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Send us a textIf you've ever felt overwhelmed by music PR, you're not alone! In this episode of Girls Twiddling Knobs, Isobel chats with Rachel White, music PR expert and founder of BRIC and House of DIY, to break down the real, actionable steps independent artists can take to promote their music effectively—without the stress.
Send us a textIn this episode, Kay Suthar welcomes PR expert Jenna Farmer, who shares her journey from teaching in China to becoming a sought-after PR consultant for business owners. Jenna's story highlights how a personal health diagnosis led her to blog writing, which ultimately pivoted her into PR. She provides actionable advice on pitching to journalists, understanding the PR process, and building visibility for your brand. Jenna also addresses the challenges of balancing PR work with her personal life and managing her chronic illness, offering listeners a wealth of insights into resilience, resourcefulness, and persistence.What to Expect in This Episode:(00:00) – Introduction to Jenna Farmer and her PR expertise.(06:30) – Jenna's journey: From teaching in China to PR through blogging.(12:50) – Balancing life with a chronic illness and career pivots.(20:15) – The role of persistence in PR success.(27:10) – Common PR mistakes and how to avoid them.(32:45) – Effective pitching: Tips to get noticed by journalists.(39:20) – Finding opportunities: Building momentum through small wins.(45:00) – Free PR resources and connecting with Jenna.About Jenna FarmerJenna Farmer is a PR consultant and former journalist with a unique background that blends teaching, blogging, and media expertise. After being diagnosed with Crohn's disease while teaching in China, Jenna began blogging about her experiences, which garnered significant media attention. This unexpected visibility led her to a full-time career in PR, where she now helps business owners build their brand presence in major publications. Jenna is also the host of the “PR in Your Pocket” podcast and runs a membership program to empower small business owners with DIY PR strategies.Connect with Jenna FarmerWebsite: https://prinyourpocket.com/Instagram: https://www.instagram.com/jennafarmerprFacebook Group: https://www.facebook.com/groups/mediagroupjennafarmerPodcast: https://open.spotify.com/show/prinyourpocketConnect with Kay SutharWebsite: https://makeyourmarkagency.com/Podcast: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar, the Host:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/This episode offers a wealth of knowledge for anyone interested in PR or looking to grow their business visibility. Tune in to learn actionable strategies and be inspired by Jenna's incredible journey!
Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn't love to be featured in the Wall Street Journal or Business Insider? You get positive press and a high-value link to your site for SEO. Sign us up. But hold on... it's not as easy as you might think. My guest for the 413th episode of The Copywriter Club Podcast is Gloria Chou, a self-made PR specialist. And in this interview she spells out how you can attract those high value press placements to help grow your business. Click the play button below, or scroll down for a full transcript. Stuff to check out: Gloria's website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: As you think about your copywriting or content writing business and all the things you need to do to get yourself out there and in front of your ideal clients… there are a lot of options. There's social media with its various options from TikTok and Instagram to LinkedIn and Twitter and more. You can create a YouTube channel or a podcast. You can show up at events or in groups in places like Facebook. You can start your own groups using tools like Telegram, Skool, Circle, and of course Facebook. You can ask your existing clients to introduce you to their network and build a business on referrals. I even know one writer who had his car wrapped with a vinyl cover that advertised his work and contact information. And honestly, those are just the most popular options—except maybe that car wrap. That might be a little more rare. One of the most effective ways to get yourself out there is to be featured in a major publication or possibly on TV using PR. That kind of exposure comes with instant credibility and potentially, a massive audience of potential clients. What would an article in The Wall Street Journal or Business Insider do for your clients attraction efforts? I'm guessing it wouldn't hurt. And if you're like a couple of copywriters I know, it could instantly double or triple your business almost overnight. Hi, I'm Rob Marsh, and on today's episode of The Copywriter Club Podcast, I interviewed former television producer and diplomat and current PR guru expert and unofficial hype woman for dozens of small businesses, Gloria Chou. Gloria's approach to getting PR is a bit different from other experts who talk about it and definitely worth learning about. What she shares in this interview could be just the thing you need to land the publicity you need to take the next step in your business. So stay tuned to hear what she had to share. Before we jump in with Gloria… You only have a couple of days until the next guest expert workshop happening in The Copywriter Underground. I've shared a lot of details about what The Underground includes on past episodes, so let me just say this. Unlike a lot of other memberships and groups, the underground is designed to make things easy. There aren't dozens of modules to watch or complicated hoops to jump through. Just the focused insights and ideas you need to grow your business from wherever you are today to that goal you want to reach. We make building a copywriting business do-able. So I mentioned the training coming this week. It's with Pinterest Marketing expert Heather Farris. She's going to show you how to use Pinterest to drive leads to your business. And how just one or two posts, can send new clients your way for years after you post on that platform. It's a workshop that could add a bunch of new clients and thousands of dollars in new revenue to your existing business. And you can do it in about 30 minutes a week. To get access to Heather's Pinterest secrets, you've got to be a member of The Copywriter Underground, which you can do at thecopywriterclub.com/tcu.
Douglas has been in media and PR for over two decades. He's the founder of Betakit Inc and has been running Betakit, Canada's TechCrunch, for nearly 10 years. He understands what startups need to do to leverage PR, and how PR can help startups hire, fundraise and sell. On this episode, we get tactical and go deep on exactly when it makes sense to use PR and how founders can get the most from it.Why you should listenWhy you should treat PR like a subset of inbound marketingPR is all about telling the right stories to the right audiencesHow to conduct media profiling to find the right journalists in the right channels so you can get other people to write about youKeywordsPR, media strategies, startups, business goals, target audiences, media storytelling, marketing initiatives, traction, leads, stories, funding announcements, product launches, media profiling, channels, audiences, founder, pitch, media, framing, storytelling, target audience, channels, journalists, PR, origin story, company values, thought leadership, customer stories, employee storiesTimestamps:(00:00:00) Intro(00:05:19) The 101 of Media PR(00:06:04) Three Questions(00:08:40) An Operational Lens for Media Engagement(00:12:16) Understanding the Target Audience(00:19:55) Inbound Marketing(00:25:20) A Super Important Caveat(00:29:08) Roam Auto as an Example(00:34:00) The Right Channel(00:36:40) Treating Media Pitching Like Investor Pitching(00:43:04) Be Professionally Interested(00:44:49) Putting a Human Face on Your CompanySend me a message to let me know what you think!
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you're going to LOVE today's Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche. That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property. We've LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more. So, we invited her onto the show to share her secrets! Listen to This Episode to Hear More About: -> How Amanda is reaching literally millions of people for FREE via mainstream media -> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press. -> The necessity of having a story to share once a month. -> How to know what stories journalists will find interesting (and which ones will get ignored). -> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them! -> How to be resilient and stay in for “the long game.” -> The side benefits of PR that aren't getting a flood of leads (these can actually sometimes be even more powerful). -> Why realising journalists don't have imagination can be a game changer when it comes to being SEEN by the media. -> How to avoid the “curse of knowledge” when pitching stories. -> How to be intentional about the media you want to be in (big tip - consume the media you want to be on). -> How to come up with powerful hooks and angles that will get journalists featuring you. -> The one most important thing to include in your FIRST media pitch to a journalist. -> 3 “universal” types of PR worthy stories you likely have in YOUR business right now. -> The site that publishes daily FREE Pr opportunities. -> The “cardinal sin” when building a relationship with a journalist (and how to avoid it). -> How to use your “PR mentions” after your appearance for long term benefit. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Amanda Farmer - Your Strata Property -> Cat Matson - Impactful Presenters -> Melinda Cohan - The Coaches Console
Founder of the COO Alliance & Invest In Your Leaders Course Author of Vivid Vision & The Second In Command Meet Cameron Herold, the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less. Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years. Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs. Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at CEO and COO leadership events worldwide.
Do you wonder how some businesses manage to snag media mentions in top-tier publications while others remain in the shadows? What's their secret to getting that coveted exposure without spending a fortune? Public relations can make or break your business, but how do you tackle it successfully, especially when you’re on a tight budget? In […] The post MBA2506 How To Get Free PR for Your Business appeared first on The $100 MBA.
In this episode, I sat down with Jessy Marsall, the incredible Founder of HQ Hive. After starting HQ HIVE from the bedroom floor of a share-house, within just a few short years she grew it to a 7-Figure agency that works some Australia's most successful ecommerce and retail brands!Jessy shares her secrets to turning vision into reality. She talks about the challenges she faced, the risks she took, and the incredible successes that followed. Jessy's story is a testament to the power of determination and creativity.Jessy also reveals the exact strategies that she uses to get her brands media exposure every single month and explains the exact steps every ecommerce brand should use to achieve the same for themselves. She lays out: Who to approach, where to find them, what you should say in your pitch and how to cultivate the relationships for long-term success. This strategy could be the difference between your brand thriving and fading away completely!In this episode:How Jessy started HQ HIVE - From literally unemployed with $0 in savings to a million-dollar powerhouse in the PR space!How To Get FREE PR Exposure For Your Brand: Which media outlets to approach, where to find them, what you should say in your pitch email and how to cultivate the relationships for long-term success!Overcoming challenges - Jessy faced numerous obstacles but never gave up on her dream.Crafting unforgettable campaigns - Jessy shares her secrets to creating impactful PR campaigns.Empowering brands - The strategies Jessy uses to help brands shine in the media.Resilience and innovation - How these two qualities drove Jessy's success in the PR industry.Turning vision into reality - Jessy's tips on how to make your business dreams come true.Emotional highs and lows - The dramatic moments that defined Jessy's career.Unique expertise in PR - Jessy reveals the insider knowledge that sets her apart.Personal development - How Jessy's journey can inspire and motivate you to achieve your goals.Business strategies - Practical advice from Jessy on building a successful business.---Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available!
Learn how to get featured in magazines and articles to grow your business. No paying, no algorithms to worry about, just you sharing what you love and building your credibility. Gloria works with creative entrepreneurs to help them get features in different media outlets. Learn some amazing tips from her and get her free downloads and helps. Turn your CRAFT into a CAREER! Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below. SHOW NOTES: https://quilterscandy.com/podcast/ QUILTERS CANDY WEBSITE: https://quilterscandy.com/ INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy
The Bible tells us that Jesus came to set us free. But often times we end up abusing that freedom. In this message by Pastor Dave, we learn how to escape the destructive side of freedom but realising that we have been set free to belong, behave and be about the Father's business.
In this episode I had the pleasure of sitting with the legends behind the wildly successful Hangover cure brand Bae Juice, Tim O'Sullivan & Liam Gostencnik.Tim and Liam stumbled upon a goldmine when they learned about the hangover-fighting properties of Korean pears while in Korea with their other co-founder, Sumin Do. They quickly realised the potential for a business and new they had to get it out to consumers.After four years of bootstrapping the brand and selling 2.5 million units, the pair have raised $500,000 to crack the US market alongside a distribution deal in Woolworths, Dan Murphys and BWS.Their mission of providing a natural hangover cure. Their journey is a testament to the power of innovation and perseverance in the world of entrepreneurship.In this episode:How Tim learned about the powers of the Korean Pear Juice on a chance trip to Korea.How they negotiated an exclusive partnership with the Korea's largest pear distributor before even launching the brand.The simple change in messaging that turned around the brands fortunes and SKY-ROCKETED sales!How going door to door at local IGA Supermarkets spring-boarded their retail success (they are now in over 3500 stores across Australia!)Why you're probably NOT DOING ENOUGH to get your brand off the ground and the honest advice that changed everything for them.The hilarious content marketing strategy the boys have used to make their brand go viral on social media and how you can steal their strategy.How they secured investment to take the brand international.What it's like to see Bae Juice pop up all over NYC.The exact strategy they use to get FREE PR coverage from a variety of different publications across ANY industry/niche.Why MERCHANDISING is their biggest and MOST EFFECTIVE marketing expense!---Apply to be mentored by Dylan to start & scale your own E-commerce brand (limited spots available!)
First Class Founders: Creators | Solopreneurs | Personal HoldCo
E70: Who doesn't like free or cheap stuff? Imagine getting more customers without spending money. Today, host Yong-Soo (@YongSooChung) is joined by an expert in PR and earned media, Christina Nicholson (@ChristinaAllDay), an award-winning journalist. Christina will discuss why small businesses should start with local media and why earned media's credibility is its most powerful asset. She also discusses how to obtain free (or affordable) PR and how to pitch the media to get coverage.On today's episode, you'll learn:- How To Do Effective PR for Free- The Power of PR for Businesses- How to Spot Scammy PR Pitches- How to Pitch the Media to Get CoverageDon't miss out on this game-changing episode that could redefine your approach to marketing!***SPONSORS: Spotted by Humphrey - If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey. Use code FIRSTCLASS15 to get 15% off your next order. ***EXCERPTS:Strategic Business Approach: "You need to be patient, and you need to trust the process, and you need to be very focused on who your audience is and what you're putting out there, and then be ready to turn that publicity into profit because a lot of people think it just ends with the publicity." — Christina Nicholson (18:01)Monetizing Influence: "If you are somebody who is of influence and you wanna start charging to make money, there's nothing wrong with that. You just have to tell people why you're charging what you're charging when you do offer that to them." — Christina Nicholson (27:33)*** LINKS: The Art of Storytelling: How Parker Worth Went from Broke to a $22,000 Course LaunchBecome a Media Maven PodcastJOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...
Meet Cameron Herold, the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less. Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years. Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs. Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at CEO and COO leadership events worldwide. New Book - https://cameronherold.com/thesecondincommand/ Course - https://investinyourleaders.com/ch COO Alliance - https://cooalliance.com/ In-Person Event - https://cooalliance.com/cooconnect-apr/ The Ops Spot - https://theopsspot.com/
Join me LIVE at Cre8tive Con! https://cre8tivecon.comLet's get to my free tips for publiHere are my top FREE TIPS to start growing your brand in the media! Let's GO!HARO- Help a Reporter Out/ Create an online profile and wait for journalists to come to you and ask you for your expertise.Use the hashtag #journorequests or #journorequest on TWITTER/ X. Journalists LOVE Twitter/X and if you check out this hashtag you will see a plethora of journalists looking to quote you and your expertise.POD BOOKER- Get on podcasts. This is an excellent way to get in front of other people's audiences. Again, create a profile and find your perfect podcast to guest on.I love these three tools to create a bigger and bolder brand. For more amazing tools that will elevate your content in a strategic way, follow me- and let me know what you are looking to do with your business!WHO ARE YOU?This is why you should read, share and celebrate this FREE ARTICLE: YOU WILL GET MY TOP GO TO TIPS to leverage your expertise in whatever you do. You will get my go-to tips I give my top clients to make a splash in the media.You are a coach? Be recognized as a premiere expert in peak performance.You are an author? Become the foremost thought leader on your subject.READY? LET'S DO THIS!You are reading this because you are building a brand, and you want the world to know about your incredible service or product. You have been met with a stalemate in terms of organic publicity, notoriety and brand recognition. This is why you need to use the following FREE tools to build your brand and utilize digital marketing to get noticed.Before we get to the good stuff, I just want to add a caveat that the most powerful way to get media attention is to speak on stages and network. There is nothing more powerful than the almighty handshake. And there is nothing better than gaining recognition by speaking on stages and building upon other people's audiences. I recognized this fact years ago, and I WISH I knew this decades ago. It is a lonely path to becoming an entrepreneur. Locking arms with other amazing people who understand your message, is perhaps the best way to build an audience who is hungry for you.Join Our Community And Create A Buzz For Your BusinessWelcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.(Like Gary Vaynerchuk)!Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.Follow us on all social spaces @themediacastersJoin The Mediacasters Community FREE for a limited time: https://themediacasters.mn.coGet our #1
Are you curious about the secrets to successful female entrepreneurs? In this podcast episode, Cameron Herold, renowned business coach and entrepreneur, engages in a captivating conversation with Christopher Lochhead. Together, they explore essential topics that will transform how you think about business, leadership, and the impact of women in the workforce. Here's a glimpse of […] The post Ep. 325 – Free PR, Beige Companies and More – Follow Your Different appeared first on COO Alliance.
Are you curious about the secrets to successful female entrepreneurs? In this podcast episode, Cameron Herold, renowned business coach and entrepreneur, engages in a captivating conversation with Christopher Lochhead. Together, they explore essential topics that will transform how you think about business, leadership, and the impact of women in the workforce. Here's a glimpse of […] The post Ep. 325 – Free PR, Beige Companies and More – Follow Your Different appeared first on COO Alliance.
Second In Command Cameron Herold, COO Alliance – The Sharkpreneur podcast with Seth Greene Episode 970 Cameron Herold Cameron Herold is the Founder of the COO Alliance and Invest In Your Leaders Course as well as the author of Vivid Vision and The Second In Command. He's the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less. Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years. Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs. Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Master's Program and a powerful and effective speaker at CEO and COO leadership events worldwide. Listen to this informative Sharkpreneur episode with Cameron Herold about his book, The Second In Command. Here are some of the beneficial topics covered on this week's show: - How having the right COO and team for different stages of growth is crucial. - Why filling the position of CEO can be difficult to accomplish. - How the CEO position varies significantly across companies making it difficult to find the right person. - Why it's important for CEOs to identify areas of the business that energize them and drain them. - How CEOs must invest in their personal development and seek help in areas where they need assistance. Connect with Cameron: Guest Contact Info Instagram @cameron_herold_cooalliance Facebook facebook.com/cameronherold LinkedIn linkedin.com/in/cameronherold Links Mentioned: cameronherold.com Learn more about your ad choices. Visit megaphone.fm/adchoices
The Power of Press Releases Ready to Grow Your Business with FREE PR? Join me and my special guest, Mickie Kennedy as we discuss Increasing Visibility and Credibility: Using Press Releases to Promote Authors, Small Businesses, and Startups Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 24 years in business. He is an expert at helping small businesses increase their visibility and credibility and he's here today to share some valuable insights. In this episode, you will learn: 1. The power of Press Releases to earn free media. Get Your FREE - The Press Release Checklist Get Better Results with this Free Checklist What to include, what to eliminate. Expert tips on proper form and style Use the same checklist the pros use. www.ereleases.com Tune into this EXCITING episode of Stand Out & Grow with Kat Ramirez. Find all notes at www.standoutngrow.com Find adBidtise Properties at: www.adbidtise.com www.hashtagsocialbuzz.com www.linkedin4yourbusiness.com www.katherineramirez.net Please take a moment and review us so more people can find our podcast. Thanks in advance. Kat You Got This!
There is a skill that a COO can bring to a business and supercharge a brand, one that we often don't think about, or fail to use most effectively: Public Relations (PR). In today's episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […] The post Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing appeared first on COO Alliance.
There is a skill that a COO can bring to a business and supercharge a brand, one that we often don't think about, or fail to use most effectively: Public Relations (PR). In today's episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […] The post Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing appeared first on COO Alliance.
Be Free - Pr. Ross Wiseman by Ross Wiseman
Welcome to Small Business Talk with Cathy Smith, Episode 199. In today's episode, Cathy is joined by Jemimah Ashley from the Visibility Lab. They discuss the topic of how to get free PR for your business. Jemimah emphasises the importance of building a personal brand separate from your business brand. Having a strong personal brand allows you to maintain your identity even if you transition to different ventures. Jemimah shares her experience of building her personal brand alongside her business brand, highlighting the significance of connecting with people on a personal level. The second tip discussed is the need to build a strong personal network. Cathy and Jemimah stress the value of surrounding yourself with people who are smarter than you and can advocate for you when you're not in the room. Building relationships and alliances with influential individuals helps increase visibility and opens up opportunities for free PR. The third tip focuses on leveraging social media effectively. Cathy and Jemimah talk about the importance of being active and consistent on social media platforms. They suggest posting at least once a day and engaging with your audience through comments and interactions. Social media serves as a crucial tool for establishing visibility and is often the first place people look when researching a business or individual. Overall, the episode highlights the significance of building a personal brand, cultivating a strong network, and utilising social media to enhance visibility and generate free PR for your small business. Listen to Small Business Talk episode 199 for all these tips and more. Small Business Talk With Cathy Smith Brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.
This week on The UNITE Show, hosts Shine Kelly & Kristall Onee we will be joined by special guest Cameron Herold the mastermind behind the exponential growth of hundreds of companies...
In this episode of Selling With Love, Jason Marc Campbell talks to Cameron Herold, a legendary business coach and author who has helped hundreds of CEOs and entrepreneurs scale their businesses and achieve exponential growth. Cameron shares his story of how he learned sales skills from an early age by running a franchise for College Pro Painters and recruiting Kimbal Musk and Peter Rive as franchisees. He also reveals the secrets of referral-based sales and how to generate more leads and revenue by leveraging your happy customers. Cameron also discusses how to price yourself high enough to deliver more value and create a premium service for your clients. You will also learn how to use persuasion techniques ethically and effectively to help your customers make the right decisions. This episode is packed with valuable insights and tips on how to sell with love and become a master of scaling businesses. Never Struggle With Sales Again: Identify, Attract and Close your Ideal Clients FREE MINI-COURSE
Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he'd help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?'s spectacular growth from $2 million to $106 million in revenue.So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his have added millions of dollars to his bottom line. He also knows how to engineer a fantastic book launch, since he's an expert on generating PR (exhibit A: his 2019 book, Free PR). Exhibit B: his tactics have landed him everywhere from The New York Times to Oprah.In this episode, we talked about how to get the media to care about you (hint: it involves picking up the phone), why to put an 800 number on your book cover and how paying for 1000 copies of your own book to give away may be the smartest business decision you can make.FOR MORE INFO ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM
"Miller trying to 'toe' the WOKE-line 'want it both ways?'" As they say 'No Press, is Bad Press' well Bud-Light can/will tell you otherwise. HOWEVER, dancing along the lines of controversy hoping not to FALL OVER IT into the Jaws of Death for Publicity will always remain a Marketing strategy. And, indeed, MILLER BEER got Savaged Unfiltered (for better or worse? remains to be seen) to talk about them and get them FREE PR value (again for: better? worse? - you decide). Mentions Joe Rogan https://youtu.be/aoEMkS-V2Qk Fox News Reactions https://youtu.be/8qZsv_hAFSw Sponsered by 105 The Block FM Radio --- Send in a voice message: https://podcasters.spotify.com/pod/show/savagedunfiltered/message Support this podcast: https://podcasters.spotify.com/pod/show/savagedunfiltered/support
This week on the Leadership Podcast, meet Cameron Herold. He is the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less.Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years.Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs.Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at CEO and COO leadership events worldwide.COO Alliancehttps://cooalliance.com/Invest in your leaders coursehttps://course.investinyourleaders.com/?utm_source=google&utm_medium=cpc&utm_roi=yes&gclid=Cj0KCQiA6fafBhC1ARIsAIJjL8mRIDF5x6uKbNSl9W25k6znA2Rl3LEorol7xG_U_XrszBOYGp2unBYaArvXEALw_wcBCameron's Vivid Visionhttps://www.dropbox.com/s/tqp6b6z40rk5k77/VividVision-COOAlliance2025.pdf?dl=0Second in Command Podcasthttps://cooalliance.com/podcasts/?source=google&utm_source=google&utm_medium=cpc&utm_roi=yes&gclid=Cj0KCQiA6fafBhC1ARIsAIJjL8mx635i7eCdHoWtdXiy9a4I63S5vPxt7MKokCMlk8GptQNQbYn2_REaArtgEALw_wcB
Welcome to today's episode of the Master Delegator Podcast, where Kristy Yoder, CEO and founder of SmartVAs, sits down with a mother of three, former TV reporter, founder of Podcast Clout, and owner of Media Maven, Christina Nicholson. Listen as Christina shares her insights about being an entrepreneur while having a background and experience in PR and growing a million-dollar agency as a mom entrepreneur. Join their conversation as Christina shares her journey as a mom entrepreneur and the most effective ways to get free PR for your business.Episode Highlights:04:31: Becoming a million-dollar agency owner06:08: Christina Nicholson on her Journalist career08:47: Christina on her growth as an entrepreneur12 :47: Hiring a PR agency18:14: What is the most effective PR strategy21:54: Being featured in major media outlets26:52: Turning podcast interview into revenue29:51: Growing your podcast show31:36: Running a million-dollar agency as a mom entrepreneur34:39: Benefits of delegating in your business37:12: A PR advice for small business ownersAbout Christina NicholsonChristina Nicholson is a mother of two and a former TV reporter and anchor. After doing both for over ten years, Christina realized she needed to change to continue caring for her career and her family without sacrificing one until she decided to start her own business. In 2015, she successfully launched her own media relations and content marketing agency, Media Maven. She also founded Podcast Clout amid the pandemic after seeing the benefits of a podcast in the market.Learn more about Christina here:Website:https://christinaallday.com/https://www.mediamavenandmore.com/Twitter:https://twitter.com/ChristinaAllDayLinkedIn:https://www.linkedin.com/in/christinaallday/Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting Smartvirtualassistants.comBe part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training. Want to know how to delegate effectively? Get access to our mini-course!
Joining Benny on episode 58 is Cameron Herold, the mastermind behind the exponential growth of hundreds of companies. As the founder of the COO Alliance and the Invest In Your Leaders course, Cameron is a dynamic consultant who has coached some of the biggest names in business, including Sprint Telecom and a monarchy in the Middle East. Known as the "CEO Whisperer", Cameron has a reputation for guiding his clients to double their profits and revenue in just three years or less. Cameron's entrepreneurial journey began at a young age, and by 35, he had helped build his first two $100 million dollar companies. But his greatest achievement came as the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just six years. Cameron is not just a successful business leader, but also a captivating speaker. The current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the best speaker I've ever heard...he hits grand slams”. When he's not on stage, Cameron continues to teach through his Second In Command podcast and his bestselling books, including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning for Entrepreneurs. Cameron is a top-rated international speaker and has been paid to speak in 26 countries and on all 7 continents, including Antarctica in early 2022. He is also the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at CEO and COO leadership events worldwide. Connect with Cameron below: 480-747-1959 https://www.instagram.com/cameron_herold_cooalliance https://www.facebook.com/cameronherold/ https://www.facebook.com/COOAlliance/ https://www.linkedin.com/in/cameronherold https://www.linkedin.com/company/coo-alliance/ https://www.youtube.com/channel/UCVxhPgUCzGQQw0XuT9EeAFg https://twitter.com/cooalliance Links referenced during episode: https://www.dropbox.com/s/azdvjx00vdxik4r/Chapter%2012%20-%20The%20Roller%20Coaster%20Ride%20of%20Entrepreneurship.pdf?dl=0 https://theresanaiforthat.com/ai/dreamai/ https://everwandertravel.com/2025-vivid-vision/ https://investinyourleaders.com/
Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:Why you shouldn't overlook PR as a strategy to attract clientsMelissa's "tea and biscuits" PR strategyHow to identify the right outlets and prepare your pitchHow to get over the fear of speaking to journalistsPlanned vs spontaneous PR tacticsGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.comMentioned in the episode:HARO: https://www.helpareporter.com/Help a B2B Writer: https://helpab2bwriter.com/#prrequest: https://twitter.com/hashtag/prrequestSay hi to Melissa:Website: www.melissahobson.co.ukLinkedIn: Melissa HobsonSay hi to Louise:Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.LinkedIn: Louise ShanahanTwitter: @LouiseShanahan_Website: thecopyprescription.comAsk a question for a future episode via voice note on memo.fm/15/Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
Diving deep into the world of passive income through digital payment systems business with the GOAT in the industry, David and Patricia Carlin! ➡️Follow me on Instagram @drjayfeldman
Scale your business fast using these techniques - where to point your spending to grow to 300 employees in 3 years. Mark Lachance Maxy Media talks about Blitz scaling. theluckyformula.com/quiz ➡️Follow me on Instagram @drjayfeldman
In this episode of Mentors Collective, I interview Entrepreneurs on Fire John Lee Dumas about podcast growth and how he scaled to 100M downloads and 3000+ episodes! ➡️Follow me on Instagram @drjayfeldman
In this episode manifesting coach Cassie Parks, continues the interview from the last episode with six women using the law of attraction to manifest money and live their dream lives. They share their favorite manifestations which include living a scripted day and manifesting a Maui stay. They also talk about shifts that open up manifesting success including how feeling your feelings can be enough, and how to feel without trying to figure out why. This episode is the second of two episodes recorded in October 2021 with Nicole, Luisa, Chona, Tierra, Ree, and Leslie. With host Cassie Parks they share the current chapter of their journey to manifesting more money and their dreams. This interview kicks off with each woman sharing their favorite manifestation over the past few months. These include: Living a scripted day. An antique sewing machine. Free PR services. Unexpected tax return. Place to stay in Maui valued at $7000. Next we talk about big shifts that have opened up for more manifesting success. These are: If it's not a hell yes, it's a no. Sometimes feeling the feelings is enough. Focus on feeling the feelings rather than figure out why you're feeling that way. Then the discussion is opened up to what else is supporting these women in greater growth and manifesting money and more of their dream lives. Manifest $10K EnchantedLifeU Pay After You Manifest
The moment your regular paycheck stops can be, well, scary! How do you know when you're ready to leave a steady income and walk into the unknown?! You'll not want to miss this episode; it's short, straight to the point, and packed with goodies to help you grow your coaching business today. Laura Gmeinder dishes it all, including How she snagged $100K in free PR, landed her first paid speaking gigs, how she uses “study halls” to enroll new clients and build community, and you'll learn about her curated resources, newsletter, and VIP events that attract clients to her, like magnets. After interviewing Laura, I implemented what she suggested, and guess what? It worked, and I snagged some great PR in a major publication. So, grab a pen and paper and click below to listen in. Shownotes: www.michellerockwood.com/podcasts Work with Michelle: www.michellerockwood.com
Action Plan: https://jimharshawjr.com/ACTION Free Clarity Call: https://jimharshawjr.com/APPLY “Vivid Vision” is a must-read. And this interview with its bestselling author, Cameron Herold, is a must-listen. Cameron joins me in this episode to guide us into the life-changing practice of building your dream life through creating your Vivid Vision. Cameron Herold is the mastermind behind hundreds of companies' exponential growth. His current clients include a 'Big 4' wireless carrier and a monarchy. He was an entrepreneur from day one. At age 21, he had 14 employees. By 35, he'd help build his first TWO $100 MILLION companies. Not only does Cameron know how to grow businesses, but his delivery from the stage is second to none. The current publisher of Forbes magazine, Rich Karlgaard, said, "Cameron Herold is the best speaker I've ever heard… he hits grand slams." He is also the author of the global bestselling business book “Double Double,” as well as “Meetings Suck,” “The Miracle Morning for Entrepreneurs,” and “Free PR.” In this episode, we'll give the spotlight to another Cameron Herold-bestselling book, “Vivid Vision.” What is a vivid vision and how does it compare with the traditional goal setting and BHAG (Big Hairy Audacious Goals)? And how can you leverage this so you can transform your visions— for your business and/or personal life— into a well-deserved reality? Tune in now! If you don't have time to listen to the entire episode or if you hear something that you like but don't have time to write it down, be sure to grab your free copy of the Action Plan from this episode— as well as get access to action plans from EVERY episode— at http://www.JimHarshawJr.com/Action.
Today on The DooDoo Diva's Smells Like Money Podcast, Mary Shafer helps brief us through why public relations is an evergreen marketing medium. What would Steve Jobs do if he was down to his last marketing budget? From his own words, he'd spend it on PR. Here, Mary explains why you don't need unique talents to create press releases, why you need to learn how to sell to the editor above everything else first, the value of case studies, how visuals help with user experience, and much more. This episode covers: · PR isn't as expensive as you think it is · Marketing is an art and a science · What is a broiler plate? · Your website needs to include a 'newsroom' · What's not great about PR through social media? About Mary Shafer: Mary has been a writer all her life and grew up learning marketing and copywriting business in her dad's ad agency. As a commercial copywriter, she learned what works and what doesn't in marketing, and becoming a consultant was a natural outgrowth of that work. She chose to work with small and micro-businesses because that's what she understands best. Word Forge Books, Mary's publishing division, evolved from her author and marketing experience. Technological innovations have created exciting synergies between marketing and publishing. Her clients have often expressed interest in writing their own books or other publications, so she offers services such as ghostwriting, editing, and custom publishing to help get their messages out in a format that complements their other channels. Mary's career in the book publishing industry began in 1990. She has written three published books and contributed to two published anthologies. She consults with self-pubbed authors and indie publishers on how to navigate the modern publishing industry as The Indie Navigator (indienavigator.com). Her publishing colleagues often need help with marketing, so she consults with them from the sympathetic standpoint of another publisher and author who understands the unique pressures they face in this industry, currently undergoing an incredible upheaval. Consulting with authors and indie publishers is the fastest-growing segment of her business, which often involves public speaking at conferences, in classrooms, and in libraries. Connect with Mary Shafer on: LinkedIn: https://www.linkedin.com/in/maryshafer/ Mary is also a part of the Creative Raven & The TUIT Group: https://creativeraven.com| https://thetuitgroup.com Follow The DooDoo Diva's Smells Like Money Podcast on: Website: www.creativeraven.com | https://thetuitgroup.com/ LinkedIn: https://www.linkedin.com/in/creativeraven/ Facebook: https://www.facebook.com/CreativeRavenMarketing Email: raven@creativeraven.com Telephone: +1 760-217-8010 Subscribe to the Podcast: https://creativeraven.com/smells-like-money-podcast/ Be A Guest On Our Show: https://calendly.com/thetuitgroup/be-a-podcast-guest
Cameron Herold is known around the world as the CEO Whisperer, and he's just published his 5th book Free PR to share with you the secrets he's been sharing with coaching clients for years. Top 3 Value Bombs: 1. Don't try to land the biggest outlet, try to get covered first in small, monthly magazines. 2. It's really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to. 3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone! The industry's best Press Release distribution network - PR NewsWire Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Volley: A hot new video messaging app that entrepreneurs are using for coaching, community, and collaboration! Sign up today at VolleyApp.com/eofire and get grandfathered into their free forever plan!
Cameron Herold is known around the world as the CEO Whisperer, and he's just published his 5th book Free PR to share with you the secrets he's been sharing with coaching clients for years. Top 3 Value Bombs: 1. Don't try to land the biggest outlet, try to get covered first in small, monthly magazines. 2. It's really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to. 3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone! The industry's best Press Release distribution network - PR NewsWire Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! Volley: A hot new video messaging app that entrepreneurs are using for coaching, community, and collaboration! Sign up today at VolleyApp.com/eofire and get grandfathered into their free forever plan!
Mickie Kennedy is a PR expert who founded eReleases 23+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He started the company in 1998 after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire – with a personal touch. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point. In this episode we discuss: Mickie's first email newsletter business [5:50] How did Mickie help people get promoted [9:31] Doing press releases for businesses and their results [12:10] Free PR strategy email series [18:05] What are the mistakes in doing press release [21:00] How long does a PR campaign should run [27:30] How they made a local carpet store get publicity [29:50] What do PR deliverables look like [35:41] What is PR news wire [37:52] Learn more about Mickie and eReleases [39:56] Links to sources and tools: Connect with Mickie Kennedy on LinkedIn https://www.linkedin.com/in/publicity Get PR Strategy Email Series – ALL FREE https://www.ereleases.com/plan Follow their social media accounts for updates Instagram https://www.instagram.com/ereleasespr/ Twitter https://twitter.com/ereleases Facebook page https://www.facebook.com/ereleases.press.release.distribution Thanks for listening. Don't forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven't already, please follow and leave a review for our podcast, we'll really appreciate it. And as always, don't forget to pass the secret sauce. Support our podcast If you're a fan of the show, there are three simple things you can do to support our work: Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast This podcast is hosted by ZenCast.fm
Adrian Salamunovic is a very successful entrepreneur, car guy, & author originally from Ottawa, living in Santa Monica. Best selling author of FREE PR and one of the world's top experts in earned media and PR. He is a serial entrepreneur and former co-founder of CanvasPop. In his spare time he advises hundreds of companies through San Francisco based 500 Startups and Clarity.fm. Channel Sponsor: You're showering anyways, so why not buy handmade soap from a sponsor that supports the creation of my content. Use code "COOPER" at checkout and Get 10% off Tactical Soap mentioned at the end of the video here:https://tacticalsoap.com/?rfsn=1308150.b2c932
Show notes available at www.gloriachoupr.com/23 Do you want to know the best PR tools on the market? I've got you covered.I'm all about sharing the best tools to help you land media, whether they're to help you connect with journalists, monitor your PR efforts, or research what's trending. I've handpicked the best tools that you need to be using, and I'm sharing them in this episode. The best part is, all of these resources are free! There are so many tools out there that it can be hard to know where to find the good ones. That's where this episode comes in. Even if you don't have any industry connections or related contacts, this is for you. Let's get started! I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!Additional ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comJoin the Small Biz PR Pros FB group: http://www.getfeaturednow.com
Your host Bryce Henson, interviews an amazingly successful and motivating guest on today's show. Cameron Herold a top business consultant, best-selling author, and speaker. Cameron has built two 100 Million Dollar companies and engineered 1-800-GOT-JUNK?'s growth from $2Million to $106 Million in revenue. Cameron teaches others from his experience and happily shares his expertise with other dynamic business leaders. Listen along to hear how he has done it all and how you can too! 01:14 - Your host Bryce Henson introduces today's guest Cameron Herold, “The Business Growth Guru”. 02:45 - Listen along as Cameron shares his back story from being groomed to be an entrepreneur from his dad and grandma, through his journey of building business and engineering 1-800-GOT-JUNK?. 04:35 - Hear about Cameron's zone of genius, helping entrepreneurs reverse engineer their dreams. 05:15 - Learn about Cameron's process for coaching certain executives. 08:10 - Hear about success stories from sharing your company's vivid vision with everyone. 10:55 - Cameron shares pieces of his most recent book “Free PR”, how to get chased by the media without hiring a PR firm. 13:40 - Bryce and Cameron dive into 1-800-GOT-JUNK? Listen on for how it all started and how it has grown. 23:30 - Shift gears with us to College Pro Painters, hear about how it came to be and some learning lessons on recruiting, interviewing, onboarding, and training. 28:10 - Hear about Cameron's experience coaching Elon Musk's brother Kimball Musk. 32:55 - Bryce asks Cameron to share some of his takeaways from the franchise, training, and leadership model. 35:55 - Cameron shares about his role as a coach and launching COO's while creating the COO Alliance. 40:56 - Bryce's famous lightning round Q&A: Q: One big value you can share? A: No one cares about perfect, good is good enough! Q: Lowest business moment? A: How I was growing my business quickly and not keeping an eye on the financials. Q: What's your biggest passion today? A: Travel! Q: Book recommendation? A: The Hard Thing About Hard Things” by Ben Horowitz. 47:43 - Learn all about Cameron and the services he offers on his website, www.cameronherold.com. Follow him on social media, @cameron_herold_cooalliance and on Youtube at COO Alliance. His books are available on Amazon and audible, “The Miracle Morning for Entrepreneurs”, “Double Double”, “Vivid Vision”, “Meetings Suck” and “Free PR”. “No one cares about perfect, good is good enough” -Cameron Herold Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about
Today's episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business. KEY TAKEAWAYS COVERED IN THE PODCAST When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing. When you are pitching to places, you can talk about your social media presence. You CAN do PR as a solopreneur and small business owner. You can either use an agency, or do your own PR. You are helping a journalist out when you get in touch with them and share your tips for their readers. You are going to help the people who read or listen to your piece too. PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you. PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later! PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be. PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow. Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features. Journalists don't need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece. Twitter can be a really good place to connect with and engage with journalists. You can cold pitch journalists, you don't have to have relationships with them or lots of contacts. You can find journalists by looking online or in magazines – do a bit of research. Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience? Put together a media kit to sum up your highlights to apply for podcasts and digital publications. Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there. The worst thing that can happen is they say no or not reply. Just because they said no once, doesn't mean it's a no forever – try again another time. If you keep pitching, you will get featured! Make sure you are tailoring your pitches. Once you start getting featured, you may find other journalists will then reach out to you. Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant. Leverage every feature/opportunity you get – it is a big deal – be proud!! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don't need to be really well-known or have a huge following to do PR in your business. HIGHLIGHTS YOU SIMPLY CAN'T MISS An introduction to Dina 03:54 PR and Marketing 05:29 Why you should consider PR 11:55 Potential barriers 18:04 Do you need to build relationships 23:48 How to pitch to journalists and stand out 25:32 What if they say no? 35:20 #JournoRequest 45:08 CHECK DINA OUT http://www.dinabehrman.com/ (Website) RESOURCES MENTIONED https://dinabehrman.com/calendar/ (Free PR & Content Calendar) Transcript Hello and welcome to this week's episode of the podcast. How are you doing? I'm getting into the swing of things. May I'm batching, and this is like the fourth one I've done. So I seem to be doing it a bit quicker and easier. You need a bit, the always stumbles me is the beginning. I hate the beginning. I hate...
JD Gershbein is a speaker, consultant, coach, video producer, LinkedIn brand strategist & trusted LinkedIn advisor for aspiring, emerging, and established leaders, pivoting entrepreneurs, consultants, coaches, and organizations driving culture change. Additionally, JD is the founder and CEO of Owlish Communications, a boutique consultancy that specializes in LinkedIn branding and LinkedIn advisory services for executives, business owners, entrepreneurs, consultants, coaches, media personalities, high-performing salespeople, and B2B companies. Read more at: https://jdgershbein.com/ and http://www.owlishcommunications.com/.September Smith is a podcast host, producer and founder of Of Course Pro. She transforms entrepreneurs and social impact leaders into amazing podcast guests to grow their enterprise. September teaches entrepreneurs how to pitch, land and leverage podcast guest appearances and gain access to the powerful FREE PR of becoming a podcast guest, positioning themselves as thought leaders in their field, and having their authoritative interview content across multiple major platforms. Read more at: https://ofcoursepro.com/Visit the Entrepreneur Presenters for August 22nd at their Websites:Erika Carrero is the founder of Elizee Shoes, offering gorgeous handcrafted Italian leather shoes for women who desire fashionable comfort. Designed with comfort in mind with cozy cushioned soles, the highest quality soft leathers, and a little extra room in the toe box. The shoes are shaped to embrace the foot in all of the right places for increased stability and enhanced functionality.https://elizeeshoes.com/Roy Peter is the founder of WeBuildTeams Inc, a consultancy that helps businesses create high-performing + sustainable + inclusive teams that accelerate growth and profitability. Offering personalized engagements focusing on Talent Optimization for Leaders and Teams, Strategic Recruitment, and Operational Transformation, at: https://www.webuildteamsinc.com/ Visit https://passagetoprofitshow.com/ for the latest updates and episodes.
Get newspapers, TV, radio, podcasts, websites and blogs talking about your business. Angela Ceberano is the Director of Flourish PR and she answers your questions about how to get media attention for yourself, your brand, and your business. Her Instagram has all the links you need https://www.instagram.com/angelaceberano
Cameron Herold (Founder, COO Alliance), has become known around the world as The CEO Whisperer. He is helping hundreds of CEOs from 17 countries grow their businesses by growing their 2nds in Command. Today we sit down with Cameron as he shares his 25 years of mind-shifting experience as a Business Growth Guru, having helped build TWO $100 Million Dollar companies by the time he was 42. Companies are purchasing Cameron's books in bulk for employees to learn from. You may have heard of a few of them; Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning. What he did at one company was so impressive; it became a case study at the Harvard Business School. Enjoy the episode.
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
How can you quickly get press coverage? What should PR agencies do to get PR for their own firm? Should you launch your own podcast? In this episode, Free PR author Adrian Salamunovic shares his tips and insights on how to get big press by spending little money. In this episode of the Social PR Secrets Podcast, host Lisa Buyer and PR genius Adrian Salamunovic sat down to discuss Free PR hacks. Adrian is a pro on the topic - his book, Free PR, is an Amazon #1 bestseller. Adrian is all about using the power of Free PR to bring businesses to the next level. His techniques generate millions of impressions and drive new revenue without spending money on outside firms. Listen to take your business to the next level without spending a dollar. FREE PR Adrian’s book is a bible for any business. Whether you’re doing in-house PR or decide to leave it to the pros, you will get invaluable knowledge from it. Interestingly enough, Adrian says the book works best hand-in-hand with Lisa’s own book, Social PR Secrets. Andrew’s methods have helped grow businesses from zero to eight figures, using almost no ads. Free PR can help you if: ⭐️ You want to hire a PR agency. Having foundations is central to having a good relationship with your agency. If you’re educated about PR, you’re making it easier for both yourself and the agency. What’s more, it also allows you to hold the firm accountable! ⭐️ You decide to in-source PR. Adrian recommends finding a hustler in your company. They don’t have to know much about PR, but they should be driven. Making them read the book will ensure they get the best results for your business. ⭐️ You just launched your business. With very little money to spend, Free PR will be your ultimate bible. PR for PR When asked how PR agencies can get press coverage for themselves, Adrian gave three main pieces of advice. 1. Become a contributing writer. Building a relationship with a publication as a contributing writer gives you a regular source of credibility. You can target a specific audience by carefully choosing the publication, and it provides you clips to share. 2. Be a guest on podcasts. Less time consuming, podcasts are a great source of free PR. You need a mic, and because you are an expert on your topic, you don’t even have to prepare! Once the episode is published, you can repurpose it and post it across your social channels. 3. Write a book This one is a labor of love and takes months in the making. But having your own book gives you an asset you can use. You can send it as gifts or make sure clients are aligned with your philosophy. Adrian says that when people r
You can't just sell the product. You have to sell your story. Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she's mastered the art of being […] The post MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist appeared first on The $100 MBA.