Podcasts about influence free preview

You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check.You're probably doing all of the above, but you're still not ranking in Google - why?That is exactly the situation I was in until I embarked on doing some research. And from that research, I have come to some conclusions.The final frontier of SEO and ranking in search engines is in generating backlinks. And if you want to generate backlinks you need to be proactive in doing so.This episode will hopefully be an eye-opener for you as I introduce my own research and methodology so that you can maximize your own social influence.Episodes Mentioned in the Show:181: How to Optimize Your Content Publishing on Your Blog and Social Media177: The 11 Blogging Mistakes Your Business _Might_ Be Making160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The CompetitionReference Links:My Instagram: https://instagram.com/nealschafferSEMrush: https://nealschaffer.com/semrush (affiliate)Brandon Gailie's The Blogging Millionaire Podcast: https://podcasts.apple.com/us/podcast/the-blogging-millionaire/id1072931592Neil Patel: https://neilpatel.comReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include:1. How the pandemic has effected our decision-making power2. The power of mastermind groups3. How "natural networking" - in a new way - can help you scale your business quicklyGuest LinksPhilip VanDusen on YouTube: https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38QPhilip's Website: https://philipvandusen.com/The Brand Design Masters Podcast: https://philipvandusen.com/bdmpodcastReference Links for Neal Schaffer:Contact Me About My Fractional CMO Services: https://nealschaffer.com/contact/Be the First to Know About My 90-Day Group Coaching Program: https://nealschaffer.com/membership/My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking? In this episode I introduce a quarterly content audit which I just started doing which gives you specific instructions of how to do this with your own content using my own blog as a case study. You'll learn about the concept of content buckets that I introduced back in 2013 in my Maximize Your Social book and how to apply that in PDCA style with a data-driven approach which allows you to further optimize your marketing with every (quarterly) iteration!Episodes mentioned in the show:137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The CompetitionReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer. You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn out, and how to leverage your book to grow your business.Episodes mentioned in the show and related spisodes:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts149: How to Become a Published Author [Lee Constantine from Publishizer Interview]Contact Josh SteimlePublished Author Program: https://www.publishedauthor.com/Meltwater Social Media FestivalRegister for free here: https://nealschaffer.com/meltwaterReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?Podcasts are easier to create than you might think.They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode.If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast!Episodes mentioned in the show:175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsLinks mentioned in the show: (affiliate)External Microphones for Podcast Recording:Samson Q2U: https://amzn.to/32WJJn9Audio Technica ATR2100: https://amzn.to/3j3LOnaBlue Yeti: https://amzn.to/32TWoqWRODE Podcaster: https://amzn.to/3iSKW4uPodcast Hosts:Buzzsprout: https://nealschaffer.com/buzzsproutLibsynAnchor.fmCaptivateWhooshkaaOutsourcing Help:Fiverr: https://nealschaffer.com/fiverrUpworkPodcast Audio Recording SoftwareSquadcast: https://nealschaffer.com/squadcastZencasterZoomSkypeGoogle MeetReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.Jay Baer Links:Convince & Convert: https://www.convinceandconvert.com/Jay Baer: https://www.jaybaer.com/Social Pros Podcast: https://podcasts.apple.com/us/podcast/social-pros-podcast/id499844469Episodes Mentioned in the Show:138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]35: Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social MediaReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see businesses make yet very few podcasters or people in the blogosphere talk about. I hope after listening to this episode you will have a much more strategic look at blogging and how impactful it can be for your business.For those of you interested in my fractional / outsourced CMO service, please contact me here: https://nealschaffer.com/contact/Episodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content?Links mentioned in the show:SEMrush: https://nealschaffer.com/semrush [affiliate link]The Blogging Millionaire on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-blogging-millionaire/id1072931592Ahrefs study on blog traffic: https://ahrefs.com/blog/search-traffic-study/The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:1. How marketers can cut through clutter with their content.2. Strategies on how to build an audience in a recessionary environment.3. What subscriber channels make the most sense to drive revenue. Joe Pulizzi Links:Joe Pulizzi's Website: https://www.joepulizzi.com/Joe Pulizzi's books on Amazon: https://amzn.to/2Z3LMUlCorona Marketing [Free Ebook]: https://www.joepulizzi.com/corona-marketing/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my understanding of the significance that podcasting can have for any business or entrepreneur to a completely different level.By teaching you what I have experienced and learned, I believe you will not look at podcasting the same just as The Age of Influence and this podcast have hopefully helped you look at influencers and influencer marketing in a completely different way.Episodes Mentioned in the Show:166: The Many Ways to Become an Influencer Today [John Lee Dumas Interview]13: Got Good Social Media Marketing Apps? [Ian Cleary of Razor Social Interview] (my first interview!)Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak preview of that book, in which you will learn why:1. People think innovation is only about the products and services they sell, and why they're wrong and missing a huge growth opportunity. 2. There are things that iconic companies with big budgets do that you can learn from and apply right away for your business...if you know how.3. You too can learn how to innovate through a simple, repeatable, scalable formula for how to take inspiration from any brand, experience or situation you have, and turn it into extraordinary outcomes for their business - startups, established Fortune 100 brands, and any organization in between. Links mentioned in the show:Carla Johnson's Website: https://www.carlajohnson.co/RE:Think Innovation by Carla Johnson: https://www.carlajohnson.co/author/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social media marketing.Every year or two "newbie" marketers wake up to the potential that LinkedIn has for your marketing, but since I wrote two books on the subject in 2009 and 2011, I would argue that the potential has always been there. Similar to influencer marketing, marketers have tended to dismiss LinkedIn when they talk about social media marketing options. As part of my role as an educator, I have been creating a free ebook for sometime with best practices for using LinkedIn, and I'm psyched to announce that my newest version is now available for download. Listen to the full episode for an introduction and details on how to get your free copy!This episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to neal@nealschaffer.com along with your mailing address.Podcast episodes mentioned in the show:163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social147: LinkedIn Ads: A Comprehensive Look [AJ Wilcox Interview]Links mentioned in the show:Maximizing LinkedIn for Business: https://nealschaffer.com/maximizing-linkedin-for-businessReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides:an insight into how c-19 is bringing even more change to marketingsome perspective on marketer's fear of becoming irrelevantwhat are the skillsets marketers need in the near futureThis episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to neal@nealschaffer.com along with your mailing address.Links mentioned in the show:Digital Marketing Institute: https://digitalmarketinginstitute.com/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer to the problem is often staring you right in the face!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Reference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.Links mentioned in the show:Maximizing LinkedIn for Business Free Ebook: https://nealschaffer.com/maximizing-linkedin-for-businessNeal Schaffer on Instagram: https://instagram.com/nealschafferGlobal Results Communications: https://www.globalresultspr.com/Global Results Communications on Instagram: https://www.instagram.com/globalresults/Episodes mentioned in or related to this one:145: Free PR: How to Leverage the Media to Amplify Your Brand Exposure and Increase Credibility without Spending Money [Adrian Salamunovic Interview]Reference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Today's episode covers all of these questions and is a summary for a recent webinar I did for the leading employee advocacy platform PostBeyond entitled "Employee Advocacy is out, Employee Influencer is in."Links mentioned in the show:Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines: http://www.isihome.ir/freearticle/ISIHome.ir-21028.pdfFTC calls out Sony -- and Deutsch L.A. -- for deceptive advertising: https://adage.com/article/news/ftc-sony-deutsch-la-deceived-consumers/296004The Age of Influence: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in or related to this one:165: Influencer Marketing During COVID-19: Still Worth the Investment?123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]115: How Cathay Pacific Built a Global Employee Advocacy Program107: Creating Employee Advocates with GaggleAMP94: Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing82: How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP69: The Definitive Guide to Employee AdvocacyReference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. From the importance of niche branding on Instagram to the critical role that influencers play on Instagram to the unique way in which you should use Instagram for personal branding, Instagram specialists Viv and Tash from Ace the Gram will teach you a thing or two new about the platform that can help improve your Instagram TODAY!Links mentioned in the show:Ace the Gram Website: https://acethegram.comAce the Gram Podcast: https://podcasts.apple.com/us/podcast/ace-the-gram/id135112345610 Best Social Media Marketing Podcasts to Listen to: https://nealschaffer.com/best-social-media-marketing-podcasts/Episodes mentioned or related to this one:153: How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]147: LinkedIn Ads: A Comprehensive Look [AJ Wilcox Interview]140: Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First131: How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More EngagementReference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Episodes mentioned in or related to this one:161: The Hidden Power of Email Marketing to Scale Your Digital Influence - my episode on lead magnets and email marketing110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]Reference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his recommendation for you if he were to do it all over today.Links mentioned in the show:John Lee Dumas' Website: https://www.eofire.com/My being interviewed on Michael Stelzner's Social Media Marketing Podcast: https://www.socialmediaexaminer.com/social-strategy-with-neal-schaffer/My being interviewed on John Lee Dumas' Entrepreneurs on Fire podcast: https://entrepreneuronfire.libsyn.com/615-neal-schaffer-maximize-your-socialEpisodes mentioned in or related to this one:164: How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]140: Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media FirstReference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy. Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.Links mentioned in the show:Freshbooks #IMakeaLiving Micro-Conference: https://nealschaffer.com/freshbooksJon Rettinger's YouTube Channel: https://www.youtube.com/channel/UCR0AnNR7sViH3TWMJl5jyxwAge of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewEpisodes mentioned in or related to this one:161: The Hidden Power of Email Marketing to Scale Your Digital Influence (the other content from the similar webinar I presented on)156: How to Pivot Your Marketing During the Coronavirus Pandemic155: Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified organic traffic leading to more business through "free" advertising is what every business owner wants.Today I interview Farzad Rashidi, co-founder of Respona, who is going to give his advice on how to exactly do that. Some of the topics we discussed include:Organic traffic 101: Why it's important for hockey-stick level growthHow to properly research and create quality content and landing pagesHow to get your content ranked for your target keywordsEpisodes and Links mentioned in the show:Ep. 160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]Ep. 156: How to Pivot Your Marketing During the Coronavirus PandemicEp. 154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus PandemicAge of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/Age of Influence on Amazon: https://nealschaffer.com/ageofinfluenceVisme: https://www.visme.co/Respona: https://respona.com/Marketing Strategies We Used to Bootstrap Visme to 4 Million Users [Free Ebook]: https://www.visme.co/marketing-strategy/The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/HARO (Help a Reporter Out): https://www.helpareporter.com/

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social that many don't know exist or haven't utilized properly: LinkedIn Message Ads.Links mentioned in the show:My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/The Age of Influence on Amazon: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in the show:157: Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today147: LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)

You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I interview the CEO and Founder of MiloTree, Jillian Tohber Leslie, and we discuss:Why drilling down in your niche can help you explode your businessWhy using Instagram and Facebook Groups is GOLD for selling to your audienceThe importance of teaching your audience to buy from youLinks mentioned in the show:Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/MiloTree: https://milotree.com/Catch My Party: https://www.catchmyparty.com/

1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I'm partly to blame!). Based off of webinars I provided for both the University of Jyvaskyla in Finland as well as the email marketing software company GetResponse, learn all you wanted to know to get you inspired to do more with email marketing and lead magnets.Links mentioned in the show:My Marketing Book Giveaway: https://nealschaffer.com/contests/Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/Email Marketing Statistics: https://nealschaffer.com/email-marketing-statistics/Recommended Email Marketing Software: https://nealschaffer.com/email-marketing-tools/GetResponse: https://nealschaffer.com/getresponseEpisodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview] - for more advice on SEO159: An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence - where I read through the introduction of The Age of Influence