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As this special episode pauses to consider elements of great design, it is important to not overcomplicate matters. Sometimes, all you need is four wheels and a beating heart. Monocle's Italian odyssey concludes with a second roadtrip in another of Maserati's powerful new all-electric sports cars: the Gran Turismo Folgore. Joining us for the ride are Maserati's head of design, Klaus Busse, and food writer Luca Cesari.See omnystudio.com/listener for privacy information.
Making a masterpiece begins with a vision. And where else to start than with the beloved Italian marque Maserati's new powerful, all-electric sports car: the Gran Cabrio Folgore. As summer turns to autumn, we engage the roof, connect the charger and hit the road. Join us. Featuring Maserati's head of design Klaus Busse and sculptor Valeria Greco.See omnystudio.com/listener for privacy information.
Maserati Head of Design Klaus Busse
Er ist einer der einflussreichsten Designer unserer Zeit, zählt zu den 50 wichtigsten Persönlichkeiten der internationalen Auto-Industrie. Klaus Busse ist Head of Design für alle europäischen Marken der Fiat Chrysler Automobiles Group – und damit auch zuständig für die Traumwagen von Maserati. Luxury Lifestyle im Highend-Bereich. Sein neuestes Werk ist kaum auf dem Markt, da wird es schon mit dem „Best of the Best“ Award ausgzeichnet: Der Maserati MC20, ein sogenannter Supersportwagen. High Performance. 630 PS, 325 km/h Topspeed, von Null auf 100 in 2,88 Sekunden. Preis: ab 220.000 Euro aufwärts. Ich habe Klaus Busse jetzt in Italien besucht, in Modena auf dem Race Track nahe der Maserati Manufaktur und durfte den MC20 testen. Erst auf der Rennstrecke, sensationell – und danach durch die wunderschönen Weinberge Italiens cruisen. Ein Wahnsinns-Erlebnis, kann ich nur sagen. Der Mythos Maserati. In TOMorrow erklärt Klaus Busse, wie herausfordernd es ist, Supersportwagen zu kreieren, die auch in 20, 30 Jahren noch als schön wahrgenommen werden müssen. Denn seine Autos sind ja nicht für einen schnellen Leasingvertrag gemacht, sondern für die Ewigkeit, sie werden gesammelt. Ikonisches, zeitloses Design und das Geheimnis dahinter. Und die Verantwortung, die Designer heute haben. Auch die gesellschaftliche Verantwortung. Der Maserati-Design-Chef spricht über Schönheit ohne Schuld. Wieso perfektes Design Neid-Debatten erst gar nicht aufkommen lässt. Welche psychologische Wirkung Flügeltüren haben und wie sich Autos verändern, wenn sie in Zukunft keine Scheinwerfer mehr benötigen, sondern nur noch Positionsleuchten – das alles jetzt hier in TOMorrow. Bitte anschnallen: Viel Spaß mit dem Superbrain hinter den schönsten Sportwagen, viel Spaß mit Maserati Design-Chef Klaus Busse.
Klaus Busse, Europe’s head of design at Fiat Chrysler Automobiles, discusses his work at Maserati and the MC20 supercar.
Pink Floyd legend, Nick Mason is this week’s very special guest, who joins to talk about his sensational car collection, that Ferrari 250 GTO, and his love of everything on four wheels. Nick, along with host Vicki Butler-Henderson, is joined by Steve Fowler and John McIlroy to discuss the week’s biggest news stories. The team reveal the secrets of the new Maserati MC20 supercar, and Steve talks to FCA design chief Klaus Busse. John leads the discussion on the radical new Hyundai Tucson SUV, shown for the first time earlier this week, and Hugo Griffiths is on hand to answer more of your burning motoring questions.
Klaus Busse is head of design for Alfa Romeo, Maserati, Fiat, Abarth, Lancia. Eric Gallina recently caught up with him to discuss the impact of the pandemic and the future of the Italian car brands he looks after.Follow Form Trends on:Website – https://www.formtrends.comInstagram – https://www.instagram.com/formtrendsFacebook – https://www.facebook.com/formtrendsTwitter – https://www.twitter.com/formtrendsYouTube – https://www.youtube.com/c/formtrendsLinkedin – https://www.linkedin.com/company/formtrendsSupport the show (https://www.patreon.com/formtrends)
Our guest today is Klaus Busse (Bussay). Klaus has spent his entire career with Chrysler, first as Daimler then Chrysler and now FCA. He moved up the ranks over 22 years - from Design manager, Chief designer, VP of interior design for the brands Chrysler, Jeep, Dodge, RAM and the heart pounding SRT and now, he is currently the VP of Design for Fiat, Abarth, Lancia, Alfa Romeo, and the beautiful Maserati for FCA in Turin, Italy. He was an integral part of creating and improving the interiors for Chrysler, Jeep, Dodge, RAM.. He started in Stuttgart, Germany then lived in the Motor City before moving to Turin Italy for the past 2 years. He is a master of interior design, his dedication to focusing on craftsmanship, materials and technology have raised the bar at FCA where he continues to push the limits of the interior experience for theses automobiles. As always please send any comments or questions to ask@experienceperception.com
Remember the days when Chrysler interiors were wall-to-wall shiny plastic? It's quickly becoming a fading memory because, with Klaus Busse, Head of Interior Design, at the helm, the company's cabins are among the best in the business. As Mr. Busse joins us tonight, we'll ask him what innovations we can expect as future generations of vehicles roll off the line. Per usual, we'll get into the hot topics of the week. Joining John McElroy in studio with the best insider discussion in the industry is his co-host Peter De Lorenzo, the Autoextremist, and Drew Winter from WardsAuto.com.
Both boardrooms and government agencies are guiding design teams to create the vehicles of tomorrow. But how you achieve cost-savings and meet standards all in a slick package remains the (insert outrageous cost projection amount here) question. On Autoline This Week John McElroy brings together a cutting-edge panel of auto experts who are doing just that on the inside with interiors. Klaus Busse sees it from the OEM side as Head of Chrysler Group Interior Design. Meanwhile, representing the supplier community are Fiona Doskocz with Benecke-Kaliko and Gerald Winslow, VP of Sales and Marketing for InfiChem Polymers LLC.
Both boardrooms and government agencies are guiding design teams to create the vehicles of tomorrow. But how you achieve cost-savings and meet standards all in a slick package remains the (insert outrageous cost projection amount here) question. On Autoline This Week John McElroy brings together a cutting-edge panel of auto experts who are doing just that on the inside with interiors. Klaus Busse sees it from the OEM side as Head of Chrysler Group Interior Design. Meanwhile, representing the supplier community are Fiona Doskocz with Benecke-Kaliko and Gerald Winslow, VP of Sales and Marketing for InfiChem Polymers LLC.
Both boardrooms and government agencies are guiding design teams to create the vehicles of tomorrow. But how you achieve cost-savings and meet standards all in a slick package remains the (insert outrageous cost projection amount here) question. On Autoline This Week John McElroy brings together a cutting-edge panel of auto experts who are doing just that on the inside with interiors. Klaus Busse sees it from the OEM side as Head of Chrysler Group Interior Design. Meanwhile, representing the supplier community are Fiona Doskocz with Benecke-Kaliko and Gerald Winslow, VP of Sales and Marketing for InfiChem Polymers LLC.
It was a masterwork in the making that suddenly became the Rip Van Winkle of records. That project was Beach Boy Brian Wilson's 1967 composition "Smile" which was finally released just a few years ago. Given the global economy of late, It's not surprising that car shows have endeared a similar soporific stage. With the auto industry riding a strong wave of creativity and sales throughout the decade, suddenly the 2008 economic meltdown shook the industry to the core -- something that not even auto shows could avoid. Iconic showcases like the North American International Auto Show became mere shadows of what they were just a few years earlier. While some manufacturers offered striped down exhibits, others didn't show up at all. But fast forward three years to the 2012 show where the NAIAS is once again at the top of its game and "Smile" is what manufacturers and the world press were doing as they viewed all the new product. Joining John McElroy on Autoline This Week from the floor of the 2012 Detroit Auto Show are five auto executives who are all smiles indeed. John Maloney is the CEO of Volvo of North America, Klaus Busse the Head of Interior Design at Chrysler, Fred Diaz is the president and CEO of RAM Brand, Ludwig Willisch is the new president of BMW North America, and Max Wolff the Director of Design at Lincoln.
It was a masterwork in the making that suddenly became the Rip Van Winkle of records. That project was Beach Boy Brian Wilson's 1967 composition "Smile" which was finally released just a few years ago. Given the global economy of late, It's not surprising that car shows have endeared a similar soporific stage. With the auto industry riding a strong wave of creativity and sales throughout the decade, suddenly the 2008 economic meltdown shook the industry to the core -- something that not even auto shows could avoid. Iconic showcases like the North American International Auto Show became mere shadows of what they were just a few years earlier. While some manufacturers offered striped down exhibits, others didn't show up at all. But fast forward three years to the 2012 show where the NAIAS is once again at the top of its game and "Smile" is what manufacturers and the world press were doing as they viewed all the new product. Joining John McElroy on Autoline This Week from the floor of the 2012 Detroit Auto Show are five auto executives who are all smiles indeed. John Maloney is the CEO of Volvo of North America, Klaus Busse the Head of Interior Design at Chrysler, Fred Diaz is the president and CEO of RAM Brand, Ludwig Willisch is the new president of BMW North America, and Max Wolff the Director of Design at Lincoln.
It was a masterwork in the making that suddenly became the Rip Van Winkle of records. That project was Beach Boy Brian Wilson's 1967 composition "Smile" which was finally released just a few years ago. Given the global economy of late, It's not surprising that car shows have endeared a similar soporific stage. With the auto industry riding a strong wave of creativity and sales throughout the decade, suddenly the 2008 economic meltdown shook the industry to the core -- something that not even auto shows could avoid. Iconic showcases like the North American International Auto Show became mere shadows of what they were just a few years earlier. While some manufacturers offered striped down exhibits, others didn't show up at all. But fast forward three years to the 2012 show where the NAIAS is once again at the top of its game and "Smile" is what manufacturers and the world press were doing as they viewed all the new product. Joining John McElroy on Autoline This Week from the floor of the 2012 Detroit Auto Show are five auto executives who are all smiles indeed. John Maloney is the CEO of Volvo of North America, Klaus Busse the Head of Interior Design at Chrysler, Fred Diaz is the president and CEO of RAM Brand, Ludwig Willisch is the new president of BMW North America, and Max Wolff the Director of Design at Lincoln.
Mighty Clouds of JoySince his appearance in last week's Super Bowl commercial, many have automatically linked Chrysler with the gritty music of the artist Eminem. And while the soundtrack of "Lose Yourself" worked as a reflection of Detroit's streets, the song that may in fact be more relevant to the company today has its roots in 1971.Given where Chrysler was just 20 months ago, the music that seems to best capture the emotions coming out of its Auburn Hills headquarters is the 40-year-old pop tune "Mighty Clouds of Joy." As the company continues to introduce its well-reviewed new or significantly refreshed products -- vehicles that they were working on throughout those dark days of bankruptcy -- lines from the song like "those old storm clouds are slowly drifting by" take on a whole new meaning. Just ask some of those who were there...which is exactly what John McElroy does in this week's edition of Autoline.Joining John on an all-Chrysler panel are three company veterans who, like many, witnessed the bad times but kept pushing ahead because of the product. Joe Dehner, the head of Dodge Design, Chris Barman, the VLE of E-Segment vehicles and Klaus Busse the head of Interior Design, all talk with John about Chrysler -- the company, its people but most importantly its new product -- and where they all go from here.
Mighty Clouds of Joy Since his appearance in last week's Super Bowl commercial, many have automatically linked Chrysler with the gritty music of the artist Eminem. And while the soundtrack of "Lose Yourself" worked as a reflection of Detroit's streets, the song that may in fact be more relevant to the company today has its roots in 1971. Given where Chrysler was just 20 months ago, the music that seems to best capture the emotions coming out of its Auburn Hills headquarters is the 40-year-old pop tune "Mighty Clouds of Joy." As the company continues to introduce its well-reviewed new or significantly refreshed products -- vehicles that they were working on throughout those dark days of bankruptcy -- lines from the song like "those old storm clouds are slowly drifting by" take on a whole new meaning. Just ask some of those who were there...which is exactly what John McElroy does in this week's edition of Autoline. Joining John on an all-Chrysler panel are three company veterans who, like many, witnessed the bad times but kept pushing ahead because of the product. Joe Dehner, the head of Dodge Design, Chris Barman, the VLE of E-Segment vehicles and Klaus Busse the head of Interior Design, all talk with John about Chrysler -- the company, its people but most importantly its new product -- and where they all go from here.