Digital Marketing with Bill Hartzer

Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape.In our discussion, we cover a wide-ranging discussion on the evolution of search engine optimization (SEO) over the years, from the early days of keyword density and link building to the modern focus on topical relevance and quality content.The key points include:The shift from optimizing for individual keywords to creating content that comprehensively covers a topic and matches what competitors are discussing.The importance of conducting entity and competitor analysis to understand what content and topics need to be covered on a page.The diminishing role of traditional link building in favor of earning high-quality links through great content and relationships.Strategies for addressing new or emerging topics with limited prior search data, such as using AI assistants to generate content outlines.The risks of using expired domains or scraping content, and the value of protecting one's brand by blocking domain name variations.

In this episode of the Digital Marketing with Bill Hartzer, Bill Hartzer speaks with Ash Nallawalla, the author if the Accidental SEO Manager book.Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. It gives them a high-level view of the subject and offers tips on how to hire and manage in-house and remote SEO teams, find the best SEO consultants and agencies, and get the best outcomes for online success. It covers the nuances of keywords versus entities, types of content, the relevance of links and rankings, managing online reputation, and finally, the SEO strategy process.The Accidental SEO Manager is available now on Amazon and Amazon Kindle.

In this episode of the digital marketing with Bill Hartzer podcast, Bill Hartzer talks about Google search console updates and issues, in person search conferences, the four stages of search which include crawling rendering indexing and ranking and how you verify each stage. he also talks about his upcoming research and review of various sectors including duda.co, Wix, Shopify, and word press. He also talked about a few domain name rooms in clubhouse and the hot topics of crawling indexing ranking based on TLDs.

In this episode, Bill Hartzer talks about the People Also Ask feature in Google search, and how you should be using FAQPage Schema on your pages where there are FAQs. He also gets into Augmented Reality in search, and how e-commerce retailers can take advantage of having their AR images showing up in the search engine results. There's a new Google Tag to add to your site, and the Facebook live shopping feature is going away October 1, 2022. Bill talks about diagnosing some technical SEO issues related to redirects and 404 errors on a website, as well as how to fix those issues quickly. He has a domain name update, as well as an email spam update, as well.

In this episode, Bill Hartzer talks about the Google Search Console report by Patrick Stop of ahrefs about hidden search terms in Google Search Console which is concerning. Bill then talks about how even Google Analytics data is not factual and an actual representation of traffic to your site. Google My Business app is no longer available, and what you should do now that it's been removed. Is linking to http URLs a bad thing? Bill Hartzer tells you what John Mueller of Google says about it, and if it will hurt rankings or not. Bill talks about a stolen domain name case that is odd, but also concerning. There's an odd issue with DNS entries disappearing completely, and he updates us on his quest for a spam-free inbox: Spamhero is the hero this week.

In this episode, Bill Hartzer talks about the recent Google algorithm updates, and whether or not internal search engine pages should be allowed to get crawled and indexed by Google purposely. He also talks about how Google appears to be cracking down on marking up 3rd party reviews on your site with schema markup code or structured data. Bill talks about finding content ideas and how he goes about finding new content ideas for your website or blog. He gives a domain name update about a stolen domain name case he's been working on for over a year, as well as the fact that he's been testing out various tools for dealing with email spam. He then share a tip about dealing with email spam that bypasses email filters.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about another Google algorithm update, and Alan Kent from Google sharing 8 e-commerce SEO tips in a video. Google will index a page that is under 15mb in size, and Bill Hartzer talks about pages with a lot of words and ranking them. He then goes on to talk about injecting canonical tags using JavaScript and how that could potentially be an issue or cause problems. The Facebook Internet Tracking Settlement is again mentioned, and Bill Hartzer provides an update on the rankings and how he's created a video that's ranking well for that trending keyword phrase. He goes on to talk about other opportunities for ranking a page or ranking content quickly, and how to get into Google News. Should SEOs know the difference between crawling, indexing, and ranking? Bill Hartzer lets you know his view on that. Then, finally, he talks about an example site with over 1,000 unique domains linking to the site, but the Trust Flow is abnormally low. Listed to the podcast to get his take on why this site has so many good links but the TF is low and the site's having ranking problems.

In this episode, Bill Hartzer talks about the Facebook Internet Tracking Settlement and how you can take advantage of breaking news in your industry. Also, he talks about HTTP orphaned pages, and how Google re-evaluates web pages.

In this episode, Bill Hartzer talks about Google Search Console and new report data that they're providing, as well as Google Business Profile issues that have come up. Google's now showing a profile strength widget in the search results for business owners, and Twitter has remove the nofollow attribute on links in Tweets. We're seeing a drop in searches at DuckDuckGo, SEOJobs.com is a great resource for SEO Jobs. Does adding or using a CDN help search engine rankings? Google's John Mueller answers that question. Finally, some domain registrars are offering cyber liability insurance services. Keep in mind that may be good to have, but cyber liability insurance does not cover the loss or theft of domain names. So you may want to look into domain protection by DNProtect.com.

In this episode, Bill Hartzer talks about the completion of the May 2022 Google Core Update, Image Alt Tex and Image Alt Attributes, Handshake, Unstoppable Domains and Crypto domain names, and the new Ahrefs search engine called Yep.com.

In this episode, Bill Hartzer talks about the May 2022 Google Core Search Engine Update and it's status. He goes on to talk about RankSense being acquired by SEOClarity, and the new Google Author Markup Help Guide for Article Structured Data. There's a rumor that Apple will launch a new search engine, and you'll hear his thoughts around that. John Mcalpin has a new Search Engine Land article that talks about 4 SEO tech issues that the SEO Tools won't show you, and how to check them. Finally, Bill Hartzer talks about a new site that allows you to search for photos of you that you probably didn't know even existed. It uses AI technology to match up your face with other photos to find photos of you.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the Google May 2022 Broad Core update, and Alexa Rankings. He also talks about John Mcalpin and getting his Knowledge Panel. He mentions FAQs and the importance of adding them to your website, and how to deal with a trailing slash mismatch in URLs, and recovering stolen domain names.

In this episode, Bill Hartzer talks about the latest digital marketing news. He mentions bigger favicons in mobile search results, Google Ads' label in Google search results, and more info about the Knowledge Graph and Knowledge Panels.

In this week's podcast episode, Bill Hartzer talks about the latest digital marketing news for this week, such as Google I/O, and an update on Google's SEO Certification course. Google Search Console may stop collecting data, and how you can find a site owner via a code search engine. He also talks about link relevancy and an example of a site that has redirected a lot of domains to their website. Removing your site from archive.org is also mentioned, as well as issues with archive.org and UDRP domain name disputes.

In this episode of the digital marketing podcast with Bill Hartzer, Bill Hartzer talks about LinkedIn links, digital marketing news for this week, and answers SEO questions.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the latest digital marketing news, including how to remove Personally Identifiable Information PII from Google. He also talks about some other Search-related news, as well as email filtering and the options for cleaning up your inbox. He discusses SaneBox and whether or not it worked for him. Finally, he talks about a stolen domain name case that has been very frustrating that's been ongoing for at least 5 weeks.

In this episode, Bill Hartzer talks about the latest digital marketing news and SEO news for this week, as well as domain name registrar issues.

In the latest episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the weekly digital marketing news. He also talks about the technical ways to get a Featured Snippet in Google, and goes through a list of local seo marketing tactics.

In this episode, Bill Hartzer talks about the latest digital marketing and SEO news, such as Google algorithm updates, outsourcing content creation, and the removal tool. Find out if AI written content violates Google's guidelines and if it could lead to a manual penalty. Bill mentions several websites that are good to follow for keeping up with industry news, and then talks about site profiles and websites good for dealing with your online reputation.

In this episode, Bill Hartzer talks about 7 things you can do right now to protect your domain name. Your domain name is your most valuable digital asset, so you must do everything you can to protect it from getting stolen.

In this episode, Bill Hartzer talks about the important digital marketing news for this week, including Google pausing certain ads related to the Russia Ukraine war. He also discusses the new Google Partners Directory, as well as Twitter Communities, Twitter Spaces, and Clubhouse. Trademarked domains and risky domain names are also discussed.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about top news items this week, as well as a recent site migration poll. He also talks about domain migrations and categories of domain names.

In this episode, Bill Hartzer talks about Google Advanced Protection, shows the devices, and talks about the benefits. He then goes through a few top news items for this week, as well as 301 redirects, how they're useful but you shouldn't ever see them when you crawl a website.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about properly redirecting domain name to the right internal page, Namecheap's Ukraine decision to block Russian customers and accounts, and the tale of a stolen domain name that was recovered.

n this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Austin Armstrong from Socialty Pro about TIkTok Marketing. Austin talks about how to get started with TikTok, and how you can use TikTok to market your business and get more customers. They also discuss the TikTok algorithm, the types of videos you should and shouldn't create, and how to get content ideas for creating TikTok Videos.

On the latest episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer talks about social media and domain names. He details how to update the previews that social media sites use, such as Facebook and LinkedIn. He also talks about getting domain name zone files for TLDs and what data is included in a zone file for a Top Level Domain. Then, he talks about stolen domain names and shows an example of a (allegedly) stolen domain name, and how that domain thief was able to take control over a valuable domain name by purchasing a lower-quality domain name that expired.

Is Disavowing Links still valid now? In the latest episode of the Digital Marketing with Bill Hartzer podcast, I tell you my thoughts, and go through the disavowing links process.

In this episode, Bill Hartzer talks about choosing a business name, and choosing a name based on domain name availability as well as potential trademark issues. He talks about why you should choose one name over another, and also goes into domain name security, as well as other considerations to minimize risk of losing your domain name.

Google has been changing the title tags of our web pages in the search engine results. Is this something that you need to be worried about? Should you change the title tag of your web page to what Google prefers? Or should you keep it the same as you currently have your title tag? Bill Hartzer answers this and other related questions, and talks about specific examples of Google changing title tags.

In this episode, Bill Hartzer talks about domain name migrations and moving your website from one domain name to another domain name. He goes over is domain migration checklist and gives detail about each task in the checklist.

In this video, Bill Hartzer shows his technique for reclaiming RSS feeds for link building purposes. Many RSS feed usernames on Feedburner, for example, are available to be claimed. Claiming an old username and attaching it to the RSS feed, there's a good likelihood of you being able to take advantage of links pointing to the feeds. Some RSS Feeds also have traffic and clicks associated with them, which is a bonus.If you like this link building tip, please consider donating to the DFWSEM.org Association (info@dfwsem.org is their PayPal address).Be sure to comment below if you have any questions or comments about this method, and I'll do my best to answer them. Don't forget to subscribe to the Hartzer Consulting YouTube Channel, as I'll be updating these techniques with more videos as well as sharing more of my SEO-related and domain name related knowledge.

In this podcast episode, Bill Hartzer talks about some basics of video SEO, but also discusses how to get Key Moments In This Video in the search results. He also talks about generating Video Schema and a good site for generating schema markup code.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Travis Bliffen from Stellar SEO about link building and link building strategies.

In this episode, Bill Hartzer talks about protecting your digital assets online. Domain names are digital assets, have value, and would be a big disruption to your business if you lost them. Domain name theft is on the rise, here he also discusses domain name theft.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Henry Kaminski, Jr. about rebranding your business.

On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. They also discussed submitting articles and content ideas to media and publications.

On this episode, Bill Hartzer talks about the Google Local Guides program. He talks about getting points, getting perks, and working with Google Local Guides if you are a business. Mr. Hartzer also talks about his experience in being a Google Street View Certified Photographer.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Andrew Muller of Andrew Muller Creative. They talk about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.

In this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer spoke with Mike Rhodes from WebSavvy.com.au about Google Ads.

On this episode, Bill Hartzer talks about link data, tiered links like tier 2, tier 3, and tier 4 links. He also shows how you can see tiered links to a website, how to see link networks and private blog networks (PBNs), and deal with them. He shows the Majestic Link Graph tool, an tool that's instrumental in helping you analyze tiered links and a link profile.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about Email Deliverability. If you send or receive email from your domain name, it's important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent, and no one can spoof your domain name.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about internal links on websites. There are several tools that allow you to identify internal links on your website. He talks about managing internal links and identify possible internal link issues that need to be addressed.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Beck Power from Power Creative Media. They talk about building authority on social media, and which social media you should post on--and how often. Then, Beck talks about how to repurpose content that you've created, and why it's so important to repurpose that content.

On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.

In this episode, Bill Hartzer talks about SEO, domain name, ppc, content, copyright, and online reputation management legal issues. UDRP domain disputes, as well as common internet-related legal issues are also discussed.

On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tommy Butler from Glasgow.com. They discuss domain names, how the domain name market has changed, and buying and selling domain names.

In this episode, Bill Hartzer speaks with Stephan Spencer from StephanSpencer.com about getting media coverage for your business. They talk about various tips and strategies for getting on local and national tv, as well as pitching the media.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Duane Forrester of Yext about search intent and internal site search.

On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Peter Leshaw, a Digital Marketing Strategist. They spoke about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital marketing campaign. They then talk about creating dashboards for certain stakeholders, and the need for customizing dashboards for reporting and tracking purposes.

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin.Tools mentioned in this episode:Free Schema Builder tool: https://schema.devFree Spark Content Optimizer plugin: https://www.seoclarity.net/spark-content-optimizer/Get 20% off for life on seoClarity Essentials, the three most-needed aspects of our SEO platform at an affordable cost. Go to https://www.seoclarity.net/seo-platform-essentials/ to learn more, and use code BH2020 at checkout for the discount. Offer valid until July 31, 2020.