Marketing The Invisible

Why you've got to check out this episode:Discover how to deliver the perfect discovery call and guide potential clients through a structured process.Learn the common mistakes businesses make when trying to convert leads and how to avoid them.Get actionable tips on how to create a more engaging and effective sales conversation without feeling salesy.Resources / Links:Download the OCGC Call Script Template at stephensteers.com/podcast for a structured approach to your discovery calls.Summary:Are you struggling to convert leads into clients during your sales calls? Many professionals find themselves unsure of how to effectively engage potential clients after generating interest. In this episode, Stephen Steers shares his expertise on delivering the perfect discovery call, emphasizing the importance of a structured approach to guide conversations and increase conversion rates. He discusses the common pitfalls that salespeople encounter and provides valuable insights on how to create a more human and engaging sales experience.Check out these episode highlights:02:01- Stephen's ideal clients: Professional services companies, coaches, consultants, agencies, and software companies. 02:31 - The problem Stephen helps clients solve: Increasing conversion rates and guiding leads through a structured discovery process. 03:33 - Symptoms of the problem: Not converting calls and uncertainty about why leads are not moving forward. 04:36 - Stephen's Valuable Free Resource: Download the OCGC Call Script Template at stephensteers.com/podcast. 05:50 - Common mistakes clients make: Winging it during calls and not using a script to guide the conversation. 06:33 - Stephen's top tip: Record your calls to identify areas for improvement and learn from your conversations.07:12 - Q: What are the four questions a business owner or a salesperson should ask before they tell any stories? A: Understand what's at stake, what the audience wants, how to evoke feelings, and what action to guide them towards.Tweetable Takeaways from this Episode:“If you don't use a script, you don't know where you went wrong. If you aren't following through on a process, if you don't know where the constraint is, you can't fix it.” - Stephen Steers

Why you've got to check out this episode:Discover how to transform your sales team's approach to customer engagement and move beyond order-taking.Learn the common mistakes businesses make when trying to improve their sales processes and how to avoid them.Get actionable tips on how sales leaders can effectively coach their teams and identify key behaviors in the field.Resources / Links:Develop your own customer-centric sales culture. Visit www.thesalesdr.com.au for a free chapter of her book.Summary:Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performance. She emphasizes the need for sales leaders to spend time in the field, observing their teams and understanding customer interactions.Check out these episode highlights:01:41 - Ingrid's ideal clients: B2B sales teams, particularly in the blue-collar industry.02:29 - The problem she helps clients solve: Moving from order-taking to proactive customer engagement.03:54 - Symptoms of the problem: Not hitting targets and account management teams acting like customer service representatives.05:19 - Common mistakes clients make: Treating symptoms instead of addressing root causes and focusing solely on lagging indicators.06:42 - Ingrid's top tip for sales leaders: Spend more time in the field to understand team dynamics and customer interactions.07:33 - Her Valuable Free Resource: Visit www.thesalesdr.com.au for a free chapter of her book, The Sales Revolution.08:12 - Q: What is the Sales Revolution? A: An organization-wide approach to transforming sales culture and enhancing customer engagement.Tweetable Takeaways from this Episode:“…spend more time in the field.” - Ingrid Maynard

Why you've got to check out today's episode:Discover how to network with intention and build a sales process that delivers consistent results.Learn the common mistakes businesses make when trying to fix their sales teams and how to avoid them.Get actionable tips on how to approach networking events with a clear mission and purpose.Resources/Links:Develop your own simple and effective sales process. Visit https://www.strongersalesteams.com/salesprocess Summary:Are you struggling to build a predictable sales process for your business? Many sales leaders find themselves overwhelmed, managing individual personalities rather than focusing on a streamlined approach. In this episode, Ben Wright, a builder of sales teams, shares insights on how to network with intention and create a sales process that not only drives results but also allows you to enjoy your personal life without the constant worry of where your next sale will come from.Ben discusses the importance of knowing your audience when networking and how to prepare effectively for networking events. Check out these episode highlights:01:21 - Ben's ideal clients: Sales leaders or business owners looking to build a standard process in their sales teams.02:03 - The problem he helps clients solve: The nagging worry about bringing in sales consistently.03:25 - Symptoms of the problem: Constantly fighting sales fires and managing individual team members instead of a cohesive strategy.04:11 - Common mistakes clients make: Trying to be everything to everyone and focusing on short-term results rather than long-term strategies.05:34 - Ben's top tip for networking: Know your audience and have specific targets to talk to at networking events.06:56 - Valuable Free Resource: Visit www.strongersalesteams.com/salesprocess for resources on developing a sales process.07:42 - Q: Where do I start with lead generation? A: Start by doubling down on what has worked for you in the past.Tweetable Takeaways from this Episode:“Networking with intention means you go with a mission rather than feeling a little bit lost. Know your audience and have specific targets you want to talk to.” - Ben Wright

Why you've got to check out today's episode:Discover how to simplify your marketing and attract more leads without the overwhelm.Learn why social media alone won't get you clients—and what actually works instead.Get a powerful question to ask past clients that reveals exactly how to refine your messaging.Resources/Links:Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/Summary:Are you getting enough consistent leads with your service-based business? It's easy to get caught up in client work and rely on random social media posts, only to find your pipeline running dry. You need to simplify your marketing, craft a clear message, and build a steady flow of clients without the guesswork.Veronica Di Polo is a marketing expert helping entrepreneurs craft clear messaging and build strong brands.In this episode, Veronica shares how service-based business owners can simplify their marketing and attract clients with a clear, compelling message. She explains why social media alone won't bring leads and reveals a smarter approach to cutting through the noise. Plus, she gives a powerful question to ask past clients that helps refine your messaging for better results.Check out these episode highlights:01:49 - Veronica's ideal clients:  They are service-based business owners.02:43 - The problem she helps her clients solve: The thing is that I try to explain to my ideal potential clients that, yes, you may be busy. Yes, you might have clients, but you have to continue to build that pipeline of leads.04:11 - Symptoms of her clients' problem: They don't actually know how to speak to their potential clients.05:04 - Common mistakes clients make before reaching out to her: Throwing spaghetti on the wall won't cut it today, or, trying to post something because you have to post something on social media.05:58 - Veronica's Valuable Free Action [VFA]: Try and sit down with somebody that was already a client right now, and say, 'Okay, tell me what was the moment that you decided that you actually wanted to work with me?'07:01 - Her Valuable Free Resource [VFR]: Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/07:52 - Q: What makes me different from everybody else? A: I am a southerner, I'm here, but also I understand what is to sell in marketing because we're selling air.Tweetable Takeaways from this Episode:“Social media is not marketing. The only way to get those leads is to listen and hear what the struggling people are out there in the world saying, 'Oh my God, I need your help.' And use those words to get them into your world.” - Veronica Di Polo

Why you've got to check out today's episode:Get actionable insights on how high-ticket coaches and consultants can generate clients more effectively, without relying on complicated or expensive marketing tactics.Learn a straightforward, low-risk approach to marketing, something anyone can implement easily and for free.Discover practical, free tools on taking your resources on tour to boost client acquisition.Resources/Links:Claim your FREE tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tomSummary:Tired of feeling invisible in a crowded market despite offering great services? Many high-ticket coaches and consultants pour time into content creation and networking but still struggle to attract clients predictably, leading to financial stress and frustration. Here's a simple solution that offers a free, easy-to-implement strategy that generates consistent leads and sales calls without the complexity of traditional marketing.Bryan Harris, a CEO of Growth Tools makes it almost impossible for high ticket coaches to fail at getting new clients by borrowing other people's audiences.In this episode, Bryan shares how high-ticket coaches and consultants can generate clients predictably by leveraging their best resources and having others promote them, instead of relying on complex or expensive marketing tactics.Check out these episode highlights:02:03 - Bryan's ideal client: Coaches, people that love working with other humans and helping them achieve the transformation that the coaches received.02:54 - The problem he helps clients with: We help them get clients.04:01 - Symptoms of the problem: Getting clients is a mystery, not math. 05:00 - Mistakes clients make before reaching out to him: People will go to Facebook, some version of ads, as their first marketing channel. It's a terrible first marketing channel.06:00 - Bryan's Valuable Free Action [VFA]: Take the single best resource, the single best tool you have to coach other people and have other people share it with their list.07:19 - His Valuable Free Resource [VFR]: Claim your Free tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tom.08:28 - Q: Why did I get into this when I was nine? A: I got into this because somebody paid attention to me and spent time with me and coached me. And I want to do that for other people and I just really enjoy that.Tweetable Takeaways from this Episode:“Take your resource on tour and go get 20 other people to share that resource with their list. And you'll generate more sales off that than any other stupid stuff.” - Bryan Harris

Why you've got to check out today's episode:Discover proven strategies for recruiting, interviewing, and hiring truly driven salespeople that impacts sales team performance.Learn about the four pillars of sales success designed to build and sustain high-performing sales teams.Hear unconventional but impactful tips to drive sales team performance.Resources/Links:Free download, a plug and play interview template to improve your chances of making a great salesperson higher. Click here: https://www.insidesalesexpert.comSummary:Is hiring driven, result-oriented salespeople who can truly propel your business forward a challenge? Many leaders unknowingly repeat costly mistakes, from ineffective hiring processes to poor onboarding and lack of proper coaching, leading to low performance and high turnover. By leveraging Kevin Gaither's proven four-pillar framework, you can build a sales team that consistently achieves and exceeds goals, driving your business to new heights.Kevin Gaither helps early-stage tech startup leaders grow their sales teams, sharing 25+ years of experience from building teams and avoiding mistakes he made along the way.In this episode, Kevin shares insights on avoiding common hiring mistakes and building high-performing sales teams through his four-pillar framework of recruiting, onboarding, coaching, and performance management.Check out these episode highlights:01:44 - Kevin's ideal client: A coachable and humble CEO, founder or head of sales in a growing pre-IPO tech company.02:22 - The problem he helps clients solve: The number one thing that I see these leaders mess up is hiring.03:25 - Symptoms of the problem he helps solve: Five things: slow rep ramp times, high rep turnover, low sales team motivation, poor conversion rates, and low team quota attainment.05:20 - Mistakes his clients make before seeing him:  I like to refer back to these four pillars.07:20 - Kevin's Valuable Free Action [VFA]:  Do [develop an intentional, thorough, yet speedy interview process to increase the chances of hiring great people for your sales team] it yourself. Don't pay me for it. 08:08: His Valuable Free Resource: Free download of a plug and play interview template to improve your chances of making a great salesperson higher. Click here:  https://www.insidesalesexpert.com09:07 - Q: KG, do you have any non-obvious pieces of advice sales leaders should know? A: And here's my top six: Sales Kickoffs are an absolute waste of time and money. Sales leaders' mission should be to see their reps quit and go someplace better. Curiosity cannot be taught. Motivation isn't something that is done to somebody. And finally, and most controversial, your salespeople are not your friends.Tweetable Takeaways from this Episode:"You can have the best culture and the best comp and the best product, but if you put the wrong butts in the seat, you're going to have a rough time being successful." - Kevin Gaither

Why you've got to check out today's episode:Learn how to earn substantial fees through small group coaching models that would allow you to scale your expertise while maintaining a personal touch.Discover the power of intimate group settings, where deeper connections and tailored guidance can drive more impactful results for your clients.Explores strategies for seasoned professionals transitioning to coaching, focusing on innovative approaches to maximize value and profitability.Resources/Links:Supercharge scaling up your business! Click here: www.expertinyou.bizSummary:How can seasoned professionals transition into business coaching and still command high fees while serving multiple clients effectively? Many professionals looking to build a profitable coaching practice struggle with balancing scalability and personalization. Without a structured approach, they risk burnout or leaving significant revenue on the table.Ann Carden is a top business growth expert, marketing and sales strategist, and consultant. Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-four years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two.In this episode, Ann shares the sweet spot for scaling a coaching business revealing strategies that deliver high-value services in intimate group settings that foster connection, impactful results and achieving sustainable growth.Check out these episode highlights:01:50 - Ann's ideal client: Coaches and consultants, typically in the B2B space. They are excellent at what they do and they want to scale. 02:02 - Problem she helps solve: They're either stuck in their business revenue and they can't grow. Or they are stuck in fulfillment and they can't grow. 03:05 - Symptoms of the problem: They're getting exhausted with all the things that they're doing or they're working too much in their client's businesses. 04:14 - Mistake her clients make before reaching out to her: They stay on sort of the feast-and-famine-revenue rollercoaster. 05:56 - Ann's Valuable Free Action [VFA]: One thing that they can do is how can they use a more one-to-many approach?07:18 - Her Valuable Free Resource [VFR]: Supercharge scaling up your business! Click here: www.expertinyou.biz08:06 - Q:Can anyone do this? A: If you are great at what you do and you really know your stuff, yes you can do it.Tweetable Takeaways from this Episode:"You can still get paid really high fees for a one-to-many. You're talking about small cohorts versus something bigger. When you do that, you can work at a premium level." - Ann Carden

Why you've got to check out today's episode:Learn how to shift from traditional sales tactics to a structured approach that fosters authentic, human-centered conversations, increasing conversions and team confidence.Discover practical strategies for creating a purpose-driven sales culture for lasting impact.Uncover the secrets behind harmonizing short-term sales goals with long-term pipeline strategies.Resources/Links:Unlock your revenue potential today! Click here: http://www.revenue-bydesign.comSummary:Are your sales teams struggling with low engagement, poor conversions, and ineffective leadership? Without the right leadership and frameworks, these challenges persist, leaving teams frustrated and unmotivated.A 25+-year sales veteran and executive, Dionne Mejer leverages her superpower of a recovering perfectionist and people-pleaser to teach leaders and sales professionals how to have Sales with Soul™! Clients see increases in conversion rates, closing rates, quality conversations, sales rep confidence, appointments set, and so much more! She's the author of The Stepped Approach and a highly sought after speaker.In this episode, Dionne shares a transformative, step-by-step approach to sales training, combining workshops, coaching, and leadership development to build sustainable structures. Her proven methods improve team confidence, foster authentic client connections, and align short-term goals with long-term success.Check out these episode highlights: 02:33 - Dionne's ideal client: They are typically B2B organizations, about 80 million and under working at a leadership level as well as working with teams that wanna get better. 02:48 - The problem she helps solve: The problem we're truly solving is employee engagement as well as lack of effective leadership and structure.03:51 - Symptoms of the problem: A lot of what we see is simply a lack of clarity.07:25 - Dionne's Valuable Free Action [VFA]: Involve your team in creating a team purpose statement.08:38 -  Her Valuable Free Resources [VFR]: Unlock Your Revenue Potential Today! Click here: www.revenue-bydesign.com 09:25 - Q: What's the typical feedback from the engagements we do? A: Our leaders tell us, 'Oh gosh, I'm really not as good as what I thought I was good at.' But they go, 'Huh, I'm not as good at that as I thought I was.' And their defenses are down because we're giving them a safe space to get better at something. Tweetable Takeaways from this Episode:"Involve your team in creating a team purpose statement." - Dionne Mejer

Why you've got to check out today's episode:Discover the strategic power of books in business opening doors to marketing opportunities, credibility, and revenue streams you may not have considered.Gain unique insights into the publishing process and how to maximize your book's potential.Learn to debunk the myth that you need to be a seasoned writer to author a successful book, providing encouragement for anyone with valuable ideas or a story to share.Resources/Links:Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.comSummary:Do you feel overwhelmed by the complexities of publishing and marketing a book? Many aspiring authors struggle to navigate the maze of traditional publishing, self-publishing, and creating a clear plan for their book's purpose, often leading to missed opportunities and disorganized content.Anthony Raymond is the publisher at Kallisti Publishing Inc.In this episode, Anthony shares actionable strategies to turn your book into a powerful marketing tool. By focusing on the book's role in your broader business strategy and avoiding common pitfalls, such as overloading content, Anthony reveals how to create a polished product that drives revenue through courses, coaching, and speaking engagements.Check out these episode highlights:02:36 - Anthony's ideal client: My ideal client is ideally a speaker or a business person, even a writer.03:58 - The problem he helps solve: I take that idea or that book that that person has written and give it a place to go. 05:42 - Symptoms of the problem he is solving: Feeling overwhelmed looking at all the publishing options from the traditional publishing experience to self-publishing and not understanding what would be best for them.06:32 - Mistakes clients commit before seeing him: Two things: One, trying to do everything by him or herself. And number two is what I call kitchen sinking a book. 07:38 - Anthony's Valuable Free Action [VFA]: Share your work and listen to feedback.08:31 - His Valuable Free Resource [VFR]: Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.com09:06 - Q: What's the difference between a writer and an author? A: A writer is someone who actually writes all the time and more than likely makes their living from it in one form or another. An author is anyone; anyone can be an author.Tweetable Takeaways from this Episode:"Anyone could be the author of a book, but very few people are writers. And to win it, have a bestselling book, you do not have to be a writer." - Anthony Raymond

Why you've got to check out today's episode:Discover the three essential pillars for building a successful business coaching practice.Learn how to transition from corporate life to coaching with a structured, relationship-driven approach that ensures authenticity and trust.Uncover the common mistakes aspiring business coaches make and how to avoid random acts of marketing to achieve consistent results.Resources/Links:Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.comSummary:Finding it hard to turn your business expertise into a profitable coaching practice? Many seasoned professionals feel overwhelmed by the lack of structure and direction needed to launch and sustain a successful coaching business. BJ O'Neal is featured in Forbes, also a founding partner with the renowned Maxwell Leadership team as a speaker, trainer, and coach. Today, he leads Business Coach Mastery, a network of nearly 70 coaches across the US. His passion is empowering people to build a profitable business coaching practice, allowing them to live life on their own terms. He provides a done-for-you approach, equipping them with the tools and support needed to succeed.In this episode, BJ shares his proven “done-for-you” approach, emphasizing the importance of building systems for lead generation, client conversion, and coaching delivery, enabling you to achieve freedom and profitability on your own terms.Check out these episode highlights:02:13 - BJ's ideal Client: Ideal client for us would be men who are seasoned.02:37 - The problem he helps them solve: They want to do it, but they don't know how to.03:23 - Symptoms of his client's problem: The bigger portion of all this is that they want freedom.04:58 - Mistakes client makes before reaching out to him: Just going out there and just trying it with zero process, zero structure, zero strategy to it.05:59 - BJ's Valuable Free Action [VFA]: Build the three processes that's going to do everything in coaching: Where do I get leads and prospects? How do I convert those leads and prospects into ongoing high paying monthly clients? And then how do I coach them to get simplicity?07:30 - His Valuable Free Resource [VFR]: Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.com08:01 - Q: Why does someone fail at business coaching? A: No systems, no process and no structure.Tweetable Takeaways from this Episode:"You have to have a structure that absolutely builds a relationship that matters, that you become the hunted. That's the goal." - BJ O'Neal

Why you've got to check out today's episode:Learn to break free from overwhelm to improve productivity and focus.Gain insights from diverse perspectives gained from an in-depth experience in corporate, sales, and marketing that ensures a well-rounded exploration of small business challenges.Get help navigating growth without feeling overwhelmed.Resources/Links:Asking about what do I do first and how do I get there faster? Find the answer here: howtogettherefaster.comSummary:Are you feeling overwhelmed as a small business owner, constantly juggling tasks and struggling to make meaningful progress? This sense of being stuck—where productivity doesn't translate into impactful results—can paralyze growth and leave you feeling lost in a sea of to-dos.Sharyn and Hank Yuloff are small business coaches, authors of 8 best-selling business books, hold small business breakthrough boot camps several times a year and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast. They focus on Marketing, Sales, Public Speaking and Human Resources: the four areas where most business owners say they struggle.Listen now as they share practical strategies to break free from this cycle of overwhelm. By focusing on high-impact tasks, time-blocking, and aligning business efforts with personal life goals, they help business owners regain clarity, scale efficiently, and create a path toward sustainable success.Check out these episode highlights:02:56 - Hank and Sharyn's ideal client: People that are attracted to us are really good at what they do, but they do suffer from overwhelm and overthinking. 03:28 - The problem that they help solve: Our areas of expertise are marketing, sales, human resources, public speaking, office systems, what are the things that get in their way of being able to make the sales and make the income that they want to make. 05:11 - Symptom of their client's problem:  It really very much is, 'I'm not sure.'06:46 - Mistakes clients commit before reaching out to them: They're not focused on who their ideal client is.07:16 - Hank's Valuable Free Action [VFA]: You can't multitask folks, either time block or make a list and don't try and get two or three things done at once.07:49 - Their Valuable Free Resource [VFR]: Asking about what do I do first and how do I get there faster? Find the answer here: howtogettherefaster.com08:15 - Q: Why us? A: We came into this partnership, married, but we each had a background. Sharyn came from the corporate office, I came from sales and sales management and marketing and now we team up together. Quite often one of us can answer the question even if the other, even if I can't, Sharyn can.Tweetable Takeaways from this Episode:"Begin with the end in mind, and then you can work backwards." - Hank Yuloff

Why you've got to check out today's episode:Learn valuable insights into the lessons learned of building a $12 million business, losing it all, and bouncing back.Discover the key to true freedom -- the often-overlooked third element of freedom which is crucial for sustainable business success.Find actionable steps and strategies to identify self-sabotaging traits and develop a mindset plan that helps entrepreneurs and business owners reduce stress, avoid burnout, and create a more fulfilling life.Resources/Links: Checkout and download this book, 'Win the War Within' for FREE at www.ideasintobusiness.com/win.Summary:Are you an entrepreneur or business owner struggling to find the right balance in your life? Many believe that achieving financial success and time freedom is the key to happiness, but often overlook the importance of mental peace. The constant pursuit of money can lead to burnout, stress, and a never-ending cycle of anxiety.At 23, Luke Fatooros started his first business in his father's shed with $800. It grew to $12 million, but he lost it all. He is an Ernst Young Entrepreneur of the Year awardee and an Amazon 2-time Best Seller.In this episode, Luke, who has lived through these challenges, shares with us how to win the war within and find true freedom by embracing a balanced mindset.Check out these episode highlights:02:01 - Luke's ideal client: Business owners and entrepreneurs struggling to find balance.02:17 - The problem he helps solve: Worry and stress each day and anxiety inside.03:34 - Symptoms of the problem: Burnout, mental breakdowns, health issues, relationship breakups, guilt, and later on in life, regret. 04:30 - Common mistakes his clients make before seeing him: Believing money is the goal.06:22 - Luke's Valuable Free Action [VFA]:  Identify your self-sabotage.08:38 - His Valuable Free Resource [VFR]: Checkout and download this book, 'Win the War Within' for FREE at www.ideasintobusiness.com/win.09:25 - Q: Why did it take me 50 years to discover my biggest self-sabotaging trait - the fear of running out of money? A: That was my goal. And, no matter how much money I kept, I kept chasing money because the beast within, my deepest fears was controlling me. I had to confront it and overcome it.Tweetable Takeaways from this Episode:“Money isn't the goal. Freedom is the goal.” - Luke Fatooros

Why you've got to check out today's episode:Unlock a unique approach to sales which flips the script on traditional methods by focusing on buyer psychology rather than product features.Learn how to break free from the "sea of sameness" that many sales teams struggle with, and start selling in a way that resonates with modern buyers in competitive markets.Find out how to level up your pitch and deliver a narrative that truly connects with potential clients right from the first interaction.Resources/Links:Check out this intro first call deck presentation template and training at https://cerebralselling.com/intro-presentations/Summary:Are your sales teams struggling to stand out in a sea of competitors, despite all the product training and sales tools at their disposal? It's a challenge for many B2B companies—sales reps armed with endless product knowledge but still failing to connect with buyers in a meaningful way. But what if the problem isn't the product or even the salesperson's knowledge, but the way the conversation is framed? Often referred to as the "Sales Professor", David Priemer is also the author of two bestselling books, Sell The Way You Buy and The Sales Leader They Need, as well as an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School.In this episode, David reveals how to flip the sales script and sell the way your customers actually want to buy. With his fresh approach to customer-centric selling, you'll learn how to resonate with your buyers, overcome objections, and make lasting connections that lead to real results.Check out these episode highlights:01:51 - David's ideal client: B2B sales teams at high growth technology companies.02:12 - The problem he helps solve: My clients often find themselves drowning in what I refer to as a sea of sameness.04:02 - Symptoms of the problem: There's a lot of product-focused enablement.05:18 - Common mistakes David's clients commit before reaching out to him: They're really not thinking about the pathways and mechanisms by which human beings make purchasing decisions.07:20 - David's Valuable free Action [VFA]: If you follow the link that Tom's going to leave for you, I have an intro first call deck presentation template and training that you're more than welcome to steal and use as you like.07:43 - His Valuable Free Resource [VFR]: Check out the intro first call deck presentation template and training at https://cerebralselling.com/intro-presentations/08:29 - Q: Will AI save us? A: The answer is no. AI is not yet coming to save us. So I say focus just as much on that personal interaction as you do with the technology. Tweetable Takeaways from this Episode:"What the reps and teams need to better articulate to the customer is not just the problem that they're looking to solve, but why the customer cannot solve that problem on their own." - David Priemer

Why you've got to check out today's episode:Find out how to boost your business by growing your confidence first, with insights tailored for women solo entrepreneurs who struggle with visibility.Learn practical, no-fuss strategies that work for you, whether you're into social media or prefer alternatives.Discover how automating your business can take away the tech overwhelm and help you scale faster without chasing clients.Resources/Links:Checkout and download the  FREE ebook, 'Five Easy Steps to Launch Your Own Online Business Without Tech Overwhelm': https://www.bibapedron.com/5steps-to-online-businessSummary:Struggling to grow your business because you're not confident enough to be visible? This lack of confidence can lead to underselling yourself, avoiding key marketing strategies, and ultimately stalling your business growth. Biba Pedron helps women entrepreneurs to grow their business faster, through visibility, giving them a step-by-step roadmap to double or triple their revenues in 90 days, withoutchasing clients. She authored multiple Amazon bestsellers and was featured in ForbesMagazine France as a Woman of Influence. Nominated as one of the 100 Top Global Women Entrepreneurs to Be Inspired in 2023. And featured on the cover of the World Leaders Magazine as one of the most inspiring women leaders in 2023.In today's episode, Biba shares how to build confidence, leverage the right strategies, and double or even triple your revenue without the overwhelm.Check out these episode highlights:01:38 - Biba's ideal client: Women and especially women solo entrepreneurs.02:19 - The problem she helps solve: Everything comes down to confidence because if they're not confident, they don't want to be visible.03:07 - Symptoms of the problem: It comes from confidence, self-esteem, and imposter syndrome.04:39 -  Mistakes people commit before reaching out to her: They don't understand that they have to understand the confidence, they have to understand the value that they bring to the clients in order to charge.05:47 - Her Valuable Free Action [VFA]: It's not, I don't like this and I don't do anything.06:41 - Biba's Valuable Free Resource [VFR]: Checkout and download the  FREE ebook,  'Five Easy Steps to Launch Your Own Online Business Without Tech Overwhelm': https://www.bibapedron.com/5steps-to-online-business07:22 - Q: Reason why I want to help women? A: Because my motto is I do what I want, when I want, where I want, with who I want, making sure that money is not an issue.Tweetable Takeaways from this Episode: "We work first on the mindset before we work on the marketing." - Biba Pedron

Why you've got to check out today's episode:Dive into a unique approach for building buy-in so you create more engaging, actionable messaging, especially for new or complex ideas.Learn to simplify your message and break ideas down into core approaches, focusing on what people already believe, and avoiding overwhelming details so that you truly connect with your audience.Find out how to master the craft of clear, impactful messaging for marketing and business success, especially in lead generation and pitching investors.Resources/Links:FREE download. Get your Buy-In Building Blocks here: https://tamsenwebster.com/starthere/Summary:Are you struggling to get your audience to buy into your big idea? Many business owners and marketers face the challenge of capturing interest but fall short when it comes to driving action. Tamsen Webster is a part message designer, part English-to-English translator, and part idea strategist. She helps leaders build buy-in for large-scale change.Here, Tamsen reveals how to bridge that gap, turning passive interest into commitment by crafting messages that resonate deeply and inspire action.Check out these episode highlights:05:04 - Tamsen's ideal client: Someone with a new or novel solution to a complicated problem. So typically I'm working with organizations' experts that are really trying to challenge the status quo.05:15 - Problem she helps solve: Typically, you're coming in with something new, which means education is built into what they have to do, but typically also can't get out of their own way because that expertise that led them to see that new option is just getting in the way of their being able to articulate what the idea actually is. 06:08 - The common mistakes her client commits before seeing her: You see all of the detail and all of the nuance of this beautifully complex, wonderful situation, all from the perspective and expert. It's kind of like expecting people who don't know how to play the piano to sit down and play one of the most complicated like Tchaikovsky piano sonatas or something along those lines.08:24 - The symptoms of the problem she helps solve: Typically, it's not getting the traction they're looking for. Or they're saying they can't get to that 40-minute meeting.11:36 - Tamsen's Valuable Free Action [VFA]: If you've only got one sentence worth of time, say what your core approach is and what question it answers.15:02 - Her Valuable Free Resource [VFR]: FREE download. Get your Buy-In Building Blocks here: https://tamsenwebster.com/starthere/16:17 - Q: Why is this so important to me? A: And the reason it's so important to me is because I think our society or planet needs these big ideas. There are amazing ideas out there. And the fact that the point of failure so often is the first articulation of them when that's a solvable problem is endlessly frustrating to me.Tweetable Takeaways from this Episode:"The best way to build buy-in is to build a story based on what people have already bought into." - Tamsen Webster

Why you've got to check out today's episode:Learn to move away from traditional, high-pressure launch models to a more consistent and reliable marketing approach.Gain insights into conversion engineering and how to apply systematic processes to marketing.Discover how to utilize Dean Jackson's nine-word email to re-engage with leads to help you see immediate improvements in your marketing efforts.Resources/Links:FREE: Get the exact Offer Doc template that's sold over $1.37mil of premium offers without launches (or sales calls). click here: https://conversionengineering.co/open-every-day-offer-docs/Summary:Is your business stuck in the rollercoaster cycle of unpredictable launches? The high-pressure, complex campaigns can leave you exhausted and disappointed with inconsistent results. But you can transition to a model where your business has steady growth and consistent client engagement.Ross O'Lochlainn is a former engineer-turned-marketing strategist who runs Conversion Engineering, a company that helps educate entrepreneurs to sell more programs without relying on the launch model through his proprietary Open Every Day System.In this episode, Ross shares insights on transitioning from the traditional launch model to a more consistent business approach. He highlights the drawbacks of relying heavily on infrequent, high-pressure launches, such as their decreasing effectiveness and the unpredictability of results. Instead, he advocates for a strategy that keeps your business "open every day," allowing for ongoing client engagement and conversion opportunities throughout the year. Check out these episode highlights:02:42 - Ross's ideal client: Someone who's in the online education expert, wisdom space. 03:16 - The problem he helps to solve: They're over reliant on the launch model and they kind of bought into the launch model without realizing all the downsides to it. 05:16 - Symptoms of the problem: Conversion rates in your launch are going down.05:47 - Mistakes his clients make before reaching out to him: Trying to just convert people in this week-long window and then not selling you your philosophy or your ideas the rest of the year.07:13 - Ross's Valuable Free Action [VFA]: Dean Jackson and his nine-word email. 08:53 - His Valuable Free Resource [VFR]: FREE: Get the exact Offer Doc template that's sold over $1.37mil of premium offers without launches (or sales calls). click here: https://conversionengineering.co/open-every-day-offer-docs/09:55 - Q: Have I always been this changer? A: Yes, I have to.Tweetable Takeaways from this Episode:“There's an awful lot more that people could be getting out of their leads if they were just playing the longer game, building the case to work with them.” - Ross O'Lochlainn

Why you've got to check out today's episode:Discover a unique approach to marketing that deviates from traditional methods, like the overused social media tactics.Learn how to have an authentic marketing approach that is free of the typical "guru" hype, making it relatable and easy to implement for anyone looking to improve their business.Find out an actionable step to marketing that demonstrates the value of patience, persistence, and genuine connection and pursue strategies that align with your values.Resources/Links:Improve your sales strategy and boost your profits. Click here: https://www.robinwaite.comSummary:Have you ever felt like your marketing efforts are more of a grind than a growth strategy? You're posting on social media, sending emails, and doing everything the so-called experts recommend, yet the results are frustratingly slow. It's exhausting, and worse, it feels like you're bending your ethics and personality out of shape just to keep up. What if there was a smarter, more genuine way to attract leads without all the noise? Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup,Marketing Machine and the recent popular release, Take Your Shot.In this episode, Robin cracked the code by focusing on intentional relationship-building. He reveals how one strategic podcast interview landed him 3,000 leads. Learn to achieve with less effort and more authenticity.Check out these episode highlights:02:08 - How Robin generated the 3,000-lead in one podcast interview: Get hyper intentional.00:06 - Robin's valuable top tip to generate 3,000 leads: Align my marketing by hanging out with cool people [top 10 people in your list to get hyper intentional with]10:40 - Encouraging words from Robin: "When they see somebody like Ali Abdaal or Dan Priestley they don't want to approach them. And I think they are only people. You go and speak to them, have a conversation. Be a little bit fearless. And just start that conversation and see where it goes."Tweetable Takeaways from this Episode:"Be intentional, write that list [10 people to get hyper intentional with]. I need to make sure I'm getting into the same room as them." - Robin Waite

Why you've got to check out today's episode:Discover the "two simple questions" for closing sales, which can immediately improve your sales approach. Find out common pitfalls that salespeople encounter to help you avoid costly mistakes and improve your deal closure rates.Learn valuable tips backed by data and real-world experience making it easier to relate and apply the strategies to your own sales processes.Resources/Links:Learn more about unstalling deals. Click here: https://www.unstickingdeals.com and if you want to know more about this effective two simple question, then go here: https://puremuir.com/Summary:Is your sales pipeline full of leads that never convert? Are your deals stalling and your sales cycles dragging on indefinitely? Learn how to close more sales with simplicity and efficiency.James Muir is the best-selling author of the #1 book on closing sales, The Perfect Close.In this episode, James shares his expertise on how to close more sales using two simple, non-confrontational questions. He highlights common mistakes in handling stalled opportunities, such as incorrectly assuming business case issues and mismanaging client indecision. Additionally, James offers valuable insights into identifying and addressing the root causes of stalled deals, providing practical strategies to enhance sales effectiveness.Check out these episode highlights:01:46 - James' ideal clients: My ideal clients are B2B organizations that sell into healthcare space.01:54 - The problem he helps solve with his clients: Most B2B organizations are suffering from large, bloated pipelines full of deals that have stalled out.03:38 - Mistakes his clients commit before seeing him: Two of the biggest traps that they make is they mishandle how they handle business case issues and client indecision. 05:40 - James' Valuable Free Action [VFA]: Two questions you can use that are non-confrontational and 95% effective: Does it make sense for us to X where X is whatever the ideal advance is that you want them to take? And, what do you think is a good next step?07:38 - His Valuable Free Resource [VFR]: Learn more about unstalling deals. Click here: https://www.unstickingdeals.com and if you want to know more about this effective two simple question, then go here:https://puremuir.com/08:29 - Q: Why do deals get stuck in the first place or maybe how do you actually unstick them? A: There's only three things that will cause your deal to stall: sales issues, client indecision, and business case issues.But there's actually only six ways you can unstick them.Tweetable Takeaways from this Episode:“When your client is suffering from indecision, don't try to solve the problem by selling the benefits of the change; shift to a risk mitigation strategy.” - James Muir

Why you've got to check out today's episode:Discover this three-phase process that businesses can implement to improve their marketing efforts without increasing ad spend.Learn how to have sustainable, long-term marketing practices that ensure businesses can maintain and grow their customer base effectively.Find out keyword research techniques and learn the importance of understanding your customer avatar so you maximize marketing efforts. Resources/Links:Get your Free email marketing tips here: https://www.marketingcounts.comSummary:Are rising ad costs eating up your marketing budget without delivering profitable results? Many businesses face this challenge, struggling to achieve effective results.Paul Counts who has over 26 years of marketing experience, a Co-Founder of Marketing Counts, Fractional CMO, Advisor to Influencers With Curriculum In 140 High Schools have mastered the art of more leads with less ad spend.In this episode, Paul shares a three-phase process (Foundation, Traffic, Engagement) to generate more leads with free organic traffic. He emphasizes the importance of understanding your customer avatar and leveraging keyword research. He also highlights the significance of building and nurturing an email list for sustainable marketing success.Check out these episode highlights:01:42 - Paul's ideal client: A brand that is struggling with getting conversions that actually are profitable for their business.02:51 - The problem he helps solve: They're spending money on ads, but they're not getting the conversions they want.03:30 - Paul's three-step process to generate leads without spending more: It's three letters, FTE [foundation, traffic, and engagement]05:40 - Paul's Valuable Free Action [VFA]: Everything that you do online is keyword-driven. So you need to be present with keyword phrases that people want to know about.06:46 - His Valuable Free Resource [VFR]: Get your Free PDF of 26 email marketing strategies. Click here:https://www.marketingcounts.com07:37 - Q: What is my favorite ad platform that I use? A: The place that I'm getting the lowest cost per click right now is Google Ads because of their targeted keyword phrases.Tweetable Takeaways from this Episode:"Understand that when you have a social media following that's not your following, that belongs to the social media platform; so, build your list." - Paul Counts

Why you've got to check out today's episode:Learn valuable insights on avoiding random acts of marketing and strategically link investments to business results. Find out practical advice to help you enhance your marketing strategy and achieve better results.Understand the importance of a customer-centric approach to business growth.Resources/Links:Fast track your business. Click here: visionedgemarketing.comSummary:Is it a challenge for you to connect marketing activities with real business outcomes? In a business landscape, random acts of marketing are wasted resources; finding a strategic approach is crucial.Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.In this episode, Laura shares valuable insights on effective B2B marketing strategies. She emphasizes the importance of avoiding random acts of marketing and stresses the need for a strategic, customer-centric approach highlighting the significance of balancing customer value with business value for sustainable growth.Check out these episode highlights:01:14 - Laura's ideal client: We have served B2B customers and they want to be able to be very smart about how they grow organically.02:12 - The problem she helps solve: We help them avoid what we call random acts.03:35 - Symptoms to her client's problems: They have trouble telling their story because they have not done a good job of really thinking about their value proposition, positioning, messaging and how to differentiate themselves. 05:10 - Mistake clients make before meeting Laura: Not having a strategy at all.07:00 - Laura's Valuable Free Action [VFA]: The secret to doing that [link investments and activities to business results] well is to have what we call logic or metrics chains.07:38 - Her Valuable Free Resource [VFR]: Check out this white paper and download for Free, 'Bring Your A-Game to a Customer Empowered Market.' Click here: visionedgemarketing.com08:40 - Q: If you could give us one piece of advice to the C-Suite or the board of directors, what would it be? A: Be vigilant about maintaining the balance between creating customer value and creating business value. Tweetable Takeaways from this Episode:"It's one thing to have a strategy but if you don't have the processes in place to execute, that can be a problem." - Laura Patterson

Why you've got to check out today's episode:Learn how to eliminate the internal and external barriers that hinder sales success.Uncover powerful sales strategies combined with personal development techniques to boost your sales performance.Discover this focused breathing technique to elevate your sales performance.Resources/Links:Get instant access for FREE and learn how to double your close rate with this book 'Sales Scripts Are Dead: The Resistance Removal Sales System Is Alive!': https://go.advancedbusinessabilities.com/Summary:Have you ever felt the frustration of potential clients slipping through your fingers despite your best efforts? This struggle of converting leads into sales can be a major hurdle for many businesses. But you can always have the chance to double your sales conversions without additional marketing costs.Mike Irving is the Founder of Advanced Business Abilities and passionate about helping you remove the resistance that restricts you in life and business.In this episode, Mike shares his unique "Resistance Removal Sales System," which helps double sales conversions by identifying and eliminating internal and external resistance in sales conversations. He emphasizes the importance of self-awareness and personal growth, using techniques like centered breathing to manage stress and improve focus. Check out these episode highlights:02:38 - Mike's ideal client: Business owners, CEOs, sales professionals, but specifically it's people who are conscious of being commissionable, meaning they have a strong moral compass.03:39 - The problem he helps solve: We help them stop yanking the rug out from underneath their own feet.05:57 - Symptoms of the problem: There's not enough sales or not enough growth in the team because they feel stuck and they have that pressure.06:46 - Common mistakes clients make: They attempt to force themselves to change and they work really hard. 07:31 - Mike's Valuable Free Action [VFA]: Mike Irving: Centered breathing is about taking a breath down into your belly; See that shallow breathing activates your fight, flight, faint, freeze mechanism and it doesn't support you to be completely present which is where you can intentionally direct your attention. 09:25 - His Valuable Free Resource[VFR]: Download a free book called Sales Scripts Are Dead: The Resistance Removal Selling System is Alive. Click here:https://go.advancedbusinessabilities.com/09:58 - Q: Why do I do this? A: I met the people that I now refer to as my research team in 2006. And after, that is when I actually learned how to sell. I started studying the mind and performance and these people have helped me to create the basis of what we do here at ABA now. Tweetable Takeaways from this Episode:"The number one and most valuable performance tool that is available to every single person is what I call centered breathing." - Mike Irving

Why you've got to check out today's episode:Learn how to craft compelling copy that clearly communicates the benefits of your services, making you the obvious choice for your ideal clients.Understand the importance of focusing on the transformation clients seek rather than just your credentials.Discover how to balance between psychological and logical elements in copywriting to help you grasp the nuances of effective marketing communication.Resources/Links:Get these 39 types of proof that are powerful conversion optimisation tools you can start using immediately. Click here: https://taleist.agency/proof/Summary:Struggling to make your business stand out in a crowded market? Many skilled professionals find themselves frustrated as their expertise goes unnoticed and potential clients slip away. Without a clear and compelling message, even the most talented individuals can remain invisible to their ideal clients.Steven Lewis is a copywriter who works with established business owners to position them as the obvious choice for their ideal clients. He's well known for his no-bullshit approach.In this episode, Steven shares his no-nonsense approach to positioning yourself as the obvious choice for your clients. He emphasizes the importance of focusing on the transformation you provide rather than just your credentials and offers actionable tips to articulate your value effectively. Check out these episode highlights:02:06 - Steven's ideal clients: Coaches or consultants, sometimes maybe they own a small agency, often they're a digital marketer.02:56 - The problem Steven helps to solve: They don't talk about what you get.04:09 - Symptom of the problem he helps solve: People who should convert don't convert.05:18 - Mistakes his clients commit before meeting him: They talk about their credentials, how long they've been doing it, and those don't mean anything to their client. 06:29 - Steven's Valuable Free Action [VFA]: Picture what your client woke up in the morning wanting.08:03 - His Valuable Free Resource [VFR]: Get 39 ways to talk about yourself that prove you're good at what you do without saying that you are leading or innovative. Click here: https://taleist.agency/proof/08:51 - Q: How do I know how to make you the obvious choice for your ideal client? A: I talk to you because you wouldn't believe how many people tell me something and I'm saying to them, why the hell isn't that on your website? And they're like, oh, I didn't know that was important. And the other thing is I talk to your clients because your clients will always talk about what they get and not what you do.Tweetable Takeaways from this Episode:"They don't buy what you do, they buy the transformation that they're going to get." - Steven Lewis

Why you've got to check out today's episode:Discover valuable strategies on how to use video to break through the noise online and effectively engage audiencesFind out these two AI tools that helps in simplifying video creation to enhance your video marketing effortsLearn about actionable tips for consistency and engagementResources/Links: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguideSummary: Are you struggling to cut through the digital noise and get your message seen by your target audience? With millions of messages flooding platforms like Facebook and email daily, standing out can seem nearly impossible. Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.In this episode, Lou shares how to leverage video effectively to attract more leads and clients. He discusses the importance of creating engaging content that resonates with viewers, emphasizing that simply producing a video isn't enough—it's about making the message clear, engaging, and being consistent. He also delves into the power of AI tools in video production, highlighting these two tools that he uses himself.Check out these episode highlights:01:46 - Lou's ideal client: My ideal client is an established small business owner who has an open mind about technology and AI and is not afraid to be a little bit of an early adopter.02:24 - The problem Lou helps solve: The problem with a lot of the folks I work with are, they are the best kept secret in their niche.03:06 - Symptoms his client face before meeting him: There's so much noise and clutter online that you really have to have a clear message to break through and a method to do that.03:56 - Common mistakes his clients make: The biggest mistake is really not being consistent.06:09 - Lou's Valuable Free Action [VFA]: A lot of it is really just being open to experimenting, especially with AI.07:34 - His valuable Free Resource [VFR]: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguide.08:01 - Q: How did I make the transition from the television industry to online video 20 years ago? A: It was bumpy. But I'm glad I did it. Tweetable Takeaways from this Episode: "Video marketing, like any kind of marketing, is a marathon and not a sprint." – Lou Bortone

Why you've got to check out today's episode:Learn how to effectively attract high-quality clients through joint ventures. Discover the common mistakes that businesses make when engaging in joint ventures so you can improve your JV approaches and achieve better results.Find out practical tips on how to add value to joint venture partners beyond simple lead exchanges. Resources/Links:Learn to leverage JVs to get more clients here:  www.captainjv.coSummary:Are you struggling to attract high-quality clients and effectively grow your business? Many coaches and consultants face this challenge, often finding themselves frustrated with ineffective collaborations that yield poor results. They may have tried various marketing methods, like advertising and SEO, only to be disappointed by the lack of substantial leads and meaningful connections.Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships.In today's episode, Danny delves into the heart of this problem and shares what makes joint ventures successful, common mistakes to avoid, and actionable tips for adding value to your partners. Check out these episode highlights:01:28 - Danny's ideal clients: My ideal clients are established coaches and consultants. 01:53 - The problem Danny helps solve: People who want to increase their sales pipeline and they are using different methods.02:54 - Symptoms of the problem he is solving: It's about the avatar.03:58 - Common mistake his clients commit before consulting him: Where they have tried joint ventures or some kind of collaboration and tended to be quite transactional in the way they approach.05:28 - Danny's Valuable Free Action [VFA]: Get beyond this kind of quid pro quo mindset. 07:22 - His Valuable Free Resource [VFR]: Learn to leverage JVs to get more clients here:  www.captainjv.co08:07 - Q: Why? A: When I meet with JV partners, I always ask them, what is the why behind your business? That is a game changer.Tweetable Takeaways from this Episode: “A joint venture is an investment. When you decide to collaborate with somebody, you have got to invest time into really understanding their business.” - Danny Bermant

Why you've got to check out today's episode:Discover a unique approach to business problem-solving by emphasizing the importance of dissolving problems rather than just solving them. Ensure a balanced and sustainable path to becoming a 'wholistically made millionaire'.Learn to identify and address the root causes of your business challenges effectively.Resources/Links: Take this wholistic business assessment to make growing your business & living your very best life easy. Click here: https://wholisticallymade.com.Summary:Are you constantly battling recurring business problems that never seem to go away? Many entrepreneurs find themselves stuck in a cycle of solving issues that keep popping up, draining their time and energy. Instead of merely fixing problems, what if you could dissolve them and create a thriving, stress-free business environment? Angela Bell is the creator of the Wholistically Made Millionaire, a strategist who thrives on guiding entrepreneurs from problems to profitability and personal freedom.In this episode, Angela reveals a transformative approach to problem-solving that can lead to greater personal freedom and sustainable success. And shares practical tips to identify and address the root causes of your challenges effectively, ensuring long-term growth and fulfillment.Check out these episode highlights:02:30 - Angela's ideal client: Either someone who's at a tipping point because their business is on fire. Or  they're a business owner that is tired of playing whack-a-mole with their problems.03:35 - The problem she helps solve: There's the business owner that has the recurring problems, that's plain whack-a-mole. There's also the business owner that has that elephant in the room that is successful as they've been. They haven't been able to solve that one. And it goes everywhere with them.05:02 - Symptoms of the problems she helps solve: They have anxiety, they're really frustrated and they feel kind of stuck between their success and the reality of where they are.  05:41 - Mistakes her clients make before seeing her: The first one is trying to solve it. Instead of creating something new, you want to create a leader in a company where those problems don't exist.06:29 - Angela's Valuable Free Action [VFA}: First, becoming someone who has a leadership vision. Number two, collaborate. Number three, think bigger than the problem. 09:16 - Her Valuable Free Resource [VFR]: Check out this wholistic business assessment with her scale squad. Click here: wholisticallymade.com.09:43 - Q: What is a wholistically made millionaire? A: We look at the world differently and it's not just about money, it's not even just about freedom. It's what we can do with it in our capacity, both in our business and in our personal life and in our health. Tweetable Takeaways from this Episode: "Think bigger than the problem." - Angela Bell

Why you've got to check out today's episode:Find out how to get quality leads other than creating content on social mediaUnderstand why you should stop hopping from one platform to another; instead, invest in real connectionsLearn how podcast guesting create connections and provide opportunities for more quality leadsResources/Links:Are you ready to implement changes in your business? Hop on a conversation with Viv here: www.vivguy.com/callSummary:Already feeling burnt out with social media with no one engaging with the volume of content you are producing? Much less getting quality leads?Spending your time hopping from one platform to another with no result is just wasting your time.Viv Guy is an online sales growth expert, serial entrepreneur, and host of a #1 Marketing Podcast. She teaches business owners how to hit their sales targets and make more money every month with her Profitable Podcast Method whilst saving them time and energy in the process.Hear Viv out and learn how to connect and have conversation with people who already have your audience. Nurture relationships and that's when you open up opportunities.Check out these episode highlights:01:39 - Viv's ideal client: I work with service-based business owners, so think of course creators, coaches, consultants, the likes.01:54 - The problem she helps her clients solve: I help people who've got an income plateau or seen a decline in sales and who are feeling really burnt out with social media. 02:37 - Symptoms her clients face before turning to her: Content that you're creating, maybe social media is not getting much engagement and slow audience growth.04:09 - Mistakes her client makes before reaching out: Adding more platforms, adding to that burnout.05:52 - Viv's Valuable Free Action [VFA]: Just stop creating volumes and volumes of content. Start creating connections.07:29 - Valuable Free Resource [VFR]: Hop on a call and get away with so much from a conversation with Viv: http://www.vivguy.com/call08:10 - Viv's actionable message: If you are really struggling to hit the right people, the thing that you need to go to before you put any strategy in place is messaging.Tweetable Takeaway from this Episode:"Go where your people already are and have those conversations, it opens up so many more opportunities for you." - Viv Guy

Why you've got to check out today's episode:Discover the reasons why it's not advisable to constantly share the podcast host's link when you appear as a guest on their showFind out why relying solely on the podcast host to carry the weight of your appearance on their show may not be beneficial for youUncover the potential in repurposing the raw audio from the podcast where you were a guest and leverage it to your benefitResources/Links:Leverage and repurpose your podcast opportunities and generate quality leads and clients. Click here: leverageyourpodcast.com/guestSummary:Are you making guest appearances on different podcast shows and depending solely on the podcast host to handle all the promotions for you?Why not take advantage of those guest appearances and create your own call to action on your platforms? This way, you can generate more leads and attract new clients.Host of Leverage Your Podcast Show, Lyndsay Phillips, of Smooth Business Podcasting, helps all podcasters leverage and repurpose their episodes to create authority-boosting content that attracts leads and clients.In this episode, Lyndsay discusses strategies for repurposing podcast guest opportunities to effectively attract high-quality leads and clients for yourself, rather than solely benefiting the podcast host.Check out these episode highlights:02:51 - Lyndsay's ideal client: I would say authors, speakers, entrepreneurs that have a business model.03:28 - The problem her clients face: A lot of guests are relying on the host to do all the heavy lifting, promote for them. It helps, but it's not your ticket to winning.04:56 - Symptoms to her client's problem: It's sharing the host's links all the time.06:50 - Lyndsay's Valuable Free Action [VFA]: Make sure that you're publishing it on your own website.08:23 - Her Valuable Free Resource: Learn to repurpose your podcast guest opportunities and get more leads and clients: leverageyourpodcast.com/guest08:34 - Q: What is the missing piece of how and what you need to repurpose from those episodes?A: And that would be reels and YouTube shorts. Tweetable episode from this episode:“Ask for the raw video from the host so that you can use that to select the sound bites and nuggets, reels, so that you're showcased in the way that you want to be showcased." - Lyndsay Phillips

Why you've got to check out today's episode:Discover the strategies to achieve consistent and controllable sales, empowering you to scale and broaden your business.Learn how to effectively oversee and evaluate your sales funnel alongside your team.Uncover an efficient sales process tailored to your business, enabling you to gain insights into every step of the journey.Resources/Links:Download your Sales Operating Guide here and build winning sales strategies: www.regardingsales.comSummary:Are you struggling with unpredictable sales and cash flow issues, or finding it challenging to get a handle on how things are running?It seems like your system may be in chaos, which could be impacting your business's potential to soar. It might be time to fix things and get on track for success!Liz Heiman is the Sales Operating System Architect and the founder of Regarding Sales. She guides leaders from what's often a random and chaotic sales process to a systematic and sustainable strategy that fills their prospect pipeline week in and week out.Listen to Liz as she shares how to implement a sales process that effectively addresses chaos, rather than simply putting a CRM bandaid on top of it, which could potentially worsen the situation.Check out these episode highlights:02:26 - Liz's ideal client: I like working with companies that are between like 25 and a hundred million who are changing their go-to market strategies.03:09 - The problem she helps solve: I take the chaos out of sales so that they have a system that is predictable and manageable so they can grow or scale.04:24 - Symptom of the problem: One is that feeling that this is chaos. The second is that projection forecasts are completely unpredictable.05:20 - Mistakes clients often make: That you can just keep doing the same thing for 10, 20, or 30 years.06:41 - Liz's Valuable Free Action [VFA]: Start doing funnel reviews with your team.07:25 - Liz's Valuable Free Resource [VFR]: Download the Sales Operating Guide here: www.regardingsales.com08:08 - Q: How did I get here? A: I got to this point of creating this system because I started with systems and processes and then watched it grow and grow. Tweetable Takeaways from this Episode:“You have to change with the market. You have to change with the technology.” - Liz Heiman

Why you've got to check out today's episode:Discover how to create a life that reflects the natural design, both personally and professionally, rather than conforming to human-made standardsFind a way to build your business centered on your passion while living sustainablyExplore how to elevate your business by recognizing and optimizing both short-term and long-term cycles of growth and developmentResources/Links:Find out how you can have the power to change the world through your business legacy. Read the first two chapters of the 'Regenerative Business' book here: https://www.thedirtyalchemy.com/free-chaptersSummary:Want to leave a positive and lasting impact to the world and to the people you connect with?More than sales and profits think about how you can make a real difference in the lives of people you come in contact with.Sam Garcia is the author of the bestselling book, Regenerative Business, and is the founder of Dirty Alchemy, the marketing agency & consulting firm for conscious entrepreneurs, coaches & course creators.In this episode Sam shares about what she's doing in regenerative farming. How the idea closely mirrors what we should be like towards the environment and to the people we encounter. It's about touching lives and impacting them. Check out these episode highlights:01:14 - The whole idea of regenerative farming: Leaving a piece of land better than it was before.02:55 - Context of conscious entrepreneurs: They want to have their business and their passion to be a part of changing the world in a positive way. 04:01 - Sam's ideal client: I work with online course creators and service providers who are low-level disgusted with the way we're conditioned to do business. 05:02 - The problem she helps solve: We're not trying to use bro marketing tactics, which are a lot of unethical urgency and scarcity.06:41 - Symptoms of the problem: They're burned out, they're uninspired.07:28 - Mistakes Sam's clients make before reaching out: Just trying to do more and work harder.08:08 - Sam's Valuable Free Action [VFA]: Deciding what those larger and smaller cycles are for you will actually make your business feel better and work better. 09:42 - Valuable Free Resource: Read the first two chapters of the "Regenerative Business 'book here: https://www.thedirtyalchemy.com/free-chapters10:32 - Sam's inspiring message: If you have a business based around your passion, then you have a lifelong relationshipTweetable Takeaways from this Episode:"With the regenerative business framework, it really is about how we build our business based on how nature designs systems versus how humans design systems." - Sam Garcia

Why you've got to check out today's episode:Discover the essential strategies for succession and exit planning to ensure a smooth transition for your business and be prepared for the inevitable.Find out how to reap the rewards of your hard work and find the true value of your company's worth.Discover the essential actions, key stakeholders to engage, and effective strategies for successful succession planning. By taking proactive steps, you can ensure preparedness and minimize the risk of job losses and business disruptions.Resources/Links:Click here to 'How to Avoid the Succession Pitfalls and Create Valuable Exit Options': https://thebusinesstransitionsherpa.com/the-business-transition-handbook/Summary:Is the idea of succession planning always being pushed to the side?Before it's too late, it's important to assess your company's value and ensure that you are duly rewarded for it. Whether the company is sold or not in the future, proper preparation can help you avoid succession issues and facilitate a smooth transition for your business.Laurie Barkman, The Business Transition Sherpa(TM), works with owners from transition to transaction as a business growth and M&A Advisor. Author: "The Business Transition Handbook". Host: "Succession Stories Podcast"Join Laurie as she explores through the importance of succession planning and helps you develop valuable exit strategies for your business.Check out these episode highlights:01:46 - Laurie's ideal client: Business owners in the United States who are contemplating ownership succession within the next five to seven years from the transaction standpoint.02:05 - The problem Laurie helps her client solve: 100% of owners are gonna leave one day, but very few are prepared. 02:42 - Symptoms of the problem her clients are facing: They don't know what to do. They don't know what steps to take. They don't know who to work with.04:11 - Mistakes clients make before seeing Laurie: They just keep pushing it to the back burner. It's the classic important, not urgent thing to do until it is urgent.06:04 - Laurie's Valuable Free Action [VFA]: The number one thing is to set an intention. 06:59 - Her Valuable Free Resource [VFR]: wwwthebusinesstransitionhandbook.com07:29 - Q: How did I get started in being a merger and acquisitions advisor and business transition advisor? A: I went through a transaction with a privately held company, was hired in from the outside and it was a very, very successful exit, that's how I got started with it. Tweetable Takeaways from this Episode:"Set an intention for your end game, even if it's 5, 7, 10 years away; think forward to be able to look backward." - Laurie Barkman

Why you've got to check out today's episode:Learn more on how to get more leads without sounding too pushy or aggressiveFind out how to get profitable ads all the time with the right sales copyGet the secret on how you can stop your marketing from being boring and get more clients all the timeResources Links:Want to know how to get your clients to say “YES” all the time? Click here: https://www.gameofconversions.com/copywriting-secrets/Summary:Do you want to know how to create high-conversion sales copy that will get you that sweet “YES” all the time?The right sales copy is the answer to all your lead problems. By having a high-impact sales copy equipped with the power of human psychology, you can get anyone to say “YES” to you! All you need is the right equipment, a better mindset, and the perfect sales copy technique for you and your business.Csaba Borzasi is a former psychology researcher turned lead activation and conversion expert.Don't forget to grab a pen and paper as we listen to Csaba's insightful message on how you can close deals all the time without worrying about changing up your sales copy all the time. He also shares a glimpse into the secret recipe behind 100 of the most profitable ads of all time.Check out these episode highlights:01:30 - Csaba's ideal client: It's basically an education-based online businesses that sell genuine transformation products. So not just courses or information products, but those who do make an impact, and they want to make a bigger impact.02:14 - The problem he helps solve: The biggest problem I usually see is that most of these people are struggling with leaky funnels, low conversion rates, and weak copy. So I basically help them identify and fix their biggest leaks.03:00 - The symptoms of the problem: One of the biggest ones is they're not really generating responses in the things that they're doing. Most of the time, these are emails, like most of these people have email lists. 04:15 - What Csaba learned from the 100-proven sales letter: I would say one of the top lessons was that you really have to make sure that your message is not boring.06:04 - Csaba shares an example of what entertaining marketing looks like09:06 - Csaba's Valuable Free Resource (VFR): Want to know how to get your clients to say “YES” all the time? Click here: https://www.gameofconversions.com/copywriting-secrets/10:30 - Q: What's the number one insight that I've learned during the challenge? A: Just talk to people, like real people. Not avatars or something like that.Tweetable Takeaways from this Episode:“People buy from people.” -Csaba Borzasi

Why you've got to check out today's episode:Discover a simple yet effective three-step process for crafting strategic contentLearn the art of creating content that captivates, connects, and convertsFind out how to develop a winning strategy for your business that aligns with your sales planResources/Links:Interested in creating content that converts and connects? Click here: https://sales.contentqueenmariah.com/content-strategy-workshopSummary:Is your content falling flat, leaving you with no engagement or resonance, and hearing crickets in the response?When creating content, it's essential to go beyond just posting for the sake of it. Three key elements need to be present for it to be relevant and strategic.Mariah MacInnes is the Founder of Content Queen and a digital nomad. She is a professional marketer with a background in Journalism and Public Relations.Get ready to lend an ear as Mariah shares her winning content strategy for captivating your audience, getting them to resonate with you, and ultimately converting.Check out these episode highlights:02:16 - Mariah's ideal client: Small business owner and entrepreneur who is now being turned into a little bit of a content creator.02:56 - The problems she helps her clients solve: This connection, conversion, and brand awareness elements that comes through strategic content.04:16 - How to be strategic with your content: I break it up into three parts, which is research, the strategy element and the process.06:24 - Symptoms to her client's problems: They're burnt out and in the hamster wheel of content creation.06:45 - Mariah's Valuable Free Action [VFA]: Sitting down and building out a strategy for your business that aligns with that sales plan.07:54 - Her Valuable Free Resource [VFR]: contentqueenmariah.com08:41 - Q: What is one thing missing in people's content strategy? A: And the answer is storytelling.Tweetable Takeaways from this Episode:"If you're not sharing stories, you can't captivate your audience and you can't connect with them and build conversion." - Mariah MacInnes

Why you've got to check out today's episode:Find out why doing your copywriting doesn't actually save you any moneyUnderstand how you can get your ideal buyers to say yes to anything you offerLearn more about the sales-changing roadmap that will get your copywriting game up on the boardsResources/Links:Want to get the Buyers' Roadmap? Click here: https://www.jonbenson.com/roadmapSummary:Do you really think doing your own copywriting can save you tons of money? Spend your time and effort on something else, and let someone do your copywriting for you. Or even now, in our techno-centric world, try incorporating AI into your sales copy. Words are just as vital as anything else, especially when you're trying to sell. Say the best words, secure your ideal clients, and sell more with the right sales copy.Jon Benson is one of the top copywriters alive, plus is the Founder of BNSN.AI, the “magic button” app for sales copy.Listen in to Jon's magical words on how you can persuade your ideal buyers to always say “YES” to you through the power of the right words and excellent copywriting magic.Check out these episode highlights:01:39 - Jon's ideal client: Small business owners, marketers, and entrepreneurs.01:56 - The problem he helps solve: We give them words that sell. These words are used in everything! I mean, this is the one thing that I'm talking about. 03:17 - The symptoms of the problem: They have an offer or an idea for an offer, and they have no idea how to sell it, or they have no idea why it isn't selling04:41 - Clients' common mistakes before consulting Jon: It's like trying to fix your car by yourself without being a mechanic. It's not a good idea. Unless you're broken down on the side of the road, you should call a mechanic. 06:19 - Jon's Valuable Free Action (VFA): I can send them to free training that I have that's something they would start. And what that training does is help people understand what I'm talking about when I say understanding the words that their ideal buyer needs to know. 07:05 - Jon's Valuable Free Resource (VFR): Want to get the Buyers' Roadmap? Click here: https://www.jonbenson.com/roadmap08:54 - Q: Why are words more important than say a video or something else? Why are words so vitally important? A: Everything is centered on words. And the ultimate form of persuasion is when people hear something, and they see it.Tweetable Takeaways from this Episode:“Copywriters are both scientists and artists combined in a sense. We understand persuasion, so there's a psychology to it.” - Jon Benson

Why you've got to check out today's episode Discover what is the tao of sales babble and how to increase your sales without the stress and fearLearn why listening more and talking less can help you close more salesUnderstand how an attitude of reciprocity is important in increasing your sales and building relationshipsResources/Links:Want to know how to stop your sales babble and turn conversations into sales? Click here: https://www.salesbabble.com/SummaryDo you often get the sales jitters whenever you make a sales call?Selling shouldn't be complicated and stressful. Get over your fear and stop the sales babble by starting to get clear of your intentions and adopt an attitude of reciprocity.Pat Helmers is a software engineer turned startup sales manager turned podcaster/influencer dedicated to helping others find success using non-pushy sales by authoring a new book titled, Tao of Sales Babble.Listen in to Pat's sales-changing advice on how the power of talking less and listening more can greatly shift your sales game in the market. He also shares the importance of shifting your sales intentions into helping solve people's problems rather than just extensively marketing your product.Check out these episode highlights:01:27 - Pat's ideal client: The podcast is really centered on business-to-business people, people who are selling to other businesses.02:34 - The problem he helps solve: The biggest problem for them is to discover them and kind of coach them, actually to be fully understanding of their problems and their challenges and aspirations. Lots of times people haven't really fully thought that out.03:34 - The symptoms of the problem: A lot of people in the business space are really good at what they do, especially when it comes to smaller companies, founders, or startups. They know their technology, or they know their skills, but they're terrible at selling.05:43 - Clients' common mistakes before consulting Pat: You should be doing probably 40% of the talking and getting them to talk 60%.07:18 - Pat's Valuable Free Action (VFA): I think if you adopt an attitude of reciprocity, that "I'm here to help them and they'll be helping you". If you have reciprocity in your head, then you won't be thinking that it's a contest, and it's a competition. It's more about partnership. 08:06 - Pat's Valuable Free Resource (VFR): Want to know how to stop your sales babble and turn conversations into sales? Click here: https://www.salesbabble.com/08:50 - Q: Can anybody be a good seller? A: Yes! You may not be the greatest seller in the world, but I believe we have internally, in us, a desire to help others.Tweetable Takeaways from this Episode:“The more they talk, the more likely they'll buy.” -Pat Helmers

Why you've got to check out today's episode:Discover how to get more people to say “yes” to your offer without the fearLearn more about the prioritization framework to get your marketing intentions straight and effectiveUnderstand what is “ATM” and where should you properly spend it Resources/Links:Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23webSummary:Have you been spending most of your budget on marketing but nothing just seems to be working?A great marketing system doesn't start with splurging most of your money into it without getting consistent results. Marketing isn't supposed to be complicated. Start first with allocating a budget, spending your time wisely, and prioritizing the important high-impact, less-cost aspects of your business.Daisy McCarty is a fractional chief marketing officer and brand message strategist committed to helping businesses STOP wasting time and money on marketing that doesn't work.Listen to Daisy's recommendable and promising tips on how you can build a marketing system that actually works for you and turns prospects into clients without needing to splurge!Check out these episode highlights:01:44 - Daisy's ideal client: For our small business program here at Blender, it's a solopreneur startup or small business that's under a million in revenue. 02:12 - The problem she helps solve: I really solve two problems. Number one is helping businesses get in front of more potential customers. And number two is helping them get more of those people to say "yes" to their offer. 02:32 - The symptoms of the problem: They're always struggling to hit revenue goals. Usually, they're trying tactics kind of piecemeal and hoping that something is going to work.03:20 - Clients' common mistakes before consulting Daisy: The most common mistakes are around the assumptions they're making about how marketing works. So half of them think marketing is a mystery. And they just have to try things and hope something's going to work.04:26 - Daisy's Valuable Free Action (VFA): I'd like to share a prioritization framework for this one. So number one, you have to be aiming at the right problem. So it's visibility or getting enough traffic to the site or getting people to take the next step. 06:35 - Daisy's Valuable Free Resource (VFR): Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23web07:32 - Q: How much should small businesses be spending on their marketing? A: This is a scary question to ask because most businesses that are starting up or they're smaller are not spending anywhere close to what they should. Tweetable Takeaways from this Episode:“Marketing is a solvable problem. It's not a mystery.” -Daisy McCarty

Why you've got to check out today's episode:Discover how you can increase your sales without sacrificing a dimeUnderstand the importance of preparation and practice in getting your sales calls doneLearn more about the three-step Salesology Method and gain control over your salesResources/Links:Click here to unlock your sales potential by joining the Sales Quest Live at https://gosalesology.com/Summary:Do you want to know how you can close more sales without sacrificing a dime?Sales don't have to be scary and stressful. It doesn't have to cost a lot too! For you to feel more confident and comfortable and close more sales calls, you need to understand the importance of practice and preparation. Gain control and get more sales while building confidence!Wendy Weiss is the creator of the Salesology Prospecting Method which generates predictable sales revenue results. She has helped 775 businesses increase qualified appointments and sales faster, more easily, and more profitably. A former ballet dancer, Wendy believes everything she knows in life and business she learned in ballet class.Sit back and grab a pen as Wendy talks about how you can close more high-ticket sales with the power of taking action. She also dives deeper into how you can get better at prospecting with the three-step Salesology Method!Check out these episode highlights:02:21 - Wendy's thoughts on how to increase sales: The number one thing that business owners and entrepreneurs can do to increase sales is to take action.04:12 - Her tip on how to get over your fears: The really good news for any of you who are nervous. It's a communication skill. It can be learned, and it can be approved.05:53 - What is the three-step Salesology Method? 08:48 - Click here to unlock your sales potential by joining the Sales Quest Live at https://gosalesology.com/Tweetable Takeaways from this Episode:“Perfection is the enemy of selling. Good enough is good enough. Your sales conversations don't have to be perfect. You just have to do it!” -Wendy Weiss

Why you've got to check out today's episode:Find out what is your leadership style and how you can turn it into your entrepreneurial superpowerLearn why you need to notice where your resistance is in your business to unlock abundanceUnderstand how frustration can limit your effectiveness in your businessResources/Links:Want to know what's your secret entrepreneurial superpower? Click here: https://www.lizwolfecoaching.com/resources/quiz/Summary:Do you want to know how you can grow your business without the stress, hassle, and expenses just by how you lead?Your CEO leadership style plays a big and crucial role in determining if your business is out for success or failure. It can make or break your business if you don't get it right. Stop the resistance and find out what your CEO leadership style is– your secret superpower!Liz Wolfe is a business coach who helps entrepreneurs get unstuck so that they can create an abundant business.Catch Liz as she shares the ultimate secret on how to grow your business— by embracing your strengths and loving your leadership style! She also talks about how to avoid potential pitfalls and unlock abundance.Check out these episode highlights:01:33 - Liz' ideal client: My ideal client is anyone who feels stuck in their business. I mostly work with newer entrepreneurs, people who are in their zero to five years of their business.01:52 - The problem she helps solve: The main problem I help people solve is to launch and grow an abundant business. 02:52 - The symptoms of the problem: Some of the symptoms are this idea of feeling stuck where you're working really hard, or you feel like maybe you don't have enough experience, and you feel like you don't have the credibility you want or you feel like you should have better connections.04:04 - Clients' common mistakes before consulting Liz: The biggest thing is struggling against your leadership style. And I'll give you an example. So that would be, if you are what I call a "Chief Enthusiasm Officer", you're someone who has a lot of ideas and creativity. 06:15 - Liz' Valuable Free Resource (VFR): Want to know what's your secret entrepreneurial superpower? Click here: https://www.lizwolfecoaching.com/resources/quiz/07:19 - Liz' Valuable Free Action (VFA): Notice your resistance and know that that's coming from your resistance to being a way that you are not naturally a way to be.08:12 - Q: How do I get past this? And is this really possible for me? A: Absolutely. The answer is, we're on this entrepreneurial journey together to be in discovery. So, be in that open space of discovery.Tweetable Takeaways from this Episode:“Ask yourself the question, what am I resisting right now? And I promise you, you will discover something helpful for you to move forward in your day.” - Liz Wolfe

Why you've got to check out today's episode:Discover how to continuously drive traffic into your funnel and multiply your salesLearn why you should start tracking your ads to invest more in the right oneKnow what's the best and right funnel for your business and get high-ticket salesResources/Links:Want more tips on how to multiply your income streams? Click here: https://www.leadsurgebook.comSummary:Do you want to know how you can implement the right funnel for your business and get a stream of high-ticket sales? Growing your business by just relying on referrals and ads isn't going to get you anywhere. You need to first establish the right funnel to drive traffic and generate constant high sales!Terence Tam is the Founder of the Radical Marketing agency which drives growth for coaches and course creators. He recently authored Lead Surge which details 8 effective funnels for coaching businesses.Grab your coffee and take a pen as we listen to Terence's promising secrets on how you can find the best funnel for your business and get multiple streams of high-ticket sales.Check out these episode highlights:03:22 - Terence's ideal client: My ideal clients are high-ticket coaches and course creators who want to scale. A lot of them have all this great, awesome information and products, but they don't know how to scale. 03:54 - The problem he helps solve: Once you have built your funnel, you need to drive traffic, right? Otherwise, nobody knows about you. And that's where we come in and write really awesome ads.04:59 - The symptoms of the problem: From many of the coaches I've seen, they try to rely on referrals. They try to rely on organic social.06:11 - Clients' common mistakes before consulting Terence: There are so many potential things, but one of the things is they don't have the right funnel for their particular business and their particular offer. 07:23 - Terence's Valuable Free Action (VFA): I believe what would be good if you're not going to build a whole funnel is what I described in the book called what we call "lead ads". So you're basically generating leads online without actually building a whole funnel.08:22 - Terence's Valuable Free Resource (VFR): Want more tips on how to multiply your income streams? Click here: https://www.leadsurgebook.com09:21 - Q: Why should you build a funnel? A: The key is, if you have that funnel, basically, you can scale your business to the moon.Tweetable Takeaways from this Episode:“Track everything to make sure which ads are getting the right people into your funnel and getting you the ideal clients.” -Terence Tam

Why you've got to check out today's episode Find out what is your signature process and how it can cut your time in half while increasing salesDiscover why making the switch from a one-to-one model to a one-to-many model is important for your businessLearn more about the importance of solidifying your signature process in managing your time and businessResources/Links:Want to know more about how you can increase your sales while cutting your workload in half? Click here: https://www.jasonvanorden.com/scalable-genius/SummaryDo you want to know how you can increase your sales by serving more clients in half the time and stress?Having a model isn't enough if you are more stressed, losing prospects, and often caught up in it. A one-to-one model may sound the best, but having your very own signature process (and maybe, even switching to a one-to-many model) can promise you more leads and more profit at a lesser time and cost.Jason Van Orden helps coaches and consultants create group programs that serve ten times the clients and cut their workload in half without sacrificing client results.Make sure you've got your pen and paper ready as Jason talks about how you can create your very own signature process that can guarantee you more clients without sacrificing any of your current progress or sales. He also shares his secrets on how you switch to a one-to-many model at ease!Check out these episode highlights:02:29 - Jason's ideal client: It's that coach or consultant doing great work for a while. They know who their ideal client is. They know how to get some really good results.03:16 - The problem he helps solve: It's serving more people in less time, but not sacrificing the results either. I know that coaches and consultants get into business because they want to change people's lives.05:12 - The symptoms of the problem: So they're feeling pulled between, "Okay, I'm marketing and finding new leads. Okay, now I'm trying to sell to bring people in. Okay, now I got to serve those clients," right? And there's these different parts of our business. 07:08 - Clients' common mistakes before consulting Jason: So there's one or two that I see the most often. One is thinking, "Hey, I'm so valuable to my clients. I have to be in the room. It's me being intuitive. I'm integral to the process."08:39 - Jason's Valuable Free Action (VFA): The first thing is to start defining your signature process. So how do you do that? Well, start breaking down and noticing the themes and how you guide them from here to there and think of it in terms of milestones.09:26 - Jason's Valuable Free Resource (VFR): Want to know more about how you can increase your sales while cutting your workload in half? Click here: https://www.jasonvanorden.com/scalable-genius/10:15 - Q: How did the universe start? Where did it all come from? A: Actually, I don't know. But I love thinking about it as much as I can, like, why are we here?Tweetable Takeaways from this Episode:“Your ideas can be turned into a system where that becomes the star of the show. That becomes the thing that your clients are buying into.” - Jason Van Orden

Why you've got to check out today's episode:Learn why it's not all about getting big but more about forming deeper relationships with your clients Find out what the impact of being crystal clear on your offer has on your clientsUnderstand how being in the right room with like-minded people can help you organically grow your business and yourselfResources/Links:Want to know how to fuel your business and life to be the best? Click here: https://www.getknowngetpaid.com/6questionsSummary:Do you want to know how you can love your business and love your life at the same time without any constraints?Growing out your business shouldn't be stressful and lonely. Escape that loneliness and dive into business and life fulfillment by being in a room full of like-minded people that share the same goal and purpose as you! But, growth doesn't have to stop there. By having a clear mind, and an offer to give to your clients, you'll be one step away from loving your business and life right now!Podcast Guesting Success Expert Nancy Juetten loves her business and her life. One without the other isn't good enough. Today, we talk about how this can be your reality, too.Get your ears and pen ready as Nancy talks about how you can love your business and life right now through the right network and a better mindset. She also shares her secrets on how you can bring confidence and conviction to the table to turn prospects into long-term clients.Check out these episode highlights:02:09 - Nancy's ideal client: My ideal client is a successful, established, lifestyle entrepreneur who wants to link arms with other people who are in similar scenarios.02:38 - The problem she helps solve: The problem I solve for them is the isolation of loneliness that they feel trying to go it alone. And it's hard to know what's on the jar, with a label on the jar, when you're inside of it.03:38 - The symptoms of the problem: If you are someone who has been working some complicated funnel, or someone who's been tinkering with Facebook ads, and hoping that cold leads would save the day, maybe it's time to look at organic, natural marketing, referrals and real relationships with like-minded people.05:39 - Clients' common mistakes before consulting Nancy: The most important question for everyone to ask themselves is, are you in the right room for what you're trying to do and who you're trying to serve?08:02 - Nancy's Valuable Free Action (VFA): Be really crystal clear about the next step you want your client to take in your direction. If you give them too many choices, they might make no choice. 08:36 - Nancy's Valuable Free Resource (VFR): Want to know how to fuel your business and life to be the best? Click here: https://www.getknowngetpaid.com/6questions09:17 - Q: What would you tell your younger self if you were starting your business again, right now, right here? A: I would say that I would have believed in myself more boldly. I would have paid attention to the right business model that was right for my sensibilitiesTweetable Takeaways from this Episode:“Love your offer enough that you would be willing to invest 10 times the value to get the same benefit for yourself.” -Nancy Juetten

Why you've got to check out today's episode:Discover how to secure more sales without the fear of being too pushy, aggressive, or salesyFind out how you can use your personality style to increase your sales and attract the right clientsLearn how to stop the “bright shiny object” syndrome and start closing sales through conversationsResources/Links:Want to find out what your personality style is to attract the right clients for you? Click here: https://www.nancyzare.com/alikeability-assessment/Summary:Do you keep on trying different marketing tactics but struggle to secure a stable stream of sales?Marketing doesn't automatically equate to sales. For you to successfully grow your business, it is important to generate visibility and credibility. But for you to close sales, connecting with prospects through conversations is crucial.Using psychology, Nance Zare, Ph.D. teaches caring professionals how to get clients without being salesy.Marketing isn't enough if you don't know how to close sales. Sit in and listen to Nance as she shares how to authentically secure more clients without wasting a penny on your marketing. She also talks about how you can use LinkedIn to help grow your business through connecting and conversing.Check out these episode highlights:02:17 - Nancy's ideal client: It is that smart, caring professional who is invested in his or her occupation to have that advanced degree perhaps a certification or license.02:43 - The problem she helps solve: The problem I solve is that these people are shy about self-promotion. They don't want to be pushy and aggressive, as you suggested. And at the same time, they need to make a good living. 03:39 - The symptoms of the problem: As I mentioned a moment ago, they have some sort of credential that enables them to give their service. They believe that no one taught them in the school or the training program they attended how to market, run a business or perhaps sell.05:26 - Clients' common mistakes before consulting Nancy: I believe that they suffer from what's called the "bright shiny object" syndrome. In other words, they are lured by marketing messages that say, "You can 10x your income. You can make 10k a month by just following our techniques."06:52 - Nancy's Valuable Free Action (VFA): So the tip has to do with reading LinkedIn profiles. You know, we look at somebody's profile usually when we don't know them, maybe they're on our calendar. But what are we looking at?08:42 - Nancy's Valuable Free Resource (VFR): Want to find out what your personality style is to attract the right clients for you? Click here: https://www.nancyzare.com/alikeability-assessment/09:23 - Q: Who am I as an individual? A: I'm very heart-centered and spiritually based. And I think that the people who work with me likewise gravitate to somebody who is also heart-centered and cares about people.Tweetable Takeaways from this Episode:“Marketing fills the sales funnel, as you know. It should generate visibility and even credibility. But in order to close sales, you're going to have to have a conversation with that prospect.” - Nancy Zare

Why you've got to check out today's episode:Find out how you can start and monetize your knowledge through a successful Internet businessLearn what is a “hybrid product” and how you can create your own while saving time Understand the importance of consistency in promoting your product online and growing your businessResources/Links:Want to know how you can sell digital products without stress? Click here: https://www.makeonce.com/Summary:Do you want to know how you can sell your knowledge and expertise online without sacrificing your time, money, and efforts?In order for you and your Internet business to get the success it deserves, it is important to create a digital product that can solve your audience's problems while building a subscription community around it.Mike Gowans is an expert in launching, growing, and monetizing digital businesses and memberships.Sit back and tune in to Mike's amazing insights as he talks about how you can monetize your knowledge into a successful Internet business.Check out these episode highlights:01:24 - Mike's ideal client: There are two real kinds of ideal clients. There's the one person that is trying already. They already decided they want to sell information online. 02:36 - The problem he helps solve: The big problem with a lot of them is that they're just overthinking things. They're making it more complicated than it needs to be.05:30 - The symptoms of the problem: You've tried to sell things online. I mean, I did all that. Tried everything-- MLM. I mean, I had a ton of different jobs. And you said something like, "Hey, you're actually doing the thing each day, so that you're showing them how to do that."05:30 - Clients' common mistakes before consulting Mike: People, the problem, the big one that they have that I see, or where they know that they need this, is they don't have any consistency. And there are all kinds of things happening that don't need to be happening, like they're buying little software, or they're doing all this stuff.07:30 - Mike's Valuable Free Action (VFA): They think they need to create the product before they sell it. The thing you want to do is just like an architect-- lay out the plan, get the model made, get the blueprints made, and sell that blueprint, sell that model.08:01 - Mike's Valuable Free Resource (VFR): Want to know how you can sell digital products without stress? Click here: https://www.makeonce.com/08:48 - Q: Where do you start? A: The thing I would say is what problem do you want to solve? Figure out a problem that you actually get excited about solving and then start solving it for people.Tweetable Takeaways from this Episode:“Figure out a problem that you actually get excited about solving, and then start solving it for people.” -Mike Gowans

Why you've got to check out today's episode:Discover how you can make your unique value proposition more attractive so that it can dominate the marketLearn what's the best marketing strategy for you that can give you organic and long-lasting resultsUnderstand why you can't be ignorant of changes if you want your revenue to growResources/Links:Want to know more on how to authentically and permanently increase your revenue? Click here: https://www.christophersalem.com/Summary:Do you want to know what you can do to increase your revenue and make an impact on your KPIs without the stress?Growing out your business won't be possible if you're not open to innovation and new ideas. Constant communication, openness to help, and removing ignorance can be your stepping stones to increasing your business growth, and revenue and becoming a trusted advisor in your business as well.Christopher Salem is a Business Growth Strategist. His weekly radio show, Sustainable Success, is a part of the Voice of America Influencers Channel.Watch out for Chris' amazing insights and top tips on how you can increase your profit and grow your business by being a trusted advisor in your business.Check out these episode highlights:01:54 - Chris' ideal client: My ideal client is going to be someone who is open-minded, number one, meaning that they know their business. They probably have a lot of experience but are open to new ideas02:24 - The problem he helps solve: The problem I solve is exactly that! Whatever could be better in their business. That could be revenue. That can be the net profit margin. A combination of both.03:21 - The symptoms of the problem: There can be, obviously, that their revenue is stagnant. It hasn't been growing. The net profit margin could stay the same or worse, regressing, compared to the average.04:51 - Clients' common mistakes before consulting Chris: It comes down to either-- one, first lack of awareness or ignorance in itself. They're not open to new ideas. 06:15 - Chris' Valuable Free Action (VFA): I would say that first, look at whether their communication is working or not working. Could it be better? 07:10 - Chris' Valuable Free Resource (VFR): Want to know more on how to authentically and permanently increase your revenue? Click here: https://www.christophersalem.com/07:52 - Q: What is the number one key revenue and profit strategy that businesses should look at before deploying other revenue and net profit strategies? A: I'll make it very simple. It is your unique market-dominating decision or a unique value proposition.Tweetable Takeaways from this Episode:“Everything starts with strong communication where it's not based on assumption and speculation, but when it's specific, clear, and concise.” -Christopher Salem

Why you've got to check out today's episode:Discover what is the promising “painless prospecting” and how you can practice it in your businessLearn how you can turn conversations into customers by disregarding the “numbers” mentality Understand how you can become the sales prey and let your prospects come to you insteadResources/Links:Want to learn a more effective way to prospect clients? Click here: https://www.conversedigital.com/Summary:Are you tired of selling and selling but nothing seems to be working?Selling isn't to be scary and tiring, especially in a digitally-centric world. Establishing relationships and connecting with your audience is a crucial step in increasing your sales. Introduce yourself, get connected, and feed them the information they might need.Tom Martin, the author of The Invisible Sale, is a no-nonsense, straight-talking 30-year vet of the sales and marketing business who favors stiff drinks, good debates, and helping people and organizations turn conversations into customers.Take a break and listen to Tom's amazing insights on how you can skip the sales stress and turn your simple conversations into some promising sales!Check out these episode highlights:02:01 - Tom's ideal client: We have two. The first is agencies that lack efficient, effective, or ongoing business development programs in place, and we help them create those. 02:57 - The problem he helps solve: It really comes to the two places. In the agency world, it tends to be the problem we solve is that agencies often are owned by people who don't think they're very good at selling, don't know how to sell, and maybe dislike it because it makes them feel like a used car salesman. 05:24 - Clients' common mistakes before consulting Tom: If it's in the agency world, they'll hire a rainmaker, a salesperson for the agency, and that usually, more often than not, completely backfires.07:29 - Tom's Valuable Free Action (VFA): A top tip is to pick five people you want to work with, spend some time and research, and learn everything. You stalk them and learn everything you can about them.08:14 - Tom's Valuable Free Resource (VFR): Want to learn a more effective way to prospect clients? Click here: https://www.conversedigital.com/08:58 - Q: How do you stay cool when you're in 100 and some degree weather, nonstop, all day, every day? A: You jump in your pool. You buy lots of ice and throw it in the pool because even the darn cool water's hot!Tweetable Takeaways from this Episode:“Continue building a relationship. Eventually, you'll find an opportunity to start selling. And when you do, you'll find a much better success rate.” -Tom Martin

Why you've got to check out today's episode:Discover the importance of bringing core values into your sales cultureLearn why sincerity and authenticity are your superpower in sales amidst AI contentFind out how can you increase your sales through the bottom-up approachResources/Links: Want to learn how to boost your sales through the power videos? Click here: https://www.danjourdanvideo.com/Summary:Do you want to switch up your sales game and effectively increase your revenue for your company?In a world where AI is slowly rising, most content can already be written by AI or be computer-made. Despite these trends and new innovations, authenticity and sincerity will always be the superpowers of humans that AI can never replace. Blending your core values into your work culture and keeping authenticity in sales is the key to increasing your revenue.Dan Jourdan works with companies that are having problems getting new customers.Get your pen and paper ready with what Dan has to share on how you can get off that sales plateau and increase your profit through the power of authenticity, sincerity, and kindness.Check out these episode highlights:01:24 - Dan's ideal client: Service companies with at least three salespeople. And by service company, I mean, companies that do work in people's houses-- roofers, H-back, plumbers. People like that are really awesome businesses.02:27 - The problem he helps solve: Generally lackluster sales performance from people. It's a pariah that people have an attitude of what's- I say, I love the sales business. I love making friends with strangers.03:12 - The symptoms of the problem: All those things could be happening. But there's a general feeling of "blah". There's high turnover. There's a very low kind of buy-in to the company and the culture. 04:49 - Clients' common mistakes before consulting Dan: There are two answers to it. One is they do too much. Meaning they start top-down and say, "We're going to reinvent an entire process here and do all the red Bobs in the sales ops and get the whole offers."05:56 - Dan's Valuable Free Action (VFA): So the one tip when cold calling and meeting somebody new, is never to say, "Hi, how are you doing today?" because they know it's a cold call, and they'll put up their defenses. Instead, you use the seven magic words, which are, "I wonder if you could help me."07:32 - Dan's Valuable Free Resource (VFR): Want to learn how to boost your sales through the power videos? Click here: https://www.danjourdanvideo.com/08:08 - Q: What about AI? A: That's the challenge that all salespeople are having to kill. Their life is going to be changed by this whole thing. It's actually such a plus for you. Tweetable Takeaways from this Episode:“While I think that cold calling is probably the worst way to get a customer, it's probably the best way to learn how to sell.” -Dan Jourdan

Why you've got to check out today's episode Find out the power and advantage of planning everything out rather than planning noneUnderstand why it's better to invest in a professional rather than an amateur Learn how you can effectively align your goals and plans with your teamResources/Links:Want to know how to create a strategy that effectively works for you and your team? Click: https://www.info.growthinstitute.com/opsp/MTISummaryDo you want to know how you can 10x your impact without all the stress and drama?We may have big plans for our team, but not until you have a simple yet effective strategy to execute it, you'll have a hard time aligning it with your team. This can later on cause drama and tension. To effectively increase your impact (even by 10x) and have less drama, you need to plan everything, even the unexpected things.Daniel Marcos is the co-founder and CEO of Growth Institute, the leading online education company for C-level executives at fast-growing firms. He is a keynote speaker and a CEO Coach with a mission to help 1 million entrepreneurs scale their impact and reduce drama.Come and join Daniel as he talks about how you can build a better impact and avoid that unnecessary drama by thorough planning. He also shares his tips on how you can get your team aligned by building a simple yet effective strategy. Check out these episode highlights:02:45 - Daniel's ideal client: We serve mid-market companies and small startups that they really want to scale. If you want to 2x or 3x your company in the next couple of years, we're the guys that help you do that.03:33 - The problem he helps solve: We help them to solve really main two things-- get the right strategy, and get everyone on the same page. And then some disciplines process and everything to help implement it correctly. 05:08 - The symptoms of the problem: Everything that happens that is not planned creates trouble. What we do is we- that's when they call us. When they have a lot of drama. 06:44 - Clients' common mistakes before consulting Daniel: The first one is they don't have the strategy in a simple and clear format that makes sense for everyone to understand. So we work a lot with strategy.08:39 - Daniel's Valuable Free Action (VFA): Take the time to write a plan. So, as an example, as I said earlier, people say, “I want my team to be on the same page.” And they said, "Show me the page." They don't have their strategy written on one page. 09:28 - Daniel's Valuable Free Resource (VFR): Want to know how to create a strategy that effectively works for you and your team? Click: https://www.info.growthinstitute.com/opsp/MTI10:00 - Q: Usually, as leaders, we wake up kind of late with an alarm. And then we have a lot of drama in our personal life, going to the office. And then we get to the office, we bring a lot of drama to our teams, I always wake up two hours before I need to engage in business. Tweetable Takeaways from this Episode:“You're going to have a great idea, but if you cannot implement it, it's not worth it.” -Daniel Marcos

What You'll Learn From this Episode:Learn the advantages of incorporating AI into your teamDiscover how you can use AI as another helpful virtual assistant for your businessUnderstand what are the steps for you to build an AI specifically catered to your business needsResources/Links:Want to find out how you can transform your marketing in just minutes? Click here: https://www.aipersonamethod.com/SummaryHave you and your employees been feeling overworked, uninspired, and tired of all the work?With the growing technological advances made available yearly, Artificial Intelligence (AI) has been one of the most powerful tools to be created. The potential AI holds could help lessen the stress and workload while understanding your business and target market. You could stop doing what you hate, and start on what you love.Jeff J. Hunter is a successful entrepreneur and former Fortune 500 IT Project Manager with a passion for helping businesses achieve success by leveraging AI and building remote teams.Take a break and listen to Jeff's amazing insights on how AI can supercharge your business and unlock its full potential while targeting the right audience. He also shares his tips on how you can start creating a human-like AI fitting to your business needs and goals.Check out these episode highlights:02:17 – Jeff's ideal client: Well, my ideal client is somebody who either is a business owner or maybe, a digital marketing consultant, agency owner, maybe they're a coach consultant. And they're tired of trying to find people to do things for them.04:40 – The problem he helps solve: The problem is that we're in an ever-growing space where it's always hard to find the right talent and technology is complicated.06:29 – The symptoms of the problem: Some of the common things to notice are if you always feel overworked, don't have enough resources, or have repetitive things. That's going to be the easiest thing to get off your plate.06:29 – Clients' common mistakes before consulting Jeff: Some of the common mistakes that people use are they'll download those like prompt packs. You can't go on Facebook without seeing somebody's “Download my 3000 prompts” or whatever.07:20 – Jeff's Valuable Free Action (VFA): I'm going to go back to what I just said– treat the AI like a human, build it like a human. Think about what the elements are. Here are six things that everyone should know.08:25 – Jeff's Valuable Free Resource (VFR): Want to find out how you can transform your marketing in just minutes? Click here: https://www.aipersonamethod.com/09:18 – Q: Why the heck do you have all these hats back there? A: As an entrepreneur, we wear a lot of hats. So every single one of these has to be on my wall.Tweetable Takeaways from this Episode:“If somebody really can replace a lot of their team with AI, it means that their team probably wasn't that valuable in the first place, or you built the wrong team.” -Jeff J. Hunter

 Gain insights from Tom's 30 years of experience and 600 OPN partners, learning from his mistakes and understanding why certain OPN promotions work while others don't Discover the concept of Other People's Networks (OPN) and how it can be leveraged to get new clients for free in just two hours per week Understand the importance of identifying and qualifying good OPN partners, and how to approach them to set up mutually beneficial partnerships Get practical steps to get started with OPN, including setting up an email list, developing a lead magnet, and outsourcing the identification and qualification process to a freelancer Resources/Links: Get BULK New Clients Each Month In Only Two Hours Per Week FREE book. Click here: https://gettomsbook.com/ Summary Are you struggling to generate new clients for your business? Do you want a proven marketing strategy that can bring in leads consistently? Look no further! Introducing Other People's Networks (OPN), a revolutionary marketing system that can help you get new clients for free in just two hours per week. Imagine having other people promote your free offer to their email subscribers, generating a flood of new client inquiries every month. With OPN, you can tap into the power of other people's networks and leverage their email lists to reach your ideal clients. By creating a valuable free offer that features your expertise, you can entice potential clients to take action and book a time to chat with you about becoming a client. Don't miss out on this opportunity to transform your marketing and grow your business. Get your hands on the book "Other People's Networks" by Tom Poland, a multiple bestselling author and marketing expert. In this book, Tom shares his step-by-step system for implementing OPN and provides real-life case studies of its success. Check out these episode highlights: 00:10 - Discover the power of other people's networks (OPN) and how it can revolutionize your marketing strategy 00:45 - Learn how OPN can help you get new clients for free in just two hours per week 01:03 - Uncover the secrets of other people's networks and how they can generate a steady stream of client inquiries 02:32 -Real-life examples of how OPN has worked exceptionally well for businesses in various industries 04:34 - Avoid common mistakes when implementing the OPN system and maximize your results 08:09 - Understand the key differences between OPN and traditional joint ventures and why OPN offers more control and accountability 10:34 - Start now and take advantage of OPN to grow your email list and generate bulk inquiries each month 12:44 - Gain insight into the catalyst that led to the discovery of OPN and the potential it holds for your business 15:29 - Identify good OPN partners and leverage their networks to reach your target market effectively 18:12 - Take a sigh of relief as you realize that you don't have to initiate anything in the OPN process 19:08 - Get started with OPN by setting up your email list, developing a lead magnet, and enlisting the help of a freelancer 20:00 - Don't miss out on the launch of "other people's networks" by Tom Poland and learn the step-by-step system to harness the power of OPN Tweetable Takeaways from this Episode: “You've got to get yourself an email list, that's your ticket to entry into the OPN game.” -Tom PolandClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Uwe Dockhorn 00:10 Welcome to an interview with my mentor, Tom Poland. Hi, Tom. And it's a pleasure talking to you today. How you doing Tom Poland 00:17 Today? It's a pleasure talking with you as well. I feel like spiritual one. Well,

 Learn how you can stop being an advice monster and start being curious in your sales conversations Understand why selling is about building relationships and not just about the transactions Find out what questions you should be asking to turn conversations into sales Resources/Links: Want to find out how to convert your discovery call into a guaranteed sale? Click here: healthystepswithnicole.com/questions Summary Do you want to learn how to stop the sales struggle and start converting your conversations into promising leads? Sales aren't actually all about transactions, it's also about building relationships. It is crucial to understand the importance and the influence of curiosity and confidence in increasing your sales. Nicole Cramer is a sales coach, speaker, and corporate sales trainer. She empowers women entrepreneurs and sales professionals with impactful conversations for more sales, clients, and global influence. She is also a former 7-year corporate sales superstar. Make sure you're all ears as Nicole talks about how to actually increase conversion on your discovery calls by shifting focus from building transactions to building relationships. She also gives the secret of how you can make selling fun by asking the right questions. Check out these episode highlights: 01:39 - Nicole's ideal client: My ideal client is a sales professional or entrepreneur who wants to make more sales and understand how to have the conversations that are going to get them there. I think my belief is sales is very relational, and it's not transactional. 02:13 - The problem she helps solve: That's where the feeling of "salesyness" comes from. And salesyness isn't even a real word, but a lot of people use that as the way they describe how they feel when they're selling. 03:09 - The symptoms of the problem: Some of the symptoms, again, are they're feeling salesy, and they're losing sales. And they have a lack of confidence because of the circumstances when really what they sell. 04:26 - Clients' common mistakes before consulting Nicole: I would say they try to push the features and the benefits, rather than actually focusing on the potential client's pain points and needs. And that comes down to asking good questions and listening vs "Here's what it really is". 06:15 - Nicole's Valuable Free Action (VFA): I would say the number one thing is to stay curious. Be curious in every conversation because it touches on what you just said, Tom. People coming as advice monsters. 07:24 - Nicole's Valuable Free Resource (VFR): Want to find out how to convert your discovery call into a guaranteed sale? Click here: healthystepswithnicole.com/questions 07:51 - Q: What inspired me to leave a full-time job and go in doing coaching and speaking full-time? A: A very bold one! You know, I was inspired to help others. Tweetable Takeaways from this Episode: “Sales are very relational, and it's not transactional.” -Nicole CramerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from Sunshine Coast here in Australia, joined today by Nicole C. Cramer, locally known as Nick. Nick, good day from Down Under. Where are you hanging out? Nicole Cramer 00:24 I am currently in Nashville, Tennessee! Tom Poland 00:27 Pretty warm? Nicole Cramer 00:28 It is! It's very warm, very humid. Tom Poland 00:30 I heard there was a heat wave going through there every summer this year. Folks, Nicole is a sales coach. She's a speaker. She's a corporate sales trainer. So she works with teams of salespeople as well as individuals.

 Discover why is it better to copy something that's been working rather than being original Learn the advantages of having a swipe file and how can use it to write a star-seller copy Understand why looking for copywriters in-house isn't always the best solution to your bad sales Resources/Links: Want to learn more about how to write copy that drives sales? Click here: bly.com Summary Do you want to learn how to write a copy that actually sells without the stress? Writing copy isn't supposed to be difficult if you have the right people and techniques for the job. An effective copy can be modeled from something that is already working, rather than original. Robert Bly is a freelance copywriter and author of 100 books. Grab a pen and take down notes as Robert talks about what differs from a copy that's just good from one that works and actually sells. He also shares how you can write your own A-level copy that guarantees engagement and sales! Check out these episode highlights: 02:21 - Robert's ideal client: My ideal client is twofold. Number one, I only work with clients that are direct response or direct marketers that could be online. It could be multi-channel. 03:41 - The problem he helps solve: The standard answer would be getting more sales, more clicks, or conversions. But the problem that clients really have is they tell me I can't get a copy anywhere that's right. 04:55 - The symptoms of the problem: The two symptoms. One is the obvious-- bad numbers. They say, "I ran this Google campaign." "Send it to my landing page." And it's like zero or it's very low! 05:58 - Clients' common mistakes before consulting Robert: Here's what I think a lot of clients quite naturally, and I think it's fine, will inhouse. They have staff or employees who will write their own copy. 07:18 - Robert's Valuable Free Action (VFA): If they want to write better copy and do it themselves, or have someone on their staff do it, that copywriter should keep what we used to call in the good old days, I don't know if you use this today, a "swipe file". 08:58 - Robert's Valuable Free Resource (VFR): Want to learn more on how to write a copy that drives sales? Click here: bly.com 10:02 - Q: How do you get from B-level copy to A-level copy? And really stand out as a copy. A: I think the quick definition of A-level copy is it's a big idea. In other words, it's not "seven reasons to buy a garden hose". Tweetable Takeaways from this Episode: “It's better to model after something that you know is working than to be brilliantly creative and original.” -Robert BlyClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia. I'm joined today by Robert Bly, a.k.a. Bob. Welcome, sir! A good day from Down Under. Where are you hanging out? Robert Bly 00:22 I am hanging out, as I always do, in New Jersey, on the east coast of the USA. Tom Poland 00:27 New Jersey Turnpike, they've been John Malkovich. Right? Robert Bly 00:30 That is one of our major roads. The Turnpike, and the parkway, Tom Poland 00:35 Not a fun place to get dropped out onto the sidewalk, probably, but anywho! So how do you- I mean, in New Jersey, you're really close to New York, right? Robert Bly 00:42 Very close to New York. And if there was no traffic, it could literally be a 15-minute drive. But, these days, there's always traffic. Tom Poland 00:51 So is New York like a big brother to New Jersey? Is that sort of chip-on-the-shoulder thing between the two that sometimes there's a sibling rivalry? Robert Bly 00:59 Yeah,

 Find out how you can authentically and predictably convince people to bite on your offer Discover why the generic marketing tactics you've been doing aren't working Learn more about the importance of aligning your beliefs with your marketing and expertise Resources/Links: Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell Summary Do you want to know the secret of how you can monetize your expertise authentically and with certainty? In sharing your expertise, it is crucial to be mindful of the impact you're capable of first. If your mindset is all about the money, then marketing your expertise and monetizing from it will just be as hard as climbing Mount Everest! Align yourself and be authentic first so that the profit will come pouring in later on. Eli Natoli is an international bestselling author, speaker, and marketing strategist. She helps experts scale their income, impact, and freedom with one-to-many offers without the complexity and overwhelm. Her unique approach to strategic service-first marketing has helped thousands of coaches and business professionals sell one-to-many offers– online courses, membership, group programs– to the tune of over $40M in sales. Eli Natoli shares how you can monetize your expertise so that you can make a profit out of what you love doing. She also opens up the world of authentic and predictable marketing by giving her powerful insights on why you should stop using those cliche marketing tactics and start aligning your values to your own marketing. Check out these episode highlights: 01:39 - Eli's ideal client: Experts who have a mission. They have a purpose, and they just want to make sure that it gets in front of the right audience. 03:15 - The problem he helps solve: So a lot of times, Tom, what I hear from them is, "I know what I have is result driven. I know what I have can really impact people's lives. It's really, really important. And my problem is, I can't get it in front of the right people.” 04:23 - The symptoms of the problem: So the top three that I usually come across are constantly strategy hopping or tactic hopping, meaning they go from this platform to this tool to this advice to that tactic, thinking that's going to solve their problem. 05:39 - Clients' common mistakes before consulting Eli: Again, the top three things that are happening there are that they're chasing money instead of impact, right? They've gotten so caught up in the day-to-day of running their business that they lost sight of the impact that they're capable of making. 07:29 - Eli's Valuable Free Action (VFA): If you are after that consistency, and be able to scale your business with one too many offers, because that's what I love to add to any business, is to pilot it. 08:12 - Eli's Valuable Free Resource (VFR): Wanting to know how you can presell your online course without the stress? Click here: elinatoli.com/presell 08:58 - Q: Remember I said like this third symptom that a lot of people have is they don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table. A: That to me is the glue that holds everything together. Tweetable Takeaways from this Episode: “A lot of people don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table.” -Eli NatoliClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia,