Podcasts about customer acquisition

In this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. Iain explains how data insights provide a competitive edge by enabling insurers to understand customer profiles and preferences early in the shopping process. This understanding allows carriers to target ideal consumers and personalize marketing efforts effectively. He also shares how Farmers Insurance has successfully leveraged data and technology to improve conversion rates and reduce acquisition costs. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this episode of The Goats of Growth, Kyle Natichioni, VP of Sales at Reveleer, pulls back the curtain on how his team helped scale the company from $50M to over $100M in ARR — all within the high-stakes world of healthcare tech. Kyle dives into what it really takes to build a high-performing sales org, from mastering recruiting and revenue operations to creating a sales culture that attracts and retains top talent. He also opens up about the power of grit, lessons from hard coaching, and what drives his leadership style. What you'll learn:

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

Join Anupam Gupta on Paisa Vaisa for a masterclass on the future of Indian finance! Dr. HP Singh, CMD of Satin Creditcare, offers rapid-fire insights into microfinance, rural banking, and FinTech innovation. Discover how Satin, a leading NBFC, drives financial inclusion via digital lending, leveraging Aadhaar Iris verification and AI in finance for robust risk management and last-mile delivery. Dr. Singh dissects the microcredit market, tackling NPA challenges and showcasing Satin's superior asset quality. Learn about structured finance in emerging markets, MSME growth, and the strategic pivot to rural housing finance. Essential for investors, FinTech startups, digital payments enthusiasts, and anyone interested in India's economic outlook, sustainable finance, and financial wellness. Key Topics Covered: ✅ Microfinance & FinTech: Digital lending, AI, financial inclusion. ✅ Microcredit Insights: NPA, asset quality, rural housing. ✅ India's Finance Growth: MSMEs, structured finance, wellness. Get in touch with our host Anupam Gupta on social media: Twitter: ( https://twitter.com/b50 ) Instagram: ( https://www.instagram.com/b_50/ ) LinkedIn: (https://www.linkedin.com/in/anupam9gupta/ ) You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/ You can watch the full video episodes of PaisaVaisapodcast on the YouTube channel. Do follow IVM Podcasts on social media. We are @ivmpodcasts on Facebook, Twitter, & InstagramSee omnystudio.com/listener for privacy information.

This podcast features Ryan Fitzgerald, an affiliate industry expert at AWIN, discussing various aspects of affiliate marketing. Key takeaways include the importance of initially working with all publisher types to build brand equity, AWIN's global reach and commitment to a publisher-centric approach, and Fitzgerald's sales leadership focusing on educating and mentoring SMBs. He emphasizes the need for transparency and data-driven decision-making in affiliate marketing, particularly for convincing C-suite executives of its value. Fitzgerald also shares insights into his team's success strategy, focusing on deal closure, self-education, and organization, and offers advice for brands on time commitment and agency utilization. The conversation touches upon AWIN's ShareASale integration, bringing modernized technology to a large existing client base. Finally, Fitzgerald shares personal insights, including book and movie recommendations, and advice for fathers.

Episode Description:Steve Walsh didn't set out to become an angel investor. After 25 years as a Fortune 10 executive, helping build Cox Communications and Comcast's B2B divisions from zero to billions, he walked away from corporate life to help early-stage founders. What started as casual mentoring at demo days evolved into Hands-On Angel, where Steve has now invested in 64 companies with remarkable success.In this candid conversation with host Angelo Roberts, Steve shares the unvarnished truth about startup fundraising, why most founders approach it wrong, and what it really takes to build a successful company.Steve doesn't sugarcoat anything. His approach is refreshingly direct in an industry full of polite rejections and vague feedback. Whether you're a founder struggling to raise capital or an aspiring investor, this episode delivers actionable insights you won't hear elsewhere.The Default Alive Strategy Why reaching break-even changes everything about your fundraising position and gives you the optionality to raise on your terms, not out of desperation.Customer Acquisition vs. Investor Meetings Steve's mathematical approach to when founders should stop pitching investors and start selling to customers instead.What Real Commitment Looks Like Stories of founders who sold their houses, moved countries, and put everything on the line for their vision - and why this matters to investors.The Hands-On Difference How Steve's network-driven approach has helped 35 of his 64 investments reach Series A, with 8 exits ranging from $15M to $400M.Investment Philosophy Beyond Startups Steve's diversification strategy across wine, art, crypto, and real estate, plus his discipline of saving 30% of income regardless of salary level.The Marco Benitez story about selling a house and moving from Mexico City to Miami in two weeks demonstrates what "all-in" really means to successful founders.Steve's direct advice to a founder making $10K monthly but needing $18K to break even: stop talking to investors and go find 7-8 more customers instead.His honest assessment of different startup ecosystems and why 90% of his fundraising happens outside his home city of Boston.This episode will challenge how you think about fundraising timing, investor relationships, and what really matters for building a sustainable business. Steve's transparency about what investors actually look for could save you months of wasted effort.Learn from someone who's built multiple billion-dollar businesses and successfully transitioned that expertise into early-stage investing. Steve's framework for evaluating founders and his hands-on approach offer a blueprint for adding real value beyond capital."When it comes to sales, you control the timing, you control how many people you talk to, you control your pricing. When you talk to investors, you control none of that.""If you don't want my help, do not take my money. You're wasting my time. Don't take it because I will be your worst nightmare if you don't let me help you."Find Steve on LinkedIn as "The Hands-On Angel" or visit handsonangel.com. He's launching the Funding Accelerator course with 300 founders already on the waitlist.In a startup ecosystem often criticized for lack of transparency, Steve Walsh represents a different approach - one based on honest feedback, genuine commitment to founder success, and the understanding that building great companies requires more than just capital.Whether you're raising your first round or your fifth, this conversation will change how you approach investors and think about building a sustainable, scalable business.Subscribe to The Ramblings for more unfiltered conversations with the investors, founders, and industry leaders who are actually moving the needle in startup world.What Makes This Episode Essential ListeningKey Topics CoveredStandout MomentsFor FoundersFor InvestorsMemorable QuotesConnect with Steve WalshWhy This Episode Matters

This podcast episode features Vinod Varma, founder and CEO of Creator Co., discussing the evolving landscape of social commerce. Varma defines social commerce as the next wave of influencer marketing, enabled by expired Amazon patents, and highlights TikTok Shop's leading role due to its seamless user experience. Creator Co. helps brands navigate this space by providing technical setup and access to a vast influencer network. The conversation touches upon the potential of other platforms like YouTube, YouTube Shorts, and the surprisingly underutilized Pinterest, emphasizing the platform's aspirational and positive nature. A key theme is the importance of authenticity in influencer marketing, particularly in the age of AI, and the need for improved attribution models and transparency in influencer compensation to address concerns arising from browser extensions like Honey.

Jordan Koene, CEO & Founder of Previsible.io, breaks down how AI is reshaping the SEO landscape. As tools like ChatGPT provide direct answers, many websites are seeing noticeable drops in organic traffic—ranging from 10% to as much as 90%, depending on the industry and keyword.This shift is happening quickly and requires a thoughtful response. Jordan explains why it's important for brands to focus on becoming trustworthy sources within AI ecosystems, addressing inaccuracies in AI-generated content, and leaning into unique brand assets. He also emphasizes the need to shift from broad outreach to more targeted strategies on platforms where the audience is most active.AI isn't replacing jobs, but it's changing them—making skill development and retraining a priority. The future of SEO will center around helpful, relevant content, deeper personalization, and multimedia formats like video that build trust and engage users.The key is to move from reactive to prescriptive marketing by focusing on serving specific audience needs within the evolving limitations of AI.

In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24 of season 5, Anna Nadeina talks with Trygve, co-founder of Databutton, an AI-powered no-code platform that allows users to build data and AI-driven web applications through conversation. --------------Episode's Chapters---------------- 00:00 - Founding Data Button 03:44 Explaining Data Button's Functionality 04:48 Customer Use Cases and Examples 06:36 Challenges and Learning Curve 17:06 AI Tools for Development 28:21 - Risk and Concerns with AI 30:01 - Competing in the AI Market 33:23 - Growth Strategies and Customer Acquisition 39:45 - Biggest Wins and FailuresTrygve - https://www.linkedin.com/in/trygve-karper/ Databutton - https://databutton.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

This podcast features a conversation between two performance marketing experts with 20+ years of experience, discussing the evolving landscape of digital marketing. Svet, with a background at Stanford, McKinsey, and Nextag, shares his insights on leveraging first-principle thinking and algorithmic understanding to optimize marketing campaigns across B2B, e-commerce, and local service businesses. Key themes include the importance of rigorous testing, overcoming common data measurement mistakes (like under-tagging and misaligned attribution), and adapting to the increasing influence of AI and automation in paid search. The discussion highlights the ongoing relevance of keywords despite Google's shift towards AI-driven contextual search, the untapped potential of Bing Ads for B2B marketers, and the crucial need for marketers to develop a "hacker mentality" and deep technical skills to thrive in this rapidly changing environment. Svet also recommends utilizing AI tools effectively, studying AI models, and understanding the underlying algorithms to gain a competitive edge.

James Stephenson didn't take the traditional route to entrepreneurship—he left school early, started DJing at 16, and was throwing parties before most of us figured out what a side hustle was. That early hustle gave him the foundation to build something entirely different years later: oHHo, a plant-powered wellness brand combining CBD, creativity, and really good flavor. From the UK rave scene to the U.S. wellness space, James brings his full story and all the vibes to this episode.Tyler and James get into the nitty-gritty of launching a business in a highly regulated and fast-evolving industry. We're talking kitchen-table product drops, surprise pivot moments, and a husband-wife co-founder duo making it work through clear roles, good communication, and shared vision. James talks openly about challenges like supply chain chaos, growing complexity, and the decision to stay scrappy (and cash-conscious) even as they scale.This episode isn't just about infused beverages and cannabis topicals—it's a blueprint for building a brand that feels like you. James' passion for music, flavor, and intentional lifestyle design runs deep in oHHo's DNA. If you're into startups, wellness, or just love hearing how someone turns a festival food truck into a multi-product wellness brand, hit play on this one.TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built oHHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave oHHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic. TakeawaysCreativity can be your business superpower. From DJ to CBD innovator, James built OhHo with soul.Know your lane—and your partner's. Co-founding with a spouse takes clarity, patience, and teamwork.Start small, stay scrappy, scale smart. Growing slowly gave OhHo the flexibility to build sustainably.Flavor matters. In a crowded space, standing out starts with a product people actually want to consume again.Customer connection is key. Physical stores, community events, and music-driven activations create brand magic.Chapters00:00 Introduction to oHHo and James Stevenson02:40 James's Journey from Music to Entrepreneurship05:40 Transitioning to the Cannabis Space07:59 Building oHHo: Early Challenges and Strategies10:56 Customer Acquisition and Retail Strategy12:32 Navigating Partnerships and Family Dynamics14:19 Product Expansion and Market Differentiation16:58 Challenges of Complexity in Business18:41 Future Plans and Product Launches21:15 Personal Life and Work-Life Balance27:58 Final Thoughts and Call to Action

The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/Follow Recess on LinkedIn at: https://www.linkedin.com/company/recess-inc-/Follow Recess online at: https://www.recess.is/Jack & Mike answer these questions:Mike, tell us a bit about your background and would love to hear from you about what macro trends you are seeing in the industry and how it relates to what you all are building with Recess.Tell us what led you to launch Recess, and how did the pandemic shape your model?How does Recess leverage data and analytics to match brands with events and venues effectively? And how do RMNs like Dollar General tie in?What does Recess actually do differently — and how does content and amplification factor into it?Can you talk about the value Recess delivers across the funnel?What trends are you seeing, and where does Recess go next?How does Recess plug into those relationships, especially when it comes to JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comSubscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, Brendan Regan, Senior Director of Lifestyle/Lifecycle Marketing at Smartsheet, shares his strategic, multi-channel approach to engaging both enterprise and SaaS customers. He explains how Smartsheet blends digital programs with human touchpoints—such as customer success reps and account executives—to optimize acquisition, retention, and monetization. Brendan discusses key growth levers they've tested, including freemium conversion, upgrades, seat expansion, and cross-sell/upsell tactics, all rooted in a data-driven, experimental mindset. He also explores the benefits and challenges of Product-Led Growth (PLG) and Product-Led Sales (PLS), highlighting how A/B testing and propensity modeling support smarter decision-making. Among his most surprising learnings: onboarding plays a larger role in expansion than expected, and simple, sales-driven heuristics can be remarkably effective in cross-selling. Brendan wraps up with valuable advice for B2B SaaS companies—avoid silos, don't fall into copycat marketing, and never underinvest in technology. Mastering your martech stack and integrating it properly, he emphasizes, is essential for impactful customer communication.

Send us a textThere's nothing like standing in a 10x10 booth, repeating your pitch 83 times, to figure out what actually makes people stop and listen. This week, Mike and Blaine break down how trade shows act as a marketing forcing function—pushing you to clarify your message, sharpen your offer, and finally ditch that confusing slogan you've been clinging to. Whether you walk away with new leads or just a better hook, you'll leave with something more valuable than swag: feedback that punches you in the brand.Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @burlingtonbeer @estbrewMike: Burlington Beer Co. - Uncanny Valley NEIPABlaine: The Establishment - Perfect Day Hazy IPAWatch on YouTube: https://youtu.be/qvJpVLoknqoThanks to our Beer Sponsors:• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!• Neighbor PatListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeerSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

Secure your spot now for Vince Gabriele's July 18–19 Mastermind Event in New Jersey: events.vincegabriele.com

In this episode of Remodelers On The Rise, Kyle hits the floor at JobTread Connect in Dallas, TX for quick, candid conversations with some of the brightest minds in the remodeling industry. Hear fresh takes on marketing, leadership, job costing, team culture, and more — all in a fast-paced, behind-the-scenes format. Featuring voices from industry leaders, you won't want to miss this! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ----- Takeaways Understanding your numbers is crucial for success. Hard conversations are necessary for growth. Identify what makes your business unique. Core values can differentiate your business. Pre-construction efforts save time and resources. A strong company culture attracts and retains talent. Content marketing is vital for visibility. Continuous learning is essential for growth. Adapt to industry changes to stay relevant. Invest in your business to achieve long-term success. ----- Chapters 00:00 Understanding the Importance of Numbers 03:43 Creative Marketing Strategies 06:38 Core Values and Company Culture 09:47 The Role of Content in Business 12:55 Continuous Learning and Improvement 15:49 Evolving with Customer Needs

Is it possible to build a thriving $40 million agency WITHOUT the soul-crushing burnout and toxic client drama that plagues the industry? How do you scale a service business while fiercely protecting your team's well-being and your own lifestyle?On this episode of The Freedom Framework Show, host Sam Silverman sits down with Matt Linder, Co-Founder of the highly successful D2C growth agency, Strand Marketing. Matt pulls back the curtain on his journey from chasing the traditional CMO dream to intentionally building a "No-Burnout" agency by making a radical, yet highly effective choice: firing bad (even profitable) clients.Discover Matt's playbook for sustainable scale and intentional leadership, including:► The eye-opening moment that led him to ditch the corporate ladder for entrepreneurship.► Why Strand Marketing is proudly bootstrapped and debt-averse, and how it aligns with their lifestyle goals.► The "No-PTSD Agency" philosophy: what it means and the non-negotiables for creating a healthy, high-performing culture (Hint: It involves not working with a**holes!).► Actionable strategies for customer acquisition for enterprise brands *outside* the typical Google & Facebook channels.► The mindset shift required to prioritize long-term sanity and team well-being over short-term toxic profits.► How to reverse-engineer your business to support the life you *actually* want to live.► Matt's advice for anyone looking to transition from a high-pressure corporate role to building their own version of freedom.This conversation is packed with candid insights for agency owners, service-based entrepreneurs, leaders aiming to build better cultures, and anyone who believes that success doesn't have to come at the cost of your sanity. Learn how to build a business that respects your time, your team, and your life.Find Matt Linder's agency at: https://strandmc.com/Learn more about building your own freedom at The Freedom Framework: https://freedomframework.co(Keywords: Agency Growth, No Burnout, Firing Clients, Company Culture, Entrepreneurship, Lifestyle Business, Scaling Business, Service Business, Leadership, W2 Escape, Corporate Escape, Sam Silverman, Matt Linder, Strand Marketing, D2C Marketing, Customer Acquisition, Bootstrapping, Work-Life Balance, Intentional Business, Business Strategy, Marketing Agency)

In this episode of the "Predictable B2B Success" podcast, host Vinay Koshy delves into the dynamic business consulting and growth strategy world with the versatile entrepreneur and finance expert Tim Calise. Tim, renowned for his meteoric achievements, including raising an astounding $325 million for his first hedge fund by age 25, dives deep into his journey and the insightful lessons he learned. Discover Tim's transition from an inquisitive child with a penchant for recreating systems to a strategic business consultant eager to help others navigate the intricate landscape of entrepreneurship. With a focus on aligning product, pricing, and positioning, Tim shares his unique "product to profit" framework—a game-changer for business owners eyeing sustainable success and lucrative exits. But the episode doesn't stop there. Explore how businesses can differentiate themselves amid stiff competition and the hustle of modern market dynamics. Uncover secrets to transforming acquisition costs into profit centers and discover why a market of one might be your business's missing link. Join us for a conversation packed with actionable insights designed to fuel your entrepreneurial spirit and craft a roadmap for success. Whether you're a seasoned founder or an aspiring entrepreneur, Tim's strategies will ignite your business aspirations. Some areas we explore in this episode include: Tim's Entrepreneurial Journey: Tim shares how he knew he wanted to be an entrepreneur from an early age and his experiences growing up.Business Consulting and Co-creating: Tim discusses his transition to business consulting and why he decided to co-create with other founders and business owners.Challenges for B2B Brands: Vinay and Tim discuss the struggles B2B brands face in aligning profit with business exit strategies.Product to Profit Framework: Tim introduces his Product to Profit framework and how it helps businesses succeed.Personal Area of Strength: Tim identifies his personal area of strength as aligning investor mindset with on-the-ground experience.Customer Acquisition and Profitability: Tim explains how building a profitable acquisition system turns acquisition costs into a profit center.Creating a Market of One: The idea of differentiating by niching down to create a unique position in the market.Strategic Pricing and Tiers: The importance of having a three-tier pricing system to cater to different client needs and maximize profit.Overcoming Entrepreneurial Challenges: Discussion on how to counter the loneliness and mental exhaustion that can come with entrepreneurship by having a support system and focusing on core strengths.Future Business Trends: Tim shares insights on the importance of recurring revenue and how live events can differentiate businesses in a competitive market.And much, much more ....

This podcast features Kayla Hamilton, who is the affiliate marketing manager of Sage. The discussion centers on Sage's B2B SaaS affiliate marketing strategy within the FinTech vertical. Key topics include the challenges and successes of building a year-old affiliate program, targeting high-value executives, the importance of internal collaboration between marketing, sales, and PR teams, leveraging AI for forecasting, content creation, and data analysis, and the crucial role of data-driven decision-making in optimizing partner performance and achieving scalable growth. Hamilton emphasizes the need for a holistic approach, aligning product offerings with partner audiences, hyper-targeting growing SMBs, and focusing on quality leads over volume. She also highlights the importance of understanding the nuances of medium-sized business (M) marketing and the value of non-traditional sub-affiliates and industry-focused partners. The conversation concludes with Hamilton's recommendations for further learning and personal insights.

Welcome to the latest episode of our podcast, where we're diving into the fascinating world of Amazon selling with our special guest, Justin Cao. Justin is an Amazon expert who has transitioned from a 9 to 5 job to achieving financial freedom through mastering the art of selling on the platform. Melanie Johnson, our host and a founder of Elite Online Publishing, sits down with Justin to uncover the secrets behind his success and the strategies that can help you turn a side hustle into your main source of income. Learn More: https://amzshifu.com/

In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand's transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC's mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won't want to miss this one.

Ah, podcasts–those “little masterpieces for your ears.” We're back with another episode of our limited series, ‘What's a Podcast? - The Extended Interviews.' We have an all-star panel of industry insiders to debate what a podcast is — and what it could be. Dan Granger (CEO, Oxford Road and Veritone One) hosts:Larry Rosin (President, Edison Research)Hilary Ross Shafer (VP, Podcast and YouTube Influencer, Veritone One)James Cridland (Editor, Podnews and Podcast Business Journal) and Nick Giorgio (Director, Media and Customer Acquisition, SimpliSafe)”Podcasting's unique selling point has always been that it's something for your ears when your eyes are busy.”James Cridland (Editor, Podnews and Podcast Business Journal)The team's talking: Podcasting's Identity Crisis, Podcast Growing Pains, and CAO ad outlook. Let's dive in.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This podcast features Vanessa Lawrence, Chief Content Officer at Linkby, an ad tech platform connecting brands with premium publishers using a CPC model. Linkby operates globally and has recently expanded into Europe. The platform's success is attributed to its measurable approach, fast turnaround, and no upfront costs for brands. Linkbee complements existing publisher revenue streams (CPA, flat fee) rather than replacing them, emphasizing diversification and experimentation. The platform offers access to a wide range of publishers, from major media outlets to newsletter creators and Substack writers. A key differentiator is Linkbee's focus on publisher authority and trust, recognizing that brands are paying for more than just ad placement. Lawrence discusses Linkby's innovative "publisher pitches" feature, which allows publishers to proactively pitch brands, and highlights the importance of data and third-party validation in their operations. The conversation also touches on Lawrence's background, her role at Linkby, and her passion for helping publishers diversify their revenue streams.

"The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.Tune in to find out about:✅ Why matching your product to workflows is crucial in construction tech✅ How simplicity in sales compensation drives the right behaviors✅ Why grit and consistency separate average salespeople from top performers✅ The importance of transparency in building trust with construction clientsListen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!--------Chapters00:00 Intro00:04 Introduction and Background07:01 Journey into Construction Tech10:00 Sales Strategies and Lessons Learned13:10 Revenue Operations and CRM Importance15:59 Building a Successful Go-To-Market Strategy18:53 Understanding Customer Segmentation22:02 Sales Process and Buyer Behavior24:58 Defining Sales and Building Processes27:59 Ideal Customer Profile and Messaging38:14 Leveraging LinkedIn for Networking39:06 The Power of Video in Sales41:27 Professional Persistence in Sales43:55 Common Mistakes in Go-to-Market Strategies45:09 The Impact of AI on Sales48:12 Customer Acquisition vs. Expansion53:31 Sales Compensation Strategies01:00:20 Effective Pricing Strategies01:03:07 Future Trends in Construction Tech Sales

The Power of a Fractional CMO: Strategic Growth Without Full-Time Overhead In this episode, Michael sits down with Angela, a seasoned fractional Chief Marketing Officer (CMO), to explore the advantages of bringing in high-level marketing expertise—without the commitment of a full-time hire. They discuss how fractional CMOs provide strategic direction, prevent costly marketing missteps, and help businesses focus on core growth instead of getting lost in daily execution. Michael highlights the value of fresh, external perspectives, while Angela explains how a fractional CMO can also train and equip internal teams for long-term success. How Team Interaction Can Elevate Work Quality Angela shares a real-world leadership challenge: addressing the decline in a long-serving team member's performance. By increasing direct engagement, setting clearer priorities, and managing workload effectively, she helped turn things around—leading to improved work quality and renewed enthusiasm from the team member. Michael emphasizes the importance of leaders actively supporting their teams, organizing tasks more effectively, and creating environments where employees can thrive. Marketing Success Starts with Strong Foundations Michael and Angela break down the core principles of successful marketing strategies. Angela stresses the need for intentional action—focusing on the right marketing channels rather than chasing trends. Michael reinforces this with a striking statistic: 52% of Fortune 500 companies from 25 years ago no longer exist, largely due to unclear marketing and business strategies. Together, they discuss the importance of messaging clarity, customer attraction, and ongoing adaptation to stay competitive.   Website:  https://www.growthdirective.com/ LinkedIn:  https://www.linkedin.com/in/angelabfrank/ About Companies like 23andMe, Lemonaid Health, Aeroflow Healthcare, and Total Body Experts prove that health and wellness is a growing industry. The problem? → It's hard to achieve profitable growth without sacrificing scale. I've spent the past decade building growth teams and scaling revenue for wellness brands. Now I advise executives and answer questions like “Where should we focus our marketing efforts for growth?” “How can we reduce CAC while scaling our ad spend?” and “How can we generate dependable leads for our sales team?” My specialty is growing brands through marketing ecosystems → a strategy that supercharges growth while costing less. DM me: get your growth questions answered and learn how I typically structure engagements. Quick facts: → Over $50M generated for brands. → I help health & wellness brands across telehealth, eComm, DME, nutrition, education, aesthetics (and more). → My podcast has helped hundreds of entrepreneurs grow their brands. → I live the lifestyle (and that's why I love helping health & wellness brands grow). Specialties: Growth Marketing, Marketing Strategy, Customer Acquisition, Digital Advertising, Landing Page Optimization, Lifecycle Marketing, CRM Enablement, Content Marketing Strategy.

In this episode, fintech affiliate marketing expert Lawrence Sarpong shares insights from years of hands-on experience in the space. He breaks down how fintech affiliate marketing stands apart from the broader industry — with a stronger focus on customer education and solving very specific financial needs.Lawrence dives into best practices for building a strong affiliate program, from choosing the right platform (he gives a big nod to Impact) to cultivating genuine, long-term relationships with partners. He emphasizes that authenticity beats flashy influencer deals, especially in fintech where trust is everything.He also walks us through a powerful online-to-offline campaign that drove real revenue and explains why social media is becoming more critical than ever in affiliate marketing.Other highlights include common mistakes to avoid (like overlooking partner fit or dropping the ball on communication), plus some personal reflections — including his favorite travel spots and how he thrives as an introvert in a relationship-driven industry.

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Also available on YouTube: https://youtu.be/XXSr4Po30oYPaid ads are busted. SEO is back but weirder. Gen Z isn't using Google. What now?VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We're talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It's strange. It's smart. And it works.

This episode features Jason Fuentes, a seasoned affiliate marketer and active member of the Austin tech community, now working with Wildfire. Wildfire specializes in white-labeling loyalty and rewards platforms for businesses, particularly within the financial sector, helping them boost revenue and engagement through shopping companions like Capital One Shopping. These tools offer cashback, rewards, and coupons while preserving user privacy by avoiding predictive advertising. Instead, Wildfire focuses on highlighting existing benefits within users' shopping experiences. Jason shares insights into the recent launch of the Wildfire Commerce Network, a retail media network that enables partner apps to drive transactions through strategic partnerships. The conversation also explores Jason's background in ad tech, his life with three dogs, and his love for Costa Rican beaches. 

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we're bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule.  Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Pat discuss: Introduction to ROAS Jail: Pat Patriello explains the concept of "ROAS jail," where marketers focus solely on Return on Advertising Spend (ROAS), leading to inefficiencies and short-term growth strategies. The 95-5 Rule: Only 5% of consumers are in the market for any given product at any time. The focus should be on brand building for the 95% who are not currently shopping. 60-40 Rule: Introduced by Pat as a guideline, suggesting a budget allocation of 60% towards brand-building and 40% towards performance marketing. This ratio helps balance short-term sales goals with long-term brand equity. Brand vs. Performance Marketing: Discussion on how these strategies differ and the importance of emotional connection through branding to attract long-term customers. Amazon's Role: Insight into how Amazon is transitioning to accommodate brand building alongside its historical strength in direct sales and conversion. Practical Recommendations: Tips for business leaders on how to integrate brand marketing into existing performance-focused strategies without necessarily increasing overall spending. Examples of Effective Brand Building: Brands like Patagonia are highlighted as successfully creating emotional connections that lead consumers directly to their products, bypassing competitive marketplace auctions.

In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi's new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong's distinct visual style) and the importance of tailoring strategies for both the 5% actively in-market and the 95% who aren't — known as the “95.5 rule.”Other highlights include building trust through authentic content and personal branding, using frameworks like RAPID for faster decisions in big teams, and leaning into courageous marketing that solves real problems and creates lasting brand impressions — even if they're not always easy to measure.

Paige Hope, Founder of Elan Pure, a non-toxic self tanner, shares her journey in launching her e-commerce brand with a background in the influencer technology space. Paige emphasized the importance of community and transparency, noting her brand's growth from 75 to 1,600 affiliates in a year. She discussed the challenges of finding the right manufacturer and the significance of owning the formula. Paige also detailed her retention strategies, including early access to new products, educational content, and intentional post-purchase communication to reduce customer doubt. She stressed the value of small initial orders and the importance of founder involvement in community building.Episode Timestamps:Transition to Personal Brand and Health Challenges 1:52Paige discusses the acquisition of her company by Pattern, a global e-commerce accelerator.She shares her personal motivation for starting her own brand, inspired by her sister's autoimmune disease and her own hormonal challenges.Paige introduces her non-toxic self-tanner, highlighting the challenges of finding the right manufacturer.She emphasizes the importance of transparency and community in her brand's mission.Challenges in Manufacturing and Product Development 2:09Mariah Parsons shares her background in neuroscience, focusing on toxins in beauty products.Paige explains the difficulties of finding the right manufacturer for her non-toxic self-tanner.She advises founders to own their formula and work directly with chemists to ensure quality and transparency.Paige stresses the importance of understanding the fine print in manufacturing agreements and starting with small orders to avoid waste.Building a Community and Early Adopters 2:26Paige discusses the importance of community in her brand's success, starting with 75 affiliates and growing to 1600.She emphasizes the value of early adopters and the importance of building a genuine community.Paige shares her approach to retention, including engaging with customers and providing opportunities for feedback.She highlights the launch of the Living Alana podcast to educate and engage the community.Affiliate Program and Customer Retention Strategies 2:38Paige outlines her framework for building an affiliate program, starting with three audience types and identifying relevant creators.She explains the importance of being present on all social platforms and engaging with the community regularly.Paige discusses the use of technology stacks like Pattern Creator to add value and maintain engagement.She shares her approach to customer retention, including automations, educational emails, and offering discounts to encourage repeat purchases.Customer Experience and Post-Purchase Communication 32:59Paige emphasizes the importance of a positive post-purchase experience to reduce the "zone of doubt" for customers.She describes her brand's approach to customer communication, providing educational content and timely updates.Paige discusses the potential launch of a subscription model to further enhance customer retention.She advises founders to bake in discounts and commissions to accommodate promotions and maintain customer satisfaction.Influencer and Affiliate Engagement 33:11Paige shares her philosophy on working with influencers and affiliates, emphasizing the importance of mutual benefit.She discusses the potential of micro-influencers and the role of customer-generated content in building brand awareness.Mariah Parsons highlights the importance of founder-facing content and being comfortable on camera.Paige and Mariah agree on the value of transparency and authenticity in building a strong brand community.

When we discuss a step-by-step approach to the sales process, we're taking a scientific approach, which most people don't do. They just keep going out there and getting in front of people, smiling and dialing, whatever it is they're doing. And when you take a more strategic approach, you just get far more consistent results. David: Hi, and welcome back. In today's episode, co-host Kevin Rosenquist, and I will be discussing a step-by-step process to the sales approach. Welcome back, Kevin. Kevin: Great to see you, David. Excited to talk about this. David: Yeah, it's great to see you as well. This actually came up because I saw this question going through a Facebook group. I thought it's an interesting topic because everybody's got their own idea of what that is, what that should be, and very few people actually have what they would describe as a step-by-step approach to the sales process, which I believe is critical if you want to be able to create consistent results. Kevin: Why is it you think that people don't implement a step-by-step process? Is it just because they just like to shoot from the hip a little bit more or what is the reasoning? David: Well, there are a lot of salespeople who do just like to go with the flow and they go with the conversation and everything like that. And there are some people who can do that extremely well. Kevin: Sure. David: But my feeling is that even those who can do that extremely well are essentially harming themselves, by not having at least a framework that they go back to again and again and again, so that when prospects or clients inevitably get them derailed, they know exactly where to come back to so that they're not missing any steps. That's why I think having the sales process in place is pretty important. Kevin: Obviously, there's no universal sales approach for every industry because you know every industry is a little different, so how can a business lay out a good step-by-step sales approach that is suitable for what they do? David: Great question. So in our business, one of the things that we help our clients with is exactly this. And a lot of our clients are in the print and promotional products industries, but this also applies to any other B2B business. It actually applies to a B2 C business. I haven't really found an industry where it doesn't apply. And so when we initially laid this out in a program called Top Secrets of Customer Acquisition, we basically laid out six steps to customer acquisition. I'll put up a graph here to sort of demonstrate it as we're going through. But the first step that we've identified is the targeting. Who exactly is it that I'm going to go after? Because if I don't know who I'm targeting, I've got no one to sell to. I've got to have a really crystal clear idea of who the people are that I would like to go after. And so for me it always starts with that, who is it that I want to sell to? Kevin: And in this day and age, we have so much data, we have so much information that there shouldn't be any reason you can't figure out that pretty precise target. David: Exactly, and a lot of times people want to feel like they sell to everybody. But the problem is that, as the saying goes, if you feel like you're selling to everybody, you're probably not selling to anyone. Because people don't always get it. They don't resonate with something unless they feel like the messaging is actually directed toward them. So, it's a really good idea to. target small, Aim small, miss small, as they said in the movie the Patriot, right? Aim small, miss small. You want to be able to do that with your targeting because when you do that, you can be more consistent in what you're saying to the people that you're approaching. It'll make a lot more sense to them, and you'll be able to get a lot more traction with what you're doing. Kevin: All right, so after targeting the right people, what's next?

In this episode, I sit down with Ryan Pitylak, VP of Growth at NinjaTrader, to talk about the evolving world of performance marketing and how AI is changing the game. We dive into the rise of Google Performance Max and how AI is reshaping ad platforms, why the creator economy and authentic influencer marketing are gaining momentum, and the biggest mistakes growth marketers make—especially when they focus too much on advertising over product fundamentals. Ryan shares why a full-funnel, product-first approach leads to better long-term results, the real role of A/B testing, and what most people get wrong about it. He also emphasizes the importance of aligning your growth strategy with what truly matters: patience, passion, and priorities. Drawing from his journey—from launching startups like Zen Business to leading growth at NinjaTrader—Ryan offers practical advice on resource prioritization and building sustainable marketing strategies in the age of AI. Watch the full conversation now — link in the comments.

In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world. 00:00:00 - The Future of AI in Photography 00:01:24 - Introduction to Gary Roach 00:01:56 - Gary's Background and Move to California 00:03:08 - Photography Journey and Early Experiences 00:04:04 - Transitioning to Photography as a Business 00:06:08 - Challenges of Art Shows 00:07:22 - Balancing Nursing and Photography 00:08:43 - Plans for California and Website Development 00:09:08 - Video Content in Photography 00:10:20 - The Role of AI in Organizing Photos 00:12:50 - AI's Potential for Categorizing Archives 00:14:26 - Discussing Photo Books 00:15:18 - Revenue Opportunities and Market Challenges 00:17:00 - Traveling and Photography Experiences 00:18:18 - Collaborating on Art Shows 00:19:53 - Importance of Customer Acquisition 00:21:30 - Storytelling in Photography 00:23:10 - Utilizing AI for Color Palettes 00:25:13 - Priorities for Website and Print Provider 00:26:09 - Camping Adventures and Equipment 00:27:41 - Future Check-in and Marketing Strategies Gary's Website Not yet launched at time of publishing the pod Gary's Instagram https://www.instagram.com/garyroche.wildlife/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

Finding it hard to get traction with your offer? In this episode, I'm sharing the secret to making sales feel effortless—finding a starving market. I'll tell you about one of my private clients who went from barely squeezing out a few sales a day to making 25+ sales daily just by shifting to the right market. You'll hear how he used my Offer Validation Framework to test and pivot quickly—even pre-selling his product before it was fully developed. I'll also explain why sticking to a crowded, competitive market can hold you back and how identifying a hungry audience can completely transform your results. If you're tired of struggling to scale and want to learn how to make your offer irresistible, tune in now!

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers?  Visit https://www.endlesscustomers.com/    Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Shoot the Moon podcast, Matt Lockhart and Ryan Barnett discuss the key questions buyers ask when considering acquiring an IT services firm. The discussion provides insights for IT services business owners preparing for a potential sale, emphasizing the importance of being prepared, transparent, and able to clearly articulate the company's value proposition and growth potential. They cover critical areas including:Strategic fit: how does this acquisition fit into the buyers service offerings? does it compliment it, fill gaps, or extend service offerings? making the buyer more valuable? market expansion?revenue modelgeographycustomer concentrationhow you have grownProfitabilityFlexibility on deal structureSynergies in Processes / Platforms: What tools are in place to deliverables? Back office, front office, CRM etc... Having financials in order: do you know your revenue, profit, margins? Tip: Having confidence in the number for the potential buyerLeadership & Retention post-transaction: What is the seller looking for?Go-to-Market Strategy: Assessing sales, marketing, and customer acquisition approaches RELATED EPISODES:Episode 186: Dealing with Customer Concentration when Selling your Business. Listen now >>Episode 170: How to Become a Platform Investment. Listen now >>Episode 148: 6 Things that could be Surprises to Sellers. Listen now >> Listen to Shoot the Moon on Apple Podcasts or Spotify.Buy, sell, or grow your tech-enabled services firm with Revenue Rocket.

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Have you ever wondered how quickly you can land your first sale with the right offer? In this episode, I'm sharing the surprising story of how I accidentally made my first sale within minutes of launching a $97 done-for-you offer — before my backend tech was even fully set up. I'll walk you through my 'daily customer machine' process and why delivering on promises is crucial. Plus, I'll give you a sneak peek into some exciting upcoming projects, including the rebranding of my personal brand and businesses like Experts Unleashed and Inspired. If you're curious about launching fast and building momentum, this one's for you. Find out here.

This week, we chat with Troy Osinoff!Troy is the Co-founder of JUICE, a digital marketing agency credited by Facebook as being a top 1% agency with clients such as L'Oreal, Super Coffee, Solidcore & Bartstool Sports. Prior to JUICE, Troy helped a bankrupt shoe company reach profitability, grew a Grammy-winning recording studio, created a viral media site called Make A Dare (featured on Dr. Phil), co-founded a media company with 1.7M visitors daily ($0 paid promotion), and created a viral Tumblr that was turned into a nationally sold book (published by Penguin, sold to FOX). Troy also lead digital marketing for the largest HVAC company in the world ($4.2B annual sales), created a group of eCommerce stores grossing 7 figures of revenue, and was Head of Customer Acquisition at BuzzFeed. In 2021 Osinoff became a partner at Magic Fund, an early stage VC fund.Follow Us!Troy Osinoff: @yoJUICE: /thinkjuice.comErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Mariah Parsons hosts Taylor Hall, the Marketing Manager at Bagphic, a company specializing in pre-loved authentic designer handbags. Taylor discusses her background in B2B marketing and her role at Bagphic, which involves bridging the gap between Japan and the US. She highlights the meticulous process of authenticating luxury items, emphasizing the importance of customer experience and loyalty. Taylor explains their marketing strategy, focusing on lifestyle and live selling, particularly on platforms like Whatnot and Poshmark. She also touches on the importance of customer retention through personalized service and maintaining a seamless shopping experience.Episode Timestamps:5:01 Taylor's Journey to BagphicTaylor explains how she found the job at Bagphic, highlighting her background in B2B marketing and her dual heritage.She describes the company's structure, noting that it is a brand of a much larger company based in Japan.Taylor shares her excitement about transitioning into a role that leverages her cultural and global perspective.She discusses the intimidating nature of joining a large company and her initial fears about working with luxury handbags.6:40 Bagphic's Product Offerings and SourcingTaylor elaborates on the unique nature of luxury handbags from brands like Dior, Fendi, Chanel, and Hermes.She explains the meticulous process involved in creating these items and the importance of authenticity in sourcing.Taylor describes the rigorous inspection process for authenticating pre-loved items and the expertise required to identify genuine materials.She highlights the sustainability aspect of selling pre-loved luxury items and the rarity of finding certain pieces.18:35 Marketing Strategy for BagphicMariah and Taylor discuss the nuances of marketing luxury handbags, focusing on the lifestyle and experience rather than specific products.Taylor explains how Bagphic leverages the notoriety of luxury brands and emphasizes the unique selection and customer experience.They talk about the importance of inventory management and the challenges of maintaining up-to-date stock information.Taylor emphasizes the role of social media and live selling in keeping customers informed and engaged.19:50 Customer Acquisition and Social MediaTaylor shares insights on how Bagphic uses social media to promote a lifestyle and build customer confidence.She discusses the effectiveness of live selling in providing a more authentic shopping experience, especially for luxury items.Taylor explains the different platforms Bagphic uses for live selling, including Whatnot and Poshmark, and the benefits of each.They talk about the importance of community building and the role of software like OBS for multicasting live sessions.37:14 Customer Retention and ExperienceTaylor outlines the key factors for customer retention at Bagphic, focusing on experience, impression, and relationship.She emphasizes the importance of providing a seamless experience and building trust with customers.Taylor shares her belief in mutual support and loyalty, both from the brand's perspective and from customers.They discuss the emotional connection between brands and customers and how it contributes to loyalty.45:01 Solving Problems and Future PlansTaylor talks about her approach to solving new problems, emphasizing the importance of understanding the customer's perspective.She mentions the value of research, feedback, and leveraging her network to find solutions.Taylor hints at some exciting collaborations and events in the future, including a Whatnot seller event.Mariah expresses excitement for the upcoming developments and thanks Taylor for sharing her insights.

How much can you really afford to pay for a new customer? The answer isn't as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go beyond ad spend, why your marketing team and operational expenses matter in CAC calculations, and how to use a 3:1 CLV-to-CAC ratio as a benchmark for growth. If you're struggling with ad budgets, profitability, or scaling your business, this episode is a must-listen.Chapters:00:00:00 - Welcome to the Episode: How Much Should You Pay for a Customer?00:00:44 - Why Knowing Your Customer Acquisition Cost (CAC) is Crucial00:06:20 - The Simple Formula for Calculating Customer Lifetime Value (CLV)00:08:15 - How to Calculate CLV Using a Basic Formula00:10:45 - Breaking Down CLV for Different Business Models00:12:10 - How Long Does It Take to Earn Your CLV?00:14:50 - Fast vs. Slow CLV Payback Periods & What They Mean00:17:54 - Transition to Determining Customer Acquisition Cost (CAC)00:26:40 - Finding the Right Balance Between CLV and CAC for Growth00:29:52 - Key Takeaways: The 3:1 Rule for Scaling ProfitablyLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

Imagine leaving a six‐figure Wall Street salary behind to chase a single, daring idea. In this episode, David Heacock shows you how he turned a basic product into a $250M empire. At 29, he left Wall Street to bet on air filters. That bet transformed into Filterbuy, now a $250 million direct-to-consumer manufacturer serving more than 7 million customers through a ruthlessly efficient operation. Today we talk about what actually matters when building a business, balancing obsession with family life, selling on Amazon, what he'd do differently if starting over, and the freight decision he calls his biggest mistake. Whether you're starting a business, scaling one, or simply looking for insights on hiring, managing, or making bold decisions, David shares the lessons that helped him build his empire.    David Heacock is the founder and CEO of Filterbuy. Before revolutionizing the air filter industry, he traded options at Goldman Sachs from 2005-2012.  If you're driven by bold decisions and value hard-won lessons, this conversation is your playbook. Don't miss out on the insights that could redefine your own path to success. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast (00:02:56) David's Journey to Goldman Sachs  (00:06:07) Committing to Entrepreneurship  (00:07:35) The Power of Obsession  (00:10:08) The Decision to Expand Geographically  (00:12:55) Challenges in Building the First Plant  (00:18:58) Management Level Hiring  (00:22:41) Studying Operating Systems for Companies  (00:24:49) The Nuances of Hiring  (00:25:53) External Accountability  (00:29:37) Adapting Business Operating Systems  (00:30:13) The Role of a Chief of Staff  (00:31:03) Building Department-Specific Operating Models  (00:32:56) Articulating the Company's Mission and Values  (00:44:19) Understanding Marketing and Branding  (00:47:10) The Strategy Behind Intent-Based Marketing  (00:52:13) The Decision to Enter Retail  (00:57:26) Success in Retail and Customer Acquisition  (00:58:19) Diversifying Market Segments  (00:59:13) Competitive Advantage Over Other Brands  (01:01:07) The Logistics Aspect of the Business  (01:04:25) Defining Direct-to-Consumer Brands  (01:08:39) Technical Challenges and Overcoming Setbacks  (01:11:46) Core Personal Traits for Success  (01:16:37) The Power of Obsession Over Willpower  (01:17:46) Facing the Hardest Moments in Business  (01:26:36) The Decision to Enter the Freight Business  (01:30:48) Diversifying into the HVAC Service Business  (01:34:51) The Future of HVAC Service Business  (01:36:01) Personal Branding and Business Growth  (01:37:23) The Role of Marketing and Operations  (01:38:48) Contrasting Business Models: Private Equity  (01:43:00) The Importance of Mission and Vision  (01:47:12) Balancing Obsession and Family Life  (01:53:44) The Dangers of Lifestyle Creep and Maintaining Financial Stability  Learn more about your ad choices. Visit megaphone.fm/adchoices