Enterprise Marketer Podcast - Conference

At the beginning of the year, we are always looking for resolutions. Things we want to change, areas we want to grow it, and ways to make our lives better. One of the areas we tend to focus on is our education. In marketing, you are asked to do the impossible, stay on top of new trends and be proficient in your ability to drive results. That's right, we have to try new things and be right all the time?"Especially once you do any craft for a while, you learn a lot about it, and so all of us have been practicing this art and craft of digital and content marketing, we've learned some things, and believing in your ability, and having that sense of self-confidence, I think, can help you do even better, you know, and that's what I think everybody should really recognize is what you are accomplishing, especially when you're selling hard products, and your milestones are minimal, you've got to learn to celebrate your successes along the way. To me, that's essential."In this conversation, Jeff Julian and Vishal Khanna discuss the need to grow as marketers and ways to consider the different approaches from different trades for becoming better at what we do.Full Show with Video: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/67-vishal-khanna-from-intelcontent-2017/

In this show, Pamela Muldoon sits down with Jeff Coyle to discuss marketing insights and changes in digital marketing that most marketers might not know about.Full Show: http://emktr.co/2wv2Wd0Biography:Jeff Coyle is a data-driven search engine marketing executive with more than 16 years of experience managing products and website networks.Jeff is the Co-founder and Chief Marketing Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

When your marketing team is focusing on the channels rather than the primary asset, the content, you loose the ability to understand the quality of your leads coming from your site. You don't know what they have seen, where you think they are going, and why they are where they are. Being able to have a ledger of content consumption habits of this user and comparing that to where you want them to go and what others have found valuable, you really start to be able to drive customer journeys. In this podcast, Nick Edouard discusses the need for triggering content assets that are part of a journey to drive the bingeing habits of site visitors for greater engagement and giving them more control over the journey. We also answer the following questions:Why is Content Marketing software needed?Where does the Content Management System fit in?How do we bring content together that is spread throughout the web?Not all Content Marketing software is the same. If you buy a CMS, CRM, or Marketing Automation platform, there is a particular set of problems each is tasked to complete to be in that category, but that is not so in Content Marketing software. Near the end, we get into a topic that is near and dear to my heart, the interoperability of MarTech vendors and the need for a Knight's Round Table conference for beginning the conversation about how we can work together in harmony for the health of the stack and customers, rather than be in an arm's race and be competing with companies that we should not actually be competing with.Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/65-nick-edouard/Biography:Nick Edouard is Co-Founder, President, and CMO of LookBookHQ. Nick has previously founded or led several high-growth technology companies in Canada, the US and the UK including Broadreach Networks (acquired by QinetiQ) and Macropolitan (acquired by Arqiva). He was most recently President, North America of Nomad Digital, the leading global provider of connectivity solutions to the transportation sector. A frequent speaker at conferences and events, Nick holds an MA (Hons) degree in Classics & Philosophy from Trinity College, University of Oxford. He’s still figuring out what to do with it.

"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to use content to convert the audience. You have HR teams that need to drive culture and long-term employment. Then you have the customer who needs value, and you need to build up as much trust as possible, and in Buddy's industry of pharmaceuticals, confidence and value are key.In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that they are driving and receiving value along the way.BiographySenior Director of Content Strategy at The Medicines Company. Healthcare communications, digital health storytelling & visual content strategy by day. By night, comic book writer and visual storytelling educator. Speaks on the topics of content strategy, multichannel content marketing, social media in pharma, intelligent content, content engineering, analytics, transmedia storytelling with intellectual property, and user journeys for healthcare professionals and patients.Watch the show here: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/64-buddy-scalera/

The CMI team has been through a lot of changes over the past year with the acquisition by UBM. The thing that has not changed is their passion for the community and their friendship within.At ICC, we were able to host a poker game with only UBM/CMI staffers and talk to them about the event, their team, and some of the things they love.

Let's face it, we are in strange times when it comes to creative, design, and digital asset development. From the marketing teams perspective, for nearly a century, they have relied on some form of advertising agencies to augment their team's capabilities to deliver results. From the business perspective, for nearly a century, they have relied on some form of consulting firms to augment their team's capabilities to deliver results. From the IT teams perspective, for half a century, they have relied on the software development firms to augment their team's capabilities to deliver results. Now, in 2017, the responsibilities of these three units have been passed off in some form to the marketing team when it comes to strategy, systems, and creative used to reach customers. Since the primary outside resource for this team was the agency, we have seen many different forms launch in this new competitive landscape. Companies like Deloitte, Avanade, Accenture, HP, IBM, Microsoft, and so many others are stepping into the world of WPP, Ogilvy, and the likes for a showdown of historic proportions.With this collision, an interesting problem has arisen with pricing. Consulting firms have used a time-and-materials model where every second a team focuses on a client, a rate is assessed. Agencies have embraced either a monthly retainer or fixed-bid model to have specific pricing decided up front and "guaranteed" in some form or fashion with changes orders passed around and arguments to follow.In this podcast, Paul Roetzer, founder of PR 20/20, and Jeff Julian, founder of Squared Digital, will discuss the problems with these pricing models and introduce a new approach to agency pricing that both companies have found independently and based on agile methodologies.Full show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/62-paul-roetzer/Biography:Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 450 certified firms.Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency. His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.

Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/61-noz-urbina/Customer Journey is one of the most deceptive and alluring terms in Content Marketing. After the words come off your tongue, you imagine an adventure involving sword fighting, trials, tribulations, and the purchase of your products. Your customers should thank you for your skills of sorcery and ability to foretell their future. Your efforts will lead them down the correct path with their best interest in mind the whole time. However, most of the time, these journeys are just sales funnels flattened out and are the best guess of what we think our customers are going through when they are considering the purchase of a product like ours. In this podcast, Noz Urbina and Pamela Muldoon discuss the important aspects of customer journeys and how marketers can create useful tools that align with their prospect and customer goals. Later in the show, they dive into the topic of reuse and repurpose in Content Marketing that will help clear up any confusion.Biography:Noz Urbina is a globally recognized leader in the field of content strategy and customer experience consultancy who can effectively bridge organizational and user goals. He’s well-known as a pioneer in customer journey mapping and adaptive content modeling for delivering personalized, contextually relevant content experiences in an omnichannel environment. He is a co-author of the book Content Strategy: Connecting the dots between business, brand, and benefits and lecturer at the University of Applied Sciences, Graz, Graz, Masters Programme in content strategy.He has coached teams, developed processes and spearheaded solutions that have helped some of the world’s largest organizations leverage their content assets to stand out in their sectors while avoiding headcount increases and wasted costs. After 14 years in the content world, he founded his consultancy Urbina Consulting in 2013.

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel?In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you the consumption topics and types of content B2B professionals use to make decisions and improve their ability to be effective at work. Biography:With over 10 years of marketing experience and an MBA, Andrea Nieman has been focused on product, brand and channel marketing for enterprise and SMB companies, selling to a variety of audiences within several industries and through many communication and engagement channels. She can intimately understand how to contextually position B2B and B2C companies that deliver SaaS, Perpetual Licensing, and Hardware solutions through meaningful storytelling.More unique as a marketing professional: Andrea empathizes with customers, peers, and management through her keen ability to get to the heart of what matters most; and she has proven success in developing solutions in fast-paced and quickly changing environments.

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/59-peg-miller/Your education never ends. Our segment of the business requires marketers to always stay on top of the most effective ways of engaging an audience and ensuring our pencils are always sharp and ready to deliver value. However, this is not always the outlook of our peers. In this episode, Peg Miller, Co-founder of the B2B Marketing Academy sits down with Jeff Julian to discuss ongoing education resources for marketers and why it is always important to be investing in your own education.Biography: As Co-Founder of the B2B Marketing Academy, Peg Miller advises high growth companies on their marketing and content strategies to achieve revenue results, drawing upon her +20 years’ marketing and business experience at organizations ranging in size from startups with 60 employees to multi-billion dollar organizations with 40,000 employees. She held multiple executive roles at Kapost, a SaaS content marketing platform for B2B marketers, including VP of Product Marketing, and VP of Customer Success, putting her at the convergence of marketing, technology, and customer experience. While VP of the Technology Market division within Penton, she led the digital transformation of the business, building industry-leading models for content, digital, and marketing services.

"[Google is] creating this super industry around data science and AI." Search ranking factors are becoming more elusive and marketers and technologists are working harder than ever to deliver the right content to the right audiences. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO and what Searchmetrics is seeing as 'signals' that land web pages in top SERPs."Google's job is to ultimately over time make sure...that the content gets better and better. [There are] two different trains of thought on how to accomplish getting great content in front of your average consumer ... the content marketer tends to be kind of creative and tends to be kind of expansive in their thinking and [SEOs]... tend to be data-driven. So then, how do you kind of marry those two worlds together?"Biography:Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth.A 20-year technology veteran, Doug has been instrumental in leading companies through critical milestones. Prior to joining Searchmetrics, Doug led the repositioning of Automation Anywhere, from a provider of desktop automation software that could be purchased with a credit card to a global force in the multi-billion-dollar outsourcing industry. Doug was also responsible for leading the transformation of Determine Software’s Sales, Marketing and Alliances organizations, resulting in a successful transition to the cloud and the company’s first sustained revenue growth in more than 10 years.Full Show Link: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/58-doug-bell/Social Media Links:LinkedIn: https://www.linkedin.com/in/dougbell1/Twitter: @marketadvocatePersonal / Corporate Links:Website:Twitter: @searchmetricsFavorite Quote:"[Google is] creating this super industry around data science and AI." "Google's job is to ultimately overtime make sure...that the content gets better and better. So, it really works hard to kind of hide some of those ranking factors. At the end of the day, really, that conflict is based on two different trains of thought on how to accomplish getting great content in front of your average consumer and so the content marketer tends to be kind of creative and tends to be kind of expansive in their thinking and I will say, as an SEO, that we tend to be data-driven. So then, how do you kind of marry those two worlds together?""It's not just really exposure to data, it's that Google really is changing the way it's looking at things. It's not just about how they're hiding data but if you ..look at the ranking factors that correlate to success, it's less and less about page structure and it's less and less about meta text and less and less about the length of an article and it's more and more about signals - open rates, click through rates, etc."

The production of content has never been more complex than it is today. The platforms we use, the methodologies we deploy, and the media we use to reach audiences cause marketers to become amazing specialists of several topics. I coined the term Renaissance Marketer to describe the many functions we require. However, when you start to embrace these new talents you are developing, the pressure to get down compels us to go fast rather than focus on value. To Matt Dion, CEO on Mintent, this is a problem he is passionate about and knows platforms like Mintent can assist in the evolution of the marketing team."When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines." Behind this approach to faster is better, you typically find a management team that believes their work is not the same as the other assets and services the company delivers. It's just marketing, so get it done. However, we know as consumers of great content assets, that the finishing touches and thinking about the whole lifecycle of a piece of content help us answer our questions with better accuracy. In this episode, Matt Dion and Jeff Julian discuss the topic of marketing workflow and how Mintent can help your team perform better. "The approach is now more, "Why are you producing content? What's the impact? What's the purpose of it? How are you gonna know if it's having the impact that you think it will? How are you going to measure it?"Biography:With a career in technology spanning 23 years, Matt is a consummate thought leader in the areas of content marketing, digital transformation, e-commerce, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age.Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others. Social Media Links:LinkedIn: https://www.linkedin.com/in/mattdion/Twitter: @mattdionWebsite: https://www.getmintent.com/Twitter: @getmintentLinkedIn: https://www.linkedin.com/company-beta/17985413/Favorite Quote: "When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines.""We feel good about ourselves when we're busy. That old saying, 'Don't confuse motion for movement.'""It's part of our vision of giving marketers a platform that allows them to be a little more peaceful around the way they do things.""The approach is now more, "Why are you producing content? What's the impact? What's the purpose of it? How are you gonna know if it's having the impact that you think it will? How are you going to measure it?""Let's just slow down a bit. Enough to make sure that what we're doing is the right stuff."

Show URL: http://emktr.co/EMPC56Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden marketers' understanding of intelligent content.Cathy and Jeff also discuss the marketing focuses of CMI and what they are working on to reach marketers and convert them into event goers. "Marketing automation is huge for us right now... We have 200,000+ names in our database. We don't want to send them all the same message. They deserve the same message."Biography:Cathy is the VP of Marketing for the Content Marketing Institute where she oversees marketing efforts for all CMI properties. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business. She is currently a board member for The Orange Effect Foundation.Social Media Links:LinkedIn: https://www.linkedin.com/in/cathymcphillips/Twitter: @cmcphillips

Content needs it's own engineers, these days. Matthew Balogh and host Jeff Julian sit down at this year's Intelligent Content Conference to examine the opportunities that technology has created for intelligent content, and how marketers and technologists need to work together to realize the full potential of their strategies.Matthew Balogh is a Senior Director of Content Engineering at The Medicines Company, and content engineering is a new role in the marketing world. Matthew uses his experience as an agency software engineer and marketer to essentially provide a deeper, more strategic understanding of the needs of the content strategy and how the resources at hand - whether those be in talent or technology - can accommodate those needs.This episode gets nerdy in all of the best ways. Jeff and Matthew discuss the history of content management as well as some of the modern processes and technologies that marketers use to collect useful, game-changing data from content consumers. "[Stakeholders] want to tell you the end of the story. They want to read you the last page first, and say 'This is what I'm looking for. The butler did it. Fill in the pages.' That's a hard thing to do as a technologist. Because [if you've every played Clue, you know] there's so many ways you can kill the butler!"BiographyMatt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy who combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior.Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.

Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.http://emktr.co/EMPC54BiographyArdath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers.Social Media Links:LinkedIn: https://www.linkedin.com/in/ardathalbeeTwitter: https://twitter.com/ardath421Facebook: https://www.facebook.com/ardath.albeePersonal / Corporate Links:Website: http://marketinginteractions.com/ LinkedIn: https://www.linkedin.com/company-beta/985048/

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.Vishal Khanna - For the majority of his 15+ year career in marketing, Vishal Khanna has been his organization’s only resource for marketing, communications and media relations. He received the 2015 Content Marketer of the Year award for his groundbreaking work in science content marketing. A former North Carolina Writers’ Fellow, he is currently the marketing and communications resource at HealthPrize Technologies, a digital patient engagement and brand loyalty platform for pharmaceutical brands.Andrea Ames - Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Carlos Abler - Carlos Abler is Leader of Online Content Strategy for 3M Global eTransformation. Carlos leads a content marketing enablement framework called Content-2-Customer (c2c). C2C supports acceleration of content culture, focusing on champions and initiatives emerging from leadership, corporate CoEs, business service groups, divisions and vendors; activating roadmaps of content excellence cross-functionally and on a global basis. Carlos has a 30 year track record of directing and creating mixed media communications, in a wide variety of disciplines, for a diverse range of clients and purposes; including marketing, theater, entertainment, education, information design and civil society initiatives. Past clients include, Thomson Reuters, Microsoft, General Mills, AARP, Johnson&Johnson, History Channel, Smithsonian, Columbia University and Gyuto Tantric University. Awards include Webby Awards, WSIS World Summit Award, Bronze Anvil, W3 (Gold, Silver, Best in Show) and Communication Arts Interactive Annual for Information Design.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.

When customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work. In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experiences. Enterprise Marketer has partnered with the team at the Content Marketing Institute to provide helpful content to our community through their affiliate programs and events. By purchasing content or registering for their events through us, we may be compensated for this transaction. These proceeds go back into building the community and compensating our contributors.Be sure not to miss out on a great opportunity to purchase the video versions of each session for the Intelligent Content Conference that features great content from folks like Andrea Ames, Pam Didner, Buddy Scalera, Matt Balough, and many more amazing speakers. Click here for your offer: http://emktr.co/ICC17Content Also, we will be at Content Marketing World and we hope you can make it as well. When you register, use promo code SQUARED100 for $100 off the price of your ticket and let us know you are coming. We want to make sure you have a wonderful time and to make sure we get you a special gift for being a member of our community. Go to this link for more information about the event: http://emktr.co/CMWorld17BiographyAndrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content Experience Strategist/Architect/Designer at IBM, where she enables strategic use of IBM's high-value content assets for the most client delight and success and highest business impact. She is a Fellow and past President (2004-05) of STC, a Distinguished Engineer of the ACM (the first technical communicator to achieve this distinction), a Senior Member of the IEEE, and a member of numerous other professional associations. She is the Program Chair for, and designed and teaches in, the UCSC in Silicon Valley certificate program in technical communication; has published two award-winning technical books and numerous papers and articles; and speaks regularly at conferences and professional organization meetings.Job Title: Content Experience Strategist, Architect, & DesignerLinks:Twitter: https://twitter.com/aamesFacebook: https://www.facebook.com/alamesLinkedIn: https://www.linkedin.com/in/andreaames/Instagram: http://instagram/alamesWeb: http://thinkmorewriteless.wordpress.com/Corporate: http://ibm.comhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/52-andrea-ames/Short URL: http://emktr.co/EMPC52

One on my favorite topics is Agile Marketing, and to find another person in the area who has passion about the subject is a very awesome thing. Travis Arnold, self-described digital marketer, business owner, and a technical guy, is one of the original community contributors to the idea behind bringing Agile to marketing. In this episode, Travis and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time to change course on your efforts. And the fun doesn't stop there. We dive into getting out of the cost-center mentality of a marketing department and consider what it will take to have your team show true ROI to the business.BiographyTravis Arnold likes marketing, technology and a good taco shop. After working for Sendouts, with a brief stint in the Rockies, he started a small digital marketing agency that helps tech companies. He and Jason teamed up, created Herefish and the rest is history. When not in the office he’s usually found outdoors.LinksTwitterhttps://twitter.com/Travis_ArnoldLinkedInhttps://www.linkedin.com/in/travarnold/Webhttp://travisarnold.com/Corporatehttp://harbingerlabs.com/https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/show-51-travis-arnold/http://emktr.co/EMPC51

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com. Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.Andrea Fryrear - Andrea is an agile marketing evangelist who spends way too much time thinking about things like backlogs and WIP limits. She is the founder and chief content officer for Fox Content, where she helps drive content strategy and implementation for her clients using agile marketing methodologies. You can also find her writing and editing The Agile Marketer, a community and resource center for all things agile marketing.Matthew Balogh - Matt Balogh is a leading Content Engineer specializing in pharmaceutical multi-channel content strategy. Matt combines a degree in Engineering, an MBA in Marketing, and nearly three decades of coding experience to create the systems and strategies that support and inform content that changes behavior. Matt is currently the Senior Director of Content Engineering with The Medicines Company, and former CTO of Ogilvy CommonHealth where he established and led the innovation team. He is an active speaker and hosts a bi-weekly podcast on martech in the healthcare industry. Matt has global experience implementing intelligent content systems.Pamela Muldoon - Pamela Muldoon brings over three decades of marketing and media experience to her various roles in the content marketing industry. Her passion is helping brands and individuals get the right content in front of the right audience at the right time. As a content strategist she works with B2B companies to tell a better story while ensuring sales and marketing work together to reach their audience. She merges her background of radio, voice over and podcasting as a consultant and coach, believing that audio is still the most intimate form of content you can produce.LinksLinkedIn -Rosehttps://www.linkedin.com/in/robrose/LinkedIn - Fryrearhttps://www.linkedin.com/in/afryrear/LinkedIn - Scalerahttps://www.linkedin.com/in/buddyscalera/LinkedIn - Baloghhttps://www.linkedin.com/in/mattbalogh/https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-50-poker-game/http://emktr.co/EMPC50

For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.Biography:Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.Links:Twitter:https://twitter.com/pamdidnerLinkedIn:https://www.linkedin.com/in/pamdidnerWeb: http://www.pamdidner.com/Book:http://pamdidner.com/book-gcm/Show: http://emktr.co/EMPC49

People often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on the right track, they get the peace of mind required to do good work. In this show, Ja-Nae Duane joins us to discuss how Lean principles and the mindset of an entrepreneur can be used in your marketing programs.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyJa-Nae Duane is a recognized speaker, artist and author on entrepreneurship, creative economies, and social change. The author of How to Start Your Business with $100 and How to Create a Revolution has captured the media’s attention, appearing in The Associated Press, NPR, The Boston Globe, and Business Week. Ja-Nae is an entrepreneur-in-residence at Clark University, author, and Founder of the Revolution Institute. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-48-janae-duane/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/thesunqueen •LinkedIn: https://www.linkedin.com/in/janaeduane/ •Instagram: •Website: http://www.startupequation.com •Book: https://www.amazon.com/Startup-Equation-Guidebook-Building-Business/dp/007183236X Bitly: http://emktr.co/EMPC48/

Apps have eaten the web. The Internet of Things will mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits faster than we can form them. What does all this mean for the future? How will we interact with our devices when they are as smart or smarter than we are? How will anyone manage to make money is this coming world? Join Microsoft Distinguished Engineer James Whittaker for an entertaining and thought provoking jaunt into the future – a future coming a lot faster than most people imagine.BiographyJames Whittaker’s career spans academia, start-ups and top tech companies and starts in 1986 as the first computer science graduate hired by the FBI. James then worked as a freelance developer, most notably for IBM, Ericsson, SAP, Cisco and Microsoft, specializing in test automation. He joined the faculty at the Florida Institute of Technology where he continued his prolific publication record in software testing and security. In 2002 his security work was spun off by the university into a startup which was later acquired by Raytheon.James’ first stint at Microsoft was in Trustworthy Computing and Visual Studio. He then joined Google as an engineering director and led teams working on Chrome, Maps and Google+. In 2012 James rejoined Microsoft.James is known for being a creative and passionate leader and sought after speaker and author. Of his five books two have been Jolt Award finalists and one a best-seller. Follow him on Twitter @docjamesw and at his website docjamesw.com.LinksTwitterhttps://twitter.com/docjameswFacebookLinkedInhttps://www.linkedin.com/in/james-whittaker-22987813/InstagramWebhttp:///docjamesw.comCorporatehttps://umsldigitalconference.com/speakers/james-whittaker/Book Long URLhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mdmc-show-47-james-whittaker/Short URLhttp://emktr.co/EMPC47

We all have projects in our life that we are passionate about. Some of these projects are at home with our family, others are at work, and then we have to side projects that have an impact on a very different audience. For Marcia Riefer Johnston, her desire to get to know her neighbors drove her to complete a project in class on social media and through the lens of Content Marketing.Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down with Michelle to talk through the lessons she has learned when adopting a Content Marketing strategy to reach a new audience when you aren't selling anything. We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Twitter - https://twitter.com/marciarjohnstonFacebook - https://www.facebook.com/marcia.riefer.johnstonLinkedIn - https://www.linkedin.com/in/marcia-riefer-johnston-4a38a49/Web- http://writing.rocks/author/marciarieferjohnston/Corporate - http://contentmarketinginstitute.comBook - https://www.amazon.com/Write-Powerful-Sentences-Paragraphs-Everything/dp/0985820306Long URL- https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-46-marcia-riefer-johnston/Short URL - http://emktr.co/EMPC46

When we hear the word brand, most of us associate things like color, logo, and fonts. However, Jeremy Miller of Sticky Branding thinks about a much larger picture. “What I care about is how you build a relationship with your customers.”In this episode, Jeremy and Jeff talk through what Jeremy calls a “first choice advantage” and how brands can engage with customers early because of this approach to branding. Jeremy also describes this new buying habit of customers where they binge content before they buy. As marketers, if we can identify this binging habits, we can connect these leads to sales and we can facilitate the bingeing to promote the sale.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyJeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding. Jeremy helps companies stand out, challenge the giants of their industry, and grow Sticky Brands. He is the bestselling author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand. For more information, and to connect with Jeremy, visit www.StickyBranding.com.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-45-jeremy-miller/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/stickybranding •LinkedIn: https://www.linkedin.com/in/jeremymiller/

You know we love video marketing at Enterprise Marketer, and it is not a shock to find out that Stacy Adams, Head of Marketing for GoAnimate, feels the same way. In this show, Stacy shares her insights in online video marketing and goes through how businesses can get started with live-action or animated video. Throughout the show, we get into how video can enhance the customer experience on your site and the rest of the marketing strategies.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyStacy is the head of marketing at GoAnimate, one of the most popular tools for producing and sharing professional-looking videos online. She has over 20 years of B2B and B2C marketing expertise for a variety of technology companies. Stacy is passionate about emerging technologies and how marketing must respond to an ever-changing array of devices and channels.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-44-stacy-adams/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/atl2oz •LinkedIn: https://www.linkedin.com/in/stacyadamsatl •Instagram: https://www.instagram.com/goanimate/ •Website: https://blog.goanimate.com/author/stacyadams/

Matthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows. In this episode, Jeff and Matthew talk about the history of podcasting, tips and tricks on how to interview a guest, and the strategy behind selecting podcasts as a medium for your content marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-43-matthew-grant/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition •Google Play: http://emktr.co/empc-googleplay •Twitter: https://twitter.com/MattTGrant •LinkedIn: https://www.linkedin.com/in/matthewtgrant/ •Instagram: https://www.instagram.com/matthewtgrant/ •Website: http://www.aberdeen.com/_aberdeen/app/analysts/Matthew-Grant/210/bio.aspx

See us at ICC 2017 and save $100 with promo code ENTMKTR100!Yoav Schwartz, CEO and Co-founder of Uberflp, asks a fascinating question on the show, “How many plugins can you have to manage all these new types of content?” You might be thinking, “Jeff, you used the word fascinating… I do not think you know what that term means.” Ok, well it is 5:00 am on a Monday, so cut me some slack. The reason I find it fascinating is why the question was posed. We continue to use Content Management Platforms, like WordPress and Drupal, that were created to some a particular problem for one type of content, but we have to deliver experiences with many different types of content. On this show, Yoav Schwartz, CEO, and Co-founder of Uberflip shares some of their insights into the four Pillars of Content Marketing tools, creation, experience, distribution, and insights, and why it is important to select the best tool for the job to enhance the experience you are delivering.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-42-yoav-schwartz/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/yostar •LinkedIn: https://www.linkedin.com/in/yoavschwartz/ •Website: http://uberflip.com

Come see us at ICC 2017 and save $100 with promo code ENTMKTR100!When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most demanding and outrageous managers can convince their team to spread the message. These messages are copy and pasted, in authentic and will not convince that this content is worth consuming. In this episode of the Enterprise Marketer Podcast – Conference Edition, we talk with Stephan Hovnanian about his role at Bambu by Sprout Social and how employee advocacy programs can enhance your marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-41-stephan-hovnanian/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/stephanhov •LinkedIn: https://www.linkedin.com/in/stephanhov/ •Corporate: https://getbambu.com/ •Website: http://stephanhov.com

Continuous learning as a part of your career development is not optional. The digital age has required marketers to stay on the top of their craft to be effective. Networking in your career with other like-minded and encouraging people is also not optional for those who want to stand out. Meeting people that will give you all sorts of new friends and drive your passion to do amazing work. Local marketing associations, like the BMA, are great ways to exercise both requirements for career and knowledge development. Just last week, Elton hosted a BMA event in Kansas City, where my good friend Carla Johnson spoke on Experiences. I took away so much from Carla and dreamed about ways we could enhance the experience of our community contributors, which will strengthen the experience of the community members. Afterward, Michelle and I hung out with several members and met several new people. The one event was well worth the annual membership fee alone.On this show, Elton Mayfield and Jeff Julian discuss the agency life, working with marketing associations, and how to grow your knowledge at professional events.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•What groups have you attended in your areas for education and networking?•What were some pros and cons about each of them?•Ask each person: If you had the ability to attend one conference, what would it be and why?•How can we be intentional about our group education and ensure we are all on the top of our game?Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-40-elton-mayfield/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/eltonmayfield •LinkedIn: https://www.linkedin.com/in/eltonmayfield •Corporate: http://www.ermarketing.net/ •Website: http://navigate-the-channel.com/elton/

Doug Bewsher has one of the most remarkable career paths I have seen in marketing. He has been the CMO of Skype and worked with the company during some of the most transformational points in our digital age. He has been the CMO of Salesforce and leads the team to some amazing strides during the time when a new focus on the user persona of the marketer was established. Now he is the CEO of Leadspace and gets to solve some of marketing and sales biggest problems: finding qualified leads, knowing when to engage, and scaling for growth.On this show, Doug Bewsher shares some of his experiences on his path from the CMO to CEO. Later in the show, we dive into how marketing can empower sales and the way AI and enhanced MarTech tools can allow you to scale.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Biography of Doug BewsherOver his career, Doug has pioneered and built some of the world’s leading social, mobile and technology brands. Prior to Leadspace, he was CMO at Salesforce.com where he launched Salesforce Communities and Chatterbox and supported the incredible growth of the enterprise Cloud computing leader. Before Salesforce.com, he served as CMO at Skype, growing the company to 750 million users and third of all international communications through the acquisition by Microsoft, and co-led McKinsey’s North American CRM practice through the dot.com boom and bust.Team Challenge: Ask the members of your team the following questions and discuss the results:•What tools and processes do you have in place to measure leads and qualify them for sales?•When is the last time you interviewed one of your sales team members to find out what the customers want?•What are some steps you can take today to help the data you use to be better than it currently is?Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-39-doug-bewsher/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/dougino •LinkedIn: https://www.linkedin.com/in/dbewsher •Corporate Site: https://www.leadspace.com/

When most small to medium-sized businesses consider a redesign or relaunch of their websites, one of the first questions they should ask is, “How do I want to provide value for my customers?” and “How can I quickly explain what we do?” By asking these questions, you can quickly realize you might need some outside help to get this done. That is where a Digital Agency comes in. On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with one. One of my favorite tips from the show is when Bob says marketing teams or business owners need to define for themselves what success will look like before ever engaging with a digital agency. By clearly understanding this core objective and communicating it early, you will have a higher likelihood of a win since both teams will be aiming for the same goal.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•What tools do we use to measure our success for our digital assets?•Are there any efforts on our team we are doing just because we have always done them?•Can you measure the impact SEO, social media, and other marketing tactics to your core business?•Can each member step through the process of how customers interact with your brand and engage in business with you?Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-38-bob-ruffolo/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/BobRuffolo •LinkedIn: https://www.linkedin.com/in/bobruffolo •IMPACT: https://www.impactbnd.com/ •Website: http://bobruffolo.com/

Have you ever wished you had better alignment with your Sales department? Maybe you are not sure what is expected of you when it comes to demand generation and marketing qualified leads? Do your content marketing efforts seem like they are just fizzling out and the return on investment is harder to measure?If these sound like questions you are asking, this is the perfect show for you. Carlos Hidalgo, CEO and Principal of ANNUITAS, and show host Jeff Julian address these topics and more on this episode of the Enterprise Marketer Podcast, Conference Edition.If the past five years has taught us anything, it is that Sales and Marketing departments need to have closer alignment than ever before. Carlos says the old adage of, “Sales is my customer,” is a thing of the past, and has been replaced with, “the customer is my customer!” And with mantras like this and more advanced and integrated systems in place, we can see better results and healthier organizations. In this episode, we dive into topics like measurement, systems and process integration, demand generation, and effectiveness of marketing efforts. We also take a look at the customer journey and how the decision-making process in a B2B transaction is more in line with our own personal purchasing habits than it is the sales funnel.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Team Challenge: Ask the members of your team the following questions and discuss the results:•How are we aligned with Sales in our marketing efforts?•What is one pain point the Sales team is facing and how can our systems/data/efforts help them today?•Name 5 customer and prospects that are important to the company, then name the people inside the Sales organization that are in charge of managing the opportunities for each? With the list, determine the frequency of interaction you should have with these individuals and team members who should be assigned to conduct the communication. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-37-carlos-hidalgo/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/cahidalgo •LinkedIn: https://www.linkedin.com/in/carlos-hidalgo-4a805a1 •Driving Demand – Book: http://amzn.to/2jQ4lEk •Website: http://annuitas.com/

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the United States to London and how his outlook has changed on global marketing.Jason, a rock star marketer and author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11, and Jeff kick off this show with discussions around hair bands, 80s movies, the British invasion of music, and how all these influences shaped his views on global marketing. I want you to imagine an episode of VH1’s Behind the Music. The voiceover comes on with a photo montage of Jason Miller showcasing pictures of him as a photographer, his early years in the music industry, getting his start at Marketo, and working in the San Francisco office at LinkedIn. “From the outside, Jason had everything. A loving family. A career at the largest B2B social network. A side hustle taking photos of some of his favorite bands. But something was not right. Jason wanted more.” Cut away to this interview with Jason. “I felt I had one last shot to do something big.”That something big for Jason was selling a bunch of stuff and packing the rest for a move to London where he would lead up the Global Content Marketing Team. Talk about a huge change.Throughout this episode, we dive into some of the ways marketers can stop viewing their content as green field and global at the same time. Every culture, community, company, and person has a context that matters to them and seeing your content through their eyes is what real empathy requires at a global scale. If you’re a teenager looking for drive awareness for a cause, a dry goods supplier in Haiti, or a Polish bakery in the town square of Tomaszów Mazowiecki seeking to cater local events, you need content that will help you understand your audience and drive amazing results. Jason now has a mission to help these marketers and more understand what content and social media marketing is on a global scale.One of the most interesting statements Jason made for me took me out of my comfort zone and forced me to think. He stated he is not “creating content for EMEA, and localizing for the States.” What a mindset change from a global perspective. To create the content from an international context to you first, then localize it back to what is familiar will quickly show you how different context is between two countries. Team Challenge: I would like to challenge you and your marketing team to determine a market you feel you do not serve well and do whatever you need to get yourself in the mindset of a target customer in that space. Maybe do a phone interview asking contextual questions, visit a few locations if possible, and read a little bit of the current culture of whatever that segment is. Then write a piece specifically for them, maybe an 800-word how-to article. Then, create a revision of the content localized for your existing audience. I would love to hear about your experience from this challenge.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-36-jason-miller/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/JasonMillerCA •LinkedIn: https://www.linkedin.com/in/jsnmiller •LinkedIn EMEA Blog: https://business.linkedin.com/en-uk/marketing-solutions/blog •Website: http://rocknrollcocktail.com/

Doug Kessler, Co-founder and Creative Director of Velocity Partners knows a thing or two about putting on a good show. During this show, Doug tells us about what he believes marketers need to do as they move into new media types with Content Marketing. One of the points Doug drives home during the interview is the need to get out of your comfort zone. B2B is beyond the period of boring campaigns and brochures. Companies like Volvo, Blendtec, and Moz have led the way to create rich and engaging content that excites their customers and leads to more engagement. As a parting thought for a struggling Content Marketer, Doug suggests you insist on a one-page content strategy. Keep it simple and list only the characteristics that will help you do the work you are setting out to do. Once you have this one-page in place, start testing and analyzing the results to see what works. There is no reward given to the marketing team that did precisely what they originally planned to do, down to the letter, nor is there one given to the team who took the most time planning. Plan, execute, analyze, repeat are the steps you should take when developing your Content Marketing efforts.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-35-doug-kessler/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/dougkessler •LinkedIn: https://www.linkedin.com/in/dougkessler •Website: https://velocitypartners.com/team/doug-kessler/

Tish Millsap, Content Strategy and Demand Generation Consultant, joins the show at MarketingProfs’ B2B Forum to talk about Account-based Marketing (ABM), Demand Gen, and the intersection between sales and marketing.During this show, Tish and Jeff share some in-depth lessons they have learned over the years, to help marketing teams perform better and gain a seat at the table when it comes to corporate strategy. One of the first places Tish suggests marketing teams look at is the data. If you can’t attribute the information you are using to a source and verify that source is current, it might be time to start cleaning it up. Once you know the data is clean, can your efforts be amplified with the use of data. We’re not talking about filling in the first and last name in your Twitter or email automation. We are talking about context.With a background in technology, Tish has also found the agile approach to content planning and execution to be beneficial for marketing teams. Around the midpoint of this conversation, we pull the elements together and talk about the logistics of agile planning in a marketing context.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-34-tish-millsap/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/tishmillsap •LinkedIn: https://www.linkedin.com/in/letishamillsap •Website: http://tishmillsap.com/

Erica McGillivray, former Community Manager at Moz, joins the show to talk about diversity in your marketing voice and what a community manager does for a brand. At her session at MarketingProfs’ B2BForum, Erica shared some techniques to becoming scrappy with your marketing execution, and ways to ensure you are staying on strategy. Later in the show we dive into how being a part of the GeekGirlCon group and her interest in cosplay have helped shape her as a marketer. We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-33-erica-mcgillivray/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2hiVRom •Twitter: https://twitter.com/emcgillivray •LinkedIn: https://www.linkedin.com/in/ericamcgillivray •Website: http://www.sliverofice.com/

Christopher Penn, Vice President of Marketing Technology for SHIFT Communications, joined Jeff Julian at MarketingProfs’ B2BForum to discuss podcasting, customer journey mapping, content marketing, and strategy. Chris is co-host of the very successful Podcast, Marketing Over Coffee, that is well worth a subscription.To kick off the show, Chris describes his recent presentation and the challenges of customer journey mapping for marketing teams. My favorite quote was when he said that marketers “scrap off the word funnel off” when building their journeys. With this approach, paired with SOS, shiny object syndrome, most marketers are set up for failure due to their lack of clarity and planning. If this is a little close to home, you are not alone, and you can turn around now and get back on the right path. Chris tells his audiences to think of the problem by answering three questions in this order: why, what, and how. Why is it important? What does it do? How do I use it? By taking this approach, you will have to slow down to determine value before you jump in.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-32-chris-penn Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gCT1yc •Twitter: https://twitter.com/cspenn •LinkedIn: https://www.linkedin.com/in/cspenn •Podcast – Marketing Over Coffee: http://www.marketingovercoffee.com/ •Website: http://www.shiftcomm.com/teammembers/christopher-penn/

As 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing. We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.”In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that conclusion, you must think beyond the marketing department. With 30 years of experience in business management, Ardath explains how it all comes down to revenue. So to grow as marketers, we need to align our content objectives with measurable business results better over time. Stop reinventing the wheel with your content, and start refining your work using agile strategies like the ones we discuss in this show.The next time you go to produce a piece of content, ask yourself this question: Why it is important to produce this piece of content? For the business, for the customer, for the team. If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-31-Ardath-Albee/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gucZXW•Twitter: https://twitter.com/ardath421 •LinkedIn: https://www.linkedin.com/in/ardathalbee •Website: http://marketinginteractions.com/ •Digital Relevance – Book: http://amzn.to/2gGMqSf

It was really hard to name this episode. Andy Crestodina, Co-founder and Strategic Director of Orbit Media Studios, sat down with me at MarketingProfs’ B2B Forum to discuss just about every topic when it comes to digital marketing. We talk about the history of the Internet, his book Content Chemistry, how marketers should be using analytics, and many other topics. Andy also describes his experience keynoting Content Marketing World in September of 2016. I have a few favorite quotes from this podcast with Andy. One of them is “fear of public failure is a huge motivator.” When I think back to each stage of my journey into public presentations, I cannot think of a time that I was completely confident. There is always a comfort in the presentations you have given, but a fear of the next experiences as the audience gets bigger and the topics get deeper. Andy describes his experience of the change in audience size from 100s to 1000s at #CMWorld. At the core of this conversation is the need for analytics, not reports. “The real way to use analytics is a decision support tool.” I love this philosophy because many of us use our analytics and metrics of success and to get a gold star of achievement when we reach a number. In this episode, we both share examples of times we received some amazing numbers from traffic, but instead of improving our measurement, they added noise. If we look at the why behind the numbers, we will always find more areas of improvement and learn more about our audiences.This is definitely one of those shows I will listen to a few times to capture each area of the conversation we get to and I hope you do the same.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-30-andy-crestodina/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gnydaf •Twitter: https://twitter.com/crestodina •LinkedIn: https://www.linkedin.com/in/andycrestodina •Website: https://www.orbitmedia.com/andy-crestodina •Content Chemistry – Book: http://amzn.to/2gGJgP4

For most of us, at some point in our careers, we will be asked to speak in front of a crowd of people. For some, this might be the most frightening moment in their lives. For others like Andrew Davis, this is a moment for them to shine. On this show, Jeff Julian sits down with Andrew Davis to talk about his career as a keynote speaker and what goes into the art of telling stories to a live audience. Jeff and Andrew share their personal experiences of speaking and how working with an audience to drive home the point is key.Andrew gives us some insight into how he helps other speakers define their voice. Some key takeaways he gives new speakers trying to get started are:•Get a deep passion for what you are speaking about before you create your speech.•Turn your idea into a drawing and explain it to a mentor in the field to help you learn how to describe it.•Don’t pack everything into the first three minutes of your presentation•Learn from other media sources about how to tell a story.Andrew’s authenticity nature is contagious. Talking to him excites you, gives you insights into those areas you need improvement and the energy you need to get started. I hope you take as much away from this conversation as I have.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Andrew’s Bio: Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. His latest book, Town INC hit shelves in 2015. He’s produced for Charles Kuralt and MTV. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Andrew’s first marketing book, Brandscaping: Unleashing the Power of Partnerships, is one of Amazon.com’s Top 100 Marketing Books.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-29-andrew-davis/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2geoTpl •Twitter: https://twitter.com/drewdavishere •LinkedIn: https://www.linkedin.com/in/drewdavishere •Website: http://www.akadrewdavis.com/ •Brandscaping – Book: http://amzn.to/2ge1FQp •Town Inc. – Book: http://amzn.to/2fjo4gf

What does a Global Marketing Manager do at the largest privately held company in Kansas City? Anna Lewis, Global Marketing Manager at Black & Veatch, joins the show to talk about her role in the company, recent realignment with sales, what students should know about joining a marketing team, and much more. “My job is to educate and empower.” That is a great way to think about the role of Marketing Manager.While on the sales conversation, Anna discusses what she has learned during the transition to a closely aligned sales and marketing team and why it is important to attend conferences like B2B Forum. She also describes how she used her college jobs to help her understand the skills needed for customer service and how they relate to the role of marketer.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-28-anna-lewis/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f7pDKO •Twitter: https://twitter.com/alew22 •LinkedIn: https://www.linkedin.com/in/lewisanna

For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are. During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World. If you think these live or recorded moments in life are something we can ignore as marketers, this show is for you. While your whole marketing strategy should not revolve around it, we discuss some clear areas where almost every B2B company can take advantage of Snapchat today.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-27-carlos-gil/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2g6TRDA •Snapchat: https://www.snapchat.com/add/TheCarlosGil •Twitter: https://twitter.com/CarlosGil83 •LinkedIn: https://www.linkedin.com/in/carlosgilonline •Facebook: https://www.facebook.com/TheCarlosGil •YouTube: https://www.youtube.com/user/CarlosGilTV •Website: http://carlosgil.biz/

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing. One of my favorite quotes in the podcast from Samantha was, “More leads is not the answer. We need more opportunities.” Leads, qualified or not, still need engagement from the marketing team and the idea of handing off them is no longer acceptable. We need to work together with sales to ensure the customer has the right information, when they are ready, to make the best decision for them.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-26-samantha-stone/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2fWSnfb •Twitter: https://twitter.com/samanthastone •LinkedIn: https://www.linkedin.com/in/samanthastonemarketing •Facebook: https://www.facebook.com/samantha.stone.353250 •Book – Unleash Possible: http://amzn.to/2eP6wIG •Website: http://unleashpossible.com/

Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group. He describes how his book, The Content Formula, came to be and gets into a new book idea he has outside of the genre of marketing. Instead, he hopes to deliver value around corporate leadership. In his final thoughts, he gives some advice for the struggling marketer trying to get a content marketing effort off the ground.We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-25-michael-brenner/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2fThxKH •Twitter: https://twitter.com/BrennerMichael •LinkedIn: https://www.linkedin.com/in/michaelbrenner •Facebook: https://www.facebook.com/michael.b.brenner •Book – The Content Formula: http://amzn.to/2eCcHj4 •Website: https://marketinginsidergroup.com/

Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.I cannot thank Ann enough for the impact her content has had in my life. In fact, it is the perfect case study of how to market well to a person and have them become a part of your audience and your customer base. Listen to her considerations of the reader in advance, and how the book comes from a desire deep in her life that she had to get out. These massive pieces of content that are considered by some masterpieces don’t just form out of mid-air. During the interview, Ann described the how she used other author’s work as guides she used along the way, such as E.B. White’s, The Elements of Style. Later in the show, we discuss the idea of Slow Marketing. In this approach, you slow down your marketing efforts to make sure there is true value delivered. I love this concept and see it ushering in the conversations we will have as modern content marketing grows into the 2.0 stage of life. Concepts like agile marketing, account-based marketing, and video marketing, paired with ideas of a slower pace, allow for us to see the consumption patterns of an audience and determine the best cadence for the content they want. This podcast is a shorter show but is jammed packed with goodies. We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January. I would love your thoughts and commentary on the share. Email me at jeff@enterprisemarketer.com if you have something you would like to share.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-24-ann-handley/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: •Twitter: https://twitter.com/MarketingProfs •Twitter – Ann Handley: https://twitter.com/AnnHandley •LinkedIn: https://www.linkedin.com/in/annhandley •Facebook: https://www.facebook.com/ann.handley •Book – Everybody Writes: http://amzn.to/2ekPnmK •Website: http://www.annhandley.com/

I love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/ Additional Links:• iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 • Sharable Url: http://emktr.co/2fuAN1x • Twitter: https://twitter.com/andreafryrear • LinkedIn: https://www.linkedin.com/in/afryrear • Corporate: http://www.foxcontentltd.com/• The Agile Marketer: http://theagilemarketer.net/

We all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success. Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2f4wCGc •Twitter: https://twitter.com/JenniferHarmel2 •Annuitas – Twitter: https://twitter.com/_ANNUITAS •LinkedIn: https://www.linkedin.com/in/jennifer-harmel-4117273 •Corporate: http://annuitas.com/

On this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the changes in SEO we have seen over the last few years and why it is important as SEOs to start to consider strategy. Corey and I go back a few years as he is not only a friend, but our offices are only 100 yards apart. Corey is one of the best SEOs I know and I can’t wait to get my next chance to talk to him about the changes coming in January.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-21-corey-morris/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2eXuKPj •Twitter: https://twitter.com/coreydmorris •LinkedIn: https://www.linkedin.com/in/coreymorris •Corporate: http://www.ermarketing.net/

Andrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, TruScribe has grown into a diverse company with software and services for their customers. We continue to hear marketers need to embrace storytelling, as well as the need to drive engagement with new media types. Video marketing is an amazing way to create engagement, and now live action is not the only way we can do it. Now, we have research that shows we can communicate better with these different forms using iconography, color, and motion. Throughout the show, Andrew and Sam share their stories on how TruScribe helps their clients tell more engaging stories.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-20-truscribe/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: •Twitter – TruScribe - https://twitter.com/truscribevideos•Twitter – Andrew: https://twitter.com/ajherkert •Twitter - Sam: https://twitter.com/sammyannala •LinkedIn - Andrew: https://www.linkedin.com/in/ajherkert•LinkedIn – Sam: https://www.linkedin.com/in/samannala •Facebook: https://www.facebook.com/TruScribeVideos/ •Corporate: http://truscribe.com/

Matt Heinz, President of Heinz Marketing, joins the show at Content Marketing World to talk about 50 essential content marketing hacks that marketers can use today to make your efforts work better. In this show, we start off the conversation on how to be agility in marketing can help lay the framework for adopting the tools he suggests. Throughout the rest of the show, we learn why Matt is so excited about the field of marketing and sharing his thoughts with others through social media, writing, podcasting, and conference presentations.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-19-matt-heinz/More Links:https://twitter.com/HeinzMarketinghttp://www.heinzmarketing.com/https://www.linkedin.com/in/mattheinzPodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Like many of you, I have always been fascinated with flight and the craft of aviation. There is something about that run across the runway and that moment of liftoff. In this show, Mike Turner, Senior Marketing Manager at Textron Aviation, tells us all about the approach he takes to market to pilots, businesses, and the other personas at Textron.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-18-mike-turner/More Links:https://twitter.com/av8r2000https://www.linkedin.com/in/mikedturnerPodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

To say things have changed a little for Pamela Muldoon in 2016 would be an understatement. She has a new home, new town, new career path, and a new outlook on her podcasting. In this show, Pamela and I discuss marketing automation, helping attract leads for our clients, alternatives forms of content than traditional blogs and articles for content marketing, what it means to have a hobby of marketing, and of course, podcasting. Pamela also mentions her ambitions of launching two new podcasts, one for voice professionals and another daily content strategy podcast.Full Show:https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-17-pamela-muldoon/More Links:https://www.linkedin.com/in/pamelamuldoonhttp://pamelamuldoon.com/https://twitter.com/pamelamuldoonPodcast:https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828