Podcasts about on autoline this week john mcelroy

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Best podcasts about on autoline this week john mcelroy

Latest podcast episodes about on autoline this week john mcelroy

Autoline This Week - Video
Autoline This Week #1936: Auto Sales Around the World

Autoline This Week - Video

Play Episode Listen Later Nov 19, 2015 26:49


Anyone who lives in America has undoubtedly noticed that cars have been flying off dealer lots. New, Used, Pre-Owned…whatever the type, the numbers are staggering. But is it just a one country story? How are sales in some of the other great economies of the world? On Autoline THIS WEEK John McElroy and three global auto analysts look at sales from the four corners of the world to see if this has been just a one country recovery.

Autoline This Week
Autoline This Week #1936: Auto Sales Around the World

Autoline This Week

Play Episode Listen Later Nov 19, 2015 26:49


Anyone who lives in America has undoubtedly noticed that cars have been flying off dealer lots. New, Used, Pre-Owned…whatever the type, the numbers are staggering. But is it just a one country story? How are sales in some of the other great economies of the world? On Autoline THIS WEEK John McElroy and three global auto analysts look at sales from the four corners of the world to see if this has been just a one country recovery.

Autoline This Week - Video
Autoline This Week #1723: The Leasing Explosion

Autoline This Week - Video

Play Episode Listen Later Jul 19, 2013 27:51


Before the big recession, leasing was a hefty 25 to 28 percent of new car sales in the U.S. But then in 2009, like so many other businesses, it took a huge tumble to just single digits. However today – three years later – it’s back up to 24 percent and who knows where the ceiling will stop. On Autoline This Week John McElroy talks to three experts in the leasing community that will answer that question and more. Joining him on his panel are Scot Hall from the website Swapalease.com, Geoff Robinson, the VP of Marketing for Mercedes-Benz Financial Services in the United States along with car dealer Sam Slaughter from Sellers Buick GMC in Farmington Hills, MI.

Autoline This Week
Autoline This Week #1723: The Leasing Explosion

Autoline This Week

Play Episode Listen Later Jul 19, 2013 27:52


Before the big recession, leasing was a hefty 25 to 28 percent of new car sales in the U.S. But then in 2009, like so many other businesses, it took a huge tumble to just single digits. However today – three years later – it’s back up to 24 percent and who knows where the ceiling will stop. On Autoline This Week John McElroy talks to three experts in the leasing community that will answer that question and more. Joining him on his panel are Scot Hall from the website Swapalease.com, Geoff Robinson, the VP of Marketing for Mercedes-Benz Financial Services in the United States along with car dealer Sam Slaughter from Sellers Buick GMC in Farmington Hills, MI.

Autoline This Week
Autoline This Week #1723: The Leasing Explosion

Autoline This Week

Play Episode Listen Later Jul 19, 2013 27:52


Before the big recession, leasing was a hefty 25 to 28 percent of new car sales in the U.S. But then in 2009, like so many other businesses, it took a huge tumble to just single digits. However today – three years later – it’s back up to 24 percent and who knows where the ceiling will stop. On Autoline This Week John McElroy talks to three experts in the leasing community that will answer that question and more. Joining him on his panel are Scot Hall from the website Swapalease.com, Geoff Robinson, the VP of Marketing for Mercedes-Benz Financial Services in the United States along with car dealer Sam Slaughter from Sellers Buick GMC in Farmington Hills, MI.

Autoline This Week - Video
Autoline This Week #1722: The New World of Auto Electronics

Autoline This Week - Video

Play Episode Listen Later Jul 12, 2013 27:51


As smart phones get smarter and more powerful, more and more people are relying on them to get through the day…in much the same way they have relied on the car. But now the trick is to integrate both. On Autoline This Week John McElroy explores what manufacturers are doing with today’s electronics both in and outside their cars and how they are coming together. Joining him on the panel are Danny Shapiro, from west coast-based chipmaker NVIDIA, the head of Chrysler’s Uconnect Systems, Marios Zenios and Thilo Koslowski, an electronics analyst from Gartner Research.

Autoline This Week
Autoline This Week #1722: The New World of Auto Electronics

Autoline This Week

Play Episode Listen Later Jul 12, 2013 27:52


As smart phones get smarter and more powerful, more and more people are relying on them to get through the day…in much the same way they have relied on the car. But now the trick is to integrate both. On Autoline This Week John McElroy explores what manufacturers are doing with today’s electronics both in and outside their cars and how they are coming together. Joining him on the panel are Danny Shapiro, from west coast-based chipmaker NVIDIA, the head of Chrysler’s Uconnect Systems, Marios Zenios and Thilo Koslowski, an electronics analyst from Gartner Research.

Autoline This Week
Autoline This Week #1722: The New World of Auto Electronics

Autoline This Week

Play Episode Listen Later Jul 12, 2013 27:52


As smart phones get smarter and more powerful, more and more people are relying on them to get through the day…in much the same way they have relied on the car. But now the trick is to integrate both. On Autoline This Week John McElroy explores what manufacturers are doing with today’s electronics both in and outside their cars and how they are coming together. Joining him on the panel are Danny Shapiro, from west coast-based chipmaker NVIDIA, the head of Chrysler’s Uconnect Systems, Marios Zenios and Thilo Koslowski, an electronics analyst from Gartner Research.

Autoline This Week
Autoline This Week #1709: Automotive Next

Autoline This Week

Play Episode Listen Later Mar 22, 2013 26:49


For more than 100 years, it’s been a man’s world in the auto industry. But if the business leaders from Inforum have anything to say about it, that’s all about to change with programs like “Automotive Next.” On Autoline This Week John McElroy talks to four participants in the program; two professionals – Nancy Gioia from Ford and Maximiliane Straub of Bosch – along with two students – Alicia Luzkow from Michigan State and Laree Gardner from Wayne State, to hear how female executives are helping to mentor young women in the auto industry.

Autoline This Week
Autoline This Week #1709: Automotive Next

Autoline This Week

Play Episode Listen Later Mar 22, 2013 26:49


For more than 100 years, it’s been a man’s world in the auto industry. But if the business leaders from Inforum have anything to say about it, that’s all about to change with programs like “Automotive Next.” On Autoline This Week John McElroy talks to four participants in the program; two professionals – Nancy Gioia from Ford and Maximiliane Straub of Bosch – along with two students – Alicia Luzkow from Michigan State and Laree Gardner from Wayne State, to hear how female executives are helping to mentor young women in the auto industry.

Autoline This Week - Video
Autoline This Week #1709: Automotive Next

Autoline This Week - Video

Play Episode Listen Later Mar 22, 2013 26:48


For more than 100 years, it’s been a man’s world in the auto industry. But if the business leaders from Inforum have anything to say about it, that’s all about to change with programs like “Automotive Next.” On Autoline This Week John McElroy talks to four participants in the program; two professionals – Nancy Gioia from Ford and Maximiliane Straub of Bosch – along with two students – Alicia Luzkow from Michigan State and Laree Gardner from Wayne State, to hear how female executives are helping to mentor young women in the auto industry.

Autoline This Week - Video
Autoline This Week #1653: Carbon Fiber: Coming to a Car Near You

Autoline This Week - Video

Play Episode Listen Later Dec 28, 2012 27:43


The Environmental Protection Agency's calendar keeps turning. Auto manufacturers are on a deadline to raise their total mpgs. Most are pushing their engineers to come up with gas-sipping ICEs as well as alternative powertrains like electrics and hybrids. But in addition, they are also turning to lighter weight materials like carbon fiber. Though still extremely expensive, manufacturers and suppliers alike are looking at ways to make the product cheaper so it can go on vehicles of all prices. On Autoline This Week John McElroy welcomes three people from the carbon fiber world. Florian Schattenmann is the Global R and D Director for supplier Dow Chemical, Graham Henkel is the designer of the new Viper from Chrysler's SRT division while James Staargaard is the president of Plasan Carbon Composites.

Autoline This Week
Autoline This Week #1653: Carbon Fiber: Coming to a Car Near You

Autoline This Week

Play Episode Listen Later Dec 28, 2012 27:44


The Environmental Protection Agency's calendar keeps turning. Auto manufacturers are on a deadline to raise their total mpgs. Most are pushing their engineers to come up with gas-sipping ICEs as well as alternative powertrains like electrics and hybrids. But in addition, they are also turning to lighter weight materials like carbon fiber. Though still extremely expensive, manufacturers and suppliers alike are looking at ways to make the product cheaper so it can go on vehicles of all prices. On Autoline This Week John McElroy welcomes three people from the carbon fiber world. Florian Schattenmann is the Global R and D Director for supplier Dow Chemical, Graham Henkel is the designer of the new Viper from Chrysler's SRT division while James Staargaard is the president of Plasan Carbon Composites.

Autoline This Week
Autoline This Week #1653: Carbon Fiber: Coming to a Car Near You

Autoline This Week

Play Episode Listen Later Dec 28, 2012 27:44


The Environmental Protection Agency's calendar keeps turning. Auto manufacturers are on a deadline to raise their total mpgs. Most are pushing their engineers to come up with gas-sipping ICEs as well as alternative powertrains like electrics and hybrids. But in addition, they are also turning to lighter weight materials like carbon fiber. Though still extremely expensive, manufacturers and suppliers alike are looking at ways to make the product cheaper so it can go on vehicles of all prices. On Autoline This Week John McElroy welcomes three people from the carbon fiber world. Florian Schattenmann is the Global R and D Director for supplier Dow Chemical, Graham Henkel is the designer of the new Viper from Chrysler's SRT division while James Staargaard is the president of Plasan Carbon Composites.

Autoline This Week - Video
Autoline This Week #1647: Low Voltage

Autoline This Week - Video

Play Episode Listen Later Nov 16, 2012 27:50


They arrived with such fanfare a couple years back, that you’d have thought we’d all be driving electrics by now but that’s not the case. In fact, even today some manufacturers are reticent to even offer an electric option. But that hasn’t stopped everyone from the biggest OEMs to the single car startups from designing and building all-electric cars. On Autoline This Week John McElroy and his panel look at the world of electric cars, if there’s a want, a need or a business case to be made for their existence. Joining John in studio is Csaba Csere, the former Editor-in-Chief of Car and Driver magazine and Jim Hall of 2953 Analytics.

Autoline This Week
Autoline This Week #1647: Low Voltage

Autoline This Week

Play Episode Listen Later Nov 16, 2012 27:51


They arrived with such fanfare a couple years back, that you’d have thought we’d all be driving electrics by now but that’s not the case. In fact, even today some manufacturers are reticent to even offer an electric option. But that hasn’t stopped everyone from the biggest OEMs to the single car startups from designing and building all-electric cars. On Autoline This Week John McElroy and his panel look at the world of electric cars, if there’s a want, a need or a business case to be made for their existence. Joining John in studio is Csaba Csere, the former Editor-in-Chief of Car and Driver magazine and Jim Hall of 2953 Analytics.

Autoline This Week
Autoline This Week #1647: Low Voltage

Autoline This Week

Play Episode Listen Later Nov 16, 2012 27:51


They arrived with such fanfare a couple years back, that you’d have thought we’d all be driving electrics by now but that’s not the case. In fact, even today some manufacturers are reticent to even offer an electric option. But that hasn’t stopped everyone from the biggest OEMs to the single car startups from designing and building all-electric cars. On Autoline This Week John McElroy and his panel look at the world of electric cars, if there’s a want, a need or a business case to be made for their existence. Joining John in studio is Csaba Csere, the former Editor-in-Chief of Car and Driver magazine and Jim Hall of 2953 Analytics.

Autoline This Week - Video
Autoline This Week #1639: Running On Empty

Autoline This Week - Video

Play Episode Listen Later Sep 21, 2012 26:47


A few years ago many believed ethanol was the answer to our fuel questions. There was refining capacity, plenty of corn and OEM commitment with their Flex Fuel option. Fast forward to 2012 and it’s a totally different landscape. There are more and more small cars on the road being powered by 40+mpg engines. But just as important, we’re facing the effects of the worst drought in 50 years. In fact, the USDA says the corn yield may come in at 1995 levels, which is worse than predicted. On Autoline This Week John McElroy talks to an expert panel for an in-depth look at the ethanol issue and see where we go from here. Joining John are Candace Wheeler from General Motors, James Frusti of Chrysler and Professor Bruce Dale from Michigan State University.

Autoline This Week
Autoline This Week #1639: Running On Empty

Autoline This Week

Play Episode Listen Later Sep 21, 2012 26:48


A few years ago many believed ethanol was the answer to our fuel questions. There was refining capacity, plenty of corn and OEM commitment with their Flex Fuel option. Fast forward to 2012 and it’s a totally different landscape. There are more and more small cars on the road being powered by 40+mpg engines. But just as important, we’re facing the effects of the worst drought in 50 years. In fact, the USDA says the corn yield may come in at 1995 levels, which is worse than predicted. On Autoline This Week John McElroy talks to an expert panel for an in-depth look at the ethanol issue and see where we go from here. Joining John are Candace Wheeler from General Motors, James Frusti of Chrysler and Professor Bruce Dale from Michigan State University.

Autoline This Week
Autoline This Week #1639: Running On Empty

Autoline This Week

Play Episode Listen Later Sep 21, 2012 26:48


A few years ago many believed ethanol was the answer to our fuel questions. There was refining capacity, plenty of corn and OEM commitment with their Flex Fuel option. Fast forward to 2012 and it’s a totally different landscape. There are more and more small cars on the road being powered by 40+mpg engines. But just as important, we’re facing the effects of the worst drought in 50 years. In fact, the USDA says the corn yield may come in at 1995 levels, which is worse than predicted. On Autoline This Week John McElroy talks to an expert panel for an in-depth look at the ethanol issue and see where we go from here. Joining John are Candace Wheeler from General Motors, James Frusti of Chrysler and Professor Bruce Dale from Michigan State University.

Autoline This Week
Autoline This Week #1630: Delusion vs. Deluding

Autoline This Week

Play Episode Listen Later Jul 20, 2012 26:47


We buy brands. Sure, there are those consumers who diligently search out the best product or deal, but for the most part, Americans love their brands. Especially when it comes to cars. But as the competition continues to get tougher, how are car companies caring for those brands? On Autoline This Week John McElroy is joined by a panel of marketing experts who explore the provocative questions: are some automakers deluding their brands by removing the essence that made it special, or are their marketing departments delusional believing everything is just fine and they don’t need any TLC. Joining John with insight on those topics and more are Christie Nordhielm, Marketing Professor from the University of Michigan, Peter De Lorenzo, Editor-in-Chief of Autoextremist.com and Michael Robinet an analyst with IHS Automotive.

Autoline This Week
Autoline This Week #1630: Delusion vs. Deluding

Autoline This Week

Play Episode Listen Later Jul 20, 2012 26:47


We buy brands. Sure, there are those consumers who diligently search out the best product or deal, but for the most part, Americans love their brands. Especially when it comes to cars. But as the competition continues to get tougher, how are car companies caring for those brands? On Autoline This Week John McElroy is joined by a panel of marketing experts who explore the provocative questions: are some automakers deluding their brands by removing the essence that made it special, or are their marketing departments delusional believing everything is just fine and they don’t need any TLC. Joining John with insight on those topics and more are Christie Nordhielm, Marketing Professor from the University of Michigan, Peter De Lorenzo, Editor-in-Chief of Autoextremist.com and Michael Robinet an analyst with IHS Automotive.

Autoline This Week - Video
Autoline This Week #1630: Delusion vs. Deluding

Autoline This Week - Video

Play Episode Listen Later Jul 20, 2012 26:46


We buy brands. Sure, there are those consumers who diligently search out the best product or deal, but for the most part, Americans love their brands. Especially when it comes to cars. But as the competition continues to get tougher, how are car companies caring for those brands? On Autoline This Week John McElroy is joined by a panel of marketing experts who explore the provocative questions: are some automakers deluding their brands by removing the essence that made it special, or are their marketing departments delusional believing everything is just fine and they don’t need any TLC. Joining John with insight on those topics and more are Christie Nordhielm, Marketing Professor from the University of Michigan, Peter De Lorenzo, Editor-in-Chief of Autoextremist.com and Michael Robinet an analyst with IHS Automotive.

Autoline This Week
Autoline This Week #1628: MPGee Whiz

Autoline This Week

Play Episode Listen Later Jul 6, 2012 26:48


There are more cars on the road getting 40 miles per gallon than ever before. Partly due to new CAFE standards and driven by the engineers at OEMs and their suppliers, consumers now have a number of gas-saving powertrains to choose from today. Whether it’s the new ICEs, hybrids, electrics or a plug-in version like the Volt, we’ve never had more fuel efficient transportation that didn’t walk on four legs. On Autoline This Week John McElroy talks to a panel of powertrain experts about today’s advancements and what will be driving us in the near future and beyond. Joining John are Christopher Thomas from BorgWarner’s Advanced Engineering Group, Roger Clark from GM’s Energy Center, and Chrysler Powertrain VP Dr. Mircea Gradu.

Autoline This Week
Autoline This Week #1628: MPGee Whiz

Autoline This Week

Play Episode Listen Later Jul 6, 2012 26:48


There are more cars on the road getting 40 miles per gallon than ever before. Partly due to new CAFE standards and driven by the engineers at OEMs and their suppliers, consumers now have a number of gas-saving powertrains to choose from today. Whether it’s the new ICEs, hybrids, electrics or a plug-in version like the Volt, we’ve never had more fuel efficient transportation that didn’t walk on four legs. On Autoline This Week John McElroy talks to a panel of powertrain experts about today’s advancements and what will be driving us in the near future and beyond. Joining John are Christopher Thomas from BorgWarner’s Advanced Engineering Group, Roger Clark from GM’s Energy Center, and Chrysler Powertrain VP Dr. Mircea Gradu.

Autoline This Week - Video
Autoline This Week #1628: MPGee Whiz

Autoline This Week - Video

Play Episode Listen Later Jul 6, 2012 26:47


There are more cars on the road getting 40 miles per gallon than ever before. Partly due to new CAFE standards and driven by the engineers at OEMs and their suppliers, consumers now have a number of gas-saving powertrains to choose from today. Whether it’s the new ICEs, hybrids, electrics or a plug-in version like the Volt, we’ve never had more fuel efficient transportation that didn’t walk on four legs. On Autoline This Week John McElroy talks to a panel of powertrain experts about today’s advancements and what will be driving us in the near future and beyond. Joining John are Christopher Thomas from BorgWarner’s Advanced Engineering Group, Roger Clark from GM’s Energy Center, and Chrysler Powertrain VP Dr. Mircea Gradu.

Autoline This Week - Video
Autoline This Week #1620: Excellent Interiors

Autoline This Week - Video

Play Episode Listen Later May 11, 2012 26:48


Both boardrooms and government agencies are guiding design teams to create the vehicles of tomorrow. But how you achieve cost-savings and meet standards all in a slick package remains the (insert outrageous cost projection amount here) question. On Autoline This Week John McElroy brings together a cutting-edge panel of auto experts who are doing just that on the inside with interiors. Klaus Busse sees it from the OEM side as Head of Chrysler Group Interior Design. Meanwhile, representing the supplier community are Fiona Doskocz with Benecke-Kaliko and Gerald Winslow, VP of Sales and Marketing for InfiChem Polymers LLC.

Autoline This Week
Autoline This Week #1620: Excellent Interiors

Autoline This Week

Play Episode Listen Later May 11, 2012 26:48


Both boardrooms and government agencies are guiding design teams to create the vehicles of tomorrow. But how you achieve cost-savings and meet standards all in a slick package remains the (insert outrageous cost projection amount here) question. On Autoline This Week John McElroy brings together a cutting-edge panel of auto experts who are doing just that on the inside with interiors. Klaus Busse sees it from the OEM side as Head of Chrysler Group Interior Design. Meanwhile, representing the supplier community are Fiona Doskocz with Benecke-Kaliko and Gerald Winslow, VP of Sales and Marketing for InfiChem Polymers LLC.

Autoline This Week
Autoline This Week #1620: Excellent Interiors

Autoline This Week

Play Episode Listen Later May 11, 2012 26:48


Both boardrooms and government agencies are guiding design teams to create the vehicles of tomorrow. But how you achieve cost-savings and meet standards all in a slick package remains the (insert outrageous cost projection amount here) question. On Autoline This Week John McElroy brings together a cutting-edge panel of auto experts who are doing just that on the inside with interiors. Klaus Busse sees it from the OEM side as Head of Chrysler Group Interior Design. Meanwhile, representing the supplier community are Fiona Doskocz with Benecke-Kaliko and Gerald Winslow, VP of Sales and Marketing for InfiChem Polymers LLC.

Autoline This Week - Video
Autoline This Week #1616: Plugging Along

Autoline This Week - Video

Play Episode Listen Later Apr 13, 2012 26:49


It won nearly every serious automotive award and had a huge carbon-free footprint of positive reviews from critics and consumers alike. So if that’s the case, why is the Volt GM’s slowest selling product? More than that, why does there seem to be such a negative charge to the car? People across the country who have never even seen a Volt let alone driven this engineering marvel have nothing good to say about it, confounding both auto analysts and company executives. On Autoline This Week John McElroy and his panel look at the strange state of GM’s engineering masterpiece the Volt. Joining John on the panel are Joe White of the Wall Street Journal, Manny Lopez from the Michigan Capitol Confidential and Gary Witzenburg an auto journalist and former engineer on GM’s original electric project, the EV1.

Autoline This Week
Autoline This Week #1616: Plugging Along

Autoline This Week

Play Episode Listen Later Apr 13, 2012 26:50


It won nearly every serious automotive award and had a huge carbon-free footprint of positive reviews from critics and consumers alike. So if that’s the case, why is the Volt GM’s slowest selling product? More than that, why does there seem to be such a negative charge to the car? People across the country who have never even seen a Volt let alone driven this engineering marvel have nothing good to say about it, confounding both auto analysts and company executives. On Autoline This Week John McElroy and his panel look at the strange state of GM’s engineering masterpiece the Volt. Joining John on the panel are Joe White of the Wall Street Journal, Manny Lopez from the Michigan Capitol Confidential and Gary Witzenburg an auto journalist and former engineer on GM’s original electric project, the EV1.

Autoline This Week
Autoline This Week #1616: Plugging Along

Autoline This Week

Play Episode Listen Later Apr 13, 2012 26:50


It won nearly every serious automotive award and had a huge carbon-free footprint of positive reviews from critics and consumers alike. So if that’s the case, why is the Volt GM’s slowest selling product? More than that, why does there seem to be such a negative charge to the car? People across the country who have never even seen a Volt let alone driven this engineering marvel have nothing good to say about it, confounding both auto analysts and company executives. On Autoline This Week John McElroy and his panel look at the strange state of GM’s engineering masterpiece the Volt. Joining John on the panel are Joe White of the Wall Street Journal, Manny Lopez from the Michigan Capitol Confidential and Gary Witzenburg an auto journalist and former engineer on GM’s original electric project, the EV1.

Autoline This Week - Video
Autoline This Week #1605: Outraged

Autoline This Week - Video

Play Episode Listen Later Jan 27, 2012 26:48


National Rifle Association members are famous for their passionate slogan “I’ll give you my gun when you take it from my cold, dead hands.” Well, slogans are great but in the end they’re only words. Just ask those American car dealers who, over the last few years, had their franchises unceremoniously ripped from their very live hands and were powerless to stop it. On Autoline This Week John McElroy talks to mega dealer and author Tammy Darvish about her book “Outraged – How Detroit and the Wall Street Car Czars Killed the American Dream” as well as two of her fellow dealers – one former and one still fighting – as they discuss what it’s like to have corporate America try to deal independent business owners a death blow.

Autoline This Week
Autoline This Week #1605: Outraged

Autoline This Week

Play Episode Listen Later Jan 27, 2012 26:49


National Rifle Association members are famous for their passionate slogan “I’ll give you my gun when you take it from my cold, dead hands.” Well, slogans are great but in the end they’re only words. Just ask those American car dealers who, over the last few years, had their franchises unceremoniously ripped from their very live hands and were powerless to stop it. On Autoline This Week John McElroy talks to mega dealer and author Tammy Darvish about her book “Outraged – How Detroit and the Wall Street Car Czars Killed the American Dream” as well as two of her fellow dealers – one former and one still fighting – as they discuss what it’s like to have corporate America try to deal independent business owners a death blow.

Autoline This Week
Autoline This Week #1605: Outraged

Autoline This Week

Play Episode Listen Later Jan 27, 2012 26:49


National Rifle Association members are famous for their passionate slogan “I’ll give you my gun when you take it from my cold, dead hands.” Well, slogans are great but in the end they’re only words. Just ask those American car dealers who, over the last few years, had their franchises unceremoniously ripped from their very live hands and were powerless to stop it. On Autoline This Week John McElroy talks to mega dealer and author Tammy Darvish about her book “Outraged – How Detroit and the Wall Street Car Czars Killed the American Dream” as well as two of her fellow dealers – one former and one still fighting – as they discuss what it’s like to have corporate America try to deal independent business owners a death blow.