Podcasts about soulful pr

Would you love to launch an online course - but you're not sure how long it will take or you may be wondering how long it will take you to create the resources and get it online? There are so many factors to consider. For example: How well do you know your subject? (and do you already have content you can repurpose?)  How long will your course be? (i.e. how many modules/lessons) Are you are planning to do everything yourself (or outsource some tasks) Will your classes be live or pre-recorded? Have you created an online course before?  Do you have previous teaching experience?  This podcast episode (which you can also read as a blog post) will take you through the key things you need to consider to estimate how long it will take you to create your course. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.} 1. How well do you know your subject? The first and most important decision you need to make about your course is the topic. Choose a topic you know well and/or have already created content on as this can vastly reduce the amount of time needed to create your course - and get it to market. For example, my first course, Soulful PR for Starters was a beginners course on how to do your own PR. I had already created a cluster of blog posts on this topic. For example: What kind of ideas are journalists interested in? How to write a press release for a journalist How to write an effective pitch for a journalist How to find journalists' contact details What to do if a journalist says ‘no' to your pitch So I was able to use the blog posts I had already created (which were tried and tested ideas) to quickly create an outline for my course. Had I been starting from scratch it could have taken HOURS of research.   2. How long will your online course be? This will have the biggest impact on your time as the longer your course, the longer it will take you to create the materials. According to Teachable, a starter course might be just five – 20 lessons and cover a smaller aspect of a wider topic e.g. How to create a high-converting lead magnet or it may cover it at a beginner's level of detail e.g. Soulful PR for Starters. A typical price to sell a starter course might be $50 – $200. A flagship course like Build Your Online Audience might be 20 – 100 lessons and cover all aspects of a topic in lots of depth with plenty of additional resources and maybe a community aspect to the programme too. It could sell for $200 – $2000+. Bonus tip If it's your first course, try a starter course as part of a funnel. A tripwire. Then you can measure how long things take you.   3. Are you are planning to do everything yourself (or outsource some tasks) As a minimum, most online courses contain: Video tutorials Workbooks/printables (e.g. templates, checklists, cheat sheets, swipe files) Slides Some course creators also provide audio versions of their courses (which is a great idea for accessibility) and transcripts. This means that at a very minimum you will need to: Plan the lessons Record/edit video tutorials Create slides and printables If you are planning to do it all yourself, you may need to factor in time to learn about video editing, design. However, I really recommend using a professional designer and perhaps even an audio editor. I'd recommend outsourcing if you can. Bonus tip: Don't forget to factor in time learning new skills or costs for outsourcing.   4. Will your classes be live or pre-recorded? It's typically quicker to create live content (as you have to do it all in one ‘take') but depending on how perfect you want your content to be - you may want to edit your content afterwards and cut out any unnecessary bits. But see point 6 - it can be quite nerve-wracking teaching online (or teaching at all if you haven't done it before). For a masterclass that's 90 mins - 2 hours long it takes me: 6 hours to prepare for a class. Plus a day to create a workbook with help from my designer. If you're a confident, competent online teacher, go for it live.   5. Have you created an online course before? As with anything in life, you tend to get quicker. When I first started creating online courses, it could sometimes take me up to three hours to create an online class. Now I do it all in one take. I don't even edit out mistakes unless they are REALLY big. While I don't advocate creating your course upfront before knowing if anyone will buy your course. Creating one session to see how long it takes you might be an idea. OR try a masterclass or webinar first before you launch a course to see how long it will take you. Bonus tip: Start with a masterclass or webinar first before you launch a course. Make sure you presell before you create.   6. Are you experienced in teaching? I am - so it takes less time but what about you? If you've never taught anything before it will take you longer than someone who is experienced in teaching. Make sure you research the different learning styles that people have - some people learn visually others from listening or reading. It's important to mix up your styles so that you reach different people at different times. Bonus tip: Do some research on different learning styles on how people learn etc. Think about the accessibility of your course.   7. How to sell your course (without outlaying too much cost) Make sure you presell your course before you create it. This way you'll know if it's got legs. The worse that can happen is that you have to refund people as you haven't had enough interest. If you haven't got a big online audience to sell to - you might consider starting small with a webinar or masterclass to build interest from and then build your online audience. Ready to know more? Join my How To Plan And Create Awesome Teaching Resources For An Online Course Podcast shownotes About my How to plan and launch online masterclasses (01:47) About this podcast episode (07:32) Why I can't give you the exact amount of time it will take  to create a course (08:21) Why knowing your subject really well will help you create your course quickly (11:25) How to save time if you already have some popular content to turn into a course (13:12) Why creating a niche mini-course is a good place to start (15:02) Why you need to test your concept before building a flagship course (16:28) The three main resources that you might need to create for your course (19:25) What you need to think about when creating your resources for your online course (20:47 Why you need to remember that everyone has different learning styles (21:34) How to make your classes interactive (and why you should) (23:40) What you need to consider when you create your resources (25:10) Why you might want to consider outsourcing and why design is so important (28:40) Why your course materials need to look professional (30:10) Why live classes can save you time rather than prerecording(31:40) When you might prerecord your classes (33:20) Why you should start with a masterclass or webinar and build from there (35:02) Why you should presell your course before you create it (36:50) How to find out if people will buy your course (38:39) What to do if you don't have time to build a big online audience to sell to (40:01) How to get an idea of how long it will take you to create your course (43:20) Resources Join my How To Plan And Create Awesome Teaching Resources For An Online Course Join my Build Your Online Audience Programme Teachable Rev.com Affiliate link with $10 off for new customers   Other useful podcasts [337] The tools I use to build an online audience (podcast) [339] How to build an audience for an online course or membership (podcast) [343] The three audiences you must build to create a successful online business (podcast) [372] How to build an engaged online audience (podcast) [BONUS] Should you join my Build Your Online Audience Programme? (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

Tanya Khani is a publicist working with spiritual thought leaders, social impact leaders, and conscious brands. She combines a unique blend of intuition, soul work and traditional PR to bring impactful and transformational messages to the limelight. She believes that media can be a vehicle to bring forth uplifting conversations that expand our consciousness. A champion for alternative healers and thought leaders, Tanya represents some of the most enlightened and inspirational leaders of our time. Over the past few years, she's worked with spiritual teachers, healers, meditations studios and fitness experts, landing them on various media outlets such as The Doctors, Good Morning America, Almost 30 Podcast, Bulletproof Radio, People Magazine, New York Times, Los Angeles Times, Well + Good and more. Until there are paradigm shifts in conventional thinking, Tanya won't stop challenging the societal norms and pushing through empowering messages of love and truth.

Ian Anderson Gray is serious about social media marketing and passionate about helping entrepreneurs take their marketing game to the next level and increase their impact, authority, and profits through live stream videos. Nicknamed “The Tools Guy,” he is an international keynote speaker on topics related to social media and marketing tools. He has been featured on multiple marketing podcasts including the Social Media Marketing podcast, Soulful PR podcast, and Chris Ducker's Youpreneur show.   Ian joins me in this episode to share some helpful tips on how you can effectively master live video streaming. He shares tricks to remember when going live, what to do with the evergreen content you create, and why you need to be smart about posting video clips on social media platforms. He also shares the tools and resources he uses in scheduling and planning for his own live videos and explains what “talk triggers” are and how you can use them to improve your marketing strategy. “It's all about authenticity.” - Ian Anderson Gray In This Episode of The Sigrun Show: Why Ian uses funny faces on his social media accounts What talk triggers are and how he used them as a marketing strategy How the funny faces became part of his branding How one blog post changed his life How he fell into Facebook Live How he came up with his first online course and helped people using that technology Three factors that made his blog post go viral Why having good content adds to the success of your Facebook live Who to greet first when you start your live video The optimum length of your show to get maximum engagement What to do when you get to the meat of your content Why you shouldn't be distracted by the comments or your live viewers The significance of consistency when doing Facebook live videos How he informs his audience about upcoming live videos When and why it's a good idea to do an impromptu live video More things you can do during Facebook live and the tools that allow you to do them Resources Mentioned: BeLive TOK TV Ecamm Live Rev Open Broadcaster Software (OBS) Studio vMix Zoom   Connect with Ian Anderson Gray: Ian Anderson Gray Website Twitter Free download: Live Camera Confidence Tips! Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!   What are you waiting for?   Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Throughout my entrepreneurial journey, I have met many smart, savvy, and inspirational online entrepreneurs. These powerhouse online business owners have truly motivated me and made a significant impact on my life and journey in entrepreneurship. To celebrate our 200th episode of The Sigrun Show - as well as achieving 100,000 organic downloads without paid promotion, I reached out to some of my favorite guests to share their best business advice for new online entrepreneurs. I asked them to think back to where their life and business was five years ago to gain inspiration and ideas about what advice they would give to a new online business owner. Here's what they said…   Step Outside Your Comfort Zone Kate Erickson, the host of Kate's Take podcast and Implementer at Entrepreneurs On Fire, was the first guest on the show. After seeing her keynote talk at Social Media Marketing World in 2017 - where she shared how she started her podcast with simple equipment and reading her blog posts - Her speech created a lightbulb moment for me and I was inspired to finally take the leap and start The Sigrun Show. For our 200th episode celebration, Kate shares how stepping out of her comfort zone has been the key to creating the success she desired to advance her career and business. Kate Erickson's Advice for Online Entrepreneurs: “Step outside of your comfort zone.”   Surround Yourself with the Right People Mark Schaefer was also a significant inspiration in my podcasting journey after I saw him speak at Social Media Marketing World in 2017. His speech inspired another lightbulb moment… to launch my podcast with 100 episodes in 100 days and, of course, I wanted him to be one of the amazing guests on my show! In episode 5, he talked about how to become known in your industry in as little as 30 months or less and covered some of the topics that he wrote about in his book Known, which launched last year. In this episode, he shares an important piece of advice on how to build a successful business that he learned from one of his past mentors. Mark Schaefer's Advice for Online Entrepreneurs: “Surround yourself with the right people. Have the courage to rely on people other than yourself and be smart enough to know the possibilities to ask the right questions.”   Don't Wait! Take Inspired Action. My third guest on the show was Elena Herdieckerhoff in episode 7 and she discussed how she achieved an unbelievable 1 million views on her TEDx Talk. Elena is a dear friend of mine as well as a mastermind buddy in a mastermind group I've been a part of for over four years. She has successfully built and sold a skincare brand, and is currently the founder of Red Dot Stage. In this episode, she shares how she learned that believing that you are good enough and taking inspired action is the key to building a successful, profitable, and sellable online business. Elena Herdieckerhoff's Advice for Online Entrepreneurs: “If you know there is one big game-changer that will put your business on the map, decide today that you are good enough and are able to make it happen. Don't wait for the ideal time or opportunity. Simply make your game changer your priority. Take inspired action and you will make it happen sooner than you think.”   Keep Learning & Implementing In episode 9, I interviewed Natalie Sisson, who was the fourth powerhouse entrepreneur on The Sigrun Show, where she explained why after seven years of running her business, the Suitcase Entrepreneur, she decided to take a sabbatical. Natalie was one of the first online entrepreneurs I started following five or six years ago and was a huge inspiration to me while starting my online business. Since her sabbatical, she has rebranded her business under her own name and has a book coming out soon! Natalie Sisson's Advice for Online Entrepreneurs: “Keep learning. Keep implementing and continue to be a leading learner.”   Stop Trying to Be Perfect While I was preparing to launch my show, I reached out to my community and asked who they would like to hear as a guest on the show. Zach Spuckler was one of the first - and most requested - names that people asked for. Zach is best known as the creator of the 5-Day Challenge course and the host of the Heart, Soul, Hustle podcast. On episode 15, he shared how to use a challenge to sell your high-end program. He is a wizard when it comes to implementing launch and funnel strategies and creative marketing ideas, and he continues to inspire me and others to try new things and keep innovating. Zach Spuckler's Advice for Online Entrepreneurs: “Stop trying to be perfect. Stop thinking that the first draft is going to be everything and more. Get something out there! If you don't put an offer out into the world, people can't pay you and if you don't get paid - you can't run a business.”   Write an Exit Strategy Today! My dear friend and mastermind buddy, Shazzie, has successfully built a multiple 7-figure business that she later sold. Since one of my 2017 business goals was to grow my business to become a 7-figure business, I decided to feature her on my podcast. On episode 19, she shares how she turned her passion and business idea into a million-dollar company and today, she explains why it's important for online entrepreneurs to create an exit strategy sooner rather than later. Shazzie's Advice for Online Entrepreneurs: “Write an exit strategy today. Now. It's a magical spell that creates the brightest possible future for yourself and your loved ones.”   Attention is the Online Currency Jill Stanton and her husband Josh are the founders and creators of the Screw the Nine To Five Facebook community and membership site where they help unsatisfied and aspiring entrepreneurs build the life and business of their dreams through actionable strategies, simple how-to, resources and tools, and so much more. Jill previously joined me on episode 29 where she shared the secret behind gaining raving fans and high retention rates. Her top business advice is for entrepreneurs to truly understand why building your reputation and putting yourself out there is critical to building a successful online business. Jill Stanton's Advice for Online Entrepreneurs: “Attention is the currency online. When you have it - everything becomes so much easier. So put yourself out there. Spread the word!”   Look at Your Big Picture Goals Sarah Grear is a phenomenal copywriter, copy conversion expert, and the creative director and owner of Creative Custom Writing, Inc. I have been friends with Sarah for several years so when I was preparing to launch SOMBA for the first time, it was a no-brainer that I should work with her to create a compelling sales page. After I launched The Sigrun Show, I reached out to Sarah to be a guest on the show to share her insight and tips for online entrepreneurs on how to grow their businesses from six to seven figures by honing their copywriting skills. To celebrate our 200th episode, Sarah explains why new entrepreneurs need to look at the bigger picture goals when creating their online packages and setting their prices instead of simply settling with lower priced projects. Sarah Grear's Advice for Online Entrepreneurs: “Look at the big picture goals when you make decisions about the packaging or what you are offering to your clients so you can make those decisions to grow in your business.”   Success Lies in Consistency Over the last 200 episodes, I have rarely featured any single guest more than once - Lorraine Dallmeier has officially broken a new record for The Sigrun Show. Including today's episode, she has been featured as a guest expert in three episodes. Lorraine first joined me on the show in episode 81, where she discussed how she bought an online business four years ago and grew it from earning low five figures to over seven figures per year. In episode 180, she shared the 5 types of copycats and a 10 step action plan on how to deal with copycats. In this episode, she shares why the key to building a highly successful and profitable business lies in taking consistent action each day. Lorraine Dallmeier's Advice for Online Entrepreneurs: “The key to success lies in consistency. Don't ever stop what you are doing; just keep going every day because you'll constantly build up your business further.”   Start Small and Scale Up When I attended Chris Ducker's Youpreneur Summit in London last November, I had the opportunity to see Janet Murray speak on the power of PR. Janet is the host of The Janet Murray Show and the founder of Soulful PR. I had the pleasure of interviewing her in episode 117 where she shares how entrepreneurs can get free PR for their online business as well as how they can use stories unrelated to their business to promote their brand. So, it's not a surprise that her key piece of advice for online entrepreneurs is related to building and growing your audience. Janet Murray's Advice for Online Entrepreneurs: “Start small and scale up as you're building your audience.”   Focus Your Message April Perry is the owner of LearnDoBecome.com where she teaches thousands of entrepreneurs, companies, and individuals around the world the system she created to overcome the feeling of being overwhelmed. In episode 150, she shared how she used to feel overwhelmed and how she overcame that feeling by creating systems, routines, and building what she calls a “command center.” As many entrepreneurs often feel overwhelmed in running their businesses while taking care of their families, that episode has been one of the most popular episodes of the show. Now, she shares how she learned the power behind having a focused message in your sales copy and marketing strategy can significantly impact the growth of your business. April Perry's Advice for Online Entrepreneurs: “When you have a focused message and a clear way people can hire you to solve a pain point, you can grow a business and really help a lot of people in the process.”   Be Open to New Opportunities Tiffany Lee Bymaster had a fascinating career as a makeup artist and stylist, working with some amazing actors on the set of television shows and movies. She was also a talented lifestyle blogger and today is widely recognized as Coach Glitter. Tiffany joined me in episode 172 where she talked about how entrepreneurs should become comfortable with taking imperfect actions to achieve their business goals. She is one of the best affiliate marketers I know and is a true inspiration for thousands of online entrepreneurs. In this episode, she shares why it's important for entrepreneurs to be open to new possibilities and opportunities that life presents to us on a daily basis. Tiffany Lee Bymaster's Advice for Online Entrepreneurs: “Be open to the possibilities of things. You can't even predict where your life may take you next. Keep your mind, heart, and soul open to all of the opportunities that life will present to you on a daily basis.”   Be a Leading Learner When I started my journey into building an online business, Nathalie Lussier was one of the first online entrepreneurs I noticed and began following, so when I met up with her at Social Media Marketing World 2018 - I asked her to be a guest on my show to share her story. Nathalie is the creator of the 30-Day List Building Challenge. In episode 194, she shares how this well-known challenge has impacted her business and how creating the ultimate challenge can help you build your online business. When I reached out to her to participate in our 200th episode celebration and share one piece of key advice she would tell a new entrepreneur - she did not hesitate, nor disappoint. Nathalie Lussier's Advice for Online Entrepreneurs: “Keep learning. Keep implementing and continue to be a leading learner.”   Let's Celebrate! Launching The Sigrun Show in August 2017 was a dream come true and now reaching 200 episodes is a very proud moment. I am grateful to all of the guests that have come on the show - and a special thanks to those who have contributed to episode 200. I'd love to celebrate this milestone with you too - with a GIVEAWAY! Go to sigrun.com/200 now for all the details!

Getting featured in the press can transform your business in many ways and good PR should be part of your marketing plan.  Janet Murray of Soulful PR takes us through the easy ways to get featured, how to pitch to journalists and what it can do for your blog and business. Full Show Notes & Links: http://blogtacular.com/podcast/ Tickets on sale NOW: http://blogtacular.com/tickets/ 

Lets look at finding consistency to help build your audience with Janet Murray from Soulful PR. The post Show 7 – How To Find Consistency When You Know What You Do. With Janet Murray. appeared first on The ID Group.

For the last episode of the Soulful PR podcast of 2017, I invited our shownotes editor Lucy Dixon to join me to talk about our favourite episodes of the year - which includes those we think you should really listen to if you want to grow your business in 2018. Here's what you'll learn in... READ MORE The post [221] Soulful PR Podcast review of the year appeared first on Janet Murray.

Janet Murray, founder of Soulful PR, is a public relations expert with a background in journalism and 17 years of experience in writing for popular online and offline publications. She specializes in helping entrepreneurs of small businesses promote their brands and market themselves in the media. She is a consultant, a speaker, and an author who has been invited on radio, TV, magazines, and newspapers. Janet shares the turning point that made her want to help entrepreneurs with PR and the reason why she pursued being an entrepreneur while working in journalism. She also tells us the four things you need to do to advertise your company and generate leads as well as the simple and advanced methods of getting free PR for online business.   “It's about being creative and think, ‘How can I make that story relevant to my business where possible?'” - Janet Murray   In This Episode of The Sigrun Show: How Janet started her business with a blog Advantages of writing press releases Using Twitter to reach out to journalists Why sign up for media inquiry services What newsjacking is and how it works The kind of content journalists are interested in How credibility plays in marketing your business   Key Takeaways: Focus on content marketing, email, social media, and press releases. Journalists are hungry for content.   Resources Mentioned: HuffPost Entrepreneur   Connect with Janet Murray: Soulful PR with Janet Murray Soulful PR with Janet Murray Membership   Janet's book: Your Press Release is Breaking My Heart Janet on Instagram   Janet on Twitter Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!   Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Have you ever felt unfulfilled with where you were at in your career? I think we all have at some point! The story I have for you today is with Janet Murray, the founder of Soulful PR, and it’s a powerful example of just how quickly our lives can change for the better when we pay attention to when we feel unhappy and then do something about it! Janet shares how she went from being a school teacher to becoming a journalist to eventually starting her own blog and creating online courses. Now she helps women all over the world get their own PR and get featured in places like the Guardian, Huffington Post, and Marie-Claire. There are so many gems in this interview for how to design a business you love – from letting go of your ego to simply quitting what isn’t working anymore. Be sure to leave a comment with your biggest takeaway from this episode to be in with a chance of winning Janet’s amazing book: Your Press Release is Breaking My Heart – a Totally Unconventional Guide to Selling Your Story in the Media. Enjoy! YOU WILL LEARN… >> How Janet realized a need in the market for teaching people how to get PR >> What led her to start a blog and what she got out of it >> How she handled “the ego side” of letting go of her journalism career to run her own business >> How she went from emailing her list from her Gmail account to using Infusionsoft >> Dealing with people being “snarky” online  >> The key things that have helped her grow the business >> One thing that has worked really well (Facebook Ads) >> How “community” has made the biggest difference in her business >> Her top tip for getting media coverage for your business (Finding ways to talk about your business by pitching stories that aren’t necessarily about your business.) >> Why practical “how to” articles are a big draw right now >> How articles she has written have delivered for her again and again >> The story of how she “sacked all her staff” >> A massive turning point for her in her business that caused her to “scrap everything and start again” >> On saying no to things that were lucrative but didn’t “float her boat” >> Letting go of what’s not working RESOURCES& PEOPLE MENTIONED Animoto.com/business Janet’s Website: Soulful PR with Janet Murray Janet’s Book: Your Press Release is Breaking My Heart Carrie’s Book: She Means Business  

Have you ever felt unfulfilled with where you were at in your career? I think we all have at some point! The story I have for you today is with Janet Murray, the founder of Soulful PR, and it’s a powerful example of just how quickly our lives can change for the better when we pay attention to when we feel unhappy and then do something about it! Janet shares how she went from being a school teacher to becoming a journalist to eventually starting her own blog and creating online courses. Now she helps women all over the world get their own PR and get featured in places like the Guardian, Huffington Post, and Marie-Claire. There are so many gems in this interview for how to design a business you love – from letting go of your ego to simply quitting what isn’t working anymore. Be sure to leave a comment with your biggest takeaway from this episode to be in with a chance of winning Janet’s amazing book: Your Press Release is Breaking My Heart – a Totally Unconventional Guide to Selling Your Story in the Media. Enjoy! YOU WILL LEARN… >> How Janet realized a need in the market for teaching people how to get PR >> What led her to start a blog and what she got out of it >> How she handled “the ego side” of letting go of her journalism career to run her own business >> How she went from emailing her list from her Gmail account to using Infusionsoft >> Dealing with people being “snarky” online  >> The key things that have helped her grow the business >> One thing that has worked really well (Facebook Ads) >> How “community” has made the biggest difference in her business >> Her top tip for getting media coverage for your business (Finding ways to talk about your business by pitching stories that aren’t necessarily about your business.) >> Why practical “how to” articles are a big draw right now >> How articles she has written have delivered for her again and again >> The story of how she “sacked all her staff” >> A massive turning point for her in her business that caused her to “scrap everything and start again” >> On saying no to things that were lucrative but didn’t “float her boat” >> Letting go of what’s not working RESOURCES& PEOPLE MENTIONED Animoto.com/business Janet’s Website: Soulful PR with Janet Murray Janet’s Book: Your Press Release is Breaking My Heart Carrie’s Book: She Means Business  

Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her. But first… Interesting Stuff I Saw This Week Bumblebizz is now live! LinkedIn to launch Talent Insights in 2018 Janet Murray spent 17 years as a freelance journalist before setting up her Soulful PR business. She now focusses on helping people to ‘pitch’ into the media to get better exposure for their business. Key things I took from this episode; Traditional PR is not enough anymore Four areas of PR you should be paying attention to on a regular basis; Publishing content on your website Email marketing / newsletter Social media posting and activity Press coverage (show the results on your website) To build relationship with journalists you have to read the papers, show patience and work at getting to know them. Be aware of what is going on and when a story breaks that is relevant to your specialism, contact relevant journalists via Twitter or call them. They are always looking for stories so you are potentially being really helpful. Make a list of relevant journalists on Twitter and LinkedIn (mainly Twitter) - find them via a Google search/alerts. #journorequest on Twitter can be helpful Media enquiry services such as Response source, help a reporter out and source bottle Journalists like to call (for speed) so put your telephone number in your profile (summary not headline) and Twitter bio Make sure you have relatively recent Articles and videos in your profile so that a journalist or producer can see that you can write and appear comfortable in front of a camera. Clarity in your headline is key….journalists needs to see quickly exactly what your niche is (arguably this is true for everyone, not just journalists) Journalists always ask “Why do people need to hear this now?” ‘Everything is potentially content’ If others care about it then it will probably fly on LinkedIn. People are more interested in ‘how’ you work than what you do but PR about the ‘how’ allows you to talk about the ‘what’ Win a free 60 minute PR strategy session with Janet (worth £300+vat). You can read more about these sessions here You can enter this free prize draw by entering your details below Links to other things mentioned in this interview; Cara Mackay’s LinkedIn profile Book - Your Press release Is Breaking My Heart Media diary Soulful PR Studio The Soulful PR Podcast If you have any questions that you want me to ask Janet, I will be happy to do so if you drop me a voicemail (link on the right edge of this page) or email me at mark@linkedinfomed.com

People love working with specialists, so if you want to attract more customers and clients, you need to get clear on your niche. In this episode, Alexia Leachman - who was the first ever guest on the Soulful PR podcast - explains how finding her niche as a fear-free birth coach has helped grow her... READ MORE The post [201] How to find your niche (and why you need to) with Alexia Leachman appeared first on Janet Murray.

In this 200th episode of the Soulful PR podcast, I'm looking back at the shows that have been pivotal for me and my business - and sharing how I have grown the podcast from scratch to 38,000 downloads every month. I'll share my thoughts on how I've created a top 50 UK business podcast (including... READ MORE The post [200] Lessons learned from 200 podcast episodes appeared first on Janet Murray.

Most business owners wish to get press coverage and be featured in their industry's top publications...but how can you strategically get press coverage and leverage it as an asset for your business? Soulful PR's Janet Murray shares her tips. Show notes & downloadable resources: www.yannilunga.com/episode224

They met at Tropical think tank in the Philippines and now they are ready to sit down to podcast 12 months in the making!   Who is Janet Murray   Janet Murray is the founder of soulful PR specializing in helping small business owners sculpt and pitch their ideas and stories to the media. She’s a freelance writer/editor who runs a successful Paid web group called Soulful PR Studio. Alongside a booming podcast and masterfully written blog, Janet is always on the go. I must also mention she has an amazing book called Your Press Release is Breaking my Heart. Let's not forget her Facebook group Soulful PR going almost 10,000 strong.   "I guess the most important thing about my story is that I teach PR but I have never worked in PR," Janet explains.   From The Guardian to The Independent and The National posts, Janet has spent the last 16 years freelance writing and editing for some of the biggest publications in the UK. Never mind the handfuls of magazines; Janet has been there and edited that!   One thing that Janet learned early on in her freelance years is that bad pitchers are everywhere. She began to grow sick of a number of bad pitch emails filling her daily inbox; Hard working people throwing their money into PR firms that just don't get it.   She was inspired to take a stand. It was time for a change, and Janet decides to set out to teach others how to get noticed.   Janet runs the event Your Year in PR, where she takes 8 national journalists and roughly 80 small business owners, stuffs them in a room, and teachers. They learn what it is that consumers look for in a pitch and what sets a good pitch apart from a bad one. Janet says, “You don't need a big budget or fancy PR firm to get top Notch media coverage. The importance of standing out.   Khierstyn cleverly asked which pitches Janet had heard over the years that she still remembers being the worst. Janet skillfully responds that she really can’t recall any terrible pitches. Instead, the ones that that stand out she said are the good ones. Here are the 3 criteria to use to get noticed!   First, you need to show evidence that you actually read or listen to a publication. If it's radio or the newspapers take the time to do your basic research. Journalists have such a small area they can fill and endless crap to sift through.   Second, you must have really strong header/subject. It is important to be direct and to the point, Journalists work fast and read even faster. Avoid trying to be witty or the use of puns in your header. You want to keep the body of the text short and to the point as well adding strong visuals or audio clips. Janet gives us the tip of trying to picture yourself in the shoes of the journalist you are trying to reach.   " In Journalism, we have a term called the 10-word top line." Janet explains that this means if you can't summarize your story in 10 words or less you are not ready for launch.   Third, knowing the different types of media content is very important as well.   News: Reporting on something new that is happening. Opinion article: Published in a newspaper or magazine, that reflects the author's opinion about the subject. Personal article: A story that leads to the point, can be the reason for why you made what you are pitching.   Janet tells us that, rather than starting with your story, tailor each outreach to every different publication.   What advice would you give to the first time entrepreneur trying to find their pitch?   " First off! Anyone that owns a business can get media coverage."   One tool that reigns supreme is HARO, Help A Reporter Out, a place where journalists go to find stories to write about.   Janet takes the time to recant a story of a current client that is working on a app for people with food intolerance. Now, the App is not quite finished but that has not stopped her client from being all over media publications for the last year. Even if you can't get the coverage you want, get any coverage you can! By the time you are ready to launch you have made the bridges and started your following.   Be where the journalists are. There are always events going on; Find a way to be apart of them, set up booths, ask for coffee meetings. You need to find ways of getting into the public eye.   Above all else don't write a press release! You are basically saying you have already sent this story to every other publication you could find. Journalists want a scoop, tailor, tailor, tailor every email you send. Continue listing as Janet teaches you some simple steps to follow when tailoring your pitches.   Episode Outline   Introduction: Pitch Perfect; How to Get Media Coverage at Any Stage   [02:25] Who is Janet Murray [13:12] The importance of standing out [23:00] BackerKit [24:00] What advice do you have for new business owners   Resources and Sponsor Tropical Think tank Janet’s book: Your press release is breaking my heart A Soulful PR Studio HARO http://www.janetmurray.co.uk/ Crowdfunding uncut Jan_Murray Twitter Soulful PR Facebook   Sponsor: BackerKit - use the code “uncut” to get 50% off setup services

Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism.   But before we get to that I need to catch up on some things I wasn’t able to cover last week plus some other articles I saw this week… Interesting Stuff I Saw This Week Hackers catfish tech execs on LinkedIn Putin passes law that will ban VPNs in Russia HOW RUSSIA IS USING LINKEDIN AS A TOOL OF WAR AGAINST ITS U.S. ENEMIES Why LinkedIn will Never Tell You When to Post on LinkedIn You can hear my interview with Janet Murray on the Soulful PR podcast here LinkedIn Updates Think twice before you reply to an InMail with a shortcut ‘No Thanks’! This is very sneaky and I’m not sure it’s been properly thought through by LinkedIn. When you receive an iMail from someone you have the opportunity to reply with 3 shortcut phrases   On the face of it this looks like a time saving convenience feature similar to those inBot responses you see in normal messaging. Beware, it’s not what you think! When your ‘no thanks’ reply is received the other end the sender sees this message So they can’t continue the thread….that makes perfect sense to me but what happens if they try to subsequently send you a new InMail? So you have inadvertently ‘blocked’ this person from ever InMailing you again which could be disastrous for jobseekers and others who don’t wish to cut off communication altogether, it seems absurd to me that LinkedIn don’t make it clear what you are doing!   Long text posts are ‘killing it’ on LinkedIn   I have reported on this before but since then I have tested this further and it is clear that the algorithm that decides how many of your followers will see your post is massively favouring posts with a lot of text and really penalising any posts that include a link (unless it’s a LinkedIn article).   Here is a post I did last week about a news item regarding Sports Direct. As you can see below, this story was widely covered on LinkedIn by individuals and companies but everyone else made the mistake of including a link to the online article. Knowing what I know, I simply took a screenshot of the letter and posted it as an image accompanied with some long text (triggering the ‘see more’. As you can see, the results speak for themselves! As I typed the above post I paused as I wondered if what I was doing was in some way a form of plagiarism. In the end I decided it was OK as the story had been widely covered by many sources in the national press….but that got me thinking about the main subject of this weeks episode! LinkedIn Plagiarism - Is copy & pasting posts OK? This seems to have become an increasing trend on LinkedIn, especially as text only posts have become more popular and successful. Here is a classic example of what I’m talking about. This text only post from Ryan Cummings was phenomenally successful with nearly 40,000 likes and approaching 3000 comments. Those are great numbers but could have been so much more because others decided to copy and paste his post and re-post it on their own feed. I actually found 27 posts like this. This is the most blatant example and is classic plagiarism The majority were like this, I even found someone who had made it into his own LinkedIn Article! And someone who tried to be clever by changing the copy, ever so slightly! And another who just copy & pasted a section Some fool even had the cheek to add their product picture to the copied post! It’s hard to defend these people. They clearly have extremely low ethical standards and will never find success by operating that way……..These losers are annoying but not the ones I’m most concerned about. I also saw plenty of examples like this; Whilst Ryan’s name is shown, it is not a link back to his profile. There were other examples where Ryan is mentioned and linked (@mention) Whilst this is an improvement, is still wrong in my opinion for this simple reason; They are stealing views, Likes and Comments from Ryan! and I think that is totally unacceptable! Every post offers us the opportunity to Like, Comment or Share - using these is quicker and ensures that all credit, views and further engagement belong to the rightful owner. Not everyone however would agree, look at this post from a CIO claiming that this practice is ‘standard behaviour’ across all social media - really? If this is common practice then that would suggest to me that it’s ‘common practice’ to behave unethically, surely that isn’t true for most social media users - is it? Admittedly Bill also makes a good point about unwarranted blocking but his original comment is ludicrous! This topic was also covered  and extensively commented on in a recent post by Simon Chan I agree wholeheartedly with Simon’s comments but who cares what we think. How does it feel to be copied in this way? Well I reached out to Ryan Cummings and asked him for his thoughts and this is what he had to say; “When I first noticed that some people were copy and pasting my post, I was a bit flattered. However, when one particular post began accruing several thousand likes and gained momentum, I then had people commenting on my post saying that they think the story was made up or that I was the one who copied it. LinkedIn can easily determine who the original author was, and I believe they should step in and take down posts/suspend users who do not give proper attribution when posting others' content. So to directly answer your questions: 1. I don't like it, they should cite their sources. Those who don't will be exposed and look like clowns anyway.

Could public relations (PR) help you get more speaking gigs? This isn't an area I've paid much attention to but our guest for episode 140 changed my tune. Janet Murray is an author, speaker and PR wizard with 16 years of experience  working with publications like The Guardian, The Telegraph and Huffington Post. On today's edition of The Speaker Lab, Janet joins us to talk about why PR will help you grow your personal brand, your audience and get you more speaking gigs. She also shares her thoughts on quality versus quantity: is it better to be featured in a lot of publications, or a few select outlets? You'll hear the details on those topics as well as how she started her current work helping entrepreneurs and business owners become featured in the press. Listen in to hear her thoughts plus her lovely British accent on this edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:    The two ways PR helps your credibility. Are high profile media outlets still effective? Is it better to write a freelance article, or to be featured by someone else? What social media outlets are journalists active on? How to do the necessary research before pitching your ideas. How much of connecting with the media is based on relationships? Should your approach vary depending on the medium? Is it better to be in the New York Times or to be in a specialty magazine? And so much more! EPISODE RESOURCES Janet Murray's website Soulful PR, Janet's podcast Your Press Release Is Breaking My Heart, by Janet Murray Janet Murray on Twitter 7 Proven Steps to Finding And Booking Paid Speaking Engagements The Speaker Lab Summit The Speaker Lab Facebook group Top Speakers Tips Ready for more speakers? Join our free speaker workshop Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review >

When I asked listeners how I should mark the 150th of episode of the Soulful PR podcast,  they said they wanted to know more about me and how the show is put together.  So in this episode, I'm answering the questions rather than asking them. In this episode, I'm interviewed by my friend Rob Lawrence... READ MORE The post [150] Behind the scenes of my business appeared first on Janet Murray.

EEC 066-Public Relations Does Not Have to Be Difficult Questions: How would you define PR? What should someone do “Today” to get prepared with their PR? What is SoulFul PR? What training do you have available to help someone get started in PR? A: PR is really just about telling stories. -But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear. -And here’s another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples’ opinions and possibly even their criticism. B: Three things you should do TODAY to get prepared. 1.Create a media calendar (‘on diary’) 2.Set up news alerts (‘off diary’) 3.Get some training C: She believes every business owner can and should do their own PR She explains it through her SoulFul PR and in her newly released book, “Your Press Release is Breaking my Heart” The three principles that underpin Soulful PR (and everything I do in my work) are: Service Sincerity Simplicity TRAINING: Invest in Yourself In person On Line Tailored For You Check out Janet Murray 

In this episode, Natalie talks about pretending to like something when we don't as a means of fitting in or to come across as more appealing to a potential mate. She also explains the 7 types of tricky family and why she's been getting a bit twitchy about turning 39 in a few weeks. Episode 25 about birthdays is http://www.baggagereclaim.co.uk/25 My cousin's B&B http://www.therunawayjamaica.com Soulful PR https://janetmurray.co.uk That time when I got very stressy at conference http://www.baggagereclaim.co.uk/lessons-from-a-short-lived-comparison-binge And the keynote that resulted https://www.youtube.com/watch?v=LdKIUrAi9ao  Email: podcast@baggagereclaim.com Instagram | Break The Cycle Online Course | Blog | Membership

Do you want to be featured in The Huffington Post or Forbes or your industry's leading magazine, but you have no idea how? Today's guest, Janet Murray, has your answers. Janet and I recently met at a Youpreneur community gathering in London and we got on like a house on fire! With her 15 years of experience in the PR industry I knew I had to bring her on the show. Having written for every publication you can think of - and a few more - she's a wealth of PR knowledge. On this edition of Youpreneur FM Janet shares how to formulate a successful story idea for your ideal publication, whether or not you need a PR firm and her top tips for your email pitches. It's another goldmine of knowledge so get your pen and paper handy then listen in! Essential Learning Points From This Episode: How to know which media your audience is tuned into. What is the mother of success? Do you have to know how to write a press release? Where is the real PR gold in your business and how do you find it? How to leverage previous coverage to land bigger media outlets. Much, much more! Important Links & Mentions From This Episode: Janet Murray's website (http://janetmurray.co.uk/) Janet Murray's podcast (http://janetmurray.co.uk/category/podcast/) Soulful PR (http://janetmurray.co.uk/what-is-soulful-pr/) Janet Murray on Twitter (https://twitter.com/@jan_murray) Episode 106 - How to Become a PR Ninja with Peter Shankman (https://www.chrisducker.com/podcast/pr-ninja-peter-shankman/) (www.youpreneuracademy.com) Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Would you like more people to know about your podcast? Do you want more people to listen to your podcast? Of course, because as a podcaster you want to get your message out and your voice heard. In episode 9 of Podcast Divas we put PR for podcasters in the spotlight with PR expert, journalist and podcaster Janet Murray. Janet has been writing and editing for national newspapers and magazines like the Guardian, Telegraph, Independent and Times, for the past fifteen years. Pitching and placing Janet’s pitched and placed countless stories in the national media and commissioned hundreds of stories (turning down many more). So it’s true to say she knows a thing or two about what journalists are looking for in a story, and what they’re not.  The good news is Janet believes PR doesn’t have to be difficult and in episode 9 of Podcast Divas we talk about how podcasters can go about getting PR for their shows. After hearing how Janet started her new podcast, Soulful PR. ‘I knew I could do it but it was more the mechanics of it, what do I do first, what’s the first step to take and then what do I do next and what do I do after that... So it was really breaking it down into small manageable pieces.’ In episode 9 of Podcast Divas you’ll learn: How Janet came to podcasting How long it took to get started because of the fears and challenges that held her back The specific steps that took Janet from no podcast to launch in 4 weeks The marketing strategy that got Janet into New & Noteworthy on iTunes in 24 hours What PR is The difference between PR and branding The 80/20 marketing content rule Why podcasting is a form of PR What should we think about before starting out on PR for podcasts How to go about getting PR for your show with a Podcast Divas case study (putting me on the spot) The questions to ask yourself The research that will help you find your audience What you should ask 10-15 people Why you need to stop talking about your podcast Will your PR idea pass the Facebook test Why you should embrace divided opinions Real stories that got media traction What does mining your life mean Why being a podcaster gives you a head start ‘PR is about how you show up in the world.’ Top PR tips for podcasters The 3 principles to get coverage Service – be of service to journalists and their audiences, by understanding what they and and their audience want. Sincerity – offer stories from the heart, because heartfelt stories resonate with people. Simplicity – Be direct, keep it simple, straightforward and and easy for them to understand the value you’re providing ‘If you want to get PR for your podcast don’t talk about your podcast!’ Links mentioned in episode 9 Blue Snowball is the microphone Janet uses 'I just wanted something I could plug in and go with' Pat Flynn’s podcasting tutorial Alexia Leachman Episode 7 Podcast Divas Recommended Podcast Divas Amanda Cook – Wellpreneur Podcast Amy Porterfield – Online Marketing Made Easy Find Janet at Janet's Website and The Soulful Podcast Janet on Facebook Tweet Janet @jan_murray Thank you for listening If you’ve enjoyed the show please let me know by way of a review or by liking and commenting on the Podcast Diva Facebook page and following and sending a tweet. Most importantly please subscribe to the show to automatically download every episode. Get in touch (you can even leave a voice mail message!)