Podcast appearances and mentions of Jeff Julian

How can managers keep small teams engaged? How can they help staff avoid burnout? Dana Shaffer, senior creative manager for Purell, chats about leading small teams, plus how to oversee a major marketing plan pivot. This episode was recorded live at NCMPR's District 3 conference in Cleveland on Sept. 27, 2024; and it features guest host Jeff Julian, NCMPR's 2023-24 president.

Sven zooms with Jeff Julian (He/Him) of Vaudevileins off the album "Lights Out" about his song "Erase the Truth"

As higher education continues to evolve and expand, the presidency of its institutions has become an ever-increasing, ever-taxing role. It's this issue that this month's guest, Jeff Julian, current Chief of Staff at Harper College and President of the National Council for Marketing & Public Relations, shares his insights on this role. With an extensive résumé of various marketing positions such as Communications, Public Awareness, and Public Relations, Jeff discusses the catch-all yet crucial function of his role as Chief of Staff and that while delegation may vary between institutions, its core embodies servant leadership. He frequently works as the right man for the college president and offers a second, unbiased viewpoint on matters and decisions. Jeff additionally touches upon the value of volunteering and involvement, as this is how leadership is truly built; these skills, as he's learned from his time in the NCMPR and the Aspen Rising Presidents Fellowship, come from experience, not innateness.Connect with GradComm: Instagram:@gradcommunications Facebook:@GradCommunications LinkedIn:@gradcomm Send us a message: GradComm.com Thanks for listening!

Four NCMPR president emeriti, who have a combined 103 years of marketing and communications experience at community colleges, discuss how they stay excited about the job, how to beat imposture syndrome, how marketing can get a say at the college president's table and a whole lot more. NCMPR's 2023-24 president Jeff Julian guest hosts this episode, which was recorded live in St. Charles, Missouri, at the joint District 3/5 conference Oct. 6, 2023. Panelists: Jeff Ebbing, from Southeastern Community College in Iowa, who was NCMPR president in 2022-23 Lynn Whalen, from Lincoln Land Community College in Illinois, who was NCMPR president in 2019-20 Heather McDorman, who is retired from St. Charles Community College in Missouri and was NCMPR president in 2010-11 Alan Campbell, who is retired from Eastern Iowa Community Colleges and was NCMPR president in 2001-02

Jeff Julian is a long-time software developer. He used to run the Geeks with Blogs blogging site when developer blogging was the peak of social media. He's received multiple Microsoft MVP awards and has spoken at many conferences. He has retired from the software development community and now runs a local farm where he has custom-developed a farm operating system using IoT devices and electronics.   Topics of Discussion: [2:55] Some tips to do conferences right. [4:55] What led Jeff to apply programming to farming? [6:50] Jeff's decision to buy land, and the challenges that came with purchasing it. [10:31] Becoming aware of Wilderness Labs and Meadow. [12:33] Selling directly to the customer. [12:42] What Meadow is, and some of the things they have automated. [17:15] Driving the fodder system. [20:22] Where and how does the code come in for this automation? [24:46] UptimeRobot and using F7 devices for data collection and IoT projects. [26:22] Using technology for farming and beekeeping. [33:57] IoT devices, sensors, and power consumption. [36:13] How many tiny computers does it take? [38:02] The challenges of IoT devices. [44:15] The heart of the .NET community should be people helping each other learn and grow.   Mentioned in this Episode: YARP Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer's Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo's Twitter — Follow to stay informed about future events! Geeks with Blogs Wilderness Labs   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

Before he found himself as Harper College's chief of staff, NCMPR's 2023-24 president worked in marketing, yes. He also worked in construction, in radio, for the American Library Association, and filing taxes in a cat-filled basement. Jeff Julian, whose résumé also includes "former co-host of Can You Make It Pretty?," chats about how NCMPR continues to help him do his job better (even though it's not technically under "marketing"), how he builds off his predecessors' goals as the org's president, and lunching with Snoopy's PR rep. Also: Stephanie has a new co-host! Meet Matt Radcliffe, digital marketing strategist at Pikes Peak State College in Colorado.

Most good swimmers get asked the same questions: How tall are your parents? Do you play basketball/volleyball? Were your parents athletes? In Trenton Julian's case, he has quite the validating answer: yes, my parents were both world-class swimmers. His mom Kristine (Quance) Julian was one of the best swimmers in the world in the 90s, a multi time Olympian and gold medalist, and his dad, Jeff Julian, an All-American and Pac10 conference champion (a 200 butterfly title that Trenton himself would replicate 24 years later). Now it's Trenton's turn. He's a world-class butterflier and freestyler known for going out quickly and holding on. Trenton Julian is a veteran of Team USA relays and a key component to the US hopes of recapturing Olympic gold in the 4x200 in Paris. With many lessons to learn from his mom's Olympic Trials experiences, Trenton can lean on her wisdom and his own experiences as he shoots his shot a the highest-pressure meet in the world next summer in Indianapolis.

S4, E1: For the first time in three full seasons, we're talking exclusively about ourselves. Natalie Daggett, NCMPR's associate director of district operations, details the ins and outs of the org: the best ways to get involved, how the board of directors works, and what keeps members coming back year after year. Plus, she and co-hosts Jeff Julian and Stephanie Reyna share how they got involved in the first place (in at least one instance, it might date back to the hospital nursery). Welcome to season 4!

Mike Barzacchini, the director of marketing services at Harper College in Illinois, learned a lesson during the heart of the pandemic, and it's something he brings to his team daily: The importance of self-care at work. At NCMPR's District 3 conference in Chicago, Mike chatted with Peer and Simple co-host Jeff Julian –who's also a longtime friend – about how he prioritizes his employees' well-being. They cover how administrators can better connect with employees, the necessity of generosity in leadership, and that time Mike had eight dogs in the house at once.

Data Dig 2022 reveals the issues we face in the field, the racial and ethnic makeup of NCMPR membership, and the staffing areas most lacking on our teams. NCMPR worked with Graduate Communications to conduct this first-of-its-kind survey of community college marketers. Cheryl Broom, its CEO, chats about some of the survey's findings and shares ideas about how NCMPR can best help our members moving forward. Plus, in the newly named Chit Chat, Peer and Simple hosts Jeff Julian and Stephanie Reyna share their tips for naming projects – everything from marketing campaigns to bands. --- Data Dig 2022 full findings The DataPoints survey Cheryl references

Dr. Christopher Schneider joins Harper Talks and guest host Jeff Julian for a discussion about his profound impact upon academia, sociology, and his published work that discusses the connection between information technology and police work. Dr. Schneider graduated with a bachelor's degree in sociology from Northeastern Illinois University and his master's in sociology from Northern Illinois University after his time at Harper College. He is now a full professor of sociology at Brandon University in Manitoba, Canada after earning a doctorate in justice studies from Arizona State University in 2008. Dr. Schneider received the Distinguished Alumni Award in 2021 and is involved in several community initiatives in Manitoba.

S3, E4: NCMPR's new president takes the reins each March at its national conference. Meet the org's new leader, Jeff Ebbing, who chats about visiting THE Joshua tree, mediocre sushi and how he went from NCMPR blogger to 2022-23 president of the board (and how you can do the same). Plus, host Jeff Julian welcomes cohost Stephanie Reyna, a long-time NCMPR member, recent Leadership Institute graduate — and honorary Jeff.

Jeff Julian, currently CEO and Founder of Lab5 Systems, is a renowned creative futurist and designer whose experience spans from working with A-List directors to building a 13,000 square mile city in Saudi Arabia. Join Alison Dean, VP of Operations at Theorem, as she and Jeff discuss the bandwidth required to lead global teams of innovators, the day-to-day operations of next generation design thinking, and Jeff's passion for leveraging transformation to build a better tomorrow.

Drama continues to unfold following the FDA's controversial approval of a new Alzhiemer's treatment. Members of the FDA's advisory committee voted against approval, and some members resigned in protest. But how does this impact you or loved ones with chronic disease? On this episode: Peter Pitts, a former FDA Associate Commissioner, who previously oversaw the committee process. He explains how the committees make recommendations on new and emerging treatments and drugs for rare and chronic diseases. And how reforms to strict conflict of interest rules could bring more patient voices to the table. Plus, Field Correspondent Kate Pecora speaks with lung cancer survivor Jeff Julian on overcoming the odds and his search to find the best treatment for him. Hosts:Terry Wilcox, Executive Director, Patients RisingDr. Robert Goldberg, “Dr. Bob,” Co-Founder and Vice President of the Center for Medicine in the Public InterestKate Pecora, Field Correspondent, Patients RisingGuests:Peter Pitts, President and Co-Founder, Center for Medicine in the Public InterestJeff Julian, Cancer AdvocateJody Quinn, Patient CorrespondentLinks:3 Experts Have Resigned from an FDA Committee Over Alzheimer's Drug Approval Obamacare survives after Supreme Court rejects latest Republican challengePfizer CEO urges Biden to form coalition to cut drug costsNeed help?The successful patient is one who can get what they need when they need it. We all know insurance slows us down, so why not take matters into your own hands? Our Navigator is an online tool that allows you to search a massive network of health-related resources using your zip code so you get local results. Get proactive and become a more successful patient right now at PatientsRisingConcierge.orgHave a question or comment about the show, or want to suggest a show topic or share your story as a patient correspondent?Drop us a line: podcast@patientsrising.orgThe views and opinions expressed herein are those of the guest(s)/ author(s) and do not reflect the official policy or position of Patients Rising.

S2, E2 – Meet Debra McGaughey, NCMPR's 2021-22 president. She chats with host Jeff Julian about how she got involved with NCMPR, why she wanted to move up to the executive board and her experience so far on the council's Diversity, Equity and Inclusion committee. Plus, she shares her experiences as a professional journalist and gives a peek into the memoir she's writing.

S2, E1 – Three community college marketers who are still working remotely due to the COVID-19 pandemic chat with host Jeff Julian about how their year has been going, what they miss about working in an office, and how they've stayed connected to colleagues. Guests are Greg Harris from Portland Community College in Oregon, Lisa Brosky from Pima Community College in Arizona and Shannon Rooney from Community College of Philadelphia.

At the time of this recording, Jeff Julian was the Trojan assistant coach for USC. Coach Julian is an eight-time All-American, head coach at Rose Bowl Aquatics, and was named as the head coach for ISL’s Cali Condors. He is not currently coaching after being diagnosed with adenocarcinoma in October. You can follow his updates on his blog linked below. Jeff also has experience as a team captain and NCAA and Olympic Trials. Coach Julian has been heavily involved in the swimming community for more than three decades. He has served on the Southern California Swimming Board of Directors, was the Pacific Committee Chairperson since 2006 and was a USA Swimming National Select Camp Assistant Coach. In his swimming days, Julian was a 1996 U.S. Olympic Trials finalist in the 200m fly, finishing sixth. His eight All-American honors were highlighted by a second-place finish in the 200y fly at the 1997 NCAA Championships. He was a seven-time Pac-10 finalist, culminating with his conference crown in the 200y fly in 1997. This episode originally aired on April 23, 2018. Connect with Jeff: - Coach Jeff's Blog - Rose Bowl Website - Twitter SURGE Strength Website SURGE Strength Dryland Certification Dryland Training Resources Swim Coaching Resources Join The Hive powered by RITTER If you enjoyed this podcast help us spread the word by leaving a rating and review on our iTunes show page. To connect and learn more visit the RITTER Sports Performance website.

Jeff Julian is the head coach at the Rose Bowl Aquatics Center. He helped coach Jason Lezak before the 2008 Olympics in Beijing. In 2015 Jeff Julian was diagnosed with stage four lung cancer. While going to different doctors he was losing hope because all they saw a dead man and wouldn’t consider a treatment beyond the standard care. He about lost all hope when he finally found a doctor who gave him hope and helped put him in a clinical trial for immunotherapy drugs. Now with the cancer gone he shares his story of hope and enjoys life even more than before.“To everyone going through a tough time, I want to tell you to never give up hope,” Jeff says. “Hope is never a bad thing. Hope is the foundation on which we get back up and the belief that something better can come tomorrow.”www.rosebowlaquatics.orgwww.teamjeff.org__________MusicPodcast Intro and Outro Everyday, Jason Farnhmam, YouTube Audio LibraryPodcast AdvertisementI love you, Vibe Tracks, YouTube Audio LibrarySour Tennessee Red (Sting), John Dewey and the 41 Players, YouTube Audio LibraryDewey, Cheedham, and Howe (Sting), John Dewey and the 41 Players, YouTube Audio LibraryFilm Project Countdown.flac Copyright 2013 Iwan Gabovitch, CC-BY3 license

Nanny Prescot soon gets word that her and the town have been blasted upon on the YouTube channel Blast TV by Jacob Jarnet and Jeff Julian. She ends up deciding to see just what they have against her and the town! New Volume 20 Deluxe Edition is out now on Kindle https://www.amazon.co.uk/Tales-Grasmere-Valley-20-Deluxe-ebook/dp/B0859CZR7D/ref=sr_1_fkmr0_1?keywords=tale+of+grasmere+valley+deluxe+20&qid=1583098950&s=digital-text&sr=1-1-fkmr0 Buy your copy of The Tales of Grasmere Valley! Now also in Paperback! Volumes 1-5 Kindle https://www.amazon.co.uk/Tale-Grasmere-Valley-Volumes-1-5-ebook/dp/B00N4OP14Y Paperback https://www.amazon.co.uk/Tale-Grasmere-Valley-Volumes-1-5/dp/1519077300/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= Volume 6-10 Kindle https://www.amazon.co.uk/Tales-Grasmere-Valley-Volumes-6-10-ebook/dp/B01G0XGPJA/ref=sr_1_3?keywords=the+tales+of+grasmere+valley&qid=1567360340&s=digital-text&sr=1-3 Paperback https://www.amazon.co.uk/Tales-Grasmere-Valley-Volumes-6-10/dp/1690835931/ref=sr_1_3?keywords=the+tales+of+grasmere+valley&qid=1569182201&s=books&sr=1-3 Volume 11-15 Kindle https://www.amazon.co.uk/Tales-Grasmere-Valley-11-15-ebook/dp/B07F9VGZFM/ref=sr_1_2?keywords=the+tales+of+grasmere+valley&qid=1567360372&s=digital-text&sr=1-2 Paperback https://www.amazon.co.uk/Tales-Grasmere-Valley-11-15/dp/1691973505/ref=sr_1_4?keywords=the+tales+of+grasmere+valley&qid=1569182280&s=books&sr=1-4 Credits in order of Appearance Acoustic/Folk Instrumental by Hyde - Free Instrumentals https://soundcloud.com/davidhydemusic Creative Commons — Attribution 3.0 Unported— CC BY 3.0 Free Download / Stream: https://bit.ly/acoustic-folk-instrume... Music promoted by Audio Library https://youtu.be/YKdXVnaHfo8 Creepy Comedy by Rafael Krux Link: https://filmmusic.io/song/5625-creepy-comedy- License: http://creativecommons.org/licenses/by/4.0/ Investigations Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

A leader with extensive experience and a proven ability to drive growth, improve performance, emphasis communication, and successfully lead organizations to new levels. With the philosophical goal of teaching life lessons through the sport of swimming, Jeff's approach to coaching comes from wanting the best for the athlete by encouraging them to follow their best process, all while chasing the be their very best. https://www.linkedin.com/in/jeffjulian/

The Speaking in Songues podcast returns with its first episode via Anchor.fm featuring an interview with podcast host Jeff Julian's band Vaudevileins, Chicago-Joliet rock 'n' rollers. The band went on hiatus in April 2018 but has reunited for a run of shows in November 2019. Along with original members Julian, Bill Aldridge, and Brennen Chouinard, they are joined by John Caparoon (x-Faster Forward) on lead guitar. The band took questions from fellow musician John Condron on the who, what and whys of returning, traveled down memory lane and talked about the future. Recorded at Third City Sound in Joliet.

In this episode of the Explicit Content Podcast, Jeff Julien and Andy Crestodina talk Marketing Tech and help marketers understand why they should be excited for what these technologies will unlock for the modern marketer.As tech stacks get more complex and harder to implement, Andy and Jeff pull the curtain of mystery off of the subject and help you cut through all of the noise and help you prioritize what you need. What in marketing tech has you excited right now? Andy: Calendly is great. We’re all familiar and we use them a lot to help us manage our calendar, but things like Drift, chatbots and others can put a meeting on someone’s schedule straight from the website. Andy sees this like more of a revolution. There’s so much potential in being able to do this directly from the web and further bridge the gap between sales and marketing teams. Andy has been trying out the app X.Ai which is a virtual assistant that is actually virtual. It uses an Ai powered bot to help manage your calendar with people, letting you off the hook from the time suck of finding that perfect time. Getting on someone’s calendar directly from a business website can really effect the world of lead generation. Remember that the visitor’s true goal may be to have a conversation with us. The destination for them was never the contact form. Technology can bridge this gap for us all. Think about your energy companies or you mobile companies. They’ve understood this for a long time. They know what your need is and they make doing that extremely easy for me. Andy: 2 new conversion technologies without being too aggressive or doing the hard sale. The real goal is to lead to a conversation, not to fill out a contact. This is classic B2B demand generation. If you have a sales page on your site w/o a call to action, you just aren’t doing your job. Scroll to the bottom of your service page. Is there a face, a CTA, a verb? Or are you getting to a dead end and a footer. Don’t expect them to scroll back up to the top. This is just good digital and death to “contact for price”. Answer our questions. Your content must answer our visitor’s questions. When it comes to chatbots, it means instant interaction. Drift does this. Andy feels like it’s fun and easy to setup. It’s a great starter AI bot and it has an easy system to help you easily program the Ai to be smart. AI allows you to get directly to a calendar widget from the website. It short circuits all of those wasted moments and it psychologically makes the visitor feel like they’ve succeeded. They now know when they will get more questions answered. People don’t want to be an unqualified lead, so let’s help them tell us what they’re their to find. Drifts system can help lead our users to the things that they’re interested in figuring out. Better for them, better for you.The Video PlayerEveryone knows that they need a video player, but universal players like YouTube doesn’t give us much control to drive the action back to you. YouTube now doesn’t allow marketers to turn off the suggested videos. It’s the cheap solution and you’ll never generate leads from it. There’s nothing wrong with putting content that we made onto YouTube, just don’t think that it’s there for conversion. YouTube should always be an alternate version. You can now make videos that have data collectors on the front, on the back, in the middle and all over. Think about adding a Drift style Ai to inside of a video. As soon as you have their attention, we can get them to convert to a schedule phone call. This feels like the future of lead generation. Killer conversion tip: Make your CTA as specific as possibleMinority Report got it so wrong. Nobody saw smart speakers coming except Star Trek. Jeff is 100% confident that in 10 years VR will be in most houses. Andy thinks talking to Jeff is like talking to a Precog. Look what everyone is doing right now. All the large tech brands. You can really tell what is happening by watching how they behave. Facebook doesn’t have cloud so they’re chasing the device and Microsoft knows that the future is Cloud and you can see how they’re focusing their attention. Jeff’s favorite tech right now is Facebook’s Oculus Quest. Cheaper than a phone and a complete wireless solution. This will change the market and if you are a marketer, you better be picking one up for your team to experience where the future is going. Thank you for listening to the Explicit Content Podcast. For more information, check out EnterpriseMarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp0204

Jeff Julian (@jjulian @Entmktr) CEO with Squared Digital helps the guys to discover how marketing, advertising, and PR are the same but different.... but the same... sort of. He shares insights on how to reach specific customers and for the love of everything, do NOT drink kombucha.... (the joke that will not die). --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/40ish/support

Nick and Jeff talk about the latest Sox signings, taking a job because your friends work there, icing a kicker and the smell of grilled onions. Good Guys Talk Back is a Chicago White Sox podcast that is fan centric & blue-collar. Hosted by Nick Murawski and Jeff Julian. Go Sox! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/good-guys-talk-back/message

Mary, a good friend of mine, sent me an email and asked me if we can chat. Things have not been going well for her lately, and she wanted to talk about it… I said: sure, of course. If friends need time to vent or talk, I make sure that I am there for them. That’s what friends are for. She told me that she recently broke up with her boyfriend of 3 years. She was very much vested in the relationship. I asked her what was the reason for the break-up. She said that she is approaching 30. Eventually, she wants to settle down and have kids, but the ex-boyfriend is not ready to make that commitment. She didn’t feel that their goals are aligned at this time. Therefore, she called it quits. Obviously, that took an emotional toll on her. Thinking about putting herself out there again stressed her out. She decided to take a break from dating. I agree that’s the right thing to do for the time being. Obviously, when it rains, it pours. If it’s not just the personal issue, she has to deal with it, as it turns out the work front is not going well either. She has a new manager. This manager sees her as the most junior and youngest person in the team and automatically assumes that she is not ready for big projects. She always assigns Mary operational tasks such as team meeting arrangements, program manager types of jobs. Mary can do this and can do it well, but she wants to work on something more strategic with bigger impact. She mentioned her concerns to her manager several times, but the manager decided not to do anything about it. She’s concerned that she will not have anything interesting to show, in regards to her marketing experience, on her resume after 2-years into this job. I let her do most of the talking and venting. I was just listening and asking questions. She asked me what I would do in her situation. I told her that I sense her frustration. I’d be lost if I were her, too. I gave her big kudos for being brave enough to break up the relationship and not dragging on. Not many women can do that so simply and choose to move on that quickly. It will be painful for several months, but it’s the right thing to do in the long run. On the work front, it’s a little trickier. I told her to make another appeal to her manager. Try one last time and let the manager know her desire to take on more strategic projects. There’s a chance it won’t work, but that’s OK. In the meantime, if I were her, I’d focus on getting all the deliverables done but not so emotionally vested on the current job. Rather than devoting to the job 120%, I told her to change her attitude by focusing on her own well-being. If there is something she wants to learn and try, now it’s a good time to do it. Apparently, she always wanted to learn dancing and French, well, now it’s a good time to do both. At the same time, I said that I’d keep an eye open for other job opportunities within the company. Now, it’s the “wait” time, but she should also proactively explore opportunities. Patiently wait for other opportunities to come along. I also asked her what kind of work her managers assigned to her. She said that there is mostly scrum project management.  I was asking if scrum like agile software development type of scrum. She said yes, and she will be a certified scrum master. I was like “What?” I told her that is HUGE. It will certainly look good on her resume as a certified scrum master. I also told her that there is Agile Marketing. She should check out Jeff Julian’s Agile Marketing book and Andrea Fryrear’s book, Death of A Marketer. If she positions it right, she can certainly link her Scrum learning to Marketing. I told her project management, and scrum training won’t be wasted efforts. She was delighted to hear that - she did not initially share that perspective.  At the end of our conversation, she felt a lot better and more excited about Scrum projects. I told her to learn as much as she can about the Scrum and Agile approach and take the time to pamper herself whenever possible. She promised me that she would do that. You go, Mary! In our lives, we tend to have more lows than highs. The key is to create your own high points when you are in a low. Change your focus and attitude. No one stays in the low points forever, but you need to proactively make changes to bring the high points back to your life. Sitting around and doing nothing will not help. Mary reaching out and proactively talking about her own issues with me is the first step. Refocusing her energy on her well-being and being open to embrace and learn about scrum is the 2nd step. Paying attention to other opportunities is the 3rd step. She is making an effort. When we are making efforts, the universe is listening. Good things will happen. Mary, I am thinking of you. I want to know how you are doing in a couple of months. You always have a friend in Portland. Again, send me your marketing questions or thoughts via Twitter @pamdidner   Keep hustling, my friends. You got this!

Bloggers: how do you maintain narrative authority in a competitive market? How do you resonate with your readers? The World Wide Web is a volatile entity that takes no prisoners. This week on Explicit Content: Andy Crestodina and Jeff Julian discuss The Survey of a Thousand Bloggers.Our audience depends on us for integrity-in-content. Science shows: original research will help to build your place as a source to whom they may turn for savvy information. Communicating with your network may just be the answer.The consumer sees the “roundup” as just a stack of quotes, but providing an executive summary of opinions, from experts, while preserving cadence of discourse is becoming the benchmark. When creating collaborative content: we rely on quality sources to leverage their network as a promotional engine that benefits all parties.You are your own curator. Evergreen content does not grow on trees. What was old can be new again by cultivating lasting relationships with your collaborators and readers. #whatworks #authority #youarescienceThank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes, Links, and Transcripts: https://emktr.co/ecp16

This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing.Our hosts include: Andrew Davis, Keynote Speaker and Founder of Monumental Shift, Britta Schellenberg, VP of Brand Marketing, Brightcove, Jessie O’Donnell, Influencer Relations Coordinator, TechSmith, and Jeff Julian, CEO / Co-founder of Enterprise MarketerFull Show Notes and Transcripts: https://emktr.co/m2m02-01

This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing.Our hosts include: Andrew Davis, Keynote Speaker and Founder of Monumental Shift, Britta Schellenberg, VP of Brand Marketing, Brightcove, Jessie O’Donnell, Influencer Relations Coordinator, TechSmith, and Jeff Julian, CEO / Co-founder of Enterprise MarketerThank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp15

Do you have a mission statement? Are you employing tactical marketing? This week on Explicit Content your hosts Pamela Muldoon and Jeff Julian discuss the CMI annual Content Marketing Research Report and its applications in growing your business. An organization’s content mission statement should be a living document that outlines overall strategy, but allows for agility in customer satisfaction and retention. One thing that is always constant in our industry is change. Integration between strategy, development, and sales is becoming more important in today’s dynamic landscape. Vanity content may be satisfying creatively, but will it reach your targets, and if it does: will it land effectively? The metrics we receive from various platforms can be misleading; using them in conjunction with content audits is an established way to ensure satisfaction. The alignment of strategy and development can be a razor’s edge to walk, but it is critical to delivering a quality product while flowing money to the bottom line. Good research begets good content. Understanding your customers, and their customers, is key. Building a well-researched persona for your client will result in a much higher return on investment, and retention. Let's discuss bringing it back to the basics with audience driven tactical marketing. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp13

Do our web developers know the buyer’s prerogative? Do they design for design's sake, or to grow business?Modern web design and coding are intricate beyond most marketer’s understanding. We need to measure our success in flowing capitol though. The web development team wants to make an elegant product, but occasionally misses the point when it comes to transferring beauty-in-design to the bottom line. "Clicks" and "likes" can create an analytic view of what our customers are drawn to. It falls on the marketers to sell the design.A cognitive bias can be formed when sales tactics and development methodologies collide. Synergy is a bit of a stale term, but it really does apply here. Communication and goal setting between departments is paramount.This week: our hosts Jeff Julian and Andy Crestodina, discuss the complexities of modern advertising agencies.#marketing #workflow #synergism

Walking through the halls of the Cleveland Convention Center at this year’s Content Marketing World, you hear all the buzz. Who is excited about what? What sessions were amazing? Which speakers weren’t prepared? And the one on most veteran attendee’s minds, will UBM be able to do what Joe and Pam Pulizzi did? On this episode of the Explicit Content Podcast, veteran podcaster Pamela Muldoon makes her return to the host role, along with Jeff Julian, to discuss this year’s takeaways from Content Marketing World 2018.Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp07

Is 2020 the year that 1,000,000 sales folks lose their jobs?  If so, who will replace them?  If not, where does this statistic come from?  In this episode, Katie Martell and Jeff Julian will dive deeper into what roles are expected to change on the sales team over the next few years and how our digital marketing teams will need to be prepared to fill the gap when it comes to preparing a customer for purchase.Full Show and Transcripts: https://emktr.co/ecp06

In this episode, Melanie Deziel and Jeff Julian discuss the research provided by Pressboard to expose more information about brand mentions in native advertising. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.Full Show Notes and Transcripts: https://emktr.co/ecp05

In this episode, Andy Crestodina and Jeff Julian address some of the common misconceptions of SEO to help you understand what priority you need to have and what things you can put aside to rest easier.Here are some of the questions Andy and Jeff address: * If you didn’t do anything to drive better SEO, would Google index your site? * If your site has more than one way to reach your content, will there be a duplicate content penalty? * When you change your site, or Google changes their algorithm, do I have to make adjustments immediately? * How come we are not number one for this keyword? My CEO is confused and demanding results. * Do social media links help my SEO link count? * How should I promote my content to get more SEO benefits? * Can I sprinkle keywords all over my posts to get better results? --------------------------------------------------------------------------------------------------Also, in this episode, Megan Zander introduces us to Ramp and the way they changed their results by personalizing their email campaigns with data and rich media. This is part of her new segment called, Tactic of the Moment.Ramp T-Shirts is winning over hearts and minds with cold emails. For marketers that still use cold emails as a way to reach new prospective clients, we know that this is no small feat. This (now-exploding) startup t-shirt printer recently designed a personalized email campaign that would pull in a company’s information and logo to personalize their cold email experience. The campaign continues to perform well-above industry benchmarks, netting 10’s of thousands of dollars in revenue with a consistent open rate above 50% and a CTR above 25% in some segments. --------------------------------------------------------------------------------------------------That's right guys, don't hold back, it's Explicit Content, it's all fair game. Ask us anything, we aren't pulling any punches here, direct to the most impactful advice, including this topic, which I loved, right? Let's break it down and dispel the myths.Full Show: http://emktr.co/epc03

Welcome to the Explicit Content Podcast. In this very first episode, hosts share a little about what this brand new podcast-for-marketers is all about. Listen in to get a better idea of what to expect from the show and its slightly unconventional format, as well learn about the hosts and what inspires them to be a part of the podcast.Here are the host introduced in this episode:Jeff Julian is the Chief Executive Officer and Co-founder of Enterprise Marketer.  He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net.Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.Megan Zander is a content strategist working with brands to develop content experiences that help move the needle on real business objectives. At Sullivan Higdon & Sink, she works with clients and very talented creatives to create content that solves problems, inspires influencers, and engages communities.Joe Cox is the Founder and Creator at The Pop-Marketer. His passion lies in the relationship building & influencer relationship management both online & off. Working with smart people and doing smart things to bring brand's & people to the level that they deserve to be at is what gets him up every day (that and a 5Hour Energy).Show Link: https://enterprisemarketer.com/podcasts/explicit-content/season-01-episode-01/

My podcast editor, Jeff Julian, drove his RV all the way to Anaheim from Kansas City to attend Vidcon with his wife, Michelle, and kids, Brandon and Addison. Actually, this is a fun conference. The tagline for Vidcon is ‘For people who love and make online video’. Frankly, this conference is packed with tons of YouTube celebrities. It’s really a venue that allows young millennial and Generation Z fans to meet their YouTube stars. Such a cool idea to link fans and YouTube celebrities together, why didn’t I think of that? Anyway, as the whole family is already on the West Coast, they might as well drive all the way to Portland to see Pam, right? It’s only 980 some miles. And he did. It was wonderful to see Jeff, Michelle, and their kids. Since I did several podcasts about marketing takeaways from my visits to Lima, Macchu Picchu, Chatsworth Manor in England, Jeff was joking about me doing a podcast about his visit. Of course, I am going to do an episode to commemorate his visit. So, what is my marketing take away from Jeff’s visit? We took a trip to Trillium Lake near Mount Hood. When the light is at the right angle, you can see the reflection of Mount Hood in the lake. We didn’t see that, but it was still a beautiful day. People were kayaking, swimming, and fishing. We took a hike instead. Jeff and his son, Brandon, are into geocaching. For listeners who are not familiar with geocaching, it’s like a treasure hunt. You use GPS or other navigational techniques to find hidden containers, called caches. Once you find it, you sign the log with your code name and date to show that you’ve found the cache. I know about the game, but I’ve never tried it. First of all, I don’t have much patience for ‘hike’ and seek. Secondly, it requires me to look at the GPS constantly. I don’t want to look at my phone screen while I hike.  Lastly and the most important reason: I have no sense of direction. If I were doing that, while hiking, I guarantee that I’ll get lost and never find a way home. Jeff and Brandon were looking for a geocache while we were hiking. And, when Jeff found out that I’ve never done geocache ever, he insisted that I needed to do one. I agree. The first cache we tried to find is called Rodent Warning. With this clue: right out in the open, five feet off the ground in the crack of a tree.  Really, the description is vague and not clear. The GPS led us to a place covered with trees. What does it mean ‘right out in the open?’ Does it mean the open ground area surrounded by the trees or an open grassy area from which we can see the sky? So we were not sure which area…  And we kept looking up, but we couldn’t see the container in the crack of a tree. Either GPS was wrong, or we were just completely blind. We weren’t able to find the cache. I blamed the GPS and the unhelpful clue. Well, I gave up. It’s interesting that for things like this, I give up easily. For work-related stuff, I don’t give up easily and will work until I find a solution. Jeff and Brandon didn’t give up and tried again with another cache. This time, Jeff and Brandon went ahead and found it. Then, Jeff gently nudged Michelle, Addison and me to find it. Ok, this one was not hard to find, because the clue is clearer. Here is the clue: Look for two huge root balls of fallen trees. It’s deep in the center of the smaller one, covered by a piece of bark.  Ok, we found two huge roots of fallen trees right away. We went around the roots. Right in the center of these two fallen trees, we saw a piece of bark. Viola.  Behind that, a robot. I found my first geocache robot. I signed my name and dated it. A major milestone for me. Yeah!  So, what is my marketing take away from this experience? Well, the two descriptions made me think about marketing. To me, one description is vague, the other is clear. There are times, as a marketer, you need to provide clear and straight-forward content, especially content related to product features and benefits, to guide your customers through their purchase journey. There should not be confusion in terms of what you want your customers to do or how you want them to behave. This is especially true for point of sale. Make it easy for them to buy, like Amazon’s one-click system. But there are times, you may need to be vague, in general, like when you are giving a sneak peak of your product launches, clues for creative marketing campaigns such as interactive gamification or contests. There are times and places that you can make your customers work a little to get what they want, but you need to provide certain incentives to entice them to do that. So, 1st geocaching adventure for me, one marketing take away from Jeff’s visit and one podcast. We had a great time at Trillium Lake. Portland, Oregon is a beautiful place. You should visit. If you are in town, let me know. Again, send me your marketing questions or thoughts via Twitter @pamdidner   Be well. Until next time.

My friend, Mike, wants to launch a podcast. He was thinking of recording using his phone, then exporting the audio file and finally uploading it to Libsyn. As simple as 1, 2, 3. He asked me how much time I spent on my podcast and what is my process.  Well, no one has asked me that question before. For me to talk for a solid 7 minutes about a topic, I need a script. So, I start with a script. It usually takes me about 90 minutes to write a full 7 min script with a couple rounds of edits. Then, I take 30-40 minutes to record several takes, You know how it is; the first take never really works. Once that’s done, I export to my Mac and upload the audio file for my editor to access.  My editor, Jeff Julian, is a smart software developer who also knows marketing and technology. Whenever I have questions about marketing technology, I talk to him. Ok, I got sidetracked a little. Let’s get back to the podcast process. Now, Jeff has my audio file. First, he needs to extract the audio to a mono track since my recorder saves the file in stereo with only one channel of audio.  Next, he needs to reduce the gaps between sentences to half a second to make it sound fluent, but I can tell you that I do have longer pauses when I do my recording. After that, he needs to normalize my sound and volume to the suggested level. I don’t know what that means, but, apparently, there is a certain volume level that you need to set up for podcasts.  Ok, then!  He is making it tight!!  Oh, I am not done. The next step, he needs to take out my breathing noise. Finally, he will edit out my bloopers and then add music to the beginning and end of the podcast. Are you tired yet? I am. He is still not done!  Once he has a final file, he uploads it and the transcript to Libsyn so that the podcast can be syndicated to iTunes, iHeart Radio and other podcast platforms.  This process not only takes a powerful machine to make these steps go fast, but he uses a suite of tools that cost over $2,500, plus other software subscriptions that are $60/month. Once he is done, Iva, my marketing manager, will take over. She uploads the link to my website. Although my podcast promotion drives traffic to iTunes, I make sure that I have all my content in one place on my website. Let me run some math for you, Mike. It took me 2 hours to write a script and do a recording. Jeff needs to take a couple of hours to make it sound great and Iva takes 15 min to upload and test it. I am talking about 4-5 hours to produce a 7 min podcast from beginning to end, and I am not counting the time that Iva needs to promote to various social media sites. When everything is done, it’s about 7 hours’ worth of work for 7 Minute Marketing. When I shared the whole process with Mike, he was like: “What?”  I was also like “What?” Before thinking through it and adding it all up, I didn’t know that it takes 7 solid hours to do one podcast. Am I doing it the hard way… What am I thinking? Mike, your rustic approach may work. I know other podcasters don’t spend the amount of time and effort like me and got more listeners than me. Who knows? Your podcast will take off and become a sensation. Mike, at the end of the day, it’s about your topic and audience. Your audience may be OK with your authentic approach. Since I talk about marketing topics, I want to make sure that I share something my audience will find useful… To do that, I need to make sure that my content flows logically. To flow logically, I need to take time to write my script. Then, I need to practice several times before I record because recording doesn’t come naturally to me. I am still working on my delivery. Mike, another thing about podcasts is that you can’t create just 2 or 3 episodes.  You need to publish episodes on a regular cadence. It’s work. It’s a lot of work! After my chat with Mike, he was a little overwhelmed. I don’t blame him, I would be, too. I told him if he feels strongly about it, try it. He has nothing to lose; it’s not like his livelihood is depending on it. He told me that he would think about it a little more, especially about what he wants it to be about. He is right; content is everything. Determine what you want to say first, production is secondary. By talking to Mike and other senior executives, there is a perception that digital is easy. It’s easy to produce a video, a podcast, and an image because everyone is doing it. It’s easy because the tools are readily available, but to do it well to drive conversions takes time and effort. And it’s never easy! And it’s never free.  Talking with Mike made me realize that Jeff and Iva have done a lot of work to make me look good online. Thank you, Jeff and Iva. You are awesome.  I very much appreciate your help. Again, send me your marketing questions or thoughts via Twitter @pamdidner   Be well. Until next time.

Join Matt DeCoursey with guest host Jeff Julian of Squared Digital as they discuss personal branding and what it takes to create one for yourself and your business.   Learn more about:   Full Scale: https://fullscale.io/   Stackify: https://stackify.com/   GigaBook: https://gigabook.com   Follow us on Instagram: https://www.instagram.com/startuphustlepodcast/   Subscribe to our YouTube channel: https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg   Follow us on TikTok: https://www.tiktok.com/@startuphustle

In this episode of Startup Hustle, Jeff Julian, the CEO and Founder of Squared Digital joins us to talk about his books, experience building companies, podcasting and why hiring a CEO isn't always the best move! Learn more about:   Full Scale: https://fullscale.io/   Stackify: https://stackify.com/   GigaBook: https://gigabook.com   Follow us on Instagram: https://www.instagram.com/startuphustlepodcast/   Subscribe to our YouTube channel: https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg   Follow us on TikTok: https://www.tiktok.com/@startuphustle

At the beginning of the year, we are always looking for resolutions. Things we want to change, areas we want to grow it, and ways to make our lives better. One of the areas we tend to focus on is our education. In marketing, you are asked to do the impossible, stay on top of new trends and be proficient in your ability to drive results. That's right, we have to try new things and be right all the time?"Especially once you do any craft for a while, you learn a lot about it, and so all of us have been practicing this art and craft of digital and content marketing, we've learned some things, and believing in your ability, and having that sense of self-confidence, I think, can help you do even better, you know, and that's what I think everybody should really recognize is what you are accomplishing, especially when you're selling hard products, and your milestones are minimal, you've got to learn to celebrate your successes along the way. To me, that's essential."In this conversation, Jeff Julian and Vishal Khanna discuss the need to grow as marketers and ways to consider the different approaches from different trades for becoming better at what we do.Full Show with Video: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/67-vishal-khanna-from-intelcontent-2017/

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways in 7 minutes or less. So send me your questions. I want to help you take on your marketing challenges. This week, I have the following question from Benjamin. He asked:  “What digital roles/skills/capacities focus areas will large brands need to master in order to effectively market to today's customers and provide great customer experiences?” Ok, that’s a loaded question! I remember a discussion with my VP when I was in the corporate world: “Should a future marketer be a generalist or a specialist? Should the marketer focus on having a general understanding of each marketing discipline or drill down to be an expert in a specific field?” My take on this. I want to talk about from the perspectives of technologies. When technologies get involved, things get complicated. A natural force will gently nudge us to specialize in a specific marketing field. Think about the evolution of computers: back in the 80’s, computer engineers could easily comprehend hardware and software by assembling their own personal computers and writing their own code. However, as technologies became more complicated, operating systems were built on top of hardware, and network and different stacks of software were added on top of operating systems. Things are so complicated that no one engineer can master all the stacks. Computer engineers need to choose: should they focus on hardware or software? If it’s software, what programming languages should they specialize in? Not to mention new fields such as cybersecurity, mobile app development, machine learning and more spring up like mushroom. Computer-related fields continuously to grow. I see the evolution of marketing moving in that same vein. Technology-driven marketing will naturally nudge us to specialize in specific marketing fields. A great example is SEO. It takes years to know the ins and outs of SEO and the technologies are always changing. Another great example is e-mail and marketing automation because it also takes time to run a great e-mail campaign. Continuous learning is a must to keep up with the ever-changing technologies. And Like computers, there are new fields that keep popping up such as sales enablement and agile marketing. Oh, to know what agile marketing is, you have to check out my friend, Jeff Julian’s website, EnterpriseMarketer.com. Well, that doesn’t mean that you should not be a generalist. A generalist makes perfect sense if you want to climb the corporate ladder to become a marketing director, VP of Marketing, CMO or even eventually manage a product group. You need to be able to connect the dots and see how each marketing function ties together. Obtain the ability to see the forest for the trees. Be strategic. To be a generalist or specialist: there is no right or wrong answer. It depends on where you want to go and what you want to be. Of course, fate and destiny play a role in it as well. In general, the specialist’s skillset tends to relate to a specific marketing discipline such as e-mail marketing, SEO, event marketing, and media buy etc. I call these “hard” skillsets. There’re also “soft” skills which I address in my book, “Global Content Marketing.” Here are the five soft-skills I mention: • The Taste of an Artist • The Acumen of a Business Leader • The Data-Driven Mindset of a Scientist • The Desire of a Lifetime Learner • The Curiosity of an Investigative Journalist The Taste of an Artist: Having a keen eye for design, user-interface and image selection. With digital marketing, the intangible design on your websites, mobile apps, even simply the layout of eBooks, can transform certain types of emotional experiences that you want to convey. The Acumen of a Business Leader: Understanding how to quantify ROI of marketing and how to work well with other functions in a company. The Data-Driven Mindset of a Scientist: Analyzing data and deriving insights to optimize creative, copywriting, promotional channels, syndication timing and budget allocation. But you can’t blindly follow the data. Sometimes you’ll need to listen to your gut. The Desire of a Lifetime Learner: Technologies move fast. It’s important to stay on top of new marketing disciplines (e.g., voice recognition search, programmatic, augment reality, etc.) Learning is so critical and should always be part of your professional life. The last one. The Curiosity of an Investigative Journalist: At the end of the day, it’s about searching and looking for a compelling story to tell. To write a good piece of content, regardless of the white paper, future trends or inside scoops, you need to dig in deeper than just writing a quick 500-word blog. You need to do your research to write a good piece of content. And There is no shortcut. So, roll up your sleeves, get your hands dirty, read, network and learn. There is not much to it. It’s a never-ending journey. I am still learning. Keep moving forward. Benjamin, I hope that I answered your question. That is this week's 7-minute Marketing with Pam.  If you have a question for me, you can reach me pamdidner.com or @pamdidner. Thank you for listening, until next week.  

Let's face it, we are in strange times when it comes to creative, design, and digital asset development. From the marketing teams perspective, for nearly a century, they have relied on some form of advertising agencies to augment their team's capabilities to deliver results. From the business perspective, for nearly a century, they have relied on some form of consulting firms to augment their team's capabilities to deliver results. From the IT teams perspective, for half a century, they have relied on the software development firms to augment their team's capabilities to deliver results. Now, in 2017, the responsibilities of these three units have been passed off in some form to the marketing team when it comes to strategy, systems, and creative used to reach customers. Since the primary outside resource for this team was the agency, we have seen many different forms launch in this new competitive landscape. Companies like Deloitte, Avanade, Accenture, HP, IBM, Microsoft, and so many others are stepping into the world of WPP, Ogilvy, and the likes for a showdown of historic proportions.With this collision, an interesting problem has arisen with pricing. Consulting firms have used a time-and-materials model where every second a team focuses on a client, a rate is assessed. Agencies have embraced either a monthly retainer or fixed-bid model to have specific pricing decided up front and "guaranteed" in some form or fashion with changes orders passed around and arguments to follow.In this podcast, Paul Roetzer, founder of PR 20/20, and Jeff Julian, founder of Squared Digital, will discuss the problems with these pricing models and introduce a new approach to agency pricing that both companies have found independently and based on agile methodologies.Full show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/62-paul-roetzer/Biography:Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 450 certified firms.Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency. His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/59-peg-miller/Your education never ends. Our segment of the business requires marketers to always stay on top of the most effective ways of engaging an audience and ensuring our pencils are always sharp and ready to deliver value. However, this is not always the outlook of our peers. In this episode, Peg Miller, Co-founder of the B2B Marketing Academy sits down with Jeff Julian to discuss ongoing education resources for marketers and why it is always important to be investing in your own education.Biography: As Co-Founder of the B2B Marketing Academy, Peg Miller advises high growth companies on their marketing and content strategies to achieve revenue results, drawing upon her +20 years’ marketing and business experience at organizations ranging in size from startups with 60 employees to multi-billion dollar organizations with 40,000 employees. She held multiple executive roles at Kapost, a SaaS content marketing platform for B2B marketers, including VP of Product Marketing, and VP of Customer Success, putting her at the convergence of marketing, technology, and customer experience. While VP of the Technology Market division within Penton, she led the digital transformation of the business, building industry-leading models for content, digital, and marketing services.

"[Google is] creating this super industry around data science and AI." Search ranking factors are becoming more elusive and marketers and technologists are working harder than ever to deliver the right content to the right audiences. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO and what Searchmetrics is seeing as 'signals' that land web pages in top SERPs."Google's job is to ultimately over time make sure...that the content gets better and better. [There are] two different trains of thought on how to accomplish getting great content in front of your average consumer ... the content marketer tends to be kind of creative and tends to be kind of expansive in their thinking and [SEOs]... tend to be data-driven. So then, how do you kind of marry those two worlds together?"Biography:Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth.A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry. Doug was also responsible for leading the transformation of Determine Software’s Sales, Marketing and Alliances organizations, resulting in a successful transition to the cloud and the company’s first sustained revenue growth in more than 10 years.Full Show Link: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/58-doug-bell/Social Media Links:LinkedIn: https://www.linkedin.com/in/dougbell1/Twitter: @marketadvocatePersonal / Corporate Links:Website:Twitter: @searchmetricsFavorite Quote:"[Google is] creating this super industry around data science and AI." "Google's job is to ultimately overtime make sure...that the content gets better and better. So, it really works hard to kind of hide some of those ranking factors. At the end of the day, really, that conflict is based on two different trains of thought on how to accomplish getting great content in front of your average consumer and so the content marketer tends to be kind of creative and tends to be kind of expansive in their thinking and I will say, as an SEO, that we tend to be data-driven. So then, how do you kind of marry those two worlds together?""It's not just really exposure to data, it's that Google really is changing the way it's looking at things. It's not just about how they're hiding data but if you ..look at the ranking factors that correlate to success, it's less and less about page structure and it's less and less about meta text and less and less about the length of an article and it's more and more about signals - open rates, click through rates, etc."

The production of content has never been more complex than it is today. The platforms we use, the methodologies we deploy, and the media we use to reach audiences cause marketers to become amazing specialists of several topics. I coined the term Renaissance Marketer to describe the many functions we require. However, when you start to embrace these new talents you are developing, the pressure to get down compels us to go fast rather than focus on value. To Matt Dion, CEO on Mintent, this is a problem he is passionate about and knows platforms like Mintent can assist in the evolution of the marketing team."When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines." Behind this approach to faster is better, you typically find a management team that believes their work is not the same as the other assets and services the company delivers. It's just marketing, so get it done. However, we know as consumers of great content assets, that the finishing touches and thinking about the whole lifecycle of a piece of content help us answer our questions with better accuracy. In this episode, Matt Dion and Jeff Julian discuss the topic of marketing workflow and how Mintent can help your team perform better. "The approach is now more, "Why are you producing content? What's the impact? What's the purpose of it? How are you gonna know if it's having the impact that you think it will? How are you going to measure it?"Biography:With a career in technology spanning 23 years, Matt is a consummate thought leader in the areas of content marketing, digital transformation, e-commerce, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age.Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others. Social Media Links:LinkedIn: https://www.linkedin.com/in/mattdion/Twitter: @mattdionWebsite: https://www.getmintent.com/Twitter: @getmintentLinkedIn: https://www.linkedin.com/company-beta/17985413/Favorite Quote: "When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines.""We feel good about ourselves when we're busy. That old saying, 'Don't confuse motion for movement.'""It's part of our vision of giving marketers a platform that allows them to be a little more peaceful around the way they do things.""The approach is now more, "Why are you producing content? What's the impact? What's the purpose of it? How are you gonna know if it's having the impact that you think it will? How are you going to measure it?""Let's just slow down a bit. Enough to make sure that what we're doing is the right stuff."

Show URL: http://emktr.co/EMPC56Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden marketers' understanding of intelligent content.Cathy and Jeff also discuss the marketing focuses of CMI and what they are working on to reach marketers and convert them into event goers. "Marketing automation is huge for us right now... We have 200,000+ names in our database. We don't want to send them all the same message. They deserve the same message."Biography:Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.Social Media Links:LinkedIn: https://www.linkedin.com/in/cathymcphillips/Twitter: @cmcphillips

Content needs it's own engineers, these days. Matthew Balogh and host Jeff Julian sit down at this year's Intelligent Content Conference to examine the opportunities that technology has created for intelligent content, and how marketers and technologists need to work together to realize the full potential of their strategies.Matthew Balogh is a Senior Director of Content Engineering at The Medicines Company, and content engineering is a new role in the marketing world. Matthew uses his experience as an agency software engineer and marketer to essentially provide a deeper, more strategic understanding of the needs of the content strategy and how the resources at hand - whether those be in talent or technology - can accommodate those needs.This episode gets nerdy in all of the best ways. Jeff and Matthew discuss the history of content management as well as some of the modern processes and technologies that marketers use to collect useful, game-changing data from content consumers. "[Stakeholders] want to tell you the end of the story. They want to read you the last page first, and say 'This is what I'm looking for. The butler did it. Fill in the pages.' That's a hard thing to do as a technologist. Because [if you've every played Clue, you know] there's so many ways you can kill the butler!"BiographyMatt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy who combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior.Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.Vishal Khanna - For the majority of his 15+ year career in marketing, Vishal Khanna has been his organization’s only resource for marketing, communications and media relations. He received the 2015 Content Marketer of the Year award for his groundbreaking work in science content marketing. A former North Carolina Writers’ Fellow, he is currently the marketing and communications resource at HealthPrize Technologies, a digital patient engagement and brand loyalty platform for pharmaceutical brands.Andrea Ames - Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Carlos Abler - Carlos Abler is Leader of Online Content Strategy for 3M Global eTransformation. Carlos leads a content marketing enablement framework called Content-2-Customer (c2c). C2C supports acceleration of content culture, focusing on champions and initiatives emerging from leadership, corporate CoEs, business service groups, divisions and vendors; activating roadmaps of content excellence cross-functionally and on a global basis. Carlos has a 30 year track record of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, theater, entertainment, education, information design and civil society initiatives. Past clients include, Thomson Reuters, Microsoft, General Mills, AARP, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Awards include Webby Awards, WSIS World Summit Award, Bronze Anvil, W3 (Gold, Silver, Best in Show) and Communication Arts Interactive Annual for Information Design.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com. Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.LinksLinkedIn -Rosehttps://www.linkedin.com/in/robrose/LinkedIn - Fryrearhttps://www.linkedin.com/in/afryrear/LinkedIn - Scalerahttps://www.linkedin.com/in/buddyscalera/LinkedIn - Baloghhttps://www.linkedin.com/in/mattbalogh/https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/http://emktr.co/EMPC50

For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.Biography:Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.Links:Twitter:https://twitter.com/pamdidnerLinkedIn:https://www.linkedin.com/in/pamdidnerWeb: http://www.pamdidner.com/Book:http://pamdidner.com/book-gcm/Show: http://emktr.co/EMPC49

In this episode we talk to Jeff Julian, Co-Founder of Squared Digital.

Continuous learning as a part of your career development is not optional. The digital age has required marketers to stay on the top of their craft to be effective. Networking in your career with other like-minded and encouraging people is also not optional for those who want to stand out. Meeting people that will give you all sorts of new friends and drive your passion to do amazing work. Local marketing associations, like the BMA, are great ways to exercise both requirements for career and knowledge development. Just last week, Elton hosted a BMA event in Kansas City, where my good friend Carla Johnson spoke on Experiences. I took away so much from Carla and dreamed about ways we could enhance the experience of our community contributors, which will strengthen the experience of the community members. Afterward, Michelle and I hung out with several members and met several new people. The one event was well worth the annual membership fee alone.On this show, Elton Mayfield and Jeff Julian discuss the agency life, working with marketing associations, and how to grow your knowledge at professional events.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•What groups have you attended in your areas for education and networking?•What were some pros and cons about each of them?•Ask each person: If you had the ability to attend one conference, what would it be and why?•How can we be intentional about our group education and ensure we are all on the top of our game?Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-40-elton-mayfield/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/eltonmayfield •LinkedIn: https://www.linkedin.com/in/eltonmayfield •Corporate: http://www.ermarketing.net/ •Website: http://navigate-the-channel.com/elton/

Have you ever wished you had better alignment with your Sales department? Maybe you are not sure what is expected of you when it comes to demand generation and marketing qualified leads? Do your content marketing efforts seem like they are just fizzling out and the return on investment is harder to measure?If these sound like questions you are asking, this is the perfect show for you. Carlos Hidalgo, CEO and Principal of ANNUITAS, and show host Jeff Julian address these topics and more on this episode of the Enterprise Marketer Podcast, Conference Edition.If the past five years has taught us anything, it is that Sales and Marketing departments need to have closer alignment than ever before. Carlos says the old adage of, “Sales is my customer,” is a thing of the past, and has been replaced with, “the customer is my customer!” And with mantras like this and more advanced and integrated systems in place, we can see better results and healthier organizations. In this episode, we dive into topics like measurement, systems and process integration, demand generation, and effectiveness of marketing efforts. We also take a look at the customer journey and how the decision-making process in a B2B transaction is more in line with our own personal purchasing habits than it is the sales funnel.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•How are we aligned with Sales in our marketing efforts?•What is one pain point the Sales team is facing and how can our systems/data/efforts help them today?•Name 5 customer and prospects that are important to the company, then name the people inside the Sales organization that are in charge of managing the opportunities for each? With the list, determine the frequency of interaction you should have with these individuals and team members who should be assigned to conduct the communication. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-37-carlos-hidalgo/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/cahidalgo •LinkedIn: https://www.linkedin.com/in/carlos-hidalgo-4a805a1 •Driving Demand – Book: http://amzn.to/2jQ4lEk •Website: http://annuitas.com/

The use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms. In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how your audience is responding to your marketing.One of our favorite quotes from Jayme is when she describes herself as “not into science, but an arts-type person.” Most marketers have degrees with an arts focus, have embraced the creative side of the craft for years, and can’t remember the last time they used the more complicated statistical formulas they were taught in high school or college. But this is not a stance we can hold anymore. No matter what the size of our team, we have access to data that can allow us to make strategic decisions about what content is working and what we should do next.Guest Host Name/Title: Jayme Thomason, Founder of Brink InsightsBio: Developing an innovative, growth-focused company is not about new tools and tactics. Today’s digital environment demands adopting repeatable cycles of growth behaviors to rapidly test, learn and apply. Jayme Thomason, Founder of Brink Insights, blends her background as an agile marketer, marketing technologist and content strategist into engagements that get results for her clients.Jayme has spent her 12-year career solving the most complex digital marketing challenges for companies of all sizes. She has built several successful businesses, including a software company, DivvyHQ and her latest venture, Brink Insights, where her team helps companies analyze the results of their marketing activities, uncover hidden opportunities for growth and simplify down to the core drivers of business.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-08-jayme-thomason/ Additional Links:•Twitter: https://twitter.com/jaymethomason •LinkedIn: https://www.linkedin.com/in/jaymethomason •Facebook: https://www.facebook.com/jayme.thomason •Website: http://www.brinkinsights.com/

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the United States to London and how his outlook has changed on global marketing.Jason, a rock star marketer and author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11, and Jeff kick off this show with discussions around hair bands, 80s movies, the British invasion of music, and how all these influences shaped his views on global marketing. I want you to imagine an episode of VH1’s Behind the Music. The voiceover comes on with a photo montage of Jason Miller showcasing pictures of him as a photographer, his early years in the music industry, getting his start at Marketo, and working in the San Francisco office at LinkedIn. “From the outside, Jason had everything. A loving family. A career at the largest B2B social network. A side hustle taking photos of some of his favorite bands. But something was not right. Jason wanted more.” Cut away to this interview with Jason. “I felt I had one last shot to do something big.”That something big for Jason was selling a bunch of stuff and packing the rest for a move to London where he would lead up the Global Content Marketing Team. Talk about a huge change.Throughout this episode, we dive into some of the ways marketers can stop viewing their content as green field and global at the same time. Every culture, community, company, and person has a context that matters to them and seeing your content through their eyes is what real empathy requires at a global scale. If you’re a teenager looking for drive awareness for a cause, a dry goods supplier in Haiti, or a Polish bakery in the town square of Tomaszów Mazowiecki seeking to cater local events, you need content that will help you understand your audience and drive amazing results. Jason now has a mission to help these marketers and more understand what content and social media marketing is on a global scale.One of the most interesting statements Jason made for me took me out of my comfort zone and forced me to think. He stated he is not “creating content for EMEA, and localizing for the States.” What a mindset change from a global perspective. To create the content from an international context to you first, then localize it back to what is familiar will quickly show you how different context is between two countries. Team Challenge: I would like to challenge you and your marketing team to determine a market you feel you do not serve well and do whatever you need to get yourself in the mindset of a target customer in that space. Maybe do a phone interview asking contextual questions, visit a few locations if possible, and read a little bit of the current culture of whatever that segment is. Then write a piece specifically for them, maybe an 800-word how-to article. Then, create a revision of the content localized for your existing audience. I would love to hear about your experience from this challenge.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-36-jason-miller/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/JasonMillerCA •LinkedIn: https://www.linkedin.com/in/jsnmiller •LinkedIn EMEA Blog: https://business.linkedin.com/en-uk/marketing-solutions/blog •Website: http://rocknrollcocktail.com/

Jay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing. Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the audience in a place of growth and wonder, at both in-person events and on the air with his podcast. Throughout the show, we talk through some of the interesting paths we have seen that helped us grow in creativity and share our processes for continuing the development of those creative muscles. We close out the show with a familiar question for the Enterprise Marketer Podcast, if Jay could go back in time and tell himself something around the creative process, what would that be? His answer is one we all can learn something from today.Thank you, Jay, for joining the show. We can’t wait to run into you again at a marketing event, where you are sure to captivate the minds and hearts of the audience.Name/Title: Jay Acunzo, Host of the Unthinkable podcast, writer, and keynote speakerBio: Jay likes to joke that he's the world's most craft-driven content marketer, obsessing over the stuff inside what we create. He is currently the creator and host of the podcast Unthinkable, a story-driven exploration of what it takes to for marketers to do exceptional work in a world where it's never been easier to be average. When he's not working on his show, he's traveling the world teaching marketers to create content that stands out in all the noise.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-07-jay-acunzo/ Additional Links:•Twitter: https://twitter.com/jayacunzo •LinkedIn: https://www.linkedin.com/in/jayacunzo/ •Snapchat: http://snapchat.com/add/jayacunzo •Website: http://unthinkable.fm/ •ITunes - Unthinkable: http://bit.ly/unthinkablefm •Stitcher - Unthinkable: http://bit.ly/unthinkablestitch •Google Play – Unthinkable: http://bit.ly/unthinkablegoogle

Heike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she co-hosts for one of the largest software companies in the world. Heike started her career in the publishing business working with the For Dummies books. Later she joined an agency and started to build momentum in the content marketing space. Moving from the agency, she started working for ExactTarget on the content marketing team which later became a part of Salesforce during an acquisition. At Salesforce, she has one of the most amazing roles I have heard of, and more marketing teams should consider it. Her role is to try new things and help lead the charge into new forms of media for their content marketing efforts. Podcasting is one of those media types she has invested heavily.Throughout the show, we talk about the technology, strategies, content amplifiers, statistics, tools, and formats of podcasting. We had to stop recording, but this show is not over. We can’t wait to have Heike back to continue the conversation.Resources: •Please, Please, For The Love Of God: Do Not Start a Podcast by Ryan Holiday•Edison Research 2016 The Podcast ConsumerName/Title: Heike Young - Content Innovation Lead, SalesforceBio: As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them do their jobs better. She hosts Salesforce's award-winning podcast, the Marketing Cloudcast, and manages content creation for e-books, blogs, and interactive websites. Heike is a former book editor and social media manager. Her writing and quotes on marketing have been featured in Forbes, VentureBeat, Entrepreneur, and beyond. You can find her speaking about digital marketing at events like Dreamforce and Connections.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-05-heike-young/ Additional Links:•Twitter: https://twitter.com/YoungHeike •LinkedIn: https://www.linkedin.com/in/heikeyoung •Instagram: https://www.instagram.com/youngheike/ •Website: http://www.heike-young.com/ •Podcast – The Marketing Cloudcast: https://itunes.apple.com/us/podcast/the-marketing-cloudcast/id1034077637 •Stitcher: http://www.stitcher.com/podcast/heike-young-salesforce/marketing-cloudcast

Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the benefits and the potential disaster that can occur when changing the URLs for all your content. In this show, we dive into why you might consider moving to and SSL-secured site, the process and early results Christoph found, and a little bit on live video via social. Company/Title: Senior Director of Content Marketing, MedTouchBio:Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger, and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-04-Christoph-Trappe/

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys. With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to their lack of clarity and planning. If this is a little close to home, you are not alone, and you can turn around now and get back on the right path. Chris tells his audiences to think of the problem by answering three questions in this order: why, what, and how. Why is it important? What does it do? How do I use it? By taking this approach, you will have to slow down to determine value before you jump in.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-32-chris-penn Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gCT1yc •Twitter: https://twitter.com/cspenn •LinkedIn: https://www.linkedin.com/in/cspenn •Podcast – Marketing Over Coffee: http://www.marketingovercoffee.com/ •Website: http://www.shiftcomm.com/teammembers/christopher-penn/

Sue B. Zimmerman was gracious to co-host the Enterprise Marketer Podcast this week to discuss Instagram. During this show, Sue shares some of the great resources she offers business owners or marketing teams to build their brand on Instagram. We not only discuss the positive approach to a strategy but spend several minutes on the conversation of what not to do. Since Instagram is all about community, Sue shares some great insights into the interactions she has with her community and why it is so important to her to be authentic and also protect her community. Jeff describes what the term community means to him and get into some of the communities he has developed over the years and how much love enters the equation along with empathy.Sue always has some great resources available, but you can attend one of her free webinars on 12/7 and 12/8 by registering at http://suebzimmerman.com/freewebinar Don’t forget to tag an Instagram post when you listen to the show with “#SueBMadeMeDoIt @enterprisemarketer”Bio:Sue B. Zimmerman, aka the Instagram Gal, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue even manages best-selling author Michael Port’s new Instagram account! A Creative Live Instructor, Sue is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-02-sue-b-zimmerman/ Additional Links:•Sharable Url: http://emktr.co/2hgaect •Instagram: https://www.instagram.com/theinstagramexpert/ •Instagram – Personal: https://www.instagram.com/suebzimmerman/ •Twitter: https://twitter.com/SueBZimmerman •LinkedIn: https://www.linkedin.com/in/instagramexpert •Website: https://suebzimmerman.com/blog/ •Planoly: https://www.planoly.com/•Later: https://later.com/

For most of us, at some point in our careers, we will be asked to speak in front of a crowd of people. For some, this might be the most frightening moment in their lives. For others like Andrew Davis, this is a moment for them to shine. On this show, Jeff Julian sits down with Andrew Davis to talk about his career as a keynote speaker and what goes into the art of telling stories to a live audience. Jeff and Andrew share their personal experiences of speaking and how working with an audience to drive home the point is key.Andrew gives us some insight into how he helps other speakers define their voice. Some key takeaways he gives new speakers trying to get started are:•Get a deep passion for what you are speaking about before you create your speech.•Turn your idea into a drawing and explain it to a mentor in the field to help you learn how to describe it.•Don’t pack everything into the first three minutes of your presentation•Learn from other media sources about how to tell a story.Andrew’s authenticity nature is contagious. Talking to him excites you, gives you insights into those areas you need improvement and the energy you need to get started. I hope you take as much away from this conversation as I have.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Andrew’s Bio: Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Town INC hit shelves in 2015. He’s produced for Charles Kuralt and MTV. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Andrew’s first marketing book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-29-andrew-davis/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2geoTpl •Twitter: https://twitter.com/drewdavishere •LinkedIn: https://www.linkedin.com/in/drewdavishere •Website: http://www.akadrewdavis.com/ •Brandscaping – Book: http://amzn.to/2ge1FQp •Town Inc. – Book: http://amzn.to/2fjo4gf

In this episode we talk to Jeff Julian, Co-founder of EnterpriseMarketer.com.

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City. The post Jeff Julian The Agile Agency Model appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

In this episode, we welcome Dr. Barbara Gitlitz (Principal Investigator of GoYLC), and young adult lung cancer survivors Sandy Jauregui and Jeff Julian to discuss the genomics of young adult lung cancer, clinical trials and targeted therapies. Survivor/Advocate spotlight on Katie Brown (VP, Survivorship, LUNGEVITY)

In this episode, we welcome Dr. Barbara Gitlitz (Principal Investigator of GoYLC), and young adult lung cancer survivors Sandy Jauregui and Jeff Julian to discuss the genomics of young adult lung cancer, clinical trials and targeted therapies. Survivor/Advocate spotlight on Katie Brown (VP, Survivorship, LUNGEVITY) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode #0057! VegettoEX, Meri, Andrew, and Jeff (Julian's on holiday break!) take the time out this holiday season to share some stories with the listeners, discuss the news, and answer a few e-mails. Learn all about Andrew's dedication to making a toy Gohan flip and land on his feet, along with the perfect recipe for DBZ Sprite made in the bathtub.

Episode #0057! VegettoEX, Meri, Andrew, and Jeff (Julian's on holiday break!) take the time out this holiday season to share some stories with the listeners, discuss the news, and answer a few e-mails. Learn all about Andrew's dedication to making a toy Gohan flip and land on his feet, along with the perfect recipe for DBZ Sprite made in the bathtub.