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3 episodes with reporter out
2 episodes with reporter out
2 episodes with reporter out
2 episodes with reporter out
2 episodes with reporter out
2 episodes with reporter out
3 episodes with reporter out
2 episodes with reporter out
Welcome to another compelling episode of Build a Better Agency! This week, host Drew McLellan sits down with special guest Brett Farmiloe, a former agency owner turned SaaS entrepreneur, to unpack the evolving world of PR and media in the age of AI. Together, they dive into the complexities and opportunities that the rapid adoption of AI presents for agencies, especially those aiming to maintain authentic, high-value relationships with journalists and media outlets. In this insightful conversation, Brett Farmiloe shares the unique vantage point gained from his time building and selling a marketing agency, now channeled into his role as the founder and CEO of Featured.com and the current owner of the iconic HARO (Help a Reporter Out) platform. He reveals how both tools are being reimagined to adapt to today's media demands—where automation intersects with the irreplaceable value of human expertise. Agencies will gain an inside look at how AI is reshaping the process of matching experts with media opportunities, the crucial role of maintaining human oversight, and strategies for keeping quality and trust at the forefront in a flood of AI-generated content. Throughout the episode, Drew McLellan and Brett Farmiloe tackle the questions on every agency leader's mind: How can we use AI as an asset, not a crutch? What do journalists expect from agency sources in a world where the line between authentic insight and machine-generated text is increasingly blurred? And what are the best practices for pitching and building real relationships in this new landscape? You'll hear practical strategies, real-world examples, and honest perspectives on keeping your agency—and your clients—ahead of the curve. Don't miss this episode if you're ready to rethink PR for your agency, streamline your workflows with SaaS-inspired thinking, and learn how to create more value for your clients in a changing media environment. With actionable takeaways on automation, self-service value, and trust building, this discussion is packed with ideas to help you future-proof your agency's PR and client service strategies. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How AI is reshaping PR and media relations for agencies The ongoing importance of human expertise in "human-in-the-loop" PR Maintaining trust and quality when using AI-generated pitches Reviving and modernizing HARO to better connect journalists and sources What agencies can learn from SaaS to increase efficiency and value How journalists are adapting to AI, multiple income streams, and new media channels New opportunities for agencies in proactive PR and as AI consultants for clients
Digital PR has become one of the most powerful SEO multipliers for small businesses—but most owners still think PR is just press releases. In this episode of the Marketing Guides for Small Business Podcast, the team breaks down how modern digital PR drives rankings, E-E-A-T authority, brand visibility, and trust at scale. Ken, Paul, Ian, and Jeff dive into real-world tactics including media outreach, expert sourcing platforms like HARO/Help a Reporter Out, link-earning strategies, data-driven storytelling, thought leadership, and how AI is transforming both the PR pitch process and newsroom workflows. You'll learn how Google evaluates authority, the role of high-quality backlinks, what makes journalists actually respond, and the PR assets every small business should develop right now. If you want more organic traffic, stronger brand credibility, and more people talking about your business—this episode is a must-listen. ⏱ TIMESTAMPED TABLE OF CONTENTS 00:00 – Welcome & Episode Overview The hosts introduce the topic of digital PR, why it's misunderstood, and how it connects to SEO, trust, and visibility. 00:30 – What Is Digital PR? Ken explains how digital PR differs from traditional PR and why online media coverage matters more today. 00:52 – Press Releases vs. True PR Why a single press release isn't enough—and what modern PR campaigns actually look like. 01:40 – Why Digital PR Matters for SEO How earned media, backlinks, and branded mentions signal authority to Google. 02:40 – High-Value Links, Brand Mentions & E-E-A-T Discussion of link quality, topic relevance, and how PR contributes to Expertise, Experience, Authority, and Trust. 03:10 – Building Brand Authority Through Thought Leadership How small businesses can position themselves as go-to experts in their niche. 04:20 – Tactics: How to Earn Links & Media Coverage Story mining, sourcing platforms, journalist relationships, pitch structure, and leveraging unique data. 06:30 – The Role of Storytelling in Digital PR How compelling angles increase journalist response rates. 08:45 – Social Proof & Reputation Signals Using PR wins to improve conversions, trust, and brand perception. 10:00 – AI and the Future of Digital PR How AI tools can help build media lists, tailor pitches, and analyze journalist interests. 12:00 – Common PR Mistakes Small Businesses Make And how to fix them fast. 14:30 – How to Measure PR Success KPIs including link quality, DR/DA, referral traffic, brand search lift, and media pickup. 16:00 – Final Takeaways & Action Steps Where small businesses should start with digital PR today.
In the latest episode of #IMM, Christine and Madison speak with Brett Farmiloe, Founder of Featured.com + leading HARO (Help a Reporter Out).
What if your different wiring isn't something to overcome—it's the foundation for building a business that actually works for you?For years, many neurodivergent professionals have spent enormous energy trying to decode unspoken workplace expectations, masking their natural tendencies, and wondering why traditional employment feels so exhausting. But what happens when we embrace the brains we've got instead of trying to mind-read what's expected of us, and start building businesses that work WITH our wiring instead of against it?In this milestone 50th episode of Thinkydoers, Sara sits down with serial entrepreneur Peter Shankman—creator of five startups with three exits, founder of Help a Reporter Out (now Source of Sources), and co-founder of Mental Capital Consulting. Peter shares his journey from spending decades believing something was wrong with him to building multiple successful companies powered by his ADHD brain.Whether you're a shy introvert wondering how to gain visibility, a neurodivergent professional considering entrepreneurship, or a leader trying to understand how to build truly neuroinclusive workplaces, this conversation will challenge everything you thought you knew about "fitting in."Episode Highlights:How accidentally falling into PR and media led Peter to discover that the only way he could truly thrive was by making his own rules.Why decades of being told you're “disruptive” can feel like a burden—and how unlearning that narrative helped Peter see his neurodivergent brain as an asset, not a liability.Media visibility for introverts: why letting press coverage do the talking can be a game-changer when self-promotion feels impossible.What every company should understand about neurodiversity—and why resistance to change is holding workplaces back.Don't hide your different brain: Peter's powerful message about embracing neurodiversity without shame—it doesn't have to define your whole identity, but it shouldn't be your secret either.Key Concepts Explored:Accidental career in PR and media: How starting out in an AOL chatroom led Peter to discover that he thrives when he creates his own rules.Entrepreneurship as a fit for neurodivergent brains: Why traditional employment can feel restrictive and self-employment allows your wiring to become an asset.The “broken” narrative: Unlearning decades of being told you're disruptive and embracing neurodivergence as a benefit rather than a liability.Media visibility for introverts: How earned media and press coverage can do the talking for you when self-promotion feels impossible.Building neuroinclusive workplaces: Why companies resist change and what they can gain by embracing employees who think differently.Don't hide your different brain: Embracing neurodiversity without shame—it doesn't have to be your entire identity, but it shouldn't be your secret either.Creating your own sandbox: Designing your environment and work to meet your unique strengths and needs.Common Questions Answered:How can I turn neurodivergence into an asset in my career or business?Why do traditional workplaces often feel limiting or frustrating for neurodivergent people?How can media visibility help introverts or high-expertise thinkers get noticed without self-promotion?What does it take to create a neuroinclusive workplace that supports different ways of thinking?How do I embrace my “different brain” without shame or feeling like it defines me?Notable Quotes: "If you didn't know what to do, fake it and figure it out" – Peter Shankman [00:04:00]"The majority of us have been told our whole lives that we're broken. It took me 20 years to realize I could make my brain...
What's next for PR tools, media pitching, and how brands connect with journalists?In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built.We cover:
Are you ready to grow your handmade business with features? Gloria Chou is a PR expert who is sharing how to get your products into gift guides and so much more. This is perfect for the holiday but is also relevant all year long. Get Gloria's best tips and start reaching out to media today for free marketing of your handmade goods.Get your marketing handbook here for $5 using code CFP: https://link.craftingcamps.com/marketing Perplexity https://www.perplexity.ai/Google Alerts https://www.google.com/alertsHelp a Reporter Out https://www.helpareporter.com/Source of Sources https://sourceofsources.com/Substack https://substack.com/aboutGloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and media accessible for anyone, Gloria helps BIPOC and WOC founders get featured organically in top-tier media without needing PR connections or a large following.Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100+ podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.Gloria's Free Masterclass https://learn.gloriachoupr.com/masterclassbygloriaGloria's PR Starter Pack https://link.craftingcamps.com/pr Join our crafty community now and connect with others! Join us here: https://link.craftingcamps.com/community Check out Cori's Etsy shop here: https://www.etsy.com/shop/ChapterCraftStudio Don't forget to shop our merch store to support the podcast! https://link.craftingcamps.com/merch Let us help you craft your future by turning your passion into a paycheck. Angie Holden and Cori George are teaming up for a series of live events dedicated to helping you start and grow your craft business. Be sure to subscribe so you don't miss any of the future episodes!Sign up for our email newsletter here: https://crafting-camps.ck.page/4715c59751Ask us questions here: https://forms.gle/ShKt64gKjeuneMLeAWant more from Cori and Angie? Be sure to subscribe to our YouTube channels and follow on Instagram using the links below.https://www.instagram.com/craftingcampshttps://www.instagram.com/heyletsmakestuffhttps://www.instagram.com/angieholdenmakes#craftbusiness #craftingforprofit #smallbusiness
Peter Shankman - Bestselling Author and the Founder of Help A Reporter Out (HARO) On the Value of ADHD in Business: "Faster Than Normal has sort of become the bible for ADHD and the concept that ADHD is a gift, not a curse." The data on entrepreneurs, even C-Suite executives is clear. We happen to lean towards having ADD or ADHD or some form of attention deficit. I'd argue it isn't a deficit, it is more short term focus as an advantage, as it allows for thinking fast, moving fast, making faster decisions and overall, accomplishing more. Peter Shankman, author of Faster Than Normal and founder of HARO (Help a Reporter Out) talks with us today about the limitations of ADHD, as well as the value of owning the diagnosis. He takes us through his entrepreneurial journey that includes many startups, some exits and a few great books. Listen as Peter explains all that he has done and how he has been able to do it, despite his label of having ADHD. Enjoy! Visit Peter at: https://sourceofsources.com/ Podcast Overview: 00:00 From AOL to Dot-com PR 04:36 Startup's Fall and Rebirth 07:29 Backlink Spam and Subscriber Cull 11:56 "ADHD as a Gift: Life-Changing Impact" 14:29 Massive Exposure and Bold Stunts 17:32 Chaotic Printer Smashing Event 21:20 Harrow's Origin: Networking Made Easy 23:58 Email Ads: High Open Rate Value 28:47 Tree Insurance Confusion 32:09 Private Equity's Destructive Impact 33:46 "Entrepreneur's Transition Challenges" 38:02 Unexpected Breakfast Encounter 40:17 Harnessing Your Brain's Potential 42:59 "Early Riser: Avoiding Traffic" Podcast Transcription: Person [00:00:00]: And I think that too many companies sort of forget that they initially started to solve a problem. Right. And maybe, look, maybe I'm just, you know, naive, but I kind of feel that if you work on something to solve a problem, you'll have much better success than you would if you work on something just to make money from it. Agreed. Money will come if you're doing it for the right reasons, I think is the best way to put it right. And so if you're doing it for the right reasons, the money will come. Person [00:00:44]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link funded drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls and Call Extraordinary Answering Service as well as the Bold Business Book. And today we are welcoming Slash, preparing to learn from Peter Shankman. Peter, I got to read this. You got a lot going on. We got six time best selling author, serial entrepreneur and the founder. This is the most important part that I've found at least of help a reporter out also dubbed the world's most authentic marketing expert. So that's not something you get dubbed a lot or every day. Person [00:01:26]: So Peter, how's it going today? Person [00:01:28]: It's going well. I'd love to know who said that. Person [00:01:30]: Yeah, who did say that? I don't know. It was in your bio. So I just figured somebody important did or somebody observant will call him. Person [00:01:38]: There you go. Person [00:01:39]: Let's. We got a lot of ground to cover and I think we both have a little bit of adhd. So let's roll with it here. Let's start out with the first business you started because it mentioned in your bio that you had sold a couple businesses. Yeah, I don't know how far back you want to go. Person [00:01:56]: So first company I started in the late 90s when the mid-90s I started my career with I had one full time job. I worked in America Online and I helped start and launch the AOL newsroom back when AOL was the Internet. The I left AOL in the late 90s and launched a PR firm that focused on the dot com world because dot coms were blowing up at that point with clients rangi...
Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you're a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!The Secret to Writing PR Pitches That Journalists Actually ReadUsing free tools like HARO (Help a Reporter Out) and Substack for press coverage.Crafting compelling pitches that get responses.How personal experiences can enhance media opportunities.Overcoming cultural barriers to self-promotion.Following up with journalists, responding quickly, and positioning as an expert.Finding unexpected PR opportunities in different industries.Maintaining relationships with journalists and leveraging past features.Securing media coverage doesn't have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Swapna Patel:Instagram: https://www.instagram.com/style.remixx/Website: https://www.styleremixx.com/
Peter Shankman is a serial entrepreneur, author, speaker, podcaster, and thought leader in marketing and public relations. Ever wanted to be quoted in a major news outlet as an authority or an expert in your space? Now, you can get valuable PR placements for free. In this conversation, we talked about Peter's free new online service, Source of Sources. Launched earlier this summer, SOS is already making waves in the world of public relations with over 22,000 subscribers. Much like its better-known earlier incarnation, HARO – which stands for Help a Reporter Out – Source of Sources is an email listserv designed to make it easier for journalists to find the sources they need, and for sources, such as brands, business owners, and thought leaders to get the publicity they seek. Up to three times a day, subscribers get an email with queries by journalists from various media outlets. If a journalist asks about a topic you know a lot about, simply reply directly with helpful information or feedback for a chance to be featured or quoted in the story. The only rule? Only reply to a journalist's query, or SOS, if you have something productive and relevant to add. If you respond with something unhelpful, you will be permanently removed from the list! No exceptions; no appeals. This is serious business. He's not messing around here! Peter Shankman is perhaps best known as the founder of HARO (Help a Reporter Out), an online service that worked the same ways as Source of Sources. Groundbreaking at the time and user-friendly, HARO bridged the gap between journalists and public brands seeking media coverage by allowing journalists to connect with industry experts and the public for feedback on issues related to their reporting. In 2010, HARO was sold to Vocus, which was subsequently acquired by Cision in 2014. Earlier this year, Cision folded the classic HARO into Connectively, a web-based tool. Shortly after, our guest, Peter Shankman revived HARO as Source of Sources, an incredible resource he provides to subscribers free of charge. A lifelong Manhattanite, marketing expert, and futurist, the New York Times called Peter Shankman “a rock star who knows everything about social media and then some.” He is a 5X best-selling author, and the author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. He also has a fantastic podcast about ADHD called The Faster than Normal podcast where he interviews psychologists and successful people from all fields who have ADHD. I highly recommend the book and the podcast is one of my favorites! In this episode, Peter Shankman and I spoke about Source of Sources, the current state of PR and news media in general, and how to become savvier consumers of information. We also discussed Mental Capital Consulting, a consultancy he co-founded with a psychologist in 2023 that helps companies attract, hire, and retain neurodiverse employees while helping companies to become neuro-inclusive. And, to top it all off we resolved a mysterious bone of contention about cold pizza. Peter assured us his new service, Source of Sources is free, but he says if you really feel like sending him a donation, you should send it to a charity such as Best Friends Animal Society or The NYC Mayor's Alliance for Animals. Watch on YouTube: Follow Peter on LinkedIn: https://www.linkedin.com/in/petershankman/ Learn more about Source of Sources: https://sourceofsources.com/ Mental Capital Consulting: https://mentalcapitalconsulting.com/ Coaching and Mastermind: https://www.shankminds.com/ Instagram: @petershankman https://www.instagram.com/petershankman/ Over 79K followers Faster than Normal Podcast: https://www.fasterthannormal.com/ Wikipedia: https://en.wikipedia.org/wiki/Peter_Shankman
Did you know that people with ADHD make for great entrepreneurs? Today, Brad Weimert sits down with Peter Shankman, a pioneering entrepreneur best known for founding HARO (Help a Reporter Out), to discuss how embracing neurodiversity in the workforce can unlock untapped potential in any business. Peter opens up about his experience living with ADHD, how it became his entrepreneurial superpower, and why he believes neurodiversity is crucial in today's workforce. Brad and Peter also share some actionable insights on starting a business from scratch with minimal resources, the importance of simplicity, and how to leverage unique cognitive traits for success. Tune in! Key Takeaways: 00:00 Intro 01:38 Peter's first business ventures 05:48 Letting other people talk 09:24 Launching his first agency 16:24 HARO explained 20:36 Peter's ventures after HARO 23:37 What is neurodiversity? 26:48 The parallels between ADHD and entrepreneurship 29:12 How to decide what to focus on 30:25 Why there are more ADHD diagnoses 38:05 Navigating ADHD 43:10 Having a neurodiverse workforce 47:33 Quickfire 49:21 Outro Additional Resources: ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1 Let's Connect:
https://youtu.be/y0_WPEF3WgQIn today's episode, our host Eitan Koter have a conversation with Greg Heilers, the co-founder of Jolly SEO, a company that specializes in link-building and content outreach for businesses aiming to improve their online visibility.Greg brings a unique background to his role, having started his career far from the digital world, working in agriculture and traveling the globe before settling into writing and eventually founding a successful SEO agency. His journey offers a fresh perspective on how diverse experiences can shape one's approach to business and marketing.Throughout the episode, Greg shares practical strategies for navigating the competitive world of SEO. He discusses the significance of authenticity in outreach and why building real relationships with publications is crucial for long-term success. Greg also sheds light on the challenges and opportunities presented by the ever-changing nature of search engines and digital marketing, offering tips on how to effectively use platforms like Help a Reporter Out and Connectively to gain media coverage and build authority.Additionally, Greg touches on the role of AI in content creation, explaining how it can be a powerful tool when used correctly, but also highlighting the importance of human oversight in maintaining quality and relevance. For those looking to enhance their brand's online presence, Greg offers clear and actionable advice on everything from crafting compelling pitches to evaluating the quality of potential link-building opportunities. This episode is a must-listen for anyone interested in mastering the art of SEO and content marketing.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Greg Heilers, the co-founder of Jolly SEO.LinkedIn: https://www.linkedin.com/in/gregheilers/Jolly SEO – https://jollyseo.co/Takeaways:Authenticity and leveraging clients' expertise are key in writing and storytelling.Platforms like Help a Reporter Out and Connectively can be valuable in outreach tactics.A strong hook is crucial in outreach emails to stand out and get responses.Balancing PR and SEO goals in outreach can be challenging but important.Paid link building can have short-term benefits but should be approached with caution.Link building remains important in SEO despite changes in search algorithms. Building relationships with publications is valuable in link building.Human oversight is important when using AI tools for outreach.Relevancy plays a significant role in link building.Successful link building requires patience and effort.Chapters:00:00 The Art of Writing and Storytelling02:22 The Role of Platforms in Outreach Tactics03:36 Crafting a Strong Hook in Outreach Emails05:44 Balancing PR and SEO Goals in...
That Solo Life: Episode 247 Everything Old is New Again In this Episode Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses. Today's conversation is sparked by an email from Peter Shankman, the founder of the original "Help a Reporter Out" platform, which was eventually sold to a large corporation. Shankman has now launched a new platform called "Help Every Reporter Out," and in his announcement he shared his “back to basics” inspiration and how it led him to return to something he was no longer doing. As PR professionals, we often find ourselves constantly reinventing our workflows, tools, and client work in an effort to keep up with the ever-evolving industry. But new is not always better. Sometimes returning the old things can improve not only how we do our jobs but how we feel about them. We delve into the topic of technology, staying true to our natural skill sets and passions in our careers, and how the basics include having a supportive community of fellow professionals. Episode Highlights: [00:00:18] - Old but new. The value of getting back to basics and the importance of realigning and retooling. [00:02:09] - Be a hero. How Peter Shankman, Help Every Reporter Out inspired us to be a hero to ourselves by focusing on our areas of expertise. [00:05:04] - Reevaluating Tools and Subscriptions. All the shiny new tools hold so much promise and you can accumulate a pile of clutter. [00:09:35] - Recognizing Natural Skillsets. It is important to recognize and focus on your natural skillsets and passions in order to maintain satisfaction and success in a career. [00:10:29] - Scaling Back for Success. Karen and Michelle discuss the idea of scaling back team members or business models to maintain a manageable workload and find fulfillment in solo work. Resources: Help Every Reporter Out (HERO) - free sign-up for PR Pros and Journalists Back to basics in your business model -From Solo PR to Agency and Back Again Enjoyed the episode? Please leave a review here - even a sentence helps. Share and tag us (@SoloPR, @SoloPRPro) on social media so that we can thank you personally! Your support helps us keep bringing you insightful content every week. Thank you for tuning in! Looking for more insights and support for your solo PR biz? Head over to Solo PR Pro and become part of our community. Don't forget to sign up for our newsletter for the latest tips and trends.
Welcome to The Good Enough Mompreneur Podcast, where we empower moms to grow their businesses while embracing imperfection. In today's episode, we're diving into strategies to elevate your business in the second quarter of the year. Whether you're a seasoned entrepreneur or just starting out, these tips will help you take your business to the next level this quarter and beyond.Tips you'll learn:1. Referral Rewards: Learn how to create an irresistible offer for your current clients to refer new clients/customers to your business.2. Partnership Potential: Discover how to identify businesses that would be great for a partnership and start the conversation to expand your network.3. HARO Success: Find out how responding to a HARO (Help a Reporter Out) request can boost your business's visibility and credibility.4. Networking Know-How: Get tips on how to effectively attend at least 2 networking events a month, whether virtual or in person, to grow your connections.5. Podcast Pitching: Learn the art of pitching to be a guest on an aligned podcast to reach new audiences and establish yourself as an expert in your field.Thanks for tuning in to this episode of The Good Enough Mompreneur Podcast! Implementing these strategies - or just one of these strategies - can help you make the most out of the second quarter and set your business up for success. Remember, it's okay to be "good enough" as you strive for progress, not perfection. If you enjoyed this episode, please subscribe, leave a review, and share it with other mompreneurs who are on their own journey to success. Stay tuned for more empowering episodes to come!Resources:Referral marketing article: https://referralrock.com/blog/referral-marketing/Partnerships article: https://www.forbes.com/sites/katevitasek/2022/11/30/partnerships-three-data-backed-reasons-two-heads-are-better-than-one/?sh=4260fdff1dfeHARO resources:https://www.connectively.us/https://www.qwoted.com/https://haro-seo.com/haro-response-tips/ Networking resources:https://www.eventbrite.com/https://www.meetup.com/https://www.forbes.com/sites/forbesbusinesscouncil/2023/08/10/the-art-of-networking-five-ways-to-build-connections-that-matter/?sh=5444f911f093Podcast pitching tips: https://amplify.matchmaker.fm/write-podcast-guest-pitch/ Connect with Angela at MomBusinessCoach.com Apply for Coaching Enroll in my FREE mini-course - 5 Keys to Confidence
In this episode of the Business Growth Hacks podcast, your host host Andrew Brooke and co host John Fritzsching explore the secrets of small business success with their guest, Sneha Saigal. Sneha has an MBA focused on entrepreneurship from IESE Business School in Barcelona, shares her journey from consulting to co-founding Geeks and Experts, focusing on marketing and business development. The conversation touches on her diverse experiences, including working with social impact enterprises and prison programs. Key Points: Sneha's background includes experiences in consulting, and nonprofits before co-founding Geeks and Experts.Discussing commitment to social impact initiatives, such as liberal arts programs and social impact enterprises.The role of businesses, especially small ones, in contributing to positive social changes.The trending topic of fractional talent and its value for businesses.Fractional talent is compared to a timeshare, emphasizing the accessibility of expertise without the full cost of hiring.The distinction between fractional talent and freelancers, emphasizing that fractional talent is not just spare-time freelancers.The importance of maintaining the human component in PR, stating that authenticity is crucial for success.The human touch is deemed irreplaceable, and Sneha warns against relying solely on A.I. for communication efforts.A.I.-generated pitches are noted to lack authenticity, and the human touch remains a key factor in successful PR strategies. A.I. is seen as a powerful tool when used properly, and the quality of output is emphasized, especially when combined with human input.The hosts stress the importance of creating well-crafted prompts for A.I. to generate more effective and personalized results.The hosts discuss the need for business owners to adapt and continuously learn in the ever-evolving business landscape.The growth hack shared by Sneha is the use of "Haro" (Help a Reporter Out), a platform connecting journalists with sources for news stories. Quotable Moments: "Every day is a good day around here.” "People buy from people, not businesses." "Knowing when you need that talent is really valuable.” Links Mentioned: https://geeksandexperts.com/ https://www.instagram.com/saigalsn/ https://www.linkedin.com/in/snehasaigal/ https://www.helpareporter.com/ https://beefymarketing.com/ https://beefymarketing.com/blog/ https://beefymarketing.com/small-business-nation/ Show Sponsor: https://www.trustyourwingman.com
Peter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media.In this conversation, which happened in rapid fire while he was in the throws of salmonella, Peter shared with me how he started HARO accidentally, the best way to get a journalist's attention and why someone stealing a Yoo Hoo truck ended up being the best PR Yoo Hoo could get, among many other topics.WANT MORE INFO ABOUT THE PODCAST AND OTHER THINGS? GO TO WWW.ONGOODAUTHORITYPOD.COM
Take a closer look at Peter Shankman's unique and remarkable journey as a neurodivergent parent and how to accept it as a superpower rather than a challenge in this episode. Stay tuned to learn from his advice on reaching new heights with the gift of neurodiversity and leaving a lasting impact on your family! Key takeaways to listen for How to embrace ADHD and use it as a superpower What it's like raising a child as a neurodivergent parent Tips for parents and educators on nurturing neurodivergent kids Why are more people being diagnosed with neurodiversity? First and most vital step for parents with neurodivergent kids Resources Faster than Normal by Peter Shankman | Kindle and Paperback The Boy with the Faster Brain by Peter Shankman | Kindle and Paperback About Peter Shankman Peter Shankman is a renowned keynote speaker specializing in social media, neurodiversity within workplaces, marketing, and customer service. He is a remarkable example of utilizing the positive aspects of ADHD to one's advantage. He was diagnosed with ADHD in his mid-20s, and by that time, he had already established and sold two companies. Following selling his third company, "Help a Reporter Out," Peter embarked on a journey to understand his "faster brain" and its capabilities. This exploration led to the "Faster Than Normal" podcast and an accompanying best-selling book. Since then, Peter has authored numerous best-sellers, and "Faster than Normal" has become the leading podcast on ADHD online. Peter joined BluShark Digital and Price Benowitz LLP as a futurist who systematically explored predictions and possibilities about a company's future and its industry in 2022. Peter helps the agency and firm innovate to serve their clients better as both companies grow. Connect with Peter Website: Faster Than Normal | Peter Shankman Podcast: The Faster Than Normal Podcast | Apple Podcasts and Spotify Threads: @petershankman Instagram: @petershankman Facebook: Peter Shankman Email: peter@shankman.com Connect with Us To learn more about us, visit our website at www.18summers.com or email us at info@18summers.com. To get a copy of our book “The Family Board Meeting”, click here. Subscribe to 18 Summers Podcast and leave a rating and written review! Social Media Channels Facebook Group: 18 Summers LinkedIn: Jimmy Sheils Instagram: @18summerstribe
Hey you wild women! Have you heard of HARO? In this episode, we're talking about what it is and how you can use it to your advantage. HARO, which stands for “Help a Reporter Out,” is a free tool that connects journalists with expert and authoritative sources like you. You can leverage platforms like HARO to build links that boost your online authority, making your presence even stronger on search engines. During the episode, you'll discover the details on how link building works and the outcomes you can expect from using this strategy to build greater opportunities. In this episode, you will learn about: What HARO is and how it's used. One of the most annoying things about PR (and how to get around it). How building links can be beneficial to your business. What keyword lists help with and how they're used in PR. The interesting opportunities that can come from answering queries. The most popular types of content on HARO and how you can find your space. What ten minutes every morning dedicated to HARO could do for you. How to vet HARO queries so you know which ones to respond to and which to ignore. Why it's important to be swift when responding to queries. The secret to drafting a really great email reply quickly. What journalists are actually looking for in responses and why. Whether or not being edgy and unique can work to your advantage. The type of email you should be responding from and how much it matters. Whether or not following up is necessary and the right way to go about it. Mentions: www.wewildwomen.com/vip-day ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com
Get ready to meet ADHD Royalty, Peter Shankman! He is known globally for his entrepreneurial prowess, and work on educating himself and the world about ADHD. I've known of Peter's work for years and it's truly an honour to speak with him!He wants both kids and parents to know that a diagnosis of ADHD doesn't mean you're broken, but brilliant! That if you have an ADHD brain, you have been given a gift of a brain that's equal to a Ferrari, but society and the school system wants these kids to fit into a “Honda Accord” brain! I love that metaphor, and if you have a kiddo with this diagnosis, you know exactly what he's talking about!Peter's message to parents is that neurodiversity brings gifts and we need to have unwavering love, support and advocacy for our kids. Using this superpower for good means we focus on feeding that brain with exercise, protein, nutrition and calming techniques. For a download of Peter's article, Ten Ways to be Happier When You Live/Love Someone Diagnosed With ADHD, visit the Parent Toolbox. www.parent-toolbox.comAbout Peter ShankmanPeter Shankman is a spectacular example of what happens when you find the best traits of ADHD and work really hard to make them benefit you. By the time Peter was diagnosed as ADHD he had started and sold two companies and realized that all the differences that formerly labeled him as a troublemaker were actually his greatest assets. After Peter sold his third company, (Help a Reporter Out,) he decided to focus on really understanding this “faster brain” of his, and learning exactly what it could do. From that, the "Faster Than Normal" podcast and bestselling book of the same name were born. Since then, Peter has written numerous best-selling books and “Faster than Normal” is the Internet's #1 podcast on ADHD. Peter believes that everyone has gifts, potential, and abilities far beyond what society has deemed “normal,” and strives to help bring those gifts to life in as many people as he can.Social Media:Website: www.Shankman.comLinkedIn: https://www.linkedin.com/in/petershankmanFacebook: https://www.facebook.com/PeterShankmanInstagram: https://www.instagram.com/petershankman/Snapchat: https://www.snapchat.com/add/petershankmanTwitter: https://twitter.com/petershankman Thanks for listening! For more on Robbin, her work and free resources, keep reading!READY FOR YOUR FAMILY CHECK UP CALL? If you're feeling burnt out by bad behavior, worn down from constant battles and bickering and you've struggled to get the cooperation, respect and obedience you want from your kids, I've been there too. It might be time to learn new tools (that you've never been taught) to help you get your kids to listen to you, build teamwork, and grow the harmony in your home. https://parentingforconnection.as.me/CheckupcallFREE GUIDE FOR PARENTS OF STRONG-WILLED KIDS: “How to Turn a NO into Cooperation” go to
Ready for a HARO (Help a Reporter Out) masterclass? HARO is a platform that connects journalists with 'experts' to include their insights into articles. This is great for link building but can lead to a lot of questions on how to do it right. Thankfully, Chris Panteli joins the Niche Pursuits podcast this week to shed light on: How and when you should respond to HARO queries, What you should say, How to vet reporters, How to follow-up, And a whole lot more... All to save you time, increase your success rate and land more links. Chris runs a purely white-hat, digital PR link building agency that averages 100 links per month. And he has a ton of awesome insights to share. He starts off by explaining some context. How valuable HARO links are for building credibility, increasing domain authority, and improving search rankings. And how to succeed with HARO, it's important to position yourself as an expert in your niche and have a well-optimized LinkedIn profile and website homepage. Success rates vary depending on the niche and competition, but having expertise and credentials increases the chances of winning pitches. He suggests starting by targeting websites your competitors have featured on their homepages and then expanding to high DR (domain rating) and high-traffic publications. Chris also believes vetting HARO queries is crucial to save time and increase success rates. The key is to look for relevant queries from reputable domains and avoid low-quality websites. Engage with journalists and editors to ensure your link is included in the final article. And don't be afraid to follow up to convert unlinked mentions into links. Timing is also important in HARO link building. And while subject lines are not a major factor, it's important to follow any specific instructions from the journalist. He even gives an awesome tip on how to use AI to assist with research and generating pitches in a way that'll work like a charm. It's really a great and valuable discussion you don't want to miss. And Chris also offers a free vetting resource (in the shownotes below) and a 20% discount for Niche Pursuits listeners on link building services and a HARO masterclass course with the code NichePursuits20. Hope you enjoy! Links & Resources Home - Linkifi freebie - Linkifi And as always, this podcast episode is hosted by Jared Bauman, co-owner of 201 Creative SEO Agency Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispelling common myths and offering tangible strategies that can exponentially increase your business's visibility and lead generation - without spending a penny.Join us as Gloria shares her proven pitching method that's got a track record of securing an enthusiastic 'yes' from PR opportunities. But that's not all! She also details her vision of making PR accessible to all, especially founders, irrespective of their backgrounds, while emphasizing the importance of real stories and people in media.In this episode, you'll hear:Challenging Misconceptions: Gloria addresses common misconceptions about PR and highlights that it's not just about connections but about finding newsworthy angles and making predictions.Finding Newsworthy Angles: Gloria shares tips on how to identify angles that journalists will find interesting and relevant. She suggests conducting surveys, analyzing trends, and staying up-to-date with industry news to find unique angles for media coverage.Engaging with Journalists: Gloria emphasizes the importance of signing up for services like HARO (Help a Reporter Out) and engaging with journalists on social media. Building relationships with journalists can lead to valuable media opportunities and coverage.Getting Started: The episode concludes with Gloria encouraging listeners to start their PR journey. She reminds us that PR is a long-term strategy and offers a freebie to help entrepreneurs kickstart their PR efforts.PR, as Gloria explains, is a better time investment than social media. So, if you're on a budget and trying to make your mark, this episode is a must-listen. Stay with us as Gloria goes on to discuss her proprietary CPR pitching method and the art of crafting a contrarian point of view that grabs journalists' attention. This illuminating episode is packed with valuable insights that can help skyrocket your business through PR. Tune in – you don't want to miss this!Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programGloria Chou's Links:Email GloriaVisit Gloria's WebsiteFollow Gloria on InstagramCheck out Gloria's YouTube ChannelFollow Gloria on PinterestLearn more about Gloria on her LinkedInPlease support the podcast by giving an honest Rating/Review for the show on iTunes!
Morgan Taylor is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. They specialize in getting high DR backlinks (60+) from publications like Business Insider, Ask Men, Forbes, and HuffPost, and have placed 3000+ backlinks for their clients, who include $100M annual recurring revenue companies and founders with $1B+ exits. The big difference between them and other link-building services is that they only charge you when they place a DR50+ link for your business. Nobody else comes close to this! Morgan has worked in marketing with a focus on SEO for 6+ years and, together with his Co-Founder at Jolly SEO, was among the first to truly productize journalist outreach for link-building purposes on platforms like HARO.He is also the Co-Founder of Pitch Response the first SaaS tool designed to help DIY HAROers achieve greater success in their link-building efforts.More Info: Jolly SEOSponsors: Master Your Podcast Course: MasterYourSwagFree Coaching Session: Masterleadership.orgSupport Our Show: Click HereLily's Story: My Trust ManifestoSupport this show http://supporter.acast.com/masterleadership. Hosted on Acast. See acast.com/privacy for more information.
Today's guest, Peter Shankman, is a prime example of what happens when you harness the positive aspects of ADHD (and other types of neurodiversity) for your personal benefit. When he was formally diagnosed in his mid-30s, Peter had already founded and sold two companies and realized that the traits that previously labeled him as “troublesome” were actually his greatest assets. Following the sale of his third company, Help a Reporter Out, Peter made it a priority to truly comprehend his "faster brain" and discover its full potential. With his Faster Than Normal podcast and bestselling book of the same name, Peter has become a leading voice on ADHD, inspiring others to embrace their untapped potential. As a futurist at BluShark Digital and Price Benowitz LLP, Peter drives innovation to better serve clients. He continues to empower individuals to surpass society's limitations through his various platforms. In this episode, Peter joins us to discuss neurodiversity, his new children's book The Boy with the Faster Brain, and his personal journey with ADHD. He opens up about his childhood struggles with being neurodiverse and the connection between ADHD, procrastination, and the subsequent feelings of shame and humiliation. Tuning in today, you'll hear Peter's thoughts on society's flawed and outdated norms as well as ways to create a neurodiverse-friendly environment as a company or a manager. You'll also hear Peter's transformative advice to parents, teachers, and authority figures and what he wants every child to know, about themselves and about the world around them. To find out how having a brain that is different can be your ultimate gift, tune in today! Key Highlights From This Episode: • An introduction to Peter Shankman, his career, and his ADHD diagnosis. [02:07] • Why he decided to write his new children's book and what he experienced in his childhood. [04:02] • ADHD as it relates to procrastination and the resulting shame. [08:29] • Thoughts on why society's norms are so often based on outdated ideas, beliefs and approaches and how that hurts us. [11:24] • The value of diverting resources towards mental health in the workplace and how that positively impacts everyone. [13:43] • How to become a neurodiverse-friendly company or boss. [16:56]. • Challenges that Peter has identified in the workplace in terms of accommodating the neurodiverse. [21:24] • What Peter wants every child to understand. [24:09] • Thoughts on whether or not neurodiverse women face more challenges than neurodiverse men. [25:26] • What Peter wants parents, teachers, and authority figures to do differently. [26:04] For More Information: Peter Shankman Peter Shankman on LinkedIn Peter Shankman on Facebook Peter Shankman on Instagram Peter Shankman on Twitter Links Mentioned in Today's Episode: Peter Shankman's podcast: Faster Than Normal Peter Shankman's book: Faster Than Normal Peter Shankman's children's book: The Boy with the Faster Brain Are you ready for a BIG positive shift in how you're working and what you're capable of achieving today in your career and leadership? Let's work together and make that happen! While you might know me best as a podcast host and writer, a key focus in my work is career and leadership coaching for mid- to high-level professional women. In my Career & Leadership Breakthrough 1:1 program, I help women get what they want most, which includes more confidence, impact, recognition, advancement, financial reward, well-being, and fulfillment. And I also help them embrace their most exciting visions for the future. In the past 16 years, I've coached, trained and supported over 20,000 women across 6 continents, and before that, I served as a therapist, and before that, I was a corporate VP managing multi-million dollar budgets and global initiatives. I leverage all of that experience to help women build a new chapter of work to reach their highest and happiest potential in careers they love. Check out kathycaprino.com/careerbreakthrough and I hope you'll register now. I'd love to support you! ———————- Calling all coaches! Do you run a coaching business that focuses on supporting professional women? If so, I've got some exciting news about supporting your coaching growth, success, and impact. Right now, we're opening the enrollment of my private (1:1) coaching training program called The Amazing Career Coach Certification, which is a 17-week, hands-on training program that certifies female coaches in my proprietary 16-step career growth model, which is perfect for coaches who want a deeper dive into learning powerful, proven coaching frameworks, concepts, and skills that teach the 16 most essential steps to building an amazing career that your clients need to know. And this training will help you become far more effective and impactful in supporting women to thrive today in their jobs, roles, and careers. And through the program, you'll get access to a powerful Small Business Acceleration program called The Rapid Growth Academy, delivered by my friend and colleague, award-winning business growth expert Matthew Pollard. Through Matthew's program, you'll be taught critical business and sales growth info that will help you grow your business success in the quickest way possible. In my view, there's nothing on the market like for both new and more seasoned coaches because it targets the two critical aspects of success: how you support your clients to thrive, and just as importantly, how to grow your own business to the next level. For more information, visit certification.amazingcareerproject.com and check out the details. Join me this Winter! ——————— Order Kathy's book The Most Powerful You today! In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here. If you enjoy the book, we'd so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy's digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible. Kathy's Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources Kathy's TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment Kathy's Amazing Career Project video training course & 6 Dominant Action Styles Quiz ——————— Sponsor Highlight I'm thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today! Audible Offer Amazon Music Offer Quotes: “I didn't want any kid to grow up today with the same shitty existence I had growing up.” — @petershankman [0:04:04] “I had [people telling me] 'You could do so much better if you'd just apply yourself' I'm like, ‘What the hell do you think I'm doing every day?'” — @petershankman [0:04:57] “I wrote the book because I want kids to understand that they're not broken and they're gifted and they just need to understand how to use their brain in a different way.” — @petershankman [0:06:56] “Diversity, Equity, and Inclusion can not just be skin-deep. It's wonderful that you've hired a certain amount of people of color, that's great, but it's not where it ends.” — @petershankman [0:17:01] “Every single study out there shows that creativity is boosted by bringing in the neurodiverse and making it a neurodiverse-centric workplace.” — @petershankman [0:17:16] “I want [kids] to know they're not broken, I want them to know that the trouble they're having right now is twofold; it's because they haven't learned to use their brain the way that works for them and the second reason is they're not allowed to.” — @petershankman [0:24:09] Watch our Finding Brave episodes on YouTube! Don't forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!
Having ADD or ADHD is a gift, not a curse. Hear from people all around the globe, from every walk of life, in every profession, from Rock Stars to CEOs, from Teachers to Politicians, who have learned how to unlock the gifts of their ADD and ADHD diagnosis, and use it to their personal and professional advantage, to build businesses, become millionaires, or simply better their lives. Our Guest today: Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They're a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more. His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk', ‘word science' and calculated creativity. We're also taking about how to harness and Neurodiverse Superpower techniques today.. duh. Enjoy and thanks so much for subscribing to Faster Than Normal! [ you are here ] 00:40 - Thank you again so much for listening and for subscribing! 00:57 - Introducing and welcome Konrad Sanders! 01:34 - What do you do when you run a creative company and have ADHD? 02:00 - How are you Konrad? 03:02 - What's your back story? Ok, your business's back story then! 04:00 - Incredible procrastinator also? Tell us in the comments! 04:40 - On life and Travelogue 05:20 - On career beginnings 06:40 - On meeting his business partner and wife! Who is NOT ADHD or Neurodiverse… 09:50 - On the ADHD/Neurodiverse brain and a non-neurodiverse partner 10:37 - What makes it work.. I mean your marriage + biz partnership; what 5 tools do you use?! 11:27 - The steps Konrad has taken and processes they is practicing 12:32 - Ref: Gemba Kaizen and Techniques 14:37 - On dividing up the day-to-day work responsibilities, time management, ah, + hyperfocus! 17:16 - How do our spectacular subscribers find out more about you? Web: www.konradsanders.com Email: info@creative-copywriter.net Socials: https://www.linkedin.com/in/konradsanders/ 18:00 - Thank you so much for making time for all of us today Konrad. [Konrad has kindly shared a few of his links/works with you and here they are]: WATCH/LISTEN: Speaking with Tyler from Yes Optimist! On sales funnels: https://youtu.be/R8DXWhT_NAY Panel discussion with The Fountain Partnership on the state of SaaS Marketing: https://www.youtube.com/watch?v=xrqYKxBKsuU&t=1s How to make your content zig when the industry zags with Sales Impact Academy: https://www.youtube.com/watch?v=ZdT6W7OJNeY How to make money writing online with Teachable: https://discover.teachable.com/workshops/make-money-writing-how-to-turn-your-word-skills-into-wages How Konrad copes with ADHD as a CEO and founder: https://deezer.page.link/3EByB6ncxtm26D4L9 How Konrad builds business brand based on demand (Brand Harder or Go Home) https://street.agency/podcast/brand-harder-or-go-home-with-konrad-sanders/ READ: The 13 Lenses approach to writing content that converts on Neal Schaffer: https://nealschaffer.com/how-to-create-content/ Are B2B SaaS Marketers getting it wrong on Tech Crunch: https://techcrunch.com/2021/08/26/are-b2b-saas-marketers-getting-it-wrong/ Why your marketers should stop marketing on The Drum: https://www.thedrum.com/opinion/2021/10/14/why-marketers-should-stop-marketing 18:44 - Hey, you there! Yes YOU! We are thrilled that you are here & listening! ADHD and all forms of Neurodiversity are gifts, not curses. And by the way, if you haven't picked up The Boy with the Faster Brain yet, it is on Amazon and it is a number one bestseller in all categories. Click HERE or via https://amzn.to/3FcAKkI My link tree is here if you're looking for something specific. https://linktr.ee/petershankman 18:46 - Faster Than Normal Podcast info & credits. Guys, as always thanks so much for subscribing! Faster Than Normal is for YOU! We want to know what you'd like to hear! Do you have a cool friend with a great story? We'd love to learn about, and from them. I'm www.petershankman.com and you can reach out anytime via email at peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven't already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse! [ Ed: This is a relatively brand new experiment in editing show notes, transcriptions sort of; so if you notice any important, or significant goofs we've missed here or along, please do let us know @FasterNormal Thanks! -sb] — TRANSCRIPT via Castmagic.io and then corrected.. somewhat, (Ooh-ooh! Second trial run is today May 23, 2023. #gen_AI_for_whut?? — Summary: - Background in philosophy, copywriting, and SEO. - The challenges the speaker faced due to ADHD and how it helped him understand his limitations and strengths. - Medication and ADHD coach. - A lean management approach and agile process. - Difficulties with time management and hyperfocusing. - Struggles with planning and organization in personal life. - "The Boy with the Faster Brain" and its success in sales. - Acknowledging the challenge of living or working with someone who has a brain different from yours. - The importance of acknowledging the struggles of non-ADHD partners or colleagues. - The speaker's tendency to go off on tangents during conversations.” — Peter Shankman [00:00:40]: Hey everyone, Peter Shankman here. Welcome to another episode of Faster Than Normal. Glad to have you. It is a Friday here. We're recording on a different day for a change, but it is kind of gray and gloomy outside, so what better thing to do than be inside talking to cool people? Today we have Conrad Sanders. Conrad has an interesting backstory. He's masali ADHD and he runs a company, as he puts it, a charming team of strategic word slingers known as the Creative Copywriter. His company is a fast growing strategy and copywriting agency that blends art with science to help bold brands sell more stuff. He has clients like Adidas, Hyundai, TikTok, A, Superdrug, PTC, Thompson, Reuters, VMware so names, you know, he tries to break the boundaries of corporate dullness. I love that. What do you do when you run a creative company and you are ADHD? I have discovered this when I was running Help a Reporter Out about twelve years ago now, problem is, you're so creative tend to forget the day to day. And so I want to ask Conrad and I want you guys to hear how he handles that. So welcome, Konrad. Good to have you. Konrad Sanders [00:01:50]: Yeah, thanks for having me. I'll just say that I'm across the pond. You might be able to tell from my accent. And believe it or not, it is a rare sunny day here on this. Peter Shankman [00:02:00]: I was going to say yeah, I figured it would be cloudy and rainy just like it is here, but no, you have a sunny day in London. Nice. Konrad Sanders [00:02:05]: Yeah, we've had the worst weather this year possible, but the skies have opened up and the sun is shining, so I can't complain. Peter Shankman [00:02:14]: I'm hoping it stays that way. I'm going to be there on Sunday, so please keep it that way if you could. Konrad Sanders [00:02:18]: I'll do my best. Peter Shankman [00:02:19]: All right, so tell me about running a company when you're ADHD, because I know my story, but every story is different. Tell me your backstory. When were you diagnosed? The whole thing? Konrad Sanders [00:02:29]: Yeah, I mean, I think if I tell you my backstory, I think it's probably best to start with the backstory of the business. Like how that kind of started because I was only diagnosed a year and a half ago. Okay. I think that the diagnosis once I got it, it made a lot of sense, right? Once I kind of understood more about ADHD, looking back at my journey, my life journey, things made a lot more sense. It explained a lot, essentially. But shall I start with kind of the beginnings of the creative copywriter? I'll try to be succinct story and how I've got to where I am today. So I think it all helps you understand my journey and where I'm at and how we operate now. So I'll start off the uni left uni. I studied philosophy at Uni. I was one of the kind of guy that didn't go to found it very hard to go to lectures when it came to writing essays. I always left it literally to the last day and would drink loads of coffee. And I was good at kind of cutting corners and good at writing. Right? And I was good at cramming things in. Obviously, this is a sort of trait of having ADHD, leaving things the last minute and only being good at working under pressure, but being extremely good once, I'm very pressured again. I didn't know at the time I had ADHD. I just thought I was an incredible kind of procrastinator. I just didn't really understand why I could never start a project until it was, like, right at the last very minute. So Left Uni went traveling in Australia, all around Australia, met my wife well, she's now my wife, a girlfriend at the time, and she's also the managing director of the agency. So she's played a very important role in my life for many reasons. She also has a very different brain to me, to mine even. And anyway, we met traveling in Australia. She's from Israel originally. So I ended up there after two years of being in Australia, traveling Southeast Asia on a shoestring budget, literally, and ended up in her parents house in Israel without a work visa because it took a while to apply for one. And that's when I basically discovered the art and science of copywriting and SEO and kind of combined those things to sort of start a business and start an online business, which has kind of grown since Than and later in that journey. So I was kind of very good at kind of the sales, the marketing, the ideas. And actually, what some people don't know about me and my kind of entrepreneurial journey, which I'll share for you guys, is that that wasn't the only business idea I had. Right? There were plenty of the things, and I definitely had shiny object syndrome. And early on in the journey of our agency and I started as a freelancer, quickly kind of wanted to grow it and managed to kind of turn Than into a collective, gradually was building an agency. But I had what we call what I call shiny object syndrome, right? I was like, anything that came my way, I wanted to jump on and was hugely optimistic with time, which is again a common trait and terrible with time. So there was a point at which, believe it or not, I was kind of a co founder of, I believe, five different businesses, right, because there would be friends going, hey, why don't you join the Brcmo for this? And it made no sense, right? It didn't make sense. You can't really focus, and focus is extremely important as a business owner. And I gradually kind of understood that I was burning out, basically, I was doing too many things, spreading myself way too thin, doing far too many things, and then kind of matured a bit and understood I need to focus on the agency. That's the only thing making money. There's lots of potential there and a key milestone, right? A key ingredient in this sort of recipe or this journey, was my wife joining in 2017, and she has a very different brain to me. And she was in the NGO world prior to that, trying to solve the conflicts in her region. Didn't manage to do so. Kind of felt disillusioned with that whole NGO sort of world. And I said, hey, why don't you join us? It's when we're a small kind of, I think, a few person agency at the time and using freelancers, why don't you join? I know you're good with project management, that kind of stuff, right? You've got an operational type brain, so we could probably do with a bit of that. She joined just part time to fill in for someone, and the first week we were just clashing high, massive arguments. Why is it so chaotic? Why is it so chaotic? And I said, I was like, Babe, that's just agency life, you have to get used to it. And there was maybe a slither of truth in what I was saying, but for the most part it was because I was running it with my ADHD brain. And my second in command was also a creative and further along on that kind of spectrum, let's say. And we were going around putting out fires in a very charming way. We're very good at putting out fires, but rather than preempting them, rather than building process, right? And there were loads of parts of the business that I just wouldn't even look at, like finances. My brain wasn't interested. I wasn't interested in that. I was interested in the big ideas, the schmoozing, the charming, that kind of stuff. And there were holes, there were gaping holes in business, which I didn't even see at the time because my brain was kind of and I was closed off to it, I didn't want to see it. So things like money owed, right, I thought was money in the bank and there was debt, right? There were people owed us money and I was like, oh, yeah, they'll pay it, it's fine. And I didn't want to chase them up because I wasn't interested in the invoicing and things like that. So gaping holes which my wife discovered and she kind of naturally lent into that side of the business. What happened was the became the integrator and I was the visionary. And it actually worked really well after we got past the blazing rouse and kind of found our strengths and kind of limitations. And she helped me really understand where mine were and are. And she kind of obviously knows me on a personal level. So kind of it made a lot of sense. She started together with me building structure for the business, like processes lasering on the building process and making sure that we follow through and those processes are followed through. And gradually what happened was we built structure and then we started to grow that's properly. When we started growing as an agency, we've hit 40% growth since then and we're kind of approaching the 2 million mark now. I owe a lot of that to having someone like NIT Sam, Marga Hart and her very different kind of brain complementing. Peter Shankman [00:09:46]: Let me interrupt you for a second because that actually brings up a really interesting point. You work and partner with someone both personally and professionally yes. Konrad Sanders [00:09:55]: Right. Peter Shankman [00:09:55]: Who has the complete opposite brain that you do. I think there is not a listener in this podcast who doesn't want to know five ways to make that work, because that is not easy. Forget about just one. Like living with someone with a different brain or working with someone with a different brain and you've chosen to do both things. And the fact that your partner hasn't thrown themselves out of a window yet is when you're ADHD it is difficult. We don't often talk about how difficult it can be for the other person. Konrad Sanders [00:10:34]: Yeah. Peter Shankman [00:10:34]: So tell us what makes it work? Konrad Sanders [00:10:38]: I think that's a great point to make. And I write LinkedIn posts about my ADHD quite a lot and I actually wanted to write one specifically on that. There's a lot of neurodiversity awareness at the moment, which is brilliant and it's great. And I almost want to do kind of partners of people who have neurodiversity awareness because yeah, and you said, like, she hasn't thrown herself out of a window yet. But I'll be honest, it's come close to that. But again, both based on our work life and personal life and often they're kind of woven into each other naturally. So how have we avoided that? I think, first of all, awareness of how my brain works. I did get diagnosed a couple of years ago. That made a big difference, even for myself, because in terms of understanding really where those we knew where the limitations were. We knew what I wasn't good at. Right. But there wasn't an explanation. And I think you know as to why. And I think when you understand why and I am on medication, and that's definitely helped. I also have ADHD coaching and that's really helped as well because it's someone else who's an accountability partner rather than just my partner in my personal life that's been really crucial and it's really been life changing for me having an ADHD coach because at work we built these processes, right? So there's something about building a business where even with my ADHD brain I really wanted to succeed. I know process is important and I know than following is important as much as my brain doesn't want to. And we have just this lean management approach, we take this agile approach based on like Gemba Kaizen, the Japanese business management philosophy where when there are hiccups, we call them Oopsies. Whenever there's something inefficient a hiccup, something has not quite gone wrong. Rather than blaming each other or blaming team members, we write it down on a slack thread and two weeks later we tackle it in this level ten meeting where we look at the problem, what was the root of the problem, how do we then preempt that issue for next time? Let's work it into a process and who in the team is going to take care of that? Two weeks later it's done, right? So it's this very very lean approach to kind of we call it the quest for perfection. You can ever be perfect bu if you're on that quest, it really really helps. And that was something we installed quite early. And I think that back to your question. I think that's one of the ways where we've perhaps avoided killing each other because we have this approach to business where if something's gone wrong and it might have been caused by me and it might be caused by something that hasn't been conducive to how my brain works, but it's written down and we tackle it and we think about what's the process that would be good for avoiding that. So I'll give you an example back in the day, for many years I'm in charge of getting the business in, right? Nita is in charge of making sure we deliver, you know, great results essentially to simplify it. And back in the day I used to do the proposals and a proposal is a project that has many different parts and that is not good. I'm not great at doing that, especially when it comes to time management, way, way too optimistic and also I would hyper focus on the wrong things, right? My brain wouldn't want to write the proposal, I'd be sitting there spending I could spend 4 hours adjusting the design of one slide because I like how things look and I wanted to look perfect and I'd hyper focus and what would happen is I would spend many evenings literally like until three or 04:00 A.m. Working on proposals and burning out and it wasn't good, but I thought oh, it's just because it had to take that long and there was the deadline tomorrow, there's no two ways about it and the other team members perhaps are not doing the right thing. I'm really pedantic and I have to kind of go in and change things. When we kind of took this much more process driven, agile approach to kind of uncovering why, what's going wrong and why and what's the root of the problem. One kind of look at it from Nitsang going in and looking than process the could uncover those holes and realize right there's A, B and C, there's this issue, we don't have a good process and Conrad is not great at doing that. So let's give it to another team member and then jump on a meeting with me and I will go through it and do you see what I mean? We created structure and process whereby the bits that I'm not good at, we're delegating and bringing me at the right time. And it was again, life changing transformative for the business and really, really crucial. So that's definitely one of the ways I say is like taking this, I mean, Gemba Kaisen is this book. I recommend this approach to business, which I think is probably one of the main ways which has helped us in our work life, really play to our strengths and really build structure that works not just for me, but other team members too. And in our private life, I'll be honest, that took a lot longer, right? That's where I feel like up until recently, even at work, I've been really good. Great at work, great at what I do. And we built this structure where I can really ADHD has superpowers as well, right. The amount of ideas I have kind of really brilliant just to blow my trumpet, like brilliant ideas in terms of branding and marketing and what we can do to kind of drive those forward, but the limitations as well. But I feel like I've been doing really well at work and then suddenly when it comes to after work hours, it all goes out the window. I don't have that structure, it's just this big void. And yeah, it has been difficult relationship wise because Nitzan traditionally has taken on way more than me. It's been very one sided relationship outside of work. She books the holidays, she plans them. Like when it comes to cooking, she'll buy the ingredients and plan. And I would take kind of I'll cook on this day and the other, but I haven't prepared bu. It'll be 07:00 p.m.. I don't know. I haven't got the ingredients. I don't know what I'm going to cook. And it causes friction. And that's just one example of the kind of way that friction in a relationship. Peter Shankman [00:17:22]: We try to keep these to 15 minutes because ADHD but tell people how we can find you and we'll definitely have you back. Konrad Sanders [00:17:29]: Yeah, I go off on tangents. Peter Shankman [00:17:31]: No, it's cool. I love it. I love it. I can relate. Konrad Sanders [00:17:34]: Yeah. So find me. LinkedIn is the best place. I'd say. Comrade McKay. Sanders. S-A-N-D-E-R-S-I talk about ADHD on there. I talk about copywriting and content strategy, I talk about my agency journey. And, yeah, there's so much more to talk about, but as you know, I will go off on many different tangents and not be very succeed, but I hope there's been some value and some interesting interest there in what we've chatted about today. Peter Shankman [00:18:02]: No question about it. Really appreciate it, guys. We're talking to Conrad Sanders. Really interesting stuff on how to survive ADHD. When your partner doesn't have it, you do, and you work with them as well. My God, that is just I can't even get over that. That's very impressive. We will definitely have you back, guys. Thanks for listening to Faster Than Normal- we love when you listen, we love when you comment. We love your emails. Send me a note, let me know how we're doing. The book The Boy with the Faster Brain continues to rocket the charts. We are thrilled for everyone who has purchased it. I am greatly appreciative. And we're changing the world about ADHD. One book and one podcast recording at a time. We'll be back next week in another episode. Have a great week. Stay safe, stay humble. — Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at shankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week!
Nathan adds another guest to the Let's Talk Marketing Podcast family, Morgan Taylor. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. Don't miss his
In this episode of Zero to CEO I speak to HARO expert Morgan Taylor about the importance of building your online presence in today's business landscape. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. They specialize in getting high DR backlinks (60+) from publications like Business Insider, Ask Men, Forbes, and HuffPost, and have placed 3000+ backlinks for their clients, who include $100M annual recurring revenue companies and founders with $1B+ exits. Morgan has worked in marketing with a focus on SEO for 6+ years and, together with his Co-Founder at Jolly SEO, was among the first to truly productize journalist outreach for link-building purposes on platforms like HARO. We discuss the importance of building your online presence in today's business landscape. How to use HARO to get free press for your business, which will help you get your name out there, get quality backlinks, build your authority and drive more traffic to your website. And Morgan's expert tips for small business SEO strategy in 2022.
Ever wonder how someone builds up enough credibility to become quoted in the media or a regularly booked public speaker? Peter Shankman is a five-time bestselling author, entrepreneur, and corporate speaker. It's been 24 years since he had a typical job after he lasted one week at a magazine. As someone with ADHD, Peter learned later in life the driver behind his "faster than normal" brain and why he couldn't focus at work in the way an office job requires. Today, he travels the world as a speaker educating audiences on two of his favorite topics: how to win at customer service and why Neurodivergent employees need to be celebrated and accommodated. His book, Faster Than Normal is a New York Times bestseller. In this episode, Peter shares what it meant for him to pivot as a speaker during the pandemic and why having so much free time as someone with ADHD was a considerable challenge. He shares what it takes to get the media's attention with insider tips he knows better than anyone as the founder of HARO (Help a Reporter Out), a company he started that helps journalists find sources on deadline. Cision ultimately acquired it. Peter's depth of experience in marketing, social media, and PR has made him an expert on what it takes to make people happy, and spoiler alert: a big bag of M&Ms can sometimes do the trick. We dive into the importance of learning about people and how small personalization touches can impact someone's experience with you or your brand, leave a lasting impression, and build loyalty.
In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities. They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Including sourcing suppliers and the struggles of being a start-up and much more. Including advice on how other start-ups can avoid stumbles. KEY TAKEAWAYS Thinking about things a little differently leads to brilliant ideas. Working with a business partner that has different skills from you creates a formidable team. Bare Thrills is self-funded, so they started by using free or virtually free marketing methods. Some of which Emily shares in the podcast. Feedback from your target customers is essential when you are developing a product. Having a mentor is a huge advantage when you are just getting started. BEST MOMENTS ‘the question that really sparked it all was why do we put so much thought into the fit, feel and function of our activewear … yet our underwear is often an afterthought? ´ ‘I like to reach out to people. That's one thing, which doesn't cost you much. So, I started a LinkedIn account, and reached out to a lot of editors.' ‘With a mentor, you're essentially paying to learn from somebody else's mistakes, so you don't have to make them too. That is a game changer.' VALUABLE RESOURCES The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/ Stay Hungry podcast series Stay Hungry Bestselling Book Marketing coaching: www.andyandjoel.com Done-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCES Website - https://barethrills.com/ TikTok - https://www.tiktok.com/@barethrills_underwear Instagram - https://www.instagram.com/barethrills_underwear/ Help a Reporter Out - https://www.helpareporter.com/about/ ABOUT THE GUEST Like many good things in life, Bare Thrills was born out of a crisis. In this case, it was an underwear crisis. We are Emily and Liz and we created Bare Thrills out of the sheer frustration of not having the right underwear to workout in. As an active couple, health and fitness are a cornerstone of our lives, and we understand that what that looks like is different for everybody. For us, we love to go for bush walks and runs with our Australian kelpie, Merlot. We also do regular high-intensity functional training sessions which Liz loves to balance with a couple of yoga practices a week. Throughout all of this, we only had a small selection of underwear that we would resort to every day, which were by no means specifically designed for that purpose. One day we realised that we were putting so much thought into choosing and buying our activewear, but not our underwear. We couldn't find a single pair of underwear that ticked all of our boxes
Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode, Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/
Jolly SEO is a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. In this episode, Adam Torres and Morgan Taylor, Co-Founder of Jolly SEO, explore the Jolly SEO story and how it helps clients in getting high DR backlinks from leading publications. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/
Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
This week's Misfit Entrepreneur is Tracy Lamourie. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. Tracy has been Featured in Rolling Stone Magazine, The Hollywood Times, NBC TV, and other major media. She works across borders and across industries from major entertainment projects to small businesses. There is a big difference between marketing and PR. And most people don't understand it. So, I've asked Tracy to come on share the secrets of successful PR and how to maximize PR and marketing together. https://www.lamouriemedia.com/ Tracey wrote her first PR release when she was 28. It was for activist work to help an innocent man get off death row. That kicked off her career and a 20-year journey resulting in the release of the man after his conviction was overturned. During this time, she saw that she could use her skills in gaining press and attention to help businesses grow. She helps to make sure business are telling their stories in the best way and in the right places to help them stay ahead of their competition. She strategically uses media on a global scale and has never purchased an ad. What is the difference between marketing and PR? Here's an analogy: “If a young man how amazing he is, successful, and handsome he is – that is advertising. If he tells her how beautiful and intelligent she is - that is marketing. If someone else tells that man's date how amazing, successful, and handsome he is – that is PR.” Everyone can create a beautiful deck and say great things about themselves, but where things really matter is when someone goes and searches a business or person, do they find a lot of what others say about them, where they are quoted, etc. Public relations fills the component to get you the earned media that you cannot buy. PR builds the 3rd party credibility necessary for validation and success. What are the elements of a successful PR strategy? It elevates and celebrates the business or person. It positions the business or person as an expert. It provides 3rd party validation. It uses media to bring a business or person to a bigger stage. Most effective mediums for PR? It varies based on the business or person. Tracey starts with traditional media. Radio, TV, Magazines, Podcast, etc. Tracey figures out the best places to showcase the client's expertise. Tips for gaining attention? Use podcast matchmaker services for podcasts. The #1 key is to understand the pitch. It is not your bio or ad for your company. It is your compelling story that grabs attention. At the 16 min mark, Tracey gives a good example of a compelling pitch she uses to gain attention. Think in terms of what will help them with a good story or angle. Use HARO (Help a Reporter Out) to get your pitch out to reporters looking for stories. A PR specialist will search and find all the best opportunities for their clients and pitch them. What are the elements of a great pitch? Step 1 is to find resources at places like HARO. Whenever you reach out to an editor, remember they are not in the business of giving you free advertising – you are someone who give them great information for their audience. At the 25 min, Tracey gives an example of what not to do when pitching reporter/editor. You will need to tailor your pitch for each pitch you do so that is resonates with the reporter/editor you are sending it to. How can an entrepreneur ensure they are maximizing their marketing and PR together? Don't be afraid to go big or wide. Go beyond typical marketing/PR and go for rewards or speaking engagements. Look for local awards and publications to help get some visibility to start. They are easier. Anything you can bring your knowledge to and present yourself as a thought-leader/expert you should pitch to. At the 32 min mark Tracey talks about the campaign to free a man from death row and lessons learned from their success. When Tracey met her husband, he had a radio show that focused on local issues and needs. They decided to get on the internet and start publishing links to what they were interested in (it was the early days of the internet). While searching for stories and links that interested them, they learned about the case of a man named Jimmy Dennis who claimed he was wrongly accused and was innocent. Jimmy had paid for a listing online that asked people to help find justice. They reached out and asked to learn more and Jimmy responded with 28 pages of details and court documents that showed he did not commit the crime and there were issues with his trial. They decided to take up the cause and share it on their site in 1998. 2 years later, a law firm saw what they had put out and got involved and over 18 years worked for free to help Jimmy get his freedom. Anything else we should know about PR/Marketing? Authenticity – make sure you are authentic and show as you are. Do it. Don't be afraid to get out there. Best Quote: Don't dream it. Be it. Don't leave regrets. Give it a shot Tracy's Misfit 3: Learn to better manage your time between your business and personal life. We all have the same amount of time. It is critical make sure we use it in the best ways. Don't dream it. Be it. Don't leave regrets. Give it a shot. We didn't get this far to only get this far. Don't quit. Keep pushing to your next level. Show Sponsors Shopify: Get a 14-day FREE trial at www.Shopify.com/misfit Simple Texting: Free for 14-day trial and 500 extra free credits! Text “MISFITS” to 833-2TRY-SMS (833-287-9767)
Peter Shankman is an author and popular keynote speaker in marketing, brand building, social media, and customer service. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, and upskilling and neurodiverse education. More Peter Shankman is an author, popular keynote speaker, and authority on marketing, brand building, social media, and customer service. He is also a futurist and expert in the latest trends in digital marketing and technology. In this episode, Peter Shankman and I discuss the metaverse and its implications for edtech, eLearning, upskilling and neurodiverse education. A little about Peter The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” He is a 5X best-selling author, entrepreneur, and corporate in-person and virtual keynote speaker. Among his many ventures, Peter Shankman founded HARO (Help a Reporter Out), an online service for journalists to obtain feedback from the public and connect with experts on issues relevant to their reporting. Shankman founded HARO originally as a Facebook group in 2008 and it was later turned into a mailing list claiming over 800,000 sources and 55,000 journalists and bloggers. Within three years, HARO was already generating $1.55 million selling simple text ads on email blasts. In June 2010, Shankman made a successful exit, selling HARO to a large advertiser. Today, the company is part of Cision. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, and advertising. He is also a sought-after expert and commentator on ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse Economy. An ADHD entrepreneur himself (like me!), he is the host of a popular ADHD podcast called “Faster than Normal.” Peter Shankman is currently Futurist in Residence at BluShark Digital, a marketing agency, where he tracks trends in the constantly changing digital landscape in order to devise cutting-edge solutions that help clients gain maximum visibility. Peter Shankman is a fascinating guy, known not only for his out-of-the-box thinking but also for his incredible, unconventional habits and hobbies. If he's not getting up at 3:30 am for a run followed by a cold shower or jumping out of an airplane, he's often traveling the word and consulting. He also has a Mastermind. It was a lot of fun talking to Peter and you can learn more about him by checking out the links in the show notes. I think you're really going to enjoy this interview, but first a quick word from our sponsor. Learn more about Peter Shankman: https://www.shankman.com/about/ https://en.wikipedia.org/wiki/Peter_Shankman https://www.instagram.com/petershankman/ https://www.linkedin.com/in/petershankman/ https://www.fasterthannormal.com/
#071 - Join me for the "break-up" episode. Today we're breaking up with Meta - aka Instagram - since we broke up with Facebook a long time ago. Find out why major influencers are jumping ship, despite making most of their money on the platform. I share eight ways to grow your audience organically and on the cheap. If you think you might want to jump ship on the Metaverse, this episode is a can't-miss.Read the Buzzfeed article here.Sign up for your free 14-day trial of ConvertKit at jennieoconnor.com/convertkit and use it for your newsletter broadcasts and the landing pages for your lead magnet.To publish newsletters on LinkedIn, you have to turn on creator mode, have an audience of more than 150 and have recent shares of original content.Check out the episodes mentioned in this one:Jorge Giraldo on Overwhelm (or Striving for "Lopsided" Balance) - Episode #020Dr. Angela Mulrooney on Brand Archetype (or Setting Fire to What's Holding You Back) - Episode #056Medium is one publication you can write for and eventually earn money.Sign up with HARO - Help a Reporter Out - and be quoted as an expert.Sign up for free with Podmatch and get matched with podcast hosts you'd be a good fit for...with minimal effort. Shoot them a quick message and pitch yourself. Easy peasy.Watch The Social Dilemma and prepare to be terrified.Take the Procrastination Personality Quiz.Connect with me on Instagram and LinkedIn.✨✨If you think this content is deserving of a tip, I'd be ever so grateful if you'd leave one here. I plan to use all proceeds for magick supplies and I promise to use my powers for good.
Peter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media. In this conversation, which happened in rapid fire while he was in the throws of salmonella, Peter shared with me how he started HARO accidentally, the best way to get a journalist's attention and why someone stealing a Yoo Hoo truck ended up being the best PR Yoo Hoo could get, among many other topics. IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM
We're talking real estate and martinis in this episode!Johnny Welsh has worked parallel paths in real estate and mixology for the better part of two decades. Learn how these careers are connected, and how Johnny has been able to build a client base in unconventional ways!Originally from the Jersey Shore, the mountains of Colorado called Johnny many years ago (actually, it was his brother who called asking for some help building houses).Fast forward to today, and Johnny finds himself connecting a career behind the bar with one selling homes. He's funny, chatty, and the exact guy you'd want to encounter if you're looking for a great conversation (in english or in Italian) and a laugh or two.As Johnny points out - he did so well at Syracuse University that they kept him an extra year!As a real estate agent, Johnny helps many friends and family members find homes and properties to buy and sell in the gorgeous mountains of Colorado near Breckenridge and Vail.He is the author of multiple award-winning Paper Maps, No Apps: An Unplugged Travel Adventure. His first book, Weedgalized in Colorado, about the legalization of cannabis in Colorado, won two awards from Readers' Favorite. Book number three was a best-seller upon release during the pandemic; Toilet Paper Crisis: Wipe Away Those Fears.Things we discussed in this episode:- Finding clients in unconventional ways- The value of having second jobs, volunteering, and being a great community member- How to build a local sphere of influence- How bartending is connected to building a client base- The Breckenridge / Vail real estate markets- Building credibility through "Help a Reporter Out"- Managing relationships when friends are also clientsHear how a major decision right after college between chiropractic school and working in a castle in Tuscany sent Johnny onto the path that he's on today!Get in touch with Johnny:Real Estate Website - https://realestateofthesummit.com/agents/johnny-welsh/Instagram - https://www.instagram.com/johnnybartenderbooks/Facebook - https://www.facebook.com/johnny.welsh.35/LinkedIn - https://www.linkedin.com/in/johnny-welsh-89832b94/Personal Website - https://www.johnnywelsh.com/Join Jason Muth and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!#realestatepodcast #nexthome #humansoverhouses #realestate #realestateinvesting #realestateinvestor #realestatelaw #realestateagent #networking #bartending #meetingpeople #buildingrelationships_____________________The Real Estate Law Podcast is hosted by Jason Muth and Attorney / Broker Rory Gill.This podcast and these show notes are not legal advice, but we hope you find both entertaining and informative.You can follow our sponsors here:NextHome Titletown Real Estate on InstagramNextHome Titletown Real Estate on FacebookNextHome Titletown Real Estate on LinkedInAttorney Rory Gill on LinkedInThe Real Estate Law Podcast, because real estate is more than just pretty pictures and law goes well beyond the paperworSupport the show
What we're gonna be chatting about on today's episode, is what is content. Unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit and you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Our guest today happens to be from Chicago, but certainly not all good content marketers come from Chicago ;). Her name is Mrs. Sarah Noel Block, and she has a company called Tiny Marketing. What she does is she focuses on content creation within the real estate space. Three Things You'll Learn in This EpisodeHow to stop getting your clients stolenCreating content even with a small teamDefine what content itResourcesLearn more about Sarah Noel BlockReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, where we're talking about today is something near and dear to my heart. Basically, the whole reason why I started to create this show about six weeks ago, and I'll lay the context over what we're going to be covering are six weeks ago, I mean, six fucking years ago, not six weeks, six years ago. But I'm going to lay the coverage about when I actually came up with the name real estate marketing dude, I was actually at a conference for Copyblogger in Denver and Copyblogger. Back in the day is Brian Clark's company, you probably know who he is. Brian Clark is Copyblogger used to be the number one blogging content marketing company, I think in the world, he's from training, they're at the forefront number. And at that conference, I was sitting at this conference, and it was at that conference that I saw, I forget who was speaking on stage, but I'm like, You know what, I'm going to call my company. And I'm going to call my podcast, real estate marketing dude, because I was sold on content marketing, but I wasn't sold on what my brand or identity was, until I came back from that conference. So folks, what we're gonna be chatting about on today's episode, is what is content. And unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, then to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit. And you're landing on deaf ears. Content Creation is how you remain relevant amongst your audience, your databases, and how you keep the conversation going. Because when you disappear, you become a closet agent. And that's when they start cheating on you with guys like me and everybody else. And that's what is going to happen. The eye buyers today are are aiming for your clients. Big tech is aiming for your clients, and everyone is aiming for your clients except you. If you're not creating content, you're gonna lose touch, not stay in touch with them. And this is going to be a very good episode. So we're gonna go ahead and introduce our guest today. She happens to be from Chicago, but certainly not all good content marketers come from Chicago, if you don't know. But her name is Mrs. Sarah Noel block, and she has a company called tidy marketing. And what she does is she focuses on content creation within the real estate space. So Sarah, go ahead and say hello, tell us a little bit about yourself. And let's get into this.Yeah, so I started working with real estate companies about 10 years ago to create their content. And I haven't looked back basically, I reached out to landlord ology, the because I was a real estate investor. And I said, Hey, do you guys need content? They did. So they hired me in it spun from there. I was working full time in marketing. And I built my business on the side as I was, as I was doing content for real estate service and SaaS companies. And now here I am two years later. Do you want to do it full time?And you're mainly creating content for the real estate industry? Those that correct? Yes. Okay. So we're going to start this off really easy, guys, we're gonna first define what content is. If you guys ever listened to the show for a while, you guys, if you don't know what the hell we do, yet, we create video content for you. So that everybody knows who the hell you are in your local community. But video content is just one form of content. There's a lot of content to create. Everything you do is content. Like everything you do even when you go on showings, that's content. So once you to find in your terms, what the hell's content for the real estate people?Yes, for the real estate people, it is how you educate and build trust with your audience. Man, I would say I think it's like 70% of the sales process is done before they ever reach out to somebody in sales. And all of that is done through content marketing, because you're teaching them how to solve their problem. And you're building trust by showing them you know how to solve that problem. It pretty much feeds all of your marketing.Can you go back and spend some time on this? 70 to 80% of people have already decided whether they're going to buy your shit, is that what you're saying?I am saying they have at least decided between you and one other company on if they're going to buy your shit. And then they'll reach out to you and that'll be the deciding factor on who they go with.So when a consumer is out there, just sort of I don't know just play in the real estate agents, agencies and say I'm going back into Chicago. I never sold real estate Chicago so I don't know any real estate agents in Chicago. And I'm thinking about moving back home to go closer to my parents. Let them watch the grandkids grow up. And I've sort of went on YouTube, I saw some one guy might like a little bit, I see another agent, I might like a little bit. What would I do next? As a consumer? Typically, they check out their websites and make a check out their YouTube channel, like what am I going to do?Oh, you're gonna do a deep dive, you're gonna go to Google. And you're going to start researching that person. See what social media they're on? Are they active on it? See what what's going on on their website? Are they regularly updating it? Do they have new houses listed on there? What do they tell me about their process for buying and selling? And that's, that's where it's gonna go next. Just like everybody else in the world. They're gonna go to Google and see what you have.Right, folks? Did you guys, let's get out of real estate for a second? I don't know. What's your favorite thing to do, Sarah? Like, what's your favorite thing to buy?Oh, my favorite thing to buy? Yeah,to buy or do and spend money on?Yeah, probably. Buy hiking,hiking before you go on. Alright, so let's just say that you came out to Southern California, you're going out the San Diego area. And there's a lot of really good hiking around here. What would you do first? Well, Iwas actually there last summer. And I hiked up the federal volcano that you have over there.I haven't been there yet. But I know you're talking about I even know the name of it. But I know you're talking abouthiking boots, I would make sure that I have the right hiking boots.And did you research it a little bit? And did you course,you know, I'm on Google trying to figure out like, when what are the best hiking boots for mountain climbing because I'm in the flatlands of Chicago? Oh, I know hiking is normally through a forest. So I need to know what the right hiking boots.You know, we call you guys out here now or they call us back home? They call it they call you guys Flatlanders Oh, thegiant mountainFlatlanders? No, she's, she's exactly right, you guys, like think about it, you're gonna be making one of the largest financial investments if you're buying and if you're selling, you're unloading one of your largest financial investments, you're not going to do that with John Doe, the stranger that you just met. At some, like randomly walking down the street, you're gonna do it someone you know, like and trust. But most importantly, I would say trust. What, walk me through, I'm sure you've done all kinds of research here. Do you have like a pattern that you've actually noticed or research of what consumers do specifically, when they're thinking about hiring a buyer's agent or a listing agent?Yeah, they start, they start by looking at, like, the questions to the problems that they're having. Like, let's say they've worked with a realtor before. And they were actually I had a customer interview for one of my clients just this morning. So I'm gonna use their example. They were working with a realtor. And they were super aggressive towards their, towards the buyers lender, like mean to them. And this person was see seed on those emails and saw how it was and just didn't like it didn't like the vibe. So then he started doing some research for outside realtors. And the first thing he did was, you know, Google realtors in the area and what he wanted, what he did was he looked at their videos to see what kind of vibe they had. And you start to feel like you know, someone when you watched enough of their videos, yes, you get a feel for their personality. And that's, that's why he did and ended up a good experience, obviously, otherwise, I wouldn't have interviewed him for this particular thing.Well, that's what most people you sort of hit on the head, like folks are not hiring you because you have a license in your pocket that allows you to legally collect money on a house you sold. They're hiring you because they feel comfortable, or they personally like you, like birds of a feather flock together. Guys, and people end up working with people that are really just like them, or somehow they relate to them. Because those are the people who remain on top of mine, aren't they?Yeah, and really, you just you want to spend time with people you like. So you're not going to hire somebody that you really just don't have a good vibe with.If you're sitting on the treadmill or you're sitting on the peloton, right now, think about the last 10 clients that you've literally helped buy or sell real estate. And then I want you to look and realize that why you've become friends with all of them isn't because that's a coincidence. It's because we all tracked like people People are always like, why am I drink a beer with my client again? That's because that's what I attracted right? Why am I like partying with this guy? Like I just sold this guy millionaire house why are we like a club right now? Well, that because that's who you attract guys. What what is let's go through some other forms of content. We know video guys, we don't need to harp on video even though if you want to we will. I want this to be about you. Not me. But what other typesof content written right now? Um because they're all looking like my clients are all looking to get found in Google faster. So we're doing a lot of either the show notes to go along with the videos or full blogs and community pages, so that they can get found for those problems that they're trying to solve. So, using the example from this customer interview I had this morning, he found her initially because he wanted an expert in his location. He, he was a real estate investor, and he had never actually lived in this house that he wanted to sell. So he's looking for an expert in Sacramento. And that's how we ended up finding her is because she did a lot of blogs on Sacramento area and the community. So he was able to find her because of that SEO juice.It was a long tailed. And can you explain what longtail means?Yeah, long tailed means like it. You're not looking at Sacramento realtors, that's a short tailed keyword. longtail would be like a longer question like realtors that are experts in x x neighborhood in Sacramento. And then your content will show up because you're creating a community page for that particular neighborhood. For example,when I was practicing in Chicago still and you guys could look at the website if you like it's it's botched now because I took down all my it's all messed up. But I still have content on there. It's called Chicago real estate dude. My number one performing piece that attracted a lot of clients was I'll give you I got ton of stories. One was Chicago closing costs, I ranked number one, I actually had the snippet back in the day. So I actually ranked where I got the snippet in Chicago closing costs, Buyer Closing costs, and Chicago seller closing costs. were my top three pieces of performing content. I had my blog up to 10,000 Organic hits a month, guys, 10,000. It's insane. I even ranked against realtor.com and homes.com and Zillow on neighborhood tours, terms like Buck town homes for sale and stuff like that. But it was because of how much content we were creating. And I knew how to SEO, the back end of them. But the thing that most people fail by is they think that if you're gonna go out and create a piece of content, like a blog, they're like, I want to get 100,000 hits. Sorry about that, is it?No and vote one, it's not going to happen overnight. And no, it's not about that. It's about getting the right heads. So yeah, people obsess over traffic. And the traffic count doesn't matter if the wrong people are going to your website, what you want is the right traffic going to your website and the right people finding you. And part of that is creating content that might be let's call it controversial, not really controversial, but shows your voice and who you really are shows your personality. Because you want as we were talking about before attracting the right people attracting people you would be friends with, you also want to repel the wrong people. So by showing your personality in that content, you're already like pushing off the people that you wouldn't really vibe with anyway.Yep, I do it every day on the show. Like people like you swear too much. Great. We're probably not gonna. Honestly, we're probably not gonna hang out anyway. So let's talk about a controversial topic. So we're doing a scripting class. If you guys were members and clients of ours, you guys would be on this class on Wednesday. But what it's going to be on there's relative content that's performing well on YouTube. And what she meant by controversial this is controversial. Is the San Diego real estate market headed for a crash? That's going to be the topic of conversation, because that's what's performing well on YouTube. Now real estate agents are gonna be like, Oh, my God, that's, you're gonna say the markets going for a crash? It's always supposed to go up. I thought. No, guys, you want controversial stuff? Because that's what people get pay attention to.Yeah. Clickable people are like, Well, is it click?Yep. 100%. What other types of written content and blogs do you see? neighborhood? You mentioned? A couple of neighborhood pages?Yeah. Yeah. And it depends on what type of buyer you're trying to attract. So if you're, I mean, I think in any industry, if you niche down, you're better off and you're, it's easier to attract people. So let's say your bread and butter is real estate investors, you'd want to write content all around real estate investing, and maybe how to automate being a landlord how to find properties. When you are a long distance landlord, items like that. Basically, you want to create, like a content cluster, where you have a specific content piece that's really long like a guide, and then a lot of little branches that come out from it that are subtopics from within there. And by connecting all of those, that's how you rank higher in Google.So internal internally linking and all that.Yeah, connecting the dots. their internal linking helps with SEO. And it also helps your customers that are on your website find the content that they need.And why do you think more people don't? I know from the blogging, but why do you have more people that do it sounds easy.Because it's not, it takes a lot of time. It's, it's time consuming. And at least my clients, they all have small teams, they either have a fractional team, where they have like a team of freelancers that will work with them, or they have one like one internal person that helps with their marketing, or it's just them. Yeah. And that's really hard. When you're creating content, it's time consuming, it takes about eight hours to create a blog post, that's going to rank and that's, that's where people struggle. But if you create systems to be able to consistently create your content, it becomes a lot easier. And it's kind of like a snowball effect, because you can play off of the other pieces.So it's something that you do over time. And I think a lot of people just are instant gratification salespeople where they need to see something work right now. But they won't put the time into it's how much videos you guys. Like I tell people all the time video, always pencils, it always works. It always has an insane ROI. But just sometimes it might take six months for you to build that brand, especially if you're a newer agent. Or it might take one month, you just don't know. But it always works. As long as you do it and you stay consistent with it.Consistency is key it when I was building my business, the first thing I thought is I need to build my personal brand beyond my corporate life. So I mean, it only took six months to create enough of a following that I had a full roster of clients. And it was just a combination of showing up regularly on social media with video and with written content and then PR being able to connect with like podcasts like this. There's a dog in my yard right now just walking by my window. That's not my dog.Make sure make sure it's not a coyote firstconfuse his Dog Mattis. Where was I? Oh, Pr Pr partnerships like being on podcast guest blogging and in publications that your audience is reading and answering questions on Haro help a report a Reporter Out. Those were the first things that I did when I was trying to build my brand. And then from there, I created like episodic content, where just kind of roles like a podcast, a live stream show. It's the easiest way to show up consistently because you have that routine down.Yep. Well, most times, like I don't know what I was listening to this weekend, but I think it was a church to be honest with you. She said 21 wants to do something for 21 days, it becomes a habit. I've heard. Like I just literally had that happen in church, my son Okay, here. Yeah,yeah. Okay. So that's why I'm muting myself.So like 21 days you do something and becomes a habit. And I think what a lot of people don't realize or see, even today is that a lot of people don't realize that. This isn't hard. It's just new for most people. And where a lot of agents traditionally, would spend that one to three hours or four hours a month, prospecting or doing something to generate business. They just don't look at their business today, the same way or content creation around the same day content creation, you guys is modern day prospecting. It just doesn't come with immediate gratification.No, it doesn't. It doesn't. But like, okay, let's say you set up a system where you're like, Okay, I commit to creating one, one video a month. And you start from there, repurpose that, start editing it down into micro videos, see if you can use it on social media, repurposing it on there, take that audio, make it a podcast, you could hire a freelance writer and have them write a blog post based off of the highlights of that video. You can really Snowball from just one piece of core content.Let's go into multi purposing. Tell me how you typically do it. What do you how do you multipurpose content and walk us through that a little bit more?Yeah, I'm a huge fan of doing that. So I have a live stream show every two weeks. And my process for that is I take that live stream. And I'll break it down. So it becomes a series. I'll interview an expert. And we have three learning objectives in that conversation during the interview. I'll break it down so then it's a three part series. So then I'm already creating this episodic content which is pretty bingeable Because If you're like, Okay, well what happens next click Next. And then from that series, I'll take that and convert the audio file from there into a podcast. So those are three extra podcast episodes. And then I'll take those learning objectives that I had in the initial interview. And I'll break that down into a longer form guide that's written. And then do the content cluster thing that I was talking about where we take the little sections of each of those guides and create a, a blog post from it. And then obviously, you have your social media from all of those pieces, that's like 12 pieces already, and an email for each of those pieces. So if you already like 20x Step,there you go, well done. I think I see a lot of agents or even mortgage people that when they create a piece of content, they'll just sort of let it die in the newsfeed. They don't multipurpose it at all. And I'm like, What the hell is the point of that? Like, well, you don't you know, you could recycle. And here's the thing to like, love some people that don't have. Here's another good tip, guys, there's like, let's just say you're doing a video. And the videos you created six months ago, I could promise you that nobody has ever remembered about them. You can just repurpose them and just repost them they're gonna think it's brand new. Sure, brand new video, people overthink this stuff so much. It's about being present. Yes, it is. It'sabout showing up in the feeds. And no, people are not going to remember social media has like a 24 hour lifecycle, so repost use, I, what I like to do is the first time I post something, I post it live and natively, and then I'll put it into my social media automation and just recycle it from there.Yep, I agree. What do you I mean, if you were to pick different types of content for people in the real estate industry, what would you rank them? In? If they're like what type to create? Podcasts I get a lot of people say podcasts, podcasts or video or blogs or just sharing cool shit stories reels, tick tock, which is what do you see?That is a good question. Um, do I have to pick like one that the top there's a couple, I would, I would say, showing that you can solve their problem is the most important thing. And they're going to find you probably you'll, you'll hit the most pieces of the no luck. Try the know, like trust factor with video first. So I would start there. Because they get to know who you are, and they get to learn something from you. And then I would go with written next because you'll get more SEO juice from it, you do get a decent amount from from video as long as you're doing like some good Show Notes Pages, some in depth descriptions on YouTube. But blogs are a good way to really get that impact from from those longtail SEO. So I'm gonna go with that next.And then for longtail you like like the areas are like neighborhoods, areas, places community. What other types of long form content are you seeing? Yeah,that does really well. And around your buyers specific issues. So I do a lot around landlords and acquiring new properties and processes for managing multiple properties when you're a real estate investor. So it depends who your target audiences. But if you're like direct to consumer, typical homebuyer, yeah, those community guides do really well. And any content that helps people understand the process of buying and selling a little bit better. Because that might be brand new, or they might not have sold a house and bought a new one in 20 years. And they need to relearn that process.What about listings? Everyone's always like, what do I do for listings? What do I do for listings? I tell them, sir, hang around people who own houses. But what do I do? What kind of content am I going to pick up for listings?Yeah, I always had a good luck with telling the stories with it that connect people. So so many times you'll read these listings, and it's just like four bedrooms, two baths, blah, blah, blah. But I would bring in stories like the basement used to be a speakeasy or some some interesting fact about the house or the neighborhood that draws people in. Like my house. Like 10 years ago, the basement was an ice cream shop in the 1950s. So when I was at Um, when I was renting it out, that was when like, I had a story about that. And there,that's cool. So oh, well, a lot of times agents was like just listed just sold. I said this on the show recently, there's a meme going around, of how real estate agents market their business. And it's like if a if a doctor was a real estate agent, and it shows a doctor saying, holy and all these, like $100 bills, but I just perform heart surgery. And it's like, folks, people, like, you gotta have to HGTV your sales process, you don't need to like, tell me about how much money you made today. And said, Tell me about the story of the person you help. Like, it's so easy. It's right in front of us. Yes. But yet people like go the opposite way with it. I'm like, What are you guys doing?Yes, that's another thing that I meant to bring up is you can build trust by bringing in your customer stories into into the conversation. Like one of my clients, I wrote a story about how the customer had, he was a first time home buyer and a veteran. So like the story that went along with that, because it was it complicated the process. And it was really interesting, we got a lot of engagement on that. But bringing in stories and customer perspectives, testimonials are always great.Another one you guys can try is like say what the market conditions the way they are. Tell the success story of the sale. So be like this seller, this house, like we had a house in our neighborhood sold a million dollars over list price, like what the fuck who does that million dollars, over a million over list last. And like that I would I would have wrote, I would have wrote a story of something along the lines like this property literally sold. And that's not every day that a property sells a million dollars over list price, but this one did. And if you guys circulate the people who are going to be reading that are potential people who might be selling, they're excited to learn that their house is worth more than what it really is today. So showing case studies of properties have sold, I also seen the flip side work well of I need a buyer but tell you the story of the buyer who's searching for a house in the area, that there's just nothing available for but both of them have a story in common guys, is what I'm getting at story content.Yeah, if you think about it, like as a story, the customer, they always think of themselves as the hero of the story. So you need to make sure that they are front and center in that content and can picture themselves in that place. Like, oh, shit, that was that was me. I had, like, I'll talk about an example one of my clients had from a couple years ago, when real estate was a little bit harder. It was it was less about like you couldn't sell a house. And he had an offer and and it flopped just didn't go through at the end. And how the real estate agent had backup offers ready because she knew that it was likely going to happen. And she got them to match the original offer stories like that, because you're like, I was there if that happened to me. And that sucked. And but she was able to solve it and get the same amount of money. Yep. Yep.I mean, that's what it's all about you guys at the end of the day is demonstrating your involvement in the transaction through the form of story. More people will follow it. But demonstration of what you do not a brag reel of what you do, there's nothing more bigger return off than somebody being like I've made a bunch of money today, at least in today's world, people don't like that anymore. That's just the way it is guys. Any other closing thoughts here that you want to mention anything with content, that closing words of advice for some of these people? Yeah.If you just start with one thing that you're willing to commit to, on a regular basis, it will work out if you just set that routine, even if it's a small routine. And just like my business, a tiny, tiny little habit that you have in creating content, it will add up over time and it will be helpful even if you feel like it's not moving the needle now it willI agree. Why don't you tell them where they can find you website in case you guys need help with your content creation services? I'm sure you can help understand what you do.Yes, so I work with real estate service and Sass companies in creating their content marketing. And you can find me at Sarah Noel block.com and anywhere on social Sarah Noel block.Appreciate it, Sarah. Excellent show. And thank you guys for listening to this episode of the real estate marketing podcast what you guys have to realize if you get anything out of this show today, just realize everything you're doing this content. At the very bare minimum you should be taking pictures of cool kitchens, views, baths, bedrooms, kitchens, the bare minimum because every time you do you're reminding everyone what you do for a living, so don't overthink this thing, but if you want to step it up, once you start doing things on video, what happens is you get more eyeballs and with more eyeballs because more conversations with more conversations comes more clients and business down the road. So it doesn't happen overnight. But it does happen and it does happen every time unless people don't like you. Sara, would you agree that's the only time this thing doesn't work.That's true, people might not like you. And there's nothing that either Ross can help you with that folks,you might be in the wrong damn business. But as long as you're still listening to show chances are that's very seldom. So what I want you to do next is go to real estate marketing do.com and schedule a demo with me if you do want to talk about getting this content on video, we script we edit, we distribute and we put you on the map in your area. We do everything all I need from you is two to four hours a month, and the rest will be done for you. That's www dot real estate marketing.com Thanks for listening other episode and make sure you subscribe to our show channel, Facebook, Instagram and YouTube and we appreciate you guys listening. See you guys next week. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with a dude and get you rollin in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
In Trust Me, I'm Lying, Ryan Holiday reveals the media manipulation tactics he used as Marketing Director of American Apparel, and for his PR clients. Meanwhile, he exposes the inner workings of a modern media machine in which incentives make it impossible for the version of reality depicted in the media to come close to resembling the truth. I think it's Holiday's best book, and one of the best media studies books. So, here, in my own words, is my Trust Me, I'm Lying summary. Yes, this book is about lying Before Ryan Holiday became known as an author of modern stoicism books, he dropped out of college at nineteen to apprentice under 48 Laws of Power author, Robert Green. He later was the marketing director for American Apparel, and now has a PR agency, Brass Check, where he advises corporate clients and authors. As the title of the book suggests, the tactics Holiday confesses to might make your skin crawl. They involve deliberate provocation, bribery, impersonation, and – since it's called Trust Me, I'm Lying – making stuff up. But everyone should read it This may turn people off to the book, but if you're an author, marketer, entrepreneur, musician, filmmaker, or comedian, you're in the business of trying to get your message into the world. So, ignore this book at your own peril. The people with whom you compete for attention are using these tactics. Understanding these tactics is a good way to understand the mechanics of media. You can use this knowledge to get your message out in less nefarious ways (more on that later). And, if you're someone who thinks it's your duty to read the news, to “stay informed,” you owe it to yourself to read this book. But be prepared to have that belief challenged, and your conception of reality altered. Media is a “racket” Holiday describes the modern media system as a “racket,” the word which Major General Smedley D. Butler once used to describe war. He defined it as something “where only a small group of insiders know what's really going on and they operate for the benefit of a few and at the expense of basically everyone else.” Journalists are poor, busy, and desperate for a story The main insider in the modern media system is the journalist, more generally, a “blogger,” who might be someone writing articles for a small blog, or even a major media outlet such as the Huffington Post. Holiday uses “blogger” and “journalist,” interchangeably, and I will, too. Journalists are poor To help you understand the motivations of many of these journalists, Holiday points out this: They might have gone to an expensive grad school, and now live in a big, expensive city, such as NYC, San Francisco, or Washington D.C. They've been close enough to taste a $200,000-a-year journalism job. But now they're churning out articles at a breakneck pace, without even getting health insurance. Meanwhile, the people they cover are rich and successful, and may include talentless reality TV stars. New York magazine called the result “the rage of the creative underclass.” Journalists are busy These bloggers have to write a face-melting amount of content. When journalist Bekah Grant left VentureBeat, she wrote a post saying she averaged five posts a day – more than 1,700 articles in twenty months. Henry Blodget, founder of Business Insider, said his bloggers need to generate three times their salary, benefits, and overhead costs to be worth hiring. So, an employee making sixty-thousand dollars a year needs to produce 1.8 million page views a month, every month. (1.8 million page views is a lot. At my current traffic, it takes me about a decade to generate that much on my blog, and I make more than sixty-thousand dollars a year.) Journalists are desperate for a story Most sites that journalists write for make their money from ads, and the way to make money from ads is to generate page views. As such, many journalists are paid by the page view. I've personally heard this from a friend who worked for a newspaper with a good reputation, covering news for a major city. So, journalists are desperate for a story that will generate page views. So, if you give them a juicy story that will generate page views, they will generally publish it. They're too busy to fact check it, and since they're compensated by the page view, they aren't motivated to care whether or not it's true. Readers want to be entertained, and don't care what's true So you've got poor, busy, and desperate journalists paid by the page view, and the people they're writing for want to be entertained. Negativity attracts attention In 2010, Jonah Berger analyzed 7,000 articles from the New York Times' most-emailed list. He found that the best predictor of virality was: how much anger does the article evoke? Increasing the anger rating of an article had two-and-a-half times the impact of increasing its positivity rating. The human mind is irresistibly attracted to negativity. When subjects of a study were shown footage of war, airplane crashes, and natural disasters, they paid more attention and remembered more than non-negative footage. Corrections don't work Negativity attracts page views, so journalists want juicy stories, and don't care if they're true – and neither do readers, it seems. One study found that when people were shown a fake article with a correction at the bottom, they were more likely to believe it than those who saw an article without a correction. (Note from me: this finding hasn't been consistent across other studies. (Is that a correction you believe?) In any case, people's beliefs are still resistant to contrary facts.) Despite this, online news outlets are financially motivated to publish stories, whether they're true or not. A Gawker reporter once said, “Gawker believes that publicly airing rumors out is usually the quickest way to get to the truth,” going on to say, “Let's acknowledge that we can't vouch for the veracity or truth of the rumors we'll be sharing here.” Journalists are motivated to publish false stories, and, as Holiday points out, “While the internet allows content to be written iteratively, the audience does not read or consume it iteratively.” In other words, they see the story, not the correction. Media manipulation strategy: Trading up the chain Holiday shares nine media manipulation tactics in the book, but they all essentially serve the strategy that Holiday calls, “trading up the chain.” And trading up the chain is something you can do, even without lying. The chain Here's how it works: Get coverage on smaller outlets. Those stories then get covered on mid-level outlets. Finally, major outlets pick up stories from the mid-level outlets. Smaller outlets can be individual blogs, social media, or local websites that cover a neighborhood or scene. Mid-level outlets are blogs of newspapers or local television stations. They can also be “sister sites” of bigger outlets, so they might be affiliated with Newsweek, or CBS. Major outlets are the big ones, like the New York Times, CNN, or The Today Show. It's easy to get coverage on the small outlets It's easy to get coverage on smaller outlets, Holiday says. If there's a bigger outlet on which you want coverage, review stories for patterns. What are the stories about? Is there a smaller outlet where stories consistently show up before stories on the bigger outlet? The smaller the outlet, the less they fact-check Holiday says the smaller an outlet is, the less they fact check. This is where the lying comes in. Holiday confesses to creating fake email accounts to send tips to bloggers, leaking fake internal memos, and having his assistant pose as him over email and even over the phone. You don't even have to start with the small outlets. Holiday says he successfully “conned” reporters from Reuter's, MSNBC, CBS, ABC, The Today Show, and the New York Times. Using HARO, or “Help a Reporter Out” – which is an email list reporters use to find story sources – he found journalists who were looking for experts on various subjects. Holiday isn't an expert on, say, vinyl record collecting, but these reporters were presumably on deadlines, and so not inclined to fact check. Holiday says he did it as a stunt to prove how ridiculous he thinks HARO is, and points out that even after he publicly embarrassed these outlets, they continue to use the service. Subprime truth One of my favorite observations from the book is that the fuzziness of truth in the media is like the subprime mortgage crisis. During the subprime mortgage crisis, banks sold loans to other banks, who sold those to other banks. These loans were rated by ratings agencies that were overwhelmed, and driven by conflicts of interest. One example of false information in the media Holiday seized upon was when a journalist misinterpreted the Wikipedia page of Holiday's client, Tucker Max. Holiday had written Max's page to show that his book had been on the New York Times best-seller list for some period of time in each of three consecutive years. The journalist apparently read that, then wrote a story saying Max's book had been on the best-seller list for three years. That was wrong, but Holiday ran with it, updating the Wikipedia page to say Max's book had, indeed, been on the list for three years, citing the incorrect article as proof. (The Wikipedia page has since been corrected.) Like the subprime mortgage crisis, in the news media, overwhelmed and conflicted reporters write stories, which are then picked up by other overwhelmed and conflicted reporters. In Balaji Srinivasan's second appearance on the Tim Ferriss show, which I summarized on episode 274, he describes how a different kind of chain could ensure verifiable truth gets traded up the chain – in this case, a blockchain. Pseudo-events By getting a story into one outlet, then “trading up the chain” to get it covered in another, you're creating a “pseudo-event.” If you remember my summary of The Image on episode 257, author Daniel J. Boorstin describes pseudo-events as fake events that are deliberately placed in the news, so that they become real. Holiday created a lot of pseudo-events for Max when his movie based upon his book, I Hope They Serve Beer in Hell, was debuting. He bought ads in newspapers around the country, then sent anonymous complaints to the newspapers, leaking those complaints to blogs, to get coverage. He notified college LGBT and women's rights groups of screenings, so they would protest at theaters and the nightly news would cover it. He bought a billboard, defaced it, and reported it to journalists to get news coverage. It seems almost certain that the Russian Internet Research Agency read Holiday's book. They spent many years – and probably still are – hacking public opinion in the U.S. and in other countries, creating Facebook pages for various causes, “astroturfing” those pages with activity from fake profiles, then using that influence make real-life events happen. For example, in 2016 they organized opposing protests – one through the Facebook group, “Heart of Texas,” the other for “United Muslims of America” – at the same time, on the same day, across the street from each other. Trading sensationalism up the chain for free advertising Holiday says his “leveraged advertising strategy” of running sensational ads for American Apparel just to get news coverage was responsible for 50% growth in online sales in three years with “a miniscule ad budget.” He says he deliberately designed ads that would inspire outrage: dressing up kids like adults, putting clothes on dogs, or writing ad copy that didn't make sense. When he couldn't use some promotional Halloween costume photos, because of copyright concerns, he had one of his employees leak them to Gawker and Jezebel, where they were covered in an article that got ninety-thousand views. He ran ads on small websites, featuring porn actress Sasha Grey, completely nude. The ads were covered by Nerve, Buzzfeed, Fast Company, Jezebel, and more. All this coverage for just $1,200 in ads (though it's not clear how much he paid Grey). He says, “my strategy has always been: If I want to be written about, I do things they have to write about.” This is how, according to Holiday, Donald Trump got $4.6 billion of free publicity during his presidential campaign. Pseudo-events for reputational damage control Because of the way the media works, Holiday says if a client of his is in trouble, the best strategy is to create what's essentially a pseudo-event. A major newspaper wrote a hit piece on a client of Holiday's. The journalist who wrote the hit piece was also running a hate blog about the client's company on the side. The client complained to the journalist's editor, but they didn't seem to care. So, Holiday advised his client to write an internal memo to his company, then forward that memo to a competing outlet, which published an article with the memo. The memo was apparently quite damning, because the original newspaper had no choice but to respond. Because bloggers aren't incentivized to care about the truth, and readers are attracted to drama, Holiday says there's no point in trying to correct something that's been said about you in the media. If you want to try, he says, “be prepared to have to be an obsequious douche. You've got to flatter bloggers into thinking that somehow the mistake wasn't their fault.” Ways of using these tactics that are less...gross I personally can't judge Holiday for using these tactics. The medium is the message; as one of Holiday's chapters proclaims, “everyone else is doing it”; and there's no denying that Holiday is good at getting coverage for himself and his clients. But, I'm probably not the only one uncomfortable with impersonating others and lying to get coverage. You can still learn a lot from Trust Me, I'm Lying. Trade up the chain Trading up the chain is a completely legitimate tactic. If you want coverage somewhere, pay attention to where they get their story ideas, and what stories they like to cover. This applies to influencers, too. I no longer interview people on this podcast, but I get so many pitches that are totally irrelevant. You have a better chance of, say, getting interviewed on a podcast, if you tailor your pitch to the target show. And if you get coverage from a micro-influencer that influences a bigger influencer, you might move up the chain. Be remarkable While anger gets a lot of attention, you don't have to be negative in your marketing. You can instead be remarkable – what Seth Godin calls a Purple Cow. I love the ridiculous book titles of author Chuck Tingle. Are you ready for this? How could you not laugh when you hear the title, Domald Tromp Pounded in the Butt By the Handsome Russian T-Rex Who Also Peed On His Butt And Then Blackmailed Him With the Videos Of His Butt Getting Peed On. Even if you don't buy one of his books, his titles are attention-grabbing and spread. Bread Face Blog makes a living smashing bread with her face. It's so absurd, it has to attract attention. The Instagram algorithm sees that attention, and gets her videos in front of more people. The New York Times had to write about her – how could they not? Create a message for the medium If the medium is the message, create a message for the medium. Whatever you're creating, think about how it spreads through media, whether that's social media, traditional media, or word-of-mouth. Lately, I've been seeing how people on Instagram share highlights of quotes in books. It makes sense to have larger pull quotes in my next book, so they have something pretty to take a picture of. Have you been to a restaurant or event where there's a decorated nook specifically for taking photos and sharing them on social media? Not an accident. While researching Times Square ad space for my own publicity stunt I'm working on, I saw one fact sheet point out that Times Square was “the third-most Instagrammed location in the world.” Point being if you put up an ad there, lots of people bragging to their friends about their trips to New York will spread your ad for you. When I write a title of a book, I ask myself if it passes the “cocktail party test.” How would it feel to tell someone at a cocktail party you're reading a book by this title? Proud and strong? Good. Embarrassed or weak? Bad. Mind Management, Not Time Management is what I call a “turnkey title.” The title alone makes a statement you can use, without reading the book. It helps make it memorable, so it spreads. Create pseudo-events Today's media is increasingly participatory. People are not just consumers of media, but also makers of media. By creating pseudo-events, you can get more out of the media you create. I recently saw a cool video on TikTok, showing the process of making a video that showed the process of making a pizza. I know, meta, right? It's a pseudo-event. The video of them making pizza was made for the media. The video of them making the video making pizza made me think they're really good cinematographers. Of course, they teased the original video at the end of the cinematography video, and I had to go watch it. Many readers of the books I write also write books. So, my KDP income reports are essentially pseudo-events. One reason they exist is, I have a business writing books for people who write books, and they show that I know how to run a business writing books. They attract the attention of people who will like my books. Be careful Trust Me, I'm Lying is a must-read for anyone doing anything with media. But be careful what you do with these tactics. I know I've heard Tucker Max lament the reputation he's gained as a result of the tactics in the book. I've also heard Max say the same for Holiday – that maybe it wasn't such a good idea to write a book that says he's a liar right in the title. As Holiday warns, “if you chase the kind of attention I chased, and use the tactics I've used, there will be blowback.” There's your Trust Me, I'm Lying book summary Not all of the book is tactics. Much of it is more media commentary, with some media history sprinkled in, and some airing of grievances Holiday has with various journalists and media outlets. Despite the damage Holiday may have done to his reputation by writing Trust Me, I'm Lying, I really appreciate the book, and it took guts to confess to the things he did in the book. It's on my list of best media books. About Your Host, David Kadavy David Kadavy is author of Mind Management, Not Time Management, The Heart to Start and Design for Hackers. Through the Love Your Work podcast, his Love Mondays newsletter, and self-publishing coaching David helps you make it as a creative. Follow David on: Twitter Instagram Facebook YouTube Subscribe to Love Your Work Apple Podcasts Overcast Spotify Stitcher YouTube RSS Email Support the show on Patreon Put your money where your mind is. Patreon lets you support independent creators like me. Support now on Patreon » Show notes: http://kadavy.net/blog/posts/trust-me-im-lying-summary/
Peter Shankman is a spectacular example of what happens when you find the best traits of ADHD and work really hard to make them benefit you. Diagnosed at seven years old with “sit down, you're disrupting the class” disease, Peter wasn't formally diagnosed with ADHD until his mid-30s. By that time, however, he'd started and sold two companies, and realized that all the differences that formerly labeled him as a troublemaker were actually his greatest assets. After Peter sold his third company, (Help a Reporter Out,) he decided to focus on really understanding this “faster brain” of his, and learning exactly what it could do. From that, the Faster Than Normal podcast and bestselling book were born. The post How to Talk to Kids about the Gifts, Tools and Rituals of the ADHD Brain with Peter Shankman – ReRelease appeared first on drrobynsilverman.com.
Peter Shankman is a spectacular example of what happens when you find the best traits of ADHD and work really hard to make them benefit you. Diagnosed at seven years old with “sit down, you're disrupting the class” disease, Peter wasn't formally diagnosed with ADHD until his mid-30s. By that time, however, he'd started and sold two companies, and realized that all the differences that formerly labeled him as a troublemaker were actually his greatest assets. After Peter sold his third company, (Help a Reporter Out,) he decided to focus on really understanding this “faster brain” of his, and learning exactly what it could do. From that, the Faster Than Normal podcast and bestselling book were born. The post How to Talk to Kids about the Gifts, Tools and Rituals of the ADHD Brain with Peter Shankman – ReRelease appeared first on drrobynsilverman.com.
Conor Meakin is an ultramrathoner turned entrepreneur. When your product is logistically hard to ship, you have to focus on channels of customer acquisition that don't rely on a constant run of cash like advertising. Start on page with your site. There are some apps you can use to make sure your site is optimized for SEO. Make sure your site format is being submitted to Google for rich snippets Make sure you preview what your preview will look like. When looking at your keyword research, aim for high intent and low competition. The skysraper technique for SEO is looking at the first result, then making that article better, longer, more questions answered. You can beef them up with quotes from experts, infographics, and media. Once you have your skyscrapper content, create a cluster of content around that article to help building it up. You can use your Shopify blog for most of your content. Using HARO (Help a Reporter Out) as a way to get traffic and links to your website.
Peter Shankman is serial entrepreneur, author and founder of Help a Reporter Out. His ability to cultivate his ADHD and how he has turned it into a superpower is a fascinating part of this interview. Highlights from the interview: What are the voices in Peter's head like?Why working out helps his massive ADHD.How the diagnosis of ADHD in adulthood helped him understand himself better.The balance of being introverted and extroverted and how he uses this to his advantage in his business.Cultivating the superpowers within his ADHD, so they support his life instead of tear him a part.Understanding what matters is key to living the life that he wants.Accepting that you did the best you could with what you have.Understanding the power of bravery by slaying the demons in your head.Why he sleeps in his gym clothes.Our inner demons are often too strong to defeat.Why he abstains from drinking alcohol.Where he gets his passion for life.How he measures his work happiness.Where he does his long form writing.Humans are not meant to be sedentary creatures and how he figures out ways to keep moving throughout the day.What activity helps him calm his inner demons.Why he focuses on being slightly better than everyone else. He doesn't believe in being a superstar. How he comes up with all his ideas.Finding unique ways to solve problems.How people can make a big leap in their careers.The importance of grounding yourself in gratitude.Why he sees his ADHD as his greatest gift.How he views failure and how it's helped him build his resilience.A failed company that was too early to the market.How his cats kept him humble after he sold his company for millions of dollars.Everyone's favorite part of this podcast - Peter's favorite things. You can learn about Peter over at his website Shankman.com. You can also connect with him on Twitter. And as always if you have any questions or want to submit a guest for the podcast that you think would be amazing just reach out on Dig to Fly and I'll do my best to get them on. If you love the interview please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!
Show notes available at www.gloriachoupr.com/12 Have you heard of HARO? It stands for Help a Reporter Out.This is a tool that is widely used by small businesses to find journalists and get featured, and I get asked about it all the time. If you haven't heard of it or used it before, don't worry! In this episode, I am breaking it down for you and teaching you how you can hack HARO and get featured.Tune in to learn how to maximize your success with this baseline tool, how many emails you can expect to receive per day with HARO, why domain authority is important, tips for understanding what is subject line worthy in your industry, why you should use an email tracking device and so much more.From my favorite hacks to do's and don'ts and example pitches that I have used that have worked, this episode will give you the information you need to get started with HARO as a small business owner.The audio from this episode is sourced from a Facebook Live that I did, so if you want to see me share my screen like I talk about throughout the episode, head over to my Youtube channel here and watch the video!I would love to connect on Facebook or Instagram: www.instagram.com/gloriachoupr!Resources MentionedHow to Use Haro (Help a Reporter Out) And Find Journalists and Editors: https://www.gloriachoupr.com/resources/2020/6/9/how-to-use-haro-help-a-reporter-out-and-find-journalists-and-editorsFollow Gloria on Instagram: http://www.instagram.com/gloriachouprWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comJoin the Small Biz PR Pros FB group: http://www.getfeaturednow.com
In this episode we're talking to Lauren Petrullo who's going to cover some amazing off-Amazon marketing actions you can do for your Amazon business to drive additional traffic to your listings. This is probably one of the most valuable podcast's you'll hear about simple actions to get yourself driving additional traffic and solutions you can apply with or without time. Check out Lauren at https://mongoosemedia.usI N T H I S E P I S O D E:Curtis Johnson - President @ ManageByStats and creative marketing guruJustin (aka Danan) - 10 year+ Amazon seller & VP of Marketing @ ManageByStatsL I N K S:https://mongoosemedia.ushttps://www.jarvis.aihttps://answerthepublic.comhttps://www.helpareporter.comTABLE OF CONTENTS:00:00 - Introduction & Disney02:00 - What is a fractional CMO?04:45 - Amazon marketing Strategies - Outside the box07:10 - Optimizing Amazon brand with Google My Business08:38 - Google my business setup for Amazon business - content12:43 - Google My Business with multiple Amazon Brands15:06 - Strategies on using Google My Business for Amazon18:02 - Owning business listing as a Amazon brand19:34 - Amazon Social Media strategies21:39 - Doing social media with no time as a business owner23:36 - Why should you care about Social Media as an Amazon brand23:56 - Using Pinterest for market research as an Amazon brand30:30 - Using Answer the Public to build out content as an Amazon brand31:51 - Using Jarvis to write content as an Amazon brand32:22 - Getting the best bang for your buck with off-Amazon advertising37:20 - What is interruptive marketing vs Amazon 38:15 - Your media needs to attract the right audience & repel the wrong audience41:35 - Business fundamentals on Amazon43:30 - Warming your leads using correct call to action for your off-Amazon marketing47:24 - Getting Amazon customer data & where Bullfrog Data sits in your marketing51:31 - Using Help a Reporter Out to get free publications as an Amazon brand53:45 - Outro, using 4 word sentences & answering with a question!
By now, you've likely heard of H.A.R.O (Help a Reporter Out), as it's a popular resource for beginners who are looking to get press opportunities. But you may not be getting any "bites" because you're using it wrong. In today's episode, we provide three tips to help you increase your chances of hearing "Yes" from journalists, and getting one step closer to the media coverage you deserve. ANNOUNCEMENT: Beginning November 1, TELL is pivoting to a course-only agency. Because we believe in teaching female entrepreneurs how to get publicity for themselves, we will no longer offer personalized services outside of of our "Vision Sessions" (90-minute PR deep dive strategy sessions). To learn more, visit Tellpublicrelations.com
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
What is a thought leader and what exactly is thought leadership? How to become a global thought leader ? What are the strategies and tools that help you gain traction as a global thought leader ? Tracy Lamourie, an international award winning publicist, takes us on a journey of how to become a thought leader if one is a good at something. She shares strategies that will help an expert gain global recognition and traction as a thought leader. 0:00 Introduction 01:43 Marie Kondo Story : Thought Leader on Closet Organisation 03:31 Hairstylist Story : To Beverly Hills, From Small Town Canada 04:49 Building an Authentic Personal Brand 06:45 Media Strategies & Tools for Thought Leader Marketing 07:29 Featuring in Global Press - Help a Reporter Out 13:29 Tracy's Upcoming Book - GET REPPED 14:46 Rapid Fire - Personally Speaking with Tracy Tracy Lamourie, a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc., Greater Toronto Area, Canada. She is a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award . She is the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. Please connect with her on Linkedin - https://www.linkedin.com/in/tracylamourie/ Please visit Lamourie Media's website - http://www.lamouriemedia.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/ Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #thoughtleadership #thoughtleader #globalthoughtleader
The Do Marketing Better Podcast Host: Brian Webb Episode 3: How To Get More Free Traffic To Your Website Without Being An SEO Expert _____________________________________________ Description: The Do Marketing Better Podcast is designed to be your #1 resource to learn the secrets, frameworks, systems, & growth hacks that are essential to grow and scale any business. In this episode, we feature Justin Scicluna, who has helped market businesses online since 2003. He has done everything from PPC to content marketing to Messenger Marketing, where he has intently focused for the last 3 years. In this episode, he will explain how to get more free traffic to your website without being an SEO expert. ____________________________________________ Helpful Links: Whatbox Digital: https://whatboxdigital.com/ Whatbox Digital Insider's Club: https://whatboxdigital.com/insider/ Article by Manish Dudharejia Help A Reporter Out: https://www.helpareporter.com/ _____________________________________________ Find and Follow our Sponsor, Whatbox Digital Web: https://whatboxdigital.com/ Linkedin: https://www.linkedin.com/company/whatbox-digital/ Facebook: https://www.facebook.com/whatboxdigital Instagram: https://www.instagram.com/whatboxdigital/ _____________________________________________ Connect w/ Brian Webb Email: brianw@whatboxdigital.com Clubhouse: @brianwebb Linkedin: https://www.linkedin.com/in/thebrianwebb/ Facebook: https://www.facebook.com/thebrianwebb Instagram: https://www.instagram.com/brianwebb/ _____________________________________________ Connect w/ Justin Scicluna Clubhouse: @justinscicluna Linkedin: https://www.linkedin.com/in/justinscicluna/ Facebook: https://facebook.com/WebbyUp/ Instagram: https://Instagram.com/WebbyUp/ ____________________________________________ Click Here for a full transcript of the podcast _____________________________________________ Like what you hear? Want to Subscribe? Connect with The Do Marketing Better Podcast on Apple Podcasts, Google Play, Pandora or Spotify - Subscribe and leave us a review. Your participation helps us grow and reach more business owners and leaders just like you. _____________________________________________ Transcript: Brian Webb: Hey there everyone. Welcome to the Do Marketing Better podcast, where we know that bad marketing is a pandemic and the mortal enemy of growing your business, but good marketing done right will help you and your brand eradicate obscurity and elevate your reach and income to new heights. I'm your host, Brian Webb. This podcast is designed to be your number one resource in the world to learn the secrets, frameworks, systems, and growth hacks that are essential to grow and scale any business. So let's jump into today's episode. Brian Webb: Hey there everyone. Welcome. I'll get to the interview in just a minute, but I want to tell you why today's episode is so important. We've all heard and read about search engine optimization, and we all know it's important, but some of you might not know why, right? If you're a business owner, you know you want to get as much traffic to your website as possible. The more targeted traffic you attract, the more leads and potential new customers you might be able to bring in, which is a good thing, right? But for most of you in the audience, it seems so complicated and difficult to understand. And to a degree, it is, which is why the world needs SEO experts and the services they provide. So why is this episode important to you? One, you know you want more traffic on your website. Too, you know you want high valuable prospects to know who you are and the services and or products you provide. Three, you know you want to grow your business and generate new sales. And four, you don't want to spend years learning how to be an SEO expert. Brian Webb: So in today's episode, Justin reveals and breaks down Google's E-A-T algorithm, that'll make sense in a minute. And he provides a simple understanding of how the algorithms work in the most simple explanation. So if you want to understand the logic of what search platforms want, you're going to be rewarded by the search platforms with higher organic reach, which could yield more and better traffic to your website. You've worked hard to get where you are in starting and growing your business, you deserve to know and leverage the right strategies that can provide a nice tailwind to this journey. I'm here to help. So if growing your business as cost efficiently as possible is important to you, you're going to really enjoy my interview with Justin Scicluna. So let's go ahead and dive on it. Brian Webb: I'm really happy to have my friend and colleague, Justin Scicluna, here on the podcast today. I've known Justin for quite some time. We've done a lot of work together for that matter. And Justin, I know that you're one of the first Messenger marketing experts and recognized industry leader in that space, specifically Facebook Messenger. We should get that out there. And you're a presenter and speaker on Messenger and marketing. And you're an owner of three successful businesses. And I understand you make a pretty good spaghetti sauce. Is this true? Is this verifiable? Justin Scicluna: Absolutely. Absolutely is. Brian Webb: So welcome to the Do Marketing Better podcast. Again, I'm happy to have you here. And today we're going to be talking about Google and what can positively or potentially negatively impact how you show up in search. And so I know that you're going to be talking to us about E-A-T, which, acronym, obviously. So Google E-A-T, we'll call it, and we'll call it Google E-A-T interchangeably, but tell our audience what this is and why they care about it. Justin Scicluna: Absolutely. So the whole concept behind Google's search algorithms is always trying to find the proper content for what it is, the most relevant content for what it is that you're looking for. And they have this big document called Google's Quality Raters Guidelines. And in there, they changed up some terminology that they were using. They used to say things had to have high quality and they started changing it to say the content needs to have high E-A-T. And E-A-T stands, for the E is expertise, the A is authority, and the T is trustworthiness. So Google is looking for pages that have the most expertise, authority and trustworthiness on the subject that it is that you're searching. And there are many different factors that play into give them those signals. So that's one of the many and major ways that it would decide, the Google algorithm would decide to show you first above your competition. And that's why it's very important. Justin Scicluna: And let me say that a lot of the information we're going to talk about today, we're going to talk about a few things that you can do to improve your Google E-A-T and why you should care about those things and why you should improve them. And it's going to be heavily influenced from an article on Search Engine Journal written by a gentleman named Manish. And I will not destroy his last name, but it is a very great article. It goes in depth, and it was one of the best ones that I saw that explains it. And so I thought that this would be something we can bring this information out in a digestible form. Brian Webb: Okay. So expertise, authority, and trust. That makes sense. So let's go into, what if a business isn't worrying about this, what's the consequence of not providing expertise, being from a place of authority and being a trusted resource, what's the consequence of that? Justin Scicluna: Well, you'd be surprised how many businesses don't care about this. And it really depends on your business goals. If you are really wanting to get free traffic to your website so that you convert those people who are coming to your website into customers and you need to show up when somebody is doing a Google search for the services that you offer, then it's important because that's what this is really going to do. It's going to make you show up higher than your competition when people search. If you're not concerned with being discovered or showing up on Google, then just like, I'm sure you're not doing anything for SEO. So just like that, you can just ignore this. Brian Webb: Okay. Yeah. So let's talk about the expertise part, even though the word is self-explanatory, what does that look like for our audience sake? I know what this is, but for our audience's sake, what does that mean? So in other words, okay, Brian, Justin, you're telling us we have to have expertise, we have to have authority, we have to have trust, what do they do? What are the action steps that they do to initialize that or deploy that or to leverage that so that they can rank higher in a search engine like Google? Justin Scicluna: Well, they're all interchangeable, but one way to explain it, it really, really falls in heavily on pages that have to do with your money or your life. So anything that would, if you're a business that has anything to do with financial planning or explaining how people would better grow their money or your life, meaning anything that would be in the health industry or anything that you would need somebody like a doctor to be giving you proper information, that's where the expertise really lays in hard. Actually, all three of them, the expertise, authority, and trustworthiness, they all are pretty interchangeable. They all work together. Justin Scicluna: So what it means is if you're going to be talking as an authority in a space, then the writer of that piece that is on your page, whether it's a service page, a product page, or a blog post, the writer of it needs to be somebody of authority, not just an intern. So in the world of finance, if you are a finance person, then your name should be in the byline, your name should be connected to that piece of content for it to give that extra authority, trustworthiness, and such. In like a medical field, you'd want an article to be written by a doctor and not just a content writer, which happens, people hire ghost writers and content writers. And that's okay, but you at least in the eyes of Google and I'm not advocating for lying, but you want the content to come from the experts and not just from a writer who's just fluffing your site out. Brian Webb: Which makes sense. Here's my question. To the best of your knowledge, what in the algorithm are they using to measure? Are they, for example, are they looking out potentially to number of LinkedIn connections or other publications that are out there with your name on it? I'm guessing they're doing more than scanning for input degree letters that were put into the credits for the blog posts, for example, right? Justin Scicluna: Exactly. So Google, almost every part of Google's algorithm works with trying to get all of the sources that they can to back up your authority and your expertise and trustworthy. So in other words, if you just wrote, first step would be to make sure the bylines on whatever the content, if it's a blog, the byline is the person of authority that you want to be the person that Google recognizes. That person, the one of authority should have their name mentioned in other places that Google already sees as having authority. So if there is a financial publication being quoted in an article from there, and having it point back to you with your name stated in there. Those types of signals will support and lift up the authoritativeness and each part of this in order to make Google understand that you know what you're talking about. Justin Scicluna: One easy way to get your name on other places are, if there's any professional directories, listing yourself there with a full filled out, fleshed out bio pointing it back to your website. If there is LinkedIn, of course, any of the business socials or any of the socials in general, having a Facebook profile and Instagram profile, Pinterest, if you can squeeze one of those in, Twitter. Twitter is regularly indexed by Google, YouTube. Having all of these other sources with content. Also, showing that you know what you're talking about and pointing back are ways to increase that authoritativeness. Justin Scicluna: And then there's a way that you can actually get quoted in major publications, anything from CNN, Washington Post, The Times in London, whatever, you can get quoted by these major publications relatively easy by using a simple thing called HARO, which stands for Help a Reporter Out. And it's a free service that you can sign up for that when a reporter needs an expert to comment and give a quote about something they're writing about, they'll put in the question or the subject into the system, and you can get an email from the system that says, hey, a reporter from this publication is looking for someone to talk about putting mold remediation. And if you're an expert in that field, you can go in there and give the tips and answer the questions at this report or likes. And if they like you, they will put you in their article and they will link back to your site. And that will help give you more authority. That'll help start building it out. Brian Webb: So if our audience did want to go look that up, is that haro.com? Justin Scicluna: It's helpareporter.com. Brian Webb: Okay, helpareporter.com. Okay. I think that's a value bomb you just dropped right there because I was not aware of that. So I will be checking that out as soon as this podcast is over actually. Justin Scicluna: Yeah, and that actually did an aside note that that process of getting quoted in major publications works more than just for your E-A-T. It just works for SEO in general, because a big way that Google decides if your website is more important than another is having other authoritative sites pointing to you about the subject that your site is about. So anytime you can get any big publication to point a link at your website and have their article talking about the thing that you do, the product that you sell, the area that your business is in, in the eyes of Google, with all the data that they collect, it's just going to help raise up your status with that. And it's going to just give your site more authority on its own. It's just a really useful way to ethically build links back to your website. Brian Webb: Which is a great word by the way, is ethically, because I do know that there are some services out there, I guess, it wouldn't necessarily be unethical, but if you want the, as seen on CNN, NBC, CBS, which, of course, gives the illusion that perhaps you are on a broadcast somewhere when in reality a public relations firm just went and submitted an article that got linked to some deep, deep, deep landing page somewhere inside their web infrastructure so that you can technically say as seen on CNN, NBC and things like that. Have you seen that, Justin? Justin Scicluna: Oh, yeah. And they're also other services that exist in the world where you buy authoritative links where they're not even as big as CNNs or the major publications, where it's just an SEO company has built up authority of some very strangely URL site where all they do is they write content to pass out its authoritativeness to you. That is, I would consider a gray hat. I mean, it's not how it's supposed to be done. And that's why Google doesn't like that. But in this world, when you are getting cited at an article and you are quoted and it's pointing back to you as a real true, it's a solid, real link. That is a completely white hat. Brian Webb: So circling back to the acronym E-A-T, expertise, authority and trust, the one thing, and I'm guessing you're going to be in the same page with me here, Justin, is the one thing I try to teach people is Google has three stakeholders, right? They've got the people who are searching, they've got the people who are advertising and would love to organically show up in that search, and then they've got their investors, the stakeholders or shareholders, I should say. And so what in essence Google is trying to do with this whole E-A-T, they're trying to make Google provide the best possible experience for those that are searching on it. And so when they want you to show up with expertise, they're wanting you to be a producer of high quality, high value content, right? Justin Scicluna: Correct. And that's always the fundamental when you are thinking, there's a lot of fluff and techniques with SEO. And there are things you can do at a high level if you're really competing at a massively high level. For example, if you are a CNN competing against the Washington Post, for example, where you really want to make sure your stories show up first, there's a lot of little things you can do at that level. That would be way above and beyond what we're talking about here, but in essence, when you are a small medium business or if you are pretty small little shop, the things you can do to truly have an impact is to always make sure that anything you put on your website is not an afterthought, that you actually put some thought into it and you want it to be something that answers a question that your ideal customers are looking for. Justin Scicluna: So, if you're selling blue shoes and people are saying, who has the best blue shoes, you should have content on your website that says here's who has the best blue shoes and explaining it out and make it quality, you get links to other things, show pictures, if you can, add videos, YouTube is a huge way to boost up your SEO. And make sure that the piece actually answers that question succinctly and gives the person a great experience when they come there. And Google's always had that intention is they always want to find the best, most relevant answer and give it to you. So if you can be that person, that's how you can win an SEO, but if you're not that only person and your competition also has a pretty good answer and their competition has pretty good answer, that's when you want to start looking into some of these other things like E-A-T, where you can increase your authoritativeness, your trustworthiness, your expertise in the eyes of Google search, so that you show up above them whenever you're putting your content out. Brian Webb: And would it be fair to say when we were talking about the example of blue shoes, meaning let's have the right copy on that webpage or video that is basically pitching something, but the opportunities that businesses, the one thing I know, and again, I encourage clients to understand is they want you to show up, they want you to be helpful, they want you to be a good Samaritan and they want to see content that may have nothing to do with selling your products or services. They just want you to show up and be basically a part of the tribe and give value and teach and help. And they reward that, right? Justin Scicluna: Yes. As long as that's what the people are looking for and you are giving them the answers to it, that is absolutely what you get rewarded for by a higher ranking. Brian Webb: So if someone is hearing this podcast today, what would be the first two or three steps or two or three things, if they could go do something today or this week, that would start moving them towards being more of an expert, having more authority, increasing their authority and their trustworthiness, what would you tell them to go do? Brian Webb: Before we go any further, I want to tell you about our Insiders Club. You and I both know that you need and want to grow your business and you need an affordable, highly-seasoned marketing and strategy partner to help and show you the way. Well, our Insiders Club is the perfect solution for you. And let me tell you why. If you sign up for Insiders Club, we'll send you the same secret strategies, tools, growth hacks, and tactics that we share with our top-paying clients right to your inbox every single week. Brian Webb: And it's so easy to join, simply go to whatboxdigital.com/insider and enter your information. It's that easy. It will take you less than two minutes and you'll be a part of the club. Imagine getting bite-size golden nuggets of marketing tips and insights you could use to grow your own business every single week. We'll share advanced tips and strategies on Facebook, LinkedIn, lead generation, marketing automation, sales, trends, technology, branding, and so much more. And in case you missed it, it's free. Again, to sign up, simply go to our website at whatboxdigital.com/insider. Let me and my team here at Whatbox help you to be a smarter marketer, so you can grow your business and your income faster by helping you to make better marketing decisions with fewer regrets. And let's face it, most marketing does not work. Let us help and show you the way to do marketing in a way that actually does work and helps you to grow your business. Again, sign up today at whatboxdigital.com/insider. I can't wait to see you there. Brian Webb: So if someone is hearing this podcast today, what would be the first two or three steps or two or three things, if they could go do something today or this week, that would start moving them towards being more of an expert, having more authority, increasing their authority and their trustworthiness, what would you tell them to go do? Justin Scicluna: Step one would be take a look at your current website, everything that's there now, and review the most important content for your most ideal client. So if you have multiple clients for different levels and you know your favorites if you know your business, you know the ones that make you the most, so go to anything that has to do with that most favored client, review the content you have on your digital properties and make sure that it's providing value, it's answering questions where you can answer questions, it's pointing them in the right direction where you can, it's sharing your expertise about that subject so that they can get an answer right from you even if they don't hire you. And that will increase your page quality there. Then start going out to get some backlinks to support why people should go to your content to get this information. That would be with HARO or any other way that you can build links back to your business. Justin Scicluna: Those would be the first two things that I would do. Also, reviewing the headers on your content to make sure that they are similar to the search terms somebody would be using when looking for that content. And let me give you an example on that. If somebody is wanting to know what the best blue shoe is, that's the question. So one of your headers in your actual page on the website should say, here are the best blue shoes you can buy. So Google will understand the difference in language between someone asking what are the best blue shoes and the fact that you are saying, here are the best blue shoes, and it'll be a better matchup for it when it's trying to connect it to that query. So review your content, make sure it's providing value and its quality for your eye, especially your ideal clients. And then start getting some arrows pointing back to it on some more reputable sources. Brian Webb: So I'm going into my archives as far as SEO, which I am not an SEO pro, even though I understand that I've been around it and I've worked with people who optimize for search, am I correct, Justin, when you said, for example, the headers, should that basically also be in the URL slug, the page title, maybe in the body, the body copy as well? Should it be all through those places? Did they look for that? Justin Scicluna: Yes and no. So the URL, I might separate out as separate, well, obviously, when you're separating it out, it would be separate, but there is debate as to how much the URL plays into your ranking. It is my personal belief that whatever the key phrase is that you want to show up for, put it in the URL if you can. That's just how I do it. Others, I've heard others say it's not as important as you think, but yes, it should not only be the thing that they're searching for should not only be in a header, but you should also state it in the body by answering the question and have as much synonyms, I guess, different ways to explain the same thing. So you don't have to constantly say blue shoes, blue shoes, blue shoes. That'd be keyword stuffing, but you can say, try to use it in different ways, blue shoes, these shoes are a shade of midnight or whatever, whatever would make sense in the peripherals. Justin Scicluna: As you're answering your question, you want to put a lot of those out there so that the context is easy for Google to understand that this is what this is about. And then you can increase your E-A-T by getting some other sites to point back to you to show like, yes, this really is the best place to find out information about certain blue shoes. Brian Webb: Got you. Okay. And by the way, YouTube owned by Google, of course, when you're posting video content there, and of course, you can embed that on your webpage, Google does crawl the audio for the keywords and keyword phrases in the video as well, correct? Justin Scicluna: Yes. It's not guaranteed, but here's the best thing to do on your YouTube side of it. With the YouTube part, when you're trying to help you get a little boost, they index YouTube daily, whereas your website will probably get indexed monthly. So if you are putting out a piece of content on YouTube that supports a blog, the best way to do it is to use to create the transcripts, the subtexts. And Google's got a free tool that'll do it, it'll auto-generate them. Make sure you go back through them and edit them because it's about 70 to 90% accurate. Brian Webb: Sure. You got to clean it up a little. Justin Scicluna: Yeah, you got to clean it up. But make sure you add those captions to it because that's going to be where it can find the context more easily is through those captions. And then as bonus, if you can fit, take a copy of those captions and put it in the description of that video and put a link in that description of the video that points back to the webpage on your site that it's connected to. And that'll be indexed that day, which is another arrow pointing back at your site. And then, when you embed that video on your site, make sure that that site the content is similar to the transcript of the entire video. Justin Scicluna: Some people what they do, because they can run, whenever they're trying to create content, they know they can sit and just talk about it more quickly than they could sit down and write it. So a lot of people start from a video, where they'll sit down and they'll present a whole video, they'll get it transcribed and they'll take the transcription and turn that into website content, embed the video there and put the proper links on the YouTube side and all of that will give you lift. Brian Webb: Absolutely. And a great example of that is just what we do with our podcast, for example. We're not recording video today per se, but we're going to take all the audio from this conversation, which is just, Brian, me, you, Justin, talking, and we will get that transcribed and we could turn that into a blog post, we could turn that into micro snippets for social, but the same principle, as if you're doing the same thing with a video, basically. Justin Scicluna: Yes. So that's just a little bonus tip. It will add to your E-A-T, but that's not the primary thing. That's just something that will help your content have more quality in the eyes of Google. So the more information, infographics, graphs, videos, pieces that help explain your point that are on there are little signals that tell Google, hey, this is a pretty solid piece of content. And then that's one step in your E-A-T. And then, when you have other places pointing back to you saying, yeah, this is really good information. Boom, that's another step in your E-A-T. Brian Webb: Absolutely. Well, Justin, you know I'm a huge fan of you, thank you for being here today. If people in our audience wanted to find you, where's the best place to do that? Justin Scicluna: Well, they can find me on Instagram, Facebook, LinkedIn, on the two majors, Facebook, Instagram, it's @webbyup, W-E-B-B-Y-U-P, and then Justin Scicluna on LinkedIn. Brian Webb: All right. Well, thanks for being here. Do you promise to come back for another episode sometime in the future? Justin Scicluna: Sure. Brian Webb: All right. We've got you recorded. Justin Scicluna: Always happy to talk. Brian Webb: All right. Thanks, Justin. Thank you for listening to today's episode of the Do Marketing Better podcast, where we know that bad marketing is a pandemic and the mortal enemy of growing your business, but good marketing done right will help you and your brand eradicate obscurity and elevate your reach and income to new heights. I genuinely hope you enjoy today's episode. I'd be honored if you'd subscribe to the show and leave us a review if you felt that today's episode inspired you to do marketing better in a way that will actually help you to grow your business. Brian Webb: I'd be honored for you to connect with me personally on Instagram @brianwebb, and Whatbox Digital, @whatboxdigital. You can also find me and Whatbox on Facebook and LinkedIn with the links in the show notes, that will allow you to stay up to date and never miss out on exciting new announcements, events, offers, and opportunities, and you'll be in the know when a new episode of our Do Marketing Better podcast drops. And if you'd like to drop me a DM to say hello, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you in the next episode.
Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my good friend and virtual summit expert Krista Miller of Summit in a Box! Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. Krista is in my Amplified Expert Academy program and has been a long time online business owner. Before we dive into the episode, I wanted to share a bit more about our monthly subscription Curated Connections! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to brittneyllynn.com/curatedconnections -- you can also cancel at any time! Alright, now let's get into this week's episode! In today's episode, you'll find out: How Krista got into creating an entirely separate business on virtual summits (she was previously a WordPress developer) How business owners like you use virtual summits to increase their brand awareness and leads in 2021 What to do if you have a small email list but you want to host a virtual summit Why virtual summits get a bad rep and how yours can be different What people get wrong about virtual summits The importance of diversity and inclusion in virtual summits, Her #1 cold pitching tip How much to pay affiliates who promote your virtual summit Links mentioned: Check out Krista's website Follow Krista on Instagram Download Krista's free virtual summit funnel roadmap Check out our monthly subscription, Curated Connections Check out my program, Amplified Expert Academy Full show notes at: http://brittneyllynn.com/humanconnection Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here
Hello hello welcome back to the Human Connection podcast, I'm your host Brittney Lynn and today's interview is with my good friend and Facebook ads expert Monica Louie! Monica and her agency manages ads for 6- and 7-figure online business owners, has managed more than $2 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads. She is THE go-to expert when it comes to Facebook ads and I'm so excited to bring her on to share her expertise. Before we dive in I wanted to share a bit more about our monthly subscription Curated Connections! Are you wanting to start being mentioned by top relevant media publications such as Business Insider, Forbes, Entrepreneur and more? Our Curated Connections subscription does exactly that! Our team will monitor HARO (Help a Reporter Out) and other media query sources on your behalf and will send relevant journalist queries directly into your inbox. Our Curated Connection subscribers have been featured in places such as Thrive Global, Authority Magazine, Medium, and more. Curated Connections subscribers average receiving 15-20 journalist queries per month to pitch yourself to. You can learn more about this subscription by going to my website -- you can also cancel at any time! Alright, now let's get into this week's episode! In today's episode, you'll find out: How to 10x your return on investment in paid social advertising How PR adds credibility to your paid ads How to drive additional traffic to your press mentions, blog posts, podcast episodes, and more thru advertising What a good cost per lead is in the B2B space What metrics to look at and know if your paid ads are working Tips on installing the Facebook ad pixel The one thing that businesses that are successful with Facebook ads do How to create a Facebook ad that connects to an audience on a human level Full show notes at: http://brittneyllynn.com/humanconnection Links mentioned: Sign up for our monthly subscription, Curated Connections Tune into my interview on Monica's podcast, Flourish to 7 Figures Tune into my interview on the Smart Passive Income podcast PixelMe Download Monica's free Facebook ads starter kit Check out Monica's website Check out Monica's online course - get $50 off with code BRITTNEY Follow Monica on Facebook Follow Monica on Instagram Follow Monica on Twitter Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here
The Liberated Life - Set Yourself Free in Business and Pleasure
Find Jill: http://JillLublin.comGet Jill's free gift here: http://publicitycrashcourse.comFind Robin: www.QuittingCulture.comAbout Jill LublinJill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. SShe is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.NotesEverything you do is PR. Because that's true, it's important that you show up as authentically you. One of most important things to get right is your messaging. By being clear, you create a clear connection with the right people (and you experience freedom because you're not worried about it!). Creating an 'Ah Ha' factor makes you stand out and be more memorable. An Ah Ha factor can be something you've done or something you do. Typically, it is something vulnerable that you share authentically and makes you relatable. Creating structure around your message gives you freedom (not always trying to figure out what to say).Creating structure around your day gives you freedom.Jill believes you should have a team of 3 people around you. Those people provide support and fill in the knowledge gaps you have. Tips from Jill for PublicityHARO Help a Reporter Out is a free service. It is a daily listing of publications looking for contributors.Podcasts are always looking for experts. Go to iTunes, type in a keyword directly related to your expertise and you'll find many podcasts that you could potentially be a guest on.Take Jill's course and get your publicity pieces handled in 1 day!Jill's PR course can be found here: www.PublicityCrashCourse.com
Peter Shankman is a spectacular example of what happens when you find the best traits of ADHD and work really hard to make them benefit you. Diagnosed at seven years old with “sit down, you're disrupting the class” disease, Peter wasn't formally diagnosed with ADHD until his mid-30s. By that time, however, he'd started and sold two companies, and realized that all the differences that formerly labeled him as a troublemaker were actually his greatest assets. After Peter sold his third company, (Help a Reporter Out,) he decided to focus on really understanding this “faster brain” of his, and learning exactly what it could do. From that, the Faster Than Normal podcast and bestselling book were born. The post How to Talk to Kids about the Gifts, Tools and Rituals of the ADHD Brain with Peter Shankman appeared first on drrobynsilverman.com.
Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach. Resources SEOjet (Management Software) Guest Post Tracker (Find Blogs In Need Of Your Content) Help a Reporter Out / HARO (Connect With Journalists Who Need Content) FastCompany (Website)
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