Podcasts about building your audience

Audience building is the key to a successful subscription box launch. It's also the key to the growth and sustainability of your subscription box business. In today's episode, we're talking about 5 ways to build an audience for each stage of the subscription box journey.  A reality of a subscription box is that each month will also bring cancellations. They're simply a part of doing business. And the only way to continue to grow your subscription box business is to continue to grow your audience, to get in front of new people and convert some of those people into subscribers.  Focusing on these 5 things consistently is going to help you grow your audience – and you need to grow your audience to grow your business.  5 Audience Building Steps for New Subscription Box Businesses If you're brand new and don't have an audience yet, you need to spend time building an audience. I say it all the time. You can't have a successful launch if you're launching to no one!  Building social media content - get your social pages going and build content on those pages. Get a minimum of 10 posts up right away. See 10 Post Ideas When Starting Your Business  Get super consistent. Post daily and work up to twice a day.  Share on your personal profile - share from your business page onto your personal page. People in your personal network are part of the audience you've already built. Let them help you expand your reach.  Set up a page like ad - these ads are simply an introduction to you and what you do. People simply click the thumbs up and then they're following your business page. This pushes you in front of people you'd never get in front of. Launch Your Box members, find the training inside the “Building Your Audience” module.  Video - short video and LIVEs - Let your audience get to know you.  Listen to episode 170 to learn how Tracey Phillips built an amazing audience of over 100,000 people by consistently doing LIVE videos.  Set up your email CRM - part of building your audience is building your email list. Our favorite email CRM is Klaviyo.  5 Audience Building Steps for Established Subscription Box Businesses If you are selling products, actively building an audience, or already have a subscription box, these 5 steps are for you. Make these a habit. You should be doing them all year round. Run a subscription giveaway - do one at least once a year. Launch Your Box members, find the training inside the “Building Your Audience” module. Create a lead magnet for your ideal customer - build your email list with a lead magnet! This is typically a digital item you give away for free in exchange for someone's email. Every business needs a lead magnet and should be running one year-round. Get ideas for email opt-in freebies.   Run ads - run three types of ads year-round: lead magnet ads, page like ads, product ads. Every legit business needs a marketing budget. You need to run ads. Ads are the best way to get in front of cold audiences.  Go LIVE and connect with your audience regularly - get consistent and put it on your calendar so your audience knows when to find you and you are held accountable.  Create a consistent social media plan - create a template for posts, a plan for video, and a schedule for switching out ads.  10 Post Ideas When Starting Your Business  Episode 170 of The Launch Your Box Podcast Downloadable Email Opt-In Freebie Ideas * These show notes contain affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  Please read my disclosure and privacy policy HERE. Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Welcome back to episode 5 in the Scaling with Group Programs Series. I'm so excited to share with you some key lessons about building your audience for your group program. I'll be diving into three essential elements: clarity, strategy, and systems. Building an audience that resonates with your message and is excited about your upcoming program takes time and effort, but it's so worth it. By focusing on clarity, strategy, and systems, you'll be well on your way to filling your group program with dream clients. If you have any questions or want to dive deeper into this topic, check out my live masterclass sign up here - www.suzchadwick.com/onlinecourse JOIN THE AMPLIFY ACCELERATOR NOW - www.suzchadwick.com/amplify  

In this episode, we delve into the critical importance of building an audience for your writing before your book is even published. Learn practical tips on how to connect with potential readers, identify your target audience, and engage with them through social media and online communities. Discover why having a few loyal followers is more valuable than a large number of disengaged ones. Whether you're a new author or an experienced writer, tune in to understand why building a solid foundation now can lead to greater success when your book hits the shelves. Don't forget to subscribe, ring the bell, and give us a thumbs up for more writing and marketing insights! 00:00 Introduction to Building Your Writing Audience 00:39 Why You Need an Audience Before Your Book is Published 02:09 The Myth of Needing a Huge Following04:09 Identifying Your True Audience 06:44 Finding and Engaging with Your Audience 10:15 The Importance of Starting Early 12:15 Conclusion and Call to ActionLINKS:Liz Wilcox's Email Marketing Membership at http://wmdeal.com/liz Get your FREE Move the Needle goal-setting for authors ebook at https://www.writingmomentum.comWrite with us! Join our writing membership and get your book DONE! https://www.writingmomentum.com/membership

Hey Small Business School, In today's episode I wanted to share my fascination with a company called Yacht Water I've recently learned about started by Arlen Hamilton. I think their marketing and crowdfunding strategy is genius and can inspire you in your own business journey!Topics Covered:Learn about Arlen Hamilton's innovative venture, Yacht Water, and its unique market positioning.The importance of aspirational branding and how Yachtwater leverages the luxury lifestyle.Crowdfunding with a twist, how using WeFunder to gather thousands of small investors can create a loyal customer base.The growing trend of sobriety and how it presents opportunities for new product markets.Creative ways to get customers invested in your business's success beyond traditional equity sharing.I think what Arlen Hamilton is doing is fascinating and worth checking out if you are trying to motivate your community to get behind your business! Have questions? Reach out to me on Instagram, I'd love to hear from you!Learn more about Yacht Water: Website: https://wefunder.com/yachtwater/Instagram: https://www.instagram.com/yachtwatersparkling/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

The Pitfalls of Renting Audiences:When you rely heavily on platforms like Facebook or Google to reach your target market, you're essentially "renting" their audience. While these platforms can provide significant exposure and generate leads, they also come with inherent risks. Algorithm changes, rising advertising costs, and shifting user preferences can all impact your ability to effectively reach and engage your audience. Moreover, you have limited control over the data and insights gathered from these platforms, making it challenging to build lasting relationships with your customers.The Power of Building Your Own Audience:In contrast, building your own audience puts you in the driver's seat. By focusing on channels and strategies that allow you to directly connect with your target market, you gain greater control over your brand's message, customer relationships, and overall growth trajectory. Here are some key benefits of building your own audience:1. Enhanced Brand Loyalty: When you nurture a direct relationship with your audience, you foster a sense of trust and loyalty. By consistently providing value, engaging with your customers, and addressing their needs, you create a strong emotional connection that goes beyond mere transactions.2. Valuable Insights and Data: Building your own audience allows you to gather valuable data and insights directly from your customers. By analyzing their behavior, preferences, and feedback, you can make data-driven decisions to improve your products, services, and overall customer experience.3. Increased Marketing Efficiency: With a well-established owned audience, you can streamline your marketing efforts and allocate resources more effectively. Instead of relying on paid advertising or constantly chasing new leads, you can focus on engaging and retaining your existing customer base, which often leads to higher conversion rates and lower customer acquisition costs.Strategies for Building Your Own Audience:So, how can small businesses build their own audience? Here are some proven strategies to consider:1. Email Marketing: Building an email list is one of the most effective ways to cultivate a direct relationship with your audience. By offering valuable content, exclusive offers, and personalized communication, you can nurture leads and drive customer loyalty.2. Content Marketing: Creating and distributing high-quality, relevant content is a powerful way to attract and retain your target audience. By consistently providing value through blog posts, videos, podcasts, or other formats, you establish your brand as a trusted authority in your industry.3. Community Building: Fostering a sense of community around your brand can be a game-changer. By creating forums, groups, or events where your customers can connect, share experiences, and engage with each other, you build a loyal and engaged audience that goes beyond mere transactions.4. Customer Retention Programs: Implementing customer retention strategies, such as loyalty programs, referral incentives, or personalized offers, can help you build a strong and loyal customer base. By focusing on retaining and delighting your existing customers, you create a solid foundation for sustainable growth.Conclusion:In today's competitive business landscape, building your own audience is no longer a luxury but a necessity. By shifting your focus from renting others' audiences to cultivating your own, you gain greater control over your brand's destiny and create a more sustainable path to growth. Through strategies like email marketing, content creation, community building, and customer retention programs, small businesses can forge lasting relationships with their target market and thrive in the long run. So, start investing in building your own audience today and watch your small business flourish.Thanks For Listening Everyone! Use My Amazon Associate Link Below To Make Purchases Pay Pal TipVenmo - @jason-Stclair-09262CashApp - $stclair316Amazon Associates LinkGovernment Grants Home PageAtheoz Podcast Home PageCommission Earnedhttps://www.instagram.com/jason_stclair/

This episode is on the very human feeling of doubt. Doubting ourselves, our decisions,  our capabilities, our value to the world. But the thing is, your doubts aren't truth. Self doubt is just fear to protect you from loss, failure or rejection. Yet the irony is, doubt makes you lose out on all you could gain by trying. They are fear-fuelled stories you create about who you are, what you're worth and what you're capable of achieving. Most often than not, your doubts are the opposite of what you should believe.I talk about how this protective mechanism hinders our potential, means that people that need our services are left unhealed, and your dreams are left unactualised. It is so important to not believe your doubts, and instead make aligned action.Make Your Mission Bigger Than Your Fear. Why take the chance and move through the doubt? For a bigger reason than yourself. What would the empowered, self-believing version of you move through the world? Do exactly that, because that's your true essence, not the fear blocking it. Tell your doubts you're not here for a safe life, but the biggest life you are capable of. Start to make aligned action & show your body that you can step into the unknown. This is where your confidence is built - disproving your mind's stories by doing the scary and surviving, or better yet thriving.If right now you are extra overthinking, self doubt or asking “what the hell am I even doing?”. Especially if you're in periods of change & transition. This is the episode for you!Be kind to yourself, you're human in these times. This does not mean your project, work or people are wrong for you. Let this moment of questioning pass and stay rooted in your knowing & vision. Don't burn it all down. Your inner intuition is your guide, not your overthinking monkey mind. 00:00 Introduction to the Podcast00:51 The Struggle with Self-Doubt02:13 The Impact of Doubt on Dreams02:44 Overcoming Doubt through Action03:42 The Importance of Patience and Persistence04:24 Creating Recognition and Expertise04:37 The Importance of Taking Aligned Action04:45 The Power of Mindset Work06:15 Rewiring Neural Pathways07:05 The Role of Patience in Personal Growth07:17 Building Your Audience and Reputation08:32 Overcoming Fear of Failure08:57 The Power of Self Image30:00 Conclusion: Doubting Your Doubts31:41 The Role of Community in Overcoming DoubtJoin me for our upcoming Rest Assured Retreat at SOMA Byron Bay June 28 - July 1. Want to dive deeper, explore more here: Instagram Get your free Human Design Chart 1:1 Human Design Intuitive Sessions Advanced Human Design Training Rest Assured Retreats

Episode 66 - How to Start Building Your Audience In this podcast episode, we unpack the topic of actively building and understanding your business audience. We explore the importance of building an audience, the process of understanding the audience's needs, and how to leverage this understanding to create relevant business offerings. We emphasize the importance of having an email list and using it as a medium for communication to build trust and engage with people. Remember, you just have to start this process somewhere, even with a small audience, focusing on quality rather than quantity. Building is about initiating conversations and building trust, rather than just increasing the number of followers or subscribers.Join us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentumAngela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.************

topics: the importance of social media marketing email lists self publishing are you a writer if no one reads you print vs. online advertising facebook ads get Shaylynn Marks' new... Continue reading

If you're looking for a sign to finally start that podcast you've been dreaming about, this is it. In this week's episode, I'm sharing tips I've tested to grow my podcast to millions of downloads. I've been able to gain sponsorship, grow an audience of over 160K across social platforms, and even appear on a magazine cover.In this episode I share about:Building an audience and how to keep them coming backOvercoming the challenges of being on videoHow to use social media for promotion and engaging with your audience Highlights Include: 1:38 Branding Your Podcast6:43 Building Your Audience 8:54 Keeping Overhead Low15:29 How To Stay Consistent23:33 Podcast Moguls CourseCheck out episode 388 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.Links mentioned in this episodeRiverside Video Recording: https://sidehustlepro.co/riverside Fiverr: https://www.fiverr.com/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Other SHP Courses: https://sidehustlepro.co/courses/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/sidehustlepro/ Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Amber Horsburgh is a seasoned music marketing professional whose passion for emerging artists knows no bounds. She has played an instrumental role in shaping the careers of artists like Chet Faker/Nick Murphy, Miike Snow, and SOFI TUKKER, among others. She served as the SVP Strategy at Downtown Records, worked on global ad campaigns for tech giants like YouTube Music and Google Play, and won numerous prestigious awards for her efforts. Her current passion project, Deep Cuts, is an educational platform that equips independent artists with the tools to promote their records like major labels.Delve into the secrets of building an audience and cultivating your music catalog as a long-term asset in this captivating podcast episode. Amber shares her insights on digital music marketing, assembling a sterling marketing strategy, and boosting streaming numbers.Here's what you'll learn about: Learn how to identify your strengths and weaknesses and leverage them to elevate your music career.Understand the intricacies of record marketing and release strategy for budding artists to DIY.Discover which campaigns yield the best results and how to reach a larger audience.To discover more about Amber Horsburgh and gain further insight into the music industry, visit: https://school.deepcuts.co/fanbase-acceleratorApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

✨Today we're diving deep into a topic that's near and dear to my heart: the magic of interviewing your ideal client avatar on your podcast. If you're finally ready to get serious about your podcast and take it to the next level, this strategy is an absolute game-changer! I don't say that lightly and I'm here to tell you why!

Get ready to be enchanted! In today's soul-stirring episode, I'm delighted to converse with the magical Jenny Melrose.   Once a dedicated reading specialist, Jenny chose to "retire" from her teaching career when her blogging income far exceeded her salary. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.    Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Jenny and I dish on:    - The fundamentals of growing an online business  - Connecting with your ideal clients online  - Speaking your story through photos  - The very first step in your writing journey   - Tips on recreating your old content   Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, (https://tinyurl.com/ydmzb6qz) TODAY!!!   Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you.   Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.   Resources mentioned:   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)    https://jennymelrose.com/book   Instagram @jenny_melrose  **Contact Jenny Melrose via Instagram or https://jennymelrose.com/**   **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**  

Are your subscriber numbers dwindling? Do you need to do something to keep your numbers up but don't have the capacity to do a full-blown launch?  I found myself in this exact situation. My subscriber numbers for my “baby” subscription, Tees 4 Teachers, had been decreasing since the beginning of the year. I knew I needed to do something, but when I looked at my year, this is what I saw:  April - Monogram Box Launch  May - SubSummit  June - Big Coaching Week Launch for Launch Your Box  August - Launching a New Course September - Launching a New Membership  That left July. July is right before back to school, making it the perfect time to launch Tees 4 Teachers. I knew I did not have the bandwidth to show up in a launch the way I'd need to. But I didn't want to not launch.  What could I do? Was there a way I could launch and make it EASY and less taxing on me?  I knew I could drive a lot of traffic and sales through paid ads. (Listen to episode 130 to hear about how paid ads helped me have my biggest launch ever earlier this year). If I could use ads effectively to sell my teacher tee subscription, that would eliminate the need to do a lot of LIVEs, send a ton of emails, and do all my usual launch activities.  So, what exactly would this “lazy launch” look like? I needed a plan.  Instead of an intense launch, I decided to run a two-week lazy launch.  I created an Early Bird Bonus/Launch Bonus but made it good for the entire two weeks.  Week One Started ads and made an announcement post Posted once a day.  Week Two Did 1 LIVE Sent 2 emails Posted for the last 4 days  My results? I closed cart with 201 subscribers. I doubled my subscription with minimal effort!  What did it take to double my subscriber count?  Launch Bonus New, Cute T-Shirt Design Ad Spend - $2000 When I looked at the data - and you should ALWAYS look at the data, I discovered some interesting things:  92% of the traffic I sent to the sales page came from Facebook Ads.  78% of all my new subscribers came directly from Facebook Ads.  For 82% of my subscribers, this was their first purchase from me.  The biggest eye-opener for me? On average, I get 200-300 views on my Tees 4 Teachers sales page. When I ran paid ads for this “lazy launch,” I 10X'd those views and my conversion rate was the same - 3%.  3% of 300 views is 9 new members.  3% of 3000 views is 90 new members.  My advice for you, especially if you're facing a subscription with dwindling numbers? When you NEED to launch, launch!  Figure out what you have the capacity for and make it work.  It doesn't have to be perfect, but you do need to take action.  Don't just wing it - create a plan and work that plan!  Join me for this episode as I walk you through how I doubled my dwindling subscription with a lazy launch!  Want to learn more about paid ads? There is so much more inside Launch Your Box. We've got several different trainings, including a brand new training this month on how to set up a Page Like Ad so you can start growing your following. Look for it in the Training Library under Building Your Audience. I also cover my subscription box ads strategy in a brand new bonus lesson inside the Launch Your Box training library. You'll go behind the scenes of my launch and see what I did, what I spent, and the actual ads I was running for that launch. Of course, I break down all my results in detail. Are you ready to join Launch Your Box? Text me the word LAUNCH to 940-204-0023 and I'll send you a special invitation!  Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today! Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

What you believe about your audience directly impacts how they show up and whether they choose to become your client.   If you've ever caught yourself thinking: "but people in my audience are not ready to buy; there are not enough people in my audience ready to pay high ticket price; people in my DMs just want free coaching…". Ouch! Just like in an intimate relationship, these beliefs are instructing how people in your audience are actually showing up. Yes, you're that powerful!     If you want to scale your business and work with high caliber, self-led soulmate clients, you want to ensure that you trust your people and hold them in the highest regard.    In this episode, I discuss how to identify the views we hold about our audience, I share about the overlap between business and personal relationships, and how we can come into a secure attachment with our audience.   As we tidy up our beliefs and energetics, we simultaneously create space for our community to flourish and grow. It is not just about wanting high caliber clients. It is also about becoming the kind of leader who ignites such qualities in your people.

In this episode of Coaches Compass, Mike discusses the process for figuring out who your ideal client is. Once you know the type of person that brings you joy to work with, you'll need to understand how to attract those clients and build your audience. This episode will help you take action on speaking directly to the people you want to be working with and how to figure out exactly the types of clients that you best serve.For a 2 week free trial for nutrition coaching and training, go here - https://www.neurotypetraining.com/trialPaleo Valley is offering 15% off all of their products! Try their beef sticks for a high quality, grab and go protein source. Or their essential electrolytes for proper hydration. Visit - http://paleovalley.com/POPFAMCured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Blogging | Content Marketing | Brand Sponsorships | UGC | Content Creators | Selling a Blog | Boundaries This episode is JAM-PACKED with golden nuggets of info, including what it's like to sell a blog (which we thought was pretty fucking cool lol). Jenny shines the light on not only the power of blogging & content creation but also on the opportunities available for entrepreneurs to start making money by partnering with brands. She gives so many tips & perspective shifts, along with being SUPER transparent about pricing and where to start with it when first starting out, which we LOVED. This episode is a juicy one, we hope you enjoy it! Overview of the Episode: ➡️ Jenny's journey from teacher to full-time blogger & coach ➡️ Pivoting from blogging as a hobby, to turning it into an actual business  ➡️ What it's like to actually SELL a blog ➡️ Getting sponsorships even from a small audience ➡️ The importance of finding & using YOUR VOICE in your content ➡️ What brands look for when searching for creators for sponsorships  ➡️ UGC (User-generated content) examples ➡️ Establishing boundaries with brands ➡️ ACTUAL EXAMPLES for pricing sponsorships ➡️ Pivoting from gifted collabs to paid sponsorships  ➡️ Is blogging dead? ➡️ How you can use SEO to leverage paid sponsorships AND find gaps in the market for organic traffic  ➡️ Common mistakes that bloggers make that hold them back from the success they want   Links & Resources Mentioned: 3 Secrets Brands are NOT Telling You About Sponsorships FREE Training Jenny's Book: Influencer Entrepreneur How to Setup Google Search Console FREE Meditation pack Buy us a coffee/support the podcast Book a Strategy Session with Shay & Mariah About Jenny Melrose: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.  Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.   Website: https://jennymelrose.com Instagram: https://www.instagram.com/jenny_melrose/ Connect with the Podcast: Curiouslyguided.com Instagram.com/curiouslygiuided CONNECT WITH THE HOSTS SHAY + MARIAH: Websites: saleswithshay.com & mariahmagazine.com Instagram: @saleswithshay & @mariahmagazineco

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.What you can expect from this episode:Why you can't rely on social media for marketing your businessHow to get the most out of email marketingMonetizing your blog (with ad networks and sponsorships)Social media influencers: Are they oversharing?About Jenny Melrose:Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. Relevant Links:JennyMelrose.comThe Influencer Entrepreneurs PodcastThe 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money OnlineJenny's Instagram @jenny_melroseWatch the short YouTube clipFor the full show notes and transcript, visit https://www.socialslowdown.com/influencers-email-marketing-with-jenny-melrose/Support the show

Aliza Licht is back on the podcast for a special bonus episode. In celebration of her new book ON BRAND, Aliza takes us through her 3 actionable tips for building your audience and creating a strong content strategy that you can do right now. She reminds us to: - push through our discomfort in putting ourselves on video - make it easy for ourselves when it comes to social media and creating our brand - define what we want to be known for (and how to start) and more. ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo. WHAT IS ON BRAND? On Brand is a comprehensive roadmap to building your personal brand online and IRL. The book picks up where Leave Your Mark left off. Aliza includes personal anecdotes and learnings from her own journey and rebrand from a corporate employee to entrepreneur mixed with expert contributors in their fields, including Dorie Clark, Alisa Cohn, Ross Martin, and more. Wise words from fashion greats include Mindy Grossman, Bevy Smith, Steven Kolb, Jennifer Meyer, Alexandra Wilkis Wilson, and Elizabeth Holmes. The book includes what she lovingly calls "mental gymnastics" exercises for readers to work on their brand in the physical book. On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.  PUB DATE: April 18, 2023, by Union Square & Co. Guest: OTHER WORK: Book: Leave Your Mark: Land your dream job. Kill it in your career. Rock social media.  Podcast: LEAVE YOUR MARK: Freshly Brewed Career Advice Private mentorship: LEAVE YOUR MARK Community Newsletter: LEAVE YOUR MARK Instagram: @alizalichtxo   @leaveyourmarkpodcast   @leaveyourmarkcommunity Twitter @alizalicht @LEAVEYOURMARKxo TikTok: @alizalichtxo @leaveyourmarkpodcast  Host: Instagram: ⁠⁠⁠@MentorsontheMic⁠⁠⁠ ⁠⁠⁠@MichelleSimoneMiller⁠⁠⁠ Twitter: ⁠⁠⁠@MentorsontheMic⁠⁠⁠ ⁠⁠⁠@MichelleSimoneM⁠⁠⁠ Facebook page:⁠⁠⁠ https://www.facebook.com/mentorsonthemic⁠⁠⁠ Website:⁠⁠⁠ www.michellesimonemiller.com⁠⁠⁠ Youtube: ⁠⁠⁠https://www.youtube.com/user/24mmichelle⁠⁠ Listen to her full interview on Season 3 Episode 7 of Mentors on the Mic podcast. Becoming... Bestselling Author, Brand Marketer, and CEO of Leave Your Mark Aliza Licht Ads: ⁠Cave Day⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support

As a business owner, is giving stuff away for free effective? Michelle Cummings, the founder of Training Wheels, has seen it work. In Michelle's case, free content builds trust with her audience.“They'll shop around a little bit, of course,” she says. “But the more they build loyalty with you as either the face of your company or the brand behind it or just the mission and what you do and how you do it, that actually will get people to … want to purchase from you directly.”She has seen it work. Michelle has been in business for 24 years, and she's been a Constant Contact customer for almost just as long. She sends a newsletter every Wednesday to her list of more than 22,000 people interested in team-building and leadership tactics. This is on top of running a leadership training online course, conducting keynotes and online workshops, and authoring several books — one of which is being made into a screenplay (!!)On this episode of Be a Marketer, Michelle and host Dave Charest discuss the importance of blocking off creative time and why you should focus on your list-building efforts. 

As promised, I'm back with my bestie and business partner, Maria for the second episode on building an audience! If you haven't yet, make sure you go back and listen to episode one where we dive into the WHY of audience building! For part two of this chat, we really look into how to build your audience! We discuss some great places to start like Instagram Engagement, in person events, and ways to really solidify who you genuinely want in your community. We get real with you with some personal experiences, and share how these have shaped the ways we have built, and continue to build our community!Let us know what you think - we want to hear from you, our COMMUNITY! Links For You:• Getting Real About Email Marketing & Why You Need to Build an Email List Episode• Gaining Focus on Your Marketing with Hailey Rowe• Follow Maria on Instagram• Follow Kristina on InstagramFor Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

To know her is to LOVE her, and that's how I feel about my biz partner and bestie! So...today I am SO excited to have my business partner and bestie, Maria Tassi, on the podcast to talk all about Audience Building! This episode focuses on the WHY when it comes to audience building, and we share all our tips with you. In this episode we get real about the fact that it will always be quality over quantity when it comes to building your audience. Finding your ideal online community means connecting with those that support you, allow you to show up and push you to create the best version of your business as possible! Stay tuned for Part 2 of this chat where we dive into the how! Links For You:• Follow Maria on Instagram• Check out the Social Snippet!For Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

There's so much to juggle as a business owner or entrepreneur. Product creation, customer service, marketing, sales, growth and visibility.. They all feel equally important, so it's hard to know what we should be focusing on and when in order to grow our business and be successful. If you've been wondering what you should be prioritising in your business and how to manage your time, energy and resources so you can actually get the important things done, you're going to love today's guest! Owner of Horizon Performance Insights, Heather Cameron shows women business owners create a client attraction system that turns followers into paying clients. She helps them get focused, simplify and take messy actions that Ignite their Market and get them results. If you want to get laser-focused on what your unique business needs are right now to get more clients, Heather is the person to go to! Tune in as we talk about why we get distracted by bright shiny objects ad have trouble knowing what to focus on, the reason so many business owners get stuck building their following, and Heather's top recommendations for building an audience without overwhelm! Get Heather's free guide 20 Lead Magnet Ideas that Convert at https://igniteyourmarket.com/ignite/leads/lead-magnets/ Connect with Heather at her website, Instagram and Facebook --- Check out my resources to simplify your business: https://www.marissaroberts.com/resources/ --- Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform! --- Come chat with me on Instagram!

Your confidence is a huge piece of how you impact your audience, which is we want to break down how to boost your confidence.Confidence is the second half of my Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online.Be sure that if you haven't already grabbed the free workbook that goes along with this series that you do so.The majority of my clients who have found me are usually looking for a step by step process on how to pitch themselves to receive brand sponsorships.An introductory email or pitch is sent to a company or brand in order to secure money in exchange for content that is created.A brand sponsorship is forged when a client uses a product or service from a brand and more or less endorses it to their audience.I provide them with that process through my signature course Pitch Perfect Pro.But what they don't realize is that 50% of the process is actually confidence.If you are lacking confidence in yourself, people will sense that.Have you ever wondered why you're great at talking about your favorite product, but when it's time to talk about you or your product, you all of a sudden start stammering.The words that come out of your mouth do not make any sense, and the person you're talking to actually looks more confused than they did when they first asked you what you did or about your personal product.We as women have a tendency to feel like we are bragging or boasting about ourselves when we talk about what we do.Read more HERE.

God put a calling on your heart to help people. How are you taking action on it? If you really want to deeply serve others, you must meet and connect with people. Because if you're talking to just yourself, you're not really making an impact. Building an audience is one of the ways you can do this in the online marketing world. The old “drive-by” way of selling to people without connecting with them and assuming you can build a passive income empire while you're off sipping drinks on a beach does NOT work anymore. We are in a separation season. What may have worked a few years ago no longer works now, and only those coaches who learn to adapt will succeed at launching or scaling their businesses. In this episode of the Epic Success Podcast, I want to share three key things that are different about building an audience now than it was even 5 years ago. The biggest take-aways from today's episode are: Intimacy is VITAL. Creating intimacy as an online business owner is not easy. Still, it can be simple when you understand how to develop it. I talk through some tangible tweaks you can make to how you show up online so you can foster more intimacy with your audience. Foster engagement with relatability. Scaling your coaching business will require you to engage with your audience. It's not just about making a post and calling it a day. People want to know you and feel relatability with you because it shows them you can help. Deep guidance will set you apart. Resist the urge to copy what someone else is saying, hop onto trends, or compare yourself to other coaches in your niches. Create trust with your audience by sharing deep guidance that aligns with your experiences and what you believe will help your ideal client. To bring these 3 principles into your business, you need to have an audience. I'm partnering with my friend Christina Jandali, a go-to expert on audience building and engagement, to invite you to her FREE live training series next week. Click here to register: www.engageyourniche.com.

In this episode, I'm telling you all of the secrets about showing up online and breaking down the barriers that are currently stopping you.I dive into:Knowing your worthIdentifying the reasons you're not showing up Mastering your inner mean girlFinding your why and your purposeRemoving the ego from content creationFREE MASTERCLASS: ✨SHINE✨ How To Build An Engaged Audience & Visibility For Your Dream Business #introvertstyleDream Plan Do with ClickUp CourseConnect with Mia on Instagram @miabroxMia's website: https://shedreamsallday.com/If you loved the episode, be sure to leave a review and share this episode with your introverted business besties or someone you think needs it in their life. Hosted on Acast. See acast.com/privacy for more information.

Creating content consistently is great, but if you don't know who your talking to it is likely that you are not attracting a raving audience.Today we're going to break down exactly how to know who you are talking to.We are in the thick of 2023 and moving on into February.I am continuing our series that we have been talking about that goes along with my book, Influencer Entrepreneurs: The4 Step Framework for Building Your Audience, Growing Your Business, and Making Money Online.If you haven't already grabbed the free workbook that goes along with it, please make sure that you do.I really want to make sure you know who you are talking to.This is one of the most important things that you need to understand so that you know the problem that you are solving.When I hosted IEA summit in the beginning of January, I talked about there were three things we were focusing on.We were focusing on SEO.We were making sure that we understood the importance of growing an email list and how to actually engage with it.And then the third, was to know the problem you were solving for your audience.In order to know that problem, you have to know your person, your avatar.If you have not created a blog avatar yet, I would highly recommend checking out the episode What is an Avatar & How to Create One.Read more HERE

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.Website:https://jennymelrose.comSocial Media Links:https://www.instagram.com/jenny_melrose/Scaling for Growth Guide (free) https://jennymelrose.com/scaling-for-growthConvert more clients and make money in your sleep with the ultimate email marketing starter kit - www.girlmeansbusiness.com/emailkit

We're jumping into example brand values and how to implement them in your messaging when you are creating content and putting things on social media so that you can successfully and cohesively run your business.Be sure to check out the previous episodes of this series, episodes 318, 316, 314 and 312.This series follows along with my book, Influencer Entreprenenurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.Also, make sure that you grab the free coordinating workbook.Read more HERE.

Understanding how to implement your brand authenticity into your business makes it easier for you to attract an audience that sticks with you throughout the years.If you haven't been following along, make sure that you go back, listen to the episodes within this series that come from my book, Influencer Entrepreneurs: The 4 Step Framwork to Building Your Audience, Growing your Business and Making Money Online. The episodes are 312, 314 and 316 that are all part of this series.You'll also want to make sure you download the free workbook that goes along with it.Read more HERE.

In order for your audience to know, like and trust you, they need to be able to make a connection with you so today we're going to dive into how to connect with your audience.We are continuing our series started that started with episode 312 on the business of blogging and then went to episode 314 where we talked about what positioning in business is.This series is following along with workbook for my corresponding book Influencer Entrepreneurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.If you haven't already grabbed your free workbook, you're going to want to make sure that you do that.So far, we've talked about positioning as part of that four part framework of P.A.C.K., and last week we talked about what makes you unique?Read more HERE.

Building a personal brand can feel overwhelming. There are so many examples of how you can go about it and a seemingly endless list of things that you could choose to focus on. Today's guest has done an incredible job of cutting through the noise and building her brand by staying true to who she is, listening to her audience, and trusting her gut. Amberly Lago is a TED speaker, fitness addict, and host of the True Grit and Grace Podcast. She is also the bestselling author of True Grit and Grace: Turning Tragedy into Triumph, a book that chronicles how a devastating motorcycle accident shattered her right leg and permanently altered the course of her fitness career. In it, she is deeply vulnerable and shares how she overcame her darkest moments of despair by learning to love herself again and finding meaning in what happened to her by helping others. Tuning in you'll hear Amberly talk about her journey from being a fitness coach with virtually zero technical expertise to purchasing a laptop in her forties and building an impressive social media following in the run-up to her book launch. Learn how Amberly created her personal brand from a place of authenticity and why she was so passionate about forming real, lasting relationships through social media. We also delve into the self-doubt that tends to plague us when we evaluate the worth of our personal stories, and how Amberly found belief in the power of her story when she recognized the impact it could have on the lives of others. Amberly is not only a truly inspiring individual, but she is also deeply compassionate and her love of people is infectious. Join us today for a profound conversation on overcoming pain, finding your authenticity, and the power of connection! 

Moving into 2023, I want you focused on the business of blogging so that you can have that thriving business you've always dreamed of.You need be treating your blog like a business, looking forward to it as a business, and setting goals for it.In order to get to do that, I will walk you through my P.A.C.K. framework, which is going to help you have the confidence that you need in order to really start to scale your business.As we go through this, you are going to want to make sure that you have that workbook so that you can take notes.If you haven't already picked up my book, Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online, you are going to want do that because it is going to give you a deeper dive into the topics that I'm going to talk about. Join the Business of Blogging Event.Read more HERE.

If you're budding influencer or microinfluencer, you'll definitely want to listen to this episode! My guest, Jenny Melrose, is an expert content strategist, business coach, and the author of Influencer Entrepreneurs: The 4-Step Frame for Building Your Audience, Growing Your Business, and Making Money Online. You may have already discovered her through her Influencer Entrepreneurs Podcast.  Jenny started a lifestyle blog in 2009 while working as a teacher. Interested in learning how to leverage her audience and successfully monetize her blog, Jenny focused on creating the type of content that would resonate with her readers and build an audience that brands would pay to get in front of — and within five years she was able to quit teaching and replace her yearly salary through sponsorships alone! Since selling her blog for six figures, Jenny has built a business helping bloggers and entrepreneurs discover the strategies and resources they need to unlock their inner influencer and monetize their online businesses! In this conversation, we talk about why the influencer world has changed over the last five years, how to leverage your data to attract paying brands, the importance of creating a win/win/win situation. In‌ ‌this‌ ‌episode,‌ ‌you'll discover:‌ ‌· The type of content you should be creating if you want to grow into an influencer type of role·  What you need to know before you take the first steps toward monetizing your content ·  The pros and cons of 3 different methods of monetizing your content Guest bio: Jenny Melrose is a successful business coach, content strategist, and podcaster who offers bloggers and entrepreneurs resources to grow and monetize their online businesses. Timestamps:‌ ‌00:33  Meet Jenny Melrose03:56  What is an influencer?05:32  How influencers have changed08:55  Monetizing your content10:41  Selling to brands11:33  Leveraging data13:55  Sponsorships14:59  Affiliates15:50  Influence outside of social media17:45  Find your niche & pitch20:51  Consistency, perseverance & vulnerability25:21  Pick your best platform Links mentioned:‌ ‌Jenny Melrosehttps://jennymelrose.com https://jennymelrose.com/cheatsheet/Instagram: @jenny_melrose —Learn with me: https://www.liannekim.com/dreamclient‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting. Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship. Topics covered include: How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help How podcast guesting has impacted Jenny's business, and how they manage it internally Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

Our guest on the show today asks an important question that will help anyone in business stop and think about their fundamental road to success. Which do you prefer, selling products, or having a brand with loyal customers who love everything you sell?

  Welcome back to MOMpreneur Success Podcast Today we are joined by Elona Lopari.   Elona climbed the corporate ladder for 13 years She was blessed to have had the opportunity to grow her skills in various positions such as human resources, marketing, sales, and executive leadership. Even with the success Elona achieved, there came the time that the journey had served her up to this point and had to end. Her inner voice kept whispering that she needed to take a new direction. This is where the path to Entrepreneurship showed up. Elona worked for more than a decade building someone else's vision and mission and decided it was time to build her path. Among all the confusion at this time, she was only sure about one thing. The work she was going to choose to do in the world had to be connected to her purpose and it had to be meaningful enough so that it was going to be her mission. The journey of building something from experience has not been easy, but because this is connected to the purpose and mission she lived within her core, it is worth trying.   [00:00 - 06:39] Freedom Depends on What Everyone's Goals Are Elona is a mother of a 15-year-old daughter and a 12-year-old son. She climbed the corporate ladder for almost 15 years and did a lot of sales, executive, CEO, and HR  Elona recommends aligning oneself with a mentor that aligns with your values  She also recommends understanding what phase your business is in so that you can make the most effective decisions [06:40 - 16:59] 3 Tips for Building an Audience and Growing Your Business Building an audience is key to success in business Start by focusing on helping people who are similar to you, and then grow from there Always be focused and with intentions when building relationships with others, as this will help your business grow [17:00 - 18:37] Closing words. Connect with Elona: links below! Check us out on our website, YouTube, and Instagram! links below! Final words   Key Quotes “We always need to learn how to brand ourselves, market, sell, and how create systems in our business and then grow with the team. Otherwise, we will be solopreneurs forever. If that is your goal then fine, but if you want to grow a business that is a legacy business is what I call and make a bigger impact to people you do have to put that foundation in place” - Elona Lopari     Connect with Elona Lopari by visiting www.elonaloparicoaching.com/   Connect With Us! Follow us on Instagram @mompreneursuccessacademy and Youtube at the MOMpreneur Success Podcast channel   Visit our website www.mompreneursuccessacademy.com/podcasts and check us out on Patreon https://www.patreon.com/momprenuersuccesspodcast   If you're a MOMpreneur coach and/or health practitioner and are ready to leave behind the frustration and overwhelm and create clear messaging, an effective marketing plan, and grow to profitable, schedule a complimentary Business Strategy call with Denise at https://mompreneursuccessacademyllc.hbportal.co/schedule/613991b6f6d56f4b272d0430   If you'd like to be a guest on the MOMpreneur Success Podcast, please complete this questionnaire https://forms.gle/i25vNvdGqRkhQx8L9 Check out some business tools I swear by!  Canva  PLR.me  Eztree.me  Streamlined Podcast *The links above are affiliate links to tools I use all the time and genuinely love  Follow us to get notifications for upcoming episodes. If you're enjoying our content, please leave us a review and let us know how we're doing!                

Today's guest is Brandy Hall, Founder and Managing Director of Shades of Green Permaculture where she empowers her clients to be part of the solution to the global environmental crisis! Learn more about Brandy Hall below: Website Facebook Instagram LinkedIn ∗∗∗∗∗∗ Follow Jared on Twitter! Interested in signing up for Kajabi? SIGN UP NOW If you enjoyed the podcast please leave a review and rating to help inspire more online entrepreneurs to take their business to the next level. Your review will help create more Kajabi Heroes. Share this episode on social media & tag us to get a shoutout on the show: Facebook Instagram Twitter LinkedIn Interested in being a guest on the podcast to share your Kajabi journey with the world? SIGN UP FOR OUR GUEST LIST!

Jimmy Mackin is the CEO of Curaytor, a marketing solution which specialises in real estate. Curaytor bootstrapped its way from 0 to 11 million in  just 7 years, aided by their unique go to market strategy is ‘leading with your why'. In this episode, Jimmy talks all about leading with your why, by always putting your customers' needs first and by building an organisation that your employees love, that you love as a founder and that customers love too. He also delves into what he and his team at Curaytor do differently in the market and the common mistakes CEOs make. KEY TAKEAWAYS Curaytor have also been a company that has engrained themselves with their audience. Their philosophy is to build their audience before they need it. It's all about focusing on content marketing to help acquire customers, this comes in many forms including podcasting, social media and blogs. Curaytor is a marketing solution which provides the people, the plan, and the platform to get their marketing right. Often when you are starting off a company, you think of capital as a solution to all your problems, but this simply isn't the case and can distract you from what you should be focusing on. A lot of people in the SAS industry purely focus on the growth metrics, of course these matter, but when they become the focal point you can easily lose track on the customer. It can remove the connection with customers and lead to the wrong decisions being made. Jimmy and his team at Curaytor simply ‘road the waves' early on in the market, as they were happening. They didn't overthink their strategy at the start they just mirrored what other successful companies were doing and one of the big waves at the time were FB ads, so that's what they focused on. Once a company gains a good amount of revenue, they can gain a fear of losing it. This means they can become very risk adverse which in time causes them to become irrelevant. BEST MOMENTS  “Leading with the ideas our beliefs and world views to attract them to who we are before we sell to them” “How do we help our customers get more customers?” “You should only raise capital when you absolutely need it” “Market performance always trumps individual business strategy” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io EPISODE RESOURCES https://www.linkedin.com/in/jimmymackin https://www.curaytor.com ABOUT THE SHOW How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO's and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World's Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less. Support the show: https://www.linkedin.com/in/ryan-staley/ See omnystudio.com/listener for privacy information.

So many of us and our businesses have been affected by the COVID pandemic. Brocha Kahan is no exception. From having a successful studio, she went back to zero when the pandemic hit. And what she did soon after will inspire you. This is the story she shares with us in this episode today. Now, Brocha has achieved her target of $100,000 sales in the online space while being a mum to three kids. Listen in to see what she did, how she did it, and get insights and tips from her experience and knowledge in our interesting conversation. Brocha's story of losing students because of the COVID pandemic. How studying online marketing led her to teach other music teachers grow their social media and marketing systems. An update on what Brocha is working on at the moment. The importance of social media to guitar teachers and music studio owners in 2022. The best platforms to use. Tips to get more traffic, traction, or students from TikTok. 3 things guitar teachers or music studio owners can do for Instagram this year. Common mistakes people make with social media. Advice for people who are feeling overwhelmed trying to juggle three or four platforms at the same time. How Brocha achieved $100,000 worth of sales in the online space while being a busy mum. The importance of getting coaching and mentoring to her success. Hiring coaches to uplevel your skills and knowledge. Guest Links Brocha Kahan Facebook Music Teachers Guide to Social Media Facebook Group Brocha Kahan Instagram  Social Media playbook  The Accidental Marketer Tiktok Guitar Teaching Resources Mentioned Free Guitar E-book Resources Today's Guest Brocha Kahan is a heart-centred online business strategist and coach for music teachers. She helps music teachers create and grow their online presence and programs with the power of social media. Brocha approaches online business growth with a holistic approach, combining mindset, powerful strategy and big vision to create the music business of your wildest dreams. Brocha's clients see big results quickly because of her tailored approach to each person's specific business model and goals. The best place to find out more about her work and client results is on instagram @iambrocha or in her Facebook group, Music Teachers Guide to Social Media.   Click here to learn more about TopMusicGuitar Membership

Join Tacey and her special guest: author, publisher and speaker: Russell Nohelty as they discuss How to grow both your audience and your mailing list from scratch. Timestamp: 01:47: Russell's story Timestamp: 09:30: Value Ladders Timestamp: 16:24: List Segmentation Find Russell @russellnohelty on Twitter & Facebook Link to Russell's free gift: https://tinyurl.com/4pkbn6s5 find Tacey @taceyatkinson on all the platforms

I've been getting lots of great questions from the community members asking for the best ways to grow an email list and also ensure those new subscribers are the right people for your brand and business… So this week let's talk about email lists! Gaining the ability to continue the conversation with your audience is essential because even if we're building an audience on social media, it's still important to continue the conversation on a platform where we have more control - and an email list is a great way to do just that. In this week's Sticky Note Marketing episode I share essential three steps that I walk my private clients through when it comes to building an email list effectively (plus I share a little ninja bonus tip!)…How to get that first 100 or the next 100 people onto your email list…How to effectively use your email welcome sequence…How to use feedback from your audience when writing your emails… Plus one ninja tip (watch the episode to find out) *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what's working now” to grow a business and lead your team with confidence. See acast.com/privacy for privacy and opt-out information.

Effective marketing is difficult to get right, and independents like us have a lot to juggle when marketing ourselves. Hubspot says that the biggest determinant of effective marketing is your audience. If we're not properly targeting our ideal clients, we might as well not be marketing at all. In this episode, Dan Sanchez and Alastair McDermott discuss how to start building an audience, what types of channel to target, and how the different types of content can work for each channel. They also discuss Dan's two channel rule, how to use long form and short form content synergistically, and how to use content to save time. “Have one channel for short form content, one channel for long form content. Short form would be like LinkedIn, Twitter, Tik Tok, long form would be blogs, podcast, YouTube videos. Being okay with being all in on just two mediums is probably the best thing you can do as a solopreneur or independent consultant.” -- Dan Sanchez on The Recognized Authority podcast “Get more out of your content, use your content to save you time. Whatever your long form channel is, use it to answer questions. Keep a list of all the questions you get, write the best possible answer that you can without customizing it for the client.” -- Dan Sanchez on The Recognized Authority podcast

With 145k subscribers on YouTube, Scott Yu-Jan's thoughtful storytelling style has undoubtedly resonated with watchers. His YouTube maker videos bring an approachable feel to the craft, inspiring audiences of all ages to test their creativity. For this episode, we sat down with Scott to talk about creativity, content creation and everything YouTube. We dive deep into the struggles of creative blocks and explore strategies to leverage the good, inspiring days. Scott takes us through his personal storytelling ‘rules,' equipment setup and branding tips. With many practical takeaways, this episode is equal parts valuable and motivating.Show Notes:Introducing today's guest, Scott Yu-Jan, and talking about the important role your community plays as a creative. What inspired Scott to get onto YouTube and what has kept him motivated as he's grown?Dealing with the “cringe” you feel when watching old content. How to find your voice, your taste and your content style.How to take the first steps with a new project and get past creative blocks. Was there a certain video that helped Scott get traction on his channel? What has growth on YouTube been like?How did Scott settle on his video and storytelling style?Scott's storytelling rules.How is Scott able to make complex material approachable? What kind of storytelling did Scott look to for inspiration before getting on YouTube?YouTube and monetization: When to explore it, tips to manage the process and how to make sure your brand is ready for outside influence.The difficult realities of creating content. Tips for creators looking to get started on YouTube. Digging into Scott's creative process: How does he come up with ideas, how long does it take to film and edit and what storytelling process does he use?What tools Scott uses to film and edit his videos. What parts of the creative process Scott loves and which parts he hates. The best advice Scott's been given. Who is Scott seeing make waves online?Discussed in this episode:Scott's YouTube Channel: https://www.youtube.com/c/ScottYuJan/featured Scott's Instagram: https://www.instagram.com/scottyujan/?hl=en Harold Edgerton Photography: https://www.icp.org/browse/archive/constituents/harold-eugene-edgerton?all/all/all/all/0 Baron Ryan on TikTok: https://www.tiktok.com/@americanbaron?lang=enShop Waves Social merch: https://www.wavessocialpodcast.com/merch Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

We have the legendary Jessie Festa from Jessie on a Journey joining us today! In this episode, we talk about the many hats bloggers have to wear while creating their brand and how to build audience trust so they keep coming back for more. You can find Jessie on her Instagram: https://www.instagram.com/jessieonajourney/ She also offers a free course on how to grow your blogging business: https://jessieonajourney.com/create-a-travel-blog/ Tune in next week to hear from some incredible digital nomads! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/alex-schnee6/support

Today, we're sharing a preview of Emma's talk: How to Market Your Course on Social Media. Emma will be speaking at the Creator Experience: A Teachable Summit on March 23rd, 2022. So today, we wanted to share a preview of why I created this talk for Teachable and what's coming in that 45 min presentation + Q&A. In this talk, Emma discusses tips and tricks in:·      Establishing Your Brand·      Building Your Audience·      Marketing Your CourseOne of the sections Emma is most excited for is the last section: Market Your CourseShe shares content plans and ideas for your:·      Pre-Course Launch·      Course Launch·      Post Course LaunchWhat does it mean to market your course on social media?Social media marketing is not sales. But social media marketing can help you drive sales by:·      Sharing relevant content·      Developing and deepening a relationship with your audience·      Connecting with prospective clients  Posting once on Twitter or Instagram isn't going to magically drive your next $1,000 in courses sold but being intentional, consistent, and strategic can help you sell your next course.Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow Maddy on Instagram: @madcrayy | Pinterest: @madcrayyFollow the Content Creatives Podcast: @contentcreativespodcastJoin the Content Creatives Podcast Facebook Group!

This week on Nurture Small Business, we've got a double feature! We're joined by Shreya ‘Ninja By Night' Banerjee and Paul ‘Skittles' Counts, co-founders of Marketing Counts, to talk organic digital marketing. Learn how to develop a marketing strategy that doesn't rely on vanity metrics or passing fads. Email lists, multi-platform strategies, and even TikTok videos may have more value than you realize. Take these knockout strategies and start building your business's online presence. 

Welcome Back to Selling with Charm, This week, Reena sits down with Jenny Melrose, a former teacher now Business Coach, Content Strategist, Podcast Host, and Author. Reena has followed Jenny's career for years and appreciates many of her winning sales strategies. Jenny shares some of those strategies, from prospecting to customer relationships, plus what it takes to be an entrepreneur. Check it out! ••• A little about Jenny: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose, as well as her first book, Influencer Entrepreneurs: The 4Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.  Jenny's Contact Info: Website: https://jennymelrose.com/ (Here) Social: https://www.instagram.com/jenny_melrose/ (Instagram) • https://www.facebook.com/jennymelrose1/ (Facebook) Podcast: https://jennymelrose.com/podcast/ (Here) Book: https://www.amazon.com/Influencer-Entrepreneurs-Framework-Building-Audience/dp/1087871794 (Here) ••• #podcast #sellingwithcharm #selling #sales #salestips #salescoaching #coldcalling #mindset #reenaphilpot #reenaphilpotsalescoaching #salesteam #salesmanager #salesrep #b2b #b2c #customerservice #businesscoach #businesstips #goals #salesgoals #salescareer #business #jennymelrose #content #coach #build #onlinebusinesses #growaudience #makemoneyonline #salesdoneright ••• https://www.instagram.com/reena.philpot.sales.coaching/ (@reena.philpot.sales.coaching) More Info: https://reenaphilpot.com/ (ReenaPhilpot.com) Community Info: https://reena-philpot.mykajabi.com/ (https://reena-philpot.mykajabi.com/) Questions, please reach out: Reena@ReenaPhilpot.com

What does it take to make an impact in a distracted world? How can your message be found and received? What does it take to gain traction and momentum in your business broadcasting? Are you ready to make a difference on a larger scale? Listen to this week's episode of Reveal the Game of Life >> Learn more at http://revealthegameoflife.com/ Book a call with Molly here: https://www.wildheartsriseup.com/life Book a call with Chris here: https://calendly.com/chris-tomasso/discovery-activation-session

It's Friday! And we're once again wrapping up the week with a shorter episode that's more focused on the business side of things. This week, we're talking about what it means to build an audience with intention and clarity.In this episode, I talk about:The difference between your audience and leadsWhy growing your audience mattersComing back to the fundamentals of marketingLearning the art of persuasion and influence through writing better copySetting up your email list as an asset to your businessThe TLC method for audience growthCreating free content with the end in mind And more!Resources and Links:Don't forget to mark your calendars because my FREE 3-part training series on the Business of Coaching kicks off on May 24th! To get your name on the registration list, go to www.melissalapointe.com/coaching.If you're wanting more direction and guidance on using the TLC method in building your audience, here's the link to the free training with my business mentor, James Wedmore. It's short + jam-packed with concrete, actionable steps. I've gone through it twice myself and plan on going through it again next week if you'd like to join me!Discover Your First 100 Leads | Free Training We would also love your support in the form of a review, go to Apple Podcasts and let us know what you think! 

Maybe you are active on social media platforms such as Facebook, LinkedIn, or Twitter. But are you active on Instagram, which is one of the most popular and fast-growing platforms? And have you ever wondered how to be more engaged and grow your audience on Instagram? If, you'll love my conversation with Lauren V. Davis, who is a social media and personal branding expert. Her advice has been featured in articles by Huffington Post, Readers Digest, as well as over a dozen podcast episodes including the Brand You Podcast with Mike Kim. Lauren runs a marketing consultancy, Lauren Davis Creative, and hosts a fantastic podcast, The Business Event Playbook. In our conversation, you'll learn why Instagram is different than other social media platforms, how to write a great Instagram post, how to start building an audience on Instagram, and much more. You can connect with Lauren at her website or on Instagram. Make sure to grab Lauren's Instagram PDF's with content ideas, and also check out here amazing Facebook group, Understanding Social Media Marketing for Entrepreneurs. *** You can find the full show notes here: https://kentsanders.net/### Need a ghostwriter for your next project? Learn more here: https://inkwellghostwriting.com. Subscribe and grab your free gift: https://kentsanders.net/subscribe If you enjoyed this episode, we would be grateful if you leave a review on Apple Podcasts. It helps more people discover the show, and the more people listen, the more we can invest into it and improve the show. Follow Kent: Facebook: https://facebook.com/kent.sanders Instagram: https://instagram.com/kentsanders Twitter: https://twitter.com/kentsanders