More Perfect Marketing

In the home services industry, success isn;t measured by racking up leads... it's about building solid, long-lasting customer connections through smart marketing. Many businesses in this space chase after new leads while overlooking a goldmine of potential in the relationships they already have. In this episode we're chatting about how these businesses can shift their focus to not just ring the phone, but also keep it ringing with the right strategies. Our guest, Phil Risher, has been in the digital marketing trenches, especially for home services. Since 2019, he's been helping businesses step up their marketing game, focusing on tactics that are all about long-term success. Phil is the owner of Phlash Consulting which helps local service businesses increase their sales and keep their schedules full through data-driven digital marketing consulting. After helping a 20-year-old $3M service business scale to $5M in 24 months and sell to private equity, Phil took that blueprint and now helps other home service businesses grow. Phil's efforts in technology and small business have been featured on Jobber's Masters of Home Service, Forbes, CNBC, Yahoo Finance, The Wall Street. Links Mentioned: https://phlashconsulting.com https://www.youtube.com/@phlashconsulting

As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses. But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reality? Spoiler alert: It's not good news. On this episode of "More Perfect Marketing," we explore the delicate balance between automation and careful management in email marketing. This topic is essential for anyone striving to optimize their marketing efforts without falling into common traps. Automation promises efficiency and scalability. Imagine sending thousands of personalized emails without lifting a finger. Sounds perfect, right? However, without proper oversight, these automated systems can become silent saboteurs, causing missed opportunities and revenue leaks. And let's not forget the dreaded cold email outreach issues that many marketers face—emails undelivered, unclicked, or worse, marked as spam. Our guest is MV Braverman, the founder of Inbox Welcome, where email deliverability gets done right. MV's all about making sure your emails actually land in the inbox—because if they don't, what's the point? With a gift for cutting through the forest of jargon, MV helps solopreneurs and small businesses send emails people love to receive and mailbox providers love to deliver. Links Mentioned: inboxwelcome.com/automationcpr

Ever found yourself frustrated by how hard it can be to make a purchase or book a service? On this episode of More Perfect Marketing Live, we explore a crucial yet often overlooked aspect of business success: making it as easy as possible for your customers to say "yes." This concept can dramatically impact your business, whether you're an independent contractor or a large corporation. We often overlook how minor obstacles in the purchasing or booking process can create significant friction. For instance, imagine heading to an online store only to abandon your cart because the checkout process is too complicated. Or consider an ultra-busy home service provider who misses calls, resulting in losing potential clients. These small inconveniences could drive customers away and cost you dearly. Simplifying the customer journey is more than just making a good impression; it's about enhancing efficiency and boosting sales. This episode explores how businesses, large and small, can identify and remove these roadblocks, fostering a smoother transaction funnel and ultimately driving greater success. Links Mentioned: thepreparedgroup.com/book

For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success. On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you're struggling with managing client expectations or finding yourself bogged down by unnecessary meetings, this is an episode you won't want to miss. How often do you find yourself saying "yes" to clients just to keep them happy, only to realize later that it leads to muddled roles and unmet expectations? This episode sheds light on the importance of valuing clarity over happiness by defining roles and setting milestones that hold both parties accountable. After all, satisfaction stems from understanding and agreement, not just from over-delivering. My guest is Colby Wegterm, a seasoned marketing professional on a mission to help agency owners scale to seven figures while reducing their work hours. Plus Colby also focuses on developing customized systems and coaching that address individual business needs. Through his work with Autonomy Agency, he aims to impact thousands of clients by aiding just a handful of agency owners, a strategy he believes brings more value and freedom to the table. Links Mentioned: autonomyagency.com

Ever wonder why some marketing strategies fail to make a real impact despite substantial investment and effort? On this episode of "More Perfect Marketing," we explore the often overlooked, yet crucial elements that can make or break a marketing campaign. Whether it's the need for a more holistic approach, the role of strategic investment, or understanding the importance of marrying tactics with a strong underlying strategy, this conversation shines a spotlight on the complexities and criticalities of modern marketing. It's easy to get bogged down with the day-to-day tasks of marketing – building websites, running ads, crafting content – but without a cohesive strategy, these efforts can be like trying to tune an orchestra without a conductor. In this episode, we're breaking down what it takes to orchestrate a successful marketing strategy that not only drives results but also aligns perfectly with broader business goals. I'm joined by Jeremy Haselwood, the founder of Ampla Marketing, a consultancy noted for its meticulous blending of marketing services and strategic consulting. Jeremy's journey is as enlightening as it is inspiring. After a stint in the music industry, he pivoted to marketing, driven by the desire to make meaningful changes in how businesses engage with their audiences. His background gives him a unique perspective that combines creativity with strategic acumen, making him one of the most multifaceted marketers today. To say Jeremy is experienced would be an understatement. His work ranges from spearheading marketing efforts for large corporate brands to driving impactful campaigns for nonprofits. Over the past decade, Ampla Marketing has grown primarily through quality work and referrals, mirroring Jeremy's emphasis on building relationships and delivering exceptional results. Links Mentioned: JeremyHaselwood.com

In an era where the digital marketplace is teeming with strategies to win over customers, one approach often remains overlooked: leveraging your existing satisfied clients to bring in new business. It's more than just a strategy; it's about creating a self-sustaining engine that turns your delighted customers into your most effective salespeople. On this episode of More Perfect Marketing Live, we explore the untapped potential of referral marketing and how it can transform your business's revenue channels. Building a strong, reliable stream of referrals can be a game-changer for your business. Not only does it cost less than traditional advertising, but it also brings in high-quality leads who are more likely to convert. However, it's not just about asking your clients to “tell a friend." It involves a systematic approach to building trust and leveraging social capital. Imagine turning every happy customer into an advocate who can't stop talking about your services. That's the real power of referral marketing. In the episode, we explore the different ways you can build a robust referral system. It's about understanding the practical elements as well as the psychological aspect behind the relationships you build with your clients. By the end, you'll not only want to revamp your referral strategy, but you'll also understand why it's crucial for the longevity and growth of your business. Links Mentioned: https://thepreparedgroup.com/book

In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there's more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate. On this episode we explore these vital elements with our special guest, Damiano Raveenthiran. Known for his pioneering work in radical marketing, Damiano has a reputation for pushing the boundaries in ways that capture attention, drive engagement, and create lasting brand loyalty. His unique approach is not just about meeting business goals but smashing through them with daring and creative marketing initiatives. In our conversation, Damiano shares his journey from designing websites in his adolescence to building a multifaceted career as a serial entrepreneur, mentor, and investor. His insight into Instagram as a key platform for marketing and branding is just a glimpse of the depth of knowledge he brings. As someone who started building sites at age 13 and saw his skills evolve alongside the internet, Damiano's perspective is both seasoned and fresh. Links Mentioned: brandbutter.me linkedin.com/in/damianor instagram.com/damianor

How is it that some businesses thrive while others struggle to stay afloat, even when they offer similar products or services? The answer often lies in how a business positions itself. This episode of More Perfect Marketing Live explores an insightful concept: the importance of making your business distinctive by focusing on a specific problem for a specific audience. This episode will make you rethink your approach to problem-solving and how you market your business. As I recently observed at a conference in Oregon, businesses that carve out a niche or a specific problem to solve are often more successful than those that try to be all things to all people. Why is that? When you try to appeal to everyone, you end up diluting your brand and making it challenging for potential clients to remember what sets you apart. However, when you focus on a single problem or target a specific audience, your brand becomes memorable and attracts customers looking for exactly what you offer.

Businesses often jump straight into marketing without a clear strategy. They see someone else's success and assume the same approach will work for them, but that's rarely the case. On this live-streamed episode of More Perfect Marketing Live, I discuss the importance of a tailored marketing strategy and explore several key elements that should be at the forefront of your marketing efforts: Understand Your Goals: Before launching any marketing campaign, you need to clearly define what you want to achieve. Are you looking to attract new customers, increase your revenue, or something else? Knowing your objectives will guide your strategy.Assess Existing Resources: Evaluate your current marketing efforts and their effectiveness. Look at what's working and what isn't. This evaluation helps in reallocating resources to strategies that are more likely to succeed.Know Your Audience: Understanding who you are marketing to is essential. This involves knowing their needs, preferences, and behavior. Are you targeting a general audience or a specific niche? Tailoring your message to the right audience increases the chances of success.Metrics and Evaluation: Setting up metrics to measure the success of your campaigns is crucial. Determine what numbers you should be monitoring to evaluate the effectiveness of your marketing activities. This might include metrics like conversion rates, customer acquisition costs, or engagement rates.Strategic Planning: A well-thought-out marketing plan can save you from unplanned expenses and efforts that yield little to no results. Focus on strategic initiatives that align with your business challenges and have a clear purpose. I encourage you to explore these concepts further with the help of our new book, "The Prepared Marketing System." Links Mentioned: thepreparedgroup.com/book

Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty. But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of we explore just that. My guest is NY Times best-selling author, the CEO and co-founder of Keap, Clate Mask. Keap, the leader in small business automation software, is an 8-time Inc 5000 winner and is widely used by savvy small businesses to grow with automation. Clate's passion is helping small businesses conquer the chaos and grow their business using the Six Keys to Success. When Clate isn't serving entrepreneurs and building Keap, he loves to spend time with his wife, Charisse, their six kids, and their grandkids. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams. He is intimately familiar with the balancing act of entrepreneurs, which is what drove him to discover and teach the Six Keys. Because success as an entrepreneur means having a great business and a great life. In our discussion, you don't just get a list of to-dos from Clate; you get a roadmap for creating a more organized, strategic, and inspired approach to your business and life. Habit-forming and consistency are key, but it's the strategic planning and leadership components Clate shares that truly set this episode apart. Automated processes in customer interactions are discussed not as a way to strip away personal touch but to enhance efficiency while maintaining genuine connection. For more insights and practical tips, make sure to listen to this engaging and enlightening episode. Clate's wisdom and actionable advice are simply too valuable to miss. Links Mentioned: Conquer the Chaos Book: https://conquerthechaosbook.com/ Keap Playbook: https://www.keap.com/playbook

The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species? On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than simply acquiring them. We've seen this landscape evolve drastically over the years. Gone are the days when a simple web design service could make you stand out. With no smartphones and Google still a fledgling entity in 2003, traditional methods held sway. Today, the rules have changed. If you're stuck relying on outdated tactics, you're not leveraging the immense potential that comes from nurturing leads into valued clients. Yet, knowing the difference between a cold lead and a ready-to-buy prospect is crucial in this equation. Not all leads are created equal, and treating them as such might just spell disaster for your business growth. The secret sauce lies in understanding the journey from lead to prospect and the importance of building relationships along the way. So often, businesses fall into the trap of thinking lead generation spells success. But what happens next? How do you transform a lead into a loyal prospect? It's about more than just sales techniques—it's about thoughtful communication and repeated, authentic messaging that builds trust over time. Joining us to shed light on these fascinating insights are Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach, a coaching team using real world experience and expertise to propel digital agencies to unparalleled success. Their collective mission at Agency Coach is to revolutionize the agency landscape by equipping entrepreneurs with the tools, strategies, and mindset necessary to thrive in the ever-evolving digital sphere. Links Mentioned: http://agencycoach.com/moreperfect

Businesses are constantly vying for attention, and standing out can seem nearly impossible. The secret? It's all about finding your unique selling proposition (USP). This mysterious yet crucial element can spell the difference between your business merely surviving and truly thriving. On this episode of More Perfect Marketing Live, we explore the intriguing concept of the USP and why it's a game-changer for any business looking to set itself apart. Understanding what makes your business unique isn't just about flashy slogans or catchy ads. It's about genuinely identifying what sets you apart in a meaningful and compelling way. It's about effective communication—helping potential customers understand why they should choose you over anyone else. Think of it as the cornerstone of all your marketing efforts, providing a clear and concise message that resonates with your target audience. Links Mentioned: https://thepreparedgroup.com/book

What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values? On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity. These days marketing is often treated with skepticism, so Cat's approach is a breath of fresh air. Her story is deeply personal and rooted in a quest for authenticity. Cat believes that intertwining personal values with business practices is not only possible but essential for long-term success. This is a topic worth considering, especially if you are tired of the cutthroat, often unscrupulous tactics that have come to define much of the marketing landscape. With joy in her heart, a Harvard MBA in progress and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy. She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially? Founder of Profeshh and a digital marketing expert, Cat is on a mission to bring transparency and fairness into the marketing world. Growing up knowing that her father pioneered the unsavory telemarketing scams of the '80s and '90s—schemes that preyed on the elderly and vulnerable—Cat developed a deep-seated commitment to ethical and equitable business practices. This background fuels Cat's passion for creating marketing programs built on transparency, trust, and authenticity. With her latest program, she helps small businesses reengage and reactivate their email lists, bringing tailored, data-driven strategies to help them thrive. She's most excited to connect with SaaS, course creation, agency and eCommerce teams. Cat believes that there's enough sunshine for everyone. No matter what the economy looks like. When you're dedicated to ethical marketing, equanimity and bring a unique impact to the marketplace, you win. She and her team at Profeshh are here today with real cashflow solutions that you can implement right now, at no cost. Links Mentioned: https://emailrevamp.com

Marketing is a super-competitive activity... and many businesses inadvertently adopt a haphazard approach, hoping that something—anything—will stick and bring in customers. But what if the "spray and pray" and "throwing spaghetti at the wall" techniques are not just ineffective, but detrimental to your business? On this episode of More Perfect Marketing Live, we explore this critical topic and provide a roadmap to ensure your marketing dollars are well spent. Haphazard marketing, often described with terms like "random acts of marketing" or "throwing spaghetti at the wall," can drain resources without yielding meaningful results. These scattershot efforts miss the mark because they lack strategic focus. It's a common trap for businesses to fall into, especially when bombarded with numerous marketing channels promising the world with minimal effort. Understanding why this approach fails and learning to replace it with a systematic, customer-centric strategy is essential for the success of any enterprise. When businesses operate without a clear plan, they risk enormous waste—of time, money, and effort. For small businesses, this waste can be particularly catastrophic, affecting not just the bottom line but the overall quality of life of business owners. Imagine sacrificing personal goals, such as a family vacation, to fund a marketing campaign that ultimately flops. It's not just frustrating; it's avoidable. Tune in to discover just how to avoid this fate. Links Mentioned: https://thepreparedgroup.com/book

Sometimes, it's not what you're selling but how you're telling the story that determines success. For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what's on offer. That's why integrating personal stories and emotional connections into your business can make all the difference. These stories resonate with your audience on a deeper level, forging bonds that transcend mere transactions. On this episode of More Perfect Marketing, I'm joined by Brad Bucceri, who shares an incredible insight into the power of emotional storytelling in business marketing and how it can redefine success. Brad Bucceri, a seasoned marketing expert, has dedicated many years to the world of marketing, guiding small business owners through the evolving landscape of digital platforms. Frustrated by the complacency instilled by the Internet, Brad believes traditional unique selling propositions (USPs) have lost their impact. His mission is to educate entrepreneurs on the importance of standing out in a crowded market, not by claiming superiority, but by showcasing their unique identity. Through his work, Brad aims to transform marketing strategies, helping businesses position themselves as the only choice for their target audience. Links Mentioned: Find Brad Bucceri on LinkedIn at linkedin.com/in/bradbucceri

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.  On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions. Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world. Links Mentioned: revenuerehab.live tegrita.com

It's something every business owner, whether managing a small enterprise or a large corporation, has experienced but rarely talks about— the unpredictable and often nerve-wracking revenue roller coaster. Why is revenue one month booming and the next plummeting? On this episode of More Perfect Marketing Live, we tackle this very issue, providing actionable insights and practical advice for maintaining steady, predictable growth. Understanding the reasons behind fluctuating revenue isn't just for the number crunchers. It's crucial for anyone looking to build a sustainable business. The unpredictability of revenue can lead to sleepless nights and anxiety, distracting from your core mission. Worse yet, constant revenue swings can put your business at risk, blocking you from planning effectively, investing wisely, and ultimately growing your venture to its full potential. In this episode, my guest and business partner Ken Cook, who has years of experience working with small and large businesses alike, explains why this phenomenon happens and shares expert advice on how to break free from this cycle. With proven strategies and straightforward steps, Ken reveals how setting aside time to work on the business, not just in it, can set the foundation for stability. He emphasizes the unparalleled importance of sales pipeline management and maintaining consistent sales efforts, no matter how overwhelming your to-do list may become. Links Mentioned: thepreparedgroup.com/book

Ever wondered why some businesses seem to have seamless marketing and operational processes while others constantly struggle with data issues? On this episode I explore this crucial topic with tech and marketing expert, Kronda Adair. We discuss the importance of having access to and control over your business data and how this can significantly enhance your automation efforts and overall business efficiency. Kronda Adair has a rich background in web development and marketing. She transitioned from creating websites to offering marketing education and technology consulting. With her "Million Dollar Systems" service, Kronda helps businesses audit and improve their tech foundations to better support their marketing efforts. To learn more about Kronda and her services, you can visit her website at carveldigital.com. She's also active on social media, sharing more tips and insights. Links Mentioned: https://karveldigital.com

In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience? On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success. Picture a world where every ad you see is relevant and resonates with your needs and values. Imagine never rolling your eyes at another misaligned ad again. It sounds nearly impossible, right? Yet, this is exactly what we explore as Nick Smith, our guest from Loud Canvas Media, shares his expertise on tailoring marketing efforts to diverse customer segments. Understanding and connecting with your customer's unique needs is essential in today's market. Nick discusses why businesses must go beyond generic messaging and genuinely communicate with their audience in a way that matters. By delivering the right message to the right person at the right time, businesses can move from being just another brand in the crowd to a trusted advisor and problem solver. Nick Smith is a seasoned digital marketing expert and the President of Loud Canvas Media, where he supports over 1,000 websites and 400 active clients. With a unique journey from being a pastor to leading strategic marketing campaigns in the Pharma industry, including work on three of the top 10 most expensive drugs globally, Nick brings a deep understanding of purpose-driven leadership, rare disease strategy, and impactful storytelling. Links Mentioned: www.loudcanvas.com

If you've ever wondered why your business isn't performing well on digital platforms or, worse, had your ad account suspended unexpectedly, then this episode is for you. We explore why digital platforms like Google and Meta have become the new gatekeepers of advertising and how this impacts your ability to reach your audience. On this episode, I'm joined by John Horn, who shares invaluable insights into the ever-evolving landscape of digital advertising. Understanding how these platforms regulate ads can mean the difference between a thriving online presence and frustrating limitations that stifle growth. John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions. Links Mentioned: https://stubgroup.com/free

As people transition from the work life that's defined their daily routine into a new phase of life, they often face unique challenges like social isolation and a lack of mental stimulation. But what if there were ways to turn these challenges into opportunities? That's the topic we're exploring on this episode, together with Ted Prodromou, a veteran in business and marketing who is currently working on a new project connecting men who are transitioning from employment (or full-time work) into the next stage of their life. Ted's major effort, "Epic Encore," is an online community aimed at supporting those who want to stay relevant and continue learning and working. This community will feature experts who can provide webinars and classes, and participants who can share their experiences and get guidance on building a small business or finding balance in retirement. LINKS MENTIONED: epicencore.life

Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork? Programmatic advertising might be the solution you're looking for. It's a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in the most relevant spaces, ultimately optimizing both reach and engagement. On this episode we're exploring the multifaceted world of programmatic marketing with Pierce Ginzberg, the Chief Growth Marketer and owner of Electrik Kettle. He is a Florida native living in Denver and a University of Florida graduate from the College of Agricultural and Life Sciences. He leverages 12+ years of experience and expertise in programmatic advertising, sales, and marketing to provide value throughout the customer lifecycle. His goal is helping organizations access high-quality marketing solutions. He has a diverse background in social impact, e-commerce, and food and resource economics. Pierce has worked with mom and pop shops to billion dollar entities in sports, healthcare, and education. He is passionate about empowering brands with cutting-edge technology and data-driven strategies. He holds multiple certifications in marketing technologies, goal setting, and high performance habits. In his spare time, Pierce is an avid audiophile, outdoor adventurer, and paw-father to two rescues named Casper and Patches. Links Mentioned: https://electrikkettle.com/ https://www.linkedin.com/in/pierceginzberg

Have you ever considered that the main obstacle for many nonprofits isn't just raising funds but effectively sharing their success stories? Understanding this distinction can be the key to unlocking the true potential of nonprofit marketing. On this episode we explore how smart strategies and data-driven approaches can elevate nonprofits in the same way they're used in for-profit businesses. Our guest, Howard Levy, has helped hundreds of organizations overcome their inertia, wake up their brands, and reach a higher level of success. Recognizing the need for nonprofits to tell their stories more effectively to drive awareness, he founded one of the first marketing agencies focused specifically on the needs of the nonprofit sector 30 years ago. As President of Red Rooster Group, he's partnered with organizations across a range of causes, revitalizing their brands to remain relevant. He has helped nonprofits to update their missions to meet the moment, change their names without losing their history, reframe their stories to expand nationally or internationally, and create cohesive visual identities to connect fractured chapters. Links Mentioned: redroostergroup.com

Scaling a business can often feel like you're wearing a shirt that's just a size too small – uncomfortable and restrictive. On this episode of "More Perfect Marketing," Brad Martineau shares his insights into how businesses can grow smoothly and steadily, avoiding the common pitfalls of trying to expand too quickly without the right foundational steps. A lot of entrepreneurs dream of rapid growth, but trying to jump to the finish line can be counterproductive and stressful. Brad brings a refreshing perspective to the discussion, focusing on foundational business principles that ensure growth is sustainable and enjoyable. He provides practical advice on the stages of business growth and emphasizes the importance of prioritizing and perfecting each phase before moving on. Brad's "smooth scaling" framework is a step-by-step guide designed to help businesses grow efficiently. On the episode, he discusses the four main phases of this framework: Prove It, Streamline It, Market It, and Delegate It. Creating a business that not only grows but thrives, requires more than just scaling up operations. Brad emphasizes the significance of making customers happy as the core of any business's foundation and success. Throughout our conversation, Brad's passion for supporting and simplifying the complexities of running a business is evident. With his structured approach and practical advice, he offers actionable insights for entrepreneurs looking to scale without the common growing pains. Links Mentioned: smoothscaling.co/mpm

Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones. AI technology's rapid advancements are reshaping the way marketing operates, offering tools that can vastly improve efficiency, customer understanding, and engagement. Integrating AI into your marketing toolkit can lead to smart automation, creating a competitive edge much like the rise of iPhones transformed mobile communications. However, with possibilities come the complexities—learning to navigate the sea of AI tools efficiently is no small feat. For business owners, AI could be the lever that catapults their success, but it requires more than just adoption; it demands understanding and a strategic approach. Laura is a geologist with an MBA and a digital marketing agency. She started out logging oil wells and started her marketing agency - Zebra Marketing Solutions - in an oil & gas downturn in 2015 because helping people grow businesses is, as she puts it, what "lights her up." Laura is an innovator who is always seeking a better way of doing things. She is also the co-founder of FRAXIS C-Suite, a fractional C-Suite company with 5 co-founders in different disciplines. Links Mentioned: Zebra Marketing Solutions - zebramarketingsolutions.com Facebook group - zbra.live/grow

Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses? On this episode we explore the connection between business growth, digital marketing, as well as the evolving role of artificial intelligence. Our special guest, Clayton Patterson, shares insights from his rich entrepreneurial journey, the lessons he learned along the way, and the strategic value of integrating AI in business. Clayton is only in his mid-30s, but has already started a law firm, a venture capital investment group, a digital marketing agency, and is cancer survivor. For those keen to dive deeper into digital marketing's principles, Clayton has written a book titled "Blast Off: What Executives Need to Know About Digital Marketing." This resource is designed for CEOs and executives who may not need to be marketing tool experts but should understand key metrics, KPIs, and SEO basics to hold their teams accountable. The book aims to equip high-level leaders with the knowledge to have meaningful conversations about digital marketing strategies, ensuring they can manage and direct their company's marketing efforts effectively. Links Mentioned: claytonpatterson.com

Handling tasks that don't spark joy or don't translate well into effective marketing efforts is not uncommon among business owners. Many find themselves buried under tedious activities that bring little return on investment. Have you ever wondered what it would be like to free up that time and focus on what really counts? On this episode we explore this problem and discuss practical solutions with Jocelynn Flowers, an expert marketer who helps clients reach their target audiences effectively by promoting their unique strengths and capabilities. She addresses common pitfalls in marketing strategies and offers insightful recommendations for improving them. Jocelynn brings a wealth of knowledge to the table, viewing each new client with respect for what they have already accomplished. This respectful approach enables her to guide clients without dismantling the foundation they have built. Links Mentioned: jflowersmarketing.com/5-steps

Many businesses underestimate the power of email marketing, often viewing it as an outdated or ineffective tool. But what if I told you that email marketing, when done right, could revolutionize how you connect with your audience and drive meaningful interactions? On this episode we explore the untapped potential of email marketing with Chelsea Beauchamp, who believes passionately in its ability to achieve diverse business goals. Chelsea is an email marketing expert who works with subject matter experts, coaches, and thought leaders. She focuses on leveraging existing resources and simplifying complex processes to maximize marketing impact. Chelsea's approach to email marketing is deeply rooted in authenticity and storytelling, making her advice both practical and engaging. In our conversation, we touch upon the principles that guide Chelsea's work: minimalism, simplicity, intuition, and a touch of magic. These principles help her turn ordinary content into impactful narratives that resonate with subscribers. By guiding readers through a well-thought-out journey, Chelsea helps businesses transform content into a tool that makes a difference. Chelsea also touches on the importance of clarity. In email marketing, being clear should always take precedence over being cute or clever. Clear communication, combined with a dash of personality, ensures that your message not only reaches your audience but also resonates with them. Tune in to this episode to uncover a wealth of actionable insights and practical advice from Chelsea Beauchamp. Her expertise can help you rethink and reinvigorate your email marketing strategy, making it a powerful tool for achieving your business goals. Links Mentioned: minimalistmarketer.co

I'm always on the lookout for innovative strategies that can revolutionize the way we approach our audience. So on this episode, I'm excited to explore a topic that highlights the pivotal role of website content in not only building an audience but also in generating leads. A website isn't just a digital placeholder; it's a dynamic tool that can propel your business forward, and our guest today sheds light on how to harness its full potential. Joining me is Monica Pitts, a seasoned expert with a passion for helping businesses thrive online. With a background in website building and aerial dancing hailing from Missouri, Monica brings a unique perspective to the table. Her company's dedication to supporting clients in various industries – from nonprofits to construction and education – showcases her unwavering commitment to understanding her clients' needs and tailoring solutions that drive real results. In our conversation, Monica stresses the critical importance of creating targeted content that resonates with the buyer's journey of your potential customers. She emphasizes the need for intentional and purposeful content creation, focusing on topics that address your audience's specific needs and pain points to drive engagement and conversions. Monica's insights on using websites as a hub to streamline processes, automate tasks, and enhance customer interactions underscore the transformative power of a well-crafted online presence. Links Mentioned: mayecreate.com What To Put On Your Website

Many businesses think content creation is simply about pushing out information and attracting as many eyeballs as possible, but there's a lot more to it. Successful content strategy is about being seen by the right people and engaging them in meaningful ways. In this episode, we're going to dig into the heart of effective content strategy and how it can grow your business by genuinely addressing your customers' needs and pain points. Our guest, Atiba de Souza, shares key insights on how to use content wisely and purposefully to boost your business's revenue, rather than just creating content for the sake of it. This might seem like a simple idea, but many businesses overlook it. When it comes to content marketing, understanding your audience's pain points and providing them with solutions they're actively searching for is crucial. Instead of trying to attract everyone, it's more effective to repel some people and deeply attract those who are your ideal customers. Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Links Mentioned: https://meetatiba.com

Isn't it fascinating how the digital landscape continually reshapes our approach to business growth? In modern marketing, old strategies are constantly refurbished, and brand-new tactics are rolled off the assembly line every day. One methodology that has taken center stage is content marketing, particularly the use of video content to establish credibility and authenticity. This approach not only enhances your brand's voice but directly influences how effectively you can attract and engage your target audience. Our fast changing digital environment demands adaptation and a precise understanding of how to foster relationships with potential clients through social platforms. The importance of creating content which not only appeals to but resonates with, your demographic cannot be understated, especially when these efforts translate into business leads and heightened brand awareness. In this episode I'm thrilled to discuss these impactful strategies with Aaron Witnish, Founder of contentonly.au which specialises in an extraction system that creates 30 Days Of Content In 90 minutes a month. Aaron is an authority in the art of leveraging content to sculpt an authoritative online presence. His insights into the necessity of a primary platform for community building, the effectiveness of video over other content forms, and strategic engagement through comments and conversations provide a treasure trove of actionable advice. Links Mentioned: contentonly.au

Is your business struggling to turn leads into loyal customers? If you've ever felt overwhelmed by the complexity of lead generation and management, you're not alone. Many businesses, especially in the eCommerce sector, grapple with not only attracting potential clients but effectively converting them into revenue. Growing a business is no longer just about having a great product or service. It's equally about how efficiently you can handle leads, understand what your potential customers want, and cater to those needs before they even have to ask. This shift requires a deep dive into the systems and processes that facilitate such efficiency, particularly through automation and keen psychological understanding in sales tactics. On this episode I had the pleasure of chatting with an exceptional guest, Toccara Karizma, a digital marketing consultant & online business growth strategist. Karizma Marketing, her full-service digital marketing agency, is dedicated to growing elite eCommerce brands online through an omni-channel approach, including social media marketing, email marketing, SEO, SEM, website conversion rate optimization, and more. Her 5-star ad agency is a trusted Shopify Partner, Klaviyo Gold Master Partner, & Privy Platinum Partner. After building her own successful eCommerce business back in 2007, she is now considered a top eCommerce marketing expert, generating over 8-figures in annual revenue for her clients, and overseeing over 1 million unique email subscribers. She's been featured by Shopify, Keap, GoDaddy, Klaviyo, Privy, and more. Her trailblazer approach to digital marketing and deep expertise in the online business growth space is why we've asked her to join us today. Links Mentioned: karizmamarketing.com

Have you ever wondered how a simple tweak in your online presence could dramatically enhance visibility and attract more customers? Well, you're about to discover why mastering your Google Business Profile (GBP) is not just an option but a necessity for local businesses striving to thrive in today's digital marketplace. In the constantly evolving landscape of digital marketing, Google Business Profile has emerged as a powerhouse tool, pivotal in connecting businesses with local customers. Its influence in local search results is so profound that neglecting it could mean missing out on significant engagement and potential revenue. Setting up a GBP doesn't just put you on the map; it effectively elevates your business profile to meet your customers right where they look - on their immediate digital path. I had the pleasure of chatting with Marilyn Jenkins, a digital marketing expert with 16+ years of experience, helps businesses grow through paid advertising, social media management, and SEO, especially Google Business Profile optimization. Her clients have achieved significant growth, some exceeding $2 million in sales and experiencing 14x ROI. Her book, "The Google Business Profile Training Guide," teaches businesses to dominate local search. If you're not familiar with Google Business Profile or needing a thorough refresher, Marilyn offers an exceptionally valued package at just $27, which includes a checklist and AI-generated content prompts that simplify the entire content creation process. Trust me; this is a bargain for the value-packed insights and tools you get, which can revolutionize how your business attracts new clientele. My conversation with Marilyn serves as a critical reminder of the transformative power of well-curated and managed digital tools in growing and sustaining a business. The insights she shares underscore the customized approach needed to manage GBP, especially for global and multi-location businesses, highlighting once again why one-size-fits-all solutions just don't cut it in truly effective digital marketing strategies. Links Mentioned: maximizeyourgbp.com

Tt's easy to overlook the backbone of sustainable business growth: the synergy between operations and marketing. That's right – before you prop up your latest ad or funnel, stop and ask yourself, "Is my operational capacity in tune with my marketing endeavors?" It's a question that could very well make or break your success. This often-underestimated relationship is crucial. Without a robust operational framework to support it, a business's marketing efforts may attract customers that the company isn't yet equipped to serve. The result? A tarnished reputation, exhausted teams, and a bitter struggle to scale. Let's face it, nobody wants to be that business teetering on the edge of success and collapse, especially not when you're closer to burnout than you've ever been. Spotting the red flags, like stagnant sales and overwhelming workloads, is the first step to pulling your business back from the brink. Speaking of mastering the art of balance, I'm thrilled to introduce my guest on the latest episode of "More Perfect Marketing," Jennifer Tamborski. With a treasure trove of insights bending the very fabric of traditional marketing wisdom, Jennifer brings to the table her extensive experience in both digital marketing and operations. From her own podcast to guiding businesses through their growth phases, she firmly believes in a business model that does not stretch resources thin, maintains sustainability, and guards mental health. Jennifer is a seasoned Digital Marketing Strategist, specializes in empowering business owners with innovative marketing and tailored digital strategies. With over a decade of agency experience, she understands the challenges entrepreneurs face, particularly those striving to reach the 250K mark and beyond. Jennifer focuses on providing actionable insights and guidance to help businesses surpass their goals and scale their business without overstretching resources. She's the go-to partner for turning big dreams into tangible realities. Links Mentioned: virtualmarketingexpert.com

We are overflowing with digital content. Standing out in the sea of internet businesses is like finding a needle in a haystack. But what if I told you that while the rest of the crowd is busy zigging, you can zag your way to Google's heart by prioritizing quality and genuineness in your website? That's exactly the sort of wisdom our guest today brings to the table—strategies that not only entice search engines but also truly engage your audience. It all hinges on the golden rule of internet business: building a legitimate site flush with quality content. Sure, calls-to-action and sales pages are vital, but to win Google's favor and customer loyalty, you need to deliver value that extends beyond the transactional. This shift does not mean neglecting the art of conversion through sales pages, funnels and traffic from joint ventures, or affiliate programs. Rather, it's about balancing those elements with content that educates, entertains, and enlightens your visitors. Understanding the context in which users land on your site is also crucial. Whether they arrive via organic search, pay-per-click, or otherwise, grasping this context goes a long way in delivering a tailored experience. It's a matter of knowing what your visitors are looking for before they even click—essentially decoding buyer intent from keyword searches. My guest today, Matt Levenhagen, breaks down the particulars of buyer keywords against general information keywords, framing this understanding as a cornerstone of successful marketing. Matt's journey in the digital field began in 2003, evolving from affiliate marketing to a focus on web design and development by 2012. This journey led to the founding of Unified Web Design in 2019, where Matt and his team specialize in crafting tailored web solutions. Known for making complex digital strategies accessible and fostering effective international team collaboration, Matt ensures each project not only achieves but transcends client expectations. His ethos of "helping others do better" shapes a culture of innovation and quality at Unified Web Design. Matt's commitment to effective communication, distinctive design, and the empowerment of both clients and team members ensures the delivery of remarkable web experiences that distinguish businesses in the competitive digital landscape. Links Mentioned: unifiedwebdesign.com "The Builders" Podcast: https://www.thebuilders.fm/

Imagine you're at a local networking event, your hand extended, ready to exchange business cards. But instead of a trade, you give your card away without expecting one in return. Strange? Maybe. But according to my recent guest, this simple act of generosity could be the golden key to unlocking unprecedented business growth and genuine relationships. That's what we're delving into today on More Perfect Marketing; it's not about transaction, it's about transformation. In the business world, we often get caught up in the numbers game—leads, conversions, and the bottom line. However, my conversation with Josh Elledge turned that notion on its head. He revealed that the most impactful leaders are those who approach each interaction with an open heart, ready to give without the immediate expectation of receiving. In a landscape brimming with overt sales pitches and insincere networking, Josh's approach refreshes like a cool breeze on a sweltering summer day. We live in an era where connection is currency, but Josh emphasizes that it's the quality, not quantity, of these connections that truly matters. By creating relationships beyond mere transactions, we pave the way for collaborative growth and success. And let's be real, who doesn't want to be that person in someone else's corner—offering insights, connections, and even friendship? Josh's strategy involves a discerning approach to relationships, choosing to invest time where it's most likely to flourish into partnerships that are more than just transactional. But don't be fooled, while it sounds altruistic, and it is, there's a strategic side to this method. By aligning ourselves with key people and offering value upfront, we lay the groundwork for a network that's more akin to a supportive community than a fickle fan base. Josh Elledge is a U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs grow their authority and influence. UpMyInfluence builds 7-figure B2B sales systems with zero paid ads. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. Links Mentioned: Josh Elledge's Website: https://upmyinfluence.com/ "The Go-Giver" by Bob Burg: https://amzn.to/3U0LAlB

When you think of a burger chain, what usually comes to mind? Freshly grilled patties, mouth-watering cheese, and slick marketing tricks, maybe? But what if I told you that one wildly successful burger company chose to spend more on training their staff than on flashy advertising? Today, we explore brand experience—where flipping burgers meets flipping the traditional marketing playbook on its head. It's an important topic for anyone in the marketing world, especially those in the business of pleasing customers and keeping them coming back for more. At the heart of this pivot from conventional advertisement to hands-on training is the idea that what people experience inside your store – or any touch point with your brand – is what they'll remember, talk about, and, most importantly, what will make them come back for seconds. I'm passionate about this because it represents a seismic shift in how we approach marketing: focusing on creating a culture that breathes your brand rather than simply shouting about it. And for this discussion, I'm pleased to welcome Doug Reifschneider. Doug is a seasoned expert in marketing, working closely with clients to sharpen their insights, strategies, and execution. He offers his expertise in various roles including fractional, interim, and project-based, ensuring businesses have access to top-tier marketing leadership when they need it most. His methods are battle-tested across multi-unit businesses and franchises, and his insights come from a wealth of experience and deep-dives into what makes or breaks a customer's experience with a brand. Links Mentioned: https://chiefoutsiders.com

Have you ever heard a story so captivating it felt like you were living it? That's the power of good marketing. In this episode, we explore why crafting a compelling story can make or break your brand. Marketing is an art, blending creativity with strategy to connect with people on a level that goes beyond just features and benefits. I've come to realize it's not just what you sell that matters, it's the story you tell. When our stories align with our audience's values and experiences, magic happens. But, it's also more than just storytelling. It's about creating a bond with consumers and often, introducing a common “villain” for your hero—your customer—to conquer. Many brands still struggle to implement this approach effectively. They either overlook the importance of narrative in their marketing strategy or fail to create authentic stories that resonate with their audience. That's why I brought someone on board who knows how to tell a story that not only captivates but also converts. Our guest is Danielle Harris, a marketing & messaging consultant who teaches coaches and service providers how to attract and sign dream clients by sharing their unique stories in their messaging. She has worked in marketing for over 10 years and believes that for most business owners, their story is their most underutilized asset. Danielle is based in Metro Detroit where she was born and raised. Danielle is known for her love of chocolate and travel. Links Mentioned: drharrisconsulting.com/story

Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations. It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets mistaken for being the most effective, the voice of the customer is often overlooked. Many businesses are so wired into the loop of speculation and assumption that they miss the strong undercurrents of customer sentiment that actually drive sales. We're living in an era where the customer's voice can either crown you as a market leader or blatantly reveal that your "innovative" product is just not cutting it. Customer behavior and their buying journey are more important than ever, and businesses need to adapt by adopting a customer-centric strategy. On this episode, I'm thrilled to explore this topic with Kristin Zhivago, the founder and president of a digital marketing agency, Zhivago Partners, where the bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue. Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer's buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it. She's worked for hundreds of companies and interviewed thousands of their customers. She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity. Kristin has spent her life helping others realize their dreams. Links Mentioned: "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" on Amazon: https://amzn.to/49kgkmT Zhivago Partners website: zhivagopartners.com

Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch? Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback? On today's episode, we discuss the art of creating genuine connections and becoming a person others can't stop talking about – in a good way! The fact is, most of us understand networking and referrals to be integral to business success, but not everyone recognizes that the right way to go about them can make a world of difference. The fine line between a forgettable interaction and one that leaves a memorable impression often comes down to the way we share our expertise and engage in conversations. That's what makes today's talk especially important; it's about transitioning from formulaic pitches to fostering conversations that organically generate interest and lead to referrals. So how do you become truly referable without resorting to aggressive tactics that can turn people off? This is where our guest, Michael Roderick, comes into the picture. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. Links Mentioned: https://www.myreferabilityrater.com

Have you ever stopped to think that perhaps the most effective marketing tool isn't some flashy new ad platform or a viral social media campaign, but something much simpler and inherently human? On this episode of More Perfect Marketing, we're diving into a proven approach that makes your marketing truly resonate. Specifically, we're tapping into fundamental human connections which can turn a struggling campaign into a staggering success. This strategy is built on a solid, unalterable foundation: identifying and solving a real problem that your target market faces. It's about going beyond just selling a product or service but fulfilling an actual need. When you do that, your product practically markets itself because you're providing genuine solutions to your audience. Now, think about the last time you bought something because a friend recommended it. Customer reviews and testimonials hold immense power—because we see our needs reflected in the stories of others. These stories connect us, and these connections drive buying decisions. It's like forming a community around your brand where every satisfied customer is a beacon drawing others toward you. In our constant attempts to grab customer attention, we shouldn't forget that at the core of effective marketing lie principles that remain unchanged regardless of technology or platform shifts. Meta and Google may change their algorithms, but our fundamental approach to reaching people at a human level remains constant. Enter my guest, John Chan, a marketing master who stands out in a crowded field. He runs 2x Growth Agency, a performance marketing agency specializing in E-Commerce and Direct to Consumer brands. His agency plays a role in nurturing the entire customer journey, from stirring initial interest with paid search campaigns to building lasting relationships through email marketing retention. He's not just in it for the quick conversion; he's all about building a base of loyal, returning customers. Born in Hong Kong and raised in Vancouver, John dropped out of university at the age of 19 to start his own web design consultancy. Since then, he has worked for several prestigious companies, including UBC and Basecamp, before co-founding 2x Growth Agency. The agency specializes in helping e-commerce and DTC brands grow and scale with paid ads and ad creative development. Under John's leadership, 2x Growth Agency has managed over $6M of ad spend and helped generate over $30M in revenue for their clients. Links Mentioned: https://2x.agency/

Have you ever received an email so gripping that you felt compelled to read every word, only to realize it was a beautifully crafted proposition from a master marketer? That's the persuasive art of email writing. And it's an essential tool for entrepreneurs and business owners looking to connect and convert with an inbox-bound audience. While some treat email marketing as a dull chore, savvy marketers like John Bejakovic dance across the keys like Fred Astaire on the dance floor, turning the mundane into magic—enchanting readers with every click. John Bejakovic is an email conjurer who's mastered the art of blending pop culture, storytelling, and valuable insights into a form that leave readers yearning for more. His strategic and intentional approach has proven successful in various sectors, from healthcare professionals to real estate magnates, all with the consistent thread of engaging content. John is an architect of trust. He understands that like any great relationship, the connection with your audience takes time, a pinch of personality, and heaps of consistency. Whether it's an anecdote about the trials of teaching his cat to use a human toilet or the latest victories in a client's business, he knows value and personality drive readership. So why should we care about integrating storytelling into our emails? Because stories aren't just for bedtime. They're the fabric of human connection—a timeless tool that turns facts and features into emotions and experiences. By weaving narratives with valuable content into your own emails, you can build a platform where your expertise can shine.  Making money is the end game, but understanding your audience's needs and constantly testing your approach is the nuanced strategy we discuss in this episode. And if you'd like to receive a daily dose of John's insights directly in your inbox, register for his emails at bejakovic.com

Marketing is not just about creativity but the strategic use of data and information. It's not enough to have an eye-catching campaign; today's marketers need the keys to the kingdom—understanding who their customers are, what they want, and how best to deliver it. But there lies the rub: in an age where privacy is prized, how do we obtain this precious data without pushing our customers away? This conundrum is at the heart of why understanding your customer's journey, and the data that illuminates it, is such an essential facet of the marketing landscape. It's a topic that's always hot on my mind as the host of More Perfect Marketing, and it's one I took a deep dive into with my latest guest, Chris Rodriguez. In our chat, we peeled back the layers of modern marketing challenges, from navigating personal privacy concerns to leveraging the full power of data analytics without alienating the very audience we aim to charm. Chris's insights were like a beacon in the often murky waters of data tracking and utilization; he shared his perspective on the evolving need for back-end information in B2B marketing, the art of capturing data from personas who guard their information like a treasure, and the journey towards less invasive, yet effective, data extraction techniques. Email nurturing, segmentation, and contextual messaging emerged as the stars in Chris's strategy for gathering data without the user's direct input. It's about respecting the audience's boundaries while creatively engaging them in a way that feels personal and unobtrusive. This approach doesn't just meet the end goal of data collection; it enhances the user experience, ensuring that marketers walk the tightrope between useful and bothersome with grace. Chris carries with him not just knowledge, but a palpable passion for uncovering the right answers in marketing through systematic, data-driven processes. He's a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (

Are we truly making connections, or are we just chasing likes? These days thumbs-ups and heart emojis try to pass for meaningful interactions, but it's high time we take a step back and look at the real impact our digital habits are having – not just on our businesses, but on our well-being and the fabric of society itself. Mere existence on social media shouldn't be mistaken for a vibrant presence,. When was the last time you found yourself in a crowded room, yet everyone seemed miles apart, their gazes locked onto their glowing screens? Our guest, Katie Brinkley, a savvy social media strategist is no stranger to this modern malaise. She's noticed a trend that many of us can't help but relate to – that people are increasingly absorbed in their phones, missing out on the beauty of real-life interactions. Imagine a modern-day Charlie Chaplin, struggling with machines churning out content; it's intriguing yet ultimately hollow without a touch of human flair. It's like a diner serving dishes around the clock to patrons who've long lost their appetite; businesses relentlessly churn out content, often without savoring the rich relationships they could be cultivating. Katie brings a refreshing perspective to the table, encouraging listeners to be intentional and to truly know their audience when diving into the social media smorgasbord. The golden age of radio imparted stories and built a sense of community with voices that reached into homes, shaping a shared culture. Social platforms promised a similar renaissance, a chance to connect beyond physical limits. Katie suggests her "four post strategy" for engaging different audiences. It's an elegant dance between creating awareness, elaborating ideas, and providing tailored content. Each step is designed to resonate with the right audience segment, rather than a one-size-fits-all approach. Consider AI, Web 3, and future-proofing your business – it's like the dawn of television, birthing an era of entertainment while rendering the dominant radio star a nostalgic presence. Severing ties with the algorithm masters, Katie emphasizes the promising landscape of decentralized platforms like Discord, where creators and entrepreneurs can orchestrate their relationship instead of simply playing along to someone else's tune. A 19-year social media veteran, Katie Brinkley helps brands of all sizes grow their audiences and revenue through strategic digital marketing. She has developed proven growth strategies that attract ideal followers and generate inbound leads with minimal weekly effort. Katie has created social media programs for major brands like AT&T and DirecTV. She now focuses on implementing done-for-you social media marketing for small businesses seeking bottom-line results. With a background in journalism, Katie brings a unique ability to leverage client stories and maximize reach, engagement and ROI through strategic social media. She enables brands to build powerful digital presences that drive measurable business growth Links Mentioned: The Social Shift Book - https://katiebrinkley.com/book Four Post Strategy - https://katiebrinkley.com/post-planner-entrepreneur 31 Day Content Planner - https://katiebrinkley.com/content-calendar

Have you ever felt like the conventional job path just wasn't for you? Many of us dream of taking control of our destinies, yet the leap from stable employment to the world of startups is a towering one. For some, like today's guest, Tiago Faria, it was a leap worth taking, navigating the tumultuous waters of entrepreneurship with a mindset far removed from the standard corporate playbook. The heart of business isn't about intricate corporate strategies or endless streams of new customers. It's about the simple concept of connection – understanding people, their problems, and creating offers that resonate deeply. For startups and small businesses, this realization is not just important, it's a lifeline to sustainability and success. In this episode, we're diving into the essence of what makes a marketing strategy not just good, but truly great. It's not about using the latest marketing fad or the flashiest digital tools; it's about going back to basics, about relationships, clear communication, and understanding the needs and pain points of your customers to create offers they can't resist. Far from the glitzy world of big corporations, Tiago cut his teeth in marketing with none other than Google. However, he quickly realized that his true calling lay elsewhere – in an environment where he could craft more personal, direct, and emotionally resonant marketing strategies. Through our discussion, Tiago delves into the importance of interviewing old clients to refine new offers, leveraging referrals, and understanding the differences in consumer behavior across various cultures – from his home turf in Portugal to the broader European landscape and beyond. His insights into the health industry and targeting high-ticket clients with simple strategies are a masterclass in effective marketing. Links Mentioned: tiagofaria.pt

Let's face it, marketing isn't just about coming up with snazzy slogans or eye-catching ads. It's about knowing your customer's journey from A to Z. As simple as the twist dance once was on the dance floor, understanding this path can be tricky. But it's this knowledge that keeps customers coming back, rather than a one-and-done deal. It's common sense seasoned with strategy, the type you'd nod to in a marketing version of "That's What I Like About You." In an engaging conversation packed with practical insights, Zhe Scott dives into the heart of marketing with the precision of a seasoned pro, stressing the importance of aligning with the buyer's journey. She champions the use of AI as a powerful tool but warns against over-relying on it — a call for thoughtfulness in an age where tech seems to promise shortcuts for everything. Zhe's take on marketing is straightforward: it should drive sales, not just buzz. Rather than ensnaring customers in marketing gimmicks, her approach is to build lasting relationships through consistent, trustworthy messaging. It's about getting the basics right, like a well-crafted cocktail that doesn't rely on extravagant garnishes to be memorable. Zhe is an MIT Alum, an accomplished entrepreneur, and a driving force behind The SEO Queen. Her digital marketing expertise has generated over $250 million in revenue for clients. She is also winner of the MIT Albert G Hill Prize. Links Mentioned: theseoqueen.com

In our latest podcast episode of More Perfect Marketing, we had the pleasure of hosting the insightful James I. Bond to unravel the enigmatic world of brain triggers in marketing. Throughout the episode, James shared captivating stories and valuable insights that are sure to transform your approach to marketing and sales. James delved into the concept of trigger words and their profound impact on engaging audiences. He discussed the significance of tribal alignment in advertising, exemplifying how identifying the ideal client can lead to remarkable marketing success stories - including a shipping company's sales boost and a finance program tailored to a specific demographic. The conversation also touched on trigger events and the opportune moments when someone becomes a hot prospect in marketing. Through real-world anecdotes, James emphasized the power of asking questions and understanding clients' needs to tailor sales pitches effectively. A particularly fascinating portion of the episode revolved around the influence of metaphors, memorable names, and humor in engaging with audiences. James shared captivating stories, illustrating how these elements can significantly impact marketing campaigns and sales interactions. We were also treated to an exclusive look at James I. Bond's book "Brain Glue," which uncovers the secrets of making selling easier by creating stickiness and retention of ideas. If you want to explore the world of brain triggers, metaphors, and emotional selling, this podcast episode is a must-listen. James I. Bond's expertise will undoubtedly inspire and guide you in your marketing endeavors. Tune in to this episode on our podcast platform to learn from James I. Bond's wealth of knowledge and enrich your marketing expertise. Links Mentioned: YesBrainGlue.com

Get ready for an enlightening conversation with Joel Klettke, a prominent case study specialist. In this episode, Joel unravels the numerous intricacies of creating effective case studies and how they hold the power to transform your marketing game. Joel shares invaluable insights on streamlining complex issues through the practical resources available on case study buddy.com, ranging from blogs to vlogs. He delves into the concept of utilizing case studies not just as testimonials, but as compelling narratives that drive success and create emotional connections with your audience. From identifying business goals to fast-tracking the production process, Joel offers a comprehensive guide to harnessing the true potential of case studies in your marketing endeavors. The podcast also unpacks the significance of tailoring case studies to different stages of the buyer's journey, utilizing customer voices, and creating a culture around case studies within your business. Listen to this latest episode to discover how you can leverage case studies to enhance your marketing strategy and build stronger, more meaningful connections with your audience. If you're a marketer looking to elevate your approach and reap the rewards of innovative storytelling, this episode is a must-listen. Links Mentioned: https://www.casestudybuddy.com/newsletter-sign-up

David Baer sits down with Robert Brill, the insightful founder of Brill Media, to discuss the key factors that make advertising truly effective. From the significance of client feedback to the evolution of media buying, this episode is packed with valuable insights for anyone looking to optimize their marketing efforts. Robert Brill, a seasoned expert with over 20 years of experience in media buying and advertising, emphasizes the importance of testing creative elements to drive sales and understand customer preferences. He delves into the significance of varying advertising tactics to resonate with different consumer segments and discusses the evolution of measurable success through data analytics. Moreover, Robert and David highlight the benefits of the "always on" approach in advertising, underscoring the necessity of continuous fine-tuning to create a stronger business and achieve a better product-market fit. Are you looking to make the most of your advertising budget? Robert mentions a monthly creative testing framework designed to help you find the best-performing ads, enabling you to continuously optimize your efforts for the utmost impact. Whether you're just starting with a modest budget or are ready to scale up to a significant investment, Brill Media caters to businesses and agencies of all sizes, specializing in media buying services for industries seeking leads or sales. Links Mentioned: https://brillmedia.co

A professional figure-outer, Jeff Brown has built solutions for business owners and entrepreneurs for nearly two decades. He is a relentless and passionate marketer, manager, bubble blower, trainer, author, traveller, speaker, paper football champion, creator, butterfly farmer, and motivator. If he can't do what you need, he can introduce you to someone who can. Key takeaways for the episode: 1. Customized Marketing Solutions: Jeff Brown emphasizes the importance of tailoring marketing packages to meet individual client needs, recognizing that every client has different expectations. However, David Baer notes the validity of sometimes employing cookie-cutter solutions, reflecting the diverse approaches in marketing. 2. The Power of Preparation and Research: Jeff highlights the significance of in-depth preparation, research, and understanding the customer in order to offer solutions that address customer needs. Their talk underlines the value of storytelling and understanding customer needs, emphasizing the essential role of these elements in marketing. 3. Accessible Marketing Regardless of Budget: Jeff Brown points out the accessibility of marketing, stressing that free tools and content platforms are available regardless of budget. Despite the need for strategic planning in marketing, the conversation reflects the common fear of putting oneself out there, and how this can hindrance progress. Listen to the full episode to gain valuable marketing insights from Jeff Brown's journey and his company, Box 6 Marketing. If you're ready to explore the world of marketing and business development, this episode is a must-listen! Visit box6marketing.com/about-you/ to get connected with Box 6 Marketing and enhance your marketing journey.

In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content creation. Join us as we uncover Hoff's innovative strategies, including the "My Change Machine" tool, and learn about his mission to influence conscious living through hemp. In this episode, Tyler delves into the world of hemp marketing and the challenges and opportunities that come with it. Here are 3 key takeaways from the conversation: 1. Press releases and media outreach can serve as powerful tools for building authority and obtaining free marketing. 2. Tailoring marketing approaches based on each client's preferences and the audience they want to attract is crucial for success. 3. Despite limitations in advertising hemp-related products on online platforms, organic methods like SEO, word-of-mouth, and social media content creation can be highly effective strategies. Tune in to gain insights into the evolving perceptions of the hemp industry and the innovative marketing strategies being employed to promote sustainability-focused businesses. Don't miss this enlightening discussion on how marketing can create positive change in the world. Subscribe to More Perfect Marketing for more thought-provoking content! Links Mentioned: hempaware.com