Podcasts about brand messaging

Most brands spend countless hours perfecting their core brand messaging—but they're missing one critical layer that determines whether many ideal customers will consider them in the first place. In this episode, Sonia Thompson introduces Mosaic Message Mapping, a framework that helps brands identify the identity-specific messages different customer communities need to hear before your core messaging can do its job. Learn how to strengthen your brand messaging strategy, improve customer acquisition, and create marketing that resonates with different audiences without creating endless new content. In this episode, you'll learn: Why great brand messaging isn't always enough to get customers to consider your brand How different customer communities have different decision-making needs The three-step Mosaic Message Mapping framework How to build a stronger brand messaging strategy by layering identity-relevant messages onto your existing marketing Why this approach can improve marketing performance and conversion rates Email Sonia: sonia@soniaethompson.com Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/

Great brand messaging doesn't guarantee your brand will make the consideration set. In this episode of Frictionless Growth Lab, Sonia Thompson explores why ideal customers often overlook brands before they ever evaluate their messaging. Learn how buyer personas, customer identity, and customer decision-making influence consideration, customer acquisition, and brand growth—and why understanding how different people decide is essential to modern marketing. If you want stronger marketing strategy, more effective brand messaging, and frictionless brand growth, this episode is for you. Chat with Sonia: sonia@soniaethompson.com

Send us Fan MailWhat if your biggest marketing challenge isn't your strategy, your website, or even your content?What if it's a lack of clarity?In this episode of Imperfect Marketing, Kendra Corman sits down with Charlie Sells, founder of Clarity Over Everything, to explore how unclear messaging creates confusion for customers, frustration for teams, and inconsistency across your brand.Charlie shares his unique journey from ministry to marketing and explains why so many business owners get stuck trying to perfect their messaging before taking action. Together, they unpack the difference between clarity and certainty, why leaders often assume they're being clear when they aren't, and how businesses can stop relying on random acts of marketing and start making intentional decisions.You'll also hear practical advice on creating consistency across your website, emails, social media, and customer experience. Plus, Charlie explains why successful brands don't need more tactics. They need better alignment.Whether you're a solopreneur, small business owner, marketing leader, or someone trying to make sense of AI-generated content and marketing noise, this conversation will help you simplify your message and strengthen your brand.In This Episode You'll Learn:• Why clarity matters more than certainty in marketing and leadership• The common ways businesses unintentionally create confusion• How unclear messaging impacts customer trust and brand growth• Why consistency is one of the most powerful marketing tools available• How to identify and eliminate "random acts of marketing"• The role leadership plays in creating alignment across teams• A simple framework for making better branding and marketing decisionsAbout Charlie SellsCharlie Sells is the founder of Clarity Over Everything, where he helps businesses reduce confusion, improve positioning, and create messaging that connects with the right audience. Connect with CharlieWebsite: https://www.clarityovereverything.com/LinkedIn: linkedin.com/in/charlie-sellsBe sure to check the links in the show notes to connect with Charlie and learn more about his work. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”? In this episode, we're talking about how your brand messaging can become a filter that helps attract the right people to your equine business — the ones who align with your values, your approach, and the work you're excited to do more of. Effective marketing isn't just about getting more leads and followers. My goal for you is to create connections with clients and customers who are the right fit for your business. I'll walk you through my simple 4-step brand messaging audit to help you make sure the message you're putting into the world is attracting the opportunities you actually want. If your marketing isn't bringing in the people you hoped for, this episode will give you tangible steps you can take to make the shift starting today.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/222✨ FREE The Equine Entrepreneur's Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

Before you go rewriting your entire website, hear me out: your messaging probably isn't bad. It's probably just blending in.Today I am breaking down exactly what I would do if I had just 30 minutes to fix your messaging. We're talking about the tiny tweaks that create massive shifts in how people see your brand, connect with your offers, and most importantly—buy.If you've been posting consistently, refining your offers, and wondering why your dream clients still aren't moving, this episode is your messaging intervention.In This Episode, We Cover: Why "bad messaging" is usually just medium messaging  The one sentence that can make or break your entire brand  How to create a business one-liner that actually makes people say, "Tell me more"  The biggest differentiation mistakes keeping you stuck in the sea of sameness  Why "I'm strategic" and "I get results" aren't enough anymore  How to uncover your true unicorn factor and stand out in your market  The messaging shifts that help increase sales without constantly creating more content  Why your offer should feel desirable, not like homework  The subtle ways you're watering down your sales copywriting without realizing it  How to stop hedging, overexplaining, and hiding behind jargon  Creating stronger emotional stakes that move people into action  Reducing friction in your customer journey to support high ticket sales  The overlooked proof elements that build trust and accelerate buying decisions  Why memorable brand messaging beats complicated marketing strategies every time Key Takeaways✨ Clear messaging creates momentum.✨ Differentiation is not "I'm authentic" or "I care about my clients."✨ Great sales copywriting isn't about sounding smarter—it's about being more specific.✨ If people can't quickly understand why you're different, they'll compare you to everyone else.✨ Strong brand messaging makes people move.✨ Your clients are already giving you the best copy you'll ever write—start listening.✨ The easiest way to increase sales is often fixing the messaging, not creating another offer.Memorable Quote"Tell me what you're the best in the world at. Tell me what you're the only in the world at. Brag to me."Your Messaging Audit ChallengeAfter listening, go back through your website, sales pages, Instagram bio, and offer descriptions and ask yourself: Is my messaging clear?  Is it differentiated?  Does it sound like me?  Am I explaining transformation or just process?  Am I making people work too hard to understand what I do?  Would someone immediately know why they should choose me? If not, you know where to start.If this episode had you nodding aggressively and thinking, "Yep, this is exactly what's wrong with my messaging," let's fix it.In a Brand Messaging VIP Day, we'll build the foundational messaging that powers your website, content, offers, sales process, and client attraction strategy—from your one-liner and founder story to your differentiation, brand voice, and messaging ecosystem.DM @mywritehandwoman on Instagram or visit mywritehandwoman.com to inquire.Loved This Episode?Leave a rating and review for Unicorn Messaging. It helps more business owners discover the show, sharpen their brand messaging, strengthen their sales copywriting, increase sales, and build a business that's impossible to ignore.This was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwomanWork on Your Messaging or Copy with Me: The WebsiteFind Your Brand Messaging Superpower: Take the QuizBook a Messaging Intensive: Book with Me Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

You're showing up.You're creating content.You're sharing your expertise.People are liking your posts, commenting, telling you how much they needed to hear what you said…So why aren't they becoming clients?In this episode of Beyond Common Business Secrets, Tracey Watts Cirino reveals the hidden reason your content may not be creating sales and it has nothing to do with your value, your expertise, or your ability to help people.The missing piece is the bridge between being trusted and being chosen.Because people don't buy simply because they like you.Tracey breaks down why brilliant entrepreneurs, coaches, consultants, and experts often fall into the engagement trap, how being liked is different from attracting buyers, and the messaging shift that turns attention into aligned action.Ready to turn your expertise into messaging that connects with buyers?Get the free Money Messaging Training and learn how to translate your brilliance into a message your ideal clients understand.

Danielle R. Harris is a marketing messaging consultant who guides coaches and service providers to attract dream clients by harnessing their unique stories. With over 10 years of experience, she believes personal narratives are among the most underutilized assets for business owners. Based in Metro Detroit, Danielle is known for her love of chocolate, travel, and helping women-led businesses create sustainable marketing success. Danielle website: https://drharrisconsulting.com/ Show notes: https://successgrid.net/sg277/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Podcasting Secrets: https://successgrid.net/6c7a

WordPress VIP's latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel. Also, Anthropic's popularity with business users is growing so well that the latest beef with the government might actually boost it, data from Ramp suggests. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Struggling to create brand messaging that actually converts? In this episode, brand strategist Kate DiLeo shares her 3-part workflow for building irresistible brand messaging that captures attention, builds trust, and drives measurable growth.Learn how to craft a stronger value proposition, identify meaningful differentiators, improve your brand positioning, and create messaging that helps buyers quickly understand why they should choose you.We also explore how to use AI without losing your brand voice, why most AI-generated messaging falls flat, and how the Brand Trifecta framework helps marketers create messaging that resonates and converts.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:04 Identifying the brand trifecta07:16 Clarifying your brand's differentiators10:47 Creating product differentiation16:47 Identifying target customer personas18:41 Tips for creating brand taglines22:04 Using AI for audience insights25:30 Revising a company's messaging==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

You're showing up.You're creating content.You're sharing your expertise.You're doing all the things the experts tell you to do…So why isn't it turning into clients?In this episode of Beyond Common Business Secrets, Tracey Watts Cirino reveals the hidden reason so many brilliant entrepreneurs, coaches, consultants, authors, and experts struggle to turn their content into sales.The problem may not be your consistency.It may not be your offer.It may not even be your content.The real issue might be that your audience doesn't clearly understand themselves inside your message.People don't buy simply because they understand your expertise.They buy when they think:“That's me.”“That's my problem.”“That's exactly what I need.”In this episode, you'll learn:✨ Why creating more content won't fix unclear messaging ✨ The “jar of expertise” trap smart entrepreneurs fall into ✨ Why industry language can accidentally create distance ✨ How to translate your brilliance into words your audience understands ✨ The shift that makes content, sales, referrals, and conversations easierYour expertise is valuable.Your message is the bridge.

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? This is the right question to ask because it means you genuinely care about authenticity.Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don't want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don't have to. When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice.What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can't tell if I wrote it or you did!In this episode, we answer the three questions that matter most:How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message.WHAT YOU'LL DISCOVER IN THIS EPISODEHow conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voiceLET'S WORK TOGETHER: https://www.megankachigan.com/dfyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Tre Balchowsky to reframe what public speaking and storytelling really mean for entrepreneurs. Rather than being reserved for big stages or polished speakers, Tre explains how these are practical, learnable skills that directly impact sales, partnerships, and team growth.Through real examples and simple frameworks, she breaks down how stories help potential clients see themselves in a new reality, why repetition is essential for your message to stick, and how most entrepreneurs already have the raw material they need but are not using it intentionally. She also introduces a practical way to start capturing and shaping everyday moments into powerful, client-attracting narratives.Listeners will walk away with a clearer understanding of how to communicate their value, simplify their messaging, and use storytelling as a high-impact strategy without adding more to their workload.If you've been overthinking your marketing or avoiding visibility, this episode offers a grounded way to move forward with confidence.Timestamps:(01:50) - (06:30) - Redefining public speaking and why it matters for every entrepreneur(06:31) - (12:00) - Why repetition and clear messaging are essential for visibility(12:01) - (18:30) - The role of storytelling in sales partnerships and hiring(18:31) - (26:00) - How to find stories in everyday moments and experiences(26:01) - (34:30) - Turning stories into marketing content and client connections(34:31) - (44:20) - Why public speaking is a high ROI strategy and how to startResources:Book a FREE Story Finder Session: bit.ly/rwrbstoryLearn more about Tre: https://www.trebalchowsky.comJoin Tre's newsletter: https://trebalchowsky.com/permission-to-experiment/Ep 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast Connect with Tre Balchowsky:Learn more about Tre: https://www.trebalchowsky.comLinkedIn: https://www.linkedin.com/in/trebalchowsky/Tre Balchowsky is a storytelling and public speaking coach who helps founders and entrepreneurs build influence, communicate clearly, and close clients or funding through powerful messaging. With over 15 years of experience in digital storytelling and communication strategy, she has supported clients in delivering TED and TEDx talks and securing over $142 million in funding. Her work focuses on helping entrepreneurs find their voice, shape their ideas into compelling narratives, and confidently share them on stages, podcasts, and beyond.

What is a brand? A brand is how you show up to the world. It's how you articulate your unique voice and expertise to clients. If you're new to promoting your brand, you may wonder where or how to start.Join me as I talk with Luna Battalia, an expert on brand strategy and design, about the ins and outs of how to discover and refine your authentic brand voice. Building your brand can positively impact your business—from vetting great clients to enhancing client engagement—and you can do it in a way that reduces stress through clear, distinct messaging.Luna is a leadership mentor and the founder of Caru Creative, a full-spectrum creative brand studio, and the creator of Animist Branding, a psychology-driven approach to marketing shaped by her master's in spiritual psychology and 15-plus years at the intersection of digital marketing and buyer behavior. She partners with leading mission-driven women entrepreneurs building a personal brand world that reflects the depth and impact they lead with. Luna's all about building legacies over businesses and seeing women communicate the value they bring with bold, unignorable confidence.Listen to this episode to learn more about how to pave the way for improved sales efficiency, attracting just the right client, and enhancing client experience—even before signing on the dotted line.Show notes:Get Luna's signature course Messenger | Master the Art of Being Heard. The course supports entrepreneurs with Brand Messaging, content creation, and copywriting through storytelling. Use the code BEYOND for 10% discount.Get to know Luna:WebsiteInstagram @lunabattaliaLinkedInBook recommendation:The Invitation, by Oriah Mountain DreamerFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon reframes what visibility actually means and why so many entrepreneurs feel invisible despite putting in consistent effort. Through a powerful real-life story, she illustrates how simply “being present” is not enough if your message is unclear or easy to overlook.Shauna Lynn breaks down the common mistakes that keep business owners hidden, from vague messaging and trying to be clever instead of clear, to assuming people will connect the dots on their own. She also challenges the belief that more content equals more visibility, emphasizing instead the importance of clarity, repetition, and consistency.Listeners will walk away with a new perspective on how to communicate what they do in a way that is obvious, memorable, and easy for others to understand without extra effort.If you've been putting in the work but not seeing the results, this episode will help you shift from simply showing up to truly being seen.This episode is brought to you by Kaivari.Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save.Timestamps:(01:51) - (06:00) - The cyclist story and why visibility is often an illusion(06:01) - (10:45) - Why posting once is not enough and how people actually consume content(10:46) - (15:54) - The ways entrepreneurs hide behind unclear or clever messaging(15:55) - (18:17) - Visibility is not about doing more but being clear and consistent(18:18) - (23:00) - Why repetition and niching down make your message stick(23:01) - (27:10) - Making your messaging obvious in both online and offline conversations Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect Shauna Lynn on Instagram: https://www.instagram.com/shaunalynnsimon/

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_Rebranding Terms & Conditions apply.* If you're thinking about rebranding… this is your sign to STOP before you open Canva. Because the biggest mistake I see? It's not bad design… it's bad strategy. I'm walking you through exactly how to rebrand your business the right way… so you're not back here in 3 months wondering why it didn't work. We're going beyond colours, logos and fonts… and diving into the strategy that actually makes your brand attract the right clients, feel aligned, and grow with your business. I cover: Why most rebrands fail The 5 real reasons you feel the urge to rebrand The exact 5-step process to rebrand strategically How to attract better clients (and repel the wrong ones) Why your backend systems matter just as much as your visuals If you're ready to rebrand once… and do it properly… press play. Timestamps Intro 0:00 Why you're rebranding 1:15 PSA 5:43 Steps to follow 8:00 Wrapping up 14:32 Watch on YouTube: https://youtu.be/Se6uhtNkGh4 Read on the Blog: https://whitedeer.com.au/ep260/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

PR is one of those growth tools founders say they want, but often avoid because it feels expensive, inaccessible, or reserved for people who are already well known.In this episode of Uncomplicate It, I sit down with KJ Blattenbauer, powerhouse publicist, brand strategist, and author of How to Be a Media Darling, to talk about what visibility actually looks like when it is built to move a business forward.KJ shares why so many founders misunderstand PR from the start, how waiting to “be bigger” keeps great businesses invisible, and why the strongest media opportunities are often much more practical and attainable than people think. Her approach challenges the old PR playbook and replaces it with something far more useful: clarity, consistency, and strategy.Her message is simple and powerful: visibility should serve the business, not the ego.We talk about why founders waste too much time chasing vanity metrics, how to know if you are actually press-ready, and why the best PR starts with understanding exactly who you serve, what you stand for, and where your audience already is.We cover: Why PR is not just for big brands, celebrities, or companies with huge budgets The biggest visibility mistakes founders make before they ever pitch Why consistent messaging across every platform is the foundation of good PR The difference between visibility that builds business and visibility that only feeds ego Why niche podcasts, local media, and relevant outlets can outperform major brand-name features How founders can become more pitch-ready without hiring a full agency Why social media is useful, but not always the strongest driver of growth How to think about PR strategy, audience targeting, and media outreach in a more practical way KJ's perspective on DIY PR, hiring support, and where AI fits into the processTakeaways: PR becomes powerful when it is rooted in clarity, consistency, and purpose Founders do not need to wait until they are bigger, richer, or more established to start building visibility The best media opportunities are the ones that reach the right people, not just the biggest audience Visibility that converts is based on relevance, not vanity Strong messaging across your website, social platforms, and brand presence is non-negotiable Silence does not grow a business when your product, service, or message is ready to be seen Publicity works best when it comes from a place of service, not self-importanceConnect with KJ: Website — www.hearsaypr.com LinkedIn — www.linkedin.com/in/kjblattenbauer Book — Pitchworthy - https://a.co/d/093iepMeFollow Us:

Want to know how to start your own consulting business right... the first time? No false starts. No expensive trial and error. Find out how with my guest and client, Sara Guttman, on today's Consulting Matters podcast. Today, we're getting into what it actually looks like to seamlessly step out of your leadership career and into consulting business ownership, instead of doing what a lot of us do (myself included)... We instantly get some clients through our network. We throw up a DIY website, We find more established consultants and coaches to subcontract for. And voilà—we're “in business.” This works. Until it doesn't. The referral network dries up. The subcontracting keeps us under someone else's brand. The DIY website reads like an online resume. Worst of all, we realize we've achieved everything except what we set out to achieve when we started our businesses, especially control over our careers, time, impact, and earning potential. Can you relate? But with my client Sara, she avoided all this. And I'm so excited to have her as my guest on my show, so she can tell you how! We met last September when she joined my impact and income accelerator as a low-cost probe to see if she wanted to start her own consulting business. Once she got affirmation on that, we got to work on her brand positioning strategy and website design, and I even got to direct her website photoshoot. She has lots to share about: Her journey into business ownership Why it was important for her to set herself up as a strategic partner from the get-go How she dealt with self-doubt Why she made avoiding expensive trial-and-error her mantra for investing in her business development up front. Chapters 00:00 Introduction and Sarah's Background03:13 Sarah's Career Journey from Radio to Community Center09:37 Realizing the Impact of Venue Management11:58 The Seed of Entrepreneurship: Asking for Advice16:11 Avoiding the Doom Loop and Making Strategic Moves21:16 The Power of Strategic Positioning vs Service Delivery26:28 Brand Messaging and Naming Strategies34:32 Clarifying Business Offerings and Messaging43:49 Reflections on the Business Launch and Next Steps52:56 The Value of Strategy and Support in Business Growth01:00:21 Sarah's Website and Contact Info01:02:13 Key Takeaways: Confidence, Courage, and Strategy Other episodes you may enjoy: Why Brand Clarity Is About Trust with Dr. J.B. Adams (Ep152) 3 Types of Consulting /Coaching Expertise: Which one is yours? (Ep147) 5 Truths About Branding, I Only Saw After Tearing My Process Apart (Ep146) Inside My Brand Messaging Process (and Why It Always Works) (Ep140) About my guest: Sara Guttman is a meeting and event space consultant who helps nonprofit organizations turn their facilities into reliable revenue streams. After a decade leading venue operations at the Boulder JCC, she now partners with nonprofit leaders to help them generate sustainable income through strategic use of their event spaces. https://saraguttman.com/ About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services

The way consumers want to be messaged by brands and retailers is changing. It used to be that email ruled all methods of communication, but now as technology changes the playing field and more consumers are on their mobile platforms primarily methods of engagement, our changing as well, that according to new data from the ninth Mobile Consumer Insights report from vibes. Which vibe surveyed over 1,144 US consumers with smartphones in November of 2025. Now, while it used to be that a vast majority of consumers wanted communication to be primarily by email, 41% say they're more likely to redeem digital wallet offers, for example, sent to them via text message rather than sent to them via email. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you've ever thought:“If I email more, people will unsubscribe.”“Three emails a week sounds like too much.”“I don't want to annoy my list.”This episode will challenge some assumptions in the most refreshing way. We're following up with one of our most downloaded guest episodes ever and we're going deeper.Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she's refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.In This Episode, We Talk About:What's changed (and what hasn't) in Holly's 3–5 email per week rhythmHow to make high-frequency emailing feel personal and still increase open ratesWhat she's doubling down on (instead of expanding to more platforms)What a “micro-partnership” actually looks like (and why it's more powerful than chasing more opportunities)The shift from dopamine-driven visibility to data-driven growthWhere her traffic and clients are really coming from (hint: not social media)Resources & Links Mentioned:Listen to Holly's first episode: How Owning Her Brand Voice Doubled Her RevenueJoin Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshop➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Forget flashy career sites and catchy slogans—if you want to win the talent war in 2026, you need to stop being "attractive" and start being "choosable." In this episode, the boys sit down with employer branding heavyweight James Ellis, founder of Employer Brand Labs, to deconstruct the shallow misconceptions plaguing the industry. Fresh off the release of his new book, Becoming Choosable, Ellis dives deep into why most companies fail by prioritizing aesthetics over substance. From a scathing critique of superficial Super Bowl ads to a masterclass on the NFL's global expansion strategy, the conversation bridges the gap between high-level marketing and the gritty reality of talent acquisition. Whether you're a mid-sized firm or a global powerhouse, tune in to learn how to define your company's unique core identity and build a talent strategy that actually drives business growth. Ready to find out if your brand is actually "choosable" or just wearing a fresh coat of paint? Give the episode a listen on the Chad and Cheese Podcast official site or your favorite streaming platform. Chapters 00:00 - Introduction to Employer Branding and the Podcast 02:17 - Super Bowl Insights and Branding Implications 05:18 - The Catalyst for Writing 'Becoming Choosable' 09:28 - Understanding Employer Branding and Business Growth 13:23 - The Future of Talent Acquisition and Branding Challenges 15:00 - The Importance of Brand in Recruitment 18:53 - Navigating the ATS Landscape 22:00 - The Role of Social Media in Employer Branding 29:58 - Targeting and Brand Messaging in a Holistic World

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by expert authority coach Christine Blosdale for a powerful conversation about clarity, confidence, and becoming known for what you do best. With over 25 years in personal branding, marketing, and broadcasting, Christine shares why so many talented women struggle to be seen, even when they are highly capable and experienced.This episode explores the hidden cost of being multi passionate without clear messaging, how imposter syndrome shows up for overachievers, and why authority is built through simplicity rather than credentials. Christine breaks down how to communicate your value in a way people actually understand, how to stop overwhelming your audience with too many offers, and why visibility strategies only work when they are aligned with who you are.Listeners will walk away with a clearer understanding of how to position themselves as the go to expert, build credibility without burnout, and show up with confidence in a crowded market. If you are ready to stop blending in and start being recognized for your expertise, this episode is a must listen. Share it with a woman in business who needs clarity, not more noise.Timestamps:(00:01) - (05:30) - Why multi passionate messaging creates confusion and invisibility(05:31) - (13:10) - Imposter syndrome, overachievers, and embracing expert authority(13:11) - (21:10) - Clear messaging, simple language, and speaking to real client needs(21:11) - (28:30) - Authority building strategies beyond podcasting(28:31) - (36:40) - Offers, visibility mistakes, and why simplicity converts better(36:41) - (48:50) - Standing out in saturated markets and claiming your expertise Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 48: Why Every Business Needs a Trademark with Anita Mar: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/business-trademarksExpert Authority Quiz and FREE Call with Christine Blosdale: https://freeexpertauthoritycall.comChristine BlosdaleLearn more about Christine: http://www.ExpertAuthorityCoach.comFacebook: https://www.facebook.com/christine.blosdaleInstagram: @christineblosdaleYoutube: https://www.youtube.com/@ChristineBlosdaleTikTok: https://www.tiktok.com/@christineblosdale.com Christine Blosdale, known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and host of The Expert Authority Coach Podcast with more than 25 years of experience in personal branding, magnetic marketing, and multimedia. A former content creator for brands like America Online and Microsoft, she helps entrepreneurs, coaches, authors, and thought leaders clarify their message, strengthen their visibility, and confidently step into their authority. Known for her media savvy and results-driven approach, Christine blends strategy with ease and fun, guiding business owners to move from overlooked to in-demand by building authentic presence and credibility in their field.

People don't trust brands. They trust people—and that changes how modern brand stories should be told.In this episode of Content Amplified, host Ben Ard sits down with Beka Wueste, Director of Brand and Marketing at Integrated Data Services, to unpack why people-centered storytelling consistently outperforms brand-first messaging. Drawing from her experience across government contracting, technology, nonprofits, and academia, Beka explains why “people content is brand content”—and how marketers can use it to build visibility, trust, and long-term relevance without chasing short-term wins.This conversation is practical, honest, and grounded in real examples—from veteran spotlights to intern capstones to customer-adjacent storytelling that actually resonates.What you'll learn in this episode:Why people-centered content earns trust faster than brand claimsHow employee visibility increases brand awareness organicallyWhat metrics matter when content isn't built to convert immediatelyHow to balance long-term brand storytelling with short-term performance pressureReal examples of people-first campaigns that drove engagement without sellingWhy reviews, testimonials, and human stories shape decisions more than messagingGuest Bio: Beka WuesteBeka Wueste is the Director of Brand and Marketing at Integrated Data Services (IDS), a government consulting firm supporting Department of Defense and federal civilian customers. With an academic background in art history and digital studies, Beka brings a multidisciplinary approach to brand strategy, blending storytelling, design, and marketing operations.Over the course of her career, she has led brand and content initiatives across nonprofits, foundations, technology firms, and government contractors. Her work consistently centers on people—employees, customers, students, and veterans—as the clearest expression of a brand's value.Beka is also a published author and artist, bringing a creative lens to highly complex and regulated industries.Connect with Beka:LinkedIn: https://www.linkedin.com/in/beka-wueste/Integrated Data Services: https://www.get-integrated.com/Text us what you think about this episode!

Send us a textAre you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.You'll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares practical advice for standing out in crowded markets, using data without fear, and doing audience research that actually improves conversions.Plus, Nicole shares a free guide + workbook with five neuromarketing secrets you can apply to your brand right away.ALL LINKS: https://jenvazquez.com/neuromarketing-for-service-businesses/Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

In this behind-the-scenes episode, I sit down with brand strategist Adah Kruszlinski of Foreword Branding for a raw, unfiltered audit of my own business, brand, messaging, and online presence.Adah walks us through a full-blown brand therapy session pointing out where my words didn't match my energy, where my visuals were off, and how I could simplify my mission to better connect with the women I'm truly here to serve on my way to building a multi-million-dollar brand.We cover:Why your website might be turning people off (without you knowing)The disconnect between your gifts and your messagingHow to translate words into clear client-attracting languageThe truth about visuals, fonts, and building brand trustHow authenticity always outperforms perfectionThe real reason your soul clients aren't convertingThis episode is packed with insight, truth bombs, and strategic gold especially if you've been stuck in brand confusion or feel like your online presence isn't fully capturing your power.✨ Special thanks to @forewordbranding for her amazing work on my rebrand, check it out HEREFollow me on Instagram @theshelbystclair and send me a DM about what you're taking away from this conversation.

In this conversation, we delve into the journey of entrepreneurship, emphasizing the importance of creativity, branding, and effective messaging. Our guest shares insights on how to build a holistic brand that resonates with audiences, emphasizing the significance of understanding one's brand personality and the power of storytelling. The discussion also highlights the need for adaptability in business and offers practical strategies for finding clarity and aligning with one's true message.Meet my Guest:Luna Battalia is the founder of Caru Creative, a full-spectrumbranding, messaging + website studio, and the creator of Animist Branding™, a psychology-driven approach to marketing shaped by her 15+ years at the intersection of digital marketing and buyer psychology.Luna partners with leading mission-driven women entrepreneurs who are building a personal brand world that reflects the depth and impact they lead with. Through her messaging + AttractionBrand™ strategies, she helps clients transform their voice, build legacies over businesses, and communicate with bold, unignorable confidence through her 1:1 work and a suite of self-paced digital products.Chapters00:00 Passions Beyond Work: The Creative Side03:02 Luna's Journey to Entrepreneurship05:43 Building a Holistic Brand08:56 The Importance of Messaging in Branding11:54 Understanding Brand Personality and Audience14:34 The Power of Storytelling in Branding17:29 An Animist Approach to Branding20:45 Finding Clarity: The Content Fast Strategy23:37 The Foundation of Messaging: Course Introduction26:38 Adaptability as the Key to SuccessLinks and Resources:Course: https://www.lunaloveleadership.com/messenger10% Discount Code: AMBITIOUSLuna's IG: instagram.com/lunabattaliaKristen's IG: instagram.com/kris10edwards_Work with me: amplifyambition.com

Dr. Lona is joined by Dr. Olivia Healey, owner of Perfect Touch, for an honest conversation about what it really looks like to open fast, ride early momentum, and then hit the emotional and financial shock of a sudden slowdown. Olivia shares how quickly full schedules can expose personal limits, why chasing an industry “number” nearly cost her the life she wanted, and how redefining success brought clarity instead of pressure. She walks through the fear of watching bookings drop while bills stacked up, the mindset shifts that kept her moving forward, and the practical decisions that helped stabilize growth. You'll also hear how hiring an associate and choosing marketing that truly sounds like her created consistency, higher trust, and space to lead without carrying everything alone.Key Highlights01:42 – Hear how Olivia moved from associateship to ending her contract early so she could open her own business on her terms.02:35 – Learn what the first 13–14 months actually looked like after opening, including how fast momentum can build early on.04:10 – Discover why personal growth becomes the biggest bottleneck once schedules fill and demand increases.04:45 – Find out how Olivia decided where to cap her personal weekly volume so growth wouldn't come at the cost of her life.05:49 – Learn how letting go of an industry-driven future goal created more clarity, peace, and a smarter expansion path.08:23 – Hear what it's like to open while rebuilding community from scratch, why early momentum can fade, and how fear shows up when it does.09:23 – Discover how choosing the right marketing partner rebuilt demand and created trust before patients ever walked in.10:41 – See why “my face, my words” marketing improves conversion by keeping the message consistent from ad to visit.13:22 – Learn how hiring an associate created breathing room, stabilized leadership, and made time for life outside the business.15:57 – Discover how sharing vision with the team builds ownership, momentum, and confidence as the business continues to grow.18:21 - Dr. Pete is joined by Success Partner, Dr. Roger Sahoury from SprintSet, to show how practice owners can add a proven lifestyle system that drives retention, referrals, and new revenue. You'll learn how SprintSet fills the lifestyle gap, supports patients with real coaching and technology, and helps practices stay in the conversation beyond pain care. The discussion breaks down impact, scalability, and what it takes to implement without overloading your team. Resources MentionedFor more information about SprintSet please visit: https://sprintset.com/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Sarah Ashley's evolution to founder of Portal Copy Co. reveals a fundamental truth: entrepreneurial success requires self-awareness and the willingness to pivot when misaligned. Her critical realization that personal interest does not mandate career commitment—which led her to abandon computer science for business—became the foundation of her philosophy. As the first entrepreneur in her family, she developed the independence and strategic thinking that would define her entire career, learning early that selective client relationships and authentic alignment matter more than revenue maximization. The core of Ashley's success is a customer-centric approach to brand messaging that eliminates generic clichés like made with love and we've got it covered. She focuses relentlessly on what customers gain rather than what brands have created, producing measurable results including product messaging that generated twelve thousand dollars in revenue within ten days. Her nuanced perspective on AI reinforces this approach: while useful as a thought partner for brainstorming, AI cannot produce the genuine originality that builds sustainable brand differentiation. True competitive advantage comes from authentic voice and perspective, not algorithmic predictability. The most transformative element of Sarah's business has been internal: sustained commitment to mindset work, quarterly reflection, and embodied decision-making. Her philosophy balances clear vision with flexibility to overcome perfectionism and overthinking. Ready to apply these customer-focused messaging principles to your brand? Download Sarah Ashley's free Brand Messaging Playbook here and discover the frameworks behind her clients' most successful launches. Explore her full range of copywriting services to build an authentic, customer-centered brand that actually converts. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Thank you for tuning in to The Prosperous Woman Podcast!In today's episode, Claire sits down with The Pop Star of Brand Messaging, Jill Pavlov, to talk about what it takes to communicate your brand in a truly memorable way. Jill shares how her approach of blending improv, coaching, and psychology will make you a truly confident communicator of your brand.Inside this episode: Lessons from theater and improv that allow you to convey your brand message with easeHow to create an alter ego that helps you show up as your best, even on your worst daysThe keys to confidence in communicating your brand values to your ideal clients Ready for more?Follow Claire Sellers on ⁠Instagram⁠For the woman ready to start a business - join Claire's 4-month business birthing program ⁠The Dream Accelerator⁠ ⁠For the woman scaling to multiple 6 figures - Join ⁠The Opulence Mastermind⁠ Connect with today's guest!Follow Jill on InstagramFollow Copy Pop! on InstagramFind Jill on LinkedInBook a Pitch Perfect Session with Jill

In this episode, I sit down with designer, educator, founder, and category creator, Nick Broekema, the mind behind the booming discipline of Content Design and one of the most recognizable visual brands on LinkedIn™.Nick has built something rare: a business that's 100% inbound. No outreach. No cold emails. No chasing. Just magnetic, systematic content that compounds.We go deep on:How Nick built an audience of 80k+How Content Design became a category, and how he's leading itThe exact steps he took to turn random posting into a businessWhat most creators get wrong on LinkedIn™Why alignment beats hustleThe role of clarity, positioning, and ICP refinementHis pivot from Done-For-You to Cohorts + CommunityAnd the mindset shifts required to scale a highly creative business sustainablyThis is a masterclass in positioning, design, systems, and treating content as a strategic asset - not decoration.Whether you're a founder, a coach, a designer, or someone reinventing their career on LinkedIn, this is a conversation you will want to save.Chapters:00:00 - Teaser Intro00:41 - Re-Framing, Re-Building01:08 - The Early Days & Becoming a Category of One02:50 - From Crickets to Clarity04:10 - The Coach Who Sparked a Category05:23 - Why LinkedIn™? Why Now?07:41 - Quitting, Drifting, and Rediscovering Entrepreneurship09:20 - Choosing LinkedIn™ Over Instagram09:53 - What a Carousel Really Is (and Why It Works)11:30 - Why Visuals Must Be Simple, Clear, and Fast13:49 - How to Build Leads on LinkedIn From Scratch15:44 - Compounding Through Conversation17:05 - The Turning Point: Selling Through Content18:38 - The Three-Month Danger Window19:45 - Quantity → Quality (No Other Shortcut Exists)22:16 - Why You Should Post BEFORE You Need To26:15 - The Multiple Facets of Content Design28:21 - Nick's Design Rules (And Why They Work)30:30 - How His Client Grew 8k Followers and 80k in Revenue32:22 - Trim the Offer: Why Less > More34:28 - The 60% Rule for Positioning36:22 - D.F.Y → D.I.Y: A Pivot That Scales37:52 - Nick's Current Business Model40:10 - Why He's Leaving Done-For-You Behind42:53 - The Rise of In-Person Events44:58 - Why Build a Community?46:32 - Screen-Sharing, Transparency, and “Winging It”48:06 - Jeff's POV on Clarity, Story, and Power of Voice52:02 - Reframing Stage Nerves into Excitement53:36 - Nick's Public Speaking Trauma (And How He Overcame It)55:54 - Expertise + Stories = Unshakeable Confidence57:15 - The Anchor of Inbound-Only58:10 - Jeff on Remembering Your Own Value59:41 - Jeff's Storytelling Background & Business Model01:02:52 - Naming, Positioning & Not Getting “Too Cute”Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

As a global company, HPE's talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are. Rachel Duran is the Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise. Rachel Duran on LinkedIn: https://www.linkedin.com/in/rachelduran/ HPE Careers: https://careers.hpe.com/us/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

In this hot seat episode, Katie Lamb coaches photographer Pola Seely on becoming the go-to in-home newborn photographer in Columbia, South Carolina. They discuss strategic approaches to portfolio building, marketing messaging, and creating an exceptional client experience. Katie provides actionable advice on niching down, building authority, and leveraging word-of-mouth marketing. Key Themes: Portfolio Consistency & Positioning – Creating recognizable work and ensuring your online presence clearly showcases your in-home newborn specialty Brand Messaging & Marketing Strategy – Developing authentic messaging that addresses client hesitations and articulates why in-home sessions are ideal Building Local Authority – Establishing expertise through educational content, hyper-local partnerships, and SEO optimization Exceptional Client Experience – Creating referral-worthy experiences by eliminating stress points and adding thoughtful touchpoints throughout the process Connect with The Motherhood Anthology Join TMA! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

Over the last couple of weeks, we've talked about how to tell if you have a brand messaging problem, why it's worth fixing, and how the sneaky culprit behind fuzzy messaging is the curse of knowledge—a trap that's so easy for consultants and coaches to fall into. This week, we're getting into the fix. Or more accurately, my fix. I'm taking you behind the scenes of my brand positioning and messaging process, which all my clients begin with before we frame their offers, build their websites, or strategize how they will attract and land strategic client engagements. It's my signature process, one I've been honing for nearly 10 years, ever since I first got serious about pivoting my business to work exclusively with consultants and coaches. What makes this process unique is that it's designed by a consultant and coach with 30 years in the industry, and customized for consultants and coaches who are intentional about both their business and their life. It's built to help you attract the right clients, yes, but just as importantly, to build the business that's meant for you, the one that reflects your strengths, passions, and purpose, and supports your life priorities. So if you're at an inflection point in your consulting or coaching business, whether you're starting your first business, building something of your own after relying on referrals or subcontracting, or pivoting focus and finding yourself in that confusing in-between space where you're ready for more but your messaging hasn't caught up... this episode is for you. Where to Dive In: (00:00) Brand Messaging for Consultants and Coaches(10:50) Discovering Your Consulting Identity(17:43) Refining Brand Positioning and Messaging(24:44) Crafting Your Ideal Client Archetype(32:16) Crafting Your Brand Value Proposition(43:22) Building Your Brand Foundation(52:10) Mastering Brand Messaging for Consultants Next Steps: Download the free Messaging Guide so you can follow along and start shaping your brand positioning with clarity and confidence: https://www.betsyjordyn.com/confused-to-confident Start noticing the real data around you by paying attention to who reaches out for help and what problems they're trying to solve. Review your past feedback and thank-you notes to spot the themes in the value you consistently create for others. Other episodes you may enjoy: The Curse of Knowledge: Why Your Expertise Might Be Hurting Your Message How to Know If You Have a Messaging Problem (Ep138) The Million-Dollar Milestone I Almost Hid (Ep135) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

A prettier logo won't fix a broken offer. In this episode, I sit down with creative director and brand strategist Rachel Pesso, and we talk about when to rebrand, what actually moves revenue, and how to build a brand that matches the depth of your work. Rachel breaks down the signs you're out of alignment, the clarity you need before you touch fonts and colors, and the user-experience shifts that turn your website from “pretty brochure” into a conversion tool. We also riff on serial content, photo shoots that elevate your positioning, and creating a through-line when you're a multifaceted founder. Get ready to learn how to design a brand that not only looks incredible but feels like the next level version of you. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world's best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to  makeheadway.com/happy. HIGHLIGHTS 00:00 Meet Rachel Pesso, creative director, brand designer, and my long-time collaborator. 08:30 Why brand evolution is normal and necessary. 12:00 How to start building cohesive branding as a beginner. 18:00 How to know when your brand is out of alignment. 25:00 The brand alignment method for bridging the gap between who you are and how your brand shows up. 33:00 How I created a cohesive look between all my brands. 40:00 How your visual identity affects confidence and momentum. 45:00 Why “niching down” isn't always the answer for visionary founders. 46:00 The biggest mistakes that cost entrepreneurs money when rebranding. 50:00 How do you keep your creative projects and clients on track? 55:00 Why your brand should reflect who you're becoming, not just who you are now. RESOURCES Take Rachel's Brand Alignment Quiz HERE! Book a Brand Alignment Intensive HERE! Learn more about Rachel Pesso HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Rachel: @rachelpesso

2026 Content Pressure: Why ChatGPT Is No Longer Enough to Amplify Your Message & Scale Your BusinessPart 2: How Your Brand Messaging Guide Powers ICON Intelligence™BUT FIRST, did you catch THE ICON FRIDAY ANNOUNCEMENT!?  I just announced it TODAY AND IT IS LIKE MAJOR, MAJOR, MAJOR!  Like bigger than the $50,000 PowHer.fit challenge so make sure you catch those details on my instagram HERE.THIS IS PART 2, so if you didn't Catch Part 1 first, you need to listen to that LIKE RIGHT NOW: LISTEN TO PART 1 HERE: The 7 Elements Every High-Converting Brand Message Carries (& What Yours is Missing)Your Brand Messaging Guide Is the Secret to Scaling (not just posting!) and Systemizing your Content and truly Duplicating yourself!Okay, so… this is part two, and if you haven't listened to Wednesday's episode yet...girl, pause this and go back. Because I broke down the 7 elements of your Brand Messaging Guide and why that document is literally the heartbeatof your brand.Truly, your brand messaging guide is the foundation of every single sale you make online (or the lack thereof!!!)But today... we're getting into what no one is saying, and probably what you've been feeling in your gut.If it's feeling harder to show up, if your content's not hitting like it used to, if you've got offers you're OBSESSED with but can't seem to get people to convert, it's not you.  It is harder than ever because hello: trust recession and attention recession!So what does this mean?  You have to get LETHAL level with your messaging. And say GOODBYE to your lack of a solid messaging guide that's actually built to scale.Icons know how to check the 6 boxes that attract and convert your dream clients and I want to make sure that you implement this in your business strategy, too!  Best part?  You don't have to figure it out because I've already build the system where you just have to plug in.  BUT YOU NEED YOUR BRAND MESSAGING GUIDE TO DO SO!Let me make it SO MUCH EASIER for you bc BURNOUT is NOT THE VIBE, but the increased content demands are REAL!  Like Forbes said, by the end of 2025, you'll have to produce 60% MORE CONTENT for 40% LESS RETURN.  And it will be EVEN MORE in 2026, so buckle up sis so you don't get left behind.Like, let's be real: this is why I created ICON Intelligence. Because we don't just need another “post this on Tuesday” content calendar. We need a messaging machine. One that gets smarter, deeper, and more you over time.So in this episode, I'm walking you through how I build out full Brand Messaging Guides for myself, my 1:1 clients, and what happens when we actually use that guide to power every piece of content across the business. Not just Instagram. I'm talking email. Sales pages. Evergreen launches. Even AI tools like ChatGPT. (Yes, I said it.)You want your content to cut through in 2026? You want sales that feel simple because your message is so sharp?You've gotta do this work first - OR I CAN DO IT FOR YOU!And honestly? 90% of business owners either:DO NOT have a Brand Messaging Guide,CANNOT locate it (or it's so outdated with collected dust all over it!)or are still winging it without one altogether (no wonder they're exhausted, don't know what to post, content feels hard and sales are stuck!)Babe. It gets to be so much easier, but you need to listen, act & move, sis!This is your permission slip to slow down just long enough to build the foundation that lets you go way faster later.This episode is your green light to power your business like a CEO. Let's get into it.

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.

What's holding you back from the success and impact you're ready for as a consultant, a coach, a business owner? Is it marketing? Is it fear? Or is it simply unclear and fuzzy brand messaging? Let's dig deeper. How do you feel when someone asks you what you do? Do you feel excitement or dread? Or how easy is it for you to write copy for your website or for your marketing, your LinkedIn bio? Does it flow, or do you sit for hours, analyzing, paralyzed, and suffering from writer's block? Tune in to hear if brand messaging might be contributing to your struggle and, if so, why you need to address it. If you feel stuck when you're writing and talking about what you do, chances are, my friend, you might have a brand messaging problem. It may feel like a confidence problem, it may feel like a marketing problem, but more often than not, it's a brand messaging problem. I totally get it. I've been having a messaging problem. You are going to be one relieved listener, because today I'm starting a brand new series on the power of clear messaging for consultants and coaches. We're going to kick off this series with today's episode, which is all about identifying the signs, indicators, and why you MUST fix them. Where to dive in: (00:00) Clear Messaging for Consultants and Coaches(04:23) Improve Brand Messaging Signs(16:18) Client Fit Impacts Profitability and Efficiency(20:32) Client Fit and Messaging Clarity(29:48) Unique Brand Messaging Is Essential(35:36) Crafting Effective Brand Messaging Next steps: Brand Messaging & Positioning If your message isn't clearly communicating the value you bring, even the best expertise can be overlooked. We help you articulate a compelling, differentiated brand message so the right clients instantly understand who you are, what you do, and why you're the strategic partner they need. Learn more about our brand positioning services here. Schedule a Discovery Call Not sure what you need yet? Let's talk it through. On a quick call, we'll identify your goals, uncover what's holding your brand back, and recommend the best next step for accelerating your impact and revenue. Book your call here. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

What if your next season wasn't about doing more, but dreaming bigger?Whether you're craving rest, adventure, or soul-nourishing connection, there's something beautiful waiting for you.Space to Dream RetreatPhineas Wright House EventsParis Christmas Markets TripWelcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and anyone navigating life after divorce, burnout, or big transitions. If you're ready to shed cultural expectations, reconnect with your true self, and put your joy first—you're in the right place.In this episode, Wendy is joined by Julia Brooks, sales coach, speaker, and creator of the Nice Girls Sales™ Method, for an empowering and heart-led conversation about sales, self-trust, and owning your value.With over a decade leading top-performing sales teams and generating millions in revenue, Julia now helps women sell high-ticket offers with confidence and heart, without sacrificing their values.They explore:How to stop downplaying your work and start selling with soulThe biggest mindset shift women need to make around salesHow to stop over explaining and start owning your expertiseThis episode is a must-listen for women in business who want to lead with integrity, close with confidence, and build wealth without burning out.Connect with Julia:Instagram @juliaksalesReferenced in this Episode:On Our Best Behavior by Elise Loehnen________________________________________________________________________________________ Say YES to joining Wendy for her: Say YES Sisterhood PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright House LinkedinWebsite: Phineas Wright HousePodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat! If this episode resonated, follow Say YES to Yourself! and leave a 5-star review—it helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run. If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business. What you'll learn: Why entrepreneurship is a calling—and how that shapes your niche, message, and offers How to craft StoryBrand messaging that speaks directly to your ideal client The 10 essential sections every homepage/sales page needs to convert Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable The fastest, simplest way to create months of content with a video podcast What actually drives revenue: email list size and YouTube, not follower count SEO for health coaches in 2025 (including AI-assisted content done right) When to adopt a CRM (sooner than you think) and what setup details matter A realistic path from confusion → clarity using Build, Fill, Optimize  

Welcome to episode 296 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, President and CEO of Roux Advertising, to discuss how law firms can develop authentic brand positioning that attracts ideal clients, even when competing against the biggest advertisers in the market. Eric Morgan leads Roux Advertising, a New Orleans-based agency that helps law firms build differentiated, sustainable brands. With decades of experience in media strategy, campaign development, and analytics, Eric specializes in uncovering what makes a firm truly unique - and turning that into marketing that delivers real growth.      What you'll learn about in this episode:   Brand Positioning for Competitive Markets: – Why smaller law firms don't need to “out-yell” or outspend big competitors – How to stand out by identifying and owning a unique brand message Using Client Insights to Shape Strategy: – The value of interviewing past clients to uncover real differentiators – Leveraging referrals and testimonials as brand-building tools Identifying Your Firm's Audience Sweet Spot: – Mapping competitor messaging to find open market space – Aligning your message with your ideal client's values and mindset Operational Alignment with Brand Identity: – How client service philosophies can drive both marketing and internal systems – Building processes and team culture around brand promises Avoiding the Data Overload Trap: – Why over-analyzing attribution can hurt more than help – Embracing a media mix and measuring success holistically   Resources:  Website: www.rouxadvertising.com/ LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/RouxAdvertising/ Twitter (X): twitter.com/RouxAdvertising   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I've found a platform that feels like a breath of fresh air.Everything else in my marketing has gotten easier since leaning into this approach!I've booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I'm not trying harder—I'm simply showing up as myself.This isn't about chasing vanity metrics or creating perfect posts—it's about showing up authentically and building human-first connections. That's why I believe this is the most underrated platform for authentic marketing right now—and I'm sharing exactly how you can use it, too.If you've been feeling creatively drained, stuck in performance mode, or disconnected from your content—this one's for you.What you'll hear in this episode:Why traditional marketing strategies often leave us feeling like we're performing, not connectingThe real ROI of authentic marketingHow to repurpose your most resonant posts into a full content strategyWhy early adopters on this platform have a rare window of opportunity right now

Are you building a website that answers your ideal client's real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted websites with consistently updated, authority rich content. Long tail questions drive discovery, and AI overviews now pull heavily from blog articles and market snapshots written by true local experts. If your site speaks directly to a defined persona and proves expertise with specifics, you rise above portals and generic pages. He walks through a standout case study the Lake Life directory where each lake page includes listings, drone visuals, drive times, FAQs, and monthly market snapshots. Jim shows why freshness signals and on the ground insight beat big box data, then shares his Coffee Chats system to extract stories from agents and spin them into blogs, shorts, and social posts at scale. Net effect you become the source AI cites and the site clients click. Pick one niche you love and ship one authority page this week. Add five buyer and five seller FAQs and a current month market snapshot. Repeat monthly. When you are ready to scale that cadence, book a Coffee Chat with your marketing partner and turn the transcript into blogs and posts for the next four weeks.   Highlights: 00:00-12:00 Foundations of great content ·        Why content volume matters today. ·        Audience questions as the starting point. ·        Best answer wins attention. ·        From brochure sites to problem solvers. ·        Setting the stage for the discussion. 12:00-22:00 Blogging and long-tail search ·        Multi-word queries drive discovery. ·        Blogs fuel AI overviews and snippets. ·        Consistency beats sporadic posting. ·        Writing for one clear persona. ·        Blogging's comeback in real estate. 22:00-32:00 Niche focus and authority building ·        Clear persona targeting. ·        Speaking with empathy and proof. ·        Creating lake and neighborhood hubs. ·        Turning listings into resources. ·        Authority that compounds over time. 32:00-42:00 Lake Life case study ·        Why focus on 30 lakes, not 100. ·        Pairing listings with local context. ·        Drone visuals and lifestyle content. ·        Rules, drive times, and species data. ·        Long-term lead generation results. 42:00-55:00 Freshness and ongoing updates ·        AI values current local snapshots. ·        Monthly market reporting cadence. ·        FAQs for buyers and sellers. ·        Local expertise vs national portals. ·        Linking posts to strengthen core pages. 55:00-01:13:04 Scaling with Coffee Chats and AI ·        Recording conversations to mine stories. ·        Guardrails to keep AI on brand. ·        Multiplying blogs and social posts. ·        Becoming the cited local source. ·        Final takeaways and action steps.   Quotes:  “There's no excuse for why you can't create a lot of great content… can you build enough content to prove to them that you're the best answer That's the formula.” – Jim Cronin  “Blogging is back because AI overviews and conversations are pulling from people's blog articles where the authority is.” – Jim Cronin  “These sites are going to be the ones that are showing up when people are asking AI how's the market in southwest Michigan for lake homes.” – Jim Cronin   To contact Jim Cronin, learn more about his business, and make him a part of your network, make sure to follow him on his Website, X, Instagram, Facebook, and LinkedIn.   Connect with Jim Cronin! Website: https://readtomato.com X: http://x.com/retomato Instagram: https://www.instagram.com/retomato/ Facebook: https://www.facebook.com/readtomato LinkedIn: https://www.linkedin.com/in/jimcronin/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstateMarketing #ContentMarketing #BloggingForBusiness #AIForAgents #SEO #LongTailSearch #LocalExpert #MarketUpdates #LeadGeneration #BrandStorytelling #IDX #NicheMarketing #PersonaDriven #SocialProof #CoffeeChats #AuthorityContent #WebsiteDesign #RealEstateLeads #LakeHomes

In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.What You'll Learn in This Episode:How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focusedThe mindset shifts needed to build a multi-passionate brand without burnoutHer journey from walking away from traditional education to creating her own pathThe strategy behind her wellness subscription box and community, the Multifaceted CollectiveHow she balances business and nonprofit work with a clear marketing messageTips for building visibility and impact across multiple platformsResources & Links:

In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.   

This is for all my multi-passionate women who KNOW they were put on this planet to share a message. This week's guest is personal branding coach, best-selling author, and a masterclass on messaging, Julie Solomon! She shares how to transform, refine, and embody your message so you can attract the woman you wish to serve. We go over tactical strategies and frameworks you can use at any point in your business to better connect with your offers, cultivate your audience with authenticity and intention, and become an energetic match for your dream client. If you feel the call to evolve your message to the next level in a way that brings in more engagement, more momentum, then you're exactly where you need to be!   HIGHLIGHTS 00:00 How to surrender to a plan you cannot see yet. 06:15 When did you know it was time to shift away from performance? 12:50 The most difficult part of coming back into your authenticity. 16:05 Tactical ways to support yourself through challenging seasons of expansion. 21:00 How to refine + embody the message you are meant to share. 27:50 How do you become an energetic match for the person you want to serve? 33:50 The key for getting clear on multiple offers for different phases. 38:40 The three-steps formula for beginner entrepreneurs to attract their dream client. 42:25 What is one simple messaging framework that creates momentum? 45:05 Who are the women you serve? 50:50 Celebrating Julie's Powerhouse moment of trusting in herself to serve in her purpose.   RESOURCES + LINKS Discover more at http://juliesolomon.net/powerhouse! Check out The Influencer Podcast HERE! Click HERE for tickets to the 2025 Powerhouse Women Event August 15-17th in Scottsdale, Arizona! Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!    FOLLOW Julie: @julssolomon Powerhouse Women: @powerhouse_women Lindsey: @lindseymarieofficial Visit the Powerhouse Women website: powerhousewomen.co Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.She explains why vague or broad positioning no longer works in today's saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.In this episode we cover:Three essential messaging types required for online client acquisition (00:51)Target Audience Messaging Strategy (02:07)Target Audience Messaging Pitfalls (13:20)Brand Messaging Components (19:42)Offer Messaging for Conversion(29:13)Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Are you screaming into the void with your real estate marketing? Nick Mallory, a marketing ninja, joins us to expose the biggest mistakes agents make and reveal the blueprint for standing out.   Witness his "SIMPLE" framework in action, a powerful tool for crafting a brand proposition that truly resonates. Dive deep into psychographics, the surprising truth about content engagement, and why chasing viral trends is a waste of time. Nick's dynamic insights will challenge your assumptions and equip you with the strategic clarity needed to dominate your niche, attract your ideal client, and build a magnetic online presence.   Connect with Nick on LinkedIn - Instagram - X and online at nickmallory.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we're unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.This one's all about building a brand that actually feels like you—without a full rebrand or starting from scratch. Key Takeaways:Why copying your competition keeps you stuck (and exhausted)How your vision, values, and passions shape your most magnetic contentExamples of how to express each element in your brandHow to use ChatGPT to brainstorm your brand traits (without losing your voice)One simple challenge to start showing up more authentically this week Mentioned in This Episode:Join my email community for weekly branding tips & tools → shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

 Episode Summary:If your brand doesn't feel like you—or you're constantly second-guessing how you show up online—this episode is your reset button. We're breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).Whether you're refining your online presence or starting fresh, this episode will help you simplify where to focus first. Key Takeaways:Why consistency > perfection when it comes to brandingHow to tighten up your visuals across platforms (Name)Why showing your face builds trust faster than any logoHow your tone and energy (Feel) shape how people connect with your contentReal examples of how these brand elements show up (and where to adjust) Mentioned in This Episode:Join my email community for weekly personal branding tips → shellyniehaus.com/tips  Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

91% of consumers today make buying decisions based on a brand's purpose—not just its products. Yet most entrepreneurs are still stuck pitching features, funnels, and stats.In today's episode, I dive deep into the Purpose Story, the third foundational story from Stories That Stick by Kindra Hall. You'll discover how your deeper mission—not your marketing tactics—is the real engine for sustainable growth, trust, and community.If you want to build a brand that people believe in, not just buy from, this episode will show you how to craft a Purpose Story that rallies your audience, inspires loyalty, and helps you create a movement—not just a business.What You'll Learn in This EpisodeWhy people crave meaning, not marketing—and how to give it to themHow to craft a Purpose Story that builds community and loyaltyThe three-part story arc to make your mission stick (Normal → Explosion → New Normal)Prompts to help you find the moment your mission was bornHow to embed your Purpose Story across your business: hiring, marketing, sales, and leadershipReal-world examples of micro and macro Purpose Stories in actionKey Takeaways✔️People don't follow products—they follow purpose.✔️Movements are built by sharing stories, not selling offers.✔️Your Purpose Story is the mirror where your audience sees their values reflected.✔️Alignment isn't a buzzword—it's a business strategy.✔️Purpose-driven brands create loyalty that transcends features, prices, or competitors.✔️Your mission deserves to be shared—and to invite others to stand alongside it. Timestamps[00:00] – Why most brands are focusing on the wrong thing[02:00] – Welcome to Part 4 of the Stories That Stick series[05:00] – What is a Purpose Story, and why does it matter?[07:00] – How Purpose Stories create emotional alignment[10:00] – The three-part storytelling framework for your Purpose Story[12:00] – Prompts to uncover your mission-defining moment[14:00] – How to make your Purpose Story relatable and real[18:00] – Tips to avoid “sanitizing” your story—keep it raw and resonant[21:00] – Where to use your Purpose Story across your brand[24:00] – Real-world example of crafting a Purpose Story[27:00] – Final invitation: Write and share your Purpose Story this weekChoose Your Next Steps:Take 30 minutes and journal: What broke your heart? What woke you up?Craft a rough draft of your Purpose Story (normal → explosion → new normal)Share it somewhere—email, social media, a team meeting, or a video post.Tag me on Instagram @itsgeorgebryant so I can celebrate your movement with you!This is the fourth episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingEp. 595 The Founder Story – Turn Your Why Into ConnectionJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with heartApply for 1:1 Coaching – Scale your business with simplicity, alignment, and purposeLive Events – Get in the room where movements are born: mindofgeorge.com/event