Podcasts about your brand

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Best podcasts about your brand

Latest podcast episodes about your brand

Your Brand of Beautiful with Bailie White
35. From NYC to the Lowcountry: 5 Ways To Write Your Next Chapter in a New City with Paisley Piasecki

Your Brand of Beautiful with Bailie White

Play Episode Listen Later Aug 5, 2025 42:15


In this episode, I'm joined by my friend and attorney Paisley Piasecki — and y'all, this conversation is such a special one. We're talking all about writing new chapters, navigating big transitions, and what it really looks like to build a life (and community) from scratch in a brand new city. Paisley shares her journey of leaving a high-powered law career in NYC, moving to Savannah, and founding the now-thriving networking group Square 25. We talk about following your gut, creating space to think, and the underrated power of finding your favorite coffee shop when you're starting over. Whether you're in a season of change or dreaming about one, I think this episode will leave you feeling encouraged, seen, and maybe even a little braver. Here's what we cover: What to do in your first month in a new city The real reason she walked away from her “dream job” in NYC The power of journaling + getting granular when designing your next chapter How Square 25 grew into a creative hub for young professionals in Savannah Redefining what work-life balance actually looks like This one is full of heart, honesty, and real-life inspiration. Let's dive in. About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. She teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia. LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: @heybailiewhite Visit Website: www.bailiewhite.com

Marketing With Empathy® Podcast
155. Red vs. Blue Customers: Drive Growth with this Non-Political Approach

Marketing With Empathy® Podcast

Play Episode Listen Later Aug 5, 2025 35:07


EP 155. In today's increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether? On the latest episode of Marketing With Empathy®, I sat down with  Chris Peterson—co-founder of LifeMind AI and author of Red and Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets—to discuss how marketers can unlock growth by understanding worldviews, not politics. Here's a guide to what every marketing team should know about connecting meaningfully (and safely) with diverse audiences. SHOWNOTES BLOG:   https://www.podpage.com/marketing-with-empathy/blog/red-vs-blue-customers-drive-growth-with-this-non-political-approach-episode-155/     ARE YOUR CUSTOMERS ARE MORE LIBERAL OR CONSERVATIVE ? FIND OUT WITH THIS FREE ANALYSIS OFFER: https://www.lifemind.ai/empathy LEARN MORE ABOUT SARAH'S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand    SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠    WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus   QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠    Learn more about your ad choices. Visit megaphone.fm/adchoices

The Fitness Business School with Pat Rigsby
Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth

The Fitness Business School with Pat Rigsby

Play Episode Listen Later Aug 4, 2025 12:11


Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Understanding the Power of Branding and Trust in Business Success In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices. 00:00 Introduction to the Branding Conversion System 01:01 Understanding True Branding 01:42 The Disconnect in Direct Response Marketing 03:07 Building Comfort and Trust with Your Brand 04:18 The Power of Borrowed Trust 05:20 Creating Brand Awareness Through Content 07:14 Leveraging Unique Content for Trust 08:45 The Role of Customization in Branding 09:07 Navigating Consumer Choices in the Fitness Industry

Asked and Answered By Soul
How To Go From Wild West to Bestseller: When Your Story Finally Matters with Amber Griffiths and Dani Rosenblad James

Asked and Answered By Soul

Play Episode Listen Later Aug 3, 2025 19:43


What happens when a gun-toting weed farmer becomes an international bestselling author? In this soul-stirring episode, Dani Rosenblad James reveals how one moment—watching someone's eyes light up when told their story mattered—transformed her from dodging mountain lions in Northern California to helping writers worldwide find their voice. But here's the twist: Dani's biggest breakthrough wasn't overcoming her traumatic brain injury or leaving the "Wild Wild West" behind. It was discovering why we sabotage our own success and what really stops us from sharing the stories that could change someone else's life. From train-hopping to coaching, she confesses the raw question keeping her up at night: "Why am I stopping myself from succeeding?" And reveals why even your most ordinary moments might be exactly what someone desperately needs to hear. What story within you is waiting to matter? About AmberAmber Griffiths is an international speaker, brand strategist, and the fiercely passionate force behind countless unforgettable brands. Known as the Maker of Legends, she helps bold entrepreneurs and creative leaders clarify their voice, amplify their message, and build brands that don't just stand out—they stand for something. With a background that includes working with Coca-Cola, international speaking engagements from Taiwan to Toronto, and creative collaborations with global icons, Amber blends high-level strategy with unshakable soul. Her signature work goes beyond visibility—she teaches her clients how to create legacy-level impact that resonates, connects, and lasts. Amber is the founder of Your Brand by Design and a guest host for this special episode of Asked and Answered by Soul, where she brings her signature warmth, edge, and fierce belief that being remembered isn't enough. You're here to be Unforgettable.  Learn more about becoming Unforgettable with Amber at www.yourbrandbydesign.com. About Dani Rosenblad James Dani Rosenblad James has a passion to help everyone get their story out there because everyone has a story to tell, and everyone's story matters! Her never give up attitude shows others how brave and inspiring it is to truly believe in yourself.  Throughout her own personal writing journey, she learned many things that come with writing a story. From that, she decided to create her writing communities to support as many as she can. Her free community, The Storyteller's Path is where you get a helpful community behind you and many tips from Dani. However, some may need more guidance, support, accountability, and want a faster way to publish a book. That's why she created the level up, Storyteller's Inner Circle where she guides you every step of the way with the writing process. Join today!  Website: https://www.skool.com/the-storytellers-path  Join the free writing community here! The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. To learn more about your soul's answers and purpose, access your free guide at www.themythsofpurpose.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Busy Blooming
You need to GET IT TOGETHER so content creation can become your full-time job in 2025 & here's how..

Busy Blooming

Play Episode Listen Later Jul 25, 2025 30:21


It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way!

Small Business Made Simple Podcast
Your Brand vs Your Product: Why Business Owners Must Market Themselves First - Podcast Episode 356

Small Business Made Simple Podcast

Play Episode Listen Later Jul 25, 2025 16:15


EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you're spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one's for you. Because here's the truth: your clients aren't just buying a product, they're buying you. We'll talk about: Why YOU are your biggest marketing asset The power of personal brand over business name What to post when you feel like you're “too professional” to be personal How to show up more as the expert your audience is already looking for This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you.

Busy Blooming
You need to GET IT TOGETHER so content creation can become your full-time job in 2025 & here's how..

Busy Blooming

Play Episode Listen Later Jul 25, 2025 30:21


It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way!

Marketing With Empathy® Podcast
154. The Emotional Side of Value-Based Marketing - Emily Lyman

Marketing With Empathy® Podcast

Play Episode Listen Later Jul 16, 2025 22:12


EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messaging to connect and convert with more moms and other customer segments.   SHOWNOTES:   https://www.podpage.com/marketing-with-empathy/blog/why-feelings-drive-sales-value-based-marketing-that-connects-and-converts-with-emily-lyman-episode-154/     LEARN MORE ABOUT SARAH'S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand    SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠    WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus   FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

Business of Story
#522: How AI is a Storytelling Collaborator, not a Competitor, With Hamlet Azarian

Business of Story

Play Episode Listen Later Jul 14, 2025 57:12


Hamlet Azarian, Founder & CEO of Azarian Growth Agency, a data-driven marketing firm that has helped tech and SaaS companies raise over $269M in funding, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

HER Style Podcast | Buy Less, Shop Smarter, Build a Wardrobe You Love
255 | What Are Your Neutrals? Identifying Your Best Base Colors for a More Versatile Wardrobe

HER Style Podcast | Buy Less, Shop Smarter, Build a Wardrobe You Love

Play Episode Listen Later Jul 14, 2025 13:44


What if the most powerful colors in your wardrobe... are the ones you barely even notice?   Today, we're talking about NEUTRALS—but not just the blacks, whites, and beiges you're used to. I want to help you expand your definition of what a neutral can be and show you how to identify the right base colors for your wardrobe so you can more easily mix and match your pieces without getting bored or ending up looking like everyone else.   Let's dive in and redefine our neutrals together.   FREE 5-MIN PERSONAL STYLE QUIZ: https://herstylellc.com/quiz HER STYLE ON INSTAGRAM: https://www.instagram.com/heatherriggsstyle/ JOIN OUR FREE FACEBOOK COMMUNITY: https://herstylellc.com/community JOIN HER STYLE COLLECTIVE: https://herstylellc.com/collective   Related Episodes: 237 – How to Build Color Into a Neutrals-Only Wardrobe (Without Feeling Overwhelmed) 110 – Makeup Color Matching to Find Your Best Foundation and Lipstick Colors 59 – How to Choose the Perfect Color Palette for Your Brand or Capsule Wardrobe 3 – Why Your Color Season Doesn't Matter and What You Want to Know Instead

Duct Tape Marketing
How to Adapt, Thrive, and Stay Human in an AI-Driven World

Duct Tape Marketing

Play Episode Listen Later Jul 9, 2025 23:00


We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world! Today we discussed: [00:00] Opening [01:15] AI vs Previous Tech Excitement [03:25] Approaching AI Strategically [05:02] Adopting the Right Mindset Around AI [10:47] The Human Element Stands Out [13:04] Importance of Storytelling for Your Brand [13:49] AI's Impact on Marketing [16:08] The Future of Personalization [18:55] Marketing Focus for 2025 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Business of Story
#523: Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski

Business of Story

Play Episode Listen Later Jul 7, 2025 60:39


Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares  that pricing isn't about finding the 'right number.” It's about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Brands On Brands On Brands
Your Brand is What People Say About You | Ep. 313

Brands On Brands On Brands

Play Episode Listen Later Jul 2, 2025 14:42


In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies: Creating ENCOUNTERS by actively engaging with people Building memorable EXPERIENCES through deliberate interactions, and Leaving tangible EVIDENCE through online presence and follow-ups. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat 00:00 Introduction: The Power of Your Brand's Story 01:48 Welcome to the Show 02:04 Understanding Reputation Building 03:01 Three Key Strategies to Shape Your Story 04:04 Creating Encounters: Purposeful Places to Participate 08:22 Building Memorable Experiences 10:31 Leaving Evidence: Crafting Your Lasting Impression 12:59 Conclusion: Taking Charge of Your Reputation This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Business of Story
#522: The Five Essential Elements (the H.E.A.R.T.) of the Perfect Pitch With Ben Wiener

Business of Story

Play Episode Listen Later Jun 30, 2025 55:16


Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch: shares how to sell your vision, raise venture capital and launch your startup using storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Move The Ball™
No Permission Needed: 10 Power Moves That Gave Me My Edge

Move The Ball™

Play Episode Listen Later Jun 30, 2025 27:06


In this episode, Jen Garrett shares ten powerful career lessons inspired by her own journey. From establishing a personal brand built in quiet moments to chasing critical skills over job titles, and navigating setbacks with a bounce-back mindset, Jen provides actionable insights aimed at helping listeners thrive in their careers. She also emphasizes the importance of clarity, strategic networking, and controlling one's narrative. Jen encourages listeners to implement one of these lessons in their professional lives to gain an edge in their respective fields. Episode Highlights: 03:03 Reflecting on Career Lessons 04:35 Lesson 1: Play Your Own Game 08:54 Lesson 2: Your Brand is Built in Quiet Moments 11:37 Lesson 3: Strategic Networking 13:17 Lesson 4: Get in the Room Before You Have the Title 15:29 Lesson 5: Chase Skills, Not Just Roles 16:47 Lesson 6: Confidence Comes from Clarity 18:23 Lesson 7: Be the Clearest, Not the Loudest 19:37 Lesson 8: Bounce Back Fast 21:29 Lesson 9: Own the Narrative 22:43 Lesson 10: Your Legacy is the Energy You Leave Behind

Business of Story
#520: Your Story is Your Strategy with Renee Frojo

Business of Story

Play Episode Listen Later Jun 23, 2025 60:34


Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

business strategy park your brand wield abts narrative gym craft spellbinding stories
Business of Story
#520: The Human Story in AI-Driven Sales with Gaurav Bhattacharya

Business of Story

Play Episode Listen Later Jun 16, 2025 53:23


Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Great Practice. Great Life. by Atticus
136: The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose

Great Practice. Great Life. by Atticus

Play Episode Listen Later Jun 16, 2025 59:53


In this episode of Great Practice, Great Life®, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy. Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals. Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren't a full marketing plan. Robert explains why a consistent and structured marketing strategy is critical for growth. He shares how attorneys often treat marketing as an occasional task instead of a business function and how to change that. You'll learn why templated, generic marketing content usually fails, and what to do instead. Steve and Robert dive into how to create authentic, targeted content that speaks to your ideal clients. Whether you're using LinkedIn to connect with professionals or Facebook for a broader reach, your content should reflect your voice and values. The episode also explores how referral partnerships and social media can complement content marketing to elevate your firm's visibility and authority. Robert offers simple ways to get started—without overwhelming your schedule or sacrificing billable hours. If you're tired of wasting time and money on marketing that doesn't work, this episode is your roadmap to doing it right. In this episode, you will hear: Strategies for small law firms to leverage content marketing, featuring insights from expert Robert Rose Transforming lawyers' advocacy and storytelling skills into effective content marketing tools Overcoming misconceptions about marketing as a sporadic activity The importance of a consistent, structured approach Utilizing social media and referral partnerships to enhance law firm presence and brand voice Emphasizing personalized, creative marketing strategies over templated approaches Aligning marketing efforts with personal and professional satisfaction for attorneys Addressing common challenges and pitfalls in law firm marketing, including a lack of strategy and fear of commoditization Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Robert Rose: robertrose.net Robert Rose LinkedIn: www.linkedin.com/in/robrose Seventh Bear: seventhbear.com Request a free discovery call with Robert Rose! atticusadvantage.com/robertrose Episode 083: Content Marketing for Lawyers with Robert Rose: atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firms Episode 029: Just Because Every Other Lawyer is Doing It Doesn't Mean You Should with Robert Rose:  atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-rose Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose: www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506 Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose: www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426 The Summit: atticussummit.com Workshop: Grow Your Practice With AI:  atticusadvantage.com/workshops/grow-your-law-practice-with-ai Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Business of Story
#519: How to Build Deeper Human Connections Online With Robin Nathaniel

Business of Story

Play Episode Listen Later Jun 9, 2025 51:02


Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#518: How to Catch Your Stories With Aaron Calafato

Business of Story

Play Episode Listen Later Jun 2, 2025 59:58


Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Building Brand Advocacy
3 Ps, No BS: Start With People, Passion & Purpose To Build Like Legend-Status Beauty Brands Do ft. Coryn Brisbane

Building Brand Advocacy

Play Episode Listen Later May 28, 2025 50:42


There's no brand magic without brand meaning. The biggest names in beauty know this. This week, Verity sits down with Coryn Brisbane (Brand & Marketing Consultant | ex-VIEVE, Charlotte Tilbury, Flannels, Glossybox) to talk brand values, internal Advocacy, and what happens when beauty brands scale too fast, too superficially.With a powerhouse CV and a fierce belief in brands that live their values, not just listing them, Coryn's sharing unmissable insider advice from the industry's front-lines.She's led product launches, like Pillow Talk Mascara and Airbrush Bronzer. She's scaled brands from startup to sell-out. But her insights go deeper than shade names and social content. This is about embedding brand from the inside out; and protecting it (flexibly) at all costs.Hit play to learn how to:Challenge Surface-Level Values: Coryn breaks down how to tell if your brand pillars exist only on paper, or are actually embedded across the team.Build Employee Advocacy That Lasts: From EGC to onboarding, Coryn shares why Charlotte Tilbury got it right – and how to recreate that magic.Avoid the Short-Term Trap: See firsthand how chasing quick wins chips away at long-term trust (and what to do instead).Reframe the Role of Brand Teams: Brand isn't a nice-to-have; it's the function that unifies every customer touchpoint. Ignore it now at your brand's future peril.Ask Better Questions, To Build Smarter Brands: The best marketers don't just have answers – they ask the right questions. Start with “Why?”If you've ever felt like your team's running a hundred miles an hour without a clear direction, this one will hit home.Listen. Challenge. Build Advocacy from the inside out.Chapters:00:00 – Why Team Advocacy Beats Surface Values  02:22 – Building Strategy from Brand Pillars  05:13 – What Brand Storytelling Should Really Do  08:20 – Employee Advocacy: What It Looks Like (When It Works)  11:31 – How Charlotte Tilbury Built Belief Internally  13:35 – The Danger of Chasing Short-Term Wins  15:15 – Staying True to Your Brand as You Grow  18:35 – The Influencer Myth That Still Hurts Brands  22:11 – How to Nurture Creators for the Long-Term  27:10 – Why Brand Teams Are Not “Nice-to-Haves”  31:20 – What Founders Get Wrong About Community  36:45 – Defining Community (And If You Even Have One)  39:10 – Turning Insight Into Product Innovation  42:46 – Decipher: A Case Study in Customer-Led Branding  45:08 – The Question Marketers Should Ask More Often  48:30 – The Real Way You Build Brand Advocacy  Rate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Coryn:On LinkedIn

Email Einstein | Ingenious Ecommerce Email Marketing
AI in Marketing: Smarter Strategies, Better Results

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later May 27, 2025 43:14


5 - Curious how AI is reshaping marketing?In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.Whether you're just getting started or already testing AI, you'll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today's GuestRobbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He's been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.You'll Learn About…How to use AI in marketing effectivelyWhich AI tools are best for different tasksPrompts that actually work (and save you time)Creative ways to use AI for customer researchUsing AI as a thought partner for proposals, campaigns, and important emailsHow AI in marketing automation boosts performanceWays AI can help check your emails for tone and typosResources Mentioned in This EpisodeWIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Marketing With Empathy® Podcast
153. Fix Your Messaging Fast – workshop options

Marketing With Empathy® Podcast

Play Episode Listen Later May 27, 2025 10:42


EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week. SHOWNOTES:   https://www.podpage.com/marketing-with-empathy/blog/fix-your-messaging-strategy-fast--storybrand-workshop-options-episode-153/ LEARN MORE ABOUT SARAH'S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠ WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

Business of Story
#517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin

Business of Story

Play Episode Listen Later May 26, 2025 52:40


Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

FM Evolution
Behind the Booths: Strategies for Conference and Trade Show Success with Neil McQuiston

FM Evolution

Play Episode Listen Later May 23, 2025 21:07


SummaryIn this episode of Service Evolution, Jim Robinson and Neil McQuiston discuss the significance of attending industry conferences, focusing on the benefits of networking, building relationships, and the importance of being present and engaged during these events. In today's fast-paced business environment, industry conferences are more than just a line item on the calendar—they're a powerful investment in growth, networking, and brand visibility. In this conversation, they share insights from recent conferences, emphasizing the need for clarity in communication, the value of follow-ups, and the importance of professionalism in appearance. The discussion also touches on the necessity of enjoying the experience and making the most of the opportunities presented at these gatherings.Drawing from their recent experiences at shows like SPECS and RIFMA, Jim and Neil highlight how every handshake, elevator pitch, and face-to-face meeting can help ignite new partnerships or strengthen existing ones. Trade shows open doors not just for immediate ROI, but for long-term connections—sometimes leading to lucrative projects months down the line. Their advice? Stay authentic, know your brand, and approach each conversation with purpose.Jim and Neil also remind listeners that while prepping for conferences, it's crucial to put your best foot forward. Dress the part, but don't lose your unique spark—whether you're in dress shoes or a themed costume for a special event. Above all, remember to have fun. After all, the relationships you build and the experiences you collect at these events are what truly set your business apart!Show Notes(00:00) Maximizing Client Engagement at Conferences(03:30) Networking Opportunities at Business Events(06:36) Staying True to Your Brand(10:35) Seizing Conference Opportunities(13:49) Exploring Retail Construction and Facilities Conferences(17:42) How Uniqueness Wins Always(19:33) Having Fun in a High-Stress EnvironmentLinksJim Robinson CGP Maintenance and Construction ServicesNeil McQuiston

Business of Story
#516: Lincoln But Trump: Storytelling Similarities Between the Righteous and Riotous with Randy Olson

Business of Story

Play Episode Listen Later May 19, 2025 58:45


Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Marketing With Empathy® Podcast
152. Stop Guessing. Start Benchmarking Your Marketing with AI. 

Marketing With Empathy® Podcast

Play Episode Listen Later May 13, 2025 22:04


EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms' trust and get better results. Discover how Hawke AI uses real-time data to flag wins, spot gaps, and guide your next move.    SHOWNOTES:  https://www.podpage.com/marketing-with-empathy/blog/stop-guessing-start-benchmarking-your-marketing-with-hawke-ai-episode-152/    SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠     FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠    Learn more about your ad choices. Visit megaphone.fm/adchoices

Business of Story
#515: How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

Business of Story

Play Episode Listen Later May 12, 2025 51:48


Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Capability Amplifier
Special 200th Episode – The "4 Quadrants of Ai" Framework

Capability Amplifier

Play Episode Listen Later May 7, 2025 113:25


We made it – 200 episodes!To celebrate, we're sharing one of the most powerful trainings I've ever given:The Ai 4 Quadrants: Upgrade Yourself, Your Business, Your Team, and Your Brand – with Ai.This is the exact framework that's helping business owners compress months of work into days (even minutes), while multiplying revenue, scaling personal brands, and growing real businesses using Ai – not gimmicks.If you want to:Slash 60% of your labor and operating costsBuild brands, offers, and marketing in a single weekendFinally figure out what AI tools you actually need (and what to ignore) ...then this episode is mandatory listening.Inside, I'll walk you through the 4 Ai Quadrants that are completely changing the game for entrepreneurs who are paying attention.Plus, you'll see the real-world frameworks, workflows, and case studies I personally use to build and launch multi-six-figure campaigns every month.

Business of Story
#514: How to Effectively Position Your B2B Brand With April Dunford

Business of Story

Play Episode Listen Later May 5, 2025 64:06


April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park

Marketing with Russ... aka #RussSelfie
Marketing with Russ...aka #RussSelfie, Ep. 511, with Tracy Borreson

Marketing with Russ... aka #RussSelfie

Play Episode Listen Later May 2, 2025 34:33


What sets your business apart? It's Your Brand! Next week, let's give a warm welcome to an engaging and distinctive marketer from Alberta, Canada.  Join us for this exciting discussion on Marketing with Russ…aka #RussSelfie, Episode 511April 28, Monday, 8am PacificFeaturing Tracy Borreson Meet Tracy: an ex-corporate marketer, personal brand champion, mom, tea enthusiast, and mindset aficionado. As the Founder and CEO of TLB Coaching, she empowers clients to craft unforgettable brands—creating experiences that resonate deeply and leave a lasting impression. Tracy excelsat transforming marketing into authentic human connections that people can see, feel, and remember! ✨ Connect with Tracy:LinkedIn:  linkedin.com/in/brandsthatspeakWebsite:  tlbcoaching.comEmail: tracy@tlbcoaching.comYT: @crazystupidmarketing Connect with Me:Website: https://www.russhedge.comEmail: Russ@russhedge.com#PersonalBrand #Authenticity #uniqueness  #inspiration #InspirationSpecialist #inspiration #Marketing NOTE: THE MUSIC BY CONNOR HEDGE (PRODUSENT), IS USED WITH PERMISSION.Watch Here:LinkedIn: https://www.linkedin.com/events/7320480565562855424/Facebook:https://www.facebook.com/events/1112329277603370YouTube:https://www.youtube.com/watch?v=euueMCcmSIU

Marketing With Empathy® Podcast
151. Reach Women Going Through Menopause – ByWinona.com 

Marketing With Empathy® Podcast

Play Episode Listen Later Apr 30, 2025 28:42


EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they're going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect with them through empathy, education, and simplicity.    SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/reach-women-going-through-menopause--bywinonacom-episode-151/  WATCH ON YOUTUBE: https://youtu.be/gL76aorWfFo SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠     FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠   Learn more about your ad choices. Visit megaphone.fm/adchoices

Amplify Your Authority
Persuasive Writing Tips to Make AI Content Sound Human

Amplify Your Authority

Play Episode Listen Later Apr 30, 2025 18:37


If you've ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you've already tapped into the art of persuasive writing.That same skill is what makes your online content stand out, and no, you don't need to be a certified copywriter to use it effectively.AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.In this episode of the Amplify Your Authority podcast, I'll show you how to bring that voice to the forefront with three persuasive writing tips that will help you create more compelling content, build trust, and confidently connect with the audience you're meant to serve. What You'll Discover in This Episode:Why You're Already a Copywriter: You're persuading people every day (convincing friends to go to lunch counts!), and I'll show you how to bring that natural skill into your marketing.The Power of Your Brand's Point of View: Learn how to infuse your unique voice and brand values into every piece of content, so you never sound like a copy-and-paste robot.How Empathy Outshines Adjectives: Find out why emotional connection (yep, the real deal—empathy!) turns your words from noise into meaningful connections with your audience.Why Stories Sell (Not Just Tell!): Discover how weaving in personal stories and anecdotes will hook your readers and make your messages unforgettable.Getting the Best from AI (The Human Touch Matters!): See why AI is a powerful tool, but it needs your direction and personality for truly standout content. Your Next Step:Amplify Your List Building with AISimplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.We don't chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.Go deep with Live AI learning each monthCraft more persuasive contentSave time and simplify your content creationImprove your productivity with AI-assisted strategic goal-settingCustom prompts and done-for-you templates to create a high-converting lead generation funnel.Join now and lock in the $37/month founding rate before it increases.Let's turn complexity into simplicity—together.

Email Einstein | Ingenious Ecommerce Email Marketing
Google Merchant Center Updates: Big Changes for eCommerce Brands

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later Apr 29, 2025 29:01


4 - Google just dropped major Google Merchant Center updates—are you ready?In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.Joining us is Tanya Chandik, an eCommerce Strategist who's seen firsthand how platforms evolve.Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.Watch the full episode here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Your Brand of Beautiful with Bailie White
34. Hitting Pause On The Your Brand of Beautiful Podcast - Solo Update!

Your Brand of Beautiful with Bailie White

Play Episode Listen Later Apr 29, 2025 2:57


Hi friends!  I've decided to turn season 3 into a two-part podcast season in the name of summer. Listen in for a quick update from me!  For speaking inquiries (note: fall 2025 is booking up!*) email: hey@bailiewhite.com PROGRAM 1 | Ownership of Your Brand of Beautiful (Motivational Keynote) PROGRAM 2 | Creating Your Brand of Beautiful (Goal Setting Workshop) PROGRAM 3 | Ownership of Your Recruitment Experience for PNMs (For PNMs entering the sorority recruitment process) For further program descriptions, please email me with more information on your community + the nature of your event.  See you in the fall!  -- About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Business of Story
#513: How to Unlock Brand Alignment to Accelerate Your Business Growth

Business of Story

Play Episode Listen Later Apr 28, 2025 60:13


Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlocking the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Your Brand of Beautiful with Bailie White
33. From A Single-Wide Trailer to Yale Law + Everything In-Between with Mary Marantz

Your Brand of Beautiful with Bailie White

Play Episode Listen Later Apr 22, 2025 41:02


Hey friends + welcome to what will actually be the last conversation episode for the spring of 2025 + part 1 of what will now be a 2-part season of the Your Brand of Beautiful Podcast. This is a little bit of a change of plans but don't worry, more updates on a solo-episode coming your way next week! This week, we're chatting about a true underdog story with author, Mary Marantz. For those who don't know her, Mary's story is something special. She grew up in a West Virginia mountainside trailer + ended up being the first in her family to go to college — which just so happened to be Yale Law. Today we're talking all about her story + the books she's written about it — including her newest, ‘Underestimated' that comes out a WEEK FROM TODAY (pre-order details below). In our conversation Mary is very poetically painting the picture of her life, including... How the dirt floor of her upbringing + the roots she thought would keep her chained to where she was forever, became the very thing that would open the door to Yale law. Why Slow Growth = Strong Roots is her life's mantra (also the title of her second book). How her new book, Underestimated, uncoverss that fear holds a lot of names (like Perfectionism, Procrastination, People Pleasing, Impostor Syndrome, Overthinking… 14 in total) -- including a deep dive on perfectionism in this conversation! I just know this conversation is for someone out there listening and I can't wait for you to dive in. You'll have to tell me what you think! About Mary Marantz: Mary Marantz grew up in a trailer in rural West Virginia. The first of her immediate family to go to college, she went on to earn a master's degree in moral philosophy and a law degree from Yale. After ditching six-figure-salary law firm offers in London and New York and starting a business with her husband, Justin, together they have built their online education platform for creative entrepreneurs. Mary is a popular writer and speaker whose work has recently been featured by Business Insider, MSN, Bustle, and Brit+Co. And she is also the host of the iTunes Top 200 podcast, The Mary Marantz Show. She lives in an 1880s fixer-upper by the sea in New Haven, Connecticut with Justin and their two very fluffy golden retrievers, Goodspeed & Atticus. PRE-ORDER MARY'S NEW BOOK!:  https://amzn.to/4lkQ169 Follow Mary on Instagram: https://www.instagram.com/marymarantz/?hl=en About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Business of Story
#512: How to Use Candor and Kindness for Profound Leadership Storytelling

Business of Story

Play Episode Listen Later Apr 21, 2025 53:01


Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

The Business of Apparel
Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson Bentz

The Business of Apparel

Play Episode Listen Later Apr 17, 2025 30:22


Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson Bentz In today's episode, Rachel sits down with legal expert, Tamany Vinson Bentz about intellectual property in fashion and apparel. There have been a ton of questions regarding the critical role patents, trademarks, and trade dress play in safeguarding and enhancing brand identity and today, those questions are getting answered. We get into the subtle nuances of patents, including how to discern if an idea is patentable and whether a utility or design patent is the best fit. With examples from major corporate brands, we tackle the challenges of defending patents against slight modifications and explore when alternative forms of intellectual property might be more advantageous. Trademark and trade dress become our focal points as we discuss their power in forging a recognizable brand identity.  We also cover the role of copyrights in protecting creative works. Apparel and fashion entrepreneurs will find valuable insights in our conversation about the cost, timing, and strategic benefits of securing trademarks and patents. Emphasizing the necessity of expert legal guidance, this episode acts as a guide to help designers navigate the competitive landscape of the fashion industry, ensuring their creative expressions remain protected and their brands stand out. to discover more! In this episode, you'll hear: -Patents aren't always the right fit.  Hear why. -The 2 types of patents and a breakdown of alternative legal protections available. -What the process of obtaining a trademark really looks like. -Actual costs associated with filing for legal protections.   Connect with Tamany: Website: https://www.caiplawyer.com TikTok: @tamanyvinsonbentz  LinkedIn: https://www.linkedin.com/in/tamanyvinsonbentz/   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Your Brand of Beautiful with Bailie White
32. How GIVING Changed The Trajectory Of This 7-Figure Business with Madeleine Raiford Holland

Your Brand of Beautiful with Bailie White

Play Episode Listen Later Apr 15, 2025 38:50


Hey friends + welcome to another episode on the Your Brand of Beautiful Podcast! In case you're new, this is the podcast where we chat with women who have created their own unique version of a beautiful life, in hopes that their stories, life experiences, or insider tips might inspire others to do the same. This week, I got the chance to chat with Madeleine Raiford Holland about going from a Kitchen Table Breaking Point to a 7-Figure Family. Madeleine is the founder + CEO of MHM Luxury Properties, a 7 figure boutique Short Term Rental company. She's also the founder & CEO of MRH Education with a thriving community she helps to build their STR business empires. If you're anything like me, stories about women who hit their breaking point + decide to do something about it intrigues you. And also, the idea of investing in short term or vacation rental properties piques your interest! If so, you'll want to listen to this episode. Madeleine is sharing about the very moment everything changed for her: sitting at her kitchen table, after a hard week, with a 6 month old baby + a husband who was equally as filled with exhaustion as she was. Then, how from that moment, she got to where she is today -- owning 16+ properties + a 7-figure investment STR company. Madeleine also shares… About times when she flopped or struggled getting started in business. How to tell if you're a right fit for the STR biz + if it's a right fit for you. And how becoming big givers was a huge turning point in she + her husband's business. I hope you love this conversation and learn from it the way I did! For more info on Madeleine: https://www.madeleineraifordholland.com/ Follow Madeleine on Instagram: https://www.instagram.com/madeleineraifordholland Check out Madeleine's Rental Properties: https://mhmluxuryproperties.com/ About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Business of Story
#511: How to Avoid Fauxthenticity With Your Brand Story Using the 50% Rule

Business of Story

Play Episode Listen Later Apr 14, 2025 54:54


Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Mailbox Money Show
Nate Hambrick - The 18 Laws of Leverage

Mailbox Money Show

Play Episode Listen Later Apr 14, 2025 31:51


Get my new book: https://bronsonequity.com/fireyourselfDownload my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflationWelcome to our latest episode!Dive into another great episode of the Mailbox Money Show as host Bronson Hill sits down with Nate Hambrick—investor, international best-selling author, and publishing strategist at selfpublishing.com. Nate's cracked the code on building wealth without grinding yourself into the ground, and he's here to share how.Discover why hard work alone doesn't cut it and how leverage—using time, money, and influence—can skyrocket your net worth from $2M to $40M. Nate unpacks his 18 Laws of Leverage, revealing game-changers like the “Ariana Grande principle” for charging for your brand, creating products once to sell forever, and valuing your time like a $10,000-an-hour asset. From writing songs that still pay him monthly to authoring books that open million-dollar doors, Nate shows how small steps (and a bit of pain) lead to massive wins.Looking ahead, he tackles AI's impact, job displacement, and why real estate stays a safe bet. Ready to stop trading time for money? Tune in for Nate's actionable tips!TIMESTAMPS00:48 - Intro to Leverage: Moving Beyond Hard Work02:16 - The 18 Laws of Leverage: Why Nate Wrote the Book05:07 - Overcoming Fear: The Key to Embracing Leverage08:02 - Law #5: Charge for Your Brand to Build It12:10 - Ariana Grande Principle: Reinvesting in Your Brand14:39 - Valuing Your Time: Stop Giving It Away Free17:43 - Leverage Through Books: Building Authority21:44 - Create Once, Sell Forever: Digital Products25:25 - Future Trends: AI, Displacement, and Lasting Assets26:56 - Pick Two Leverage Points to Win Big29:36 - How to Connect with Nate: Social Media and WebsiteConnect with the Guest:Email: nate@natehambrick.comWebsite: www.natehambrick.comLinkedIn: https://www.linkedin.com/in/nate-hambrick-5755287b/#LeverageYourWealth #18LawsOfLeverage #PassiveIncome #BuildYourBrand #RealEstateInvesting #TimeValuation #FutureProofInvesting

Going North Podcast
Ep. 944 – From Comedy Central to Crafting Thrillers in "What She's Hiding" with Art Bell (@ArtBellwriter)

Going North Podcast

Play Episode Listen Later Apr 9, 2025 48:05


“You owe the people you can see the best you can offer because you have to not only take care of yourself but also the people around you.” – Art Bell Today's featured bestselling author is a former media executive known for creating, building, and managing successful cable television channels, Art Bell. Art and I had a fun on a bun chat about his new thriller novel, “What She's Hiding: A Thriller”, his transition from writing a memoir to a thriller novel, a humorous encounter with writer Walter Mosley, AI in Writing, and more!Key Things You'll Learn:The difference in Art's creative processes between writing memoirs and thrillersHow Art's experience as the President of Court TV influenced his writing for this bookThe importance of human creativity in an increasingly automated worldWhy Art likens his book to a spicy street tacoArt's Site: https://www.artbellwriter.com/Art's Books: https://www.amazon.com/stores/author/B0871PYWZV/allbooksThe opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 362 – “Constant Comedy” with Art Bell (@ArtBellwriter): https://www.goingnorthpodcast.com/ep-362-constant-comedy-with-art-bell-artbellwriter/Ep. 880 – Success Insights from a Wall Street Journal Bestselling Author with Christopher Greyson (@Chris_Greyson): https://www.goingnorthpodcast.com/ep-880-success-insights-from-a-wall-street-journal-bestselling-author-with-christopher-greyson/Ep. 462.5 – “Beacons of Leadership” with Chris Voss of The Chris Voss Show (@ChrisVossShow1): https://www.goingnorthpodcast.com/ep-4625-beacons-of-leadership-with-chris-voss-of-the-chris-voss-show-chrisvossshow1/Ep. 378 – “Writing Adventures with The Dialogue Doctor” with Jeff Elkins (@Jffelkins): https://www.goingnorthpodcast.com/ep-378-writing-adventures-with-the-dialogue-doctor-with-jeff-elkins-jffelkins/Ep. 397 – “Make Your Own Break” with Jennifer Lieberman (@iamjenlieberman): https://www.goingnorthpodcast.com/ep-397-make-your-own-break/Ep. 332 – “Her Perfect Life” with Hank Phillippi Ryan (@HankPRyan): https://www.goingnorthpodcast.com/ep-332-her-perfect-life-with-hank-phillippi-ryan-hankpryan/Ep. 839 – How AI Can Enhance Your Storytelling and Creative Process with Richard Rosser: https://www.goingnorthpodcast.com/ep-839-how-ai-enhance-your-storytelling-and-creative-process-with-richard-rosser/Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/Ep. 671 – “The Last Ark” with Guy Morris (@guymorrisbooks): https://www.goingnorthpodcast.com/ep-671-the-last-ark-with-guy-morris-guymorrisbooks/Ep. 628 – “Inside the Secret World of Corporate Spying” with Robert Kerbeck (@robertkerbeck): https://www.goingnorthpodcast.com/ep-628-inside-the-secret-world-of-corporate-spying-with-robert-kerbeck-robertkerbeck/242 – “The Celestine Prophecy” by James Redfield (@James_Redfield): https://www.goingnorthpodcast.com/242-the-celestine-prophecy-by-james-redfield-james_redfield/

Your Brand of Beautiful with Bailie White
31. Getting Started In Lifestyle Content Creation with Olivia Austin

Your Brand of Beautiful with Bailie White

Play Episode Listen Later Apr 8, 2025 38:21


Hey y'all and welcome to a very fun episode on the Your Brand of Beautiful Podcast! In case you're new here, this is the podcast where we chat with women who have created their own unique version of a beautiful life, in hopes that their stories + know-how might inspire others to do the same. This week, we're chatting with lifestyle influencer + content creator Olivia Austin!! You might already know + follow Olivia, her husband, or anyone else in their super fun family, but what you don't know is that Olivia + I were actually sorority sisters nearly 10 years ago!! So this conversation is very fun + full circle. In our conversation, Olivia is sharing with us all about Getting Started in Lifestyle Content Creation, including...  How she and Landon met + fell in love (plus just HOW supportive + instrumental he was in her business journey). What her faith has meant to her in her content creation journey, including insecurities + struggles she's had to overcome in this space. How YOU can get started in the influencer world/content creation space, even if you're brand new! Side note: I love when guests give a no-fluff look at insider knowledge, so this episode is a win!  I could go on + on about how sweet + engaging Olivia is, but I'll just let you see for yourself. I hope you love this episode!  Learn More About Olivia: Olivia Austin is a content creator with a passion for travel, dogs, and sharing life's moments with her online community whether it's fashion, easy recipes or her newly wed life with her husband. Born and raised in Henderson, Kentucky, Olivia started her career as a flight attendant, where she had the opportunity to travel across the country, experiencing new places, cultures, and people. The excitement of seeing the world through the eyes of a flight attendant fueled her love for adventure and exploration. After years of traveling, Olivia made a transition into the world of content creation. Together with her husband, Landon Austin, she now spends her days creating engaging, relatable content that resonates with her online community. From lifestyle and travel vlogs to behind-the-scenes glimpses into their everyday life, Olivia and Landon have built a digital presence based in Nashville, Tennessee. Life in Nashville is never dull for Olivia and Landon, especially with their two beloved dogs by their side. Marty, their playful golden retriever, and Marlot, their adorable miniature poodle, are regular stars in their content, bringing joy and humor to their online family. When they're not creating content, you can find Olivia and Landon enjoying the simple pleasures of life—whether it's exploring the city, relaxing at home, or spending quality time with their four-legged companions.” Follow Olivia on Instagram: https://www.instagram.com/oliviaaustin/ About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Business of Story
#510: How to Use Your Growth Mindset to Craft and Share a Lucrative Brand Story

Business of Story

Play Episode Listen Later Apr 7, 2025 63:37


DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Duct Tape Marketing
The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

Play Episode Listen Later Apr 2, 2025 24:16


Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success. Today we discussed: [00:00] Opening [00:09] Introducing Carlos Gil [02:23] Brands Need to Humanize [07:46] AI and the Need for Human Relationships [12:25] Communicating the Human Element of Your Brand [15:49] Omni-channel Marketing More About Carlos Gil: Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/ Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Business of Story
#509: How to Make Your Brand Story Stand Out With Deliberate Disruption

Business of Story

Play Episode Listen Later Mar 31, 2025 52:33


Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Email Einstein | Ingenious Ecommerce Email Marketing
Klaviyo Pricing Updates: What It Means for Your Email Strategy

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later Mar 25, 2025 36:18


3 - Klaviyo's new pricing is here—are you ready?In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.You'll Learn About How to handle large lists with low engagementKlaviyo's new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn't over-invest in your Sunset FlowHow to clean your list: a step-by-step guideImmediate steps to protect your performance   All the mentioned resources are here!WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Business of Story
#508: How to Apply Mediocrity Repellant to Your Brand Storytelling

Business of Story

Play Episode Listen Later Mar 24, 2025 59:23


Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Business of Story
#507: How to Quickly Turn Minutiae into Marketing Momentum For Rapid Growth

Business of Story

Play Episode Listen Later Mar 17, 2025 58:05


Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!