Podcasts about guerilla marketing

Martin Stern, Projekt- und Anforderungsmanager beim Deutschen Fußball-Bund (DFB), spricht im KaffeehausTALK mit Simon-Peter Charamza und Lorenz Kirchschlager über die Digitalisierung in Vereinen und Verbänden. Der Einstieg ins Sportbusiness gelang Martin Stern 2006 über bwin, das österreichische Unternehmen trat damals den Weg hin zum globalen Player an und sorgte bei der Fußball-Weltmeisterschaft in Deutschland mit Guerilla-Marketing für Aufsehen. Martin erzählt in der 64. KaffeehausTALK-Episode, warum die Niederösterreichischen Bergbahnen für ihn dennoch mehr Sportbusiness als bwin verkörpern, und wie es das Projekt „Wexl Arena“ in St. Corona bis in die Washington Post geschafft hat. Eine Blindbewerbung machte ihn 2018 zum Digitalisierungsmanager beim SK Rapid. Martin gibt Einblicke in eine dynamische und herausfordernde Zeit beim SK Rapid mit hoher Projekt-Schlagzahl. Im Gespräch mit den Podcast-Hosts Lorenz und Simon erklärt er, nach welchen Kriterien Projekte wie Rapid TV oder das innovative Format „Hackathon“ bewertet wurden, und warum er sich den Wunsch vom eigenen „Schani“ bei Rapid nicht erfüllen konnte. Vom größten Verein in Österreich zum größten nationalen Sportfachverband der Welt. Seit 2023 ist Martin Stern beim DFB als Projekt- und Anforderungsmanager tätig. Im KaffehausTALK erfahren die Hörer, wie die Einführung von SAP der Verhinderung weiterer Razzien, Steuernachzahlungen und Aberkennungen der Gemeinnützigkeit dienen soll. Antworten gibt's auch auf die Fragen nach den Unterschieden im Fußballbusiness zwischen Deutschland und Österreich beziehungsweise Verband und Verein. Der Podcast punktet zusätzlich mit persönlichen Geschichten. So erfahren die Hörer, warum man beim Fußball-Derby von Kalkutta vor 110.000 Zuschauer ein „Sir, this is not the right place for you” ernst nehmen sollte, wie Martin als Student den Wiener Stadtadlern Flügeln verlieh, und welche Herausforderungen ein DFB-Matchdelegierter zu bewältigen hat. THEMENKARRIERESTART BEI BWIN https://www.kaffeehaustalk.com/wp-content/uploads/2025/05/KHT_064_MartinStern_Kapitel_bwin.mp3VOM PLATZSTURM IN KALKUTTA ZU DEN NIEDERÖSTERREICHISCHEN BERGBAHNENhttps://www.kaffeehaustalk.com/wp-content/uploads/2025/05/KHT_064_MartinStern_Kapitel_NOEBergbahnen.mp3DIGITALISIERUNGSMANAGER BEIM SK RAPIDhttps://www.kaffeehaustalk.com/wp-content/uploads/2025/05/KHT_064_MartinStern_Kapitel_SKRapid.mp3PROJEKT- & ANFORDERUNGSMANAGER BEIM DEUTSCHEN FUSSBALL-BUNDhttps://www.kaffeehaustalk.com/wp-content/uploads/2025/05/KHT_064_MartinStern_Kapitel_DFB.mp3TIPPS, TRICKS UND TRENDShttps://www.kaffeehaustalk.com/wp-content/uploads/2025/05/KHT_064_MartinStern_Kapitel_TippsTricksTrends.mp3RÜCKBLICK UND AUSBLICKhttps://www.kaffeehaustalk.com/wp-content/uploads/2025/05/KHT_064_MartinStern_Kapitel_RueckblickAusblick.mp3WORDRAPhttps://www.kaffeehaustalk.com/wp-content/uploads/2025/05/KHT_064_MartinStern_Kapitel_Wordrap.mp3

Send us a textHave you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels!Well, I am taking it back to a time when creativity and marketing went hand in hand.How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape.Drawing on the early days in my career I am revisiting the bold and creative campaigns that broke the mould - but how can you do this?Well luckily, I am going to give you some practical ideas on how you can adapt these tactics for your own business - regardless of your budget.Whether it's creating an unexpected moment in public, collaborating with local businesses, or using playful promotional tactics, this episode will get you thinking differently about how you reach and connect with your audience.In this episode, you'll learn:What guerrilla marketing actually is (and what it's not)Why unconventional marketing tactics can still make a huge impactReal examples of guerrilla marketing, including campaign collaborations and creative giveawaysHow to approach these ideas in a way that aligns with your business and audienceSimple ways to scale ideas for different budgets and brand personalitiesDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Jim Edwards discusses business plan and marketing plans and then demonstrates how easy marketing plans can be created with the Guerilla Marketing Plan Genie with EZ Button Feature. You won't believe this!Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at  copywritingandcontenthacks  . This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

What happens when agitation, defiance and digital strategy collide? Enter Ireland's most controversial evangelical family. A new investigation by the Sunday Independent has revealed just how much the Burkes have spent on social media ads, ensuring their confrontations spread far and wide to screens across the globe. Back in Ireland, the courts are tightening their grip on family talisman Enoch Burke. A receiver has been appointed to collect the salary of the former Willson's Hospital schoolteacher, to meet around €80,000 in fines for contempt of court. Host: Kevin Doyle, Guests; Shane Phelan and Maeve SheehanSee omnystudio.com/listener for privacy information.

Starting a small business & don't have the budget for a big marketing campaign?? That's just where design experts Beau & Liz Perra found themselves with the launch of their laundry delivery service, Lotta's Laundry. In this episode of The Laundromat Millionaire Show, learn about the guerrilla marketing strategies they implemented, which ones worked, which ones failed, and advice on how to build your brand in your community on a minimal budget.Referenced Links: Our Sponsor: H-M Company Drain Troughs: https://www.draintroughs.comOur Advertiser: Magazine Jukebox: https://magazinejukebox.com/Lotta's Laundry Service: https://www.lottaslaundry.com/Lotta's FB: https://www.facebook.com/people/Lottas-Laundry/Lotta's IG: https://www.instagram.com/lottaslaundry/Beau & Liz IG: https://www.instagram.com/beauandliz/Our Website: https://www.laundromatmillionaire.comOur Online Course: https://dave-menz.mykajabi.com/sales-pageOur Youtube channel: https://youtube.com/c/LaundromatMillionaireOur Podcast: https://laundromatmillionaire.com/podcast/Our Facebook: https://www.facebook.com/laundromatmillionaire/Our Facebook Group: https://www.facebook.com/groups/laundromatmillionaireOur LinkedIn: https://www.linkedin.com/in/dave-laundromat-millionaire-menz/Our Instagram: https://www.instagram.com/laundromatmillionaire/Our laundromats: https://www.queencitylaundry.comOur pick-up and delivery laundry services: https://www.queencitylaundry.com/deliveryOur WDF & Delivery Workshop: https://laundromatmillionaire.com/pick-up-delivery-workshop/LaundroBoost Marketing Company: https://laundroboostmarketing.com/Suggested Services Page: https://www.laundromatmillionaire.com/servicesWDF & Delivery Dynamics: A Complete Business Blueprint: https://laundromatmillionaire.com/wdf-delivery-dynamics-a-business-blueprint/Canva: https://www.canva.com/Timestamps00:00 Episode 93 Intro02:14 Beau & Liz's Journey into the Laundry Industry07:27 Being seen as a Commodity vs the Value of your Service11:04 The Competitive Landscape & Preconceived Notions11:41 First Steps of Starting the Laundry Service15:20 Cheap Marketing Techniques19:25 Using Social Media to Connect through Your Story23:27 The First Orders25:36 Business Operations Six Months In26:46 Plans for the Future of the Business29:04 Pricing Structure33:09 Budget Marketing Strategies Successes and Failures41:48 Final Thoughts and Contact Info

EP 68 - Giuseppe Baidoo is the founder of healthy snack brand Gusto Snacks. In today's episode he shares his entrepreneurial journey, lessons learned from starting multiple businesses, marketing with no budget and so much more!Giuseppe also discusses his recent VIRAL post on LinkedIn describing how major retailer Holland & Barrett copied his product and what he did in response.Timestamps:0:00 - Intro7:34 - First business attempt with Ooze drinks13:25 - The decision to shut my first business was SO difficult15:31 - Biggest lesson learned from first business failure22:01 - Getting started with Gusto Snacks27:15 - How to give your business partner confidence29:47 - Key initiatives to raise funds for a startup32:25 - How they found the PERFECT healthy snack to sell40:11 - Using customer data to overcome setbacks from supermarkets43:51 - The SAME mistake everyone makes when prospecting (and how to find contacts)51:56 - How Mr Beast Inspired Marketing Strategy54:40 - Guerilla marketing Strategies with £0 (and the impact)1:00:09 - Crazy way Holland & Barrett COPIED our products1:08:08 - I used their own customers against them!1:11:12 - I was nervous to post, but the results were CRAZY! 1:15:57 - STOP just reading books, go and DO THINGS!1:18:05 - Quick fire questions with Giuseppe1:19:51 - Giuseppe advice to younger self FOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/https://www.instagram.com/giuseppebai/https://www.instagram.com/gusto.snacks/https://snackgusto.com/

In this inspiring episode, we sit down with the team from Black & White Roofing to uncover how they've built a thriving business without a traditional sales team. Using bold guerilla marketing tactics and a customer-first approach, they've redefined what success looks like in the roofing industry.Learn More about Black & White Roofing at;  https://blackandwhiteroof.com/Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30minOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Herzlich willkommen zu einer neuen Episode von Recruiting DNA! In dieser Folge zeigt Max Kraft, wie kreatives Guerilla-Marketing den Recruiting-Alltag revolutionieren kann. Wir sprechen über eine mutige Kampagne aus dem Schwarzwald, die Fachkräfte über Tinder anspricht – mit einem pinken Gartenzwerg und jeder Menge Humor. Was steckt hinter dieser originellen Idee, und warum hat sie so viel Erfolg? Max erklärt, wie unkonventionelle Ansätze wie Coffee-to-go-Becher mit QR-Codes, Pop-up-Büros oder humorvolle TikTok-Videos nicht nur Aufmerksamkeit generieren, sondern auch das Employer Branding stärken. Diese Folge steckt voller Inspiration für alle, die sich vom grauen Einheitsbrei der Stellenanzeigen abheben möchten. Schalte ein und erfahre, wie du kreative Wege gehen kannst, um die besten Talente für dein Unternehmen zu gewinnen.

Herzlich willkommen zu einer neuen Episode von Recruiting DNA! In dieser Folge zeigt Max Kraft, wie kreatives Guerilla-Marketing den Recruiting-Alltag revolutionieren kann. Wir sprechen über eine mutige Kampagne aus dem Schwarzwald, die Fachkräfte über Tinder anspricht – mit einem pinken Gartenzwerg und jeder Menge Humor. Was steckt hinter dieser originellen Idee, und warum hat sie so viel Erfolg? Max erklärt, wie unkonventionelle Ansätze wie Coffee-to-go-Becher mit QR-Codes, Pop-up-Büros oder humorvolle TikTok-Videos nicht nur Aufmerksamkeit generieren, sondern auch das Employer Branding stärken. Diese Folge steckt voller Inspiration für alle, die sich vom grauen Einheitsbrei der Stellenanzeigen abheben möchten. Schalte ein und erfahre, wie du kreative Wege gehen kannst, um die besten Talente für dein Unternehmen zu gewinnen.

In dieser Episode tauche ich allein in das Buch "Jolt - Marketing Tactics for Programmers, Designers, Freelancers, and Entrepreneurs" von Justin Jackson ein. "Jolt" dreht sich um Guerilla-Marketing und präsentiert eine Vielzahl von Marketing-Taktiken für eigene Produkte. Hier könnt ihr das Buch kaufen: justinjackson.ca/jolt/Hört unbedingt rein, um mehr über diese aufregende Marketingwelt zu erfahren und zu verstehen, wie ihr eure Zielgruppe überraschen könnt!Wenn euch die Folge gefallen hat, Unterstützt den Podcast via Patreon und erhaltet exklusive Bonusfolgen!Euer Feedback, eure Wünsche und eure Gedanken sind uns wichtig! Schreibt uns dazu eine E-Mail an feedback@swpodcast.de.--- Schwarz auf Weiß Rating:

Adythia Pratama is a guerilla marketing expert. He is the Founder & CEO of PT Braja Biru Abadi, a company that pioneered the product "Integrated Marketing System," a marketing system that integrates conventional marketing methods with digital marketing methods. 0:00 — Dutch vs. Japanese colonization; Did we learn corruption from the Portuguese?5:24 — Marketing vs. Manipulation, Motivation vs. Manipulation, Cow's Milk; Is manipulation really a bad thing?13:45 — Morals & ethics in marketing, cigarettes, social media & drugs21:14 — What is the most powerful and most successfully marketed product in the world? Is there morality in Marketing? Branding vs. Sales vs. Marketing.56:07 — Derail: GBTL in the U.S & Rainbow Washing during Pride Month; Are you pro GBTL? R01:13:57 — Apple vs. Congo, and why the allegations are unlikely to be true01:23:33 — Consumers responsibility, ju0l, pinj0l & PayLater01:53:53 — The important role of private businesses in shaping the future of Indonesia, Marketing book recommendations from Adythia2:07:28 — Moral Aesthetics; How morally flexible are you? Watch the full episode on YouTube: https://youtu.be/lIMXMlih1Pc

Priscilla and Lauren chat with the co-founders of Beverly Hills Lingerie, Celine and Joline, who left behind traditional career paths to create a fashion brand with a bold vision. They share how their backgrounds—one in pre-med, the other in acting—uniquely shaped their approach to building a business from scratch. The conversation covers everything from the early days of guerrilla marketing on campus to designing lingerie that can be worn both in and out of the bedroom. The sisters discuss the importance of content and branding, evolving with the times, and staying authentic while scaling their business. They also touch on the valuable insights they gained from mentors and their approach to staying ahead of trends. Who says you can't mix business and family? Tune in to get inspired to make your next big move.   Links Follow Us On Instagram: @forwardfemale @hernextbigmove Check Us Out Online: Forward Female Website Join Community: https://theforwardfemale.mn.co/ Join Accountability Club: https://theforwardfemale.mn.co/ Schedule A Consultation: https://calendly.com/the-forward-female/discovery-call Email Us: hello@forwardfemale.com    Beverly Hills Lingerie's Instagram: https://www.instagram.com/beverlyhillslingerie/ Beverly Hills Lingerie's Website: www.beverlyhillslingerie.com

Moser's Director of Sales and Marketing, Malinda Lowder (Podcast Mom!), is joining us this week to discuss guerilla marketing, a marketing strategy that uses unconventional methods to attract customers and promote a product or service.From nontraditional media placement to not quite Olympic coverage, and, frankly speaking, far more hot dog references than we were expecting...we really enjoyed this week's talk. We hope you will, too! 

Rich shares four guerilla marketing tactics that are perfect for companies that are just starting out… and if you have been around awhile!

Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing is to strategy what Jay Conrad Levinson's Guerilla Marketing is to tactics - a very complete overview with some very actionable exercises to be sure you're "doing it right." We discussed key strategies and trends [...]

Thu, 19 Sep 2024 08:35:00 +0000 https://omt-magazin.podigee.io/9617-neue-episode 06cdf299f5857b8b9dc542c6746e1866 ℹ️ Franz Riedl beim OMT ℹ️ OMT-Webinare ℹ️ OMT-Konferenz ℹ️ OMT-Agency Day ℹ️ OMT-Tool Konferenz 9617 full no Felix Machka, Franz Riedl

Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites. He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing, and also spent time with Mark's/Canadian Tire as AVP of Ecommerce and Digital Marketing. He has also worked at multi-channel retailers like Buffalo Jeans, Bentley, and globally for Mexx. Johnny is a published author. His book, Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be, was published in October 2022.In This Conversation We Discuss:[00:40] Intro[01:48] Embracing digital change in a family business[02:29] Career shifts: From writing to marketing[03:45] Finding inspiration in Guerilla Marketing[05:00] Guerrilla Marketing: Action Over Talk[06:45] Learning from different companies & managers[08:15] Embracing larger brand challenges[09:06] Scaling career with strategic insights[09:52] Restructuring digital marketing channels[11:31] Planning incremental improvements[12:33] Strategizing flexible team dynamics[13:57] Adjusting strategies based on KPIs[15:15] Episode sponsors[18:27] Navigating brand storytelling challenges[20:02] Adapting to evolving demographics and interests[21:11] Experiencing success after strategic efforts[22:12] Inspired to write a leadership playbook[24:46] Addressing real-life leadership challenges[26:04] Transforming leadership through practical insights[27:15] Navigating talent retention & employee loyalty[28:16] Adapting to shifting fulfillment strategies[29:34] Evaluating revenue vs digital marketing metrics[30:48] Dealing with turnover & keeping a positive attitude[33:08] Making personal development a priority[34:05] Get in touch with Johnny RussoResources:Subscribe to Honest Ecommerce on YoutubeChoice for hosiery, intimates, and apparels lamour.com/en.htmlThe Original Padded Sock thorlo.com/Follow Johnny Russo linkedin.com/in/johnnyrusso/Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be amazon.com/Mastering-Mindful-Leadership-Become-Employees/dp/1988058848Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Wußtest Du, dass wenn Du 30 Marketinginstrumente einsetzt, Du 27 mehr hast, als Deine Konkurrenz?

Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regard as the highest-level private marketing group in Australia, Elite Marketers. He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System' and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com and The Learning Annex. He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants, and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Scott's website: https://www.copywritingthatsells.com.au/   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg204/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

In the competitive world of home service businesses, it can often feel daunting for smaller companies to go up against industry giants with massive budgets and resources. But in this episode, John and Jack share that there are strategic approaches that small businesses can take to not only compete but thrive in the market. By embracing community engagement and employing creative marketing strategies like guerrilla marketing, small home service businesses have the chance to compete against industry giants and stand out.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com

Welcome To The Real Estate Underground Show #101!   In today's episode, we have a special guest, Scott Jelinek, author of The Real Estate Investors Guide to Guerilla Marketing. Originally from Long Island, Scott moved to Virginia Beach in 1992. Starting out by mowing lawns, he bought his first house in 1994 with a non-profit qualifying assumption, putting $5,000 down and paying $675 a month. Little did he know, this would ignite his passion for real estate.   In this episode,  Scott shares his journey and what led him to become obsessed with real estate. He dives into his "mcdonald's plan" and how he came up with the slow flip model. You'll also hear about his motivation for teaching others and helping them succeed in the real estate industry. Scott dives into the two key components of the slow flip model: the buy side and the sell side, highlighting how each plays a pivotal role. While the sell side can be applied to any property size, the buy side requires more targeted consideration. Scott also shares his belief that the greatest thing money can buy is freedom and time. He emphasizes the importance of these aspects in achieving fulfillment and success.   If you're curious to learn more about Scott, and his business, or read his insightful books, head over to slowflip.com or find him on social media by searching for Scott Jelinek. Get ready for an information-packed and inspiring conversation! Resources:  Website: slowflip.com Facebook: https://www.facebook.com/scottjelinekcoach/ Twitter: @ScottJelinek123 Instagram: @Scott_Jelinek LinkedIn: https://www.linkedin.com/in/scott-jelinek-78556b6/    Additional Resources: Website: https://www.clarkst.com Phone: (860)675-5800 YouTube: https://www.youtube.com/@clarkstcapital Podcast: https://bit.ly/3LzZdDx LinkedIn: https://www.linkedin.com/company/clark-st-capital Twitter: https://twitter.com/clarkstcapital1 Facebook: https://www.facebook.com/ClarkStCapital Instagram: https://www.instagram.com/clarkstcapital Additional Resources: Website: https://www.clarkst.com Phone: (860)675-5800 YouTube: https://www.youtube.com/@clarkstcapital Podcast: https://bit.ly/3LzZdDx LinkedIn: https://www.linkedin.com/company/clark-st-capital Twitter: https://twitter.com/clarkstcapital1 Facebook: https://www.facebook.com/ClarkStCapital Instagram: https://www.instagram.com/clarkstcapital

On today's episode, we welcome Dr. Ben Kacos from Shreveport, Louisiana. Dr. Kacos, a successful dental practitioner and a primary DSI Black Belt coach, discusses various topics, with a particular focus on marketing strategies in the context of a potential financial crunch and declining consumer confidence. Ben shares his perspective on balancing work and leisure, expressing a preference for short vacations due to his love for work and the structured environment of his office. He emphasizes the importance of being actively involved in his practice and the sense of satisfaction he derives from it. Ben also covers internal marketing strategies, where Dr. Kacos talks about his approach to fostering trust and positive impressions among patients within his dental practice. He mentions using TVs with USBs to display slideshows of various images in the treatment rooms and waiting area, showcasing the practice's services, team activities, and patient interactions. Furthermore, Dr. Kacos discusses external marketing strategies, including community involvement and non-traditional marketing efforts like sponsoring local sports teams and utilizing promotional materials to attract new patients. He explains the effectiveness of offering tangible rewards like Yeti coolers or battery banks to encourage referrals and reviews, and shares insights on sourcing affordable marketing materials from platforms like Alibaba. Finally, Dr. Kacos outlines his plans for 2024, focusing on a robust follow-up system using various communication methods and leveraging talent from the Philippines for customer service tasks. He stresses the value of integrating this system into his practice to enhance efficiency and patient engagement. EPISODE RESOURCES https://peakdentalresources.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Join us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Tweddle, founder of Touché, shares invaluable lessons, from building ambassador programs to leveraging the power of TikTok. Get ready for a deep dive into the world of e-commerce innovation and strategic marketing alliances.   In today's episode you'll learn: Discovering insights into market gaps, inspired by a quest for sustainable bedding. Exploring the journey of product development, fabric selection, and the choice of antibacterial eucalyptus for eco-friendly bedding. Unveiling TikTok's marketing potential, focusing on educational content and exposing the cruelty in traditional silk production. Building authentic ambassador programs by collaborating with individuals genuinely passionate about the product. Implementing a unique PR strategy, involving thoughtfully curated packages sent to publications to showcase a compelling story. Embracing the importance of values over follower count when selecting influencers and aligning with creators who resonate with the brand. Achieving content balance on TikTok, emphasising a diverse strategy and community building over a singular focus on virality. Understanding the virtue of patience in business, urging entrepreneurs to focus on personal progress instead of making comparisons. Adopting daily productivity hacks, focusing on three key tasks to avoid overwhelm and ensure completion. Utilising a game-changing productivity hack using   Links from the show: Bright Red Marketing Episode 55 Touché's Website, Instagram, and Facebook Page In podcast mentions: Guerilla Marketing by Jay Conrad Levinson and Boomerang for Gmail  Receive 15% off Touché with code: brightred15 See omnystudio.com/listener for privacy information.

Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers..    He is the creator of the online ‘Simple Email ROI System' course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com and The Learning Annex.    He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. To learn more about Scott, check out the following links: Simple Email ROI System Website: https://www.simpleemailroi.com Scott's Ultimate AI Email Writing Cheat Sheet: https://www.simpleemailroi.com/ai?r_done=1 Copywriting That Sells Website: https://www.copywritingthatsells.com.au/ Scott's Email Address: scott@copywritingthatsells.com.au Facebook: https://www.facebook.com/LikeScottBywater Instagram: https://www.instagram.com/scottbywater/ LinkedIn: https://www.linkedin.com/in/scottbywatercopywriter/

Meeri Savolainen, the CEO, and co-founder of INZMO, Berlin-headquartered InsurTech, and a standout player in the insurtech field, specializing in embedded insurance solutions designed to cater to the needs of residential renters across Europe. Inzmo offers a variety of insurance products, including renters, electronics, liability, and home contents insurance, all delivered in a 100% digital format. Inzmo raised to date $7.9 million.If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

Many people dream of becoming a star, but most can barely perform without losing their breath after one song, let alone get through a proper soundcheck. For those folks, Muhammad Mvstermind Austin created Mvstercamp — a six-day bootcamp to teach up and coming artists the lessons he learned the hard way.

In this episode of Podcasting Success Secrets, Hector Santiesteban is joined by Matt Lebris, a speaker, entrepreneur, and podcaster. Matt shares insights on monetizing podcasts by ensuring that the podcast and other offerings eventually converge. He shares a personal story of a friend who has achieved seven-figure success through his podcast and other related ventures. Matt emphasizes the importance of having a monetization system in place but acknowledges that it can be challenging. He also highlights the significance of having a clear goal for the podcast, whether it is self-expression or generating income. The conversation also touches on the importance of proximity and mentorship for personal and professional growth, as well as the potential challenges of running a podcast alongside a business without convergence.Chapters:00:00:00 - Integrating various elements and aligning revenue streams is crucial for podcasters to make money00:04:21 - Matt Lebris: From Jobless to Podcast Success - Finding His Voice00:06:51 - Unlocking Your Creative Potential: Boosting Productivity by Removing Pressure00:08:14 - Aligning Your Podcast with Your Brand: Maximizing its Potential00:12:55 - The Power of Podcasting: Receiving Messages as a Measure of Success00:14:44 - Using Feedback to Fuel Creativity: Finding Inspiration in the Comments00:17:43 - Homecoming: Discovering Your True Self in Personal Development and Podcasting00:19:56 - Standing Out in a Sea of Podcasts: Differentiating Yourself with Three Key Elements00:22:03 - Revolutionizing Podcast Marketing: Combining Old School Tactics with New Media00:23:46 - Be Your Own Billboard: Creative Ways to Promote Your Podcast with T-ShirtsLinks And Resources:WebsiteMatt Lebris on LinkedInHector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Have you played with AI yet? It seems like it is everywhere you look and a part of all your existing platforms from Canva to social media software and in stand alone tools. It can help you with research, writing content, finding the perfect image and so much more! Is it a tool you should be using? And if so, how can you best go about utilizing it? That is what we discuss in this episode! What you'll learn: → what is AI? → how AI can help with your email marketing. → how AI can save you time. → using AI to generate images and video. Want to skip ahead? Here are key takeaways: [4:59] What can AI do for you?. It will create copy for you based off of the prompts that you ask it. It goes out and pulls information from the internet to give you the right content. [5:37] AI can help you with your email marketing. You can use it to brainstorm ideas of what to write. It could also help you craft first drafts of your emails. Finally, it is great at helping you craft subject lines that will encourage more people to open those emails. [9:19] The prompts you give AI will determine the quality of the response. A prompt is what you put in the search bar. There are several types that include idea generation as well as writing entire blog posts or emails. [13:38] You can use prompts to get AI to write closer to your voice. Understanding who your audience is and what their motivations and beliefs are will help you build promts that speak to them. It's also important to get clear on your why to help you craft the right stories. [23:25] AI can help you generate images and video you need for your marketing. AI can help you cut up your videos into shorter ones for repurposing. It can also help with podcasts as well. Resources Digital Marketing Therapy Sessions Simon Sinek | Start With Why Jasper Chat GPT Canva Descript Otter Scott Bywater Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers.. He is the creator of the online ‘Simple Email ROI System' course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com and The Learning Annex. He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds – and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Learn more at: http://www.copywritingthatsells.com.au  Watch on YouTube: https://www.youtube.com/@copywritingthatsells/videos  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Business | Guerilla Marketing for Churches | How to Create Your Dream 30

In this episode of Chasing the Insights, I talk to copywriting legend Scott Bywater. Scott talks to us about leveraging AI copywriting software like a pro copywriter. Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers.. He is the creator of the online ‘Simple Email ROI System' course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com and The Learning Annex. He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy.

What We Cover In This Episode:  What guerilla marketing is and what it can do for studio owners and staff [4:25] How Niki got into guerilla marketing, plus some examples of how it can be done the right way [6:46] What you can do to reach your target clientele outside of your studio's regular guests [15:03] The key performance indicators to watch to know if your guerilla marketing efforts are working [20:13]    Quotes: “How can I reach my ideal client in a new, cheaper, surprising and exciting way that doesn't result in Nick's idea of putting money in the Facebook machine and hopefully getting leads out, because frankly, it's not happening right now.” [Niki, 4:52]  “We did, almost exclusively, guerilla marketing. It wasn't because I was ahead of the game, it was because I had no budget. I was trying to run this giant studio in a super competitive area, on literally a zero-dollar budget.” [Niki, 6:47]  “You really need to identify your ideal client, your target client, for guerilla marketing to work. If you don't have a strong grasp on who you're trying to reach, which is likely your current favorite client, you're not going to be able to communicate effectively.” [Niki, 15:46]  “I think one of the downfalls for us is we became complacent with Facebook Ads, because it was working and I had resources; I lost the edge of resourcefulness.” [Nick 19:31]    LINKS:   Niki's Website & Instagram Episodes 97 and 135 with Niki  How to Maximize Guerilla Marketing to Drive New Clients to Your Gym How to Identify Your Boutique Gym's Ideal Client fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q     

Scott Bywater was no stranger to the challenges of writing effective emails. Little did he know that his breakthrough would come in the form of AI technology - transforming his email marketing efforts and revolutionizing the way he spoke to his audience. But this newfound tool wasn't just a magic bullet - Scott had to learn how to use it correctly in order to unlock its limitless potential.  What secrets has Scott uncovered, and what transformations has he made? Are you looking to supercharge your email marketing with the power of Artificial Intelligence and personalization? Scott Bywater is here to show you how to maximize the effectiveness of your email campaigns through AI and personalization. In this episode, you will be able to: Enhance your real estate investor email marketing with AI-driven strategies. Spark email curiosity and boost engagement with the power of open loops. Forge lasting relationships using genuine storytelling techniques in emails. Generate passive income by offering low-cost information products. Establish a loyal following and brand trust for long-lasting success. My special guest is Scott Bywater, an incredibly resourceful marketing copywriter from Australia who has made a name for himself in the industry. With a wealth of experience under his belt, Scott has helped numerous real estate investors elevate their marketing game by leveraging the power of AI for crafting engaging emails.  Known for his ability to think outside the box, Scott's expertise in utilizing innovative technology and understanding the customer's mindset has made him a sought-after professional in his field. Get ready to be inspired by Scott's refreshing approach to email marketing for real estate investors. The resources mentioned in this episode are: Utilize AI technology to brainstorm email ideas by commanding it to generate a list of topics for your specific industry. Record yourself speaking and use transcription tools like Otter.AI to turn your speech into written content. Incorporate personal stories into your emails and find a way to segue them into your main message. Create curiosity in your subject lines to capture the reader's attention and get them to open the email. Use the concept of open loops throughout your email to keep the reader engaged and wanting more. For example, tease upcoming content or exclusive information that will be revealed later in the email or in a follow-up email. Encourage readers to click on links within your email by offering valuable content or information, such as a free report or exclusive insights. End your email with a teaser for your next email to keep the reader interested and looking forward to future communications. Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regards as the highest-level private marketing group in Australia, Elite Marketers.    He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System' and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com and The Learning Annex.   He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants, and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. Learn more from Scott: AI Prompts for E-Mail www.simpleemailroi.com/ai   Free ebook:101 Subject Line Hacks 101 Cut and paste subject line templates to make them stand out in their prospect's inbox, and get them opened https://www.copywritingthatsells.com.au/lp/headlines   Connect with me here: https://paulcopcutt.com/ https://www.linkedin.com/in/paulcopcutt/ https://www.facebook.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw https://www.twitter.com/https://twitter.com/paulcopcutt   Other episodes you'll enjoy: Generating Leads on Social Media: Tips and Tricks https://paulcopcutt.com/episode109/   Reveal, Engage, Impact: Your 3 Step Marketing Roadmaphttps://paulcopcutt.com/episode108/   Unlock the Power of Video Marketing https://paulcopcutt.com/episode107/   When you're ready here is how I can help you; Work with me and my team on defining and growing your personal brand and building your business. Let's set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

  Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About How Clay Has Taught Doctor Joe Lai And His Team Orthodontic Team How to Achieve Massive Success Today At: www.KLOrtho.com Learn How to Grow Your Business Full THROTTLE NOW!!! Learn How to Turn Your Ideas Into A REAL Successful Company + Learn How Clay Clark Coached Bob Healy Into the Success Of His www.GrillBlazer.com Products   Learn More About the Grill Blazer Product Today At: www.GrillBlazer.com Learn More About the Actual Client Success Stories Referenced In Today's Video Including: www.ShawHomes.com www.SteveCurrington.com www.TheGarageBA.com www.TipTopK9.com Learn More About How Clay Clark Has Helped Roy Coggeshall to TRIPLE the Size of His Businesses for Less Money That It Costs to Even Hire One Full-Time Minimum Wage Employee Today At: www.ThrivetimeShow.com To Learn More About Roy Coggeshall And His Real Businesses Today Visit: https://TheGarageBA.com/ https://RCAutospecialists.com/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/

Welcome to another great week in Retail Auto, folks. Today we're getting started by talking about  a hard fought milestone for at least three of the big publics. We're also reviewing a conversation with COX Chief Economist, Jonathan Smoke, as well as giving props to some of the best guerilla marketing we've seen in a while. For the first time in over two years, at least three of the major public vehicle retailers reported a 30 plus day supply in new car inventory. Asbury hit 30 days, up from 10 a year earlier, 26 in Q4Sonic hit 31 days, up from 15 a year earlier, and 24 in Q4Lithia hit 52 days, up from 27 a year earlier and, 47 in Q4There is still a lot of disparity between manufacturersThomas King, president of J.D. Power data and analytics, said in a statement Thursday "As we look to May, the asymmetrical market positions of each manufacturer could become more apparent. Brands with higher inventory levels may participate in the tradition of Memorial Day promotions and discounts to generate sales, while other brands that are still struggling with production will have to decide whether or not to compete on price."Our friend Jonathan Smoke, Chief Economist at COX, broke down Q1 trends regarding the movement in new and used car sales as the markets begin to moderate and some new car buyers who were forced into the used market are beginning to move back. Smoke said “The retail vehicle market is showing clear changes in momentum in March,” as new vehicle sales were up 9% YoY and used declined 6%Smoke specifically noted that there are more, lower cost new car options on the market that weren't there a year ago. Regarding the used market, Smoke says, “The traditional used-car market buyers are left, and they are the most challenged in terms of credit conditions and affordability.”He also noted that used supply is still down and wholesale prices will continue to be highIn one of the best guerilla marketing tactics we've seen in a while, both Big Lots and The Container Store, will be accepting all of those 20% off coupons floating around from the now bankrupt Bed Bath and Beyond. Late last week Big Lots said they would apply any of those coupons to purchases over $50 through May 7th. “Our mission is to help people live big and save lots, which means we're always thinking of ways to step up and deliver even more value to consumers,” Bruce Thorn, president & CEO of Big Lots, said in a statement.The Container Store is getting even more aggressive accepting the coupons through May 31stAlthough both stores aren't an exact match to Bed Bath and Beyond's product mix, there is more than enough overlap to woo some new customers through their doorsGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers. He is the creator of the online ‘Simple Email ROI System' course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com and The Learning Annex. He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy. For more information, visit https://www.copywritingthatsells.com.au/.

Bio and Information:Scott Bywater is one of the most sought-after marketing copywriters in Australia, who runs what many regards as the highest-level private marketing group in Australia, Elite MarketersHe is the creator of the online ‘Simple Email ROI System' course and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com, and The Learning Annex.He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants, and course creators leverage their most undervalued asset (their email list) without being pushy or salesy.Contact for Scott Bywaterhttps://www.linkedin.com/in/scottbywatercopywriter/https://www.youtube.com/@copywritingthatsells/videoshttps://www.facebook.com/LikeScottBywater/The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/

On this week's episode, I'm excited to bring on Scott Bywater as a guest.Scott is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in Australia, Elite Marketers.. He is the creator of the groundbreaking AI copywriting course, ‘Simple Email ROI System' and over the past 21 years has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing' fame), Mercola.com and The Learning Annex. He's an in-demand speaker who has presented at James Schramko's SuperFast Business, Dale Beaumont and Ben Simkin's masterminds - and is on a mission to help coaches, consultants and course creators leverage their most undervalued asset (their email list) without being pushy or salesy.Recommended Book 1: Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business Recommended Book 2: How to Write a Good AdvertisementGet Scott's 101 Headlines Hacks: Headlines - Copywriting That SellsConnect with Scott: Scott Bywater | LinkedIn---Connect with Vijay on Instagram: @RealVijayKailashConnect with Vijay on LinkedIn: Vijay Kailash, CFA | LinkedIn--A quick message from our show's sponsor:Do you invest in index funds? This simple strategy (when used with your index funds) can lower risk, produce income, and help you retire early.This conservative strategy has outperformed SPY for over a decade. And the best part? This strategy takes just 5 minutes a week to execute.Click here now to learn this simple strategy for FREE: https://www.optionsellingsecrets.comRequired Disclosures: Options involve risk and are not suitable for all investors. Past performance is not indicative of future performance. Achieving a 7-figure investment portfolio nor retiring early are guaranteed. All opinions shared are each individual's opinions and are not the opinions of The Vijay Kailash Show, Option Selling Secrets, or other companies that may be mentioned in this show.

Rich talks about How to use your brain instead of your checkbook to generate leads!

Muhammad "Moe" Ramadan (@moethelawyer) opened his law practice while still in L3. And he has done things his own way ever since. A natural rainmaker, Moe relies on guerrilla marketing and referrals to do the heavy marketing lifting at his firm Attorneys of Chicago. While Moe no longer walks around the courthouse to drum up business, he still leans heavily into the community. Showing up to events like grand openings with swag helps keep your firm top of mind. When you volunteer, it fosters trust in your community. They know you will be there for them in - good times and bad. And it doesn't have to cost you a dime. Moe shows us how. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Mohammad Ramadan LinkedIn Mohammad Ramadan Instagram Attorneys of Chicago What's in This Episode: Who is Muhammad Ramadan? How did a law student create a successful practice without a network or outside help? What is the five-second rule and how did it win Mo more cases? Ho can relationship equity compound to grow a practice? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

We're about to get naked with accidental Founder & CEO of Morgan James Publishing, David Hancock. A Wall Street Journal Best Selling Author of “Performance Driven Thinking” & “Guerilla Marketing for Writers,” David accidentally founded his publishing company. Our two David's talk about the journey from being a college dropout to thriving as a top producer in the mortgage banking industry. To become more successful, David H hired a coach which eventually led to the writing of his first book. Stay to the end to find out David H's take on what's happening with bookstores amidst the COVID-19 pandemic!IN THIS EPISODE, YOU WILL LEARN: [00:05:41] From Banking to Publishing[00:14:33] Percent Acceptance[00:15:42] Biggest Mistake That Most Authors Make[00:17:50] Bookstores After COVID-19[00:24:09] Final Tip from DavidConnect with David Hancock:1. Follow David on Facebook, LinkedIn & Twitter2. Find David on his website3. Check out Morgan James' partnership with Habitat for Humanity hereConnect with David AsarnowFind David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook

What is guerilla marketing, and why is it so effective for small business owners? On today's episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more successful marketing campaigns in part due to their larger marketing budgets and wider range of promotion activities. As a small business owner, competing in such environments is almost impossible. But with guerrilla marketing, you can at least get a piece of the pie and stay competitive. Tune in to learn more about guerilla marketing, the different types of guerilla marketing, some successful examples, and why it's different and helpful in driving brand awareness. IN THIS EPISODE, YOU'LL LEARN: What is guerilla marketing? Dean's Guerilla marketing tool Why guerilla marketing is so effective Ways to compete with big brands in your industry Tribal marketing and engaging with consumer groups Why the math on cold calling is wrong Guerilla marketing mistakes you should avoid Confidence is key to successful marketing LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.rememberthismarketing.com/ (Rememberthismarketing.com) https://www.linkedin.com/in/dean-davis-410047a5/ (Dean's LinkedIn) https://www.geldistributors.com/ (Geldistributors.com) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! https://dm.captivate.fm/ecom-cert (Ecom Cert)

Dr Aaron LeBauer is a Doctor of Physical Therapy. He hosts The CashPT Lunch Hour Podcast, wrote The CashPT Blueprint, and founded The CashPT Nation Facebook group. He's on a mission to save a million people from unnecessary surgery by helping other therapists succeed in business and learn how to market directly to patients.Aaron started LeBauer Physical Therapy in Greensboro, NC 100% cash practice, so he could treat patients as unique individuals and without influence by insurance reimbursement. They launched the day he graduated from PT school in 2008, even when all of his professors and any other physical therapist he told about his plan, simply looked at him like he was crazy, or with disbelief. Dr LeBauer had owned his own massage therapy practice for 10 years, specializing in chronic pain and injuries prior to entering PT school, so the transition was a bit different than starting from scratch, but he faced some unforeseen challenges in his new role as a Doctor of Physical Therapy.Dr Aaron LeBauer is an international Speaker, podcast host, author, business coach and mentor.In this episode, Aaron shares insights into:◈ How to simplify the process of owning and running a business.◈ Passive income.◈ How to manage your expectations when starting[00:01:39]- Starting off.[00:07:45]- Hoops, steps, and hurdles.[00:09:45]- Massage therapy school to starting a business.[00:14:11]- Trainers also have their own clinic.[00:16:55]- Books, like Guerilla Marketing, Dotcom Secrets that helped.[00:19:34]- First 5 years of clinical practice.[00:22:53]- “Biggest fears and getting over them.”[00:29:57]- “Misconceptions of passive income.”[00:31:01]- How to trade time for money.[00:32:30]- Creating and launching a course.[00:35:55]- People want results right away.[00:40:57]- “Managing expectations on the way in.”[00:44:08]- Less is more.[00:46:50]- “How I started with passive income.”https://aaronlebauer.com/Please do me a favor, subscribe, leave a positive review on iTunes, follow us on Instagram and share if you know anyone who would benefit from this or other episodes!Do you want to work with me? Reach out and let me know!https://www.instagram.com/youwinninglife/https://www.tiktok.com/@youwinninglifehttps://linktr.ee/jasonwasserlmftThank you for joining me on this ride!Jason Wasser Therapist/CoachOnline Tele-Therapy & Coaching

Creative Guerilla Marketing Mark Newsome, YouCanMarketOnlineNow.com   – The Sharkpreneur podcast with Seth Greene Episode 840 Mark Newsome Mark Newsome (aka) Mr. Marketing is a small business marketing consultant as well as a cash flow generation strategist who specializes in using proven direct response marketing strategies and tactics, which help today's savvy small business owners and service providers uncover and monetize what they previously considered dead or greatly underutilized assets and or resources. So, they can unlock previously hidden, little known profit centers, which are currently buried within their current business or service.   Listen to this illuminating Sharkpreneur episode with Mark Newsome about creative guerilla marketing. Here are some of the beneficial topics covered on this week's show: - Why business owners should work on their business not in their business. - How people waste too much money on institutional marketing and advertising. - Why business owners you must leverage relationships with their clients. - How 50% of small business owners in America don't have a static website and why that is a problem. - How you have to have an online presence to attract the younger generations.   Connect with Mark: Links Mentioned: youcanmarketonline.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you haven't invested in your marketing yet, then you're missing a lot on your business' success! Marketing is the magnet that makes your phone ring and fills up your calendar with work, but if you don't know what to do, or even what to get started with, you'll find it hard to grow your business to the next level. So I hope you join me today as I share six free and easy landscaping marketing strategies I've already proven effective in my business. Remember, there are lots of free platforms out there. You just got to allot time, energy, and effort to make it work for you and what you do.     “Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.”  – Keith Kalfas       Why do you have to listen to today's episode. 00:27 – “The reason you'd want to do email marketing is because it's free or very low cost.” Strategy #1: Email marketing. Hit up your customers and make sure they can get in contact with you.   02:35 – “I scrub down a list of the 5000 customers we've had and we have, and I scrub it down to 750 people… a list of 100 each, and I create a voicemail.” Strategy #2: Voicemail broadcast. Scrub your customer list to the people you still want to connect with and reach out to them about your business.   03:33 – “Go through your call logs, anything you can do to get their phone to your address book.” Strategy #3: Go to sly broadcast and call previous clients.   04:29 – “There is text message software where you can send a text to thousands of people at once.” Strategy #4: Reconnect with old clients, or text them, your customers.   04:55 – “Go and create noise inside of there so you show up at the top of the Google algorithm when people are searching in your local city.” Strategy #5: Maximize your Google My Business or Google My Maps. Be very active. Post pictures, ask for reviews, and create offers with a deadline.   05:41 – “Post on social media regularly. Invest in that.” Strategy #6: Have a business page on Facebook and start posting regularly. Link it back to your own business, and invite people to follow.   06:06 – “Be a walking, talking advertising marketing campaign that never ever stops.” Get yourself your own business cards, and everywhere you go, leave one somewhere. Also, do the five around, knocking on doors and introducing yourself.   09:03 – “You can get in trouble for posting in some places, but if you go stick them in all the turnarounds and subdivisions and all over the place, your phone will start ringing.” Bandit signs work phenomenally. Visit UZ Marketing for this. Powerful bandit signs are worth the investment.   10:25 – Check out these books: a) Duct Tape Marketing, b) Guerilla Marketing, c) Purple Cow   10:50 – “Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.” You can grow your business and have the option to get rid of clients you don't like and who don't pay when you have your phone ringing off the hook and lots of leads are coming in.   11:56 – “Sometimes, it gets really easy, and then it gets hard, and then it gets easy. That's just the nature and cycles of business.” Good clients that pay on time and are easy to work with are going to save your business, they're going to keep the cash flow coming in, even if they're not the best-paying clients.   Key Takeaways  “You want to prioritize the highest ROI, what is the biggest bang you can get for free, and then you prioritize down from there.”   “The lowest customer acquisition cost, because it costs you money, time, and energy to acquire customers, is to go back to people you've already done business with.”   “Be a walking, talking advertising marketing campaign that never ever stops.”   “If you ever get in a position where you have more time than you have work, go invest all that time into marketing and advertising and drumming up more work and then returning your customers into recurring clients. asking them for referrals by developing an automatic referral generation system, you can do this stuff automatically.”   “Sometimes, it gets really easy, and then it gets hard and then it gets easy. That's just the nature and cycles of business.”   Connect with Keith   Facebook Instagram  YouTube LinkedIn Website Resources/People Mentioned:   My Website: Official Site Keith Kalfas My Podcast Page: The UNTRAPPED Podcast Audible: website Constant Contact: website Mailchimp: website Joshua Latimer: Send Jim, Radius Bomb, Sly Broadcast Google My Business: Business profile Google My Maps: maps UZ Marketing: website John Jantsch's book: Duct Tape Marketing Jay Conrad Levinson's book: Guerilla Marketing Seth Godin's book: Purple Cow My video: Trickle, Flow, Flood One-on-one coaching: Keith's link Want to go to the GIE+EXPO 2022? Go to keithkalfas.com/events and click on the Equip Expo link. Use the promo code “Keith50” to save 50% off your tickets. Get a Free Trial of JOBBER Software & save 20% off your first 6 months. Grow Your Business With Jobber (getjobber.com)  Please leave us a well-written, positive 5-star review if you liked the show. You may click here    

As humans evolve their ways, everything else around has to adapt. Otherwise– EXTINCTION. This same concept applies to marketing, business, and even books.That's why on this special episode of the Garlic Marketing Show Book Series, we have Author Mike Capuzzi to teach us about why AUTHORS should evolve in how they write their books. Discover his favorite, interesting techniques on book marketing, including on Amazon.Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.What You'll Learn:The Magic of Short BooksThe Problem with Books With BloatWhat is a "Shook"The Science of becoming an Amazon Bestseller (and why you shouldn't do it)Guerilla Marketing of Free BooksConnect with Mike:Mike Capuzzi on LinkedInWork with Mike!Listen to Mike's PodcastResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

“This gorilla tactic attached to things is budget friendly. It's focused on making sure things are low cost in nature as a whole, but taking the creative and intellectual aspect of marketing and the implementation pieces where it doesn't have to be expensive.” – Zack Knight In today's solo episode, I reflect on Chris's discussion on how cult-like brands focus on creating an immersive experience for their customers in order to keep them coming back. He discusses how big name companies have changed their marketing concepts in order to stay ahead of the competition. He talks about taking the creative and intellectual aspects of marketing and the implementation pieces to the point where it doesn't have to be expensive. The different aspects of guerilla marketing that we can look at can stand out from other avenues of marketing. [00:01 - 01:10] Opening Segment If you have a platform and you want to create content that DELIVERS, go over tohttp://knightly.productions/ ( knightly.productions)! If you haven't listened to last Monday's episode, check it out!  Head over tohttps://www.myvoicechallenge.com/discovermyvoice ( myvoicechallenge.com) to register for a free podcasting workshop!  [01:11 - 04:39] How Small Businesses Can Benefit From Guerilla Marketing There is a ceiling to success for brands Marketing concepts and how they've changed over the years Guerilla tactics to break into different aspects of marketing Small businesses should focus on budget-friendly marketing tactics such as using creative and intellectual aspects of marketing without having to be expensive Digital marketing is not the only avenue that small businesses should consider when looking for ways to market their business [04:40 - 08:05] Closing Segment Closing words and reminders To find out more about Chris' insights on how to go above and beyond in marketing, focusing on the “cult collective” and cult ideas, come and listen this Friday! Head over tohttps://www.myvoicechallenge.com/discovermyvoice ( myvoicechallenge.com) to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!   Key Quote: “Shareability is something that you really want to create.” – Zack Knight    Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or clickhttps://podcasts.apple.com/us/podcast/tactical-leadership/id1498567657 ( here) to listen to our previous episodes. Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visitinghttps://knightprotectionllc.com/ (  https://knightprotectionllc.com/) If you want to learn how to build a better business, check out my website athttps://beatacticalleader.com/ ( Beatacticalleader.com). You can connect with us onhttps://www.linkedin.com/in/zaknight ( LinkedIn),https://www.instagram.com/beatacticalleader/ ( Instagram), or joinhttps://www.facebook.com/groups/BATLgroup/ ( Our BATL Space) and become part of the community.

Guerilla marketing is an advertisement strategy in which a company uses surprise or unconventional interactions in order to promote a product or service. In this episode, Alan talks to Larry and Jon from the Handyman Pro podcast about different ways to promote your business, find customers, and stand out from the competition. Join us for an episode jam-packed with marketing tips and techniques.

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness & Referrals. She has been praised as a modern-day Dale Carnegie of Radical Influence. She is the author of 4 Best Selling books including Get Noticed…Get Referrals and co-author of Guerrilla Publicity with Jay Conrad Levinson of Guerilla Marketing fame, and Networking Magic. She is a master strategist on how to position your business for more profitability & visibility in the marketplace. She is CEO of a strategic consulting firm & has over a quarter a century of experience working with over 100,000 people as well as media from around the world.  In this interview you will learn: -How effectively can people with big dreams rather than big bankrolls do their own PR -What are some free or low cost PR strategies that the average overwhelmed Solopreneur or small business can implement pretty easily - How to get on major TV Talk Show or Radio Shows without your own publicist -What radical influence is. -Her thoughts on mastering Social Media If you ever wanted to shine in the spotlight and be recognized and featured for your unique talents and hard work, this is one of the most important podcasts you will ever listen to. Learn more about your ad choices. Visit megaphone.fm/adchoices