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The Real Talk Show: Episode 93 David Adam Kurz sits with Grant Wise a serial entrepreneur and Founder of Real Estate Marketing University, an online media training compan and talk about leads.
Facebook remains one of the most powerful ways to grow our businesses, but we need to have a strategy for it. Why is it so important to know more about the people you’re targeting on Facebook, what kind of information do you need to know? How can you follow up with people in alignment to the stage your business is in? On this episode, Real Estate Marketing University founder, Grant Wise shares how to leverage Facebook and how to uncover your best leads with simple strategies. We celebritize what we see on our screens. -Grant Wise Three Things We Learned From This Episode Building an ideal client profile doesn’t limit you, it brings in more opportunities Your ideal customer isn’t just one person, there is a large group of people that exists but one person is what we use to create the foundation of who you want to go after. Emotion is what takes us further in the marketing process What we leverage in real estate is the desire someone has because that drives them from being unaware of us, to in the know and wanting to work with us. If we give the client what they want, not what they need, we will get further along in the marketing process. If you want your content to connect with people it has to hit emotional or logical triggers. 3 triggers you hit on in your content, gain (what will I get from this), logic (things that make sense) and fear (FOMO) embed those things into your content. In our business, the first person to consistently build a relationship wins. In order to build relationships, the most important rule of is understanding who you’re trying to do business with. Without this, whatever approach you take won’t be effective. You have to really know what the situation your ideal customer is in, so that you can be relevant. What’s powerful about Facebook is that we can directly and strategically market to who we want to do business with. When you add to that a message that triggers people emotionally, we will stand out and our marketing efforts will have much better results. Guest Bio Grant Wise is a serial entrepreneur and Founder of Real Estate Marketing University, an online media training company. Grant is known to be a maverick leader and an innovative marketing strategist unafraid to lead companies in new directions. To get access to Grant’s 3 Key Secrets to Success, go to http://clubwealth.com/grantwise/.
Welcome to the Mortgage Marketing Radio podcast episode #123. Today’s guest is Grant Wise a Facebook ads thought leader and expert. Grant is a serial entrepreneur and Founder of Real Estate Marketing University. He started in entrepreneurship at the tender age of 19 and has experienced all of the ups and downs of entrepreneurs twice his age. He left his construction businesses and made the move into real estate around the age of 21, and worked to bring digital marketing advantages to the agents his company worked with. He now trains and mentors real estate agents in all things digital marketing with a focus on Facebook ads. The key things you need to understand about running Facebook Ads. There’s no question that the landscape of Facebook ads has changed from what it looked like 5 years ago. Used to be, you could put up a Facebook ad with no other strategy and generate plenty of leads and clients because no one else was doing it. Now more people are using Facebook ads but only a handful are utilizing all of the steps appropriately. Lead generation is only the first step, retargeting is where you’ll find your clients in today’s ad world. The power of Facebook is that you can target the people who are aware of what they want. How to leverage Facebook to generate leads and add value to real estate agents. Loan officers benefit the most when they learn how to solve their realtor partner’s pain points. Grant discusses the five main pain points of realtors and how utilizing Facebook ads is the first step in solving them. Building relationships and maintaining those relationships is the key to successful partnerships with realtors and brokers. Grant and Geoff discuss quickly but in great depth the process by which Facebook ads lead to booked appointments and opportunities to build those relationships and partnerships. You won't want to miss this episode and all of the great Facebook ads nuggets Grant provides. Tune in and learn about the changing landscape of ads and how to make them work for you. How to find Grant: What you will learn in this episode: What the difference is between generating a lead and generating a client? What’s new at Facebook and how is it impacting Facebook ads? What type of Facebook ads exist and how to use them appropriately. How to succeed with Facebook ads. How to properly leverage Facebook to generate leads for real estate agents. In This Episode: [02:44] - Today’s guest is Grant Wise a Facebook Ads thought leader and expert and we are going to unpack all things Facebook ads. [05:49] - We are looking for a small group of people looking to get started in running ads that target the agents you want to work with. [08:57] - Grant and I dive into the show with a brief description of him and his accomplishments and how he got into Facebook ads. [15:20] - Grant shares information about the current landscape of his business and the client generation software he and his CTO created. [16:48] - We clarify the difference between a CRM and a CGS - client generation software. [18:29] - What is the difference between generating a lead and generating a client? [20:15] - Grant has been working in Facebook ads with realtors for more than 6years and he dives into his experience. [24:04] - We discuss whether or not Facebook ads are worth it with the amount of noise on social media. [28:26] - Grant gives his takeaways from reading Breakthrough Advertising and how it applies to real estate. [31:50] - Learn what not to do when you start using Facebook for marketing and how to create buyer personas within a specific niche. [36:02] - How does targeting work once you’ve identified your market and niche? [39:36] - 37% of the market is starting their home search online. [40:12] - We discuss where to start with Facebook ads and the fallacies around having to have a brand before investing in marketing. [42:19] - Build a brand through lead generation and growing your sphere of influence. [44:22] - If you need a listing immediately, start with a “fish in a barrel” strategy to create a listing frenzy. [46:39] - Is there a recommended minimum ad spend or budget? [47:27] - What goes into a good Facebook ad? [48:07] - What do we do with placements in the changing Facebook ad landscape? [50:08] - Quick tips on lead forms, landing pages, and videos. [50:58] - The ad formula has multiple steps at this point — it is now a complete campaign. [51:52] - The number that you are trying to find is the cost to acquire a customer so that you can determine your marketing budget. [53:42] - As a loan officer, work to learn the 5 main problems real estate agents feel they have and then help them solve it. [57:41] - How can loan officers work together with real estate agents and brokers to create Facebook ads. [1:00:04] - How do you separate ad spend? [1:00:42] - We discuss courses and ways in which Grant can help loan officers solve real estate agent problems and build partnerships to generate leads and customers. [1:04:12] - We teach the loan officer how to book appointments with realtors and building relationships, rather than simply selling to them. [1:06:51] - How do you stay away from bottom feeders and book legitimate partners? [1:08:25] - Find out more about Grant’s offer to help loan officers create appointments with realtor partners. [1:10:01] - Learn how to connect with Grant. Links and Resources:
Grant Wise, Founder of Real Estate Marketing University, an online media training company, and Founder of Witly, a software company that focuses on marketing intelligence for real estate agents shares with your host, Dan Lesniak, how important it is for real estate agents to be utilizing Facebook advertising. Grant also offers information on the ways in which his business offerings can benefit real estate agents and the importance of localized lead generation. Episode Highlights: Grant shares his business background How Grant began teaching entrepreneurs to grow their business through Facebook ads The business offerings Grant Wise provides The main reasons people utilize Grant's software The ways Grant Wise's services can save you time each week Grant's use of appointment setters Creating leverage is crucial in the real estate business Some of the biggest trends in social media marketing that Grant sees How real estate agents can broaden their brand impact locally How Dan Lesniak uses local advertising for lead generation How the main lead generation systems work How many ads agents should be making The specific formula that Grant teaches How appointment setting is handled for clients The biggest mistakes that real estate agents make 3 Key Points: Grant Wise's three core offerings are training, software, and service. Grant Wise's software is often used for marketing automation, smart CRM, and sales tools. Create content around the local community to offer value in your region. Resources Mentioned: Learn more about Hyperfast Academy likegrantwise.com RealEstateMarketingUniversity.education modernagentmastery.com/apply Witly.net
Grant Wise—Serial entrepreneur and founder of Real Estate Marketing University joins Mark and Scott on today's episode of The Art of Passive Income. Grant is known to be a maverick leader and an innovative marketing strategist unafraid to lead companies in new directions. Grant's story is one of education, truth, and perseverance. He's helped more than a thousand companies, entrepreneurs, and business owners actualize their dreams through hands-on learning. Growing up in a family of real estate developers, Grant shares the backstory of how he went from dropping out of college to working in the family business which ultimately led him down a path of destruction. After a series of poor business and financial decisions, Grant ended up bankrupt. But his story doesn't end there, he turned it around when he invested his last $25 in Facebook ads. That $25 ultimately grew into a 10 million-dollar company—Real Estate Marketing University which is an online media training company for real estate agents. How does one come back from rock bottom to build a multi-million dollar company? The magic formula IS WORK. That's the silver bullet. That's the overnight success key. That's 100 percent of what will get you to where you want to go—work. Grant tells us it takes a lot of FOCUS. He zeroed in on what he wanted to do and what he wanted to be known for and he made it happen. Listen in as Grant shares all the details and how his company led him to real estate investing. We also go over: The cost to acquire Facebook leads How to win a customer in 20 minutes Worst Advice Grant's seen give for lead generation Plus, find out why Grant believes that the real estate industry is destroying itself. TIP OF THE WEEK Mark: If you want to learn how to become internet famous, the value of video, are you sabotaging your conversion rates, how to generate sellers in no inventory markets, and the science behind targeting your ideal client, go to LikeGrantwise.com and get the answers to all those burning questions. Scott: Check out Audionautix.com for free music for your videos. Grant: Go to Investing.TheBestAds.com. I will teach you how to increase your leads through Facebook ads. It's 100% free. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?
While the foundational principles of marketing do not change, the tactics and tools we use to generate business do. And at the moment, Facebook ads provide an extremely effective way to identify and target potential clients. So, how can real estate agents leverage the social platform to sell properties and grow a thriving business? Grant […] The post Recent Facebook Targeting, Strategy, & Changes with Grant Wise appeared first on Real Estate Marketing Dude.
While the foundational principles of marketing do not change, the tactics and tools we use to generate business do. And at the moment, Facebook ads provide an extremely effective way to identify and target potential clients. So, how can real estate agents leverage the social platform to sell properties and grow a thriving business? Grant […] The post Recent Facebook Targeting, Strategy, & Changes with Grant Wise appeared first on Real Estate Marketing Dude.
On today's episode of Thought Leader Thursday, Matt is joined by Grant Wise, a serial entrepreneur, founder of Real Estate Marketing University, and innovative marketing strategist. Tune in to learn how Grant went from being a college dropout to a maverick leader, the biggest lead generation mistakes real estate investors should avoid, and how to start generating more leads right away!
Grant Wise is a Serial Entrepreneur and Founder of Real Estate Marketing University, a media Training Company. Grant is thought to be a maverick leader. He’s an innovative marketing strategist unafraid to lead companies in new directions. Grant’s story is one of education, truth, and perseverance leading Entrepreneurs and Business Owners to their dreams with lessons that can only be learned by doing. Servicing over 600 different businesses over the last 12 months, Grant has been described as irreverent, artful, & dramatic with a strong entrepreneurial spirit constantly striving for RESULTS in his clients’ businesses. Grant has worked with new Entrepreneurs just starting out looking to achieve their life long dreams to INC 500 companies working to implement new Modern Marketing strategies and ideologies to increase their business over 55%. Grant’s strategies have even helped companies reduce their marketing overhead nearly 75% to allow for unlimited growth in business. What you’ll learn about in this episode: Pre-programmed software that can help investors with setting up landing pages, drip campaigns & follow-up strategies Why you need to be specific in your marketing The value of using the ‘video views’ campaign objective in Facebook How to position yourself differently than most investors Why you need to be nurturing your leads The benefits of leveraging Facebook ads & other social media channels, regardless of your business Why you need to understand the consumer levels of awareness when it comes to generating motivated sellers How to target your ideal customer with Facebook ads The benefits of understanding how marketing funnels work How Facebook ads are where the money is being made Resources: REInvestorSummit.com/moderninvesting REInvestorSummit.com/PATLive REInvestorSummit.com/mypodcast REInvestorSummit.com/coaching REInvestorSummit.com/101 REInvestorSummit.com/100
Today we have an exciting show with Facebook advertising expert, Grant Wise! Grant is a serial entrepreneur and the founder of media training company, Real Estate Marketing University. He is a marketing strategist unafraid to lead companies in new directions and has helped over 600 businesses implement marketing strategies. Today, we are going to dive into some amazing marketing strategies that Grant uses to help other real estate investors find deals! If you're looking for a new and proven lead generating strategy through Facebook ads then you should checkout today's show!
Today we have an exciting show with Facebook advertising expert, Grant Wise! Grant is a serial entrepreneur and the founder of media training company, Real Estate Marketing University. He is a marketing strategist unafraid to lead companies in new directions and has helped over 600 businesses implement marketing strategies. Today, we are going to dive into some amazing marketing strategies that Grant uses to help other real estate investors find deals! If you're looking for a new and proven lead generating strategy through Facebook ads then you should checkout today's show!
Real Estate Mogul Podcast - Learn How To Leverage Investing Strategies in Your Real Estate Business
Outdoor media is dead or dying. Why is Facebook advertising the best lead generation method to replace it? How does speed set you apart? How do you fine tune spending on Facebook ads, and how does it help your business? On this episode, we talk to entrepreneur and marketing extraordinaire Grant Wise, who shares high level tactics real estate investors can use to generate motivated leads. If you’re marketing your business, you should not be paying attention to your own skepticism. You should be listening to your market place. -Grant Wise Takeaways Nowadays, banding signs aren’t effective because people aren’t looking at them. When Zillow passes you a lead, they also pass it to one or two other people. Listen to the market place, and stop basing decisions on your emotions. 1 in 5 searches on Google, are done through voice. At the start of the show, Grant shared on his work in Facebook ads, and why they are the best replacement for outdoor media and advertising. Next, we talked about why you should be on Facebook, and how to reverse engineer how much you’re willing to pay to acquire a client. We also discussed why Facebook is better than Zillow, and towards the end of the show, we talked about the importance of implementation. We also discussed: How speed and implementation sets you apart Why your skepticism is holding you back Why it’s important to listen to the marketplace Success in social media marketing comes down to identifying who you want to work with, and then going to the platforms they frequent. In today’s world, Facebook marketing is the best way to generate seller leads because of the time people are spending on there. In an age where bandit signs are less likely to get attention, Facebook advertising is the best move because it gives you your own media and helps you carve your own lane. Many people are skeptical about this method, but ignoring it will only hold you back from growing. Guest BioGrant Wise is a Serial Entrepreneur and Founder of Real Estate Marketing University and Modern Moguls Marketing. A media Training & Marketing Management Company. Grant is known to be a maverick leader and an innovative marketing strategist who is unafraid to lead companies in new directions. Grant’s story is one of education, truth, and perseverance; education through experience, imperfect action, failure, and growing with serious intention. All these have helped him lead over 1000 Entrepreneurs and Business Owners to their dreams. Grant, through the pioneering marketing strategies his Company is known for, has helped multiple companies in the US and internationally. Grant has been described as irreverent, artful, & and dramatic with a strong entrepreneurial spirit. Go to http://realestatemarketinguniversity.com/ to learn more about his coaching.
Using Facebook as an advertising venue has been a puzzle that many investors are trying to solve. But who has the time to work on new types of marketing, right? Well, that problem has been solved. In this episode, I interview marketer, Grant Wise, who has been helping Realtors and real estate investors around the country learn how to crack the code for using FB ads. And now you can hear him explain it in detail. Grant is a serial entrepreneur and founder of Real Estate Marketing University, an online media training company. Grant is known to be a maverick leader and an innovative marketing strategist unafraid to lead companies in new directions. He’s helped over 400 companies, entrepreneurs and business owners actualize their dreams through hands-on learning. Grant has a strong entrepreneurial spirit, and he’s constantly striving for RESULTS in his clients’ businesses. Grant is a marketing guru who loves to explore all the possibilities of many different types of marketing. You’ll learn new strategies of how you can make FB ads work for you, no matter your niche in real estate investing. Grant also tells about his new marketing software that he’s just now unveiling. Grant and I will be talking more about this powerful product in an upcoming webinar. More details coming soon.
Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
We Interview Friend of The Show Grant Wise Founder, CEO Real Estate Marketing University & Modern Moguls Marketing
Grant Wise is a serial entrepreneur and founder of Real Estate Marketing University. His perspective on the new age of marketing and selling in real estate is EPIC. In this interview you’ll hear Joshua and Grant talking about what they’re doing to gain new business through Facebook, how they both battle being introverted, and what they tell agents that are struggling getting off the ground. This episode is VALUE.