Podcast appearances and mentions of Steve Slaunwhite

Existenz- und Zukunftsängste kennt wahrscheinlich jede*r Selbstständige. Sei es, wenn du gerade erst startest und dich fragst, wie du von deiner Selbstständigkeit leben kannst - oder, wenn du 5-stellige Monatsumsätze machst und dich sorgst, ob du dieses Umsatzlevel halten und (regelmäßig und langfristig) dich, dein Team und deine monatlichen Betriebskosten bezahlen kannst.    In dieser Podcast-Folge erfährst du, wie sich finanzielle Sorgen und das "Money Sickness Syndrome" auf viele Lebensbereiche auswirken,  welche 7 Strategien, Übungen und Tipps ich gegen Existenängste anwende,  welche Bücher, Artikel, Podcast-Episoden und Kurse ich dir zu diesem Thema empfehlen kann, meine besten Tipps, um Kund*innen zu gewinnen und Umsatz zu machen, und  was der schnellste Weg ist, als Selbstständige*r SOFORT etwas zu verkaufen und Geld zu verdienen.   Content für dich:  Zur Podcast-Episode: https://lillikoisser.at/60  Zu allen Podcast-Episoden und -Kanälen im Überblick: https://lillikoisser.at/podcast/  Blogartikel "Wie ich 6 Monate Krankenstand als Freiberuflerin überlebte": https://lillikoisser.at/krankenstand-freiberufler/  Blogartikel "21 Ängste, die ich loslassen musste, um erfolgreich selbstständig zu sein": https://lillikoisser.at/aengste/  Episode "20 Einnahmequellen für Freiberufler*innen, Expert*innen und Coaches": https://lillikoisser.at/18/  Episode "Online gefunden werden: 5 wichtige Tipps für dich": https://lillikoisser.at/podcast-3/  Episode "Entspannte Kundengewinnung mit SEO (Suchmaschinenoptimierung)": https://lillikoisser.at/26/  Zitierter Artikel über Existenzangst auf zeit.de: https://www.zeit.de/zett/2020-05/das-kannst-du-tun-wenn-du-existenzangst-hast  Erwähnter Kurs "Money Bootcamp" von Denise Duffield-Thomas: https://www.denisedt.com/bootcamp  Membership "We should all be millionaires - The Club" von Rachel Rodgers: https://helloseven.co/club/    Buchtipps für dich (Werbung / Affiliate-Links):  "Chillpreneur" von Denise Duffield-Thomas: https://amzn.to/3JcV6K3  "Get rich, lucky bitch" von Denise Duffield-Thomas: https://amzn.to/3Bb26UM  "You are a badass at making money" bzw. "Du bist ein Geldgenie!" von Jen Sincero: https://amzn.to/3gzIHnc  "Easy Money" von Margarethe Honisch: https://amzn.to/3GGQYQK  "We should all be millionaires" von Rachel Rodgers: https://amzn.to/3GGR7Ui  "Playing big" von Tara Mohr: https://amzn.to/35UwFCF  "Patriarchy Stress Disorder" von Dr. Valerie Rein: https://amzn.to/3uCPG6Y  "Big Magic" von Elizabeth Gilbert: https://amzn.to/3rLT9yx  "The wealthy freelancer" von Steve Slaunwhite, Pete Savage und Ed Gandia: https://amzn.to/3gvvcoC     Angebote für dich:  Abonniere meinen Newsletter und hol dir als Dankeschön meinen Leitfaden für Magnetisches Marketing - und ab März 2022 den Geld-Guide für Selbstständige: https://lillikoisser.at/newsletter/  Sieh dir mein Webinar "In 3 Schritten zum Kundenmagneten" für 0 Euro an - und melde dich bei Interesse zu meinem Kundenmagnet-Kurs an (mit Webinar-Bonus "30 Ideen, 3.000 Euro Umsatz zu machen"!): https://lillikoisser.at/webinar/  Bewirb dich unverbindlich für mein Gruppenprogramm "Business Bloom" und sieh dir das Online-Training "Blühendes Business für mehr Zeit UND mehr Geld" für 0 Euro an: https://lillikoisser.at/bloom/ 

How to Turn Skeptical B2B Buyers into Customers with Copywriting This week’s episode is all about the power of the written word, especially in the world of B2B tech. In our conversation with Rachel Foster (CEO and B2B Copywriter, Fresh Perspective Writing), she elaborates on the challenges of making sure that the B2B tech copy resonates with the target audience, the importance of collecting market research, and why copywriting is half about writing skills while the other is about process. She also explains why buyer personas and profiles are crucial in copywriting, and why it’s critical to understand the different stages of the buying process.Topics discussed in this episode: Rachel believes that copywriting is not just about the writing skills but also about the process. [5:42]How to make sure your copy aligns with your readers [7:14] The importance of developing personas and conducting research prior to writing the copy. [8:36]Collect the Voice of Customers data and mirror the language they use. [9:44]Tech companies need to position themselves as a must have instead of a "nice to have". [14:36] You don't need to tell your readers everything about your product. [18:15]Companies & links mentioned in this episode:Rachel Foster on Linkedin Fresh Perspective Writing Steve Slaunwhite CompTIA TranscriptSPEAKERSChristian Klepp, Rachel FosterChristian Klepp  00:08Hi, and welcome to the B2B Marketers on a Mission podcast. I'm your host Christian Klepp, and one of the founders of EINBLICK Consulting. Our goal is to share inspirational stories, tips and insights from b2b marketers, digital entrepreneurs, and industry experts that will help you to think differently, succeed and scale your business.Okay, ladies and gentlemen, welcome to this episode of the B2B Marketers on a Mission podcast. I'm your host, Christian Klepp. And today I'd like to welcome a guest to the show who is an expert in the field of b2b technology copywriting. Her copy has helped her clients to skyrocket the response rates, clearly communicate complex messages. And as she likes to put it turns skeptical b2b tech buyers into your best customers. So Rachel Foster, welcome to the show.Rachel Foster  00:53Thank you. Thanks for the invite.Christian Klepp  00:56Yeah, I hope I did you some justice with that introduction. I'm absolutely thrilled to have you on the show, Rachel. So let's get things started. You know, tell the listeners a little bit about yourself and also how you got into copywriting. I'm pretty sure there's an interesting backstory there.Rachel Foster  01:18So I've been doing b2b tech copywriting, I launched my business, Fresh Perspective Copywriting, in 2009. I'm based out of Toronto, and I'm originally from the States from the Niagara Falls / Buffalo area. And I moved to Toronto in 2007 after I married my Canadian husband, and so I was just kind of looking for something to do. And I was trying to find some work and I ended up getting a job that just was not a good fit, for me to say the least. There's a big story, I won't go into everything. So I ended up going to see a life coach and trying to figure out what I wanted to do. And because I had spent three years prior to moving to Canada as a proposal writer for an architectural firm, she suggested that I try freelance copywriting. And so at first I was hesitant, because I didn't see myself like going into business and trying to sell and doing all of that and, and she said, I think you could be really good at it. So I ended up hearing about a course that a local b2b copywriter Steve Slaunwhite was posting on how to get started as a freelance writer and I went to it and after that I was sold. I was like, Okay, I'm all in, I'm going for it.Christian Klepp  02:35Nice. And the rest, as they say, is history. Right?Rachel Foster  02:40After that, I was actually fortunate enough to get a grant from the province of Ontario business startup grant.

Copywriting is the art and science of writing persuasive marketing and sales copy. That might take the form of a sales letter, a prospecting email, web page, advertisement, blog post, landing page and more. Steve Slaunwhite discusses the steps and techniques to write effective emails that stimulate sales through a series of call to action steps. He consults, trains and advises on how to write effective sales and marketing copy. He also provides copywriting for special clients.   Key insights in this interview The importance of differentiation (and the magic phrase) Make it easy to say yes to your offer Benefits! Click here to register for his weekly newsletter, Copywriting Smarts, offering practical tips on how to write more persuasive copy. https://www.steveslaunwhite.com/   Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Facts about George Torok He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests He wrote Secrets of Power Marketing, the bestselling book of personal marketing By the age of 21 he had visited 35 countries   Connect with George www.torok.com www.SpeechCoachforExecutives.com www.SuperiorPresentations.net https://www.linkedin.com/in/georgetorokpresentations/ https://www.instagram.com/georgetorok/ https://www.youtube.com/user/presentationskills1  

Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely!  To share HOW copywriters to land some high paying ebook projects, we're talking to Steve Slaunwhite. Tune in to learn: What we mean when we talk about an ebook What an exceptional ebook should include How to pick the best topic for an ebook Expert tips on structuring your ebook service Tips on landing profitable ebook projects Question for you! Do you offer ebooks writing services? What tips can you add? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from USA for leaving a fantastic review of the show. About Steve Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years. He's the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI's 2016 Copywriter Of The Year. In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family. Connect with Steve Check Steve out at www.CopywritingCoach.com

Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely!  To share HOW copywriters to land […] The post E102: Making money writing ebooks – Steve Slaunwhite appeared first on A copywriting podcast for copywriters.

There are unique challenges when you're working full-time and building your freelance copywriting business on the side. Steve Slaunwhite has 10 tips to help you overcome two common challenges.

Steve Slaunwhite gives you a risk-free way to raise your rates. Want to raise your rates and be assured you're not going to lose a client? Try this technique…

Steve Slaunwhite talks with Michael Katz about how determining your focus of your writing business can help you have a clear marketing message and land clients more easily.

Steve Slaunwhite talks with Casey Demchak on how B2B copywriters can sell themselves effectively so more prospect conversations turn into paying clients.

Steve Slaunwhite talks with Charlotte Hicks on a copywriting project that's in high demand right now — website makeovers. Get tips on what to expect and how to successfully complete a website makeover project.

Want clients to pay you more for the same work? In this interview, Steve Slaunwhite talks with Ed Gandia on strategies for getting better paying writing gigs. Where are you on Ed's copywriting pyramid?

Have you ever wondered about the role copywriting plays in getting more leads for your business?Join me for Episode 6 of Lead Generation Unleashed ●How can you overcome the greatest challenges in lead generation?●How do you know when you have a winning offer?●How can you position yourself as the best solution - one your customers will turn to again and again? Steve Slaunwhite is here to tell us all about what’s working now in the world of B2B lead generation. Steve Slaunwhite is North America's foremost B2B copywriting expert. His insights have been featured in hundreds of publications, including The Wall Street Journal, Advertising Age, and Direct Marketing News, as well as his many books, including The Everything Guide to Writing Copy and The Wealthy Freelancer. Steve is also one of the most popular copywriting trainers in the business, leading dozens of workshops each year at events and at companies across the country. On the personal side, Steve is a proud suburbanite who loves cycling, kayaking, and hanging out with his family.Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now!“Test. Never be satisfied with poor results. Always test.” - Steve SlaunwhiteWhat You’ll Hear About:●The two marketing fundamentals that make up the biggest challenges in Lead Generation (1:52)●What to AVOID in your lead generation process - do this too early and you’ll kill sales (2:47)●How independent service providers can get more leads using big company models (4:51)●The two criteria you must satisfy for a winning offer (6:03)●Steve’s breakthrough webinar experiment - companies love this! (7:27)●Tried and true content buyers want to see before making a decision (8:21)●The biggest time waster in Lead generation and what you can change to STOP losing money and DOUBLE your results (11:14)●Why a strong offer can fail - and how to position yourself as the best solution (13:24)●Two tests that boost results for any kind of lead generation (19:21)“... if you've made an eBook on how to get cheap vacations in the Bahamas and you're a forklift truck manufacturer, okay, you might generate a lot of leads, but all those leads are just going to be interested in cheap vacations in the Bahamas ... your offer has to point to you.” - Steve SlaunwhiteResources Mentioned in This Episode:●Remember to visit www.copywritingtrainer.com to learn all about Steve, his programs and services ●Request your free Copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecard ●Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.MUSIC CREDITS:Poppers and Prosecco Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 License

Podcast EpisodeA big project can be a mixed blessing. It pays well but it can be intimidating if you haven't done that type of project before. In this episode, Steve Slaunwhite gives you six tips to make completing the project easier.

Whether it's a challenge to overcome or a short-term goal, Steve Slaunwhite explains a simple process he learned from Zig Zigler to help you achieve more than you thought you could.

One of the biggest problems we can have as freelancers is cash flow. In this week's podcast, Steve Slaunwhite has six tips for getting paid more quickly.

Your chances of landing a client who is referred to you is higher than almost any other method of marketing yourself. In today's podcast, Steve Slaunwhite gives you a simple action plan to get more B2B copywriting referrals.

When setting goals for your business there are outcome goals and project goals. In this week's episode, Steve Slaunwhite gives you five tips to make a project goal as inspiring as an outcome goal.

In this week's episode, Steve Slaunwhite discusses strategies to find SEO keywords and keyphrases for your writing projects.

In this week's episode, Steve Slaunwhite shares practical techniques on how to integrate SEO keywords and keyphrases into your copy so they sound natural.

It's common for a client to ask you to select an image for a blog post you write for them. In this episode, Steve Slaunwhite has tips on choosing the best image for your post.

There are definite advantages of working from home. But there are a few challenges too. In this podcast episode, Steve Slaunwhite shares seven tips to make working from home productive and enjoyable.

Your core revenue stream is probably B2B copywriting. But should you add additional ways to generate revenue to your business? Steve Slaunwhite helps you determine if multiple revenue streams are smart for you.

Need a project now? In this encore episode, Steve Slaunwhite talks with Amy O'Donnell about finding clients using Upwork.

In this listener favorite episode, Steve Slaunwhite explains his five-step process for increasing your income 50% or more.

You need clients. They need you. So how do you connect? Steve Slaunwhite outlines the six main ways clients find you.

What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.”

When considering focusing on a particular B2B project type, there are several criteria it should meet in order to be successful. Steve Slaunwhite explains which type of projects are suited for specialization.

It can be frustrating when you're not getting the rates you want to get for your copywriting services. In this week's podcast, Steve Slaunwhite explains several strategies for getting paid more for your work.

What do you do once you've chosen your niche? In this episode, Steve Slaunwhite outlines your next steps so you can start attracting and landing clients in your niche.

One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.

The better your sales conversations, the more clients you'll land. In this podcast, Steve Slaunwhite gives you tips on how to make sure your sales conversations give you the best chance of getting hired.

In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses.

When you become known as an expert, you'll have a much easier time landing clients. Steve Slaunwhite shares his tips to develop the expertise clients look for.

Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing.

How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed.

Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.

Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it…

You can make more money when you offer the design with your copy. But is it a good idea? Steve Slaunwhite looks at the pros and cons of doing both.

When you're a freelance copywriter, taking time off without losing business can be tricky. Here are four strategies that have worked for Steve Slaunwhite.

In this week's podcast, Steve Slaunwhite has tips to help you stay in touch with prospects who don't have a project for you right now, but expect to in the future. Plus, you'll discover which prospects are worthwhile to keep on your list.

Podcast EpisodeIn this week's podcast, Steve Slaunwhite interviews Bruce Kasanoff and gets his insights on how he built his own successful freelance copywriting business. Be sure to pay special attention to how he “selects “clients!

Referrals from industry influencers are excellent prospects who are likely to become valuable clients. Steve Slaunwhite reveals how to get more influencer referrals so your business thrives.

When do you stay the course and when do you change a strategy? Steve Slaunwhite has some insights to help you know the best course of action.

Steve Slaunwhite explains his winning strategy that makes every prospecting technique more successful.

Should you focus your business on writing services only, or is it smart to offer additional services too? Steve Slaunwhite looks at other services your copywriting clients may want you to provide.

In this week's podcast, Steve Slaunwhite explains a proven strategy to help you land your very first client. Do this, and you're certain to land all the clients you need.

B2B companies realize they need to tell their story — and they need a good copywriter to help them. In this episode, Steve Slaunwhite outlines the three basic parts of a company's story.

Do you want to get more clients, better clients, or more work from your current clients? In this week's episode, Steve Slaunwhite explains how you can be proactive and win more projects.

Are you undercharging for your copywriting services? Steve Slaunwhite gives you five ways you can raise your rates so you earn what you deserve.

Jason Hartman talks with Steve Slaunwhite about successful freelancing at http://jasonhartman.com/radioshows/. Steve is a marketing speaker, author and coach, as well as being an award-winning expert on writing marketing copy that sells. His popular books and how-to guides include The Wealthy Freelancer (Alpha Books), The Everything Guide To Writing Copy (Adams Media), Start & Run