Podcasts about your brand

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode of Great Practice, Great Life®, Steve Riley welcomes back content marketing guru Robert Rose for a powerful conversation tailored to attorneys and law firm owners looking to improve their marketing strategy. Robert shares how lawyers can turn their natural communication strengths, advocacy, storytelling, and clarity into a winning content marketing strategy. His tips are practical, achievable, and designed for busy professionals. Many small and solo law firms rely almost exclusively on referrals. While referrals are important, they aren't a full marketing plan. Robert explains why a consistent and structured marketing strategy is critical for growth. He shares how attorneys often treat marketing as an occasional task instead of a business function and how to change that. You'll learn why templated, generic marketing content usually fails, and what to do instead. Steve and Robert dive into how to create authentic, targeted content that speaks to your ideal clients. Whether you're using LinkedIn to connect with professionals or Facebook for a broader reach, your content should reflect your voice and values. The episode also explores how referral partnerships and social media can complement content marketing to elevate your firm's visibility and authority. Robert offers simple ways to get started—without overwhelming your schedule or sacrificing billable hours. If you're tired of wasting time and money on marketing that doesn't work, this episode is your roadmap to doing it right. In this episode, you will hear: Strategies for small law firms to leverage content marketing, featuring insights from expert Robert Rose Transforming lawyers' advocacy and storytelling skills into effective content marketing tools Overcoming misconceptions about marketing as a sporadic activity The importance of a consistent, structured approach Utilizing social media and referral partnerships to enhance law firm presence and brand voice Emphasizing personalized, creative marketing strategies over templated approaches Aligning marketing efforts with personal and professional satisfaction for attorneys Addressing common challenges and pitfalls in law firm marketing, including a lack of strategy and fear of commoditization Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Robert Rose: robertrose.net Robert Rose LinkedIn: www.linkedin.com/in/robrose Seventh Bear: seventhbear.com Request a free discovery call with Robert Rose! atticusadvantage.com/robertrose Episode 083: Content Marketing for Lawyers with Robert Rose: atticusadvantage.com/podcast/mastering-content-marketing-for-small-and-solo-law-firms Episode 029: Just Because Every Other Lawyer is Doing It Doesn't Mean You Should with Robert Rose:  atticusadvantage.com/podcast/just-because-every-other-lawyer-is-doing-it-doesnt-mean-you-should-with-robert-rose Content Marketing Strategy: Harness the Power of Your Brand's Voice by Robert Rose: www.amazon.com/Content-Marketing-Strategy-Harness-Brands/dp/1398611506 Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose: www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426 The Summit: atticussummit.com Workshop: Grow Your Practice With AI:  atticusadvantage.com/workshops/grow-your-law-practice-with-ai Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

There's no brand magic without brand meaning. The biggest names in beauty know this. This week, Verity sits down with Coryn Brisbane (Brand & Marketing Consultant | ex-VIEVE, Charlotte Tilbury, Flannels, Glossybox) to talk brand values, internal Advocacy, and what happens when beauty brands scale too fast, too superficially.With a powerhouse CV and a fierce belief in brands that live their values, not just listing them, Coryn's sharing unmissable insider advice from the industry's front-lines.She's led product launches, like Pillow Talk Mascara and Airbrush Bronzer. She's scaled brands from startup to sell-out. But her insights go deeper than shade names and social content. This is about embedding brand from the inside out; and protecting it (flexibly) at all costs.Hit play to learn how to:Challenge Surface-Level Values: Coryn breaks down how to tell if your brand pillars exist only on paper, or are actually embedded across the team.Build Employee Advocacy That Lasts: From EGC to onboarding, Coryn shares why Charlotte Tilbury got it right – and how to recreate that magic.Avoid the Short-Term Trap: See firsthand how chasing quick wins chips away at long-term trust (and what to do instead).Reframe the Role of Brand Teams: Brand isn't a nice-to-have; it's the function that unifies every customer touchpoint. Ignore it now at your brand's future peril.Ask Better Questions, To Build Smarter Brands: The best marketers don't just have answers – they ask the right questions. Start with “Why?”If you've ever felt like your team's running a hundred miles an hour without a clear direction, this one will hit home.Listen. Challenge. Build Advocacy from the inside out.Chapters:00:00 – Why Team Advocacy Beats Surface Values  02:22 – Building Strategy from Brand Pillars  05:13 – What Brand Storytelling Should Really Do  08:20 – Employee Advocacy: What It Looks Like (When It Works)  11:31 – How Charlotte Tilbury Built Belief Internally  13:35 – The Danger of Chasing Short-Term Wins  15:15 – Staying True to Your Brand as You Grow  18:35 – The Influencer Myth That Still Hurts Brands  22:11 – How to Nurture Creators for the Long-Term  27:10 – Why Brand Teams Are Not “Nice-to-Haves”  31:20 – What Founders Get Wrong About Community  36:45 – Defining Community (And If You Even Have One)  39:10 – Turning Insight Into Product Innovation  42:46 – Decipher: A Case Study in Customer-Led Branding  45:08 – The Question Marketers Should Ask More Often  48:30 – The Real Way You Build Brand Advocacy  Rate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Coryn:On LinkedIn

5 - Curious how AI is reshaping marketing?In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.Whether you're just getting started or already testing AI, you'll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today's GuestRobbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He's been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.You'll Learn About…How to use AI in marketing effectivelyWhich AI tools are best for different tasksPrompts that actually work (and save you time)Creative ways to use AI for customer researchUsing AI as a thought partner for proposals, campaigns, and important emailsHow AI in marketing automation boosts performanceWays AI can help check your emails for tone and typosResources Mentioned in This EpisodeWIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week. SHOWNOTES:   https://www.podpage.com/marketing-with-empathy/blog/fix-your-messaging-strategy-fast--storybrand-workshop-options-episode-153/ LEARN MORE ABOUT SARAH'S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠ WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

SummaryIn this episode of Service Evolution, Jim Robinson and Neil McQuiston discuss the significance of attending industry conferences, focusing on the benefits of networking, building relationships, and the importance of being present and engaged during these events. In today's fast-paced business environment, industry conferences are more than just a line item on the calendar—they're a powerful investment in growth, networking, and brand visibility. In this conversation, they share insights from recent conferences, emphasizing the need for clarity in communication, the value of follow-ups, and the importance of professionalism in appearance. The discussion also touches on the necessity of enjoying the experience and making the most of the opportunities presented at these gatherings.Drawing from their recent experiences at shows like SPECS and RIFMA, Jim and Neil highlight how every handshake, elevator pitch, and face-to-face meeting can help ignite new partnerships or strengthen existing ones. Trade shows open doors not just for immediate ROI, but for long-term connections—sometimes leading to lucrative projects months down the line. Their advice? Stay authentic, know your brand, and approach each conversation with purpose.Jim and Neil also remind listeners that while prepping for conferences, it's crucial to put your best foot forward. Dress the part, but don't lose your unique spark—whether you're in dress shoes or a themed costume for a special event. Above all, remember to have fun. After all, the relationships you build and the experiences you collect at these events are what truly set your business apart!Show Notes(00:00) Maximizing Client Engagement at Conferences(03:30) Networking Opportunities at Business Events(06:36) Staying True to Your Brand(10:35) Seizing Conference Opportunities(13:49) Exploring Retail Construction and Facilities Conferences(17:42) How Uniqueness Wins Always(19:33) Having Fun in a High-Stress EnvironmentLinksJim Robinson CGP Maintenance and Construction ServicesNeil McQuiston

Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms' trust and get better results. Discover how Hawke AI uses real-time data to flag wins, spot gaps, and guide your next move.    SHOWNOTES:  https://www.podpage.com/marketing-with-empathy/blog/stop-guessing-start-benchmarking-your-marketing-with-hawke-ai-episode-152/    SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠     FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠    Learn more about your ad choices. Visit megaphone.fm/adchoices

Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

We made it – 200 episodes!To celebrate, we're sharing one of the most powerful trainings I've ever given:The Ai 4 Quadrants: Upgrade Yourself, Your Business, Your Team, and Your Brand – with Ai.This is the exact framework that's helping business owners compress months of work into days (even minutes), while multiplying revenue, scaling personal brands, and growing real businesses using Ai – not gimmicks.If you want to:Slash 60% of your labor and operating costsBuild brands, offers, and marketing in a single weekendFinally figure out what AI tools you actually need (and what to ignore) ...then this episode is mandatory listening.Inside, I'll walk you through the 4 Ai Quadrants that are completely changing the game for entrepreneurs who are paying attention.Plus, you'll see the real-world frameworks, workflows, and case studies I personally use to build and launch multi-six-figure campaigns every month.

April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.    #StoryOn!   ≈Park

What sets your business apart? It's Your Brand! Next week, let's give a warm welcome to an engaging and distinctive marketer from Alberta, Canada.  Join us for this exciting discussion on Marketing with Russ…aka #RussSelfie, Episode 511April 28, Monday, 8am PacificFeaturing Tracy Borreson Meet Tracy: an ex-corporate marketer, personal brand champion, mom, tea enthusiast, and mindset aficionado. As the Founder and CEO of TLB Coaching, she empowers clients to craft unforgettable brands—creating experiences that resonate deeply and leave a lasting impression. Tracy excelsat transforming marketing into authentic human connections that people can see, feel, and remember! ✨ Connect with Tracy:LinkedIn:  linkedin.com/in/brandsthatspeakWebsite:  tlbcoaching.comEmail: tracy@tlbcoaching.comYT: @crazystupidmarketing Connect with Me:Website: https://www.russhedge.comEmail: Russ@russhedge.com#PersonalBrand #Authenticity #uniqueness  #inspiration #InspirationSpecialist #inspiration #Marketing NOTE: THE MUSIC BY CONNOR HEDGE (PRODUSENT), IS USED WITH PERMISSION.Watch Here:LinkedIn: https://www.linkedin.com/events/7320480565562855424/Facebook:https://www.facebook.com/events/1112329277603370YouTube:https://www.youtube.com/watch?v=euueMCcmSIU

EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they're going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect with them through empathy, education, and simplicity.    SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/reach-women-going-through-menopause--bywinonacom-episode-151/  WATCH ON YOUTUBE: https://youtu.be/gL76aorWfFo SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠     FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠   Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you've already tapped into the art of persuasive writing.That same skill is what makes your online content stand out, and no, you don't need to be a certified copywriter to use it effectively.AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.In this episode of the Amplify Your Authority podcast, I'll show you how to bring that voice to the forefront with three persuasive writing tips that will help you create more compelling content, build trust, and confidently connect with the audience you're meant to serve. What You'll Discover in This Episode:Why You're Already a Copywriter: You're persuading people every day (convincing friends to go to lunch counts!), and I'll show you how to bring that natural skill into your marketing.The Power of Your Brand's Point of View: Learn how to infuse your unique voice and brand values into every piece of content, so you never sound like a copy-and-paste robot.How Empathy Outshines Adjectives: Find out why emotional connection (yep, the real deal—empathy!) turns your words from noise into meaningful connections with your audience.Why Stories Sell (Not Just Tell!): Discover how weaving in personal stories and anecdotes will hook your readers and make your messages unforgettable.Getting the Best from AI (The Human Touch Matters!): See why AI is a powerful tool, but it needs your direction and personality for truly standout content. Your Next Step:Amplify Your List Building with AISimplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.We don't chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.Go deep with Live AI learning each monthCraft more persuasive contentSave time and simplify your content creationImprove your productivity with AI-assisted strategic goal-settingCustom prompts and done-for-you templates to create a high-converting lead generation funnel.Join now and lock in the $37/month founding rate before it increases.Let's turn complexity into simplicity—together.

4 - Google just dropped major Google Merchant Center updates—are you ready?In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.Joining us is Tanya Chandik, an eCommerce Strategist who's seen firsthand how platforms evolve.Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.Watch the full episode here! WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Hi friends!  I've decided to turn season 3 into a two-part podcast season in the name of summer. Listen in for a quick update from me!  For speaking inquiries (note: fall 2025 is booking up!*) email: hey@bailiewhite.com PROGRAM 1 | Ownership of Your Brand of Beautiful (Motivational Keynote) PROGRAM 2 | Creating Your Brand of Beautiful (Goal Setting Workshop) PROGRAM 3 | Ownership of Your Recruitment Experience for PNMs (For PNMs entering the sorority recruitment process) For further program descriptions, please email me with more information on your community + the nature of your event.  See you in the fall!  -- About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

BLUE CAST Ep 513 - Diana Verde NietoThis BLUE CAST Episode, Tuncay Kilickan talks with Diana Verde Nieto.Diana Verde Nieto is a globally recognised business leader and sustainability expert with over two decades of experience in driving sustainable economic growth and fostering innovation. In 2002, she founded one of the world's first sustainability communication consultancies, which she successfully exited in 2010. In 2011 Diana co-founded Positive Luxury, leading the enterprise until 2022, and remains an active board member. Her latest venture, Edify Collective, is a cutting-edge micro-learning platform focused on sustainability and critical skills. Through Edify Collective, Diana aims to help embed sustainability into every job role across organisations, breaking down silos and enabling sustainability literacy.Diana serves as an advisor to several noteworthy organisations, including, The British Beauty Council, The United Nations Department of Economic and Social Affair. Her education in Global Leadership & Public Policy was attained from the esteemed Harvard Kennedy School. She was trained by former US Vice President Al Gore at the Alliance of Climate Protection and received title of Young Global Leader from the World Economic Forum.Diana has recently released a book- Reimagining Luxury: How to Build a Sustainable Future for Your Brand in January 2024, which further solidifies her as a highly respected authority in the realm of sustainability and business.Tuncay Kilickan - Highly respected Industry figure, having cut his teeth at Turkish giant ISKO spanning 20 years. Most recently Tuncay was part of R&D team of ISKO. Tuncay has a number of patents under his name. No doubt most of us have worn fabrics developed by him and his team. Tuncay takes on the Head of Global Business Development - Denim at LENZING.  @carvedinblue  @tencel_usa   #tenceldenim #tencel #Circularity  #circulareconomy   BLUE CAST by TENCEL™ / CARVED IN BLUE®    A podcast series created Lenzing's TENCEL™ Denim team. Each month, they will host an in-depth talk with a special guest working in the industry or on the fringes of the denim community. Listen for discussions on sustainability, career trajectories, personal denim memories and more.Find us on Instagram, Twitter and Facebook @carvedinblue.And get in touch: denim@lenzing.com

Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlocking the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Hey friends + welcome to what will actually be the last conversation episode for the spring of 2025 + part 1 of what will now be a 2-part season of the Your Brand of Beautiful Podcast. This is a little bit of a change of plans but don't worry, more updates on a solo-episode coming your way next week! This week, we're chatting about a true underdog story with author, Mary Marantz. For those who don't know her, Mary's story is something special. She grew up in a West Virginia mountainside trailer + ended up being the first in her family to go to college — which just so happened to be Yale Law. Today we're talking all about her story + the books she's written about it — including her newest, ‘Underestimated' that comes out a WEEK FROM TODAY (pre-order details below). In our conversation Mary is very poetically painting the picture of her life, including... How the dirt floor of her upbringing + the roots she thought would keep her chained to where she was forever, became the very thing that would open the door to Yale law. Why Slow Growth = Strong Roots is her life's mantra (also the title of her second book). How her new book, Underestimated, uncoverss that fear holds a lot of names (like Perfectionism, Procrastination, People Pleasing, Impostor Syndrome, Overthinking… 14 in total) -- including a deep dive on perfectionism in this conversation! I just know this conversation is for someone out there listening and I can't wait for you to dive in. You'll have to tell me what you think! About Mary Marantz: Mary Marantz grew up in a trailer in rural West Virginia. The first of her immediate family to go to college, she went on to earn a master's degree in moral philosophy and a law degree from Yale. After ditching six-figure-salary law firm offers in London and New York and starting a business with her husband, Justin, together they have built their online education platform for creative entrepreneurs. Mary is a popular writer and speaker whose work has recently been featured by Business Insider, MSN, Bustle, and Brit+Co. And she is also the host of the iTunes Top 200 podcast, The Mary Marantz Show. She lives in an 1880s fixer-upper by the sea in New Haven, Connecticut with Justin and their two very fluffy golden retrievers, Goodspeed & Atticus. PRE-ORDER MARY'S NEW BOOK!:  https://amzn.to/4lkQ169 Follow Mary on Instagram: https://www.instagram.com/marymarantz/?hl=en About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson Bentz In today's episode, Rachel sits down with legal expert, Tamany Vinson Bentz about intellectual property in fashion and apparel. There have been a ton of questions regarding the critical role patents, trademarks, and trade dress play in safeguarding and enhancing brand identity and today, those questions are getting answered. We get into the subtle nuances of patents, including how to discern if an idea is patentable and whether a utility or design patent is the best fit. With examples from major corporate brands, we tackle the challenges of defending patents against slight modifications and explore when alternative forms of intellectual property might be more advantageous. Trademark and trade dress become our focal points as we discuss their power in forging a recognizable brand identity.  We also cover the role of copyrights in protecting creative works. Apparel and fashion entrepreneurs will find valuable insights in our conversation about the cost, timing, and strategic benefits of securing trademarks and patents. Emphasizing the necessity of expert legal guidance, this episode acts as a guide to help designers navigate the competitive landscape of the fashion industry, ensuring their creative expressions remain protected and their brands stand out. to discover more! In this episode, you'll hear: -Patents aren't always the right fit.  Hear why. -The 2 types of patents and a breakdown of alternative legal protections available. -What the process of obtaining a trademark really looks like. -Actual costs associated with filing for legal protections.   Connect with Tamany: Website: https://www.caiplawyer.com TikTok: @tamanyvinsonbentz  LinkedIn: https://www.linkedin.com/in/tamanyvinsonbentz/   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Hey friends + welcome to another episode on the Your Brand of Beautiful Podcast! In case you're new, this is the podcast where we chat with women who have created their own unique version of a beautiful life, in hopes that their stories, life experiences, or insider tips might inspire others to do the same. This week, I got the chance to chat with Madeleine Raiford Holland about going from a Kitchen Table Breaking Point to a 7-Figure Family. Madeleine is the founder + CEO of MHM Luxury Properties, a 7 figure boutique Short Term Rental company. She's also the founder & CEO of MRH Education with a thriving community she helps to build their STR business empires. If you're anything like me, stories about women who hit their breaking point + decide to do something about it intrigues you. And also, the idea of investing in short term or vacation rental properties piques your interest! If so, you'll want to listen to this episode. Madeleine is sharing about the very moment everything changed for her: sitting at her kitchen table, after a hard week, with a 6 month old baby + a husband who was equally as filled with exhaustion as she was. Then, how from that moment, she got to where she is today -- owning 16+ properties + a 7-figure investment STR company. Madeleine also shares… About times when she flopped or struggled getting started in business. How to tell if you're a right fit for the STR biz + if it's a right fit for you. And how becoming big givers was a huge turning point in she + her husband's business. I hope you love this conversation and learn from it the way I did! For more info on Madeleine: https://www.madeleineraifordholland.com/ Follow Madeleine on Instagram: https://www.instagram.com/madeleineraifordholland Check out Madeleine's Rental Properties: https://mhmluxuryproperties.com/ About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Get my new book: https://bronsonequity.com/fireyourselfDownload my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflationWelcome to our latest episode!Dive into another great episode of the Mailbox Money Show as host Bronson Hill sits down with Nate Hambrick—investor, international best-selling author, and publishing strategist at selfpublishing.com. Nate's cracked the code on building wealth without grinding yourself into the ground, and he's here to share how.Discover why hard work alone doesn't cut it and how leverage—using time, money, and influence—can skyrocket your net worth from $2M to $40M. Nate unpacks his 18 Laws of Leverage, revealing game-changers like the “Ariana Grande principle” for charging for your brand, creating products once to sell forever, and valuing your time like a $10,000-an-hour asset. From writing songs that still pay him monthly to authoring books that open million-dollar doors, Nate shows how small steps (and a bit of pain) lead to massive wins.Looking ahead, he tackles AI's impact, job displacement, and why real estate stays a safe bet. Ready to stop trading time for money? Tune in for Nate's actionable tips!TIMESTAMPS00:48 - Intro to Leverage: Moving Beyond Hard Work02:16 - The 18 Laws of Leverage: Why Nate Wrote the Book05:07 - Overcoming Fear: The Key to Embracing Leverage08:02 - Law #5: Charge for Your Brand to Build It12:10 - Ariana Grande Principle: Reinvesting in Your Brand14:39 - Valuing Your Time: Stop Giving It Away Free17:43 - Leverage Through Books: Building Authority21:44 - Create Once, Sell Forever: Digital Products25:25 - Future Trends: AI, Displacement, and Lasting Assets26:56 - Pick Two Leverage Points to Win Big29:36 - How to Connect with Nate: Social Media and WebsiteConnect with the Guest:Email: nate@natehambrick.comWebsite: www.natehambrick.comLinkedIn: https://www.linkedin.com/in/nate-hambrick-5755287b/#LeverageYourWealth #18LawsOfLeverage #PassiveIncome #BuildYourBrand #RealEstateInvesting #TimeValuation #FutureProofInvesting

“You owe the people you can see the best you can offer because you have to not only take care of yourself but also the people around you.” – Art Bell Today's featured bestselling author is a former media executive known for creating, building, and managing successful cable television channels, Art Bell. Art and I had a fun on a bun chat about his new thriller novel, “What She's Hiding: A Thriller”, his transition from writing a memoir to a thriller novel, a humorous encounter with writer Walter Mosley, AI in Writing, and more!Key Things You'll Learn:The difference in Art's creative processes between writing memoirs and thrillersHow Art's experience as the President of Court TV influenced his writing for this bookThe importance of human creativity in an increasingly automated worldWhy Art likens his book to a spicy street tacoArt's Site: https://www.artbellwriter.com/Art's Books: https://www.amazon.com/stores/author/B0871PYWZV/allbooksThe opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 362 – “Constant Comedy” with Art Bell (@ArtBellwriter): https://www.goingnorthpodcast.com/ep-362-constant-comedy-with-art-bell-artbellwriter/Ep. 880 – Success Insights from a Wall Street Journal Bestselling Author with Christopher Greyson (@Chris_Greyson): https://www.goingnorthpodcast.com/ep-880-success-insights-from-a-wall-street-journal-bestselling-author-with-christopher-greyson/Ep. 462.5 – “Beacons of Leadership” with Chris Voss of The Chris Voss Show (@ChrisVossShow1): https://www.goingnorthpodcast.com/ep-4625-beacons-of-leadership-with-chris-voss-of-the-chris-voss-show-chrisvossshow1/Ep. 378 – “Writing Adventures with The Dialogue Doctor” with Jeff Elkins (@Jffelkins): https://www.goingnorthpodcast.com/ep-378-writing-adventures-with-the-dialogue-doctor-with-jeff-elkins-jffelkins/Ep. 397 – “Make Your Own Break” with Jennifer Lieberman (@iamjenlieberman): https://www.goingnorthpodcast.com/ep-397-make-your-own-break/Ep. 332 – “Her Perfect Life” with Hank Phillippi Ryan (@HankPRyan): https://www.goingnorthpodcast.com/ep-332-her-perfect-life-with-hank-phillippi-ryan-hankpryan/Ep. 839 – How AI Can Enhance Your Storytelling and Creative Process with Richard Rosser: https://www.goingnorthpodcast.com/ep-839-how-ai-enhance-your-storytelling-and-creative-process-with-richard-rosser/Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/Ep. 671 – “The Last Ark” with Guy Morris (@guymorrisbooks): https://www.goingnorthpodcast.com/ep-671-the-last-ark-with-guy-morris-guymorrisbooks/Ep. 628 – “Inside the Secret World of Corporate Spying” with Robert Kerbeck (@robertkerbeck): https://www.goingnorthpodcast.com/ep-628-inside-the-secret-world-of-corporate-spying-with-robert-kerbeck-robertkerbeck/242 – “The Celestine Prophecy” by James Redfield (@James_Redfield): https://www.goingnorthpodcast.com/242-the-celestine-prophecy-by-james-redfield-james_redfield/

Hey y'all and welcome to a very fun episode on the Your Brand of Beautiful Podcast! In case you're new here, this is the podcast where we chat with women who have created their own unique version of a beautiful life, in hopes that their stories + know-how might inspire others to do the same. This week, we're chatting with lifestyle influencer + content creator Olivia Austin!! You might already know + follow Olivia, her husband, or anyone else in their super fun family, but what you don't know is that Olivia + I were actually sorority sisters nearly 10 years ago!! So this conversation is very fun + full circle. In our conversation, Olivia is sharing with us all about Getting Started in Lifestyle Content Creation, including...  How she and Landon met + fell in love (plus just HOW supportive + instrumental he was in her business journey). What her faith has meant to her in her content creation journey, including insecurities + struggles she's had to overcome in this space. How YOU can get started in the influencer world/content creation space, even if you're brand new! Side note: I love when guests give a no-fluff look at insider knowledge, so this episode is a win!  I could go on + on about how sweet + engaging Olivia is, but I'll just let you see for yourself. I hope you love this episode!  Learn More About Olivia: Olivia Austin is a content creator with a passion for travel, dogs, and sharing life's moments with her online community whether it's fashion, easy recipes or her newly wed life with her husband. Born and raised in Henderson, Kentucky, Olivia started her career as a flight attendant, where she had the opportunity to travel across the country, experiencing new places, cultures, and people. The excitement of seeing the world through the eyes of a flight attendant fueled her love for adventure and exploration. After years of traveling, Olivia made a transition into the world of content creation. Together with her husband, Landon Austin, she now spends her days creating engaging, relatable content that resonates with her online community. From lifestyle and travel vlogs to behind-the-scenes glimpses into their everyday life, Olivia and Landon have built a digital presence based in Nashville, Tennessee. Life in Nashville is never dull for Olivia and Landon, especially with their two beloved dogs by their side. Marty, their playful golden retriever, and Marlot, their adorable miniature poodle, are regular stars in their content, bringing joy and humor to their online family. When they're not creating content, you can find Olivia and Landon enjoying the simple pleasures of life—whether it's exploring the city, relaxing at home, or spending quality time with their four-legged companions.” Follow Olivia on Instagram: https://www.instagram.com/oliviaaustin/ About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success. Today we discussed: [00:00] Opening [00:09] Introducing Carlos Gil [02:23] Brands Need to Humanize [07:46] AI and the Need for Human Relationships [12:25] Communicating the Human Element of Your Brand [15:49] Omni-channel Marketing More About Carlos Gil: Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/ Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Welcome back to another episode of the Your Brand of Beautiful Podcast — the podcast where we chat with women who have created their own unique versions of a beautiful life, in hopes that their stories might inspire others to do the same. This week we are talking to the contagiously joyful, Georgia Stockton! The thing to point out about Georgia is that she is proving you can begin taking big, bold, brave, intentional steps to creating Your Brand of Beautiful at a very young age. Georgia is a pilates instructor, health + wellnesss enthusiast, and an entrepreneur at heart as the founder of SZN Planners. Georgia created SZN to give women a tool to help them achieve their dreams and grow into a better version of themselves every single day. Her goal isn't just to help you plan your days—it's to create a community of ambitious women who inspire and uplift one another. SZN PLANNERS are here to support you, guide you, and remind you that your goals are always within reach.  Use Discount Code 'YBOBSZN' for 30% off your own SZN Planner and listen in to our conversation as we chat about... Georgia's small town living childhood + how it gave her the roots she needed to grow tall + strong. Georgia's reflections and lessons leearned as a retired college athlete. Georgia's eating disorder journey + what recovery has taught her.  All this + more! Can't wait for you to listen in! GET YOUR SZN PLANNER: https://szn-planners.com Follow Georiga on Instagram: https://www.instagram.com/georgiakstockton/ Follow SZN Planners on Instagram: https://www.instagram.com/sznplanners/ About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

3 - Klaviyo's new pricing is here—are you ready?In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.You'll Learn About How to handle large lists with low engagementKlaviyo's new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn't over-invest in your Sunset FlowHow to clean your list: a step-by-step guideImmediate steps to protect your performance   All the mentioned resources are here!WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Whether you're a college student walking to class aspiring to be an entrepreneur, a mama-preneur pushing a stroller while working from her phone, or a family wondering what it's like to operate fully in the entrepreneurial space and go into business with your spouse, this episode is for you. Welcome to another episode of the Your Brand of Beautiful Podcast — the place where we chat with women who have created their own unique version of a beautiful life, in hopes that their story might inspire others to do the same. This week, you're in for a real raw, candid conversation with Lindsey Epperly! If you're a listener from back when I owned a travel company, you might already know who Lindsey Epperly is… but if you're unfamiliar, she is the founder and Chairwoman of Jetset World Travel, a travel agency she grew from a one-woman operation into a team of 100. Lindsey was a mentor of mine, and someone who I deeply admire. And not just because of her fancy titles like earning two consecutive spots on the Inc. 5000 List of fastest-growing companies or being named to the Forbes Next 1000 List, but because she's a servant leader, a mamaprenuer, and a champion of anyone in the small business space. In our very candid chat today we're covering a lot of ground: from serendipity in life, sacrifice in business, and the false summits that as Lindsey put it, are sometimes what shows us what we're truly meant for. In this conversation we're chatting about: The way health issues manifest in our body during times of stress or sacrifice How motherhood shapes growth and evolution of entrepreneurship as women in business And how to know if it's time to make a transition in life, career, business, and more. My favorite part of this conversation (and what might be the cause of an emotional hangover) is when Lindsey — for the first time — shared with me her side of the story, as my mentor, when I decided to sell my travel company. Tune in and get ready to take notes from my friend, Lindsey Epperly! Visit Lindsey's Website: https://www.lindseyepperly.com/ Follow Lindsey on Instagram: https://www.instagram.com/lindseyepperly Listen to Lindsey's Podcast, Who Made You The Boss?: https://podcasts.apple.com/us/podcast/who-made-you-the-boss/id1719538527 About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

There is this universal truth that — no matter who you are, what you believe, or where you came from — no one experiences life without grief. Not even Mattie Jackson, daughter of country music icon, Alan Jackson, and now best-selling author, speaker, and podcaster. In September of 2018, Mattie became a widow at age 28 when she tragically and very suddenly lost her husband, Ben. Since then, she has used her work and her platform to share her grief, her healing, and her unshakeable faith with women and men across the country. Today, you're going to hear our conversation about walking Through The Valley of Grief, which is the title of her new 365 day devotional of Spiritual practices for hope in suffering. You'll hear us discuss things like: Motherhood and parenting journeys (from Mattie's family's humble beginnings and her mom's profound impact on her life, to Mattie's motherhood journey and what parts of her parent's parenting she plans to implement into her own family). The 4 spiritual practices to take you from broken and resentful to a restored relationship with and trust in God: Wail, Connect, Worship and then Hope (my personal favorite part here is the way Mattie describes How helplessness of realizing you're not in control after tragedy eventually, evolves to freedom). How to find and choose joy — and the indescribable happiness we can look for and even expect to find on the other side of the valley of grief… Mattie is salt of the earth and as humble as they come. I was touched while having this conversation with her, and I hope you have the same experience listening back to it! About Mattie Jackson-Smith: Mattie Jackson is a best-selling author, speaker, and podcaster with a degree in creative writing from the University of Tennessee. Tragically, she lost her husband of less than a year, Ben Selecman, in September 2018 after he suffered a traumatic brain injury while on vacation in Florida. Despite her grief, Mattie is pushing forward and has dedicated herself to helping others through her writing and podcast, In Joy Life with Mattie Jackson. Mattie is also the co-founder of philanthropic organization "NaSHEville,” which supports groups serving orphans, widows, and trafficked women. Mattie lives with her husband and son in Nashville, TN. Buy Mattie's 365 Day Devotional: Through The Valley of Grief: https://amzn.to/41JDoZo Get Mattie's first book, Lemons on Friday: https://amzn.to/4iHOTHG For more info on Mattie's courses, resources, and podcast: https://mattiejackson.net/ Follow Mattie on Instagram: https://www.instagram.com/mattiejackson About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and drive more leads and sales. SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/8-industries-moms-have-huge-buying-power-episode-149/ RSVP to join free "The Sell to More Moms Masterclass" led by Sarah Panus on Thursday, April 17, 2025 here: https://sarahpanus.podia.com/the-sell-to-more-moms-webinar SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382       Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704   Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

“Sometimes dreams can help us even in the darkest of times.” – Isa AdneyToday's featured award-winning bookcaster is a wife, documentary producer, and the Senior Storyteller at Kit (formerly known as ConvertKit), Isa Adney. Isa and I had a fun on a bun chat about her book, “The Little Book of Big Dreams: True Stories about People Who Followed a Spark”, how video games like "The Last of Us" have influenced her writing, and tons more!!!Key Things You'll Learn:What led to Isa's love for movies and storytellingHer journey to becoming the senior storyteller at KitHow writing has been a way to process grief and emotions throughout her lifeWhy breaks are essential for mental clarityWhat setback led to Isa generating more successIsa's Site: https://isaadney.com/Isa's Book: https://a.co/d/32PPKFtIsa's Podcast, “The Little Podcast of Big Dreams”: https://podcasts.apple.com/us/podcast/the-little-podcast-of-big-dreams/id1768062856The opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 704 – “Unleashing the Power of Authentic Stories” with Dr. Jodie Eckleberry-Hunt (@jeckleberryhunt): https://www.goingnorthpodcast.com/ep-704-unleashing-the-power-of-authentic-stories-with-dr-jodie-eckleberry-hunt-jeckleberryhu/Ep. 926 – Common Wisdom For A More Meaningful Life with Dr. Laura Gabayan (@commonwisdombk): https://www.goingnorthpodcast.com/ep-926-common-wisdom-for-a-more-meaningful-life-with-dr-laura-gabayan-commonwisdombk/Ep. 378 – “Writing Adventures with The Dialogue Doctor” with Jeff Elkins (@Jffelkins): https://www.goingnorthpodcast.com/ep-378-writing-adventures-with-the-dialogue-doctor-with-jeff-elkins-jffelkins/Ep. 691 – “How to Spark Your Heart and Ignite Your Life” with Hilary DeCesare (@HilaryDeCesare): https://www.goingnorthpodcast.com/ep-691-how-to-spark-your-heart-and-ignite-your-life-with-hilary-decesare-hilarydecesare/Ep. 477 – “P.S. You're a Genius” with Kelly Trach (@kellytrach): https://www.goingnorthpodcast.com/ep-477-ps-youre-a-genius-with-kelly-trach-kellytrach/Ep. 923 – How To Conquer Your Fears and Master Your Stories with Robert B. Foster (@RBF_Fitness): https://www.goingnorthpodcast.com/ep-923-how-to-conquer-your-fears-and-master-your-stories-with-robert-b-foster-rbf_fitness/Ep. 913 – How a Master's Thesis Became a Published Novel with Kristina Smeriglio (@kristysmeriglio): https://www.goingnorthpodcast.com/ep-913-how-a-masters-thesis-became-a-published-novel-with-kristina-smeriglio-kristysmeriglio/Ep. 911 – The Charcuterie Board of Short Stories with William Klem (@williamklem1): https://www.goingnorthpodcast.com/ep-911-the-charcuterie-board-of-short-stories-with-william-klem-williamklem1/Ep. 886 – From Suicidal Ideation to Spiritual Teacher with Gina Cavalier (@LoveandMedia): https://www.goingnorthpodcast.com/ep-886-from-suicidal-ideation-to-spiritual-teacher-with-gina-cavalier-loveandmedia/Ep. 597 – “Your Stories Don't Define You, How You Tell Them Will” with Sarah Elkins (@sarahelkins): https://www.goingnorthpodcast.com/ep-597-your-stories-dont-define-you-how-you-tell-them-will-with-sarah-elkins-sarahelkins/Ep. 830 – How to Craft Spellbinding Stories for Your Brand with Park Howell (@ParkHowell): https://www.goingnorthpodcast.com/ep-830-how-to-craft-spellbinding-stories-for-your-brand-with-park-howell-parkhowell/Ep. 681 – “Make Someone's Moment Through Podcasting” with Kelly Smith: https://www.goingnorthpodcast.com/ep-681-make-someones-moment-through-podcasting-with-kelly-smith/

Mastering Visual Storytelling for Your Brand with John DematoSummaryIn this episode of 'Present Influence,' John delves into the art of visual storytelling with expert photographer John Demato. They discuss how images and photos on websites and social channels contribute to brand identity, moving beyond superficial appearances. John Demato provides valuable insights on creating strategic, intentional imagery to build credibility and foster audience connections. The conversation extends to essential visual elements for coaches, speakers, and authors, addressing why professional photos are a worthwhile investment. From discussing ideal shoot setups to common pitfalls, this episode offers a comprehensive guide for anybody looking to enhance their visual branding. Tune in to learn actionable tips on photo variety, authenticity, and why professional aesthetics matter.Visit John Demato's Website here: https://www.johndemato.com/ and check out John's blog hereLet me know if you're going to be upping your game with visual storytelling after this episode.Chapters00:00 Introduction to Visual Storytelling00:17 Meet John Demato: Visual Storytelling Expert00:52 The Importance of Visual Branding01:13 Welcome to Present Influence02:13 Understanding Visual Storytelling04:30 Strategic Planning for Visual Branding06:05 Practical Tips for Visual Storytelling13:19 Essential Images for Your Website21:57 Maximizing Your Photo Shoot24:07 Leveraging Your Visual Content27:14 Common Mistakes and How to Avoid Them39:20 The Never-Ending Story of Visual Branding42:27 Conclusion and Final ThoughtsGo to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedInThanks for listening and please give the show a 5* review if you enjoyed it.

Have you ever felt the pressure to have the perfect plan for your life? And if you had to write out a timeline for your life, the thought of veering “off course” would make your head spin? If that's ever been you, you've GOT to hear this conversation with entrepreneur, Allee Cyrus. It is sure to not only rid you of the pressure you feel but leave you ready to embrace a path with the FUN + OPPORTUNITY that comes with life's twists + turns. Today, you'll hear us talking all about… The benefits of ‘sampling' different jobs/careers in your twenties (including how people pleasers can lead with grace + confidence through transitional periods) How Allee believes “flopping” is a choice Why women need to be ruthless about the elimination of what does not truly matter in life My personal favorite part of this conversation is when Allee shares about the girl boss in her dying + the woman she grew to become replacing her. Can't wait to hear what you think! About Allee: Allee Cyrus is a business coach, investor, + founder/CEO of RUYA Media, a full-service agency specializing in marketing and creative strategy. She is the founder of Charm Atelier + co-founder of Believers in Business. She is also a podcaster, Southerner, and Believer. Connect with Allee on Instagram: https://www.instagram.com/rightupyourallee/ View Allee's Website: https://rightupyourallee.com/ About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsible for overseeing Broadway shows, the Nickelodeon Cruise, Nickelodeon Hotel, and other initiatives beyond television production.   SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/inside-nickelodeons-approach-to-engaging-moms-and-kids-rob-garay-part-2-episode-148/ SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382   Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704   SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

[LEAVE A RATING, GET A COFFEE!-- For any listener who leaves a new rating/review of Your Brand of Beautiful + sends a screenshot of it via DM to @heybailiewhite on Instagram, you'll get a free coffee on me!] Have you ever felt like you're always the 'better' friend? The one who gives (and gives) without receiving much in return? Or on the flip side, have you ever wondered how you could level up and BE a better friend than you already are? Author + speaker, Grace Valentine, has been through the lows + highs of friendships, so she knows what it takes to make good friends and to be a good friend. And in our conversation today, we're talking all about How to Find + Be A 'Better Friend' While Pursing Your Purpose. When it comes to career + purpose, we're talking all about... Grace's journey to creating her Brand of Beautiful God-given gifts vs. weaknesses that can be made strong Purpose + profit (hint: they don't always have to be the same) When it comes to friendship, we chat through... Aristotle's 3 Pilars of Friendship (Pleasure, Convenience, and Goodness) Creating community in new places and old places Friendship breakups (!!!) But the sweet spot of our convo is where purpose + friendship are intertwined:  Encouragement and discouragment from friends as we chase dreams How to call your friends UP, not OUT Girl-gut vs God-gut And truthfully, so much more! I hope you love it! Pre-Order Grace's New Book, The Better Friend: 12 Truths to Shift from Shallow and One-Sided Connections to Vibrant Friendships: https://amzn.to/4h8BDKV About Grace: Grace Valentine is a speaker, TEDx speaker, co-host of the Water into Wine podcast, and the author of five books, including The Better Friend and Am I Enough? She's a contributing writer for Proverbs 31 Ministries and Live Original. Valentine grew up near New Orleans, Louisiana, and graduated from Baylor University with a degree in journalism. She now lives in Atlanta, Georgia, and is earning a degree at Asbury Theological Seminary. Her mission is to show others that Christianity is an adventure worth living. Connect with Grace on Instagram: https://www.instagram.com/thegracevalentine/ About Your Brand of Beautiful Host, Bailie White: Bailie White is a motivational speaker with nearly 10 years of entrepreneurial experience and a heart for serving, motivating, and encouraging women. After starting and scaling her first business — a luxury travel agency with a team of 15 women, a celebrity clientele, and multi-millions of dollars in annual sales — she sold the business after realizing what she once thought was her dream, didn't fully align with the woman she wanted to become. Today, Bailie is the host of the Your Brand of Beautiful Podcast (debuting on Apple's Top Charts) and a published author and speaker. Bailie facilitates workshops and delivers keynote speeches to college women, young professionals, and mamapreneurs. Bailie teaches these women how to Stop Being Busy, Quiet The Noise, and Start Being Them — she teaches them how to become Their Own Brand of Beautiful. Bailie has been featured in media outlets like Buzzfeed and Forbes, but is most proud of her title as ‘wife' and ‘mom' to her two small children. Bailie lives with her family on the outskirts of Savannah, Georgia.   LET'S CONNECT! For speaking, event, or podcasting collabs, email: hey@bailiewhite.com Connect on Instagram: https://www.instagram.com/heybailiewhite/ Visit Website: https://www.bailiewhite.com Weekly Newsletter: https://www.bailiewhite.com/newsletter

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance, details how you activate and maintain brain health to be your best storytelling self. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park