Podcasts about direct marketing news

In this episode of What the Fundraising Podcast… Tune in for practical advice on integrating handwritten notes into outreach strategies and scaling genuine connections! This episode features David Wachs, the founder and CEO of Handwrytten, a pioneering platform reinvigorating the tradition of handwritten notes with innovative, robot-based solutions. Trusted by major meal box services, eCommerce leaders, nonprofits, and professionals, Handwrytten is reshaping how brands and individuals forge meaningful connections through authentic, handwritten communication. Moreover, David is a frequent speaker on messaging technology, having presented at events such as the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. His expertise has been recognized on the front page of the Washington Post and in interviews with Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, and Bloomberg Radio. He has also been quoted in numerous publications, including The Wall Street Journal, USA TODAY, Variety, Startup Nation, and US Banker Magazine.   In this episode, you will be able to: Understand the impact of handwritten notes in a digital communication landscape. Learn about the scalability and authenticity of automated handwritten notes. Compare the effectiveness of handwritten notes versus digital gimmicks in outreach. Recognize the importance of genuine gratitude in donor engagement for nonprofits. Discover practical methods to integrate and scale handwritten notes in outreach strategies. Get all the resources from today's episode here.  Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this week's episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, and others. Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.Today, he is at the head of Handwrytten.Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.Used by major companies, Handwrytten is revolutionizing the way brands and people connect.In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet David (00:34)Why you should be sending handwritten notes (03:35)Why personalization matters (08:48)A quick example from David (17:11)One final question (18:33)Additional Resources:Get in contact with David here.Learn more about Handwrytten here and here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Welcome to the first episode of Salesforce Commerce Cloud Innovations, where we hang out with eCommerce experts and innovators. In this show, we aim to dive deep into topics that will impact your virtual business. We invite you to expand your mind and explore the impact that e-commerce will have on the future. Our goal is to inspire you with ideas, solutions, and visions of the future in eCommerce. Today, I'm sitting down (remotely) with CEO Katie Hotze. She is an innovative leader and entrepreneur with over two decades of experience in digital marketing, data analytics, and business strategy, Katie was named Top 10 Women in Grocery Tech by Ris News and was a Direct Marketing News 40 under 40 recipient in 2018. Her company, Grocery Shopii, provides recipe-based online recommendations leading to increased customer engagement and reduced cart abandonment. Show Highlights: What the fundraising process was like for Grocery Shopii, and the challenges of receiving funding from men The role Grocery Shopii plays in meal planning and how our behavior affects what we eat How Grocery Shopii helps control food waste How grocers and food bloggers benefit from Grocery Shopii and the role they play How Grocery Shopii solves problems that are dietary driven To what extent does Grocery Shopii rely on personalized offers based on customers' past purchases Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot! Supporting Resources: Follow Grocery Shopii: Groceryshopii.com LinkedIn Twitter Follow Katie: LinkedIn Twitter If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

“With Play, we just serve up all of these amazing things that Apple has created and give designers the ability to kind of play in the sandbox that Apple has created we layer our essentially our play UI on top o that and we give them the properties to manipulate.” — Dan LaCivitaWhat if it were possible to design and build a mobile product all on your phone — and what if it were a better way of working?As designers, we are used to designing on our computer - which is often not the end-device of interaction. There are easy ways to transfer the content to phones but with our new guest Dan LaCivita we discuss a bold new idea:What if you could design directly on your phone and it would be even better then designing on a different device?Are a keyboard, mouse, and desktop the best tools for creating mobile products… or have they become barriers? That question started the journey of what came to be Play which Dan founded together with colleagues. Play is the first native iOS design tool built for creating mobile products. What does it mean for the future of design?Design, iterate, and collaborate directly from your phone, experiencing your design as you create it while taking full advantage of native iOS features to bring your product to life. We are thrilled to launch our EP65 with Dan LaCivita, Co-Founder of Play. In the episode, we chat about the role of mobile interactions for innovation. Also why innovation often starts by saying "NO" when it comes to product requirements. The approach of focus actually opens up the field for innovation. We also dig into cross-device interaction and his experience leading a major design agency in New York called Firstborn, which got later acquired where you can learn about how to run a large design business and grow it even further. Thanks a lot for your time and for your learnings Dan!*************The GuestDan LaCivita is an entrepreneur and servant leader who has built, grown and led successful teams and businesses in the digital space for over 15 years. His latest venture, Play, is transforming how teams create mobile products by empowering them to design, build and experience their product in real time—all on the medium they're designing for—their phone. Previously, as CEO of award-winning agency Firstborn, Dan led teams to create powerful digital products and experiences for a client roster that includes PepsiCo, L'Oréal, Adidas, S&P Global, Supercell, Jet & NYU Langone. Under his guidance, Firstborn's work has been recognized with numerous awards including Clios, Cannes Lions and One Show Pencils; the agency, itself, has been placed on prestigious rosters such as Fast Company's Most Innovative Companies (2x), Advertising Age's Agency A List and Crain's Best Places to Work in New York City (4x). A thoughtful commentator thanks to his diverse roles within the industry, Dan has penned his point of view for Fast Company, Forbes, Advertising Age and Adweek and has spoken at the Financial Times, Ad Age Digital, 99U and FITC conferences, to name a few. Dan was also named to the 4A's “100 People Who Make Advertising Great” list, Direct Marketing News' 2016 '40 Under 40' list and sat on the Digital Board of Directors of the 4A's.Outside of work, Dan's passions include participating in GORUCK Challenges, team-based endurance events that push your physical and mental limits. Inside and outside the office, Dan can often be found shuffling a deck of cards—a nod to his passion for the art of close-up magic.

On this episode, Omar Akhtar and I talk about his current work advising companies on digital marketing innovation. He focuses on content strategy, data-driven personalization, customer experience technology, and multi-channel marketing with technology companies. Omar recently led the development of a new report: The 2021 State of Digital Transformation, from Altimeter. This study looks at the differences between businesses that succeeded at digital transformation and those that are struggling. We discuss the results of this study during this episode. Omar graduated with a master's degree in journalism from Columbia University and has been a writer for Direct Marketing News, PR Week, and Fortune Magazine. “Digital transformation is adapting to change that's driven through innovation in the digital world.” – Omar Akhtar Today on the Tech Leader Talk podcast: - Key findings in The 2021 State of Digital Transformation report- How to implement digital transformation in your company - Who should lead a company's digital transformation activities- The next phase of digital transformation- Prioritizing customer experience & employee experience Resources: Report: The 2021 State of Digital Transformation. Link to report: https://www.prophet.com/download/the-2021-state-of-digital-transformation/ Connect with Omar Akhtar: LinkedIn: https://www.linkedin.com/in/omarbilalakhtar/ Website: https://www.prophet.com/altimeter/home/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

David Wachs is the Founder and CEO of Handwrytten, a company that is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect.David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.Join us today as David shares about how he is bringing back the lost art of letter writing with technology, the pros and cons of filing a patent, and how he designed Handwrytten to be easily integrated into numerous CRM systems.Resources:https://www.handwrytten.com/ - Check out Handwrytten! Make sure you use the discount code “PODCAST” to get $5 off your first order! Actionable Take-aways:1. Competition breeds results. Like David, you can have you different teams compete with each other to encourage innovation and better results. 2. When you file a patent, you have to declare exactly what goes behind your technology or process. If you are not willing to divulge the exact secrets behind your technology or process, make sure you enter into confidentiality agreements and non-disclosure agreements with whoever is aware of your proprietary knowledge. 3. Designing your platform to have the ability to be easily plugged into other systems gives you the benefit of easily being able to integrate your technology into numerous other systems and leveraging off their user bases.Connect with Ted on: His Website at : www.tedteo.com LinkedIn at: https://www.linkedin.com/in/ted-teo/ Instagram at: @ted.teo Facebook at : https://www.facebook.com/groups/tedteo

Jon and Randall talk about the power of a handwritten note with CEO David Wachs. David is the CEO of Handwrytten.com and is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. Cellit was sold to HelloWord in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with David Wachs: Website: handwrytten.com Twitter: www.twitter.com/davidbwachs Instagram: www.instagram.com/handwryttennotes LinkedIn: https://www.linkedin.com/in/davidwachs/

Dan Roitman is the founder of Stroll, an eCommerce platform company that specialized in marketing education products. Through Stroll, Dan turned Pimsleur into the second largest language learning platform in the US, and close to a $100 Million product line. For seven years in a row, his company that he started in his college dorm room was on the Inc. 5000 list, the Philadelphia 100, and Internet Retailers top 500 list. He's also been recognized as a ‘40 Under 40' by both Direct Marketing News and the Philadelphia Business Journal For a ten-year period, Stroll had an annual growth rate of over 70%. The company became an $80 million professionally managed organization with more than 125 employees. Dan had a fascination with personal development products that began in college when he needed to quickly learn how to build and manage a business. He was able to self-fund the growth of Stroll through his own constant commitment to business improvement and the ability to leverage sophisticated marketing analytics and advanced e-commerce techniques.    To quote Dan….    “I realized the only way to succeed would be to leverage the few dollars at hand. I had access to several third-party testing and optimization tools. All I needed to do was monitor and assure an ROI on every advertising dollar invested so that I could ultimately optimize my results until I was successful. Analytics and optimization became my rallying cries—a means to lift me from my own disaster and build a quickly growing business. Today, Dan is focused on his early education business, MindFinity, and also mentors high-growth entrepreneurs in his spare time. Dan sold Stroll a few years back. We're going to talk about that today, on top of Dan's mindset and high-performance tips, along with his new venture MindFinity.    05:57: Being Ruthless with Your Time Podcast Episode About Being Ruthless w/Your Time  13:57: Starting Stoll in His College Dorm 17:58: Ensuring Every Dollar Put Into a Business is Profitable 27:37: Matching Values in Business 33:42: How Dan Viewed His Largest Competitor Not as a Competitor At All 42:42: Contribution Margin vs. Profit Margin 50:08: Finding Contentment in Current Work Projects 51:49: Dan on Meditation 59:47: High-Performance Tips from Dan Roitman  Contact Info:   https://mindfinity.com/ Dan on LinkedIn: https://www.linkedin.com/in/danroitman/   Subscribe to the Podcast:   Website:  https://www.thebusinessmethod.com/dan-roitman   Apple Podcasts:  http://bit.ly/TheBusinessMethod   Google Podcasts:  http://bit.ly/TheBusinessMethodGooglePodcasts   Spotify:  http://bit.ly/SpotifyTheBusinessMethod  

A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”. 

Melanie Johnson & Jenn Foster, owners of Elite Online Publishing, interview David Wachs about taking advantage of communications going digital and setting your brand apart from others. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. David is also a frequent speaker on messaging technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and others. He has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine.

Jon and David discuss the power of a handwritten note. A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits, and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. Cellit was sold to HelloWord in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.    Connect with David Wachs: https://www.linkedin.com/in/davidwachs/ www.instagram.com/handwryttennotes https://twitter.com/DavidBWachs Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!

Remember when letter writing used to be a thing?  Today, David Wachs talks about Handwrytten, a platform he created to bring back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Handywrytten lets you send notes from your CRM system or the Handywrytten web site. Used by major meal boxes, eCommerce giants, non-profits and professionals, Handywrytten is changing the way brands and people connect. In this episode, David, who also writes for Inc Magazine, tells us about his interesting journey from building a text messaging company to developing the first handwriting robot. Follow along and learn how you can personalize your letters to your clients or even loved ones in pen and ink, while using a robot.   David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. Find out more on his website, https://www.handwrytten.com   His Social Media Handles: Twitter: @davidbwachs Company Twitter: @Handwrytten   LinkedIn: https://www.linkedin.com/in/davidwachs/ And https://www.linkedin.com/company/handwrytten   Facebook: Handwrytten Instagram: @HandwryttenNotes    

In this episode, David Wachs (Founder & CEO of Handwrytten) as we discuss how he used unemployment to start a company, how he has shifted his company during the pandemic, and he shares how he is spending time with his family.  **More On David** A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to his current initiatives, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely-used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers on a daily basis. With a marquee client roster including Abercrombie and Fitch, Toys R Us, Sam's Club, Chicago Tribune, For Rent Media Solutions, Pizza Hut and more, Cellit was recognized as one of the top 500 fastest growing companies in America, as #262 on the Inc. 500 in 2010, delivered many award-winning mobile campaigns, and built one of the best teams in the mobile industry. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012. David is also a frequent speaker on mobile technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News, Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, Bloomberg Radio, and “Tech Talk with Craig Peterson” and has been quoted in numerous articles, including The Wall Street Journal, USA TODAY, Variety, Startup Nation and US Banker Magazine. David writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.  Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma  Sponsors/Partners Purchase a Flexio Series sprayer from Wagner Use code BETTEREVERYDAY for 30% everything sitewide at ladder.sport. That's “BETTEREVERYDAY” for 30% off at ladder.sport.      

Jennifer DaSilva is President of Berlin Cameron, a WPP creative agency. She is a seasoned integrated marketer who has spent over 15 years managing key accounts like Coca-Cola, Heineken, Lexus and Capital One.As a passionate supporter of women, Jennifer launched Girl Brands Do It Better, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity.She has been named as a “Woman to Watch” by Direct Marketing News and as one of Financial Times' “HERoes”. Jennifer has been recognized as a Working Mom of the Year by She Runs It and earned the Campaign US Choice Award for Fearless Pioneer for her “noteworthy, badass work across the industry.”Jennifer sits on the national boards of Girl Up and the National Kidney Foundation, for which she received the Visionary Leader Award for her service.Links from this episode:https://www.linkedin.com/in/jennifer-blakeslee-dasilvahttps://berlincameron.com/-------------------------------------------Mind of a Mentor is produced by Ossa, a women's podcast network on a mission to increase the visibility, influence and earning power of women in the podcast industry.Apply to join Ossa to book advertisers & start making money from your podcast! Join our interactive community of women in podcasting for access to promotional opportunities and exclusive resources for podcast growth & development. To apply or for more information, visit joinossa.com.Is your business interested in podcast advertising opportunities? Ossa specializes in small-to-medium, high-growth podcasts & personalized customer support. We're uniquely positioned to help you reach the world's most powerful consumers: women. Visit joinossa.com to get started.You can find more information on the guest featured in this episode and on every episode of Mind of a Mentor -- plus lots of great podcasting content -- on ossacollective.com.Mind of a Mentor is hosted by Marla Isackson, Founder & CEO of Ossa. Connect with Marla on LinkedIn: https://bit.ly/2zq3W59Questions? Email support@ossacollective.com.Follow Ossa on Social Media:Facebook: @ossacollectivenetwork / https://bit.ly/2NEf9roInstagram: @ossacollective / https://bit.ly/30HozpETwitter: @ossacollective / https://bit.ly/34bradNLinkedIn: @ossa-collective / https://bit.ly/2ZGBACNEnjoying Mind of a Mentor? Please rate, review & subscribe to our show! (link works on mobile only) https://apple.co/2Knky3wMind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa, visit: https://ossacollective.com/Follow Ossa on Socials- Instagram: https://www.instagram.com/ossaforpodcasters/LinkedIn: https://www.linkedin.com/company/ossa-collective/Facebook: https://www.facebook.com/ossacollectivenetwork

Jennifer DaSilva is President of Berlin Cameron, a WPP creative agency. She is a seasoned integrated marketer who has spent over 15 years managing key accounts like Coca-Cola, Heineken, Lexus and Capital One. As a passionate supporter of women, Jennifer launched Girl Brands Do It Better, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity. She has been named as a “Woman to Watch” by Direct Marketing News and as one of Financial Times’ “HERoes”. Jennifer has been recognized as a Working Mom of the Year by She Runs It and earned the Campaign US Choice Award for Fearless Pioneer for her “noteworthy, badass work across the industry.” Jennifer sits on the national boards of Girl Up and the National Kidney Foundation, for which she received the Visionary Leader Award for her service. Links from this episode: https://www.linkedin.com/in/jennifer-blakeslee-dasilva https://berlincameron.com/ ------------------------------------------- Mind of a Mentor is produced by Ossa, a women’s podcast network on a mission to increase the visibility, influence and earning power of women in the podcast industry. Apply to join Ossa to book advertisers & start making money from your podcast! Join our interactive community of women in podcasting for access to promotional opportunities and exclusive resources for podcast growth & development. To apply or for more information, visit joinossa.com. Is your business interested in podcast advertising opportunities? Ossa specializes in small-to-medium, high-growth podcasts & personalized customer support. We're uniquely positioned to help you reach the world's most powerful consumers: women. Visit joinossa.com to get started. You can find more information on the guest featured in this episode and on every episode of Mind of a Mentor -- plus lots of great podcasting content -- on ossacollective.com. Mind of a Mentor is hosted by Marla Isackson, Founder & CEO of Ossa. Connect with Marla on LinkedIn: https://bit.ly/2zq3W59 Questions? Email support@ossacollective.com. Follow Ossa on Social Media: Facebook: @ossacollectivenetwork / https://bit.ly/2NEf9ro Instagram: @ossacollective / https://bit.ly/30HozpE Twitter: @ossacollective / https://bit.ly/34bradN LinkedIn: @ossa-collective / https://bit.ly/2ZGBACN Enjoying Mind of a Mentor? Please rate, review & subscribe to our show! (link works on mobile only) https://apple.co/2Knky3w

Have you ever wondered about the role copywriting plays in getting more leads for your business?Join me for Episode 6 of Lead Generation Unleashed ●How can you overcome the greatest challenges in lead generation?●How do you know when you have a winning offer?●How can you position yourself as the best solution - one your customers will turn to again and again? Steve Slaunwhite is here to tell us all about what’s working now in the world of B2B lead generation. Steve Slaunwhite is North America's foremost B2B copywriting expert. His insights have been featured in hundreds of publications, including The Wall Street Journal, Advertising Age, and Direct Marketing News, as well as his many books, including The Everything Guide to Writing Copy and The Wealthy Freelancer. Steve is also one of the most popular copywriting trainers in the business, leading dozens of workshops each year at events and at companies across the country. On the personal side, Steve is a proud suburbanite who loves cycling, kayaking, and hanging out with his family.Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now!“Test. Never be satisfied with poor results. Always test.” - Steve SlaunwhiteWhat You’ll Hear About:●The two marketing fundamentals that make up the biggest challenges in Lead Generation (1:52)●What to AVOID in your lead generation process - do this too early and you’ll kill sales (2:47)●How independent service providers can get more leads using big company models (4:51)●The two criteria you must satisfy for a winning offer (6:03)●Steve’s breakthrough webinar experiment - companies love this! (7:27)●Tried and true content buyers want to see before making a decision (8:21)●The biggest time waster in Lead generation and what you can change to STOP losing money and DOUBLE your results (11:14)●Why a strong offer can fail - and how to position yourself as the best solution (13:24)●Two tests that boost results for any kind of lead generation (19:21)“... if you've made an eBook on how to get cheap vacations in the Bahamas and you're a forklift truck manufacturer, okay, you might generate a lot of leads, but all those leads are just going to be interested in cheap vacations in the Bahamas ... your offer has to point to you.” - Steve SlaunwhiteResources Mentioned in This Episode:●Remember to visit www.copywritingtrainer.com to learn all about Steve, his programs and services ●Request your free Copywriter’s Million Dollar Scorecard at www.judyolbrych.com/scorecard ●Subscribe for monthly show notes and notifications at www.judyolbrych.com/podcast Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.MUSIC CREDITS:Poppers and Prosecco Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 License

Dr. Tye Caldwell is the Co-founder and CEO of ShearShare. Tye holds a Doctorate of Professional Barbering and is a #1 best-selling author on how to achieve long-term success in the beauty and style industry. He is a recognized beauty expert with more than 20 years of experience in salon and barbershop operations, company culture, customer retention, and team building, he is often called upon to speak at cosmetology and barber schools nationwide.Courtney Caldwell is the Cofounder & COO of ShearShare. Prior to cofounding ShearShare, Courtney managed a boutique consulting firm where she fast-tracked international sales & marketing success for brands such as Zendesk, Zenefits, and Qualtrics. Courtney is a winner of two 2016 Killer Content Awards, named a 2015 Direct Marketing News "40 Under 40" Honoree, a "Top #Nifty50 Women in Tech on Twitter,” and Distinguished Young Alumna of the Year by Texas Military Institute.//ShearShare connects salon and barbershop owners to licensed stylists to fill unused suites and stations on demand. Salon and barbershop owners make money on their empty chairs while licensed cosmetologists and barbers find professional space to work by the day.Founded in 2015, ShearShare is based in Dallas, Texas, and a 500 Startups alum.Learn more about ShearShare: http://shearshare.com Follow upside on Twitter: https://twitter.com/upsidefmSubscribe to the update: https://upside.fm/update

Spending time with the FABULOUS, GORGEOUS, and SMART Shearshare, Inc. founder and COO, Courtney Caldwell. Courtney, April, and Kim discuss the trials of launching a business while walking away from corporate America. They talk about lessons learned, parenting and running a business, navigating the waters of uncertainty and powering through to experience the launch of a successful business while managing to spare time for her family, her faith, and herself. Prior to cofounding ShearShare--Google Demo Day winner 2018, Tech. Co’s Startup of the Year, and a YC Fellowship and 500 Startups alum--Courtney managed an award-winning salon with her husband and cofounder, which was the genesis behind ShearShare. Before that, Courtney spent two decades building winning teams in technology marketing and ran a boutique consulting firm where she fast-tracked international sales and marketing success for brands such as Zendesk, Zenefits, and Qualtrics. Courtney was named a 2018 Dallas Business Journal Women in Tech, the 2017 L’Oreal Women in Digital Award winner, and a Direct Marketing News 40 Under 40. She serves on the Advisory Board for Ogle Cosmetology School and is a member of the UT-Dallas Entrepreneurship Council. Courtney lives in McKinney, Texas, with her husband Dr. Tye and their 17-year-old son, Trey.

In conversation with Kim Davis, entrepreneur and “Scale at Speed” author Judge Graham explains how to combine speed and urgency with metrics and optimization as a basis for business success.... The post Direct Marketing News Podcast appeared first on Judge Graham.

In this episode of Tales from the PROS, I chat with Dionisios "Dio" Favatas, who currently leads digital marketing for the award-winning truth® youth tobacco prevention campaign helping to extend the reach of the brand and its advertising. As an industry-recognized leader and digital marketing innovator, Favatas, in 2017, received the prestigious American Marketing Association’s 4 under 40 Emerging Leaders Award. In 2016, he earned a spot in the Direct Marketing News “40 under 40” list and was ranked 13th in Onalytica’s Top 100 Digital Content Marketers. Dio is also an official member of the Forbes Nonprofit Council. We talk about how Dio and his team led an award winning Truth anti-tobacco prevention campaign, some of the steps and approaches taken for marketing campaign greatness, how Dio used data and metrics to drive audience targeting and engagement, leadership, and much more.   Questions Asked:  Dio, what really caught my attention was the marketing and tech content you consistently put out on Twitter regarding non-profits, and as we all know and love the well recognized Truth Initiative commercials and social media in which you manage and direct. What lead you to managing Digital for the Truth tobacco prevention campaign, and what essentially inspired you to pursue digital marketing growing up? Did you ever think you would be where you are today leading Digital for an award-winning campaign? What does it take for a marketing leader and a team to be nationally or even globally recognized to impact positive change? In your experience, what would you consider the differences are between marketing for a non-profit than a corporation like T-Mobile for example? What are some of the most effective marketing channels or strategies that you implemented and had amazing success? Where do you feel social media and content marketing are headed in today's digital age? Specifically in the non-profit space.  Are there any specific touch points that you've experienced in which targeted your audience most effectively? Do you feel that patience plays a vital role in marketing success? People are always looking for the "quick result" To get to this point of success in your career and in the Truth campaign, what were some of the toughest challenges you had and how were you able to overcome them? Do you have a certain approach or step by step process of what aspiring marketing leaders need to take for campaign success? What tips would you give to current and future leaders and what they need to avoid or be aware of? In your mind, what does it take to be a leader?   CLOSING: I always ask the THREE HOW'S: How do you define failure? How do you define entrepreneurship? How do you define success? Follow Dionisios Favatas: Company Website - https://truthinitiative.org/  Facebook - https://www.facebook.com/truthinitiative  Twitter - https://twitter.com/TruthInitiative   YouTube: https://www.youtube.com/channel/UCLTcqjxNhju_E9eq_uO_wrg  Personal LinkedIn: https://www.linkedin.com/in/favatas/  Personal Twitter: https://twitter.com/DioFavatas  Follow Me: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured   

Before founding MKTG Insight, Ginger was editor-in-chief at publications like CRM and Direct Marketing News. And with her wealth of knowledge and experience, I wanted to get a preview of what she’ll be discussing at the conference. And I asked my co-chair, Paul Greenberg, to help me ask Ginger about one of the myths surrounding digital transformation, and also an example of a company doing digital transformation the right way, from a marketing perspective.

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia's Department of Economic Development. Mr. Leary received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com. Follow Brent on Twitter at @BrentLeary. He can also be found on LinkedIn.   You'll Learn: The strategies Brent used to grab a foothold early in the CRM space. The one thing Brent wished he had done that he didn't as he gained prominence in the industry. How Brent coped with the rigors of being a CRM industry thought leader. Why Brent feels AI without conversational interfaces that make is easy for humans to talk and get answers… it's almost useless. Why big companies like Microsoft and Amazon are partnering to tackle voice search. Why the lines between #InfluencerMarketing and PR have become muddied and why they're not the same thing.   3 Key Points: Be organized, structured and consistent about the process of creating your content/ thought leadership. While chatbots are dominating the conversation currently, voice search presents the biggest opportunity for the foreseeable future. The human relationship to AI is symbiotic, adversarial.   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Alden talks success this week with Jessica Hawthorne-Castro, the CEO of Hawthorne Direct, a leading technology-based advertising agency specializing in analytics and accountable brand campaigns. Hawthorne Direct services clients such as 3M, L'Oreal, PETA, and zulily.com, among many others. Jessica has been recognized for her career accomplishments by numerous organizations including her honors as a “Top 40 Under 40” by Direct Marketing News, “Female CEO of the Year in Advertising, Marketing and Public Relations” by CEO World Awards, and “Woman of Influence” by LA Biz and Biz Women.

Heather Schultz is a Long Island-based freelance writer/editor and adjunct professor. She teaches Public Speaking at Baruch College and Persuasion and Public Opinion at Fordham University. With a passion for social change and technology, Heather has worked in journalism, nonprofit communications and content marketing. She has covered a wide array of beats including bridal technology, criminal justice, reproductive health, pop culture, direct marketing, legal technology, digital marketing and interior design. Her articles have been published in The New York Times, NBCNews.com, New York Daily News, St. Louis-Post Dispatch, Kollaboration New York, WhoSay, Library Journal, Direct Marketing News and Law Technology News. Aside from her professional writing career, Heather is working on a memoir about her journey for unconditional self-love and acceptance from the lens of a Korean adoptee and domestic violence survivor in Long Island. She received both a Bachelor of Arts in Journalism and Master of Public Administration from Baruch College and an Associate in Arts in Media at Nassau Community College.

Brent Leary, CRM Essentials and Amazon on Georgia Business Radio Brent Leary, Managing Partner CRM Essentials, LLC Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia's Department of Economic Development. Leary received CRM Magazine's 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Force. His articles have been featured in Direct Marketing News, CRMGuru.com and DestinationCRM.com, in addition to his regular business solutions column for various publications, including The Network Journal and the Atlanta Tribune. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. He hosts the Technology for Business $ake program, which airs on Business Talk 1160AM and www.BusinessTechnologyRadio.com. His popular blog can be found at www.brentleary.com. Specialties: customer relationship management, workshop development and presentation, article/case study writing on the following subjects: crm, small business technology usage, minority business technology usage, leveraging web 2.0 technologies and strategies to engage customers and prospects Topics to Discuss: Amazon.com http://www.zdnet.com/article/prime-day-a-showcase-for-amazons-engagement-echosystem Web Site / Social Media Links: www.brentleary.com https://www.linkedin.com/in/brentleary Twitter: https://twitter.com/BrentLeary Georgia Business Radio Interviewing industry and thought leaders with compelling stories. Relevant content on current business trends live from the Pro Business Channel studios in Atlanta. In addition to the live broadcast, GBR content is in distribution across multiple syndicated platforms with more than 500,000 downloads. Check out more episodes visit: www.GeorgiaBusinessRadio.com To nominate or submit a guest request visit: http://www.meetme.so/GeorgiaBusinessRadio To view guest photos from this show, visit: www.ProBusinessPictures.com ‹ › × × Previous Next jQuery(function() { // Set blueimp gallery options jQuery.extend(blueimp.Gallery.prototype.options, { useBootstrapModal: false, hidePageScrollbars: false }); });

Some of the points Matt and Sangram are covering: In case some listeners have been living under a rock, what is account-based marketing and why does everyone in B2B need to know about this trend? Tell us about the Terminus technology. What problem does Terminus solve for its customers? Terminus just raised its Series B of $10.3M (total funding to date about $20M with Seed + Series A) can you tell us about the process and what you've learned working with VCs and angel investors? In 2016, you wrote "Account-Based Marketing for Dummies", launched #FlipMyFunnel, and were named to the Direct Marketing News 40 Under 40 list. You helped build a category for ABM. What can you tell your fellow entrepreneurs about product-market fit and the importance of being part of a larger community in your industry? Terminus has won a ton of awards. #1 Best Place to Work from the Atlanta Business Chronicle in 2016. Startup of the Year in 2016 and 2017 from the AMA Atlanta, #1 in Employee Appreciation from the AJC and #3 for its Top Workplaces. What's your secret to building such a great company? What's next for you and Terminus? BONUS: Terminus just announced their Series B and Top 45 ABM Superheroes .

Robin Smith is an Instagram marketing expert, with over 25000 followers on her @RobinSmith2007 account & is the owner of MarketYourBusinessBlog.com Jonathan Lacoste is an award-winning entrepreneur and writer. He is the co-founder and president of Jebbit, a mobile interactive content software for brands and media companies. Since launching Jebbit, Jonathan has been named as Forbes 30 Under 30, Direct Marketing News 40 Under 40, and MassTLC's Emerging Executive of the Year Betsy Myers Founding Director of the Center for Women and Business at Bentley University.?A leadership expert, author and advocate, she is also speaking at conferences and workshops around the world on the changing nature of leadership. Her book, Take the Lead:  Motivate, Inspire, and Bring Out the Best in Yourself and Everyone Around You, continues to be the basis of her work as her experience spans the corporate, political and high education arena   For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

Heather Schultz is the communications and development manager at The Donaldson Adoption Institute and freelance writer.  She has covered a wide array of beats including bridal technology, criminal justice, pop culture, direct marketing, legal technology, digital marketing and interior design. Her articles have been published in The New York Times, NBC News, New York Daily News, St. Louis-Post Dispatch, Kollaboration New York, WhoSay, Library Journal, Direct Marketing News and Law Technology News. She has also written columns on reproductive health for the Center for American Progress and the St. Louis Post-Dispatch. Aside from her professional writing career, Heather is working on a memoir about her journey for unconditional self-love and acceptance from the lens of an adoptee and domestic violence survivor. She received both a Bachelor of Arts in journalism and Master of Public Administration from Baruch College in New York City. In her spare time, Heather serves on the volunteer Board of Directors of Also-Known-As, Inc., runs a pre-teen adoptee support group for All Together Now, and participates in the annual MS Walk at Jones Beach State Park in memory of her mother.  You can find her at www.heatherjschultz.com, follow her on Twitter and Instagram at @heatherjschultz, and Facebook at https://www.facebook.com/heather.j.schultz/.  She also helps run DAI's "Let's Adopt Reform" town halls, which you can live stream from http://www.letsadoptreform.org.   Songs from A Collective Effort are available at SoundCloud (Http://soundcloud.com/acollectiveeffortmusic/sets/a-collective-effort-mix-bag) and other music of the podcast comes courtesy of Needle Drop Records by The Bell.   Follow me on Twitter @TheRamblerADHD, email me at TheRamblerADHD@gmail.com, and like/share me on Facebook at Facebook.com/TheRamblerADHD.  If you like the podcast, please be so kind as to leave a nice review on iTunes.  Thanks for listening!

What if you could learn the rituals to maximize your potential, learn to learn faster, methods to automate your business, and strategies to multiply lifetime client value, what would that do for you? Today you’ll discover how to tap into your human potential, automate your business, and grow your Client Lifetime Value with serial Entrepreneur Dan Faggella. He built, grew, and sold his first company by the age of 25. Today, he’s the founder of ScienceOfSkill.com, CLVBoost.com, and TechEmegence.com and he helps business owners around the globe build businesses around their passions and automate their businesses using email, software, and tools for growth, mastery, and freedom.   Here’s a glance of the strategies you’ll walk away with today: A new unique view of Entrepreneurship: What the future looks like: brain machine Interface, neuro prosthetics, artificial intelligence, tinkering with memory, emotions, and the human mind to enhance humanity; Rituals that are critical for personal and business success to keep you grounded emotionally; The morning routine for greater personal productivity and keeping in line with your biggest goals; “My morning routine helps me stay anchored what’s going to keep me in line with my highest goals”; “It’s Easy to get to the End of the week and say: I’ve got all of this stuff I really care about, what happened?” Why using a sleep tracker can help you be more productive; Morning rituals for greater productivity (and allows Daniel to run 3 companies); “Rituals allow me to take the Pause in the morning, root myself in what matters, and to make sure my day is aligned with that”; Why Rituals are Important for Skill Development – in sports, business, and life; “Having templates to follow frees up mental space and gets us in practice”; What great athletes and corporate athletes do to get and stay in a peak state; Business rituals you can model to automate your business with email; “Email drives a lot of self-turning systems for marketing, generating leads, and converting sales”; “Done right, systems (like email) are set up to run themselves without you”; The One Routine To Set Your Revenue and Growth on to generate more engagement, referrals, sales, and profits: The Poll Technique(HINT: Identify their top 3 desired benefits and biggest objections from getting started with your products/services); “Dial in to what clients care about by anchoring in on your clients values”; How using the phone can help you build out an automation model with email and can give you deeper insight and wisdom around your audience (and give you your core values and benefits in your future offers); Why segmenting your audience is a multiplier for your business (HINT: Segment by industry, age, gender, business type and more); The growth maximizer: Enhance and engage the human experience with connection and bonding in your automated model; Critical Questions for Client Engagement (and to track in your business): Why do you do business with us? What would have made you leave? What do you care most about? And what are you currently using or doing to solve that problem? The mindset you MUST have if you want to grow and scale in a bigger way: “Automate early, stop doing it manually, and pick a bigger niche”; Tim Ferriss’ing your Business: “Determining everything that can be automated in terms of making money and delivering product – and then what is your minimum viable involvement to make sure everything runs on auto pilot”; “To have the systems in place that make the money, handle the customers, deliver the products, and done in such a way so I DON’T HAVE to be involved at any given time”; “Smart Automation, Smart Marketing, and Smart Innovation allows you to work ON your business instead of IN it”; The Common Factor’s to Grow and Scale: Dial in to who your customer is and automate the way you sell your products and services, with a system that runs when you are not there”; Automation Architecture: It’s not the industry, it’s not the revenue, it’s not random emails, it’s in an architecture to build engagement, leads, sales, upsells and down sells that you can test, refine, and watch run (without you)”; True success is knowing that you can take it all away and give someone a notebook and a pen, drop them off in the middle of anywhere, and they would be back to the same place (of wealth) within 12 to 18 months; “Customer Lifetime Value sets the focus on a transformational business: How much value can we provide and how many different ways can we provide value!”; The Top Marketing Lesson’s You can Take away to Build More Sales and Profits: Find a product market fit, dial into you audience, know your clients, segment and treat them individually; “Knowing your customer - it’s not knowing one person, it’s knowing the different kinds of customers and segmenting them accordingly - gender, age, goals, amount of revenue, and more - and translating that into copy that sells”; And much, much, more…   Dan Faggella can help you optimize and automate your business to allow you to spend more time working ON it instead of IN it. Dan sold his first company by age 25, and is the founder of CLVBoost.com, Science of Skill, and TechEmergence.com. He’s also been has been recognized by major media sites such as the Boston Business Journal, MarketingProfs, Direct Marketing News, and more. Contact Dan Faggella by going to http://www.CLVBoost.com or dan@clvboost.com Get access to the full show here at: http://www.growthtofreedom.com/25 Dan was referred by Dr. Jeremy Weisz. He is the founder of InspiredInsider.com, Chiropractical Solutions, Chriropractorjobfinder.com and Producer for Mixergy. He regularly works with doers, big thinkers, and mentors who have a passion to live as a servant leader. Dr. Jeremy Weisz’s interview at http://www.growthtofreedom/14 Get more clarity, capabilities, and confidence and join us for a new show at http://www.growthtofreedom.com   =================== ABOUT DAN KUSCHELL: =================== Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies. Meet Dan at http://www.DanKuschell.com Get more access to Dan's wisdom here: http://www.youtube.com/ChampionVision Watch/Listen to the show: http://www.growthtofreedom.com Tweet us at: https://twitter.com/dan_kuschell Follow us on Facebook: https://facebook.com/dankuschellpage LinkedIn: http://www.linkedin.com/in/dankuschell Pinterest: https://www.pinterest.com/dankuschell Instagram: http://www.instagram.com/dankuschell  

On this episode of “The Manly Pinterest Tips Show” we bring you an example of how Pinterest can be used for product marketing. Tori Tait is the Director of Content & Community at TheGrommet.com. Joining the team 5 years ago, Tori has helped shape the company's communications and marketing strategy with her expertise in social media, content strategy, blog management and community building. One key channel for The Grommet is Pinterest. Since 2011 Tori has been leading The Grommet's Pinterest strategy being one of the first brands on the platform, the first brand to run a sweepstakes on Pinterest, and a leader in the Pinterest marketing space. The Grommet's success with Pinterest has been covered in Inc.com, Entrepreneur, Direct Marketing News, among many other media publications.