Podcast appearances and mentions of philip vandusen

The Best LinkedIn Video Strategy for 2025In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.BONFIRE: https://philipvandusen.com/bonfire00:00 Introduction to the Podcast00:20 The Untapped Potential of LinkedIn Video00:58 Understanding LinkedIn's Video Formats03:15 Starting Small with Short Videos03:48 Choosing the Right Video Topics05:50 Introducing Bonfire for Creative Professionals07:26 "The Hamburger Method" for Content Planning08:31 Tailoring Content to Your Brand09:13 The Importance of Text Descriptions09:57 Tracking Your Successes10:34 Conclusion and Recap11:23 Supporting the Podcast and Staying Updated#LinkedIn #Marketing #ContentMarketing_______________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

10 Mistakes Small Businesses Will Make This YearIf you're a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I'm breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you're not careful.From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for.Here's what I'm covering:Why small businesses can't afford to ignore AI anymoreThe massive shift to mobile-first marketing (and why your website needs to keep up)How failing to personalize your marketing is costing you salesWhy organic social media alone isn't a winning strategyThe critical role of video content in 2025And much more...If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let's make 2025 your best year yet!

Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen.I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT. That's when it hit me: AI-driven recommendations are a massive, untapped opportunity for creators. Unlike traditional SEO, these AI tools don't rank content the same way Google does. Instead, they prioritize relevance, authority, and context.In this episode, I break down exactly how AI selects content and what you can do to ensure your videos, articles, and brand get recommended more often. We'll cover:Why AI recommendations are a game-changer for content visibilityHow AI tools determine which content to suggestThe key role of metadata, transcripts, and engagement metricsWhy evergreen content performs better in AI-driven searchSimple optimization strategies to make your content AI-friendlyIf you want to future-proof your content strategy and stay ahead in the evolving digital landscape, this episode is packed with actionable insights.#ContentMarketing #SEO #BrandVisibility #AEO________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How to Find a Job in the Creative IndustryLanding a job in today's creative industry isn't easy—especially if you're mid-to-late career. But it's far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you've been striving for.We'll cover:• How to tailor your resume for Applicant Tracking Systems (ATS) and hiring managers• The key updates you need to make on your LinkedIn profile to get noticed• Smart ways to reach out to hiring managers and decision-makers• Why networking (both online and in-person) is your secret weapon• How to prepare for interviews and present your work strategicallyIf you're feeling stuck in your job search, these tactics will give you the clarity and confidence to move forward. And if you want more career support, consider joining my mastermind group, BONFIRE, where creative pros connect, learn, and grow together. Learn more at philipvandusen.com/bonfire.Tune in now, and let's get you hired!#CreativeCareers #JobSearchTips #PersonalBranding____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Philip VanDusen is a branding consultant serving SMBs and entrepreneurs based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design, and entrepreneurship on YouTube to his 295k subscribers, in the Brand•Muse newsletter, the Bonfire mastermind community, and on the Brand Design Masters podcast.Philip has led creative teams in both global branding agencies and global corporations — serving as VP of Design for PepsiCo and Old Navy, and as Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of Fortune 100 companies.In today's episode of Smashing the Plateau, you will discover how to navigate significant career changes and master the art of branding from a seasoned expert. Philip and I discuss:His reflections on what he might have done differently in his career [00:00]How he transitioned from a corporate role to entrepreneurship [02:13]The concept of career being more like a web than a ladder [02:52]Starting out in branding and the progression to where he is now [03:42]The importance of experiential learning over formal education in some fields [04:58]Dealing with imposter syndrome and the fear of uncertainty [06:18]The shift from working in real life to digital environments and adapting to new technologies [08:42]Advice for corporate refugees transitioning to their ventures [10:02]Establishing credibility and authority when starting new [11:39]The vital role of community in supporting career transitions [12:35]The importance of visual branding and consistency across platforms [14:01]How to start building a personal brand even before fully defining your services [16:35]Exploring the potential of digital content to attract and retain clients [21:06]Learn more about Philip VanDusen:WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingLINKEDINhttps://www.linkedin.com/in/philipvandusen/YOUTUBEhttps://www.youtube.com/c/philipvandusenThank you to our sponsor:The Smashing the Plateau CommunityGain immediate access to exclusive, streamlined strategy advice from our podcast experts by subscribing now – your journey to success is just one click away!

Networking Strategies for Designers and EntrepreneursEpisode 152In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of a strong online presence and gives actionable tips for optimizing platforms like LinkedIn, Behance, and Dribbble. He also introduces niche platforms, the power of masterminds, and personalized outreach through video messages. Whether you're an in-house creative or an entrepreneur, Philip provides practical strategies to build meaningful connections and grow your network in today's digital-first world. Tune in to discover how to make networking a creative and rewarding experience.Mentioned: BONFIRE Mastermind Communityhttps://philipvandusen.com/bonfire#Networking #Entrepreneurship #Graphicdesign _________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Best Content Marketing Strategy for 2025Episode 151A great content marketing strategy includes more than just producing and posting as much as possible. That's why I'm breaking down the most impactful shifts in content marketing for 2025 and beyond. This episode dives into the strategies that are working right now—based on trends in audience behavior and the changing tools of the trade. Whether you're building a brand, growing a business, or amplifying your career, these insights will help you thrive in the new era of content marketing.I cover actionable tactics and essential mindset shifts, including moving from volume to value, creating community-focused content, and leveraging data-driven personalization. You'll also learn how to entirely transform your approach to content marketing, craft impactful campaigns, and foster genuine connections with your audience that lead to sales.#contentmarketing #digitalstrategy #contentcreation_________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

The Power of Brand Alignment with Brandon Coleman, Jr.In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience. Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Alignment.' He emphasizes the importance of brand alignment, sharing actionable insights and real-life examples to help entrepreneurs and businesses amplify their potential. Brandon also delves into maintaining authenticity amidst advancements in AI and technology, the essential role of leadership in brand alignment, and how caring deeply for a client's brand can lead to successful brand strategies.'Brand On!: The Power of Brand Alignment' by Brandon Coleman, Jr.Available on Amazon: https://amzn.to/40mnWBNBrandon's website: https://www.brandoncolemanjr.com/#brandstrategy #branding #marketing__________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented. Philip emphasizes the importance of visibility, leadership skills, reliability, strategic thinking, and solving problems. He also highlights a crucial 'power-up' bonus step – finding a mentor to navigate the transition smoothly. Offering practical and actionable advice, this episode is a must-listen for any designer aspiring to move up the career ladder.00:19 The Journey from Designer to Creative Director01:08 Step 1: Getting Exposure to Upper Management03:03 Step 2: Learn to Manage and Mentor Others05:12 Step 3: Master Project Planning and Delivery06:46 Step 4: Master Client Management and Presentations08:57 Step 5: Be Solutions Oriented and Take Ownership10:19 Bonus Step: Get a Mentor13:30 Recap and Final Thoughts14:27 Support and Stay Connected#creativedirector #personalbranding #careeradvice #graphicdesign #careercoaching__________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Experience Transformative Growth with Joseph BojangIn this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach. The discussion explores the difference between problems and dilemmas, the significance of archetypes in personal development, and the importance of mindfulness practices. They delve into overcoming business overwhelm, the power of journaling, and the role of a coach in achieving self-discovery and authentic goal setting.Joseph emphasizes the transformative power of understanding and navigating one's dilemmas to achieve lasting fulfillment.Joseph Bojang on LinkedInhttps://www.linkedin.com/in/joseph-bojang/TOPICS• Joseph's Career Transition• Understanding Problems and Dilemmas• Creating Safety for Growth• The Role of Archetypes in Personal Development• Trends in Coaching and Personal Growth• The Importance of Coaching and Journaling• Conclusion and Contact Information#personaldevelopment #coaching #josephbojang #careercoaching__________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.#googleanalytics #marketing #analytics #roi #brandingConnect with Amanda:https://www.linkedin.com/in/amandawebbsocial/https://spiderworking.comFreebie Download:https://spiderworking.com/bonfire/TOPICS• Amanda's Journey into Digital Marketing• The ROI Escalator Process• Understanding and Leveraging Analytics• Creating Effective Content Strategies• The Importance of UTM Tracking• Utilizing AI in Analytics• Common Mistakes in Analytics• The Importance of Measuring Marketing Activities• The Debate on Website Organization and Navigation• Using Data to Drive Business Changes• Tools Beyond Google Analytics for Measuring Marketing Success• The Power of Video in Marketing• Setting Up and Customizing Analytics Reports• Resources and Final Thoughts__________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.Ash Chow's website:https://www.ashchow.comAsh Chow on LinkedIn:https://www.linkedin.com/in/ashley-chow/FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.https://ashchow.com/salespageguide#copywriting #marketing #branding #businessdevelopment #salespageTOPICS:Meet Ash Chow: From Law School to CopywritingDiscovering the Power of CopywritingMastering Sales Copy: Techniques and StrategiesUnderstanding Client Needs: Research and Active ListeningCrafting Effective Sales PagesThe Role of Testimonials and Pricing in Sales PagesLeveraging AI in CopywritingPre-Launch Strategies for Course CreatorsThe Power Framework: Preparing Your Audience for LaunchFinal Thoughts and Free Resources_____________________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

7 Ways to Future-Proof Your CareerEpisode sponsored by: Wix Studiohttps://wixstudio.comIn this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets. Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape. This episode includes motivation, inspiration and practical advice on problem-solving, building research skills, embracing lifelong learning, creating an 'island empire,' nurturing additional skill sets, and being prepared to pivot when necessary to ensure long-term career success.7 Ways to Future-Proof Your CareerDon't Focus on YourselfBuild Research SkillsEmbrace Constant LearningBuild an Island EmpireOwn Your AudienceDevelop Your 'Plus One'Learn to Pivot__________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

This episode of the Real Personal Branding Podcast features insights from one of Lauren's mastermind groups and some of her closest friends. They share how they approach the transition from one year to the next. Lauren leads a discussion on closing out the year with intention, letting go of what no longer serves you, and setting meaningful goals for the new year. The guests include Valerie Morris, Alex Curtis, Joseph Bojang, Andy Storch, Pete Everitt, and Philip VanDusen. These guests share their personal and professional year-end rituals, from building something tangible during the holiday break to revisiting quarterly goals every month. They also reflect on the best and worst business advice they've received, underscoring the importance of aligning strategies with your unique strengths and client needs. Throughout the conversation, themes of permission, flexibility, and the power of giving freely emerge. Learn how to approach the new year with clarity, shedding the crud that's been holding you back to make space for what you most want to invite in. Don't miss this refreshing perspective on goal-setting and a roadmap for closing out the year with intention from veteran entrepreneurs and thought leaders. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative  

Episode sponsored by: Wix Studiohttps://wixstudio.comIn this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move. They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead. David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience. The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.Topics•  Jaguar Rebrand Controversy•  Committees and Corporate Culture•  David's New Book: Rich Brand, Poor Brand•  Nike's Internal Memo and Its Impact•  Recognizing and Fixing Broken Cultures•  Final Thoughts and TakeawaysDavid Brier's newest book'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'https://amzn.to/4glxcwnDavid Brier on LinkedInhttps://www.linkedin.com/in/davidbrier/David Brier on YouTubehttps://www.youtube.com/@RisingabovethenoiseDDB Internationalhttps://www.risingabovethenoise.com__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Loren Greiff: Navigating the Job Market TodayEpisode Sponsored by: Wix Studiohttps://wixstudio.comOn this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth. In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market.Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one's network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers.Topics:• Introduction to the Podcast and Guest• Addressing Ageism in Executive Job Searches• The Power of Storytelling in Career Building• Networking Strategies for Career Advancement• Building a Personal Brand and Content Creation• Lauren's Personal Journey and Career Advice• Current Trends and Final ThoughtsLoren's Website:https://www.portfoliorocket.com/Loren on LinkedIn:https://www.linkedin.com/in/lorengreiff/Loren's podcast:Career Blast in a Halfhttps://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

How to Find Freelance ClientsPodcast sponsor:Wix Studio https://wixstudio.comThis episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits.#businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel• Introduction to Freelance Clients• Promotion vs. Attraction: The Two Ways to Get Clients• Leveraging Your Network: The Low-Hanging Fruit• The Power of Personalized Communication• Using Video to Stand Out• Old School Advertising Techniques• Effective Use of Listing Sites• Teaching and Training as a Business Development Tool• Building Your Brand Ecosystem• Content Marketing and Its Importance• The Secret Weapon: Jumping Directly to Decision and Action• Conclusion and Final Thoughts__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Email List Building: Strategies and TipsPodcast sponsor:Wix Studio https://wixstudio.comIn this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure. Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities. This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity.#emailmarketing #emaillist #email #branding #marketing• Introduction to Email Marketing• Why Building an Email List is Crucial• Starting Your Email List from Scratch• Using Content to Attract Subscribers• Creating Effective Lead Magnets• Promoting Your Lead Magnets• Leveraging Partnerships and Appearances• Conclusion and Final Tips___________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Top 10 Branding Trends for Small Businesses in 2024Podcast sponsor:Wix Studio https://wixstudio.comIn this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs. Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire.#smallbusiness #branding #marketing #trends___________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Episode Sponsored by: Wix Studio: https://wixstudio.comIn this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning. He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence.#creativecareers #graphicdesign #personalbranding #careeradvice00:00 Introduction and Context01:26 You Are Number One02:13 HR is Not Your Friend04:11 Career Insurance: Personal Brand06:00 Ageism in Creative Industries08:39 Networking: Who You Know Matters10:58 Zen Beginner's Mind: Constant Learning13:20 Skill Sets: T-Shaped vs. V-Shaped14:48 Show Your Work: Navigating Non-Compete Agreements18:28 Conclusion and Bonfire Community________________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health. Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry.#branddesign #creativecareers #creativity #graphicdesignEpisode Sponsored by: WIX STUDIO: https://wixstudio.comROBERT SMITH Book: "Stop Looking for Zebras": https://a.co/d/54KQRlPThinkSmith Website: https://www.think-smith.com/00:00 The Best Investment for Longevity in the Industry00:25 Introduction to the Brand Design Masters Podcast00:42 Meet Robert Smith: Branding Expert and Author01:50 The Journey of Writing 'Stop Looking for Zebras'03:49 Teaching Design: Beyond Technical Skills08:33 Addressing Self-Confidence in Creative Careers12:47 The Impact of AI and Automation on Design17:58 Strategies for Creative Professionals to Stand Out21:21 Marty Neumeier's Packaging Success22:32 The Reality Behind Rockstar Designers23:55 Investing in Yourself Post-COVID26:35 The Power of Mastermind Groups27:41 The Importance of Networking35:45 Recognizing Career Transformations37:06 Career Goals and Bear Traps40:28 Conclusion and Final Thoughts________________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highlighted in outlets such as Wired, Business Insider, and Inside Edition. Maureen first caught my attention with a viral LinkedIn post reacting to the ageist language she discovered in Indeed's Career Guide, a moment that ignited a broader conversation about the challenges facing seasoned professionals in today's workforce.During this insightful conversation, Maureen shares her personal journey, the origins of her podcast, and the inspiration behind her mission to fight ageism in the tech industry. We explore the parallels and differences in how age discrimination manifests in various industry sectors, and Maureen offers actionable advice for shifting societal mindsets, improving hiring practices, holding companies accountable for their actions and embracing the value of intergenerational teams. This episode is packed with valuable insights for anyone navigating a career in their 40s and beyond, and those looking to create more inclusive work environments.Episode Sponsored by: WIX STUDIO: https://wixstudio.comMaureen Clough Podcast "It Gets Late Early":https://www.itgetslateearly.com/podcastMaureen Clough on LinkedIn:https://www.linkedin.com/in/maureenwclough/#ageism #tech #personalbranding #careeradvice #careerdevelopment ____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Career Pivot Strategies for Creative ProsIf you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals. Learn how to navigate shifts in your career, diversify your income with freelancing or consulting, and pursue more fulfilling work by leveraging your years of experience. I discuss key topics like up-skilling in digital marketing and AI, building a personal brand for your new direction, and overcoming the fear of change. Whether you're ready to make a bold career move or simply want to explore new opportunities, this episode will equip you with the tools to succeed. Plus, discover how my BONFIRE mastermind community can offer the critical support and guidance you need during a career transformation.Episode Sponsored by: WIX STUDIO: https://wixstudio.comMentioned:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire#careeradvice #careerdevelopment #careercoaching #personalbranding #graphicdesign #graphicdesigner ____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfireIn this episode, I explore how to build confidence as a creative professional and why it's crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare you. I'll share insights on how resilience, not perfection, is the true foundation of confidence, and why small, consistent risks can significantly boost your confidence over time.I also discuss practical ways to expand your comfort zone, like incorporating new experiences and surrounding yourself with a supportive community. You'll learn how engaging in activities outside of your professional life and participating in a mastermind group, like BONFIRE, can rapidly accelerate your journey to confidence. If you're looking to overcome self-doubt and achieve greater success, this episode provides the tools and mindset shifts you need to start building real confidence today.#confidence #mindset #personaldevelopment #professionaldevelopment____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Mentioned: Wix Studio: https://wixstudio.comBONFIRE Mastermind Community https://philipvandusen.com/bonfireWhat are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences? Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape.In this episode, you'll learn how YouTube has emerged as the top platform for brand engagement, and why lower video production value content is winning over audiences craving authenticity. I also discuss the staggering growth of the creator economy, where 1 in 5 people now consider themselves creators, and how this shift is reshaping consumer behavior. You'll also hear about the rise of social commerce, where consumers are increasingly shopping directly through social platforms.These actionable strategies will help you thrive in this dynamic marketing environment and ensure your brand remains relevant and impactful in the years to come.#socialmediamarketing #graphicdesign #marketing____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfireLet's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how to overcome common industry challenges like finding more clients and burnout.You'll also discover how creatively fulfilled web designers tend to be more productive and financially successful, and why collaboration with other creatives is key. I also break down income levels among designers, give you insights into productivity patterns, and explore the growing influence of AI in web design and how it enhances productivity and creativity.Whether you're just starting out as a wed designer, or looking to take your web design business to the next level, these trends can serve as a roadmap to building a fulfilling and profitable career.#webdesign #graphicdesign #creativecareers____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections.You'll learn how to leverage social media platforms, attend industry events, and join professional groups to expand your reach and make lasting connections. Discover the importance of providing value first, consistently following up with contacts, and investing in personal branding to attract new opportunities.I'll also share insights on hosting your own events, collaborating with other businesses, and using networking apps and tools to streamline your efforts. These tips are designed to help you build a strong, supportive network that drives real growth and success for your business.Don't miss out on these actionable strategies to enhance your network and boost your business.#smallbusiness #networking #marketing____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline services, and drive growth.Learn about the rise of AI and its benefits, like automating repetitive tasks and personalizing content. I'll also share insights on how AI can improve your branding and design efforts by generating ideas, optimizing workflows, and providing data-driven decisions.Explore real-world applications of AI in creative agencies, such as automated design tools, AI-driven analytics, and AI-powered chatbots. See how these tools can enhance your design process, improve user engagement, and offer deeper insights into your marketing strategies.We'll also discuss leveraging AI for marketing, from content creation to personalized campaigns, boosting your efforts and increasing ROI. Embrace the power of AI and elevate your agency to new heights.#AI #marketing #smallbusiness #designagency____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Every agency needs more clients! Running a successful branding, design, or creative agency isn't easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I'll share the #1 POWER TIP for client acquisition that you might not be using yet!We'll cover essential strategies: understanding your target audience, building a strong online presence, networking, and leveraging content marketing. You'll also discover how to utilize a CRM to optimize your sales processes, from tracking new prospects to closing deals.You'll learn the importance of market research to tailor your messaging, how to maximize online and offline networking, and the power of content marketing in establishing authority and trust. Plus, find out how email marketing and social proof can convert leads into clients.#designagency #marketing #graphicdesign____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ ____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Welcome to episode 85 of The Orgasmic Lifestyle Podcast with Venus O'Hara. In this Buck Moon episode, we discuss personal brand. We speak with Philip Van Dusen, a personal brand expert. I also review the book ‘Calling in the One,' by Katherine Woodward Thomas The episode ends with a guided meditation with affirmations for your personal brand.

7 Secrets to Branding Your Small Business - Philip VanDusenBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireIn this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this episode, I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish. Or, if you're a business that's working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resources that continues to work for the personal brand and has a significant impact on visibility and influence. In this episode, branding expert Philip VanDusen shares his journey to building a personal brand through content creation. He gives fantastic insights and ideas on how videos can attract clients directly from the platform and help build credibility and expertise. Philip emphasizes the importance of personal style branding and consistency in building a recognizable image. He also discusses the power of video content and the value of guest appearances on other podcasts. In addition, Philip shares his insights on content marketing, the importance of feedback and the concept of being of service to the community. As always, the show ends with passing the baton... Philip passes the virtual baton to next week's insightful guest, Mariana Franco. What you'll learn from Philip VanDusen 00:00 Philip VanDusen and Jason Barnard 00:58 What is Philip VanDusen's Personal Branding? 02:02 What is Personal Style Branding? 02:27 Why is Color an Essential Element of Personal Branding? 06:07 Why is it Not Advisable to Make Drastic Changes to Visual Branding? 06:48 The Evolution of the Coca-Cola and Pepsi Logos Over the Last Century? 07:19 What are CPG Brands? 07:26 How Has the Google Logo Evolved Over Time? 07:38 How Can Hindsight Influence Our Perception of Past Visual Branding Styles and Decisions? 08:17 Philip VanDusen's Brand SERP 09:24 How Difficult is it to Get Google to Understand Capitalization in the Middle of a Brand Name? 09:54 Why Does Google Misrepresent Your Brand? 10:47 What Do Semantic Triples Mean? 11:40 Jason Barnard's Knowledge Panel Cards 12:29 Philip VanDusen's Journey to Brand Consultancy 16:15 How Important is Consistency in Content Creation? 16:28 Content Creation Strategy 18:06 Four Key Elements to Building a Personal Brand 18:19 First Element: Brand Strategy 19:00 Second Element: Building Your Real Estate, Where You Show Up 19:33 Third Element: Creating Content 19:16 Fourth Element: Engagement 21:03 What are the Benefits of Reading and Responding to Comments on YouTube? 21:53 What Does Community Building in Social Media Mean? 24:03 How to Build a Close Community Around Your Personal Brand 24:50 What is Subliminal Reciprocity? 25:34 How Long Does it Take to See Results from Content Marketing? 25:36 Content Marketing is Attraction Marketing 26:42 What is the Difference Between Content Marketing and Advertising or Promotion? 27:28 What Types of Content are Most Helpful for a Brand SERP? 32:15 Passing the Baton: Philip VanDusen to Mariana Franco This episode was recorded live on video October 3rd 2023

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resources that continues to work for the personal brand and has a significant impact on visibility and influence. In this episode, branding expert Philip VanDusen shares his journey to building a personal brand through content creation. He gives fantastic insights and ideas on how videos can attract clients directly from the platform and help build credibility and expertise. Philip emphasizes the importance of personal style branding and consistency in building a recognizable image. He also discusses the power of video content and the value of guest appearances on other podcasts. In addition, Philip shares his insights on content marketing, the importance of feedback and the concept of being of service to the community. As always, the show ends with passing the baton... Philip passes the virtual baton to next week's insightful guest, Mariana Franco. What you'll learn from Philip VanDusen 00:00 Philip VanDusen and Jason Barnard 00:58 What is Philip VanDusen's Personal Branding? 02:02 What is Personal Style Branding? 02:27 Why is Color an Essential Element of Personal Branding? 06:07 Why is it Not Advisable to Make Drastic Changes to Visual Branding? 06:48 The Evolution of the Coca-Cola and Pepsi Logos Over the Last Century? 07:19 What are CPG Brands? 07:26 How Has the Google Logo Evolved Over Time? 07:38 How Can Hindsight Influence Our Perception of Past Visual Branding Styles and Decisions? 08:17 Philip VanDusen's Brand SERP 09:24 How Difficult is it to Get Google to Understand Capitalization in the Middle of a Brand Name? 09:54 Why Does Google Misrepresent Your Brand? 10:47 What Do Semantic Triples Mean? 11:40 Jason Barnard's Knowledge Panel Cards 12:29 Philip VanDusen's Journey to Brand Consultancy 16:15 How Important is Consistency in Content Creation? 16:28 Content Creation Strategy 18:06 Four Key Elements to Building a Personal Brand 18:19 First Element: Brand Strategy 19:00 Second Element: Building Your Real Estate, Where You Show Up 19:33 Third Element: Creating Content 19:16 Fourth Element: Engagement 21:03 What are the Benefits of Reading and Responding to Comments on YouTube? 21:53 What Does Community Building in Social Media Mean? 24:03 How to Build a Close Community Around Your Personal Brand 24:50 What is Subliminal Reciprocity? 25:34 How Long Does it Take to See Results from Content Marketing? 25:36 Content Marketing is Attraction Marketing 26:42 What is the Difference Between Content Marketing and Advertising or Promotion? 27:28 What Types of Content are Most Helpful for a Brand SERP? 32:15 Passing the Baton: Philip VanDusen to Mariana Franco This episode was recorded live on video October 3rd 2023

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhy is your website not performing the way it should? It's because you haven't defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.TopicsWhat is a website customer journey?The biggest mistake people make on websitesThe focus should be on them not you, be customer-centricWhat do you know about the customer target?What do you want them to do on your site? What actions to take?How to start the re-design of your website copy10 Steps of a Customer Journey: Lead visitors through this thought processState their problemShow you “identify” and understand their problemState the solution to their problemIntroduction to service/products: “what”How does your service/products solve problem? “how”How are your service/products different?How are your service/products better?What do they get as a result/benefit? “why”Address barriers to purchaseThen tell them were to go - what to doThanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

Personal branding seems daunting. But it’s crucial. And here’s why. Meet Emily, a solo entrepreneur. Initially lost in the crowd. Focuses on personal branding. Suddenly, she’s a standout success. Her secret? Personal branding. According to Forbes, personal branding increases business success by 78%. It’s not just a buzzword. It’s a career game-changer. And Philip VanDusen…

Nitin Manchanda talks with Jason Barnard about cracking the code: secrets to enterprise SEO success. Nitin Manchanda started his professional journey in 2012 as a software engineer. Some successful SEO experiments made him delve deeper into it and he fell in love with this crazy topic. Since then, he has been trying to connect the dots between UX and SEO by constantly experimenting with different products. Scalability, automation, technical SEO, international SEO, crawl budget optimization, website speed etc. are some of the keywords” that bring a smile on Nitin's face, you can also add cricket and travel to the list. Nitin has helped brands like trivago and Flipkart increase their organic visibility. He currently works as the Global Head of SEO at Omio, a Berlin-based travel company. He has consulted brands from all over the world to improve the UX and organic visibility of their brands. He is also working on his own blog to bridge the gap between developers, product managers, marketing and management when it comes to SEO issues, which seems to be the biggest pain point in Enterprise SEO. Enterprise SEO involves tackling massive scale and complexity, with problems compounded by the sheer volume of content and technical difficulties. Aside from the typical SEO issues, governance, delays in decision making and resource allocation present significant hurdles. Balancing the need for thorough impact analysis with the efficient use of resources is definitely critical. In this episode, Nitin Manchanda talks about the secret sauce for enterprise SEO success. Nitin emphasizes the importance of focusing on incredibly meaningful traffic, creating a frictionless user experience and prioritizing branded search. Nitin provides valuable insight into issues of scalability, personal branding and the impact of content creation. He also gives advice on navigating enterprise SEO conversations for businesses and groovy tips for testing and experimentation. As always, the show ends with passing the baton… Nitin passes the virtual baton to next week's super awesome guest, Philip VanDusen. What you'll learn from Nitin Manchanda 00:00 Nitin Manchanda and Jason Barnard 01:13 Botpresso's Search Generative AI Result 02:16 Nitin Manchanda's Brand SERP 02:29 Kalicube Support Group 02:45 Who is Nitin Manchanda?: Google AI Vs Bing AI Result 04:24 How Does Enterprise SEO Differ from Standard SEO Practices? 05:06 How to Differentiate the Concept of Enterprise SEO Based on the Size of the Website and Not the Company 05:31 How Does the Number of Pages on a Website Affect the Challenges and Solutions in Enterprise SEO? 06:01 How Many Landing Pages Qualify a Website for Enterprise SEO? 07:07 How Important is Personal Branding in Attracting Clients for SEO Consulting? 11:04 What Core Challenges Arise When Acquiring Clients with Massive Websites? 13:12 How Has the SEO Industry Evolved Towards a More Marketing-Oriented Mindset? 13:34 How Does the Concept of Unique Value Propositions Intersect with SEO Strategies? 13:50 How Do You Prioritize User Experience to Retain Visitors, Not Just Drive Traffic to the Site? 14:48 How Can You Convince Clients to Reduce Their Page Count, Especially When the Common Belief “More is Better”? 16:31 Nitin Manchanda's Recommendations for Enterprise SEO Tools 17:54 How Versatile are the Segmentation Options in Tools Like Oncrawl? 18:07 What Different Data Sources can be Used for Segmentation? 18:57 How to Create Automated, Scalable Solutions for Handling Issues with New Pages without Manual Intervention 20:05 How to Manage Content at Scale, Especially if the Number of Landing Pages is to Increase Significantly 22:48 How Can You Manage Large-Scale Content Translation? 24:53 Which Tools Track the Performance of Content in Multiple Languages? 26:25 How Do Decision-Making and Governance Influence the Timing and Resource Utilization of Enterprise SEO Proje...

Nitin Manchanda talks with Jason Barnard about cracking the code: secrets to enterprise SEO success. Nitin Manchanda started his professional journey in 2012 as a software engineer. Some successful SEO experiments made him delve deeper into it and he fell in love with this crazy topic. Since then, he has been trying to connect the dots between UX and SEO by constantly experimenting with different products. Scalability, automation, technical SEO, international SEO, crawl budget optimization, website speed etc. are some of the keywords” that bring a smile on Nitin's face, you can also add cricket and travel to the list. Nitin has helped brands like trivago and Flipkart increase their organic visibility. He currently works as the Global Head of SEO at Omio, a Berlin-based travel company. He has consulted brands from all over the world to improve the UX and organic visibility of their brands. He is also working on his own blog to bridge the gap between developers, product managers, marketing and management when it comes to SEO issues, which seems to be the biggest pain point in Enterprise SEO. Enterprise SEO involves tackling massive scale and complexity, with problems compounded by the sheer volume of content and technical difficulties. Aside from the typical SEO issues, governance, delays in decision making and resource allocation present significant hurdles. Balancing the need for thorough impact analysis with the efficient use of resources is definitely critical. In this episode, Nitin Manchanda talks about the secret sauce for enterprise SEO success. Nitin emphasizes the importance of focusing on incredibly meaningful traffic, creating a frictionless user experience and prioritizing branded search. Nitin provides valuable insight into issues of scalability, personal branding and the impact of content creation. He also gives advice on navigating enterprise SEO conversations for businesses and groovy tips for testing and experimentation. As always, the show ends with passing the baton… Nitin passes the virtual baton to next week's super awesome guest, Philip VanDusen. What you'll learn from Nitin Manchanda 00:00 Nitin Manchanda and Jason Barnard 01:13 Botpresso's Search Generative AI Result 02:16 Nitin Manchanda's Brand SERP 02:29 Kalicube Support Group 02:45 Who is Nitin Manchanda?: Google AI Vs Bing AI Result 04:24 How Does Enterprise SEO Differ from Standard SEO Practices? 05:06 How to Differentiate the Concept of Enterprise SEO Based on the Size of the Website and Not the Company 05:31 How Does the Number of Pages on a Website Affect the Challenges and Solutions in Enterprise SEO? 06:01 How Many Landing Pages Qualify a Website for Enterprise SEO? 07:07 How Important is Personal Branding in Attracting Clients for SEO Consulting? 11:04 What Core Challenges Arise When Acquiring Clients with Massive Websites? 13:12 How Has the SEO Industry Evolved Towards a More Marketing-Oriented Mindset? 13:34 How Does the Concept of Unique Value Propositions Intersect with SEO Strategies? 13:50 How Do You Prioritize User Experience to Retain Visitors, Not Just Drive Traffic to the Site? 14:48 How Can You Convince Clients to Reduce Their Page Count, Especially When the Common Belief “More is Better”? 16:31 Nitin Manchanda's Recommendations for Enterprise SEO Tools 17:54 How Versatile are the Segmentation Options in Tools Like Oncrawl? 18:07 What Different Data Sources can be Used for Segmentation? 18:57 How to Create Automated, Scalable Solutions for Handling Issues with New Pages without Manual Intervention 20:05 How to Manage Content at Scale, Especially if the Number of Landing Pages is to Increase Significantly 22:48 How Can You Manage Large-Scale Content Translation? 24:53 Which Tools Track the Performance of Content in Multiple Languages? 26:25 How Do Decision-Making and Governance Influence the Timing and Resource Utilization of Enterprise SEO Proje...

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireIn this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It's an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry. Just us for a thought-provoking solo episode from Philip where he shares methods for maintaining a balanced, inspired mental state amidst the demands of creative projects and client expectations. Plus, he shares actionable tips on managing stress, enhancing concentration, and fostering a productive creative process. Prepare to unlock new levels of mental clarity and focus!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireJoin me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career. Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you covered. Take advantage of this opportunity to propel your freelance game to unprecedented heights. Get an exclusive peek inside my BONFIRE mastermind community for creative professionals. Tune in and turbocharge your freelancing journey!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAre you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I'll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape. From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career. Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I'll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation, and Business Growth.Why are these crucial? Confidence fuels your motivation; motivation drives your growth. But how can you genuinely harness these qualities? I'll explore actionable steps, personal anecdotes, and even success stories to guide you through mastering this mindset trinity.We focus on content that empowers graphic designers and creative professionals to level up their skills in branding, marketing, networking, and more. If you're serious about fast-tracking your freelance business, stay tuned till the end, when I'll be sharing how you can master your mindset through the power of membership in our exclusive mastermind community. Take advantage of this podcast; it's time to set your freelance business ablaze with the right mindset!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Launching this Month:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAge discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an astounding rate.If you are a designer or creative pro of any kind, it's not a question of IF this will happen to you, but WHEN.Why is this happening? How will it affect your career? What can you do about it? In this live stream, we'll dive into all that and more. Special Bonus: I'll share the one hack that can help you survive and have a long and profitable career.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through developing a meaningful network of strategic partners - broadening and strengthening your sales funnel. In this podcast, we'll discuss 7 reasons to join a mastermind community, the critical powers of the mastermind experience, and how they can literally transform your business and change your life.Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I'll discuss each in detail. If you want to develop a personal or company brand, you need to establish a visible presence and, over time, build a following through authorship and thought leadership, creating a presence in a specific niche that can't be ignored. Becoming recognized as an expert takes commitment, consistency, and providing your audience with real value that creates transformations in their business - and we'll dive into all of it!Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!Mentioned in this episode:BONFIRE: THE MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfire____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHING:https://philipvandusen.com/oneononeBRAND CONSULTING:https://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast :https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can't stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning the choice you need to make. Not making decisions promptly can have negative consequences. So listen to this podcast to learn techniques to conquer the over-thinking that causes “analysis paralysis” and other essential mindset hacks for any creative professional or entrepreneur.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

You won't want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I'm going to tell you exactly how you can implement them - actual tactical actions to take and specific tools to use to get it done this year so you can drive those revenue numbers up. Creative professionals are ideally situated to be winning in the current marketplace, so if you're not seeing the results you want from your efforts so far this year, you have to join me! As a special bonus, I will be sharing the single most effective action you can take to put all these strategies to work for you fast.Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs,https://www.tubebuddy.com/philipvandusen .

In this episode of The Personal Brand Business Show, Bob sits down with Philip Vandusen, who built his business and agency on content marketing. Here are the key takeaways from their engaging conversation:1️⃣ Embrace the freedom of starting content creation: When you begin your personal brand journey, remember that you are initially speaking to an empty room. Don't let the fear of judgment hold you back. Start creating and watch your audience grow over time!2️⃣ Visual branding is key: Incorporate elements such as logo, color palette, and imagery consistently across your platforms. This will help establish a recognizable and memorable personal brand that resonates with your audience.3️⃣ Be consistent and relentless in producing content: Building a successful personal brand requires repetition, dedication, and volume. Don't be discouraged if your first few pieces of content don't get much attention. Keep pushing forward, as each new piece adds value and brings you closer to your goals.Listen to the full episode to gain valuable insights on content marketing, personal branding, and entrepreneurship. And don't forget to download the free Personal Brand Wheel tool at philipvandousen.com/PBW

Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to help you align your authentic creativity with your personality type, career, and business goals. We'll explore common challenges in maintaining authenticity, learn strategies to cultivate your personal style - and discuss what it can mean for your business. Plus, you'll get a sneak peek into our soon-to-be-launched mastermind community - which will provide precisely the kind of ongoing mentorship and support you'll need to become your best self - creatively and professionally. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!____________________________________WEBSITE:https://www.philipvandusen.com  THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse  THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/ BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101BONFIRE: MASTERMIND COMMUNITYhttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeYOUTUBE:https://www.youtube.com/c/philipvandusen LINKEDIN:https://www.linkedin.com/in/philipvandusen/THREADS:https://www.threads.net/@philipvandusen FACEBOOK:https://www.facebook.com/philip.vandusenINSTAGRAM:https://www.instagram.com/philipvandusen/TWITTER:https://twitter.com/philipvandusen  ____________________________________AFFILIATE PARTNERS:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip  GO HIGHLEVEL:https://www.gohighlevel.com/?fp_ref=verhaal-llc34Tubebuddyhttps://www.tubebuddy.com/philipvandusen  ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Learn all things personal branding design as we chat with a former creative director turned YouTuber, with over 270,000 subscribers on his channel which teaches graphic design, brand strategy, and personal branding. Our guest is Philip VanDusen, a creative entrepreneur and principal of his agency and global brand consultancy, Verhaal Brand Design (https://www.philipvandusen.com). Philip is the host of the Brand Design Masters podcast and a recognized industry thought leader who shares his experience in marketing, design, and entrepreneurship. Philip has over 25 years of experience in brand strategy, graphic design, and creative leadership for some of the world's most successful global retailers and strategic branding agencies. For example, he was VP Head of Design for Global Snacks at PepsiCo, where he was responsible for the growth of multi-billion dollar brands across the global Frito-Lay portfolio. Get Philip's personal branding clarity assessment at: https://www.philipvandusen.com/pbw This is the Brands On Brands Podcast with Brandon Birkmeyer GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit