Podcasts about building your audience

John welcomes writer and showrunner Courtney Kemp (Power, Nemesis) to ask, how do you find an audience and build momentum on television? They look at how writers can match their voice to an underserved audience, the pitfalls of being boxed in by a niche, and what new writers can do to get people excited about their work. We also chart how Courtney built her career from magazine writer to creating the television franchise Power, look at the exciting success of Obsession and Backrooms, and answer listener questions on talking to your reps about financial struggles, and how to find your project's "why now?" In our bonus segment for premium members, Courtney shot her new show Nemesis entirely in Los Angeles, and you can too! Links: Courtney Kemp on Instagram and Wikipedia Nemesis on Netflix 'Obsession' Makes History With Biggest Second-Weekend Spike in Modern Times by Pamela McClintock and Lexi Carson for The Hollywood Reporter The 'Pitt' Effect: A Scramble to Get Shows Back on Air Faster by Lesley Goldberg for Ankler Media Ryan Walker hotel reviews Star City Get your copy of the Scriptnotes book! Get a Scriptnotes T-shirt! Check out the Inneresting Newsletter Become a Scriptnotes Premium member, or gift a subscription Subscribe to Scriptnotes on YouTube Follow Scriptnotes on Instagram and TikTok John August on Bluesky and Instagram Outro by Eric Pearson (send us yours!) Scriptnotes is produced by Drew Marquardt and edited by Matthew Chilelli. Email us at ask@johnaugust.com You can download the episode here.

In film your audience is everything. If they don't show up your film falls into obscurity. But how do you find and build that audience so that your project becomes water cooler talk? That's what Derral Eves has been helping do for The Chosen, YouTube Content Creators and many others as he sits down to share his wisdom and experience on today's episode of The Producer Podcast.Host: Micah VersemannGuest: Derral EvesGet Your Copy of The Producer's Life Today!

Authority is not an accident. It's the result of fiercely intentional strategy, authentic connection, and the right visibility. Creating authority through podcast interviews can attract clients and revenue. In this episode of Influential Voices of Authority, Erik K. Johnson brings in Kristen Nolan, senior client account manager at Interview Valet, to reveal exactly how podcast guesting can transform your voice into your most powerful business asset.   Episode Segments 00:01 "Open More Doors with Your Podcast" 01:10 The Two Sides of Building Your Audience 03:08 Finding the Right Partners in Your Niche 04:31 Why Guesting on Podcasts Works 05:19 Interviewing Kristen Nolan: Her Journey 07:39 Growing Authority Without Prior Podcasting Experience 09:55 Podcasting for Introverts and Thought Leaders 10:40 Strategy and Coaching: Custom Interview Prep 13:00 Storytelling for Impact and Connection 14:17 Building Trust as a Guest Authority 16:36 Real Results: From One Interview to $90K Deals 17:41 Go Beyond "Recording and Done" 18:22 Compounding Connections for Exponential Growth 19:08 The Power of Consistency in Podcast Visibility 20:27 Guesting vs. Conferences: Leverage and Repurposing 22:01 How to Target the Right Audience as a Guest 23:47 Researching Shows for Strategic Guesting 25:02 Secrets of Being a Great Guest 26:46 Promote Value, Not Just Products 27:45 Handling Difficult Interviews and Guests 28:05 Vetting Podcasts That Align with Your Brand 29:43 Confidence, Preparation, and What Kristen Would Do Differently 33:00 Special Interview Audit Offer   Key Takeaways - Stop talking to the same circle. Erik and Kristen break down why you must get your message in front of new ears if you want to capture more leads, clients, and visibility. - Guesting is not just about reach; it's about resonance. Kristen reveals how strategic podcast guesting helped one client close a $90,000 deal through the power of authority and trust, not a sales pitch. - Your network multiplies with every episode. Great guests know how to turn one connection into many by leveraging each interview for introductions, new relationships, and lasting partnerships. - You don't need a huge audience. What matters is getting in the right room, with the right message, at the right time. Authority comes from trust, not just traffic numbers. - Consistency over perfection. With the right systems, you build influence through steady, authentic visibility—even if you start out cold and nervous.   Ready to Boost Your Podcast Success? Kristen shares details about the free Interview Valet Podcast Interview Audit. This powerful resource evaluates your speaking style, the balance of your interviews, filler words, and your connection with audiences, all so you can amplify your authority and impact. Get your free podcast interview audit and connect with Kristen: https://interviewvalet.com/kristen   Podcast Audit Ready for your own podcast authority audit? Apply to chat with Erik and uncover your show's authority gaps: https://podcasttalentcoach.com/coaching   Next week, tune in as Erik shares more proven strategies to amplify your influence, attract premium clients, and finally step out of obscurity. Authority isn't accidental, it's intentional and within your reach.

Audience building is the key to a successful subscription box launch. It's also the key to the growth and sustainability of your subscription box business. In today's episode, we're talking about 5 ways to build an audience for each stage of the subscription box journey.  A reality of a subscription box is that each month will also bring cancellations. They're simply a part of doing business. And the only way to continue to grow your subscription box business is to continue to grow your audience, to get in front of new people and convert some of those people into subscribers.  Focusing on these 5 things consistently is going to help you grow your audience – and you need to grow your audience to grow your business.  5 Audience Building Steps for New Subscription Box Businesses If you're brand new and don't have an audience yet, you need to spend time building an audience. I say it all the time. You can't have a successful launch if you're launching to no one!  Building social media content - get your social pages going and build content on those pages. Get a minimum of 10 posts up right away. See ⁠10 Post Ideas When Starting Your Business⁠  Get super consistent. Post daily and work up to twice a day.  Share on your personal profile - share from your business page onto your personal page. People in your personal network are part of the audience you've already built. Let them help you expand your reach.  Set up a page like ad - these ads are simply an introduction to you and what you do. People simply click the thumbs up and then they're following your business page. This pushes you in front of people you'd never get in front of. Launch Your Box members, find the training inside the “Building Your Audience” module.  Video - short video and LIVEs - Let your audience get to know you.  Listen to ⁠episode 170⁠ to learn how Tracey Phillips built an amazing audience of over 100,000 people by consistently doing LIVE videos.  Set up your email CRM - part of building your audience is building your email list. Our favorite email CRM is ⁠Klaviyo⁠.  5 Audience Building Steps for Established Subscription Box Businesses If you are selling products, actively building an audience, or already have a subscription box, these 5 steps are for you. Make these a habit. You should be doing them all year round. Run a subscription giveaway - do one at least once a year. Launch Your Box members, find the training inside the “Building Your Audience” module. Create a lead magnet for your ideal customer - build your email list with a lead magnet! This is typically a digital item you give away for free in exchange for someone's email. Every business needs a lead magnet and should be running one year-round. ⁠Get ideas for email opt-in freebies⁠.   Run ads - run three types of ads year-round: lead magnet ads, page like ads, product ads. Every legit business needs a marketing budget. You need to run ads. Ads are the best way to get in front of cold audiences.  Go LIVE and connect with your audience regularly - get consistent and put it on your calendar so your audience knows when to find you and you are held accountable.  Create a consistent social media plan - create a template for posts, a plan for video, and a schedule for switching out ads.  ⁠10 Post Ideas When Starting Your Business⁠⁠ ⁠ ⁠Episode 170 of The Launch Your Box Podcast⁠ ⁠Downloadable Email Opt-In Freebie Ideas⁠ * These show notes contain affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  ⁠Please read my disclosure and privacy policy HERE.⁠ Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!

Virgil Films founder Joe Amodei shares the hard truth: $250K is your budget ceiling, traditional marketing no longer is effective, and you must build your own audience.Joe has distributed films from the VHS era through streaming. In this episode, he breaks down which documentary genres actually sell (true crime, health/wellness, and ones that make us feel good—not adventure docs anymore), why 90% of his acquisitions come through referrals, and what separates films that make money from films that don't. Plus: the 2025 Oscar nominations and Joe's surprise announcement!DocuView Déjà Vu:Train Dreams, 2025, 102 mins, Watch on Netflix, IMDB Link: Train Dreams (2025) ⭐ 7.5 | DramaThe Alabama Solution, 2025, 117 mins, Watch on Disney+/Hulu, HBO Max, IMDB Link: The Alabama Solution (2025) ⭐ 7.8 | DocumentaryWhat You'll Learn:• The maximum budget for an indie doc that can actually recoup ($250K—tops)• Which genres sell: true crime → health/wellness → inspirationalWhy adventure/mountain climbing docs have stopped workingThe 90-minute cat video compilation that sold out a 252-seat theater• TVOD vs AVOD: when to release on Tubi vs. keeping it on paid platforms• What successful filmmakers do differently (hint: audience building before release)• Why traditional film marketing—print ads, TV spots, newspaper reviews—is deadTimestamps:00:00 Introduction03:03 Joe praises Documentary First's growth (Ken Burns, Billy Joel doc)04:55 Announcing Documentary First: The Deep Dive06:50 Joe's career: VHS through streaming, Turner, Polygram, USA Home Entertainment08:02 Why podcasts have become essential for film discovery15:41 The budget question: $250K maximum for indie docs17:06 Documentary genres ranked: what sells, what doesn't21:40 The cat video phenomenon: 90 minutes, sold-out theater25:23 2025 Oscar nominations discussion31:58 What successful filmmakers do differently41:20 Common mistakes: no homework, no identified audience, overspending50:48 Distribution pathway: transactional → SVOD → AVOD explained1:00:29 Joe's surprise announcementAbout Joe Amodei: Founder of Virgil Films, one of the leading independent distributors in the US. 40+ year career spanning Turner Broadcasting, Polygram, and USA Home Entertainment (Traffic, Being John Malkovich). Distributor of The Girl Who Wore Freedom. Website: Home (New)If you're enjoying the show, please subscribe and leave a review!Virgil Films (@VirgilFilms) on XVirgil Films and EntertainmentVirgil Films (@virgilfilms) • Instagram profileSponsor: Virgil Films http://www.virgilfilms.com/Support us by buying merch or watching our films: https://documentaryfirst.com/Follow our Substack Blog: https://documentaryfirst.substack.com/Join our newsletter (bottom of page):

The content marketing pioneer who coined the term in 2001 reveals the urgent reality: creators have 12-24 months to build discoverable human audiences before AI-generated synthetic content makes it nearly impossible. The 99% Problem and the Vinyl Solution Joe Pulizzi drops a startling statistic: 99% of content being created today is heavily influenced by AI. Instagram recently admitted they can't keep up with the flood of AI content and won't even try to block it. But Joe isn't running from AI—he's running WITH it while building something AI can't replicate: authentic human relationships with loyal audiences. His "vinyl strategy": While 99% of content becomes synthetic commodity, human creators can become the premium 1% that builds small audiences who know, like, and trust them. What You'll Learn In this episode, discover: • Why being KNOWN (not famous) is your only competitive moat in the AI age • The urgent 12-24 month window to build your audience before discoverability becomes impossible • Joe's 30-minute daily AI practice using ChatGPT as co-CEO, health coach, and financial advisor • How to find your "tilt"—that one thing you're exceptionally good at for a specific audience • Why email and owned audiences matter more than algorithm-dependent platforms • Why Joe stopped his 527-episode podcast to focus on ONE thing: his newsletter The Tilt • The generational advantage Baby Boomers and Gen Xers have (and how to leverage it) • How to use AI as collaborator while maintaining your authentic voice About Joe Pulizzi Joe Pulizzi is founder of Content Marketing Institute and The Tilt, bestselling author of seven books including Epic Content Marketing (named a Must-Read Business Book by Fortune Magazine) and Burn the Playbook. He coined the term "content marketing" in 2001 and received the Content Council's Lifetime Achievement Award in 2014. He successfully exited CMI in 2016. His two weekly podcasts include the award-winning This Old Marketing with Robert Rose (the longest-running marketing news podcast) and Content Inc. (recently concluded after 527 episodes). His foundation, The Orange Effect, delivers speech therapy and technology services to over 450 children in 40+ states. Key Takeaways Curiosity is one of the most human traits—point it in the right direction and opportunities emerge. Block 30 minutes daily for AI experimentation. Write down the 10 things that make you uniquely you. Then start building your audience on ONE platform where you own the relationship. The future belongs to the curious and the known. Episode: 551 Guest: Joe Pulizzi Host: Park Howell Show: Business of Story Topics: AI, Content Marketing, Creator Economy, Audience Building, Synthetic Content, Personal Branding, Newsletter Strategy, Career Development, Retirement Planning

In one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It's not as hard, risky, or expensive as it used to be. There's no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing.Show Notes: It's desirable to be trained and taught by people who have been through what you have or worse because you're looking for shortcuts. The activity of selling has to be facilitated by technological solutions, especially as they get more powerful. Using technology to promote, market, and create buying behaviors is always a moving target. Taking on whatever the cutting edge is without alienating the masses is a delicate balance. The biggest challenge anyone has now is that everyone is online, and it costs nothing to broadcast. People can sense authenticity very quickly. The rules that work for scarce mediums don't work for abundant mediums. Unlike with traditional mediums, there are no gatekeepers when it comes to online broadcasting. Audience-building might have as much to do with your personality as it does with the work you're putting in. Some people just know how to manifest and manage energy in a magical way. Resources: Download your FREE digital version of Mike's bestselling book, “Ai Accelerator”The Strategic Coach® ProgramGrowing Great Leadership by Dan Sullivan

Send us a text! (Your number stays private)Are you building your audience the smart way—or just throwing spaghetti at the wall, hoping something sticks? In this episode, I'm diving into one of the biggest challenges for online business owners: growing an audience without burning out. Whether you're starting from scratch, pivoting to a new niche, or adding a new segment to your business, the key is strategy, not chaos!I'll walk you through the big mistakes to avoid when building your audience—like trying to be everywhere at once or switching tactics too quickly—and why consistency and patience are essential for success. Then, I'll share my step-by-step approach, including how to craft a hyper-specific freebie designed to attract the right people, leveraging Facebook groups, running low-cost ads, and more.Tune in to learn how to build a quality audience that's ready to buy what you offer. And remember, it's not about having the most followers—it's about creating meaningful connections with the right ones. Let's trade spaghetti for strategy and grow your audience the savvy way!01:35 - What NOT to do when building your audience04:43 - Audience research that pays off07:35 -  How to create a freebie designed specifically for your ideal audience10:50 - Four places where you should be sharing your freebie12:28 - Building your audience through low-cost Facebook ads (and a bonus power move if you're an established business owner!)16:35 - Actionable steps to take this week if you want to build a new audienceLinks & Resources:Episode 22, Choosing the Best Opt In Freebie for Email List BuildingFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode131Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.Learn more and get started at kristendoyle.co/care. Check out my Everything Page at https://kristendoyle.co/everything

Conrad, a proud dog dad to Frenchie Martin, brings humor and wisdom to the screen with his ongoing sketch series featuring the hilarious, unwavering Sergeant and the clever Father Time. His unique content has attracted big brands like Hulu, Amazon Prime Video, McDonald's, and Dove, who have partnered with him on social media campaigns. Watch the weekly LIVE stream on ⁠⁠BraveMaker ⁠YouTube⁠⁠⁠. Follow BraveMaker on social media: ⁠⁠Instagram⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Facebook⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/bravemaker/support

The Current State of Podcasting: A Comprehensive GuideIn the latest episode of our podcast, we had the pleasure of hosting Jeff Umbro, the CEO of Podglomerate. Jeff shared his extensive knowledge about the podcasting industry, offering valuable insights into its growth, best practices for independent podcasters, and effective monetization strategies. This blog post will break down the key points discussed in the episode, providing actionable advice and thorough explanations to help you navigate the podcasting landscape.Jeff begins by highlighting the impressive growth of podcasting over the past 16 years. According to the Edison Infinite Dial Report, approximately 132 million people in the U.S. listen to podcasts regularly, averaging about seven shows each month. This growth has been further accelerated by the pandemic, which increased streaming audio consumption. Podglomerate, founded in 2017, is a podcast services company that focuses on producing, marketing, and monetizing podcasts. They work with a diverse range of clients, from large corporations like Netflix and PBS to small businesses and individual creators. Jeff emphasizes that their goal is to help podcasters create high-quality content and effectively reach their target audience.Jeff also discusses the recent consolidation in the podcasting industry, with major players like Spotify, SiriusXM, and Apple acquiring smaller companies. This consolidation has led to a shift in the types of shows being produced, with a growing focus on ad sales and listener engagement. Despite these changes, advertising on podcasts remains highly effective. Jeff notes that podcast ads often outperform other digital mediums, attracting more brands to the space. He emphasizes the importance of creating quality content that resonates with listeners and advises podcasters to focus on engagement metrics such as social media mentions, listener feedback, and overall consumption patterns. For those with limited budgets, Jeff recommends leveraging owned properties like websites, newsletters, and social media to promote their shows and suggests cross-promotion with similar shows as a more effective strategy for audience growth.About Jeff Umbro:Jeff Umbro is the founder and CEO of The Podglomerate, the award-winning company which produces, distributes, and monetizes podcasts. The Podglomerate is a boot-strapped organization which now works with more than 70 podcasts and more than 30 million monthly podcast downloads. Jeff has written for and been quoted in Bloomberg, Morning Brew, Adweek, Quartz, Hot Pod, Paste, The Daily Dot, and more. Prior to launching the Podglomerate, Jeff had his hands in audience growth and business development for companies like Product Hunt, Serial Box, VotePlz, Talkshow, and Goldberg McDuffie Communications.About Podglomerate:The Podglomerate has been producing, distributing, and monetizing podcasts since 2016. Now representing more than 70 podcasts accounting for over 30 million monthly downloads, The Podglomerate's clients have topped the podcast charts and have received features on every major podcast distribution app and national coverage in print, digital, radio, and television. The Podglomerate has worked with Freakonomics Radio, PBS, NPR, A+E, Lifetime, History Channel, Harvard Business School, MIT, Stanford, Lit Hub Radio, NPR stations (including KPCC/LAist, NHPR, WHYY, WUNC, VPM, WPM, GBH), WNET, Substack, Magnificent Noise, Expedia, Optum, CVS Health, Hubspot, and Hoff Studios, among many others.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Podglomerate website athttps://podglomerate.com/Check out Podglomerate...

Audience building is the key to a successful subscription box launch. It's also the key to the growth and sustainability of your subscription box business. In today's episode, we're talking about 5 ways to build an audience for each stage of the subscription box journey.  A reality of a subscription box is that each month will also bring cancellations. They're simply a part of doing business. And the only way to continue to grow your subscription box business is to continue to grow your audience, to get in front of new people and convert some of those people into subscribers.  Focusing on these 5 things consistently is going to help you grow your audience – and you need to grow your audience to grow your business.  5 Audience Building Steps for New Subscription Box Businesses If you're brand new and don't have an audience yet, you need to spend time building an audience. I say it all the time. You can't have a successful launch if you're launching to no one!  Building social media content - get your social pages going and build content on those pages. Get a minimum of 10 posts up right away. See 10 Post Ideas When Starting Your Business  Get super consistent. Post daily and work up to twice a day.  Share on your personal profile - share from your business page onto your personal page. People in your personal network are part of the audience you've already built. Let them help you expand your reach.  Set up a page like ad - these ads are simply an introduction to you and what you do. People simply click the thumbs up and then they're following your business page. This pushes you in front of people you'd never get in front of. Launch Your Box members, find the training inside the “Building Your Audience” module.  Video - short video and LIVEs - Let your audience get to know you.  Listen to episode 170 to learn how Tracey Phillips built an amazing audience of over 100,000 people by consistently doing LIVE videos.  Set up your email CRM - part of building your audience is building your email list. Our favorite email CRM is Klaviyo.  5 Audience Building Steps for Established Subscription Box Businesses If you are selling products, actively building an audience, or already have a subscription box, these 5 steps are for you. Make these a habit. You should be doing them all year round. Run a subscription giveaway - do one at least once a year. Launch Your Box members, find the training inside the “Building Your Audience” module. Create a lead magnet for your ideal customer - build your email list with a lead magnet! This is typically a digital item you give away for free in exchange for someone's email. Every business needs a lead magnet and should be running one year-round. Get ideas for email opt-in freebies.   Run ads - run three types of ads year-round: lead magnet ads, page like ads, product ads. Every legit business needs a marketing budget. You need to run ads. Ads are the best way to get in front of cold audiences.  Go LIVE and connect with your audience regularly - get consistent and put it on your calendar so your audience knows when to find you and you are held accountable.  Create a consistent social media plan - create a template for posts, a plan for video, and a schedule for switching out ads.  10 Post Ideas When Starting Your Business  Episode 170 of The Launch Your Box Podcast Downloadable Email Opt-In Freebie Ideas * These show notes contain affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  Please read my disclosure and privacy policy HERE. Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Welcome back to episode 5 in the Scaling with Group Programs Series. I'm so excited to share with you some key lessons about building your audience for your group program. I'll be diving into three essential elements: clarity, strategy, and systems. Building an audience that resonates with your message and is excited about your upcoming program takes time and effort, but it's so worth it. By focusing on clarity, strategy, and systems, you'll be well on your way to filling your group program with dream clients. If you have any questions or want to dive deeper into this topic, check out my live masterclass sign up here - www.suzchadwick.com/onlinecourse JOIN THE AMPLIFY ACCELERATOR NOW - www.suzchadwick.com/amplify  

In this episode, we delve into the critical importance of building an audience for your writing before your book is even published. Learn practical tips on how to connect with potential readers, identify your target audience, and engage with them through social media and online communities. Discover why having a few loyal followers is more valuable than a large number of disengaged ones. Whether you're a new author or an experienced writer, tune in to understand why building a solid foundation now can lead to greater success when your book hits the shelves. Don't forget to subscribe, ring the bell, and give us a thumbs up for more writing and marketing insights! 00:00 Introduction to Building Your Writing Audience 00:39 Why You Need an Audience Before Your Book is Published 02:09 The Myth of Needing a Huge Following04:09 Identifying Your True Audience 06:44 Finding and Engaging with Your Audience 10:15 The Importance of Starting Early 12:15 Conclusion and Call to ActionLINKS:Liz Wilcox's Email Marketing Membership at http://wmdeal.com/liz Get your FREE Move the Needle goal-setting for authors ebook at https://www.writingmomentum.comWrite with us! Join our writing membership and get your book DONE! https://www.writingmomentum.com/membership

Hey Small Business School, In today's episode I wanted to share my fascination with a company called Yacht Water I've recently learned about started by Arlen Hamilton. I think their marketing and crowdfunding strategy is genius and can inspire you in your own business journey!Topics Covered:Learn about Arlen Hamilton's innovative venture, Yacht Water, and its unique market positioning.The importance of aspirational branding and how Yachtwater leverages the luxury lifestyle.Crowdfunding with a twist, how using WeFunder to gather thousands of small investors can create a loyal customer base.The growing trend of sobriety and how it presents opportunities for new product markets.Creative ways to get customers invested in your business's success beyond traditional equity sharing.I think what Arlen Hamilton is doing is fascinating and worth checking out if you are trying to motivate your community to get behind your business! Have questions? Reach out to me on Instagram, I'd love to hear from you!Learn more about Yacht Water: Website: https://wefunder.com/yachtwater/Instagram: https://www.instagram.com/yachtwatersparkling/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

The Pitfalls of Renting Audiences:When you rely heavily on platforms like Facebook or Google to reach your target market, you're essentially "renting" their audience. While these platforms can provide significant exposure and generate leads, they also come with inherent risks. Algorithm changes, rising advertising costs, and shifting user preferences can all impact your ability to effectively reach and engage your audience. Moreover, you have limited control over the data and insights gathered from these platforms, making it challenging to build lasting relationships with your customers.The Power of Building Your Own Audience:In contrast, building your own audience puts you in the driver's seat. By focusing on channels and strategies that allow you to directly connect with your target market, you gain greater control over your brand's message, customer relationships, and overall growth trajectory. Here are some key benefits of building your own audience:1. Enhanced Brand Loyalty: When you nurture a direct relationship with your audience, you foster a sense of trust and loyalty. By consistently providing value, engaging with your customers, and addressing their needs, you create a strong emotional connection that goes beyond mere transactions.2. Valuable Insights and Data: Building your own audience allows you to gather valuable data and insights directly from your customers. By analyzing their behavior, preferences, and feedback, you can make data-driven decisions to improve your products, services, and overall customer experience.3. Increased Marketing Efficiency: With a well-established owned audience, you can streamline your marketing efforts and allocate resources more effectively. Instead of relying on paid advertising or constantly chasing new leads, you can focus on engaging and retaining your existing customer base, which often leads to higher conversion rates and lower customer acquisition costs.Strategies for Building Your Own Audience:So, how can small businesses build their own audience? Here are some proven strategies to consider:1. Email Marketing: Building an email list is one of the most effective ways to cultivate a direct relationship with your audience. By offering valuable content, exclusive offers, and personalized communication, you can nurture leads and drive customer loyalty.2. Content Marketing: Creating and distributing high-quality, relevant content is a powerful way to attract and retain your target audience. By consistently providing value through blog posts, videos, podcasts, or other formats, you establish your brand as a trusted authority in your industry.3. Community Building: Fostering a sense of community around your brand can be a game-changer. By creating forums, groups, or events where your customers can connect, share experiences, and engage with each other, you build a loyal and engaged audience that goes beyond mere transactions.4. Customer Retention Programs: Implementing customer retention strategies, such as loyalty programs, referral incentives, or personalized offers, can help you build a strong and loyal customer base. By focusing on retaining and delighting your existing customers, you create a solid foundation for sustainable growth.Conclusion:In today's competitive business landscape, building your own audience is no longer a luxury but a necessity. By shifting your focus from renting others' audiences to cultivating your own, you gain greater control over your brand's destiny and create a more sustainable path to growth. Through strategies like email marketing, content creation, community building, and customer retention programs, small businesses can forge lasting relationships with their target market and thrive in the long run. So, start investing in building your own audience today and watch your small business flourish.Thanks For Listening Everyone! Use My Amazon Associate Link Below To Make Purchases Pay Pal TipVenmo - @jason-Stclair-09262CashApp - $stclair316Amazon Associates LinkGovernment Grants Home PageAtheoz Podcast Home PageCommission Earnedhttps://www.instagram.com/jason_stclair/

Episode 66 - How to Start Building Your Audience In this podcast episode, we unpack the topic of actively building and understanding your business audience. We explore the importance of building an audience, the process of understanding the audience's needs, and how to leverage this understanding to create relevant business offerings. We emphasize the importance of having an email list and using it as a medium for communication to build trust and engage with people. Remember, you just have to start this process somewhere, even with a small audience, focusing on quality rather than quantity. Building is about initiating conversations and building trust, rather than just increasing the number of followers or subscribers.Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentumAngela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.************

topics: the importance of social media marketing email lists self publishing are you a writer if no one reads you print vs. online advertising facebook ads get Shaylynn Marks' new... Continue reading

If you're looking for a sign to finally start that podcast you've been dreaming about, this is it. In this week's episode, I'm sharing tips I've tested to grow my podcast to millions of downloads. I've been able to gain sponsorship, grow an audience of over 160K across social platforms, and even appear on a magazine cover.In this episode I share about:Building an audience and how to keep them coming backOvercoming the challenges of being on videoHow to use social media for promotion and engaging with your audience Highlights Include: 1:38 Branding Your Podcast6:43 Building Your Audience 8:54 Keeping Overhead Low15:29 How To Stay Consistent23:33 Podcast Moguls CourseCheck out episode 388 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeRiverside Video Recording: https://sidehustlepro.co/riverside Fiverr: https://www.fiverr.com/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Other SHP Courses: https://sidehustlepro.co/courses/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/sidehustlepro/ Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Amber Horsburgh is a seasoned music marketing professional whose passion for emerging artists knows no bounds. She has played an instrumental role in shaping the careers of artists like Chet Faker/Nick Murphy, Miike Snow, and SOFI TUKKER, among others. She served as the SVP Strategy at Downtown Records, worked on global ad campaigns for tech giants like YouTube Music and Google Play, and won numerous prestigious awards for her efforts. Her current passion project, Deep Cuts, is an educational platform that equips independent artists with the tools to promote their records like major labels.Delve into the secrets of building an audience and cultivating your music catalog as a long-term asset in this captivating podcast episode. Amber shares her insights on digital music marketing, assembling a sterling marketing strategy, and boosting streaming numbers.Here's what you'll learn about: Learn how to identify your strengths and weaknesses and leverage them to elevate your music career.Understand the intricacies of record marketing and release strategy for budding artists to DIY.Discover which campaigns yield the best results and how to reach a larger audience.To discover more about Amber Horsburgh and gain further insight into the music industry, visit: https://school.deepcuts.co/fanbase-acceleratorApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

✨Today we're diving deep into a topic that's near and dear to my heart: the magic of interviewing your ideal client avatar on your podcast. If you're finally ready to get serious about your podcast and take it to the next level, this strategy is an absolute game-changer! I don't say that lightly and I'm here to tell you why!

Get ready to be enchanted! In today's soul-stirring episode, I'm delighted to converse with the magical Jenny Melrose.   Once a dedicated reading specialist, Jenny chose to "retire" from her teaching career when her blogging income far exceeded her salary. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.    Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Jenny and I dish on:    - The fundamentals of growing an online business  - Connecting with your ideal clients online  - Speaking your story through photos  - The very first step in your writing journey   - Tips on recreating your old content   Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, (https://tinyurl.com/ydmzb6qz) TODAY!!!   Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you.   Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.   Resources mentioned:   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)    https://jennymelrose.com/book   Instagram @jenny_melrose  **Contact Jenny Melrose via Instagram or https://jennymelrose.com/**   **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**  

Are your subscriber numbers dwindling? Do you need to do something to keep your numbers up but don't have the capacity to do a full-blown launch?  I found myself in this exact situation. My subscriber numbers for my “baby” subscription, Tees 4 Teachers, had been decreasing since the beginning of the year. I knew I needed to do something, but when I looked at my year, this is what I saw:  April - Monogram Box Launch  May - SubSummit  June - Big Coaching Week Launch for Launch Your Box  August - Launching a New Course September - Launching a New Membership  That left July. July is right before back to school, making it the perfect time to launch Tees 4 Teachers. I knew I did not have the bandwidth to show up in a launch the way I'd need to. But I didn't want to not launch.  What could I do? Was there a way I could launch and make it EASY and less taxing on me?  I knew I could drive a lot of traffic and sales through paid ads. (Listen to episode 130 to hear about how paid ads helped me have my biggest launch ever earlier this year). If I could use ads effectively to sell my teacher tee subscription, that would eliminate the need to do a lot of LIVEs, send a ton of emails, and do all my usual launch activities.  So, what exactly would this “lazy launch” look like? I needed a plan.  Instead of an intense launch, I decided to run a two-week lazy launch.  I created an Early Bird Bonus/Launch Bonus but made it good for the entire two weeks.  Week One Started ads and made an announcement post Posted once a day.  Week Two Did 1 LIVE Sent 2 emails Posted for the last 4 days  My results? I closed cart with 201 subscribers. I doubled my subscription with minimal effort!  What did it take to double my subscriber count?  Launch Bonus New, Cute T-Shirt Design Ad Spend - $2000 When I looked at the data - and you should ALWAYS look at the data, I discovered some interesting things:  92% of the traffic I sent to the sales page came from Facebook Ads.  78% of all my new subscribers came directly from Facebook Ads.  For 82% of my subscribers, this was their first purchase from me.  The biggest eye-opener for me? On average, I get 200-300 views on my Tees 4 Teachers sales page. When I ran paid ads for this “lazy launch,” I 10X'd those views and my conversion rate was the same - 3%.  3% of 300 views is 9 new members.  3% of 3000 views is 90 new members.  My advice for you, especially if you're facing a subscription with dwindling numbers? When you NEED to launch, launch!  Figure out what you have the capacity for and make it work.  It doesn't have to be perfect, but you do need to take action.  Don't just wing it - create a plan and work that plan!  Join me for this episode as I walk you through how I doubled my dwindling subscription with a lazy launch!  Want to learn more about paid ads? There is so much more inside Launch Your Box. We've got several different trainings, including a brand new training this month on how to set up a Page Like Ad so you can start growing your following. Look for it in the Training Library under Building Your Audience. I also cover my subscription box ads strategy in a brand new bonus lesson inside the Launch Your Box training library. You'll go behind the scenes of my launch and see what I did, what I spent, and the actual ads I was running for that launch. Of course, I break down all my results in detail. Are you ready to join Launch Your Box? Text me the word LAUNCH to 940-204-0023 and I'll send you a special invitation!  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today! Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

What you believe about your audience directly impacts how they show up and whether they choose to become your client.   If you've ever caught yourself thinking: "but people in my audience are not ready to buy; there are not enough people in my audience ready to pay high ticket price; people in my DMs just want free coaching…". Ouch! Just like in an intimate relationship, these beliefs are instructing how people in your audience are actually showing up. Yes, you're that powerful!     If you want to scale your business and work with high caliber, self-led soulmate clients, you want to ensure that you trust your people and hold them in the highest regard.    In this episode, I discuss how to identify the views we hold about our audience, I share about the overlap between business and personal relationships, and how we can come into a secure attachment with our audience.   As we tidy up our beliefs and energetics, we simultaneously create space for our community to flourish and grow. It is not just about wanting high caliber clients. It is also about becoming the kind of leader who ignites such qualities in your people.

In this episode of Coaches Compass, Mike discusses the process for figuring out who your ideal client is. Once you know the type of person that brings you joy to work with, you'll need to understand how to attract those clients and build your audience. This episode will help you take action on speaking directly to the people you want to be working with and how to figure out exactly the types of clients that you best serve.For a 2 week free trial for nutrition coaching and training, go here - https://www.neurotypetraining.com/trialPaleo Valley is offering 15% off all of their products! Try their beef sticks for a high quality, grab and go protein source. Or their essential electrolytes for proper hydration. Visit - http://paleovalley.com/POPFAMCured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Blogging | Content Marketing | Brand Sponsorships | UGC | Content Creators | Selling a Blog | Boundaries This episode is JAM-PACKED with golden nuggets of info, including what it's like to sell a blog (which we thought was pretty fucking cool lol). Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands. She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED. This episode is a juicy one, we hope you enjoy it! Overview of the Episode: ➡️ Jenny's journey from teacher to full-time blogger & coach ➡️ Pivoting from blogging as a hobby, to turning it into an actual business  ➡️ What it's like to actually SELL a blog ➡️ Getting sponsorships even from a small audience ➡️ The importance of finding & using YOUR VOICE in your content ➡️ What brands look for when searching for creators for sponsorships  ➡️ UGC (User-generated content) examples ➡️ Establishing boundaries with brands ➡️ ACTUAL EXAMPLES for pricing sponsorships ➡️ Pivoting from gifted collabs to paid sponsorships  ➡️ Is blogging dead? ➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic  ➡️ Common mistakes that bloggers make that hold them back from the success they want   Links & Resources Mentioned: 3 Secrets Brands are NOT Telling You About Sponsorships FREE Training Jenny's Book: Influencer Entrepreneur How to Setup Google Search Console FREE Meditation pack Buy us a coffee/support the podcast Book a Strategy Session with Shay & Mariah About Jenny Melrose: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   Website: https://jennymelrose.com Instagram: https://www.instagram.com/jenny_melrose/ Connect with the Podcast: Curiouslyguided.com Instagram.com/curiouslygiuided CONNECT WITH THE HOSTS SHAY + MARIAH: Websites: saleswithshay.com & mariahmagazine.com Instagram: @saleswithshay & @mariahmagazineco

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.What you can expect from this episode:Why you can't rely on social media for marketing your businessHow to get the most out of email marketingMonetizing your blog (with ad networks and sponsorships)Social media influencers: Are they oversharing?About Jenny Melrose:Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Relevant Links:JennyMelrose.comThe Influencer Entrepreneurs PodcastThe 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money OnlineJenny's Instagram @jenny_melroseWatch the short YouTube clipFor the full show notes and transcript, visit https://www.socialslowdown.com/influencers-email-marketing-with-jenny-melrose/Support the show

Aliza Licht is back on the podcast for a special bonus episode. In celebration of her new book ON BRAND, Aliza takes us through her 3 actionable tips for building your audience and creating a strong content strategy that you can do right now. She reminds us to: - push through our discomfort in putting ourselves on video - make it easy for ourselves when it comes to social media and creating our brand - define what we want to be known for (and how to start) and more. ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo. WHAT IS ON BRAND? On Brand is a comprehensive roadmap to building your personal brand online and IRL. The book picks up where Leave Your Mark left off. Aliza includes personal anecdotes and learnings from her own journey and rebrand from a corporate employee to entrepreneur mixed with expert contributors in their fields, including Dorie Clark, Alisa Cohn, Ross Martin, and more. Wise words from fashion greats include Mindy Grossman, Bevy Smith, Steven Kolb, Jennifer Meyer, Alexandra Wilkis Wilson, and Elizabeth Holmes. The book includes what she lovingly calls "mental gymnastics" exercises for readers to work on their brand in the physical book. On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.  PUB DATE: April 18, 2023, by Union Square & Co. Guest: OTHER WORK: Book: Leave Your Mark: Land your dream job. Kill it in your career. Rock social media.  Podcast: LEAVE YOUR MARK: Freshly Brewed Career Advice Private mentorship: LEAVE YOUR MARK Community Newsletter: LEAVE YOUR MARK Instagram: @alizalichtxo   @leaveyourmarkpodcast   @leaveyourmarkcommunity Twitter @alizalicht @LEAVEYOURMARKxo TikTok: @alizalichtxo @leaveyourmarkpodcast  Host: Instagram: ⁠⁠⁠@MentorsontheMic⁠⁠⁠ ⁠⁠⁠@MichelleSimoneMiller⁠⁠⁠ Twitter: ⁠⁠⁠@MentorsontheMic⁠⁠⁠ ⁠⁠⁠@MichelleSimoneM⁠⁠⁠ Facebook page:⁠⁠⁠ https://www.facebook.com/mentorsonthemic⁠⁠⁠ Website:⁠⁠⁠ www.michellesimonemiller.com⁠⁠⁠ Youtube: ⁠⁠⁠https://www.youtube.com/user/24mmichelle⁠⁠ Listen to her full interview on Season 3 Episode 7 of Mentors on the Mic podcast. Becoming... Bestselling Author, Brand Marketer, and CEO of Leave Your Mark Aliza Licht Ads: ⁠Cave Day⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support

As a business owner, is giving stuff away for free effective? Michelle Cummings, the founder of Training Wheels, has seen it work. In Michelle's case, free content builds trust with her audience.“They'll shop around a little bit, of course,” she says. “But the more they build loyalty with you as either the face of your company or the brand behind it or just the mission and what you do and how you do it, that actually will get people to … want to purchase from you directly.”She has seen it work. Michelle has been in business for 24 years, and she's been a Constant Contact customer for almost just as long. She sends a newsletter every Wednesday to her list of more than 22,000 people interested in team-building and leadership tactics. This is on top of running a leadership training online course, conducting keynotes and online workshops, and authoring several books — one of which is being made into a screenplay (!!)On this episode of Be a Marketer, Michelle and host Dave Charest discuss the importance of blocking off creative time and why you should focus on your list-building efforts. 

As promised, I'm back with my bestie and business partner, Maria for the second episode on building an audience! If you haven't yet, make sure you go back and listen to episode one where we dive into the WHY of audience building! For part two of this chat, we really look into how to build your audience! We discuss some great places to start like Instagram Engagement, in person events, and ways to really solidify who you genuinely want in your community. We get real with you with some personal experiences, and share how these have shaped the ways we have built, and continue to build our community!Let us know what you think - we want to hear from you, our COMMUNITY! Links For You:• Getting Real About Email Marketing & Why You Need to Build an Email List Episode• Gaining Focus on Your Marketing with Hailey Rowe• Follow Maria on Instagram• Follow Kristina on InstagramFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

To know her is to LOVE her, and that's how I feel about my biz partner and bestie! So...today I am SO excited to have my business partner and bestie, Maria Tassi, on the podcast to talk all about Audience Building! This episode focuses on the WHY when it comes to audience building, and we share all our tips with you. In this episode we get real about the fact that it will always be quality over quantity when it comes to building your audience. Finding your ideal online community means connecting with those that support you, allow you to show up and push you to create the best version of your business as possible! Stay tuned for Part 2 of this chat where we dive into the how! Links For You:• Follow Maria on Instagram• Check out the Social Snippet!For Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

There's so much to juggle as a business owner or entrepreneur. Product creation, customer service, marketing, sales, growth and visibility.. They all feel equally important, so it's hard to know what we should be focusing on and when in order to grow our business and be successful. If you've been wondering what you should be prioritising in your business and how to manage your time, energy and resources so you can actually get the important things done, you're going to love today's guest! Owner of Horizon Performance Insights, Heather Cameron shows women business owners create a client attraction system that turns followers into paying clients. She helps them get focused, simplify and take messy actions that Ignite their Market and get them results. If you want to get laser-focused on what your unique business needs are right now to get more clients, Heather is the person to go to! Tune in as we talk about why we get distracted by bright shiny objects ad have trouble knowing what to focus on, the reason so many business owners get stuck building their following, and Heather's top recommendations for building an audience without overwhelm! Get Heather's free guide 20 Lead Magnet Ideas that Convert at https://igniteyourmarket.com/ignite/leads/lead-magnets/ Connect with Heather at her website, Instagram and Facebook --- Check out my resources to simplify your business: https://www.marissaroberts.com/resources/ --- Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform! --- Come chat with me on Instagram!

Your confidence is a huge piece of how you impact your audience, which is we want to break down how to boost your confidence.Confidence is the second half of my Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online.Be sure that if you haven't already grabbed the free workbook that goes along with this series that you do so.The majority of my clients who have found me are usually looking for a step by step process on how to pitch themselves to receive brand sponsorships.An introductory email or pitch is sent to a company or brand in order to secure money in exchange for content that is created.A brand sponsorship is forged when a client uses a product or service from a brand and more or less endorses it to their audience.I provide them with that process through my signature course Pitch Perfect Pro.But what they don't realize is that 50% of the process is actually confidence.If you are lacking confidence in yourself, people will sense that.Have you ever wondered why you're great at talking about your favorite product, but when it's time to talk about you or your product, you all of a sudden start stammering.The words that come out of your mouth do not make any sense, and the person you're talking to actually looks more confused than they did when they first asked you what you did or about your personal product.We as women have a tendency to feel like we are bragging or boasting about ourselves when we talk about what we do.Read more HERE.

God put a calling on your heart to help people. How are you taking action on it? If you really want to deeply serve others, you must meet and connect with people. Because if you're talking to just yourself, you're not really making an impact. Building an audience is one of the ways you can do this in the online marketing world. The old “drive-by” way of selling to people without connecting with them and assuming you can build a passive income empire while you're off sipping drinks on a beach does NOT work anymore. We are in a separation season. What may have worked a few years ago no longer works now, and only those coaches who learn to adapt will succeed at launching or scaling their businesses. In this episode of the Epic Success Podcast, I want to share three key things that are different about building an audience now than it was even 5 years ago. The biggest take-aways from today's episode are: Intimacy is VITAL. Creating intimacy as an online business owner is not easy. Still, it can be simple when you understand how to develop it. I talk through some tangible tweaks you can make to how you show up online so you can foster more intimacy with your audience. Foster engagement with relatability. Scaling your coaching business will require you to engage with your audience. It's not just about making a post and calling it a day. People want to know you and feel relatability with you because it shows them you can help. Deep guidance will set you apart. Resist the urge to copy what someone else is saying, hop onto trends, or compare yourself to other coaches in your niches. Create trust with your audience by sharing deep guidance that aligns with your experiences and what you believe will help your ideal client. To bring these 3 principles into your business, you need to have an audience. I'm partnering with my friend Christina Jandali, a go-to expert on audience building and engagement, to invite you to her FREE live training series next week. Click here to register: www.engageyourniche.com.

In this episode, I'm telling you all of the secrets about showing up online and breaking down the barriers that are currently stopping you.I dive into:Knowing your worthIdentifying the reasons you're not showing up Mastering your inner mean girlFinding your why and your purposeRemoving the ego from content creationFREE MASTERCLASS: ✨SHINE✨ How To Build An Engaged Audience & Visibility For Your Dream Business #introvertstyleDream Plan Do with ClickUp CourseConnect with Mia on Instagram @miabroxMia's website: https://shedreamsallday.com/If you loved the episode, be sure to leave a review and share this episode with your introverted business besties or someone you think needs it in their life. Hosted on Acast. See acast.com/privacy for more information.

Creating content consistently is great, but if you don't know who your talking to it is likely that you are not attracting a raving audience.Today we're going to break down exactly how to know who you are talking to.We are in the thick of 2023 and moving on into February.I am continuing our series that we have been talking about that goes along with my book, Influencer Entrepreneurs: The4 Step Framework for Building Your Audience, Growing Your Business, and Making Money Online.If you haven't already grabbed the free workbook that goes along with it, please make sure that you do.I really want to make sure you know who you are talking to.This is one of the most important things that you need to understand so that you know the problem that you are solving.When I hosted IEA summit in the beginning of January, I talked about there were three things we were focusing on.We were focusing on SEO.We were making sure that we understood the importance of growing an email list and how to actually engage with it.And then the third, was to know the problem you were solving for your audience.In order to know that problem, you have to know your person, your avatar.If you have not created a blog avatar yet, I would highly recommend checking out the episode What is an Avatar & How to Create One.Read more HERE

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Website:https://jennymelrose.comSocial Media Links:https://www.instagram.com/jenny_melrose/Scaling for Growth Guide (free) https://jennymelrose.com/scaling-for-growthConvert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

We're jumping into example brand values and how to implement them in your messaging when you are creating content and putting things on social media so that you can successfully and cohesively run your business.Be sure to check out the previous episodes of this series, episodes 318, 316, 314 and 312.This series follows along with my book, Influencer Entreprenenurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.Also, make sure that you grab the free coordinating workbook.Read more HERE.

Understanding how to implement your brand authenticity into your business makes it easier for you to attract an audience that sticks with you throughout the years.If you haven't been following along, make sure that you go back, listen to the episodes within this series that come from my book, Influencer Entrepreneurs: The 4 Step Framwork to Building Your Audience, Growing your Business and Making Money Online. The episodes are 312, 314 and 316 that are all part of this series.You'll also want to make sure you download the free workbook that goes along with it.Read more HERE.

In order for your audience to know, like and trust you, they need to be able to make a connection with you so today we're going to dive into how to connect with your audience.We are continuing our series started that started with episode 312 on the business of blogging and then went to episode 314 where we talked about what positioning in business is.This series is following along with workbook for my corresponding book Influencer Entrepreneurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.If you haven't already grabbed your free workbook, you're going to want to make sure that you do that.So far, we've talked about positioning as part of that four part framework of P.A.C.K., and last week we talked about what makes you unique?Read more HERE.

Building a personal brand can feel overwhelming. There are so many examples of how you can go about it and a seemingly endless list of things that you could choose to focus on. Today's guest has done an incredible job of cutting through the noise and building her brand by staying true to who she is, listening to her audience, and trusting her gut. Amberly Lago is a TED speaker, fitness addict, and host of the True Grit and Grace Podcast. She is also the bestselling author of True Grit and Grace: Turning Tragedy into Triumph, a book that chronicles how a devastating motorcycle accident shattered her right leg and permanently altered the course of her fitness career. In it, she is deeply vulnerable and shares how she overcame her darkest moments of despair by learning to love herself again and finding meaning in what happened to her by helping others. Tuning in you'll hear Amberly talk about her journey from being a fitness coach with virtually zero technical expertise to purchasing a laptop in her forties and building an impressive social media following in the run-up to her book launch. Learn how Amberly created her personal brand from a place of authenticity and why she was so passionate about forming real, lasting relationships through social media. We also delve into the self-doubt that tends to plague us when we evaluate the worth of our personal stories, and how Amberly found belief in the power of her story when she recognized the impact it could have on the lives of others. Amberly is not only a truly inspiring individual, but she is also deeply compassionate and her love of people is infectious. Join us today for a profound conversation on overcoming pain, finding your authenticity, and the power of connection! 

Moving into 2023, I want you focused on the business of blogging so that you can have that thriving business you've always dreamed of.You need be treating your blog like a business, looking forward to it as a business, and setting goals for it.In order to get to do that, I will walk you through my P.A.C.K. framework, which is going to help you have the confidence that you need in order to really start to scale your business.As we go through this, you are going to want to make sure that you have that workbook so that you can take notes.If you haven't already picked up my book, Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online, you are going to want do that because it is going to give you a deeper dive into the topics that I'm going to talk about. Join the Business of Blogging Event.Read more HERE.

If you're budding influencer or microinfluencer, you'll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast.  Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her readers and build an audience that brands would pay to get in front of — and within five years she was able to quit teaching and replace her yearly salary through sponsorships alone! Since selling her blog for six figures, Jenny has built a business helping bloggers and entrepreneurs discover the strategies and resources they need to unlock their inner influencer and monetize their online businesses! In this conversation, we talk about why the influencer world has changed over the last five years, how to leverage your data to attract paying brands, the importance of creating a win/win/win situation. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌· The type of content you should be creating if you want to grow into an influencer type of role·  What you need to know before you take the first steps toward monetizing your content ·  The pros and cons of 3 different methods of monetizing your content Guest bio: Jenny Melrose is a successful business coach, content strategist, and podcaster who offers bloggers and entrepreneurs resources to grow and monetize their online businesses. Timestamps:‌ ‌00:33  Meet Jenny Melrose03:56  What is an influencer?05:32  How influencers have changed08:55  Monetizing your content10:41  Selling to brands11:33  Leveraging data13:55  Sponsorships14:59  Affiliates15:50  Influence outside of social media17:45  Find your niche & pitch20:51  Consistency, perseverance & vulnerability25:21  Pick your best platform Links mentioned:‌ ‌Jenny Melrosehttps://jennymelrose.com https://jennymelrose.com/cheatsheet/Instagram: @jenny_melrose —Learn with me: https://www.liannekim.com/dreamclient‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting. Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship. Topics covered include: How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help How podcast guesting has impacted Jenny's business, and how they manage it internally Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

Today's guest is Brandy Hall, Founder and Managing Director of Shades of Green Permaculture where she empowers her clients to be part of the solution to the global environmental crisis! Learn more about Brandy Hall below: Website Facebook Instagram LinkedIn ∗∗∗∗∗∗ Follow Jared on Twitter! Interested in signing up for Kajabi? SIGN UP NOW If you enjoyed the podcast please leave a review and rating to help inspire more online entrepreneurs to take their business to the next level. Your review will help create more Kajabi Heroes. Share this episode on social media & tag us to get a shoutout on the show: Facebook Instagram Twitter LinkedIn Interested in being a guest on the podcast to share your Kajabi journey with the world? SIGN UP FOR OUR GUEST LIST!

Jimmy Mackin is the CEO of Curaytor, a marketing solution which specialises in real estate. Curaytor bootstrapped its way from 0 to 11 million in  just 7 years, aided by their unique go to market strategy is ‘leading with your why'. In this episode, Jimmy talks all about leading with your why, by always putting your customers' needs first and by building an organisation that your employees love, that you love as a founder and that customers love too. He also delves into what he and his team at Curaytor do differently in the market and the common mistakes CEOs make. KEY TAKEAWAYS Curaytor have also been a company that has engrained themselves with their audience. Their philosophy is to build their audience before they need it. It's all about focusing on content marketing to help acquire customers, this comes in many forms including podcasting, social media and blogs. Curaytor is a marketing solution which provides the people, the plan, and the platform to get their marketing right. Often when you are starting off a company, you think of capital as a solution to all your problems, but this simply isn't the case and can distract you from what you should be focusing on. A lot of people in the SAS industry purely focus on the growth metrics, of course these matter, but when they become the focal point you can easily lose track on the customer. It can remove the connection with customers and lead to the wrong decisions being made. Jimmy and his team at Curaytor simply ‘road the waves' early on in the market, as they were happening. They didn't overthink their strategy at the start they just mirrored what other successful companies were doing and one of the big waves at the time were FB ads, so that's what they focused on. Once a company gains a good amount of revenue, they can gain a fear of losing it. This means they can become very risk adverse which in time causes them to become irrelevant. BEST MOMENTS  “Leading with the ideas our beliefs and world views to attract them to who we are before we sell to them” “How do we help our customers get more customers?” “You should only raise capital when you absolutely need it” “Market performance always trumps individual business strategy” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io EPISODE RESOURCES https://www.linkedin.com/in/jimmymackin https://www.curaytor.com ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less. Support the show: https://www.linkedin.com/in/ryan-staley/ See omnystudio.com/listener for privacy information.

Join Tacey and her special guest: author, publisher and speaker: Russell Nohelty as they discuss How to grow both your audience and your mailing list from scratch. Timestamp: 01:47: Russell's story Timestamp: 09:30: Value Ladders Timestamp: 16:24: List Segmentation Find Russell @russellnohelty on Twitter & Facebook Link to Russell's free gift: https://tinyurl.com/4pkbn6s5 find Tacey @taceyatkinson on all the platforms

Effective marketing is difficult to get right, and independents like us have a lot to juggle when marketing ourselves. Hubspot says that the biggest determinant of effective marketing is your audience. If we're not properly targeting our ideal clients, we might as well not be marketing at all. In this episode, Dan Sanchez and Alastair McDermott discuss how to start building an audience, what types of channel to target, and how the different types of content can work for each channel. They also discuss Dan's two channel rule, how to use long form and short form content synergistically, and how to use content to save time. “Have one channel for short form content, one channel for long form content. Short form would be like LinkedIn, Twitter, Tik Tok, long form would be blogs, podcast, YouTube videos. Being okay with being all in on just two mediums is probably the best thing you can do as a solopreneur or independent consultant.” -- Dan Sanchez on The Recognized Authority podcast “Get more out of your content, use your content to save you time. Whatever your long form channel is, use it to answer questions. Keep a list of all the questions you get, write the best possible answer that you can without customizing it for the client.” -- Dan Sanchez on The Recognized Authority podcast

Today, we're sharing a preview of Emma's talk: How to Market Your Course on Social Media. Emma will be speaking at the Creator Experience: A Teachable Summit on March 23rd, 2022. So today, we wanted to share a preview of why I created this talk for Teachable and what's coming in that 45 min presentation + Q&A. In this talk, Emma discusses tips and tricks in:·      Establishing Your Brand·      Building Your Audience·      Marketing Your CourseOne of the sections Emma is most excited for is the last section: Market Your CourseShe shares content plans and ideas for your:·      Pre-Course Launch·      Course Launch·      Post Course LaunchWhat does it mean to market your course on social media?Social media marketing is not sales. But social media marketing can help you drive sales by:·      Sharing relevant content·      Developing and deepening a relationship with your audience·      Connecting with prospective clients  Posting once on Twitter or Instagram isn't going to magically drive your next $1,000 in courses sold but being intentional, consistent, and strategic can help you sell your next course.Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!

What does it take to make an impact in a distracted world? How can your message be found and received? What does it take to gain traction and momentum in your business broadcasting? Are you ready to make a difference on a larger scale? Listen to this week's episode of Reveal the Game of Life >> Learn more at http://revealthegameoflife.com/ Book a call with Molly here: https://www.wildheartsriseup.com/life Book a call with Chris here: https://calendly.com/chris-tomasso/discovery-activation-session