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Today's topic strikes fear into the hearts of many clinicians. We are talking about branding, not in the sales-y way that feels icky, but with authenticity, heart, and grace. Whether intentional or not, you have a brand; why not make it one to be proud of? Want to be an influential thought leader? Your personal brand should reflect your heart and core values. Join us to learn more!Our Featured GuestAdrienne WilkersonAdrienne Wilkerson is a personal friend and the CEO of Beacon Media + Marketing, a marketing agency that works closely with practices and clinicians in the mental health field. Our conversation begins with the starting point in thinking of yourself as a “brand,” clarifying and communicating who you are and what you stand for, and how clinicians can become thought leaders. Adrienne shares insights about branding principles to follow in building a platform and sharing a message that feels true and genuine. We conclude with a look at how to stay authentic in branding and content in today's AI-dominated world. Beacon Media + MarketingYou'll Learn:To think of yourself as a brand, start by telling your story!Clarifying and communicating who you are without being sales-y and fakeThe intersection of social media content, branding, and authentic connectionAuthentic vs. fake (“Perfect comes across as fake.”)Heart and intention connect people through the know, like, and trust factor (Don't be afraid to share!)Things to consider in AI content vs. authenticity (AI is thought support, not a thought leader.)Adrienne's branding principlesWays to stand out in a busy, crowded placeAdrienne's book, Digital Marketing for Mental Health: From Complex to ClarityResources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.
Today's solo episode is the second of a three-part series we call The Therapist's Path to a Successful Online Course. Today's focus is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I'm bringing full transparency to today's topic as I share what I've learned through my years of experience with online courses. You'll Learn:The guilt loop running in my head (“I became a therapist to help people, not to sell things.”)Mindset shift that made it all make sense to meEthical selling: a path to transformation with deep care and clarity3 sales mistakes therapists make—and what to do instead:Thinking “sales equals sleazing”Think of aligned sales as clear communication with a gentle and generous invitation.Avoiding the “ask” entirelyIf someone is clearly interested, don't make them guess how to work with you. Give them a clear call-to-action.Not believing in the value of your courseYour confidence comes from alignment. Focus on the transformation you can offer.Want to learn more about developing an online course? Find our FREE 7-day email course, The Course Creator Starter Kit, by clicking the link. Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.How you can find Heather's course, free webinar, and other resources at www.lovefilledlife.com Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.
UK PROPERTY MARKET WEEKLY UPDATE — Week 34, 2025 Welcome to the 34th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Steph Vass, the co-Founder & boss of TAUK, as we unpack the key headlines from the 34th week of 2025, ending Sunday, 31st August 2025 ▶️ Watch on YouTube: https://youtu.be/6JNiBEhq0Ig
Welcome to our fall season of new episodes! After a busy summer of family time and travel, I'm excited to be back with you on the podcast. Today's conversation is an important one about mindful language in conversations touching on race and culture. Join us!Our Featured GuestDr. Nathalie EdmondDr. Nathalie Edmond is a licensed psychologist and the author of Mindful Race Talk: Building Literacy, Fluency, and Agility. She is the perfect guest to help us approach race as clinicians in the therapy room and in our advocacy work. We are covering topics such as what it means to have an “embodied” conversation about race, the importance of our language, and how we can strike a balance between honesty and accountability. Our discussion includes the elements of conversations that are truly beneficial in light of today's racially charged climate of cancel culture and “colorblindness.” We wrap up with a look at how clinicians can build cross-racial solidarity. WebsiteYou'll Learn:The impetus and inspiration for writing Mindful Race TalkAn “embodied conversation” about race—What does that mean?The importance of practicing to balance compassion and accountabilityNot talking about race is NOT the answer!The danger that clinicians face regarding multicultural awarenessThe myth of “colorblindness” vs. living with an attitude of racial and cultural awarenessSteps to build racial competence, literacy, and agilityThe “charge” associated with the topic of raceDr. Nathalie's advice for clinicians about tuning in and developing mindfulness and awarenessActions clinicians can take to develop cross-racial solidarity—What does this look like?Resources:Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients.You support your clients. Alma supports you.Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those...
So many people want a long term care plan with all the bells and whistles. They want a plan that will pay for everything that could ever happen. These plans are often priced higher than a budget allows. Why do people state that they want no coverage if they can't get the best plan out there? We don't do this anywhere but with LTC insurance. Do we not own a car because we can't afford a Tesla? No. Do we not eat because we can't afford the steak? No. When I work wit you, we work together to determine how much risk is both acceptable and affordable. There are plans offered to people on a stricter budget. There are plans that accept medical concerns that other plans don't accept. There are plans offered to age 89 in some states. Listen and then scheudle some time to work through this together
How do you fix a fix? Mike, Paul, and Colleen explore STC challenges, including parts, wrong installations, and ADS-B that isn't working. Email podcasts@aopa.org for a chance to get on the show. Join the world's largest aviation community at aopa.org Full notes below: Barat has a Cirrus SR22 with an STC air conditioner. The driveshaft recently broke and he's wondering how to fix it. Some mechanics he's spoken to won't use alternative parts, but others will. Mike said it's not unlike altering the original type certificate. The question is whether your alternative to the supplemental type certificate is major or minor. Mike and Paul agree that it sounds like a minor alteration because the parts are now available from Cirrus, based on the STC that Barat had it installed previously. Kevin has an LX7 with advanced avionics. A month or so after a trip through the Southwest, he got a letter from the FAA saying his ADS-B wasn't functioning properly. He's wondering how to know whether or not it's working. Mike said he thinks this problem is similar to the transponder question. Even though there's a reg that requires that an installed transponder be on and functioning, there's no way to know if that's the case, other than an ATC report or during a 24-month check. The hosts suggest you could do the same with ADS-B, requesting a report from the FAA on a periodic basis. Byron has a Cessna 170 that he purchased three years ago. The airplane came with vortex generators that were installed incorrectly. Byron is wondering what he should do next in terms of holding the original installer accountable. The hosts caution him on going to the FAA because they can't investigate halfway. Mike wonders whether the FAA would actually go after the mechanic, since it's not a safety of flight issue. Paul thinks making an honest mistake is usually let off from the FAA with minor infractions.
UK PROPERTY MARKET WEEKLY UPDATE — Week 33, 2025 Welcome to the 33rd UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Iain McKenzie, the boss of the 800 Estate Agent network, The Guild of Property Professionals, as we unpack the key headlines from the 33rd week of 2025, ending Sunday, 24th August 2025 ▶️ Watch on YouTube: https://youtu.be/7XlWNAto-qI
UK PROPERTY MARKET WEEKLY UPDATE — Week 32, 2025 Welcome to the 32nd UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Toby Martin, as we unpack the key headlines from the 32nd week of 2025, ending Sunday, 17th August 2025 ▶️ Watch on YouTube: https://youtu.be/TBg83AsHpRg
You're standing at the edge of a generation's call. The mantle is on the earth—will you pick it up? You are the answer. Will you answer the call of God? John 12:26 reminds us that the Father honors those who serve Him, and what you give to God He multiplies back a hundredfold. Step into your divine purpose today.Here I am! Send me | STC 2024 | Prophet Ezekiah FrancisWatch in English https://youtube.com/live/JgMcMCZLlF0Watch in Tamil (தமிழ்) https://youtube.com/live/PjuQ9IvRZhcWatch in Hindi (हिंदी) https://youtube.com/live/0ZmTMQoAe-gWatch in Telugu (తెలుగు) https://youtube.com/live/Rzn17AHHQ4MWatch in Malayalam (മലയാളം) https://youtube.com/live/FSnb-ZnLxDMWatch in Kannada (ಕನ್ನಡ) https://youtube.com/live/ctppprEuD1Q
Barry and Connie have been regular guests on Stirring The Cauldron over they years. This time they paid a visit to Marla and Ron on Ghost Chronicles. They usually do channeling on STC but this evening on Ghost Chronicle, you might find out more about Barry and Connie that you've known before. It was a very interesting podcast.
UK PROPERTY MARKET WEEKLY UPDATE — Week 31, 2025 Welcome to the 31st UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Programme' on the UK property market. This week, I'm joined by Steph Walker-Vass, as we unpack the key headlines from the 31st week of 2025, ending Sunday, 10th August 2025 ▶️ Watch on YouTube: https://youtu.be/uOS2pTkGn1A
UK PROPERTY MARKET WEEKLY UPDATE — Week 30, 2025 Welcome to the 30th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Simon Gates, as we unpack the key headlines from the 30th week of 2025, ending Sunday, 3rd August 2025 ▶️ Watch on YouTube: https://youtu.be/8evyntVP4rQ
Ready to dive into an incredible journey of faith?
In this episode, Gavin kicks off a new series on acoustical terminology by breaking down STC (Sound Transmission Class). Learn what STC really means, how it's used in the industry, and why it doesn't always tell the full story. Whether you're an architect, contractor, or just acoustics-curious, this episode will help you better understand how sound blocking works (and where STC falls short).Video By: More Than Media - www.morethan.mediaInstagram: https://www.instagram.com/morethan.media/TikTok: https://www.tiktok.com/@morethan.mediaYouTube: https://www.youtube.com/@morethanmedia_The S.O.U.N.D. Project Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sound-project/id1680525959Spotify: https://open.spotify.com/show/6dkk1s642VFjZGsdYGyxBPGoogle: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kZTBiZGNlOC9wb2RjYXN0L3JzcwFull episodes playlist: https://www.youtube.com/playlist?list=PLghfvh2wd7A9MnVKr44jtPEg0qcZ1esTFKeep up with us on our Socials:- YouTube: https://www.youtube.com/@haverstickdesigns- Instagram: https://www.instagram.com/haverstickdesigns/- Facebook: https://www.facebook.com/HaverstickDesigns- TikTok: https://www.tiktok.com/@haverstickdesigns- LinkedIn: https://www.linkedin.com/company/haverstick-designs/- Linktree: https://linktr.ee/haverstickdesigns- Website: https://www.haverstickdesigns.com/00:00 – Welcome to The Sound Project00:00 – Intro: Welcome to The Sound Project 00:08 – Launching the New Acoustics Series 00:13 – What Is Sound Transmission Class (STC)? 00:25 – How STC Measures Sound Blocking 00:42 – Why STC Can Be Misleading 01:19 – STC Rating Levels Explained (25 to 65+) 03:16 – How STC Is Measured (Lab vs. Field) 05:54 – Interpreting STC Charts & Deficiencies 06:22 – Real-World Examples: Doors, Drywall, Vinyl, Concrete 08:14 – STC's Limitations: Low Frequencies & Impact Noise 10:13 – Flanking Paths and Field Testing (ASTM E336) 11:17 – Comparing Wall Types: Concrete vs. Steel Stud 12:45 – Using the Sound Isolation Simulator Tool 15:14 – Summary: When & How to Use STC Effectively 16:18 – Final Thoughts & Viewer Q&A Invitation
UK PROPERTY MARKET WEEKLY UPDATE — Week 29, 2025 Welcome to the 29th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Bryan Mansell, boss lady of Gazeal, as we unpack the key headlines from the 29th week of 2025, ending Saturday 27th July 2025 ▶️ Watch on YouTube: https://youtu.be/pB-mFlz9yms
Today's session is all about rebranding. We are taking a behind-the-scenes look at how different circumstances might affect the business you've established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let's explore this topic together.Our Featured GuestKevon CheungKevon Cheung is the founder and head teacher at Small School. He was a previous guest on the podcast several years ago, and I've taken his Build in Public Mastery Course to help overcome my fears about posting on social media. I learned a lot of helpful information about creating effective posts on LinkedIn, YouTube, and the STC podcast. Kevon's wisdom and practical knowledge have helped me lean into vulnerability in many areas. In light of his rebranding from Public Lab to Small School, Kevon shares the pain and difficulties in business building and rebranding, why he felt the need to rebrand, and what he teaches in his online “small courses.” He also explains where he sees course creators stumbling the most. Small SchoolYou'll Learn:The painful parts of Kevon's rebranding process (Changing your identity and “rebuilding what you're known for”)Kevon's thoughts about working through the inevitable feelings of failure when a change became necessary (How to reframe your mindset about a pivot)The biggest mistake course creators makeKevon's #1 piece of advice for entrepreneurs and course creatorsKevon's reasoning behind his “all in” attitude about online coursesKnowing when to add a course as a new offering (Have you validated your expertise with your audience?)Where course creators stumble the most–and why the goal is to create an experience that connects, surprises, and delightsKevon's perspective on what a “small course” isResources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Quiet Builder!
✨ Are you ready to discover your true purpose? In a world filled with distractions, remember that God sees your heart. You're not here by accident—you are called on HIS basis to make a difference.
UK PROPERTY MARKET WEEKLY UPDATE — Week 28, 2025 Welcome to the 28th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Alice Bullard, boss lady of Nested, as we unpack the key headlines from the 28th week of 2025, ending Saturday 20th July 2025 ▶️ Watch on YouTube: https://youtu.be/_THPOlLtKaE
“My mouth is a fire escape. The words coming out don't care that they are naked. There is something burning in here.” ~ Andrea Gibson (RIP
Patricia Strenius är den mest framgånsrika svenska tyngdlyftaren sedan Starke Arvid (1873-1954). Hon har tagit två EM-guld och ett VM-silver. Hon kan få upp en skivstång med 136 kilo från golvet till spikraka armar. Isabella von Weissenberg fick på sig landslagskläder ett år efter att hon provade skivstångsträning för första gången. Hon har tagit världsrekord i knäböj åtta gånger och böjt 203 kilo. Båda personifierar trenden att även styrkeatleter har börjat löpträna, både för att bli bättre lyftare men också för att bli bättre människor. Sedan Hyrox slog igenom ser man allt fler muskelmonster i löparskor. I Isabellas fall hjälpte löpningen henne att ta sig tillbaka till strykelyft efter en lång period av utbrändhet och självtvivel. Patrica tränar mot Stockholm Halvmarathon, utan att offra styrka och spänst. Hur ska man löpträna om man är superstark? Hur blir man superstark om man mest vill löpträna? Manne fortsätter att stapla 100k-veckor på varandra och har sprungit i Kjell-Erik Ståhls vackra omgivningar. John är en löpare igen, men också en person som drabbas av mycket svår träningsvärk. För första gången på länge har han behövt be sin far om skjuts från ett avbrutet pass. Storytel är med som sponsor och i fyra veckor framåt kör vi den springande bokcirkeln och lyssnar på Löparens hjärta av Markus Torgeby. HÄR kan man få 30 dagar gratis med 100 timmars fri lyssning. 3 för 2 på alla kläder på Löplabbet. Semesterträna på STC!
UK PROPERTY MARKET WEEKLY UPDATE — Week 26, 2025 Welcome to the 26th UK Property Market Stats Show of 2025 — your go-to weekly YouTube ‘TV Show' on the UK property market. This week, I'm joined by Kristian Stott, as we unpack the key headlines from the 26th week of 2025, ending Saturday 6th July 2025 ▶️ Watch on YouTube: https://youtu.be/k2OUVfgAIcg
UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 25th UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Verona Frankish, boss lady of Yopa, as we delve into the key property market headlines for 25th week of 2025 ending on the 29th June 2025. The YouTube Show https://youtu.be/wIz4xxwfdes ✅ Listings (New Properties on the Market) 36.7k new listings this week (last week 37.7k) YTD still 5% higher than Week 25 of 2024 YTD and 7.6% higher YTD compared to 2017/18/19. (9301k Listings YTD 2025 vs 889k YTD 2024) ✅ Price Reductions (% of Resi Stock) 26.7k Price Reductions this week (last week 26.8k) Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%)) …13.4% the month before For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 27.5k UK homes sold STC this week (last week 28.3k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (664k Sales agreed YTD 2025 vs 615k YTD 2024) and 15.6% higher than 2017/18/19 YTD levels (575k). ✅ Sell-Through Rate (Monthly in Arrears) (Month in Arrears) May's sale run rate of 16.1% of Resi stock sold stc (ie 16.1% of Estate Agents properties on the market went sale agreed). 15.36% last month 2024 monthly average: 15.3%. Long term 8 yr average: 17.9%. ✅ Sale Fall-Throughs 6,529 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 23.7% (last week 23.2%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April '25 - 5.51%. 2024 average: 5.36%. (June's figures to follow next week) ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 21k net sales this week (21.7k last week), compared 2025 weekly average of 20k. 509k Net sales 2025 YTD total is still 6% higher than compared to 2024 YTD (480k) and 11.1% higher than YTD 2017/18/19 (458k). Local Focus this week Mansfield Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-9kstQ6PoRl
If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it's easy to get caught up in the chaos. In today's episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU!You'll Learn: 7 habits that have changed everything for me:Design for longevity, not growth.Learn how I structure my podcast schedule around the life I want.Capture ideas daily.I use a private Slack channel to keep podcast ideas and give me a pipeline of new content.Follow a repeatable episode outline.Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services.Batch record on off-months.I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility.Warm up my voice and energy before recording.There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement.Promote my own offers first, and not just sponsors.Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.)Engage with listeners on a regular basis.Ask listeners what topics they want you to cover. Podcasting is not a one-way street!Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Quiet Builder!
Everybody get up, it's the start of the FINAL YEAR of STC, and what an episode it is. Grotesque desirable triangles, ideas from the Fun Factory, incredibly sexy insects, a suss six, a sunny seven and two familiar fives.
UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 23rd UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Steph Walker-Vass, boss lady of TAUK as we delve into the key property market headlines for 23rd week of 2025 ending on the 15th June 2025. The YouTube Show https://youtu.be/0M9NCYaPww0 ✅ Listings (New Properties on the Market) 37.6k new listings this week (last week 39.3k) YTD 5% higher than Week 23 of 2024 YTD and 8% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 27.4k Price Reductions this week (last week 27.9k) Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%)) …13.4% the month before For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 28.1k UK homes sold STC this week (last week 28.6k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (608k Sales agreed YTD 2025 vs 562k YTD 2024) and 16% higher than 2017/18/19 YTD levels (524k). ✅ Sell-Through Rate (Monthly in Arrears) May's sale run rate of 16.1% of Resi stock sold stc (ie 16.1% of Estate Agents properties on the market went sale agreed). 15.36% last month 2024 monthly average: 15.3%. Long term 8 yr average: 17.9%. ✅ Sale Fall-Throughs 6,421 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 22.8% (last week 23.5%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April '25 - 5.51%. 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 21.7k net sales this week (21.9k last week), compared 2025 weekly average of 20k. 2025 YTD is 6% higher than compared to 2024 YTD and 11.4% higher than YTD 2017/18/19. ✅ Lettings Stats Local Focus this week Southport Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-Wwr5CXYQwN
Andreas Almgren stod för kanske den största prestationen i svensk löparhistoria då han i helgen briljerade på Stockholms Stadions banor när han vann Bahaus Galan på det nya Europarekordet 12.44.27. Tiden innebär att Andreas nu är dubbel Europrekordinnehavare, världsetta på 5000m i år och den 12e snabbaste mannen genom alla tider på distansen. Vi sitter ned med Andreas för att få all info om uppladdningen för loppet, känslan att lyftas av hemmapubliken och hur det var att till stora delar själv göra loppet från front efter att haren hade klivit av. För Andreas väntar nu en spännande säsong där det stora huvudmålet är VM i Tokyo i september. Missa inte denna intervju med Sveriges just nu starkast lysande löparstjärna. Manne har sprungit 12 mil, gjort 800 armhävningar och håller fanan högt i träningväg för podd-duon. John funderar på att skaffa promenadstavar. Manne tar emot nya adepter för individuell coachning. Start 1/7. Maila honom på manne@manneforssberg.se för mer info. Missa inte vår löparresa med Apollo till Playitas 1-8 december, all info finner du här: Löparresan Veckans Sponsorer: Saucony, Löplabbet, STC. Löplabbets trailskoguiden finns ute nu! Den 30 juni springer vi Kalle Berglunds backe i Hagaparken. Alla kan var med oavsett nivå. Efteråt hänger vi på STC Hagastaden och man får man pizza, goodiebag och gratis provträningsmånad. Anmälan här!
Ep. 38 - Title Sponsor: Scrapin the Coast Our Lifestyle Podcast YouTube Channel ODB talks Scrapin' the Coast - TOP 10 things you need to know! Note: episode 388 artwork created by Jason "ODB" Ballard using images from StC 2025 event! RIP Mark “Papa Smurf” Ballard! We miss you Dad. Stay On Da Rise!
UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 22nd UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Rob Smith, boss man of Hunters, Whitegates & Northwoods as we delve into the key property market headlines for 22nd week of 2025 ending on the 8th June 2025. The YouTube Show https://youtu.be/e6wchVvd5AU ✅ Listings (New Properties on the Market) 39.3k new listings this week (last week 31.9k - which was a Bank Holiday) YTD 6% higher than Week 22 of 2024 YTD and 8% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 27.9k Price Reductions this week (last week 21.9k - again Bank Holiday the week before) Monthly Run Rate in reductions - 1 in 7.1 of Resi Sales stock per month is being reduced (which represents 14%) …13.4% the month before For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 28.6k UK homes sold STC this week (last week 25k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (581k Sales agreed YTD 2025 vs 535k YTD 2024) and 16% higher than 2017/18/19 YTD levels (499k). ✅ Sell-Through Rate (Monthly in Arrears) May's sale run rate of 16.08 of Resi stock sold stc (ie 16.08% of Estate Agents properties on the market went sale agreed). 15.36% last month 2024 monthly average: 15.3%. Long term 8 yr average: 17.9%. ✅ Sale Fall-Throughs 6,713 Sale fall-thrus last week from Resi Sale Sales Pipeline of 479k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 23.5% (last week 21.7%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure 5.84% of sales in the UK agents pipelines fell thru. For comparison, April '25 - 5.51%. 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 21.9k net sales this week (19.6k last week), compared 2025 weekly average of 20k. 2025 YTD is 6% higher than compared to 2024 YTD and 11.2% higher than YTD 2017/18/19. Local Focus this week Stockport Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-xM8meJ1nSN
Our guest today is truly a renaissance man... Mike Smith done a little bit of everything. Tune in to hear all about it. Did you like this episode? We want to hear your thoughts. STC@fredoniahill.org
On our latest podcast, we chat about all the action on the Street between the 2nd and the 6th June 2025 (Episodes #11,585 - 11,590). After 25 years on the cobbles, we say a fond farewell to Eileen Grimshaw this week, who, in typical Corrie fashion, jets off to the other side of the world on bit of a whim. And saying goodbye to his mum isn't the only thing on Todd's mind either Millie's unexpected arrival on their doorstep gets Theo's head in a bit of a spin. Also this week, Tim's in Sally's bad books again after he arranges a secret meeting to investigate fostering, Abi gets very close to giving into temptation and Dylan's released from the STC - and he's got a bone to pick with Brody! Up next on the podcast it's the Kabin, and we reflect on Corrie's poor showing at the Soap Awards a week on from the ceremony, and we finish off the episode with another bumper crop of listener feedback. Street Talk - 00:16:37 The Kabin - 02:26:13 Feedback - 02:40:36
This podcast covers episodes 11,585 to 11,590. Sally is shocked when she catches Tim meeting with a social worker to investigate the possibility of fostering. Carl makes some easy cash from Fiona with his dodgy MOT caper while courting a very keen Tracy. Sean worries about Dylan being released from the STC and running into Brody, but for the wrong reasons. Dee Dee is ready to focus on her work when James returns from the US again. Jason suggests to Eileen that she become his business partner and move to Thailand. Millie reads Middlemarch. Abi's mince needs a sniff. Psst — Kev fainted.
UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 21st UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Toby Martin, as we delve into the key property market headlines for 21st week of 2025 ending on the 1st June 2025. Don't forget that all numbers are down from the previous week's as it late May Bank Holiday The YouTube Show https://youtu.be/X1BCZ8Nh4XA ✅ Listings (New Properties on the Market) 31.9k new listings this week (last week 41.3k) YTD 5% higher than Week 21 of 2024 YTD and 9% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 21.5k Price Reductions this week (last week 27.2k) Monthly Run Rate in reductions - 1 in 7.5 of Resi Sales stock per month is being reduced (which represents 13.4%). For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 25k UK homes sold STC this week (last week 28.9k) YTD - The number of Sold STC Resi homes are 8% higher compared to 2024 (551k Sales agreed YTD 2025 vs 511k YTD 2024) and 16% higher than 2017/18/19 YTD levels (399k). ✅ Sell-Through Rate (Monthly in Arrears) April's sale run rate of 15.36% of Resi stock sold stc (ie 15.36% of Estate Agents properties on the market went sale agreed). May's figures not out yet - so will be next week March's was 16.3%. 2024 monthly average: 15.3%. Long-term 8-year average: 17.9%. ✅ Sale Fall-Throughs 5,441 Sale fall-thrus last week from Resi Sale Sales Pipeline of 453k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 21.7% (last week 22.9%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). May's figure not out yet - April, as a whole, 5.51% of sales in the UK agents pipelines fell thru. For comparison, 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 19.6k net sales this week (22.2k last week), compared 2025 weekly average of 20k. 2025 YTD is 5% higher than compared to 2024 YTD and 11.2% higher than YTD 2017/18/19. Local Focus this week Plymouth Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-tz9cFoINVJ
Hey, boomers! It's time to take a look back at the Sega-sational world of the UK in the 1990s! Special guest Chris McFeely of Sonic the Comic the Podcast joins us for a recap of Sonic the Hedgehog Beats the Badniks, a compilation of STC's first four Sonic strips. From the spikeball's speedy start to a clash with a cyborg chum, and from saving Sally's sibling to an encounter with an inorganic imposter, we look back at the comic's earliest days to see how they set the stage for the stories to come. (0:00:00) Intro (0:04:31) Chris's history with Sonic (0:11:52) Main topic: Sonic the Hedgehog Beats the Badniks (0:23:04) Enter: Sonic (0:44:49) Robofox (1:09:03) Mayhem in the Marble Zone (1:32:35) Day of the Badniks (1:47:06) Jake's thoughts (1:48:20) Final thoughts (2:24:57) Outro Amie Waters on Twitter Sonic The Comic The Podcast Chris McFeely on YouTube
UK PROPERTY MARKET WEEKLY UPDATE Welcome to the 20th UK Property Market Stats Show of 2025, your go to weekly ‘TV show' on the UK Property Market on YouTube This week, I'm joined by Iain McKenzie, as we delve into the key property market headlines for 20th week of 2025 ending on the 25th May 2025. The YouTube Show https://youtu.be/lDlSupQsKdk ✅ Listings (New Properties on the Market) 41.3k new listings this week (last week 40.6k) YTD 6% higher than Week 20 of 2024 YTD and 9% higher YTD compared to 2017/18/19. ✅ Price Reductions (% of Resi Stock) 27.2k Price Reductions this week - Monthly Run Rate in reductions - 1 in 7.5 of Resi Sales stock per month is being reduced (which represents 13.4%). For comparison, 12.1% average in 2024, though the long-term 5-year average is 10.6%. ✅ Total Gross Sales (Agreed Sales) 28.9k UK homes sold STC this week (last week 28.8k) YTD - The number of Sold STC Resi homes are 9% higher compared to 2024 (527k Sales agreed YTD 2025 vs 484k YTD 2024) and 17% higher than 2017/18/19 YTD levels (399k). ✅ Sell-Through Rate (Monthly in Arrears) April's sale run rate of 15.36% of Resi stock sold stc (ie 15.36% of Estate Agents properties on the market went sale agreed). March's was 16.3%. 2024 monthly average: 15.3%. Long-term 8-year average: 17.9%. ✅ Sale Fall-Throughs 6,618 Sale fall-thrus last week from Resi Sale Sales Pipeline of 453k UK homes sale agreed (sold stc). Another method is that week's sale fall thrus as a % of gross sales that week. This week, that is 22.9% (last week 22.7%). That is below the 7-year average of 24.2%, and well below the 40%+ levels post-Truss Budget (Autumn 2022). In April, as a whole, 5.51% of sales in the UK agents pipelines fell thru. For comparison, 2024 average: 5.36%. ✅ Net Sales (Gross sales for the week less Sale Fall Thrus for the week) 22.2k net sales this week (22.2k last week), compared 2025 weekly average of 20k. 2025 YTD is 6% higher than compared to 2024 YTD and 11.5% higher than YTD 2017/18/19. Local Focus this week Canterbury Graphs Available for use in free valuations / internally. Please dont publish these on social media without my OK. Reason - my fee paying clients use them - so its not fair on them https://we.tl/t-nCHRQepW3h
Today's topic is at the heart of the Quiet Builder philosophy. The question is, “How do we design a business that supports our lives, not swallows it?” This becomes increasingly important as the world grows more uncertain and our responsibilities grow daily. This episode is for anyone building a business that fits into real life, and not the other way around.You'll Learn:My pandemic story of stepping back and reassessing my business3 anchors for building a life-first business in an uncertain world:Design for margin, not maximum.Clarity comes from creating margin, not hustling.Designing for margin is how we stay well enough to serve others.Build products that don't require your constant presence.Design for asymmetry, where value isn't tied to one-to-one time.A life-first business scales impact, not just hours.Plan around what you can't plan for.Your business should be designed to absorb disruption, not collapse under it.Strategies that work for me are “Walden months,” a hard growth ceiling on STC, and allowing maximum flexibility to travel when loved ones need extra help. To sum up today's topic: “A resilient business doesn't break when life happens; it bends with grace.”Need help in this area? Check out 50 Free ChatGPT Prompts for Quiet Builders on our website.Sign up here for our new newsletter, The Quiet Builder, that comes out twice monthly. Free Resources for Quiet Builders, Podcasters, and Course CreatorsValidate Your Online Course IdeaGet our free 7-day email course for therapistssellingthecouch.com/coursekitStart Podcasting as a Thought LeaderWatch our free workshop on using podcasting to build authority sellingthecouch.com/podcastingworkshopThe Quiet Builder NewsletterA $97/year premium newsletter for thoughtful therapists, founders, and leaders sellingthecouch.com/quietbuilderMentioned in this episode:Try Quiet Builder!
Lorri joins us today to share stories and tales from far away lands!Give us a shout. STC@fredoniahill.org
When a multinational corporation and a values-based volunteering non-profit team up to use their unique superpowers to benefit the world... then they can truly become superheroes! In Part 2 of this exploration of the partnership between UPS and Serve the City, we see how it has moved from simply local community engagement to growing global impact.We see how the UPS Foundation has helped to start a new chapter of Serve the City in Cologne, upskill migrant workers in Dubai, and open the Impact Coworking Cafe in Paris. And we also see how STC works with UPS in their mission of delivering pathways to empower resilient, just, and safe communities around the world.
It's been a long time coming... Andy Binford joins us to share a little about his life in education, and maybe a couple of stories of Blake as a student!We want to hear from you. Email us at STC@fredoniahill.org
Are you a clinician in private practice who has considered taking insurance–but you just aren't sure? Maybe you already take insurance, but are overwhelmed with navigating denials and rejections. Either way, today's session is packed with helpful information and strategic tips. Join us to learn more!Our Featured GuestJeremy ZugJeremy Zug is a partner at Practice Solutions, which offers support and insurance billing for therapists and private practices. Their mission is to partner with and empower providers to focus on patient care by removing the burden of billing. Jeremy shares information about denials and rejections, the difference between the two, and how to fix them. He also shares the top three reasons for denials and rejections. We are thrilled to welcome Jeremy as a returning guest to STC!Practice Solutions You'll Learn:What is a denial?The tricky layers of denialsWhat is a rejection? (This is better than a denial and is usually fixable in a short amount of time.)Assessing your risk tolerance (low, medium, or high?)Fact: Some insurance companies are easier to work with than others. (Check their denial rates!)Insurance companies' tactics to “control the spend”Jeremy's advice about denials and appeals, especially for solo practitionersThe top three reasons for denials: duplicate claim and service, coordination of benefits, and “denied for medical necessity”The top three reasons for rejections: credentialing issues, patient demographics, and “modifier inconsistent with place of service”The top actions therapists can take to fix denials and rejections: track them, look for a pattern/cause, and manage your insurance mixtureAn overview of Practice Solutions and their services (book, billing, and billing department support) Use this link for 20% off any of their services for STC listeners! Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Quiet Builder!If hustle culture makes your soul itch. You'll love the quiet builder. It's for folks building businesses with heart, not hype. You can take a peek inside at https://sellingthecouch.com/builder.
FH Student Director, Seth Hoffman, joins us today. Tune in to hear how God led him into ministry and how he ended up at Fredonia Hill. We want to hear from you. Email us at STC@fredoniahill.org.
20 personas han acudido a denunciar posibles "pinchazos" mientras viajaban en el Metro: SSC CDMX En Guanajuato arranca la Semana Nacional de Vacunación 2025 EU acusa a Rusia de no Querer parar la guerra contra Ucrania Más información en nuestro podcast
Today's session revolves around the phrase “quiet builder.” We are discussing the concept behind this phrase, as well as why this mindset is so vitally important in this day of political uncertainty, escalating AI technology, etc. You may wonder how you can build something meaningful without being loud, fast, and constantly online, and I honestly think about this concept very often. When I started Selling the Couch in 2015, I knew that I didn't want to build my business like everyone else; my definition of success differs from what society pressures us to do to be successful as entrepreneurs. I wanted to embody a more holistic definition of success and well-being, and my purpose remains much bigger than simply building a successful business. Join me as we explore the idea of being a quiet builder.You'll Learn:3 Marks of a Quiet Builder:Quiet builders create from depth, not noise.They focus on long-form content.Quiet builders design their businesses around their lives, not the other way around. They ask, “How do I build something I won't resent 5-10 years from now?”Building with “margin” has become my goal.Quiet builders play the long game.They focus on timeless principles, like service, trust, and consistency as they look to cultivate a legacy.For building a values-driven, life-first business that goes against hustle culture messaging, join our new premium newsletter that is published twice monthly. Learn more about The Quiet Builder Newsletter. Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.
Corresponde a TEPJF revisar a candidatos para elecciones judiciales con prsuntos nexos con criminales: Sheinbaum CNDH exige se suspenda spot antiinmigrante del Gobierno de EU Más información en nuestro podcast
Welcome to this session about AI and SEO, very relevant topics to consider in today's world of constantly evolving technology. SEO is what most clinicians have focused on for many years, but the online world is changing rapidly in the face of new advancements in AI. With these advances come new levels of fear, excitement, and uncertainty about AI's role in content creation, SEO, and more. If you feel lost and need direction around these topics, today's podcast session will be helpful and informative. Our Featured GuestMary WalkerMary Walker is the new owner of Simplified SEO Consulting, a firm dedicated to helping therapists and other professionals grow their practices through strategic search engine optimization. In this conversation, Mary explains how AI is enhancing SEO, how she sees website SEO evolving with AI, and some of the biggest mistakes therapists make with SEO and AI. Simplified SEO ConsultingYou'll Learn:Words of encouragement to clinicians about SEOWays that AI is enhancing SEO (what we need to understand)Thoughts on changing your perspective if you've been fearful of AIBenefits of using social media and AI searches togetherMary's tips for maximizing SEO content on all platforms (Find out why YouTube is her #1 choice!)Don't discount the effectiveness of video posts to share content and engage with your audience.Wisdom in balancing the frequency of social media posts and using AI tools to repurpose existing content (Mary recommends Pictory AI for easy video creation.)The scoop on schema markup–what it is and what it does (Find out more at schema.org.)Top SEO mistakes therapists make in the world of AI:Resisting change and being unwilling to adaptWriting content at a higher level, which AI doesn't likeLearn more about SEO with a free course and YouTube video series. Click here.Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.
You know what we've been telling you happened to UK comics after STC? We get a couple of disturbing glimpses of it this issue. Bags of tat, three poundsworth of hail Marys, and what happened to Dave when Jasper Carrott came on.
Welcome! Today's session kicks off a two-part series on podcasting for therapists. Today's focus is on how podcasting can help you build something bigger than just a business and help establish you as a trusted voice that resonates far beyond the therapy room. If you are a therapist who has been wondering whether it's time to expand your reach, this episode is for you. As I've grown as a podcaster, I've learned lessons about thinking of this skill set as a tool for reaching far beyond clinical work in serving others and growing a business. Even though I was initially surprised that people would even listen to my podcast, I've come to understand that podcasting for me wasn't just about sharing content. It is simply “credibility building” in slow motion, but it's not the loud credibility that permeates social media. It is the quiet kind that is built through consistency, trust, and service.You'll Learn:In a noisy world, depth builds trust, and podcasting creates space for depth.Three ideas about using podcasting to build your thought leadership:Thought leadership begins with trust, and podcasting builds trust–one episode at a time.People follow voices that they trust, and podcasting gives them the time and space to be human and not just polished. Authenticity is a strength!Podcasting helps you organize and articulate your ideas.You learn to refine frameworks, language, and points of view.Podcasting positions you as a thoughtful voice in a noisy world.You don't need to be the loudest; you need to be the most aligned. Going viral and building a massive audience has a lot of downsides.Therapists who podcast consistently become trusted voices. Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.
Welcome to a new season of STC after a break of several weeks. I'm excited to be back with new sessions! Today's topic to explore is the all-important question of why some offers sell well and others flop. I'm joined by my friend Prerna Malik!Our Featured GuestPrerna MalikPrerna has worked with well-known entrepreneurs like Pat Flynn as a conversion copywriter. She and I connected on LinkedIn, and I immediately saw that she comes from a place of integrity and wisdom. In this session, we discuss what offers are and the top three conversion secrets that make offers sell like crazy. You'll find our conversation informational and inspirational. Prerna's Website and Free Email CourseYou'll Learn:What is an offer? (and what is it not?)Five key elements to an offer:The core offerYour unique mechanismTrust buildersDesire driversObjection demolishersPrerna's top three conversion secrets to strong offers:Lead with emotion, simplicity, and clarity.Use specific messaging and positioning.Use user-based urgency.Maximizing the impact of your copy on your audienceThe most common mistakes entrepreneurs make in their offersA conversion mistake most people make without realizing itThoughts on bonus offers: “Every bonus should have a purpose; otherwise, it's just fluff.”Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind. Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That's why Alma is here—to help you create not just any practice, but your private practice. With Alma, you'll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE —an exclusive offer for STC listeners.
If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your impact beyond the therapy room, but without a sustainable strategy, it's easy to get caught up in the chaos. In today's episode, I'll walk you through the 7 simple yet impactful habits that have changed my relationship with podcasting and made this endeavor sustainable for the long haul. Get ready to hear how you can implement these practices into your own podcasting journey and finally create a process that works for YOU!You'll Learn: 7 habits that have changed everything for me:Design for longevity, not growth.Learn how I structure my podcast schedule around the life I want.Capture ideas daily.I use a private Slack channel to keep podcast ideas and give me a pipeline of new content.Follow a repeatable episode outline.Establish a framework for solo and guest episodes, and use solo episodes to invite people to your products and services.Batch record on off-months.I record January and February episodes in November and December and keep 3-6 episodes “in the bank” to create a buffer and flexibility.Warm up my voice and energy before recording.There are simple habits (tea, deep breathing, diction exercises, etc.) that work to help me treat my podcast like a speaking engagement.Promote my own offers first, and not just sponsors.Research shows that podcasters are the most trusted media personalities, and inviting people in through dynamic ads is a game changer. (Check out Captivate and the discount available for STC listeners.)Engage with listeners on a regular basis.Ask listeners what topics they want you to cover. Podcasting is not a one-way street!Resources:Try our FREE Podcasting Workshop to learn more.Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.
Today's session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website design, marketing, and more. The truth is that the pandemic changed everything and catapulted the tech startup world into the range of billions of dollars. Don't miss my enlightening conversation with today's guest!Our Featured GuestMichael FulwilerMichael Fulwiler is Head of Brand Marketing at Heard, a company that assists therapists with bookkeeping and financial needs. I've come to rely on Mike's expertise as a good friend as I navigate the aspects of STC, trying to be a protector of our field while staying in alignment with my values. In this session, Mike and I discuss the mindblowing numbers around the multitude of mental health tech startups and how clinicians can be informed about which ones are most likely to succeed or fail. We also discuss the vitally important topic of client data privacy and the top three considerations we should have before signing up for a product or service. Heard WebsiteYou'll Learn: How to view tech startups in the mental health industry in terms of “headwind” and “tailwind” tendencies since the COVID-19 pandemicWhat the data shows about tech startups: 90% will fail!Why the big risk also comes with big opportunities in the startup worldWhat happens when a clinician contracts with a mental health tech startupWhy client data privacy is a valid concern when working with a tech startup (Hear Mike's advice about watching out for red flags!)Top three considerations for a therapist about a tech startup:How they handle the data Whether or not there is a mental health professional on their team who helps with decisions and developmentHow compensation for therapists is structuredMike's advice about doing your due diligence when contacted by a tech startupAn overview of Mike's work and mission at Heard and what they provide for therapistsResources:Interested in starting a podcast?https://sellingthecouch.com/podcastingworkshopWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
This will be the last episode for a month or so as I take a break to get ahead on some projects and take extra time to recharge. Today's session is in response to a frequent question about optimizing your LinkedIn profile. I don't pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many people are curious about LinkedIn and how to use it best, so I'm happy to share some of my insights today!You'll Learn:View your profile as a landing page, not a sales page. Tips for your banner (Canva is a great resource!), profile picture, text, and graphicsMy philosophy when trying something new: “Get going, get good, and then get smart.”Including credibility and social proof in your LI profileBeware of playing the analytics game!Taplio is a great resource for scheduling LI posts.Structure your “About” section with an emphasis on storytelling.Gauge your level of engagement with your ideal client.Be clear and simple about your call to action.Connect with your audience on a deeper level through your “Featured” section.Thoughts about maximizing the impact of your “Activity” sectionTips for other sections on your LI profileResources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:STC Elite STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.