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How can businesses get better qualified leads with roll-up-your-sleeves pre-internet marketing tactics that still work? Join me for Episode 11 of Lead Generation Unleashed - What works - and doesn’t work - in complex lead generation? - How to reach decision makers in large organizations - and why it’s become so difficult - How can old-school marketing strategies supplement your digital marketing program to bring you RESULTS? Mike Descher is here to tell us all about what’s working now in the world of old-school B2B lead generation - reinvented with modern technology. Mike is the Founder of Mediagroup-consulting.com. Internationally-known as a one-stop consulting and marketing firm, MediaGroup advises companies in the US about future and current trends in high technology and shows them how to implement those findings for business growth. A veteran of the tech industry with over 28 years in the High Tech sector, Mike is recognized for his expertise in publishing, digital imaging, and development of new business using those channels. Previously, he was the North American Sales Manager for Logitech, a Business Development Manager at Adobe Systems, and a Market Development Specialist at Apple Computer. When he’s not working, you might find him mentoring new business owners, shooting pictures, or sailing. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.Hit the play button and join us now!“It’s not about eyeballs and clicks. It’s about personal relationships” - Mike DrescherWhat You’ll Hear About:- Traditional old-school marketing strategies for Lead Generation that digital marketers often miss ... and why we still need them (1:49) - The one thing you must develop to make people STOP and take notice when you have only 5-10 seconds to get their attention! (2:44) - 100% of your leads on referral? Discover how Mike uses multiple channels to build a referral network that works and how simple conversations fuel success (3:45) - Event strategies for reaching decision makers - and how it’s often the little things that count (5:31) - When thousands of Facebook clicks and bag scans can be DETRIMENTAL to your business (10:05) - The industry joke about the FIRST thing a business does when they start and the LAST thing they do before they go out of business - and the TRUTH behind it (12:25) - How new product launches are combining hard promotional materials and digital marketing to create an even greater impact (14:02) - Extreme brand fan stories (this will shock you) and the surprising conference giveaway you thought was just for kids - adults love them too! (15:30) - What you should never be afraid to do in marketing (18:59)“Don't be afraid to talk to strangers. Don't be afraid to talk to people and tell them what you do. Don't be afraid to ask questions about what they do ... if you can find out what a company does and what they are having problems with, then you can offer a solution. And if you can't offer a solution, it's time to go look for another customer. Shake their hand, say how nice it is to meet you, and go on to the next room. But always be friendly and always listen.” - Mike DrescherResources Mentioned in This Episode:Remember to visit www.Mediagroup-consulting.com to get in touch with Mike and learn more about traditional marketing tactics that can help you grow your business Request your free copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecard Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast Thank you for tuning in today!If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time

How can businesses build their brands and convert new leads and sales with social media advertising and a strong digital presence?Join me for Episode 10 of Lead Generation Unleashed- How can a single change in your marketing message TRANSFORM your business and drive sales?- How can giving away more INCREASE your revenue?- How is one marketing agency achieving webinar conversion SUCCESS again and again for high-ticket coaching and consulting programs?Matt Taylor is here to tell us all about what’s working now in the world of B2B lead generation. Matt is a founding partner of We Are Web Social, where he helps businesses convert new leads and sales with online marketing through a strong digital presence, social media and Facebook ads.As a former builder, owner of a transport business, and co-creator of a real estate marketing software company, Matt brings strong project management skills and a deep understanding of what’s needed to succeed in business while exceeding client expectations. He believes firmly in the idea, “Give first and you’ll get later.”When he’s not working, Matt enjoys spending time with his family and surfing on the Gold Coast of Australia. You might even find him riding his motorbike through the Hinterland.Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what’s working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.Hit the play button and join us now!“Give first and you'll get later.” - Matt Taylor CLICK TO TWEETWhat You’ll Hear About:- The number one problem Matt sees business owners making in Lead Generation – and how to solve it with THIS powerful exercise (4:54)- How moving from transaction to transformation changes your business – and why Matt “gives everything away” (6:14)- 95% of your leads on referral without referral requests? Yes, it’s possible – find out how! (9:55)- Learn this Facebook-to-webinar strategy that converted a $250 ad spend into $8000 of revenue (15:19)- Why bots are here to stay – and the unexpected place Matt uses them with success (18:51)- What you’re really buying when you run a Facebook ad – and how to avoid the mistakes that waste time and money (22:34)- The classic copywriting formula Matt relies on for Facebook ads that convert (26:57)- Do THIS and even an average product will sell “off the shelf” (27:04)- The one question that flips your marketing message forever – and generates more leads and sales for your business (31:26)“It all starts with us as business owners understanding what it is we really, really do to help the ideal client achieve the desired end result. When a business owner understands that and they have conviction for what it is they do … there’s a complete market fit.” – Matt Taylor “Resources Mentioned in This Episode:Remember to visit www.wearewebsocial.com to learn more and request Matt’s FREE resources, including the ONE QUESTION that will flip your marketing message to attract more ideal clients.Request your free copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecardSubscribe for monthly show notes and notifications at www.judyolbrych.com/podcastThank you for tuning in today!If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time

You can be the most patient and understanding parent six out of seven days the week, but there's always the risk of some straw breaking your proverbial camel's back and turning you into Psycho Mom. It sucks for everybody involved, but don't beat yourself up over it; you're human after all. So instead of fretting about that one time you shouted, let's focus on some ways you can keep from shouting in the first place. In this episode, Jamie discusses healthier ways to show frustration, helps you find the ideal middle ground, and reveals the one statement you need to stay away from. The Finer Details of This Episode: Remember: no matter how justified your anger is, Psycho Mom will always be scary to your little ones. Finding healthier ways to let off steam than your Psycho Mom mode. The three major factors that contribute to going over the edge. Finding ways to build up steam rather than letting it all out at once. Jamie’s story of a very conscientious mother who went full Psycho Mom despite her best intentions. Why parents are afraid of being firm even though it's a better middle ground. Testing limits: it's what kids do best. Handy tips for when you next need to apologize. Practice away!   Quotes:   “If Psycho Mom makes a semi-regular appearance in your house, it's because you aren't letting out your feelings.” “Dealing with real feelings and real apologies helps kids manage their own emotional landscape.” “You want to be consistent and safe in your emotional reactions.” “As long as you're in control, you get to be firm.” “Nobody can make you feel anything.” Links: Brené Brown - https://brenebrown.com Jamie’s homepage - http://www.jamieglowacki.com/ Oh Crap! Potty Training - https://www.amazon.com/Crap-Potty-Training-Everything-Parenting-ebook/dp/B00V3L8YSU

How can up and coming eCommerce companies attract and convert more customers?Join me for Episode 7 of Lead Generation Unleashed. ●Which Facebook ad strategies are getting results right now?●What are the key questions every marketer must ask before running another ad campaign?●How can you easily avoid this common profit-killing mistake?Pierre Beaini is here to tell us all about what’s working now in the world of eCommerce as Lead Generation Unleashed ventures into the realm of customer acquisition. Pierre Beaini works with multi-million dollar brands around the world to develop strategic ROI plans using his proven systems. He has personally managed millions of dollars in digital ad spend on behalf of clients and has been able to consistently prove return on investment. Pierre divides his time between health, traveling, and working on eCommerce. He's continually learning, reading, writing, and searching for wisdom.Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now!“... focus on direct response copywriting and get that down pat, because it's going to make all the difference in your results.” - Pierre BeainiWhat You’ll Hear About:●The high-performing ad strategy that goes against both the new school of thought and Facebook’s own recommendations (3:04)●Planning a new campaign? Do this in the early stages or risk a major loss (4:36)●The five questions to ask your customers before you create your ads - find the answers and gain an online edge like no other (5:00)●The difference between campaign and ad level variation - and where more variation can help or hold you back (6:36)●The legendary figure and inspiration for Pierre’s advertising success●Get this one critical skill “down pat” and see all the difference in your marketing results (8:13)●The power of empathy (10:32)“What would they buy? What products would they buy if they didn't buy this product? Or what products did they buy in the past? Or if you were gone, what products would they purchase if you weren't there? Finding out about those answers can lead to some interesting responses that can give you an edge online like no other.” - Pierre BeainiResources Mentioned in This Episode:●Remember to visit www.pierrebeaini.com to learn all about Pierre and his services ●Request your free copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecard ●Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.MUSIC CREDITS:Poppers and Prosecco Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 License

Have you ever wondered about the role copywriting plays in getting more leads for your business?Join me for Episode 6 of Lead Generation Unleashed ●How can you overcome the greatest challenges in lead generation?●How do you know when you have a winning offer?●How can you position yourself as the best solution - one your customers will turn to again and again? Steve Slaunwhite is here to tell us all about what’s working now in the world of B2B lead generation. Steve Slaunwhite is North America's foremost B2B copywriting expert. His insights have been featured in hundreds of publications, including The Wall Street Journal, Advertising Age, and Direct Marketing News, as well as his many books, including The Everything Guide to Writing Copy and The Wealthy Freelancer. Steve is also one of the most popular copywriting trainers in the business, leading dozens of workshops each year at events and at companies across the country. On the personal side, Steve is a proud suburbanite who loves cycling, kayaking, and hanging out with his family.Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now!“Test. Never be satisfied with poor results. Always test.” - Steve SlaunwhiteWhat You’ll Hear About:●The two marketing fundamentals that make up the biggest challenges in Lead Generation (1:52)●What to AVOID in your lead generation process - do this too early and you’ll kill sales (2:47)●How independent service providers can get more leads using big company models (4:51)●The two criteria you must satisfy for a winning offer (6:03)●Steve’s breakthrough webinar experiment - companies love this! (7:27)●Tried and true content buyers want to see before making a decision (8:21)●The biggest time waster in Lead generation and what you can change to STOP losing money and DOUBLE your results (11:14)●Why a strong offer can fail - and how to position yourself as the best solution (13:24)●Two tests that boost results for any kind of lead generation (19:21)“... if you've made an eBook on how to get cheap vacations in the Bahamas and you're a forklift truck manufacturer, okay, you might generate a lot of leads, but all those leads are just going to be interested in cheap vacations in the Bahamas ... your offer has to point to you.” - Steve SlaunwhiteResources Mentioned in This Episode:●Remember to visit www.copywritingtrainer.com to learn all about Steve, his programs and services ●Request your free Copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecard ●Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.MUSIC CREDITS:Poppers and Prosecco Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 License

How can you generate more leads for your business with mobile technology? Join me for Episode 5 of Lead Generation Unleashed. - What if it were easy for your prospects to connect with you on mobile? - Why do some radio advertisers succeed and others fail? - Discover why common marketing strategies give your competitors MORE influence - and what to do instead Dave Robinett is here to tell us all about how to GROW your business with mobile. Dave is the Chief Marketing Officer and founder of #250. He got his start in the management consulting world in the early nineties and eventually found his passion in telecom. During 18 years with Sprint in marketing research, he learned this fundamental insight: You cannot make consumers jump through hoops to do business with you. And he's a son of the Ozarks from Springfield, Missouri.Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now!“You cannot make consumers jump through hoops to do business with you.” - Dave RobinettWhat You’ll Hear About:Where digital marketing fails to deliver - and why ultra-specific targeting is not always the answer (2:19)Why more businesses can benefit from balancing digital and broadcast strategies (2:47)How Google’s SERPS work AGAINST you and the solution that puts your link directly in the pocket of your caller - there’s no way they can forget to visit it! (7:40)The two criteria you must have for a winning offer (6:03)Why radio advertising has suffered and why that’s changing now (10:10)How the right direct response ad triggers dormant needs and boosts sales (15:15)The first question you need to ask before you advertise on radio and the 2 essential factors you need to get the phone calls you want (18:58)“... there are things that marketers love to track. There are things they want to do. There are big pain points. But if they don't look beyond those, they could actually be losing money for their companies.” - Dave RobinettResources Mentioned in This Episode:Remember to visit www.pound250.com to learn all about how you can connect with more of your listeners on radio now OR dial #250 now and say, "Get more calls."Visit www.judyolbrych.com Request your free copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecard or dial #250 now and say “Copy Done Right”Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.MUSIC CREDITS:Poppers and Prosecco Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 License

Organizing for Change Podcast - Episode 8 Show Notes Goal: “to equip coalitions, organizations, and individuals to bring change to their community” Host, Amanda Decker joins Holly Wehde, the CEO of Trades of Hope to talk about leadership and its importance when creating change. Welcome to Episode 008 of the Podcast: Community Change and Leadership   Guest: Holly Wehde, CEO Trades of Hope Holly is a visionary, a church planter, pastor’s wife, speaker, and Missional Entrepreneur. Whether it’s helping the hurting, starting Trades of Hope, mentoring leaders or helping marriages and families, her passion is helping people live with passion and purpose. Trades of Hope helps women in desperate places by selling their fair trade products through the party plan model. This creates a dignified partnership empowering women out of the sex industry, slums and sweatshops and extreme poverty. Holly talks to us today about creating trades of hope and the importance of leading and bring her company from a start up to five years later employing women all over the world. Trades of Hope Website: http://www.tradesofhope.com/ Trades of Hope Facebook:  https://www.facebook.com/Tradesofhope/ Holly Wehde: http://mikeandhollylife.com/ Organizing for Change Website: https://organizing4change.podbean.com/ Organizing for Change Twitter: @organizing4chng   3 Insights from This Episode: Remember why you began. Holly speaks about crunching numbers late into the night and getting an email at 3am that told a story of a person that was deeply impacted by her organization. She says this really reminded her why she was putting in the long hours to make a difference. It is important to remember why you began the work and to communicate change stories to the team of people you are working with. Don’t be afraid of failure. Failure paves the way to success. If you have a dream, don’t be afraid to fail. Anybody who has ever done something truly great in this world, has failed multiple times. Be realistic. Sometimes our emotions get too attached to the cause and we make decisions based off emotion that are not the best for the organization. It is important to thoughtfully make decisions that are based on reality and not emotion.   Books Holly recommends: Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum by Neil Patel, Patrick Vlaskovits, Jonas Koffler Winning with People by John Maxwell Cool technology Holly is using these days: “Basecamp” https://basecamp.com/ Next Episode: Subscribe now for free and you won’t miss episode 009