recognized by AHAA as the first-ever Multicultural Marketer of the Year in 2013. Sandra also was a member of Walmart’s Multicultural Advisory Council, which has been noted as a key factor in contributing to Walmart’s best-in-class model of Total Market communications. Sandra earned here MBA in Marketing and Management from New York University’s Stern School of Business and her BSBA in International Business from The American University. She is a member of Advertising Women of New York (AWNY), New York Women in Communications, the National Society of Hispanic MBA’s (NSHMBA) and an active speaker on the subject of Leadership, Account Management and Multicultural Marketing. Sandra is thrilled to have joined the WING team at Grey NY in May of 2014. Grey’s vision of Total Market communications and their structure of seamlessly integrated teams to deliver Famously Effective creative to their Clients are among the things that drew Sandra to accept the role as Managing Director of Wing. She is looking forward to working with the Grey team to deliver business-building insights that will drive their Client’s business with Hispanics. In this role, she was recently featured by Latina Magazine as an Inspiring Latina (http://www.latina.com/lifestyle/inspiring-latina/inspiring-latina-managing-director-wing-sandra-alfaro) She is also a new Mother. She lives in New York City with her husband Justin and ninemonth old son, Sebastian. Learnings Sandra's American Dream Why education is critical to Latino success How she leveraged herLatina bicultural/bilingual heritage to succeed in her career Why you need to be curios in anything that you do throughout y...

CliffCentral.com — Today it is all about the MNET Magic In Motion Academy Launch, Kershnee Govender pops in to tell us all about it. Then Simba and Jade have Marthinus from Vega School of Brand Leadership on the line telling us about their course in Digital Media.

Susan Fowler is a leading business consultant and covers key points from her book Why Motivating People Doesn't Work and What Does. She shares her experience with brand marketing and the psychology behind influencing people, helping companies to connect with their audience. See the Show Notes: Susan Fowler

12/06/2012 - David Kippen at Lunch with DriveThruHR         @David_Kippen visit with Bryan Wempen and William Tincup about what is top of mind and keeping them up at night with HR.     DriveThruHR talks about Human Resources with HR professionals, HR vendors and thought-leaders who support HR. We're on every day at lunch time for 30 minutes. Give us a listen at (347) 996-5600 and share your thoughts on twitter using #dthr or @drivethruhr. We talk HR along with lots of clever bantor and thoughts every day at 12 Noon Central time at "DTHR".