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"You, me, or nobody is gonna hit as hard as life. But it ain't about how hard you hit. It's about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That's how winning is done! Now, if you know what you're worth, then go out and get what you're worth. But you gotta be willing to take the hits, and not pointing fingers saying you ain't where you wanna be because of him, or her, or anybody." - Sylvester Stallone, Rocky Balboa Talk about energy! My next guest, Olivia M. Gonzalez (OMG) is the founder, CEO and Chief Brand Optimizer of OMG Brand Story, a brand consulting agency designed specifically to serve entrepreneurs. She and her team are on a mission to unleash scores of purpose-driven brands by daring entrepreneurs to believe in the power of their own story. You can find Olivia at OMG Brand Story WEBSITE www.omgbrandstory.com SOCIAL MEDIA Instagram: @theoliviamgonzalez Instagram: @omgbrandstory Clubhouse: @oliviamgonzalez Facebook: @omgbrandstory Connect with me on Instagram! https://instagram.com/nextstopcrazytown Learn more at: https://nextstopcrazytown.com
Key Points:Why is purpose so important when it comes to starting and building a business?How to determine your north star and follow it?Business principles you can transfer in any area of your life Get Your Audible Recommendation Click HerePodcast Guest Submission Click HereIf you need to gain more clarity on your purpose and desire coaching click hereIf you know your purpose but need assistant and support for creating a customized action plan click hereFor more information on my Master Life Class: Strategize Your Vision click hereIf you love to journal, click here to check out my book 31 Days of Truth Manifest Your Passion, Power, & Perseverance JOIN THE COMMUNITY If you love the conversations here on LHT, we’d love your support to keep the monthly operations going. You can provide a donation clicking the donate button below to help us to continue operating in purpose. DONATE Let’s Keep In Touch:Linkedin: @LaKitiaWoodardFacebook: @LaKitiaWoodardFacebook: @LivingHerTruthInstagram: @LaKitiaWoodardTwitter: @LaKitiaWoodardYouTube: @LaKitiaWoodard JOIN THE COMMUNITY
Deciding to start a business can be super exciting. Especially the part when you're planning out your brand. For most new entrepreneurs, we hear branding and think colors, logos, aesthetics. We may even have an entire Pinterest board filled with color pallets and fonts we love. But, there's a huge step before deciding all of that, that a lot of us are missing. There are 4 things you need to know about your brand before choosing all visuals.
Great advice from Olivia M. Gonzalez, Brand Messaging and Development Strategist. Olivia talks about the human element that should go into the branding of every product. This is a must-listen for anyone who is thinking about branding and filing trademarks. [player id=3387]
My guest today is Olivia M. Gonzalez - she is the CEO, Copy Curator, and Chief Brand Messaging & Development Strategist of OMG Brand Story, LLC. Olivia has established herself as a Communications Consultant and Copywriting Expert with over 10 years of experience shaping culture and engagement for national organizations. She helps business owners create brand stories that drive engagement, reinforce company culture, and effectively create a positive impact on their bottom line. She does this by working with brands to attain clarity of their brand voice and identity — and she helps businesses communicate their unique brand magic to attract, convert, and retain business while expanding their circle of influence, impact, and income. You’ll hear in a moment how Olivia and I met - it was one of those God moments that you just can’t plan. She is a dynamo in person, and everyone who works with her gets that fire, along with her ten years of working in this industry, helping big brands tell a better story. Olivia says that having a brand story used to be a “nice to have” and now it is a “must have” for your business. In this lively conversation, Olivia shares her top three areas to focus on when crafting your brand story: Know Your Audience Identify What's Universally Unique to Your Brand - there is a need to identify what's unique but that is also a shared value with your audience to drive connection Don't Make Statements — Tell Stories If you’d like to work with Olivia, check out the Work With Me section of her website at www.omgbrandstory.com Use this Exclusive Code for 15% Off All Consulting Services: VYB2019 (good through December 31, 2019) AND you should go right now to omgbrandstory.com/brandmagicmap to get on her waitlist for the Brand Magic Map online course launching soon - or, send an email to info@oliviamgonzalez.com - just be sure to type “Brand Magic Map” in the subject line. Her adventures happen on Instagram here: @theoliviamgonzalez