Podcasts about haro help

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you're a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!The Secret to Writing PR Pitches That Journalists Actually ReadUsing free tools like HARO (Help a Reporter Out) and Substack for press coverage.Crafting compelling pitches that get responses.How personal experiences can enhance media opportunities.Overcoming cultural barriers to self-promotion.Following up with journalists, responding quickly, and positioning as an expert.Finding unexpected PR opportunities in different industries.Maintaining relationships with journalists and leveraging past features.Securing media coverage doesn't have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Swapna Patel:Instagram: https://www.instagram.com/style.remixx/Website: https://www.styleremixx.com/

"To win the best cases, you need to show up in the best searches." - Chris Dreyer In today's episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss: The staggering importance of Google for law firm marketing Google's three key factors for local rankings: relevance, distance, and prominence Leveraging entity SEO to outrank competitors The critical role of reviews in dominating local search Advanced link-building strategies for law firms Content pruning techniques to boost overall site authority Making your firm "click-worthy" in search results Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet (legal marketing tips); The PimBox (need link) Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned AVVO Connectively (formerly HARO - Help a Reporter Out) Law Firm Newswire Local Falcon (SEO tool) Time Stamps 00:00 Introduction and SEO Importance  01:30 Google's Local Ranking Factors  02:31 Relevance in SEO  04:13 Entity SEO and Content Strategy  06:05 The Importance of Reviews  07:49 Location and Distance in SEO  12:03 Review Quantity and Acquisition Strategies  14:09 Link Building Tactics for Lawyers  18:27 Managing Outbound Links  19:16 Content Pruning and Crawl Budget  21:18 Click-Through Rate and Title Optimization  22:48 Key Takeaways and Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter's free new online service, Source of Sources. Launched earlier this summer, SOS is already making waves in the world of public relations with over 22,000 subscribers. Much like its better-known earlier incarnation, HARO – which stands for Help a Reporter Out – Source of Sources is an email listserv designed to make it easier for journalists to find the sources they need, and for sources, such as brands, business owners, and thought leaders to get the publicity they seek. Up to three times a day, subscribers get an email with queries by journalists from various media outlets.  If a journalist asks about a topic you know a lot about, simply reply directly with helpful information or feedback for a chance to be featured or quoted in the story. The only rule? Only reply to a journalist's query, or SOS, if you have something productive and relevant to add. If you respond with something unhelpful, you will be permanently removed from the list! No exceptions; no appeals. This is serious business. He's not messing around here! Peter Shankman is perhaps best known as the founder of HARO (Help a Reporter Out), an online service that worked the same ways as Source of Sources. Groundbreaking at the time and user-friendly, HARO bridged the gap between journalists and public brands seeking media coverage by allowing journalists to connect with industry experts and the public for feedback on issues related to their reporting. In 2010, HARO was sold to Vocus, which was subsequently acquired by Cision in 2014. Earlier this year,  Cision folded the classic HARO into Connectively, a web-based tool. Shortly after, our guest, Peter Shankman revived HARO as Source of Sources, an incredible resource he provides to subscribers free of charge.  A lifelong Manhattanite, marketing expert, and futurist, the New York Times called Peter Shankman “a rock star who knows everything about social media and then some.” He is a 5X best-selling author, and the author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. He also has a fantastic podcast about ADHD called The Faster than Normal podcast where he interviews psychologists and successful people from all fields who have ADHD. I highly recommend the book and the podcast is one of my favorites!  In this episode, Peter Shankman and I spoke about Source of Sources, the current state of PR and news media in general, and how to become savvier consumers of information. We also discussed Mental Capital Consulting, a consultancy he co-founded with a psychologist in 2023 that helps companies attract, hire, and retain neurodiverse employees while helping companies to become neuro-inclusive. And, to top it all off we resolved a mysterious bone of contention about cold pizza.  Peter assured us his new service, Source of Sources is free, but he says if you really feel like sending him a donation, you should send it to a charity such as Best Friends Animal Society or The NYC Mayor's Alliance for Animals.  Watch on YouTube:  Follow Peter on LinkedIn: https://www.linkedin.com/in/petershankman/  Learn more about Source of Sources: https://sourceofsources.com/ Mental Capital Consulting: https://mentalcapitalconsulting.com/ Coaching and Mastermind: https://www.shankminds.com/  Instagram: @petershankman https://www.instagram.com/petershankman/ Over 79K followers Faster than Normal Podcast: https://www.fasterthannormal.com/  Wikipedia: https://en.wikipedia.org/wiki/Peter_Shankman

Did you know that people with ADHD make for great entrepreneurs?  Today, Brad Weimert sits down with Peter Shankman, a pioneering entrepreneur best known for founding HARO (Help a Reporter Out), to discuss how embracing neurodiversity in the workforce can unlock untapped potential in any business.  Peter opens up about his experience living with ADHD, how it became his entrepreneurial superpower, and why he believes neurodiversity is crucial in today's workforce. Brad and Peter also share some actionable insights on starting a business from scratch with minimal resources, the importance of simplicity, and how to leverage unique cognitive traits for success.  Tune in!    Key Takeaways: 00:00 Intro 01:38 Peter's first business ventures 05:48 Letting other people talk  09:24 Launching his first agency  16:24 HARO explained  20:36 Peter's ventures after HARO 23:37 What is neurodiversity?  26:48 The parallels between ADHD and entrepreneurship  29:12 How to decide what to focus on  30:25 Why there are more ADHD diagnoses  38:05 Navigating ADHD 43:10 Having a neurodiverse workforce  47:33 Quickfire 49:21 Outro   Additional Resources: ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect:

Welcome to The Good Enough Mompreneur Podcast, where we empower moms to grow their businesses while embracing imperfection. In today's episode, we're diving into strategies to elevate your business in the second quarter of the year. Whether you're a seasoned entrepreneur or just starting out, these tips will help you take your business to the next level this quarter and beyond.Tips you'll learn:1. Referral Rewards: Learn how to create an irresistible offer for your current clients to refer new clients/customers to your business.2. Partnership Potential: Discover how to identify businesses that would be great for a partnership and start the conversation to expand your network.3. HARO Success: Find out how responding to a HARO (Help a Reporter Out) request can boost your business's visibility and credibility.4. Networking Know-How: Get tips on how to effectively attend at least 2 networking events a month, whether virtual or in person, to grow your connections.5. Podcast Pitching: Learn the art of pitching to be a guest on an aligned podcast to reach new audiences and establish yourself as an expert in your field.Thanks for tuning in to this episode of The Good Enough Mompreneur Podcast! Implementing these strategies - or just one of these strategies - can help you make the most out of the second quarter and set your business up for success. Remember, it's okay to be "good enough" as you strive for progress, not perfection. If you enjoyed this episode, please subscribe, leave a review, and share it with other mompreneurs who are on their own journey to success. Stay tuned for more empowering episodes to come!Resources:Referral marketing article: https://referralrock.com/blog/referral-marketing/Partnerships article: https://www.forbes.com/sites/katevitasek/2022/11/30/partnerships-three-data-backed-reasons-two-heads-are-better-than-one/?sh=4260fdff1dfeHARO resources:https://www.connectively.us/https://www.qwoted.com/https://haro-seo.com/haro-response-tips/ Networking resources:https://www.eventbrite.com/https://www.meetup.com/https://www.forbes.com/sites/forbesbusinesscouncil/2023/08/10/the-art-of-networking-five-ways-to-build-connections-that-matter/?sh=5444f911f093Podcast pitching tips: https://amplify.matchmaker.fm/write-podcast-guest-pitch/ Connect with Angela at MomBusinessCoach.com Apply for Coaching Enroll in my FREE mini-course - 5 Keys to Confidence

Join me LIVE at Cre8tive Con! https://cre8tivecon.comLet's get to my free tips for publiHere are my top FREE TIPS to start growing your brand in the media! Let's GO!HARO- Help a Reporter Out/ Create an online profile and wait for journalists to come to you and ask you for your expertise.Use the hashtag #journorequests or #journorequest on TWITTER/ X. Journalists LOVE Twitter/X and if you check out this hashtag you will see a plethora of journalists looking to quote you and your expertise.POD BOOKER- Get on podcasts. This is an excellent way to get in front of other people's audiences. Again, create a profile and find your perfect podcast to guest on.I love these three tools to create a bigger and bolder brand. For more amazing tools that will elevate your content in a strategic way, follow me- and let me know what you are looking to do with your business!WHO ARE YOU?This is why you should read, share and celebrate this FREE ARTICLE: YOU WILL GET MY TOP GO TO TIPS to leverage your expertise in whatever you do. You will get my go-to tips I give my top clients to make a splash in the media.You are a coach? Be recognized as a premiere expert in peak performance.You are an author? Become the foremost thought leader on your subject.READY? LET'S DO THIS!You are reading this because you are building a brand, and you want the world to know about your incredible service or product. You have been met with a stalemate in terms of organic publicity, notoriety and brand recognition. This is why you need to use the following FREE tools to build your brand and utilize digital marketing to get noticed.Before we get to the good stuff, I just want to add a caveat that the most powerful way to get media attention is to speak on stages and network. There is nothing more powerful than the almighty handshake. And there is nothing better than gaining recognition by speaking on stages and building upon other people's audiences. I recognized this fact years ago, and I WISH I knew this decades ago. It is a lonely path to becoming an entrepreneur. Locking arms with other amazing people who understand your message, is perhaps the best way to build an audience who is hungry for you.Join Our Community And Create A Buzz For Your BusinessWelcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.(Like Gary Vaynerchuk)!Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.Follow us on all social spaces @themediacastersJoin The Mediacasters Community FREE for a limited time: https://themediacasters.mn.coGet our #1

In this episode of the Business Growth Hacks podcast, your host host Andrew Brooke and co host John Fritzsching explore the secrets of small business success with their guest, Sneha Saigal. Sneha has an MBA focused on entrepreneurship from IESE Business School in Barcelona, shares her journey from consulting to co-founding Geeks and Experts, focusing on marketing and business development. The conversation touches on her diverse experiences, including working with social impact enterprises and prison programs. Key Points: Sneha's background includes experiences in consulting, and nonprofits before co-founding Geeks and Experts.Discussing commitment to social impact initiatives, such as liberal arts programs and social impact enterprises.The role of businesses, especially small ones, in contributing to positive social changes.The trending topic of fractional talent and its value for businesses.Fractional talent is compared to a timeshare, emphasizing the accessibility of expertise without the full cost of hiring.The distinction between fractional talent and freelancers, emphasizing that fractional talent is not just spare-time freelancers.The importance of maintaining the human component in PR, stating that authenticity is crucial for success.The human touch is deemed irreplaceable, and Sneha warns against relying solely on A.I. for communication efforts.A.I.-generated pitches are noted to lack authenticity, and the human touch remains a key factor in successful PR strategies. A.I. is seen as a powerful tool when used properly, and the quality of output is emphasized, especially when combined with human input.The hosts stress the importance of creating well-crafted prompts for A.I. to generate more effective and personalized results.The hosts discuss the need for business owners to adapt and continuously learn in the ever-evolving business landscape.The growth hack shared by Sneha is the use of "Haro" (Help a Reporter Out), a platform connecting journalists with sources for news stories. Quotable Moments: "Every day is a good day around here.” "People buy from people, not businesses." "Knowing when you need that talent is really valuable.” Links Mentioned: https://geeksandexperts.com/ https://www.instagram.com/saigalsn/ https://www.linkedin.com/in/snehasaigal/ https://www.helpareporter.com/ https://beefymarketing.com/ https://beefymarketing.com/blog/ https://beefymarketing.com/small-business-nation/ Show Sponsor: https://www.trustyourwingman.com

What links should you be building to your site in 2023? In this episode, Amit shares five types of backlinks SEOs should work on building in 2023, including: 1. Guest post outreach 2. Government websites 3. HARO (Help a Reporter Out) 4. Resource Pages 5. Resource Links

Ready for a HARO (Help a Reporter Out) masterclass? HARO is a platform that connects journalists with 'experts' to include their insights into articles. This is great for link building but can lead to a lot of questions on how to do it right. Thankfully, Chris Panteli joins the Niche Pursuits podcast this week to shed light on: How and when you should respond to HARO queries, What you should say, How to vet reporters, How to follow-up, And a whole lot more... All to save you time, increase your success rate and land more links. Chris runs a purely white-hat, digital PR link building agency that averages 100 links per month. And he has a ton of awesome insights to share. He starts off by explaining some context. How valuable HARO links are for building credibility, increasing domain authority, and improving search rankings. And how to succeed with HARO, it's important to position yourself as an expert in your niche and have a well-optimized LinkedIn profile and website homepage. Success rates vary depending on the niche and competition, but having expertise and credentials increases the chances of winning pitches. He suggests starting by targeting websites your competitors have featured on their homepages and then expanding to high DR (domain rating) and high-traffic publications. Chris also believes vetting HARO queries is crucial to save time and increase success rates. The key is to look for relevant queries from reputable domains and avoid low-quality websites. Engage with journalists and editors to ensure your link is included in the final article. And don't be afraid to follow up to convert unlinked mentions into links. Timing is also important in HARO link building. And while subject lines are not a major factor, it's important to follow any specific instructions from the journalist. He even gives an awesome tip on how to use AI to assist with research and generating pitches in a way that'll work like a charm. It's really a great and valuable discussion you don't want to miss. And Chris also offers a free vetting resource (in the shownotes below) and a 20% discount for Niche Pursuits listeners on link building services and a HARO masterclass course with the code NichePursuits20. Hope you enjoy! Links & Resources Home - Linkifi freebie - Linkifi And as always, this podcast episode is hosted by Jared Bauman, co-owner of 201 Creative SEO Agency Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.Join us as Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.In this episode, you'll hear:Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programGloria Chou's Links:Email GloriaVisit Gloria's WebsiteFollow Gloria on InstagramCheck out Gloria's YouTube ChannelFollow Gloria on PinterestLearn more about Gloria on her LinkedInPlease support the podcast by giving an honest Rating/Review for the show on iTunes!

Morgan Taylor is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. They specialize in getting high DR backlinks (60+) from publications like Business Insider, Ask Men, Forbes, and HuffPost, and have placed 3000+ backlinks for their clients, who include $100M annual recurring revenue companies and founders with $1B+ exits. The big difference between them and other link-building services is that they only charge you when they place a DR50+ link for your business. Nobody else comes close to this! Morgan has worked in marketing with a focus on SEO for 6+ years and, together with his Co-Founder at Jolly SEO, was among the first to truly productize journalist outreach for link-building purposes on platforms like HARO.He is also the Co-Founder of Pitch Response the first SaaS tool designed to help DIY HAROers achieve greater success in their link-building efforts.More Info: Jolly SEOSponsors: Master Your Podcast Course: MasterYourSwagFree Coaching Session: Masterleadership.orgSupport Our Show: Click HereLily's Story: My Trust ManifestoSupport this show http://supporter.acast.com/masterleadership. Hosted on Acast. See acast.com/privacy for more information.

Nathan adds another guest to the Let's Talk Marketing Podcast family, Morgan Taylor. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. Don't miss his

In this episode of Zero to CEO I speak to HARO expert Morgan Taylor about the importance of building your online presence in today's business landscape. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. They specialize in getting high DR backlinks (60+) from publications like Business Insider, Ask Men, Forbes, and HuffPost, and have placed 3000+ backlinks for their clients, who include $100M annual recurring revenue companies and founders with $1B+ exits. Morgan has worked in marketing with a focus on SEO for 6+ years and, together with his Co-Founder at Jolly SEO, was among the first to truly productize journalist outreach for link-building purposes on platforms like HARO. We discuss the importance of building your online presence in today's business landscape. How to use HARO to get free press for your business, which will help you get your name out there, get quality backlinks, build your authority and drive more traffic to your website. And Morgan's expert tips for small business SEO strategy in 2022.

Ever wonder how someone builds up enough credibility to become quoted in the media or a regularly booked public speaker? Peter Shankman is a five-time bestselling author, entrepreneur, and corporate speaker. It's been 24 years since he had a typical job after he lasted one week at a magazine. As someone with ADHD, Peter learned later in life the driver behind his "faster than normal" brain and why he couldn't focus at work in the way an office job requires. Today, he travels the world as a speaker educating audiences on two of his favorite topics: how to win at customer service and why Neurodivergent employees need to be celebrated and accommodated. His book, Faster Than Normal is a New York Times bestseller. In this episode, Peter shares what it meant for him to pivot as a speaker during the pandemic and why having so much free time as someone with ADHD was a considerable challenge. He shares what it takes to get the media's attention with insider tips he knows better than anyone as the founder of HARO (Help a Reporter Out), a company he started that helps journalists find sources on deadline. Cision ultimately acquired it. Peter's depth of experience in marketing, social media, and PR has made him an expert on what it takes to make people happy, and spoiler alert: a big bag of M&Ms can sometimes do the trick. We dive into the importance of learning about people and how small personalization touches can impact someone's experience with you or your brand, leave a lasting impression, and build loyalty.

Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode,  Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode,  Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

Peter Shankman is an author and popular keynote speaker in marketing, brand building, social media, and customer service. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, and upskilling and neurodiverse education. More Peter Shankman is an author, popular keynote speaker, and authority on marketing, brand building, social media, and customer service. He is also a futurist and expert in the latest trends in digital marketing and technology. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, upskilling and neurodiverse education. A little about Peter  The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” He is a 5X best-selling author, entrepreneur, and corporate in-person and virtual keynote speaker. Among his many ventures, Peter Shankman founded HARO (Help a Reporter Out), an online service for journalists to obtain feedback from the public and connect with experts on issues relevant to their reporting. Shankman founded HARO originally as a Facebook group in 2008 and it was later turned into a mailing list claiming over 800,000 sources and 55,000 journalists and bloggers. Within three years, HARO was already generating $1.55 million selling simple text ads on email blasts. In June 2010, Shankman made a successful exit, selling HARO to a large advertiser. Today, the company is part of Cision. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, and advertising. He is also a sought-after expert and commentator on ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse Economy.  An ADHD entrepreneur himself (like me!), he is the host of a popular ADHD podcast called “Faster than Normal.” Peter Shankman is currently Futurist in Residence at BluShark Digital, a marketing agency, where he tracks trends in the constantly changing digital landscape in order to devise cutting-edge solutions that help clients gain maximum visibility.  Peter Shankman is a fascinating guy, known not only for his out-of-the-box thinking but also for his incredible, unconventional habits and hobbies. If he's not getting up at 3:30 am for a run followed by a cold shower or jumping out of an airplane, he's often traveling the word and consulting. He also has a Mastermind. It was a lot of fun talking to Peter and you can learn more about him by checking out the links in the show notes. I think you're really going to enjoy this interview, but first a quick word from our sponsor.  Learn more about Peter Shankman: https://www.shankman.com/about/ https://en.wikipedia.org/wiki/Peter_Shankman https://www.instagram.com/petershankman/ https://www.linkedin.com/in/petershankman/ https://www.fasterthannormal.com/  

#071 - Join me for the "break-up" episode. Today we're breaking up with Meta - aka Instagram - since we broke up with Facebook a long time ago. Find out why major influencers are jumping ship, despite making most of their money on the platform. I share eight ways to grow your audience organically and on the cheap. If you think you might want to jump ship on the Metaverse, this episode is a can't-miss.Read the Buzzfeed article here.Sign up for your free 14-day trial of ConvertKit at  jennieoconnor.com/convertkit and use it for your newsletter broadcasts and the landing pages for your lead magnet.To publish newsletters on LinkedIn, you have to turn on creator mode, have an audience of more than 150 and have recent shares of original content.Check out the episodes mentioned in this one:Jorge Giraldo on Overwhelm (or Striving for "Lopsided" Balance) - Episode #020Dr. Angela Mulrooney on Brand Archetype (or Setting Fire to What's Holding You Back) - Episode #056Medium is one publication you can write for and eventually earn money.Sign up with HARO - Help a Reporter Out - and be quoted as an expert.Sign up for free with Podmatch and get matched with podcast hosts you'd be a good fit for...with minimal effort. Shoot them a quick message and pitch yourself. Easy peasy.Watch The Social Dilemma and prepare to be terrified.Take the Procrastination Personality Quiz.Connect with me on Instagram and LinkedIn.✨✨If you think this content is deserving of a tip, I'd be ever so grateful if you'd leave one here. I plan to use all proceeds for magick supplies and I promise to use my powers for good.

Kimanzi Constable is an author of four books and a freelance writer whose articles have been published in Forbes, Entrepreneur Magazine, Business Insider, SUCCESS Magazine, NBC, CBS, FOX, and 80 other publications and magazines. He's a global traveler and digital nomad that has been to 83 countries and counting. He started his first business at just 19 years old, after having been previously homeless, dropping out of high school, and living in a shelter for 18 months. In 2011, Kimanzi discovered business podcasts and dove into writing his first book.  In this episode, Kimanzi shares all about the lessons he learned along the way, and everything you need to know about paid publications vs. pay-to-play PR. He explains just how he built an audience and took his business to the next level through writing articles. He walks you through how to pitch yourself to publications, and what being published can do for you and your credibility. Kimanzi also reveals how you can ruin your credibility by taking shortcuts and playing into the fake media influence games. Quote from the episode: “Be the person that goes out and finds the information, the scoops, the stories, and brings it to the people. And you'll get the same notoriety over time and hopefully some success behind that.” Key highlights: Kimanzi's background that led to being an author and freelance writer How he built an audience by guest posting Tony's experience with getting published in magazines Pay to play vs. getting paid to write Tips on how to pitch yourself to publications What a good article contains: it's not about you, it's about what you can provide His thoughts on HARO (Help a reporter out) How to pitch to a contributor and why you should pitch to them to feature you Tony's tips on pitching yourself a podcast guest What editors look for when vetting you Recommendations for cleaning up your Linkedin How social proof relates to your ideal client Should you care about social proof? Does being verified on IG matter? Why you should want to be published and what it does for you and your credibility For more information about this episode, visit: 365driven.com/episode249

A company's success nowadays is so reliant upon pitching and getting media coverage. Having a credible source say positive things about you and your company can be pivotal when it comes to whether your brand is going to be seen or not. That is exactly why this episode of The Brainy Business is dedicated to giving you some concise tips on how to use behavioral economics to pitch your brand. I know pitching yourself can feel awkward, but when you understand the brain science it doesn't have to be, especially if you follow my tips! I discuss different brain biases such as social proof, authority bias, familiarity bias, and really focus on availability bias. Availability bias is critical to pitching success. You can take advantage of it by predicting and paying attention to trends and finding a way to offer people a fresh perspective on them. We close with three key points to keep in mind when pitching: (1) keep it short (2) be happy with your language and (3) follow directions. This and so much more in this episode, which will help you use behavioral economics to successfully pitch yourself and your business, so listen now... Show Notes: [00:06] In today's episode, I talk about using brain science to successfully pitch to media. [02:22] Pitching yourself can be awkward and uncomfortable, and there are brain biases that can explain why that is. Understanding them can help you turn them around and use them to your advantage. [05:05] There is good news – pitching doesn't have to be so hard if you use my tips! [07:20] I explain why media coverage and pitching are so important, beginning with social proof. [08:43] Authority bias leads us to believing that anything that the news or media reports is true or else it wouldn't be featured. [09:32] Familiarity bias makes us lean toward things that we already know or know of. [10:26] The final (and I would argue, most important) brain bias that is to your benefit when pitching is availability bias. [12:48] One of my favorite examples of availability bias is how travel to Norway drastically increased following the release of Disney's movie Frozen! [14:20] In order to take advantage of availability bias, you need to predict trends and offer something unique in relation to them. [16:30] Pitching to reporters can be stressful, but remember that reporters are people doing a job. You can be a resource to them they are thankful for if you connect with them properly. [19:06] A simple and easy habit you can create to make you a master at pitching by taking advantage of availability bias. [21:55] Recognize where you fit and where you can fill in gaps. [24:23] Remember to take advantage of familiarity bias! Get people to know who you are and like you before you ask for anything [25:41] I recommend signing up for HARO (Help a Reporter Out). [27:10] It's important to remember that not all of your pitches will land, but that only makes it that much more rewarding when they do. [27:43] I give you some key tips to keep in mind: (1) keep your pitch short and sweet, (2) be sure that you're satisfied with how your pitch is worded, and (3) follow directions that reporters put into their requests and do what they ask. [29:30] A quick and simple summary of all the tips in the episode. [31:03] Registration is now open for my Setting Brainy Goals course! Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Get the Books Mentioned on (or related to) this Episode: Influence, New and Expanded: The Psychology of Persuasion, by Robert B Cialdini PhD Presuasion, by Robert B. Cialdini, PhD You're Invited, by Jon Levy The Hype Handbook, by Michael F. Schein The Speed of Trust, Stephen M.R. Covey Top recommended next episode: Availability Bias (episode 15) Already heard that one? Try these: Familiarity Bias (episode 149) Confirmation Bias (episode 102) Framing (episode 16) Priming (episode 18) Optimism Bias (episode 34) Social Proof (episode 87) Reciprocity (episode 23) Herding (episode 19) Focusing Illusion (episode 89) Prefactual Thinking (episode 71) Bikeshedding (episode 99) Survivorship Bias (episode 110) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Other Important Links: HARO - Help A Reporter Out Certificate in Applied Behavioral Economics at Texas A&M Check out Melina's award-winning book, What Your Customer Wants and Can't Tell You on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia. Also, be sure to register for her upcoming Setting Brainy Goals course!

Anyone building a personal brand knows that the more attention, the better. But how do you gain the right kind of attention—media features and audience growth—that positions you as an expert in your industry? This discussion with public relations pro Kristen Elworthy details the intersection between a personal brand and PR, and offers practical advice for an expert positioning strategy. Whether you're in the early stages of brand building or looking to up-level your impact, this episode is full of useful insights and advice to grow your influence. Tools and resources mentioned in this episode: HARO (Help a Reporter Out) Qwoted One Pitch Podcast Learn more about Kristen Elworthy at http://sevenhillscommunications.com/. If you enjoyed this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

Building several successful enterprises while living with undiagnosed ADHD is a tough endeavor, but it can also be an interesting take on life. In this first episode of Before IT Happened, our host Donna Loughlin talks to marketing expert, entrepreneur, and best-selling author Peter Shankman.  Peter was a founding editor of AOL News before we'd ever heard of online journalism. He leaned into the early dot-com boom by launching Geek Factory, one of the first PR firms designed to put a spotlight on the tech visionaries of the era. He later created HARO, a database used to connect journalists and sources around the world. He sold both Geek Factory and HARO, but he didn't stop there. His ADHD diagnosis has led him to a bigger understanding of life reflected in his best-selling book “Faster Than Normal” and his more recent undertaking helping companies understand neurodiversity. Listen now to hear Peter's unique journey from academic cautionary tale to a multimedia juggernaut by turning his ADHD brain into a superpower. Before any world-changing innovation there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (03:10) - Peter's artistic upbringing with undiagnosed ADHD and how journalism at Boston University saved him - “To go from being on academic probation for two and a half straight years to receiving BU's Alumni Award was a nice moment.” (07:48) - Building a newsroom for AOL in the early internet days - “AOL was the internet, no question about it. I was so early in the game, I actually had peter@aol.com, which was amazing.” (11:10) - Starting Geek Factory - “I called my mom and I said, ‘I'm going to go out on my own, I'm going to try to start a PR firm and when it fails, I'll get a job.'” (13:14) - The story behind Peter's journalism mailing list HARO (Help a Reporter Out) - “Originally it was a Facebook group, and that led to the formation of HARO. It blew up beyond my wildest dreams. I got very very lucky.” (15:29) - Getting acquired by Vocus and Peter's first hours as a multimillionaire - “It probably took about five months from initial contact to acquisition. If we didn't have lawyers, it would have taken a week.” (17:23) - The secret to becoming hyper-focused - “I rock at what I'm good at and I let other people do what I suck at because they just do it so much better than I ever could.” (20:13) - Peter's ADHD diagnosis and how it helped him get a new understanding of life - “I'm very happy. I'm very fortunate. I think that all the mistakes and all the screw-ups, everything I've done has led me to this point.” (26:09) - Using skydiving as a drug - “It is the ultimate reboot. I can't get back on the plane, I can't stop and redo it. I will either make the decision to live or I'll make the decision to die. Life doesn't get simpler than those 45 to 60 seconds of free fall.” (28:33) - All things Shankman: How Peter manages a whole ecosystem of projects - “All I'm really doing is I'm telling stories about things I love and I am so ridiculously blessed that I get paid to tell stories about things I love.” (31:13) - Helping companies be neurodiverse friendly  - “The goal is to understand what the neuro-diverse person needs and to teach companies how to be more understanding.” (33:19) - Faster Than Normal, Peter's future projects and the best advice he ever received - “Basically everything I have and all the success I've had has come from the fact that I listen.” Episode Resources Connect with Peter at https://www.shankman.com/ (Shankman.com) Read Peter Shankman's book https://www.amazon.com/Faster-Than-Normal-audiobook/dp/B07648CSNN (Faster Than Normal) Listen to Peter Shankman's...

Greg Heilers is the Sorcerer in Residence at Sourcery, a HARO pitching platform for editorial link building that helps business leaders increase brand awareness and find their audience. He is also the Co-captain of Jolly SEO, a company that provides SEO, content marketing, and backlink services to businesses of every size. Outside of the office, Greg volunteers as an Ambassador for Pionero Philanthropy, an organization that matches philanthropic businesses and individuals with Guatemala-based causes. In his free time, Greg is also an avid gardener and hiker. In this episode… Are you looking for a way to put your hard-won expertise to good use? Do you want to be featured in esteemed publications like Forbes, Business Insider, Entrepreneur, and more? If so, this episode of the Quiet Light Podcast is for you! HARO (Help a Reporter Out) is a free service that connects specialists like you with reporters or journalists who need expert sources. The benefits of using HARO are innumerable: expanding and diversifying your network, becoming a guest on popular podcasts, and, of course, growing and scaling your business. However, HARO is full of experts — so how can you make yourself stand out from the crowd? HARO expert Greg Heilers is here to share his tried-and-true strategies for growing your presence and scaling your business through HARO today.  In this episode of the Quiet Light Podcast, Mark Daoust sits down with Greg Heilers, the Sorcerer in Residence at Sourcery and the Co-Captain of Jolly SEO, to discuss all things HARO (Help a Reporter Out). Listen in as Greg reveals the many advantages of using HARO's platform, the ins and outs of complicated backlinking policies, and his best-kept secrets for crafting a persuasive pitch that will help you grow your company in no time. Stay tuned!

Want to be featured in top-tier print, broadcasts and online media? Ready to share your mission and message with more people? As an expert, a rising thought leader, the world is ready to hear YOUR story and insights. You are already transforming the lives of your clients and community, but how many people know about your “secret recipe”, your unique way of approaching your field of work? If you feel an inner calling to get on more podcasts, press and maybe even TV…you are ready for this episode! As you might know, media is one of the most powerful ways to grow your authority, impact more lives and take your business to that next level. I had the pleasure to interview Natasha Zo who is THE media & PR queen for brave and visionary thought leaders. This episode is packed with tangible tips and advice! If you are wondering how to be featured in top-tier print, broadcast and online media, you'll love this! What we cover: What it really means to embody the word ‘thought leader” The proactive way to pitch journalists and podcast hosts The reactive way to get featured in media Time management for visionary leaders Ready to spread your message and impact more people with your unique gifts? Make sure to tune in to this episode and get started today with Natasha's tips! About Natasha Zo: Natasha Zo is a former journalist from Siberia turned international media relations specialist and a freelance writer. Known for her connector skills, she guided a number of authors to Amazon bestseller status, booked national TV, top tier media, and over 400 podcast interviews. Leading up to this she lived on 3 different continents, volunteered in Central America, managed a high performing marketing team in Asia, taught public speaking to refugee teenagers. She is a PR and visibility pro, motivated by telling the stories of health and wellness leaders and inspiring conscious entrepreneurs. Rate, Review, & Subscribe on Apple Podcasts Did you find the episode valuable? If yes, please leave a rating and a review on our podcast show! By doing so, you are creating a ripple-effect of positive impact. The more people can discover this episode, the more rising thought leaders can we support to truly step into their biggest, boldest version of themselves. Click here ,add the five stars and click on “write a review”. Would love to hear what your biggest take-away was from the show, make sure to share that in your review! Also, have you already subscribed to the podcast? If not, make sure to do so not to miss the upcoming episodes! Links mentioned in this episode: HARO (Help a Reporter Out): https://www.helpareporter.com Natasha Zo's website: http://www.natashazo.com Natasha on social media: LinkedIn: https://www.linkedin.com/in/natashazolotareva Facebook: https://www.facebook.com/natashazoPR Instagram: https://www.instagram.com/natashazo_/ For more live trainings & interviews, join our community of 1250+ rising thought leaders! The Thought Leadership Accelerator Community: https://www.facebook.com/groups/tlacommunity/

Today I have Cameron Huddleston, an award-winning journalist with nearly 20 years of experience writing about  personal finance. Cameron’s work has been featured in such publications as Forbes, Kiplinger, and the Chicago Tribune. Cameron is also a recent author of the book: “Mom and Dad, We Need to Talk - How To Have Essential Conversations With Your Parents About Their Finances”. During the show today, Cameron touches on some of the new challenges faced by financial professionals in light of the pandemic. We’ll also discuss some myths about using media to boost your personal brand.  Cameron also shares some strategies and tools that financial professionals can use such as HARO (Help a Reporter Out) to become a reliable successful source to the media in your industry.  Finally, Cameron shares her own story as an example of ‘personal stories’ can be used to enhance your brand. Enjoy the episode! Show Highlights: How has the pandemic helped shape the financial industry bringing it into the virtual environment (4:47) Does having a virtual meeting have a level of intimacy lost instead of meeting face to face (10:55) Cameron discusses how the younger generation has developed texting as a language (13:22) Cameron disputes the fact that it costs to get quoted by the media, and how to do it at no cost (15:07) How HARO can help you get quoted by the media for free - all it takes is your time (19:20) Cameron’s top 3 tips on how to submit a tip to the media and using social media platforms to expand your outreach (22:35) Cameron’s thoughts on having your own blog (27:53) Cameron’s advice on how not to get overwhelmed and where to focus, where to boost the blog and how to get it recognized (30:03) Cameron discusses her book and her personal story behind it (36:08) Being yourself and being personable and how that helps you connect with your clients (44:33) Resources: Read the blog. If you'd like to connect with Cameron, click here. To check out Cameron’s book on Amazon, click here. Are you a current or aspiring financial professional?  Click here to receive tools that will help you become a next-generation financial professional!   Watch a video clip of this episode on our YouTube channel by clicking here. To receive a newsletter digest of Jumpstart community happenings, click here.   Subscribe to the podcast by clicking here. Want to connect with me? Join my exclusive “tribe” by clicking here. Thanks again for listening, reading, and watching!

Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my good friend and virtual summit expert Krista Miller of Summit in a Box! Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. Krista is in my Amplified Expert Academy program and has been a long time online business owner. Before we dive into the episode, I wanted to share a bit more about our monthly subscription Curated Connections! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox.  Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to brittneyllynn.com/curatedconnections -- you can also cancel at any time! Alright, now let's get into this week's episode! In today's episode, you'll find out: How Krista got into creating an entirely separate business on virtual summits (she was previously a WordPress developer) How business owners like you use virtual summits to increase their brand awareness and leads in 2021 What to do if you have a small email list but you want to host a virtual summit Why virtual summits get a bad rep and how yours can be different What people get wrong about virtual summits The importance of diversity and inclusion in virtual summits, Her #1 cold pitching tip How much to pay affiliates who promote your virtual summit Links mentioned: Check out Krista's website Follow Krista on Instagram Download Krista's free virtual summit funnel roadmap Check out our monthly subscription, Curated Connections Check out my program, Amplified Expert Academy Full show notes at: http://brittneyllynn.com/humanconnection    Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my good friend and Facebook ads expert Monica Louie! Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. She is THE go-to expert when it comes to Facebook ads and I'm so excited to bring her on to share her expertise. Before we dive in I wanted to share a bit more about our monthly subscription Curated Connections! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox.  Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to my website -- you can also cancel at any time! Alright, now let's get into this week's episode! In today's episode, you'll find out: How to 10x your return on investment in paid social advertising How PR adds credibility to your paid ads How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising What a good cost per lead is in the B2B space What metrics to look at and know if your paid ads are working Tips on installing the Facebook ad pixel The one thing that businesses that are successful with Facebook ads do How to create a Facebook ad that connects to an audience on a human level  Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  Sign up for our monthly subscription, Curated Connections Tune into my interview on Monica's podcast, Flourish to 7 Figures Tune into my interview on the Smart Passive Income podcast PixelMe Download Monica's free Facebook ads starter kit Check out Monica's website Check out Monica's online course - get $50 off with code BRITTNEY Follow Monica on Facebook Follow Monica on Instagram Follow Monica on Twitter Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here

While legal SEO can be difficult and expensive, there are a number of DIY tactics that can help lawyers and top law firms use SEO as a means of generating more traffic and leads for their firms. No one strategy for link building is more important than another and what we have outlined here only represents a small piece of the possibilities for backlink opportunities.  Discussed in this episode:  1. Sticky Content 2. Guest Blogging (within reason)  3. Reddit  4. Quora 5. Podcasts 6. Infographics.  7. HARO (Help a Reporter Out) 8. Scholarships. While not as helpful as it has been in the past, it is still a method, especially for lawyers getting .edu backlinks from law schools.  Mentioned in today's episode:  - https://seo.co/law-firm-link-building/ - https://seo.co/link-building-strategies/  - https://seo.co/guest-blogging/  Connect with us:  SEO.co // Link.Build // DEV.co   

When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, driving traffic to your website, and more. [00:01 – 03:25] How to Create a Healthcare Content Marketing Strategy We introduce the topic of today We give a little bit of background about the topic Content creation 101 What type of content should you be creating? What’s the right type for you? How to best market your services The 3 most popular contents today Videos Website content/blogs Podcasts [03:26 – 12:56] Choosing the Right Type of Content Think about the questions your patients ask you on a day-to-day basis We talk about Google Ads and Google Planner Observe what strategies you used are working best Consistency is key [12:57 – 26:16] Authentic, Engaging and Boosting Your Google Ranks Keep your content authentic and engaging  Be relatable and create AHA! Moments Hear Justin and Kelley’s tips on how they create their content and keep it engaging for users Search Engine Optimization tips Justin’s recommended content structures The value of FAQs [26:17 – 33:00] Guest Opportunities Boosting your presence by guesting opportunities on podcasts HARO – Help a Reporter Out Impostor Syndrome is real   Tweetable Quotes: “The key to content being successful is consistency and consistency is gonna come down to what you’re capable of doing on a regular basis to provide value for your audience.” – Kelley Knott “Pick a medium that you are comfortable being consistent with and that fits your kind of lifestyle.” – Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

Today we talked about how you can use HARO (Help a Reporter Out) to get the most valuable backlinks every month from high domain authority websites by just investing 20 minutes a day answering queries. A lot of seo's consider getting paid links or buying links but do not consider haro queries for getting the best and most whitehat way of making backlinks.. You can reach out to me on.Info@seosingh.in.Instagram: http://instagram.com/instaakaran/ . .Dropping daily SEO tips on: .Linkedin: https://www.linkedin.com/in/ishmeet2/ .. https://www.facebook.com/seosinghshow/

Do you bounce around and have trouble concentrating? If so, you're one of the lucky ones. I'm excited to have Peter Shankman on today's episode of Firebuilders LIVE. He's going to TEACH YOU how to use your ADD/ADHD mind like a superpower for success. 5x best-selling author, entrepreneur and corporate keynote speaker, Peter is recognized worldwide for radically new ways of thinking about ADHD. Founder of HARO (Help a Reporter Out) and Host of “Faster than Normal,” the Internet's #1 podcast on ADHD, he helps people all around the world realize that having a neurodiverse brain is actually a gift, not a curse. Peter doesn't just talk the talk, either. Seeming to have more than 24 hours in a day, he also is a licensed skydiver, angel investor, father, and IronMan competitor. And contrary to what you'd think? He attributes his extreme productivity and unending energy levels to his ADHD. Tune in today and listen to Peter's advice. If you're exhausted with distractions and have always felt like there's a better way to harness that unstoppable creative energy of yours...you're right. There is a better way. Today how to direct that hyperfocus and get things done! Want more of Peter? You can find him here: http://www.shankman.com/ —---— Firebuilders is a scalable way coaches and consultants can keep their clients accountable with daily, personal attention. Visit http://www.firebuilders.io for more info! And if you want to listen to past episodes? Check out the podcast: http://anchor.fm/firebuilders-live

Today we're replaying one of our recent favorite episodes featuring Andrew Zimmern and Peter Shankman. From eating bugs to breaking bread across cultures, our first guest today knows a lot about food. You likely know Andrew Zimmern from his long resume of cable TV shows including Bizarre Foods. Lately Andrew is using his platform to talk about the inequities in our food supply chain. Andrew says there’s an ugly truth that we don’t see in our food delivery system from the fields to the table. Andrew also mentioned the hidden agenda of all his shows and where Jeffrey can find the allusive “Black Lobster” that may not be black at all.     Old friend Peter Shankman joins Jeffrey for the second part of the show. Peter is the Futurist-in-Residence at Epic Marketing Consultants Corporation, he’s best known for creating HARO (Help a Reporter Out) a platform to help journalists find expert sources for their stories. Which we find out he sold 10 years ago this month. In this frenetic conversation, Peter and Jeffrey talk candidly about neurodiversity and the gifts of truly thinking different. The men cover marketing, how companies are responding to COVID-19 and BLM, if privacy is a myth in the digital age and even get into dad jokes. Buckle up, these two old friends cover a lot of ground.  Learn more about your ad choices. Visit megaphone.fm/adchoices

From eating bugs to breaking bread across cultures, our first guest today knows a lot about food. You likely know Andrew Zimmern from his long resume of cable TV shows, including “Bizarre Foods.” Andrew is using his platform to talk about the inequities in our food supply chain and the ugly truth that we don’t see in our food delivery system from the fields to the table. He also mentioned the hidden agenda of all his shows and where Jeffrey can find the elusive “Black Lobster” that may not be black at all.  Old friend, Peter Shankman, joins Jeffrey for the second part of the show. He is the Futurist-in-Residence at Epic Marketing Consultants Corporation, and he’s also known for creating HARO (Help a Reporter Out) -- a platform to help journalists find expert sources for their stories. In this fast-talking conversation, Peter and Jeffrey talk candidly about neurodiversity and the gifts of truly thinking different. The men cover marketing, how companies are responding to COVID-19 and BLM, If privacy is a myth in the digital age and even get into dad jokes. Buckle up, these two old friends cover a lot of ground. Register for the C-Suite Network High Stakes Forum: https://c-suiteforums.com/highstakes   Become a C-Suite Network Member: https://www.c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified organic traffic leading to more business through "free" advertising is what every business owner wants.Today I interview Farzad Rashidi, co-founder of Respona, who is going to give his advice on how to exactly do that. Some of the topics we discussed include:Organic traffic 101: Why it's important for hockey-stick level growthHow to properly research and create quality content and landing pagesHow to get your content ranked for your target keywordsEpisodes and Links mentioned in the show:Ep. 160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]Ep. 156: How to Pivot Your Marketing During the Coronavirus PandemicEp. 154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus PandemicAge of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/Age of Influence on Amazon: https://nealschaffer.com/ageofinfluenceVisme: https://www.visme.co/Respona: https://respona.com/Marketing Strategies We Used to Bootstrap Visme to 4 Million Users [Free Ebook]: https://www.visme.co/marketing-strategy/The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/HARO (Help a Reporter Out): https://www.helpareporter.com/

How can you pivot your digital marketing strategy in the wake of the coronavirus? What tips and tricks can you utilize to give your business more visibility and generate more leads in these trying times? Our guest for today, John Lincoln is the CEO and Founder of Ignite Visibility. In today’s show, John goes down the rabbit hole and discusses a bunch of marketing strategies guaranteed to give you the competitive edge. From lead generation to follow-up, we share how you can communicate effectively with your prospects and bump up your conversions. Tools discussed in today’s show include YouTube ads, Facebook ads, HARO, Google Search Console and much, much more.... We hope you enjoy this show! Key Takeaways: 01:09 – How to pivot your marketing response in the wake of COVID-19 05:28 – Communication and risk reversal 07:51 – Will your marketing be perceived as too “salesy” give the current situation? 11:19 – John explains how to leverage HARO (Help a Reporter Out) for media outreach 14:03 - How to make the perfect pitch on HARO 16:10 – “Digital” refresh strategy for real estate 16:10 - How to build an online business model to acquire and retarget leads in the real estate niche 20:39 – How to follow up with leads who show intent 22:23 – YouTube ads vs. Facebook ads – which is the best option for real estate marketing? 22:23 – Typically, how long should it take you to set up a YouTube ad? 24:32 – Do unedited ads shot on iPhone work better on YouTube? 25:32 – How to set up an ad campaign in YouTube 28-38 – Lead generation strategies for real estate marketers 31:35 – How has the COVID-19 outbreak affected ad spend? 37:38 – Web scraping as a tool for lead prospecting 39:04 – Best practices for marketing success on LinkedIn 41:27 – How to leverage LinkedIn groups to further engagement 42:52 – Is the demographic on LinkedIn more suitable for real estate marketing? 43:17 – Should you come up with a new offer than is more aligned with the current scenario? 46:04 – Creative ideas for virtual networking  49:00 – Check out our previous show with Travis Thom and learn how to conduct virtual open houses 50:44 – How to (efficiently) shoot a video on YouTube and gain maximum exposure 55:31 – How to optimize your YouTube videos for SEO 56:30 – Can you use infographics to market your offer? 58:58 – What about evergreen webinars? Are they still a good tool for real estate marketing? 01:01:44 – John shares a quick synopsis of his book, “The Forecaster Method” 01:05:27 – Latest SEO updates that you should be aware of 01:10:17 – Does your domain name matter? Will a “.com” domain name manage to pull in more traffic? 01:12:11 – How can you determine you page load speed?   Quotes: “Just go from the gut. Tell what you really feel and be authentic. Try to get real specific with the audiences and scale out” “We went into all the industries that were doing well and we doubled our media spend and we're able to make up almost all the revenue lost. We actually ended up having our biggest month”. “So, what's that one main topic...that one main term, and then create more and more videos around it and just keep on growing your authority around that cluster”. Resources: Founder’s Club Oliver Graf Ignite Visibility HARO

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! So a few weeks ago, a package arrived at my house that looked like a book and I’m like “What is this? What did I buy that I forgot about?” and open it up, and it’s a paperback book that says “Advance Uncorrected Proof NOT FOR SALE” on the cover with a letter from New York Times Bestselling Author of The $100 Startup and Side Hustle Chris Guillebeau inviting me to read his latest book, The Money Tree all about a new pathway to self reliance and financial freedom. So my first thought was “I cannot wait to read this book because Chris’s books are life-changing.” My second thought was, “I’m gonna do whatever I can to help him promote this book because of everything he’s done for me.” Here’s the backstory: A few years ago I’d signed up for a service called HARO (Help a Reporter Out) and every day I’d get an email with queries from websites, blogs, news outlets, publications, etc. wanting to hear from experts on certain topics.  I’d scan the queries every day, and many times I’d find myself spending way too much time writing in-depth responses to these queries which would result in either nothing or a one-sentence mention and a link back to my website, which is fine for SEO, but what I was after was email list subscribers.  So just as I start to think that these HARO opportunities aren’t worth all the effort I’m putting into them, I see one asking about side hustles: successes, challenges, financials, all the things.  And I’m like, “Well shoot, my story fits perfectly with what they are asking for, I’ll go ahead and do this. Nothing is probably going to come of it anyway, but I’ll give it my best shot.” Come to find out, it’s for a new podcast by author Chris Guillebeau all about side hustles, and my story was going to be featured in Episode 30 all about how an “Ohio IT director earned more than $31,000 empowering others by providing them with the tools and resources they needed to set up their own websites.” That episode came out, and then I saw a surge in people signing up for my free DIY web design training and telling me on their intake form that they found me through Chris’s Side Hustle School Podcast - which if you’ve never listened to it, definitely go check it out the stories are FASCINATING. It’s https://sidehustleschool.com/ and I’ve linked it up in the shownotes. So I’m just like, blown away and so grateful for that opportunity, and it was an early clue that relationships with other people who serve a similar audience can be massively valuable in growing your own. And then, someone on Chris’s team reached out to me and said “Hey, we liked your story so much, we’d like to tell it in Chris’s upcoming book “Side Hustle” can we ask you some more questions about your story?” So of course I said yes, and then several months later, a copy arrived in my mailbox and I saw my name in print on page 72 of Side Hustle all about how I figured out who was the ideal customer for my free DIY Wordpress training.  I was blown away. And then I started hearing from people that they found me through Chris Guillebeau’s “Side Hustle” book. It was a pivotal moment for me. Not only because of all the new people who found me because of Chris - that’s amazing, and those people like Sal and Crystal and so many more have become some of my best customers, ambassadors and most active community members - but also because that’s when I discovered that there’s value beyond just what I teach. There’s value in my story of how I got here and what I had to overcome along the way. That experience was the catalyst for me starting this podcast, and sharing my story with you guys and sharing my income reports and taking you behind the scenes to inspire and motivate you to keep going, and that alone has opened up so many opportunities for me that I never could have imagined. And so when Chris’s latest book, The Money Tree, arrived in my inbox, it was the perfect excuse to reach out to him and invite him on the show and do whatever I can to get his latest book in the hands of as many people as possible. So, I don’t usually get nervous before interviewing guests on this show, but before this interview my hands were sweating, I was like, “This is Chris Guillebeau. He’s a big freaking deal. Marie Forleo gave acknowledgements for this book. I have to nail this interview.” And so right before we’re about to chat, I’m flipping through The Money Tree again to, I don’t know, pull out some quote that makes me sound like Oprah, and I see a quote that I highlighted the first time I read it that said “YOU CAN DO MORE THAN YOU THINK.” And in that moment I gave myself a little pep talk and I was like, “You got this Shannon. You don’t have to be anyone but yourself in this interview, and you can do more than you think.” So with that, I am, so, so excited to bring you today’s guest, Chris Guillebeau, New York Times bestselling author, host of the daily podcast that’s downloaded over two million times a month, Side Hustle School and now author of the must-read story about finding fortune in your own back yard, The Money Tree. Chris and I talk about: Chris’s journey from an entrepreneur to author. The #1 key to financial freedom. Chris’s advice for someone just out of college who wants to become an entrepreneur. The “third way” of entrepreneurship that’s low risk and high reward. This inspiration behind Chris’s new book, The Money Tree. Why making mistakes is critical to the entrepreneurial journey. Chris’s best advice for you if you’re struggling to grow your side hustle. The one belief Chris had to change about himself to get where he is today. My favorite quotes from Chris: “I began to understand how powerful entrepreneurship can be as a force for good and for creating positive change.” “I think there's so many possibilities these days... why would you do something that you're not excited about?” "’There is another way.’ That's my favorite phrase in the world.” Resources mentioned in this episode: moneytreebook.com https://chrisguillebeau.com/ Bio: Chris Guillebeau is the New York Times bestselling author of The $100 Startup, Side Hustle, The Happiness of Pursuit, and other books. During a lifetime of self-employment that included a four-year commitment as a volunteer executive in West Africa, he visited every country in the world (193 in total) before his 35th birthday. His daily podcast, Side Hustle School, is downloaded more than two million times a month. He is also the founder of the World Domination Summit, an event for cultural creatives that attracts thousands of attendees to Portland, Oregon every summer. Connect with Chris: Website: chrisguillebeau.com Instagram: @193countries Facebook:@chrisguillebeau Twitter: @chrisguillebeau

In this class, I'm joined by Jessica Lawlor, a freelance expert, writer and trainer who shows us some tools and strategies on how you can build a highly successful freelance writing business. Freelance writing is one of the most profitable, in-demand niches to get into and is growing significantly. Today we talk about some of the skill sets and tips on how you can become an effective freelance writer!   Podcast Outline:   0:00 - Opening thoughts 0:47 - Introduction to Jessica Lawlor 1:54 - Opportunities available for people who want to be freelance writers in 2020   3:06 - Two different ways to look at freelance writing: 1) Journalistic freelance writing 2) Content marketing   3:44 - How there were more narrow opportunities for writers in the past, but the sky's the limit now: More common to see qualified, skilled seasoned writers choosing the freelance route: Creating their own schedules Having more flexibility to write about what they want Creating a different kind of life doing the writing that they really love vs. what they were doing before   5:25 - Requirements to be a writer: Find something that you're passionate about. Start with your own stories first.   9:48 - Strategies on how to enter the freelance writing space and find success:   1. Start with your own stories first. Blog Articles on LinkedIn Instagram   2. Develop a portfolio of your work.   3. Showcase your portfolio: Have your own site. Develop your personal brand and blog. Use free portfolio sites.   4. Two ways to take your writing to another site: Start with an idea for an article and write a pitch to an editor. Pitch a dream publication or outlet directly. (Understand the style and the type of pieces they're looking for, and tailor your pitch specifically to the publication or outlet.)   14:55 - How blogging and showcasing your work can attract freelance writing gigs 17:10 - How business owners need writers to help with their content   18:05 - How to set your pitch apart: Do your homework. In your email, address the editor by name. Lay out your pitch in just a couple of sentences, not just a headline. What are you going to be talking about in the article? What is the reader going to learn? Why are you pitching this idea to the site you're pitching it to? Mention who you might interview or speak with. Keep it short and simple (no more than a paragraph or two). Wait and see. Follow up after a week. After that, let the idea go and take it to another publication.   21:16 - How to get on the editor's good side once you land the pitch: Ask the editor if they have submission guidelines or a style guide. Read other articles on the site to emulate the style.   23:16 - Advice for those just starting their freelance writing business: Get involved in writers communities and social media.   25:47 - Encouragement that one-off projects can turn into long-term contracts 27:49 - How to learn more about Jessica's work 29:00 - Final thoughts   Resources and tools discussed in this episode:   Learn more about Jessica Lawlor:  Jessica Lawlor & Company: https://jessicalawlor.com/ Jessica's log: https://jessicalawlor.com/blog/  Jessica on Twitter (@jesslaw): https://twitter.com/jesslaw?lang=en  Jessica on Instagram: https://www.instagram.com/jessicallawlor/?hl=en    The Write Life: https://thewritelife.com/  Facebook Community: https://www.facebook.com/thewritelifesite    Muck Rack: https://muckrack.com/  LinkedIn: https://www.linkedin.com  Instagram: https://www.instagram.com/?hl=en  HARO (Help a Reporter Out): https://www.helpareporter.com/  Huffington Post: https://www.huffingtonpost.ca/  Where to Pitch: https://wheretopitch.com/  Sonia Weiser on Twitter (@weischoice): https://twitter.com/weischoice?lang=en

We’ve found the secret to booking press. It’s called HARO (Help a Reporter Out). It’s how we’ve landed major press: like the Washington Post, Girlboss, Forbes, CNBC and Bustle. We used this tool with my first company, a skincare line, too. Were featured in the Golden Globes Giftbags and with top celebrities. All for free. I sometimes hear from clients that they’ve tried HARO and it didn’t work. I get it. I tried it for a year with no responses. But then I figured out the secret. Here’s what I

Welcome back everyone! Are you ready to jump into things? We are! Last week’s challenge we signed up for HARO (Help a Reporter Out) to get ourselves a little free PR by looking for story queries from reporters that we could answer. The process of answering these inquiries, for Natalie, turned out to be a… The post Episode 040: Get Your Business Credit Report appeared first on Do Weekly Podcast.

Peter Shankman operates at the intersection of thinking on customer service, social media, PR, marketing, advertising. Peter is pure creativity with a dose of adventure and joins Justin to discuss launching a PR firm, HARO, and more.

Christine Haas is a PR expert who knows how to get brands and businesses in front of the camera.  Christine is an Emmy award winning anchor and investigative reporter.  She has been the primary evening anchor in major markets such as Tampa, San Diego, Minneapolis, and Houston. Her list of accomplishments as a journalist includes: seven Lone Star Emmy Awards, a dozen Associated Press Awards, and ten Edward R. Murrow Awards.  Christine has interviewed some of the biggest power players around, such as; Oprah Winfrey, Lyle Lovett, President Bill Clinton, President George W. Bush, and President Barack Obama.   With her work through Christine Haas Media and Digital Marketer Christine is helping thousands of businesses and individuals to use all types of  media to their best advantage, attract positive news media coverage, and develop quality brand marketing strategies. Today she gives us some phenomenal tips on how to put your best face forward when dealing with media and public relations. In this week’s episode: [1:25] - Christine shares her advice for getting news media coverage if you have not hired a PR firm. [3:11] - Crafting a quality hook.  Making sure that your pitch is newsworthy, and pitching to the right reporter. Be prepared to do an interview with video. [4:05] - Steps to getting your pitch heard: Identify who it is you want to do the reporting, find reporters who have done similar stories, reach out to the reporter via e-mail, compliment them on their previous work, let them know you have something to offer them, give your contact information. [5:55] - Find something in your own business that might educate the reporter and their viewers. [7:30] - Christine and Stephan discuss pitching story ideas that are relevant. [9:45] - Christine talks about doing stories that touch people’s hearts as well as being informative, such as the many stories she covered about Cancer. [13:11] - Why gaining consistent coverage can be as simple as being able to fill a reporter’s request for information or an interview at the time they need it.   [13:50] - Christine gets into practical ways to start small and work your way up in media. [15:22] - The pros and cons of ‘Pay-to-play’ programming and why earned media is best. [17:30] - CNN iReport [17:48] - Christine talks about using TV appearances as part of a brand management strategy and the value of being able to say “As seen on TV” or “Featured on”. [19:30] - We discuss how to gain access to video if the station does not post it online, including services like TVVideoClips. [20:43] - Christine shares some great ideas for how to get the most out of the video clips you have. [26:32] - We talk about the value and effectiveness of radio, online, and print media. [28:41] - Christine gives her insight about finding trade magazines that would be most effective for your business. [30:32] - Identify your target demographic, research what those people are looking at, follow them there. [31:15] - Christine talks about the double edged sword of sites such as The Huffington Post and others that do not pay their contributors as well as the difficulty of being picked up by the most popular sites. [35:30] - Christine tells us how she recommends building a body of great articles, including: writing on your own blog, being a guest writter or being featured on another blog, or contributing to other sites or newsletters. [36:48] - She shares a great site called HARO-Help a Reporter Out to stay up to date on ways you could contribute to news sites. [38:05] - Christine talks about the types of retainers and fee schedules you could expect when hiring a PR firm. [39:59] - Discussion on the value of press releases. [42:28] - Christine gives us some of her secrets and tips about how to actually reach reporters. Links and Resources: Christine’s Email - christine.haas@digitalmarketer.com@ChristineMHaas on TwitterChristine Haas MediaDigital Marketer (http://www.digitalmarketer.com) Inc. Magazine onlinePR WebCNN iReportTVVideoClipsHARO-Help a Reporter OutRobb ReportGhost Beds

Nancy Gaines (http://www.nancygaines.com/) is our very special guest on today's episode of Traffic and Leads Podcast. In this show we’re going to talk about how to be more productive! We’re also going to be talking a lot about HARO (Help a Reporter Out) (https://www.helpareporter.com/), Nancy will share with us how to get free publicity using HARO. If you’re ready to learn about productivity, grab your pen and paper and tune in! IN THIS EPISODE YOU'LL LEARN: * What happened at Podcast Movement * What are Nancy’s tips for not procrastinating * What three reasons people procrastinate * How can you begin systemizing your life * What you need to systemize * How a standard intake form can help you systemize your business * How to work your to-do list work for you * How you can create your to-do list for future dates * What is HARO * How HARO can help your business * Which HARO plan you should use and why * How HARO works to help you generate traffic and leads * What time frame is best for being selected by a HARO reporter * What do you have to do to get picked by HARO reporters * What are the short cuts that work to get chosen by reporters * What kind of services Nancy provides * What Nancy’s book, How to Get Free Publicity Using HARO, is about * What didn’t work when Nancy first started using HARO * What is Nancy’s small business coaching group about

Know Thyself Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Peter Shankman, most famously known for the founder of HARO (Help a Reporter Out), and now a public speaker.  Peter has a great grasp on customer service, and even has written the book on it - Zombie Loyalists. Peter's golden rule is to "hire for people". Hire people who can deal with people first and then teach them the technical aspects of their job. Peter has a new podcast out Faster Than Normal, where he discusses how he deals with ADHD in business.  What's great about this is Peter being a public figure is bringing ADHD to the foreground, and helps entrepreneurs deal with their mental issues. If you like the content in this episode please do leave a review in iTunes. Links Mentioned During the Show: Peter's home page Faster Than Normal Zombie Loyalists book Shankminds The Mortons Story

Interview with Mike Kawula (SelfEmployedKing.com) How would you feel if you simultaneously started two businesses and both hit the million dollar mark in record time? You’d probably feel pretty damn good, right? Well, that’s exactly what happened with my guest on this episode—Mike Kawala—and it wasn’t just dumb luck that propelled him to the top. After college, Mike started out working on Wall Street and spent the next 7 years of his life in the rat race until he decided to buy a franchise and start living his entrepreneurial dreams full-time. Since then, he has built and sold two multi-million dollar businesses and has channeled his years of experience into his latest venture—The Self Employed King—where he helps other business owners achieve the financial success they desire. On this episode, you’re going to discover his fool-proof business-building strategies for online AND offline businesses and find out how you can follow in his footsteps. You don’t want to miss this one! Cool stuff mentioned in this episode: Self Employed King (Mike’s website) HARO (Help a Reporter Out) Did this podcast rock your world? Let’s try some reverse psychology: If you liked this podcast, don’t review it on iTunes at www.gofireyourself.com/review. Just don’t think about the warm fuzzy feeling that you’ll get to participate in the show. And please for the love of God don’t tell anyone about this episode by using the social share icons below. The post GFY 043: The Secrets to Starting Two Multi-Million Dollar Businesses appeared first on Go Fire Yourself.

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally. Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes. Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out. -= Links =- - Special PreneurCast Listener Offers from our Sonsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 38 - How Pete Sold the MCG - Online Resources: http://www.prweb.com/ - PRWeb http://www.aapmedianet.com.au/ - AAP MediaNet http://helpareporter.com - HARO - Help a Reporter Out http://www.reporterconnection.com/ - Reporter Connection http://www.sourcebottle.com.au/ - Source Bottle -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, leave us a review on iTunes.