Podcasts about your brand

Step into Episode 211 of On The Delo as Delo sits down with Ted Golden — Arizona craft beer veteran, former Four Peaks sales director, and founder of AZ Locale Brewing — for a wide-open conversation about what it really takes to leave a 25-year career and bet on yourself. From skateboarding in Southern California and busing tables at a Manhattan Beach boutique hotel to building one of Arizona's most exciting independent beer brands with his wife Stephanie, Ted brings the kind of energy, humor, and hard-won wisdom that makes this one impossible to put down.Ted pulls back the curtain on how a rivalry with San Tan's Anthony Kanekia turned into the opportunity that launched AZ Locale, why he designed every beer at 4.8% ABV (a nod to Arizona being the 48th state), and what it looks like to grind 20 accounts a day as both the owner and the salesperson. Delo and Ted also dig into the real philosophy behind ethical selling, how Ted navigated self-distribution before landing statewide partners including Crescent Crown, and what brewing brands across Arizona need to hear about protecting their backyard before chasing national expansion.If you love craft beer, entrepreneurship, or just a great origin story rooted in Arizona pride, this episode delivers.Chapter Guide (Timestamps):(0:00 - 1:30) Freestyle Intro, Ted's Skateboard Tap Handle, and Episode 211 Kickoff(1:31 - 4:44) Running a Business With Your Spouse and Experiencing Arizona Together(4:45 - 7:08) Tommy Boy Sales Philosophy, Joe Dirt, and Taking the Entrepreneurial Leap(7:09 - 10:33) Ted's Origin Story: Southern California, Alpha Beta, Haagen-Dazs, and Barnaby's Hotel(10:34 - 13:05) 22 Years at Four Peaks: Growth, Sales Director, and the Identity of a Brand(13:06 - 16:22) The AZ Locale Birth Story: San Tan's Anthony Kanekia and the Deal That Started It All(16:23 - 18:27) Designing Beer With a Sales Mindset: 4.8% ABV, Food Pairings, and Differentiating in a Crowded Market(18:28 - 21:24) Self-Distribution Hustle: Honda Ridgeline, 100 Draft Accounts, and the Move to Crescent Crown(21:25 - 27:16) Statewide Distribution, Forecasting Logistics, and Always Reinvesting in Your Brand(27:17 - 31:32) The Beer Lineup: Toasty, Cactus Bird, Drafternoon, and What's Coming Next(31:33 - 36:36) Daily Habits, Gym Routines, and Rapid-Fire Questions With "TheOG" Ted Golden(36:37 - 40:36) Arizona Pride, Staying Local, and Where to Find AZ Locale Beer Right Now(40:37 - 42:33) Where to Find Ted, Closing Thoughts, and Delo's Send-Off

Google just posted a monster quarter — search ad revenue up 19% year on year, cloud breaking $20 billion for the first time, and products built on Gemini growing over 800%. But behind the headline numbers lies a more nuanced story for brands and marketing leaders trying to figure out where to place their bets.The "doomish narrative" that ChatGPT, Perplexity, and AI Overviews are gutting Google Search simply isn't supported by the data. Google Search is still growing. Queries are at an all-time high. And AI Overviews are actively driving that growth, not cannibalising it.But that doesn't mean everything is rosy for the brands appearing in those results.In this episode, Charlie Marchant (CEO of Exposure Ninja) and Dale Davies (Head of Marketing at Exposure Ninja) break down:• Why Google's 19% ad revenue surge may actually be fuelled by brands panicking about organic traffic losses — and whether that panic is justified• How AI Overviews are reshaping click behaviour, with impressions staying stable but clickthrough rates shifting in ways that don't always hurt conversions• The rise of "personal intelligence" in search — where two users searching the same query could see entirely different results — and what that means for keyword rank trackers• Why Google's long-term vision looks far more like AI Mode than traditional blue links, and how quickly that transition could happen• The emerging "agentic commerce" trend where Google becomes a marketplace that completes transactions without users ever visiting your website• How AI chatbots like Claude are creating entirely new brand ranking systems — with only three recommendation slots instead of ten organic positions• What the earnings call doesn't tell you: the DOJ antitrust case, competitive pressure from ChatGPT and Claude, and whether Gemini is an underdog in its own rightCharlie shares her framework for how marketing leaders should allocate budget in this shifting landscape — the 80/20 rule that prioritises what's already working while leaving room for strategic experimentation.As Charlie explains in the episode:"If people are still scared in 2026, it's because they haven't yet shifted their SEO strategy to understand how AI Overviews and other AI platforms are part of that search journey."Whether you're weighing up organic versus paid, trying to figure out how agentic search affects your eCommerce strategy, or simply trying to make sense of what Google's numbers actually mean for your business — this episode gives you a clear-eyed breakdown of where search is heading and what to do about it.Get the podcast show notes:https://exposureninja.com/podcast/dojo-74/Listen on your favourite podcast player instead:Apple: https://podcasts.apple.com/gb/podcast/googles-revenue-is-exploding-but-are-brands-winning-too/id1161818237?i=1000765508727Spotify: https://open.spotify.com/episode/1KIX7OCYzx9DCe7qUg4pBm?si=uxQkVJ20QR-7mnghSFAY6wListen to these episodes next:ChatGPT Sends 21% of Its Traffic to Google. Here's Why That Matters.https://exposureninja.com/podcast/dojo-73/What Does AI Really Think of Your Brand?https://exposureninja.com/podcast/dojo-71/Do Rankings Still Matter with AI Search?https://exposureninja.com/podcast/dojo-66/

A new Semrush study — analysing over a billion lines of clickstream data across 17 months — has revealed something that changes how we should think about ChatGPT as a search channel: 21% of all ChatGPT referral clicks go straight to Google.That's not a quirk. It's a pattern — and it's growing.ChatGPT referral traffic to websites grew 206% year on year (January 2025 vs January 2026), even as ChatGPT's own traffic has plateaued near a billion monthly visits. The platform is no longer just a chatbot. It's becoming a doorway to the open internet — and Google is its biggest beneficiary.But here's what makes this data so important for marketing leaders: ChatGPT is absorbing more and more of the research phase. Users are making purchase decisions inside their AI conversations before they ever click through to a website. If your brand isn't showing up in those conversations, you're invisible at the most critical point in the buyer journey.In this episode, Dale Davies (Head of Marketing at Exposure Ninja) and Charlie Marchant (CEO of Exposure Ninja) break down the full Semrush report and explain what it means for your search strategy:

Robert Rose returns to Great Practice, Great Life for a timely conversation about one of the biggest marketing challenges lawyers face right now: how to build trust when AI has made it easy for every firm to sound the same. In this episode, Robert and Steve Riley explore what AI cannot replace: wisdom, human judgment, lived experience, empathy, and the personal story that makes a lawyer truly distinctive. They talk about why law firms need to move beyond generic content and start communicating the real perspective, credibility, and humanity that clients and referral sources are actually looking for. Robert also shares practical ways attorneys can improve their marketing right now. From updating what their firm is teaching AI, to building content around story instead of default formats, to using platforms like LinkedIn, Facebook, and YouTube more intentionally, this episode offers a smarter way to think about standing out in a crowded market. If your marketing feels flat, overly polished, or too much like everyone else's, this conversation will help you reset. In this episode, you will hear: Why AI-generated marketing is making sameness a bigger problem for law firms Why AI can replicate information, but not wisdom, judgment, or lived experience What makes a lawyer truly distinctive in a crowded market How firms may be teaching AI outdated or unhelpful information about themselves Why story-first marketing is more effective than container-first content How vulnerability and honesty can strengthen trust and credibility Why LinkedIn, Facebook, and YouTube should not all be used the same way Three practical ways attorneys can sharpen their message and stand out now ___________ Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. ____________ Supporting Resources: Robert Rose https://robertrose.net Robert Rose LinkedIn https://www.linkedin.com/in/robrose Seventh Bear https://seventhbear.com/ This Old Marketing podcast https://www.thisoldmarketing.com Request a free discovery call with Robert Rose! https://atticusadvantage.com/robertrose Episode 136: The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose https://atticusadvantage.com/podcast/marketing-mistakes-lawyers-make-with-robert-rose Episode 083: Content Marketing for Lawyers with Robert Rose https://atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firms Episode 029: Just Because Every Other Lawyer is Doing It Doesn't Mean You Should with Robert Rose  http://atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-rose Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose https://www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506 Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose https://www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426 Atticus Newsletter https://atticusadvantage.com/newsletter-signup In-Person Workshop: The Practice Blueprint https://atticusadvantage.com/workshops/the-practice-blueprint/  (use discount code PODCAST100) ___________ Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his blueprint for scaling an e-commerce brand beyond Amazon through a strategic omnichannel approach. Drawing from over a decade of experience, Josh debunks the myth that simply adding sales channels drives growth. Instead, he outlines a phased expansion strategy: master Amazon first, then expand to marketplaces, TikTok Shop, Shopify, and retail. He emphasizes building documented systems, hiring capable teams, and approaching each platform as a unique business to avoid operational chaos and achieve sustainable, long-term growth.Links and Mentions:Tools and Websites  "Amazon": "00:01:50"  "Shopify": "00:01:50"  "TikTok Shop": "00:01:50"  "Walmart": "00:01:50"  "Etsy": "00:26:43"  "Temu": "00:26:43"  "Shein": "00:26:43"  "Meta Ad Library": "00:46:35"  "Faire": "00:49:22"  Videos and Masterclasses  "Seven Step Hiring Process": "00:23:36"  "CEO Dashboard": "00:25:44"  "How We Generated Over 50 Viral Videos with Our Affiliates": "00:34:32"  "How to Double Down on the Creators that are Actually Driving Sales for Your Brand": "00:34:32"  Recommendations  "Loom": "00:19:01"  "ChatGPT": "00:20:01"  Key Concepts  "Omnichannel Strategy": "00:07:22"  "CAC to LTV Ratio": "00:09:20"  "Product Launch Checklist": "00:19:01"  "Weekly Ad Optimization Processes": "00:19:01"  "Inventory Forecasting Models": "00:19:01"Timestamps:00:00:00 Introduction & The Omnichannel MythJosh introduces himself, the podcast, and debunks the myth that simply adding channels guarantees growth.00:01:50 Stages of E-commerce Brand GrowthOutlines the four stages: launch on Amazon, expansion optimism, hidden complexity, and the breaking point.00:06:30 The Real Problem: Sequence, Not ProductExplains that chaos comes from scaling too soon without systems, not from product quality.00:07:22 Channel-Specific ComplexitiesBreaks down the unique operational demands ...

In this episode of the IAB UK Podcast, we're joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand.As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what's shaping consumer attitudes today, and why context, creativity and environment all play a role in building (or eroding) trust.From the rise of creator marketing to the impact of AI, the conversation looks at how trust operates across the entire ecosystem, and what advertisers should be thinking about if they want to earn and maintain it.We also discuss the role of industry standards, the challenges of digital environments, and the one key takeaway brands should consider when it comes to building trust in a rapidly changing world. Hosted on Acast. See acast.com/privacy for more information.

Authority is not an accident. It's the result of fiercely intentional strategy, authentic connection, and the right visibility. Creating authority through podcast interviews can attract clients and revenue. In this episode of Influential Voices of Authority, Erik K. Johnson brings in Kristen Nolan, senior client account manager at Interview Valet, to reveal exactly how podcast guesting can transform your voice into your most powerful business asset.   Episode Segments 00:01 "Open More Doors with Your Podcast" 01:10 The Two Sides of Building Your Audience 03:08 Finding the Right Partners in Your Niche 04:31 Why Guesting on Podcasts Works 05:19 Interviewing Kristen Nolan: Her Journey 07:39 Growing Authority Without Prior Podcasting Experience 09:55 Podcasting for Introverts and Thought Leaders 10:40 Strategy and Coaching: Custom Interview Prep 13:00 Storytelling for Impact and Connection 14:17 Building Trust as a Guest Authority 16:36 Real Results: From One Interview to $90K Deals 17:41 Go Beyond "Recording and Done" 18:22 Compounding Connections for Exponential Growth 19:08 The Power of Consistency in Podcast Visibility 20:27 Guesting vs. Conferences: Leverage and Repurposing 22:01 How to Target the Right Audience as a Guest 23:47 Researching Shows for Strategic Guesting 25:02 Secrets of Being a Great Guest 26:46 Promote Value, Not Just Products 27:45 Handling Difficult Interviews and Guests 28:05 Vetting Podcasts That Align with Your Brand 29:43 Confidence, Preparation, and What Kristen Would Do Differently 33:00 Special Interview Audit Offer   Key Takeaways - Stop talking to the same circle. Erik and Kristen break down why you must get your message in front of new ears if you want to capture more leads, clients, and visibility. - Guesting is not just about reach; it's about resonance. Kristen reveals how strategic podcast guesting helped one client close a $90,000 deal through the power of authority and trust, not a sales pitch. - Your network multiplies with every episode. Great guests know how to turn one connection into many by leveraging each interview for introductions, new relationships, and lasting partnerships. - You don't need a huge audience. What matters is getting in the right room, with the right message, at the right time. Authority comes from trust, not just traffic numbers. - Consistency over perfection. With the right systems, you build influence through steady, authentic visibility—even if you start out cold and nervous.   Ready to Boost Your Podcast Success? Kristen shares details about the free Interview Valet Podcast Interview Audit. This powerful resource evaluates your speaking style, the balance of your interviews, filler words, and your connection with audiences, all so you can amplify your authority and impact. Get your free podcast interview audit and connect with Kristen: https://interviewvalet.com/kristen   Podcast Audit Ready for your own podcast authority audit? Apply to chat with Erik and uncover your show's authority gaps: https://podcasttalentcoach.com/coaching   Next week, tune in as Erik shares more proven strategies to amplify your influence, attract premium clients, and finally step out of obscurity. Authority isn't accidental, it's intentional and within your reach.

The following article of the AI Cloud & Data industry is: “Your Name, Your Brand? The Rise of the AI Influencer” by Laura Coronado, Profesor and Researcher at the Schoool of Global Studies, Universidad Anahuac.

In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities. Sarah shares her approach to building scalable influencer strategies, offers key do's and don'ts for brands, and highlights the importance of balancing performance goals with creator autonomy. She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today's digital landscape.

You Can't Scale a Mess: Fix Your Shopify Backend & Unlock Profitable Growth for Your Apparel Brand If your Shopify backend is messy, your growth will be too. In this episode of The Business of Apparel Podcast, Rachel breaks down why clean backend data is the hidden key to scaling your apparel brand. If your reports are unreadable, your SKUs are inconsistent, and your product names are all over the place, you're making growth decisions blind. Rachel shares real brand audit stories, including one where 20 products turned into 100 report lines because of inconsistent naming, and explains how messy data can quietly cost you revenue, time, and clarity. You'll learn how to clean up your Shopify backend, standardize your SKU system, and finally pull reports you can actually use to make strategic, profitable decisions. If you're serious about scaling, this is where you start. Sign up for the FREE Shopify Workshop here: https://www.thebusinessofapparel.com/shopify-workshop Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com Key moments: 00:00 Scaling Your Apparel Brand 00:28 Understanding Your Shopify Store 02:14 Masterclass and Workshop Announcements 02:50 Importance of Clean Data 06:21 Client Success Stories and Data Cleanup 11:24 Free Resources and Tools for Your Brand 16:33 Final Thoughts and Upcoming Shopify Workshop   Watch more of The Business of Apparel Podcast episodes: Wholesale 101: https://youtu.be/lpezH1YwCyE Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw  Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course ABOUT RACHEL: Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.   After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.   I help founders and CEOs of performance apparel brands: ✅ Build lean, profitable product lines ✅ Streamline operations for growth ✅ Replace overwhelm with executive clarity ✅ Create garments that fit bodies in motion   Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.   To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Today on Star of Your Brand, we're talking about what it takes to share your hot takes online and dealing with the backlash. I'm sharing real life stories of going bigger and dealing with haters. Because let's be real as emotionally intelligent/sensitive women it can feel overwhelming to deal with people's projections. Don't worry, I've got you! I'm breaking down a few strategies you can take away from this episode and start being more bold in your brand right away!

Send a textTired of AI that adds noise instead of value? We open the doors to the ICABA AI Accelerator, a four‑week sprint designed to help professionals reclaim 20+ hours a month, scale content that sounds like them, and build authority through human‑led systems. Rather than flood you with demos, we focus on judgment, workflows, and data—so AI works for you, not the other way around.We start by resetting how you think about tools. Abdul Muhammad introduces a simple framework—augment, decide, act—that puts human values and context first. You'll learn why clarity beats speed and how to design everyday workflows that reduce cognitive load and deliver consistent results. Then, Nilda Thomas maps the ten core skills of the AI‑ready professional and leads a hands‑on lab to craft a practical 90‑day plan. Expect clear priorities, role‑based prompts, and a policy‑minded approach that fits real workloads.Next, we go deep on brand and personalization. Your Brand, Your Voice, Your GPT shows you how to train AI with your assets—PDFs, decks, tone, and goals—so your assistant understands who you are and what you're building. We also widen the lens beyond ChatGPT to explore where different platforms shine, helping you choose a small, purposeful stack that aligns with your work, wellness, and risk profile. Finally, Stephanie demystifies data quality, ownership, and IP, then lays out simple governance and legal guardrails to protect your organization without slowing innovation. Clean inputs, clear policies, and auditable workflows transform AI from a liability into leverage.If you want authority over automation, personalization over generic answers, and outcomes over hype, this session is your roadmap. Subscribe, share with a colleague who needs clarity, and leave a review telling us the one workflow you want to fix next.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com. And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/ See you next time on Follow The Brand!

In this episode of The Daily Mastermind podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life.00:50 Welcome to the Authority Formula Podcast02:11 Jed Morley's Background and Career Journey04:04 Transition from Real Estate to Payment Processing06:01 Innovations in Payment Processing10:56 The Birth of Payment Cowboys13:22 The Importance of Relationships in Business14:37 Building Authority and Brand Strategy16:28 Building Authority Through AI and Machine Learning16:52 Interviewing Kathy Ireland: From Script to Friendship17:08 The Importance of Trust and Credibility in Business17:56 Opportunities in FinTech and Banking19:23 Creating a Personal Brand and Legacy Asset22:58 Leveraging AI for Business Success24:32 Finding Purpose and Value in Business and Life25:51 Advice for Entrepreneurs and Business Owners28:34 The Impact of Personal Passions on BusinessThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.About the Guest: Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning.Guest Resources:Published WorksBook: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press)Framework: Creator of the Backstory Brand Wheel™ FrameworkConnect OnlineWebsite: JedMorley.com / Backstory BrandingLinkedIn: Jed Morley on LinkedInBusiness: PlatPay (Platinum Payment Systems)

Infusing your culture into your brand, launching a digital zine, and building your brand with Krista Linares. ----- Welcome to episode 557 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Krista Linares of Nutrition Con Sabor.  Infusing Your Culture into Your Brand and Launching a Digital Zine with Krista Linares In this episode, Bjork is sitting down with Krista Linares, a dietitian who made the bold choice to transition back to a full-time job to reclaim her mental bandwidth (and yes, solve the health insurance nightmare). It's a refreshing look at why stability might actually be the secret ingredient to better creative work. She didn't just change her job, though! She completely overhauled how she shows up online. With the nutrition space getting flooded by generic AI content, Krista realized standard blogging wasn't cutting it anymore. She opens up about her pivot to a "digital zine" — a mix of recipes, hot takes, and cultural deep dives — and why leaning into your specific, un-copyable voice is the only way to make it in today's digital landscape. Three episode takeaways: Trading the grind for stability: Why Krista decided to pivot from the stress of private practice (and navigating health insurance!) to a 9-to–5 role, and how that stability actually gave her more freedom to be creative. Standing out in the era of AI: With the internet flooded by AI-generated info, Krista breaks down why leaning into your unique voice, cultural background, and personal opinions is the only way to really connect with an audience right now. The return of the "zine" format: A look at Krista's cool new project—a digital zine—and why she's moving away from standard blogging to a format that blends recipes, articles, and hot takes to build a deeper community. Resources: Nutrition Con Sabor ChatGPT Erica Julson Claude Follow Krista on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by AllSpice. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

“Even if it doesn't mean anything to you, it means something to the person that you're writing for, and it means something to the person who's reading the story.” – Dr. Rhonda M. Lawson Today's featured award-winning, bestselling author is a retired U.S. Army Master Sergeant, book coach, publicist, literary strategist, and the founder of Black History Month Literary Weekend, Dr. Rhonda Lawson. Dr. Rhonda and I had a fun on a bun chat about her books, her journey from military discipline to literary excellence, the realities of traditional versus self-publishing, and more!!Key Thing's You'll Learn:What inspired Dr. Rhonda to become an authorWhy you must value your own deadlines as much as those set for othersWhat business setback ended up setting her up for more successWhat inspired her to start the Black History Month Literary Weekend and keep it going for 10 yearsHer top three lessons from starting, running, and growing her podcastDr. Rhonda's Site: https://www.mtwimagesolutions.com/Dr. Rhonda's Books: https://www.amazon.com/stores/author/B007VXIXS0/allbooksDr. Rhonda's Podcast, “Horizons Author Lounge”: https://www.youtube.com/@meettheworldimagesolutions/streamsThe opening track is titled, “Unknown From M.E. | Sonic Adventure 2 ~ City Pop Remix” by Iridium Beats. To listen to and download the full track, click the following link. https://www.patreon.com/posts/sonic-adventure-136084016 Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 1026 – How Powerful Writing Can Help You Win at Life with Carla D. Bass (@CarlaDBassWrite): https://www.goingnorthpodcast.com/ep-1026-how-powerful-writing-can-help-you-win-at-life-with-carla-d-bass-carladbasswrite/225 – Empowered to Win with Rev. Allison G. Daniels (@AllisonDaniels9): https://www.goingnorthpodcast.com/225-empowered-to-win-with-rev-allison-g-daniels-allisondaniels9/172 - Write to Influence with Carla Bass (@CarlaDBassWrite): https://www.goingnorthpodcast.com/172-write-to-influence-with-carla-bass-carladbasswrite/752 – The Speaker's Edge with Ken Lizotte (@kenlizotte): https://www.goingnorthpodcast.com/ep-752-the-speakers-edge-with-ken-lizotte-kenlizotte/778 – How High Value Writing Can Transform Your Workplace Communication with Erin Lebacqz (@ErinLebacqz): https://www.goingnorthpodcast.com/ep-778-how-high-value-writing-can-transform-your-workplace-communication-with-erin-lebacqz-erin/839 – How AI Can Enhance Your Storytelling and Creative Process with Richard Rosser: https://www.goingnorthpodcast.com/ep-839-how-ai-enhance-your-storytelling-and-creative-process-with-richard-rosser/835 – Turn Words Into Wealth with Aurora Winter, MBA (@AuroraWinterMBA): https://www.goingnorthpodcast.com/ep-835-turn-words-into-wealth-with-aurora-winter-mba-aurorawintermba/830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/749 – From Music Ministry to Teaching and Writing with Donna Renay Patrick (@DonnaRPatrick): https://www.goingnorthpodcast.com/ep-749-from-music-ministry-to-teaching-and-writing-with-donna-renay-patrick-donnarpatrick/158 - Faster, fewer, Better Emails with Dianna Booher (@diannabooher): https://www.goingnorthpodcast.com/158-faster-fewer-better-emails-with-dianna-booher-diannabooher/45 - From the Incubator to the Kingdom with Dr. Duane Mangum (@i_blend1): https://www.goingnorthpodcast.com/45-from-the-incubator-to-the-kingdom-with-dr-duane-mangum-i_blend1/30 - Success Moments with Torre A. Stocker (@torrestocker): https://www.goingnorthpodcast.com/30-success-moments-with-torre-a-stocker-torrestocker/

As we enter 2026, the landscape for thought leaders and entrepreneurs has fundamentally changed. In this episode, host Tiffany reveals what she calls "The Invisible Shift", a profound identity transition from being a traditional expert to becoming a true guide.She explains that in an era saturated with AI-generated content and information abundance, your audience is no longer looking for "more" information; they are looking for discernment, grounded leadership, and a clear path forward. She dives deep into why most leaders feel they are constantly outgrowing their messaging and why the secret to scaling with ease lies in branding for your future self (3–10 years out) rather than where you are today.Key TakeawaysThe Identity Shift (Expert vs. Guide):Experts explain "what" and deliver information.Guides orient the way, helping people navigate the "how" and "why" while making decisions in uncertain times.The Scarcity of 2026: While information is everywhere, there is a massive scarcity of discernment, grounded leadership, and trust. People want someone who can say, "Here is what matters now."Stop Branding for the Present: The #1 mistake entrepreneurs make is branding for their current status. This causes your brand to "lag" behind your growth. To manifest goals faster, you must brand for the leader you are becoming in 5 to 10 years.The Power of Alignment: When your brand architecture is built for expansion, you move away from constant "reinvention" and "hustle" and toward a state where your offers sell themselves because they make sense energetically and strategically.The Brand Operating System (Brand OS): Having a trademarked system allows you to evolve without burning out. It shifts you from a "reactive" state to a "leading" state.Reflective Questions for Your Brand:1. Is my brand built for where I am now or where I'm going?2. Does my messaging reflect my future vision or my past identity?3. Where am I still reacting instead of intentionally designing my brand and business?4. Am I showing up as a guide or an expert to my audience? And how can I show up more as a guide to myself?Mentioned ResourcesThe ALL NEW Brand Clarity Workshop Series: An all-new methodology and workshop designed specifically for the 2026 era of leadership. Special Offer: Listeners can join for just $7 (a $90 discount) by using the code LEGACY and signing up HERE.Connect with Tiffany: Subscribe to the Make Your Message a Movement podcast for weekly insights on leadership and brand evolution.Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

Low ticket products get a lot of mixed opinions, but what's the real story behind them? In this episode, The Truth About Low Ticket Products and What They Can Really Do for Your Brand, we break down how these simple offers can create momentum, build trust, and strengthen your long-term strategy when used the right way. If you've ever wondered whether low ticket items are worth your time, this conversation brings clarity and perspective you can actually use.Proverbs Woman Virtual Summit:https://bit.ly/proverbs-woman-virtual-summitJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

Send us a textIs DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn't perform as expected. If you're struggling with programmatic advertising on Amazon or feeling doubts about whether to continue a campaign, this video provides valuable insights on how to navigate such situations and make informed decisions for your clients.When a client invests in DSP, but the results are poor, it can create tension and confusion. No Wickham shares a real-life example of a brand selling organic lavender body products, and why brand loyalty, client goals, and communication all play crucial roles in determining whether DSP is the right fit. From low ROAS to strategic adjustments, No explains how to handle these situations effectively and avoid burning bridges with clients.Struggling with your DSP campaigns? Let's talk! Book a call with our experts and find out how we can optimize your strategy for better results: https://bit.ly/4jMZtxu#DSP #AmazonAdvertising #ProgrammaticAds #ClientRetention #EcommerceGrowth #ppcstrategy ----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 – Not every brand works with every strategy00:15 – Question from client about DSP for organic lavender products00:28 – Results after a month: Poor performance with DSP00:47 – LinkedIn post: “Successful brands invest in DSP”01:03 – Introduction of WWII image analogy01:24 – Airplanes analogy: Importance of unseen failures02:09 – Transition to strategy discussion: DSP is not for every brand02:15 – Explanation of DSP and its effectiveness02:33 – Time for results: DSP effectiveness takes time02:46 – Analogy: Plane shot in fuselage vs. pilot shot03:02 – The importance of aligning client goals with DSP03:23 – Suggesting actions to manage DSP and client expectations04:05 – Importance of using communication channels over DMs04:49 – Recap and transparency in DSP discussions05:21 – Advocating for the client and handling setbacks06:09 – Acknowledging strategy failures as part of the job06:30 – Maintaining client trust after a strategy doesn't work06:48 – Exploring solutions and possible retention strategies07:01 – Pausing the contract or refunding the client07:14 – Keeping clients happy and preserving long-term relationships08:03 – Recognition of a turning point in the client's perception08:16 – Final thoughts on advocating for the client and being proactive----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

“Don't be afraid to set yourself up for success.” – Carla D. Bass Today's featured multi-award-winning author is highly acclaimed speaker and retired Colonel of the USAF, Carla D. Bass. Carla and I had a fun on a bun chat about her book, “Write to Influence!: Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More”, why empathy is the cornerstone of effective communication, and other tips to help you elevate your writing skills!Key Things You'll Learn:The role that AI can play in your writing, but how it limits your writing skillsWhy strong writing is crucial in businessActionable advice for writing effective proposalsHow to sculpt better emails and resumesHow her experience in the Air Force led her to develop her writing workshops, and the impact it had on her career after retiringCarla's Site: https://writetoinfluence.net/Carla's Books: https://www.amazon.com/stores/author/B00LU103BY/allbooksThe opening track is titled, “Unknown From M.E. | Sonic Adventure 2 ~ City Pop Remix” by Iridium Beats. To listen to and download the full track, click the following link. https://www.patreon.com/posts/sonic-adventure-136084016 Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…172 - "Write to Influence" with Carla Bass (@CarlaDBassWrite): https://www.goingnorthpodcast.com/172-write-to-influence-with-carla-bass-carladbasswrite/Ep. 778 – How High Value Writing Can Transform Your Workplace Communication with Erin Lebacqz (@ErinLebacqz): https://www.goingnorthpodcast.com/ep-778-how-high-value-writing-can-transform-your-workplace-communication-with-erin-lebacqz-erin/Ep. 839 – How AI Can Enhance Your Storytelling and Creative Process with Richard Rosser: https://www.goingnorthpodcast.com/ep-839-how-ai-enhance-your-storytelling-and-creative-process-with-richard-rosser/Ep. 835 – Turn Words Into Wealth with Aurora Winter, MBA (@AuroraWinterMBA): https://www.goingnorthpodcast.com/ep-835-turn-words-into-wealth-with-aurora-winter-mba-aurorawintermba/Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/Ep. 869 – Author vs. AI with Alison McBain (@AlisonMcBain): https://www.goingnorthpodcast.com/ep-869-author-vs-ai-with-alison-mcbain-alisonmcbain/158 - "Faster, fewer, Better Emails" with Dianna Booher (@diannabooher): https://www.goingnorthpodcast.com/158-faster-fewer-better-emails-with-dianna-booher-diannabooher/Ep. 764 – The 5 Languages of Appreciation in the Workplace with Dr. Paul White (@drpaulwhite): https://www.goingnorthpodcast.com/ep-764-the-5-languages-of-appreciation-in-the-workplace-with-dr-paul-white-drpaulwhite/Ep. 602 – “How to Unlock Your Creative Potential” with Robin Landa (@rlanda): https://www.goingnorthpodcast.com/ep-602-how-to-unlock-your-creative-potential-with-robin-landa-rlanda/Ep. 856 – The Bestselling Planner Pivot with Dr. Nicole Janz (@drnicolejanz): https://www.goingnorthpodcast.com/ep-856-the-bestselling-planner-pivot-with-dr-nicole-janz-drnicolejanz/Ep. 779 – Speaking to Influence with Dr. Laura Sicola (@LauraSicola): https://www.goingnorthpodcast.com/ep-779-speaking-to-influence-with-dr-laura-sicola-laurasicola/

Send us a textThe video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indicators like cost per click, purchase rates, and new-to-brand metrics, allowing sellers to compare their results against category averages. This can help sellers determine if their advertising strategy is competitive within their category.The benchmarks include data such as the average cost per click (CPC), where the user's CPC can be compared with the benchmark for the same category, giving insight into whether they are overspending or underperforming. Similarly, the report tracks metrics like cost per purchase and purchase rate for new-to-brand customers. By comparing these values, sellers can see how their performance stacks up against competitors in the same category.The introduction of benchmarks allows sellers to make more informed, data-driven decisions by offering insights into whether their campaigns are on track with the industry standard or if adjustments are needed. This is particularly valuable for sellers who may be uncertain about their advertising strategy or spending, providing a clearer perspective on how they compare with competitors.The video encourages users to explore this new benchmark feature within their Amazon Advertising console and take action based on the insights provided, potentially optimizing their campaigns or making necessary adjustments to improve performance relative to their category.#AmazonAds #AmazonMarketing #EcommerceGrowth #AmazonBenchmarks #adperformance Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlNeed personalized help? Book a call now and let's drive your performance to the next level! https://bit.ly/4jMZtxuTimestamps:00:00 - Amazon Ads Benchmark Report01:20 - Comparing Your Campaign to Competitors02:30 - Understanding Cost Per Click and Cost Per Purchase03:10 - What Does This Benchmark Data Mean for Your Brand?04:00 - How to Use Benchmark Data for Better Amazon Ads----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

AI isn't here to replace entrepreneurs—it's here to amplify how we think. In this episode, Erik Van Horn breaks down exactly how he uses AI as a "thinking partner" to analyze FDDs, research industries, and uncover opportunities that 99% of franchise buyers overlook. Learn how to build your own custom GPTs for research, due diligence, and marketing—and why the right inputs always lead to the right output.   Timestamps:   00:00 – The GPT Should Know Everything About You 02:33 – Using AI as a Thinking Partner 04:04 – Treat AI Like a $10,000/hour Advisor 06:21 – How I Built a Website in a Day With AI 07:40 – Building Custom GPTs for Your Brand 10:11 – How I Use AI to Analyze FDDs 12:24 – Spotting Private Equity Opportunities With AI 17:00 – Create Better Prompts, Get Better Results 20:20 – AI as Your Copywriter, Not Your Voice 26:37 – Analyzing Item 7 and Item 19 With AI   Connect with Erik Van Horn:

In “Incorporating AI Generated Content into Your Brand,” we're exploring how to blend creativity and technology in a way that feels authentic to your business. You'll learn how to use AI tools to enhance your content, save time, and stay consistent with your brand voice, without losing the personal touch that makes your message stand out.AI Video Boss: https://stan.store/thegoaldiggergirl/p/ai-video-boss-10X Your Productivity Bootcamp: https://bit.ly/10x-productivity-bootcampThe Productivity Power Pack: https://bit.ly/productivity-power-packJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

Fall can feel like a fresh start—or a total whirlwind. Between school routines, holiday prep, and the shift in seasons, it's easy to lose your rhythm before you've even found it. In this solo episode, I'm sharing four simple ways I'm grounding myself this fall so I don't just survive the season but actually enjoy it. Whether you're a mom, a student, an entrepreneur, or simply someone who craves a little more grounding this time of year, I hope you'll find something here that resonates with you. About Your Brand of Beautiful Host, Bailie White Bailie White is a wife, mom, speaker, and host of Your Brand of Beautiful. Through her keynotes, workshops, and podcast, Bailie empowers women to take ownership of their lives, embrace transition, and design a life that feels true to them. Learn more about Bailie's speaking programs or connect with her at www.bailiewhite.com.

You might recognize Cassandra Speer as VP of Her True Worth and co-author of the bestselling book Ready As You Are: Discovering a Life of Abundance When You Feel Inadequate, Uncertain, and Disqualified. In today's conversation, Cass and I are diving into some really meaningful topics: • How to discern God's voice and purpose for your life • How to know when it's pride vs. purpose • How to move through spiritual burnout or numbness and get your spark back • Why you're more ready than you think — just as you are It's an honest, encouraging conversation that will remind you that you don't have to have it all figured out to live on purpose. Connect with Cass: @cassandralspeer Get the book: https://amzn.to/4ncYx8x About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com

The countdown to the Empowered Podcasting Conference is on, and Jonathan Howard joins us to share a taste of his presentation on creating an Obsession Worthy Podcast. His opening challenge: stop being boring and predictable. Too many shows fade into the background because they never take risks or show personality. Jonathan reminds us that the podcasts listeners can't put down are the ones that feel bold, real, and alive. And that's only the first step! We go through most of them on the show, but six more are waiting for those who catch his talk at the conference. This preview offers inspiration and a practical spark for anyone who wants their podcast to be louder than the rest of the noise. Episode Highlights: [03:45] Seinfeld Podcast Clip[09:18] Creating Obsession-Worthy Content[18:15] Engaging Your Audience with Unique Content[30:35] Unpolished Content: The Heart and Soul of Your Brand[43:22] Mistakes Podcasters Make[48:41] Be Yourself: Authenticity in PodcastingLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comSeinfeld Podcast Parody: https://www.tiktok.com/@joeymulinaroThe Story Lab Podcast with Jonathan Howard: https://thestorylabpodcast.buzzsprout.comReally No Really:https://reallynoreally.comAmanda Yoa:https://amandayoa.com/podcastRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

In this behind-the-scenes solo, I'm sharing a real-time look at starting our family's newest business, The Tide & Table Collection. From luxury travel roots to short-term rental dreams, I'm unpacking the vision behind the brand, the meaning of its name, and the wild plot twist that's putting our Hilton Head condo on a brief pause just days after closing. It's messy, unfiltered, and honest — because starting something new is never linear. I'm opening up about the hurdles, the mindset shifts that kept me grounded, and why your “messy middle” is not proof you're failing…it's proof you're building. Follow along with The Tide & Table journey at @thetideandtablecollection or tidetablecollection.com. About The Host: Bailie White Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia. LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: @heybailiewhite Visit Website: www.bailiewhite.com

In this solo episode, I'm sharing 20 things I'd tell my 20-year-old self—from career tips and baby timelines to dating, friendships, and finding your balance. Whether you're in your twenties, just came out of them, or find yourself starting fresh at any age, I hope this episode reminds you that you don't have to have it all figured out. You can enjoy life where you are, dream big, learn along the way, and trust your next step—even when it's uncertain. Some of these are heartfelt, some are practical, some are funny, and some might make you cry (looking at you, girlfriend poem at #13). But most of all, I hope they help you feel seen in whatever season you're in. About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia. LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: @heybailiewhite Visit Website: www.bailiewhite.com

What does it really take to build a PR firm and a family — on your own terms? In this episode, I'm chatting with Morgan Mitchell — Founder + CEO of Two PR in Nashville — about her journey from celebrity PR to launching her own agency, building a thriving business, and navigating life as a working mom. From career pivots in her 20s… to taking big leaps without a “perfect plan”… to figuring out how business + motherhood can truly coexist — Morgan shares so many honest insights that will inspire any woman building a career and life she loves. We talk about: • What it actually takes to start and scale a business • Career pivots + trusting your gut when it's time to evolve • Why your career plan will likely evolve — and that's okay • Building a career and a family — and planning to do it your own way If you're a working professional, entrepreneur, mama or hopefully-one-day mama — I think you'll love this conversation. Connect with Morgan: @twopr Learn more: twopr.com About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com

What if your “now” didn't have to define your forever? In this candid conversation, I'm joined by my friend Jennifer Jacob — COO of Tique and founder of Explorateur Travel — to talk about the real-life pivots that helped her rebuild a beautiful life. From sewing curtains in a Tuscan farmhouse as a form of escapism to launching a thriving travel business after a painful divorce... to mentoring other women in her field and launching a second thriving company in the same industry, Jen's story is full of resilience, exploration, and evolution. In this episode, we chat about: • Using your 20s to create a “sample platter life” • Escaping vs. running toward a new chapter • How to rebuild after personal or professional setbacks • The real behind-the-scenes of starting a business • Why your life can evolve — again and again and again Whether you're exploring what's next or rebuilding after a hard season, this one will remind you: you can always begin again. Connect with Jen: @jennifermjacob Learn more about Tique: www.tiquehq.com About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com

In this solo episode, I'm sharing 5 real-life rhythms I'm leaning on right now to simplify life — from meal planning and date nights to slow mornings and protecting white space on my calendar. Whether you're in back-to-school mode or just in a season that feels full, this is your permission slip to pause, rethink your routines, and make room for what actually matters. None of these tips are groundbreaking, but they've made a big difference in how grounded, steady, and connected I feel in this chapter — and I hope they help you too. Inside the episode: My Sunday meal planning rhythm (and how I actually stick to it) Why I have always prep for mornings at night The case for date night in every season My early wake-up routine (and why it works for me) How I'm protecting margin in my work calendar — and my life If you're feeling overwhelmed, let's simplify together. About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com

Did you know a jingle can make your brand 96% more memorable? See how AI wrote one in just 2 minutes (and why your business needs this edge).What does a hidden Oregon beach, a 2-minute AI-composed song, and a record-breaking charity event have in common? This episode is your backstage pass to the future of mattress marketing. Mark Kinsley reveals the science behind why jingles work—brands with music boast a staggering 96% higher recall rate! If you've ever wondered why your best promotions still get ignored, this is the missing link. Join us as Mark walks through a live demo: using ChatGPT and Suno to create a custom jingle for Mattress World Northwest, all based on proven neuroscience and brand storytelling. Learn why the "earworm effect" sticks your message in customers' minds, how double-encoding (melody + words) boosts recall, and why refining your AI prompts is the secret weapon every retailer needs. Plus, get a sneak peek at Sleep Summit 2025's game-changing lineup—from Dr. Chris Kuehl's unfiltered economic insights to Eugene Alletto's contrarian take on bedding innovation. Whether you're a sleep industry pro or just obsessed with better sleep, this episode delivers actionable AI tools, community shoutouts, and a behind-the-scenes look at the moments shaping the future of sleep.Timestamps:**- 00:45 – The Hidden Beach Story & Inspiration for Creativity- 03:20 – How a Charity Golf Tournament Raised $94,000 (and Built Community)- 06:15 – The Science Behind Why Jingles Make Brands Unforgettable (96% Recall!)- 10:30 – Live AI Jingle Creation: From Prompt to Melody in 2 Minutes- 15:50 – The Secret to Powerful Prompts (Role, Goal, Topic, Details)- 19:25 – Pro Tips: Refining Your AI Outputs Like a “Prompt Boss”- 23:00 – How to Make AI Jingles Unique to YOUR Brand- 25:40 – Big News: Sleep Summit 2025 Lineup Revealed- 30:10 – Why AI Adoption Starts at the Top (And How to Lead Change)- 32:15 – Your Invitation: How to Join the Sleep Industry's Biggest EventConnect with The FAM Podcast:

In this episode, I'm sharing something I've been excited (and a little hesitant!) to bring to the podcast—an honest preview of the Your Brand of Beautiful Method: the 3-part framework I teach at retreats, sorority chapters, and conferences to help women stop spinning their wheels and start designing a life that actually feels like theirs. You'll hear how this method was shaped not only by my own personal journey, but also by the common threads I've seen across countless conversations—with podcast guests, audiences I've spoken to, and women from all walks of life. If you've ever felt stuck, lost in the noise, or like your life looks good on paper but doesn't quite feel like you—this one's for you. This is not the full keynote or workshop (you'll need to bring me to your community for that!), but I hope this episode serves as a powerful preview, a soft reset, or even a starting point. I walk through: Why busyness might be your biggest barrier to clarity How to quiet the noise—in your mind, schedule, and environment What it means to truly start being you If you love this episode and want to hear the full talk in person, head to www.bailiewhite.com or email me directly at hey@bailiewhite.com. I'd love to join you and your people. About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia. LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: @heybailiewhite Visit Website: www.bailiewhite.com  

EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event planner and founder of Partytrick.com, about the changing needs of moms and how brands can actually help. Dive into real talk about supporting moms at every stage, building authentic brand collaborations, and turning everyday moments into memorable celebrations (without all the stress!). Whether you're a marketer, founder, or curious parent, you'll walk away with actionable insights for connecting with moms, making their lives easier, and earning their loyalty. Get ready to rethink your content strategy—and maybe plan your next get-together with this party planner in your pocket. SHOWNOTES BLOG:    https://www.podpage.com/marketing-with-empathy/blog/partytrick-makes-event-planning-effortless-for-busy-moms--brands---virginia-frischkorn-founder-interview-episode-156/   NEED TO FIX YOUR MESSAGING FAST? SARAH HAS A STORYBRAND WORKSHOP FOR THAT: https://www.kindredspeak.com/storybrand    SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠    WATCH ON YOUTUBE: https://youtu.be/ace20ArGndU  FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠    Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I'm joined by my friend and attorney Paisley Piasecki — and y'all, this conversation is such a special one. We're talking all about writing new chapters, navigating big transitions, and what it really looks like to build a life (and community) from scratch in a brand new city. Paisley shares her journey of leaving a high-powered law career in NYC, moving to Savannah, and founding the now-thriving networking group Square 25. We talk about following your gut, creating space to think, and the underrated power of finding your favorite coffee shop when you're starting over. Whether you're in a season of change or dreaming about one, I think this episode will leave you feeling encouraged, seen, and maybe even a little braver. Here's what we cover: What to do in your first month in a new city The real reason she walked away from her “dream job” in NYC The power of journaling + getting granular when designing your next chapter How Square 25 grew into a creative hub for young professionals in Savannah Redefining what work-life balance actually looks like This one is full of heart, honesty, and real-life inspiration. Let's dive in. About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. She teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia. LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: @heybailiewhite Visit Website: www.bailiewhite.com

EP 155. In today's increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether? On the latest episode of Marketing With Empathy®, I sat down with  Chris Peterson—co-founder of LifeMind AI and author of Red and Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets—to discuss how marketers can unlock growth by understanding worldviews, not politics. Here's a guide to what every marketing team should know about connecting meaningfully (and safely) with diverse audiences. SHOWNOTES BLOG:   https://www.podpage.com/marketing-with-empathy/blog/red-vs-blue-customers-drive-growth-with-this-non-political-approach-episode-155/     ARE YOUR CUSTOMERS ARE MORE LIBERAL OR CONSERVATIVE ? FIND OUT WITH THIS FREE ANALYSIS OFFER: https://www.lifemind.ai/empathy LEARN MORE ABOUT SARAH'S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand    SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠    WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus   QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠    Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Understanding the Power of Branding and Trust in Business Success In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices. 00:00 Introduction to the Branding Conversion System 01:01 Understanding True Branding 01:42 The Disconnect in Direct Response Marketing 03:07 Building Comfort and Trust with Your Brand 04:18 The Power of Borrowed Trust 05:20 Creating Brand Awareness Through Content 07:14 Leveraging Unique Content for Trust 08:45 The Role of Customization in Branding 09:07 Navigating Consumer Choices in the Fitness Industry

What happens when a gun-toting weed farmer becomes an international bestselling author? In this soul-stirring episode, Dani Rosenblad James reveals how one moment—watching someone's eyes light up when told their story mattered—transformed her from dodging mountain lions in Northern California to helping writers worldwide find their voice. But here's the twist: Dani's biggest breakthrough wasn't overcoming her traumatic brain injury or leaving the "Wild Wild West" behind. It was discovering why we sabotage our own success and what really stops us from sharing the stories that could change someone else's life. From train-hopping to coaching, she confesses the raw question keeping her up at night: "Why am I stopping myself from succeeding?" And reveals why even your most ordinary moments might be exactly what someone desperately needs to hear. What story within you is waiting to matter? About AmberAmber Griffiths is an international speaker, brand strategist, and the fiercely passionate force behind countless unforgettable brands. Known as the Maker of Legends, she helps bold entrepreneurs and creative leaders clarify their voice, amplify their message, and build brands that don't just stand out—they stand for something. With a background that includes working with Coca-Cola, international speaking engagements from Taiwan to Toronto, and creative collaborations with global icons, Amber blends high-level strategy with unshakable soul. Her signature work goes beyond visibility—she teaches her clients how to create legacy-level impact that resonates, connects, and lasts. Amber is the founder of Your Brand by Design and a guest host for this special episode of Asked and Answered by Soul, where she brings her signature warmth, edge, and fierce belief that being remembered isn't enough. You're here to be Unforgettable.  Learn more about becoming Unforgettable with Amber at www.yourbrandbydesign.com. About Dani Rosenblad James Dani Rosenblad James has a passion to help everyone get their story out there because everyone has a story to tell, and everyone's story matters! Her never give up attitude shows others how brave and inspiring it is to truly believe in yourself.  Throughout her own personal writing journey, she learned many things that come with writing a story. From that, she decided to create her writing communities to support as many as she can. Her free community, The Storyteller's Path is where you get a helpful community behind you and many tips from Dani. However, some may need more guidance, support, accountability, and want a faster way to publish a book. That's why she created the level up, Storyteller's Inner Circle where she guides you every step of the way with the writing process. Join today!  Website: https://www.skool.com/the-storytellers-path  Join the free writing community here! The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. To learn more about your soul's answers and purpose, access your free guide at www.themythsofpurpose.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way!

Hamlet Azarian, Founder & CEO of Azarian Growth Agency, a data-driven marketing firm that has helped tech and SaaS companies raise over $269M in funding, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

What if the most powerful colors in your wardrobe... are the ones you barely even notice?   Today, we're talking about NEUTRALS—but not just the blacks, whites, and beiges you're used to. I want to help you expand your definition of what a neutral can be and show you how to identify the right base colors for your wardrobe so you can more easily mix and match your pieces without getting bored or ending up looking like everyone else.   Let's dive in and redefine our neutrals together.   FREE 5-MIN PERSONAL STYLE QUIZ: https://herstylellc.com/quiz HER STYLE ON INSTAGRAM: https://www.instagram.com/heatherriggsstyle/ JOIN OUR FREE FACEBOOK COMMUNITY: https://herstylellc.com/community JOIN HER STYLE COLLECTIVE: https://herstylellc.com/collective   Related Episodes: 237 – How to Build Color Into a Neutrals-Only Wardrobe (Without Feeling Overwhelmed) 110 – Makeup Color Matching to Find Your Best Foundation and Lipstick Colors 59 – How to Choose the Perfect Color Palette for Your Brand or Capsule Wardrobe 3 – Why Your Color Season Doesn't Matter and What You Want to Know Instead

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world! Today we discussed: [00:00] Opening [01:15] AI vs Previous Tech Excitement [03:25] Approaching AI Strategically [05:02] Adopting the Right Mindset Around AI [10:47] The Human Element Stands Out [13:04] Importance of Storytelling for Your Brand [13:49] AI's Impact on Marketing [16:08] The Future of Personalization [18:55] Marketing Focus for 2025 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares  that pricing isn't about finding the 'right number.” It's about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies: Creating ENCOUNTERS by actively engaging with people Building memorable EXPERIENCES through deliberate interactions, and Leaving tangible EVIDENCE through online presence and follow-ups. Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat 00:00 Introduction: The Power of Your Brand's Story 01:48 Welcome to the Show 02:04 Understanding Reputation Building 03:01 Three Key Strategies to Shape Your Story 04:04 Creating Encounters: Purposeful Places to Participate 08:22 Building Memorable Experiences 10:31 Leaving Evidence: Crafting Your Lasting Impression 12:59 Conclusion: Taking Charge of Your Reputation This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch: shares how to sell your vision, raise venture capital and launch your startup using storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park