Podcasts about customer acquisition

Early-stage founders don't need dashboards and deal stages. They need sharper focus, faster feedback, and fewer distractions. On The Predictable Revenue Podcast, Collin Stewart sits down with Patrick Thompson, founder of Clarify, to talk about why most CRMs fail startups, how AI can actually help (if used right), and what it really takes to find product-market fit. Here are the key takeaways for any founder building a sales motion from scratch. Highlights include: Understanding the Evolution of CRMs (04:18), Customer Acquisition and Early Growth (13:06), Navigating Product Positioning and Market Fit (15:52), Establishing Repeatable Customer Acquisition (17:58), Recognizing Product Market Fit (19:56), And more... Stay updated with our podcast and the latest insights on Outbound Sales and Go-to-Market Strategies!

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

Facebook is undermonetized, TikTok poses an existential threat to Amazon, and ChatGPT has probably already captured most of Google's high-value users. These are the opinions of today's guest, a venture capitalist deeply embedded in consumer networks and social product investing. In this episode, CJ chats with Turner Novak, the Founder and Managing Partner of Banana Capital, host of The Peel podcast, and a man who is known for his Twitter threads and podcast interviews as much as he is for his impressive portfolio. Turner breaks down the monetization models of some of the world's biggest platforms. Together, they discuss undervalued and overvalued business models, the long-term viability of subscription models, how platforms can identify and serve their highest-value users, and how to adapt acquisition strategies as AI reshapes the customer journey. Turner also reveals what excites him for future investments and the underestimated power of memes as a marketing tool.—LINKS:Turner Novak on LinkedIn: https://www.linkedin.com/in/turnernovakTurner Novak on X (@TurnerNovak): https://x.com/TurnerNovakBanana Capital: https://www.bananacapital.vcThe Peel: https://www.youtube.com/@ThePeelPodthespl.it: CJ on X (@cjgustafson222): https://x.com/cjgustafson222Mostly metrics: —TIMESTAMPS:(00:00) Preview and Intro(02:09) Sponsor – Rillet | Pulley | Brex(06:15) Turner's Embarrassing Accounting Story(08:10) How Turner Became an Accidental Influencer(09:02) Monetizing Content(12:22) How Turner Built His Media Platform(16:02) Sponsor – Aleph | RightRev | Navan(20:26) From Fantasy VC Portfolios to Podcasting(24:30) Turner's Main Business: Media Versus VC(25:42) Monetizing Premium Experiences on Social Products(30:27) Finding and Targeting High-Value Customers(32:27) Memes as a Tool for Marketing(36:10) Identifying High-Value Users and Opportunities(41:00) Why Pinterest Is Undermonetized(42:57) TikTok Versus Amazon for E-Commerce(46:30) Is ChatGPT Coming for Facebook and Google's Cash Flow(48:36) Facebook as an Undermonetized Business(54:24) The Long-Term Viability of Subscriptions(1:00:31) Customer Acquisition in a Platform-Dominated World(1:04:09) Paid Acquisition in the Era of AI(1:06:23) The Increasing Cost of CAC(1:08:59) What Turner Is Investing in Now(1:15:25) Doing Hard Things as a Moat(1:19:12) Wrap—SPONSORS:Rillet is the AI-native ERP modern finance teams are switching to because it's faster, simpler, and 100% built for how teams operate today. See how fast your team can move. Book a demo at https://www.rillet.com/metrics.Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: https://pulley.com/mostlymetrics.Brex offers the world's smartest corporate card on a full-stack global platform that is everything CFOs need to manage their finances on an elite level. Plus, they offer modern banking and treasury as well as intuitive expenses and accounting automation, bill pay, and travel. Find out more at https://www.brex.com/metricsAleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Navan is the all-in-one travel and expense solution that can give you access to exclusive, proprietary Nasdaq-validated data that reveals what's happening with corporate travel investments. See the Navan Business Travel Index at https://navan.com/bti.#VentureCapital #BusinessModels #GoogleVsChatGPT #ConsumerNetworks #SocialCommerce This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.mostlymetrics.com

Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. Customer Interviews Workshop (Starts Sep 15)No Whisper Ideas Weekly Post 

In this episode of The Marketing Factor, Austin Dandridge interviews Curry Hagerty, the marketing mastermind behind HART Jewelry's explosive growth. Discover how this contemporary jewelry brand scales without heavy discounting and dominates Black Friday with innovative strategies.KEY TAKEAWAYS:Black Friday pre-sale strategy for existing customersWhy creative testing beats optimization for Meta adsBuilding a marketing team with EOS (Entrepreneurial Operating System)Klaviyo automation for retail stores and trunk showsAttribution tracking with Triple Whale vs Meta reportingAI tools for e-commerce growth and customer discoveryRunning 25-30 new ad creatives monthly on MetaWhitelisting campaigns using real customers vs mega-influencers Omnichannel customer feedback loops from retail to onlineGeographic email segmentation for pop-up eventsBrowse abandonment flows without heavy discountingKlaviyo for email/SMS marketingTriple Whale for attribution trackingMeta advertising optimizationShopify Plus AI featuresDaydream.io for AI-powered shopping discoveryPerfect for e-commerce founders, marketing managers, and jewelry brands looking to scale profitably without racing to the bottom on pricing.

This is Part 5 of Steve Coughran's book Cash Flow. Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it's profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash.LinkedIn | YouTube coltivar.com

In this episode of the Always Be Testing podcast, Peter Denton—a seasoned growth and marketing leader with a 25+ year career in startups, product experimentation, and marketing innovation—shares a wealth of insights from his journey through the dot-com boom to leading growth at XMTP and previously Pioneer Square Labs.Peter discusses how to de-risk startups before launch, leverage APIs and data for faster insights, and adapt to changing marketing landscapes driven by AI, privacy, and emerging tech like blockchain and quantum security. From the rise of agents and protocols to the future of messaging platforms, Peter offers a masterclass on building, testing, and scaling products in today's fast-moving world.

On this episode of Paisa Vaisa, host Anupam Gupta sits down with Pankaj Parwanda, the co-founder of goStops Hostels, to explore the booming youth travel industry in India. Pankaj shares the fascinating story of how a backpacking trip in Europe led to the creation of goStops, a company that has become a leader in the youth travel and hostel market. We dive into the unique asset-light business model, disruptive strategies, and the surprising insights that have positioned goStops as a ₹200 Cr. business. This conversation is a deep dive into entrepreneurship, the future of hospitality, and the mindset of the modern Indian traveler. ✔Gen Z prefers hostels over hotels. ✔The business runs on a lean 0.4:1 manning ratio. ✔It offers hotel owners an impressive 8% ROI. ✔The company grew 25x during the pandemic. ✔Indian women are comfortable with mixed-gender dorms. ✔The brand operates with an asset-light model. ✔The business is built on a sharing economy concept. ✔They are targeting a ₹1,000 Cr. valuation.From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations. Listen on Spotify, Apple Podcasts, Amazon Music, JioSaavn, Gaana & moreWatch full episodes right here on YouTube Explore more at ivmpodcasts.comConnect with Anupam Gupta: Twitter: @b50 Instagram: @b_50 LinkedIn: Anupam Gupta Follow IVM Podcasts We’re @ivmpodcasts on Facebook, Twitter & InstagramSee omnystudio.com/listener for privacy information.

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.Key TakeawaysHolistic marketing beats vertical specialization - Companies need integrated growth systems rather than isolated channel-specific strategiesFinancial alignment drives success - Understanding how marketing activities tie back to company financials and profitability metrics is crucialThe three-pillar foundation - Successful e-commerce marketing starts with website optimization, paid advertising, and email marketingAI enhances rather than replaces humans - Technology should eliminate mundane tasks while preserving human strategic thinking and creativityEuropean markets show different tech adoption patterns - Cultural differences impact how businesses integrate technology and customer expectationsDefining success requires team alignment - Marketing directors and CEOs must agree on success metrics before launching campaignsOrganic social media presents diminishing returns - Paid channels offer more reliable and formulaic growth opportunities for new businessesAbout Jacqueline BasultoJacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as "Jacqueline's Web Studio" in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business - she's a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.SummaryThe conversation begins with Jacqueline explaining how SeedX got its name - "seed" representing the beginning of growth, like a plant, and "X" standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services."I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized," Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn't initially understand what entrepreneurship meant or that she was bootstrapping her business.Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline's response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product's unique benefits, pricing rationale, and usage applications."Your website is your storefront and it's your salesperson," she states. "What you want is to make sure that people are educated about the great products that you have."The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don't purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform's increasing difficulty for growth.The conversation takes an interesting turn when discussing AI's role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.The episode concludes with Jacqueline introducing SeedX's upcoming product - a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.Memorable Quotes"I always joke that entrepreneurship kind of found me. I didn't know that I wanted to be an entrepreneur." This quote encapsulates Jacqueline's organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans."The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad." This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution."We want AI to take away all of those mundane tasks that we don't want to spend all of our time doing or that suck the creativity out of us." Jacqueline's perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.Final ThoughtsJacqueline Basulto's journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today's complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn't about choosing between human expertise and technological efficiency - it's about 

This is Part 5 of Steve Coughran's book Cash Flow. In this section, Steve introduces the first lever of cash flow: volume. He explains why selling more only creates value if it's profitable, how to fix weak sales and marketing systems, and how the revenue flywheel drives sustainable growth without burning cash.LinkedIn | YouTube coltivar.com/byfiq

Want more customers? You need better customer acquisition strategies — ones that actually work in today's marketplace. Too many brands still take a passive “build it and they will come” approach, but today's consumers — especially those from underrepresented and underserved communities — don't show up where they haven't been invited. In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, shares 20 proven customer acquisition strategies you can use to win more customers now. Organized into five key pillars — Visibility, Belonging, Experience, Voice, and Conversion — you'll hear real-world examples from brands like NYX, Mastercard, Toyota, and Ralph Lauren. Whether you're a marketing leader at a Fortune 100 company or an entrepreneur building your customer base, this episode is your playbook for attracting, converting, and keeping more of the people you want to serve. Stop waiting for customers to find you. Start inviting them in. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter This is the 2nd episode in "The New Rules of Customer Acquisition" series. Listen to the first episode here: https://inclusionandmarketing.com/the-1-customer-acquisition-rule-to-boost-conversions-and-maximize-roi/

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Christian Guzman — fitness YouTuber, entrepreneur, and founder of Alphalete, Alphaland, and 3D Energy. His creator-led brands have generated over half a billion dollars in revenue.Christian shares how he went from sleeping on a futon in a failing gym to building Alphaland, and the hard lessons most people miss behind the $500M headlines - from chasing top-line revenue at the expense of profit, to nearly losing it all during Alphaland's buildout, to why the right hires matter more than more hires.We also dive into what creators misunderstand about building a brand, why influencer marketing is fading, and why YouTube is still king. If you want the blueprint for scaling beyond content and turning vision into a business, this one's for you.Check out Christian here:https://www.instagram.com/christianguzmanfitness/https://www.youtube.com/ ⁨@guzmanchristian⁩  https://www.instagram.com/alphalete/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:29 - What makes creator brands scale vs. flop2:22 - Separating from the brand4:47 - Revenue isn't everything6:06 - Christian had no one to turn to for advice7:53 - Dealing with ego10:45 - Christian's biggest lesson in business11:50 - The power of A player hires15:13 - Personal Brand Kickstart15:39 - The dangers of being a checklist CEO16:47 - Christian's biggest hire to date18:55 - Why Christian doesn't ask for advice21:29 - Alphalete's infrastructure24:40 - Bringing a team inhouse26:37 - Getting people bought into your vision28:11 - You lose everything tomorrow, how do you build back up31:58 - Why YouTube will win33:48 - Why Christian started a completely new YouTube channel35:50 - The goal post is constantly moving38:46 - Influencer marketing is changing42:30 - Building a brand takes longer than you think44:47 - Christian's biggest rick47:53 - Buying the Alphalete property during covid49:27 - How Adderall affected Christian51:43 - Customer Acquisition for Alphaland vs Alphalete54:52 - What people don't understand about building a brand in 202556:45 - Content is the #1 most important needle mover58:39 - Christian's YouTube strategy1:00:28 - How Alphalete's first package shaped everything1:02:55 - How Christian handles messed up clothing1:04:50 - Being obsessed with the details1:05:30 - Alphalete's first women drop1:08:01 - The decision to do women's clothing1:09:18 - What happens when inventory sits in storage1:10:39 - Holding inventory costs money1:11:44 - Chasing Gym Shark1:13:35 - The drop style business model1:15:09 - When to bring back old styles1:16:39 - Separating Alphalete Women's vs Men's1:19:56 - Summer Shredding1:23:07 - The response to Summer Shredding from the Body Building community1:25:11 - How Summer Shredding has evolved1:25:53 - Getting 3D back1:27:31 - How to start an energy drink brand1:30:01 - Re-introducing 3D to the world1:30:34 - The pricing strategy of $2 per can1:32:43 - Pitching 3D1:34:45 - Christian's time management1:38:28 - Christian's new training style1:40:13 - Christian hypes you up1:43:57 - How to build strength1:45:48 - Christian's in the best shape of his life1:46:41 - Running a marathon1:49:46 - Goals outside of fitness1:51:41 - Finding balance1:53:24 - Gaining clarity in your 30s1:56:22 - How to refuel from burnout1:57:50 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

In this episode of Always Be Testing, host Tye DeGrange sits down with Erica Yoon, Director of Marketing at BuildOps, a vertical SaaS platform designed for commercial contractors. With prior experience at companies like Reddit, Erica brings a rich perspective on scaling marketing strategies that go beyond demand generation.

Most brands want more customers, better conversions, and stronger ROI. But here's the catch: when it comes to customer acquisition, there's one critical rule most brands completely skip. And missing it could be the reason your campaigns aren't delivering the results you want. In this episode, you'll discover the #1 rule of customer acquisition that turns efforts into measurable growth. I break down why this overlooked step is the foundation of successful strategies, how skipping it sabotages your conversions, and what you can do to apply it immediately. If you're ready to boost conversions, maximize ROI, and build a customer acquisition engine that actually works, this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on the startup full-time? You should think about this question the second you start working on an idea, and you should use the Skeptical Startup framework - a goal of $8k per month in 10 hours per week - as a guide. The Skeptical Startup framework is magical, and Brian will show how it'll help you focus with an example startup.  TackleboxIdea to Startup NewsletterIdea to Startup BotFarnam Street - Surface AreaThe AlchemistNatalie Imbruglia - Torn00:30 When to Quit Your Job03:25 Life Expenses Excel Sheet04:05 The Skeptical Startup Framework06:25 The Idea: Home AV Improvements07:44 Smooth Jazz08:22 The Logistics of $8k11:26 An AV Marketplace12:46 Reduce the Surface Area15:27 The Search16:30 A Lead for the AV Startup19:16 The End - Your Goals19:26 A Goal Framework

In this episode of the Remarkable Retail Podcast, our guest is with Lauren Price, Senior Vice President, E-Commerce & Digital Marketing for COS North America discussing her impressive career trajectory and work positioning the H&M-owned brand for growth in a competitive, fast-moving fashion retail landscape.Lauren's career began in the early days of luxury e-commerce at Createthe Group, building first-generation online stores for high-end brands . Her path included consulting with Demandware and L2 (Scott Galloway's firm), leading to her first in-house brand role at J.Crew before joining COS—a globally recognized fashion brand known for exceptional quality, timeless style, and meticulous craftsmanship.At COS, Lauren oversees North American marketing and digital commerce, a key growth market. She explains how COS benefits from the resources of a global parent company while operating with the agility of a smaller regional business. This unique position allows for strategic experimentation while maintaining the brand's commitment to premium quality.A highlight from the conversation is COS's viral marketing moment: a $45 T-shirt compared on TikTok to a $15 Uniqlo tee, with the influencer praising COS's superior quality and construction. This sparked organic buzz and significant new customer acquisition, prompting Lauren's team to launch a targeted influencer gifting campaign. The lesson: seize authentic, organic momentum quickly and amplify it with campaigns that focus on authenticity, craftsmanship, and product education—especially to win over savvy Gen Z shoppers.Lauren also tackles the emerging challenge of Generative Engine Optimization (GEO), advising brands to prepare product catalogs for AI-driven search while maintaining current SEO performance. She predicts AI search adoption will accelerate faster than previous digital shifts, urging retailers to run both short-term and long-term optimization in parallel.As the discussion turns to holiday planning, Lauren offers several pieces of practical, results-focused advice. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

We're joined by Lucas Beland, Co-Founder & CEO of Goloot, an innovative content platform helping Consumer and B2B brands secure content placements on a performance basis. In this episode, we dive into the evolving world of content and influencer marketing, exploring why it's time to move past vanity metrics and focus on real business outcomes like customer acquisition cost, ROAS, and lifetime value rather than likes or impressions. We also discuss why authenticity wins—how raw, relatable, and creator-led content resonates more deeply with audiences than overproduced ads, ultimately driving stronger engagement and higher sales.

In today's MP's Monday Minute we cover how Alex Horomzi used his customer acquisition marketing to self fund his actual marketing sales pitch.   - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o"I'm not very good at success. That's something I learned as part of this. I actually think probably most of us aren't very good at success."Jayden Clark thought he'd cracked the code on dropshipping success. Then his seven-figure business nearly broke him. We talked about why he sold for £500K instead of holding out for millions, the SEO and paid ad strategies that drove his rapid growth, and how a 90-minute massage changed everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTLINKSFounders Clubhouse: https://foundersclubhouse.co.uk/kurtWoodlark Garden Luxury: http://woodlarkgardenluxury.co.uk/Ben Knegendorf's episode: https://unofficialshopifypodcast.com/episodes/ben-knegendorf-dropships-FLGufeLEWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this episode of Always Be Testing, host Tye DeGrange sits down with Kevin Weatherman, co-founder of Upscale AI, a performance streaming platform using AI to power connected TV ads for DTC brands. With a rich background that includes being the first business hire at multiple startups, angel investing, and co-founding a global run club, Kevin shares his journey from selling limo rides to Google employees to scaling AI-driven advertising solutions. Their conversation covers Kevin's approach to identifying market trends, the evolution of A/B testing, connected TV measurement strategies, AI in creative production, the intersection of brand and performance marketing, influencer and affiliate strategies, hiring in the AI era, and personal insights from his journey to sobriety.

In this episode of Atlanta Business Radio, Lee Kantor talks with Harry Rao, CEO and founder of TestGrid. Harry shares TestGrid's journey as an AI-powered platform automating mobile and web app testing, discusses the challenges and rewards of bootstrapping, and offers advice on customer acquisition, pricing, and team building. He highlights the impact of AI […]

In this episode of Atlanta Business Radio, Lee Kantor talks with Harry Rao, CEO and founder of TestGrid. Harry shares TestGrid's journey as an AI-powered platform automating mobile and web app testing, discusses the challenges and rewards of bootstrapping, and offers advice on customer acquisition, pricing, and team building. He highlights the impact of AI […] The post Navigating the Challenges of Bootstrapping: Insights from Harry Rao on Customer Acquisition and Team Building appeared first on Business RadioX ®.

Welcome back to Model Citizens: AI Compliance for Banks and Fintech Lenders, a six-part miniseries from the Fintech Takes podcast in partnership with FairPlay. In Episode 4, we're turning the spotlight on a part of lending that rarely gets the AI treatment: customer acquisition and marketing. With Kareem Saleh (Founder & CEO of FairPlay) riding shotgun as cohost, we sit down with Alana Levine (Chief Revenue Officer at Fintel Connect) about the messy, high-stakes business of acquiring customers in a world where LLMs are rewriting the rules of discovery, personalization, and compliance. Together, we explore how GenAI is shaking up everything from landing page copy to affiliate trust dynamics (and why marketers need to stop thinking like ad buyers and start thinking like systems architects). Highlights include: How AI lets teams go deeper on data to target customers more precisely than ever (and what happens when personalization crosses into “‘creepy”) The rise of “no click” discovery and what it means for tracking attribution in LLMs Why marketing compliance is an operational necessity (versus a bottleneck, and how FairPlay's approach to fair lending fits in) If you're trying to scale customer acquisition with AI, avoid compliance landmines, and stay fair in the eyes of regulators, this one's for you. Don't forget to subscribe and catch the rest of Model Citizens; more insights to come! This miniseries is brought to you by FairPlay. FairPlay is an AI enablement company for financial services. They help companies build, test, optimize, validate and govern AI models. Learn more at Fairplay.ai Sign up for Alex's Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ And for more exclusive insider content, don't forget to check out my YouTube page. Follow Alex:  YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos LinkedIn: https://www.linkedin.com/in/alexhjohnson Twitter: https://www.twitter.com/AlexH_Johnson Follow Kareem: https://www.linkedin.com/in/kareemsaleh/ Follow Alana: https://www.linkedin.com/in/alanalevine/ Learn more about FairPlay here.

Episode 173: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners struggle with the transition from having expertise to actually building a profitable business. They know their craft but don't know how to find customers, often leading to failed launches, dwindling savings, and the desperate need to return to their full time jobs to keep their bills paid.In this episode, Moe Choice teaches us how to build a wildly successful business from scratch by focusing on two essential elements: having something valuable to offer and knowing how to find customers. He shares his proven framework for testing offers in the market quickly, expecting failure as feedback, and adapting based on real market response rather than assumptions. He also reveals his strategy for scaling pricing systematically and why you should never outsource marketing until you understand it intimately yourself.About Moe Choice: Moe works with ambitious solopreneurs to help them systematize their business and consistently achieve $15k+ in monthly high-profit revenue. For the Frugalpreneur audience, who are building on a budget, Moe can share insights on overcoming common challenges like being stuck in the "freelancer trap" of trading time for money, feeling overwhelmed, or lacking direction despite their efforts.Moe provides a proven framework based on his extensive experience to build a sustainable, scalable business. The core value lies in helping them define their Standout Position by getting crystal clear on their ideal clients and crafting compelling, outcome-based offers that are irresistible. He then shares disciplined outreach strategies that don't require expensive tools to generate endless prospects and secure paying clients.This process provides entrepreneurs with the clarity, structure, and confidence needed to move from overthinking to focused action and real progress, leading to tangible revenue results quickly and helping them achieve financial and time freedom.Check Out Moe's Live Masterclass: https://www.moechoice.net/podcast/Connect with Moe:https://www.moechoice.com/ https://www.linkedin.com/in/moechoice/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Sydney Sloan – CMO of G2, a leading software marketplace for businesses to discover, review, and manage technology solutions. She has extensive experience in customer marketing, community building, and scaling B2B SaaS companies. Formerly at Adobe, SalesLoft, and other high-growth companies, she's recognized as a champion of customer advocacy.

In this episode of the Predictable Revenue Podcast, our host Collin Stewart, sat down with Chris Brunner to unpack what it really took to build Authvia in a complex industry. The slow work of building relationships, the discipline of not solving the wrong problems, and why product-market fit isn't a milestone. It's a moving target. For founders navigating distribution, defensibility, or channel strategy, this one's full of quiet, hard-earned lessons. Highlights include: The Journey of Validation and Market Research (03:32), Product Development and Initial Launch (11:28), Navigating Early Challenges in Customer Acquisition (12:53), Establishing Defensibility in a Competitive Market (15:04), Defining Product-Market Fit in a Complex Landscape (15:18), And more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

In this episode, Ben Edelman shares insights from his years studying the intersection of economics, digital marketing, and consumer protection. He and the host dive deep into the evolution of affiliate marketing, the early days of web advertising, and how regulation and business incentives have shaped online behavior—both good and bad. Ben also reflects on ad fraud, deceptive affiliate practices, legal enforcement challenges, and how platforms and advertisers can improve accountability in the digital space.

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns. He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies. The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies. Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500). Topics discussed in this episode:  Why ad platform data misleads brands and wastes spend. How 30-day lookback windows create false attribution signals. What measurement strategy every brand needs for accurate tracking. Why paid media should prioritize new customer acquisition. How to segment new vs. repeat customers effectively. What the Five Forces system reveals about marketing alignment. Why brands are flying blind without attribution frameworks. How AI is revolutionizing the attribution process. What dedicated onboarding support means for implementation. How contact-based pricing works in attribution tools. Links & Resources Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ Facebook: https://www.facebook.com/WickedReports/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvvtscp6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

00:00 - Customer Acquisition costs 21:00 - Lab grown diamonds 26:40 - Staff Profit Share options Today's Sponsor: Netwealth: ⁠www.netwealth.com.au⁠/contrarians Vanta: ⁠www.vanta.com/contrarians⁠ Thanks for listening! Join us on LinkedIn: https://www.linkedin.com/company/the-contrarians-with-adam-and-adir-podcast Subscribe on YouTube for all our video content: https://https://www.youtube.com/@ContrariansPodcast Follow us on Instagram: https://www.instagram.com/contrarianspod Follow us on TikTok: https://www.tiktok.com/@contrarianspodSee omnystudio.com/listener for privacy information.

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We've Got Mice05:15 The Mouse Man's Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.In this episode, you'll learn:Why last-click attribution is broken—and what to use insteadThe one survey question every brand should askHow Fairing's data reveals the rise of AppLovin and CTVWhat zero-party data can do for your segmentation and CROHow top brands like Bombas and Thrive use surveys to drive actionSponsors:ZipifyCleverificViralsweepResources mentioned:FairingShopify App ListingLLM BenchmarksMatt Bahr on LinkedInWork with Kurt:ApplyClient ResultsJoin the Newsletter

Unlock the secrets to successfully navigating the intricate U.S. market with insights from Bill Kenney, a visionary entrepreneur who runs his business from a sailboat. Discover how Bill guides B2B and B2G companies through the complexities of U.S. policies on foreign investment, manufacturing, supply chains, and tariffs. With a focus on customer and industry density, Bill offers invaluable advice on targeting specific geographic areas and industry verticals, promising listeners a strategic approach to thriving in the competitive U.S. landscape. Since 2012, Bill and his team at MEET have specialized in helping B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Their proprietary system and tools help clients perform better and sell more through trade shows and events. Bill and his wife Kelly live on and operate their business from a sailboat. In this episode, you'll hear about: Bill Kenney's insights on navigating U.S. market entry for B2B and B2G companies. Importance of customer and industry density in U.S. market expansion. Effective sales techniques focusing on empathy and customer motivations. Challenges of international salespeople and strategies for successful trade show engagement. Strategic sales expansion focusing on smaller wins and agility in tech sector growth. Market strategies using a fishing metaphor for targeted geographic focus and adaptability. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin - https://www.linkedin.com/in/bkenney/ https://www.linkedin.com/company/my-expo-&-event-team Website - https://meetroi.com/ bill@meetroi.com Alcorn Immigration Law: Subscribe to the monthly Alcorn newsletter Sophie Alcorn Podcast: Episode 16: E-2 Visa for Founders and Employees Episode 19: Australian Visas Including E-3 Episode 20: TN Visas and Status for Canadian and Mexican Citizens Immigration Options for Talent, Investors, and Founders Immigration Law for Tech Startups eBook  

Bryant Garvin, a 20-year veteran of the digital marketing world, announced his new position as Operator in Residence at Triple Whale. This role leverages Triple Whale's massive data set (35,000+ stores, $55B+ GMP annually) to build better products for marketers and e-commerce operators. Garvin discussed his evolved perspective on attribution, emphasizing Triple Whale's holistic approach using AI and data integration beyond simple dashboards. He highlighted the power of MOBI, Triple Whale's platform, in providing data-driven insights for strategic planning, such as Prime Day optimization. The conversation also touched upon the importance of humanizing data, considering the broader context of marketing beyond immediate clicks, and the crucial role of product quality in marketing success. Garvin shared successful marketing strategies from his past, including adding value instead of discounting and leveraging Kickstarter for product launches. He championed YouTube as an underutilized e-commerce channel and cautioned against relying solely on quick wins, advocating for long-term brand building. Finally, he emphasized the importance of authenticity and human connection in marketing, even in the age of AI, and shared a personal anecdote about his childhood dream of becoming a paleontologist.

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we're going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I'd like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company's rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Sales expert Sam McKenna, Founder of Sam Sales, shares her journey from solo consultant to a thriving 20-person team with 250+ clients. The podcast discusses her unique sales strategies, including the "Expand the Sandbox" method for LinkedIn prospecting, which landed her a deal with Equifax. Key takeaways include the importance of building genuine rapport with clients (even discussing breakfast!), prioritizing consistent outreach, and investing in employee growth. McKenna emphasizes the critical need for sales leadership training and highlights the detrimental effects of slow responses in communication, advocating for a "give a shit" (GAS) approach that prioritizes human connection over automation. She also shares a surprising personal anecdote about her father's grave and recommends the book "Unreasonable Hospitality." The conversation underscores the transferable nature of sales skills across various business functions and the power of human interaction in building lasting relationships.

Hunter Conley, owner of Fresh Start Pet Waste Removal, and Erica discuss his journey from managing inside sales and marketing at Alta Pest Control to starting his own pet waste removal business. Fresh Start has grown to 350 customers in a year, with three full-time employees and two wrap trucks. Hunter emphasized the importance of Facebook ads, which account for 70% of his customer base, and the effectiveness of text-based follow-ups. He also highlighted the significance of pricing strategies, customer retention, and handling objections. Hunter shared his approach to customer acquisition, including the use of responsive bids and the importance of identifying and targeting the ideal customer profile. Part 1 of 2 Connect with Hunter: https://freshstartpetwasteremoval.com/ Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

This Always Be Testing podcast features James Little, a UK affiliate marketing legend and key figure at TopCashback. The episode covers TopCashback's 20-year history, its unique 100% cashback model, and its global success without venture capital. Little discusses the challenges and rewards of operating in various markets, the importance of clear customer education around cashback, and the evolving relationship between cashback sites and brands. He highlights the crucial role of accurate tracking and the positive impact of AWIN's move towards server-to-server tracking. The conversation also touches upon the impact of AI on affiliate marketing, the importance of mental health awareness, and Little's personal experiences.

Join Nataraj as he interviews Rish, the co-founder and CEO of Greyparrot, a company leveraging AI to revolutionize the recycling industry. Rish shares his journey from augmented reality to AI-powered waste management, detailing the challenges and opportunities in this space. Discover how Greyparrot's innovative technology brings transparency and efficiency to recycling, impacting the circular economy and creating a more sustainable future. Learn how AI can transform waste into a valuable resource.What you'll learnUnderstand how AI-powered waste analytics are bringing transparency and efficiency to the recycling industry.Discover the challenges and opportunities in building AI solutions for large-scale waste management.Learn how Greyparrot is using computer vision to analyze and sort waste more effectively than traditional methods.Explore the impact of AI technologies on promoting and advancing the circular economy on a global scale.Gain insights into the architectural and structural issues specific to deploying AI in the waste management sector.Discover how strategic partnerships can help scale a business in the waste management and recycling industry.Understand the roles of manufacturers, governments, waste management, and consumers in creating a circular economy.About the Guest and Host:Rish: Co-founder and CEO of Greyparrot, using AI-powered waste analytics to revolutionize the recycling industry.Connect with Rish:→ LinkedIn: https://www.linkedin.com/in/ambarishmitra/→ Website: https://www.greyparrot.ai/Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor.→ LinkedIn: https://www.linkedin.com/in/natarajsindam/→ Substack: ⁠https://startupproject.substack.com/⁠In this episode, we cover(00:00) Introduction and Guest Introduction(00:49) The Origin Story of Greyparrot and its mission(02:23) From Visual Search to Waste Intelligence: The Pivotal Moment(04:58) Defining Greyparrot as a Material Asset Recovery Company(05:15) How Greyparrot's Analyzers Optimize Waste Sorting at Material Recovery Facilities (MRFs)(07:44) Integrating AI Brains into Mechanical Waste Management Plants(09:28) Architectural Challenges of Deploying AI in Waste Management(12:46) Building a Scalable AI Solution for Diverse Waste Management Plants(15:39) Deep Dive into Processing Images and Data Locally with On-Camera Computing(20:02) Brands leveraging waste data for packaging R&D and sustainability(21:52) Customer Acquisition strategies(28:07) Scale of business(30:01) Contrasting Waste Management in Developed vs. Developing Economies(35:13) China's role in global waste management(37:03) Diverting waste streams(39:57) The key components responsible for circular economyDon't forget to subscribe and leave us a review/comment on YouTube Apple Spotify or wherever you listen to podcasts.#StartupProject #GreyParrot #AI #WasteManagement #Recycling #CircularEconomy #Sustainability #Innovation #DeepLearning #ComputerVision #MaterialRecovery #Tech #Environment #Podcast #Entrepreneurship #Startup #RecyclingTech #WasteAnalytics #AIforGood #GreenTech

In this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. Iain explains how data insights provide a competitive edge by enabling insurers to understand customer profiles and preferences early in the shopping process. This understanding allows carriers to target ideal consumers and personalize marketing efforts effectively. He also shares how Farmers Insurance has successfully leveraged data and technology to improve conversion rates and reduce acquisition costs. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this episode of The Goats of Growth, Kyle Natichioni, VP of Sales at Reveleer, pulls back the curtain on how his team helped scale the company from $50M to over $100M in ARR — all within the high-stakes world of healthcare tech. Kyle dives into what it really takes to build a high-performing sales org, from mastering recruiting and revenue operations to creating a sales culture that attracts and retains top talent. He also opens up about the power of grit, lessons from hard coaching, and what drives his leadership style. What you'll learn:

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

Join Anupam Gupta on Paisa Vaisa for a masterclass on the future of Indian finance! Dr. HP Singh, CMD of Satin Creditcare, offers rapid-fire insights into microfinance, rural banking, and FinTech innovation. Discover how Satin, a leading NBFC, drives financial inclusion via digital lending, leveraging Aadhaar Iris verification and AI in finance for robust risk management and last-mile delivery. Dr. Singh dissects the microcredit market, tackling NPA challenges and showcasing Satin's superior asset quality. Learn about structured finance in emerging markets, MSME growth, and the strategic pivot to rural housing finance. Essential for investors, FinTech startups, digital payments enthusiasts, and anyone interested in India's economic outlook, sustainable finance, and financial wellness. Key Topics Covered: ✅ Microfinance & FinTech: Digital lending, AI, financial inclusion. ✅ Microcredit Insights: NPA, asset quality, rural housing. ✅ India's Finance Growth: MSMEs, structured finance, wellness. Get in touch with our host Anupam Gupta on social media: Twitter: ( https://twitter.com/b50 ) Instagram: ( https://www.instagram.com/b_50/ ) LinkedIn: (https://www.linkedin.com/in/anupam9gupta/ ) You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/ You can watch the full video episodes of PaisaVaisapodcast on the YouTube channel. Do follow IVM Podcasts on social media. We are @ivmpodcasts on Facebook, Twitter, & InstagramSee omnystudio.com/listener for privacy information.

Episode Description:Steve Walsh didn't set out to become an angel investor. After 25 years as a Fortune 10 executive, helping build Cox Communications and Comcast's B2B divisions from zero to billions, he walked away from corporate life to help early-stage founders. What started as casual mentoring at demo days evolved into Hands-On Angel, where Steve has now invested in 64 companies with remarkable success.In this candid conversation with host Angelo Roberts, Steve shares the unvarnished truth about startup fundraising, why most founders approach it wrong, and what it really takes to build a successful company.Steve doesn't sugarcoat anything. His approach is refreshingly direct in an industry full of polite rejections and vague feedback. Whether you're a founder struggling to raise capital or an aspiring investor, this episode delivers actionable insights you won't hear elsewhere.The Default Alive Strategy Why reaching break-even changes everything about your fundraising position and gives you the optionality to raise on your terms, not out of desperation.Customer Acquisition vs. Investor Meetings Steve's mathematical approach to when founders should stop pitching investors and start selling to customers instead.What Real Commitment Looks Like Stories of founders who sold their houses, moved countries, and put everything on the line for their vision - and why this matters to investors.The Hands-On Difference How Steve's network-driven approach has helped 35 of his 64 investments reach Series A, with 8 exits ranging from $15M to $400M.Investment Philosophy Beyond Startups Steve's diversification strategy across wine, art, crypto, and real estate, plus his discipline of saving 30% of income regardless of salary level.The Marco Benitez story about selling a house and moving from Mexico City to Miami in two weeks demonstrates what "all-in" really means to successful founders.Steve's direct advice to a founder making $10K monthly but needing $18K to break even: stop talking to investors and go find 7-8 more customers instead.His honest assessment of different startup ecosystems and why 90% of his fundraising happens outside his home city of Boston.This episode will challenge how you think about fundraising timing, investor relationships, and what really matters for building a sustainable business. Steve's transparency about what investors actually look for could save you months of wasted effort.Learn from someone who's built multiple billion-dollar businesses and successfully transitioned that expertise into early-stage investing. Steve's framework for evaluating founders and his hands-on approach offer a blueprint for adding real value beyond capital."When it comes to sales, you control the timing, you control how many people you talk to, you control your pricing. When you talk to investors, you control none of that.""If you don't want my help, do not take my money. You're wasting my time. Don't take it because I will be your worst nightmare if you don't let me help you."Find Steve on LinkedIn as "The Hands-On Angel" or visit handsonangel.com. He's launching the Funding Accelerator course with 300 founders already on the waitlist.In a startup ecosystem often criticized for lack of transparency, Steve Walsh represents a different approach - one based on honest feedback, genuine commitment to founder success, and the understanding that building great companies requires more than just capital.Whether you're raising your first round or your fifth, this conversation will change how you approach investors and think about building a sustainable, scalable business.Subscribe to The Ramblings for more unfiltered conversations with the investors, founders, and industry leaders who are actually moving the needle in startup world.What Makes This Episode Essential ListeningKey Topics CoveredStandout MomentsFor FoundersFor InvestorsMemorable QuotesConnect with Steve WalshWhy This Episode Matters

In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

James Stephenson didn't take the traditional route to entrepreneurship—he left school early, started DJing at 16, and was throwing parties before most of us figured out what a side hustle was. That early hustle gave him the foundation to build something entirely different years later: oHHo, a plant-powered wellness brand combining CBD, creativity, and really good flavor. From the UK rave scene to the U.S. wellness space, James brings his full story and all the vibes to this episode.Tyler and James get into the nitty-gritty of launching a business in a highly regulated and fast-evolving industry. We're talking kitchen-table product drops, surprise pivot moments, and a husband-wife co-founder duo making it work through clear roles, good communication, and shared vision. James talks openly about challenges like supply chain chaos, growing complexity, and the decision to stay scrappy (and cash-conscious) even as they scale.This episode isn't just about infused beverages and cannabis topicals—it's a blueprint for building a brand that feels like you. James' passion for music, flavor, and intentional lifestyle design runs deep in oHHo's DNA. If you're into startups, wellness, or just love hearing how someone turns a festival food truck into a multi-product wellness brand, hit play on this one.TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built oHHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave oHHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic. TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built OhHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave OhHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic.Chapters00:00 Introduction to oHHo and James Stevenson02:40 James's Journey from Music to Entrepreneurship05:40 Transitioning to the Cannabis Space07:59 Building oHHo: Early Challenges and Strategies10:56 Customer Acquisition and Retail Strategy12:32 Navigating Partnerships and Family Dynamics14:19 Product Expansion and Market Differentiation16:58 Challenges of Complexity in Business18:41 Future Plans and Product Launches21:15 Personal Life and Work-Life Balance27:58 Final Thoughts and Call to Action

The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/Follow Recess on LinkedIn at: https://www.linkedin.com/company/recess-inc-/Follow Recess online at: https://www.recess.is/Jack & Mike answer these questions:Mike, tell us a bit about your background and would love to hear from you about what macro trends you are seeing in the industry and how it relates to what you all are building with Recess.Tell us what led you to launch Recess, and how did the pandemic shape your model?How does Recess leverage data and analytics to match brands with events and venues effectively? And how do RMNs like Dollar General tie in?What does Recess actually do differently — and how does content and amplification factor into it?Can you talk about the value Recess delivers across the funnel?What trends are you seeing, and where does Recess go next?How does Recess plug into those relationships, especially when it comes to JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Send us a textThere's nothing like standing in a 10x10 booth, repeating your pitch 83 times, to figure out what actually makes people stop and listen. This week, Mike and Blaine break down how trade shows act as a marketing forcing function—pushing you to clarify your message, sharpen your offer, and finally ditch that confusing slogan you've been clinging to. Whether you walk away with new leads or just a better hook, you'll leave with something more valuable than swag: feedback that punches you in the brand.Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @burlingtonbeer @estbrewMike: Burlington Beer Co. - Uncanny Valley NEIPABlaine: The Establishment - Perfect Day Hazy IPAWatch on YouTube: https://youtu.be/qvJpVLoknqoThanks to our Beer Sponsors:• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!• Neighbor PatListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeerSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

Secure your spot now for Vince Gabriele's July 18–19 Mastermind Event in New Jersey: events.vincegabriele.com