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JFDI with The Two Lauras | For Freelance Social Media Managers
We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, what we're offering, and what AI is actually doing to our businesses.This is a first look at the data so far, the trends that are already obvious, and the things every freelance social media manager needs to be thinking about before the full report drops.Hit play to hear→ The platform that most social media managers offer, according to early data, is the least profitable.→ What freelance social media managers are actually doing about raising their prices right now→ Some early insights on how social media managers are using AI and how it's affecting their pricing→ What social media managers know AI can't do instead of themTake the State of Freelance Social Media Management 2026 survey Join the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.
Lynn Witzel Lynn Witzel ist Kommunikationsdesignerin mit Fokus auf Brand Design und strategische Markenentwicklung. Sie unterstützt Einzelpersonen und Unternehmen dabei, klare und authentische Marken mit Social-First-Ansatz zu entwickeln. Ursprünglich aus dem Handwerk kommend (Ausbildung zur Maßschneiderin und Modedesignerin), studierte sie anschließend Grafikdesign und visuelle Kommunikation und sammelte Erfahrungen u. a. bei PwC, Zalando und dem Hermann Schmidt Verlag. Früh selbstständig, prägte sie insbesondere das Projekt „frank.infashion“, das gesellschaftliche und politische Strukturen der Mode kritisch beleuchtet. Heute arbeitet sie an der Schnittstelle von Gestaltung, Strategie und digitaler Sichtbarkeit, mit Weiterbildung im Social-Media-Management und KI. Austausch und Netzwerke wie Learn & Burn und das Selfmade Design Kollektiv prägen ihre Praxis. Nina Neusitzer Nina Neusitzer ist Kommunikationsdesignerin und Geschäftsführerin von Neusitzer Brand Identity in Düsseldorf. Sie studierte in Wuppertal bei Hans Günter Schmitz, Uwe Loesch und Bazon Brock und spezialisierte sich früh auf Corporate Design und Typografie. Nach Stationen u. a. bei Heine/Lenz/Zizka sowie als freie Art Direktorin gründete sie 2006 das Büro Markwald Neusitzer Identity, aus dem ihr heutiges Studio hervorging. Sie realisierte zahlreiche Corporate-Design-Projekte für Kultur, Institutionen und Unternehmen, darunter Deutsche Oper am Rhein, Schirn Kunsthalle und Jüdisches Museum Frankfurt; ihre Arbeiten wurden mehrfach ausgezeichnet. Zudem initiiert und kuratiert sie Designformate wie den DDC Salon NRW und engagiert sich für Vernetzung und Bildung in der Kreativwirtschaft. Annette Bertsch Annette Bertsch ist Partnerin bei Bertsch.Brand Consultants. Als Unternehmerin und Creativ-Directorin verfügt sie über 30 Jahre Beratungserfahrung für DAX, M-DAX, Mittelständler und Start-Ups. Ihr Portfolio umfasst Projekte, die sowohl im Bereich der Organisational Identity als auch im Bereich der strategischen Markenberatung angesiedelt sind. Dazu gehören Neu- und Umpositionierungen, Strategie- und CEO-Beratung, sowie Change-Begleitung für namhafte Unternehmen und Institutionen, sowie Supervision der darauf basierenden Gestaltungsprozesse. Seit 2010 lehrt Annette Bertsch als Honorarprofessorin Designmanagement an der Kunsthochschule Kassel im Fachbereich Produktgestaltung. Annette Bertsch studierte von 1982 bis 1988 mit dem Abschluss Dipl. Design an der FH-Darmstadt. 2008 erlangte sie den Master of Business Administration (MBA) an der FOM, Frankfurt am Main. Sie engagiert sie bei dem Women of DDC und hat dort u. a. die Eventreihe Learn & Burn mit initiiert. Seit 2019 ist sie Mentorin bei der Hessen Design Competition.
Kristina and Maria are celebrating 5 years of The Social Snippet today and to celebrate, each of them are bringing the top 5 lessons they've learned from their time scaling an agency and navigating life as a full time entrepreneur. This is a raw and honest conversation about the highs and lows of building a sustainable business from the ground up.They discuss: Trusting your instincts and learning to be careful who you take business advice from. The value of mindset and investing in yourself to grow your business.The importance of surrounding yourself with the right people and being willing to hire people who are smarter than you.Why not all advice is created equal and not all the dreams you are sold are real.How major growth requires investment and sacrifice.Their dreams for the next 5 years.These last 5 years have been the most expansive and life changing years for Kristina and Maria. So many lessons learned, people added to their Kanye lists, and incredible businesses served.They are as excited for the next 5 years as they are grateful for the past 5. Thank you to all The Social Snippet's clients, employees, and community members for lifting the business up and allowing it to become what it is today. We are so grateful for you!If you are in the thick of growing your own business and want to learn from the failures and breakthroughs that have shaped The Social Snippet, tune in!Mentioned in Episode:Try out Adobe Acrobat's PDF SpacesLinkedIn Starter PackWork with The Social SnippetJoin The High Vibe Women Online Community4 Year Anniversary episodeEpisode with Al Hicks-WrightSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Since Kristina and Maria are like Batman and Robin anyway, it felt like time they shared about their origin story, and what led to The Social Snippet.They start from the beginning, how they met, the paths they were on the pivots that had to be made to get to the business that The Social Snippet is today!Tune in to hear:How Kristina and Maria met. The transformative community that built The Social Snippet Hear how rejection, collaboration, and hard work shaped both Kristina and Maria's business journeys.The emotional pull to entrepreneurship.How Kristina and Maria balanced working full-time jobs while building their business.The importance of aligning yourself with like-minded individuals.If you're feeling stuck, overwhelmed, or isolated in your business, or if you're looking to scale with a supportive community, this episode is for you! Kristina and Maria's authentic conversation offers you a behind-the-scenes look at their entrepreneurial journey, full of valuable lessons that can help guide your own path.Mentioned in Episode:Trust Invidiata Real Estate Team and get $5000 off your next sale or purchaseTake Our Social Media QuizWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
[Zybr]:(https://zybr.ai/?via=berend) [Replient]:(https://replient.ai/?via=berend-heins) Mit dem Code Heins20 sicherst du dir 20 % Rabatt auf die ersten drei Monate mit Replient! [Higgsfield]:(https://higgsfield.ai/) In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über das Thema KI, das aktuell für extrem viel FOMO und Überforderung bei vielen Gründern sorgt. Anstatt dich tagelang in komplizierte Software einzuarbeiten, zeige ich dir drei extrem simple KI-Tools, die du an nur einem Nachmittag einrichten kannst und die dir im Alltag massiv Zeit sparen. Ich verrate dir, mit welchen Anwendungen du deinen Kundensupport beinahe zur Hälfte automatisierst, deine Social-Media-Kommentare mühelos managst und die aktuellsten Bildgenerierungs-Modelle clever unter einer einzigen Oberfläche bündelst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________
In this episode, I issue some caution on outsourcing your marketing and social media management to an agency that will more than likely be a giant waste of money for you, which I know from firsthand experiences myself, and essentially wasting well over 50k!--------We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method.It is the first step in learning how to cut your treatment times in half and easily double your income so you can avoid burnout and help more people get out of pain!If you want to download the training for free, with no strings attached, just click the link below ⬇️Click Here To Download Free TrainingPlease consider joining our 'Soft Tissue Treatment Revolution' community on Facebook, where it's much easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.As always if you want to be part of the soft tissue revolution here's what you need to do:1. Visit our Facebook Group Page by clicking here
Wie viel Branding braucht eine starke Marke heute noch? Diese Frage beantwortet Steffen Zeller, CMO der Rügenwalder Mühle, im Podcast mit Verena Gründel. Steffen Zeller treibt seit 2021 die strategische Weiterentwicklung der Rügenwalder Mühle voran. Mit Stationen bei Unternehmen wie Iglo, Mondelez und Kraft Foods bringt er umfassende Erfahrung aus der FMCG-Welt mit. Seine Herausforderung: eine Traditionsmarke modernisieren, ohne ihre Wurzeln zu verlieren. Dabei geht es nicht nur um Produkte, sondern um Haltung, Relevanz und die Fähigkeit, sich in einer zunehmend komplexen Medienlandschaft zu behaupten. Spannende Zahlen aus dieser Folge: 60 % Branding vs. 40 % Performance ist Steffens Idealverteilung50 % des Kampagnenerfolgs entfallen auf das CreativeRügenwalder hat seit 2021 den TV-Anteil im Media-Mix von 90 % auf ca. 40–50 % gesenkt26 % der Marken sind heute nicht in den LLMs auffindbar Ein zentraler Gedanke des Gesprächs: Marketing ist heute komplexer denn je. „Es gab noch nie so viele Wege und Möglichkeiten, eine Marke schlecht zu führen wie heute“, bringt es Zeller auf den Punkt. Genau deshalb sei eine klare Markenpositionierung entscheidend – funktional und emotional zugleich.Besonders spannend ist sein Blick auf die Rolle von Kreativität. Für ihn ist sie kein „Nice-to-have“, sondern ein zentraler Wachstumstreiber: „50 Prozent des Erfolges ist das Creative und 50 Prozent die Aussteuerung und Media.“Am Beispiel der Rügenwalder-Kampagnen zeigt sich, wie wichtig emotionale Ansprache ist. Statt rein funktionaler Produktkommunikation setzt das Team bewusst auf Gemeinschaft, Genuss und Leichtigkeit. Diese emotionale Ebene sorgt dafür, dass Werbung nicht nur gesehen, sondern auch erinnert wird – und letztlich Kaufentscheidungen beeinflusst.Marke schlägt kurzfristige PerformanceGleichzeitig warnt Zeller vor einem zu starken Fokus auf Performance-Marketing. Wer nur kurzfristige Effekte optimiere, vernachlässige den langfristigen Markenaufbau. Sein Bild: ein Apfelbaum, der gepflegt werden muss, bevor man ernten kann. Ohne kontinuierliche Investitionen in Branding verliere jede Marke langfristig an Strahlkraft.Dabei geht es nicht nur um Reichweite, sondern um relevante Reichweite. Entscheidend ist, die richtigen Zielgruppen zur richtigen Zeit mit der passenden Botschaft zu erreichen. Gerade in einer fragmentierten Medienlandschaft wird das zur zentralen Herausforderung.„Es gab noch nie so viele Möglichkeiten, eine Marke schlecht zu führen wie heute. Umso wichtiger ist eine klare Positionierung – nicht nur über funktionale Vorteile, sondern auch über emotionale Werte. Genau diese gilt es konsequent in Kommunikation zu übersetzen.“Hör unbedingt in die Folge rein und entdecke, wie modernes Markenmanagement wirklich funktioniert.Und wenn du noch tiefer in die Marketingwelt eintauchen willst: Komm am 23. und 24. September zur DMEXCO nach Köln – wir sehen uns dort! Und abonniere Verenas Newsletter DMEXCO Digital Digest: https://go.dmexco.com/digital-digest-current-edition Werbepartner dieser Folge ist Swat.io. Swat.io bietet Social-Media-Management in einer App: Publishing, Teamwork und Analytics ohne Kanal-Hopping, alles auf einen Blick. Erfahre jetzt mehr und teste das Tool kostenlos:https://swat.io/de/
Athina Via has been a savvy and fashion forward girl since she was little. Growing up in Spokane, she returned after college to surge a new path in town, helping small business owners get their social media off the ground. Now running her own social media agency, House of Social, Athina Via is sharing her story and why social is so important today.
Egal, wie viel ihr schon wusstet, in diesem Interview werdet ihr was lernen. Liz Agyeman hat mich im Studio besucht. Sie ist als Social Media-Mangerin bei der Agentur Jung von Matt/Sports gestartet. Anschließend ist sie zum DIY-Vetrieb TuneCore gewechselt. Dort hat sie zum Beispiel Kampagnen mit Kelvyn Colt und Money Boy gemacht. Bei TuneCore war Liz über 5 Jahre und ist zur Senior Global Brand Managerin aufgestiegen. [ThemaTakt-Newsletter abonnieren](https://www.thematakt.de/about) [ThemaTakt per PayPal unterstützen](https://www.paypal.me/thematakt) Im Interview geht's viel um Social Media: gute Hooks für Videos, wie sich TikTok und Insta verändert haben, aber auch den afrikanischen Musikmarkt, das Black Entertainment Network (BEN), das Liz mitgegründet hat und an welchem Format sie gerade arbeitet. Damit ihr nicht mitschreiben müsst müsst, gibt es den Newsletter. Den findet ihr über thematakt.de. Folgt dem ThemaTakt-Podcast und lasst eine Bewertung bei Apple Podcasts oder Spotify - bei Spotify die drei punkte klicken und auf Show bewerten. Mein Name ist Tobias Wilinski viel Spaß beim Interview. Kapitel: 00:00 Intro 00:02:30 Start in die Entertainment-Branche 00:08:53 Zeit bei Jung von Matt 00:11:13 Arbeit am Fifa-WM Maskottchen 00:13:25 Unterschiede zwischen Sportler- und Künstler-Kampagnen 00:16:28 Start bei TuneCore 00:20:34 Kampagnen mit Kelvyn Colt & Money Boy 00:26:50 Gute Hooks für Social Media-Videos 00:29:23 TikTok & Instagram verändern sich 00:39:12 TuneCore x AfroFuture in Ghana 00:40:57 Afrikanischer Musikmarkt 00:45:51 Afrikanisches Gemeinschaftsgefühl 00:57:06 Format Diaspora Eats 01:08:50 BEN - Black Entertainment Network 01:14:51 Wie in die Musikindustrie einsteigen? 01:16:49 Liz bei Miss Germany 01:21:41 Freelance Culture Marketing Über ThemaTakt ThemaTakt ist der Podcast für die Musikbusiness-Karriere. Ihr lernt die Leute hinter euren Lieblings-Songs kennen. In Interviews geben Manager:innen, Producer und Artists Einblick in die Musikindustrie, das HipHop-Business und ihren Lebensweg. Es geht darum, wie man mit den Veränderungen in der Musikbranche mitgeht und sie aktiv gestaltet. Neue Folgen erscheinen monatlich. Folgt dem Podcast um keine Folge zu verpassen. Intro-Voice: [Henrike Möller](https://www.instagram.com/henrike_moeller/?hl=de) Musik: [Benethy](https://www.instagram.com/benethy777/?hl=de) Interview & Produktion: [Tobias Wilinski](https://www.instagram.com/tobias_wilinski/) Genannte Namen: Jung von Matt Galvan London Rosie Huntington-Whiteley Jason Statham Bvg BBDO Grey Fifa WM Zabivaka Toni Kroos Adidas Club of 35 DFB TuneCore Kelvyn Colt Nipsey Hussle Ahzumjot Money Boy Papoose Vacca Opal (App) Stormzy Afro Future Roc Nations YouTube Musa Keys Camidoh Somadina Fela Kuti Afrobeat Afrobeats Hi-Life Wizkid Tems Jollof Raf Bonez Megaloh Ghanaian Stallion Bad Bunny Burna Boy Tyla Ayra Starr Femme Craft Sehriban Cirik Diaspora Eats The Diary of a CEO Will MicKenny-Raphelt Peggy Adamu Teddy Sarpong Jack Sehn MEWEM Diarra Thiam SXSW
AI content is changing social media forever.Whether you like it or not, it's here, and we need to leverage it as much as we can to improve our systems and workflows.But that doesn't mean we need to replicate it in our content.Your content is your opportunity to show the world who you are, why you're different, and what you're going through. Don't blend in with AI-generated junk just to show up online more often. Lean into what makes you, you.In this episode of Community, Kristina and Maria are diving into how to create content that AI can't replicate so you can stand out and foster real connection online.Tune in to hear:Why authenticity will outperform AI-generated content in 2026.The difference between using AI as a tool vs. outsourcing your voice.How founder stories and personal storytelling are becoming your biggest marketing asset.What makes content feel human and relatable.Tactical ways to create “anti-AI” content that builds real connection.How to build a content bank rooted in real conversations and lived experience.Why vulnerability, done well, creates trust.Your authenticity is your greatest competitive advantage. Don't water it down with ChatGPT.If you're ready to create content that actually connects, listen in and let us know what resonates @thesocialsnippet.Mentioned in Episode:Big Idea To BestsellerJim Carter's NewsletterTake Our Social Media QuizWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you. Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Group https://www.skool.com/brainfitness/about Join Podmatch https://www.joinpodmatch.com/roy What we Discussed: 0:02 - Welcome & Introduction — Roy introduces Joe Zeplin 0:49 - Joe's background — from Pennsylvania to the corporate world 1:44 - The "cruise ship vs. dinghy" analogy — building something on the side 2:59 - Joe clarifies the analogy and his journey to full-time content creation 4:25 - How AI wiped out Joe's project manager role and forced the leap early 5:09 - Going from one video a month to four videos a week 6:30 - Roy on the freedom of working for yourself — and the boats that sink 7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared 9:53 - Why talking about getting paid matters for small businesses 10:14 - Currency exchange fees — making the client pay the spread, not you 11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies 13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained 14:07 - Free versions and budget-friendly tools for podcasters and creators 16:21 - How to customise timing across platforms from one scheduled post 17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram 20:13 - Platform-by-platform strategy — what works where and why 21:58 - Standing out on Instagram by doing the opposite of everyone else 23:17 - Hashtags in 2024 — are they still relevant? 24:03 - How algorithms have changed and what that means for hashtags 26:36 - Are third-party post schedulers penalised by platforms? 27:30 - Posting and ghosting — why engaging after you post matters 29:23 - Commenting on others in your niche to grow your audience 30:45 - Roy on always engaging — hearts, comments, and even negative feedback 31:20 - AI-generated comments — will they help or hurt? 33:00 - Virally's inbox management tool — responding across all platforms in one place 34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms 35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal 36:38 - Using sound bites and previews in podcasts and videos 37:16 - Building a team and scaling content production 38:54 - Sleeper videos — why old content can suddenly take off 40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts 42:00 - Why content creators quit too early — the reality of silent viewers 43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake 44:43 - How brands and guests still look at follower count over quality metrics 46:00 - The future of creator metrics — loyal fan base over vanity numbers 48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search 50:39 - Maximising YouTube's 5,000-character description limit for SEO 50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions 51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers 51:51 - Roy wraps up and invites Joe back 52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel #JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline How to connect with Joe Zeplin:
My guest in this episode is Joel Bailey, product and service director at Arwen.ai, a four-year-old marketing technology startup that uses AI to help brands to manage and moderate their social media comments at scale.Joel brings 25 years of experience working in service design roles, leading change and building new stuff for a diverse range of organisations. We talked about his journey into Service Design, Service Design and AI, navigating AI and social media, the future of design and much more.Note: Given the fast pace of developments in AI, I should point out that we recorded this in June 2025. I had a big backlog...Timestamps00:00 Introduction to Service Design and AI 04:50 The Journey to Service Design 10:00 Understanding Service as an Outcome 15:08 The Role of AI in Social Media Management 20:11 Challenges of Moderation on Social Media 25:32 The Evolution of Business Models 26:36 The Role of AI in Startups 29:13 Navigating AI and Content Moderation 30:20 Understanding AI Bias and Ethics 31:43 Engaging with AI in Social Media 35:11 The Future of Design and AI 40:21 Creativity in a Fast-Paced Environment 44:56 The Importance of Service in DesignLinks Joel====- Arwen: https://arwen.ai- Joel on LinkedIn: https://www.linkedin.com/in/joelbaileyuk/Andy====- Website: https://www.polaine.com- Newsletter: https://pln.me/nws- Podcast: https://pln.me/p10- Design Leadership Coaching: https://polaine.com/coaching- Courses: https://courses.polaine.com- LinkedIn: https://www.linkedin.com/in/apolaine/- Bluesky: https://andypolaine.bsky.social- YouTube: https://www.youtube.com/@apolaine
If you've been overdelivering, overposting, and still undercharging… this is probably why.In this video, I'm breaking down what I'd actually include in a $3k/month social media management package — and more importantly, what doesn't need to be there.Because premium pricing doesn't come from doing more. It comes from how you position, structure, and run your business.We're covering:✨ What a $3k/month SMM retainer realistically includes✨ Why you don't need daily posting or endless deliverables✨ How to structure content (without burning out)✨ What premium clients actually expect from you✨ The 3 things that actually allowed me to increase my ratesIf you're serious about landing $3k–$5k clients consistently, I'm hosting a free training where I break down the full framework
In today's episode of Call Her Creator, Katelyn shares a personal story about having her content copied word for word by another creator and why the difference between inspiration and plagiarism on social media matters more than ever. The creator economy thrives on ideas, trends, and collaboration, but there's a line that too many people are crossing. In this episode, Katelyn breaks down: • The real difference between inspiration and plagiarism • What copyright law actually protects online • Red flags that someone has crossed the line • Why “everyone does it” is a terrible excuse • What to do if someone copies your work word for word • Step-by-step how to document and report stolen content • How to protect your ideas and your reputation as a creator If you're a content creator, coach, educator, speaker, or entrepreneur building a personal brand online, this conversation is an important one. Because originality may take longer, but integrity will always last longer. 28 Day Instagram Engagement Challenge: GET IT HERE Follow me on Instagram: www.instagram.com/thekatelynrhoades Thank you to my sponsors Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator
In this week's Weekly Scroll, we're breaking down the biggest social media updates creators and entrepreneurs need to know right now. A new report shows that Instagram engagement declined in 2025, while platforms like TikTok and Pinterest continue gaining traction in different ways. We unpack what this actually means for creators and how to adjust your strategy. We also cover why nearly half of U.S. consumers now use TikTok as a search engine, how Instagram just opened up content scheduling tools to all users, and new updates to Meta's Edits video app. Plus, Pinterest quietly reported strong growth and 619 million monthly users, proving it's still one of the most powerful platforms for discovery and shopping. To wrap things up, I'm giving you a talking head Reel idea you can post this week, including a fill-in-the-blank hook and exactly how to research your content using Google so you can create videos people actually want to watch. If you're a creator, entrepreneur, or business owner trying to stay ahead of social media trends, this episode will help you understand what's changing and how to use it to your advantage. Topics covered: • Instagram engagement trends • TikTok as a search engine • Instagram scheduling tools update • Meta's Edits video app updates • Pinterest growth and search discovery • A viral talking-head Reel content idea Subscribe to Call Her Creator for weekly strategies on growing your audience, monetizing your content, and building a creator-led business. Mentioned on the episode: 28 Day Instagram Engagement Challenge: GET IT HERE Follow me on Instagram: www.instagram.com/callhercreator Thank you to my sponsors: Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea.
Friendship breakups are one of the hardest conversations no one talks about. In this episode of Call Her Creator, Katelyn Rhoades dives into a topic many women quietly struggle with: what to do when a friendship no longer feels safe, supportive, or aligned. How do you know if you're simply outgrowing someone… or if it's time to walk away completely? Katelyn shares the five subtle signs that a friendship may no longer be healthy, including what it looks like when loyalty disappears, when competition replaces celebration, and when you constantly feel like you have to explain your life. You'll also learn how to raise your friendship standards, protect your peace, and build a circle of women who genuinely celebrate your growth. Because the truth is: real friends protect your name even when you're not in the room. If you've ever questioned a friendship, felt drained after time with someone, or wondered whether it's time to move on, this conversation will give you the clarity and confidence to trust yourself. In this episode we talk about: • The subtle signs a friendship isn't as supportive as it seems • Why loyalty is a non-negotiable standard • How to recognize when someone doesn't protect your name • Why outgrowing friendships is a normal part of growth • How to build healthier, more aligned friendships If you enjoyed this episode, be sure to follow Call Her Creator and leave a review on Apple Podcasts or Spotify. It helps more women find these conversations. Follow me on Instagram: www.instagram.com/callhercreator Thank you to my sponsors: Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea. TRY IT TODAY!
In this episode of Call Her Creator, Katelyn Rhoades sits down with Chelsea Clark, founder and CEO of Momfluence, a creator network of nearly 9,000 mom creators across the U.S. and Canada. If you've been posting consistently but still not landing brand deals, this conversation pulls back the curtain on how brands actually choose creators, what metrics matter most (hint: it's not just follower count), and why your views, comments, and audience demographics can make or break a campaign. Chelsea breaks down the biggest myths about influencer monetization, explains UGC (user-generated content) opportunities, and shares how creators can price brand partnerships using CPM (cost per thousand impressions). Plus, she reveals why TikTok Shop is one of the biggest creator opportunities right now, even for small accounts, and how to start monetizing without a massive following. Perfect for creators, influencers, and entrepreneurs who want more brand partnerships, smarter rates, and real strategies to make money on social media in 2026. Follow me on Instagram: www.instagram.com/callhercreator Thank you to my sponsors: Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea. TRY IT TODAY! Momfluence: Sign up today HERE
In this episode of Call Her Creator, we're talking about a shift so many ambitious women are feeling right now: leaving traditional corporate paths and building careers that actually feel good to live. My guest is Brianna Doe, CEO of Verbatim and a creator economy strategist who has seen both sides up close, from corporate marketing rooms to creators building real businesses online. We unpack what modern professionalism really looks like today, why so many women are rewriting success, and how to build a career that aligns with your life instead of draining it. Brianna shares the mindset shifts behind a corporate exit, how to avoid burnout while staying ambitious, and what it takes to build sustainable success as a creator or entrepreneur. We also dive into creator economy strategy, what makes a creator attractive to brands, the biggest mistakes creators make when pitching partnerships, and how to start building multiple income streams before you make the leap. Follow me on Instagram: www.instagram.com/callhercreator Thank you to my sponsors: Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Go Daddy: https://www.godaddy.com/airo Shopify: www.shopify.com/chc Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea. TRY IT TODAY!
Welcome back to The Weekly Scroll! This week we're talking about Instagram's BIGGEST 2026 Update: Mini-Drama Reels & Anonymous Stories. Instagram is officially leaning into mini-drama storytelling, prioritizing emotional hooks, serialized Reels, and longer watch times over trend-only content. If you've been wondering why educational posts aren't hitting the same, this shift toward storytelling explains everything. We're also unpacking Instagram's anonymous Story viewing test and what it means for engagement, replies, and measuring performance in 2026. If passive viewers increase, conversations will matter more than ever. Other major updates include: • Threads now easier to schedule • TikTok's new Feed rollout in the U.S. • The upcoming AI-generated content deadline • What these changes mean for creators, personal brands, and local businesses This episode is packed with practical strategy, not just news. If you want to grow on Instagram, improve engagement, and build real influence in 2026, this is your weekly update. Join us inside Club Enfluence for weekly viral Reels ideas, content prompts, Canva templates, and a community of nearly 200 business owners building serious momentum on social media. Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com Go Daddy: https://www.godaddy.com/airo Shopify: www.shopify.com/chc Let's connect on instagram: https://www.instagram.com/callhercreator/
The Year of the Horse: How to Align Your Life and Business for Your Most Successful Year Yet Have you been feeling stuck, burnt out, or like you're falling behind in your life or business? You're not alone — and the truth is, it might not be about working harder. It might be about understanding your season. In this episode of Call Her Creator, Katelyn Rhoades breaks down the powerful symbolism behind the Year of the Horse and how ambitious women, entrepreneurs, and creators can use this season as a framework for clarity, alignment, and sustainable success. You'll learn how the transition from last year's “shedding” energy into a new season of forward movement can help you refocus your priorities, rebuild momentum, and move toward your goals with intention instead of burnout. Katelyn also shares practical strategies for aligning your life and business, including how to identify what's weighing you down, how to build stamina instead of hustle, and how to confidently take imperfect action toward the next level of your growth. Plus, she explains how to calculate your personal year numerology number as a simple reflection tool to better understand the theme of your current season. This episode is perfect for creators, entrepreneurs, and ambitious women who want to stop feeling scattered, regain clarity, and make this their most aligned and successful year yet. Follow me on Instagram: https://www.instagram.com/thekatelynrhoades/ Thank you to my sponsors: And don't forget — the Dare to Post Challenge is happening now. Post once a day for 30 days, grow your account, and earn a share of the $100K prize pool. I'm doing it too, and I want you in it with me. Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Go Daddy: https://www.godaddy.com/airo Shopify: www.shopify.com/chc
Sue Serna - Social Media Security and Governance Leader and Lover of All BeaglesNo Password Required Season 7: Episode 2 - Sue SernaSue Serna is the CEO and Founder of Serna Social and the former head of global social media at Cargill. She brings more than two decades of experience at the intersection of storytelling, strategy, and security.In this episode, she shares her journey from business reporter to leading her own consultancy serving companies around the world on social media strategy.Jack Clabby of Carlton Fields, P.A, joined by guest co-host Rex Wilson of Cyber Florida, welcomes Sue for a candid discussion about the realities of enterprise social media. From managing more than 150 Facebook pages for a single company, to navigating internal politics, agency relationships, and regulatory pressure, Sue explains why social media is far from “free” and why most organizations still under-resource it.Sue dives deep into the gap between social media teams and cybersecurity departments. She outlines how personal account compromises can escalate into enterprise-level incidents, why governance frameworks matter, and how large organizations can regain control of sprawling digital footprints. Drawing from real-world examples, she argues that social media must be treated like finance or HR, a core business function requiring structure, ownership, and accountability.The episode wraps with the Lifestyle Polygraph, where Sue reveals her love of Apollo-era space history, debates iconic Philadelphia traditions, and imagines what magical talent her beagle would bring to Hogwarts.Follow Sue at SernaSocial.com or connect with her on LinkedIn: https://www.linkedin.com/in/sueserna/ Chapters: 00:00 Introduction and First Impressions 02:45 The Evolving Role of Social Media in Corporations 04:58 Transitioning from Journalism to Social Media 11:11 Building Social Media from Scratch 13:00 Becoming a CEO and Founder 16:28 The Importance of Networking 16:54 Bridging the Gap Between Social Media and Cybersecurity 20:51 Real-World Social Media Security Incidents 28:35 Navigating Internal Conflicts in Social Media 30:32 The Lifestyle Polygraph Begins 31:17 Nerd Things That Expose Sue: Space and Harry Potter! 35:16 Sue's Love For Beagles 37:50 Wreckless Intern or Overconfident Executive? 40:42 Hogwarts and Magical Beagles
The truth about working in social media as a marketer and content creator... is it harder than a 9-5? Am I jealous of other content creators? Share your thoughts below!▶ THE PREMIUM PORTFOLIO INTENSIVE (free): https://www.latashajames.com/portfolio-workshop▶ THE SOCIAL MEDIA MANAGEMENT ACCELERATOR: https://courses.latashajames.com/courses/smma▶ I'M HOSTING AN EVENT IN NYC! Sign up for updates: https://www.themarketersedit.com/
Fresh off their 3rd High Vibe Women Retreat, Kristina, Maria and Janette are recapping the magic of the room and the incredible transformations they got to witness in the attendees.This group of women from diverse backgrounds came together to embrace their vulnerabilities, share their stories, and take bold action toward their business goals, truly showcasing the power of community.Kristina, Maria, and Janette are discussing their favourite moments from the retreat and breaking down why intimate events like these can be so important for your personal journey and your business development.Key things to listen for: How 24 hours in the right room can lead to life changing transformations.Breaking through imposter syndrome to build unwavering confidence in yourself and your business.The power of vulnerability and how it fosters deep, meaningful connections.The stories of real women taking bold action and making big changes to move closer to their dream life. This episode is a testament to what is possible in just 72 hours. Whether you're at a crossroads in your business or simply in need of a refreshing boost of confidence, maybe it's time you lean into some intimate community. Here's your reminder of what's possible when you surround yourself with like-minded women!Save your spot on the next retreat! May 26th-28th in CollingwoodMentioned in this Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Join the High Vibe Women Online CommunityCome to the next RetreatLook out for other upcoming High Vibe Women EventsTake Our Social Media QuizWork with The Social Snippet!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Awards, nominations, accolades, keep your business visible.In this solo episode of Community, Kristina is shifting the way you think about self-promotion.So many entrepreneurs struggle with the embarrassment or the fear to self promote but ‘closed mouths don't get fed' and Kristina is breaking down not just if you should self promote but why you should, and how it can transform your business.Tune in to hear:How modesty culture is holding you back from the visibility you deserve.Why women especially feel resistance to self-nomination for awards, PR opportunities, and stages.Why embarrassment is the cost of entry in entrepreneurship.How self-nomination is actually a strategy, not a brag.How to align award opportunities with your values and audience.The secret to writing strong applications (hint: keep a brag folder!).Why YOU might be the one who inspires others by going first.Marketing isn't just about Social Media content, it's also about putting yourself out there to be seen and heard, even when it feels awkward.This episode is about empowering you to take that step.DM Kristina on Instagram and tell her what you're finally going to nominate yourself for, we'd love to celebrate with you!Mentioned in Episode:LinkedIn Starter PackWork with The Social Snippet!Join The High Vibe Women Online CommunityVictoria Mae Photography - Book a brand session for a free HVW ticket!Small Business School with Staci MillardTop tips for getting speaking gigs!Give The Social Snippet A Google Review!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
On Flagler College Week: Do you like to watch others eat? Minji Kim, assistant professor of communication, explores the psychology behind an online trend. MinJi Kim, Ph.D., is an Assistant Professor of Communication at Flagler College, where her teaching in courses such as Media Literacy, Social Media Management, and Health Communication is deeply informed by […]
More than you realize, comparison is holding you back from the business you were meant to build.In this solo episode of Community, Kristina is talking about something all entrepreneurs battle, comparison. She unpacks what it means to run your business with “blinders on”. Whether it's obsessively watching competitors, feeling triggered by someone else's launch, or wondering if you're already “too late,” this episode will remind you that your lane is yours for a reason.Kristina shares:Her own journey with comparison and how The Social Snippet navigates competition and collaboration. When competitor research is actually helpful vs when it's not.How staying grounded in your ‘why' is your best antidote to doubt.Why emotional energy is better spent building than watching.How to decide if something is inspiration or insecurity.Practical ways to stay focused and nurture your own creative flow.There's room for everyone, but the magic is in staying true to your way of doing things, not mimicking someone else's.Mentioned in Episode:LinkedIn Starter PackWork with The Social Snippet!Join The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Two seasoned podcasters; Staci Millard from Small Business School and Kristina Bartold-Sorgota from Community are sitting down to give you the full truth behind why starting a podcast was one of the best investments they ever made in their businesses.Getting return on your podcast investment is about more than landing paid ad partnerships. Staci and Kristina pull back the curtain on their podcasting strategy and how they use podcasting to grow their businesses and their networks. They break down:Why a podcast can be your most valuable top-of-funnel content.How to use podcasting as a networking hack.The ROI of building relationships through podcast interviews.How to avoid common mistakes that drain your time and impact.The benefits of solo vs guest episodes.The secret to making your podcast searchable, shareable, and bingeable.Launch strategies that actually get your show noticed — yes, even without a huge following.Whether you podcasting without feeling much progress or you're dreaming about getting your voice and your business more visible, this episode is the case for you to start podcasting!Connect with Staci: InstagramSmall Business School PodcastThrive AccountingMentioned in Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Mini MicShould I do Solo vs Guest Podcast Episodes?Episode with Kelsey Reidl: Rank on ChatGPTJoin the High Vibe Women Online CommunitySend me a text!Making Good: Small Business Marketing PodcastMaking Good helps you do better marketing so you can make a bigger impact. If you're...Listen on: Apple Podcasts SpotifySupport the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Your Instagram profile is the first impression that decides whether someone follows you, trusts you, or clicks away — and in 2026, bios matter more than ever. In this episode, I break down exactly how to craft an Instagram profile that attracts the right followers, not just more followers. If your growth feels stuck or your audience isn't converting, your profile may be the missing piece. Inside this episode, you'll learn: How to write a clear, converting Instagram bio that tells people exactly who you help The keywords Instagram uses to understand and categorize your profile What contact information actually builds trust (and what to remove) How to optimize your link in bio so it supports growth and sales Simple profile tweaks that instantly improve clarity and confidence By the end of this episode, you'll know exactly how to update your Instagram profile so it works for you — attracting aligned followers and creating momentum before you even post. Follow me on Instagram: https://www.instagram.com/thekatelynrhoades/ Thank you to my sponsors: Stan – the all-in-one creator platform powering this podcast (start your free trial: https://join.stan.store/katelynrhoades Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Go Daddy: https://www.godaddy.com/airo
Being a solo creator looks freeing on the outside, but behind the scenes it can feel overwhelming, isolating, and exhausting. In this episode of Call Her Creator, I'm pulling back the curtain on the parts of creator life no one talks about: burnout before it happens, decision fatigue, working alone for hours on end, and the pressure of being the only one responsible for everything. If you've ever felt tired but unable to slow down, unmotivated but still showing up, or lonely while building something you love, this episode is for you. I walk you through: How I manage my time when everything feels urgent The systems and routines that help me avoid burnout as a solo creator How to reduce decision fatigue so you're not mentally drained by noon What to do when isolation starts creeping in How to protect your work-life balance without sacrificing your goals This isn't a hustle-hard episode. It's an honest conversation about sustainability, boundaries, and building a creator business that supports your life instead of consuming it. You don't need to do this alone, and you don't need to burn yourself out to succeed. Listen in if you're ready to work smarter, protect your energy, and keep showing up without losing yourself in the process. Join the club: https://stan.store/katelynrhoades/p/join-my-membership-2adub Thank you to my sponsors: Stan – the all-in-one creator platform powering this podcast (start your free trial: https://join.stan.store/katelynrhoades Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Go Daddy: https://www.godaddy.com/airo
2025 was a blur. So much happened!In the last community episode of 2025 Kristina is joined by The Social Snippet team to debrief their top 10 wins of the year, some of the biggest lessons they learned and hardest pivots they faced. They are still less than 5 years into business and they still see so much change, and so many lessons, every year!Come along as they go over the good, the bad and the awesome from 2025.Tune in for: Why they now view their website as a top marketing asset.The evolution of The Social Snippet marketing funnel.How content sprints are changing the game for clients.What it took to build a dream team (hint: it's more than a vibe check!)Why the High Vibe Women community exploded in 2025—and what's next!The “surprise” impact of Threads, podcasting growth, and leaning into your intuition.How they finally found alignment by saying no more oftenThe word each of them is taking into 2026 (and the one they're leaving behind)The Social Snippet team is making their way through the messy middle of building a business and they are coming off their best year ever! Tune in and learn from their journey.Mentioned in Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Join the High Vibe Women Online CommunityTake Our Social Media QuizWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
How Creators Are Really Making Money Online Using Social Media in 2026 Making money online in 2026 is not about going viral, chasing trends, or posting more content. It's about building leverage, owning your audience, and turning attention into income in ways that actually scale. In this episode of Call Her Creator, I'm breaking down the diabolical (but ethical) ways creators, entrepreneurs, and business owners are making money online in 2026, even with smaller followings. If you've ever felt stuck with engagement but inconsistent sales, this episode is your wake-up call. I'm walking you through how the creator economy has shifted and what actually works now. We'll talk about how to turn social media into a real revenue engine, not just a visibility tool. You'll learn how to position your profile to attract buyers, not just followers, how to create content that drives action, and how to build simple offers that sell without burnout. I'm also sharing real lessons from my own business, including what I've stopped doing in 2026, what I'm doubling down on, and where most creators are leaving money on the table. From digital storefronts to low-lift offers, smart calls to action, and audience-first monetization, this episode is packed with strategies you can implement immediately. If you want to make money online in 2026 without relying on brand deals, complicated funnels, or constant trend chasing, this episode will show you exactly where to focus.
In this episode of The Weekly Scroll, I'm breaking down the most important social media updates you need to know right now and exactly what they mean for your growth as a creator or business owner. Instead of spending hours scrolling for changes across Instagram, Threads, and Meta, I do the work for you. No jargon, no fluff, just clear explanations and smart strategy so you can stay ahead without burning out. This week's episode is extra special because I'm joined by Darby Hathaway, Director of Operations at Enfluence Marketing Studio and lead strategist inside Club Enfluence. We walk through this week's biggest platform updates, share real-world implications, and talk through how creators should actually respond. In this episode, we cover: Instagram's change to how views are counted and why lower views don't mean lower performance What Instagram's new Reels TV app and watch-party testing signals about the future of short-form video Threads expanding topic-based Communities, including Community Champion badges and flair, and why niche authority now matters more than reach Meta's rollout of Reels algorithm controls and what “Your Algorithm” means for content strategy moving forward If you're a creator, entrepreneur, or business owner who wants to understand how social media is evolving and how to adapt without chasing every trend, this is an episode you don't want to skip. This episode of The Weekly Scroll is brought to you by Club Enfluence, our all-in-one creator membership where you get weekly Reels trends and prompts, Canva templates, and Monday content drops designed to save you 2–3 hours a week on marketing. You'll find your invitation to join inside the show notes. Listen now to stay ahead of the algorithm, understand what's actually changing, and learn how to turn these updates into smarter content decisions. Join the club: https://stan.store/katelynrhoades/p/join-my-membership-2adub Thank you to my sponsors: Stan – the all-in-one creator platform powering this podcast (start your free trial: https://join.stan.store/katelynrhoades Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Go Daddy: https://www.godaddy.com/airo
In Part 3 of the 6 Week Reinvention Challenge, we are crossing a line in the sand. This episode is about awakening the woman you are becoming. Not the watered-down version. Not the people-pleasing version. The fully awake version of you who is ready to lead herself with honesty, courage, and loyalty. If you have felt disconnected, numb, restless, or like you are living on autopilot, this episode will help you understand why and what to do next. In this episode, we talk about: Why so many women go to sleep to their own desires and identity The patterns that quietly keep you stuck in a smaller version of your life How alignment and misalignment actually feel in your body The difference between numbing and true rest Why reinvention is really self leadership and self loyalty in action How to start waking yourself up without burning your whole life down You will also be guided through a powerful visualization and journaling practice that helps you reconnect with the version of you that has been waiting to be remembered. By the end of this episode, you will complete two sentences that will anchor your entire reinvention journey: “The part of me I am waking up again is…” “The woman I am becoming over the next 6 weeks is…” This is your awakening. If you want to go deeper, join my CreateHER broadcast channel on Instagram for exclusive messages and support throughout the challenge. If you missed Part 1 or Part 2, you can listen to them here: 6 Week Reinvention Challenge: Part 1 [here] 6 Week Reinvention Challenge: Part 2 [here] Connect with me on instagram: @thekatelynrhoades and @callhercreator Learn how to work with me: Speaking, Social Media Management and my famous, Social Media School: HERE
Secure Firearm Storage, Fast Access, and Surprising Truths About Gun Safes with Tom Kubiniec In this episode, Kevin and Craig sit down with Tom Kubiniec, CEO of SecureIt Tactical, to talk about the real science behind firearm storage, what every homeowner gets wrong about gun safes, and why “fast access” is more than just convenience—it's survival. Tom's story is incredible: from professional guitarist to the leading authority in military armory design, to building the firearm storage platform used by U.S. Special Forces. He breaks down how the industry misleads consumers, why fire ratings are basically a myth, how thieves actually move through a home, and how strategic decentralized storage can protect families better than any giant safe in the basement. Whether you own one gun or twenty, this episode will change the way you think about securing them in your home. About Our Guest: Tom Kubiniec – SecureIt Tactical Tom is the founder & CEO of SecureIt Tactical, the largest supplier of weapon storage systems to the U.S. military and a leading innovator in consumer gun storage. Drawing from engineering, armory design, and decades of field experience, Tom brings a radically different approach to safe firearm access and security.
Today Kristina and Maria are talking about an often overlooked truth. We all have slow money seasons.Coming off a bit of a slower summer in business, Kristina and Maria are getting real about what they do when sales are down and how they've learned to trust the ramp-up while still taking intentional action.They are covering:Why slow seasons are normal—and how to navigate them with grace.The power of relationship-based networking over transactional selling.Actionable ways to activate referrals from current clients.Why telling people what you do (and how to work with you!) is so critical.How to shift your mindset from scarcity to abundance and show up in your power.Whether you're feeling the pinch of a quiet season, experiencing self-doubt, or just wondering how to bring in more business, this episode is your reminder that you're not alone and you're not failing. Here's how to get back on track!If you're looking for a community that truly gets it, come join us in High Vibe Women: a space where you'll be supported, encouraged, and celebrated at every stage of business.Mentioned in Episode:Take Our Social Media Personality QuizWork with The Social Snippet!Join The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Summary In this conversation, Chris Dyer shares insights on leadership, company culture, and the importance of saying yes to opportunities. He discusses his current projects, including AI in social media management and environmental initiatives in the wine industry. Dyer emphasizes the significance of positive leadership and the seven pillars that contribute to a thriving workplace culture. He reflects on his personal growth journey and the transformative power of embracing new experiences. Takeaways Successful people do not focus on their weaknesses. The spirit of the deal is about shrinking the loop. Positive leadership is about understanding what works. Saying yes can lead to unexpected opportunities. Company culture is crucial for employee satisfaction. The seven pillars of leadership are essential for success. Transformational leadership requires constant learning. AI can streamline social media management for organizations. Environmental responsibility is important in all industries. Personal growth often comes from stepping outside comfort zones. Chapters 00:00 Introduction and Energy Check 01:59 Chris Dyer's Background and Current Projects 05:36 AI and Social Media Management 09:22 The Wine Industry and Environmental Impact 13:29 Transformational Leadership and Company Culture 17:39 The Seven Pillars of Positive Leadership 21:18 The Importance of Saying Yes 25:22 Positive Leadership vs. Toxic Positivity 29:24 Conclusion and Future Endeavors
The Truth About Social Media Management for Growing Businesses | The Financial Operator Podcast | Episode 71
We've got another episode of The Ride Along this week featuring social media management experts Saiya Patel and Lindsay Freeman... the founders of Social Saiya! Most business owners are too busy to keep up with the latest trends and algorithm changes that can keep your company's social channels relevant and visible... and that's why proper, knowledgable social media management matters so much! Saiya Patel launched her company to help take her father's multiple booming businesses to even greater levels after seeing that social media marketing was the one area where they were truly lacking. And she did that while still in college! Today, she's sharing the story behind her company's launch and how her company can help YOUR company continue to grow. Learn more at: https://socialsaiya.com Sign up for our newsletter here: https://pages.theridealong.show/newsletter And you can even leave us a VOICEMAIL to suggest ideas for future episodes here: https://www.theridealong.show
Let's talk about how to get HIGH QUALITY social media management clients in 2025 with my Social Media Management Accelerator alum Caitlyn Grad! More about SMMA: https://courses.latashajames.com/courses/smmaFind Caitlyn here: https://www.caitlyngradmarketing.com/https://www.instagram.com/caitlyngradmarketing/https://www.tiktok.com/@madebycaitlyn 0:00 - Introduction & Guest Welcome0:30 - Niching by Location: Becoming a Local Expert1:16 - Caitlyn's Background & Journey into Social Media2:07 - Formal Education vs. On-the-Job Learning3:52 - Early Career Steps & Agency Experience5:16 - Getting Client Results: The Importance of Strategy5:25 - Finding Clients Offline & Online6:12 - Facebook Groups for Local Client Acquisition7:18 - Specializing in Local Businesses8:01 - A Day in the Life: Working with Local Clients8:55 - The Local Niche as a Superpower10:10 - Facebook Posting Strategies for Client Acquisition11:56 - Networking & Staying Top of Mind13:27 - Collaborators & Referral Partners through Networking14:06 - Networking Group Experiences & Pricing Insights16:00 - Leveraging LinkedIn for Leads and Branding17:26 - Video Strategy for LinkedIn18:29 - Evolution of Video Content on LinkedIn19:06 - Managing Client Load & Setting Boundaries21:36 - Balancing Client Work with Personal Brand24:32 - Creating Content for Your Own Brand25:36 - Content Creation Schedule & Finding Inspiration26:20 - Working Non-Traditional Hours28:31 - Scaling Your Business: Hiring vs. Staying Solo29:54 - Embracing Solopreneurship32:06 - Expanding Skills Beyond Social Media Management34:52 - Advice for New Social Media Managers37:53 - Where to Find & Connect with Caitlyn
October 17-18th, 2025 was another record-setting full day event for High Vibe Women and it was nothing short of incredible!Fresh off the event full of networking, transformative speakers, community, and swag, Founders Kristina and Maria are diving into their reflections and key takeaways from the experience. Tune in to hear how the event came together, and why the relationships built in these rooms go so much farther than just the event itself.They cover:The immediate ROI people are already seeing from the event! The power of intentional networking and how to access it.Why messy action leads to massive results.How to use proximity to level up your network.What to expect at the next High Vibe Women event in March 2026 at The Pearl Hotel in Burlington, OntarioFor Kristina and Maria, investing in the right spaces has created endless opportunities, could the next High Vibe Women be the investment your journey or your business needs to reach your next level?High Vibe Women is for any woman who wants to be in the rooms where striving for more is the norm.Want in on the next event?
In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows.From dad jokes to dashboards, Joe shares why the point of social media isn't virality—it's community. He unpacks how HeyOrca's product philosophy puts collaboration first, what social media managers actually need in 2025, and how AI can support (not replace) the humans behind the posts.You'll hear Joe's take on why strong communities require intentional moderation, how brands can create digital “gardens,” and why the best social spaces are both safe and self-sustaining.
Hey Community family, today is a joint episode with Janette from the Anxiously Ambitious podcast. Kristina and Janette recently attended the Seven Figure Founder Retreat with Create & Cultivate and they are still reeling in the best way.This podcast episode is a full debrief; the speakers, lessons and the takeaways from women who've hit seven figures. They're talking about:Why being in the room will change your business forever.The ripple effect of just one powerful introduction.What it really takes to build generational wealth through an exit.Why a lean team can be a secret weapon, even in nine-figure businesses.Why founders need to learn how to receive.And how to keep business fun while scaling big dreams.The right room changes everything.Mentioned in Episode:Janette DownieAnxiously Ambitious PodcastCreate&CultivateLinkedIn Starter PackWork with The Social Snippet!Join The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
JFDI with The Two Lauras | For Freelance Social Media Managers
We hear so often that “businesses aren't hiring in Q4” – well, they are. We've got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year's right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that's full management, ads or even just a power hour, there'll be some kind of support that the niches we mention in today's episode will need. So, hit play, and get ready to look for your next client!In this episode, we're chatting about:Niches that we think need a lot of help at this time of yearWhy you shouldn't worry if you think that no one's hiring right nowTypes of businesses that are always looking for help!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.
Meet Taylor Caruso of Caruso & Co Media - she built a 6 figure Social Media Management business in her first year of business and now hits consistent $10k+ months, has built a team, etc. She's crushing it not only in the content + SMM space, but has also starts a Wedding Content Creation business that is thriving. You'll love this real & inspiring episode with Taylor!Follow Taylor - https://www.instagram.com/carusoandcomarketing/
CourseCareers Digital Marketing Program and Social Media Management Job Market (Challenges of Digital Marketing and Social Media work in the current tech environment)It has been a bit over a month since my last post! Let us see what the job market is doing for Digital Marketing and Social Media Management. Talking about one of my favorite YouTubers Thomas Im https://www.youtube.com/@ThomasIm/videosI dive into the CourseCareers Discord and concerns and comments from other students, instructor feedback, basically showing that there have not been more than 2 people (including myself) who have expressed being hired in the field since May of 2025 and November of 2024.I explain the impacts of AI.Explain how to generally become a more attractive applicant using your portfolio, or how to develop a portfolio (basically, you might have a difficult time without any proof of experience).
We just witnessed the fastest-selling non-fiction book launch in world history…And it was thanks to a strong community. Today Kristina and Ben are breaking down the book launch that's got everyone in the business world talking – Alex Hormozi's ‘$100M Money Models' book launch.This is more than a book launch, it is a masterclass on how to deliver massive value, build unshakable trust, and create movements instead of just making sales.Tune in to hear about:Our take on the viral “200 book buy-in” model.The value of “build in the light” launches.Leveraging Q&As and community participation in launches.Structuring irresistible (but simple) offers.Alex Hormozi didn't just sell books, he built a movement. And we're unpacking what that means for the rest of us.We hope this episode fuels you to think about your own offers differently and how you can translate these strategies into your next launch—whether you're selling a $30 book or a $3,000 program.Mentioned in Episode:Join The Social Business Club and get your first month for $1! (use code: PODCAST)Building In The Light$100M Money Models: How To Make MoneyVisit doorgurusfranchise.com to learn more about how you can open a new chapter in your business journey!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
This week, we talk about how to use your Instagram stories to get new leads for your business.Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
Not everyone should outsource their Social Media and Podcasting.In this episode of Community, Kristina is walking you through who is a good fit to outsource to an agency like The Social Snippet and who might be better suited to bootstrap!Here's what it takes to actually have a lot of success as a Social Snippet client and how to know when the timing is right —the answer might surprise you.It is possible to both over outsource and under outsource! Join Kristina for this episode to learn how to strike your perfect balance!Mentioned in the Episode:Check out The Social Business Club and use code 'podcast' for your first month for $1!The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Thanks to our Partners, NAPA Auto Care and NAPA TRACS In this episode, Emily Chung, an automotive service technician with a background in psychology and business, shares her insightful journey of selling her auto repair shop. The discussion explores critical processes, motivations, and strategies for maintaining business continuity during ownership transitions. Emily emphasizes the importance of clear communication, involving staff in the sales process, and identifying key tasks and core processes that define the business's value. She offers practical advice for buyers and sellers, highlighting the need for thoughtful planning, understanding team dynamics, and managing change effectively. This episode is a must-listen for anyone considering buying or selling an automotive business. Emily Chung, former owner of AutoNiche in Markham, ON. Emily's previous episodes HERE Show Notes Watch Full Video Episode Introduction to the Episode (00:00:00) Transitioning Business Ownership (00:01:16) The Decision to Sell (00:02:42) Communicating with Employees (00:03:47) Employee Reactions and Concerns (00:04:30) Finalizing the Sale (00:06:13). Maintaining Staff Morale (00:08:12) Buyer's Approach to Staff (00:09:55) Understanding Employee Dynamics (00:10:35) Cultural Fit in Business Transitions (00:11:30) Non-Negotiable Processes (00:14:30) Challenges for New Shop Owners (00:18:53) Social Media Management (00:19:46) Importance of Hands-On Transition (00:20:39) Internal Succession Planning (00:21:40) Learning Key Processes (00:22:04) Change Management (00:22:53) Understanding Business Culture (00:24:27) Customer Engagement Strategies (00:25:01) Planning for Business Sale (00:30:51) Advice for Buyers and Sellers (00:31:10) Understanding Business Growth (00:33:40) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community:
PART TWO of our hosts Tiffany Cross, Angela Rye, and Andrew Gillum’s a cross-generational discussion with three politically active Gen Z’ers. After responding to Roland Martin’s criticism of younger generations, the discussion turns to ‘rest is resistance,’ mentorship, and fostering mutual understanding between age groups. OUR GUESTS: Victoria Pannell is an activist, organizer, and social impact strategist. In 2012- 2016, Victoria served as Northeast Regional Director of Rev. Al Sharpton’s National Action Network Youth Movement. Victoria helped organize the March 14, 2018 National School Walkout, a call to action for gun reform, and in 2022, Victoria created Blue Shelter, a nonprofit dedicated to the rescue and rehabilitation of survivors of human trafficking. She currently serves as Senior Social Impact Advisor and Director of Social Media Management at Inspire Justice. Ty Hobson-Powell led the “51 For 51” Washington D.C. statehood campaign and founded Concerned Citizens Demanding Change. In 2024, he managed the Mail-In Ballot Processing Division for D.C.’s Board of Elections. He’s been appointed State Political Program Director in Mississippi, supporting a major voter engagement initiative with Mississippi Votes. His upcoming book, The Fire Right Now—a nod to James Baldwin—is slated for release this summer. Marley Dias is a celebrated changemaker and one of the youngest people to appear on Forbes 30 Under 30. She launched #1000BlackGirlBooks, collecting over 15,000 books featuring Black girl protagonists. A junior at Harvard, Marley is also the host and executive producer of Netflix’s Bookmarks: Celebrating Black Voices. And of course we’ll hear from you! If you’d like to submit a question, check out our tutorial video: http://www.instagram.com/reel/C5j_oBXLIg0/ and send to @nativelandpod. We are 565 days away from the midterm elections. Welcome home y’all! —--------- We want to hear from you! Send us a video @nativelandpod and we may feature you on the podcast. Instagram X/Twitter Facebook NativeLandPod.com Watch full episodes of Native Land Pod here on YouTube. Native Land Pod is brought to you by Reasoned Choice Media. Thank you to the Native Land Pod team: Angela Rye as host, executive producer and cofounder of Reasoned Choice Media; Tiffany Cross as host and producer, Andrew Gillum as host and producer, and Lauren Hansen as executive producer; Loren Mychael is our research producer, and Nikolas Harter is our editor and producer. Special thanks to Chris Morrow and Lenard McKelvey, co-founders of Reasoned Choice Media. Theme music created by Daniel Laurent.See omnystudio.com/listener for privacy information.
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