Podcasts about apogee results

There are a lot of outstanding marketing agencies in the world. But there's also plenty of agencies doing a less than stellar job for their clients. For businesses wanting to avoid getting taken advantage of, there are certain signs to look out for. Some of these include a lack of transparency about their processes and having an unusually low price for their services. In this episode, we chat with William Leake, a former McKinsey and Company consultant and finance, sales, and marketing executive. Bill is the founder of Apogee Results, one of the most respected digital demand generation, search engine marketing (SEM) and search engine optimization (SEO) firms in Austin. His goal is to have a meaningful impact on the world and leave wherever he goes in a better condition than when he found it. Bill's company specializes in search engine marketing, pay per click, search engine optimization, online marketing, direct marketing, demand generation and more. Find William Leake Online: apogeeresults.com On LinkedIn

When you think of sales, you think SDR. When you think - SDR, you think cold calling. But is there more to being a sales development representative than that? Well, yes, of course, there is! Today's guest and memoryBlue alumni, will tell us all about it.Ceilidh Kurkoski is currently the Senior Digital Marketing Consultant at Apogee Results. Prior to that, she was with us at memoryBlue for two and a half years. She became a rockstar Senior SDR during her time here, then switched to recruiting to further hone her sales development skills. Ceilidh is one of those people who let her personality come through every client call - and let us tell you, the clients love it! In this episode of the Tech Sales is for Hustlers podcast, our hosts Marc and Chris talk to Ceilidh about her professional journey, from being in operations, going into sales, then switching to marketing. They discuss the SDR role, differences between sales and operations, the power of the growth mindset, and so much more.

Digital and social media marketing has grown to be a very sophisticated skill that many companies have not mastered. It has turned marketing on its head with the vast amount of available data that can now be consumed and analyzed. In this episode Apogee Results founder William Leake talks about these issues, his passion for digital demand generation, and the impact of COVID-19 on marketing.William is a recovering former McKinsey and Company consultant who started online-focused, direct- and metrics-oriented marketing services firms, growing them successfully since that time, to where his current venture, Apogee Results is now the most respected digital demand generation, search engine marketing (SEM) and search engine optimization (SEO) firm in Austin, TX.My favorite quotes from William:“Know your customer and where they are”“The software code needed to get to a minimum viable product is far less risky today”“The most important piece is how are you going to scale”How to reach and stay connected with William:LinkedIn: William LeakeEmail: leake@apogeeresults.comWeb Site: www.apogeeresults.com About PPQC:Process and Product Quality Consulting (PPQC) helps global executives tackle complex corporate challenges.To learn more about PPQC, visit www.ppqc.netSupport the show (https://ppqc.net)

In this episode of "Making Waves at C-Level" (formerly "Cool Things Entrepreneurs Do") Thom Singer sits down for a chat with his friend Bill Leake from Apogee Results.  In this interview Bill shares his journey from consulting, to software, to being the CEO of a firm that helps clients get found.  Along the way they talk about why executives should be engaged in their communities, and how to network up and down and across career levels.   About Bill Leake   Investor, CEO, and Company Advisor Bill Leake draws on a deep expertise in both business and marketing to help increase revenues across a wide range of industries. He has been involved in driving provable revenues through digital marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the pre-eminent digital marketing consultancy in Texas, and has helped grow more Inc. 500 winners and Internet Retailer 500 outfits than anyone else in the industry. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.   Bill also serves on the board of the Paid Search Association (PSA), as president of the Austin Interactive Marketing Association, and co-authored the Wiley top-seller “Complete B2B Online Marketing.”  Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.   About Apogee Results   Apogee Results is a nationally ranked and recognized Digital Marketing company, providing professional services across multiple online marketing disciplines. As an independent marketing services agency, they recruit top talent in the areas of Search Engine Optimization, Pay Per Click advertising, social media, website effectiveness, quantitative research and web analytics. Apogee Results works closely to help marketing teams succeed through client collaboration, intense focus on bottom-of-the-funnel metrics, and in-depth industry expertise. For over 15 years Apogee Results principals have helped clients take their marketing programs to higher levels of performance and effectiveness and generate significant returns on their investments.    They are passionate about the clients’ success, and it shows. On average, Apogee Results helps clients achieve 300%+ ROI, routinely receive Net Promoter Scores (NPS) of 9 and above from our clients and obtain the bulk of their clients as referrals from existing clients. They listen and give clients what they want AND need. They know that every client’s goals are different, and pay attention to make sure everyone is on the same page.   Apogee Results is an extension of your team. They work with the understanding that teamwork is the best way to reach a goal. In short: they are here to help.  They are not happy until they bring you provable success and you are excited about being a reference.   Their service delivery model takes a holistic approach towards integrated online marketing, utilizing our proprietary methodologies and technologies in order to take a deep look at your campaign and develop an online marketing strategy.  Most importantly: They get results.   https://thomsinger.com/podcast/apogee-results

Social Media Sites in 2020 And Facebook Goes To Court. Today on Webcology Jim is joined by Michelle Stinson Ross, Director of Marketing at Apogee Results. Michelle is a recognized authority on the search and social media both within the industry and in the greater business world. Besides being a fairly frequent guest on this show, listeners might have read her columns at Forbes, Search Engine Journal, The SEMPost, and Marketingland. She is a regular speaker at events like the Digital Summit Series, SMX, and PubCon.

Social Media Sites in 2020 And Facebook Goes To Court. Today on Webcology Jim is joined by Michelle Stinson Ross, Director of Marketing at Apogee Results. Michelle is a recognized authority on the search and social media both within the industry and in the greater business world. Besides being a fairly frequent guest on this show, listeners might have read her columns at Forbes, Search Engine Journal, The SEMPost, and Marketingland. She is a regular speaker at events like the Digital Summit Series, SMX, and PubCon.

Bill Hartzer from Hartzer Consulting speaks with Michelle Stinson Ross from Apogee Results about Social Media and Influencer Marketing.

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test’s performance.

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They’ll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test’s performance.

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They'll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test's performance.

David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decided to test Search Ads in selected industries in the US and Canada. Facebook first tried Sponsored Results back in 2012 but eventually shut down the product in 2013. They'll be repurposed News Feed ads featuring a headline, image, copy text and a link in the static image or carousel format that can point users to external websites. Facebook declined to share screenshots as it says the exact design is still evolving. Facebook may expand search ads to more countries based on the test's performance.

In this episode, Hall talks with Bill Leake, CEO of Apogee Results, an Austin-based digital marketing agency. Bill and Hall discuss how companies can move their marketing functions from a startup stage to a growth stage company. Bill briefly talks about his extensive and varied professional background. Bill and Hall then discuss some of the differences between marketing at startup companies and marketing at growth companies, and what their goals are. Bill details why the tech stacks for startups and growth companies shouldn't mirror those of more mature companies. He recommends that startups remain "light and flexible" in their marketing approach. Once they've reached the growth stage, he advises, additional support systems are needed. Bill goes on to provide detailed discussion of the challenges involved in implementing tech stacks. Bill talks about how seed-stage companies can go about choosing which marketing channel to focus on. In addition, Bill and Hall discuss how to handle the marketing transition from a seed-stage to growth stage company. Finally, Bill provides some advice on marketing budgets for different levels.

Today were joined by Michelle Stinson-Ross, the Director of Marketing Operations at Apogee Results to discuss a plethora of topics. Google has released its annual list of top searches around the world, including overall searches and searches in various categories. Top queries reflect everyday questions, as well as the people and events that made headlines in 2018. Certain events led to people searching for how to improve their everyday lives, Google notes.Google's John Mueller said that moving to a new hosting company doesn't cause ranking declines. Of course he means if the new hosting company doesn't prevent GoogleBot from crawling your site. But in general, moving hosts doesn't have a negative impact on your rankings. 

Today were joined by Michelle Stinson-Ross, the Director of Marketing Operations at Apogee Results to discuss a plethora of topics. Google has released its annual list of top searches around the world, including overall searches and searches in various categories. Top queries reflect everyday questions, as well as the people and events that made headlines in 2018. Certain events led to people searching for how to improve their everyday lives, Google notes.Google's John Mueller said that moving to a new hosting company doesn't cause ranking declines. Of course he means if the new hosting company doesn't prevent GoogleBot from crawling your site. But in general, moving hosts doesn't have a negative impact on your rankings. 

On today’s episode, Laura speaks with Bill Leake, CEO of Apogee Results. Bill talks about direct response marketing and how pattern recognition can be used to find what business model will have the most impact on optimization. Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help […]

On today’s episode, Laura speaks with Bill Leake, CEO of Apogee Results. Bill talks about direct response marketing and how pattern recognition can be used to find what business model will have the most impact on optimization. Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list. In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others. Before founding Apogee, Bill was President of Journyx, one of the earliest SAAS (software as a service) companies, which grew to become one of the 500 largest software companies in N. America. Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems, Haystack Labs, Power Computing, and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives. Before Dell, Bill worked as a management consultant at McKinsey and Company. Bill received an M.B.A. with honors from the University of Texas at Austin and his B.A. from Yale University. For more on Bill Leake visit: About Bill For more on Apogee Results visit: Home