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Who is Mitchell?Mitchell Levy is a passionate advocate for purpose-driven business relationships. Through his work, Mitchell observed a common frustration among professionals on platforms like LinkedIn: many reach out without a clear purpose or differentiation, often leading with sales pitches rather than genuine value. Recognizing this disconnect, he champions the power of having a “North Star”—a clear vision and understanding of the problem you solve and the unique value you bring. Mitchell encourages business owners, regardless of their size, to approach networking with intention and a customer-centric mindset. His insights help professionals articulate their purpose and foster meaningful, effective connections in the digital age.Key Takeaways* Mitchell Levy reveals the power of clarity: leaders and business owners need a simple North Star—a CPOP—in under 10 words. When you know where you're headed, decisions get easier and credibility follows.* Tired of random LinkedIn messages? Mitchell shares why real connection starts when you understand who you truly serve and their real pain or joy. Purposeful outreach beats cookie-cutter pitches every time.* Small business? Big CEO? Mitchell's “executive abundance” works for all. Growth happens when you get clear on your purpose, your people, and the possibilities you can create. Alignment is everything.* Elevator pitches are overrated. What matters is knowing, in a few words, who you're helping and why. That's your true vibration—one you won't need to memorize, just live.* Want credibility? Keep learning, stay coachable, and be willing to reset your focus. Mitchell's path: clarity, purpose, connection. Change your story, and your impact grows—no matter your size.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Mitchell, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSexecutive coaching, credibility, LinkedIn sales tactics, business owners, CEOs, executive abundance, fast-growing companies, Inc 5000, Marshall Goldsmith 100 coaches, clarity, North Star, customer point of possibilities, CPOP, marketing cookie cutter, business scaling, founders, path to scale, leadership, business strategy, elevator pitch, business clarity, operating system of credibility, business growth, credibility expert, solopreneurs, company purpose, personal compass, decision-making, business differentiation, referral partners, customer focusSPEAKERMitchell Levy, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to five Questions over Coffee. Here is my coffee. Now be careful spill that, it's quite full at the moment. Mitchell. Yeah, well done. It's a Guinness, so well done. Mitchell Levy here is a leading executive coach, a global credibility expert and I'm looking forward to him walking through his process today talking to us a little bit about how he helps get leaders real credibility. So Mitchell, thank you for making a few minutes available to come and speak to us here on It's Not Rocket Science.Stuart Webb [00:01:06]:Five Questions over Coffee.Mitchell Levy [00:01:08]:My pleasure. Thanks for having me Stuart. Really nice to, really nice to engage with you.Stuart Webb [00:01:14]:Well that's terrific. So let's start by trying to understand the sort of person you're reaching out to with helping them with their credibility.Mitchell Levy [00:01:25]:You know it's interesting, I, I have two distinct audiences. So as an executive coach, so I'm part of The Marshall Goldsmith 100 coaches, some of the top executive coaches on the planet. And for that audience it is fast growing CEOs leading the future with executive abundance. Now in if you were in the U.S. i say Inc 5000, which basically is the, the top five, 5,000 fastest growing companies in the U.S. but yeah, since this is Australian, I'll just say fast growing company. So that is one group of one audience. And, and executive abundance is a new framework I'm introducing into the marketplace.Mitchell Levy [00:02:12]:It's been my executive coaching for years. But one of the things you, you asked me in the green room, how you doing? Last week I advanced to candidacy on my PhD program and so I am actually doing a dissertation and then we'll, we'll write a book, do coursework and chatbots on executive abundance.Stuart Webb [00:02:33]:On your Congratulations. Thank you doctor. Not a, not a, not an easy thing to do as I recall. So tell me a little more about sort of the people that you're helping that you've just sort of described. Give us an example of sort of things that they might have tried before and the ways in which you help them.Mitchell Levy [00:02:54]:Well so by the way, let me do the second audience and then you could tell me which one you want me to.Stuart Webb [00:02:59]:Oh, no problem.Mitchell Levy [00:03:00]:So the second audience is business owners escaping slimy LinkedIn sales tactics. Perfect. Perfect. That's exactly what I want to get right. It's, I've been on LinkedIn since before they were making money. Now a couple hundred thousand people could say that, but there's one thing I could say that nobody else in the planet can say and that is I was in the room with two, with two of the five founders And I was commissioned to have written and published the first book on LinkedIn. I've looked at a couple hundred thousand LinkedIn profiles and I have a system and approach that helps people drive one to one business relationships with people on LinkedIn. And I can do it at scale.Mitchell Levy [00:03:43]:And so it's the 5% on LinkedIn functionality that brings 80% of value. So that sort of answers that question for the business owner side. On the executive coaching side, the question is what sort of things, what have they tried before? You know, I think I'm going to generically say something and then you could, you could drill me in if we need to. Life is, and business is really, really simple.Stuart Webb [00:04:14]:It's not easy, right?Mitchell Levy [00:04:17]:And what's not easy about it is the fact that even if you know the answer in your heart, in your head, in your body, you know exactly what to do. There's chaos out there and there's these experts who have what I call marketing cookie cutter approaches. And so in, in your vernacular, there's a wicked problem they have and they're trying to solve it. They're going to go out and talk to a ton of people and they get such a diverse range of answers and then they hit one they like, but they don't hold on to it. And so for those that I work with on executive coaching, the first thing we need to do is establish the clarity, establish the playground they play and establish what I call their cpop, their customer point of possibilities. And that is in less than 10 words, where they're executing on their purpose. That's for the company or for the individual. And once you have that, then you can deploy an operating system of credibility.Mitchell Levy [00:05:23]:But until you have that, it's really hard to make decisions because you need a compass, you need a personal compassion that you can actually live by. You need your own North Star. And, and so that's, in terms of business, we need a North Star and that's, that's where we start. And after that, when I hang out with somebody who's doing executive coaching, I'm just, I'm just helping them understand how they're making decisions in their North Star, how they propagate it throughout the organization. It's, it's always fun to see and everyone's different. Some are really fast, some take a little bit more time, some need to fall down a couple of times so they can get up. But generally speaking, what I do is extremely simple, but apparently it's not so easy.Mitchell Levy [00:06:18]:Let me just try and link those two customer types together. In some way, I think something like LinkedIn requires somebody to have what you've just described in terms of the Northstar, what they're doing and be very clear about what their problem solution is. I see an awful lot of people on LinkedIn just sort of, you know, reaching out quite randomly to people, sending the immediate, why don't we just. Why don't we just cut to the chase? Buy my. Buy my stuff, buy my thing. And I find myself very frustrated by the fact they don't actually have, as you've just described it, a real purpose, a real point of differentiation, a real customer focus behind that message, because they're not able to actually articulate what it is they're actually going to do. So there's a great deal of sort of overlap between those two things that you've described, because business owners, even if they're small, need to have that North Star about what it is they're reaching out to do with LinkedIn and why they need to do it. Am I wrong?Mitchell Levy [00:07:24]:No, no, no. It's, it's a great observation. Thank you for seeing it. It shows a little bit about who you are. It turns out that if I'm working with a CEO with a couple hundred, couple thousand, tens of thousands employees, there's a lot more what to say, politics and vested interest and vested groups in place. When I'm working with a CEO who's a solopreneur, where they've got five or 10 people in their organization, it's a whole lot easier to make change. And so it's a different price point, a lot less expensive for the LinkedIn work. And it turns out that the lessons I learned in both places apply to each other.Mitchell Levy [00:08:14]:I call the LinkedIn guys mini executive abundance, even though I don't necessarily call it to them. In my mind, I, I'm deploying executive abundance at the individual level as well, which is a great way to. So it's, it's technically the same thing, but most of the time I don't, I don't say it that way.Stuart Webb [00:08:33]:Yeah. And thank you for. Thank you for sort of endorsing the fact that I had misunderstood it, because I do think that this idea of executive abundance applies to some smaller businesses. They just don't know it applies. They just don't recognize it in themselves. And I think a lot of business owners probably don't grow because they don't know how to do that. They don't know how to start to let themselves have that abundance. So talk to me a bit, a little bit Mitchell about.Mitchell Levy [00:09:01]:Well, I know you've got a valuable offer that you're going to put. And we've got this, we're going to have this in our vault, which I'm going to show now on screen, which is a www.systemize sys t e m I s e me free stuff. So you'll be able to get hold of some of the stuff that Mitchell is going to talk about there. So Mitchell, talk to me a little bit about the process that you go through. So if people were thinking I need to get and understand this guy a bit more, talk about the process. Talk about how you help them with this abundance as you're talking about.Mitchell Levy [00:09:38]:So we'll practice on you. Stuart, you've demonstrated that I should do that. What, what I ended up doing. And I'll share. This is actually what I do second, but I'm, I'm sharing on screen. Oh, not working at the moment. Looks like I, looks like I have a small problem with my, my screen sharing. So I will not do that.Mitchell Levy [00:10:00]:I ended up interviewing 500 thought leaders on, on credibility. And with those 500, I was able to articulate the definition of credibility, which turns out to be a good operating system. We live by credibility is the quality which we TR light. And it turned out that I unlocked a superpower. My superpower is deploying the framework of clarity. So I sit with any company, any human, help them articulate in less than 10 words where they're executing on their purpose. Now, I call that a C pop. Your customer point of possibilities, that's, that's that north star.Mitchell Levy [00:10:36]:That's the compass we're talking about. And Stuart, let's create that view. I looked at your LinkedIn, looked at your website. There's nothing wrong with it. There's nothing wrong. What I will promise you is that after you hear your C pop, you're going to go, oh, I have to make changes because it's just going to help focus you right. Now let me say something and I'm going to guess right away. I'm going to guess that you're in a 10%.Mitchell Levy [00:11:03]:And I'll tell you what I mean by that. When I share a C pop with somebody, I'm they. We as humans, we vibrate out of frequency. And so what happens is the, the C pop represents in words, the frequency you vibrate at. It's who you are. It's, it makes you feel aligned with who you are. I've done this over 1200 times and in 1200 cases, the person's Feeling aligned. Now here's the scary part.Mitchell Levy [00:11:37]:In 90% of the cases, they will get unaligned between two hours and two weeks because of the chaos and noise out there. I'm going to assume that you're going to be in the 10%. So we'll see next time we talk.Stuart Webb [00:11:49]:Right.Mitchell Levy [00:11:52]:Now, I also will tell you something else. I will give you the formula. It's a secret formula. And I will gift that to you and we'll go through the exercise together. When I was doing the interviews, I created a video and I would share the formula and say, listen, what I found so far. I created the video somewhere around interview 50. And what I said, what I found so far is even when somebody had the formula, only 2% would actually articulate their C pop. Because even with the formula, it's hard because we get stuck on this marketing cookie cutter stuff.Mitchell Levy [00:12:30]:And even after they got the video, they. There was still only 2% of people could walk in. So I'm gonna give you. I'm gonna give you in the audience the formula and we'll walk through it together. The C pop is less than 10 words, and it's really two components. The first is the who. And I'm gonna go in and ask you the questions. Who do you serve? If we're credible, we're servant leaders.Mitchell Levy [00:12:55]:So who do you serve? And the second piece is from their perspective. What is their pain point? Or what is their pleasure point?Stuart Webb [00:13:04]:Right.Mitchell Levy [00:13:05]:So let me ask you these questions. So who is it that you serve?Stuart Webb [00:13:10]:So I serve a business leader who has a really bright idea but doesn't know how to get that and make it into a positive business reality.Mitchell Levy [00:13:20]:Now, it's funny because you're LinkedIn says founders.Stuart Webb [00:13:26]:That's true. It is true.Mitchell Levy [00:13:28]:So when you think about where 80% of your revenue comes from, is it from corporate businesses and business leaders, or is it from founders? Or who. Who is it?Stuart Webb [00:13:38]:It's 80% comes from founders.Mitchell Levy [00:13:41]:Okay, so good thing I looked at your LinkedIn. All right, so from the. I think you said it, but I'm going to ask you both pain and pleasure, what's their primary pain point?Stuart Webb [00:13:58]:They have no ability or starting point to make that business strategy or business idea an actual reality in the marketplace. They are unable to articulate, possibly even to themselves, where they start to go from. This would be brilliant to. It is there and it's making me money.Mitchell Levy [00:14:29]:So you're talking about really founders, pre revenue founders.Stuart Webb [00:14:34]:Now, a lot of the people that I deal with are. They've already Got a product, but they've got one product. They need two because they want to scale. And the problem they have is I've got a great idea for my second product, but the way I did it first, but now I've got a small team, it doesn't work the second time.Mitchell Levy [00:14:57]:Interesting. Okay, so they, they have money because they've, they've been able to get something in the marketplace, but now they want to scale. Either scale what they're doing or scale into another product.Stuart Webb [00:15:14]:Essentially, yes.Mitchell Levy [00:15:16]:Oh, oh, Tell me how to get it wrong. Tell me what you got.Stuart Webb [00:15:20]:No, no, no, you're absolutely right by saying essentially, yes. The only other thing that I would add into that is there are. There are sometimes businesses who have managed to get that second product, but it's now tanking because they have got all the wrong. They're trying to do it the way they did it before, and therefore, you know, the, the mechanisms they're using are wrong for where they are because they're now a bigger company. You were talking about politics. They're now sort of saying, it's got to be done by other people, but it's got to be done my way, in the way that I started this. And that just doesn't work if they start instructing in that way. Whilst we're doing this.Mitchell Levy [00:15:55]:While we're doing this, Mitchell, I know you're just doing a bit of typing, such like, I'd invite anybody. If anybody's hearing this and thinking to themselves, I need to make comments or I need to actually sort of, you know, leap in. At this point, Mitchell and I will be monitoring the comments on LinkedIn after this. So if you've got questions or if you're looking at this and thinking, I want somebody to talk to me about this, post your questions there. I can guarantee Mitchell will get onto that and we'll answer your questions because he's that sort of guy.Mitchell Levy [00:16:22]:Thank you, Will. Interesting. Okay, give me a pleasure point, not a pleasure point of working with you, but we'll just fast forward to a period of time after they've had a chance to spend time with you. How are they feeling? What are they doing? What. What makes sense to them?Mitchell Levy [00:16:41]:Let me give you a very real example of that. Working with a company, the founders needed to start to scale something. We turned their service that was poorly defined couldn't be delivered because they couldn't really articulate it. It's now much more of a sort of defined product idea, although it's still a service, but it's got a Logo. It's got a description, it's got a series of processes which their staff can operate, and they're selling that multiple times per week. And it's now. It's now. Then they're now proud of it.Mitchell Levy [00:17:18]:They're now saying, I'll use the name of it. They're now saying, threat sure is a great product. It was a great idea, and now it's something which is actually making us money. And customers love it.Mitchell Levy [00:17:32]:Cool. Nice. Okay, thank you. So yours is easy.Mitchell Levy [00:17:42]:I don't want it to be easy, Mitchell.Mitchell Levy [00:17:44]:Let me rephrase that. Yours was really simple. And it was only after I started talking to you to see who I was seeing this morning that I. Because, remember, we talked in the green room. Should we do this live? And sometimes there's a lot of marketing, cookie cutter stuff that gets in the way, but everything you said reinforced. Wait, let me count the words. 1, 2, 3, 4, 6 words. Would you be happy if you could describe yourself?Mitchell Levy [00:18:11]:Wow. Okay, that is now. I will say now. This is where people. If you are watching this live and if you are going to go onto LinkedIn, you need six words. I have never been able to articulate this in six years. Six words. I can articulate it in two or three hours if you ask me to.Mitchell Levy [00:18:26]:But six words, that's impressive.Mitchell Levy [00:18:28]:So let me. Let me say that. Or just say less than 10.Stuart Webb [00:18:34]:Right?Mitchell Levy [00:18:34]:Because if you. If you think about it, and, and this is. This is for people paying attention. When you asked me my two audiences, I gave you my seat, my two C pops. C POP stands for customer Pointed Possibilities. So my executive coaching is nine words. Inc. 5000 CEOs leading the future with executive abundance.Mitchell Levy [00:18:55]:The goal when you share your CPOP is that the referral partner or the prospect says, oh, tell me more, Mitchell, what's this executive abundance thing?Stuart Webb [00:19:02]:Right? Or.Mitchell Levy [00:19:04]:Or the other one when I'm talking to a business owner. By the way, Stuart, you're a business owner, right? So when I talk to your founders or business owners, When I talk to business owners, it's business owners escaping slimy LinkedIn sales tactics. And I either get the laugh that you gave before or the visual reaction because you just remember being slimed recently.Mitchell Levy [00:19:23]:Yeah. Yeah.Mitchell Levy [00:19:24]:In either case, the goal when I share those words or is to paint a compass, to paint a. A playground that I plan. And then when I answer what comes next, I get more credibility because I've been so finite in terms of the playground. So in your particular case, your playground is six words. And I'm Putting it in chat, because I'm a visual person, so you could see it as well. But I'll share it out loud. Founders needing a path to scale.Mitchell Levy [00:20:01]:Brilliant.Stuart Webb [00:20:02]:Right?Mitchell Levy [00:20:03]:And so, by the way, once again, anybody who is watching this, that is such a brilliant summary. I could not. I couldn't have done. I couldn't have done that without Mitchell's help. But that is a fabulous summary.Mitchell Levy [00:20:18]:I'm going to say thank you. And it's. By the way, it's you. Because, by the way, although what happened, you're marketing cookie cutter stuff, which I'm glad I looked at your LinkedIn. You said the word founders, and that seemed important to me, so I had to ask you, where does 80% of revenue come from? Yeah, right. And it's. But other than that, everything you said reinforced. And you already have this on your LinkedIn.Mitchell Levy [00:20:46]:You have a couple other things which I might encourage you to remove. But everything you said reinforced. Having a path to scale. Even the pleasure point was talking about a path to scale.Stuart Webb [00:20:59]:Right.Mitchell Levy [00:20:59]:And so when you now have these six words, and by the way, what I was typing in on the back end is, I have a Mitchell Levy chatbot, and I said, if this is your C pop, what could the acronym path stand for? And I'm putting it in chat. We don't have to talk about it, but this is just my gift for you. You know, path could stand for, you know, basically, purpose, action. Ooh, team, and. And. And harmony. Sorry, I. It didn't cut.Mitchell Levy [00:21:37]:It didn't cut and paste really well. And then it talks about what. That what stuff is. But. But I think. I think the way to think about it for you is, is when you share with somebody. Let me do your. Tell me more, if you don't mind.Stuart Webb [00:21:54]:I'll.Mitchell Levy [00:21:54]:I'll do it. Because we're recorded. Right, so. And now a superpower I have is the ability to do this. It's a formula, and I've just done it over 1200 times, so it's easy. I'm happy for people to grab it. It's the who and the what. Who in the what comes before why.Stuart Webb [00:22:12]:Right.Mitchell Levy [00:22:12]:Just to be clear. Comes before Simon Sinexy. Who in the what comes first? It's a C Pop. And a ancillary superpower is if I know somebody C Pop most of the time, I could do their tell me more better than them until they feel good about it. So let me tell you, Stuart, what I mean by this. When in the future, when you share your cpop now, if somebody says to you, hey, what's your cpop? Now, maybe a couple hundred thousand people know this word, so most likely they're gonna say, who are you?Stuart Webb [00:22:45]:Right?Mitchell Levy [00:22:46]:What do you do? Who are you? And in that particular case, you need to put a.Stuart Webb [00:22:51]:A.Mitchell Levy [00:22:51]:A hook up front. The hook is, hey, there's an audience I spend a lot of time with, or there's an audience I do really well with, or my clients all get success in a certain area.Stuart Webb [00:23:01]:Right.Mitchell Levy [00:23:02]:Whatever the hook is. Then you do a pause, and then you say, founders needing a path to scale. Then you drop the mic, and then you may say something. Oh, let me tell you a little bit more. Listen, I work with a series of founders. A lot of times they've already put their first product out there. They've already been successful, and they need to scale. They need to get to the next level, and they get stuck.Mitchell Levy [00:23:29]:They either don't know how to move forward or they've already moved forward, but they've deployed what worked in the first product to the second, and it doesn't work. What I do is help them lay out the path that will allow them scale going forward.Mitchell Levy [00:23:45]:Mitchell, that is the best way I have ever heard somebody describe what is effectively an elevator pitch. You'd have heard elevator pitch. And they're all. They're all very difficult for people to do, and most of the time, they're not very good. So I'm not going to say that, because there are a lot of people on here will be offended by that. But that.Mitchell Levy [00:24:04]:Oh, I'm gonna say it. I'm gonna say to you and everyone else, if you've memorized an elevator pitch, please forget it.Mitchell Levy [00:24:13]:Yes.Stuart Webb [00:24:15]:Right, stop.Mitchell Levy [00:24:15]:Now.Mitchell Levy [00:24:16]:It comes from here. Your elevator pitch comes from your head. And your goal when you talk to somebody is you want them to feel the energy inside. You want them to feel your heart. So memorize the six words or nine words or three. A couple people have three words, right? So memorize your C Pop. But you won't have to memorize it. It's your.Mitchell Levy [00:24:38]:It's your vibrational energy. And then your.Stuart Webb [00:24:40]:Your.Mitchell Levy [00:24:41]:What would have been your elevated pitch is more the tell me more. Which you custom tailor to the person you're talking to.Stuart Webb [00:24:47]:Yeah, absolutely. I love what you're saying. Look, Mitchell, I could keep you here for another couple of hours, but I have a feeling you have important business to go and speak to other people who need this. Once again, I'm going to invite anybody listening live or in future, when you see this, drop comments into the comments Below, Mitchell, I know, will come back, give you some very, very good advice to try and get this sort of thing into your life, because we need more clarity. I am, as Mitchell has probably managed to sort of convince me. I spend a lot of my time with people who haven't got the clarity they need. And it is always difficult to get that clarity because in their own head, they're trying to rationalize, they're trying to sort of apply a set of rules. You know, they've done all the courses, they've read all the books, they've.Mitchell Levy [00:25:43]:They've been out and seen all the YouTube videos, and somehow that's actually created less clarity than if they just sat down and did a very simple exercise like Mitchell is doing here. So drop your questions, drop your comments. I know we can get some clarity back in the world. But Mitchell, how did you get to this? Where did you come from that this became your mission in life?Mitchell Levy [00:26:07]:It's really interesting, I think, what happened because of time. I'll try to do this super quick. My undergraduate was a Bachelor of Science in Stochastic and Deterministic Models of Operational Research. In essence, I was taught how to model. Well, as long as I could say the words and the syllables come out of my mouth, I'm still happy. And one day I won't be able to do that anymore, right?Mitchell Levy [00:26:34]:So.Mitchell Levy [00:26:36]:But I was taught how to model people and systems and improve them. And what I learned then I got an MBA, and as I mentioned previously, I'm doing the PhD thing, right? So what. What I learned was, although I only speak English and it's American English, and so it's bad English, I don't speak those multiple languages. I do speak multiple languages of functions, you know, so marketing. Funny. Marketing, talking to sales, talking to engineers. I mean, it's just, whoever you are, I could speak your language because I'm feeling the energy of what does it mean to be who you are? And then it was in 2019 that I went on a Napoleon Hill journey And I interviewed 500 thought leaders on credibility between 2019 and 2020. And so I.Mitchell Levy [00:27:27]:It turns out I asked everyone five questions. And the first question that just sort of magically appeared to me is, what's your C Pop? That's the first thing I wanted to. I wanted to learn from people. And. And it took me a couple years, post the interviews, post the TED Talk, post the book that I wrote on it. By the way, I've written 65 books. My 66 is the most important. It's the one I'm writing now called Executive Abundance.Mitchell Levy [00:27:57]:It took a number of years afterwards to really understand. As a matter of fact, what happened is I went to the Purpose Summit. Now, when you go to a summit called the Purpose Summit, you got a lot of people talking about purpose, bringing purpose into corporations, what people's purpose are. And, you know, everyone had a different definition and it meant many different things to different people. And at some point in time, I thought the C pop had to do with purpose. But as it turns out, the C pop is where one is executing on their purpose today.Stuart Webb [00:28:30]:Yeah, brilliant, right?Mitchell Levy [00:28:32]:And I'm like, oh, my God. And then once that started happening, and then. I'll give you one last. One last thing. It was about seven months ago, eight months ago. So, by the way, if you haven't figured this out, being credible means you're always learning, you're always growing, you're always coachable.Stuart Webb [00:28:47]:Right?Mitchell Levy [00:28:49]:About seven, eight months ago, I realized something, and this put everything into perspective. I've known this my entire life. I've been in Silicon Valley, started 20 companies, and sat on the board of a public firm.Mitchell Levy [00:29:01]:And.Mitchell Levy [00:29:01]:And I've known this my whole entire life, but have not ever executed on it until about seven or eight months ago. Sell them what they want, deliver what they need.Stuart Webb [00:29:13]:Yeah, brilliant.Mitchell Levy [00:29:14]:So let me. I'll just finish that. So what's interesting is I ended up spending five and a half years of my life focused on what people need. Clarity and credibility are what people need. It's not what they want. So you sell them something else, but behind the scenes. So I'll make a. I'll make an offer for you.Mitchell Levy [00:29:31]:And listen, there are many people who actually sell clarity, and they could still use the CPOP and what they work. So I do, once a month, I do a clarity session. Have your clients come with your client to one of my clarity sessions. Have them get their CPOP and then do your thing and do your magic, right? And. And it's. It's the. It's the partnership thing that we've been taught not to spend time on and not to focus on. But, you know, if you can bring your client to get a C pop.Mitchell Levy [00:30:03]:And. And then all of a sudden, everything you do from then out in is so much easier. You know, just an offer, if that's interesting here.Mitchell Levy [00:30:12]:Brilliant. Mitchell, I am very aware that there must be a question that you are waiting for that you are begging me to ask, but I haven't yet asked, and I am obviously unable to articulate that question because I don't know what it is. So what's the question you think I should have by now asked? And then clearly you're gonna have to answer it because I haven't yet thought about.Mitchell Levy [00:30:35]:You know, that's always my favorite. That's my favorite question.Mitchell Levy [00:30:39]:It's the one. It's one I like best because I don't have to do any work for that one.Mitchell Levy [00:30:43]:Yeah, you know, I didn't really, given I'm looking at the time, I didn't really have anything. I guess the. Probably the biggest question is it's along the lines of, Mitchell, what you did with Stuart was so simple and so straightforward and so quick. Why is it that Stuart didn't already know that? Or why? Why? If you say you've done this 1200 times and every time they've had the same reaction with Stuart, how come you're not known universally around the world? That would probably be the answer.Mitchell Levy [00:31:30]:And the answer.Mitchell Levy [00:31:32]:I'm still, I'm still grokking. I'm still trying to grok all that.Stuart Webb [00:31:35]:Right.Mitchell Levy [00:31:35]:Still trying to figure that out. The, the. A lot of the answers. There are many people who, who focus on clarity and focus on credibility and, and I think ultimately it's the best way I could think about it now. It really is what people need, but not exactly what they want. What I found is that 90% of. Of. Of people, or let's even go down to the C pop level, 98 of people don't know their C pop.Mitchell Levy [00:32:14]:And if you ask them if they have clarity, they're either going to say yes or they're going to say, I don't care, I don't need it. But 98% of people, 98% of the audience has figured out that. That understanding where they're executing their purpose in less than 10 words is not important to them yet. And so it's hard to imagine that you could sit with somebody and they could look at you and they could. They could actually present a summarized version of how you're showing up in the world so quickly. And, you know, there are people who watch us who would think it's staged, that we did it ahead of time.Stuart Webb [00:33:00]:Right.Mitchell Levy [00:33:01]:And it's not. So. But the answer, I don't. I don't know exactly. I just know that when I talk to somebody, whether it's a CEO of a large company, if, if you're my client, I'm going to stick with you and you're going to play in your playground.Stuart Webb [00:33:15]:Right.Mitchell Levy [00:33:16]:But if you're somebody who I'm just Sort of giving a gift to or you're. You've paid me to be in my clarity session. The it, it's so easy to get off track. It's so easy to get out of alignment that people often do. And they go, yeah, it was good talking to Mitchell for a period of time, but I didn't do anything with it. Right when and, and what I'll say to you is last week was also, it was a great gift. It's when I advanced a candidacy for the PhD. I also had a woman join me and apparently I had talked to her three years, three years earlier.Mitchell Levy [00:33:56]:And the first words out of my mouth, out of her mouth was, Mitchell, I've been thinking about you for the last three years. Which is one of those things that are really, you know, you know, how do I interpret that? And she goes, I was about ready to enter an extremely difficult chapter of my life. And what you gave me, that C pop was the best gift I've ever received in my life because it allowed me to actually pull myself out of that chapter to focus on my business. And I've served 259 clients over a five year period. Most of those came after year two because that's when you and I spoke. And I am just so honored to have spent time with you. That's an example of somebody who heard it, understood it and used it. And I did.Mitchell Levy [00:34:54]:I challenge anyone. If you get your C pop and I'm someone who supports you or where you could take the formula in the 2% and you can make it work for you, I'm going to encourage you to live it and see what happens. I guarantee that your life will be different.Stuart Webb [00:35:10]:Mitchell, that is a brilliant story to end on. I've got nothing very much else to say. I'm going to ask people if they would just go to this link www.systemize.me subscribe. You need to go to that link because that link is a link to a form which will allow me to send you an email and you will then get an email once a week when we have brilliant guests like Mitchell on. And you can just sit and learn from people like Mitchell because they are worth listening to. Mitchell, you have been an inspiration. I have got some words to add to my LinkedIn profile, but better than that, I've got some living to do now because I have now got a challenge from you to live up to something that you have set down as a standard for me. I cannot believe what you do and you should be world famous and I'm going to try and make it so.Stuart Webb [00:36:05]:Mitchell, thank you so much for spending a few minutes with us. I really appreciate it.Mitchell Levy [00:36:09]:Oh, Stuart, my. My pleasure. I. I look forward to whatever our next conversation and seeing who you are the next time I have a conversation with you.Stuart Webb [00:36:19]:Terrific. Thank you. Mitchell. Mitchell, that. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

There is a storm coming with the challenges of navigating the TRUSTEE CRISIS. It is one of the biggest blind spots in the “GREAT WEALTH TRANSFER” and will be the source of mountains of litigation for the unwary, https://youtu.be/hwQev88A03M Summary In this conversation, Frazer Rice and Jennifer Zelvin McCloskey discuss the current crisis in trusteeship, highlighting the shortage of qualified trustees amidst a significant wealth transfer. They explore the importance of modern trust planning, the challenges faced by individual trustees, and the need for better education and training in the field. The discussion also covers the emotional and interpersonal aspects of trusteeship, the functions and responsibilities of trustees, and the necessity of managing risk effectively. They emphasize the importance of building a pipeline for future trustees and improving the perception of the profession, while also identifying opportunities within the trust industry. https://open.spotify.com/episode/4qpkrVdaUa2AfDxgl7j3yN?si=XVgG3jE_Qpqq2JTqi8XLXQ Editing and post-production work for this episode was provided by The Podcast Consultant (⁠https://thepodcastconsultant.com⁠) Takeaways The coming crisis in trusteeship is already here. There is a significant shortage of qualified trustees. Trusteeship requires strong interpersonal skills and emotional intelligence. Managing risk is a fundamental aspect of trusteeship. Trustees critically need education and training. The role of a trustee is evolving with increasing complexity. Beneficiaries need to understand their rights and the trustee’s role. Custodial responsibilities are essential for asset protection. There are many opportunities for growth in the trust industry. Trust law and investment management are distinct fields. This Episode is for . . . Anyone that has an estate plan with a trust in it and doesn't know what a trustee does Any advisor who works w/ multi-generational situations (that’s everybody in wealth management) Any RIA looking to sell Financial types worried about compliance world Fiduciary litigators Chapters of “THE TRUSTEE CRISIS: Navigating the Challenges” 00:00 The Coming Crisis in Trusteeship 02:06 Importance of Modern Trust Planning 04:11 Challenges with Individual Trustees 08:03 The Dwindling Pool of Qualified Trustees 10:06 Functions and Responsibilities of a Trustee 12:20 The Emotional and Interpersonal Aspects of Trusteeship 16:05 Managing Risk in Trusteeship 19:07 Building a Pipeline for Future Trustees 22:10 The Role of Education in Trusteeship 25:07 Improving the Perception of Trusteeship 28:19 The Need for Better Trust Education 30:39 Bifurcation of Trustee Functions 33:26 Distribution Functions and Beneficiary Relations 36:52 Custodial Responsibilities in Trusteeship 40:19 Consequences of Poor Asset Management 46:41 Curriculum for Trustee Education 52:13 Opportunities in the Trust Industry Transcript of “THE TRUSTEE CRISIS: Navigating the Challenges” Frazer Rice (00:01.068)Welcome aboard, Jennifer. Jennifer Zelvin McCloskey (00:02.723)Thanks Frazer, how are you today? Frazer Rice (00:04.782)I am doing great. We’re going to dive into a topic that is near and dear to both of our hearts. And that is what I’m describing as the coming crisis in trusteeship, but I think it’s already here. Which is the concept of qualified trustees being in short supply, right in the face of a gigantic wealth transfer. And first of all, before we get into that, just describe what you do on a day to day basis first. Jennifer Zelvin McCloskey (00:33.445)Sure, I actually wear a bunch of hats. Day to day, right now, I’m a full-time practicing trust and estate attorney. I’m also an individual trustee for a variety of trusts that need either somebody here physically located in Delaware for a short period of time or even a successor trustee. But I’ve also spent many, many years building programs in trust management and trust administration. Because there is this crisis of human capital that just does not exist. I built multiple programs. They’re housed out of the University of Delaware. So I act as a trust and estate attorney, do planning, administration, I teach in the area, I build programs in the area, and I serve as a trustee. PEAK TRUST MANAGEMENT CERTIFICATE Frazer Rice (01:23.182)A full plate to be sure. To me, I came out of Wilmington Trust and another trust company served an individual trustee too. I’ve seen all these different flavors of trusteeship. My general sort of bon mot around that is that the individual trustees. I’d say 95 % or higher don’t really have an appreciation of the risk and responsibility that they’re taking on. And then the corporates have their own issues, which we’ll get into in a little bit. If we pull back even further, modern trust planning in wealth management, why is this so important? Jennifer Zelvin McCloskey (02:06.275)That’s massively important. It’s not just for the mass affluent or the ultra high net worth. It’s for everybody. We have all of these assets that we have this hyperfocus on building and increasing our wealth. Making sure that we have the ability to sustain ourselves throughout our entire lives. But if we don’t do this type of planning, if we don’t have structures and implementation for when we die, then our assets that we’ve planned so diligently for will fall off of a cliff. We lose the ability to control ultimately what happens to those assets. Layered on top of that, of course, is the tax component for ultra high net worth folks who are trying to really focus and direct their assets to make and create generational wealth transfers. Without this type of functionality and wealth planning and estate planning long-term, people lose control of what they’ve spent so much time building. Frazer Rice (03:13.338)One of the things I tell people as far as trusts are concerned is that, you know, we’re putting these structures together. They’re durable enough to withstand taxation or creditors or other asset protection features, create some guidelines around distributing the assets to the next generation or other constituencies. But also have some flexibility to be able to deal with the things we can’t look into the crystal ball and figure out over time. And that those three things just putting a document together that tries to do all that is hard enough, but then to put it in the hands of somebody or something to administer and to exercise discretion around it. That’s where the real art and science kind of stitched together and create this issue. You know, as we think about that too, the idea, the history of these types of scenarios kind of goes back to, you know, you’d put a structure in place and then you’d go hire a bank and they’d take care of everything. How do you look at that and say, all right, we’ve gone well past banks to individuals and then to dedicated institutions. What is the problem there? Jennifer Zelvin McCloskey (04:22.956)Now the problem, there’s two problems. In my opinion, what I see is that, you know, your individual trustee by and large is Uncle Joe, right? He’s the guy that everybody goes to in the family. The responsible one. He’s the smart one. The wealthy one who, great, doesn’t know what the fiduciary duties are. He doesn’t know that he has a duty of impartiality. He doesn’t know that… Frazer Rice (04:32.419)Right. Jennifer Zelvin McCloskey (04:48.475)He can’t self deal unless the instrument says so. Doesn’t understand how the instrument works. He doesn’t understand the nuance and the legalese written into the instrument. But he’s flying by the seat of his pants and everybody looks to him as the respected one in the family. No one knows that they have the ability to challenge him. So with your individual run of the mill trustee named in the instrument, they just don’t have the expertise, they don’t have the technical knowledge. Don’t know what they don’t know. They can get into trouble in that way. The other problem that you have with professional individual trustees oftentimes is that they are not formally trained. They may be an attorney who is working in that area, who’s doing plans for people who may or may not know what the full scope of being a trustee is. They may not realize, I have to get a special insurance policy because my malpractice insurance policy doesn’t actually cover this type of fiduciary engagement. There’s a lot of landmines that individuals can run into when they’re doing this type of work. On the corporate side, the problems that we run into is that there’s just a complete and utter lack. Frazer Rice (05:50.061)Hmm. Jennifer Zelvin McCloskey (06:12.059)Of available educational programs to teach people the proper way to be able to understand trusteeship. It has always been, and it just has developed over time through, you know, oh, we’ll give it to the bank, the bank will do it. This apprenticeship model, and that just does not scale well because if you learn improperly at the edge of a desk from somebody that learned improperly at the edge of the desk. Then the person that you’re teaching now at the edge of the desk is learning what you learned improperly. So anecdotally, I did karate for a long, long time. And the man who taught me karate, I’m almost a secondary black belt to like, was serious in karate. And the man who taught me karate said, you practice, it makes permanent. Don’t practice wrong. Because when you’re practicing wrong, you’re making permanent wrong things. And that’s what the apprenticeship model has the risk of lending itself to. It’s not that every trustee that learns at the edge of the desk learns wrong, but the risk is too high because the fiduciary responsibilities and the duties are too high to run that risk. The other problem is that we have a dwindling pool of really qualified senior trust officers because of just the nature of the job. You’re a human being, you’re an individual, you age, you retire. And it’s not something that people go to school and say, when I grow up, I want to be a trustee. They fall into it sideways. And unless there are academic programs that are out there that people are aware of and that they can get some formal training, some formal education to enter into the field. Frazer Rice (07:49.742)Yeah Jennifer Zelvin McCloskey (08:03.82)Separate and distinct from, I’m in the field and now I want to get a CTFA. I want to earn my certification to really show that I have the chops in this area. We have this shrinking pool of expertise. We have a lack of knowledge, a lack of formal education, and an apprenticeship model that doesn’t scale. On top of, with the individual side and the corporate side, this massive wealth transfer and an explosion of trust complexity that’s all taking place at the same time. Frazer Rice (08:31.918)One of the issues at the corporate level too is that as you say that the impregnance model is not necessarily the best way to do it. They’re cutting back on training programs. The business model around being a trustee or even a specific trustee does not make the big money. And so the ability for those types of institutions to develop the people.who ultimately are now in a very sort of pro-employee environment where there’s such a demand for trustees that they can kind of switch around and get a 10 or 20 % bump each time they go because people are desperate to have them. There’s a real cavern there to try to create the permanence that you’re looking for in a structure that really rewards consistency over time, especially as it relates to discretion and process of decision-making. Jennifer Zelvin McCloskey (09:23.15)Yeah, that’s exactly right. And that leads to this revolving door in the industry, because people are just trying to make more money and they’re going and bouncing to different trust companies. And there isn’t that backfill. Just because it’s a trust company and there’s policies and procedures, trusteeship is about relationships that you make with your beneficiaries, the relationships that you develop with multiple generations in a family. And when you have somebody that’s acting and serving in that and they move, they leave, they’re no longer acting and serving in that capacity, a new personality comes into the mix and it can really be disruptive. So having that consistency and minimizing the attrition is so valuable. Frazer Rice (10:06.766)The other thing I try to bring up, especially to individual trustees, is that the thing that you’re signing up for is probably going to look a lot different in five or 10 or 15 years when people are aged on, they remarry, they have kids, etc. That the conditions are a lot different than what they were before. And it’s going to be difficult to take on a structure that has eight people when before there were two. Jennifer Zelvin McCloskey (10:37.517)Yes, and that’s that complexity, that increased sophistication and complexity of trust structures that are available now to people. With the increase in the exemption, these trust structures, they’re not necessarily changed. For example, qualified personal residence trust, if people really need that anymore, but there’s a ton of them sitting around there. Are trustees properly administering it? Did you actually transfer the real estate into the trust at the time? So there’s all kinds of sophisticated structures that the trustees may or may not have the right skills. But they’re saddled with having to do it. Frazer Rice (11:19.47)Let’s take a step back and just talk about the functions of a trustee for a second. I break them down basically into three. Which is the first one. You have to administer the trust, meaning you have to dot the I’s, cross the T’s, make sure things get executed, tax returns are filed, statements get sent out to the extent that that happens, and that the administration of a structure like that occurs. Then I talk about the concept that the investments have to be made monitored moved around decided and that they’re appropriate for all classes of beneficiary that are in there and then the distribution function which is The assets have to be distributed according to the law. First the trust then maybe the intent or the law if everything is silent and that those three things are very different components and that it’s tough to find somebody who’s great at all three housed within one brain. Jennifer Zelvin McCloskey (12:20.217)Yeah, I agree with that 100%. It is a three legged stool. It’s the investments, the administration and the distributions. And in that administration umbrella in and of itself, there’s a tremendous amount of work that sort of goes unsung. know, it’s not the sexy stuff where you’re investing and making a bunch of money for your income beneficiaries and managing to preserve the corpus for your principal or your remainder beneficiaries. And it’s certainly not the personal interaction that you’re doing with your beneficiary day to day. Making distributions, helping them, seeing the product of that help. It’s the making sure you file ax returns are properly. Understanding how to read that tax return. Even if you’re not preparing it, making a proper selection on the accountant that you’re using to prepare those tax returns if you’re not preparing it. Make sure to set up statements properly, make sure that in this world of silent trust documents that you’re not sending a statement to somebody who’s not supposed to have it. Communicating with beneficiaries on an even keel. Making sure that you’re not inadvertently violating your duty of impartiality because it’s more than just a substantive duty, there’s a procedural duty as well. That’s really, really challenging to find within one human being, let alone add on top of it somebody who’s financially savvy enough to understand investments and all of the different complex investment tools that are out there, as well as having the personality and the interpersonal skills to keep beneficiaries engaged and happy. Frazer Rice (13:56.426)Just on top of that, the EQ, the bedside manner, and the ability to simplify the complex, et cetera. At the same time, that dedicated note taker that is able to document everything that happens within a decision. Whether distribution or investment or otherwise, that it’s just two different people most times. I find that something falls apart as time goes on. Ultimately if things aren’t laid out correctly, that’s when conflict starts to simmer. Then you know if there is something that’s wrong. That’s allowed to compound that’s where you get into a huge problem later on. Jennifer Zelvin McCloskey (14:36.922)It’s all that feeling. People are behaving in ways that they may or may not be able to articulate their emotional proximity to. When you’re talking with beneficiaries. There’s something simmering under the surface that you inherited because you’re a trustee. You may not even be aware of it because the beneficiaries may not even be able to articulate it. You have to have a certain sense. A gut check of feelings of rntuitively being able to read what’s going on under the surface. To pull it out of people in a very balanced and even keel way. It’s not an easy job by any stretch of the imagination. On top of financial literacy and personal liability and executive functioning skills, being detail oriented, making sure your documentation is not overly explicit. isn’t, you know, scarce. You’re now wondering how and why did you make those decisions? People don’t think about the decisions that they make on a day to day basis. We don’t think in a way to articulate why I made this decision. Why I exercised this type of judgment. And that’s what we’re being asked to do as trustees is to document what is my decision making process? Why am I making the decision? What are my factors involved in making that decision in a way that’s defensible. If we ever need to defend it. Frazer Rice (16:05.292)Well, in favoring one class of people over another is usually where the rubber hits the road on this. People who are used to seeing the income from a trust and don’t want that touched come hell or high water. Then future beneficiaries who’d like to see the trust go from X to 2X to 5X. So that they have something larger to enjoy. You have a natural tension that you have to manage. It’s just not easy. If you don’t document the hows and whys of what you’re doing, you set yourself up for a problem. From one class or another looking at you saying, you you should have done it differently. To go back to that liability component. You’re the only one who sits in the chair of having made that decision. You’re the one with the bullseye on your back when it’s called to account. Jennifer Zelvin McCloskey (16:53.093)That’s right, that is exactly right. And now add on top of it, you’re just named because you’re Uncle Joe and everybody goes to Uncle Joe. You have no technical background and you just don’t know the landmines that are there. You don’t know what you don’t know. Wouldn’t it be wonderful if we were able to create a pipeline of really sophisticated entry level employees or folks that are, you know sophisticated in financial literacy that now want to take the job to become trustees, that we were able to give them this technical roadmap for what the job actually is and then have them get the ability to apprentice on all of those policies and procedures. What does this corporation do? How do we document things? When you’re trying to learn it all at one time, it’s like drinking from a fire hose. Let’s give people the ability to really have a chance at doing it successfully. Frazer Rice (17:53.048)So let’s dive into that pipeline issue for a second. We already diagnosed that the, let’s call it the trust companies or the banks are, they’re just not resourced enough. They can’t run people through an internal school to do it quote unquote correctly. The apprentice model really kicks in. Which means you’re at the sort of mercy of what people are good at, not good at, et cetera. People turn over quickly so that apprenticeship doesn’t even work anymore. The RIAs I think are the worst place to learn about this type of thing. They have a completely different modus operandi as far as keeping clients happy. The word fiduciary means something so different to them than it does to an actual trustee. I wouldn’t feel good about the training on that front to sort of create trustees And then so law schools. They’re they’re just trying to create people the trust in the states vertical as a general matter. Let alone trying to delineate into a trustee situation. You’re putting the pipeline together and you put these programs together. How do you stitch together the needs and what does that manifest itself into? Jennifer Zelvin McCloskey (19:07.642)So that’s a really, really good question. I think that the very first place that we start with answering that question is advising on a trust as an attorney. It’s different from the administration of a trust and the skills that you need for that. So when you create a program like this where you’re trying to teach about trust management. You have to start with the technical skill. The legal side of what is it that we’re even doing? What is a trust? What are the fiduciary duties? Where do they come from? Then we have to, after we teach or create a structure or foundation on what the legality is. Now we go into how does this translate into administration? So when I created the programs, I looked at what’s the law they need to know? What is the level of sophistication of the student? And what do I need to, from a foundational perspective, teach first? What are the building blocks? And then how do I translate that into administration? The one thing that I have found is trust law does not equal investment management. So if people are coming along… Frazer Rice (20:26.254)No question. I’m nodding audibly at that comment. I like that. Jennifer Zelvin McCloskey (20:31.226)Your fiduciary duties as a trustee are fundamentally different than those of an RIA, where some RIAs are not even fiduciaries by law. They’re not. So being able to delineate and explain where that line is, what makes you a fiduciary, what are those duties, after you know the legal basics. And taught to you at a level that you can understand. I don’t expect everybody to be a lawyer. And people have asked me time and time again, do I need to be a lawyer to know this? No, you don’t need to be a lawyer because you’re not advising on the law. You’re advising on the administration of a legal structure and how that administration affects the fiduciary duties that are inherent in the relationship. Then how those fiduciary duties are translated out to the beneficiary. That’s the way that I’ve always built these programs. Where do I start? Start with the law. Where do I go from there? Start with how the administration translates the law. And then how does that administration get heard by the beneficiary? Where does the RIA come into the mix? The RIA should not be dabbling in advising on trusts. They should know that they need to bring in somebody who has this particular skill. And if they’re not doing that, they’re doing the client a disservice by trying to give one-stop shop advice. Frazer Rice (22:06.85)Yep, no question about it. One of the things that…we delve into the world of trusts and their function, et cetera, is that you’re dealing with an ecosystem from client to outside advisor, whether RIA or even accountant, et cetera, that they’re looking for certainty and airtight. quality to these structures that you put them in place and then everything runs like a clock going forward. When in actuality, I think there is a bandwidth of risk around everything. And so it’s the poor trust officer or individual trustee who sometimes has to be the bearer of bad news to say, yeah, you know, I think this is going to work 98 % of the time, but there’s a 2 % problem here or we’ve got this to fix or something like that and everybody else sort of sighs with disappointment and gets mad at the administrative function when in actuality they’re really doing their job and trying to, you know, keep a lot of things that are spinning out of control kind of within view. How do you get a trust officer or that administrative function or even the full trustee function to be comfortable with that risk and everything that’s involved with that? Jennifer Zelvin McCloskey (23:20.504)You have to start with explaining that there is risk and we’re not our job is not as a trustee to eliminate risk. Our job is to manage and identify risk. It is inherent in the job. There is going to be risk. No matter what you do, you cannot divorce risk from trusteeship. It’s a matter of identifying perceived risk and actual risk. And if you can teach that, if you can teach These are the things that are going to trigger a likely outcome. They’re gonna trigger a likely risk. Then you can essentially, you can’t foresee everything. I mean, there are things that are just gonna happen. But in a trust instrument, you’ve got contingency plan upon contingency plan upon contingency plan. That’s what the flexibility of those structures are building. We need to, as trustees, be able to recognize What is the risk with contingency plan A? The risk with B? What is the risk with C? How can we minimize the risk? And how can we make sure that we’re managing perception of risk versus actual risk? Frazer Rice (24:29.31)as someone who’s been in trust companies, advised trust companies, advised trustees, and advised clients, the lack of appreciation for the management of that risk and that that as the intersection of the business model of trusteeship and risk management and use of discretion and making hard decisions and even kind of an insurance quality around these structures, how do you fix that, where people place a level of respect on the job that I think is completely lacking in the wealth management ecosystem? Jennifer Zelvin McCloskey (25:09.089)Absolutely. It’s a tough one to answer. How do you fix it? First and foremost, I think that it’s a top-down fix, especially at a corporate trust company, a bank, and even an independent trust company that’s not affiliated with a bank. The management has to… really understand the function of the trust company. For so long, it’s been just an extra service that we provide and and we’ll do this, the back office trust company. It’s really, really important that the management recognizes what the functionality of the trust company is and stops treating it as sort of a back office stepchild. From the corporate level, I think that’s the very first place we start. Frazer Rice (25:38.478)Mm-hmm. Jennifer Zelvin McCloskey (25:57.818)The second place we start is investing in our trust officers, investing in the team, giving them the education that they need, continuing to give them education, providing training programs, whether they be in-house, external, bring in trainers. None of this is set it and forget it. At the individual level, I think it’s really, really important to have functions like the Individual Trustee Alliance, groups like that, where you have an ability to talk to other professionals that are doing what you’re doing. That’s another way to impress upon people that we have to manage the risk and we can’t do it all alone. Nobody knows everything. You really have to, you have to talk to other people. You have to engage. have to, what is it called when we were practicing law and we’re a little bit outside of our comfort zone, we have to consult with other people who know more than we do. It’s our obligation as lawyers. It’s the same thing with a trust company, with a trustee, whether you’re an individual or you’re not. Widen that circle. Frazer Rice (27:08.474)I think this is my idea for the day that there’s got to be a bit of a public relations campaign sort of describing what’s going on here because I think especially when we go into the family members that sort of occupy these roles, they have no earthly idea what they’re doing. They’re usually doing it for free. Everything’s hunky dory up until a point and everyone hopes that everyone is not going to sue each other if something goes wrong. But the level of wealth that’s being transferred now is now so significant that everyone sort of talks about, AI is going to get rid of lawyers. Nope, not in fiduciary litigation. I think that’s a medium term growth industry, especially around insurance, around ILITs, around revocable trusts, around elder care. But this is my advertisement for people who are in law school looking for a productive way to go. I think that one is going to be, I think that one’s recession proof, at least for a while until I retire anyway. So my thought is that awareness over these things, and it’s probably going to take a very difficult case or a class action suit, something like that, where somebody really gets hurt in order for that awareness to come up. Jennifer Zelvin McCloskey (28:24.922)Yeah, I would agree. think that some of the solutions would include better trust education, you know, whether it be for RIAs, lawyers. Trust in the states is a throwaway class in law school. And there are so many law schools that are essentially rolling it back because bar exams aren’t testing it anymore in a variety of states. And ACTEC is definitely working with the law schools to try and increase trust in the states being taught and certainly being tested. So education for lawyers coming out of law school, education for RIAs that are advising on trusts, education for trust officers, for trust administrators, trust professionals in general, clear role delineation. What is the role of the RIA? The role of the trust officer? What is the role of the trustee if they’re an individual trustee? And then creating a culture of collaboration on what we’re doing as a team for the beneficiary, not substitution, but collaboration with the advisors and the trustees. Frazer Rice (29:32.59)Let’s go into the role delineation for a second. About 20 or 30 years ago, the concept of bifurcating or sort of cordoning off the different functions I described before the investment, the administration and the distribution has come into vogue. I think that came out of frustration with bank trust companies where you got one set of advice for every trust that they had as far as investments and distributions and administration and a lot of modern larger families wanted something a little bit more specific to their needs. And that’s really turned, it’s exploded as an industry for increasing sophistication and size of wealth. Along those different functions, where maybe the administration goes to a professional trust company or a trust officer in the state that you want, Then there’s some intersection maybe in the distribution committee. And then the investment side of it is a bit of a free for all, think, depending on what you’re, dealing with. How do you educate the, that continued the delineation, but the coordination within those types of structures. Jennifer Zelvin McCloskey (30:41.275)Yeah, I think it’s really important. And I’m a Delaware lawyer. I’m licensed in multiple states, but Delaware is my home. It’s where I learned how to be a lawyer. It’s where I grew up as a lawyer. So this directed trust model that you’re describing, where you’re bifurcating, truly bifurcating these particular functionalities of a trustee, it originated in Delaware. sort of, we didn’t, I mean, we invented it, right? We codified it. It was being done, but we codified it. The idea of making sure that everybody understands what their function is and knowing that there’s a limit of liability that’s built into the instrument and communicating what that means to the RIA that is named in the document. I can’t tell you how many times I have heard companies, heard trust companies say, we’re advisor friendly. And I’m like, not unless you’re directed, you’re not. Frazer Rice (31:37.528) “THE TRUSTEE CRISIS: Navigating the Challenges”Yeah. Jennifer Zelvin McCloskey (31:40.439)If you are directed, you are 100 % advisor friendly because there’s no chance that that trustee is going to try and take the investment management. They’re not a portfolio manager. Not a clerical administrator. They’re not a passive rule follower. We need to identify what does that trustee actually do when they are an administrative or directed trustee. Clarify that role so that people who are engaged in this bifurcation, this structure where we’ve got a distribution committee, maybe it’s individuals who are close to the family, close to the beneficiaries, where you don’t have somebody who’s objectively uninvolved with the family members making decisions as to whether or not there’s a distribution that should be made. But also advising those rolls those advisors that your administrative trustee is not just a pencil put a paper pusher. Not just checking boxes. They really do add value to the role that they provide and making sure that everybody understands what each other are doing, having regular meetings amongst the team instead of operating in a vacuum or operating in a silo. And taking the approach of it’s not my job, misunderstanding trustee powers and the advisor’s authority. So when that’s delineated, when that’s really understood, not just by the advisors, but also by the beneficiaries, there are so many beneficiaries out there, Frazer, that have absolutely no idea that they actually hold all the cards. They don’t know. Frazer Rice (33:25.87)Along that line, so in the administrative, we just walked through pretty nicely. The distribution function is one that, let’s talk a little bit for a second about what it means to ask a trustee for a distribution and maybe the difference between income and principal and why having a steady hand at the wheel within that function, whether it’s a corporate trust company of qualified individual or family input in that function, why real good thought needs to go into how that’s staffed. Jennifer Zelvin McCloskey (34:04.73)Yeah, absolutely. 100%. In a corporate trustee ship or a corporate trust company structure, there’s always going to be distribution committees, right? So if you are the trustee, you’re going to have to go through a committee that’s looking at what your reasoning is for making that distribution. They’re asking questions about what have been the prior distributions? Have they come from principal? Have they come from income? What is the spend rate on that trust? How is this going to affect long-term spend rate? Is this an aberration? Is this something that’s gonna become a habit? Really understanding what the distribution, the guidelines are in the trust. What is the distribution standard? Making that decision? What are our factors? And how many people are at the table? Who’s communicating that to the beneficiary? Does the beneficiary know that the trust officer alone does not have the ability to say yes or no? That when they’re in this ecosystem of a corporate trust company, they have their checks and balances to make sure that that risk is being managed. So when you’re looking at corporate trust companies, are a lot of layers behind understanding what the distribution standard is, whether it’s hems or if it’s purely discretionary. The other thing that you need to look at when it’s not a corporate trustee and it’s an individual trustee is, how is that individual trustee making that decision? Are they doing it in a vacuum? Alone? Are they favoring one beneficiary over another because they like them more, you need to have some communication to the beneficiaries so that they understand what they are, what their interest is, what they are entitled to, if anything, and why the trustee stands in that position as the gatekeeper. And I really think in my heart of hearts, we need to make a shift from a gatekeeper trustee Jennifer Zelvin McCloskey (36:16.708)to a beneficiary enhancement trustee, where the beneficiary is really taking on the understanding that the trustee is there to facilitate enhancing the beneficiary’s life. That even though the trust may have started at the outset as a tax strategy or something that the grantor decided they needed to do with the advice of counsel. At the end of the day, you wouldn’t have been named as the beneficiary if there wasn’t some sense of love or obligation even, that it’s for your benefit. It’s in the name. Beneficiary. Trustees need to understand that and beneficiaries need to be taught. Frazer Rice (36:54.958)Right. Frazer Rice (37:00.646)And it goes to the circle back to the notion of making sure that you write down the whys of the decision because ultimately if the concepts of favoritism or you didn’t communicate this or anything, the idea of having the beneficiary submit a budget but having them understand why they are submitting a budget and then if there is some discretion that’s happening around that decision that the data points that are informing that discretion, that’s gonna keep everybody safe a lot later on. Jennifer Zelvin McCloskey (37:32.666)Absolutely. I break it down into a couple of different factors. It’s fiduciary decision making. How is that fiduciary making the decisions they’re making? Why are they making those decisions? And who is being affected by the decisions? Document interpretation. Do you understand the document that you’re administering? If you don’t understand the document you’re administering, hopefully best case scenario, you know what you don’t know and you ask. But if you don’t understand the document and you don’t even have the wherewithal to say, hey, I need help to understand the document, it’s really problematic. The third part, balancing beneficiary interests. Really taking on board this idea of the principal income problem that all the assets in the trust are not the same. That some of it doesn’t at all in any way affect a certain class of beneficiaries. And at the same time, it’s inextricably intertwined in the way that it affects another class of beneficiaries. And then risk management and governance. How is this being governed? How are we managing perceived and actual risk as a trustee? Frazer Rice (38:40.13)The investment function, which I alluded to before, I see storm clouds on that horizon, not really at the RIA level, because I think there’s sort of a default mode that investment policy statements are in place. Diversification is a true commodity at this point. And I never really worry about an RIA sort of understanding how to invest to get to a certain expected return and deal with the risks and drawdown and all that stuff. The storm cloud I see is when individuals sit in that role and they are being tasked with, let’s call it quote unquote, overseeing concentration, meaning that trust is holding a building, farmland, a nuclear reactor, crypto, all of these different things that sometimes can be, A, they have their own different maintenance responsibilities that are not just looking at a fidelity statement, but that they also have their own volatility And, you know, in the case of a building, you got to make sure it’s managed correctly. are they going to get sued or the windows kept up, all of that stuff, and that there’s a whole different component there. And I’m waiting for the shoe to drop on some fact pattern there where somebody is sitting in the role of an investment advisor. It doesn’t say trustee in the document, so they don’t really think that they have trustee liability. But. they sit in that role and all of a sudden somebody finds 10 55 gallon drums of green fluid in the basement of a building and all of a sudden the trust has a big set of red brackets that say minus $100 million that you owe to the federal government and the EPA. How do you think about that? Jennifer Zelvin McCloskey (40:21.454)Hmm. Jennifer Zelvin McCloskey (40:25.242)That’s a heavy question. so the Delaware stock answer, obviously, direct it, right? It’s just to get the trust, cut off the liability. At the first, at the inception of your hypothetical is bad drafting, right? So if there’s no statement as to whether or not your investment advisor is acting as a fiduciary or not, Frazer Rice (40:35.042)Right. Jennifer Zelvin McCloskey (40:52.836)What does your statute say? Does your statute impose that they are as a default a fiduciary or not? So that’s the very first step. That’s bad drafting. We need to know. But if it’s silent, let’s say it’s just a lousy document, there’s, God knows. Anybody who’s seen trust documents knows that, you’ve seen them all, right? And everything in between. Some are good, some are bad. If this is a bad one. Frazer Rice (41:13.08)Seen good and you’ve seen bad. Jennifer Zelvin McCloskey (41:20.079)Then we need to document the statute. If we can correct it, modify the document, let’s modify it. But if all of that can’t happen, then I would say the best way to handle it, make sure you have adequate insurance. mean, over-insure that, over-insure it. Make sure that there’s regular checks on the actual… Assets that are in the trust, if you have a concentration and that concentration is real estate, get the advice of counsel, put that bad boy into an LLC, get yourself some distance from the actual asset itself being held in the trust, hold an interest, hold a financial interest, push it down to the corporate level. But if you can’t do all of that and you’ve got those 500 gallon drums of green fluid and now you’re… Frazer Rice (42:14.286)You Jennifer Zelvin McCloskey (42:15.371)You you’ve got a super fun site. What do you do? You don’t shy away from it. Have to address it head on. You got to take the accountability. You got to communicate and document, communicate and document some more. Talk to your beneficiaries. Make sure that they’re aware of where it went wrong, why it went wrong. Because I have found in my exposure in the industry over time and in reading case law, it’s when you’re trying to cover stuff up. Frazer Rice (42:43.913)Jennifer Zelvin McCloskey (42:44.027)You’re just making more problems. Bad news doesn’t age well. It doesn’t get better over time. You have to approach it head on and make sure that there’s communication and documentation. Meet with your beneficiaries. If there’s a trusteeship where you are appointed as a trustee individually and you’re not having at least quarterly meetings with your beneficiaries, If you’re not going out and seeing the asset, if you’re not going out and making sure that the asset is properly custodyed, you’re not, you’re violating your fiduciary duty. You are not doing what you’re supposed to do. Frazer Rice (43:21.804)You brought up an interesting word there, custody, which is the administrative function, whether held corporately or individually, one of the major things you have to do is to safeguard the assets. And that’s a big two syllable word that carries a lot of weight with it. That custodial function, how do you teach the trust officers or the individual trustees where that starts and stops? Jennifer Zelvin McCloskey (43:48.579)Yeah, mean, custody is super, it’s a really touchy, touchy subject, especially with the dynamic way that trusts have developed in the current climate from tangibles. You know, I’ve got artwork and my beneficiary wants to hang the artwork in their house. Well, do you have custody? Has it been assigned to the trustee and how do you maintain that asset? Make sure nothing’s happening to it. Do make an appointment, go over to the, visit your artwork? What if it’s prize horses, you know? What if it’s, you know, a stud that, you know, we’re gonna need to breed and it’s gonna be the next Triple Crown winner? How do you make sure that the barn is properly safeguarded? It’s a really touchy subject, especially with things like tangibles and things like assets held away when you technically custody the asset, but you don’t have control over the asset. I think in the education part for custodying, what I do in my programs and when I teach this is I make sure that we talk about different types of asset classes. And what the risks, again, what are the risks that you run with these asset classes? How can we manage the actual and the perceived risk of holding that asset? Even if you have custody and name only, but you don’t have physical custody, how do you maintain your control over that asset? Because it’s really the C’s, right? The custody and control. Just because you don’t have custody doesn’t mean you don’t have control. So we have to make sure that there’s an education that’s provided about the different asset classes, whether it’s tangibles, intangibles, assets held away, if it’s a concentration of stock, if it’s crypto, and most trust companies are not taking crypto. I think that there’s like a circuitous way that they’re getting in right now, but it all boils down to education, isolating what the issue is and educating people on it. Frazer Rice (45:59.586)I’ll give you a third C, it’s consequences, which is what happens when you don’t understand these functions. on the crypto side of things, Jennifer Zelvin McCloskey (46:01.786)Uhhh Frazer Rice (46:11.544)Holds the key to get to the crypto. What happens if that trust officer quits and walks away with the key and they’re like, well, multi-sigil figure this out. I’m like, okay, that’s not that. That doesn’t make me feel great at the moment. And now there have been some advances, which is good, but traps for the unwary to be sure. the good news too for crypto is for people who want exposure, the spot ETFs take away 90 % of the problems with that. But as we start to think about winding down here, because I have a feeling we could probably talk for four or five hours on this subject, when putting your programs together, what does a curriculum look like? And we don’t have to go through it bit by bit, but how does that work when someone comes to your program? How much time does it take? What’s the commitment? Jennifer Zelvin McCloskey (46:47.172)Yeah, I think so. Frazer Rice (46:54.851)Mm-hmm. Jennifer Zelvin McCloskey (47:06.33)So the program that I created that’s really available anywhere across the country is called the Peak Trust Management Certificate Program. Peak Trust Company, may be familiar with it. They have name rights because they gave the donation to the University of Delaware for me to build the program. So it’s housed at the Lerner College at the University of Delaware, but bears the name of Peak Trust Company. I look at five different things. The first thing is trust law and administration. So like I said previously when we were talking, you lay that foundation of what is the legal component of this? What is the baseline that people have to know? And then what is the administration? The second component is, and it’s inextricably intertwined as taxation. What is the income tax? What are the deductions? And now let’s take all of that income tax knowledge, individual income tax knowledge, and build on it with fiduciary income tax. What is DNI? What is FAI? How does it go out to the beneficiary? What’s the character of the distribution? How do we manage that? What are we deducting in the trust? So teaching taxation and not because trustees necessarily are tax preparers, but because the trustees obligation is to be able to understand and read that tax return, they need to know how to spot problems. So from my perspective, teaching fiduciary income tax is a critical component. It also helps. Yeah. Frazer Rice (48:38.828)No, no, I was gonna say no question about that. And there are elections to make, just because it doesn’t just go on autopilot, there are choices to be made so that if you’re the trustee, you may not have to prepare the tax return, but you may have to make a choice on the tax return and you’ve got to be informed because that can be an issue. Jennifer Zelvin McCloskey (48:58.651)65 day elections, perfect example, right? You just, you need to understand what your role is and how it overlaps with that of the CPA. The third part, of course, investments. Investments are inextricably intertwined, whether you’re doing it yourself as the trustee or you’re directed or even delegated, which is like the hairy scaries of every trusteeship known to man, because you’re not actually in control, but you’re responsible. So it’s the gray. When I build a program, because of the, you know, the directed trusteeship being so popular in today’s day and age, we have to talk about not just investments of, you know, marketable securities, not just the custody of tangibles, but also subscription documents, because so many alternatives are held in trust right now. unique assets, need to know how the trustee is actually carrying out their fiduciary duty when it comes to engaging in an investment that is an alternative investment. The fourth component is of course compliance. We cannot ever get away from compliance and I think we could do a whole nother podcast on compliance in trusteeship but. You know, it’s a regulated entity. And even if you’re an individual trustee and you’re not using what those compliance frameworks are, what the guidelines are by OCC, Reg 9, FDIC, if you’re not looking at that and using that as a guideline, don’t do the job. understanding KYC, BSA, AML, all of those compliance components that have tentacles. That’s the fourth part. And then for the fifth part of this program, because it’s specifically geared toward trustee education in trust companies, although it can be applicable, very applicable to individuals, is operations. I was very fortunate that I was able to partner with SCI on building the operations component. So we license their platform called Plato. It’s essentially their training platform. Jennifer Zelvin McCloskey (51:12.888)so that trustees can see how fees are set up, fees, that’s a whole other podcast, fees, statements, distributions, how are we doing this? How are we documenting everything? What are the logistics of the day-to-day operations? So that’s how I built the program and it’s available anywhere in the country. It’s 10 weeks, how long does it take? I would say from three to five hours a week of an investment that you’re making at a bare minimum. Obviously there’s a whole lot more of depth that you can go into. The resources are built in. But I would say 10 weeks, about 50 hours of time where you’re actually engaging with the material. And then I bring in guest lecturers on each different area of expertise for lack of a better description. And they get a certificate at the end, they get a digital badge, and now they really have something where they can add value day one in a trust company or as a trustee. Frazer Rice (52:17.902)With Delaware being, you one of the real gold standards as far as trust jurisdiction, I assume that everything that comes out of this program is pretty transportable to the other useful jurisdictions, let’s call it, within the country. know, the Tennessee’s, the South Dakota’s, the Nevada’s, the Alaska’s, Wyoming’s, New Hampshire’s, et cetera. Obviously, there are hairs to split with different foibles in their law, but everything that you’re describing sounds like works everywhere else. Jennifer Zelvin McCloskey (52:47.928)And I’ve always taken the approach, you’re 100 % correct, I’ve always taken the approach of UTC. I base everything off of UTC and if there’s something different or unique based upon the jurisdiction that you’re in, I always encourage people you have to look at your statute, you have to look at the jurisdiction that you’re actually practicing this in and administering in. I use Delaware, South Dakota, Alaska as examples quite often when we’re talking about the directed stuff, but By and large, it’s UTC. Frazer Rice (53:20.966)It just a weird subset. So special needs trusts and islets, which are two types of trusts, very specific. One holds life insurance. The other is designed to really take care of people who can’t take care of themselves. And they are types of trusts that a lot of trust companies don’t like to take on because the liability is harder or the profit margin is less. For those individuals who get the opportunity to participate in those and I put that in air quotes. How would you advise people to get ready for those types of situations? Jennifer Zelvin McCloskey (53:58.308)People who are in need of those types of trusts. Frazer Rice (54:02.122)Well, maybe both. The people who need those trusts, you know, they’re going to, they, you know, it’s almost like they get set up and then the staffing gets kind of figured out later, barely. And then, you know, the, for the people who end up taking on that role, they really have no idea of what they’re in for in a sense. Is there sort of like a mini, I’m not going to say a full course like you’re describing, but a crash course in, in what’s going on here and what can I do to keep myself safe? Jennifer Zelvin McCloskey (54:30.271)Unfortunately, no, I don’t know of one. and there isn’t much built in. there’s, we talk about a little bit in the program that I built, but, those are specialized and eyelets we talk about a little bit more there, you eyelets had their day and sort of they has done ish. but special needs trust. It’s a whole other ball game because It really incorporates state law and social security and Medicaid, all of those government benefits that I think you would need something more specialized than my program that I developed. And I don’t have a great answer for that, I’m sorry. Frazer Rice (55:12.482)No, there’s not a great answer for it because it’s tough. it’s a, all of which is to say for someone who’s involved with those things and feels confused by what’s going on, that’s one where it’s worth it to spend the money to lean on a dedicated Medicaid elder care, special needs type of lawyer on that front because there are traps for the unwary. Okay, now we’re starting to butt up against an hour here of. Jennifer Zelvin McCloskey (55:29.764)Yes . . . Frazer Rice (55:38.827)Four hours. No, I’m kidding listeners. We’re not going to talk for four hours, but How do people find your program and and then I’ll ask a bonus question at the end Jennifer Zelvin McCloskey (55:49.339)So the program is on the University of Delaware’s website. You just type in peak trust management certificate and it’ll pop up. My name will be there. I think my picture might be there. It’s all over my LinkedIn. So if you look me up, you’re going to see the peak trust management certificate program. You can always email me, jennifer at zeldenlaw.com. Happy to push people into it. start, I’m in the new cohort right now. We’re two weeks into a 10 week program. But we have a new cohort starting in May. I think it’s May 4th. So may the fourth be with you. Frazer Rice (56:24.622)Terrific. So the final question here is really more of a crystal ball question. In this trust industry, trustee industry, what are the real, I’m going to say opportunities out there, and we’ve sort of painted a picture of doom and gloom and its low profit margin and things like that. Where can someone who is thinking from a business perspective about this find something? Once they’re properly educated about it and being able to participate in it. Jennifer Zelvin McCloskey (56:57.582)There are so many opportunities. There is an absolute need for good trustees everywhere. Trust companies from coast to coast, individual trustee alliance. People really, really need trustees. There’s tremendous opportunity with Heritage Institute, not the Heritage Foundation, but the Heritage Institute. There’s opportunities with…various family offices and various trust companies for education, for beneficiary education. So many opportunities out there. Trust companies are just clamoring for people. So if people are interested in becoming a trustee, getting that education, you will not have a hard time finding a job. Like you said, it’s basically recession proof. This wealth is going to transfer. We need sophisticated, knowledgeable trustees. on the receiving end of that transfer so that it happens correctly. Frazer Rice (57:56.578)I’d go so far as to say financial advisors. I just gotta say, a CFP is useful, CFA is on your investment side, but something like this, you know so much more about how intergenerational wealth works than what’s happening in those particular situations that I think it helps people stand out when I see something like that on a resume. Jennifer Zelvin McCloskey (58:00.302) “THE TRUSTEE CRISIS: Navigating the Challenges”That’s all the podcast. I hear you. I hear you. Frazer Rice (58:24.386) “THE TRUSTEE CRISIS: Navigating the Challenges”All right, with that, Jennifer, it’s great to catch up and I will have all of your information on the show notes and I will either see you at the ITA conference in Dallas or what I’m down in Delaware next. More Around “THE TRUSTEE CRISIS: Navigating the Challenges” BUILDING A TRUST COMPANY TENNESSEE AS A JURISDICTION DIRECTED TRUSTEES DELAWARE WELL BEING TRUST THE TRUSTEE CRISIS: Navigating the Challenges https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ Keywords for THE TRUSTEE CRISIS: Navigating the Challenges trusteeship, wealth transfer, trust management, fiduciary duties, trust education, estate planning, risk management, trust administration, individual trustees, trust companies, the trustee crisis, navigating the challenges, the great wealth transfer,

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Send a textThis time last week, the US and Israel weren't at war with Iran, alas, the very next morning the bombs started dropping. Terrific (not)! It's been absolute chaos since, with the narrative of the “why” probably the most chaotic it's ever been, because why did this war start? Pre‑emptive self‑defence against Iranian attacks? Yes and, because Israel started it and we had to follow? Yes and, stopping Iran's nuclear and missile programme? Yes and, protection of allies / collective defence? Yes and, regime change and “freeing the Iranian people”? Yes and, because Iran is a “global danger”? Yes, and we could go on, we've heard it all. While we will certainly cover a lot more news, the first hour will be focused on this war and what it really means, with a special focus on war, oil, and the economy. We will discuss the war crime of a girls primary school in Iran being bombed which resulted in the deaths of more than 160 people, mostly children, as well as the fact this war is being supported within the US military by Christian Nationalists attempting to fulfil a Biblical prophecy, which will spur the second coming of Christ. Yep, that's in the mix too. Joe Augustin can't be with us this week, and Richard Busellato can only join for the first 45 minutes, so we are bringing in a former guest as co-host this week, Oliver Gill. Ollie is also keen to discuss the UK rivers raw sewage issue, which has gotten a lot of attention, following the release of the new drama/documentary: "Dirty Business". It will be great to get a local insight on this critical issue. It's definitely been an intense week for all of us, as we come to terms with another war, but this one has the potential to end in absolute global calamity. Join us as we bring the story together as much as we can. It's all happening this Friday 6th March 2026, at 7am UK, 8am EU, 11am UAE, 2pm TH, 3pm SG, 6pm AEST. Streaming across various locations, and no doubt about it, we'd love your support. The Sh*t Show is a Livestream happening every Friday, where Andrea T Edwards, Dr. David Ko, Richard Busellato and Joe Augustin, as well as special guests, discuss the world's most pressing issues across all angles of the polycrisis, working to make sense of the extremely challenging and complex times we are all going through, plus what we can do about it. Help us move the needle so we can change the name of the show to something more genteel when (or if) it is no longer a sh*t show. #TheShitShow #UncommonCourageYou can find me Andrea T Edwards | The Digital Conversationalist and Welcome - Uncommon Courage - An Invitation. My book Uncommon Courage, an invitation, is here https://mybook.to/UncommonCourage My book 18 Steps to an All-Star LinkedIn Profile, is here https://mybook.to/18stepstoanallstar

Today on the podcast, our good friend and mountain bike enthusiast Josh Saunders joins us for a classic episode. We discuss some interesting new products as well as some exciting news for Trevor before jumping into a tantalizing set of listener questions ranging from how to prep for your first enduro race to some serious tire talk and everything in between. Tune in! Our YouTube Channel: www.youtube.com/channel/UCczlFdoHUMcFJuHUeZf9b_Q Worldwide Cyclery YouTube Channel: www.youtube.com/channel/UCxZoC1sIG-vVtLsJDSbeYyw Worldwide Cyclery Instagram: www.instagram.com/worldwidecyclery/ MTB Podcast Instagram: www.instagram.com/mtbpodcast/ Submit any and all questions to podcast@worldwidecyclery.com Join us on epic mountain bike trips that you will never forget. Grab $250 off any All Mountain Rides trip by just mentioning WWC: https://worldwidecyclery.com/blogs/worldwide-cyclery-blog/all-mountain-rides-all-inclusive-mountain-bike-guided-trips-w-worldwide-cyclery-crew

Terrific police mystery Dark Winds has been growing in audience since its debut, now on S4 joining established lead Zahn McCarnon is brilliant Franka Potente (RUN LOLA RUN) This series is a show set in the 70s where law of the land is spiritual connection as well as normal procedures to capture criminals, must watch. AMC exclusive also check SBS ON DEMAND in Australia for early eps. https://youtube.com/@movieanalystshaneadambassett?si=nZyw5fHIS4t_KgXj

Frazer Rice and Bram Weinstein, the “Voice of the Washington Commanders,” discuss the shift in sports media for entrepreneurs. The current state of sports journalism is in flux, especially with the decline of the Washington Post’s sports section and its implications for local coverage. We explore the opportunities that come from this void. (Including the potential for new media ventures and the challenges of monetizing content in a fractured media landscape). The discussion also touches on the future of the Washington Commanders, the importance of audience engagement, and the evolving nature of podcasting and digital media. https://youtu.be/O0syDGcSkvU https://open.spotify.com/episode/3Ut9QRj7X9QD1pGEA6y6qt?si=39nLO2reQ8SK_nj0zenzDA Editing and post-production work for this episode was provided by The Podcast Consultant (⁠https://thepodcastconsultant.com⁠) Takeaways The Washington Post’s sports section closure is seen as a significant loss. There is a growing opportunity for new media companies to fill the coverage void. Monetizing media ventures requires innovative strategies and diverse revenue streams. Podcasters face challenges in gaining audience traction and monetization. The Commanders’ future depends on effective roster changes and health improvements. Engagement with the audience is crucial for media success. Digital platforms like YouTube provide exposure but limited revenue. The media landscape is rapidly changing, requiring adaptability. Local sports coverage is essential for community engagement. The importance of maintaining journalistic integrity in a changing media environment. SPORTS MEDIA FOR ENTREPRENEURS CHAPTERS 00:00 The State of Sports Journalism 02:59 Opportunities in Media 06:07 Monetizing Media Ventures 09:05 Navigating Podcasting Challenges 11:59 The Future of the Commanders 15:06 Engaging with the Audience DISCOVERING BRAM, THE COMMANDERS, AND AMPIRE MEDIA BRAM on SPOTIFY AMPIRE MEDIA ON YOUTUBE AMPIRE MEDIA WEBSITE Transcript of “SPORTS MEDIA FOR ENTREPRENEURS” Frazer Rice (00:00.686)Welcome aboard, Bram. Bram N Weinstein (00:02.551)Hey, Frazer, how are you? Frazer Rice (00:03.736)Doing great. The last time we spoke it was about three days before the Chicago Hail Mary, so I’m viewing that as good luck. That must have been something having to call that game. Bram N Weinstein (00:14.071)That was part of the most magical season I’ve ever been a part of. Not only first ever for the franchise, but 12 and five, NFC championship game, hadn’t done that in a generation. It was pretty incredible, yeah. Frazer Rice (00:28.652)No, as a skins fan, now commander’s fan, it’s been a long time, but it was a wild ride. One of the things that’s happened recently, which I know strikes near and dear to your heart, and frankly, for people who grew up sort of following it, has been, I guess, kind of the evisceration of the Washington Post sports section. And it’s got all sorts of impacts. But from your perspective, How do you make sense of that and what does it look like going forward for a city essentially that has all the major sports and the major paper not really covering it? Bram N Weinstein (01:09.719)I don’t make sense of it. I don’t understand it. I think at its core, The Washington Post is two things. It’s one of the most important publications in the world as the paper of record in the most powerful city in the world and the democratic center of the world. But it also is a local newspaper for one of the top 10 markets, top five markets in the country. And the idea that it would not cover its sports teams, or Metro desk, which, I know, you know, for our purposes, we focused a lot on the sports desk being shuttered. The Metro desk is too. So the Washington Post not covering the mayor’s office, city council meetings like in especially in these political times where, you know, the district budget is held by the federal government. To me, it doesn’t even it doesn’t compute that that wouldn’t exist. as far as like the sports section goes, which I think is like the lesser of the two real problems with this, but obviously is a real problem is, you I think for me, it feels like a death. I grew up reading the Washington Post. A lot of the reasons why I wanted to do what I wanted to do was through osmosis of reading Tony Kornheiser and Michael Wilbon and Tom Boswell and all of the great writers that came through the Washington Post. And I just don’t really understand how it’s not within the business model to be part of this. At the same time, you know, it does open opportunities for entrepreneurs like myself who have media companies and are always looking for new talent and always looking for openings. And I can tell you that void is going to get filled. But I do think it is sad that the Washington Post could not figure out a way to modernize itself to allow its coverage to continue for its loyal readership. This is a local paper that isn’t covering local news. That is astoundingly terrible in terms of a business practice to me. Frazer Rice (03:14.317)It’s weird because from my perch here in New York, I work across the street from the New York Times building and there’s a little bit of sort of guffawing that the New York Times has turned into a gaming company and sort of a media company second, which has helped to subsidize its continued commitment to long form journalism. But even then, I mean, it’s really focusing on arts and leisure and cookbooks and wordel and all sorts of things like that. And it’s a shame that the Washington Post either couldn’t pivot in that direction or otherwise make sense of things. Bram N Weinstein (03:48.727)Is the business model of media the same that was no. so there are a few things that play here to be fair. I’m not asking Jeff Bezos to lose money. You know, like, or just be the beneficiary to subsidize something, but you do bring up a point, which is. And I read this quote recently from, the old ownership group, the Graham family, who basically said. “You know, the newspaper is a grocery store. Like you are supposed to go in there and pick all the different things that you want. And hopefully there’s something for everybody or hopefully a number of things for everybody. And in modern times, the New York Times has done a very good job of putting together a new modern grocery store for people. So there’s a variety of different things that does subsidize the important work that it does. And in the end, like to me, the New York Times and the Washington Post and maybe the Wall Street Journal. Are the three most important newspaper entities, if you can call them that, in the United States of America. And for one of them to not understand their role in protecting democracy, in covering our world, in informing the readership, whether it’s locally or nationally, to me is an absconding responsibility. So I don’t know what the answer is. Again, I’m not like demanding Jeff Bezos just…money to keep things subsidized. Like it is a business and I understand that, but there must have been better ways to go about it or maybe, you know, sell it to someone who does have ideas because it’s important for its foundations to remain intact. And so I just, you know, for me, it’s, been hard to digest, honestly. And like to your original question of like, like, how do you make sense of it? I really don’t. I don’t make any sense of it. Frazer Rice (05:39.692)Well, you also now have a fledgling media company and I’m a devourer of yours and Kim’s and Standix podcasts and I learned something from it each time. I see an opportunity there if major component of the media establishment in the area is abdicating its role, not only to the major sports that aren’t getting covered as much. There’s an opportunity there. But even like the local hotbed sports like lacrosse, they’re completely ignored, I would imagine. And that might be a way to sort of get some grassroots component going. Bram N Weinstein (06:17.195)Yeah, we also here with my company Empire see the opportunity, unfortunately, but we do. And there’s a lot of talent that is available. There is a void in coverage. We know, you know, the size of our community, the appetite for sports. And so, you know, I don’t want to say too much, but we are actively seeking partners to expand in a pretty large way if possible. So Frazer Rice (06:24.045)Right. Bram N Weinstein (06:46.067)We’re working towards that and I’ve been working towards that and moving very fast in the hopes that we’re not the only ones thinking this like you. There’s a lot of people thinking there’s an opportunity here. I wish it wasn’t the opportunity that it is, but it has presented itself and it’s an opportunity that we intend to see through. So we are actively speaking to a number of different interested parties about funding a major expansion of what we’re doing. Frazer Rice (07:11.379)Really cool. Well, I’ll be sure to keep an eye on that as it develops. When you’re thinking about sort of the money making aspect of it, we don’t do things for free and it’d be lovely if we all had time and disposable income to do that without giving away the playbook because you’re raising money and you don’t want to give that up necessarily. But how do you think about that in terms of delivering value for sponsors or advertisers or the general audience? Have you made any…sort of commitment strategy-wise there. Bram N Weinstein (07:42.197)Yes, digital audio video forward. You know, I also believe in enterprise journalism. I also very much believe in long form journalism, but the audience appetite for it is limited. And so you do have to subsidize it. And that comes in the form of a number of different properties repurposed for different platforms in various ways, podcasts, video shows, YouTube. All offer opportunities to monetize the same content. I have been studying very closely the things the New York Times has done and thought about what kind of engagement tools would be necessary to be an added perk for those who would end up probably subscribing to a situation like this. So there are a lot of different types of financial models. One is subscriptions. in a variety of different ways, whether it’s premium content, newsletters, one of them is obviously advertising, which would come with YouTube or different streaming channel, streaming network, podcasts, obviously, sponsorship, which could go across the board for all of the different categories. And, lastly, live events. And this is something that we are very capable of doing as well. So there are a tremendous amount of different models to make money. None of them are easy. And because the audiences are so fractured, I think you have to find ways to make financial streams in the same content in various different forms. But we’re willing to do that. And we’ve already kind of done that with what I’ve done with Empire on a very limited role, which is why we think we’re ready to make this expansion and move. But we need an investor to buy in and to the investors, I would say to them, we intend to make you money and we intend to be something that could be purchased in a three to five to 10 year plan. So we understand the importance of making sure that the investment is paid off in the end as well. Frazer Rice (09:52.205)Cool. Are you thinking about expanding into other subject matter areas? you’re in DC, so politics, guess, would be a natural fit. Right. Bram N Weinstein (09:59.965)Not really. And I wouldn’t personally, like, I just don’t feel like that’s my expertise. So no, but like, could we be something like the ringer where you’re looking into culture, you’re looking into arts, music, dining, those types of things? Yeah, I think like that’s something I’m not sure that I would move fast into a realm like that. Like we see the void in sports coverage for this marketplace. We would like to fill that void. And whatever we do after that would be dabbling in those spaces to try to, again, find new ways to find new audiences. But we want to go with our core products first. And certainly for me personally, the politics world is completely above my pay grade. So I’m out of that. Yeah. Frazer Rice (10:46.028)It’s above everybody’s I think if anybody could figure it out It’s it’s one of those Rubik’s cubes that it’s not worth solving oftentimes So, you know one of the things I don’t know if I’d struggle with or I’m Would like to expand on my front is just getting my podcast out to more people and the concept of discover ability and one of the strengths that I think you have Is you know your current position in traditional media with the commanders? Keim has it a little bit with ESPN, Ben Stendig has it with his Substack, which isn’t traditional media, but there’s different outflows on that front. How do you view that competitive advantage in terms of getting the message out and almost having a bit of a head start over some of the other possibilities out there? Bram N Weinstein (11:30.175)Yeah, well, I think there was always like, you know, for the podcast world. Yes, anybody can do a show and you know, they could be good. The reality is, though, you know, the people who already have stakes in the marketplace, at least from name value, are always going to have a head start. It’s going to come down to how you market yourself and how you go about getting your show out there as much as possible. The reality is you need some level of a robust social presence to get to as many eyeballs or ears as possible. And if you don’t, then you typically have to kind of go down a paid route of making sure that it gets into algorithms. And so it’s a hard climb, like for sure. You know, like when podcasts and kind of open the gates for everybody, same thing with YouTube, like Frazer Rice (12:14.54)Mm. Bram N Weinstein (12:23.444)You know, there’s going to be a lot of success stories. There’s going to be a lot more people who are either doing it for love of the game, but not for money. And that’s just the reality of how much time any person has to give up to content. And secondarily, who can get to enough of an audience to make it worthwhile? As you probably know, you need thousands of downloads to really make any kind of real money at all on a podcast episode. Getting to thousands of downloads. doesn’t sound like a big, like if I said, you have to get to a thousand, like a thousand doesn’t sound like a lot for one episode, but it’s way harder to do. wager a guess that 90 % of podcasts do not reach 1000 downloads per episode. So it’s a very hard number to reach. And if you really want to make money, money on it, we’re talking about getting 10,000 an episode. Sure, anybody like myself that has various different platforms I can use to promote my own shows has a head start in that manner. And that would always have been for anybody in traditional media who had a following to start with, if they were willing to jump into the digital side quickly, they were always going to have a head start because they already had an audience that was built in. It was just converting them. Frazer Rice (13:39.572)You know, and for me, the conversion isn’t so much, you know, buying pillows or mattresses from the advertising that comes on the show. I don’t have any advertisers. The ROI for me is, in a client, one client, maybe listening to it and then calling up. And all of a sudden that pays for everything, in sort of my day job. Bram N Weinstein (13:52.992)Yes. Bram N Weinstein (13:57.813)Yeah, well, I think you’re actually looking at it the right way. Like, could your show end up having a big audience? Yeah, of course it could. But like, the reality is for most people who are doing podcasts for the other purpose, which is either marketing, client curation, branding, like those have extraordinary value to like my company’s done a lot of B2B type podcasts. And I explained this, you know, to them, and most of the people I work with aren’t looking, they don’t think they’re going to be Pat McAfee. But like, they understand that like, The value in doing this well is going to get paid back exponentially in client curation, marketing, entering new market spaces, expanding business opportunity, because it done well, it can really have that kind of benefit for you. Frazer Rice (14:43.563)How do you make sense of all the different platforms that are out there? You know, I converted to video because ignoring YouTube meant basically ignoring Google and I was like, well, that’s dumb. I know, Spotify’s out there. iTunes has just converted to video. And then you’ve got all the different podcasts, platforms, et cetera, et cetera, et cetera. How do you, it just seems like it changes weekly in many ways as to what’s in favor, what’s not. When you’re making a bet on your company, how do you deal with that? Bram N Weinstein (15:06.996)Yeah. Yeah, think. Yeah, it’s hard. Things have changed a lot. Like, for the most part, we double up our podcasts now and they’re taped on video. So they’re disseminated with not a tremendous amount of production value behind them. And of course, you know, used as audio podcasts as well. So it’s a two in one situation. And we find that YouTube. The advertising dollars there are very small, but the exposure, not unlike when we were talking about kind of marketing yourself, the exposure of being there, if you can get thousands of views, often offers up a lot of different opportunities. Sponsors prefer to be visually seen than just audibly heard. So like in both of those cases, they can be beneficial. like we don’t frankly make a lot of like we have on YouTube. We only have two primary shows with Empire Media that are on YouTube on our channel. We have about 18,000 subscribers now and we get on an average month like 127,000 views between just the two shows, which is a lot, know, especially for like a niche thing where we’re really just talking about one thing, the commander. So we’re like, we’re not expanding out much more than that. So it’s a very niche thing and yet we’re getting a really, really sizable number. Frazer Rice (16:11.787)That’s good. Bram N Weinstein (16:25.15)If I told you how much money we get paid for that, you’d laugh like it’s it’s pennies on the dollar. But the exposure of having it and the amount of views and impressions that it generates gets us sponsorship opportunities because people want to be part of that. And that’s where the real opportunity comes with YouTube. As far as like using Facebook Live, IG, like TikTok, I suppose. Like. I don’t know, like I don’t think you can be everywhere. I think the idea is to try to be, I think you’re talking to different audiences on each of these things. So I don’t think it’s one size fits all. And it has to be worth it. For me, it has to be worthwhile. Like, is there a reason why we’re there other than we’re just trying to get people but if there’s no benefit of a carryover beyond it and it just happens to hit their feed, but we’re not getting any sponsorship money out of it or any activation out of it? Well, then what was the point? So I’m always looking for right places to be. But there has to be an incentive structure that makes sense, either true carryover audience growth or obvious sponsorship opportunity. Frazer Rice (17:32.076)The cost of coordination of all of that too starts to overwhelm. I know you’ve got a schedule to keep here. I would be silly not to ask about my commanders a little bit. Two new assistant coaches, offensive and defensive coordinator, lots of changes coming in terms of personnel and hopefully sort of a rethink of Jaden and hopefully a lot better health going into next year. But… Bram N Weinstein (17:36.17)Yes. Yeah. Frazer Rice (17:59.84)Potentially better division in many ways, how do you see things going forward? Bram N Weinstein (18:04.71)I don’t know what their team looks like yet. So this is like a hard question to answer because I think they’re going to be very aggressive in free agency and then obviously they have the seventh overall pick. I kind of need to see what their roster looks like before knowing. I you know, David Blough been here the last couple of years. He is one of these very young, very impressive people. I’m glad they kept him in the building. It’s a big ask to jump from where he was to go to offensive He at least is talking a big game like he’s ready for this and I hope he is, you know, like we’ll have to see. I think a lot of it will have to do with the quarterback stays healthy and that just didn’t happen a year ago and the whole team didn’t stay healthy. So they fell apart and you know, like I don’t think health was the only reason they had the record they had, but I think the health made it worse than it could have been like their record probably would have been a little more respectable if the health wasn’t as bad as it was. Hopefully Jayden stays healthy. He’s fine now. So hopefully he stays healthy and on defense Deonte Jones. This is his first opportunity doing this but he’s actually been in the league for 20 years and he’s worked with every almost every major defensive coordinator up until this point So he feels like someone that’s been overdue for an opportunity. I like the system He’s coming out of does he have the personnel to win with I don’t think right now and that’s why I’m like Let me see what they do in free agency. How much money do they spend at what positions? How are they looking to upgrade that side of the ball? And if they bring in what I think will be two, three, four new starters, whether it’s via the draft and free agency combined, then I think we could have a different conversation about what I think it’s gonna look like, because I kinda need to see what the roster looks like first. Frazer Rice (19:44.691)No, there’s so many holes in the free agency component. Not to pin you down on a record going into next year, because we don’t even know what the components are going to be. To that end, as you said, the injuries were a real problem. Everything that possibly could go right in 2024 didn’t in 2025. How does that work over the course of time in terms of regression to the mean? Is just every season completely different or is there something that carries over? Bram N Weinstein (20:19.542)So 2023 was nothing like 2024, which was nothing like 2025. So we’ve had a roller coaster for sure. Um I last year was a surprise like. If you had told me the beginning of the season look like the schedules too hard. They had too many injuries. They went 9889 didn’t make the playoffs. I would have believed you. You know, like it’s just things were just harder to try to replicate. I didn’t expect what ended up. So can they flip that back around and be more competitive again? I do believe so. I also agree with something you said, which was. Right now and again don’t know what the teams look like exactly yet, but I do think the division on the whole will be better. The Giants will be better coached for sure. They have a lot of defensive talent and we’ll see if Jaxson Dart takes another step. And if that’s the case, the Giants may be more formidable than they’ve been in 10 years. The Eagles are still going to have a very, good roster. No matter Frazer Rice (21:04.938)Mm-hmm. Bram N Weinstein (21:16.106)Whatever they do this off season, even if it includes moving off of a couple of primary people, they still have an extremely strong high level roster. And I like how the Cowboys pivoted from Micah Parsons. I know it hurt them last year, but I do like what they did in the return that they got since. So they play their cards right. They could be in line to really make a jump back this year. Like they’re the ones that feel kind of ready to me. If they play their cards right and if they don’t end up, which is the second part, which is never they avoid, they never avoid this. They turn themselves into a circus. So if they could ever stop turning themselves into a circus, I think it would serve them. You know, I think it would be a very positive outcome for them, but their owner doesn’t live in that world. He likes to be a ringmaster. And, you know, I think that that’s probably more than anything been the hindrance to them winning a Super Bowl over the last. Frazer Rice (21:55.004)You Bram N Weinstein (22:14.422)30 years, they’ve had good enough teams to do it. They just don’t and I think they get in their own way. But you know, maybe this year’s a little different for them. Frazer Rice (22:21.364)No question. Alright, how do people find Ampire and sample all the different media that you’re putting out there? Bram N Weinstein (22:31.766)YouTube is Empire Media AMPIRE. We have our YouTube page. You can find that there. My show is under my name, Bram Weisside Show. John Keim Report covers the commanders and Last Man Standing is Ben Standing’s show. And who knows, maybe in four to six months, we’ve got some new offerings. I’m hoping that’s gonna be the case pretty soon. Frazer Rice (22:51.466)Terrific. Thanks for coming on, Bram, and rootin’ for your success. Bram N Weinstein (22:55.414)Thanks a lot. Take care BRAM on “WEALTH ACTUALLY” three days before the JAYDEN HAIL MARY Keywords: sports journalism, Washington Post, media opportunities, podcasting, Commanders, monetization, audience engagement, digital media, sports coverage, media landscape Titles The Decline of Sports Journalism Seizing Media Opportunities https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/

Who is Joe?Joe Abreu is the creator of the Profit Optimization Program, designed specifically for small to medium-sized business owners striving to bridge the gap between hard work and real profit. After years of working closely with business owners who frequently asked him how to translate increased revenue into greater profits, Joe began collecting and analyzing their recurring challenges. Drawing on these insights, he developed a results-driven program to help entrepreneurs break free from the cycle of endless work and unlock their businesses' true financial potential. Through his work, Joe has empowered countless business owners to move beyond just doing more and instead focus on building businesses that reach their full profitability.Key Takeaways* Many business owners work harder, but profits still lag behind. Joe Abreu reminds us: true success comes from understanding your numbers, not just chasing more sales. Clarity leads to freedom.* Are you slashing expenses without strategy? Joe says test each change. Don't cut blindly—learn what truly moves the needle for your business growth.* Delegation scares a lot of owners—what will I do once I delegate? According to Joe, it's your chance to step back, innovate, and focus on what really matters.* The 80/20 Principle changed Joe's business life: focus on the 20% of tasks that create 80% of results. Systemize, delegate, and start freeing up your time for what counts.* Your business shouldn't be golden shackles. Profit optimization is about designing your business to give you freedom and the life you dreamed of when you started.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Joe, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSprofit optimization, small business owners, medium sized business, revenue, business profits, expense management, business growth, sales strategies, bookkeeping, financial literacy, accountant, business owner challenges, business expenses, business numbers, business coaching, process improvement, business systems, delegation, 80/20 principle, business mergers, business acquisitions, business sales, business optimization, podcast, business clarity, CRM, AI in business, business freedom, online course, certification course, workbookSPEAKERJoe Abreu, Stuart WebbStuart Webb [00:00:31]:Hi and welcome back to It's Not Rocket Science. Five questions over coffee. I'm here with my guest today, Joe Abro. Joe is the author of the profit optimization program which I'm really excited to learn about. And Joe, I just want to thank you for taking a few minutes out of what I'm sure is a very busy day to spend a few minutes with us talking about this new program and the book you've written.Stuart Webb [00:01:00]:Oh, thank you for having me, Stuart. It is a pleasure to be here today.Stuart Webb [00:01:04]:Terrific. Now listen, let's start why. So who is it that this book is written for? Who is it, if you like the person you're trying to help by giving them access to the profit optimization program?Stuart Webb [00:01:17]:A great question. The profit optimization program was set up to service the small to medium sized business owners. That's pretty much everyone everywhere who's working exceptionally hard, trying to do their best that they can. But the revenue and the profits are just not connecting. We're just doing more work, but we're just not seeing the bottom line. We're not really seeing what we could, how best we can be. And so what I've done is over the years I collected all the information from different business owners that asked me questions over and over. How do I get the revenue to actually create more profit? Because sometimes we put in more business, we create more business, but we never get to the very end.Stuart Webb [00:02:06]:Right. The profit doesn't translate just the same way. And that's where the profit optimization program was born, which is the collection of all these business owners. Over the years. In my experience as a business owner, I've had the opportunity to purchase businesses, to merge them. I have also to sell, so, you know, have sold them. So that's given me a lot of experience to share.Stuart Webb [00:02:28]:And, and Joe, I mean you've obviously been through this, this program yourself, but what have you found when you've been talking to these people? What have they been trying to do to, to help themselves from, you know, the situation where the, the profits are somehow not quite adding up. What, what do you see as some of the common things they try to do, which, which are not, which are not effectively helping them?Stuart Webb [00:02:49]:Oh yes. So we see a few common things happen over and over. The first one I would say is in most business owners, what they do is when they look at their profit, it's not matching the revenue or it's not translating to the profits. They'll just say, well, let's go ahead and just do more sales, let's just increase the revenue side. Right. That's the most common thing. I mean, it makes sense. I mean, that's exactly what we would all do as business owners.Stuart Webb [00:03:14]:So let's just go ahead and put more deals through the pipeline and to see if that translates into profit. The second thing that we often see common mistakes or things that are slowing them down that probably they can improve would be looking at their expenses and not slashing them all at once. Because what happens is they start going through the whole business, all of their expense list, and what they'll do is start slashing everything without testing one thing or another and then impacting the business. The third thing that they do very often is just hand over the books to an accountant or a bookkeeper and not really learning their own numbers. And I'm guilty of that. As a business owner, I just want to do the sales. I want to get out there, I want to get involved, I want to grow, and I don't want to see the numbers all the time. But if we don't learn our own numbers, how do we know how to impact? How do we improve them, how to slash some of the expenses? So we have to learn those numbers.Stuart Webb [00:04:17]:And, you know, lastly, what they do is they try to do all of these things at one time versus trying one step at a time to see what works and what doesn't work.Stuart Webb [00:04:29]:Absolutely, absolutely. I've just put on the screen, you know, if anybody has questions or comments on what you've just said, I. I'd love to see them in the chat, because I know you and I will respond to that. And I'm sure there are people that have got questions about, you know, how do I best get these numbers and what do I understand by them? And I know exactly what you're saying. Too many of us actually don't want to have to look at numbers. We see that as a dull, boring, administrative job. But actually, it's when you start to see those and you understand them that these optimizations become obvious, isn't it? It's the time when you suddenly recognize the, hey, if I actually sort of develop the area that, you know. And we often find that customers are the best sources of these things.Stuart Webb [00:05:15]:If I develop this, that would be a much more profitable area than just chasing the new customer and things like that. That's the sort of insight you get by looking properly at what your numbers, what your CRM, things like that tell you.Stuart Webb [00:05:27]:Oh, absolutely. It's the clarity to see where you are. That's why I say often that at Globis are our company. What we do is we take a look at every step of the business and we break it apart in a very positive way. And we're sort of the lens for the business. We close in or just maybe zoom out a little bit just to show them exactly what they have. Because most business owners, they have the right elements, they have the right tools. It's just that they don't really have the clarity to see which direction they should go where they should actually invest most of their time or money.Stuart Webb [00:06:07]:I love the advice. Joe. I know that you have got a very valuable free offer for us. I'm just going to point people in the direction. If you go to this link, this link is available now, which is if you go to www.systemize me/free hyphen stuff, you'll see Joe has put a very valuable offer which I believe is at the download, seven quick wins, which I think is a really valuable piece of advice that you're going to offer. Tell us about seven. Seven quick wins.Stuart Webb [00:06:37]:Yes, the seven quick wins transformation for a business in 30 days. It's a workbook. It's a small workbook that gets you started in the process. Going back to when I put together the profit optimization program. My idea was that if I can offer a business owner one aha moment, one of those moments where you're like, wow, I didn't, you know, I had heard that before or I can actually multiply my business or multiply my profit based on what I just learned. For me that was that that would be a win. So the seven wins is just the beginning. It's, it's very common things that you can do to start the process of identifying the things that could improve your profit in your business.Stuart Webb [00:07:22]:And if you see that you find one big aha and then you want to move forward, that's what we move on to the course, the POP certification course that we have. And that's pretty much so we have the book which is a self help and then we have the certification course which is an online version and that is more structured. But individuals started to let us know that they wanted a little bit more than just the book and they want a little bit more than just the course. So then we move down to doing some coaching and that's what we do. A little bit more of the personalized version.Stuart Webb [00:07:54]:Brilliant. And even, even if you don't get the personalized version, that seven quick wins could be the one thing that you need to get that one aha moment to move you forward. Joe, I'd just really love to understand at the moment. There's a huge amount of experience you bring to this. You've bought businesses, you've merged, and you said you've sold businesses. Was there one course, an idea, something which sort of brought you to really understand how you could help people in the way that you're helping them now?Stuart Webb [00:08:26]:Yes, I would say the 8020 principle. Oh, my Coke. And I, once I read that, I mean, it blew my mind, really, because I'm thinking, how is it that 20% of our actions actually brings 80% of our results? Then I'm thinking, why am I wasting my time with the other 80%? What am I doing?Stuart Webb [00:08:51]:Wonderful, wonderful.Stuart Webb [00:08:53]:So that really blew my mind. I started to think, okay, well, then in that case, I have to find a way to improve. How to divert or how to channel those 80% in another way.Stuart Webb [00:09:05]:Yes.Stuart Webb [00:09:05]:So I can go ahead and get the other 20% and then maybe I can take the other 80% of the time off and we can do that. That's a lot of what we do with the optimization program. We're identifying how we can improve processes, how can we systemize certain things, how can we delegate? Because that's a huge thing for business owners. We fail to delegate. The 8020 principle really just highlights that. And then once I started to just infuse that into the business, I was, you know, I started to line up everything that I can just say, okay, that's part of my 80%. Let's find a way to delegate to someone else.Stuart Webb [00:09:46]:I. I don't know if you have a comment on this, Joe, and once again, I'd welcome anybody currently listening to us or people who are listening later in the. In the podcast version of this. There is a sense in which. And I was talking to a business owner only this morning that was afraid of the idea of delegation, because as they said, what do I do when everybody else is doing my job? And my answer was, go and do another job, because there must be a ton that's waiting for you, but you haven't currently got time for it. You know, developing your staff, developing your team so that they are the most efficient, the most effective, and effectively allowing them to do your job, to free. Free you up, to do something else. That seems to be a burden, or at least it's.Stuart Webb [00:10:29]:It's a blocker for a lot of business owners who are basically saying, but if I let everybody do my job, then I've got nothing to do. And that's actually just not true, is it?Stuart Webb [00:10:39]:Oh, no, it is not. Actually. If you find ways to delegate all of these tasks, they can be systemized or can be organized in a certain way to give you that freedom, then I think that's when you can come back as a business owner and have that macro view where you can now start to innovate, where you could start to bring in other new processes that. That frees you up to do that. So a business owner's job is never done because we're always looking for the next thing. And now that AI is coming into the picture, we're basically changing processes and systems almost on a monthly basis. Now. By the time that we're done producing a system, we're already thinking how we're going to improve this, how we're going to make this better.Stuart Webb [00:11:24]:Brilliant, Joe, you've been very eloquent. You've explained this brilliantly, and I have a funny feeling there is something in you at the moment that's saying, he still hasn't asked me that one real killer question. So I'm going to assume that I am too stupid to be able to work out what that killer question is and say, Joe, tell us, what is the killer question that I. That I really should have asked you? And. And when you've obviously made that question known, you're gonna have to answer it, because I didn't even think of the question. So what is that killer question that I have failed to ask?Stuart Webb [00:11:56]:Well, I don't know, Stuart, I think you're considered one of the smartest podcasters, so I don't know. But I would say if there's one question that, that often I think that most people should ask is, why now? Why do I have to do this now? Why should I do it now? And I think the number one thing is that we're business owners who are working really hard at growing our business. But ultimately, we are humans and we have to be as successful. We have to meet our dreams. We have to reach that freedom as a business owner, because that's exactly what when we open our business, when we started our business or merged into another business, we had the dream of becoming more successful. So why now? Now? Because we owe it to ourselves. We have to be the best that we can. Sometimes businesses are just golden shackles.Stuart Webb [00:12:51]:They're fantastic because they're providing us a. An income. And that's why they're the golden shackles, because they're beautiful, because we're getting that income. But that's. So that's good. But sometimes, as the saying goes, good is the enemy of great and brilliant. Sometimes we're just missing that part to getting to great. And if we can sit down and really learn our numbers, figure out how can we get rid of these ghost expenses, how do we improve our bottom line? That equals freedom, freedom as a business owner.Stuart Webb [00:13:23]:And that's really the, the ultimate sign of success that you can do what you want when you want.Stuart Webb [00:13:33]:Joe, I love the message. I think it's absolutely brilliant. And I absolutely agree with you because I worked with a business who had to learn how to do a lot of what you've just said. The business owner was very reluctant to sort of go forward with some of these ideas, but they then had a family emergency. And if they had not learned how to delegate how, how to let go, they would not have had the time, the freedom to be able to deal with that family emergency. They would then never have been able to come back after that family emergency, after several months and still had a business that they could get involved in. And I absolutely agree. You trying to help people to understand that their job is about making their business an effective route to, to, to.Stuart Webb [00:14:24]:To their. To their ability to enjoy their life as opposed to being the shackles that keeps them involved in their business forever is a brilliant message. Thank you very much for sharing it with us this afternoon. I really appreciate it.Stuart Webb [00:14:37]:Absolutely. Thank you.Stuart Webb [00:14:39]:So listen, one quick plea for me. I've just put a link on screen. This is WWW Systemize. That's sys T e M I S E. Please go to that link. Just put in your name, your email address. You will get one email from me a week giving you details of the brilliant guests that we have coming up on this podcast to allow you to come find out what the LinkedIn Live will be and to ask questions to get your questions answered about your business growth and the sort of things that people that brilliantly Joe has emphasized today. So just go to Systemize Me, subscribe, get onto the mailing list.Stuart Webb [00:15:25]:And I want to just finish by thanking Joe for taking time out of his. I can only imagine it is a very busy time with a book and a bunch of other things to do. Joe, thank you for coming on and spending a few minutes talking to us and I really appreciate some of the pearls of wisdom you've left us with.Stuart Webb [00:15:40]:Absolutely. Anytime. Thank you so much for the opportunity.Stuart Webb [00:15:44]:That's no problem at all. Thank you. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

I am going to be honest right from the start. This is a rant. A friendly one. But still a rant. I'm a geek at heart. I love shiny tools, clever plugins, little bits of tech that make my marketing life easier. But lately it feels like some of my favorites have decided to test me. Really test me. It started with my email marketing platform quietly turning off a third-party API I relied on. Their decision, fine. But maybe a heads up would have been nice. Instead, I spent four months wondering why new subscribers were suspiciously quiet. Turns out, the connection was dead. And I only discovered it while building a completely unrelated page on my website. When I reached out to support, they casually mentioned they don't use that interface anymore. Terrific. Then my chatbot decided to hallucinate. I asked it to summarize an interview and create a teaser. Simple request. Except it thanked a guest who wasn't even in the conversation. Not even close. I have no idea where it found that name. Apparently, creativity is a little too free these days. And just when I thought I had hit my quota for weird tech behavior, the tool I use to make reels took a detour. This is the tool I trust to pull clean little snippets and generate accurate captions. Instead, it rewrote my perfectly articulate guest into something that sounded like bro speak. She deserved better. I deserved better. The whole episode deserved better. So yes, this is a rant. But it is also a reminder. No matter how good a tool is, no matter how long you have trusted it, you still need to double check. Tools change without warning. Interfaces break. Technology goes off the rails. And if you are not paying attention, your marketing can end up in a ditch you did not see coming. Takeaways Check your tools regularly. Even the ones you think are rock solid. A quick test can save months of missing data or embarrassing surprises. • Never hand over your voice completely. AI is helpful, but it is not infallible. Review everything before it goes into the world with your name on it. Because in marketing, the only thing worse than tech that fails is not noticing it failed. More than a Few Words - Marketing Conversation  A bite-sized marketing podcast that cuts through the noise and delivers actionable ideas, with no fluff and no jargon.

Leigh Brandon is a Functional Medicine Practitioner, CHEK Practitioner, CHEK Faculty Instructor, Manual Therapist, Energy Worker, author and podcast host. His extensive training and years of clinical experience has given Leigh the ability to provide a truly holistic approach to helping his clients overcome pain over the years, which they have found very effective often times after other approaches hadn't helped. Leigh's mission: "To help as many people as possible lead healthy, productive, fulfilling and happy life". In this fascinating episode, Leigh shares important and valuable information on how to listen to the signals and messages your body is sending you, why pain is actually a gift and an opportunity to heal, and so much more! Terrific conversation and insights on pain, health, and healing! Connect with Leigh: You can find Leigh @: Beyond The Pain 14-Day Programme - https://bodychek.co.uk/beyond-the-pain-programme/ Pain-Free Plate Free Guide - ⁠https://www.bodychek.co.uk/freepainguide/⁠ Consult with Leigh - ⁠https://www.bodychek.co.uk/⁠ Leigh's courses: StickAbility - ⁠https://stickabilitycourse.com/⁠ Mastering Client Transformation (professional course) - ⁠https://www.functionaldiagnosticnutrition.com/mastering-client-transformation/⁠ Previous guest appearance on The FemiNinja Project: https://thefemininjaproject.com/episode-351-functional-medicine-and-the-power-to-heal-with-leigh-brandon/   Want to be a guest on TheFemiNinjaProject? Send Cheryl Ilov a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1620842117560x116520069523704300  

Episode 593 of the Sports Media Podcast with Richard Deitsch features Max Gershberg and Jake Rogal, the co-directors of the new Netflix documentary, "Miracle: The Boys of '80," which re-examines the 1980 United States men's hockey team that won a gold medal at the Lake Placid Games. In this podcast the filmmakers discuss why they thought they could do a unique documentary on a subject that had been previously covered many times; the process of getting the living players back to Lake Placid; the new footage that makes the documentary worth seeing; getting Herb Brooks' children to participate in the piece; filming in Lake Placid; getting Al Michaels for the film; how they will judge success and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

*Actors in Both Marvel and DC Movies* @marvel @dcofficial I noticed there were a lot of actors that are in both Marvel and DC movies especially after watching Superman and The Fantastic Four: First Steps.So I decided to compile them and give my opinion on which role was better.0:00 - Intro0:03 - Henry Cavill: Superman & Wolverine0:16 - Ben Affleck: Batman & Daredevil0:30 - JK Simmons: Commissioner Gordon & J. Jonah Jameson0:48 - Ryan Reynolds: Green Lantern & Deadpool1:02 - Willem Dafoe: Vulko & Green Goblin1:16 - Christian Bale: Batman & Gorr1:27 - Tom Hardy: Bane & Venom1:38 - Halle Barry: Catwoman & Storm1:50 - Michael Keaton: Batman & Vulture2:05 - Nicholas Hoult: Lex Luthor & Beast2:18 - Chris Evans: Jensen & Captain America / Human Torch2:32 - Idris Elba: Bloodsport & Heimdall2:43 - David Harbour: Dexter & Red Guardian2:56 - Tommy Lee Jones: Two Face & Colonel Philips3:11 - Nicholas Cage: Superman & Ghost Rider3:22 - James Marsden: Richard White & Cyclops3:35 - Angela Basset: Amanda Waller & Queen Ramonda3:46 - Zachary Levi: Shazam & Fandral3:47 - Laurence Fishburne: Perry White & Dr. Foster4:07 - Russell Crowe: Jor-El & Zeus4:19 - Isabella Merced: Hawkgirl & Anya Corazon4:31 - Edi Gathegi: Mr. Terrific & Darwin4:43 - Daniela Melchior: Ratcatcher & Ura4:53 - Andy Serkis: Alfred & Klaw5:10 - Pedro Pascal: Max Lord & Mr. Fantastic5:31 - Jared Leto: Joker & Morbius5:47 - Outro6:00 - Say That Again?BONUS: Barry Keoghan as Joker & DruigActors in Both DC and Marvelhttps://youtube.com/shorts/0aSokb88ktEhttps://youtube.com/shorts/XOMWiVaUf2Yhttps://youtube.com/shorts/P2X4Hiye0H8https://youtube.com/shorts/pBt9_MvA82Ihttps://youtube.com/shorts/MHRhd-CzpiQhttps://youtu.be/RzgwTqx9PVw#Marvel #DC #ArmanZaidi ____________________________________________https://www.patreon.com/armanzaidi*connect with me*https://instagram.com/armanzdihttps://twitter.com/armanzdihttps://www.tiktok.com/@armanzdi

This cold winter has created excellent conditions for ice skating on local lakes and ponds. Some wild ice skaters in our region have found audiences for their adventures on social media.Today on Vermont Edition, experienced skaters explain how to know when wild ice is safe to skate on and what to do if conditions suddenly shift. You'll hear from the Pawlet-based moderator of the Vermont Nordic Skating Facebook group and a farmer-slash-skater from Barnet.Plus, a Middlebury College alum manufactures Nordic skates in Alaska. He'll explain the art of crafting the perfect blade for getting off the rink and out on remote ice.

John discusses the influence of comedian Nate Bargatze on up-and-coming comedian Mason James and reflects on how comedians often adopt styles from their predecessors. The show also covers notable upcoming comedy events, including a benefit show featuring Dave Chappelle and John Stewart, Taylor Tomlinson's new Netflix special 'Prodigal Daughter,' and Reese Darby's upcoming CBS sitcom 'Regency.' Additional segments include parenting advice humor from Jimmy Carr, Adam Sandler's story about Kathy Bates' involvement in 'The Water Boy,' and a segment on comedy stocks where Mack shares his buys and sells within the comedy industry. 00:35 Mason James and Comedy Influences03:39 Taylor Tomlinson's Upcoming Special06:04 Jimmy Carr's Parenting Advice07:16 Adam Sandler and Kathy Bates Story09:25 Comedy Stock Market10:53 Rhys Darby's New CBS Comedy11:55 All Access Comedy and Jo Koy's Achievement Become a supporter of this podcast: https://www.spreaker.com/podcast/daily-comedy-news-with-johnny-mac--4522158/support.Daily Comedy News is the number one comedy news podcast, delivering daily coverage of standup comedy, late night television, comedy specials, tours, and the business of comedy.COMEDY SURVIVOR in the facebook group.Contact John at John@thesharkdeck dot com For Uninterrupted Listening, use the Apple Podcast App and click the banner that says Uninterrupted Listening.  $4.99/month John's Substack about media is free.This is the animal sanctuary mentioned in the February 10 episode.

Hour 2: Loogy talks about the contributions from Jose Alvarado and how he's been exactly what the Knicks asked for.

Who is Arup?Arup Biswas is a dynamic entrepreneur at the forefront of AI-driven marketing solutions. Recognizing that true innovation lies in customer outcomes, Arup has dedicated his career to making powerful marketing accessible for all. He identified three key audiences—marketing agencies, recruitment firms, and SME owners—who often found traditional radio advertising out of reach due to high costs and lack of expertise. With a passion for breaking down barriers, Arup's work centers on helping these businesses connect with audiences more effectively, using cutting-edge technology to solve longstanding challenges and drive real, measurable success.Key Takeaways* Arup Biswas, founder of Klaxon AI, shared how AI can make radio and podcast advertising accessible, affordable, and targeted—even for small businesses. Breaking down barriers is reshaping who gets to be heard.* Removing technical barriers in media isn't just about cost. Klaxon AI lets anyone create professional audio ads in minutes, not days, changing who gets to participate in the advertising landscape.* Culture shifts when technology puts power in new hands. DIY audio ads, as Arup describes, give small business owners a voice where only big brands used to play. That shapes narratives—and who gets to tell them.* Targeted messaging is more than a marketing tactic. Klaxon AI shows that when we speak directly to our audience, we foster deeper connections and more inclusive cultural conversations.* Audio advertising isn't just for radio. Arup encourages using your audio ad everywhere—on your site, social, emails. Culture today is cross-media, and your voice can travel further than ever before.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Arup, subscribe to the Systemise.Me newsletter here. You only need your first name and email—easy as (coffee) pie!Thanks for sharing a cup with us this week. Here's to strong coffee, smart hiring, and believing in the dreams you're just starting to imagine.And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSsmall business hiring, remote work, hybrid companies, digital marketing agencies, coaches and consultants, e-commerce businesses, hiring process, HR departments, bad hire costs, hiring mistakes, onboarding, job candidate selection, concierge hiring service, affordable recruiting, job post templates, freelancer pricing guides, virtual assistants, customer service hiring, company culture fit, soft skills, work from home, moms working remotely, freelancing, home-based businesses, job boards, local business networking, HireMyMom platform, Hire Thy Neighbor, faith-based business, church directory, entrepreneurial journeySPEAKERArup Biswas, Stuart WebbStuart Webb [00:00:00]:Hi there and welcome back to It's Not Rocket Science. Five questions over coffee. I have in front of me my coffee mug. I hope Arup has his drink with him, whether or not it's coffee or something else. But I'd love to welcome Arup as well. Arup is the founder of something called Claxon AI which I'm hoping we will learn more about in the next 15, 20 minutes. But from initial introduction I'll say that Klaxon AI is one of those game changing type AI systems that really should be shaking up the podcast advertising, media advertising landscape, enabling us all to produce those really game changing ads cheaper, faster and with more specificity.Stuart Webb [00:01:14]:So Arup, welcome to It's Not Rocket Science five questions over coffee.Arup Biswas [00:01:19]:Thank you, Stuart. I'm delighted to be here.Stuart Webb [00:01:22]:Terrific. Well, you know, let's start with who the who the who. The ideal audience for Klaxon AI is what's the sort of characteristics that anybody who's listening to us at the moment might be thinking? Well, I wonder if this is for me.Arup Biswas [00:01:38]:Yeah, well, there are three key audiences for what we do. And I should say that actually, yes, we are an AI business, of course, but actually it's all about the outcome for the customer. And the outcome for the customer is reaching people effectively in a powerful way. So our core market is marketing agencies are already working with clients, but offering traditional marketing methods, recruitment agencies who may be looking to recruit volume numbers of staff and owners of SMEs. So those business owners who are struggling hard to, to make their business business a success. But I've always thought that radio advertising in particular has been out of their reach because of lack of knowledge or price cost. Those kind of traditional factors have always been the issue. So that's our traditional market, that's our marketplace that we focus on and our solution is all about helping them overcome those issues.Arup Biswas [00:02:31]:And we provided a, created a solution which we think does all that.Stuart Webb [00:02:36]:And let's just sort of understand that. I mean you talked about the fact that it's a solution. So what are the sort of problems that you noticed that you were trying to solve with this? Obviously cost is one, but there must a bunch of other things that you're looking at this solution in AI that will actually help solve.Arup Biswas [00:02:55]:Absolutely. And the biggest, one of the biggest issues other than price, price is always an issue for small business owners is knowledge and technical expertise.Stuart Webb [00:03:03]:Yeah.Arup Biswas [00:03:03]:Particularly when it comes to broadcast advertising, whether it's TV or radio, people think, and traditionally this has been the case. So this is completely justified why people think this way. You need to go to a recording studio, you need a sound engineer, you need a voiceover artist, you need to create a script. And traditionally the cost of creating an audio advert has been thousands and thousands of pounds. Typically a recording studio can be upwards of £300 an hour to just hire the recording studio. So the costs are really high. But also the technical expertise, you know, if you're a business owner running whatever your business is, you know, how much do you actually know about creating a radio advert? You think you might have to outsource that, but it's not typically something you think you can do yourself. So there were high barriers to entry to get into radio advertising and there traditionally always has been high barriers to entry.Arup Biswas [00:03:56]:So when we came up with the concept for doing this, and I should say myself and my co founder, we come from a media background, so we were very experienced in working with small business owners who were looking to promote their businesses in normal market ways, but struggled with things like broadcast advertising. So we came with it from a problem point of view of how do we make it easier for these business owners to get their message out via radio advertising and increasingly podcast advertising. So we know that we know the pain. We, you know, we see the pain every day. And historically the pain's been there, been there. So what we've done is create a system which removes every, every barrier to entry. And I'll, you know, we'll talk a little bit more about what we offer, but essentially one of the services we offer is a self serve advert creation system where anybody can go in and create a professional audio advert with no technical expertise in less than five minutes. So that's what we've tried to do, is remove barriers to entry.Stuart Webb [00:04:55]:So let's, let's just deal into that and I guess we're going to get into some of the sort of the offerings and services that you've got. And I hope that there's going to be a valuable offer, a piece of advice that you'd like to give to the audience. But let me just explore for a moment. I mean, how does this system work? What does the business owner do to, to solve the problem they've got? Having sort of looked at the cost of this and thought this is going to be too expensive for me to be able to sort of put a radio advert, a podcast advert, TV advert, whatever, out this might be a solution to it. What's the steps that they take? What are the different services you Offer.Arup Biswas [00:05:33]:Yeah, well, the first thing to say is when we talk to business owners is to forget everything they know about creating radio adverts. Because most of us, or most people come to this thinking expensive techniques, technically complex, all those kind of things. As I said, we've created a system that removes all that. So we've got two services. One is a self serve system I mentioned where anybody can go in, they can just write a few words of text. We use AI to create a script for the, for the company owner or the marketing executive. So you just need to put in a few words about your business. You know, for example, you know, ABC is a marketing company that works in Chester.Arup Biswas [00:06:11]:Our AI will automatically create a 30 second advert script using that text, or you can put in the exact text that you want to be read out. What happens is our system automatically creates the script, automatically adds an AI voice, and these are high quality AI voices. We use the best AI voices in the industry. You would never know it's an AI voice. And we add background music to it as well and we patch it up as a, as a 30 second advert. Now that process is super quick. Anybody can go into the site now, they could do it now and they'll see that they'll have an advert there to listen to literally within less than a minute, you know, no more than five minutes if they want to translate it, because we offer a translation facility as well. So that's fine, they could do that, then they could download the advert, do whatever they want with it.Arup Biswas [00:06:56]:But what we also know is quite often somebody will produce something like an audio file and they won't know what to do with it. It's great having an advert on your desktop or what the hell do you do with it. So what we do is we don't see ourselves so much as a tech company, we see ourselves as a full service tech and advertising agency. So we offer what we call a fully managed service where we'll create the advert for the client for the same cost. It's the same low cost. So we'll create the advert for the client and then we work with our media partners. So we have media partnerships with the largest radio station owners in the UK and the world's largest podcast advertising network. And, and these are companies that own every commercial radio station you've heard of, the big ones, you know, Heart Great Sits Radio, lbc, Capital Jazz fm, Classic fm, all the ones you, you've heard of, which get millions and millions of listeners every week.Arup Biswas [00:07:49]:And we partner with those guys to actually broadcast the advert for the client. So we offer a full one stop shop solution where the client can just say to us, yes, create the advert for us and we want it broadcast in Chester in, in September for two weeks. And we want to target a particular demographic now because more and more people are listening to radio adverts, not on traditional radios but on what you call connected devices, smart speakers, phones, game stations, Alexas, all those kind of things that gives you a lot of data about who's listening. And because the media owners have that data, we could target really effectively. So nowadays if a business owner says to us, oh my target audience is Eastbourne for example, but I only want to target 45 year old business owners in Eastbourne, within a 10 mile radius of Eastbourne and they have to be female business owners, we can do that. We could target exactly that audience through our media partners and deliver the advert exactly to that audience. So nobody else other than those target audience people will hear the advert which makes the advertising spend really effective of course. So what we do for the client is we create the advert, we manage the broadcast for them, we get it broadcast and we send them analytics at the end of it.Arup Biswas [00:09:02]:So, and obviously they can hear the advert when it's live on air. So we offer a full service solution.Stuart Webb [00:09:09]:And I think it's really important to, to, to, to, to sort of emphasize in this, if it's not become very obvious, that makes this really very, very cost effective, doesn't it? Because you're not paying for the normally 95% of people who don't want, you're targeting the very specific people that you know that you have a solution to their problem and therefore that advert becomes extremely relevant and very much more targeted.Arup Biswas [00:09:35]:That's right. And actually some of the campaigns we've already run for clients, they've been very targeted campaigns. So we've got one coming up actually in the next couple of weeks which is targeting business owners in Birmingham and it's just targeting Birmingham city centre. So like a mile, a couple of mile radius of Birmingham city centre. It's only targeting business owners because that's who the business the advertiser wants to target. We can even set the age range. If they only want to target business owners over 25, for example, we could do that. So yeah, it makes it very effective and it means you're not, you're not wasting your ad spend on people hearing your advert who aren't in your target audience.Arup Biswas [00:10:13]:So why why waste money doing that?Stuart Webb [00:10:15]:Terrific. So that brings me on to the sort of third question. Is there a piece of advice, an offer, something that you can give, give to the audience listening at the moment, the people watching us on YouTube, LinkedIn who might say, well, this sounds like it's interesting. So how do I get some advice from this guy and understand whether or not this is for me?Arup Biswas [00:10:34]:Yeah, well, the first thing I would do is I'd say look at one of the challenges is people often think that radio listenership in particular is declining. They know podcast listenership is increasing because podcasts are booming massively around the world, but they think radio listenership generally is declining. And that's not the case at all. Radio listenership is really, really strong in the and around the world. So in terms of free advice, free resources, I would tell people to go to a couple of the industry websites. These are completely in industry official websites. One is called radiocentre.org which is kind of the voice of the radio industry in the uk. The second one is a site called Rajar R a j a r.co.uk which is run by the BBC and the Radio center which gives the stats on how many people listen to different radio stations.Arup Biswas [00:11:24]:So if you go there and even if you look for your local radio station, so you might want to know how many people listen to heart radio in your part of the world, you can go there and you can see the actual stats of how many people are listening to heart radio in your area. So you'll know how big the audience is. The second bit of advice I'd give, and this may sound a bit self serving, is just go onto our website, go into register for our free advertising service. There's no cost to create the advert. The only, the only cost is if you want to download the advert at the end of the process. But you don't have to do that if you just want to go in, have a look, see how it works, actually create an advert yourself, see how it sounds, do that, go in there, have a play with it, see how easy it is to create a professional audio advert and that you'll, that will make you very familiar and comfortable with knowing it's really easy. Now you don't need the traditional ways of creating adverts now. What we've done is created a disruptive way to create an professional audio ad cheaply and quickly.Stuart Webb [00:12:21]:So anybody who's just tried to sort of write down all of that information, I can promise you, and I've put it on screen. Now, if you go to our vault, which is systemize S Y S T E M I s e.me forward/free hyphen stuff that's systemized me free hyphen stuff, all of those links that ARIP has just, just mentioned will be there. You don't have to try and write them down. Just remember, systemize me free hyphen stuff, dead easy. Go on that, pick up all of that links, pick all of the information that we've got and we'll be able to direct you to all of that stuff that ARUP has just mentioned. And that will save you having to try and remember a lot of information which is actually going to help you to understand exactly how you can create these adverts. Low cost, highly targeted, very relevant to the person, has a problem that you can solve for them. And if that doesn't bring in leads, then nothing else will.Stuart Webb [00:13:17]:Arab, you've mentioned a little bit about how you sort of began your journey towards this. You were, you were obviously in the media world yourself. Was there a, was there a moment, a book, a course and in a meeting, something which sort of struck you as, okay, I've got a solution to a problem. I need to, I need to start telling the world about this. What brought you to who you are at the moment, as it were?Arup Biswas [00:13:38]:Yeah, well, as I said, myself, my co founder, Monok, we come from the media sector and actually we both started off as traditional newspaper journalists back in the day when, you know, newspaper readership was huge. So we started in the media sector. We moved into different areas of media operations in terms of managing news websites and operations, those kind of things. But we worked quite closely with advertising teams in our media companies. So we were working with colleagues who were working with local businesses who were looking to promote themselves via. In those days it was all newspaper advertising. You'll remember, Stuart, back in the day, all the job listings weren't on. Indeed they were in your local paper.Stuart Webb [00:14:16]:And all the properties, I don't remember those times.Arup Biswas [00:14:18]:I'm only 21, I'm obviously older than you.Stuart Webb [00:14:24]:21 in a few months. I just haven't counted the number of months recently.Arup Biswas [00:14:29]:But trust me, in, in, I'm going to say in the old days, job listings, property listings, they're all in your local paper. That's where you would go, you know, Thursday used to be job paper day. You know, you'd get a paper on a Thursday and that's where your jobs were. Wednesday was for property. Now all that has moved online. But working with commercial teams in media organizations. Like I said, we understood how SME owners, business owners were evolving, what they wanted to do. They were Google AdWords was a new thing at the time.Arup Biswas [00:14:55]:You know, the, the power of advertising online became a new thing and more and more were shifting away from traditional print advertising into online advertising. But there was a growing band who wanted to go further and want to do things like radio advertising. But there just wasn't the capability to do it. A low cost, easy to, easy to use and understand way and it hasn't been for years. You know, we set up to solve that problem, to fix that problem. We, we knew AI could solve that problem and we built our own system to enable us to do it. So we have our own proprietary system that uses AI. Now if you're into AI, yeah, it's fine, it's exciting.Arup Biswas [00:15:31]:But if you just focus on the outcome of I want to reach potential large audiences in a really effective and powerful way. Radio advertising, podcast advertising is number one. And actually it's not me saying that numerous bodies, including the Guardian newspaper and Tapestry research, they did some analysis a few years ago about the effectiveness of podcast advertising, for example, and what they found, what they found was podcast advertising is more, it's the most effective form of advertising around, much more effective than online advertising, a lot more effective than TV advertising. And actually what they found in their in depth analysis and research was 52% of of podcast listeners who heard an advert in a podcast wanted to buy something from the brand. 38% of people who heard an advert on radio wanted to buy something from the brand. And there's a whole stack of literature about the science of audio and the fact it goes in your ear and it sticks in your brain and it, and you digest it and you, and it works its way into your brain in a different way to things you see visually, for example. So there's a lot of science about how audio is the most effective method of getting a message in, in your brain and also the most effective message method of advertising and getting the customers to recall your brand, recall your message and go onto your website and make a purchase.Stuart Webb [00:16:55]:Terrific. I'm very aware of the fact that you've given a huge amount of very detailed answers to questions that I've given you, but probably I've not yet asked you the one question that I should have asked and that's probably my fault for having not realized. There's an important question here, but there must be one important question that you keep thinking. When's he going to ask this really, really important question. So I'm going to ask you now to tell me what that question was. And obviously, as you know what the question is, you're also going to have to answer it for me because I can't answer that question.Arup Biswas [00:17:25]:That's fine. Well, I guess a really obvious question is what do I do with an advert? And I know it sounds really obvious because we've been talking about advertising on radio, we've been talking about advertising podcasts and Absolutely, you know, create the advert. That's where it'll go. That's where you're going to get your biggest audience when it's broadcast on radio or broadcast in podcast. However, an audio advert doesn't have to be just used in that way. There's lots of other things you can do with an audio advert. You can stick it on your website, you can stick it in your newsletters, you can stick it on your email, you can use on social media. So if you never want it to be on radio or you don't think you can afford the cost of it, going out on radio or podcast doesn't mean that an audio advert won't be effective.Arup Biswas [00:18:06]:It will be effective and there's lots of ways you can use it. So, you know, if you don't want it on Heart FM or Greatest Radio or in the podcast or whatever, fine. Use it on your website, Use it on your, in your blog section if you've got one. Use it in your emails. User on social media, people still digest it in the same way. It's still going through people's ears. They're still hearing the message. It's just a different medium that's going out.Arup Biswas [00:18:29]:So that's the one thing I think people should get, should really understand that using our system or using any system to create an advert doesn't necessarily mean you have to broadcast it on radio. An audio file, an audio advert can be used in lots of different ways and it's a powerful mechanism whichever way they use.Stuart Webb [00:18:48]:And now it's as cost effective as you described, Eric. There's no reason not to do five, six, seven of them and use them in different ways, different channels where, you know, there'll be different audiences. I'm always very keen on talking to business owners who are sort of unsure about whether or not they should target and get very much more niche in there trying to solve particular problems. And I keep saying to them the niche person is the one that actually it's where the money is really made. So actually creating a very niche advert might sound like a really crazy idea, but actually it's the one which is probably going to be the most effective in bringing the person that has a problem that you solve to get to know who you are and start to know and trust you. And it's a much more effective way of doing it by something as simple as creating an audio advert like you're describing than it is by blasting a message to the entire world and hoping, which is just a very ineffective strategy.Arup Biswas [00:19:41]:Yeah. And, you know, with our services, there's two ways to, to look at that. One is, as I said, with the radio advertising, it can be really targeted at who you want to reach and the demographics. But podcast advertising is a really interesting space. I mean, everyone know how big podcasts are getting? You know, they're huge globally in the UK and globally. But with podcasts, obviously there, it's a bit like websites. There's podcasts for everything and podcasts for very niche subjects. So if you want a podcast just on marketing, you'll come to your podcast Stuart.Arup Biswas [00:20:11]:But if you want a podcast on business growth that you, you know, sorry, your business growth podcast will come to you. If you want one on marketing, if you want one on cars, whatever, there'll be a podcast about it. I mean, if you. Everybody knows about the Peter Crouch podcast, you know, and he's got some really successful podcasts out there now, music podcasts that appeal to people, they're funny, that the comedy podcast, but the podcast for everything. And whatever sector you're working in, there will be a podcast that relates to that sector. So that means you can have an advert in that particular podcast, which means only people that be hearing it are people that you want to target, people who are, who are looking for those services or looking for knowledge and experience. So you can be really, really highly targeted. Which is why some podcast advertising can be a bit more expensive because it's so targeted.Arup Biswas [00:21:04]:But going back to your point, it's exactly that point, you're not wasting a single penny on people that aren't in your target audience.Stuart Webb [00:21:11]:Brilliant. Brilliant. Arab. I think you've really, really hit the nail on the head with that. And I'm just going to, once again, if you, if I would encourage you, go to Systemize me free hyphen stuff, go and find out Those email, those URLs, those websites that are mentioned, they will be in the vault. You can go there, you can pick up those, those valuable links and find out just how quickly and easily you can create an advert like Arup has just described to you. I'm going to back up what he's saying. I've been doing some sort of helping people launch their own podcast just recently.Stuart Webb [00:21:47]:When you look at the number of blogs there are in the world and yet there are so few podcasts and blogs are something that I know every web expert tells me, you must have a blog, you must have a blog. If you've got a blog but you haven't got a podcast, you've missed out on a huge section of potential audience I happen to have to attend. Not because I, because I was doing something else there, but I was attending an event recently in the middle of Derby which was around the train industry and there were no less than 12 YouTube and podcast people there, all creating podcasts about the trains that they were seeing. So there are some really huge audiences for these people. If they hadn't expected there to be a huge audience for their stuff, they wouldn't have been there. So go think about it. Go have a look at what you can do with podcasts, look at what you can do with an advert to promote your stuff on a podcast and get out there and do it. Arup, I've got to thank you for, for what you've just said.Stuart Webb [00:22:46]:I think it's brilliant stuff and really, really appreciate you coming on and spending a few minutes with us.Arup Biswas [00:22:50]:Thank you, sir, I really enjoyed it. Thank you for the opportunity.Stuart Webb [00:22:53]:No problem. If you'll excuse me, I'm just going to now encourage people to subscribe to this podcast and website. Go to once again, Systemize Me subscribe you just, it's a simple format, asks you for what two things, your first name and your email address. And every week you'll get an email with me from me telling you who's coming up on this so that you can join live on LinkedIn or YouTube and actually get the sort of valuable free advice from experts such as Eric. We don't have people on here who have got something really valuable to say. So if you want to listen to more people like Arup who've got really valuable free advice for you and really will help get your business motoring, come and subscribe at Systemize Me Forward slash subscribe. Arup, thank you very much. Thank you for indulging me for a few minutes in making my own little self promotion there.Stuart Webb [00:23:42]:It's not an advert. Maybe I need to start thinking about one of those as well, but thank you very much for being here.Arup Biswas [00:23:47]:Thank you, Stuart.. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Ezekiel J. Emanuel, MD, PhD is a vice provost and professor at the University of Pennsylvania. A bioethicist, health policy expert, and oncologist, he was one of the architects of the Affordable Care Act. He is a regular guest on CNN and MSNBC and frequently contributes to the New York Times, Washington Post, Wall Street Journal, and Atlantic. His new book is “Eat Your Ice Cream: Six Simple Rules for a Long and Healthy Life”. He's also an author whose new book is “Eat Your Ice Cream: Six Simple Rules for a Long and Healthy Life”. Dr. Emanuel and I discuss his terrific new book and the state of healthcare in America today. Got somethin' to say?! Email us at BackroomAndy@gmail.com Leave us a message: 845-307-7446 Twitter: @AndyOstroy Produced by Andy Ostroy, Matty Rosenberg, and Jennifer Hammoud @ Radio Free Rhiniecliff Design by Cricket Lengyel

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Here Isaac is not giving us a technique for moral improvement. He is unveiling an icon. Behind his austere language of toil and Scripture and withdrawal stands a single, luminous vision: the human heart being slowly remade into the dwelling place of God. Asceticism is not a set of behaviors aimed at self mastery. It is the patient clearing of space so that the Trinity may come to rest within us. Everything Isaac names flows from this one mystery. He begins with what looks like a chain of practices. Bodily toil guards purity. Scripture sustains the toil. Hope and fear steady the soul. Prayer and withdrawal from men protect the heart. But Isaac is not describing a ladder that climbs upward by human effort. He is describing how the soul is held open until it can be seized by the Spirit. These disciplines do not save. They keep us available for salvation. They prevent the heart from sealing itself against grace. This is why Isaac speaks so soberly about the Scriptures. Until the Comforter has come and taken up His dwelling in the depths of the person we need the written word to keep us from drifting into forgetfulness and fantasy. The Scriptures are not information. They are a form of remembrance. They press the shape of Christ into the memory of the heart so that when our mind is scattered and the passions begin to speak their lies we are not carried away from our true homeland. But Isaac also knows that even Scripture is provisional. There comes a moment when the teaching no longer comes from without but from within. When the Spirit penetrates the noetic powers of the soul the heart itself becomes the book. The same Word who once spoke in letters now speaks in fire. This is not a rejection of Scripture but its fulfillment. The written Gospel gives way to the living Christ engraved upon the heart. Here we touch the heart of Eastern Christian mysticism. Salvation is not merely a verdict. It is a transformation of perception. The center of knowing shifts. The ego no longer stands as the interpreter of reality. The Spirit becomes the teacher. And because this teaching comes from God Himself it is not lost. It does not evaporate under distraction or suffering. It remains as a living memory of communion. Isaac then strikes at something that terrifies the ego. He distinguishes between good thoughts and a good heart. We are accustomed to judging ourselves by the surface weather of the mind. We watch our thoughts rise and fall like waves and imagine that our worth before God is decided by their movement. Isaac says this is an illusion. Thoughts come and go like sea winds. They stir the waters but they do not constitute the depths. The heart is the foundation. It is the place where we truly consent or refuse. A person may be flooded with thoughts and yet remain rooted in God. Another may have refined ideas and yet be inwardly turned toward self. What matters is not the agitation of the surface but the direction of the ground beneath it. This is a devastating word for the controlling ego. We want to manage our thoughts. We want to produce holiness by technique. We want to ensure our standing before God by monitoring every inner movement. Isaac tells us that this entire project is misguided. If judgment were passed on every thought we would be condemned and justified a thousand times a day. That is not how God sees us. God looks at the heart. He looks at where we have placed our deepest trust. And here the abyss opens. To let go of the ego is not to become passive or vague. It is to cease making ourselves the measure of reality. It is to fall into the love of God without conditions. The heart that consents to this fall becomes a foundation of peace even while the mind continues to be stirred by many winds. This is why the saints can live in such freedom. They are no longer organized around self protection. They have entrusted themselves to the Paschal mystery. For Isaac all of this is Christological. The Spirit who teaches the heart is the Spirit poured out by the crucified and risen Lord. The abyss into which we fall is the same abyss into which Christ descended in His self emptying love. To enter this path is to be drawn into the very life of the Trinity. We are no longer managing ourselves toward virtue. We are being re created from within by divine love. This is the beauty of the ascetical mystical tradition of the East. It does not offer self improvement. It offers transfiguration. It does not promise control. It invites surrender. It does not measure us by the turbulence of our thoughts but by the quiet yes of the heart. Isaac shows us a humanity that has learned to rest in God even while the winds still blow. A humanity no longer driven by fear or fantasy but grounded in the living presence of the Spirit. This is what we have become in Christ. And this is what the desert still calls us to be. --- Text of chat during the group: 00:01:01 Jonathan Grobler: Evening father 00:02:20 Fr. Charbel Abernethy: Good evening 00:02:50 Ryan Ngeve: Good evening Father 00:04:37 Bob Čihák, AZ: P. 175, # 19, final paragraph 00:04:49 Adam Paige: Happy feast day of Saint Isaac the Syrian to all ! New movie from the writer & director of “Man of God” (about St Nektarios) coming out this weekend: “Moses the Black” ! https://en.wikipedia.org/wiki/Moses_the_Black_(film) 00:05:49 Anna: There was a run on bananas with this last storm 00:06:06 Anna: What movie 00:06:35 Anna: Thanks 00:08:08 Anna: Movie theater for Moses the Black... https://www.fathomentertainment.com/releases/moses-the-black/ 00:08:19 Anna: It's in theaters 00:09:35 Anna: That doesn't look like it 00:10:11 Jonathan Grobler: Excited for Lent, will hopefully be confirmed this Easter 00:10:41 Jessica McHale: 16th of Feb 00:10:41 Bob Čihák, AZ: P. 175, # 19, final paragraph 00:10:53 Angela Bellamy: Is there a resource some place on how Lent is traditionally observed? 00:11:18 Anna: That link is the movie playing on the 30th and so on 00:11:18 Janine: Yes 00:11:22 Anna: https://www.fathomentertainment.com/releases/moses-the-black/ 00:11:30 Janine: Alexander 00:11:45 Jessica McHale: Great Lent: Journey to Pascha by Father Alexander Schmemann 00:14:22 Angela Bellamy: Reacted to "Great Lent: Journey ..." with

Who is Lesley?Lesley Pyle is the founder of HireMyMom, a company dedicated to helping small business owners—especially those running hybrid or remote teams—grow and succeed. After seeing countless business owners struggle to find skilled, trustworthy candidates and juggle the demands of recruiting, Lesley made it her mission to simplify hiring. Through HireMyMom, she connects digital marketing agencies, coaches, consultants, and e-commerce businesses with talented remote professionals, eliminating the hassle of massive job boards. Lesley also offers a unique concierge service, allowing an experienced HR professional to handle the entire hiring process, so business owners can focus on what they do best—growing their businesses.Key TakeawaysHere's what's brewing in this episode:

Mike Mulligan and David Haugh were joined by Illinois men's basketball coach Brad Underwood to discuss his team's big win at Purdue last Saturday and the Illini's terrific season as they sit at 17-3.

No one knows how to predict the future better than a dynasty guru, so we gathered up Noah Rubin of RotoWorld fame and he has FOURTEEN players to stash now (or later) as we roll into the deadline, silly season, shutdown season, and beyond! PLAYERS COVERED: Jarace Walker, Day'Ron Sharpe, Nolan Traore, 4 Kings, Ace Bailey, Kyle Filipowski plus 3 more Jazz, Tidjane Salaun TRADE DEADLINE LIVE SHOW PAGE - Bookmark/Like it today and don't miss our 6 hours of mayhem on February 5th! https://youtube.com/live/ldtMbcI9EMQ?feature=share The Old Man Squad has a PATREON now. It's $1 and doesn't get a single benefit. It is entirely to support the mission here but won't change anything we do. https://www.patreon.com/cw/oldmansquad Follow Dan Besbris on Twitter: https://x.com/danbesbris Find Dan on the brand new BlueSky social network: https://bit.ly/3Vo5M0N Check out Dan's Google Sheet with Ranks, Weekly Streaming Schedule Charts & Injury Replacement Adds FREE! https://bit.ly/3XrAdEW Listen and subscribe on iTunes: https://apple.co/3XiUzQK Listen and subscribe on Spotify: https://spoti.fi/3ACCHYe Float on over to the new Old Man Squad Sports Network YouTube page to watch videos from the network's top talent: https://bit.ly/46Z6fvb Join the Old Man Squad Discord to chat with Dan and all the other hosts: https://t.co/aY9cqDrgRY Follow Old Man Squad Fantasy on Instagram for all our short videos: https://bit.ly/3ZQbxrt Podcast logo by https://twitter.com/freekeepoints ChatGPT Timestamps: 2:43 – Jarace Walker 7:15 – Day'Ron Sharpe 11:55 – Other Nets to Watch 14:55 – Why Sacramento Is a Mess (But Interesting) 15:58 – Kings Stash Candidates Overview 24:04 – Utah Jazz Stash Targets 32:16 – Deep Stash Alert: Tidjane Salaün Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Foreign Options for US Citizens Summary: https://www.youtube.com/watch?v=d-Jnr3Go2Gg In this conversation, Frazer Rice of Next Vantage and Judi Galst of Henley and Partners discuss the increasing interest among U.S. citizens in exploring global mobility options amidst geopolitical chaos. We delve into the distinctions between residency and citizenship, the implications of U.S. taxation, and the motivations driving individuals to seek alternative living arrangements. The discussion also covers the potential for citizenship through ancestry, popular destinations for relocation, and investment opportunities in countries like New Zealand and Australia. Judi emphasizes the importance of understanding the legal and practical aspects of relocating, as well as the need for personal exploration before making significant decisions. Takeaways Interest in global mobility has surged among U.S. citizens. Many seek residency as an insurance policy rather than leaving the U.S. Understanding residency vs. citizenship is crucial for potential expatriates. Residency can lead to citizenship but often requires time and investment. Tax implications are complex; relocating should not be primarily for tax benefits. Ancestry can provide a pathway to citizenship in several countries. Popular destinations for U.S. citizens include Europe, the Caribbean, and New Zealand. Investment opportunities exist in countries like New Zealand and Australia. Emerging markets in South America and Asia are gaining attention. Practical steps include consulting experts and visiting potential countries. Chapters 00:00 Navigating Geopolitical Chaos: The Rise of Global Mobility 02:55 Understanding Residency vs. Citizenship: Key Differences 06:06 Tax Implications and Motivations for Seeking Alternatives 08:48 Exploring Ancestry-Based Citizenship: Opportunities and Challenges 11:54 Popular Destinations for U.S. Citizens: Europe, Caribbean, and Beyond 15:10 Investment Opportunities: New Zealand and Australia 17:59 Emerging Trends in South America and Asia 20:50 Practical Steps for U.S. Citizens Considering Relocation Transcript I’m Frazer Rice. We’re certainly living in crazy political times right now, and a lot of US citizens are worried about what’s happening here and abroad. And they’re starting to think about other residencies and citizenship options. I talked to Judy Gost at Henley and Partners about what is and isn’t possible on that front. By the end of this, you’re going to understand the locations that are interesting, the difference between residency and citizenship, and why that may matter as you make choices for your retirement and your location long-term, both for yourself and for your kids. Frazer Rice (00:00.874)Welcome aboard, Judy. Judi Galst (00:03.022)Thanks for having me. Frazer Rice (00:04.244)Well, we’re in the midst of a lot of geopolitical chaos, and I think you have seen and I’ve seen a lot of interest in United States citizens looking abroad for either places to live or other situations to either get away from the chaos or try to address some other needs in their lives. What is the state of the union? assume interest has ticked up. Judi Galst (00:27.874)Yes, I’ve seen more business than I could have ever predicted, but it’s not necessarily people that are leaving the United States. For the most part, most of the clients that I’m working with are doing it as an insurance policy. A lot of the conversations I have with a client start out with them saying, I don’t want to leave the United States, but I’m feeling unsettled and the way to mitigate the way that I’m feeling is to have options. So they want to understand what if I did want to have a guaranteed right to go live in another part of the world? What is available to me? How do I pursue this? How long will it take? Frazer Rice (01:08.434)And we’ll get into some of the technical aspects here, but one of the concepts is understanding the difference between being able to reside somewhere else and being a citizen of another country, and then how that interacts with being a citizen of the United States. Maybe take us through the comparison of residents versus citizenship. Judi Galst (01:28.748)Yeah, that’s actually a really important distinction. And it doesn’t mean that one is better than the other, but they do have different benefits. And so it’s important to understand the difference. So let’s start with residents. Residents doesn’t mean the ability to have a house in another country. It means the ability to reside legally in another country. So the US passport is very strong. You can go into a lot of different countries even without having a visa. But we can’t stay there forever. We have limits, for example, in Europe. We can go in for 90 days, but then we have to leave for 90 days before we can go back in for another 90 days. So if you become a legal resident of another country, you have the ability to live there unlimited for a certain period of time. Residency is not permanent unless there’s a path to permanent residency. So usually you’re going to have to renew it and there may be some conditions in order to maintain it. Now, how frequently you have to renew it is going to vary by the country. For example, in Greece, you can become a Greek resident via a golden visa and that is good for five years and you’ll renew for another five years. In Italy, it’s good for two years. Then you renew for another three years. In Portugal, it’s good for two years. Then you renew for another three years. And as I said, there could be conditions. So in Greece, you qualify via purchasing real estate. If you sell the real estate, you’re going to lose your golden visa, not be able to renew it. In Italy, you qualify via purchasing stock. Frazer Rice (02:51.925)Right. Judi Galst (02:55.945)If you sell the stock, you’re not going to be able to renew it. You can get some travel rights by being a resident. Usually this benefit is not as important to a U.S. person because we already have really good travel benefits with our U.S. passport. But it can often be a strategy for someone from a country with a weaker passport, say even someone living in the United States that has only a Chinese passport. If they want to go into Europe, they have to get a Schenken visa. So a strategy for them might be let me become a resident of say Greece and then I gain Schengen access. Not unlimited, but I get that 90 days out of 180 days. Finally, I would say that residency can have a path to citizenship. Usually it’s a pretty arduous path. For example, in Italy, you can become a resident. You have to live in the country of Italy for six months a year for 10 years before you’d be eligible to apply. In Greece, six months a year for seven years. But there is ultimately a path in most residency programs. Frazer Rice (03:56.755)So let’s dive into citizenship, which my predilection on that is that it’s a much more permanent component, but it’s also a much more difficult process in general. Judi Galst (04:05.646)It doesn’t necessarily have to be difficult. It really depends on what program you’re doing. But you’re right. It’s a guaranteed right. It’s very difficult for a country to take away someone’s citizenship. The other big difference is that you get a passport. So in addition to gaining the ability to live in the country that you’re a citizen of, you also get another travel document. So depending upon what treaties have been done between your country of citizenship and other countries, it may really improve your mobility. Again, U.S. passport is pretty strong. you’re U.S. passport holder, unless there’s something unexpected like a pandemic when borders close to Americans, you already have a good travel document. But it can be another mobility option. Perhaps you’re going into a country you don’t want to identify as a U.S. passport holder, or perhaps you have a weaker passport and you want to travel on a secondary citizenship passport that might improve your mobility. Where citizenship is particularly powerful is in Europe. Because if you become a citizen of one country in the European Union, you gain the right to reside and work in any country in Europe. Frazer Rice (05:11.104)And just to distinguish, how does that impact UK people after they Brexited? Judi Galst (05:16.942)Sadly, with Brexit, the UK is no longer part of the EU. So many people in the UK are quite upset about this because no, you’re not going to gain the ability as a citizen of an EU country to live in the UK, nor are citizens of the UK now able to live anywhere in the European Union as they were previously. Frazer Rice (05:36.992)So let’s apply this directly to US citizens. So US citizen taxed on worldwide wealth. Let’s start with that. sure because I just got a Twitter fight with somebody who said, well, if you’re crypto, you can move away and you’re not out of the system. I’m like, that’s just no. We’ll start with that. But taxed on worldwide wealth, good passport can travel, but there are limitations as far as how long you can stay in various countries, probably around Judi Galst (05:52.622)Mm-hmm. Frazer Rice (06:06.578)Investment options, land ownership, things like that, depending on it. Where are the benefits of that U.S. person looking for another place to either reside or gain citizenship? Judi Galst (06:20.312)Well, it’s not a tax benefit. You started out with taxes and I know when someone, a client calls and says, you know, can you tell me what my options are? I’m really sick of paying us taxes. I’m like, well, this isn’t the right call for you. Yeah. So, but it’s important to understand. It doesn’t mean you’re going to be double taxed because that is a misconception that many people have about whether they should pursue a strategy of alternative residents or citizenship, because unlike the U S and Eritrea, Frazer Rice (06:22.079)Right. Frazer Rice (06:30.08)Puerto Rico that that’s it. That’s your best bet if you’re gonna try if you’re gonna try to play games Judi Galst (06:49.774)Every other country in the world, you don’t automatically become a tax resident by being a legal resident or even by being a citizen. Usually, you’re not going to trigger tax residency unless you reside 183 days in another country, but there are some exceptions. Switzerland is 90 days. Some, like New Zealand, will say it’s 183 days, but in a 12-month period, not necessarily in a year. I’m not licensed to give tax advice, so I’m giving high-level answer to this question. But in general, just by pursuing an alternative residence or citizenship, there’s no tax consequences. And if you were to become a tax resident, many of the countries that we support programs in have treaties. So it doesn’t necessarily mean that you’re going to pay double tax, but it does mean it has to be looked at. If I am talking to a client and they really have full intention of relocating to another country, immediately I want them to have a local tax consultation, which I set up for them to understand what, if any, consequences they have to be aware of. Frazer Rice (07:50.322)And those consequences can change. did an episode probably about six months ago on the change in law in the UK. And it’s a different environment than it was even six months ago for people either going in or coming out of that country as it relates to their US intersection. So I think that the summary on all of that is, look, if you’re going there, A, don’t do it for tax purposes, B, If you’re going to do it, make sure you get local tax counsel because those relationships can be complicated and will affect your planning. Judi Galst (08:25.198)Let’s talk about why people are doing it because taxes is not the strategy. And I would say, and my clients are almost exclusively Americans. So why are people calling me about this? There’s really four key motivators that tend to come up in the conversation. The first is because they do want another mobility option. They kind of have some PTSD still from the pandemic. They remember that feeling. Frazer Rice (08:27.935)Mm. Judi Galst (08:48.226)We could all work remotely. You had the vacation house in Italy or you had the private plane and all of a sudden you couldn’t take advantage of it because all the borders are closed to you and we could only stay in the United States. So some people are just realizing there is some risk to having one mobility option and they want to have an alternative. But I would say 90 % of the conversations I have there’s some reference to a plan B. People are feeling unsettled for so many different reasons. You know, I talked to people whose family fled the Holocaust. It is literally in their DNA where their family thought it could never happen here. And that comes up in every conversation with them. But I have same sex, you know, couples, have transgender clients, I have people whose family lived in other countries where they saw the fall of democracy. And then I just have a lot of wealthy clients, and they’re diversifying their assets right now. And they want to diversify their mobility. They pay a lot of money in insurance and they say, Judy, this is just another line item. Frazer Rice (09:45.896)You Judi Galst (09:46.703)I’d say some are thinking not just about themselves, but they’re thinking about protecting generational opportunity and legacy. Some say, you know, I’m a student of history and yeah, maybe it’s going to take 10, 15, 20 years, but I’ve seen this happen before. And I want to know that my kids and my grandkids are going to have options to either live a life in another part of the world for cultural or educational opportunities or in a worst case scenario, because the U.S. isn’t where they actually want to be. And finally, I’d say it fits nicely in a diversification of asset strategy, which many, many people are thinking about right now. Maybe they don’t want to hold all their money in the United States. Maybe they don’t want to all their real estate in the United States. And there can be strategies that are separate from what I do in terms of opening bank accounts in Switzerland or Singapore or other parts of the world. But really, all the programs that I do require you to move some assets. You’re either investing in stock or venture capital or private equity or real estate. So it does complement a diversification of asset strategy. Frazer Rice (10:42.911)Cool, so let’s think about, we sort of beat the tax horse to death a little bit here, but relocating versus renouncing. And different things, know, people probably come up to you with questions, do I have to fully leave? Do I have to renounce my US citizenship? How does all of that Judi Galst (10:51.608)Mm-hmm. Judi Galst (10:58.222)Great questions. So I’ve never had a client renounce. The US right now does not limit the number of passports one can have or citizenships one can have or how many residences they can have. Now, there is a congressperson who has just decided he wants to introduce some sort of bill that’s going to eliminate dual citizenship for Americans, although most constitutional scholars feel that’s like dead on arrival. But I have to acknowledge that. So no, you don’t need to renounce. And frankly, if you have a lot of money, renouncing is quite complicated and expensive, and you need really good counsel to make that very, very significant decision. In terms of relocation, almost all of the programs that we support require little to no physical presence. You’re always going to probably have to go for biometrics and give fingerprints. But a lot of these programs, you don’t actually have to come back to that country again, except to renew it. So for people that really want it as a Plan B and have no intention of really going to live in another part of the world at this stage in their lives, there’s not an obligation for you to spend time in order to maintain the ability to live in another country if you so choose. Frazer Rice (12:08.017)One thing that comes up that people ask me about and I only vaguely understand it is the concept of being able to get citizenship via ancestry. Comes up with a lot of people of Irish descent, Germany and Austrian especially. What’s the state of that and how realistic is it across different countries? Judi Galst (12:15.993)Mm. Mm-hmm. Judi Galst (12:26.767)It’s very realistic. And in fact, I’m doing German citizenship for myself. So for anyone whose family fled due to Nazi persecution from Germany and Austria, you and all future generations are entitled to citizenship. And my friends are like, why do you want German passport? But first of all, my kids got it. So my kids can go now live and work in Europe if they want, which is great, tremendous optionality. If you remember, I said before, it’s not just Germany. It’s any country in the European Union. Frazer Rice (12:30.473)Okay. Frazer Rice (12:47.956)Right. Judi Galst (12:56.899)And it’s very affordable if you actually are entitled to it. At Henley and Partners, we have established relationships with experts, lawyers in several countries that specialize in citizenship by ancestry. It’s very complex. And every country has different rules about like, it was passed down on the mother’s side, or if there was a break in the bloodline, or if it was passed a certain generation, or if there was a name change, there’s a lot of complexity to it. But clients who think they may be eligible can contact us and we will have an assessment done. And if there is a case, we’ll refer them to someone that can help them through the process. And, you know, it can cost around 5,000, 7,500 euros versus I have clients getting EU citizenship through, you know, Malta and they’re 1.5 million out of pocket. So if you can qualify via Ancestry, I’d say certainly it’s worth considering. Frazer Rice (13:50.879)Terrific. Judi Galst (13:51.311)But don’t call me and say, like, I did 23andMe and I’m Irish. Because you do actually have to produce documents. Not a humongous list of documents, but you’re going to need naturalization certificates for the descendant. You’re going to need marriage certificates, birth certificates, and other documents. Frazer Rice (13:55.187)Ha ha ha! Frazer Rice (14:10.844)So there’s definitely an exercise involved with it, but if you can legitimately trace lineage, you may have a shot. So let’s talk about what jurisdictions are popular with United States citizens. We talked a little bit about Europe, and I’m sure there’s some, let’s call it, some that are easier than others. But then Caribbean, South America, Australia, New Zealand, maybe even Asia, what comes across your desk as being Judi Galst (14:14.094)Mm-mm. Exactly. Frazer Rice (14:40.488)more reasonable than others maybe. Judi Galst (14:43.246)So I’d say clients that I’m talking to are basically going in one of four different directions. One is Europe. For residency, we’re looking at Portugal, Greece, Italy, and Malta. Those are all great programs because they require little to no time in the country to maintain the residency rights. So for people that really have no intention of spending significant time in another country, they’re really good solutions. And for citizenship in Europe, there very limited options. There’s ancestry, which we just talked about. But the concept of citizenship by investment in Europe essentially was killed by the European Court of Justice in the spring of 2025. To give a little bit of explanation, Malta used to have a citizenship by investment program. And it basically said, do these three things, make a large gift to the Maltese economy, rent a property for six years and spend somewhere around 21 days in the country. And you will have a path. to citizenship in Malta, which is an EU country. And the EU hated it. They felt it was transactional, that the passport was being sold, and they felt that people were being granted citizenship that didn’t show a tie to the country. And when this court ruling came out and deemed Malta’s program illegal, it essentially killed citizenship by investment programs in Europe. So I don’t think you’re going to see any European Union country have a citizenship by investment program, nor any country that wants to join the EU have one. But many countries in Europe have provisions in their constitution that say, if you are an exceptional person that make an exceptional contribution to our country or to humanity, we have discretionary ability to grant you citizenship. And so there are some paths to citizenship via merit, specifically through Malta and Austria right now, as well as some other places. So that’s Europe, snapshot of Europe. Let’s talk a little bit about Caribbean, which you specifically brought up. Frazer Rice (16:35.581)Right. Judi Galst (16:40.862)So Caribbean is a path to citizenship. If you remember, said citizenship, lifelong, right? Not many countries have a path to citizenship. It’s very fast. It’s very affordable. What does it give you? So there are five countries in the Caribbean that have programs St. Kitts, Antigua, Grenada, Dominica, St. Lucia. It gives you citizenship in one of those countries. A passport, another passport that you can travel on. Right now, it’s pretty strong. You can go into Europe with it, the UK, Ireland, not unlimited, same as the US, limited amount of time. Although I’m not sure the strength of the Caribbean passports is always going to be. as strong as it is today. Europe doesn’t love these programs. And I wouldn’t be surprised if the Caribbean passports tend to get weaker. However, for a client that says to me, this is purely an insurance policy. I want to cover my kids and my kids are in their 20s because a lot of times these program kids are going to need their own investment if they’re over the age of 18 or 21. Caribbean wouldn’t be a bad place for us if we felt we wanted to get out of town for a little while. Frazer Rice (17:23.23)Sure. Judi Galst (17:50.031)The Caribbean’s a great solution for a very affordable amount, maybe 400,000 for family. You can get and make an investment in real estate that you can sell in five or seven years and your entire family can gain citizenship. So that’s Caribbean. I can pivot to something else that you want to ask a question. OK, so I actually love the program that New Zealand has out right now, especially for a high net worth person. Frazer Rice (18:05.342)Okay, no, let’s try Australia and New Zealand. Judi Galst (18:18.414)I think every high net worth person should do New Zealand. And for a couple of reasons. First of all, it’s purely investment driven. You have to move a lot of money. So it has to be for a high net worth person because they’re going to move three million US dollars to be invested in private equity, venture capital and private credit in New Zealand for around a three year period. And children up to the age of 25, provided that they’re single and not working full time can be included in that investment. There’s very little time that the family needs to spend in New Zealand. As soon as you move the money there, you gain the right to live unlimited in New Zealand. But the main applicant only has to do 21 days, and the other family members only have to enter and exit for one day in the first year. At the end of three years, provided you didn’t invest in things that have a longer holding period, but from an immigration perspective, you can liquidate your investment. And then you can become a permanent resident. So you have a lifelong right at any time to relocate to New Zealand, or you never have to go back again. English speaking, good healthcare, good education. You could have a life there, unlike I don’t think people really want to envision spending 10 years in the Caribbean. But 10 years in New Zealand, you know, there’s many industries and many things that you could be doing. And you could have a quality of life, maybe not akin to the United States, but good. So I love the New Zealand program. Australia used to have a citizenship by investment program. They do not have one any longer. There is a route that they extend to people, which they call sort of like a talent visa. So there are certain sectors that are important to Australia and they would very much like to attract talent in those sectors. Usually it’s younger talent. So when I’m talking to a client that’s over 55, it can be difficult to get you approved for it. But I’ve had people over 55 that have gotten approved. And if you have the background that Australia deems valuable, they’ll grant you a five-year visa for you and your family at no cost. Children have to be under the age of 18 or financially dependent up to age 23 to be included. But this is a visa that’s only good for five years. And if you don’t contribute to Australian society, it’s not getting renewed. Judi Galst (20:38.082)But I’ve had people from Hollywood, I’ve had songwriters, I’ve had producers, directors, people in private equity that specialize in sectors that are important to Australia. People in finance have been approved. So it’s worth considering if the idea of being able to live in Australia means something to you. Interestingly with that visa, you can also live in New Zealand. Frazer Rice (20:58.095)Okay, it’s one of those things too. If people aren’t forcing you to say, don’t hate me because I’m beautiful, that might not be a good route, but if you are talented or bring something to bear, it may be worth taking a stab at. Is it reciprocal? If you’re in New Zealand, can you go to Australia? Got it. So let’s pivot to Asia and or South America, which you hear about Singapore, you hear about… Judi Galst (21:16.194)No. Good question. Frazer Rice (21:27.131)Other different sort of haveny types of places where people place their wealth or establish family offices and South America I think is, know, think about like Uruguay and places like that which, you know, have the reputation of being the Switzerland of South America. What’s the state of play there? Judi Galst (21:44.527)So I have actually had a few clients that have done residency in Uruguay. They don’t have a formalized program, although I think a more formalized program is going to come out of there. Henley and Partners actually has a government advisory line of business, so we design a lot of these programs and we’re very active in South America. There’s a lot of interest in South America to have citizenship and residence by investment programs, so I think you’re going to see a lot coming from that region in the near term. But Uruguay does have a path to residency. You have to spend time there. Frazer Rice (21:58.611)Mm-hmm. Frazer Rice (22:12.893)Judi Galst (22:13.251)And they don’t tell you exactly how much. Yeah. But most of my clients went with the expectation that maybe they’d have to stay for 30 days and they ended up getting the visa approved faster. You have to go back every year for a period of time or not renew renewing it. But yes, there is a path in Uruguay and more in Central America. People are doing Panama. Frazer Rice (22:36.637)Costa Rica. Judi Galst (22:37.773)Costa Rica is really interesting, very affordable. know we wanted to talk a little bit about the range, but in Costa Rica, you can gain temporary residence by demonstrating you have $2,500 a month in passive income. Many people will have that with interest and dividend income. Or you could invest $150,000 in real estate. It’s a temporary residence for two years, and then you renew for another two years. But at three years, you can transition to permanent residence. As a temporary resident, cannot work for a company in Costa Rica, so you’d have to be able to work remotely. And then once you become a permanent resident, that requirement disappears. Once you are approved, you do have to pay into Social Security in Costa Rica that gives you access to health care. So it’s about $300 per application per month. But Costa Rica is very interesting, I think. Frazer Rice (23:26.67)As we go back, pivot back to Asia, are there any countries with Singapore or others that are possibilities for people in the US? Judi Galst (23:33.722)So Singapore is a possibility. However, you have to move a family office with over 200 million there, or investment levels are around 30 million, and you have to relocate, and the ability to renew it is contingent upon how much time you spend in Singapore. So I would say a very niche client could do Singapore. A more affordable option might be Thailand, which you can get a residence permit very… Frazer Rice (23:44.125)Mm-hmm. Frazer Rice (23:52.605)To be sure. Okay. Judi Galst (24:00.782)Inexpensively. mean, a five-year permit for $25,000. Frazer Rice (24:05.159)Wow. And to round out our tour of the world here, Middle East countries, maybe the UAE, you hear about that as a place where a lot of Europeans go to move their wealth. Is that becoming popular with United States citizens? Judi Galst (24:16.463)Mm-hmm. Judi Galst (24:22.381)Golden Visa in Dubai is very popular. Honestly, not so much among Americans. It’s usually people from other parts of the world. mean, my firm has 70 offices around the world and we do a lot of UAE Golden Visas. I don’t have a huge amount of interest from Americans. I’ve done a couple of them. It’s not hard. You do have to spend time, like 30 days as part of the process there. Frazer Rice (24:26.525)Mm-hmm. Judi Galst (24:46.703)You can invest in real estate at 550,000, but there’s like 19 different visa types. You can set up a company. If you’re a member of YPO, Young Presidents Organization, they’re deemed talented and they don’t even make an investment. So, you know, it’s an option and we could certainly help it. But to be honest, I don’t see huge demand among Americans. Frazer Rice (25:03.259)Interesting. So let’s round this out a little bit here. For a U.S. citizen who is feeling unsettled or is just curious what’s out there. They want the ability to go live in Madeira, buy a place there. And to be able to go unfettered or something like that. What’s a good thought process or sequence of events for them to go through in order to make that happen? Judi Galst (25:31.344)I mean, we don’t charge for consultations. So I don’t know if you’re going to share my email at the end of this, but just hit me up. To me, any client conversation is about educating. This is generally a new topic for someone. It’s very rare that someone calls me and they really understand what is available to them and also what would be a good fit for them. They may not understand if they want to include their children. There are going to be some that are going to be better fits for them than other based on the ages of the kids. They may not understand how much time they have to spend in a country to make it happen. How much it’s going to cost, and just learn about it. Learn what your options are. I can usually pretty quickly. Once I understand a client’s objectives, tell them. This is a strategy that I think makes sense for you and exactly how it would Frazer Rice (26:14.206)And it strikes me too, that for people who are exploring different places, it’s probably a good idea to have visited them first before just jumping in, jumping in feet first and sort of solving a problem without understanding what actually implementing the solution looks like. Judi Galst (26:21.111)Yeah. Yeah. Judi Galst (26:29.177)For sure. I because many of the clients that I work with are of higher wealth, they usually have done a fair amount of traveling. So the idea of envisioning, know, residency in Italy, they’ve been to Italy. But when I talk to clients, especially about the Caribbean, where they might be investing in real estate and they have to decide between which country makes the most sense, I always tell them they should try and go because it can be a lifestyle decision. And they want to see where they could actually envision themselves if, in fact, they triggered this insurance policy. Frazer Rice (26:58.59)Judy, great stuff. Here it is. Put your email out there in case people want to reach out and find out more. Judi Galst (27:05.099)Okay, amazing. So my email is my first name, Judy, J-U-D-I dot my last name, GALST, G-A-L-S as in Sam T, at henleyglobal.com, H-E-N-L-E-Y, global.com, or you can give me a call at 646-856-3712. Frazer Rice (27:29.406)Great stuff. We’re going to have that in the show notes too so people can look on webpage, etc. to get that information. Thank you so much. It’s something, you know, when you’re at the desk and dreaming wistfully about what life looks like, what you’re done working, if you’re done working, my calculation is I’ll be able to retire when I’m 127. But it’s great just to sort of envision what that looks like. the expertise is out there. Thanks for being on. Judi Galst (27:56.047)My pleasure. HENLEY & PARTNERS DAVID LESPERANCE ON CITIZENSHIP DIVERSIFICATION DAVID LESPERANCE ON US EXPATRIATION https://www.amazon.com/Wealth-Actually-Intelligent-Decision-Making-1-ebook/dp/B07FPQJJQT/ #familyoffices #citizenship #residency #residencybyinvestment #citizenshipbyinvestment #austriancitizenship #newzealand #portugalproperty #portugalresidency #uscitizens #stkitts #malta #eucitizenship #wealthcitizenship #Californiawealthtax #puertorico #puertoricotax

What score would you get if you took the IELTS tomorrow? Get your estimated IELTS Band Score now with our free 2-minute quiz. Want to get a guaranteed score increase on your next IELTS Exam? Check out our 3 Keys IELTS Online course. Check out our other podcasts: All Ears English Podcast: We focus on Connection NOT Perfection when it comes to learning English. This podcast is perfect for listeners at the intermediate or advanced level. This is an award-winning podcast with more than 4 million monthly downloads. Business English Podcast: Improve your Business English with 3 episodes per week, featuring Lindsay, Michelle, and Aubrey Visit our website here or https://lnk.to/website-sn Send your English question or episode topic idea to support@allearsenglish.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Movie Shelf dives deep into the latest Superman film, discussing character arcs, notable performances, and the film's overall impact. We highlight the evolution of Superman's character, noting how this version presents a more relatable and human side of the iconic hero. The conversation also touches on the portrayal of supporting characters like Mr. Terrific and Krypto, emphasizing their significance in the narrative. We also share our appreciation for the film's visual effects and nostalgic elements while critiquing certain changes to the Superman lore, particularly regarding his parents' motivations. As we reflect on the film's themes and character dynamics, we also compare it to previous Superman adaptations, providing insights into how the franchise has evolved over the years.Bacon RemindersConnect Nathan Fillion to Gene Hackman. Check out our next episode for the link!

The Jan. 15, 2026, episode of the PodKaz from USCHO.com has hosts Nicole Haase and Todd Milewski talking about Princeton's 11-game winning streak. The Tigers are one win away from tying a program record, and they've shot to the top of ECAC Hockey.We also look back at the first night of the Beanpot, where Harvard and Boston University won to set up their second game with a trophy on the line in January. They also played for the title of the Friendship Series in Belfast, Northern Ireland.The viral sensation of last weekend was Minnesota's Abbey Murphy juggling the puck through the legs of a Minnesota State defender to set up a goal by Bella Fanale as the Gophers completed a home-and-home sweep. See that video here.We also take a look back at results between Penn State and Mercyhurst and Minnesota Duluth's shootout win against Wisconsin before the Badgers rebounded. The race for the NEWHA title also got tighter with last week's results.Nicole checks in from Nova Scotia with an update from the Under-18 Women's World Championship, which moves into the quarterfinal round Thursday.And we finish with a look ahead at some games to watch around NCAA women's hockey this weekend.The PodKaz is a production of USCHO.com. Have a question for us? Reach out to Nicole (@NicoleHaase) or Todd (@ToddMilewski) on social media or email todd.milewski@uscho.com.

From one terrific football weekend to the next See omnystudio.com/listener for privacy information.

In the final hour, Leila Rahimi, Marshall Harris and Mark Grote were joined by Jenkins Elite founder Tim Jenkins to break down Bears quarterback Caleb Williams' great performance in a win against the Packers on Saturday in the wild-card round. He also shared why the Rams offense "scares him to death" as the Bears get set to meet them in the NFC divisional round. Later, Rahimi, Harris and Grote reacted to a comment from Bears rookie tight end Colston Loveland.

Save up to $100 on our Business English Online Course plus get a free bonus. Offer ends Jan 11th at midnight. Go to allearsenglish.com/business Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Christmas racing is done. Now it's time to work out what actually matters. On this week's Final Furlong Podcast, Emmet Kennedy, Adam Mills, George Gorman, and Jamie Wrenn review the key races, performances, and Cheltenham implications from a fascinating festive period packed with Grade 1s, shocks, and strong opinions.

Podcast: Light on Life Season Thirteen Episode One. False believers are not a modern problem—they were predicted by the apostles themselves. In Jude 17–21, believers are warned that scoffers, divisive voices, and spiritually empty people would arise to dilute the power of the Body of Christ from within. Rather than panic — rather than retreat, Jude gives us a clear winning response: build […] The post Why Ironclad Prayer Is God’s Vision for Terrific Life appeared first on emeryhorvath.com. Related posts:

Reflection is the cheat code most people skip, and it's the very thing that turns a good year into a great life. Before charging into 2026 with more goals, more pressure, and more noise, I wanted to pause, look back, and extract the lessons that actually mattered. Because progress doesn't come from moving faster, it comes from moving forward with clarity.In this episode of The Happy Hustle Podcast, I'm breaking down 25 Terrific Takeaways from 2025, all through the lens of our S.O.U.L.M.A.P.P.I.N framework, the 10 alignments that help you systematically harmonize ambition and well-being. These aren't fluffy ideas or motivational quotes. These are lived lessons. Wins, mistakes, reminders, and truths that shaped my year, and if applied intentionally, can help make 2026 your most aligned, energized, and fulfilling year yet.We start with Selfless Service, because fulfillment doesn't come from accumulation; it comes from contribution. The biggest reminder here? Service is the fastest path to meaning. Giving your time, not just your money, creates real presence, real connection, and real impact. If you want more joy, help more people. It's that simple.From there, we move into Optimized Health, because energy is the real currency of success. Hustling without health always ends in burnout. Your nervous system sets your income ceiling, recovery is a skill (not a reward), and if you don't protect your energy, no amount of productivity hacks will save you. Health isn't a side quest; it's the foundation.Next up is Digital Unplugging, where I get real about distraction, doom-scrolling, and how constant connection is quietly killing creativity. Attention is your most valuable asset, and what you focus on compounds. Creating boundaries with technology isn't about restriction; it's about freedom.When it comes to Loving Relationships, the lesson is clear: success means nothing if you're disconnected from the people you love. Presence beats presents. Dating your spouse matters. Boundaries are love in action. The moments you protect today become the memories that matter tomorrow.In Mindful Spirituality, I share how alignment starts with something bigger than you. Success without purpose feels empty. Stillness creates clarity. Gratitude rewires the brain. Faith, however you define it, provides an anchor when life gets noisy.We then dive into Abundant Financial, where money is reframed as a tool, not a scorecard. Profit creates peace. Lifestyle design beats lifestyle inflation. Generosity unlocks abundance. When money aligns with values, it becomes a vehicle for freedom rather than stress.With Personal Development, the reminder is simple but powerful: who you become determines what you build. Identity precedes behavior. Consistency beats intensity. Reflection accelerates growth. The goal isn't perfection, it's persistent alignment.Passionate Hobbies get their rightful place too, because joy isn't a distraction, it's fuel. Play makes you better at work. You need something in your life that has nothing to do with money. Fun isn't optional; it's strategic.In Impactful Work, clarity creates cash, community is the new moat, and depth beats diversification. Focus compounds. Shiny objects dilute momentum. Doing meaningful work with people you care about is the real flex.And finally, Nature Connection, the ultimate reset button. Time outdoors lowers stress, restores perspective, and reconnects you to what actually matters. Nature doesn't rush, yet everything gets done.The big takeaway? Alignment is the goal. When you align across these 10 areas, success becomes sustainable. More is the myth. Meaning is the shift. And if you build meaning into your days, 2026 won't just look good on paper, it'll feel damn good to live.Let's make this next year your most intentional, fulfilling, and aligned year yet.Keep putting the happy in your hustle.

John Fugelsang has been murdered on CSI and picketed by the Westboro Baptist Church. He's a Drama League–nominated actor, comedian, and broadcaster who's hosted many TV shows and podcasts, including the acclaimed Tell Me Everything series on SiriusXM Progress. He's gotten George Harrison to give his final performance on VH1, debated Jerry Falwell and David Duke, and made many appearances on MSNBC, FOX News, and CNN. His epic PBS road trip film on the American Dream, Dream On was named Best Documentary at the New York Independent Film Festival. John joins me for a truly thought-provoking, eye-opening, humorous conversation about Christian nationalism, religious hypocrisy, and his terrific new book Separation of Church and Hate: A Sane Person's Guide to Taking Back the Bible from Fundamentalists, Fascists, and Flock-Fleecing Frauds Got somethin' to say?! Email us at BackroomAndy@gmail.com Leave us a message: 845-307-7446 Twitter: @AndyOstroy Produced by Andy Ostroy, Matty Rosenberg, and Jennifer Hammoud @ Radio Free Rhiniecliff Design by Cricket Lengyel

Inclement weather. Traffic snarls. Detours. Flights canceled. Roads closed. As the song goes, "Gee, the traffic is terrific".  But it's always been that way.  Just ask Joseph.  And check with the Wise Men. There will be changes to our plans and detours in the year ahead.  However, one thing is certain through it all.  With the birth of Jesus, Immanuel, we can take heart and look ahead with confidence – God is with us.

Yearly Special Daily Dad Jokes (31 Dec 2025) The official Daily Dad Jokes Podcast electronic button now available on ⁠Amazon⁠. The perfect gift for dad! ⁠Click here here to view⁠! Email Newsletter: Looking for more dad joke humor to share? Then subscribe to our ⁠new weekly email newsletter⁠. It's our weekly round-up of the best dad jokes, memes, and humor for you to enjoy. Spread the laughs, and groans, and ⁠sign up today⁠! ⁠Click here to subscribe⁠! Listen to the Daily Dad Jokes podcast here: ⁠https://dailydadjokespodcast.com/⁠ or search "Daily Dad Jokes" in your podcast app. Jokes sourced and curated from ⁠reddit.com/r/dadjokes⁠. Joke credits: ⁠RobIson240YT⁠, ⁠Buzstringer⁠, ⁠AndrewMacSydney⁠, ⁠PowerWomanX⁠, ⁠sulldanivan⁠, ⁠Apprehensive-Bee-463⁠, ⁠Upvoter_NeverDie⁠, ⁠Ascott1963⁠, ⁠Slowloris81⁠, ⁠Joel_Boyens⁠, ⁠Omeganian⁠, ⁠sfyv815⁠, ⁠Drewdiniskirino⁠, ⁠⁠, ⁠kabalabonga⁠, ⁠Own-Object-6696⁠, ⁠sulldanivan⁠, ⁠Opposite-Double-9264⁠, ⁠Masselein⁠, ⁠Hot_Historian1066⁠ Subscribe to this podcast via: ⁠iHeartMedia⁠ ⁠Spotify⁠ ⁠iTunes⁠ ⁠Google Podcasts⁠ ⁠YouTube Channel⁠ Social media: ⁠Instagram⁠ ⁠Facebook⁠ ⁠Twitter⁠ ⁠TikTok⁠ ⁠Discord⁠ Interested in advertising or sponsoring our show? Contact us at ⁠mediasales@klassicstudios.com⁠ Produced by Klassic Studios using AutoGen Podcast technology (⁠http://klassicstudios.com/autogen-podcasts/⁠) Learn more about your ad choices. Visit megaphone.fm/adchoices

Yearly Special Daily Dad Jokes (31 Dec 2025) The official Daily Dad Jokes Podcast electronic button now available on ⁠⁠Amazon⁠⁠. The perfect gift for dad! ⁠⁠Click here here to view⁠⁠! Email Newsletter: Looking for more dad joke humor to share? Then subscribe to our ⁠⁠new weekly email newsletter⁠⁠. It's our weekly round-up of the best dad jokes, memes, and humor for you to enjoy. Spread the laughs, and groans, and ⁠⁠sign up today⁠⁠! ⁠⁠Click here to subscribe⁠⁠! Listen to the Daily Dad Jokes podcast here: ⁠⁠https://dailydadjokespodcast.com/⁠⁠ or search "Daily Dad Jokes" in your podcast app. Jokes sourced and curated from ⁠⁠reddit.com/r/dadjokes⁠⁠. Joke credits: ⁠⁠RobIson240YT⁠⁠, ⁠⁠Buzstringer⁠⁠, ⁠⁠AndrewMacSydney⁠⁠, ⁠⁠PowerWomanX⁠⁠, ⁠⁠sulldanivan⁠⁠, ⁠⁠Apprehensive-Bee-463⁠⁠, ⁠⁠Upvoter_NeverDie⁠⁠, ⁠⁠Ascott1963⁠⁠, ⁠⁠Slowloris81⁠⁠, ⁠⁠Joel_Boyens⁠⁠, ⁠⁠Omeganian⁠⁠, ⁠⁠sfyv815⁠⁠, ⁠⁠Drewdiniskirino⁠⁠, ⁠⁠⁠⁠, ⁠⁠kabalabonga⁠⁠, ⁠⁠Own-Object-6696⁠⁠, ⁠⁠sulldanivan⁠⁠, ⁠⁠Opposite-Double-9264⁠⁠, ⁠⁠Masselein⁠⁠, ⁠⁠Hot_Historian1066⁠⁠ Subscribe to this podcast via: ⁠⁠iHeartMedia⁠⁠ ⁠⁠Spotify⁠⁠ ⁠⁠iTunes⁠⁠ ⁠⁠Google Podcasts⁠⁠ ⁠⁠YouTube Channel⁠⁠ Social media: ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Twitter⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠Discord⁠⁠ Interested in advertising or sponsoring our show? Contact us at ⁠⁠mediasales@klassicstudios.com⁠⁠ Produced by Klassic Studios using AutoGen Podcast technology (⁠⁠http://klassicstudios.com/autogen-podcasts/⁠⁠) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Super Terrific Happy Hour, Steph and I return with our customary blend of easy-going banter coupled with a shameless plug and a sobering assessment of the global financial landscape. What begins with complaints about the cold weather and Seinfeld callbacks, as well as our upcoming live event in St. Petersburg, quickly turns into a candid examination of sovereign refinancing risks, leveraged corporate balance sheets, and a Treasury market increasingly supported not by central banks but by hedge funds and private foreign buyers. As short-term debt dependence grows and refinancing waves collide across governments, corporates, and AI-driven capex, we explain why we continue to sleep better owning gold—and why this moment feels less like a trade than long-term insurance for an unstable monetary age. Every episode of the Grant Williams podcast, including This Week In Doom, The End Game, The Super Terrific Happy Hour, The Narrative Game, Kaos Theory, Shifts Happen and The Hundred Year Pivot, is available to Copper, Silver and Gold Tier subscribers at my website www.Grant-Williams.com.  Copper Tier subscribers get access to all podcasts, while members of the Silver Tier get both the podcasts and my monthly newsletter, Things That Make You Go Hmmm… Gold Tier subscribers have access to my new series of in-depth video conversations, About Time.

What score would you get if you took the IELTS tomorrow? Get your estimated IELTS Band Score now with our free 2-minute quiz. Want to get a guaranteed score increase on your next IELTS Exam? Check out our 3 Keys IELTS Online course. Check out our other podcasts: All Ears English Podcast: We focus on Connection NOT Perfection when it comes to learning English. This podcast is perfect for listeners at the intermediate or advanced level. This is an award-winning podcast with more than 4 million monthly downloads. Business English Podcast: Improve your Business English with 3 episodes per week, featuring Lindsay, Michelle, and Aubrey Visit our website here or https://lnk.to/website-sn Send your English question or episode topic idea to support@allearsenglish.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Good Sunday to you, Before we begin, let me flag this week's commentary. This a trade with a remarkably successful hit rate, a clear timescale and a relatively easy risk to manage - you know pretty quickly if it isn't working. 8 of last year's 9 ideas worked. By my reckoning you will find the biggest bargains of the year tomorrow, Monday December 22, and Tuesday December 23. So take a look: Right, so today I am marking my own homework.Every year, as old timer's will know, I like to offer some predictions for the year ahead - usually 10, but with inflation being what it is, it ends up higher. Today we look back and see how I did. The usual disclaimers apply - the more outlandish the prediction, the more entertaining - so the more likely I am to make it. But the less likely it is to actually happen. I try to strike a balance …As events change, so do opinions. Process is gradual. But when you jump a year, with no scope to revise as events turn in a different direction, quoted out of context and with the benefit of hindsight, predictions can look really, really stupid. Don't judge me, bro.I often find that the worse my predictions, the better my portfolio performs, which is odd, but there you go.If you want to read last year's piece in full, it's here. But I'll quote quite copiously below.A reminder of the scoring system: 2 points for a direct hit, 1 for a quite good, 0 for a miss, and -1 for an epic fail, giving me a maximum of 30 and a minimum of -10. How did I do? Let's find out. 1. The long overdue correction in the UK housing market finally begins.You can read my reasoning here, but it boiled down to: richer people being net sellers as they leave the UK, few foreign buyers, fewer buyers more generally because of high moving costs (Stamp Duty etc), little bullish sentiment in the economy meaning a reluctance to borrow and invest and the 18-year-property cycle turning down.What actually happened is by no means clearcut, but I'll try and summarise.Price growth and transaction volume were relatively high in the first 3 months, until Stamp Duty changes came into effect in April, after which the market became “subdued”. Overall, the north saw some increase, while London fell 2.4% in the year to October. Average growth was 1.7%, which is some 2% below official inflation rates - real inflation is of course much higher - meaning there have been price falls in real terms. This is even with the Bank of England bringing rates down, thereby enabling more money to enter the market via increased borrowing.Overall, transactions volumes increased by 9% on 2024, to get back in line with the 10-year average, though there is a very different story at the upper end of the market.The housing market has big problems, especially in the south, but it hasn't cratered - though nor has it soared. I'm giving myself 1 point. 2. Keir Starmer survivesEveryone thought he was toast this time last year - and he is - but my argument that “it's too early for Labour MPs, worrying about their seats, to give him the shove” prevailed. 2 points. 3. Gold hits $3,000.And the rest. It's $4,300 as I write and going higher. I was too conservative. 1 point. BTW. If you live in a Third World Country such as the UK, I urge you to own gold or silver. The pound is going to be further devalued. The bullion dealer I recommend is The Pure Gold Company. Pricing is competitive, quality of service is high. They deliver to the UK, the US, Canada and Europe or you can store your gold with them. More here.4. Microstrategy (NASDAQ:MSTR) becomes a top 100 company by market cap.Oops. When Strategy hit $450 in July, its market cap would have been around $130 billion, making it perhaps a top 300 company but not a top 100. It would have needed to get above about $250 billion to make the cut. And since then it has the skids so badly it's now a tax loss opportunity.-1.5. Bitcoin goes to $200,000 then crashesI got the crash bit right. Sort of. $126k was the high, having begun the year at $91k. Today it's $88k. 0 points.6. Sterling has big problemsNope. It's had a good year. -1.7. X thrives, Blue Sky dies, Blogging Blue SkiesWell sort of. X saw strong numbers growth in the first part of the year, but these have tailed off. It is now a key place to go for breaking news and a leading news app, but by no means the Governor. The exodus to Blue Sky has slowed, but BS (LOL) is still growing albeit at a much slower rate. Blogging, as evidenced by Substack, is thriving. I'll give myself 1 point.8. The S&P500 Rises 10%15% actually. We predicted a decent year, despite year 1 of the electoral cycle tending to be the weakest. 1 point. Do I get 2? Nah.9. Oil ranges.Oil would neither crater nor moonshot, we argued. We saw a range of $60-90. Its actually been $55-80. 1 point.10. Small Caps ThriveThe Russell 2000 has had a good year - rising 12% - but the large caps are still winning. 1 point.11. The US Dollar Index breaks out to 20-year highs. Oops. I was looking for a high around 117 in the US$ index. It didn't get above 110. It fell! -112. The BRICS don't come out with a proper US dollar alternative … yetEveryone says it's coming, but it never actually does. 2 points.13. Silver disappoints … as always$33 is the high, $22 the low, I said. Ha! $28 was the low, and the high - $68. To be fair to myself, I said multiple times it was going to $50 and if it gets above there it goes to $90+, but the call was still an epic fail. Irony: silver has been a huge winner for readers this year and our pick, Sierra Madre Gold and Silver (SM.V), has been a joy to own. From 45c north of $1.50 :(I still get -1 though.14. Despite all the crap, the world becomes a better place to live.We live longer, we eat better, tech keeps improving things. We advance. AI makes us more productive and betters living standards.It's so obvious I can't believe I even said it. I'll give myself a point, but not 2.15. Your Bruce-y bonus sports prediction.Liverpool win the league. Ipswich, Southampton, and Leicester all go down.Bullseye. I should take up sports betting. 2 points.I don't actually follow football any more, but one of my son's told me that's what would happen.So, overall, a very poor showing for the DF Predictions, possibly my poorest year ever: totalling a measly 7 points.And, as always seems to be case, a much better year for my portfolio of companies. Here's hoping I get all next year's predictions similarly wrong.I'll be making those early next year - so look out for that.Thank you so much for being a subscriber to the Flying Frisby. I wish you and your family a very happy Christmas. Don't eat too much, go easy on the booze, pray, sing, get plenty of exercise, avoid toxic people and the lurgy, and be thankful for the many good things there are in your life.Once again - I urge you to take a look at the tax loss opportunities. Tomorrow and Tuesday are the buy days.Here's to a healthy, wealthy 2025. Until next time,DominicPS This Wednesday being Christmas Eve I almost certainly won't be putting out any commentary. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

Nicolle Wallace on the recent New York Times article, which covers the extensive relationship between Donald Trump and Jeffrey Epstein.Later, Nicolle covers the merger between Trump's social media's parent company, Trump Media & Technology Group, and TAE Technologies, a nuclear fusion power company.For more, follow us on Instagram @deadlinewhTo listen to this show and other MS NOW podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. For more from Nicolle, follow and download her podcast, “The Best People with Nicolle Wallace,” wherever you get your podcasts.To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's that time of year, when we highlight some of our favorite new voices in romance! This week, we're talking about eight new writers who are making us excited about what's to come in historical, contemporary, cozy fantasy and more. Here's to reading them all for years to come! From horse girls to divorcees, hair stylists to magical tea shop owners, basketball coaches to jewel thieves, there's something in here for everyone. It's going to be great for you!Don't forget--you can buy the Fated Mates Best of 2025 Book Pack from our friends at Pocket Books Shop in Lancaster, PA, and get eight of the books on the list! Scoundrel Take Me Away and Lazarus, Home from War (independently published) are not in the box. As always, you can add additional romances, or one of Sarah's books to your box. If you want other people to discuss brand new romance authors with, maybe you want to join our Patreon? You get an extra monthly episode from us and access to the incredible readers and brilliant people on the Fated Mates Discord! Support us and learn more at fatedmates.net/patreon. You can also ask for it as a gift, or give it as one at fatedmates.net/gift.Our next read along will be Ruby Dixon's Ice Planet Barbarians (you're welcome). Get it at Amazon, Barnes & Noble, from your local indie, or with your monthly subscription to Kindle Unlimited.The BooksThe Best Worst Thing by Lauren OkieOnce Upon a Time in Dollywood by Ashley JordanCosmic Love at the Multiverse Hair Salon by Annie MareHopelessly Teavoted by Audrey Goldberg RuoffSavannah Royals by Lindsay BarrettPlay You For It by Samantha SaldivarThe Trouble with Anna by Rachel GriffithsCelebrity Crush by Christy SwiftNotesCheck out our Debuts of 2024 episode here. It's not frod (Friend + rod), it's frotting. Here's the wikipedia page. Sarah apologizes for not knowing the proper spelling.Jenny Hamilton wrote a terrific piece about

Terrific time on Monday night at the first of our two 2025 holiday parties - Antone's in downtown Austin has become a bit of an HQ for us and we're proud to have enjoyed the biggest crowd we've had there yet! Enjoy our talk with Austin State Senator and newly-filed Texas Comptroller candidate Sarah Eckhardt, San Antonio State Senator Roland Gutierrez, and Austin City Council Member Zo Qadri.Our second holiday party this year happens in Dallas on Monday December 15, featuring another live podcast recording with a great panel of guests - learn more and grab your tickets at https://act.progresstexas.org/a/progress-texas-holiday-parties-2025.

Having spent ample time in the presence of Jon Agee himself at The Rabbit hOle at the recent Tomi Ungerer Symposium, Betsy determined that we hadn't actually done one of his books on our podcast yet. Today we take on a book that I like to pair alongside Fortunately. As for why we've chosen this particular title, it's all thanks to the suggestion of listener Rachelle Leon Pilarski. Thank you, Rachelle! Will Kate find the title appropriate or will she eschew it entirely? For the full Show Notes, please visit: https://afuse8production.slj.com/2025/12/08/fuse-8-n-kate-terrific-by-jon-agee/

Terrific conversation with screenwriter/actress Bella Martinez, chatting about her multiple award winning film “Once More, Like Rain Man”. Beautifully directed by Sue Ann Pien, and also starring Matt Jones & Joe Mantegna. Synopsis: ‘It's up to you to make a future that has you in it…' We follow Zoe (Martinez) and her dad, Gerry (Jones) in a ‘day in the life' of an autistic actress running the gambit of stereotypes she has to deal with - and her dad's battle in supporting her forging that path for herself - in a funny, frustrating, painful and sometimes triumphantly sarcastic kind of way. https://www.instagram.com/omlrmovie http://www.omlrmovie.com/ —— Subscribe to the podcast: https://twitter.com/wildsoundpod https://www.instagram.com/wildsoundpod https://www.facebook.com/wildsoundpod

--  For no logical reason, Tom buys a leather, double gun, shoulder holster, for carrying two 1911 pistols.--  More and more companies are making double stack 1911 pistols. What's the attraction?--  Discover the joy of an excellent trigger.Gun Talk 12.07.25 After ShowBecome a supporter of this podcast: https://www.spreaker.com/podcast/gun-talk--6185159/support.