Podcast appearances and mentions of vishal khanna

On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best possible result.https://emktr.co/m2m0204

In this session, we discuss key opportunities and main market trends of the European outsourcing market in 2018, stressing the strengths of the market, which can be shared to support outsourcing initiatives globally, as well as openly communicate about leading trends and risks by sharing key resources for better understanding on both buyers’ and sellers’ points of view. Featuring moderator: Wiktor Doktor, CEO, ProProgressio and panelists: Vishal Khanna, Vice President, IQVIA; Susanne Richter-Wills, Director, BPO Solutions, Kofax; Marko Kovacevic, Chairman, IAOP’s European Outsourcing Council; Adrian Quayle, Managing Partner, Europe, Avasant; and Serge Librot, Partner, LivIT.

At the beginning of the year, we are always looking for resolutions. Things we want to change, areas we want to grow it, and ways to make our lives better. One of the areas we tend to focus on is our education. In marketing, you are asked to do the impossible, stay on top of new trends and be proficient in your ability to drive results. That's right, we have to try new things and be right all the time?"Especially once you do any craft for a while, you learn a lot about it, and so all of us have been practicing this art and craft of digital and content marketing, we've learned some things, and believing in your ability, and having that sense of self-confidence, I think, can help you do even better, you know, and that's what I think everybody should really recognize is what you are accomplishing, especially when you're selling hard products, and your milestones are minimal, you've got to learn to celebrate your successes along the way. To me, that's essential."In this conversation, Jeff Julian and Vishal Khanna discuss the need to grow as marketers and ways to consider the different approaches from different trades for becoming better at what we do.Full Show with Video: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/67-vishal-khanna-from-intelcontent-2017/

Influencer marketing is not just for B2C marketers. From an influencer marketer for a global software company to a one-man marketing team and influencer for a company that’s changing the way patients take their medicine, this episode features two marketers working for very different companies and using similar tactics.Amisha Gandhi, Head of Global Influencer Marketing at SAP, generates leads through influencers: “Certainly we have PR, we have AR, we have some of this awareness building, branding. That's all awareness: top of funnel activities. How can you turn influencer marketing into demand gen? That's really the heart of our program because that's where we can really help. I really believe that influencer marketing can move sales. Having found the right influencers, we try to create a community around a topic.”Vishal Khanna was named Content Marketer of the Year in 2015 and is the Head of Marketing at HealthPrize. HealthPrize has done its own share of influencer marketing: “My company creates gamification of experiences for pharmaceutical brands, so we brought the world's expert in gamification in, the guy who wrote the book on gamification, and we're writing an ebook with him and bringing him to conferences and co-marketing with him. Those things are huge for him. It gives him a chance to meet a new community and work in that community. And for us, of course, we get to sort of reestablish our expertise in this one niche space.”https://enterprisemarketer.com/podcasts/m2m/season-01-show-04/

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.Vishal Khanna - For the majority of his 15+ year career in marketing, Vishal Khanna has been his organization’s only resource for marketing, communications and media relations. He received the 2015 Content Marketer of the Year award for his groundbreaking work in science content marketing. A former North Carolina Writers’ Fellow, he is currently the marketing and communications resource at HealthPrize Technologies, a digital patient engagement and brand loyalty platform for pharmaceutical brands.Andrea Ames - Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Carlos Abler - Carlos Abler is Leader of Online Content Strategy for 3M Global eTransformation. Carlos leads a content marketing enablement framework called Content-2-Customer (c2c). C2C supports acceleration of content culture, focusing on champions and initiatives emerging from leadership, corporate CoEs, business service groups, divisions and vendors; activating roadmaps of content excellence cross-functionally and on a global basis. Carlos has a 30 year track record of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, theater, entertainment, education, information design and civil society initiatives. Past clients include, Thomson Reuters, Microsoft, General Mills, AARP, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Awards include Webby Awards, WSIS World Summit Award, Bronze Anvil, W3 (Gold, Silver, Best in Show) and Communication Arts Interactive Annual for Information Design.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, Inbound Marketing and Email all played a role.  Find out what you need to know in this episode of the Marketing Today Podcast.  Support the show.