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3 episodes with michael masterson
2 episodes with michael masterson
2 episodes with michael masterson
2 episodes with michael masterson
3 episodes with michael masterson
3 episodes with michael masterson
2 episodes with michael masterson
2 episodes with michael masterson
3 episodes with michael masterson
This episode is coming to you from MTPConnect's Development Workshop Series held in Sydney for 52 start-up organisations from around Australia. The 2-day program was a terrific opportunity for companies participating in our Accelerator programs to get ‘investor ready'.Advisory firm Intrinsika's workshop, ‘Finding Your Intrinsic Value', focused on how to reframe a company's value beyond the financials, by identifying and maximising unique assets and pitching this value to investors. Intrinsika's Brett Kensett-Smith and Michael Masterson joined host Caroline Duell at the event to discuss the importance of differentiating your company to capture investor attention and nailing a 30 second pitch. They share their list of intrinsic assets to consider including trade secrets and effective brand building and explain how cleverly navigating the patent landscape can make all the difference to companies looking to scale up.
In this episode of Grow a Small Business, host Troy Trewin interviews Lauren Hayes, founder of Moxxi Property, shares her inspiring journey of creating a thriving business with a dedicated team of 12. She discusses the challenges of leadership, the importance of a strong company culture, and strategies for sustainable growth. Lauren dives into lessons learned from overcoming obstacles and adapting to market demands. Her insights provide practical takeaways for small business owners seeking success. Tune in for actionable advice and inspiration from a proven entrepreneur. Other Resources: When should a growing small business have a Board of Directors or Advisors? Get a return from an effective Chairperson of a Board Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Lauren Hayes believes the hardest thing in growing a small business is striking a balance between scaling operations and maintaining the quality of products or services. Additionally, she emphasizes that building a reliable team while managing consistent cash flow can be particularly challenging. What's your favourite business book that has helped you the most? Lauren Hayes highlights "Ready, Fire, Aim" by Michael Masterson and "100M Offers: How to Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi as two influential business books. "Ready, Fire, Aim" emphasizes the importance of prioritizing execution over perfection when scaling a business, while "100M Offers" provides actionable insights on crafting irresistible offers to drive growth and revenue. Both books have significantly shaped her approach to building and scaling her business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Lauren Hayes recommends online learning resources like Leila Hormozi's content, known for its blunt and actionable business advice, and Cody Sanchez's insights, which focus on acquiring and scaling traditional brick-and-mortar businesses. What tool or resource would you recommend to grow a small business? Lauren Hayes recommends leveraging AI tools and mentorship to grow a small business. She highlights the importance of using technology, such as AI-powered tools for task management and customer communication, to streamline operations and enhance efficiency. Additionally, she emphasizes the value of having a good mentor to provide guidance and insight, helping entrepreneurs navigate challenges and scale their businesses effectively. What advice would you give yourself on day one of starting out in business? Lauren Hayes advises her day-one self to remember that "your efforts and dreams are worth it." She emphasizes the importance of self-belief, pushing through self-doubt, and continuously striving to improve. Lauren highlights the value of perseverance and the mindset that every day is an opportunity to practice, grow, and get better as a leader and entrepreneur. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Consistency and grit are the cornerstones of every successful business journey — Lauren Hayes The right people in the right roles will always amplify your success — Lauren Hayes True leadership is about creating a safe, thriving space for your team to grow — Lauren Hayes
Andrew Biggs sits down with Csaba Borzási to dig into the mechanics of email marketing and lead conversion. Csaba shares how he makes compelling lead magnets, building follow-up systems that convert, and shifting customer beliefs to drive sales. They discuss the psychology behind effective marketing, the importance of niching down, and how to connect with sophisticated buyers. Whether you're running ads or leaning on organic traffic, this conversation has a lot of strategies to help you activate your leads and grow your business. Chapters 00:00:00 Breaking the Niche Barrier 00:00:30 Meet Csaba Borzási: The Conversion Maestro 00:01:18 Email Secrets 00:02:26 Email: The Science and Soul 00:04:34 Lead Magnets That ACTUALLY Work 00:06:33 Innovation in Market Sophistication 00:13:52 Rewriting Beliefs for Success 00:14:28 Follow-Up Goldmine 00:18:41 Campaign Hacks You'll Use Today 00:25:29 YouTube Ads: Breaking the Camera Fear Cycle 00:26:58 Pinpointing Your Dream Clients 00:30:36 Timeless Marketing Wisdom 00:38:53 Nailing the Perfect Hook 00:45:02 The Rise of Copywriting Ninjas 00:45:49 Csaba's Book Recommendations You Need 00:47:02 The Essence of a Rich Life 00:48:12 Wrapping Up with Action Steps Connect with Csaba Borzási: Csaba on LinkedIn Game of Conversations The Rapid Lead Activator Book Recommendations: Breakthrough Advertising by Eugene Schwartz Great Leads by Michael Masterson and John Forde The Adweek Copywriting Handbook by Joseph Sugarman Connect with The Better Than Rich: Get Your Free Delegation Plan - Better Than Rich BTR Mini-Course Website Facebook Instagram Twitter TikTok
Who is Darren?Darren Saul is a seasoned podcaster who has found his passion in the world of podcasting. With multiple successful podcasts under his belt, Darren has established himself as a prominent figure in the industry. His belief in the power of podcasting as a marketing tool has led him to create valuable content that not only builds brand awareness but also serves as a passive means of sharing his expertise with the world. Darren's dedication to podcasting has allowed him to create a platform for himself and his work, connecting with audiences in a unique and engaging way.Key Takeaways00:00 Maximizing podcast content for effective marketing.07:00 Podcast resources, courses, and free webinar available.09:04 Traditional advertising no longer effective, turned to podcasts.12:03 Podcasting creates diverse, reusable marketing content opportunities.17:03 Start a podcast with a video call.18:11 Leverage other podcasts for marketing content.Valuable Free Resource or ActionSome free resources at https://tinyurl.com/3p8pnpnz_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSpodcasting, podcasters, podcasting strategy, brand awareness, marketing content, podcast monetization, podcast guests, podcast preparation, podcast marketing, podcast production, podcast promotion, podcast value, podcasting courses, podcasting resources, podcasting webinar, podcasting content, podcasting journey, podcasting advice, podcasting strategy, podcasting coach, podcasting industry, podcasting impact, podcasting audience, podcasting success, podcasting commitment, podcasting imposter syndrome, podcasting start, podcasting consistency, podcasting confidence, podcasting opportunitiesSPEAKERSDarren Saul, Stuart WebbStuart Webb [00:00:24]:Hi, and welcome back to It's Not Rocket Science 5 Questions Over Coffee. My name is Stuart Webb. I'm here with Darren Saul, who is, a podcaster, pretty pretty experienced at this podcast stuff. I'm fairly sure that he doesn't need any introduction from me on what we're doing. So, Darren, you're a you're a podcaster. You're a you're a strategist, trainer, coach, student of human, attention, you say. And you've started heavily utilizing the power of podcasting. So I'm really interested to hear how you're helping your clients to use podcasting and how it's making a difference in in their their business.Stuart Webb [00:01:06]:So welcome to It's Not Rocket Science, 5 questions and go for coffee. I hope you've got your coffee there in front of you. My coffee.Darren Saul [00:01:13]:I have to stay on brand with the show.Stuart Webb [00:01:16]:Good man. Good man. So, Darren, tell us, how is it that you help people, in their podcasting?Darren Saul [00:01:23]:You bet. So podcasting is something that's growing from strength to strength as we all know. I heard some ridiculous statistic the other day. I don't know if it's true or not. That there's more podcast than there are listeners. I don't know if that's true or not, but it's crazy. But it just goes to show you how many people are podcasting at the moment. But that's not to say that every podcast that people set up goes past episode 10.Darren Saul [00:01:49]:There's a lot of podcasters, but not many of them get past episode 20 or certainly not to 50 or a 100. So basically, I love podcasting, and I've just fallen in love with podcasting over the years. And so I podcast more and more. I've got 2 podcasts, but I think they're an incredible way to build brand awareness, to build, marketing material, to build content in all those different forms and to be a very indirect passive way to tell people what you do and where you work rather than a very aggressive push sales process, which is something that we all do more and more these days.Stuart Webb [00:02:34]:So so what is it that you see that people are doing wrong? And and and what is it that you think people are you're trying to help them to do with with the work you do, Darren?Darren Saul [00:02:45]:Yeah. Great. So really two things. I I tackle podcasting from both sides. So I work with podcasters to create a better podcast, deliver a better podcast, monetize their podcast, possibly if they're looking to do that, and just continue to get value and extract marketing content as well as brand awareness and business results from their podcast. But then I also work with guests to help them get podcast ready. Cause a lot of guests jump on a podcast. They're not prepared.Darren Saul [00:03:20]:They don't know what they're gonna be talking about. They haven't articulated their little 30 or 1 minute commercial. And then when they've done a podcast like this, they say, great, had a great show and they never do anything else. So for me, that's madness. If you do a show like this, you ask for the raw footage and then you actually start using that raw footage in your marketing material. So I'm really trying to work both sides of the podcasting equation so people can really start using podcasting as a medium, or I keep coming back to the same two things, brand awareness and marketing content. That is the power of podcasting. And then of course, all those things can continue from there.Darren Saul [00:04:05]:You can turn you can monetize them in so many different ways. You can, have fun. You can create new podcasts. You can get on other people's shows. You can build yourself up as a thought leader in your industry. You can get keynote speaking opportunities. I mean, you can get workshop opportunities, coaching opportunities. It goes on and on and on.Darren Saul [00:04:26]:But it's really those 2Stuart Webb [00:04:28]:things I love. And and I think it's I think you're absolutely right. Too many people do anything like this where they don't think about what their message is and and make it clear, and then they fail to I mean, most people know that you've got to repeat your message many times for people to hear it. I always worry about people who sort of sit back and wait for the results to sort of flow in rather than having a plan and following it through and actually you know, it's a it's a bit like any activity, isn't it? You've gotta know what your objective is and follow that plan rather than just sort of sitting back and going, well, why hasn't the world turned and faced towards me and sort of run at me?Darren Saul [00:05:05]:100%. 100%. And you brought a really good point. It's there's a lot of patience and consistency needed. If you really wanna run a good podcast, you have to just keep on pounding away with the episodes, marketing them well, and fill giving time for the audience to find you and building your your brand. You know? And people start to get used to you dropping an episode every Monday or every Tuesday or once a fortnight or once a month or whatever it is, and they'll start talking about your podcast, telling other people about it. All that stuff takes time. You can't expect to have podcast results in 2 months, and that's why a lot of people start and finish really quickly.Stuart Webb [00:05:45]:Brilliant. So, I'm now hopefully gonna ask you for the dead simple one, which is you must have a bunch of advice that you can give us and and and valuable, advice as well that you might wanna sort of pass on. And I know you've got a link on your website, which I'm gonna pull up here. It's it's at tinyurl.com3p8 pnpnzed, or for those of us in the US, that would be z. 3p8 p n p n zed. So, Darren, tell tell us some of the stuff that's at that link. What is it that you're trying to help people to do with that, man? Yeah.Darren Saul [00:06:22]:Sure. So there's a a great link there. There's lots of free resources on that link. So, for example, there's a great, PDF that you can download to help you build a podcast from a to zed. It's like my a to zed formula of podcasting. So if you're thinking about dipping your toe in the water, you're not quite sure, there's lots of information in there about the tech needed, the strategy, the little bit about the the preparation sorry, the, processing and the producing, because that's a little bit of a fine art in itself. Exactly. And then there's a lot of production and promotion, working there as well.Darren Saul [00:07:00]:I've got stuff for guests as well. If you a little PDF on how to be podcast ready, covering all sorts of different topics from your 32nd commercial or your your story to how to leverage your content, how to choose the right host, how to choose the right podcast, how to choose your target audience, how to choose your niche, etcetera, etcetera, etcetera. And I've got a few other paid resources. If anybody is interested in jumping on and learning, there's a a recorded course and a few other opportunities. There's also another webinar, a free webinar that I'm doing next week on how to monetize your podcast. So there's a 1 hour free webinar you can jump on, and we're gonna talk about 15 different strategies to how you can start thinking about monetizing your podcast. And you don't have to have a lot of podcast episodes to monetize. You just have to think in a little bit of a creative way, and there's all sorts of stuff you could do, and you can have a lot of fun as well.Darren Saul [00:07:56]:So lots of great resources if anybody wants to dive into the podcasting world.Stuart Webb [00:08:00]:That's great stuff, Darren. Thank you very much. So I've I've got a I've got a a little link going up at the moment. If anybody has any questions, put them into the chat. But but, Darren, how did you get into Pasciani? What was it? What was there a book, a course, a program? What is it that sort of made you a podcast strategist? And and and if you don't mind me describing you, I think in the very best possible way, a podcast nerd, I actually think that's the highest compliment I can pay somebody, but all those disagree with me.Darren Saul [00:08:28]:I love it. I'll take it. I'll take it. I love being called a podcast nerd. I love to nerd out on podcasting stuff.Stuart Webb [00:08:34]:Yeah. Good for you.Darren Saul [00:08:35]:Love it. So, yeah, good story. So I do a number of different things. I've been working as a a corporate IT recruiter, for 25 years, nearly 25 years. I've been working as a photographer for about 10 years. And about 6 years ago, I realized that the tide had changed in terms of marketing and business development. The yellow pages or we have we have the yellow pages here. I don't know what you guys haveStuart Webb [00:09:03]:over here. Yeah. Yeah.Darren Saul [00:09:04]:Yellow pages where you can advertise locally and people can find you and all that stuff. That wasn't being looked at anymore. Letter drops were being thrown in the bin. Cold calling was getting harder and harder to get in past the gatekeepers. So I started thinking about there's gotta be a better way to start marketing my business. And I stumbled onto social media, digital media, podcasting, and I thought, wow, this is amazing. So I thought, you know what? What the hell? So I started 2 podcasts right off the bat, one for my recruitment business and one for my photography business. And the recruitment business is a little bit more esoteric where I interview people about job seeking and career development and building company culture and hiring and firing and all that kind of stuff.Darren Saul [00:09:55]:And then I have my other one, which is what I call my variety show. I've got about over 220 something episodes where I talk about all sorts of different things from real estate to health sciences to book launches to music to mindset, entrepreneurship, business, whatever. And that's my my passion project. And since that, the birth of that and the journey, I've started wanting to really just give as much information and coach and teach other people to get the same results out of podcasting because I think it's such a great tool. And there's a little bit of a backstory, but it's been a lot of fun, and I just who knows where it's gonna lead?Stuart Webb [00:10:36]:That's brilliant. I think it's absolutely fantastic. So so what is it about, about podcasting therefore then that you see as being the way of sort of driving that marketing? Because, you know, it's it is once again, it's one of those things where it is it is a bit passive. So so how do you how do you what what can you do to sort of make your podcast as successful as you can?Darren Saul [00:10:56]:Yeah. Good. Great question. Well, I mean, that's the beauty of it in itself because it's passive. Like, I always use this analogy. If you were to look through your social media, LinkedIn and Facebook in particular, turn off the sound, just scroll down the feed. All you see are people like, like this little if you imagine my little box is one little screen, all you see is people talking to the camera with this all this animation and energy trying to sell you something. Right? So it gets a little bit much after a while.Darren Saul [00:11:30]:And I love podcasting because it's the exact opposite. It's me, particularly when it's with a guest. So we've got 2 of us here. We're talking to each other. It really takes the pressure off. You know? We're not we're not trying to sell you anything. We're just we're more almost inviting you in for a conversation, you know, with our coffee, rather than pushing our agenda down your throat. So it's a very indirect, curious way of attracting people rather than really aggressively promoting whatever it is that we wanna promote.Darren Saul [00:12:03]:So that's really number 1. But the other thing that podcasting does, and people are really starting to realize this more and more these days, it is an incredible way to create content. So if you run a podcast system and you record in video and audio form, long form, you have so much video, audio, written, graphic content that you can utilize now for your marketing on social media, on your website, in your email newsletters, in your email signature. Maybe if you wanna do letter drops, whatever the hell do you wanna do, there is that many things you can do with that content. You'll never run out of it. And it's fresh and varied because you've got a different guest every week or every 2 weeks or whatever. Then you can start bringing mash up the greatest hits within a month or, I mean, send out newsletters with your, playlist of different topics. I mean, it goes on and on and on, But it's all about getting the content in the 1st place, and a podcast system just gives you that opportunity.Stuart Webb [00:13:14]:That's brilliant. Darren, you know, there must be one question you're currently thinking. He hasn't asked the critical question here, and he's he's he's missed the point of this stuff. So what's the critical question I should have asked you? What is it that you are burning to sort of tell me about something? And, you know, now I've given you the opportunity to ask that question. You'll obviously have to answer it because you're the only one that actually knows the answer.Darren Saul [00:13:37]:Yeah. That's a really good one. And the real the question would be, if I had to ask people, why are you not starting your podcast? Everybody always is fascinated by podcast. They do podcast courses. They come to podcast workshops. And then 6 months later have you started your podcast? Oh, we're about to start. We're just talking about this. We're just talking about that.Darren Saul [00:14:00]:We're just finalizing this. We're finalizing that a year later. They still haven't started their podcast or they've started and done 2 episodes. I'm like, what? What's going on? Why haven't you either started or continued? And the reason is it takes work. Yeah. It takes strategy.Stuart Webb [00:14:18]:Yeah.Darren Saul [00:14:19]:And it takes commitment. But if you do it and you do it well, it is in one of the best marketing tools available. And the other reason that people stop or they don't start is, you know, I hate that term imposter syndrome, but everybody's using it. So I'll just use it because everybody knows what it is. But a lot of people think, oh, I'm not worthy of sharing my voice with the world. I'm not worthy of sharing my message. What do I who am I to start a podcast? But you look around there every Tom, Dick, and Harry has started their own show. They're talking about what they love.Darren Saul [00:14:55]:They're talking about what they know about, and it's now the era of giving getting away with worrying about the gatekeepers. We don't have anybody to tell us what we can and can't do. We can all have our own show. We can all have our own production, and it's all about free to air. We wanna listen to what we wanna listen to. So why the hell not? You know, if you've got something that you're burning to share with the world, and even if you're not perfect from episode 1, you're gonna get better. When I go back to my episode 1 and rewatch my first show, it's terrible. Episode 10 is terrible.Darren Saul [00:15:34]:But as I've been doing more and more podcasts, I get more and more confident. And you just you start to enjoy it and you learn from other people, and it's we're all learning from each other. So all I can say is if you're on the fence about podcasting, jump in, have some fun, at least try it for a couple of episodes before you worry about not doing it. And if I can leave with one great title of a book that really sums this up beautifully, there's a book, I'm trying to think of the name of the the author, but it's called Ready, Fire, Aim.Stuart Webb [00:16:09]:Aim. Yeah.Darren Saul [00:16:10]:Is it Michael Masterson? I think it's Yeah.Stuart Webb [00:16:12]:I think it is. It is. Yeah.Darren Saul [00:16:13]:Instead of ready aim fire, and that sums this concept up beautifully. Start the journey, get some feedback from the audience, get some feedback from whoever it is your your viewers and, and, listeners are and tweak as you go. You don't have to have it all sorted out before you begin. It never is that way. Just not and tweak and change and have fun along the way. It's a journey.Stuart Webb [00:16:38]:Yeah. Brilliant. Do you know I I just wanna I just wanna add one thing to what you said, Dan, because because I think it is important. I've spoken to a number of people and invited. I hope I hope you've had a good time, which just as you said, it's been 2 2 professionals just just talking. There's, you know, it's nothing more complicated. It's nothing more serious. Well, it is serious, but it's nothing more intimidating than that.Stuart Webb [00:17:03]:And the number of people I've spoken to and said, why don't you just go and be a guest on a podcast? And they'll say, I couldn't do that. And you go, well, you can appear on a video call. We all do them nowadays since 2020. We've spent 8 we spent we've re reinvented ourselves as people are able to do a video call. Why don't you just do a video call with somebody and record it? And that is the beginning of your podcast. And I mean Yep. It's nothing more than a video call. And people will turn around and say, well, yeah, I do a lot of those and I record them and I go, okay.Stuart Webb [00:17:35]:Terrific. So so that's your podcast. And their immediate response is, yeah, that wouldn't be very good. And I well, what? Who defines if it's good?Darren Saul [00:17:44]:That'sStuart Webb [00:17:44]:right. It's it's not a it's it's not about good, it's about doing, and it's not only about doing as you said and starting, but it's also about thinking to yourself there may be somebody out there, even one other person that this could help. Great. Help that one other person. Stop worrying about the the 99.999 percent of people that that don't want that. They don't want it, they'll turn away. But there might be 0.0001% of people that go, that was useful for me.Darren Saul [00:18:11]:Yeah. If you could have one person if I could have one person with this, I'm very happy. If I've got one person to start podcasting and you made a really, really good point. And this is something that I usually say, if you're not ready to jump in and set up your own podcast, get on other people's shows, at least do that. Get on other people's shows, ask for the content, pop it up, use it in your marketing. You're often away. You don't even have to have your own show if you don't wanna do the extra work and, you know, the extra cost and the resources and whatever else. Just book yourself into lots of different shows and you're up and running.Darren Saul [00:18:45]:And then maybe one day you might start your own.Stuart Webb [00:18:49]:Darren, I don't know if you've helped anybody else. I hope you have. You've helped me a lot, and I'm really enthusiastic about sort of doing more now. So thank you so much for coming on and spending a few minutes with us. I'm just gonna ask you all, if you could go to, this link, which is link dot the complete approach dotco.ukforward/newsletter. That gets you on to our newsletter website, mailing list, then you get to hear about when we're publishing really interesting articles from the sort of people that we're talking to like Darren. So that's link dot the complete approach dotco.ukforward/newsletter. Please subscribe to that.Stuart Webb [00:19:27]:Darren, if you've done nothing else, you've helped me today. Thank you so much for spending a few minutes with us.Darren Saul [00:19:32]:My pleasure.Stuart Webb [00:19:33]:Looking forward to sharing the content with you because that's what this is all about. I'm quite happy to do that, and I think it's a really good point you've made. People should ask for that footage, that that content, and use it as much as they can. So, Darren, thank you so much for spending a few minutes with us. Looking forward to seeing what you do with this stuff.Darren Saul [00:19:51]:You bet. Thank you, Stuart, for having me, and thank you audience for listening and watching.Stuart Webb [00:19:57]:Bye bye. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe
If you think a recession means you should pull back on marketing, think again. Paul Lemberg shares why now more than ever is the time to go all in. Paul has consulted with Fortune 100 companies like Cisco, Adobe, IBM, Goldman Sachs, and JP Morgan/Chase, but his true passion is helping small business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold. Over the last few years, Paul's one-on-one small business clients, who range in size from brand-new startups to companies with around $20 million in sales, have profited by more than $550 million in bankable, put-in-your-pocket cash: the equivalent of billions in extra sales. Paul became an entrepreneur at 27. He sold his first company for just under $9 million and sold his second company to a large German bank. He's published three books. For 28 years, Paul has coached entrepreneurs to grow revenues and profits, scale with chains and franchises, raise capital, and sell their companies. Many have sold their companies for millions, including one client who sold his healthcare chain for over $100 million. The 3 Most Common Business Problems After working with many different businesses in a variety of industries, Paul says that all companies are made up of the same parts–and therefore run into the same problems. The three most common problems are a lack of leads, undercharging, and not understanding what the target market is and why those people should buy. To grow your business, you need to correctly identify which of those problems apply to you and then take a targeted approach to solve each one. For example, a new marketing campaign can generate more leads. Raising your prices can quickly grow revenue. If you're unsure of your messaging, the best way to fix that is to ask your existing customers. How to Thrive Through a Recession At a time when most companies are pulling back, Paul's advice is counterintuitive: to spend more money on marketing, not less. During a recession, your competitors will likely scale back their marketing efforts. They'll make cuts and stop investing in growth. If you do the opposite, you can end the recession in a stronger market position. There are two main avenues Paul recommends: content marketing and paid advertising. Thought leadership content differentiates you from competitors and builds your personal brand, while paid ads allow you to test your messaging at scale. For the best conversions, Paul recommends a combination of both paid and unpaid strategies. Enjoy this episode with Business Coach Paul Lemberg… Quotes “When the divine wants you to hear something, if you're not paying attention, they‘ll reach you any way they can.” “If everyone around you is wrong, you're not being coachable.” “The truth is all businesses are basically the same. They all have fundamentally the same moving parts. Those parts may look different, but they all have the same moving parts. And I find that largely they all have similar problems.” “The answer to a lot of problems is let's go talk to some customers.” “Your content differentiates you. Your conversations differentiate you…that's really why you must be a content marketer.” “Inspiration literally means to breathe life into and I wait for the breath of life that comes to me, and then I write based on that.” Links mentioned in this episode: Visit Paul's website: http://www.lemberg.com Connect with Paul on LinkedIn: https://www.linkedin.com/in/unreasonable/ The New Shift Manifesto: http://www.lemberg.com/newshift Ready, Fire, Aim by Michael Masterson: https://www.amazon.ca/Ready-Fire-Aim-Zero-Million/dp/0470182024 The No Strategy Strategy video: http://www.lemberg.com/nostrat
In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences. Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." — Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer: Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Struggling to raise prices despite rising costs, build a cohesive team with shared values, or keep pace with technology? Ross Cushing has seen it all on his journey building one of America's largest private audiology practices. In this episode, Ross shares his early mistakes and his best strategies for growing a successful audiology practice today. Ross Cushing is the founder and CEO of Live Better Hearing & Balance, with over 26 locations across multiple states. He is a sought-after speaker on practice management and frequently shares his entrepreneurial insights. In this episode, Kevin and Ross will discuss: - His journey to audiology - Challenges in the early stages of a practice - Building trust and team development - His early struggle to manage his practice's cash flow - Goal setting for sustainable practice growth - The value of developing relationships with physicians - Authentic marketing for private practices - His approach to hiring - Challenges and strategies for pricing hearing aids - Tips for building a cohesive work environment - How to capitalize on emerging trends in audiology - Networking and mastermind groups - And other topics… Ross Cushing is the founder and CEO of Live Better Hearing & Balance, one of the largest private audiology practices in the United States. He opened his first practice in 2007 after working for industry leaders. Under his leadership, Live Better has grown to over 26 locations across multiple states. Ross has also served as the state audiologist for Maryland prisons for 12 years. He is a sought-after speaker on practice management and frequently shares his entrepreneurial insights. Connect with Ross: Ross's LinkedIn: https://www.linkedin.com/in/rosscushing/ Resources Mentioned: Live Better Hearing Website: https://livebetterhearing.com/ Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish: https://amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526 Traction: Get a Grip on Your Business by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.
Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark's experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about: -What traits tell him a new copywriter is going to succeed -Why so many people learn the “wrong” lessons from studying classic copy -Which commonly forgotten emotions you NEED to be able to work into your copy -How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age -And so much more!
In this week's episode, Patrick Donley (@JPatrickDonley) sits down with serial entrepreneur Kriss Berg to talk about how turns the cash flows from his online businesses to purchase car washes and utilizes a tax-savings strategy called bonus depreciation to pay almost zero taxes. You'll also hear about the many entrepreneurial adventures Kriss has had, the books that had a big impact on the trajectory of his career, what it was like living off-the-grid for 13 years, and much more! Kriss Berg has been an entrepreneur for over 21 years. He started out with a home service business and has since had start-ups in solar, ecom, real estate, and much more. Now he runs a portfolio of online businesses and takes the profits from those and invests in car washes. IN THIS EPISODE, YOU'LL LEARN: 00:00 - Intro. 02:26 - What some of the “dirty jobs” were that Kriss had. 03:53 - How an early-life crisis led to his first entrepreneurial venture. 05:36 - Why he decided to move off the grid and what the experience was like. 11:35 - Why being a continual learner has been an important part of his success. 13:14 - How the 4-Hour Workweek influenced him. 16:28 - How he got involved in real estate investing and increased his cash flow and net worth. 20:30 - Why his own health issues led to a successful entrepreneurial venture. 25:53 - Why he decided to pare down and sell off some of his businesses. 26:36 - How he got turned on to the power of Twitter. 31:16 - Why he choose to invest in carwashes. 33:55 - How he finds carwash deals, finances them, and increases profitability. 43:02 - What the 3 M's of increasing the value of a carwash are. 44:08 - What his end game is with his car wash investments. 46:15 - What is the biggest challenge to investing in car washes is. 48:26 - How bonus depreciation works and how he uses it with car washes to pay no taxes. 51:57 - How his carwashes create tax savings through bonus depreciation. 54:44 - How mastermind groups have played a big part in his career. 58:41 - How to become instantly likable. *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Recommended book: Walden by Henry David Thoreau. Recommended book: 4 Hour Workweek by Tim Ferriss. Recommended book: Ready, Fire, Aim by Michael Masterson. Recommended book: Rich Dad Poor Dad by Robert Kiyosaki. Recommended book: The E-Myth by Michael Gerber. Recommended book: The Millionaire Next Door by Dr. Thomas Stanley. Support our free podcast by supporting our sponsors. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our Millennial Investing Starter Packs. Browse through all our episodes (complete with transcripts) here. Try Kyle's favorite tool for picking stock winners and managing our portfolios: TIP Finance. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: Toyota DeleteMe Fundrise Linkedin Marketing Solutions NerdWallet TurboTax NetSuite Connect with Patrick: Twitter Connect with Kriss: Website | Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices
How do you create an irresistible, high-value, yet free lead magnet?Too often, I've been told I'm giving away too much stuff for free and not leaving something for people to buy from me.Here's my response: I want to give away as valuable stuff as possible.So, in this episode of Marketing with Matt, I'll be sharing my biggest takeaways from a $500 book called Great Leads by Michael Masterson (and it's not even about lead generation).Today, we'll discuss the concept of anticipation, how to hook your audience, why you should challenge yourself to be creative with your free content, and more.Don't miss out on this one. Tune in now!Key Takeaways:Introduction (00:00)Why creating anticipation is good marketing (01:15)My SaaSmas concept explained (02:44)The why behind my unplanned audiobook (05:06)What I learned from a $500 book (10:42)Final thoughts (15:03)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Grow your business with Matt here - Connect with Matt on Facebook here- Follow Matt on Instagram here--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!
✅ FREE ACCESS: Writing For The Web: How to Keep Fast-Readers Laser-Focused https://bit.ly/4682Toq ✅ Subscribe: https://bit.ly/3MqQgwQ ****** Become a Content Creator: The Money-Making Triad Exposed. Is the conventional wisdom about content creation all wrong? How do a few successful content creators unlock recognition, fulfillment, and wealth while most can't live from their work? And, more importantly… How can you transition from a content creator who struggles with getting noticed or making money, to one who achieves that same level of success? Today, we're going to learn 3 powerful pillars that silent architects behind the multi-billion dollar content creation empire are using that can transform any newbie content creator into a money-making magnet, especially in the age of AI. ****** Chapters: 00:00 Introduction 00:56 The Elite Content Creators' Triad 02:01 Build Communities 04:18 Ready, Fire, Aim Monetization 06:34 Harness AI for Creativity 07:41 FREE Workbook Access 08:10 Summary Links mentioned: Tribes by Seth Godin: https://amzn.to/45YwjV8 Ready, Fire, Aim by Michael Masterson: https://amzn.to/3QGKA4l ****** All Channels: ✅ Channel: https://bit.ly/3MqQgwQ ✅ Instagram: https://bit.ly/3PkVsok ✅ Podcast: https://spoti.fi/3pHC47k ✅ Free Resources: https://bit.ly/42iwaut ✅ Articles: https://bit.ly/42EdQMh ****** Common searches: how to become a content creator on instagram how to become a content creator with no experience how to become a content creator youtube how to become a content creator on tiktok how to become a content creator for brands how to be a social media content creator content creator vs influencer content creator ideas Content creation tips Content creation for business ****** #contentCreator #contentCreationTips #contentCreationRevolution contentCreationHacks #contentMarketing
In the book "Ready, Fire, Aim: Zero to a Hundred Million in No Time Flat" by Michael Masterson, readers are introduced to a practical guide offering valuable insights on scaling businesses from scratch to 9 figure success. Published in 2008, Masterson presents a unique framework likening the growth stages of a business to the development of a human being, starting from infancy and progressing through childhood, adolescence, and finally, maturity. With this analogy, the book provides actionable strategies and advice to navigate each stage successfully. In this episode I discuss how this book sparked my entrepreneurial journey, making it essential reading for healthcare professionals who want to embark on a similar path. SUBSCRIBE TO OUR FREE NEWSLETTER - THE LOUNGE: Get your weekly dose of tech trends, investment tips, and entrepreneurial insights designed for the ambitious physician! https://www.bootstrapmd.com/thelounge Our Podcast Sponsor: Doc 2 Doc Lending - Affordable loans for the busy forward-thinking physician https://www.bootstrapmd.com/doc2doc PhysicianCoaches.com The #1 Doctor Directory for Physician Coaches, Consultants, and Mentors https://www.PhysicianCoaches.com
In an age where the average person sees tens of thousands of marketing messages every day, how do you as a business owner actually stand apart? The answer involves both psychological and copywriting principles — and our guest this week is an expert in both. Csaba Borzasi is a former psychology researcher turned direct response marketing consultant and sales funnel copywriter. He helps ambitious online businesses engineer profitable marketing funnels and persuasive sales messages, so they can unlock more consistent cash flow while impacting more people around them. Tune into the full episode for more on Csaba's tips for better copywriting that can help you stand out from the competition, how to narrow down your niche, typical marketing mistakes that Csaba has seen business owners make, and more. Here's a Glimpse of What You'll Learn: How Csaba migrated from psychology to copywriting, and more about what his business does now Some of the biggest mistakes Csaba sees business owners make when it comes to messaging, marketing, and copywriting The key to competing against some of the biggest companies out there who spend millions on marketing and ad spend More about the “blank page syndrome” and how to avoid it How to narrow down multiple customer avatars in order to focus on the one that's the best fit for your product or service One of the most surprising copywriting methods that actually work The “five stages of awareness,” and how understanding this framework can uplevel your marketing and copywriting Tips and tricks for how to stand out from the competition in each step of your marketing funnel How Csaba measures success in his business (and life) The importance of not just email clicks, but email replies The typical open and click-through rates that businesses can try to target The personal habits that Csaba has integrated into his life — and how he sees his productivity changing once he becomes a father Resources Mentioned in This Episode: Game of Conversions website Game of Conversions course 100-Day Proven Sales Letter Breakdown Playlist “Breakthrough Advertising” by Eugene M. Schwartz “Great Leads: The Six Easiest Ways to Start Any Sales Message” by Michael Masterson 40 Strategy Contact 40 Strategy Carl J. Cox on LinkedIn
John Forde is a direct-response copywriter and co-author of the book, Great Leads and the person behind the long-running newsletter called the Copywriter's Roundtable. John shared his process for getting started with research and copy and the lessons he's learned from his 23-year copywriting career. Here's how the episode goes: John's approach to research – how much do you really need to get started? What does it mean for your copy to be invisible? Do you need to invest in another copywriting formula? How often do you need to check in with your writing process and method? The difference between divergent and convergent thinking and how to use each in copywriting. Why the warm-up is essential to writing your best copy. The benefits of reverse engineering outlines in different copywriting assets. How speed can benefit your copy and emulate positive energy. John's process for feeding his brain from morning to night. How fiction books can help you develop a better sense of empathy. The 6 leads John teaches in his book. What makes a great lead? Info product vs. a wise product – what makes one better than the other? The discipline that comes with writing a weekly newsletter for over 20 years. His view on the future of copywriting and the lifestyle of copywriters. Hit that play button or check out the transcript below! The people and stuff we mentioned on the show: The Copywriter Think Tank Kira's website Rob's website John's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh: If you've been listening to the Copywriter Club podcast for very long, you know that we love talking to copywriters, content creators, and marketers at all stages of business, from beginners to seasoned experts. Today's guest fits very comfortably in the latter group. John Forde is the co-author of the book Great Leads, along with Michael Masterson, and the man behind the long-running weekly email called The Copywriter's Roundtable. He's also the author of dozens, maybe even hundreds, of high performing sales promotions in the financial newsletter industry. John shared his process for getting started with research and copy, how divergent and convergent thinking helps him come up with new ideas, the lessons that he learned as a copywriter, especially as he was just starting out, along with a lot more. Stick around, because this interview is a good one. Kira Hug: But before we get to the interview, this podcast is sponsored by The Copywriter Think Tank. That is our mastermind for copywriters and other marketers who want to figure out the next thing in their businesses. That could be anything from creating a new product to launching a podcast or a video channel. Maybe it's creating a product company or building an agency. Maybe you just want to be the best copywriter in your niche. Maybe you just want to hang out with us in real life at one of the upcoming retreats that we're so excited about. Regardless, you can check out more information copywriterthinktank.com to find out more and to apply today. Rob Marsh: Okay. Let's kick our episode off with John. And as we do, just a quick note that John's neighbor decided to mow his lawn about halfway through the interview. It's not too bad, but we do apologize for any of the background noise that you might hear. Don't let that stop you from listening though, because this is a really good interview packed with lots of ideas you can implement in your business. John Forde: I guess, just like any story you ask a copywriter to tell, it can be long versions and short versions. So, I'll try to come somewhere in the middle. When I was in school, I was studying... What I wanted to study was English lit. I was talked out of that by my mother who has a deg...
As business owners, we do our best to delight our customers and keep them loyal to our brand so they can bring in more business for us. But how can we be sure that our efforts bring the desired results? We must determine customers' thoughts about our products and services to give them the best customer experience. Their feedback about their experience with our brand is helpful information we can use to develop our products and services to fit their needs better. Today, I am joined by two incredible people who are experts in their industries, and they will share their insights about how gathering customers' opinions helped them improve their businesses. Let's welcome C-D. Young and Rebecca Broadwater!If you want to leverage customer feedback to develop better products and services, tune in to SMART Businesses Do THIS! About the Guests:Master C-D. Young is a 5th Dan Black Belt in Song Moo Kwan Taekwondo. He is a lifelong martial arts practitioner and a kids enthusiast who found his passion for teaching at a young age. He earned his Black Belt in 1992 and has been a lead instructor, weapons instructor, and demo team coordinator since 1995. In 2012 he opened his own karate school called CD Young's Karate.Rebecca Broadwater is the co-owner of Amazing Floors LP, a trusted flooring company in Bastrop, Texas that offers various floor options and countertops to match your style. Rebecca's company has provided the community with high-quality flooring, countertop products, and installation for 30 years.“In our company, we do surveys every four months, never longer than six months. I mean, we are on it. We know what's going on.” - Adam LyonsIn This Episode:- How do you take customer feedback to make better products?- Simple methods of checking in with your customers to come up with new ideas and develop new products- What can you learn from looking at competitor reviews?- What could happen if you ignore customer feedback?- What SMART Businesses should do according to Master C-D. Young and Rebecca BroadwaterAnd much more…This Episode is Brought to You by: - Working Vacation - https://workingvacation.com/Resources mentioned: - Ready, Fire, Aim by Michael Masterson - https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024Connect with Guests: - Master C-D. Young - https://www.karatenv.com- Rebecca Broadwater - https://amazingfloorsonline.com/Connect with Adam Lyons:- Website - https://thesmartblueprint.com/- LinkedIn -
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Ready Fire Aim: Zero to 100M in No Time Flat by Michael Masterson — https://amzn.to/3YWZLIiHappy Sexy Millionaire: Unexpected Truths about Fulfillment, Love, and Success by Steven Bartlett — https://amzn.to/3IT3gdaTraction: Get A Grip On Your Business by Gino Wickman — https://amzn.to/3kpRYDZ100M Offers: How to Make Offers So Good People Feel Stupid Saying No & 100M Leads Book coming soon by Alex Hormozi — https://amzn.to/3xSvC1648 Laws of Power by Robert Greene — https://amzn.to/41tyMpBBuilding a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller — https://amzn.to/41sDfsiNever finished by David Goggins as a follow up to Can't Hurt MeThe Great CEO Within: The Tactical Guide to Company Building by Matt Mochary — https://amzn.to/3KCV7LmBuilt to Sell: Creating a Business That Can Thrive Without You by John Warrillow — https://amzn.to/3Y69eMMeasure What Matters: The Simple Idea that Drives 10x Growth by John Doerr — https://amzn.to/3Sw0kXlThinking Fast & Slow by Daniel Kahneman — https://amzn.to/3Zc0LrQGood to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins — https://amzn.to/3Z4mx18High Output Management by Andrew S Grove — https://amzn.to/3ITKRNyBlitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman — https://amzn.to/3SBGjyrPrinciples for Dealing with the Changing World Order by Ray Dalio — https://amzn.to/41BRjQC
Primetime on the Big Game, Making of Super Bowl Ads w/ Rich Singer - BRT S04 EP04 (166) 1-22-2023 What We Learned This Week One Sentence – What does the Client want to tell the customers, in 1 Sentence One Big Idea – One Main Idea, One Emotion, One Story, One Promise, One Call to Action (CTA) David Ogilvy is the Father of Modern Advertising, Ad Man from Madison Ave in NYC, Mad Men is based on his ad firm TV is Expensive. There is a tendency for clients to want to jam in too much into an ad. AD Agency starts working on Super Bowl ads in August of the previous year, it is a 6 month process. Guest: Rich Singer https://www.linkedin.com/in/richsinger/ Award-winning Creative Director/Copywriter with over a decade of experience. Brands include Nike, The NFL, ESPN, E*TRADE, Yahoo and GE. Portfolio: zackandrich.com Notes: Seg. 1 The show madman is about an ad agency in New York City in the 1960s. It is based on the classic ad agency of Madison Avenue called Ogilvy and Mather. It was run by David Ogilvy. Ogilvy is considered the father of modern advertising. He talked about that ads needed One Big Idea. An idea that is unique, timeless and surprising. Ogilvie was a big believer in direct response advertising, bottom line when you sell products. He had many advertising tenants or Commandments. You can't bore people into reading your ad. Don't be cute, be clear. Clearly define the position of the ad, who it is for. Ad should be conversational, clear with no jargon, to not confuse customers. Use the language of the customer. Ad copy should have simple headlines, with short words, short sentences and short paragraphs. Michael Masterson of Agora Publishing took the one big idea and elaborated on it. He said all ad copy should be about One Idea. This makes the ad copy organized, easier to follow, and it flows better. One Idea with one emotion, telling one story, giving the customer one promise, and finally one action for the customer to take. Clip from 12/2021 Hollywood / Marketing Show Hollywood, Storytelling & Evil Dead's Bruce Campbell Nostalgia in Hollywood Marketing MB on Sales and Storytelling, Mad Men TV Show Business Lessons from Westworld TV Show (on HBO). In the Mad Men (TV Show on AMC) episode from season 1 called ‘The Wheel', Don Draper compares a slide viewer to a carousel, and then a time machine. The slides are taking you back to a better time when everything was good. He talks of the power of nostalgia, and the emotions we carry for the past. The word nostalgia comes from two Greek words; nostos, meaning “to return home,” and algos, meaning “pain.” In modern times, defined as a feeling of pleasure, and also slight sadness when you think about things that happened in the past. When we yearn for the past, we want to re-capture the magic, the old emotion we once felt. Full Show: HERE Seg 2 Rich Singer has a 20 year career in advertising, working for New York firms. He started in print ads, then radio, billboards, smaller TV ads and worked his way up to doing major TV ads and Super Bowl ads. When you first meet with a client to create an ad campaign what do you discuss? Try to determine what the client wants to say. Boil down the client message to one sentence. The ad needs to be clear. What the client wants to say, needs to be in one sentence. TV is expensive. There is a tendency for clients to want to jam in too much into an ad. They want to have multiple messages, when you need one message that can be laid out in one sentence. What is the objective of the ad? Is it a brand story, building the company brand. Is it an offer story, like a special sales package being run in all the stores. There are different levels to a sales funnel and your advertising has to match what level you believe your customers are on. Customers who are new to a brand, would need to see a different ad from a company that has a well established brand where customers already know what they're getting. The analogy Rich uses when talking with clients, is like a dog with a tennis ball. If you throw one tennis ball at a dog he catches that. If you throw two tennis balls at a dog he just stands there, because he doesn't know what to do. This is what customers feel like if you try to throw too many messages at them in one ad. After the initial meeting with the client the creative team has typically 2 weeks to create a concept. Then you will check in with the client to discuss the overview of the concept, see if it is to the client's liking. Then typically you have 2 more weeks to work it out more. Meeting number 2, creative team would show the client a first draft of a script. Rich is a copywriter and creative who works with his partner who is an art Director. They run a team of six people total, broken into three teams of 2, each also consisting of a copywriter and an art Director. Seg 3 Super Bowl ads ship to Network about 2 weeks before the big game. The process to create the Super Bowl ads started months before. Networks will approve the ad script, with lawyers also working on that process. Networks have the right to reject an ad from an agency. The last thing you want, and it's rare, is to send an ad for the Super Bowl to a Network and they rejected it. Agencies start working on Super Bowl ads in August of the previous year, and it is about a 6 month process. A client is spending $7 million with the net work to buy a 30 second spot during the Super Bowl. After the initial meeting, the creative team spends 3 to 4 weeks writing the first draft of the spot. In September Rich and his team would present the script or Scripts, could be three to the client. In the presentation will be Rich, his partner, his boss, meeting with the client team which could be 3 to 4 people. Rich and his team has created six Super Bowl ads. Ads are initially filmed in November, or about 2 1/2 months before the Super Bowl. Sometimes, though an ad could be filmed as late as New Year's. Many people plus lawyers review Scripts and there are multiple revisions throughout the process. The final script is put together before filming. Lawyers and clients are looped in throughout the process and approving the script. Once you have approved Scripts you go out and you hire a Director and a production team to make the commercial. The Director would then be responsible to create a treatment and may be a storyboard for the commercial. The ad agency has a producer who works with the production company and Director to get the process going. There's also a line producer who is on site during a commercial shoot keeping the process moving. At an actual commercial shoot there might be a production team that could be upwards of 100 people plus actors and extras who are in the ad. The agency will send 6 to 10 people, as well as the client probably has 3 to 7 people also at the shoot. Seg 4 After a commercial is filmed goes into post production. This involves editing the commercial, possible re-shoots, and post edits. This is also where computer graphics and digital effects are added to an ad as well as music and sound. Special effects and computer graphics are very advanced where you can change backgrounds within an ad. Amount of special FXs all depends on the budget of the commercial. Rich has been involved in commercials filmed at multiple NFL stadiums where there could be as many as 100 extras to sit in a crowd. Usually when you create a Super Bowl, the agency and client are in agreement on what they're trying to accomplish. The most likely goal is brand buzz. You know you have a successful Super Bowl ad when it's a crowd pleaser, people are entertained, and they are talking about it the next day. The goal of any great Super Bowl ad is to be memorable and entertaining. Again clients are spending a lot of money, $10 million for this process. $7 million with the NFL and Network to air the ad, and a $3 million production cost. You're hiring actors, production teams, possibly celebrities and athletes. There is a lot involved in a 30 second ad. Rich said the script needs to be extremely tight. A 30 second ad would have 30 frames in it and every frame Hass to be thought out & timed, and accounted for in the script. BRT Sales / Marketing: https://brt-show.libsyn.com/category/Sales-Marketing-Networking-HR BRT Hollywood: HERE BRT Business: HERE Investing Topic: https://brt-show.libsyn.com/category/investing More - BRT Best of: https://brt-show.libsyn.com/category/Best+Of Thanks for Listening. Please Subscribe to the BRT Podcast. 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Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more… BRT Podcast Home Page: https://brt-show.libsyn.com/ ‘Best Of' BRT Podcast: Click Here BRT Podcast on Google: Click Here BRT Podcast on Spotify: Click Here More Info: https://www.economicknight.com/podcast-brt-home/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/ Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. 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Als ich mir das Buch "Ready, Fire, Aim" von Michael Masterson bestellt habe, hatte ich keinerlei Erwartungen, inwiefern mir das Buch etwas bringen würde. Nachdem ich das Buch aber jetzt gelesen habe, kann ich sagen, dass das Buch zu einem wahren Geheimtipp geworden ist. Vollgepackt mit detaillierten Einblicken und Expertenratschlägen zeigt Michael Masterson in seinem Buch einen 1A Leitfaden für Unternehmer. Für mich ist das Buch wie eine Blaupause für jeden geschäftlichen und finanziellen Erfolg. Daher habe ich für dich meine 5 Learnings zusammengefasst, sodass du auch das Erfolgsrezept von Michael Masterson für dich nutzen kannst. → Neues LinkedIn-Training (30 Min) verfügbar - jetzt ansehen: https://www.leadersmedia.de/journey → Folge mir auf LinkedIn: https://www.leadersmedia.de/robert → Jetzt Accelerator sichern: https://leadersmedia.de/accelerator * Mehr erfahren unter: LinkedIn: https://www.linkedin.com/in/robert-heineke Website: https://www.leadersmedia.de E-Mail: consultants@leadersmedia.de
“Non c'è mai stato un momento migliore per avere una carriera di successo nel copywriting.”Questa affermazione è vera, ma contiene un paradosso.Internet - grazie alle basse barriere all'ingresso - ha consentito l'entrata in scena di una nuova generazione di marketer, scrittori pubblicitari e aspiranti tali.Agli albori del 2023 sembra però che la nuova faccia di internet - l'intelligenza artificiale (nella forma di ChatGPT-3 ma non solo) sarà in grado di toglierli di mezzo quasi tutti.Eppure l'IA è poco capace di architettare materiali persuasivi, che si adattano alla psicologia di altri lettori umani.O perlomeno, è uno strumento inutile se non è messo in mano a dei copywriter navigati. E i copywriter più esperti non sono quei ragazzini che si improvvisano dopo aver comprato una formazione farraginosa - talvolta ingannevole - la cui popolarità è (purtroppo) in continua crescita.E, vale la pena rimarcarlo, non ci può aspettare granché da chi non ha il feedback di Senior Copywriter, e non ha fatto anni di pratica sul campo.Soprattutto, non basta leggere Cialdini e Hopkins per dirsi copywriter e avere capacità di portare risultati ai clienti nel 2023. Anche per questo è arrivato il momento di introdurti a Mark Ford, vero maestro di business e copywriting di cui in Italia nessuno ha mai parlato. Ford è un vero imprenditore seriale.Ha infatti creato da zero o è stato socio di oltre 10 aziende cresciute da 0 a oltre 50 milioni di fatturato annuo in breve tempo.Tra le creature di Mark c'è anche AWAI, la prima scuola online per scrittori freelance.Con lo pseudonimo di Michael Masterson ha pubblicato diversi libri. Fra questi spicca The Architecture of Persuasion. Capolavoro che in sole 121 pagine indica la via maestra per scrivere lettere di vendita persuasive. Ecco perché “Il Baffo” Andrea Lisi ha creato una nuova serie speciale incentrata sull'opera di Ford per gli studenti del Club.E oggi ha deciso di offrire agli ascoltatori del Podcast un estratto della prima puntata.L'episodio contiene alcuni insegnamenti e consigli avanzati che ti aiuteranno a comporre messaggi commerciali d'impatto.Bando alle ciance dunque, buon ascolto!*** Se vuoi conoscere a fondo gli insegnamenti di Mark Ford e di altri mostri sacri del copywriting - come Ogilvy, Schwartz, Halbert e Collier - iscriviti al Copy Persuasivo® Club.Unendoti alla membership più avanzata sul copywriting in Italia, hai accesso esclusivo alle Serie speciali a dedicate a loro.Ma, il Club è molto altro.Al suo interno trovi oltre 200 ore di formazione su marketing SfornaClienti e scrittura persuasiva, aggiornate puntualmente ogni mese. Inoltre - e scusa se è poco - hai accesso diretto alla consulenza del Baffo.Per gennaio siamo al completo. La buona notizia è che hai ancora una possibilità di entrare a febbraio - se richiedi ADESSO il tuo colloquio selettivo.Clicca qui per saperne di più: https://club.copypersuasivo.com/ Ecco una piccola anteprima della puntata di oggi:[3:51] Chi è Mark Ford AKA Michael Masterson. I suoi successi professionali e il contributo impagabile che ha dato al marketing diretto.[7:36] Il libro che contiene la formula con cui Ford ha portato oltre 10 aziende da zero a 100 milioni in meno di 7 anni.[14:42] Le fondamenta delle tue argomentazioni persuasive. Ecco cosa abbiamo imparato in 2300 anni di civiltà.[22:17] Studi una quantità pazzesca di videocorsi su marketing e copywriting, ma continui a fallire nel business? Ecco il motivo.[29:26] I 2 livelli su cui si realizza ogni vendita efficace. Perché dovresti affrontare il processo con una mentalità "agnostica". [32:48] I 5 elementi che formano una lettera di vendita.►► Hai comprato libri e corsi di marketing, ma non sei ancora riuscito a impostare un sistema efficace di acquisizione clienti per la tua attività? Ecco come creare e mettere in moto la tua Macchina SfornaClienti in soli 3 mesi:https://www.copypersuasivo.com/psi ►► Hai un'azienda e vuoi smettere di stressarti in azienda 16 ore al giorno, studiare di notte libri e corsi dei “guru” e sprecare tempo con falsi clienti a caccia di sconti? Scarica la nostra Guida Salvavita per Imprenditori Imbruttiti (gratis) su:https://marketingpersuasivo.com/►►Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)
It's that time of the year–2023 is about to begin! People around you, and maybe even you, are preparing a gazillion new things they will do. But guess what? None of them will stick! In this episode, Tom will share his strategies and tactics for getting things done, for changing his behaviors and habits that enabled him to achieve success, and it had nothing to do with making resolutions. He also shares examples of how he used those habits to change his life, and you can do it, too. So enjoy the final 2022 episode of the Remote Millionaires podcast, and get ready to achieve atomic success in 2023!If you're interested in building a Digital Agency, join the Remote Millionaires Program. Go to: https://remotemillionaires.com/“If we really want atomic change in our success, it all starts with very small changes out of the gate, and I've since used this idea and process to get over those times that I just don't feel like doing something or I'm procrastinating.” (4:55 Polished audio)- Tom Gaddis In This Episode:Why you need to stop preparing your New Year's resolutions, and what you should do instead Developing the habit of prospecting (it's the same method Tom used to get his first 14 clients)How to instill tiny success habits that will dramatically improve your life and your business (you just have to start doing one small thing)And much more…Resources:Atomic Habits by James Clear - https://jamesclear.com/atomic-habitsOne Small Step Can Change Your Life: The Kaizen Way by Robert Maurer - https://www.amazon.com/Small-Step-Change-Your-Life/dp/076118032XTiny Habits by BJ Fogg - https://tinyhabits.com/book/Ready, Fire, Aim by Michael Masterson - https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024If you prefer a video version, subscribe to the Remote Millionaires YouTube channel: https://youtube.com/@remotemillionairesRemote Marketing Agency Owners by Offline Sharks & Remote Millionaires: https://offlinesharks.com/groupRemote Millionaires Application: https://remotemillionaires.com/applyHere's an Insane Offer for Just $1: https://offlinesharks.com/onedollarplusConnect with Tom Gaddis:Website: https://remotemillionaires.com/Facebook: https://web.facebook.com/remotemillionairesInstagram: https://www.instagram.com/remotemillionaireslifestyle/
Christmas is just a few days away. Are you feeling festive or stressed out because you don't have enough money to buy gifts? For many people, the holidays are a significant source of stress, especially for someone with limited funds. But what if you can change your situation and achieve financial prosperity? Do you want to know how to do it? Of course, you would! In this episode of the Remote Millionaires Podcast, Tom recounts the days when he had little money and how he felt about it. But he doesn't end there. Tom goes on to share how he learned “the trick to money,” which was inspired by the book “The Trick to Money Is Having Some” by Stuart Wilde. So if you want to break free from scarcity, listen up and discover the trick to getting it right with money and the actions you can take to live a life of your design without ever having to worry about money.If you're interested in joining the Remote Millionaires Program, go to: https://remotemillionaires.com/Got any questions? Feel free to email tom@tomgaddis.com“Money is attracted to other money. That's why you see people when they're successful, they seem to get more successful, right?” - Tom Gaddis In This Episode:Are the holidays a stressful time for you?Can you wish your way to having lots of money?What is your relationship with money? The difference between being broke and poor and how to avoid being poorTips to get it right with money and taking action to set goals and achieve financial prosperityAnd much more…Resources:The Trick to Money Is Having Some by Stuart Wilde - https://www.amazon.com/Trick-Money-Having-Some/dp/1561701688Think and Grow Rich by Napoleon Hill - https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331Ready, Fire, Aim by Michael Masterson - https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024If you prefer a video version, subscribe to the Remote Millionaires YouTube channel: https://youtube.com/@remotemillionairesRemote Marketing Agency Owners by Offline Sharks & Remote Millionaires: https://offlinesharks.com/groupRemote Millionaires Application: https://remotemillionaires.com/applyHere's an Insane Offer for Just $1: https://offlinesharks.com/onedollarplusConnect with Tom Gaddis:Website: https://remotemillionaires.com/Facebook:
What does pizza have to do with running a business? Tom will answer that for you today. But this episode is not about the Italian dish that has become many people's favorite. Instead, it's about a different kind of pizza and the realization Tom recently had while enjoying a fantastic family trip from the beaches of Maui to the snowy mountains of Utah. While learning how to ski, Tom recognized that the lessons could be used to find success in your business. So if you're interested in knowing what skiing and running a business have in common, grab a cool drink and listen to today's episode of the Remote Millionaires Podcast.Got any questions? Reach out to: https://offlinesharks.com/support or email tom@tomgaddis.com“To actually produce revenue, you have to do the revenue-producing activity. There is no other way around it.” (6:19)- Tom Gaddis In This Episode:The first thing you have to learn when skiing for the first timeHow is learning to ski similar to becoming an entrepreneur? What do you have to focus on when getting your business off the ground?The biggest issue with every aspiring entrepreneur that stunts their growthAnd much more…Resources:Ready, Fire, Aim by Michael Masterson - https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024If you prefer a video version, here's the link to the Remote Millionaires YouTube channel: https://youtube.com/@remotemillionairesRemote Marketing Agency Owners by Offline Sharks & Remote Millionaires: https://offlinesharks.com/groupRemote Millionaires Application: https://remotemillionaires.com/applyHere's an Insane Offer for Just $1: https://offlinesharks.com/onedollarplusConnect with Tom Gaddis:Website: https://remotemillionaires.com/Facebook: https://web.facebook.com/remotemillionairesInstagram: https://www.instagram.com/remotemillionaireslifestyle/
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (High-Velocity Copywriting)
Michael Masterson is the Managing Director of Everedge. Everedge is a global advisory and transaction firm specialising in intangible assets. An intangible asset is 'any asset that you can't kick with your shoe'. What does this mean for you? What levers can you pull to maximise value and reduce risk in your business (both inversely correlated)? Where is there true value in your business? What are your intangible assets? Tune in to this amazing thought-provoking podcast to find out more.See omnystudio.com/listener for privacy information.
Michael Masterson is the Managing Director of Everedge. Everedge is a global advisory and transaction firm specialising in intangible assets. An intangible asset is 'any asset that you can't kick with your shoe'. What does this mean for you? What levers can you pull to maximise value and reduce risk in your business (both inversely correlated)? Where is there true value in your business? What are your intangible assets? Tune in to this amazing thought-provoking podcast to find out more.See omnystudio.com/listener for privacy information.
Want to know the formula to limitless growth, wealth, and success? Nic Korvessis joins Vikram in this new episode of Limitless MD to talk about the 7-figure growth pyramid, a strategy that gave him the upper hand when it comes to scaling his business and helping other businesses achieve exponential growth. The pyramid of growth is composed of 3 tiers. These tiers are different phases of growth that one has to go through. The pyramid of growth is a proponent of taking action instead of making excuses. If you want to keep growing, the only thing you need to create is the fountain of wealth that just keeps flowing. “Take action. Take imperfect action, that's the biggest thing anyone can do.” - Nic Korvessis In This Episode: - Welcome back to another episode of the Limitless MD podcast - Here are the highlights of what Scale Lab does and who its target market is - This is the biggest thing Nic can take you as he leverages the "pyramid of growth" - This is the #1 thing medical doctors can do if they want to exponentially scale their income to a 7 figure - Learn how to effectively "hook" people through a blank post - "If you're gonna get anything right, this is the one thing you wanna get right..." - Here's the key to constructing an irresistible offer people find it hard to say no to - Learn the easiest way to increase engagement - Here are the strategies to grow your market organically - This is the kind of mindset that separates successful people from unsuccessful people Resources Mentioned: - https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 (Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson) - https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 (Essentialism: The Disciplined Pursuit of Less by Greg McKeown) - https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 ($100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi) - https://www.sps186.org/downloads/basic/807350/TheHeroJourney.pdf (The Hero's Journey by Joseph Campbell) Resources: - https://limitless-md.mn.co/ (Join our FREE group coaching program: the Physician Wealth Accelerator) - https://vikramraya.com/programs/ (https://vikramraya.com/programs/) - https://vikramraya.com/ (Sign up to my email list) - Apply to work with Vik and book a clarity call https://www.theultramd.com/go?fbclid=IwAR1fp5TQt4aCSu_2EWu2sKZd3HumrHKOVePwFlPQC-2aYLgCAsm7_MHY69c (here) Connect with Vikram: - https://vikramraya.com/ (Website) - https://www.instagram.com/vikramraya/ (Instagram) - https://www.facebook.com/Vikramrayamd (Facebook) - LinkedIn - https://www.youtube.com/channel/UCdq9M-kD0L2hy1UlfOK-hwQ (YouTube) Connect with Nic Korvessis: - https://www.korvessisx.com/home (Website) - https://www.linkedin.com/in/nicolaskorvessis/ (LinkedIn) - https://www.instagram.com/nicolaskorvessis/?hl=en (Instagram) - https://www.facebook.com/korvessis/ (Facebook) - https://www.youtube.com/channel/UCD8cvODCRbncCPUzwKE5eWA?view_as=subscriber (Youtube) - Email: nicolas@korvessisx.com Special Thank You to Music Provided by Music Libraryhttps://soundcloud.com/music-library-non-copyrighted-sounds/300-violin-orchestra-jorge-quintero-copyright-and-royalty-free ( https://soundcloud.com/music-library-non-copyrighted-sounds/300-violin-orchestra-jorge-quintero-copyright-and-royalty-free)
Intrinsic and extrinsic motivation, which is better??? Take Action and you will find out! 3 great books reviewed: "Talk Like Ted" by Carmine Gallo, "Moonwalking With Einstein" by Joshua Foer, and "The Pledge" by Michael Masterson
In this episode, Sean chats with Rachel Pedersen about why you need to be on tiktok & 3 tips to start easy! ****** Join us for the #1 video marketing conference in the US for entrepreneurs
What are the secrets to building a successful multifamily business? In this episode, Charles Dobens joins our podcast to share his wealth of knowledge as a multifamily investor and real estate lawyer with more than 20 years in the industry. He is the founder of the Multifamily Investing Academy, which provides education and resources to aspiring multifamily property owners. He discusses his experience during the market crash, practicing law and learning from the mistakes of his clients, and then later expanding into coaching other investors. Listen in and learn the do's and don't's straight from the multifamily mentor. [00:01 - 04:07] Going All-in In Multifamily Charles talks about investing and why he went back to his law practice This is what he learned from being a lawyer to investors His goal for the next 10 years is to do 1000 properties with his students [09:40 - 17:59] Market Crash and Money Matters Why did Charles and his team got caught up in the market crash? The type of financing that Charles is afraid of A problem that investors may face during a resale when the interest rate goes up Being conservative in rental increases is key Find out why he believes that the real estate space is overbuilt Charles' insight on assumptions How to take advantage of replacement reserves There's always a third party at the negotiating table Losing his earnest money and experiencing phantom leases [18:00 - 19:52] Adding Value As A Mentor His past mistakes help keep his clients and students away from bad deals Investing with his students' using his own money [19:53 - 24:42] Closing Segment What Charles is curious about and looking forward to right now These are the books Charles recommends Reach out to Charles! Links Below Final Words Tweetable Quotes “It's really not any type of financing. It's just not underwriting conservatively enough, not stressing your underwriting, such that your deal is going to survive if cap rates start to release and when interest rates start to go up. If your deal can't survive that, you might want to just sit back and wait.” - Charles Dobens “If you have to do an interest-only just to make your numbers work, and then you're going to, you know, convert in three years or so none. No, no, don't do that. You're overpaying for the property. I know you can fix anything on a multifamily deal except overpaying for the property.” - Charles Dobens ----------------------------------------------------------------------------- Connect with Charles! Check out the Multifamily Investing Academy website if you want to learn more about MultifamilyOS. Follow Charles on LinkedIn, too. Resources Mentioned: Zelman & Associates Ready, Fire, Aim by Michael Masterson Willpower Doesn't Work by Benjamin Hardy 2030 by Mauro F. Guillen Big Shifts Ahead by John Burns, Chris Porter Connect with me: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns. Facebook LinkedIn Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me → sam@brickeninvestmentgroup.com Charles Dobens 00:00 If you buy a property on an assumption, you're doing that seller a huge favor. That guy ought to be kissing your behind at the closing table to get... because one of the things about an assumption is the replacement reserves. So if this guy has been on the property for the last three to five years, and he's been banking the replacement reserves, you know, instead of using it to build up his collateral and protect the collateral, he's been banking it now he's got $100,000 in the replacement reserves. Intro 00:31 Welcome to the How to Scale Commercial Real Estate Show. Whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big. Sam Wilson 00:39 Charles Dobens is the multifamilyattorney.com, the founder of the Multifamily Investing Academy and the creator of MultifamilyOS program for entrepreneurs looking to build a successful multifamily real estate investing business. Charles, welcome to the show. Charles Dobens 00:56 Hey, thanks for having me, man. First of all, is that a real background? Or is that one of those virtual ones? I love it. You see, when I'm in my studio, I've got the real thing too. And I go back and I grab those books off the back, because, you know, and I hold them up. So yeah, that's cool. I like it. I like it. Sam Wilson 01:11 Thanks, man. You know, what it does, though, is that on days like today, where I walk in the office, and I set stuff on the shelf behind me? ... you don't have stacks of papers... you just reminded me that I got garbage on my shelf. Thanks for that. Charles Dobens 01:26 Yeah, I have.... Part of my program for my students is, you know, they get a virtual assistant. And so we do a virtual assistant meet up every Monday morning just to touch base with all my VA's. And, you know, I look at their backgrounds, I think, wow, those guys live larger than I do. They have beautiful places behind them like no, they don't. But they don't... Sam Wilson 01:44 Charles, there's three questions. I asked every guest who comes on the show: Where did you start? Where are you now? How did you get there? But tell me in less than 90 seconds. 01:52 Okay. Where did I start? Physically, geographically, I'm out here in the Boston area. Always wanted to own multifamily property, was running an insurance company, had about 35 employees, gonna put me in an early grave, hated it told my wife, I can't do this anymore. What do you want to do? I want to own apartments, went out there and started owning apartments, did incredibly well. Market crashed, kept some loss aome. That's when I started practicing law. I was a lawyer beforehand. But I was representing clients of mine, friends of mine, who are losing their property. And I realized, man, why did you buy this property in the first place? This property you'd never should have acquired because it's a dog. And then I thought, I realized that man, these people are being taught the wrong way to run multifamily, own and operate multifamily. And that's when I started coaching and mentoring. And I got to tell you, I own plenty of properties. I don't need to work. But this is my calling. I love helping people in this field with my law practice, with consulting, and I just got off the phone with one of my clients working on a deal. We're going to make an offer on a property today. I am just always involved in all my students' deals, making sure they do everything right every step of the way. And I want to buy 1000 properties for my students, meaning I want it or not 1000 units. I did that a long time ago. I want to do 1000 properties for my students over the next 10 years. And that is my goal. That's what gets me up in the morning and makes me run. Sam Wilson 03:17 That is awesome. I love it. 1000 properties without, you know, what is that eight per month, eight and a half? Charles Dobens 03:23 Yeah, and but the thing is, I started I've been doing this for 10 years, so I kind of a little head start on the 1000 goal. So, but you know, when I'm 82. When I hit 82 10 years from now, Sam, I want it to be, I'll be out 1000. Sam Wilson 03:37 That's awesome. I love it. Charles Dobens 03:39 If you do the math there, pal. 10 years from now I'm gonna be 82 that means I'm 72 today, right? Sam Wilson 03:44 I'm with you. I'm not gonna make any comments. Charles Dobens 03:47 I know, but what? You can't tell me I look good for 72? I mean, you should be saying... You know, what you're telling me now by not saying anything, is like... 72, yeah. Sam Wilson 03:56 Yeah, ridden hard and put away wet, Charles. That's what I'm thinking, buddy. Charles Dobens 03:59 That is such a Nashville expression foul. Sam Wilson 04:03 Hey, man, I'm here in the south. And I'm in Tennessee. Tell me about this. In '08, you owned apartments. You kept some, you lost some. What happened? Charles Dobens 04:11 Yikes. So that was how you got caught because you were able to make your debt payments all the way up until you couldn't refinance out of shorter-term debt. Charles Dobens 04:11 Man, the market crashed. You know, the thing is we bought them all the right way. At that time. You know, it was the height of the market. We never, never missed a payment on anything in all the time that we own the property. But the cap rates were compressed to begin with. And then when the market turned when Fannie and Freddie filed bankruptcy and the world collapsed, the cap rates started to inch back up and it's back up. And that's when we, you know, when the terms were done on some of these properties, we couldn't refinance, you know, we'd have to go back and raise more money just to refinance it, and we just, you know, non-recourse loans, which is the only way to go. We just dropped them on the bank's desk and, you know, shook hands and partner friends and you know, fortunately that's one of the nice things about multifamily investing is you know, all these other single-family homes owners were losing their shirts. It's a business. And we just moved on to the next deal, so... Charles Dobens 05:14 Right. And so, you know, that's what's going on. Now, you're looking at some of these cap rates and the compression of these cap rates and they can't compress anymore. Now we're starting to see inflation, interest rates go up, you know, and people's investment strategies right now, is only hoping the market continues to do what it's been doing for the last 10 years. And that's not going to you know, as Paul Moore says, trees don't grow to the sky. At some point, there's going to be an adjustment, and these people are going to get caught the same way I was. Sam Wilson 05:46 Is there any type of financing that you're afraid of right now? Charles Dobens 05:49 Oh, well, you know, you see these interest only's. And when there's no amortization, okay, that's fine. But you're seeing the interest rates starting to creep up. It's really not any type of financing. It's just not underwriting conservatively enough, not stressing your underwriting, such that your deal is going to survive if cap rates start to release and when interest rates start to go up. If your deal can't survive, that you might want to just sit back and wait. Sam Wilson 06:17 What are you on an exit cap? What are you having people plug in as a general number right now? Charles Dobens 06:24 Well, general number is about 10 basis points per year. So you know, if it's if you're going to hold it for five years, looking at least half a percent higher cap rate, that's a textbook, that's like just right out of the gate textbook. But what you have to think about is interest rates are going up. We already know that. Now, I see some of these gurus out saying no, that's okay. You know, you're locked in at this particular interest rate. It's not you that's going to have the problem. It's the person you have to sell the property to, right, that is the problem. And that problem is going to become yours. If they can't purchase that property at the valuation that you created your exit strategy at, you're going to lose. And you know, I tell you, I was, I don't know if you know Corneilous Cannon. And he has this event called the shark pool. And I'm one of the sharks where I evaluate other people's deals. These guys get on there and start talking about their portfolio and they're talking about this new deal coming up. And they see Yeah, we have a property in Lexington, Kentucky, blah blah, and I'm looking at on the screen. I'm looking at the properties. Wait a minute, what's that property right there? Oh, yeah, that's a property in Lexington. I said, Oh, and then the guy goes out and say, Well, yeah, we've really stressed it. But we don't feel as though interest rates will climb so much. That'll really devastate the property. We still think everything's gonna be fine. And I said, I just felt like the old guy. Okay, let me tell you a story. I said, back in 2008, a month before Fannie and Freddie went bankrupt. I purchased a 222-unit apartment complex in Lexington, Kentucky. And right away, Sam, you can see the both of their eyes, like bugged out, because they knew I'm talking about their property. I said, and they said to you buy Preakness, I said, I own that property right before it crashed. Nobody saw anything coming. I had to give that property back to the bank. And as I'm on the call the shark pool with them, I'm pulling up the costar report. And you can clearly see, I bought it for seven and a half million, gave it back to the bank, they sold it to somebody for 3 million a year later, that guy sold it to these guys like three years later for 7 million. So that guy between me and them walked away with 4 million bucks in the bank because he was patient, and he waited. And sometimes, you know, I look at that deal of like I lost my shirt on that deal. And this guy made 4 million bucks. It's crazy. Sam Wilson 08:43 What were those buyers other than paying 7 million bucks for, what are the things that did not take into account besides rising interest rates? Charles Dobens 08:52 Oh, wait, those people, the people that were on the shark pool? Well, oh, I don't know, when they bought it for the 7 million they could have bought it... If they bought it three years ago, four years ago, bravo. They're gonna make a killing on that property, good for them. But you know, if they bought it last week, they might have been paying top dollar for it and interest rates are on the climb. And you know, Lexington, Lexington is a good market, but it's, you know, a secondary, tertiary market. And so we got to sit back and wait, I hope they have a long... what you have to do. Okay, so getting back to your question about what the problem with loans today, the only thing that I would be very leery about whenever I'm looking at getting into any type of financing today is you need a longer-term than usual. Don't bring me a three or five-year deal. I'm not interested. You know, not only that, but some of the investors that I work with aren't interested either because they're looking for places to park their money right now to take advantage of what's going to happen with inflation. Sam Wilson 09:45 Right. And I guess that would eliminate you, you know, from the ever very popular bridge debt that people are using right now. Charles Dobens 09:52 Yeah, you know, but that's okay. Bridge debts. Okay. If it's a true value add if you're just trying to do bridge debt just to get into the deal. No, no, no, no, that's not the way to do this. I mean, if you have to do an interest-only just to make your numbers work, and then you're going to, you know, convert in three years or so none No, no, don't do that you're overpaying for the property. I know you can fix anything on a multifamily deal except overpaying for the property. So just don't do it. You're better off walking away, waiting a couple of years and picking up that type of property on when somebody else loses their shirt on it. Sam Wilson 10:24 Yeah, which may yet happen other than putting in a 10 basis points a year what you said is just a bare minimum as an increase in the exit cap rate. What other things are you guys underwriting? What things are you doing? You feel like you're unique that your underwriting, they're kind of keeping you guys out of potential hot water? Charles Dobens 10:40 You know, one of the things is being a lot more conservative on the rental increases, I'm going to sticking around to 3% is going to be the top number. You know, and if you listened, I did a podcast with Ivy Zelman. The woman is brilliant. She saw the 2008 crash coming. I had her on my podcast, I said it you know, this is different than 2000. And we're not going to have the same problems we had back in 2008. And I said it's you know, we have much more sound underwriting, the demand for our product is so high. And then she just kind of laid me flat which says we are already overbuilt. And I said I'd be Wait, what Whoa. I mean, I've got a waiting lists. You look at all these properties, 100% occupancy. This is a note we are already overbuilt. If you go look at all the starts that are on paper that are supposed to happen in the next three years. It exceeds demand. And we are already overbuilt. And like wow, okay. That's interesting. And yeah, so she kind of like laid me flat with some of the statistics that she had Zelman associates.com. And, yeah, it just hurt what she said made me open up my eyes. And one thing that she said, Sam, that just as a.... she says, all of these homes, there's high demand for homes where you know, you're bidding way over price. The reason why this is happening is many of these home purchases are not first home buyers, or first homeowners, meaning these are their second homes, and sometimes their third homes. And so these people are buying homes now, they own three homes, and I own three homes sitting there listening to tell me the story. And I'm thinking to myself, Wow, and when the market changes, when interest rates go up, when things started to tighten up, you're gonna see people starting to dump those second and third homes to protect themselves. And that's when it's going to come really home to roost. Sam Wilson 12:23 Right? Yeah. When the market gets flooded with inventory. Yeah, back to the old days, supply and demand, it's gonna hurt us all. So absolutely. Tell me about a time or money mistake you've made? Or maybe it cost you both time and money. Charles Dobens 12:38 Okay, let me see. So many of them. But you know, one thing that I found out the hard way early on in my multifamily world, was how assumptions work. If you buy a property on an assumption, you're doing that seller a huge favor, that guy ought to be kissing your behind at the closing table to get... because one of the things about an assumption is the replacement reserves. So if this guy has been on the property for last three to five years, and he's been banking the replacement reserves, you know, instead of using it to build up his collateral and protect the collateral, he's been banking it, now he's got $100,000 in the replacement reserves. Do you know what happens that money at the closing table? Sam Wilson 13:26 Becomes his. Charles Dobens 13:27 It's his. And you know, what you have to do? Sam Wilson 13:29 Put in the replacement reserves. Charles Dobens 13:31 That just... if you were doing a new money purchase, would you have to do that? No, you wouldn't have to come up with another $100,000. On day one, just because this guy didn't spend a dime on his property for the last five years. That's crazy. So I make sure now in all my letters of intent, that one of the things if it's an assumption is the seller has to spend that reserve down to zero or transferred to me at closing. That's the number one thing. And the other thing too is. The problem with assumptions is when you're negotiating an assumption, there's always a third party at the negotiating table. And sometimes that third party is silent, right up until the closing date. So on one assumption that I did I negotiated was 12% down. All I had to come up with was 12%. And that, what a great negotiator, I am looking at me go. And my returns were phenomenal. Two weeks before closing, the bank comes back and says, Hey, we noticed that you're putting only 12% down, that's not going to work for us. You need to put more skin in the game, you need to put down 20%. And I was like, Well, how can I do that? I've got a contract. I've got a purchase price. You've got a fixed mortgage amount. The difference is only 12%. Where do you expect me to put this 8%? They said, great question. You know what we are, we're a bank. And you're going to put it with us. And you are let it sit there and it's just going to sit there you can't spend on the property. We just want that there. And so I had to come up with an additional eight percent two weeks before the closing, I lose my earnest money. And that was, you know, had I known, if I had to do the assumption, if I didn't have to do the assumption, everything would have been fine. But because I had to do the assumption, I had to come up with that extra money that just sat in a bank account, I mean, it just killed the cash on cash return, because it's additional money in with no return on it. And it was a terrible deal. And the other thing, too, is, you know, so now I have a provision to protect myself in my off LOIs, that state, if the bank changes any of the economic terms, I get to walk, right, here's the thing about this, Sam, is that you go back and you read any contract with a bank, any mortgage, and any note, it clearly states the deal will be is assumable with no change in the economic terms, it says that right there. But you know who the third party is at the table? It's a bank and banks change contracts every time, anytime they want. So that's something that I found out very early on, and that cost me a lot of money. It killed the deal for me. Yeah. So that lay on top of that. Oh, here's another one. Let me give you another one. Same deal. And because this assumption went on for five months, the bank just dragged their feet. It was Wachovia. Okay, do you remember the nickname from Wachovia? No, walk all over? You walk all over you? Yeah, right. That's why they're no longer in business. So it took them forever. But here's the mistake I made early on in a contract is that I was only allowed to inspect the property in the first 30 days. After that, I'm done. I can't inspect it anymore. So for the next four months, whatever happened on that property, I couldn't go on and see it. So now my contract, say, Hey, I got to see it right up until the end, right after the closing date, I can get in there. And so we kept getting from him certified rent rolls, showing that the property was 96% occupied right up until the closing date. 30 days later, I'm calling up my property management company screaming saying, Hey, guys, you gotta go knock on doors, you've only collected 50%of the rents this month, I need more. He goes, Charlie, there's no money left to collect from I said, No, there was 96% occupancy when we took over Charlie, I've never seen a case of fraud so badly in my life. And I said, Wait a minute, you can't just throw out the term fraud, you got to give me some evidence. He said, Charlie, I found the evidence for you. And they faxed me over eight leases. And these eight leases, you could tell that the previous property management company had taken these leases and just photocopied them, because the same white out was in the same place on all eight, and three of the eight, they forgot to change the name of the property for my property. And it was the name of a property that the owner owned down the street. So that was a perfect example of phantom leases. The property never recovered. That was a disaster. So yeah, thanks for bringing that back up. Sam, I really appreciate you making me walk down that memory lane, buddy. Sam Wilson 18:00 You know, but those are the things that I think there was a value in having a mentor having a coach having someone looking over your shoulder doing this. I don't know how many hundreds of 1000s or millions that may have cost you. But it's that one mistake that I think that's all you need when you bring somebody like yourself on board to say, Hey, buddy, don't do that. Charles Dobens 18:20 Yeah, absolutely. As Bill Gates: success is a lousy teacher. And if I'm able to keep my clients, my students out of bad deals, and they do everything right. And, you know, part of what I do with my students is I remove the exuberance from the decision making, you know, they're all excited to read that oh, well, let's do this is gonna be right as it now this one's a bad deal. No, you don't understand. Oh, yes, I do. Oh, yes, you know, so that's the key. Sam Wilson 18:49 Right. And so on that front, are you strictly doing, you know, the coaching and helping your students? Are you also an active investor yourself? Charles Dobens 18:57 Oh, yeah, I'm an active investor. But the thing is that I invest my students' deals, but I use my own money. I don't cut a deal where, you know, like, if I, you know, you hire me on I keep a certain percentage of the deals that I do for your No, no, that one could get me in big trouble with the bar association because even though I'm not their attorney, I still have to, you know, live by the canon of ethics of a lawyer. And if I can't give objective, legal advice or advice, if they know that the advice I'm giving them is contingent upon whether I'm going to get paid or not, then you know, any advice I give is construed, could be construed as bad advice, because it's not objective. I have to always remain objective, arm's length. So I but I do invest in some my students deals, I see some good ones. And I definitely want to get my money in on those deals. So yeah. Sam Wilson 19:45 For sure, I mean, that's the two things that this industry revolves around, deals and money, and, you know, when you find a good deal, it's time to get in. What's something you're curious about right now? Charles Dobens 19:55 Oh, you know, I guess the thing that I'm most curious about is the future are, you know, I'm excited about I love that... Dan Sullivan has a saying he says old is your desire for days in the past is greater than your desire for days in the future. And I think about when the doctor came in and told my dad at 82 years old that he was you know, he had like 24 hours left. His first reaction was, darn it. I just wanted 10 more years. And I like man, that's the attitude I want to have on my deathbed. I was like, Man, I just want to keep going. I'm having too much fun. So I'm curious about the future. I'm so looking forward to it. You know, whatever God gives you. I love that saying the first casualty of 911. from the floor, Fire Department in New York. The first firefighter was the chaplain. I mean, this is how they're saying it. He was hit by debris. And they said, you know, on his eulogy, they said, he said, You want to make God laugh. Tell him what you're going to do tomorrow. Yeah. Sam Wilson 20:52 Right. Yeah, that's pretty good. I love it. Tell me a book you're reading right now. Charles Dobens 20:56 I'm reading so many of them. So I do audible. I have Book of the Month Club for my students. We're having it this past coming up. It's an oldie but a goodie. It's Ready, Fire, Aim by Michael Masterson. And it's, I tell you that one is... I watched so many... I teach my students that multifamily is a sales and marketing business. And I set them up with a CRM with 1000 properties in it in their marketplace, I set them up with a VA, I give them all the tools to be a success. But they have to understand that if they don't realize that their job is sales and marketing, they'll never make it in this business. And the whole thing that Michael Masterson talks about is, you know, so many new entrepreneurs are so concerned about their website, about the logo, about the business cards, and they never think about who the customers. And so that is from Ready, Fire, Aim. That's that one I just did right now willpower, and what's the one on willpower by Benjamin Hardy can't remember the full title. But that's a good one. That one teaches you that willpower has less to do about you than it does about the environment that you're in. So set yourself up in an environment that you can achieve success. Another great one that I'm doing is Mauro Guillén, this one... You hear me talking about multiple books, I'm switching at Audible all the time going back and forth, especially because you take a book like 2030 by Mauro Guillén, this is like the follow up to Big Shifts Ahead, which is another great book, but Big Shifts Ahead was written from for the period about 2015 to 2025, talking about what's going on in the marketplace, I had that that author on my podcast as well. So obviously, we're coming up to 2025, the next book behind is 2030. And the thing that he says in that book, which I so agree with, is that the definition of an entrepreneur is virtually the exact same definition as an immigrant, when you look at the two that I mean, that's why for this country to survive, with all the trillions that we're spending, the only way we're able to survive this ridiculous spending program from our government. The only way is by bringing on having a very exuberant immigration policy, bringing in the best and the brightest from around the world. That's the only way this country is going to survive. Otherwise, we're just going to implode I can keep going, man, I got so many great books. I'm always grabbing you know, little kernels out of them. But those are the three that this so far this week I've already been into. Sam Wilson 23:18 Absolutely love it. Charles, thank you for your time today. I've had an absolute blast learning how you coach your students, you taking the time to really, you know, tell us the hard learned, hard earned mistakes, what those have taught you, and how not to repeat them. You know, you've given us obviously some great reading material there and yeah, man, I've certainly really enjoyed this conversation so... Charles Dobens 23:41 So did I get a shirt? Did I qualify for a shirt? Sam Wilson 23:43 You did. Charles Dobens 23:49 I bet you you look awesome. Sam Wilson 23:53 Charles, if our listeners want to get in touch with you, what is the best way to do that? Charles Dobens 23:56 mutifamilyos.com, Multifamily Operating System but the website is multifamily os.com tracked me down there and we can chat more or multifamilyinvestingacademy.com. That's the parent agency of the multifamily OS program. And the best way to get a hold of me. Sam Wilson 24:12 Awesome, Charles, thanks for your time. I appreciate it. Charles Dobens 24:15 Thanks, Sam. Good to see you, man. Sam Wilson 24:16 Hey, thanks for listening to the How to Scale Commercial Real Estate Podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts, whatever platform it is you use to listen, if you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories so appreciate you listening. Thanks so much and hope to catch you on the next episode.
Today we're reviewing the book, Great Leads by Michael Masterson and John Forde. Listen now! JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks
Identifying a business opportunity can be difficult, especially if you don't know what the market looks like. One way to identify a problem is to think about a need or problem and devise a solution for it. For example, if you struggle with time management and find yourself constantly forgetting things during the day, there may be an opportunity to create an app to help manage your schedule. Join today's conversation where Steve Schindehette joins us. Steve identified a problem with most garages. He thought of a product that could make people's lives easier or less stressful, and that's where ARackAbove was born. Over the years, the business has grown to a six-figure empire. Steve is the creator and dual patent holder for ARackAbove. ARackAbove is a stable, free-standing overhead garage storage system that does not require permanent mounting and assembles without tools. It adjusts to fit ANY SIZE and quickly creates 80 sq ft of overhead garage storage in 30 minutes. Give Your Car's Their Garage Back! Tune in! During this episode, you will learn about; [01:13] A bit about Steve Schindehette and what he does in his space [01:46] How his business idea came about [03:01] Hundreds have a similar problem. Make it a business [08:53] How Steve's entrepreneurial journey began and progressed [11:57] His best business decision was to stop procrastinating and get started [16:47] Avoid this decision in business. It cost Steve dearly [21:47] His decision-making formula you can copy and implement [25:35] Rapid Fire Round [25:43] The best business metric- Goals [26:28] Does he mastermind with other entrepreneurs? [29:17] If he lost it all in one day, what would he do? [30:06] How you can connect with Steve [30:43] Episode wrap up and calls to action Notable quotes“You will never think outside the box until you become miserable.” “Problems are the building blocks of any business.” “Every time you accept a failure and bounce back, you will always come out bigger and stronger.” “Don't just sit there and hesitate. Execute with what you have.The pattern will make sense along the way.” Book recommendationReady, Fire, Aim Zero to $100 Million in No Time Flat by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 (https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024) Let's Connect! Steve Schindehette Website:https://arackabove.com/ ( https://arackabove.com/) LinkedIn:https://www.linkedin.com/in/steveschindehette/ ( https://www.linkedin.com/in/steveschindehette/) Pinterest: https://www.pinterest.com/ARackAbove/ (https://www.pinterest.com/ARackAbove/) YouTube: https://www.youtube.com/watch?v=fH0zvUaT75A (https://www.youtube.com/watch?v=fH0zvUaT75A) Cell Phone: (407) 474-1214 If you liked this episode, please SUBSCRIBE to the podcast and drop us a FIVE-STAR REVIEW. We appreciate you, and your support enables us to keep bringing you the goods on the show!
In this podcast, I share the top 3 insights I took from Ready Fire Aim by Michael Masterson that can radically transform any business. These insights took me from a failing business to exponential growth, and when left unchecked, can be the biggest mistakes we make as entrepreneurs.
I know that so many of us as business owners can be intimidated by systems (raising my hand on that one!). This is why I'm so excited that the amazing Katrina Young joined us for this episode. Katrina is a Multi-award-winning consultant and specialist who works with organisations, corporations, SME's, and business owners to design and build digital, tech, and innovative growth systems. Speaking with Katrina has me absolutely inspired by how systems can make space for more YOU in your business! Listen for some chat about how to leverage tech in your favour, creating systems that prevent burnout by enabling you to not be the only asset in your business. With a plug and play approach, tech can create room for the human side of your business and bring ease to your moneymaking. Katrina also shares her story and a bunch of insight on high ticket offers and giving yourself permission to keep learning and building. Definitely one not to miss! About Katrina: Named as one of the top 40 Digital UK Women to watch 2020, Katrina is a Business Consultant, Online Innovation /Technology Enabler, Digital Transformation and Marketing Specialist. With over 23 years of extensive experience as a Marketing Strategist, PMO Manager, and Digital Business Transformation Analyst, Katrina supports brands to market their services, monetise their digital assets and content to engage and aggregate content to their audiences through lead generation and automated sales funnels. You can find Katrina at https://www.katrinayoungconsulting.com/blog https://twitter.com/KYConsultingD https://www.facebook.com/katrinayoungconsultingdigital/ I also mention my upcoming event Gimme More, a day of workshops to get you inspired by just how much money you can make! Gimme More will be live on 31 January, with a replay available. Check out all the info and sign up here: https://www.raydodd.co.uk/gimme-more QUOTES KATRINA: “We need to stop attaching our self-worth to our products and services, and more to our expertise and knowledge.” KATRINA: “Some people say, ‘I just really want to have a high-ticket offer'. And I'm like, it's not linked to who you are or your self-esteem - it's like what they get at the end of it. And then they brainstorm the package with a whole different mindset.” KATRINA: “I see the fact that a business owner gets burnt out because they're the only asset in their business. So ultimately the systems and tech become a cash generating asset.” RAY: “I sometimes feel like part of the reason people don't sort tech, and this is very much a subconscious thing, but it's that it brings ease. And we feel guilty about making money easy.” KATRINA: “When I work with a business owner, we look at the… ecosystem that you might have: your team, and outsourcing tools, and tech…And that ecosystem allows you to plug and play and say, I'm going to take a month off.” KATRINA: “I say this to my parents when they're like, ‘why are you always learning?' I'm like: ‘well, it was different back then. Now I need to catch up'. And also, as a mom returning… it's like, wow, no school run? Who am I? So now it's filling that time up and it's like, actually I need to do this. I want to do this. Before I didn't have permission cause I had a role.” References Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, Book by James Clear Ready Fire Aim: Zero to 100 Million in No Time Flat, Book by Michael Masterson
We've all had big decisions to make when suddenly we get stuck in the "to do, or not to do" conundrum - AKA analysis paralysis. How did we get here and what can we do to make a decision with confidence? Today I'll cover 5 tips to help identify and overcome analysis paralysis: Learn to recognize you have analysis paralysis Realize that it's ok not to know all the steps required to meet your objective Listen to both what your analytical/logical brain AND your intuitive heart are telling you Take the first step - It's ok to be uncertain of the result, but commit to the intent Perfectionism in doses - Do the best we can now and fine tune along the way A great reference is Michael Masterson's book "Ready, Fire Aim". https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 To book your free consultation with a certified professional coach, visit https://manifestyourgreatness.com/contact --- Support this podcast: https://podcasters.spotify.com/pod/show/curtis-j-washington/support
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same. Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to: Start a business from scratch and make it profitable quickly Keep a growing business growing Get other people to do almost all the hard work for you, so you are free to do the fun stuff Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.
If you could ask ANYTHING about scaling your business to an entrepreneur who's close to making a Billion Dollars in sales this year… What would YOU ask? In an effort to maintain a deep level of personal connection with his growing audience, and to have a direct positive impact in the hearts, minds, and businesses of AS MANY people as possible... Stefan Georgi has created “The Road to a Billion Radio Show”... A weekly “call-in” radio show where entrepreneurs get to ask him questions about copywriting, freelancing, working with clients, scaling offers, entrepreneurship, mindset, and more! What's the difference between this show and a “normal” webinar? The goal of this radio show ISN'T to sell you something… Stefan's commitment is to something MUCH greater: He wants EVERYONE on the show (and who listens to the show) to REALLY walk away with something they can implement RIGHT AWAY... And that truly helps them grow personally and professionally. How can you tune in LIVE and get YOUR questions answered? Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else. Sign up here: https://www.stefanpaulgeorgi.com/subscribe (https://www.stefanpaulgeorgi.com/subscribe) Useful resources/links Good To Great by Jim Collins - The idea of BHAGs (Big, Hairy, Audacious Goals) https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6 (https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6) DigitalMarketer/Perry Belcher https://www.youtube.com/redirect?v=FJUA3J6RwA8&redir_token=QUFFLUhqbVA5MUJLZXhvbm9LdlUzWmRpRXdXTk5pUi10Z3xBQ3Jtc0tsdC1ja3U0SjRPZENDOUs5MWhfTEY3UXl0a2h3Q215UW5ZMHQwX09ibHd5X09kTk81c292NFBnekhUNnVBUHdvTmRFdkJhckY4TjdDX01JckdjaVpoekxkc3dUZU1PdjU4bEltRzJ3N1VqcHozUkUySQ%3D%3D&event=video_description&q=https%3A%2F%2Fwww.digitalmarketer.com%2F (https://www.digitalmarketer.com/) and Perry Marshall https://www.youtube.com/redirect?v=FJUA3J6RwA8&redir_token=QUFFLUhqbDNpMEtQdGhvWWtWY3d6WTFPb196Vk5GV05pZ3xBQ3Jtc0ttZ3JaWk1qWEFCVmNYYU9vQWxxSW9fX1JpeTZnN290eEtGbHNwcHNYZ0tiU0h3UVNGOGQ4NGxpcWhBREVSRWp6UGpIc2pyczZyOVNHVUppSTZHdXdfaVIzclJrWWtLZk5EQVdvelRnQlJlblRlWlF5QQ%3D%3D&event=video_description&q=https%3A%2F%2Fwww.perrymarshall.com%2F (https://www.perrymarshall.com/) The Lean Startup by Eric Ries. https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 (https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898) Great Leads by Michael Masterson & John Forde. https://www.amazon.com/Great-Leads-Easiest-Start-Message-ebook/dp/B007I6MEUI (https://www.amazon.com/Great-Leads-Easiest-Start-Message-ebook/dp/B007I6MEUI) The Big Leap by Gay Hendricks. https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361 (https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361) For research: To research for the health niche - https://www.youtube.com/redirect?v=FJUA3J6RwA8&redir_token=QUFFLUhqbnNYUW9iYThSOHhmaWI2UEYyMlMzeXhsdVRYUXxBQ3Jtc0trNUhELXZ5SXdCMTdWM0FPcjBzd0oxZ2JVLVF2dUpuWTdSSTNjLUFVam9XTC05N1ctTEJHR1lIb1duRUpsQjZoOGFUaGRFc3VXN05rS2tDa19fZFpmc3ktUXRqbkp3MlY5cVZ2WHNHdFREeUh6N0F1NA%3D%3D&event=video_description&q=https%3A%2F%2Fwww.sciencedaily.com%2F (https://www.sciencedaily.com/) Example of a sales letter - https://www.youtube.com/redirect?v=FJUA3J6RwA8&redir_token=QUFFLUhqa1c5SUxQT25DX2RrUlZKMTNkbFI1bi1rcW1UZ3xBQ3Jtc0tuX19jcVdRb2dpQlpIN3FQQWF4ck53Z1BSS3B6YTJ2R3lTdlhhcUZ5Yks2Y2xBYkNZNDh6XzhzM0RUaXVPbkRLZjNaNFdFR1IxR1ZFUVFWUFp4cnk5b09TaHFJbXdyYUlNSmczbWJpUGp0N3BiMXNjaw%3D%3D&event=video_description&q=http%3A%2F%2Fmls.waterliberty.com%2Fpromo-2%2F (http://mls.waterliberty.com/promo-2/). For finding copywriting jobs: UpWork Facebook post by Luke Mills Iha in the Justin & Stefan Talk Copy Facebook Group...
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Build your business around your life, don't build your life around your business. I'm sure you've heard this advice before, but here's what's different about this particular version of it: It's coming straight out of the mouth of Ryan Lee, who's been in the biz for over 20 years, and who helps his clients build 8-figure brands...with SOUL. Ryan's turning point was when he was speaking at a huge convention, and just as he was about to go onstage, the head honcho came over and told him: “You have one job, and one job only: To extract as much money from these people as you possibly can.” From that moment, he knew that all he wanted to do was help people create a different kind of business. One with heart. A business that connects, and helps people, and also happens to make mad bank. When a podcast like this comes along with a guy who has this much experience, you sit up. You grab a pen. And you commit to finding the intricacies of what he's saying because you JUST KNOW that he can help you do what you're trying to do with more wisdom and heart. As Ryan articulates: “Marketing with soul is really just being REAL. It's about stripping out all the B.S. You gotta be real, have fun, and be yourself.” So dig in, take some notes, and get ready to implement Ryan's 3-phases to building not just any-old-business, but a business that's got SOUL. If you enjoy the episode, please be sure to take a screenshot and share it out on Instagram and tag me - @SunnyLenarduzzi and I'll be sure to share your comments and big takeaways on my Instagram Stories as well. Also, please make sure to give us a review on iTunes (or Google Play, Stitcher, Android, TuneIn, Spotify). You can find the Show Notes for this episode HERE ____________________________________________ RESOURCES & LINKS MENTIONED IN THIS EPISODE: Rewind Superbars: https://rewindtoday.com/ Use coupon code ‘Sunny' to get 20% off your order “Ready, Fire, Aim” by Michael Masterson (book) Wanna kill it on YouTube? Team Sunny is accepting applications now to work with us in a small group or 1:1. Apply HERE: http://sunnylenarduzzi.com/youtubeintensive Sign up to my FREE TRAINING on How to 100x Your Subscriber Base and Double Your Revenue Using YouTube. Sunny Lenarduzzi's YouTube Channel _____________________________________________ Say hi to Sunny Lenarduzzi on social: Facebook: https://www.facebook.com/SunnyLenarduzzi/ Snapchat: https://www.snapchat.com/add/sunnylenarduzzi Twitter: https://twitter.com/SunnyLenarduzzi YouTube: https://www.youtube.com/user/SunnyLenarduzzi Instagram: http://instagram.com/sunnylenarduzzi/ Sign up to my FREE TRAINING on How to 100x Your Subscriber Base and Double Your Revenue Using YouTube. Listen to The Sunny Show Podcast here: iTunes Google Play Stitcher Android TuneIn Spotify
Would you believe that there is a formula to growing your business, one that generates millions of dollars? Mark Ford (pen name Michael Masterson) created it and has applied it dozens of times. There are four steps in this formula, and Mark shares them with us on today's episode. After growing a business to $65 million in four years, Mark took the process and duplicated it over and over again. Entrepreneurs who apply this process in their businesses experience success, and you can too. Marketing is everything, and copy is king. Once you have those nailed, your business growth will take off.
Today's Flash Back Friday comes from Episode 219, originally published in October 2015. Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work. Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists. Ford is active in real estate development both in the United States and abroad. Key Takeaways: [3:07] The history of the financial newsletter [10:04] Breaking down "Ready, Fire, Aim" [13:33] His movie making ventures [17:42] Finding your optimal selling proposition [23:05] Real estate investing [28:53] How we let some industries teach us terribly Website: www.PalmBeachGroup.com
Would you believe that there is a formula to growing your business, one that generates millions of dollars? Mark Ford pen name Michael Masterson, created it and has applied it dozens of times. There are four steps in this formula, and Mark shares them with us on today's episode of Freedom Fast Lane. After growing a business to $65 million in four years, Mark took the process and duplicated it over and over again. Entrepreneurs who apply this process in their businesses experience success, and you can too. Marketing is everything, and copy is king. Once you have those nailed, your business growth will take off. Learn the four stages to making your business grow from zero to one million, from the man who made the secret sauce himself. Key takeaways Figuring out what you're selling, and how you're selling it Developing backend products to market to existing customers, and frontend products for new customer acquisition Hiring people for structure to support further growth Incentivizing people to keep the hunger to grow Connect with Mark Check out Mark's work, under pen name Michael Masterson on his website here: www.michaelmasterson.net You can also find some of his personal writing here: www.markford.net Connect with Ryan On YouTube On Facebook On Twitter On Google Plus On LinkedIn On Instagram Subscribe to Freedom Fast Lane -->Subscribe to the Freedom Fast Lane Podcast with Ryan Daniel Moran
Andrew Berkowitz (@TheWitzCarlton) is the Head of Product for Tradeversity, a buying-and-selling platform for university students. After gaining experience in a large corporate setting, Andrew has jumped in to startup life, enjoying the struggles along the way. In this conversation, Andrew shares some of the workflows required in a young, small, and nimble company, as well as his experiences testing personal productivity methods and morning routines. Catch up with Andrew on his own show, The Global Startup Movement Show Notes & Links Andrew is “Head of Product” for Tradeversity Early stage startups require the wearing of many hats "Design is the question of taking what's in the mind and manifesting them into reality." —Andrew Berkowitz Tweet This Tradeversity is exclusive to higher education students Andrew graduated from Virginia Tech .edu, .ac.uk — educational TLDs Sharepoint, and other internal marketplaces within corporations are rather outdated "Product Design is more like being an inventor than a designer." —Prescott Perez-Fox Tweet This "The most important aspect of building a product is gaining empathy for users." —Andrew Berkowitz Tweet This Ideo Design Thinking can mean different things 5 elements of D-Thinking: gain empathy → define problem → ideation → prototype → test & iterate Andrew worked at a large bank before joining a startup Scrum Master (in Agile Project Management) "The speed at which a project is moving is directly proportional to the energy involved." —Prescott Perez-Fox Tweet This "Innovation comes from failure; Having the freedom to fail allows us to innovate." —Andrew Berkowitz Tweet This Ready, Fire, Aim by Michael Masterson on Amazon and on Audible Andrew runs his own podcast, The Global Startup Movement Nootropics, cogntive-enhancing pills Nootrobox Andreessen Horowitz, Venture Capital firm “Sprint Pills” as an alternative to coffee "The culture and the habits are more important than the tools." —Andrew Berkowitz Tweet This "The tool you use should reflect the system you've set up, and the mindset behind that." —Prescott Perez-Fox Tweet This The 1800 Exercise Tradeversity was launched from a content award — $20k and a year's worth of office space Think And Grow Rich by Napoleon Hill on Amazon and on Audible Conspiracy, from the Latin conspiratare, meaning “to breathe the same air” Virtually Reality, and opportunities for collaboration Ready Player One by Ernest Cline on Amazon and on Audible "A Virtual Reality device is an empathy machine." —Andrew Berkowitz Tweet This Marie Poulin, not part of the “cult of 5:00am” Entrepreneur on Fire Andreesson Horowitz Podcast The Tim Ferriss Show Amazon Kindle Audible Gadgets have to fit “The Three B's”: Beach, Bed, Bath Millennials read more than Baby Boomers Amazon opens brick-and-mortar book stores The Global Startup Movement Andrew Berkowitz on Twitter Andrew Berkowitz on Facebook Andrew Berkowitz on LinkedIn Tools Tradeversity Walletpop Craig's List Agile Development Whiteboards Trello Nootropics Techniques Understand the emotions of your users. This will bring insight. Employ Design Thinking; bring in real people and get your hands dirty Experiment with “packaged services” From a corporate setting, the thing you can learn most is working with diverse teams The 1800 Exercise: describe how projects get done in the year 1800 (using only parchment & quill) Habits Keep Trello tidy; not started → in-progress → done Have regular Sprint-planning and Retrospective meetings Wake up around 6:00am for yoga, weightlifting, or running Feed your subsconscious mind until it takes over Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get Think and Grow Rich by Napoleon Hill as a free audiobook Join the Discussion Leave a comment below to participate in the conversation. SaveSave
Jason Hartman talks with Mark Ford, an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries.Ford is the author of essays and books on entrepreneurship, wealth-building, economics, and copywriting. He has also written a book of poetry and a book on word use titled Words that Work.Ford's business writing is published under the pen name Michael Masterson. His books, Automatic Wealth and Ready, Fire, Aim, were recognized on the Wall Street Journal and New York Times Best Sellers lists.Ford is active in real estate development both in the United States and abroad.Key Takeaways:[3:07] The history of the financial newsletter[10:04] Breaking down "Ready, Fire, Aim"[13:33] His movie making ventures[17:42] Finding your optimal selling proposition[23:05] Real estate investing[28:53] How we let some industries teach us terriblyWebsites Mentioned:www.palmbeachgroup.com
Kitty Chan (@IMKittyChan) and Alice Chan (@AliceChan319) are twin sisters and co-workers at Procurify, an online software company based in Richmond, BC, Canada. The duo work together within the design team at Procurify, and have originated many of the company's creative workflows and protocols, grown the product and marketing offerings from the ground up, and installed a healthy creative culture. In this conversation, we discuss how the sisters came to work together at Procurify, some of the early creative challenges faced by a small software company, and what sort of workflows and rituals you can use in your own company to help create order and harmony. Procurify is an online tool to aide companies in their purchasing and procurement. Check them out at Procurify.com Show Notes & Links Alice and Kitty are UX/UI designers Procurify helps businesses with their procurement processes, to help businesses buy the stuff they need The design team is only three designers, so everyone wears multiple hats Procurify began as as school project for three students at BCIT Kitty was the first designer, with Alice leaving her "corporate startup" to join about 6 months later "We know how we both work. It's very easy to communicate." —Alice Chan Tweet This Challenges at the start concerned process. A lot of trial-and-error. "Don't bake a giant cake; you might not like the flavour. Bake a cupcake first and taste it." —Alice Chan Tweet This InVision, and their blog Lo-Fidelity/Hi-Fidelity design "Fail fast but also learn fast." —Alice Chan Tweet This Adrienne Stortz runs xoxocooks, her cooking show on YouTube. She'll like our cooking metaphors. "Our design team is in the center of everything." —Kitty Chan Tweet This Kitty & Alice (and their third designer) work on marketing, sales, and lots of other elements. "Two Pizza Team" — keep it small enough to feed everyone with two pizzas Ready, Fire, Aim by Michael Masterson on Amazon and on Audible "Boss is a four-letter word." —Prescott Perez-Fox Tweet This "[Our office] feels like a community center sometimes." —Kitty Chan Tweet This Show Your Work by Austin Kleon on Amazon Steve Gordon, and his Instagram feed Prescott prefers Kanban Boards over Gantt Charts Matt Cutts HelloKittyChan.com Kitty Chan on Twitter Kitty Chan on Facebook Kitty Chan on Instagram Kitty Chan on Dribbble Kitty Chan on Pinterest Kitty Chan on LinkedIn AliceChan.design Alice Chan on Twitter Alice Chan on Facebook Alice Chan on Instagram Alice Chan on Dribbble Alice Chan on Pinterest Alice Chan on LinkedIn Procurify on Twitter Procurify on Facebook Procurify on Instagram Procurify on YouTube Procurify on Dribbble Tools Procurify InVision Smash Bros. Whiteboards Trello Wrike, and its Gantt Chart feature Sketch, over Photoshop, for interface design Techniques Product Owners should bring in Designers from the start to create a feature Define a "development workflow" which breaks projects into smaller chunks Publish-and-iterate, not just in app/software design Move the Design Phase earlier to decide on features. Don't build things before they've been planned. Take care to ensure consistency across apps, marketing materials Have a company scrum every Friday to showcase what you've during the week Upload your work to Dribbble as a team When moving from design to development, show your thinking in InVision and include images Habits Continually share your work — even your in-progress stuff Take the weekends "off" TRY AUDIBLE.COM FREE FOR 30-DAYS Visit BusyCreatorBook.com for your free trial Get Ready, Fire, Aim by Michael Masterson as a free audiobook GET THE EPISODE Download The Busy Creator Podcast, episode 70 (MP3, 35:27, 17.1 MB) Download The Busy Creator Podcast, episode 70 (OGG, 35:27, 17.2 MB) SUBSCRIBE TO GET NEW EPISODES Subscribe to The Busy Creator Podcast on iTunes or on Android JOIN THE DISCUSSION Leave a comment below to participate in the conversation.
Adrienne Stortz (@xoxoadrienne) is the creator and host of xoxo cooks, an online cooking show featuring good food you can make at home. She also consults on digital marketing strategy for classical musicians, helping them craft messaging and promote events. Our conversation discusses the balance between client work and a passion project, how she arrived in both the classical music and online video sectors, and how the premise of experimentation and continual improvement can be powerful for freelancers and businesses alike. Catch up with Adrienne on her xoxo cooks YouTube Channel, or on her consulting website, AdrienneStortz.com Show Notes & Links Adrienne runs xoxo cooks, a weekly cooking show on YouTube, and works as a digital marketing strategy consultant for classical musicians Adrienne studied classical piano and Music Merchandising rather than video production or cooking Her previous employers include Carnegie Hall, where she learned to “sell tickets” “Musicians are amazing at what they do, but that doesn't always apply to writing a good email.” Business card with a photo (like a real estate agent) Adrienne is adept at working with “artists”, which includes musicians who don't always make natural clients Prima donna, a term adopted from Opera Earn1K, a course from Ramit Sethi Adrienne is working to serve up-and-coming musicians, essentially her peers “Layer Cake” pricing vs. three wildly different offerings “Adult Onset Awkwardness” as discussed on The Busy Creator Podcast, Episode 18 with guest Debbie Millman xoxo cooks originated from a desire to master YouTube strategy first-hand An early video from xoxo cooks, admittedly “a little rough” but “still interesting” Ready, Fire, Aim by Michael Masterson On Amazon and On Audible “It doesn't matter what business you're in, you're actually in the sales business.” —Michael Masterson ← Click to Tweet Adrienne films right in her own kitchen That scene from ET where they tent the house Adrienne doesn't yet film in batches, largely due to space constraints John Lee Dumas edits 8 podcast episodes in 90 minutes, according to his appearance The Busy Creator Podcast, Episode 50 Katie Q, fellow YouTube cooking show host Katie Q's production workflow Prescott watches a ton of woodworking videos on YouTube (and isn't sorry) Adrienne Stortz on Twitter Adrienne Stortz on Facebook Adrienne Stortz on Instagram xoxo cooks on YouTube Tools YouTube Tripod Phone-to-Tripod adapter DSLR Camera: Canon T3i VideoMic Pro Compact VMP Shotgun Microphone iMovie Final Cut Pro Three-point lighting setup Techniques Collaborate with agents and managers, who are used to marketing language and operations Get people on the phone, ask questions, and talk about their needs Don't start from scratch; borrow from your earlier proposals Look for custom offerings with clients rather than fit them into packages Use your network! Reach out to former clients and contacts. If you're interested in something, like a new social network, just start making something Be mindful of your video's sound — it's just as important as the lighting or picture quality Plan your content around the calendar (e.g. holidays, seasons) Examine Google Trends to time your content and events Prepare your foods in advance to avoid cutting/chopping on the video Habits Continue to improve, embrace incremental improvement Learn about sales and embrace selling in your own practice Get comfortable with experimentation, being slightly sloppy while putting yourself out there Wake up early and hydrate Avoid caffeine if it makes you insane Clean up the house as part of your wake-up or morning routine Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get Ready, Fire, Aim by Michael Masterson as a free audiobook Get The Episode Download The Busy Creator Podcast, episode 52 (MP3, 37:27, 18.2 MB) Download The Busy Creator Podcast, episode 52 (OGG, 37:27, 31.6 MB) Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes
Today, we have a very special show for you. I recently hopped on a plane and headed to Palm Beach, Florida, where I recorded this two-part show from this gentleman's waterfront mansion. The man is a true legend in the field of entrepreneurship and investing, having started more than 100 companies, most of which have been successful. My guest today is New York Times best-selling author Mark Ford. You might recognize Mark by his pen name, "Michael Masterson," but I also wouldn't be surprised if you've never heard of him. Unlike other business and financial "gurus," Mark is intensely private and has deliberately kept a low profile over the past 30 years. He has been a silent force behind the careers and ideas of many of the smartest people in investing and entrepreneurship. Mark's accomplishments are as impressive as they are varied: he has built more than 100 businesses... amassed a fortune in the high eight-figure range... climbed Mount Kilimanjaro, speaks four languages... is a best-selling author of nearly 20 books... and at 64, he still wears his Brazilian jiu-jitsu black belt five times a week as he spars with men half his age. But before you check out the interview, we forgot to include an important piece of information during the show. Mark agreed to give away one of his most popular books to my listeners. We start out today talking about what Mark calls, "becoming an intra-preneur." Not everyone can quit his or her job tomorrow. As an intra-preneur, you have to become the most valuable or one of the most valuable people within the company where you work. Mark then tells me about two very different negotiation techniques that he has learned from two of his mentors. They couldn't be more different. Mark talks today about the three sides of every business and which one you want to be a part of. And as Mark says, "You have to promote yourself." Plus, this is only part one of this amazing interview. Make sure you go to markfordbook.com and learn how you can claim your free copy of Mark's book, Living Rich: How to Live as Well as a Billionaire on a Middle-Class Budget. Regards, James Altucher ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn
The post Episode #55 – My Renewed Focus On Sales appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... How to shift your focus to the #1 most important aspect of your business, and how to use that to triple your sales this year. --------------------------------------------------------------------------------- Good morning everybody. I hope you guys are all doing awesome out there. Welcome to the Marketing in your Car podcast. I'm heading to the office today. I'm excited for this week. I hope you are too. Some of you guys know if you listen to my podcast religiously, you know that over the last week, we've been pulling some crazy long hours. We had three nights in a row. The first night, we were here until three and then I got three hours of sleep. The next day, we were here until four and I got three hours of sleep. The next day, we were here until 6:30 in the morning working because we flew out our head UI designer and our head programmer, and we are about to take over the world with a new software product. Last week was a lot of development week, working on stuff, creating things, and it was really cool. Then this weekend, I started thinking, “You know what? As great as developing new stuff is, I've got to be focusing on selling stuff.” Obviously as a business owner, my number one job is sales. I got to get back to selling. I was thinking a lot this weekend about Michael Masterson's book Ready, Fire, Aim. I think I've mentioned this before on our podcast. If not, everyone should go get that book just because it will get your mindset right. He talks about in the book what it takes to go from zero to a million dollars, a million to ten, ten to 50 and 50 to 100 million, and the different skill sets and mindsets you need at each level. What's interesting is he talks about the very first, going from zero to a million, so many businesses fail because they think they need an office and computers, and I need all this stuff they need. The reality is from the very first year, the very first however long it takes to go from zero to a million bucks, the only thing you should be focusing on is sales, sales, sales. Our company does well on autopilot. Thing are happening but I look at each new venture we launch. Every time we launch a new venture, I've got to look at that as a company that's starting at zero and just sit down and look at sales, sales, sales. What do we got to do today to sell? This morning, I woke up early and put on my sales cap to figure out how we can market and sell our products. I picked the three core things we're focusing on right now. One is our Dot Com Secrets Labs newsletter. One is Neurocell, and one is our coaching program and wrote a strategy today about what we could do to start focusing on selling. I'm excited. We're heading to the office today. We're going to have a quick powwow with everyone. Then all we're going to do is spend most of the day focusing 100% on how do we sell this stuff, writing Facebook ads and solo ads, affiliates, and just going crazy. It was interesting, I look at a typical business day for me. I would say I probably spend five or six hours a day focusing on building new stuff and then other time, my focus of actually promoting things, maybe 30 minutes a day, maybe. If I can get the mindset shift for me and everyone in my office where we spend two or three hours a day completely focused on how do we drive more traffic to our offers, how do we sell more stuff, how would that change our business? Within a week, we would be focusing the same amount of time we normally right now focus on in a quarter. That's really my big focus is I'm going to try to spend two or three hours a day,
The post Episode #8 – The ONLY Secret To Get From $0 To $1,000,000 appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... On this episode, Russell talks about his 8 hour marathon hangout and the ONLY thing you need to get your business to 7 figures a year. --------------------------------------------------------------------------------- Hey, everybody. This is Russell Brunson from the “Marketing in Your Car” podcast at DotComSecrets.com. Right now, I'm actually headed to the gym, because I don't want to go the gym this afternoon, so I'm going this morning [laughs]. This is actually the “Marketing on Your Way to the Gym” podcast this morning. It's been a couple of day since I did a podcast, mostly – oh, I just hit a squirrel. Oh, he survived. Good, he missed me [laughs]. That was close. I've been gone. I was out of town, in Dallas, because there's a new network marketing company launching. I've spent the last seven months or so building out all of their sales processes, and scripting their videos, and all of that kind of fun stuff with it. They actually went live on Saturday, so it's been kind of a whirlwind nightmare and exciting all at the same time. I'm sure that if you were on Facebook or on Twitter that you have been pounded by it, which is probably kind of annoying to some people, but it's a good thing from my standpoint, because the word is out, it's growing fast. It's on the first leg. This is Tuesday morning, so it's been live basically two and a half days. We've had over 35,000 people sign the NDA to find out what it is, and it's been exciting watching it. It's just growing like wildfire. I've had messages from people trying to get close to me. My voice is on all of the videos, so it kind of makes me laugh. What was interesting, and what I want to talk about today is that there is a really good book written by Michael Masterson called “Ready, Fire, Aim”. In that book he talks about the skill sets and the things that you need for a business going from zero to a million dollars in a year, from a million to ten, from ten to fifty, and from fifty to a hundred. For most of us, we are not going to get past the ten million dollar mark. You might, but for me, I don't even want to. We got to ten million dollars once, and it was kind of a nightmare to manage. But anyway, it was interesting – the skill set to go from zero to a million dollars – the whole book is funny. Most people will be focusing on getting the website perfect, getting their office set up, hiring the right staff and all of this stuff. He's like, “The only thing that matters, if you want to go from zero to a million dollars, is sales. Sales are the only thing that matters. Getting in there, and cutting your teeth, and just selling, selling, selling, selling.” If you're going to read that book, it brings you back to that, because in all of our businesses, we make money when we sell. Most of us, when we start our businesses, if we're entrepreneurs, that's how we get our start. It's us out there selling and doing our best, and then somewhere when we start growing, we get away from that. I know for me, we always come back to that. When everything starts getting going down a little bit, you can come back and sell, and, “Boom,” it brings it back up. Selling obviously is happening in a lot of different formats. You've sales letters, webinars, tele-seminars, videos. There are so many fun ways to sell online. Yesterday I did a kind of a fun experiment. Because this whole new company is launching, and we want to get a bunch of market share as quickly as we can to get a lot of people on our team, we decided to do a big huge Google hangout yesterday. We ended up doing Google Hangout for six or seven hours long. I can't remember.
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