Podcasts about quiip

Two decades ago, Alison Michalk was a student environment officer at our Bathurst campus who was fiercely passionate about saving the planet. Not a lot has changed. More than twenty years on Alison now inspires and educates the business world, where she puts her passion for environmental and social responsibility to practice as the Founder and CEO of Quiip. Under Alison's leadership, her community management business, Quiip, became one of Australia’s first 250 certified B Corporations - one of the highest standards for verified social and environmental responsibility. Our Interim Vice-Chancellor spoke to Alison to learn more about why it is so important for businesses to balance people, profit and the planet and to hear her advice for how other business – big or small – can do their part. Transcript: https://cdn.csu.edu.au/__data/assets/pdf_file/0007/3786316/Alumni-podcast-series-episode-three-transcript-feat-alison-michalk.pdf Quiip: https://quiip.com.au/ Ffutures: https://ffutures.com.au/ Australian Community Managers: https://www.australiancommunitymanagers.com.au/

What an amazing interview with Alison Michalk as a finalist in the Outstanding Leadership Awards! A seasoned entrepreneur, Alison excels at the strategic and tactical elements required to deliver success in today’s business environment. Highly connected, Alison is able to draw on her extensive network to offer insights into the digital strategies and digital transformation driving modern business. Alison has a deep understanding on how to leverage online engagement opportunities whilst managing brand reputation risks. Operating Quiip as a distributed company, Alison is knowledgeable about new business models, flexibility and the future of work. Alison is also an advocate for raising the profile and participation levels of women in leadership. Alison led the rigorous B Corp certification process with Quiip one of the first 300 in Australia to become certified. Alison also co-founded community management conference Swarm, now in its 8th year, and established the Australian Community Managers' Group for professionals (5000+ members). She co-created an industry Code of Ethics and a union partnership with the MEAA. Alison is intensely passionate about using business as a force for good and joined the B Local Sydney board in 2020 as Communications Chair. Find out more about us at LeadershipHQ and the Outstanding Leadership Awards at https://www.leadershiphq.com.au/ and https://www.outstandingleadershipawards.com.au/

030 - ALISON MICHALK ALISON MICHALK decided from a young age, that 9-5 wasn't for her - and she's stuck with that vision ever since. Using the lessons that punk rock taught her from a young age - she is now the founder and CEO of QUIIP, specialists in online community building, social media, high risk content and crisis management. They're also a Certified B-Corp - which means they are a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.   Think this episode is worth $1? go to www.paypal.me/myagepodcast and support the cause! 

Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of on-line community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications. https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/

With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder of Swarm Conference, Australia’s only conference dedicated to online community managers. In this episode of MATE, we … Continue reading MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip The post MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip appeared first on MATE podcast.

There has been a lot of talk in the community industry about the Facebook Communities Summit, and how the company announced they had added the word “community” to their mission statement. I’ve seen a lot of “rah rah” from people saying how important this is for our work. Less than a week after that event, ProPublica published leaked Facebook moderator training materials that, in no uncertain terms, said that the platform protects “white men,” but not “black children.” The deafening silence in the industry, as compared to the noise about Facebook adding a word to their mission statement, has been incredible. For a critical look at these issues, we changed the format of Community Signal for the first time ever, putting together a panel of previous guests, who are veterans of the industry: Scott Moore of Digital Promise Global and Venessa Paech of Australia Post. Among our topics: What adding “community” to Facebook’s mission statement actually means How the announced Facebook Groups improvements impact their viability as a tool The glaring problems with Facebook’s leaked moderation training documents Big Quotes “I know some folks in the community space are feeling really jazzed about having such a large company put ‘community’ in their mission statement. It’s a double edged sword because if they don’t come through, it’s painted a target on the word ‘community,’ yet again, which I’ve lived through many times, where community gets bought into as a concept but there’s no payoff. There’s no work that’s really done to actually build community. It’s a nice word and everyone feels good about it and then, in the end, when it doesn’t work out, people turn against community and then we all wind up going back and suffering because nobody cares about community because Facebook tried to do community, and they failed.” -@scottmoore “Communities built on Facebook thrive despite Facebook, not because of it and that’s always been the case. … Community builders are working uphill, and community members are working uphill, to actually stitch together communities in that space.” -@venessapaech “Facebook is a data mining company, fundamentally. Really, if they are serious about [adding ‘community’ to their] mission statement, it infers a necessary change of business model or a reflexive business model, which I don’t necessarily have confidence that they’re going to do or that they’re ready for.” -@venessapaech “Words are cool. Saying the word ‘community’ is great… but as we sit here today, Facebook Groups represent an utterly terrible tool set that suffers from success. … This exceptionally poor tool set is, we can’t forget, provided by the world’s eighth most valuable company. I’m supportive of Facebook and their tools but let’s not turn into cheerleaders because they are moving closer to where they already should’ve been.” -@patrickokeefe “[A] killer app component [to Facebook Groups] is that it allows you to hide from the rest of Facebook, in that you can carve off a semi-private space; private, using that word loosely, but from the rest of the noise of the newsfeed. You can, theoretically, remove yourself from the algorithmic filters to a certain extent so, arguably, you have a little bit more control. But again, this is not rocket science. This is not particularly revolutionary stuff. If the best feature you have is that it takes you away from the rest of the features of your product, I think you have a problem.” -@venessapaech “In my new role working with teachers globally, Facebook actually doesn’t even have discoverability. For example, especially in the United States, Facebook is blocked from school access and educators like to be where their students are. As soon as I arrived, I said, ‘What if we tried to do this on a Facebook group?’ Instantly, it was just like, ‘Well, let’s teach you about the fact that nobody can get access to Facebook.'” -@scottmoore “Will any of us really be shocked when Facebook cuts your group reach and makes you pay? Facebook can’t be a serious community platform, in my eyes, until I can take data and members because, when that happens, that’s when the power shifts a little bit and we’re not just a product. When they have to actually cater to us is when we can leave.” -@patrickokeefe “Facebook uses that language, ‘meaningful groups.’ There was a strong emphasis on that in [Mark Zuckerberg’s] manifesto but we don’t have meaningful functionality that allows us to create and support meaningful interaction. It’s that question of whose perspective? Meaningful to whom? What is meaningful to Mark Zuckerberg, and his communities, will obviously be entirely different to myself or to you, and every other community builder or person that’s a member of a community.” -@venessapaech “I’ve been disgusted by the fact that some community industry leaders have been beating the drum about Facebook adding the word ‘community’ to their mission statement but dead silent – crickets silent – on the recent leak of Facebook training materials that defined white men as a protected group but black children as an unprotected group.” -@patrickokeefe “Often, when I raise [concerns about Facebook’s ethics], people say, ‘Why are you picking on Facebook and not Google and not all these other companies that also do dodgy things?’ Well, sure some of them have dubious practices or things that you can raise an eyebrow at, but the difference is that Facebook wants to become the internet. The reality is that there are billions and billions of people that are living their lives and playing them out on Facebook now, so whether Facebook intended to or not, and that can be argued, they now have a duty of care to billions of people. That is not an easy position to be in. It is a super complicated position to be in, but it’s not one that you can ignore and, if you do, then I think you need your toys taken away from you.” -@venessapaech “Not only [is Facebook] creating culture but they’re attempting to create a uni-culture for two billion people. Now, whether they’re successful or not, that’s a lot of people and that can reflect back out into the rest of culture. Beyond Facebook, if you’re creating a set of norms and you’re trying to enforce that set of norms and you have any degree of success at doing that consistently worldwide and you keep adding more people into that, then those cultural norms will start to take hold in other places. So Facebook has a much greater responsibility than they may even realize at this point. They can actually be affecting culture way outside of Facebook. They already are in lots of different ways, but specifically in this idea of what is a protected class? What is free speech? Who is deserving of speech? And the kinds of ways you can talk about different groups of people. That’s a little frightening. But they need to step up to that.” -@scottmoore “The idea of building community on Facebook, for me, has always been about getting people to act like they aren’t on Facebook.” -@patrickokeefe “Barriers to entry and creating a sense of membership criteria, [the types of] these things that sort of matter and help define a community and help set it up for success, in many respects, aren’t really the norm on Facebook, so it does change how you interact and it therefore impacts the way you approach community management. Do you push back or do you acquiesce? What might that even mean to the culture of the communities that spring up and that we help create in the future? Are they going to be as distinct as they once were or are they all going to have a layer of Facebook in them?” -@venessapaech About Scott Moore Scott Moore has over 20 years experience establishing, growing and fostering large and small online communities, and the teams that support those communities, using a variety of community platforms including virtual worlds, live chat systems, forums and unconferences. He currently works at Digital Promise Global, developing networks and communities of educators around the world working together to empower students as empathetic, compassionate creators and changemakers. Scott has fostered and directed community at Answers.com, the Charles and Helen Schwab Foundation, Communities.com and Fujitsu and consulted with clients such as Healthsparq, Diabetes Hands Foundation, Edutopia and Autodesk. He seeks opportunities to use his experience in online communities to help people help each other to make a positive change in their own lives and those around them. Disclosure: Digital Promise Global is partnering with Facebook’s Oculus to inspire the next generation of virtual reality creators, starting with the 360 Filmmakers Challenge for high school students. About Venessa Paech Venessa Paech is the community manager for Australia Post. She has built and managed a large array of online communities for multi-national brands, startups, governments and non-profits, including travel publishers Lonely Planet and REA Group (who own and operate the $5 billion dollar ASX-listed realestate.com.au). In 2009, she founded the Australian Community Manager Roundtable and, in 2011, co-founded Swarm, Australia’s first and only community management conference. In 2015, she commissioned and released the first Australian Community Management career survey with Quiip and Dialogue Consulting. Venessa has a Bachelor of Fine Arts in musical theatre from the Tisch School of the Arts at New York University and a Master of Arts degree in virtual ethnography from the University of Brighton. She is a published scholar on online communities and a speaker and consultant on communities and cultures. Related Links This list of links is not complete, and will be updated once our transcript is available. Sponsor: Higher Logic, the community platform for community managers Mark Zuckerberg’s post about adding the word “community” to Facebook’s mission statement “Our First Communities Summit and New Tools for Group Admins” by Kang-Xing Jin, covering Facebook’s announcement improvements to Facebook Groups Scott on Twitter Venessa’s website Digital Global Promise, where Scott is online community manager Digital Global Promise’s 360 Filmmakers Challenge for high school students, a partnership with Facebook’s Oculus Australia Post, where Venessa is community manager Swarm, Australia’s first and only community manager conference, co-founded by Venessa and Alison Michalk The 2015 Australian Community Managers Survey, from Swarm, Quiip and Dialogue Consulting “Facebook’s ‘Community’ Announcements and the Reality of Facebook Groups” by Patrick Community Signal episode with Alison Michalk, titled “Facebook Doesn’t Have the Moderation Tools of Forums in 2000” Community Signal episode with Howard Rheingold Community Signal episode with Cosette Paneque Cosette Paneque’s tweet about how Facebook could cut the reach of Groups “Overhauling Groups Won’t Help Facebook Build Communities” by Davey Alba for Wired “Facebook’s Secret Censorship Rules Protect White Men from Hate Speech But Not Black Children” by Julia Angwin and Hannes Grassegger for ProPublica “Revealed: Facebook’s Internal Rulebook on Sex, Terrorism and Violence” by Nick Hopkins for The Guardian Civil Rights Act of 1964 Community Signal episode where we discussed the Facebook murder video “Hard Questions: Hate Speech” by Richard Allen, Facebook’s VP of EMEA public policy, about the challenge that Facebook faces in moderating hate speech “The Unconscious Bias in Facebook’s Moderation Problem” by Venessa Did you like the panel format? Please let us know via email or on Twitter Venessa on Twitter Social Media Clarity, a podcast hosted by Scott, Marc Smith and Randy Farmer Scott on LinkedIn Transcript View the transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be so grateful if you spread the word and supported Community Signal on Patreon. Thank you for listening to Community Signal.

The reason that people come to your community impacts how you manage that community. It is one of the factors that guides the choices you make and the strategies and processes that you deploy. If people come to your community because they have cancer, your approach is going to be different than if they were coming because a product broke or because they enjoy a particular hobby. That’s exactly the type of community that Cosette Paneque of Breast Cancer Network Australia is responsible for. On this episode, we discuss the unique circumstances around managing a community that connects around breast cancer, including: The first thing Cosette wants new members, who may have just received the worst news of their life, to see Creating processes around death in our communities How cancer survivors continue to contribute to the community Big Quotes “The first thing I want [new members, who may have just been diagnosed with cancer] to see is that they’re not alone. … If they live in a rural place, they may be the only person with breast cancer. They may have never met someone with metastatic cancer. When they go on the [BCNA] online network, that’s the first thing I want them to know, is that they’re not alone, and they don’t have to go through this alone.” -@CosettePaneque “What we do, [when a member passes away, is] close the account, but we change the role from member to dragonfly, which is a very special symbol for us at BCNA. We also put a little image of a dragonfly next to their photo. So, people will often go to their profile or start a thread and talk about how wonderful this person was and how they helped them and how they knew them. [Before doing this, we asked our members.] They thought it was just lovely and very respectful. They loved the image of the dragonfly, because they know that it’s got special significance to our organization.” -@CosettePaneque “[Members who have faced breast cancer can] become community liaisons. … We help them learn how to share their story, how to speak to the media, how to speak at special events. We also use them in our campaigns and our commercials, because we only use real people in anything that we do. We always use our people. We never hire actors or anything like that. That would just not be appropriate at all when we have this amazing network of incredible, brave, courageous people who are more than happy to share their story. Some of them go on to become consumer representatives, which is a specialized training. They sit at the table with decision-makers and help shape the future of how breast cancer might be treated and supported in Australia.” -@CosettePaneque About Cosette Paneque After years of dying of dysentery on The Oregon Trail and playing Jeopardy! on a Commodore 64, Cosette Paneque took to the internet like a duck takes to water. Being a community member led to working in community. In 2010, she moved into the community management space with the US-based moderation company ModSquad and got to work with cool companies such as Warner Bros., Animal Jam, Kabam, Second Life, U.S. Army, Konami, The Playforge, ReachOut and Pathevo. Cosette moved to Australia in 2012. In 2014, she joined Quiip, Australia’s leading social media and online community management and moderation company. While there, she worked with ReachOut, SANE, The Line, AMP Capital, VicHealth and NSW Health. Currently, Cosette is the online community manager for Breast Cancer Network Australia. Related Links Cosette on Twitter Wikipedia page for The Oregon Trail, a computer game that Cosette played as a child Jeopardy!, another video game that Cosette played, based on the TV show, on the Commodore 64 ModSquad, a company that provides solutions around digital engagement, where Cosette was formerly a project and community manager Quiip, an Australian community management company, where Cosette was previously a consultant Breast Cancer Network Australia, where Cosette is online community manager The Oregon Trail card game The Oregon Trail “iOS game for children” Second Life, a virtual world that Cosette was a member of, which led her to a career in community Gina Miller, director of people operations at ModSquad, who hired her for her first community role Breast cancer statistics in Australia, from the Australian Institute of Health and Welfare Breast cancer statistics in the United States BCNA Online Network, the online community of Breast Cancer Network Australia ReachOut, an organization that provides “support for young people going through tough times,” which Cosette worked with in the U.S. and Australia Facebook’s memorialized accounts program, for users who have passed away BCNA Online Network’s FAQ, which includes details on why the dragonfly holds special significance in their community Stumble Down Under, Cosette’s personal blog Transcript View transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be grateful if you spread the word. Thank you for listening to Community Signal.

Couldnt find the light switch this morning, but podcasting in the dark wasnt that bad! Great line up today; the George boys from Autonado, Daniel Borg (Psyborg), Alison Michalk from Quiip and Valiant Finance (a TMBS workspace fintech) all joing host Mark Bouris! Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email.  See omnystudio.com/listener for privacy information.

Tourism Tweetup the Podcast In episode #17 of Tourism Tweetup the Podcast we chat to Alison Michalk CEO of Quiip. Quiip are a 24/7 community management and social media management service. We discuss the difference between community management and social media management and why we need to understand this difference. Alison Michalk shares with us several tips and insights from her extensive community management experience and gets us to think about what is important and relevant across our social media channels. Highlights, Notes & Links We Mention in this Episode Working with Big Brother and Essential Baby, Alison Michalk has been working with large online communities since 2006 after developing an interest while still in high school. Aside from being CEO of Quiip, Alison is one of the founders of the SWARM conference, a conference for community managers. We chat to Alison about the difference between a community manager and a social media manager. Alison explains it is important to know and understand the distinction. Social media management is largely focused on reach, message out there, new audiences, new customers. Community management and developing an online community is about working with members, members talking to each, members largely create the content, primary source of content is members talking to each other, very relationship driven. Examples of communities include a telco help forum, Lonely Planet travel forum etc. Alison says it is hard to develop a community on Facebook due to the set up of Facebook itself (listen to more on this at the 6 minute mark) as when you post as a brand it goes out to everyone but when a member/followers posts it doesn't so facilitating peer interaction is tricky. Facebook groups tend to work more as a community rather than Facebook pages. There are certain things you can do if working with Facebook to harness the sense of community including reposting followers questions/comments/content. Forums can be great when looking for depth around a topic. It is important to make the distinction between community management and social media management as the staff member managing may need different skill sets, the objectives may be different plus the metrics or measurements used to judge success will also be different. Re measurement with on online community you tend to look at 'increasing things or decreasing things'. For example you might be trying to decrease costs around customer support/call centre and developing a customer support forum may do that by peers answering questions rather than staff. Also companies may hire from within the community so it may lead to decreasing recruitment costs, decrease marketing costs. When looking at increasing things it may be linked to increasing sales, increasing customer loyalty, increase customer retention and all those are proven to work with people that are part of an online community. When understanding if your business requires community management or social media management or both across different platforms, coming back to objectives is important (listen to details at 11 minute mark). First step is looking about what online communities already exist in your space and deciding if it is better just to be an active part of communities that already exist rather than creating brand new ones (listen around the 13 minute mark). At around the 15 minute mark we talk about LURKERs and how they fit into a community. Timeliness of response online: "Research has shown if someone gets a response within the first 5 minutes the chance of them coming back is significantly higher than if they got one 24 hours later" At around the 18 minute park we chat about the Facebook group Australian Community Managers group which is a very interesting example. During this discussion Alison talks about the importance of 'social density' which is ...