Managing Marketing

Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms.  Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly embody their values and the challenges of self-doubt that many face, particularly women in leadership roles.  The conversation highlights the interconnectedness of personal growth and professional success, advocating for a culture of accountability and radical candor in the workplace.  Chloe shares insights from her podcast, 'Limitless Equation,' which aims to inspire women by showcasing their superpowers and encouraging self-advocacy and touches on leadership, the significance of assertiveness in professional settings, and the need for diversity and understanding within teams. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true creativity and why it should endure; the best use of AI to ensure that humans remain in the industry; and what clients and agencies need to do to keep the creative flame burning. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Darren O'Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry.  They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-making, the value exchange in brand experiences, and the need for ongoing engagement post-event. They also discuss the role of technology in enhancing experiences and the challenges of measuring success in this dynamic field.  Ultimately, the episode emphasizes the necessity of choosing the right partners and strategies to effectively leverage experience marketing and delves into the intricacies of experiential marketing, emphasizing the importance of creating engaging brand experiences, understanding client expectations, and the role of specialization in marketing.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round of the State of the Pitch research was run in Australia between June and December last year. The report makes interesting reading on what is going on and what is going wrong with pitching and what, if anything, is improving or getting worse. Today, TrinityP3 consultants, Kylie Ridler-Dutton, Nathan Hodges, Nick Hand and Stephen Wright share their thoughts and insights on the State of the Pitch Australia research. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Harry Lowes is the Director, ANZ Mid-Market, in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and based in Singapore with Meta for the past 6 years, Harry discusses with Anton the big changes and exciting opportunities for marketers in an AI-fuelled landscape: speed and customisation at scale, better measurement techniques, and the evolving experiences with wearables.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content.  He talks with Anton about how humans are now working with AI agents to deliver better business, brand and customer experiences, and touches on some new ways of measuring quality and success, as well as reinforcing how critical it is to bring the marketing fundamentals to the fore rather than get lost in the tech.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital advertising platforms, the rise of e-commerce, programmatic advertising, the associated big data and now artificial intelligence are all providing challenges and opportunities to marketers in an increasingly complex world. We discuss how can marketers and their agencies navigate this complexity and what are the emerging practices we see to address the increasing demands and expectations being placed on marketers. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

June Cheung is head of JAPAC at Scope 3, Public Benefit Corporation that focuses on decarbonizing media and advertising by providing a platform to visualize, measure, and reduce carbon emissions across the advertising ecosystem. But it is more than that. June shares the evolution of Scope3 from its foundation in 2022 with the aim to help the advertising industry reduce its carbon footprint, to facilitating the creation of an agreed measurement model for the industry tobuilding and sharing emission reduction solutions to today with the recent announcement of the creation of an agentic AI platform to help partners build and sell AI-enabled media products that are efficient and sustainable by design.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm and Melbourne. As an agency, Manifest is a driving force for better diversity, equality and inclusion in the creative industries which is powered by an all female managing partnership and creative director team globally. Alex is a vocal advocate for fusing creative disciplines to deliver fully ‘unified' campaigns across paid, earned, social and owned media. Starting the business in 2009 from his living room, with no clients, colleagues, or connections, the agency has grown to become one of the most highly awarded creative independent networks worldwide, receiving hundreds of industry accolades. Here, he shares that experience and the insights and lessons he has learned along the way. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. The values, the clarity, the understanding of what to sacrifice, and how to achieve momentum.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior roles in Australia, the UK, and New Zealand.  Now, while there has never been a more exciting time to be a marketer, it is also one of the most challenging. Rapidly changing technology, fragmented media channels, and increased demands for accountability is impacting senior marketers. Operating under these tougher employment conditions and often unrealistic expectations, many marketers are choosing to stay safe, which is impacting behaviour. Emma discusses the challenges marketing leaders are facing and how they are adapting to this changing environment. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie talk about the long evolution and more recent explosion of MMM; the strengths and weaknesses of modelling; the various challenges of making a modelling project sticky and meaningful; the art of pitching for MMM; the potential and complexity of the huge US market; working with MMM and agencies, and new technology horizons. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Here is a question: how many ways are there to pay your advertising agency? No, this is not a joke or a riddle.  Although, the fact that the advertising industry considers itself a “creative” industry and the dominant way they are paid is still the same as labourers and unskilled workers (that is by the hour), is a joke. To discuss this issue and explore the many ways they can be paid, please welcome back to the Managing Marketing Podcast, the commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more, Nick Hand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Damien Thomson is the CEO & Co-Founder of Net Zero Media, a purpose built technology to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ for oil and gas, the rest of the world is focusing on ways to transition to a sustainable energy model. However, when discussing how to minimise the impact of the climate crisis, much of the conversation focuses on industries such as transport, construction, energy, and the more obvious greenhouse gas emitters. The role media and advertising play is often overlooked. Yet advertising produces more GHG emissions than the aviation industry. Damien shares his perspective on the current and future state of carbon measurement in media and advertising and the role each of us must play. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Belinda Lodge is the founder and CEO of iPopulate, a well known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate; what a good recruitment consultant can bring to the table, and how perception of consultancy is blurred by individuals and organisations untrained in the discipline of recruiting; the best and the worst in candidates, and candidate selection, post-COVID; the scourge of under and over-remuneration of talent, international v local talent, and more - all threaded with Belinda's infectious enthusiasm, her candid observations and her genuine love for her craft and for the advertising industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Cheuk Chang is the CEO of Bastion Group, and has a huge agency career behind him, spanning regional leadership roles across Australia and APAC. Chuek Chiang And Ellie Talk market differences, building a media function from the ground up, global mergers and the continued importance of our industry's role and the need for courage in promotion of DE&I, not just in your organisations, but via the power of marketing and advertising - despite some who got it wrong.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams.  Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results like sold-out events, tripled memberships, and doubled open rates. In a past role as VP of Production at Comediva, a comedic content studio, she wrote and directed viral videos (with millions of views), branded content for major brands like Pepsi, and even sold a TV show to Amazon. ​​In a world where we all appreciate a laugh, a titter, a guffaw, a chuckle, a chortle, a giggle, a cackle, a howl or a snigger, Emily shares the power of humour in advertising and marketing and why marketers and agencies need to take the risk. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing.  The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media. But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success. Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Rich Curtis is the CEO of FutureBrand Australia and discusses the complexities and challenges faced by brand leaders worldwide during the past decade based on the findings of the latest FutureBrand Index. The FutureBrand Index is ten years old this year and rather than looking at the year on year trends, they have taken a widescreen view of a decade in brand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tess Ariotti is the Lead Consultant at Salter Baxter, part of the Publicis Groupe of companies, who specialise in developing sustainability strategies at global, local, corporate and brand level and activating across the value chain. Sustainability is a hot topic. The UN Sustainability Goals set a global agenda for 2015 to 2030. Now almost two thirds of the way into that agenda, progress has been slow, but steady. Some point to the global pandemic, other to the subsequent economic slow-down.  But where are we today? What are companies and corporations doing? And what could they be doing? And for us in marketing, what is the role for marketing? Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous with the 3% who are. They develop creative strategies that communicate to all of Australia and de-risk how companies and brands engage with the world's oldest storytellers, enriching the nation's view of itself. Peter shares the benefits and challenges of working with Indigenous creators and storytellers and the fundamental changes we need to make as an industry, brand leaders and individuals to access this benefit directly and maximise the performance of genuine and authentic storytelling.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

John Batistich is a Non-Executive Director, Board Advisor, Business Leaders and Marketer and a keen observer of the political, economic and technology landscape. So who better to answer the question, what does the coming year hold for us here in Australia and worldwide?  As we left last year, we have the upcoming Presidential inauguration for a second Trump term in the US, an unsteady cease-fire in the troubled Middle East, and a significant shift in power in the region. Inflation continued to be a global challenge, and the world is still figuring out exactly how to transition to a sustainable energy and climate future.  On the technology front, artificial intelligence is having a significant impact on society and how we live. So, what does all this mean for business and marketing? John provides us with an informed business perspective. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry. Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals. He is just the person we need help us navigate and make sense of the recent changes the world's response to the Climate Crisis. Earlier this year, the Australian Government passed into law the Australian Sustainability Reporting Standard (ASRS), COP 29, the United Nations Climate Change Conference in Baku, Azerbaijan is on, the Australian Association of National Advertisers (AANA) has launched a new Environmental Claim Code, and the AANA joined the other industry bodies, the Media Federation of Australia (MFA), the Advertising Council of Australia (ACA), and the Interactive Advertising Bureau (IAB) in launching the local chapter of Ad Net Zero.  A lot of acronyms, but John provides a practical and accessible understanding of the importance and impact of each.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV' post.  In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work well with freelancers; the fine line between copywriting and strategy and why she describes herself as a stubbornly strategy-first copywriter; the limiting impact of personalisation on great communications; the threat, effect and opportunity of AI in copywriting; the effect of world pain on advertising industry pain; and her feminist perspective on the recent Campaign Brief Creatives list. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the role that the tech platforms themselves could and do play and the importance of government legislation to protect the public, particularly children.  We also discuss the role that advertisers and their agencies play. After all, children and teens represent a significant marketplace in pester power alone. But when advertisers spend their advertising dollars supporting particular social media platforms, communications channels, and games, they also have a responsibility to do so in a positive way for their customers and society generally. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent the past 5 years focusing on creating and managing safe, relevant and effective ways of engaging children and teens online. While the internet has revolutionised the way we live, work and play, there is a growing concern about the impact the internet and particularly social media is having on children and teens. Cyberbullying, misinformation, addiction, declining face-to-face communication, self-esteem issues, social isolation, polarization, cyber stalking and cyber harassment, decreased privacy, and more are issues many parents are dealing with, leading to calls to ban the use of social media for those under the age of sixteen. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not?  Reports that various publicly listed holding companies are driving profits through principal-based media trading has the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost or providing advertisers with access to a more fluid media funding model, there are those brands who are embracing this as a win for advertisers and agencies alike. On the other hand, there is a growing voice of dissent, pointing out that the lack of transparency and therefore accountability means that agencies are making significant profits at the expense of media performance and value. They discuss both sides and explore possible solutions. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent not a great place to be these days. Many within it are unhappy with the state of the industry but are understandably anxious about expressing their views openly.  Driven by a desire to make the ad world a better, more productive, more creatively driven place, Who Cares assembled a community of like-minded professionals who understand what's broken, are collectively smart enough to ideate how to fix the problem and passionate and powerful enough to deliver what needs to be done. Chris shares with us the experience and the outcomes of that meeting. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren's almost 25 years as a pitch consultant managing pitches for clients worldwide. The online event saw dozens of marketers, agencies and procurement people asking questions about how they can improve the pitching process. Tom and Darren covering everything a marketer or procurement person needs to consider to run a successful pitch to hire your next agency. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Blaine Callard is the CEO at Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible. In a wide ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO; what marketing teams need to do to influence the C-Suite; the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture and Dan Beaumont is the founder and Managing Director of GAME Creative Advisory. Marketers know that the risks brands take today often won't see results for six months to a year. So given today's tough economic climate, when companies want to see ROI now, getting brands to take chances and invest in innovative ideas is no easy task. The recently shared their views on innovation in public relations, branding and digital marketing. Each revealed what they are doing to develop innovative ideas for clients during this challenging time.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B buyer and the difference between winning and losing”. While business-to-business marketing, or B2B, may not have the profile of the big advertising media campaigns for B2C, it is certainly big business and a major economic driver across many categories.  In this episode, we discuss the latest trends in B2B and how marketers should respond to them. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kylie Ridler-Dutton, TrinityP3's senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia and has built a reputation for being unflinching fair and firm to both agencies and marketers alike. In that time, she has heard many myths and misconceptions about pitching and pitch management. While she cannot speak for the whole industry, it is interesting to hear her perspective on correcting many of the more egregious ones that float around the industry.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

A year can be a long time in marketing. Technology, data, media channels and more are driving relentless change. But imagine if you take on the responsibility of managing a much-loved brand that has existed for 150 years. What would be the challenges and issues you would be dealing with today? Chris Illman took on that challenge when he joined the Bickford's Group of Companies as the Group Marketing Manager eleven years ago. Today, he is the Head of Group Sales, Marketing, and Hospitality at Bickford's Group, and he shares the market challenges of innovating the Bickford's brand. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Robyn Sefiani is the founder and President ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the most seasoned pioneers in the world of Corporate PR, has been PR leader of the year, won PR agency of the year, and has spent 12 years prior to setting up Sefiani at Edelman.  In this episode she talks about how reputation management has changed over the years; what's involved in building a good reputation in today's environment - for both corporates and executives; and shares lessons from both good and bad reputation management that she's seen as a result of crises. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kristy Camarillo is the GM of The Royals Sydney; Rebecca Den Braber is the GM of Hatched; and Renee Murray is Head of People and Culture at Half Dome.  In this episode, Ellie Angell and the group talk about a wide range of DE&I topics, challenges and opportunities; the changes happening in our industry and how effective we are at creating truly inclusive workplaces; our hopes for the future, and our lived experiences.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Rhys Ryan is CEO of Porter Novelli Australia and has worked extensively around cyber security and reputation management. He has spent 15 years with Porter Novelli both here in Sydney, Melbourne and the US, as well as a 6 year stint with Edelman in the US too – in New York and San Francisco.  In this episode Rhys talks about how to get proactive and prepare for strategic communications, issues and crisis management, especially around data breaches.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web products, consultancy, and AI software and digital transformation solutions. He's one of the most seasoned pioneers in AI and the founder and CEO of Tech.us in Silicon Valley. Over the past 23 years, Tech.us has successfully executed over 1,350 projects across AI, SaaS, and Mobile, serving a clientele that includes Fortune 1000 companies, emerging startups, and global icons like Tony Robbins. Anton and Praveen discuss how technology, especially AI, is being harnessed by businesses to spearhead innovation, overcome friction points, and solve problems of all shapes and sizes.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media and advertising in Australia, Asia and originally the UK. Her unique perspective on the issues of transpeople working within the advertising and marketing industry and the challenges of coming out to not just family and friends but to colleagues and the wider industry, With the release of the WGEA Gender Pay Gap data earlier this year, International Women's Day, and the continued issue of lethal violence against women in Australian society, the issue of gender equity and inclusion is a hot topic in wider society, but particularly in media, advertising, and marketing. Ellie shares a very personal and informed perspective of the challenges and benefits of being a transwoman in the industry. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research. One of Australia's largest and growing demographic is one that has never known the world without the internet. And yet, most of the way we interface with the internet has been designed for digital adopters, rather than for the digital natives of Gen One. This includes digital tools like apps, websites, and government services. The Gen One research from agency R/GA, the global design and marketing innovation consultancy, shows that this approach to UX design reduces the reach and engagement with the first generation of the internet - Gen One. You can download the Gen One research at https://genonereport.com.au/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study. ‘The Good Study 2024', by Leo Burnett Australia, in partnership with UTS Business School and Zenith Australia, found that while Australians overwhelmingly agree it's important for brands to do some form of good in the world (96% up 8% from 2022), only 39% believe they should take a position on social and political issues. We hear and read a lot these days about the importance of brands and businesses doing good, as ESG continues to climb the corporate ladder and the UN Sustainable Development Goals see government and business integrate these into society. But what impact does doing good have on business? And what is the impact on consumers and customers? Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director. Marketers and their agencies talk about brands all the time. There are discussions on brand awareness, brand equity and increasingly answering the questions of how brands contribute to the top-line growth and bottom-line profitability of a business. Brands can be very different, from small boutique or niche brands right up to global behemoths know by millions of people. But what does it take to not just build a brand but to take it global? Trena has the experience marketing some of the biggest Australian brands, but also the very biggest global brands too.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together.  Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel strategies, creative strategies, and connection strategies were developed by various teams, both in-house and outsourced. But increasingly these are being put back together with what is again called “full service” but is more likely an integrated offering similar to the one Publicis Groupe developed for their client Arnott's with The Neighbour, which we have discussed here previously. But in this episode, we are going under the hood of the integrated offering to discuss how an integrated agency offering works with Publicis Groupe ANZ's Chief Media Officer, Imogen Hewitt, Chief Creative Officer, Dave Bowman, and Chief Data Officer, Maurice Riley. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters.  One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX.  While not sharing any confidential client insights, he shared significant personal insights into marketers' changing needs and their impact on the agency world. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. No matter what you are reading, watching or listening to at the moment, everyone in the marketing, media and advertising world is talking about Artificial Intelligence – AI. Is it an existential threat or a tool to make us more creative, insightful, and effective? The discussion goes on, and the fact is that in many cases, only time will tell.  However, one area where AI is impacting performance right now is SEO. Google continues to be the dominant search engine in the global market, handling more than 90% of all search queries. However, the rollout of the Google AI search function has had some dramatic impacts on the user experience and the results for brands and media outlets, with some reporting a 40% increase in search traffic. Kyle is here to answer the question, will AI be the end of SEO? Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketi ng/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met. Kieren, who was heading up the creative team at the late JWT and was at a point of exasperated disillusionment with the way agency business models stifled innovation and marginalised creativity.  Ross, an expert in the role of psychology in organisational leadership and culture, who was consulting and coaching executive teams and was frustrated by the lack of creativity in strategy and culture change. Both were expecting their first-born daughters, a handy catalyst to address these frustrations and build something they were proud to tell their daughters about. So, in 2018, Ne-Lo was born, and soon after, The Anatomy of Marketing.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution..  Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia and APAC's leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our research called The State of the Pitch in Australia. Rather than discussing how to pitch, Ellie is sharing with us the factors you must consider before decviding to pitch and explore the alternative to going to pitch. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia's and APAC's leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our research called The State of the Pitch in Australia. One of the more interesting insights was the breadth of disciplines identified in the research, from strategy to production, PR to social media and influencer and more. Nathan shares the complexities and challenges of when your pitch requirement is not just a creative or media agency. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those predictions have aged over that time. A week is a long time in politics. It is also a long time in media. So imagine how media has changed over the past decade when it comes to transparency, negotiating power, collaboration and more. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade. Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia's and APAC's leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. One of the more interesting insights was the breadth of disciplines research, particularly Data, CRM, Loyalty, Technology, Digital and SAAS development, which Anton discusses the implication for marketer and procurement wanting to select agencies and suppliers to meet their needs in these growing categories. You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.