Podcasts about china skinny

The founder and managing director of China Skinny on what Kiwi exporters need to do to stand out in China's “incredibly diverse” market and how China's technology influences how consumers purchase food.See omnystudio.com/listener for privacy information.

We catch up with the founder and managing director of Shanghai-based China Skinny, one of China's best-known marketing, research and digital agencies. He looks at how the Chinese market is going, whether it will recover, and what it means for New Zealand exporters.See omnystudio.com/listener for privacy information.

Mark Tanner knows what people in China are consuming. He's the founder of China Skinny, a market research company based in Shanghai.

Prime Minister Chris Hipkins met with Chinese Premier Li Qiang yesterday as his trip to the country continues. Chinese politicians are touting a strong and long-lasting friendship between the two nations. Mr Hipkins has been discussing economic challenges and opportunities with Chinese leaders. Mark Tanner is the managing director of China Skinny, a marketing, research and digital agency based in Shanghai. Mark Tanner spoke to Ingrid Hipkiss.

At Yu Gardens, a popular Shanghai tourist spot, visitors are doing a bit of Chinese New Year shopping and taking in the sights.Even with face masks, health codes and temperature checks, the atmosphere here is festive, with red lanterns, red door posters — red everything.Huang Yun, who sells New Year’s decorations at an open-air market here, says it’s nowhere near as crowded as in years past.“In a normal year, you’d really have to push to get through the crowds. I think tourists are down by two-thirds this year.”Huang Yun, Shanghai vendor“In a normal year, you’d really have to push to get through the crowds,” she said. “I think tourists are down by two-thirds this year.”Related: Wary of coronavirus vaccines, some Chinese citizens are ‘opting out’ Although China has been successful at curbing COVID-19 — locking down cities, building quarantine centers, disinfecting streets and conducting mass testing, and has reported fewer than 5,000 deaths from the virus — few are taking chances this holiday season.Chinese New Year fell on Feb. 12 this year, and the country’s 40-day holiday travel season is considered the largest human migration in the world. But this year, travel is down by half as millions of people decided to celebrate the holiday in place. The government hasn’t actually forbidden travel this year, but they’re strongly discouraging it.Zhang Ke said he and his colleagues decided to play it safe.Usually, he would be heading home to see his family in Shanxi province at this time of year.“I wanted to go, but because of the ongoing pandemic, we’ve been told to stay in Shanghai," he said. “So, I’ll keep working; the pay is double.”Related: One year after lockdown, Wuhan volunteers say the pandemic transformed their livesTraveling home to be with family during the holiday is the one time many people here get to see their children or elderly family members. Many schools and workplaces have suggested people not travel unless necessary. Some cities even offered small financial incentives to stay put.“We decided not to go because we didn’t want to trouble our families. We’d have to do a COVID-19 test and quarantine; it just seemed too much of a bother.”Zhang Ke, Shanghai resident“We decided not to go because we didn’t want to trouble our families,” he said. “We’d have to do a COVID-19 test and quarantine; it just seemed too much of a bother.”People are still finding ways to celebrate, though — with video calls to family members, feasts with nearby friends and sending cash gifts by phone. The Chinese government hasn’t actually forbidden holiday travel this year, but they’re strongly discouraging it. So, many people are staying put and finding other ways to celebrate the Chinese New Year — like with red decorations and the like sold in Shanghai. Credit: Rebecca Kanthor/The World  Tracy Dai works at China Skinny, a Shanghai marketing research firm. She says advertisers switched up their ad campaigns, too.“A lot of brands are really taking Chinese New Year and homesickness for the marketing of their brands,” she said.Instead of showing the usual teary family reunions, the theme this year is being apart.Related: Wuhan — China’s punk capital — slowly returns to its indie music sceneDai also chose not to travel this year, although her home village is just three hours away by high-speed train. This is her first time spending the holiday without her family. She says that the risk of the virus is partly just an excuse.“I'm already in my 30s and I haven't been married yet,” she said. “Every single time when you go back my mom was fine, but like, my grandparents they were just pushing me so much.”She’s celebrating this year with friends, sharing foods from their hometowns, drinking and playing board games. Most are single like her.But she said memories from last year’s lockdown and the rise in COVID-19 cases in places like Shanghai and Hebei in the past month are also playing into people’s decision not to travel.“We were worried about, ‘Oh, if I travel back home right now, what happens if things get worse?’ I get locked down in my own hometown and I can't get back to the city to work. So, that's one of the little concerns as well.”Tracy Dai, Shanghai resident“We were worried about, ‘Oh, if I travel back home right now, what happens if things get worse?’ I get locked down in my own hometown and I can't get back to the city to work. So, that's one of the little concerns as well.”Still, some people are cautiously venturing out.Related: Revisiting Wuhan a year after the coronavirus hit the city Yashu Zhang and her mother debated canceling their plans to take a 16-hour trip to their home village in Hunan province but in the end, they decided to go.“I was a little bit concerned with how the people in my mom’s hometown would think about this.”Her relatives told her that even though both Shanghai and Hunan are considered low-risk areas, the local government was warning it might require a 14-day quarantine and COVID-19 tests every seven days. Once they arrived though, things were not as strict.“We just went to the local neighborhood residential committee. We went to register, put down our names, show our test report and that was it. No one told us, ‘Don’t walk around, don’t visit your relatives.’ There was nothing like that.”Zhang says that people’s decision to travel or not was less about the risk of COVID-19 than it was about unpredictable policies made by local governments terrified of an outbreak.“There’s nothing too specified or very clear, so everybody is trying to understand the real policy.”

In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China's L'Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week's Q3 Market Trends call (link available through Dec. 9) with BigOne Lab's Mengyao Ren. Yatsen recently listed on the NYSE, and it's got a nearly $12 billion market cap. Listen and follow along with us as we explore Yatsen's founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We'll also talk about how the company's various tactics speak to the evolution of China's content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny. Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we'll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.

In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap. Listen and follow along with us as we explore Yatsen’s founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We’ll also talk about how the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny. Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.

In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap. Listen and follow along with us as we explore Yatsen’s founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We’ll also talk about how the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny. Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com. Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.

Just like in the US, TikTok in China is full of funny videos, odd challenges and its own brand of stars. Farmers are some of the most unlikely social media stars here, and they’re using their fame to sell their produce.“It’s almost a more modern take on the old TV shopping.”Mark Tanner, founder of China Skinny“It’s almost a more modern take on the old TV shopping,” said Mark Tanner, the founder of China Skinny, a marketing research agency based in Shanghai.Related: Racism against African Americans in China escalates amid coronavirusIn one video on TikTok, a farmer who goes by the name Northern Big Sis sits in her greenhouse and takes giant bites of the raw vegetables she grows on her farm. All of her videos are variations on this theme: She chomps her way through onions, garlic and other vegetables. The videos are strangely addictive. Viewers keep swiping just to find out what vegetables she’ll eat next.A button above the video lets viewers buy the produce she’s marketing without even leaving the TikTok app, and in record time, boxes of fruit and vegetables are delivered straight to your doorstep.Livestreaming is big business in China, and with everyone stuck at home earlier this year because of the coronavirus pandemic, companies large and small had a captive audience. Tanner said there was a 730% rise in brand livestreaming in February alone.“It was already rising quite quickly; all of a sudden, with COVID [-19], it has just gone gangbusters,” he said.He’s been surprised at how much of a hit the farmers have been. Millions of viewers tune in to watch them sell their produce.“So, you're getting a large number of these farmers that have all of a sudden become minicelebrities.”Mark Tanner, founder of China Skinny“So, you're getting a large number of these farmers that have all of a sudden become minicelebrities.”Related: Millennials in China reexamine their spending habits as economy recoversPart of the appeal for Chinese urbanites is a peek into life in the countryside. But the promise of a bargain is also a draw.“Chinese consumers, like any consumers, they love a deal. So, they're getting this deal, and they're getting entertained at the same time; so, it’s been incredibly popular.”Some farmers are getting creative in how they hawk their wares.One group of young farmers has a captive audience for their farming fashion shows on TikTok and Kuaishou, another livestreaming app. In each video, the Four Country Treasures, as they are known, strut down a red carpet laid out in the middle of a field in rural Guangxi Province, clothed in nothing but the food they sell. Garlic strands, bamboo leaves, handmade noodles, strings of chives and hot peppers — make for some silly and mouthwatering outfits. Accompanied by a laugh track and sound effects, the videos are fun to watch, and the products they’re selling are clickable — one day it's homemade pickled turnips, the next day, fresh mangoes.This new sales approach has helped a lot of farmers hit hard by the COVID-19 lockdown. That includes Yang Qin Feng who runs the 16-acre Mi Le family farm on the outskirts of Shanghai. His first attempt at livestreaming included a cooking demonstration on a makeshift stove in the middle of a field.Yang says he wants to teach shoppers about where their food comes from.“Livestreaming is a little bit like selling at the farmers’ market. Shoppers can communicate with us and see how we harvest, they can ask questions and we can answer. That way, the customers can see for themselves and they’re more likely to buy.”Yang Qin Feng, Mi Le family farm“Livestreaming is a little bit like selling at the farmers’ market,” he said. “Shoppers can communicate with us and see how we harvest, they can ask questions and we can answer. That way, the customers can see for themselves and they’re more likely to buy.”Related: China sends new message about centuries-old chopstick traditionYang’s broadcast worked on Rong Wei, a shopper who lives in the center of Shanghai. She was fascinated to learn how Manchurian wild rice, known as jiaobai, actually grows and she wound up buying some — along with eggs and chicken to give to her friends.“Watching him explain his farming process made us want to eat the crops,” she said. “The jiaobai looked delicious. There was a bit of educational value, too.”So, will growers around the world take up livestreaming like Chinese farmers have? Tanner thinks their success can’t be easily replicated.Related: Canadian activists say they’re being targeted by China“Chinese people are much more engaged with digital and particularly e-commerce, and they adopt new technologies faster than anyone, and they also have incredibly well-integrated payment systems,” he said.It’s unlikely this trend will catch on in the West with quite the same speed. But in China, farmers have already become influencers. 

Today we're chatting Chinese consumers and who better to hear it from than Mark Tanner the managing Director of China Skinny. China Skinny are the worlds most read weekly newsletter about marketing to Chinese consumers. We chat about everything from the here and now, to some of the opportunities for Australian exporters. You'll be re-assured that Mark believes that the mid term looks positive for Australia. The way we've handled Covid actually reassures that our systems and processes work. Backing our 'clean green image' is one of trust & transparency. Covid has opened up some new habits, new markets with access to more regions of China with the increased use of e-commerce. Activities like cooking at home has risen so how can we accommodate these new behaviours with Australian food and beverage products? You can get in follow China Skinny and Mark Tanner via his website (www.chinaskinny.com) & weekly newsletter. We'd love for you to submit any questions @Humansofagriculture_ or reach out to me @ oli@humansofagriculture.com --- Send in a voice message: https://anchor.fm/humans-of-agriculture/message

Lexie Comstock is the Founder of Strictly Cookies, and we've known each other now for over four years. I thought I knew all about her when we sat down for our conversation. But just like an unexpectedly under-baked cookie, Lexie's story was notable for being surprisingly raw in parts. I was amazed to hear what she had been through in the early days of setting up her cookie empire, and inspired by her continued positivity. I apologise in advance for the parts of this interview which make you want to jump up and raid your cupboards for sweet treats. You have been warned. Lexie Comstock's object: The packaging from the first food mixer used at Strictly Cookies. Lexie Comstock's favourite WeChat sticker: The hula-dancing rabbit. (Add @oscar10877 on WeChat to join the Group and see the original sticker) Lexie Comstock: Her dog Mario, watching while we recorded this episode. Lexie Comstock: More gratuitous photos with Mario. Lexie Comstock: Some of the cookie flavour combinations she mentions in our chat. From left to right: Matcha and Marzipan; Chestnut and Sichuan Pepper; Yangmei and Coconut. One of Lexie Comstock's favourite China facts: The concept of Panda Diplomacy. Another one of Lexie Comstock's favourite China facts: Shanghai's new recycling rules. Lexie Comstock's favourite word or phrase in Chinese: 吃饭了吗? (Chīfànle ma? - Have you eaten? / Hello). If Lexie Comstock left China, she would miss.... 煎饼 (Jiānbing - savoury pancakes). Lexie Comstock's favourite place to hang out: the monthly costume parties at her friend Adam's apartment. Lexie Comstock's best purchase in China: Her inflatable bathtub. Lexie Comstock' favourite China-related information source: China Skinny. Lexie Comstock's selfie with Oscar.

Lexie Comstock is the Founder of Strictly Cookies, and we've known each other now for over four years. I thought I knew all about her when we sat down for our conversation. But just like an unexpectedly under-baked cookie, Lexie's story was notable for being surprisingly raw in parts. I was amazed to hear what she had been through in the early days of setting up her cookie empire, and inspired by her continued positivity. I apologise in advance for the parts of this interview which make you want to jump up and raid your cupboards for sweet treats. You have been warned. Lexie Comstock's object: The packaging from the first food mixer used at Strictly Cookies. Lexie Comstock's favourite WeChat sticker: The hula-dancing rabbit. (Add @oscar10877 on WeChat to join the Group and see the original sticker) Lexie Comstock: Her dog Mario, watching while we recorded this episode. Lexie Comstock: More gratuitous photos with Mario. Lexie Comstock: Some of the cookie flavour combinations she mentions in our chat. From left to right: Matcha and Marzipan; Chestnut and Sichuan Pepper; Yangmei and Coconut. One of Lexie Comstock's favourite China facts: The concept of Panda Diplomacy. Another one of Lexie Comstock's favourite China facts: Shanghai's new recycling rules. Lexie Comstock's favourite word or phrase in Chinese: 吃饭了吗? (Chīfànle ma? - Have you eaten? / Hello). If Lexie Comstock left China, she would miss.... 煎饼 (Jiānbing - savoury pancakes). Lexie Comstock's favourite place to hang out: the monthly costume parties at her friend Adam's apartment. Lexie Comstock's best purchase in China: Her inflatable bathtub. Lexie Comstock' favourite China-related information source: China Skinny. Lexie Comstock's selfie with Oscar.

Lexie Comstock is the Founder of Strictly Cookies, and we've known each other now for over four years. I thought I knew all about her when we sat down for our conversation. But just like an unexpectedly under-baked cookie, Lexie's story was notable for being surprisingly raw in parts. I was amazed to hear what she had been through in the early days of setting up her cookie empire, and inspired by her continued positivity. I apologise in advance for the parts of this interview which make you want to jump up and raid your cupboards for sweet treats. You have been warned. Lexie Comstock's object: The packaging from the first food mixer used at Strictly Cookies. Lexie Comstock's favourite WeChat sticker: The hula-dancing rabbit. (Add @oscar10877 on WeChat to join the Group and see the original sticker) Lexie Comstock: Her dog Mario, watching while we recorded this episode. Lexie Comstock: More gratuitous photos with Mario. Lexie Comstock: Some of the cookie flavour combinations she mentions in our chat. From left to right: Matcha and Marzipan; Chestnut and Sichuan Pepper; Yangmei and Coconut. One of Lexie Comstock's favourite China facts: The concept of Panda Diplomacy. Another one of Lexie Comstock's favourite China facts: Shanghai's new recycling rules. Lexie Comstock's favourite word or phrase in Chinese: 吃饭了吗? (Chīfànle ma? - Have you eaten? / Hello). If Lexie Comstock left China, she would miss.... 煎饼 (Jiānbing - savoury pancakes). Lexie Comstock's favourite place to hang out: the monthly costume parties at her friend Adam's apartment. Lexie Comstock's best purchase in China: Her inflatable bathtub. Lexie Comstock' favourite China-related information source: China Skinny. Lexie Comstock's selfie with Oscar.

To kick off the new year on the podcast, we catch up with Mark Tanner from the Shanghai based marketing and research agency China Skinny to unpack some of the prevailing themes in consumption in China and Chinese culture in general. We look at the work China Skinny does at breaking down Chinese target audiences by generation, region and purchasing habits. We discuss the Chinese governments ability to influence the Chinese consumer as well as the increasing competitiveness of local Chinese brands. We also look at some of the notable cultural faux pas of foreign brands in China and what trends to look out for in the coming years.

Our next panel is probably the most crucial in any element of business and that is your consumer – your client – your customer. Without, you have no operation or purpose. Our next panel members bring sound advice, speak from their own experiences and represent some of the booming industries.   Knowing the Chinese customer / consumer Discover the latest trends in Chinese consumer behaviour Find out where your customers are and how to reach them. Learn how markets differ between regions and cities.   John Lord AM FAICD, Chairman, Huawei Australia John has been Chairman of Huawei Technologies (Australia) Pty Ltd since 2011, is Chairman of the Victorian Veterans Council and is a member of the Victorian Government’s Ministerial Corrections Advisory Committee.  Mark Tanner, Founder and Managing Director China Skinny Mark Tanner is the founder and managing director of Shanghai-based China Skinny. He has provided China market growth strategies and research to over 150 brands across 22 categories including IKEA, IHG, Colgate, Reckitt Benckiser and Tourism Malaysia.   Simon Henry, Founder, UWAI.com Simon is the Founder of UWAI.com, a simple tool to help local businesses reach the world’s largest and most affluent tourist market: the outbound Chinese .   Julian Sallabank, Group Chief Executive Officer The Clarius Group Julian Sallabank became Group Chief Executive Officer of the Clarius Group (trading as Ignite in Australia and Lloyd Morgan in China) in Dec ember 2016, one of Australia’s largest listed (ASX:CND) specialist recruitment, on demand and people services organisations and the largest Australian owned Chinese specialist recruitment firm.  

Mr Mark Tanner, Founder and Managing Director of China Skinny, who has come to China for a long time and has helped many fellow foreign businesses entering into this dynamic yet drastically different market through tailored localisation and market insight researching assistance, joined us on the show this time. Mark talked about the importance of localising the market entry strategy for tapping the China market using vivid examples. For more information on China Skinny's work and market insights, visit .

Mr Mark Tanner, Founder and Managing Director of China Skinny, who has come to China for a long time and has helped many fellow foreign businesses entering into this dynamic yet drastically different market through tailored localisation and market insight researching assistance, joined us on the show this time. Mark talked about the importance of localising the market entry strategy for tapping the China market using vivid examples. For more information on China Skinny's work and market insights, visit .

In this episode we’re joined by Mark Tanner, founder and managing director of China Skinny, a marketing, research, and strategy company. We talk to Mark about trends in China today, the importance of using city-specific marketing strategies, and how technology is shaping sales in China.