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The Forbes Factor - Your Secret to health, wealth & happiness!
Today's Forbes Factor Broadcast features an enlightening conversation between Forbes Riley and Jill Lublin, both successful entrepreneurs, offering valuable insights on publicity, networking and being heard! Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Bootcamp, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. By discussing Jill's experience, the podcast offers valuable insights on how to adapt to create your own publicity and succeed in today's competitive landscape. Jill also leads a conscious kindness community. Visit publicitycrashcourse.com/freegift and jilllublin.com Don't miss this episode!
The Forbes Factor - Your Secret to health, wealth & happiness!
Today's Forbes Factor Broadcast features an enlightening conversation between Forbes Riley and Jill Lublin, both successful entrepreneurs, offering valuable insights on publicity, networking and being heard! Jill Lublin is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Bootcamp, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. By discussing Jill's experience, the podcast offers valuable insights on how to adapt to create your own publicity and succeed in today's competitive landscape. Jill also leads a conscious kindness community. Visit publicitycrashcourse.com/freegift and jilllublin.com Don't miss this episode!
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness & Referrals. She has been praised as a modern-day Dale Carnegie of Radical Influence. She is the author of 4 Best Selling books including Get Noticed…Get Referrals and co-author of Guerrilla Publicity with Jay Conrad Levinson of Guerilla Marketing fame, and Networking Magic. She is a master strategist on how to position your business for more profitability & visibility in the marketplace. She is CEO of a strategic consulting firm & has over a quarter a century of experience working with over 100,000 people as well as media from around the world. In this interview you will learn: -How effectively can people with big dreams rather than big bankrolls do their own PR -What are some free or low cost PR strategies that the average overwhelmed Solopreneur or small business can implement pretty easily - How to get on major TV Talk Show or Radio Shows without your own publicist -What radical influence is. -Her thoughts on mastering Social Media If you ever wanted to shine in the spotlight and be recognized and featured for your unique talents and hard work, this is one of the most important podcasts you will ever listen to. Learn more about your ad choices. Visit megaphone.fm/adchoices
Find out how to let people know what you do and that you exist Learn how to have that staying and authority giving power in your business and industry Discover the visibility-building activities that will put your message out there to be heard and seen Resources/Links: Get your FREE gifts from Jill, an action guide, and Publicity Masterclass where you get to be live and interactive with her getting your questions answered. Click here: http://publicitycrashcourse.com/freegift Summary Do you want to reach the right people and let them know what you do? Are you on point with the message you put out there and get people to notice what you do? Have you thought of ways to increase visibility and awareness of what you do? Jill Lublin has 25 years of experience as a publicity strategist and has authored four bestsellers including Get Noticed…Get Referrals and her last book, Profit of Kindness. She also helps authors to create book deals with major publishers and agents. In this episode, Jill shares how you can magnetize, multiply, and monetize yourself with visibility-building strategies and communicate messages that resonate with the people that you care to serve. Check out these episode highlights: 01:26 – Jill's ideal client: My ideal clients are consultants, coaches, speakers, authors, and then what I might call service providers. 01:47 -The problem she helps solve: The problem really is, how do you get visibility? You know, you have to let people know you exist. 02:30 – Symptoms of her clients' problem: Well, the question is, could you use more clients? Could you use more people to know about you? And by the way, the answer to that one is always yes, even with your clients whose base is full. That's a great time to be doing publicity letting people know you exist. 03:33 – Mistakes her clients commit before reaching out to her: Well, a couple of things assuming social media is the answer. Not, you know, number one, people sometimes aren't reading your stuff. And it's only a blip. I think that not even thinking about publicity, maybe needs to be part or maybe being afraid of it, taking four steps toward it. 04:53 – Jill's Valuable Free Action (VFA): One thing is, Google Alerts. I want you to put your name in it because you're an expert. Let's say you're a leadership coach; put in the word leadership. What this does is immediately literally tells you what Google's searching for. 06:07 – Jill's Valuable Free Resource (VFA): Check this out for a FREE action guide and publicity masterclass with Jill: http://publicitycrashcourse.com/freegift 06:07 – Q: What is a good first step to take? A: And the good first step to take is to focus on your message. What are you saying when people say, what do you do? Tweetable Takeaways from this Episode: “The wonderful thing about publicity is that it magnetizes people to you, multiplies you, and monetizes you.” -Jill LublinClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the little sunshine coast in Queensland, Australia, joined today by Jill Lublin. Jill, very warm, got it from down under. Where are you hanging out? Jill Lublin 0:22 Well, I'm in your sister city to Sydney, I live in San Francisco, California, Tom Poland 0:27 Sydney to San Fran, trust that little pond. Jill Lublin 0:32 Yes. Tom Poland 0:32 Pacific. It's a long haul, that flight. If you don't know Jill, she's got 25 years of experience, count them. As a publicity strategist, which means, she not only looks at the big picture of how you can get promoted, but she'll help with the execution of the tactics, as well. She's authored not one best seller but four bestsellers, including Get Noticed…Get Referrals. And the last blast book was Profit of Kindness. Fascinating. She also helps authors to create book deals with major publishers and agents. Is there anything else she can't do? Let's find out. Jill, very warm welcome! Our subject today is publicity, so you get seen. Let's kick off with question number one, seven minutes starts now. Who's your ideal client? Jill Lublin 1:26 My ideal clients are consultants, coaches, speakers, authors, and then what I might call service providers. You can be in real estate, a chiropractor. You know, the people who serve others. Those are my most ideal clients. Tom Poland 1:40 Same, same! Question two. And we've got six and a half minutes left. What's the problem you solve? Jill Lublin 1:47 The problem really is, how do you get visibility? You know, you have to let people know you exist. And the wonderful thing about publicity is that it magnetizes people to you, multiplies you, and monetizes you. All good things, M&Ms. This is the third M. Tom Poland 2:08 Magnifies, monetizes, and multiplies. Love the alliteration there. So, let's go to the symptoms. Question number three is, six minutes left. Someone listening to this, how would they know that they should be really reaching out to you and finding out more about what you do? What's going on in their business or their life? Or they go, yeah, I've got those symptoms? Jill Lublin 2:30 Well, the question is, could you use more clients? Could you use more people know about you? And by the way, the answer to that one is always yes, even with your clients which base is full. That's a great time to be doing publicity letting people know you exist. So, I've had people on both sides of the spectrum with no clients, oh, my God, how am I going to pay my rent, put their credit card down, have faith, and see it multiply quickly. And you know, you can be anywhere on the spectrum. But the point is publicity needs to be a normal part of your marketing activities. Look at the big companies, they all do it and spend millions on it. Tom Poland 3:11 That's right, you've probably alluded to one of the mistakes that people make, which is Oh, I got plenty of clients, what's fast but those are going to dry up and though you need to be preparing for the next group of clients if you like. So that brings us nicely into question four: What do you think are some of the common mistakes that your ideal clients are making before they find your solution? Jill Lublin 3:34 Well, a couple of things assuming social media is the answer. Not, you know, number one, people sometimes aren't reading your stuff. And it's only a blip. The power of what publicity does is staying power and its authority-giving power. And frankly, it's third-party endorsement, which is even better, not just you saying how great you are. It's powerful. So, I think that not even thinking about publicity, maybe needs to be part or maybe being afraid of it, taking four steps toward it. All of those are important. And by the way, I have a very broad definition of Publicity, meaning it's about visibility-building activities, that can be everything from networking in your message when you speak. Two, publicity through the traditional sources, as well as a podcast, blogs, and all aspects of putting your message out there. Tom Poland 4:26 That is a broad definition. It makes so much more sense than just the one channel because I mean people talking about websites, but it's often about web presence, you know, to Google your name, and are you popping up all over the place? That's a lot of credibility. Let's flip it and go to stuff people can do to take action. Question five, three and a half minutes left. One top tip, a valuable free action someone else can do this that could take, it's not going to solve the whole problem, but it might take them a step down the right direction. Jill Lublin 4:53 Great. Well, one thing is, Google Alerts. Okay, I want you to put your name in it because you're an expert. You're watching this; you're listening. You're an expert; I know you are. And I want you also the one like, let's say you're a leadership coach, put in the word leadership. Also, under Google Alerts. What this does is immediately literally tells you what Google's searching for. If you do get any media, you absolutely want to know, which is the part about your name, but also, you know, let's say they're doing pieces on leadership or there's you know, a person in leadership in government, you will know what's going on. And then you can comment, you can come in, you can be the resource that media is always looking for. You know, think of it, they use the word source. That's why you're the source, the expert who knows. Tom Poland 5:39 Right. So, folks, you can go to Google and search Google for Google Alerts and sign up for an alert every time your name is mentioned on the internet somewhere. Terrific. Jill Lublin 5:49 And your topic. And it's free. It's completely free. Tom Poland 5:55 It was a good price. Thank you, Jill, for that top tip. Question six, we've got two minutes left, one valuable free resource. Where can people go to find out more about this information? Jill Lublin 6:07 Absolutely. Well, I've got a great free gift for you. It is an action guide. You like this, just what you see, what we put in the action guide to help you take the second step and come to my publicity masterclass. Also free, where you get to be live and interactive with me getting your questions answered. Tom Poland 6:26 Okay, so, folks, it's www.publicitycrashcourse.com/free gift. The link is under the video if you're watching this. If you're on our podcast, publicitycrashcourse.com/free gift. You're going to get a free publicity action guide there. Jill, we've got, it looks like 78 seconds left. Question number seven. What's the one question I should have asked you but didn't? Jill Lublin 6:52 Do I like pina coladas? No. Tom Poland 6:56 I think I know the answer to that. Jill Lublin 6:59 It's well, yes. And I like wine better. Red wine. In particular, I would tell you the one question that you all should be thinking about and wondering: What is a good first step to take? And the good first step to take is to focus on your message. What do you say when people say what you do? I just got off a consultation with a woman; an international artist was all over the place and distracted people when people said, ” What do you do? We got to be focused on where… from Cologne to New York City. She's, you know, demonstrating her art. It's just so much more powerful when you are focused and on point; people will trust you, and your message will be congruent. And I want you to be authentic and resonant to it. So, let's start with your message. Tom Poland 7:45 Perfect. Jill, we've got exactly 14 seconds left. Just enough time to thank you so much for your insights, expertise, and experience and for sharing with us. Thank you. Jill Lublin 7:54 Thank you. Tom Poland 07:56 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
Make Beautiful Things - Finding Joy & Purpose in Our Work, Relationships & Communities
On today's podcast episode Kristin interviews Jill Lublin, a master publicity stategiest, best-selling author and international speaker. Jill is the author of four books including The Profit of Kindness, Guerrilla Publicity, Get Noticed Get Referrals, and Networking Magic. Jill shares the importance of your message, visibility and planning and looking for opportunities for publicity for your business. Kristin and Jill also talk about why being kind, generous, flexible and caring in life and business increases profits, revenue, customer and employee satisfaction and more. At the end of the day, it's about being of service to your customers, clients, employees and loved ones in your life. This interview is a reminder that going above and beyond, choosing to treat others well and regard them with love, respect and compassion and when you align your own values with your business you will stand out. This is a perfect episode to listen to as the year ends and year new begins to remember to reflect and look to next year to plan opportunities to share content and information around holidays, events, and seasons that will ensure you get more visibility, and publicity. Are you feeling stuck and unsure how to move forward? Check out Kristin's new program called Let's Get Unstuck to help folks take their idea or early business and get it out there with confidence, focus, know-how and encouragement. https://kristinfitch.com/Unstuck (KristinFitch.com/Unstuck) Want to learn more about the podcast- check out https://kristinfitch.com/podcast (KristinFitch.com/podcast) To Follow Kristin on Instagram @kristinfitch To connect with Jill and get her free tips and gift go to https://PublicityCrashCourse.com/FreeGift (PublicityCrashCourse.com/FreeGift) To join Jill for her Free Challenge go to https://JillLublin.com/challenge (JillLublin.com/challenge)
Today on the #PirateBroadcast Russ Johns interviewed another interesting person, doing interesting things, Jill Lublin. Jill has written 4 books: Get Noticed Get Referrals, Networking Magic, Guerilla Publicity, and her latest book Profit of Kindness. She speaks all around the world helping speakers, authors, consultants, coaches, and businesses get their word out. Jill also helps writers get their books published.
Time to Shine Podcast : Public speaking | Communication skills | Storytelling
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including “Get Noticed…Get Referrals” and co-author of Guerrilla Publicity and Networking Magic. Her latest book is Profit of Kindness. She is CEO of a strategic consulting firm and has […]
Time to Shine Podcast : Public speaking | Communication skills | Storytelling
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including “Get Noticed…Get Referrals” and co-author of Guerrilla Publicity and Networking Magic. Her latest book is Profit of Kindness. She is CEO of a strategic consulting firm and has […]
Aired Thursday, 29 November 2018, 6:00 PM ETThe Dr. Kevin Show – Jill LublinJill A. Lublin is an internationally renowned speaker on the topics of publicity and networking. As author of her best-selling books Profit of Kindness (Career Press), Get Noticed…Get Referrals, and co-author of the best-sellers Guerrilla Publicity (Adams Media), and Networking Magic (Adams Media). Jill is a master strategist on how to capture the attention of the media and increase your visibility in the marketplace.Website: www.JillLublin.comLinkedIn: https://www.linkedin.com/in/jilllublTwitter: https://twitter.com/JillLublinFacebook: https://www.facebook.com/people/Jill-Lublin/1143437802
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 bestselling books including Get Noticed…Get Referrals, Guerrilla Publicity, Networking Magic and her latest, The Profit of Kindness. Jill is a master strategist on how to position your business for more profitability and […]
Jill Lublin is an internationally renowned speaker on the topics of publicity, kindness, referrals and networking. As author of the Best-Selling book "Get Noticed Get Referrals" (McGraw Hill) and co -author of the Best-Sellers Guerrilla Publicity (Adams Media) and Networking Magic (Morgan James), Jill is a master strategist on how to capture the attention of the media and increase your visibility in the marketplace. Jill's newest book Profit of Kindness is available at www.profitofkindness.com.
Segment 1: Jill Lublin is an international speaker on the topics of radical influence, publicity, networking, kindness, and referrals. She is the author of three best-selling books including “Get Noticed…Get Referrals” and co-author of “Guerilla Publicity” and “Networking Magic”.Segment 2: Ted Frank is a story strategist at Backstories Studio. He is the author of the book “Get to The Heart: How Storytelling Secrets Can Make Your Presentation Clear, Compelling, and Earn You a Seat at the Table”.Segment 3: Rhett Power is the author of The Entrepreneur's Book of Actions and co-founder of Wild Creations, an award-winning start-up toy company. A member of the United States Department of State's International Speakers Program, Rhett travels the globe speaking about entrepreneurship, leadership, and management.Segment 4: Sara Taylor is the founder and president of deepSEE Consulting, and has worked with HR managers, chief diversity officers, and high-level executives at organizations such as Coca-Cola. She is the author of a new book “Filter Shift: How Effective People See the World”.Segment 5: Maria Yuan is the Founder and CEO of IssueVoter. Maria's professional experience spans strategy, politics, recruiting, social enterprise, investment banking, and corporate development.Sponsored by Nextiva.
Join Constance and her guest Jill Lublin to bring profit into your business by displaying kindness. You will learn about the Return on Kindness how kindness can grow your business and keep you ahead of your competition, how to fuel your team with kindness and how to give first and create profit. Jill will also share 7 pathways to kindness and how to bring kindness into the world globally. She is the author of Get Noticed: Get Referrals, Guerilla Publicity and Networking Magic. www.jillLublin.com http://loardionetwork.com/Constance-Arnold
Join Constance and her guest Jill Lublin to bring profit into your business by displaying kindness. You will learn about the Return on Kindness how kindness can grow your business and keep you ahead of your competition, how to fuel your team with kindness and how to give first and create profit. Jill will also share 7 pathways to kindness and how to bring kindness into the world globally. She is the author of Get Noticed: Get Referrals, Guerilla Publicity and Networking Magic. www.jillLublin.com http://loardionetwork.com/Constance-Arnold
Join Constance and her guest Jill Lublin to bring profit into your business by displaying kindness. You will learn about the Return on Kindness how kindness can grow your business and keep you ahead of your competition, how to fuel your team with kindness and how to give first and create profit. Jill will also share 7 pathways to kindness and how to bring kindness into the world globally. She is the author of Get Noticed: Get Referrals, Guerilla Publicity and Networking Magic. www.jillLublin.com http://loardionetwork.com/Constance-Arnold
You are in for a real treat! This week is World Love Week, sponsored by the Institiute for TotalPreneurship. As one of their founding faculty, I am pleased to be able to offer you this pre-recorded special edition interview with PR Expert Jill Lubin. Jill will be sharing her expertise on how to Spread Your Message With Love from a Public Relations perspective. Don’t miss out on Jill’s “hot-hot-hot” tips to get powerful media attention that can explode your business. This week’s Hot Topics include: Creating a Message that Delivers and Attracts Secret Sauce Formula for getting Media Attention and Coverage Discover Your “Ooo-Aah” PR Factor My special guest, Jill Lublin is an internationally renowned speaker on the topics of publicity and networking. She is author of her best-selling book Get Noticed...Get Referrals, and co-author of the best-sellers Guerrilla Publicity and Networking Magic. Jill is a master strategist on how to capture the attention of the media and increase your visibility in the marketplace. She teaches publicity crash courses as both live events and live webinars. Learn more at www.JillLublin.com Each #IBWS provides "a Goldmine of Entrepreneurial Tips, Strategies and Advice to grow your business to new Heights of Success from Inspirational Business Women in the Know.” Hear the inspired stories and personal struggles of these amazing women and learn how they rose to the top of their field while making a big impact on the lives of others. As your host, it is my deepest desire to uplift and inspire our "sister entrepreneurs" to pursue their dreams and share their passions with the world. Together we can "make a real difference" across the globe. Envisioning your SUCCESS! *Virginia Parsons, Your Hangout Mentor* ~ helping entrepreneurs reach new heights of visibility, social influence and success using Google Hangouts On Air *Free Hangout Marketing Assessment* http://www.hangout-marketing.com