You Are The Media

The projects we help to shape and make, also change us. The post How A Side Project Shapes You (Nine Years Of YATM) appeared first on The ID Group.

Making mini bets for your work is better than having to go all in. When you spread the risk, you don't have to be fixated on one thing working. The post Adopting A Mini Bet Approach To Your Work appeared first on The ID Group.

Knowing what makes you stand out over the long term, becomes the path to follow, not someone else's.  The post How To Stand Out Without Looking At Others appeared first on The ID Group.

To build a reputation takes so more than just publishing content. It's the commitment from others linked to who you are and what you do that keeps people with you. The post How To Get Others Invested In You appeared first on The ID Group.

When you bring people together, you have the opportunity for everyone to be more successful in some way and to feel even more connected. The post Coming Together Changes Everything  appeared first on The ID Group.

When the world around us becomes disorienting, the worse thing is to accept it and become comfortable.  The post What Makes A Side Project Work appeared first on The ID Group.

Being adaptable and having a home for your best work, but also being present in people's timelines, means you set up a home base/outpost approach. The post Outposts and Your Home appeared first on The ID Group.

If you deliver enough ideas that don't work, it becomes a test bed for what can work in the future. The post Know The Signs For What Isn't Working appeared first on The ID Group.

Giving up control and handing the torch to others, means the entire effort becomes stronger. The post Why You've Got To Let Others Have A Go appeared first on The ID Group.

Discovering something you know you cannot stop, that can be useful for an audience who will care, is better than slogging your heart out to find your place in the market. The post Choose Something You Can't Stop appeared first on The ID Group.

Creating work believing everyone should read, watch, and listen is confusing. It takes time, but you can get to a place where you know you're creating for the right people.  The post Moving From Everyone To Someone  appeared first on The ID Group.

Getting people to care about you and your work is the path to loyalty and staying for the long term. The post How To Get People To Care About You  appeared first on The ID Group.

Wider causes that link to your beliefs, provide you with a platform to demonstrate your skills. It also becomes proof of what you do. The post Being A Force For Good That Links Back To What You Do appeared first on The ID Group.

Getting people to subscribe and join your newsletter is not easy. This is why promoting your newsletter becomes part of your ongoing activity. The post How To Promote Your Newsletter (What Others Haven't Said) appeared first on The ID Group.

If you can make something happen, you cannot miss your chance. Otherwise, the moment drifts. The post Why Action Helps You Make An Impact appeared first on The ID Group.

Figuring out ways to do more together is better than continual one-way traffic of convincing people who may, or not know you, to buy in. The post Do More Together  appeared first on The ID Group.

People share and engage with the work from the people they like. It's not always about your message, but the type of person you are.  The post How To Bring The Likeability Factor Into Your Work appeared first on The ID Group.

Change is slow, but it pays to be open to adjust and let yourself evolve. If you don't, you start getting left behind. The post Adapting When You See What You Don't Want To See appeared first on The ID Group.

When you realise that you're here for some, not everyone, you start to produce work that connects on a much more impactful level. The post Getting The Right People (Not All) On Your Side appeared first on The ID Group.

Sharing with everyone your progress and working out becomes a methodical scrapbook where people buy-in and your work becomes stronger.   The post How To Build In Plain Sight Of Everyone appeared first on The ID Group.

The initiatives you deliver won't always work. It's what you learn from them that helps produce something stronger.  The post It's Not Always Going To Work As You Want appeared first on The ID Group.

Figuring out how to make that step from creating for free to something people pay for comes down to producing meaningful work. The post How To Create Work People Pay For appeared first on The ID Group.

Having others around you to figure things out together can elevate everything you do. The post When You're In It Together, You Do Your Best Work appeared first on The ID Group.

Consistency in your work is important but it can't become your shield. It's how you improve over time that really counts.  The post Why It's More Than Consistency That Gets You Recognised appeared first on The ID Group.

Having an opinion is easy, it's how you back it up that matters where you bring the proof to the table. The post Use This Structure To Back Up What You Say appeared first on The ID Group.

It makes a difference when you bring fun into your content and delivery. More than anything else, it's what people need. The post How To Make Your Work, Not Feel Like Work  appeared first on The ID Group.

When you have a way to tap into ideas, it means your well will never become dry. The post How To Never Run Out Of Content Ideas appeared first on The ID Group.

Exercising the honesty muscle will help you in the long run. Creating and sharing have to be for the right reasons. The post Act Like Your Mum Is Watching appeared first on The ID Group.

When the work is all on you, it can be very hard. When you get people involved, it changes everything.  The post How Collective Effort Amplifies What You Do  appeared first on The ID Group.

Having an audience and people to address presents new opportunities and opens up a whole new world to you. However, it comes with challenges to be aware of. The post The Pitfalls You Need To Know When Building Your Audience appeared first on The ID Group.

It is a great feeling to be recognised and praised from others, but building something over the long haul, where you own the process, can be far more rewarding. The post Playing The Long Game v The Short Attention Hit  appeared first on The ID Group.

The ideas that scare the wits out of you become a compass to suggest you might be onto something good. The post Following The Fear Is Where Triumph Sits appeared first on The ID Group.

When people subscribe and join you, as your audience grows it means taking responsibility for what you say and do.  The post You Are What You Say And Share appeared first on The ID Group.

Those you surround yourself with helps you see the audience who want to be with you. Even better, they are likely to recommend you to other like-minded people. The post Find More Of Your People appeared first on The ID Group.

It feels great when people subscribe to your work, but it's what you do with the people who stay with you, that matters.  The post Save Your Best For The Audience You Already Have appeared first on The ID Group.

Being responsible for getting the right people together in the right place at the right time is one of the most rewarding things you can do in business, but it's also one that's full of potential pitfalls. The post Why Doing An Event Is Extremely Hard appeared first on The ID Group.

When you strip everything right back, the reason you create content is to help you achieve what you ultimately want. The post The Real Reason You Create Content appeared first on The ID Group.

To be of influence it pays to know influential people. The post Why ‘It's Who You Know' Can Elevate You & Your Work appeared first on The ID Group.

Starting something new, means you reduce the risk, the longer you are committed. The post How To Make Starting A New Project Feel Easier appeared first on The ID Group.

Sometimes we have to face our worse nightmares head-on. It's how we deal with it and what happens afterward that can win the day. The post Why Making People Feel A Part Of Something Will Win appeared first on The ID Group.

What I now know at the end of the year, might not have been so apparent when the year started.  The post Seven Landmark Lessons From 2021 appeared first on The ID Group.

Even if people say they are going to commit to your event, you still have to persuade them. The post You Have To Persuade People Even If They Said ‘Yes' appeared first on The ID Group.

To be seen and heard, you need an audience. If you are patient, it's going to help you out so much that you can reach out and people participate with you. The post Why You Will Never Build An Audience Until… appeared first on The ID Group.

Creating a standalone identity for the work you produce that supports your business is a smart move that brings a host of benefits.  The post A Standalone Identity Projects Your Content Further appeared first on The ID Group.

Recognising who your work is aimed at means acknowledging that it isn't for everyone. The post Why You Have To Leave People Out appeared first on The ID Group.

When you create work for an audience that has taken the time to subscribe to you, taking them for granted or feeling entitled to having their attention, can spell danger.  The post Why Showing Your Appreciation Keeps Your Audience With You appeared first on The ID Group.

Bringing more of the real you and your own experiences to the content you produce, humanises your work. The post On Being The Real Deal In Everything You Do appeared first on The ID Group.

Making something worth people's time can be a more focused path than wanting to grow a large following. The post Make Your Work Matter, Not Just Wanting More People appeared first on The ID Group.

Talking about your motivation, the ‘why' behind your business, has become very popular but it means nothing if it isn't backed up by taking action. Action through which the people you're trying to reach understand what it means for them. The post Your Purpose Is Nothing Unless You Do Something With It appeared first on The ID Group.

Being seen as “the only” person in a particular field or sector is a great strategy for getting people to stay with you, whereas pursuing an approach where you want to be seen as “the best,” is more likely to result in disappointment. The post Don't Be “The Best” – Be “The Only” appeared first on The ID Group.

Bringing people together and encouraging their involvement in a community, means that everyone in that community ends up getting more from their efforts. The post The Collective Outcompetes An Individual Approach appeared first on The ID Group.