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Hey Weirdos! We love shining a spotlight, here at Work it Weirdo, on people with the most niche, passion-fuelled jobs, and this month's Professional Weirdo is exactly that! Sarah Spreadbury, founder of Wedding Day Dog Nanny, is passionate about making sure your beloved dog enjoys your wedding day just as much as you do! Yes, it's her real job! In this episode we discuss:Niching - no matter how weird or specific!Owning your specific zone of genius and being seen as the go-to in your areaNaming your businessOutsourcing to growScaling and expanding your teamThe challenges of a marketing in the Wedding Industry with an ever-renewing audienceThe impact of Covid on her 2019-launched bizAs well as navigating the challenges of marketing something people may not know existsPlease welcome your dog's new best friend and wedding-day hero, Sarah, to Work it Weirdo!Sarah's Links:Website - https://www.weddingdaydognanny.co.uk/Instagram - https://www.instagram.com/weddingdaydognanny/Facebook - https://www.facebook.com/wddognanny/If you aren't already, please go give us a follow on Instagram, @workitweirdo and please share with your friends! Hosted on Acast. See acast.com/privacy for more information.

Welcome to a new season of STC after a break of several weeks. I'm excited to be back with new sessions! Today's topic to explore is the all-important question of why some offers sell well and others flop. I'm joined by my friend Prerna Malik!Our Featured GuestPrerna MalikPrerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. You'll find our conversation informational and inspirational. Prerna's Website and Free Email CourseYou'll Learn:What is an offer? (and what is it not?)Five key elements to an offer:The core offerYour unique mechanismTrust buildersDesire driversObjection demolishersPrerna's top three conversion secrets to strong offers:Lead with emotion, simplicity, and clarity.Use specific messaging and positioning.Use user-based urgency.Maximizing the impact of your copy on your audienceThe most common mistakes entrepreneurs make in their offersA conversion mistake most people make without realizing itThoughts on bonus offers: “Every bonus should have a purpose; otherwise, it's just fluff.”Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind. Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.

There are a million ways to grow your business—but what if the most powerful strategy to grow a high-impact business was actually doing less?In this episode, I'm joined by holistic business coach Rosemary Dede, who helps high-achieving women build businesses that align with their lifestyle, values, and seasons of life. We talk about redefining success, creating intentional systems, and building a business that supports you, not the other way around.If you've ever felt overwhelmed, burned out, or like your business is running you, this episode is your permission slip to pause, reset, and build from a place of clarity.

How persuasive are you on a scale from 1 to 10? Would you like to develop this skill? Tune into my conversation with Brian Williams and learn:How to prove your case and persuade an audienceThe biggest challenge in being persuasive How to make sure you don't lose your listeners' attentionHow to stick to the point and always be concise How to show credibility when speakingHow authenticity helps you to be more persuasive Persuasion techniques to make your caseHow to use stories in a compelling wayHow to get better at impromptu speaking.Brian Williams is a distinguished trial lawyer who has served as lead counsel in high-stakes trials across California and Nevada. His practice centers on cases involving sexual abuse, physical assault, employment litigation, and severe injury or wrongful death.Many of Brian's cases command widespread media coverage, with frequent features on major television networks and in prominent news publications.Connect with Brian:https://ggtriallaw.com/https://www.fightforsurvivors.com/

Mark Gainey, co-founder of Strava, joins Fabian Tausch to share the incredible journey of building one of the world's most beloved fitness platforms. Mark reflects on the pivotal moments, challenges, and lessons learned from its early beginnings in 1995 as a "virtual locker room" concept to becoming a global community with over 100 million registered users. Strava generates more than $265M in revenue (2023 numbers) and is growing profitably.Mark dives into how Strava found its niche, scaled globally, and maintained its focus on engagement over vanity metrics. He also shares insights on building a mission-driven company, navigating investor expectations, and maintaining perspective as an entrepreneur. What you'll learn:The Origins of Strava:How Strava started as a "virtual locker room" in 1995 and why it didn't workThe role of timing, technology, and social media in Strava's eventual successBuilding a Community-Driven Platform:Why Strava focused on engagement over growth and how this approach led to organic scalingCreating joy and reducing friction for users is important to keep them active and engagedKey Lessons in Scaling:How Strava expanded from cyclists to runners and other sports while staying authentic to each audienceThe challenges of internationalization and adapting to cultural nuances in markets like Brazil and the UKNavigating Challenges with Investors:How Mark balanced user-first decisions with investor expectations for growthThe importance of patience, persistence, and perspective in building a long-term businessAdvice for Founders:Why does exponential growth start slow, and how do you stay motivated during the early stages?The value of maintaining a life outside of work is to avoid burnout and gain fresh perspectives.ALL ABOUT UNICORN BAKERY:https://zez.am/unicornbakery Where to find Mark:LinkedIn: https://www.linkedin.com/in/mark-gainey-b6536/ Website: https://www.strava.com/ Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/ Chapters:(00:00:00) The 1995 Origin Story of Strava(00:09:31) Most crucial denominator for the success of Strava(00:16:09) The journey of growth & global ambitions(00:20:51) Defining the critical engagement-metrics(00:29:08) A risky dependency on Garmin(00:44:04) Internationalization: must-have or coincidence?(00:50:06) The layers of product market fit(00:53:45) How to: Build a global community app(00:57:57) Teambuilding & culture at Strava(01:05:38) How to manage growth expectations(01:13:42) Mark's opinion on what makes a great investor(01:17:00) How to: Grow junior staff into new roles and responsibilities(01:21:47) Mark's advice for struggling founders Hosted on Acast. See acast.com/privacy for more information.

Branding isn't just about a pretty logo—it's about telling a story, creating an experience, and making a real connection.In this episode, I sit down with Drewe & Kate, the creative duo behind Drewe & Kate Branding Co., a boutique studio specializing in brand identity, website design, and brand photography. Drewe & Kate share their journey from editorial design and wedding photography to running a thriving business that helps small brands stand out with strategic, beautifully cohesive branding.What's inside this episode:How to build a brand that truly connects with your audienceThe biggest mistakes small businesses make with brandingDIY branding tips (from color palettes to photography)How to create a website and social media presence that feels cohesiveWhy messaging is just as important as visuals in brandingHow Drewe & Kate grew their business through community and word-of-mouth marketingIf you want to refine your brand, make it more visually cohesive, and attract the right customers, this episode is packed with actionable takeaways!MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/287CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

Send us a textToday, we're diving deep into content mastery—a cornerstone of building a thriving business. I've been working closely with my mastermind clients in the Mothered Business Mastermind to demystify content marketing. Why? Because marketing always works when we do it well, and content is one of the most effective ways to build a business. But let's be honest—trends, algorithms, and endless strategies can feel overwhelming. Let's cut through the noise and return to timeless truths that consistently drive results.In this episode I discuss:How to think about your content marketing from a strategic perspectiveWhy it's important to resist the urge to throw everything into one postPrioritizing meaningful engagement and understanding the goals for different pieces of content so that the data you interpret makes sense for your goalsConfusion as the enemy of conversion and therefore why and how you can ensure your content is CLEARHow to craft content with depth and focus so it's clear, concise, and resonates deeply with your audienceThe importance of coherence in your marketing and how to leverage it to be memorableContent marketing doesn't have to feel overwhelming. When you return to these timeless truths shared in this episode, you create content that not only performs but also connects authentically with your audience.I hope this episode serves you whether you're casting a wide net to attract new followers or diving deep to convert the fence-sitters in your community. Mastering your content strategy will help you achieve your business goals even if you're busy, exhausted by the algorithm or find it challenging to keep up with the trends.With love,Robyn xoP.S. If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood. If you would like to learn more about The Mothered Business Mastermind, click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime!

Email Nurture Sequence: Why your lead magnet isn't converting Sit back with me today as we dive into something super important - the nurture sequence. It's all about building that essential trust before any sale happens. And if you're finding yourself with amazing lead magnets but hearing crickets afterward, or rushing straight to the sale without building connection, this episode is exactly what you need.I want to break down why your nurture sequence might be holding you back (and yes, if you're jumping straight from a free PDF to selling your £2,000 course, we need to talk!). Think of it like dating - you wouldn't go straight from "hello" to "let's get married," right? Let's explore how to create that perfect journey for your clients.Special Blueprint Alert!

What if you could instantly build trust with your audience—without a single coffee chat, sales call, or endless hours of content creation?That's exactly what Emmy Award-winning documentary filmmaker Mariana Henninger helps entrepreneurs do through the power of storytelling and brand videos. In this episode, we dive deep into the psychology of trust, the secret to curating the right story, and why your brand needs more than just an “impression”—it needs a connection.We're talking about:The biggest mistake entrepreneurs make when trying to tell their brand story (and what to do instead)Why your audience needs to feel something to buy from youHow to figure out which part of your story will resonate most with your audienceThe “brand video” concept that accelerates trust, sales, and credibilityReal examples of how video storytelling converts audiences into paying clientsHow Mariana's own brand video led to over $30,000 in sales from a single podcast appearanceIf you've ever struggled with how to tell your story in a way that builds trust and authority without feeling salesy, this episode is a must-listen.>>MEET MARIANA>THANKS FOR LISTENING!

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across platformsThe importance of sustainable marketing strategies that don't require constant hands-on involvementMeagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.Enjoy the chat!ABOUT MEAGAN: Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.CONNECT WITH MEAGAN: Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisherJoin the FREE Pinterest Challenge HEREDownload the FREE Resource: Pinterest Image Guide**Please note that Kristin may receive commission from the above referral links.CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

As technology reshapes how we do business, it's easy to forget that real connections are what truly make a brand stand out. In episode 483 of My Daily Business Podcast, Fiona Killackey shares why it's crucial to keep humanity at the heart of your business—especially as AI and automation become more commonplace.Fiona gives practical tips on how to humanize your brand, whether you're a local retailer or running an online business. From personal touches to building community, she offers five simple strategies to help you nurture deeper relationships and make your business feel more personal.Here's what Fiona covers in this episode:Why face-to-face interactions still matter, even in a digital-first worldHow authenticity can help you build stronger connections with your audienceThe power of small gestures—like sending personalized notes or celebrating client milestonesWhy creating spaces for your customers to connect is essential for loyaltyHow adding personality to your content can set you apart from the competition WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Funnel Series #9"Babe, where's your call-to-action button? You're never going to make a sale if people can't click through and buy!" It's a simple mistake, but one that can cost you big time. We're digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new product or brand. She also runs Copy On Demand, a done-with-you copywriting membership where every business she works with learns to write copy that sounds like them but converts better. Sam is sharing her expertise on creating high-converting sales pages and what to expect in 2025 for sales page design and copywriting.Listen to learn more about:How to avoid common mistakes like overusing pain points and "introducing" in sales page copyWhy the "8 and 80 rule" is essential for writing compelling sales copyHow to know when to hire a professional copywriter for your business and the ROI of doing soThe shift from pain-point marketing to transformation-focused marketing and how it impacts your audienceThe role of data analysis in understanding and improving your sales page conversion ratesTune in so you can also learn how to position yourself in the high-value marketing space. The closer you are to the sale, the more you can charge—this is why top copywriters charge $10k-$20k for high-converting pages!I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Sign up for Samantha's Copy On Demand Membership: Write copy that sounds like you – but converts better! Join here with my affiliate linkMy list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services, and charge more.Check out my blog: 5 Things I Wish I Knew About Copywriting ServicesListen to the Copywriting Series Playlist hereEpisode about legal compliance with testimonials with Lawyer Autumn Witt...

Summary:As we close out 2024, I'm excited to guide you into the new year with the first of three installments of my Robin's Holiday Riff series.In this first episode, I'll share valuable lessons from writing, navigating publishing, book promotion, author support, and more—helping you enter the new year with fresh insights and inspiration you won't want to miss.In episode #172 of Author's Corner, Robin reflects on the lessons learned from a year of writing and publishing. She discusses the significant effort and investment required for book promotion, the importance of supporting aspiring authors, and the necessity of visibility in sharing one's message. Robin emphasizes the value of feedback and the continuous learning process in the creative journey, culminating in her own experiences with a one-woman show and future performances. Key takeaways:The unexpected effort behind book promotionWhy readers are the key to a world-changing bookThe importance of support in growing your author audienceThe power of feedback in refining your workWhy waiting to feel ready could hold you backSeeking advice from those who've achieved what you wantWhy sharing and testing your content leads to real progressAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:As we close out 2024, I'm excited to guide you into the new year with the first of three installments of my Robin's Holiday Riff series.In this first episode, I'll share valuable lessons from writing, navigating publishing, book promotion, author support, and more—helping you enter the new year with fresh insights and inspiration you won't want to miss.In episode #172 of Author's Corner, Robin reflects on the lessons learned from a year of writing and publishing. She discusses the significant effort and investment required for book promotion, the importance of supporting aspiring authors, and the necessity of visibility in sharing one's message. Robin emphasizes the value of feedback and the continuous learning process in the creative journey, culminating in her own experiences with a one-woman show and future performances. Key takeaways:The unexpected effort behind book promotionWhy readers are the key to a world-changing bookThe importance of support in growing your author audienceThe power of feedback in refining your workWhy waiting to feel ready could hold you backSeeking advice from those who've achieved what you wantWhy sharing and testing your content leads to real progressAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Funnel Series #8Are your clients using Facebook groups to grow their businesses the right way? Many aren't and they're missing out on a powerful way to bring new leads into their world! Today, we're talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn't just about posting random memes or being a group moderator—it's about turning engagement into conversions.Facebook groups have often been written off as “dead,” but they're alive and thriving for business owners who know how to foster authentic connections and build a community. My guest, Michelle Vroom, shares how to use them to grow your client's business (or your own). Michelle is a seasoned business coach with 20 years of marketing and PR experience and helps service providers and coaches reach six figures by building visibility and authentic relationships. With 3 boys at home, she knows the challenges of limited time and shares proven methods to boost visibility and secure clients.Listen to learn more about:The key difference between managing a Facebook group and building a thriving, high-converting communityHow to use Facebook groups to gather “Voice of Customer” data and create content that resonates with your client's audienceThe step-by-step process of nurturing group members from cold leads to loyal customersKeeping Facebook groups lively and engaging—even reviving dormant onesChallenges of transitioning communities to platforms other than FacebookFacebook Groups are goldmines for audience insights, content ideas, and—most importantly—sales. Tune in to find out why they're so effective at building a loyal community of clients and how they can fit perfectly into your client's funnel strategy.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Grab Michelle's Freebie: 30 Days to New Clients This calendar will give you daily steps you can take in an hour or less to sign new clients! Plus, you'll get daily emails to guide you through the process so you can make money faster.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Michelle:Instagram:

Are you falling into the trap of transactional marketing without even realizing it?In this episode of Designing Tomorrow, we dive deep into why social impact organizations often default to transactional marketing approaches - and the hidden dangers of this common mistake.We cover:The 6 reasons why we fall into the transactional marketing trapWhy "easy" and "inexpensive" marketing tactics can backfireThe false sense of safety in sticking to familiar strategiesHow to balance brand-building with calls-to-actionWhy your marketing culture matters more than individual tacticsWe also explore:The concerning trend of relying too heavily on data-driven approachesWhy some "old school" marketing methods are making a comebackHow to avoid creating "icky experiences" for your audienceThe dangers of fake urgency and misleading messagingIf you're struggling to break free from transactional thinking or wondering why your marketing efforts aren't delivering results, this episode is a must-listen.Don't let outdated marketing approaches hold back your organization's impact. Watch/listen now to learn how to shift towards more effective, relationship-focused strategies that will help you build trust, credibility, and long-term supporter engagement.Episode Highlights:[01:00] The six reasons why social impact marketers fall into the trap of transactional marketing - starting with how easy it is[02:15] Marketing tools and best practices have increasingly leaned towards transactional approaches due to their data-driven nature[03:10] Over-reliance on data and how it can lead to neglecting broader brand-building strategies[05:00] Example from political campaigns, drawing parallels between canvassing strategies and modern marketing[07:00] Resurgence of more traditional, person-to-person engagement in marketing amidst the saturation of digital tactics[09:00] It's inexpensive[12:00] Perceived safety of transactional marketing and how it stifles creativity and long-term growth[16:00] Balancing between transactional marketing and brand buildingResources:Designing Tomorrow: Season 1 - Episode 04 - We've GOT to Stop Marketing Like This. Beyond Aesthetics: The ROI of Brand BuildingA Guide to Social Impact Marketing Through Brand-buildingTop 5 Features Your Nonprofit Needs in a Donor Management PlatformSocial Enterprises, Meet the New Digital Media Imperative*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.comListeners, now you can text us your comments or questions by clicking this link.

Scripture Reading: Acts 17:16–34 16 While Paul was waiting for them in Athens, his spirit was greatly upset because he saw the city was full of idols. 17 So he was addressing the Jews and the God-fearing Gentiles in the synagogue, and in the marketplace every day those who happened to be there. 18 Also some of the Epicurean and Stoic philosophers were conversing with him, and some were asking, “What does this foolish babbler want to say?” Others said, “He seems to be a proclaimer of foreign gods.” (They said this because he was proclaiming the good news about Jesus and the resurrection.) 19 So they took Paul and brought him to the Areopagus, saying, “May we know what this new teaching is that you are proclaiming? 20 For you are bringing some surprising things to our ears, so we want to know what they mean.” 21 (All the Athenians and the foreigners who lived there used to spend their time in nothing else than telling or listening to something new.) 22 So Paul stood before the Areopagus and said, “Men of Athens, I see that you are very religious in all respects. 23 For as I went around and observed closely your objects of worship, I even found an altar with this inscription: ‘To an unknown god.' Therefore what you worship without knowing it, this I proclaim to you. 24 The God who made the world and everything in it, who is Lord of heaven and earth, does not live in temples made by human hands, 25 nor is he served by human hands, as if he needed anything, because he himself gives life and breath and everything to everyone. 26 From one man he made every nation of the human race to inhabit the entire earth, determining their set times and the fixed limits of the places where they would live, 27 so that they would search for God and perhaps grope around for him and find him, though he is not far from each one of us. 28 For in him we live and move about and exist, as even some of your own poets have said, ‘For we too are his offspring.' 29 So since we are God's offspring, we should not think the deity is like gold or silver or stone, an image made by human skill and imagination. 30 Therefore, although God has overlooked such times of ignorance, he now commands all people everywhere to repent, 31 because he has set a day on which he is going to judge the world in righteousness, by a man whom he designated, having provided proof to everyone by raising him from the dead.” 32 Now when they heard about the resurrection from the dead, some began to scoff, but others said, “We will hear you again about this.” 33 So Paul left the Areopagus. 34 But some people joined him and believed. Among them were Dionysius, who was a member of the Areopagus, a woman named Damaris, and others with them.OutlinePaul in AthensA reprieve from persecutionThe formerly great AthensPaul the philosopher?The setting—a city full of idolsFrom the Agora to the AreopagusPaul at the agoraEpicureansStoicsPaul, the new SocratesPaul and the AreopagusAreopagus: a place or a council?Paul the bold Jewish philosopherPaul's SpeechEmphasizing common groundThe exordium: winning over the audienceThe narratio: proving Paul does not preach “foreign gods”The propositio and probatio: the “unknown God” is the supreme author of existenceThe peroratio: repentance, judgment, and the resurrection

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Stephen Blackburn and Stephen Johnson from Rich From Anywhere to discuss cutting-edge marketing strategies. The conversation covers the evolution of social media marketing, with a focus on the growing power of Facebook ads. They highlight the critical importance of understanding key metrics like customer acquisition costs (CAC) and lifetime value (LTV). Blackburn and Johnson also share their journey from the music industry to marketing, underscoring the necessity of a strong lead generation strategy that goes beyond word-of-mouth. They explore Facebook's sophisticated algorithm, emphasizing the shift from narrow targeting to the power of compelling messaging. Throughout, they advocate for a comprehensive, long-term approach to building lasting customer relationships.TAKEAWAYSEffective marketing strategies in today's business landscapeThe evolution of social media marketing, particularly Facebook adsThe importance of adapting marketing approaches to changing market conditionsInsights on customer acquisition costs and lifetime valueTransitioning from a background in music to a career in marketingThe sophistication of Facebook's advertising algorithm and its data utilizationDifferences between various advertising platforms (e.g., Facebook, TikTok, Google Ads)The significance of understanding and connecting with the target audienceThe role of emotional appeals in influencing customer buying decisionsThe need for a holistic approach to marketing focused on long-term customer relationships If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience.In this episode, we cover:Sun's transition from web design to storytelling and personal brandingThe importance of simplicity and clarity in storytellingSun's "myth, truth, sandwich" approach to crafting compelling storiesHow vulnerability and authenticity build stronger connections with your audienceThe value of testing content on platforms like Threads before sharing on InstagramWhy it's okay to change your opinions and evolve your story over timeTips for sharing personal experiences without oversharingThe power of micro-stories in content creationSun's advice on storytelling is refreshingly practical and approachable. Whether you're a content creator, online business owner, or just looking to improve your storytelling skills, this episode is packed with actionable tips and strategies for crafting more engaging stories.Connect with Sun:Instagram: @sun.yiNight Owl Nation: Learn more about Sun's storytelling communityConnect with me: Follow on Instagram @abigailpeugh for more social media tips and behind-the-scenes of my business journey!Make sure to hit subscribe/follow so you never miss an episode!

In this episode, we explore how AI is transforming the role of CFOs with insights from Julianne Averill, CFO at Danforth Advisors. Discover how AI streamlines finance operations, enabling leaders to focus on strategic growth. Please visit our website to get more information: https://swangroup.net/ Julianne shares her experiences tackling unstructured data challenges and the importance of human oversight in AI tasks. Learn how these technologies are shaping the future of biotech and digital health finance.Specifically, this episode highlights the following themes:The role and value of executive coaching in leadership and decision-making.Strategies for improving communication skills and understanding the audienceThe importance of humility, learning, and adaptability in leadership development.Links from this episode:Get to know more about Julianne Averill: https://www.linkedin.com/in/julianneaverill Learn more about Danforth Advisors: http://www.danforthadvisors.comThis video is about AI In Finance: How AI Is Changing The CFO Role - Insights From CFO Julianne Averill. But It also covers the following topics:AI In BusinessCorporate FinanceMergers And AcquisitionsAI In Finance: How AI Is Changing The CFO Role - Insights From CFO Julianne Averill

In this episode, I'm introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.I'm sharing the 12 ways I come up with content even when I feel like I'm fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!Topics We Cover in This Episode: How to turn your clients' challenges into compelling contentA ninja marketing strategy that provides an endless stream of ideas directly from your audienceThe surprising place I look for inspiration that you probably haven't consideredHow to leverage AI without sacrificing your unique voiceShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:To find simplicity in your business listen to Episode 111: https://www.kimkiel.com/podcast-1/why-simplicity-is-the-secret-to-online-business-success Learn how to use days of the year to inspire content by listening to Episode 90: https://www.kimkiel.com/podcast-1/turn-blah-blah-blah-into-bravo-how-to-complete-small-business-copywriting-projects Learn how to use AnswerThePublic by listening to Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Listen to Episode 40 to learn how to use a thank you page survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

In this episode, Mischa Zvegintzov and Rachael Botfield discuss the transformative benefits of podcasting for businesses. Rachel shares her journey from virtual assistant to podcast manager, and the strategies she uses to help her clients create captivating content and build their dream audience. You'll learn about the importance of finding the right podcast collaborator, leveraging LinkedIn for networking and engagement, and repurposing your podcast content across multiple platforms. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights that will inspire you to take your podcast to new heights. Show Notes:Rachael's background and transition from virtual assistant to podcast managerThe power of podcasting for business growth and visibilityStrategies for finding the right podcast collaborator and building relationshipsLeveraging LinkedIn for networking and engagementRepurposing podcast content for maximum impactTips for creating captivating podcast content that resonates with your audienceThe care home podcast case study and the importance of addressing sensitive topicsTune in to learn how podcasting can support your entrepreneurial journey!Find Rachel:LinkedIn: Rachael Botfield - Podcast ManagerWebsite: rb-va.com Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register Now This Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now For social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

In this episode of Rocky Mountain Marketing, I sit down with video production expert Luria Petrucci to demystify the world of video tech and help you create a professional home studio setup. Luria, a Podcast Hall of Fame inductee with 18 years of experience, has helped industry giants like Amy Porterfield and Michael Hyatt build their video empires. Now, she's here to share her wisdom with you!In this eye-opening conversation, you'll discover:Why #video is crucial for building genuine #connections with your audienceThe three levels of video #production and which one is right for youSimple #lighting tricks to make you look like a pro on #cameraHow to choose the right software for your video needsThe power of a "set it and forget it" studio setupPlus, Luria reveals her game-changing course that simplifies the entire process of creating a home video studio. Whether you're a seasoned content creator or a camera-shy beginner, this episode will give you the confidence and tools to start leveraging video in your business. 00:00:00 - Introduction and Luria's background00:04:30 - The power of video in building connections00:09:15 - Simplifying video tech for beginners00:15:45 - Lighting tips for a professional look00:21:30 - Choosing the right video production software00:27:00 - Creating a "set it and forget it" studio setup00:32:15 - Overcoming camera shyness and fear00:37:45 - Luria's new course and final thoughtsReady to transform your video presence? Tune in now and learn how to create professional-looking videos that will captivate your audience and grow your business.Get Luria's Course: katiebrinkley.live/videoVisit Luria Petrucci''s social media pages:Facebook: https://www.facebook.com/luriapersonal/ Youtube: https://www.youtube.com/livestreamingprosLinkedIn: https://www.linkedin.com/in/luriapetrucci/Instagram: https://www.instagram.com/luriapetrucciLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#videoproduction #livestreaming #facebooklive #youtubelive #youtubestrategy Hosted on Acast. See acast.com/privacy for more information.

Uncover the Secret Formula for Dominating Google Searches with Just One Podcast EpisodeGet ready to learn the hidden secrets of achieving top ranking on Google with just one podcast episode. Delve into the captivating conversation as Laura demystifies the complexities of SEO and how podcasting can revolutionize your online presence. Discover the unique strategies for speaker pages that will elevate your brand and captivate your audience's attention.Join us as we unravel the mystery behind SEO simplification and keyword research, changing the game for content creators and business owners alike. In this episode, you'll learn:The crucial role of keyword research in amplifying your online visibilityHow podcasting can serve as a powerful tool for SEO and link buildingExpert strategies for optimizing speaker pages to engage and attract your audienceThe futuristic fusion of AI and human validation for keyword researchThe transformative impact of podcasting on short- and long-term SEO resultsGet ready to unlock the untold power of SEO and podcasting, and catapult your online presence to new heights.LINKS for Laura:Website: laurajawadmarketing.comSocial Media: @laurajawadfitnessGift: SEO SimplifiedMaster the art of SEO and podcasting, and watch your online presence soar to unprecedented levels!*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/MagicGrab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/DirectoryFollow me on Instagram at https://instagram.com/laurieann.murabitoClick and read more over on my website. https://SpeakAndStandOut.comIf you're looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you'd be a good fit for one of my programs. schedule a call...

We've made it to the final episode in our Social Media Marketing Funnel series so you know that means we're talking about conversion. Episode HighlightsWhen should you focus on Conversion Marketing?Types of content to convert your audienceThe role Stories play in conversionResources MentionedYou might also enjoy Episodes 67 and 68If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible:https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649Connect with hostKassaundra is a teacher-turned-social media manager with a passion for helping educators reach their goals and dreams using the power of social media. You can follow her on Instagram @fostercontentsolutionsInstagram: https://www.instagram.com/fostercontentsolutions/Join the Facebook Community: https://www.facebook.com/groups/schooledinsocialsNote: As an Amazon Associate I earn from qualifying purchases. There is no additional cost to you for shopping through my link but your support helps keep this podcast running so Thank You!Social media tools I love:Airtable (affiliate link): https://airtable.com/invite/r/ZnOJJF9YLater (affiliate link): https://try.later.com/ggv1e2qz2oopMentioned in this episode:Leave a reviewJust like reviews on your TpT resources help them get in front of more teachers in search, reviews for the podcast help more teacherpreneurs find and take advantage of all the information in the show. https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the FluffIn this episode, we're joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares her innovative concept of "content sparring" and how she transformed her passion for editing into a thriving business.In this episode, you'll learn:The importance of self-editing to enhance the overall quality of content and reduce endless feedback loopsThe importance of authenticity and consistency in building an engaged and loyal audienceThe concept of "content sparring" which is a collaborative, live editing process designed to improve content quality in real-timeResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Erica on LinkedIn: https://www.linkedin.com/in/erica-schneider66/Connect with Erica on X: https://x.com/ericasmyname?lang=enCheck out Cut the Fluff: https://cut-the-fluff.ck.page/Timestamps:(00:00) Erica's career journey to solopreneurship (05:01) The importance of editing content(11:39) How to create and sell successful courses(17:05) “Content sparring” and its benefits to social writing(20:07) Why LinkedIn is not for everyone

Send us a Text Message.When Natalie joined The Profitable Nutritionist Program 2.5 years ago, she was looking to replace her corporate salary and made $7,000 in the first 48 hours. That was more than she had ever made in a month, even at the top of her pay scale in healthcare.Fast-forward 2.5 years, and she has now made over $550,000 selling her ONE core offer. How she did it might surprise you...Luckily, she candidly shares all the details in this episode.Listen now and Learn: How strategic hiring and delegating (before she was actually ready) has impacted her business growth The specific things Natalie always does in her marketing to speak to her exact audienceThe big failures Natalie has experienced in her first 2.5 years of business and how she bounced backEnjoy!Connect with Andrea Nordling:

Send us a Text Message.Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra CormanKendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.Highlights from today's episode include:The importance of balancing promotion and value in emailsStrategies for providing educational, inspirational, and entertaining contentTips for creating compelling promotions that resonate with your audienceThe role of segmentation and personalization in email marketingPractical steps to review and adjust your current email strategyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. You're posting on LinkedIn. You're commenting. You direct messaging potential clients. It's still not working. The truth is, the way you're currently showing up isn't enough to get your network to book a free consultation call with you.Not anymore.Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching ClientsIn this guide, you'll get instant access to:> The 3-Step Framework that'll help you convert more of your network to paying coaching clients.> How to increase your reach and impact without asking all your friends to comment on your posts.> The Anti-Sleaze Sales Method that'll help you serve more clients so you can get paid to make a difference.Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

In this episode, you'll discover:Do the preparation so that when you speak you can focus your attention on your audienceThe secret sauce that will make the information lead to transformation.Understand what people want so you can give them what they needHow to anchor yourself into in CERTAINTY - the ultimate people magnetEpisode Highlights02:40 - Marketing and educating clients through virtual and live events.05:12 - The importance of execution in a five-part process.08:53 - Being in the moment for presentations - letting go and having fun.11:04 - Speaking to a room with the mindset of speaking to one person.14:26 - Treating people based on their destiny, not history.16:14 - The importance of understanding audience and message in chiropractic marketing.20:04 - Shifting from focus on self to audience, reducing anxiety and increasing excitement.22:01 - Delivering a message that resonates with the audience's wants and needs.23:58 - Dr. Eric DiMartino welcomes Success Partner, Dr. Jason Green from Simplified Functional Medicine to discuss how their program helps chiropractors incorporate functional medicine into their practices without the need for additional extensive training. Offering comprehensive support in clinical systems, business management, and marketing to drive new patient acquisition, their approach streamlines the treatment of common chronic conditions with simplified protocols. They have also seen an attractive ROI, aiming for a 6 to 7 times return on investment for their clients. Tune in to learn how this system works and can benefit your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBuild your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/For more information about Simplified Functional Medicine please visit: https://simplifiedfunctionalmedicine.com/Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477  Schedule a Brainstorming call with Dr. PeteDr. Stephen's LinkedInDr. Peter's LinkedInThe Remarkable CEO WebsiteDr. Stephen's Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

"You give it to someone else, they'll have a different opinion. And someone else will have a different opinion, and say that's amazing. Then you send it to someone else and be like, well, this is crap. I'm never going to hire you."~Radim Malinic delves into the mind of Robert McCombe, a rising creative force whose Instagram presence has garnered over 150,000 followers, providing a calming respite amidst the digital chaos. With candor and vulnerability, McCombe shares his journey, shedding light on the pressures, triumphs, and challenges that come with navigating the ever-evolving creative landscape.~McCombe's journey began with a simple desire to showcase his work, but as his following grew, so did the opportunities and responsibilities. From the temptation of sponsored posts to the constant pressure of maintaining a consistent presence, McCombe's experience offers a raw and honest glimpse into the realities of building a brand in the digital age. His passion for learning and experimenting shines through, as he discusses his forays into photography, video creation, and product development, all while balancing the demands of a day job as a graphic designer.McCombe's transparency about the pressures and uncertainties of social media successHis commitment to authenticity and creating value for his audienceThe delicate balance between creative freedom and financial opportunitiesThe importance of community and collaboration in the creative industryThe ever-present fear of algorithms changing and platforms disappearingCreativity For Sale: How to start and grow a life-changing creative career and business by Radim Malinic - Out now. Paperback and Kindlehttps://amzn.to/4biTwFcFree audiobook (with Audible trial)https://geni.us/8r2eSAQSigned Bookshttps://novemberuniverse.co.uk

Join us as we explore the art and science of podcasting with Jim Collison, a seasoned podcaster with a deep passion for utilizing personal strengths to excel in the medium. Jim shares his extensive experience, from hosting technology and community-building podcasts to employing the CliftonStrengths assessment to enhance podcasting skills.Jim discusses practical strategies for identifying and applying one's strengths to podcasting, ensuring content remains engaging and personal. He also discusses integrating personal development tools into the creative process and offers insights on collaborative podcasting, emphasizing the importance of understanding team dynamics to produce compelling content.Looking ahead, Jim considers potential innovations that might shape the industry, highlighting the importance of adaptability and continuous learning. He stresses the significance of authenticity and dedication in crafting a podcast that resonates with audiences.Throughout our conversation, Jim provides excellent advice for both novice and veteran podcasters, aiming to inspire and guide them in their podcasting journeys.Key Points:Leveraging personal strengths and technology in podcastingPractical tips for engaging and maintaining an audienceThe future of podcasting and emerging trendsImportance of team dynamics and collaborative efforts in podcast productionResources:Home Gadget Geeks PodcastAsk the Podcast Coach----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every...

Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast | https://www.itspmagazine.com/marco-ciappelliEpisode NotesIn a fast-paced world where time is a precious commodity, ITSPmagazine is revolutionizing the way we consume podcast content with their latest episode format - 7 Minutes on ITSPmagazine. Sean Martin and Marco Ciappelli, the dynamic duo behind this innovative concept, are here to shake things up in the podcasting arena.The ConceptThe premise of 7 Minutes on ITSPmagazine is simple yet brilliant. In just seven minutes, listeners are taken on a whirlwind journey through a concise and impactful brand announcement story. This short podcast format is designed for those moments when you need a quick burst of insightful content without committing to a full-length episode.Testing the WatersSean and Marco are boldly stepping into uncharted territory by testing this new format. By asking three key questions - What are you announcing? Who is it for? What are the desired objectives or outcomes? - they delve straight into the heart of the matter, ensuring that every minute of the seven is packed with valuable information.Audio and Video ExperienceOne of the beauty of 7 Minutes on ITSPmagazine is its versatility. Whether you prefer to listen to the audio-only version or watch the video podcast, ITSPmagazine has got you covered. The duo's investment in the video aspect elevates the podcasting experience, bringing a visual element to the storytelling.Announcing at RSA ConferenceSean and Marco are gearing up for the RSA Conference, where they plan to unveil an array of exciting brand stories. From broadcast alley interviews with industry veterans like Teresa Leinovitz and Vivek Ramachandran to media room briefings with cybersecurity experts, ITSPmagazine promises a diverse lineup that will captivate audiences.Engaging the AudienceThe ultimate goal of 7 Minutes on ITSPmagazine is to engage and inform the audience. Through thought-provoking conversations with industry leaders, the podcast aims to shed light on the latest trends, research, and innovations in cybersecurity. By inviting listeners to participate in the journey, Sean and Marco are fostering a community of like-minded individuals eager to stay informed.Call to ActionAs the clock winds down on the podcast, Sean and Marco issue a compelling call to action. They invite listeners to join them at RSA Conference, either in person or virtually, to be a part of the immersive experience. By sharing updates, recaps, and exclusive insights, ITSPmagazine promises to keep the audience entertained and educated every step of the way.ConclusionIn just seven minutes, Sean Martin and Marco Ciappelli have encapsulated the essence of innovation and engagement in the podcasting world. 7 Minutes on ITSPmagazine is not just a podcast; it's an experience, a community, and a journey worth embarking on. Join them on this exciting venture and discover a new way to stay connected in a rapidly evolving industry.Seven minutes. Done.____________________________ResourcesLearn more about 7 Minutes on ITSPmagazine Short Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsCatch all of our RSA Conference coverage: https://www.itspmagazine.com/rsa-conference-usa-2024-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageView more conferences and events: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverageITSPmagazine YouTube Channel — Be sure to share and subscribe!

Summary:"Your story is so incredible! You should write a memoir!" However, when individuals approach Robin Colucci seeking guidance on writing a memoir, she typically steers them in a different direction.Find out why in episode #143 of The Author's Corner where Robin explains why she generally advises against memoir writing. However, if you've been considering it, she also shares how you can use your story to craft a book that offers genuine value to your readers while showcasing your best tales. Key takeaways:Why traditional publishing can be tough for memoirsAn alternative approach is to position your personal experiencesThe importance of understanding your audienceThe untapped potential of niche genresAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:"Your story is so incredible! You should write a memoir!" However, when individuals approach Robin Colucci seeking guidance on writing a memoir, she typically steers them in a different direction.Find out why in episode #143 of The Author's Corner where Robin explains why she generally advises against memoir writing. However, if you've been considering it, she also shares how you can use your story to craft a book that offers genuine value to your readers while showcasing your best tales. Key takeaways:Why traditional publishing can be tough for memoirsAn alternative approach is to position your personal experiencesThe importance of understanding your audienceThe untapped potential of niche genresAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

In this episode of the Local Marketing Lab, Ben Fox, the President of ProNexis and head of Customer Experience at Five Star Franchising shares his expertise on the power of localized content and creative in driving local business growth. With experience in sales, marketing, and customer experience across multiple industries, Ben offers a fresh perspective on how businesses can differentiate themselves and outperform their competitors in today's digital landscape.Here are some topics discussed in the episode around localized content and creative:Strategies for creating authentic, value-driven content that positions your business as a trusted resourceThe role of social media and community groups in building local brand awarenessSharing behind-the-scenes processes and expertise with your audienceThe importance of customer experience in complementing marketing effortsTracking and optimizing localized content and creative through A/B testing and data analysisResourcesConnect with Ben Fox on LinkedIn.Learn more about ProNexis.Learn more about Five Star Franchising.Learn more about Five Star Marketing Service.Watch a webinar about the recent FCC changes for lead gen.Other shout-outsRehrig Pacific — supply chain solution that Ben previously worked at.Scott Abbott — founder of ProNexis.Spaulding Decon — a biohazard cleanup company with amazing lead generation content.Blue Bell ice cream and Tillamook.Check out Five Star Franchising's brands: Bio-One, Bath Solutions, Gotcha Covered, Mosquito Shield, 1-800 Packouts and 1-800 Textiles.

Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.We'll talk about:Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean's companyThe success rate of email marketingThe value of direct communication with your audienceThe importance of being intentional when crafting email marketingWhat to focus on in each email to your audienceEssential tools for tracking and improving your brand's reach with email marketingDifferent forms of data and how to use it to grow your email listFor more information, visit Winback Pro's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

In this week's pep talk,  I wanted to share how we've been able to grow our email list organically over the last year.In this episode we cover:How to use podcasts a way to convert with your audienceThe power of video + face-to-face connectionsHow your data can be impacted by your relationships with your leadsCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• DITCH THE SOCIAL DRAMA PODCAST: https://www.hollymariehaynes.com/social• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

How do you infuse your personality into branding and marketing strategies?Today, we have the pleasure of chatting with Miranda Rodriguez from Marketing Uninhibited. Miranda shares insightful tips on how to make your marketing simple, doable, and most importantly, fun. Her unique approach focuses on building confidence, staying creative, and making authentic connections with your audience.Over the course of the episode, Miranda emphasizes the importance of tailoring your marketing strategy to fit your unique strengths, business, and lifestyle. Miranda also unpacks the power of finding creative ways to connect with your audience and using personal interests to infuse personality into your brand, ultimately building trust and authenticity.In today's episode, you will hear: How to tailor your marketing Incorporating personal interests into your brand to connect with your audienceThe power of experimentation Importance of consistency and allowing yourself to find and define your own rhythm in marketing CONNECT WITH MIRANDA:Website: https://marketinguninhibited.com/Instagram: marketinguninhibitedFour week marketing action plan calendarCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• DITCH THE SOCIAL DRAMA PODCAST: https://www.hollymariehaynes.com/social• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Helen Walker is a visibility strategist helping female coaches and business owners to overcome their fear of showing up to sell with confidence.We talk aboutThe importance of mindset in salesPractical ways to show up with authenticityEmbracing imperfection in content creationHow to sell by shifting the spotlight to your audienceThe realities of being a business owner and motherHow and why Helen started her mastermind programme... plus SO MUCH MORE!Get in touch with Helen on InstagramAnd if you liked this episode, screenshot and tag us both in your Instagram stories!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

Wondering how you can get more readers to your blog in 2024? Not sure how you can figure out all this SEO stuff? You just want to write and reach more people to share God's Word, right?Well help is here! My guest today is LeeAnn Fox, founder of Kingdom Bloggers, and host of the Kingdom Influencer podcast. LeeAnn is a genius at blogging and SEO and I couldn't wait to talk to her about:What blogging is and isn't and why it's important for authorsHow SEO works on your blog to help reach a wider audienceThe role SEO plays in building your author platform if you are pitching a book proposal and more!Connect with LeeAnn:SEO for Christian Authors Bootcamp (aff)Use code PODCAST for 25% off!WebsiteFacebook GroupAffiliate links may be included. I only share products and services I know will bring you value.Related Episodes:How SEO Helps Readers Find Your BooksDesigning Your Author WebsiteConnect with Kim:WebsiteInstagramLinkedin

The Pet Photographers Club podcast is back for 2024 and if like me, you're taking advantage of this quieter season to update your website and put a blog strategy in place to get you closer to position one on Google, then today's episode couldn't be better timing for you. Late last year I decided to hire a PR consultant for my new photography business. After learning from today's guest, Zoe Hiljemark back in Season 9 and then following her Facebook Group for a while, I knew she was the perfect fit. She's been busy pitching journalists for me over the last few months while also sharing extra advice with me on blogging and SEO. Based on her advice, I made some changes to my website which had an immediate positive impact.I asked Zoe to join me again on the podcast to share some of these insights with you all and you absolutely will not be disappointed.If you're not a Club member yet, this extended episode with Zoe is alone worth the annual fee. We broke down the customer journey, giving you suggestions on what blog topics to cover for each stage. Zoe shared the biggest mistake most photographers make with their blogs, and among everything else also got into backlinks and understanding Domain Authority. WHAT WE COVERED:What is SEO and why should we focus on itWhere do blogs come into itMinimum word count per page and how to make the copy digestible Site structure and submitting sitemaps through Google Search Console The pages we should have on our websiteWhy should we blog IN THE MEMBERS-ONLY EXTENDED EPISODEBlogging beyond sharing client galleriesCustomer journey and how that impacts blog strategyBlog topic examples for a cold audience, warm audience, hot audienceThe importance of re-engagement content or nurture content How to do keyword researchUnderstanding keywords Breaking down the technical SEO optimisation of blogging: Meta description, Titles, heading tags The biggest mistake photographers make with meta descriptionsHow internal links help SEOWhat are backlinks, why do we want them and how can we get them Guest blogging and how to approach it Understanding Domain Authority LISTENER BONUSTo make it even easier for you to get started with blogging this month, I've put together a blog planner with a table of ideas! Everyone can access it for free until the end of January via the show notes, after that, it will be a bonus for members found only in the portal! Grab yours now!ACCESS THE FREE BLOGGING PLANNER AND IDEASMENTIONED LINKS IN THE SHOWNOTES: https://thepetphotographersclub.com/podcast/1509

What is the best way to connect with your audience? It all comes down to video! If you are not using live stream videos as part of your marketing strategy, you are losing out on massive opportunities. Join us in today's show to find out why video is the best way to quickly and effectively engage with your audience.Tanya Smith is a premier video coach, savvy business strategist, and the host of Stream Like A Boss TV. She is one of the most sought-after speakers on content marketing, known for her soothing voice and magnetic presence, and she understands what entrepreneurs need to do to drive business engagement. Tanya's weekly live stream show, Stream Like A Boss (8 pm Eastern on Thursdays), is where she offers strategies and tools to help entrepreneurs attract people into their world and engage them. In today's show, Tanya covers common objections about live stream content and techniques for diversifying video content to attract your audience and turn them into engaged clients. Tanya first joined us for Episode 24, Social Media Marketing, and I'm thrilled to welcome her back to the show to share more of her expertise. Show Highlights:Why live streaming is vitally important to humanize your brand and create a genuine connectionHow to determine what your live stream content should be (Don't be afraid to experiment!)Tanya's Five E's about the purpose of live stream video: educate, encourage, elevate, entertain, and evoke emotionHow to diversity your content on different platforms according to your target audienceThe most common objections about using live video–and how to overcome themTanya's advice about using Facebook, Instagram, and LinkedIn for live video—and why using a third-party video service provider is easier than you might thinkTanya's tips and takeaways about getting started with live streaming with consistency, commitment, and why your interactions are the key to engaging with your audienceResources:Connect with Tanya Smith: Website, Facebook, Instagram, LinkedIn, YouTube, and Stream Like A Boss TV *Catch Tanya's first appearance on Episode 24 (Social Media Marketing) of the STaR Coach Show!Visit the STaR Coach Show YouTube Channel!Need CCUs? Explore The Essence of Mastery Summit and receive $110 off by using “Meg” as your VIP code. Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

Today, Judi electrifies the airwaves with her powerful and inspiring message of self-love and gratitude. She passionately underscores the power of a positive mindset and the magic of embracing our true selves. Get ready to be inspired by her energizing spoken word piece, "Mirror, Mirror," a rousing anthem of individuality and inner strength.Today on Yes, And:Judi's overflowing gratitude for life and her audienceThe importance of embracing self-confidence and empowermentOvercoming self-sabotage that hinders personal growthJudi's inspiring spoken word piece, "Mirror, Mirror"This show is supported by:AdvoCare® | Visit advocare.com and use the code HOLLA at checkout for 15% offResources:Sign up for SPEAKER SCHOOLGet the Fearboss Boss Project WorkbookGet the print edition goal-focused Possibility Planner OR download it here for FREEConnect with Judi:Book: Fear Is My HomeboyJudi on Instagram: @judiholler Judi on Facebook: https://www.facebook.com/JudiHollerFanPage Website: judiholler.com Email: hello@judiholler.comThis show is produced by Soulfire Productions

In this episode, you'll also hear:Dr. Bren's mission to help others explore, embrace, and excel in their God-given purposeHow journaling about your own process of growth can turn into a book that touches the lives of other peopleHow to be intentional in your focus and write directly for your target audienceThe importance of researching to find the right publisher for your bookDr. Bren's advice for writers who hesitate to step out in faith and share the message God has given them3 Phases of Breaking ForthDr. Bren Williams wrote her book, Breaking Forth 2 Destiny, with the goal of empowering Christians to overcome obstacles, explore their purpose, and embrace their God-given destiny. “Challenges can only be conquered when they are faced,” she explains. “So Breaking Forth 2 Destiny is simply an instrument that will help us deal with distractions that cause delay, overcome obstacles that hinder progress, step out of our comfort zones, and release the past to refocus on the present.”In the book, Dr. Bren breaks down this journey to embracing one's destiny into three phases:Break free: Being delivered by God to be able to achieve a breakthrough.Breakthrough: Overcoming challenges or difficult seasons in life.Break forth: Emerging from those challenges stronger and prepared to embrace a greater purpose.“Many of us can testify that ‘God brought me through' or ‘God brought me out,'” Dr. Bren says. “That's a breakthrough. Breaking forth takes us to the next level, the next dimension. You emerge with power, you emerge suddenly, and you emerge stronger, better, and wiser. In other words, it means to thrive and not just survive.”While writing, Dr. Bren took inspiration from her own journals and past experiences. She had seen firsthand how fear can keep people feeling stuck and unable to move forward, and wanted to inspire others with the hope that God can help them break free of fear and doubt and break forth into a greater destiny — just as He did for her. Narrowing FocusAfter deciding to write her book, however, Dr. Bren had to face and work through her own set of challenges. First, the topic she had chosen was simply too broad. She had to learn to narrow her focus and prioritize the core message she wanted her audience to receive instead of trying to fit all of her thoughts and ideas into the same book. Now, she advises aspiring authors to do the same. As you plan your book, take time to reflect on the topic and on your intentions for the book, and rely on God to help you focus on what matters the most — even if it means going at a slower pace than you would prefer. “Progress doesn't have to come in large segments,” Dr. Bren says. “It's a step. It's a journey. And it's not something that happens overnight.”Next, once Dr. Bren had begun to narrow her focus, she also had to keep her target audience at the forefront of her mind so she could write directly for them. She describes it as a process of elimination: As she prayed for the right words to help the people she knew she had been called to serve, she focused on deleting irrelevant content and adding information that aligned with her book's purpose of helping people step into their God-given destiny. Dr. Bren's story is an important reminder for us all. As writers, we often have many exciting ideas and want to include them all. But to really speak to our audience, we need to remember that the reader is looking for something specific, and it's our job to make it easy for them to determine if this particular book will give them what they're looking for. That means we've got to remove anything that doesn't quite fit. But don't worry — you can always use those ideas in another book later on!Lessons from PublishingAfter completing the book, Dr. Bren says the real work was just beginning. Now she had to find the right publisher, get her book out into the world, and market it so the right people could find and read it. This process taught her several lessons:Do your research: Not every publisher will be the right fit for your book. Be sure to research what they have to offer and ask questions so you know you're making the right choice.Quality over quantity: Make sure your book represents you and your God-given message well. Take your time and be intentional about producing the best-quality work you can.Invest in marketing and promotion: For your book to make an impact, people have to read it. And for people to read it, they have to know it exists.“No matter how great your product is, or what a great blessing you have in your hand,” Dr. Bren adds, “until it's in the hands of the readers, it's just good information.”So don't just stop at crafting a quality book and getting it published — you've got to do the work to get it into people's hands and entice them to actually read it so their lives will be changed by your message. Take a StepMaybe you, like Dr. Bren, have a message you know God has given you, but you have so many ideas that you aren't sure where to start. Or maybe you've been writing for a long time, but you hesitate to put yourself out there and get that book published. Whatever may be holding you back, Dr. Bren encourages you to simply take a step forward in faith and trust God to carry you the rest of the way. “Someone is waiting on what's locked up inside you,” she concludes. “I look at it as if I'm holding up and delaying someone's destiny if I am not obedient. So even if you're afraid, step out, and God will meet you. He will empower you and allow you to move forward by faith.” BIO:Reverend Dr. Brennetta C. Williams is the Visionary Founder and Senior Pastor of the Impact Worship Center Int'l located in Chesapeake, VA. She has earned a B.S. in Business Management from Old Dominion University in Norfolk, VA; a Master of Divinity from the Samuel Dewitt Proctor School of Theology in Richmond, VA; and a Doctorate of Ministry from United Theological Seminary in Dayton, OH. Her professional background includes marketing for several leading pharmaceutical companies. Over the last decade, she has dedicated her life to providing medicines, education and community services to those affected and infected with HIV/AIDS. The experience has been instrumental in sensitizing her to the suffering of others.Dr. Williams answered the call to the gospel ministry and was licensed in 2003. She has served as an Associate Minister, Adjutant, Director of Prayer Ministries, and in a multiplicity of capacities ministering to congregational spiritual needs. Dr. Williams is currently affiliated with the Worship Center Worldwide Fellowship of Churches and was ordained under the spiritual covering of Bishop Millicent Hunter. She is an evangelist, conference speaker, and community advocate dedicated to faithfully serving others. Dr. Williams is also the visionary and CEO of Positive Impact Outreach Inc., a non-profit organization dedicated to positively impacting lives of those in need through the love of Christ. Dr. Williams is a native of South Boston, VA and currently resides in Chesapeake, VA with her husband and daughter. GET CONNECTED:Website: www.DrBrenwilliams.orgFacebook: www.facebook.com/Drbrenwilliams/Instagram: www.instagram.com/iamdrbren

Eva Rado is a trained Engineer whose passion is to work with mum entrepreneurs and turn household management into a household responsibility so they can have the time to pursue their passion.Her work has been instrumental for mums to have the focus and energy they need to run successful businesses, manage their time and overcome burnout.In this episode, Nikki and Eva discuss:How to discover your unique business offerGathering feedback to understand how your services will resonate with your audienceConnecting with your audienceThe fulfilling results of seeing change in people's lives because of your workBuilding trust How pursuing your passion enhances your relationships Leveraging your experiences to build a thriving knowledge businessOrganising your work and life responsibilities Maintaining harmonious relationships in your work and homeThe difference between one-on-one coaching and one-to-many coachingEva's advice to aspiring coaches Questions to ask when considering to venture into coaching businessEva's Offer:Transform your home life and get a headspace for your business with Eva's innovative approach to household management. It's time to turn household responsibilities into a shared mission for the entire family. In this booklet, you'll be able to:Answer questions to evaluate your current situation at homeUnderstand where you'd like your household to beFind balance and harmonyHave the energy and mental clarity to grow your businessDownload the Ebook for FREE

Ever felt overwhelmed by the ever-changing landscape of Instagram? You're not alone. In this episode, I dive deep with Mya Nichol, an Instagram marketing maven, to explore the nuances of Instagram growth, content creation, and the daunting world of online trolls. But it's not just about the challenges – Mya brings to the table actionable insights that are both refreshing and invaluable.In this episode, you'll hear…Exploring the nuances of Instagram growth and content creationThe importance of genuine connections over mere numbersNavigating the challenges of online trolls on InstagramStrategies for crafting content that resonates with the audienceThe significance of understanding and serving your audience on social platformsIf you'd like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:Learn more at myanichol.comFollow Mya on Instagram: @myanicholJoin Mya's Instagram Growth Course for Online Business OwnersGet Mya's new updated 150 Free Hook GuideCONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMERProduced by NOVA Media

Summary:People aren't born ready to lead. Leadership is a continuous process of growth, connection, and courage. And while it can seem scary, it also means that you can be a leader right now. You just have to commit to the process. In episode #119 of The Author's Corner, Robin is joined by Ash Beckham, an activist and leadership expert. They discuss a few key traits of a leader such as authenticity, courage, individuality, and grace. Ash shares how she adapted her speeches into the book, and how the book has provided a new way to connect with her audience. And they discuss the fear of stepping up, and Ash asks listeners to challenge themselves.Key takeaways:How to step up as an authorAsh's leap into authorshipThe difference between a book and a presentation as a medium to connect with your audience and share a messageThe responsibility of creating intimacy with your readerHow to authentically engage with your audienceThe fear of stepping upHow you can step up and be a leader todayAnd more!Resources mentioned in this episode:Ash's TEDx Talk, “Coming Out of Your Closet” Ash's book, Step Up: How to Live with Courage and Become an Everyday LeaderAbout Ash Beckham:Ash Beckham is an inclusion activist, inclusive leadership expert, professional trainer, workshop facilitator, motivational speaker, business leader and author of Step Up: How to Live with Courage and Become an Everyday Leader. Known for her unique voice, intrepid, relatable and intrinsically comic style, and powerful guidance, Beckham's TEDx Talk “Coming Out of Your Closet” became a fast viral sensation. A popular speaker and leadership educator, she frequently addresses topics including embracing a different vision of leadership to create change in our workplaces, schools, places of worship, communities and more. Ash has presented keynotes and workshops for more than 200 corporate, government and collegiate events and conferences including The Boeing Company, Bank of America, Microsoft, the Out and Equal Summit, and more.

The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs. Listen and learn in this episode!Key takeaways from this episode:Creativity as a key driver for brand successThe importance of understanding the brand and its target audienceThe role of social media in promoting the brand and attracting customersAcknowledgment that social media may not lead to immediate sales but can influence decision-makingImportance of thinking beyond advertising to scale a businessStarting locally and using someone else's influence to expandImportance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.Raising prices is not a viable solution to address the problem.Utilizing PR and leveraging others' influence to expand reach and gain attention.Focusing on unique selling points, always telling the truth, and creatively targeting customers.Recommended App/Tool:Jasper AI: https://www.jasper.ai/Recommended Podcast/Audiobook:Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486Today's Guest:Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25. Connect and learn more about Phil and CrunchGrowth: Website: https://www.crunchgrowth.com/ https://philmasiello.com/LinkedIn: https://www.linkedin.com/in/phil-masiello/X: https://twitter.com/CrunchGrowthGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don't really connect to their audience.In this powerful episode, Heather Sager, a certified speaker and coach, reveals the biggest mistakes entrepreneurs make when they articulate their value to the world. Heather also shares unforgettable tips for articulating your value through the bridge metaphor, authentic speaking, and audience guidance.   If you're eager to attract more clients and effectively communicate your value, you don't want to miss this episode. Tune in now and learn from the amazing Heather Sager.Learn more about working with Kwadwo   [QUĀY.jo]. In this episode, you'll hear:The most obvious mistakes entrepreneurs make when speakingThe bridge metaphor in marketing and how it can help you guide your audienceThe power of speaking with authenticityTimestamps:00:00 — Introduction00:39 — All about Heather Sager 04:17 — The need for entrepreneurs to be intentional and strategic in speaking07:36 — Choosing the stage that helps you excel12:34 — Experts struggle with the curse of knowledge18:58 — "Bridge metaphor in marketing and Scaling the mountain"29:27 — Validating, challenging, and questioning marketing strategies effectively32:59 — Trust expert advice, back it up36:48 — How to Master the art of effective communication41:30 — Why you don't have to be perfect but just be authentic45:06 — How you can connect and follow Heather SagerLinks & Resources:Rick's websiteDM me on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo Sampany-Kessie's Links:Visit Kwadwo's websiteFollow Kwadwo on InstagramEmail KwadwoHeather Sager's Links:Download Heather Sager's Cheatsheet:19 Simple Phrases that ConvertVisit Heather's websiteFollow Heather on Instagram Listen to Hint of Hustle PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!