The Upperhand

Tyler Ross is a former athlete and personal trainer and now founder of LVL UP Fitness in Boca Raton, Florida. More than half the battle as an entrepreneur is against yourself. Mastering your own thoughts and emotions is critical to navigating the ups and downs that come when starting a business. And no one understands how to cultivate mental toughness better than athletes and fitness pros. Expect to get some tactical strategies on how to apply this when things start coming at you, as well as pro tips on building your network from scratch, building trust with your clients, and the importance of balancing confidence and arrogance to get ahead. Connect with Tyler: www.lvlupfitfl.com Instagram: lvlupfitfla Tyler on Instagram: tross_fit

Dubbed the "Jewish Jordan" by Sports Illustrated in 1999, Tamir Goodman had high expectations on his shoulders from a young age. Since then, he's taken his skills and knowledge as a former professional basketball player into the entrepreneur world as Founder of Aviv Sports. Get his take on mindset and approaching adversity in life & business - as well as tactical advice on who to hire and partner with, how to leverage your platform as an athlete, and a lot more. Connect with Tamir: TamirGoodman.com AvivSports.com Instagram: @TamirGoodman

Former NFL punter for the Minnesota Vikings and the New York Giants, Taylor Symmank now coaches other athletes in going pro in life after sports. Expect to hear his story, from playing alongside Patrick Mahomes and setting records at Texas Tech, to starting an online coaching business. We talk about how your beliefs determine your actions, how to get unstuck when you're hitting a roadblock in your business, how to price your services to get your clients results, and so much more. Connect with Taylor: Instagram: @TSYMM

Jake O'Donnell is a former college athlete and now Founder of EAMG Sports. We're all a result of our decisions. What does it take to leave something that's good to take a risk on something that could be great? What mindset shifts do you need to make to execute with precision? These are just a few of many questions we dive into with Jake. As he shares his atypical approach to tackling the NIL space, and how he's using EAMG to equip athletes for life on and off the field, expect to learn about the importance of building a brand, leveraging social media, and how athletes can take advantage of their platforms. Connect with Jake: EAMGsports.com jake@eamgsports.com Instagram: @EAMGSports

Not sure if content marketing is important in your business? Feel like you don't have time to create content? Not getting the clients you want? In this video, I break down the content marketing strategy you need to be implementing in your business (and 3 things you should be doing but probably aren't) to get more clients and scale your business quickly... while working less.

What if you could get clients on autopilot and scale your online business fast over the next 30-60 days? And you could do it all without spending a dime on ads, even if you have no social following, and you're just starting out. In this podcast, I'm going to walk you through exactly how you can get clients on autopilot, build credibility fast, and even charge more for your services… all while spending only a couple of hours per month on creating content.

In this podcast, I walk you through my ultimate productivity tips for entrepreneurs based on the data I've gotten from my Whoop 4.0. If you're not measuring your actions and the results they create consistently, you can't fully optimize your habits and routines. And Whoop has allowed me to track all inputs in my life, including sleep, stress, strain, workouts, recoveries, and so much more.

Video marketing, and having the right video content strategy is essential for online businesses, coaches, and consultants going in to 2022. If you want to convert cold strangers into paying clients at scale, you have to be able to build trust fast and capture attention. Video is the best way to do this on to many, and in this video, I'm going to walk you through exactly what you need to create a winning video content strategy.

Finding the value of your time and changing your perspective on what your time is really worth can transform your business. It's the first step in going from feeling like you never have enough time in the day, to getting it all done and still have time left over. The entrepreneurs that truly understand this have a massive competitive advantage - and you can unlock this for yourself with a simple shift. In this podcast, I break down the 5 steps to finding the value of your time and it's not what you've been taught in school.

Procrastination killing your business? As an entrepreneur, your time is your number one resource. You can't get it back. To grow your business, you need to be leveraging every minute in the most efficient way possible. In this podcast, you'll learn my hack and the exact steps you can take to stop procrastinating as an entrepreneur for good.

In this podcast, I'm going to tell you exactly how to repurpose video content to get the maximum reach, views, and ultimately clients out of the content you're already creating. Learn how to create your next 60 days of social posts with little to no additional effort by repurposing your content in the right way, and exactly how to use it to increase sales and attract new clients on autopilot.

Hiring the right person is critical to any business, and there is an added challenge when hiring virtual assistants overseas. In this video, you'll learn the number one secret to hiring the right virtual assistant so you don't waste any time with bad hiring decisions or wasted time and money.

There are so many options when it comes to finding freelancers, but how do you know where to look to find the best option for the job? If you're looking to find a freelancer for a quick job, or a complex creative project, the platform you use makes all the difference. Keep listening to compare Fiverr vs Upwork, and other options like OnlineJobs.ph. Get a roadmap for exactly which platform to use based on the freelancer you need.

In this podcast, I share the top 3 insights I took from Ready Fire Aim by Michael Masterson that can radically transform any business. These insights took me from a failing business to exponential growth, and when left unchecked, can be the biggest mistakes we make as entrepreneurs.

What athletes and fitness pros should be posting on social media to build their personal brands and their businesses should be targeted to your perfect client. If you're not following the right strategy, posting every day is not what will grow your business. You need to know how to create content that people care about. How do you find ideas for content that will actually convert followers into buying customers? Here are 8 things you should be posting to grow your brand, your audience, and ultimately your revenue.

Warren Buffet says there is one thing you absolutely need to have to build your online business for the long-term. If you are building an online business, coaching program, or course, you have to find a way to stand out and rise above the hundreds of thousands of competitors. And Warren Buffet gave the answer in his 2007 Letter to Shareholders without anyone noticing. So how do you apply this to your own online business?

Get the only content marketing strategy you'll need to win clients, stay relevant, and beat the iOS updates in 2022... all while spending only 1-2 hours of your time per week.

Do NOT hire a virtual assistant... Today we talk about the top 5 reasons why you should not hire a VA. We've generated an additional $36k in annual recurring revenue in just 60 days with our VA, but it wasn't a plug-and-play solution and there was a lot of costly trial and error before getting to this point. If you're not prepared, hiring before you're ready can cost your business time and money, and cause lots of frustration. Check out this week's video to see if you're business is showing any of these red flags that you should NOT hire a VA.

As an entrepreneur, your time and money are limited, and you have to allocate them as efficiently as possible. After all, “effective executives do first things first… and they do ONE thing at a time." Today we talk about the benefits of outsourcing and why you should absolutely outsource your design needs, as well as anything else that's not in your core competencies.

To build trust, credibility, and an emotional connection with you audience, there are some specific things you need to do to brand your social media. Want to learn how to build your brand in 7 simple steps, without an expensive designer or agency? ***Get the eBook at get.upperhandcreative.com***

Having a clearly defined brand, both internally and visually, and following your brand's guidelines on social media is a powerful way to create emotional connection with your audience and followers. In this episode, we dive into why you absolutely need this before you implement a social media strategy. I also go over what you need to have in your brand book. Want to learn how to build your brand in 7 simple steps, without an expensive designer or agency? Get the FREE eBook at get.upperhandcreative.com

Finding the right designer that doesn't break your budget can be extremely tough and time-consuming. But it doesn't have to be. In our inaugural episode, learn how to avoid the top 3 common mistakes entrepreneurs make when working with freelance graphic designers. Get the most out of your designers by Maximizing your hiring process Creating the right onboarding and training processes Speaking "designer" to get the best results Want us to manage this all for you for less than $15 a day? Check out UpperhandCreative.com for our unlimited graphic design memberships.