Podcasts about postbeyond

The one about Monroe's Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84    00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:03:27 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:13:13 Content Spotlights   ROGER: Monroe's Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs (https://youtu.be/c-zjM835hSs)    PASCAL:  A Look at the Most In-Demand Skills for Social Media Managers (according to PostBeyond) by Andrew Huntchinson from Social Media Today: https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/ (https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/)    00:28:34 Marketing Tech and Apps      ROGER: It's all a new competitor for Canva and a dilemma – Adobe Express: https://express.adobe.com/ (https://express.adobe.com/)    PASCAL: It's all about a new approach to audio content creation:    Rumble Studio https://appsumo.com/products/rumble-studio (https://appsumo.com/products/rumble-studio) Share invitation links by email, social media, or a landing page and let participants submit audio responses on their own schedule!    WhatsApp Desktop Version https://web.whatsapp.com/ (https://web.whatsapp.com/) add your own live call-in to your audio recordings with guests who can use their mobile app version to talk to you.    00:40:56 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:46:29 Creator Shout Outs   ROGER: Business Insider YouTube Playlist – “Sneaky Ways” they get you to spend more money, playlist: https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy (https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy)  PASCAL: Sam Torres, Chief Digital Officer at Gray Dot Company in Atlanta, Georgia author of the article Transitioning to GA4: Is this the Right Analytics Move for Your Team? For Moz.com https://moz.com/blog/transitioning-to-ga4 (https://moz.com/blog/transitioning-to-ga4)    00:51:29 Film Marketing   Prey (2022)    Director: Dan Trachtenberg  Writer: Patrick Aison, Patrick Aison & Dan Trachtenberg, Jim Thomas & John Thomas  Music: Sarah Schachner  Stars: Amber Midthunder, Dakota Beavers, Dane DiLiegro    Is this the best predator film since the 1987 original? Back to basics – effectively warrior against warrior, or hunter and against hunted. We loved the historical setting and the authentic Comanche cultural references.     We look at the marketing campaign which might appear quite modest given the film was released straight to streaming.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.   Every week we'll bring you the following segments.   In the News.   Content Spotlight   Marketing Tech and Apps   This Week in History   Creator Shout Outs   Film Marketing  ...

Do you call yourself a freelance writer or content marketer? There's a fine line between the two, and the modern content marketing world is full of possibilities. In this episode, Alex talks to Brooklin Nash who has 8 years of content marketing experience. Outside of his full-time role as Manager of Community Content for Outreach, he's Head of Content at Sales Hacker. His clients include: Mixpanel, Intricately, MediaRadar, Metadata.io, and PostBeyond as a guest contributor, and he's written for G2, Drift, Business2Community and MarketingProfs. His full-time role at Outreach focuses on helping salespeople weave their content together and build organic channels to drive revenue. Considering Brooklin fell into content marketing by accident, he's finely attuned to what makes good content tick. He draws on his freelance writing roots and passion for learning to excel. In this episode, he shares why you should find a niche, seek out conversations, and experiment.   He lives in Guatemala and his guilty pleasure is young adult dystopian fiction.Check out Sales HackerCheck out OutreachFollow Brooklin Nash on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Shawna Stewart is the VP of People and Operations at PostBeyond, a tech startup in Toronto. Being in charge of the operations and people part of any company is a tall order. Shawna's favourite task is to create inclusive and positive policies. In light of Black Lives Matter especially, she believes it is important to take another look at policies and revamp those that have biases. Shawna discusses the misconceptions around what human resources is and which paths to pursue in your career if you're interested in heading up people or operations. Shawna also shares the questions to ask recruitment firms to find out if you align on values and to ensure you hire a diverse team. She says that continuing anti-racist initiatives in the workplace is a marathon, not a sprint, and we have to normalize talking about what is right.Support the show (https://www.floatorfounder.com/partners)

David Lloyd recorded this episode with Neil Wainright in mid-2019 but never had the opportunity to publish it... until now! David Lloyd takes over the Float or Founder podcast to discuss "the grind" it takes to run a tech startup and turn it into a solid company. David comes from an extensive background in the tech industry in Toronto and is currently the CEO of PostBeyond.Neil Wainright is the founder and CEO of UpHabit. UpHabit is an app that's a personal CRM for super connectors. Neil discusses growing UpHabit for the past 11 years and David takes us on a journey through his exits and past startup growth stories. Neil discusses what first inspired him to launch UpHabit by seeing a gap at a previous company he worked at. He talks honestly about how the pace of business impacts a young founder's mental health.Support the show (https://www.floatorfounder.com/partners)

David Lloyd recorded this episode with James Novak in mid-2019 but never had the opportunity to publish it... until now! David Lloyd takes over the Float or Founder podcast to discuss "the grind" it takes to run a tech startup and turn it into a solid company. David comes from an extensive background in the tech industry in Toronto and is currently the CEO of PostBeyond.James Novak is the CEO of Fiix. Fiix is in the asset maintenance industry within software... an industry not necessarily thought of often! James discusses growing Fiix, how he moved from consumer tech in RIM to this role, and how Fiix has grown to a big, global company.Support the show (https://www.floatorfounder.com/partners)

In this episode we talk to Daniel Ku, Director of Marketing at PostBeyond. If you like this episode, you'll probably also love... ...these links: Sales Success Stories Podcast Evangelist Progam Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

David Lloyd recorded this episode with Joel Lessem in mid-2019 but never had the opportunity to publish it... until now! David Lloyd takes over the Float or Founder podcast to discuss the "grind" it takes to run a tech startup and turn it into a solid company. David comes from an extensive background in the tech industry in Toronto and is currently the CEO of PostBeyond.Joel Lessem is the co-founder and CEO of Firmex. Firmex is rapidly becoming a standard for sharing large volumes of highly confidential and sensitive documents for corporate transactions, litigation, and compliance. Joel discusses growing Firmex but also the importance of disconnecting and some of his favourite ways to step back and take a break.Support the show (https://www.floatorfounder.com/partners)

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Today's episode covers all of these questions and is a summary for a recent webinar I did for the leading employee advocacy platform PostBeyond entitled "Employee Advocacy is out, Employee Influencer is in."Links mentioned in the show:Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines: http://www.isihome.ir/freearticle/ISIHome.ir-21028.pdfFTC calls out Sony -- and Deutsch L.A. -- for deceptive advertising: https://adage.com/article/news/ftc-sony-deutsch-la-deceived-consumers/296004The Age of Influence: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in or related to this one:165: Influencer Marketing During COVID-19: Still Worth the Investment?123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]115: How Cathay Pacific Built a Global Employee Advocacy Program107: Creating Employee Advocates with GaggleAMP94: Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing82: How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP69: The Definitive Guide to Employee AdvocacyReference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

The employee engagement problem remains largely unsolved. But fortunately there are people hard at work finding ways to overcome it. One of those people is Shawna Stewart. For Shawna, engagement starts with purpose. When you combine that with strong leadership and thoughtful feedback, engagement follows. If you’re stuck on how to engage your people, and are hungry for practical examples of what to do you in your organization, you’ll come away inspired and ready to act after this conversation. About our guest: Shawna is the Head of People and Operations at PostBeyond (postbeyond.com). Shawna is a people-focused leader who uses her passion, grit, and creativity to drive her team towards an employee experience that’s inclusive, supportive, and purposeful. Her secret sauce? A mix of strategy, innovation, empathy, a dash of wit, and a boatload of patience. You can find her on LinkedIn at linkedin.com/in/shawna-stewart-73230a127/ and PostBeyond on Twitter @PostBeyond.

PostBeyond by #smallrooms

Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as they talk all about employee advocacy. This episode is full of great reminders for any company thinking about establishing an employee advocacy program, reasons to start one, and tips to help convince your team or executives internally as to why it’s time to try it.

Social media has a powerful effect on company sales and recruiting efforts. But just having a corporate communications person post things on Facebook, LinkedIn, and Twitter doesn’t actually bring results. On social media, people pay attention to people, not to companies. Employees and partners collectively have an audience 10x larger than the company itself. ~ […] For additional content and links, visit http://www.engagingleader.com/podcast/gamechanger

Social media has a powerful effect on company sales and recruiting efforts. But just having a corporate communications person post things on Facebook, LinkedIn, and Twitter doesn’t actually bring results. On social media, people pay attention to people, not to companies. Employees and partners collectively have an audience 10x larger than the company itself. ~ […] For additional content and links, visit http://www.EngagingLeader.com

Social media activities in the guided holiday sector: a chat with Trafalgar Tours We covered a lot of ground while chatting to Head of Marketing at Trafalgar Katherine O'Neill. "Social is really at the heart of our communications now" says Katherine O'Neill from Trafalgar. Visit the Trafalgar Tours website and scroll to the bottom of their site and you will see a link to all of Trafalgar's social channels. [Tweet ""Social is really at the heart of our communications now" says Katherine O'Neill from @TrafalgarTalk"] We discuss how Trafalgar enables their staff on the ground as well and the global management team to engage with social and create and share amazing content. Katherine mentions a tool called PostBeyond for easy of content sharing. We discuss the specific Win a Trip to France Competition and how by really understanding their consumer market, this largely online and social competition was successful. Listen to the details including number of entries and leads from the 8 minute mark. We chat about hashtags and the use of the #TrafalgarInsider hashtag across a range of marketing activities. Not just confined to online marketing and not just confined to consumer either - Trafalgar have involved travel agents in hashtag activities. Listen in from the 10.30 mark as we go into details and even de-bunk some of your thoughts about hashtags and social media for the baby boomer market. Katherine also mentions a tool called Stackla which aggregates and curates content. From the 15 minute mark we discuss customer review sites "we know that peer and user reviews are key in the planning stage of people booking their holidays" says Katherine O'Neill from @TrafalgarTalk.  FeeFo is the review tool Trafalgar uses as Tripadvisor doesn't have a category for overnight tours. Katherine discusses how they bring reviews into the heart of what they do in some really interesting ways - worth a listen! Finally we discuss User Generated Content and how this is used across marketing activities. A huge thank you to Katherine and Trafalgar this podcast episode, it is packed with valuable insights from an experienced and active tourism marketer. Please feel free to post any questions or comments below. For more episodes you can check out Tourism Tweetup the Podcast on iTunes. The post Social media activities in the guided holiday sector: Ep #26 appeared first on Holly G.