Podcasts about epic content marketing

Brian Piper is an author, speaker, and consultant.  In this episode, returning guest Brian talks about his recent shift into full time consulting, blending his background of content optimization, marketing, and strategy with the opportunities of AI.  We dive deep into building communities and how to be audience-centric, while leveraging AI responsibly to deepen connections.Brian Piper is an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top higher education marketers to follow in 2023 and 2024.Brian is the host of the AI for U podcast, which focuses on practical AI implementation and use cases in higher education institutions.He is chair of the Marcom AI Committee and a member of the AI Council at the University of Rochester.When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.AI for U - Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-for-u/id1761664650?i=1000664646814To learn more, visit:linkedin.com/in/jason-Shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

Joe Pulizzi is an absolute delight (what a treat , what a dream) and the founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose.His foundation, The Orange Effect, delivers speech therapy and technology services to over 400 children in 39 states.Joe and his family live in Cleveland, Ohio. 

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a Must-Read Business Book by Fortune Magazine. His novel, The Will to Die, was awarded Best Suspense Book of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. Top 3 Value Bombs 1. We're all creating content in some way. Do a basic content audit. Know what content you're creating and where you're spending your resources. 2. Be lean and know that it takes time to build a viable audience. 3. It's ok not to know your exit yet. Write down your goals, figure out where you want to go financially, mentally, and spiritually. Take every step to get there. Sign up and get 5 dollars in Tilt coins! Turning Content Creators into Content Entrepreneurs - The Tilt Sponsor HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a Must-Read Business Book by Fortune Magazine. His novel, The Will to Die, was awarded Best Suspense Book of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available. Top 3 Value Bombs 1. We're all creating content in some way. Do a basic content audit. Know what content you're creating and where you're spending your resources. 2. Be lean and know that it takes time to build a viable audience. 3. It's ok not to know your exit yet. Write down your goals, figure out where you want to go financially, mentally, and spiritually. Take every step to get there. Sign up and get 5 dollars in Tilt coins! Turning Content Creators into Content Entrepreneurs - The Tilt Sponsor HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more

Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. Joe and his family live in Cleveland, Ohio.     Joe Pulizzi shared in this episode: His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. How to build an audience and drive revenue through content marketing. How he transformed from feeling like a failure in business, to having the realisation that he would not have to work for anyone again, ever. How to make powerful decisions, by being in alignment with the answers to these questions:  “What do I want, why am I doing it?” How to create a content business Why success is about building long term relationships with your prospects and customers What is keeping your customers up at night that you can help that is not your product? It is NOT about what you want to sell.  That is about YOU. Content marketing is about reliving value over a long period of time Say no to as much as you can so you can say YES to the things that will make the difference His Life-changing question: How can I deliver more value today than I take? And much more…    Resources Mentioned In The Show: www.cex.events joepulizzi.com/about Steven Covey Think and grow rich 10x Grant Cordone Ep122 Myia Cleggett https://profithive.com.au/myia-cleggett-kevin-bees/   If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, joins FYI host Gil Rogers to talk about how to transform content marketing into a powerhouse for higher education. They discuss the recent skepticism surrounding the value of higher education and offers actionable strategies to address it. Brian also talks about the challenge of breaking down silos within institutions to enhance communication and effectively measure marketing efforts, but also the ROI it could yield. Hear how personalized content and cross-departmental collaboration can revolutionize your institution's approach to lifelong educational journeys.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Brian Background | 01:00 Defining Content Marketing for Higher Ed | 03:37 Building Trust and Relationships through Content | 06:29 Engaging Non-Traditional Students | 09:30 Alumni Engagement Strategies | 11:08 Measuring Content Marketing Success | 16:56 Breaking Down Silos in Higher Ed | 19:51 Conclusion and Contact Information | 24:10  RELEVANT LINKS:BrianWPiper.comEpicContentMarketing.comEpic Content Marketing - Second EditionBrian Piper LinkedIn ProfileBrian Piper on XFYI Episode: Higher Ed's Future: Addressing SEO and AI with Brian PiperFYI Episode: Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you'll find critical strategies to accelerate your success as you move from content creator to content entrepreneur. The Content Entrepreneur walks you through the entire content creation process, showing you how to: Start and set up your content business How to choose your content niche and platform Which technology to choose (including leveraging AI) Strategies to build and keep a loyal audience How to repurpose your content Create a marketing plan for the long run Generate multiple forms of revenue Plan for long-term growth Set the right goals for your business and family situation This comprehensive guide includes over 40 chapters from 33 of the leading content experts on the planet ranging from audience building to revenue generation. The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you've always dreamed of. ABOUT THE AUTHOR: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.  He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact – he is now a member of a VERY exclusive club - The Marketing Book Podcast 7-Timers Club!   Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/content-entrepreneur-joe-pulizzi 

Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, Content Entrepreneur Expo, and the Content Marketing Institute, which he successfully exited in 2016. He is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is a professional public speaker, having spoken over 400 times in 20 plus countries on content marketing, the creator economy, and entrepreneurship. He graduated from Bowling Green State University with a bachelor's in communications in 1995, and from Penn State with a master's in communications in 1997.   In this episode, Joe shares his experience building the Content Marketing Institute, the failures he endured along the way, his strong commitment to goal-setting, and his association with the color orange. He also talks about jumping into writing a thriller novel to challenge himself creatively. Joe also shares his insights around the difference between content creators and content entrepreneurs, and why he believes it's an important distinction.  At the end of the episode, current Penn State student Riley Auer joins the conversation. Riley is the founder of Bootleg Boomerangs, which sells high-quality hand-made wooden boomerangs. Bootleg Boomerangs has a large focus on content creation, with over 31,000 subscribers on YouTube. Riley talks through some challenges he faces in growing his business with Joe, who gives advice regarding ad placement in video content, finding the true super fans through exclusive giveaways and experiences, and striking the balance between being a business and being a place for fun content. Episode Chapters 0:00 – 3:49 Intro and journey summary   3:49 – 4:43 Growing up next to Cedar Point Amusement Park  4:43 – 6:42 Undergrad at Bowling Green – Do I have to declare a major? 6:42 – 9:32 Graduate student at Penn State, teaching speech class  9:32 – 12:12 Struggling on the job search  12:12 – 15:16 The evolving business model of content marketing  15:16– 19:30 The inception of Content Marketing Institute  19:30 – 22:11 The moment he realized he had made it  22:11 – 24:34 What's the deal with Joe's orange self-branding?  24:34 – 28:36  Setting goals and exiting CMI  28:36 – 30:41 Taking a sabbatical  30:41 – 31:59 Becoming a thriller author  31:59 – 33:45 Launching the Tilt and Content Entrepreneur Expo  33:45 –  35:54 The difference between Content Creator vs. Content Entrepreneur  35:54 – 37:50 Defining the Tilt's audience  37:50 – 38:32 How to get connected to Joe  38:32 – 40:01 The Orange Effect Foundation, providing access to speech and play therapy for autistic children  40:01 – 55:51 Student Questions – Joe gives actionable advice to Riley Auer, Bootleg Boomerangs founder 

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtubewant more traffic, leads, and sales from your website without any extra promotion? meet PROHMOSSummaryContent marketing has become the most important marketing strategy, especially in the digital space. It allows businesses to generate a following and distribute their message effectively. The key to successful content marketing is creating valuable, relevant, and consistent content that resonates with the target audience. It is important to understand the audience, create a content calendar, diversify content types, optimize for SEO, leverage social media, prioritize quality over quantity, use analytics to measure performance, incorporate storytelling, integrate email marketing, and focus on continuous improvement.TakeawaysContent marketing is the most important marketing strategy in the digital space.Creating valuable, relevant, and consistent content is crucial for success.Understanding the audience and tailoring content to their interests is essential.Diversifying content types and leveraging social media can reach a wider audience.Optimizing for SEO and using analytics help improve visibility and measure performance.Storytelling and email marketing enhance engagement and build relationships.Continuous improvement is necessary to adapt to changing market trends.Chapters00:00 The Rise of Content Marketing03:04 Content Marketing as the Best Marketing Method08:48 Creating Valuable and Relevant Content11:43 Diversifying Content Types15:07 Quality Over Quantity19:28 The Power of Storytelling20:25 Integrating Email Marketing21:22 Continuous Improvement for Long-Term Success#content #marketing #contentmarketing #motivational #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast

Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo.  Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference.  He successfully exited the Content Marketing Institute in 2016 and has two weekly podcasts. One is the Content, Inc. Podcast. The other is the award-winning content news and analysis show called This Old Marketing with Robert Rose.  This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough  

In Episode 109 we're chatting content marketing with an absolute content marketing icon! Joe Pulizzi is one of the world's top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing.  He's the bestselling author of seven books including Content Inc. and Epic Content Marketing.  And most recently he founded The Tilt and the content entrepreneur event Creator Economy Expo (CEX). Subscribe to get more episode drops, news and events https://www.theengagingemployer.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show.  There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don't care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  

In this episode, I sit down with Brian Piper, a digital and content marketing expert who shares his transformative journey and explains how to leverage content marketing effectively. Brian emphasizes that content marketing is a strategy to cultivate lasting relationships with your audience rather than a quick sales pitch. We dive into the pivotal role of social media, with Brian urging marketers to prioritize content over channel and treat content marketing as a long-term investment. Finally, we discuss measuring success, emphasizing the importance of strategic goals, audience, and tactics. Make sure to tune in for this insightful exchange and check out the new second edition of Brian's book, "Epic Content Marketing."Order Epic Content Marketing, Second Edition Connect with GradComm: Instagram:@gradcommunications Facebook:@GradCommunications LinkedIn:@gradcomm Send us a message: GradComm.com Thanks for listening!

Episode 354 features Joe Pulizzi, founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.Find Joe Online:Website: https://www.joepulizzi.com/The Tilt: https://www.thetilt.com/Linkedin: https://www.linkedin.com/in/joepulizzi/Twitter: https://twitter.com/joepulizzi=============================Connect with Brian:=============================Website: https://brianondrako.com/Youtube: https://www.youtube.com/@brianondrakoTwitter: https://twitter.com/brianondrakoInstagram: https://www.instagram.com/brianondrako/Linkedin: https://www.linkedin.com/in/brianondrako/Substack: https://brianondrako.substack.com/=============================This episode is brought to you by LMNT, the delicious, sugar-free electrolyte drink mix. As someone who is active with CrossFit and other activities, I take LMNT 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs as electrolytes are vital to helping relieve hunger, cramps, headaches, tiredness, and dizziness.For a limited time, listeners of the Just Get Started Podcast can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/justgetstarted Hosted on Acast. See acast.com/privacy for more information.

On this episode Philip sat down with Brian Piper of University of Rochester. Brian is a real content expert and has brought this expertise to the higher ed sector. Brian is the co-author of Epic Content Marketing and contributing author of The Most Amazing Marketing Book Ever. On the podcast Brian shared some brilliant insights into content, communications and marketing.

In the latest episode of The Yakking Show, we sit down with Brian Piper, the widely acclaimed Director of Content Strategy and Assessment at the University of Rochester in New York. Brian, a renowned author, international keynote speaker, and consultant, delves into the fascinating realms of web3, AI, and marketing strategy. Join us as we explore the cutting-edge technologies shaping our digital landscape and gain insights from Brian's expertise. Prepare to be inspired and empowered by a guest who can explain these complex technologies in terms that are easy to understand. https://www.brianwpiper.com/  Books mentioned in the show Epic Content Marketing https://amzn.to/3J8uOdk  The Most Amazing Marketing Book Ever https://amzn.to/3pQ8C1Z The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com   peter@theyakkingshow.com    kathleen@theyakkingshow.com  Timeline 01:24                     Organic traffic 04:00                     Strategy first 05:30                     Quantitive and qualitative analysis 06:10                     Brian's international speaking career 07:57                     Web 3 12:50                     Epic Content Marketing Book 16:00                     The Most Amazing Marketing Book Ever 18:00                     Navigating the academic and business worlds 20:15                     Success Secret – Active Listening 20:47                     Contact Brian Here are some of the tools we use to produce this podcast. Hostgator for website hosting. Podbean for podcast hosting Airtable for organizing our guest bookings and automations.   Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.    

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of "Confessions of a Higher Ed CMO," Jaime is joined by Brian Piper, author of Epic Content Marketing, Second Edition. Brian shares valuable insights and strategies to help higher education marketers navigate the ever-changing landscape of content marketing. This episode uncovers the secrets to creating engaging content that captures the hearts and minds of your audiences. Takeaways from this episode include:An understanding of the six principles of epic content marketingInsights into the essential elements of a successful content marketing strategyAdvice on content that drives engagement, fosters relationships, and yields resultsGuidance on leveraging the power of storytelling to captivate your audiencesTips for nurturing your audience and building brand loyaltyMethodologies for tracking the effectiveness of your content effortsInsights into the future of content marketing in higher educationThis episode is brought to you by our friends at Mindpower:​​Confessions of a Higher Ed CMO is sponsored by our friends at Mindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!  About the Enrollify podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Whether you're a seasoned content marketer or just starting your journey, this episode is a must-listen. Join Shaun Tabatt and Joe Pulizzi on The Shaun Tabatt Show as they unravel the secrets behind the power of Epic Content Marketing, igniting your passion and guiding you toward unparalleled success in the ever-evolving world of digital marketing. Get ready to take your content strategy to new heights! Connect with Joe and find out more at JoePulizzi.com. Resources mentioned in this episode: Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations' marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers, and acquisitions Subscriptions and audience building Team structure, the importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing. About the Author: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Joe is often referred to as “The Godfather of Content Marketing.” In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact - he is now a member of a VERY exclusive club - The Marketing Book Podcast 6-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/epic-content-marketing-2-joe-pulizzi

Content is all around us, and we are consuming it nearly every second of every day. For those of us who don't know exactly what content is, it is the concept of sharing original thoughts with a call to action to get consumers to take action in your field of expertise. Creating quality content allows you to leverage your expertise to build trust in your industry and create content to solve the problems of your consumer. Brian Piper joins me in this episode, and he emphasizes the importance of storytelling in marketing. Your owned land is the area of content that you have control over, such as your website or your blogs. Your rented land are platforms that you have no control over the data, content, or how it is distributed, such as social media channels.   Your rented land should drive your traffic back to your owned land. And your owned land should provide value outside of selling your product or service. This episode is full of so much information for you if you are looking to beef up your content to provide value to your audience. Tune in today to get some actionable tips on maximizing your content and your customer experience!In this episode:[01:39] Welcome to the show, Brian![02:59] How Brian got started in content creation and content marketing. [06:29] Take the opportunities that life presents you. [07:39] What is content and how is it used in marketing?[09:45] Using storytelling for marketing. [12:31] Solving problems in the office furniture industry through storytelling.[15:39] The biggest problem as it relates to content in the office furniture industry.[19:24] What modes are you using to capture your data and leads?[22:24] Why it is key that you maximize the customer experience on your website.[27:15] Encouragement for those who may feel intimidated by creating content. [32:15] Brian's synopsis of the second edition of Epic Content Marketing and why it is valuable.[35:05] Final thoughts from Brian about content marketing.[37:08] Thanks for joining us on this episode of The Trend Report!Links & Resources:The InsiderSupport the Trend ReportEpic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community by Joe Pulizzi and Brian Piper Connect with Brian:Brian W PiperInstagram | Twitter | LinkedInConnect with Sid:www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsThe Trend Report is proudly sponsored by the Insider, a weekly newsletter delivering a quick dose of insight to get your Monday off to a well-informed start. To learn more or to subscribe for free, please visit https://indeal.org/the-insider/The Trend Report introduction music is provided by Werq by Kevin MacLeod Link:https://incompetech.filmmusic.io/song/4616-werq License:http://creativecommons.org/licenses/by/4.0/ 

If you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the:Founder of Content Marketing InstituteFounder of Content Marketing WorldAuthor of several content marketing books, including the recently revised Epic Content MarketingHe also recently founded the Creator Economy ExpoBut Joe is not going to give you the content marketing advice that you already know. On the contrary, Joe is going to teach you some unconventional ways of thinking about content marketing.Intrigued?You should be!GUEST LINKSCreator Economy Expo: https://nealschaffer.com/cex [affiliate]Epic Content Marketing on Amazon: https://amzn.to/3JJ96NE [affiliate]The Tilt: https://thetilt.comLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Joe Pulizzi is a content marketing legend and founder of multiple startups. He's the bestselling author of seven books, including Content Inc. and Epic Content Marketing, and is best known for launching the Content Marketing Institute and Content Marketing World event. In addition to his work in content marketing, Joe also runs The Tilt, a newsletter and training program to help content creators become content entrepreneurs. The Tilt offers practical advice, the latest news, and inspiring creator spotlights to help you create, grow, and monetize your content business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is Brian W. Piper. He has been optimizing digital content since 1996. Brian can help you discover the data-inspired insights to make your business succeed. He's an author, speaker, Web3 enthusiast and educator. He understands the complexities of digital content, data, and communication.Brian talks about his brand new book Epic Content Marketing, second edition that he wrote together with Joe Pulizzi. The book has just been released.This episode was recorded through a StreamYard call on February 14, 2023.You find the show notes here: https://webdrie.net/how-to-get-the-most-out-of-your-content-and-build-a-community-with-web3-with-brian-piperPS: Did you already hear about our my new W3X Mastermind? 

#70 Hey marketers no matter what space you are in, content is going to be a big part of your overall strategy. Additionally, as traditional channels become less and less effective you need ways to connect and engage with your audience. That's content marketing.    And in this episode of OAP, the boys take a sit down with the guy that co-wrote the book on the topic, Mr. Brian Piper. Here's what we cover:   

On today's episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more.Joe is one of the world's top content marketing authorities. He's founded three companies, including the Content Marketing Institute, launched dozens of events, and is the recipient of the 2014 John Caldwell lifetime achievement award for content marketing from the content counsel. Hard to be more distinguished than that in this space. Listen now as Joe walks us through his content marketing journey, what trends he is seeing today, and the importance of building your email list. Onto the interview. ● (0:01) Episode introduction with Kyle and Jason.● (1:07) Kyle tells a story to Joe regarding his self-narrated audio book, “Content Inc.”● (2:03) Joe discusses the process of creating his first audio book “Epic Content Marketing”, the challenges he faced with recording it, and the other books he authored that followed. ● (6:59) How Joe monetizes his events, the benefits of launching projects after building an audience first, and streams of revenue.● (13:40) What makes Joe's podcast successful and the importance of having a set format.● (18:23) Joe expands on the benefits of having a dedicated audience in order to achieve success with a book or content media platform.● (19:08) Joe introduces his strategic model for creating value on a platform.● (22:39) Making time for your business, utilizing your time efficiently in order to build your assets for financial freedom, and setting goals.● (27:24) Joe talks about finding your content tilt and the reasons content marketing fails for some people.● (28:58) A discussion about Compound Growth.● (30:42) The current state of Content Marketing in 2023● (33:10) Focusing on one or two platforms to diversify your media company and bring value to your audience.● (37:19) Why do most start ups not make it? The downside of starting with your product first instead of building the audience first.● (40:25) Getting feedback on your product from your audience.● (42:28) Do you need to go to college to build a business?● (44:49) Joe reviews useful tools for content creators.● (47:09) Kyle and Jason elaborate on various topics brought up during their interview with Joe.Anything mentioned in episode : Creator Economy Expo: (https://cex.events/)The Tilt: (https://www.thetilt.com/)The Orange Effect Foundation: (https://theorangeeffect.org/)Justin Welsh: (https://www.justinwelsh.me/)Red Bull Media House: (https://www.redbullmediahouse.com/en/about-us)Morning Brew: (https://www.morningbrew.com/daily)Milk Road: (https://milkroad.com/)MrBeast: (https://www.youtube.com/user/mrbeast6000)Apple Car: (https://appleinsider.com/inside/apple-car)Software and tools mentioned: HabitBull (

Special guest Joe Pulizzi (https://www.joepulizzi.com) is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX). He is the bestselling author of seven books including Content Inc. and Epic Content Marketing. Joe has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.Hear about the audience first business approach to creating a product your true fans are already interested in (plus what to do if you have a product but no audience). Discover perspective on creating valuable, focused, ad niche content. Get tips on building a solid plan to turn your platform into a business and diversifying revenue in order to succeed. Gain an understanding of why it's risky to build on rented land and encouragement to develop assets off the popular platforms (like TikTok). Find out what Joe has learned from web3 experiments, including loyalty programs, NFTs, and social tokens; and uncover his top lessons from the 2008 recession. Join the Live eCommerce private community: https://community.estreamly.com/home.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary content type • The structure • The tone • Channel integration • The desired action • The editorial plan This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It's never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP, and Dell. You can find Joe on Twitter @JoePulizzi. CHAPTERS: 00:00 Intro 00:40 Meet Joe Pulizzi 02:30 Joe's Best-Selling Books 03:40 The Importance Of Emails 06:40 Email Marketing Strategy 08:40 Minimum Viable Audience 09:10 Finding Your Content Tilt 11:40 Email Newsletters 14:50 Sponsorships Strategy 17:00 The Power Of Physical Events 19:50 Subscription Sites & Events 21:20 Creating Better Customers 23:35 Event Partnerships 25:10 Balancing Contents & Sales 26:50 Building Profitable Assets 30:30 A Win-Win Situation 33:20 Audience Buying Power 36:50 Creating A Media Kit 39:00 Creator Monetization 41:20 Content Consumption 43:30 Frequency & Consistency 44:10 The Value Per Email 46:10 Increasing The Value Per Email 50:00 Optimizing Email Lists 52:50 Email Deliverability Rates 54:25 Best Email Software 55:40 Outro

In this episode, Dan connects with seasoned content marketer, communicator, search engine optimization (SEO) expert, author, strategist, and Web3 speaker Brian Piper. Dan and Brian sit down to chat about the basics of Web3 and why it's the next step in the evolution of communication, expression, and innovative ownership. In the process they dig into the idea of community (they're both members of Mark Schaefer's RISE community) and how it has turbocharged their learning.  We learn that Brian is a serial learner. Almost thirty years ago, he jumped into content marketing and SEO and began paving his career path simply because he had a burning interest in the field. As a well-known speaker and Web3 educator, those dedicated beginnings are still with him today, and he remains eager to continue learning and share his findings with others. With his upcoming book (available for preorder), Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, he breaks down storytelling, creation, and connection in this ever-evolving digital world. Tune in to learn more about how Web3 is ushering in a new age of marketing and creativity and helping to develop communities all across the globe.  In This Episode (5:03) Brian's introduction to Web3, Search Engine Optimization (SEO), and content strategy (14:36) The importance of trusting your instincts and skills (17:00) The evolution of connecting and networking in the professional world (22:13) How Web3, blockchain, and NFTs are revolutionizing efficiency, transparency, community, and ownership (30:51) The core elements of Web3 and how the transactions work (42:04) How to visualize and understand the contractual qualities of an NFT (50:10) How to control and protect your digital assets and why education on this topic is so important (58:57) Exploring the metaverse and understanding its impact and potential (1:10:37) The upcoming co-created book, Brian's exciting new business ventures, and where to connect with him Notable Quotes “You have a unique way because of your life experiences of communicating information that's completely different than anybody else. And some people are just going to connect with you on that. And I think that's really the fundamental, beginning point of community.” – Brian (16:28)  “(On NFTs) You can put whatever assets you want, whatever digital property you want to represent yourself in a wallet, and you can share that.” – Brian (26:28) “But really the coins (tokens) are serving as a kind of, almost as a social lubricant. Somebody does something nice in the community; they get rewarded with some coins (tokens). You want to have somebody help you promote your podcast; ‘I'll give ya 50 coins (tokens).' It's a grand experiment, but that's the way that brands could also think about using their coins (tokens).” – Dan (35:14)  “Typically the way that most experts define the metaverse – it's a virtual, 3D, immersive environment that's persistent, that stays there even if there's no people in there, where you can have large groups of people come in and interact.” – Brian (1:01:16) “I really think the future of marketing is community. I see everything moving back from, ‘How big an audience do you have? How many people do you have following you?' to ‘How connected is your community? How engaged is your community? How loyal and active and incentivized are your people?'” – Brian (1:15:21) About Brian Brian Piper is a seasoned marketer, search engine optimization (SEO) expert, author, speaker, strategist, and Web3 educator specializing in helping individuals and their businesses understand blockchain and digital exchange. He also knows digital content, data, and communication well after entering the industry almost thirty years ago. With his upcoming book, Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, he's sharing the steps to begin optimizing your content to reach a greater audience and level of success.  Resources & Links Dan Nestle The Dan Nestle Show: https://nestle.libsyn.com/ Dan Nestle on Twitter: http://twitter.com/dsnestle Dan Nestle on LinkedIn: https://www.linkedin.com/in/nestle The Dan Nestle Show on Facebook: https://www.facebook.com/TheDanNestleShow/  Brian Piper  Website: https://www.brianwpiper.com/  LinkedIn: https://www.linkedin.com/in/brianwpiper/  Instagram: https://www.instagram.com/flashpipe/  Twitter: https://twitter.com/brianwpiper/  Facebook: https://www.facebook.com/brianwpiperllc/  Discord: https://discord.com/invite/9evgkWx2Dw  YouTube: https://www.youtube.com/channel/UCVjjnshrgifgPhkiHXegVXQ  Pre-Order Epic Content Marketing: https://www.amazon.com/Epic-Content-Marketing-Second-Different/dp/1264774451/ 

לדף הפודקאסט בבלוג  Joe Pulizzi הוא "הכוהן הגדול" של שיווק מבוסס תוכן. בזכותו המונח Content Marketing הפך למטבע לשון. הוא מהמומחים המובילים בעולם לשיווק מבוסס תוכן ומייסדם של מספר סטארט-אפים ויזמויות בתחום התוכן, כולל אתר ליוצרי תוכן, The Tilt, אירוע ליזמים בתחום התוכן Creator Economy Expo (CEX). הוא מחברם של שבעה רבי מכר כולל Content Inc. ו-Epic Content Marketing (שעומד לצאת ב-2023 בהוצאה מחודשת) וספרים נוספים. הוא מגיש יחד עם Robert Rose את הפודקאסט This Old Marketing בכל יום שישי, ואת הפודקאסט Content Inc בכל יום שני ורביעי. שוחחנו בין השאר, על השימוש המוצלח שעושים יוצרי תוכן באימייל לבניית קהילות, תוכניות נאמנות, שימוש במטבעות נאמנות (social tokens), הפצה ויראלית של תוכן באמצעות ניוזלטרים, החשיבות של minimum viable audience ועוד.See omnystudio.com/listener for privacy information.

Joe Pulizzi is the Founder of multiple startups, including content creator education site The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001. He later launched the Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. Joe successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   Joe hosts two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with his cohost Robert Rose.   Outside of content marketing, Joe also gives back as a philanthropist. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.   Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/    Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. This week, episode 158 of The Digital Agency Growth Podcast is about diversified content marketing! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Joe Pulizzi shares the importance of diversifying your product portfolio and actionable steps you can take right now to build a roadmap towards these launches that are in alignment with where your business is. Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt, and is the best-selling author of seven books, including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.In this episode, Joe and Dan discuss the following:Deconstructing what it takes to run an agency and exploring more diversified ways to solve problems with the new technology at hand. Goal setting and getting into the routine of reviewing them on a daily basis to keep them in alignment. Becoming the best at one thing vs. diversifying your offering. How you can still have a diverse offering while also being the leading expert in a specific niche.Starting with one thing and building upon it as you learn, launching as you go. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOE PULIZZI:Thetilt.comJoePulizzi.comContent Inc. BookThe Will to Die BookTwitterLinkedinFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:rally.io

Marketing is a continually evolving practice, and content marketing is a major element of that practice. Brian Piper, a marketing consultant and the co-author of the upcoming second edition of EPIC Content Marketing, joins us on the Content Matters podcast to talk about content marketing, the upcoming Google Analytics 4, getting better at SEO, and the impact of Web3 on brand marketing. If you want to understand how to evolve your markeing training or where to focus your marketing efforts, this episode is a must-listen. A few highlights: How Brian got started in content marketing thanks to a book called EPIC Content Marketing. How to prepare yourself for GA4 Why brands are getting involved in the creator economy. Why brands should be thinking about Web3 Content marketing in higher education. Where You Can Find Brian: LinkedIn: https://www.linkedin.com/in/brianwpiper/ Website: https://www.brianwpiper.com/ Twitter: https://twitter.com/brianwpiper The book: Pre-Order Epic Content Marketing, 2nd Edition Purchase $PIPER coin

SEO expert and Web3 thought leader Brian Piper talks with Host Jason Shupp about his pursuit of constant learning, teaching under pressure, and creating opportunities. He walks us through the journey that put him at the forefront of content optimization and now at the forefront of Web 3.0.Brian Piper is an author, speaker, and consultant. Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies, including Xerox, L3Harris, IBM, and Volvo. He has spent the last 7 years focusing on data analytics, digital marketing, and content strategy. In the last year, he has been diving into Web3, community building, NFTs, and social tokens and is the founder of the $PIPER coin. He recently co-authored the second edition of Epic Content Marketing which comes out in February 2023.When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.Brian has presented at NFTNYC, Content Marketing World, ContentTECH, PRSA Icon, HighEdWeb, eduWeb, MeasureSummit, and Collaborate Summit, is a volunteer and Board member for HighEdWeb and a mentor for the Content Marketing Institute.As noted in the show, here are links to Brian doing a deep dive into Web 3.0, crypto, NFT's and Blockchain :A beginners' guide to Web 3 marketing, NFT's and blockchain (in 11 Q&A):https://youtu.be/CQygeDOR6SQWhat creators need to know about Web3, NFTs, and the Metaverse:https://youtu.be/WYFvHi7T654To learn more, visit:linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. In this episode, we discuss what the term "Content Marketing" truly means and the growth opportunities of utilizing content marketing strategies. Joe also shares his thoughts on trends in marketing, NFTs, choosing content distribution channels, and career advice from 20+ years as a leader in marketing.

It's time to pay the piper with none other than Brian Piper, co-author of the second edition of Epic Content Marketing with Joe Pulizzi. Now with minty fresh breath, “building a community in Web3.” I think I might be in the book, but not sure I ended up on the cutting room floor! Join us at 1pm EST when we discuss the future of Web3, Metaverse and Content Marketing, but not necessarily in that order. We'll also discuss the value of time and how to fix education! We might need more time on that last topic… Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow -------------------------------------------------------------------------------------------- Today's show is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- Get your coin at rally.io/creator/JAFFE and verify by typing /join in botcommands channel to get your role(s) Hold 1 $JAFFE to become a “regular.” You'll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You'll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You'll also have opportunities to recommend guests and come on the show to ask them a question LIVE. NEW: Hold 1000 $JAFFE and you'll immediately receive a virtual keynote speaker NFT (valued at $15,000) for free. Hold both coin and NFT for 6 months and upgrade it to a North America in-person keynote. Hold both for 12 months and swap it out for a Global in-person Keynote. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 123: What are the Main Industry Trends with Will Curran Today we are happy to speak with Will Curran, the Chief Event Einstein of Endless Events! Will has been in our industry for many years and has an interesting perspective to share! In this episode, he talks about his journey, shares his insights, and discusses the trends we need to concentrate on.   We hope you enjoy listening to our fascinating conversation with Will Curran today!  Bio: As the founder of Endless Events, Will Curran has been named one of the most influential people in the meeting & events industry, one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35, and the highest customer satisfaction of any event company in the industry. Will has been producing in-person, virtual, and hybrid events since high school when he started his first company, and he has now worked in the management of large event clients such as Emerald City Comicon, Anheuser-Busch, Warner Brothers, Morton Salt & Uber. His team's mission is to simplify the event planning process by creating the equation for an event's perfect solution. From event management to business development to the latest technologies, Will Curran has a diverse background in growing events and companies to the next level. Will's backstory Will loved electronic music in high school, so he started a radio station and a DJ company. The DJ company exploded when he went to college. Will wanted to do larger-scale productions like high school dances and college events, so he learned about production and started hiring production companies. He transformed his DJ company into a production company and began to do big corporate events and productions. He also started using event technology, publishing tons of content about events and event technology and did a few podcasts along the way. The pandemic pushed them to help with all the aspects of events because technology became central to everything, so they transitioned and became a full-scale event management company. Learning from people's business stories Will loves hearing about how business owners came up with innovative ideas for their businesses, and he is constantly getting new ideas from different places. Innovation Will thinks he may be more conservative than some other innovative individuals, but he believes that he is more innovative than most people in many ways.  The pandemic Will was having his busiest year ever in March of 2020. Fortunately, his company had begun working remotely seven years before that, so none of his clients canceled when the pandemic hit. Some of them were even looking at adding more services, so Will felt that the pandemic was good for him. Music festival  Will had plans to go to a music festival in Belgium in Mid-March, but it got canceled a day before it was due to take place, even though millions of dollars had been spent on producing it.  An opportunity Will realized that the pandemic was going to devastate the United States. Everyone was looking for event tech, so he decided to use the situation as an opportunity and started contacting people to assist him with helping people produce their events virtually. As a result, his business blew up so fast in 2020 that it was almost uncontrolled in some ways! Although Will found it somewhat overwhelming, the entrepreneur in him resolved to go with it and help as many people as possible.  Thought leadership and flexibility Fortunately, their willingness to be flexible, and the thought leadership they gained from the content marketing they had been doing, really paid off in 2020!   Things to consider With the recession, economic downturn, and all the changes we are facing right now, Will is thinking of ways to do things differently from other businesses, reduce the fixed costs of his business, and become more variable. He is also considering the conversations he will need to have with his clients in the future, rising costs, and how to get his business to move faster.  Equipment Will did not like maintaining equipment, so he sold all his equipment and started renting whatever he needs. A unique business model Renting the equipment made Will feel liberated, and he learned that you can have a different model and still work very well! Even though there are still some challenges, he has managed to create a unique business model. Now they focus more on the people, the experience, and the design of events. The future   Will was excited when the pandemic started because people were going to work remotely. He knew his business would excel because they had been doing things remotely for years, so they had an advantage. They used to be one of the larger remote companies in the events industry, so many people wanted to work for them. Now it has become much harder to find the right people. Over the next two years, Will hopes that most people will revert to working in offices, and then he will employ those who prefer working remotely.   The next cultural trends People are moving toward feeling more natural with international hires and having their businesses become more global than before. We will see more people moving from places like San Francisco to bigger and cheaper metropolitan areas- even rural areas like Kansas and Montana. Will believes America needs more infrastructure, like faster and better internet, and we are moving towards having more digital nomads when flights become more affordable. Another trend he foresees is people demanding better workspaces and refusing to work for toxic bosses. It is also likely that by 2027, most people working in America will be freelancers, and new laws may come out to protect freelancers and contractors.  How the culture of our industry has changed The meetings and events industry used to be run by older people. When the pandemic broke out, many of those people were averse to the idea of virtual events. So they left the industry and were replaced by a generation of people who feel comfortable with technology and appreciate its value. Many of those people have subsequently risen within the ranks of their organizations.  Understanding company culture It is vital for people working for Endless Events to feel comfortable with technology and using different software. They also need to understand the company culture and try to stand out within it.    Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Will Curran Endless Events Event Profs Community Reddit Books mentioned: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi  

In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something In the book, Epic Content Marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi states, “Your customers don't care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.” It's harsh. It's also (I feel) true. This is why you don't open an interview with “Tell me a little bit about yourself…” You are opening the door to boring. I don't care where you went to school, where you live, what you drive, or who your favorite band is. I want you to help me solve my problem, and if your story will do that, then, by all means, ready the book Storyworthy, and tell me your story in a way that doesn't put me to sleep and moves me forward. Check Out My Free Resources Free courses, checklists, and more www.podcastconsulant.com/free

True entrepreneurs always have this itch to create. They just can't stop. Today's guest for Coffee with Closers took a long time off and even wrote a fiction book, but he eventually got back in the game because the market clearly needed his expertise. Meet Joe Pulizzi, founder of The Tilt. He's the best-selling author of 7 books including Content Inc. and Epic Content Marketing, which was named a must-read business book by Fortune Magazine. Joe is best-known for his work in content marketing, first using the term in 2001, and then launching Content Marketing Institute, which he successfully exited in 2016. He also received the Lifetime Achievement Award” from the Content Council in 2014. Stay tuned for our conversation where Joe shares practical advice for entrepreneurs and business leaders on how to run a content-driven marketing machine that acquires customers at scale. Coming up: ►Why it might be a good idea to start a business in difficult times? ►How to build a content mission in an organization? ►What's the content tilt and how to differentiate yourself as an organization? ►What are some common mistakes entrepreneurs make when it comes to developing content strategy? Enjoy the episode! ------------------------------------------------------------------------------------------------------------------------------- ►Find Joe Pulizzi on LinkedIn https://www.linkedin.com/in/joepulizzi/ ►Visit The Tilt at https://www.thetilt.com/ ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Follow OneIMS online! ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5hIdnMlsY3M7jqYf?si=fLmIEu88QMi6QFU8p6h_Gw ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

Please welcome Brian Piper to the show! He is the director of content strategy and assessment at the University of Rochester. He also books a lot of speaking engagements as well as consulting around data analytics, content strategy, SEO, Web3 and NFTs. Additionally, he's in the process of writing a book, taking the lead on the second edition of Epic Content Marketing by Joe Pulizzi. I wanted to have Brian on to talk about how Web3 will affect video content. And not just the content, but the creators behind that content. How will Web3 affect how we promote ourselves, how we distribute our content, how we build community? Brian has been doing a lot of his own research in the Web3, NFT, crypto, blockchain world and has a lot to say on the matter. Brian's website: https://www.brianwpiper.com/ Follow Brian on Twitter: https://twitter.com/brianwpiper

Welcome to episode #825 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #825 - Host: Mitch Joel. Web3, the creator economy, Discord servers, social tokenization, decentralized technology, Twitch streams… and so much more. When it comes to this new world of content marketing, social media and personal brands slamming into newer platforms and creators, you will meet some of the sketchiest people. Lots of talk with little protein. Joe Pulizzi is the real deal, and since his first Content Marketing World back in 2010, I count him as both a good friend and one of the kindest, smartest minds in the business. Joe has founded five companies including his latest, Creator Economy Expo (the inaugural event takes places next week in Phoenix from May 2nd - 4th, 2022). Joe also recently launched, the content entrepreneurship news site, The Tilt, and the Content Marketing Institute. In 2014, he received the Lifetime Achievement Award by The Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads. His charitable foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Joe is also a bestselling writer. He is the author of Content Inc. (which was recently completely updated and expanded into a second edition), Killing Marketing, Epic Content Marketing and more. His novel, The Will To Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. What does the creator economy and content entrepreneurship mean for you as the world of Web3 grows? Let's break down this new world of influencers, content marketing and more. Enjoy the conversation... Running time: 59:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Joe Pulizzi. Creator Economy Expo. The Tilt. The Will To Die. This Old Marketing. Content Inc.. Killing Marketing. Epic Content Marketing. Content Marketing Institute. The Orange Effect. Follow Joe on LinkedIn. Follow Joe on Facebook. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'.

 Find out how to build an audience while creating the content that you want on your online platform Learn more about the “content tilt” and how it can help you become a content creator to a content entrepreneur Understand what is a content mission statement and why is it important when creating online content Resources/Links: Wanting to Find Out How to Create the Content that You Want While Building Businesses? Learn more on how you build an audience and a platform while gaining financial freedom online through media: Thetilt.com/research Summary Have you been struggling to build a loyal audience online that you can monetize quickly? Do you want to know how you can use and maximize media as a marketing tool? Are you ready to learn how to create content that will build your business and turn viewers into loyal high-paying clients? Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states. In this episode, Joe talks about how you can turn to creating content online as an opportunity to build and grow your business. He also shares what you should be doing when wanting to become a successful content entrepreneur. Check out these episode highlights: 01:33 – Joe's ideal client: “An ideal client is content creators who actually want to be content entrepreneurs that actually want to build a business model from all the content they're creating on whatever platforms they're doing it on.” 01:54 – Problem Joe helps solve: “Well if you're looking at just a content creation standpoint, they're trying to build a business. They might be creating a lot of content, not building an audience. And it's a problem, especially if you got to put food on the table.” 02:26 – Typical symptoms that clients do before reaching out to Joe: “I mean, you hit the nail on the head. They're not getting usually- it takes a long time to build a loyal audience that you can monetize.” 03:27 – Common mistakes that people make before they find Joe's solution: “Yeah, so there are a couple of things. One is they don't have what we call a “content tilt”. They don't have an area of differentiation that can break through all the clutter and differentiate themselves and actually stand apart from the competition.” 05:07 – Joe's Valuable Free Action (VFA): “I would recommend is if you're a content creator or marketer, what we call a “content mission statement”. If you're a media company, we call it the “editorial mission statement”. So, what we want to do is we want to list out on paper if you can, who is your target audience and make it as niche as possible?” 06:39 – Joe's Valuable Free Resource (VFR): Check out Joe's Website: Thetilt.com/research 07:15 – Q: Why am I doing this? A: This is my business. I sold Content Marketing Institute. Now I'm starting The Tilt and basically 2019, I became a novelist. I was going to write mystery and thriller novels and decided to get back into this business because I love the idea of being an entrepreneur, being a content creator. Tweetable Takeaways from this Episode: “Focus on building a base on one or two places where you can be remarkable.” -Joe PulizziClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you, as always, from little Castaways Beach in Queensland, Australia, joined today by Joe Pulizzi. Joe, good day. Sir, a very warm welcome. Where are you hanging out? Joe Pulizzi 00:23 Thanks for having me, Tom. I'm in the lovely city of Cleveland, Ohio, right on Lake Erie. Tom Poland 00:27 And Joe and I were discussing before the national treasure, such as the Sydney Opera House, where he's been to Sydney a few times. And I was saying, “Yes, but you've got Drew Carey, so-” Joe Pulizzi 00:35 Drew Carey, yeah, I know. That's a tough one! Opera house to Drew Carey. Tom Poland 00:38 Yeah. How do you beat Drew Carey, right? Alright, for those who don't know Joe, he's quite extraordinary, not just because of his business achievements, but because of all the work, he's done with helping folks out, not for profit. He's the founder of multiple startups, including the content creator education site, The Tilt, which is definitely worth a visit, folks! He's the best-selling author of seven books, including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His foundation, The Orange Effect, delivered speech therapy and technology services to over 200 Children in 34. States. Kudos to you, Joe! Making the world a better place both in business and outside. Joe Pulizzi 01:20 Great team! You got it. A lot of people helping out with that one. Tom Poland 01:23 Our title today is, “Media is the New Marketing”. Joe's going to share that over the next seven minutes. Joe, our seven minutes starts now. Question number one is who is your ideal client? Joe Pulizzi 01:33 An ideal client is content creators who actually want to be content entrepreneurs that actually want to build a business model from all the content they're creating on whatever platforms they're doing it on. Tom Poland 01:45 Yeah, people like you and me just can't help but create more content. It's kind of what we do, right? Joe Pulizzi 01:49 Exactly! Tom Poland 01:50 It just comes out, somehow. A lot of folks like that. So, tell us about the problem you solve? Joe Pulizzi 01:54 Well, if you're looking at just a content creation standpoint, they're trying to build a business. They might be creating a lot of content, not building an audience. And it's a problem, especially, if you got to put food on the table. So, there is a formula that we try to teach them. Tom Poland 02:08 So, we've got these people when they got to go to work, they enjoy creating content. They have their “ideas machines”, and probably hear crickets when they publish it at the moment. So, let's go to question three, we have six minutes left, what would you say are some of the typical symptoms of these folks that are putting content out there, apart from not getting any traction? Joe Pulizzi 02:26 Sure thing. Yeah, Tom, I mean, you hit the nail on the head. They're not getting usually- it takes a long time to build a loyal audience that you can monetize. And what we found is generally it takes between 15 and 18 months until you get to a minimum viable audience that you can actually create a sustainable living off of. So, they basically give up. You don't have to go the distance. So, they're not building that audience quickly enough to monetize. Or when they do build an audience, then they don't know all the revenue levers that they need to pull in order to create a business that will succeed in one to five years. Tom Poland 03:00 Right. But I mean, I love the concept of content creation and marketing, because to me, it's what I call “karma marketing”. You're giving stuff. You know, it's good karma. So, let's talk about, question four which is common mistakes. So, what I'm after here, five minutes left, we've got these people who are probably solopreneurs, or entrepreneurs, they're creating content. They're aware that it's not getting traction right now. Apart from giving up too soon, what are some of the other common mistakes that you see people make in this area? Joe Pulizzi 03:27 Yeah, so there are a couple of things. One is they don't have what we call a “content tilt”. They don't have an area of differentiation that can break through all the clutter and differentiate themselves and actually stand apart from the competition. Basically, a lot of content creators create content like a lot of other creators, so they're not building an audience. So that's probably the number one way. The second way is, most content creators, whether they're marketers or content entrepreneurs, diversify too quickly. They say, “Oh, okay, we need to do all the things. We need to be everywhere where our audiences are online. We need to be on Twitter, and LinkedIn, and Facebook, and on blogs and podcasts, and webinars and events and everything else.” And that's actually wrong. It rarely works that way! What you want to do is focus on building a base on one place, one or two places, where you can be remarkable. So that lack of differentiation, and then that diversification and, basically, being all over the place and not being great at one or two things really inhibits them from building a business. Tom Poland 04:22 Very interesting! So instead of kind of sticking to their core focus and delivering something as unique on a consistent basis, they think, “Well, let's get it on whole different platforms.” Joe Pulizzi 04:32 And look at it- and you know, Tom! Look at the average creator. They're just always got to be on 14, 16 different places. That strategy is about saying no! So, let's say no to some things and say yes to a couple of things and be amazing. Tom Poland 04:44 I have to tell you, that would be a mistake. I definitely fall into that trap because it's so easy now with all these platforms. You can click LinkedIn, click Twitter, click Facebook, click this, “Well, oh, cool!” We got to sprinkle around the internet like confetti when winning. Let's move on then to something else that's going to help folks. Question five is one valuable free action that someone listening to this could- it's like a step in the right direction. It's not going to solve the whole thing, but it might help them start in the right area. Joe Pulizzi 05:07 Yeah, guess what I would recommend is if you're a content creator or marketer, what we call a “content mission statement”. If you're a media company, we call it the “editorial mission statement”. So, what we want to do is we want to list out on paper, if you can, who is your target audience and make it as niche as possible? What are you going to deliver for that audience? What? Are you going to deliver podcasts? Are you going to deliver videos on YouTube? What are you going to do? And then number three, most important, what is the outcome for the audience? This is where everybody makes a mistake. Because we say, “Oh, we want to create content because we want to sell more widgets.” No, this is all about the audience. What are we going to deliver to that audience? And how are we going to help them live a better life or get a better job? And you put that into a document called your “content mission statement”. And every time you create a piece of content, you review that. You say, “Am I on target? Am I delivering to those pain points? Am I differentiating? Can I be the leading informational expert in that niche.” And it's our guiding light, it's our North Star. And if you do that, and then you carry that along with you, you'll be very, very successful. Tom Poland 06:06 This is in stark contrast to what I've done and many others, as I'm sure, which is, what you're talking about staying focused on. Stay true to your mission. Stay true to your differentiation. Stay true to your market, etc. Love that idea! Except for the thing you've talked about putting it on paper. What is this paper you speak of? Joe Pulizzi 06:22 What is the paper? Yeah, when I set goals, I write them down. I think it's more- I don't like to put it on the phone. Tom Poland 60:29 It's more physical, isn't it? Yeah. Joe Pulizzi 06:30 Exactly. Tom Poland 06:30 There's probably something more visceral about it. Thank you for that. Question six, one minute, 40 left, is a valuable free resource. Where can we direct people to that's going to find out more, that's going to help them even more? Joe Pulizzi 06:39 Great. So, here's a free ungated resource, you can go to thetilt.com/research. We researched 1400 content creators and what makes them successful, what they did, how they built their business. We put it into a 20-page, 25-page free report. Basically, if you want to be a successful content creator, we tell you exactly what the best content entrepreneurs are doing. Tom Poland 07:00 Fantastic! So that's Thetilt, T-I-L-T, .com/research. Go get it! Thetilt.com/research. Joe Pulizzi 07:07 Ungated! Share it around. Tom Poland 07:09 Thanks for that! Fantastic. A minute left. Last question, what's the one question I should have asked you, but didn't? Joe Pulizzi 07:15 Probably, why am I doing this? This is my business. I sold Content Marketing Institute. Now I'm starting The Tilt and basically 2019, I became a novelist. I was going to write mystery and thriller novels and decided to get back into this business because I love the idea of being an entrepreneur, being a content creator. And there's nothing out there telling them, “Here's a business model.” I've been through it. I have friends that do it. So, here's the answer I'm trying to teach! I'm a teacher now. What I'm trying to teach them is the business model, and there's a way that you be successful and live the life you've always wanted to live. Tom Poland 07:47 Yeah, and do the stuff you love to do. Joe, thank you so much for sharing your insights and your experience, and what's clearly a bucketload of wisdom! Cheers. Joe Pulizzi 07:56 Thank you, Tom. I appreciate it! Tom Poland 07:58 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

Every start-up and entrepreneur faces the challenge of reaching and attracting clients. However, content marketing comes in handy when surviving and thriving in the industry without pitching the goods. Hence, developing an online content platform that draws new clients is critical to business success. First, however, it is vital to understand how to position yourself as an informational leader in your niche and create well-liked content produced by traditional media companies. Today, our guest is someone who coined the term "content marketing" way back in 2001. It has since grown to become the fastest growing industry in the internet marketing industry. Joe Pulizzi, the author of 'Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,' joins us today to share his wisdom on content creation and content marketing.Content Inc. has been a top direct marketing bestseller since September 2015. Through this book, Joe introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. In addition, this book suggests a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything.Other than being an author, Joe is a successful entrepreneur, speaker, and podcast host. Over his career, Joe has spoken at over 400 sites in 16 countries to promote content marketing. From Fortune Magazine's Leadership Summit to SXSW to NAMM to Nestle to DuPont to SAP to HP and Dell, he has given keynote talks at various high-profile events and organizations.Starting the conversation, Joe states how his two children and his desire to help people motivate him right now in his life. Joe started his career in publishing, and then he found out something called content marketing. Although Joe shifted his writings to mysteries and thrillers later, he is back as a content creator, focusing on a whole new business. In his words, these days, he is going down the rabbit hole. In 2007, Joe left a six-figure job as an executive to start his own business. He has founded several companies, including the Content Marketing Institute (CMI). It is the top content marketing educational resource for enterprise brands, which Inc. magazine named the fastest growing business media company in 2014 and 2015. Moreover, Joe is the founder of The Tilt, an email newsletter. Through this, he aims to assist lonely content creators in turning their business into a content empire. The Content Council named Joe as the winner of the 2014 John Caldwell Lifetime Achievement Award. In addition, fortune Magazine named Joe's third book, Epic Content Marketing, one of the "Five Must Read Business Books of the Year" in 2013. Killing Marketing, his most recent book, was released in September of this year. ResourcesConnect with JoeLinkedIn: linkedin.com/in/joepulizzi/Twitter: twitter.com/JoePulizziInstagram: instagram.com/joepulizzi/Mentioned in the podcastContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses: goodreads.com/book/show/26222932-content-inc?from_search=true&from_srp=true&qid=0nro1aQ24E&rank=1MrBeast YouTube Channel: youtube.com/c/MrBeast6000

Living in a world run by content marketing, it is time we start looking at more diversified, different, and arguably better ways to solve the problem at hand than just offering a service. That's why episode 110 of The Digital Agency Growth Podcast is about content marketing! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, my guest Joe Pulizzi shares the importance of diversifying your product portfolio and actionable steps you can take right now to build a roadmap towards these launches that are in alignment with where your business is. Joe Pulizzi is founder of multiple startups including content creator education site, The Tilt, and is the best selling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.In this episode, Joe and I discuss the following:Deconstructing what it takes to run an agency and exploring more diversified ways to solve problems with the new technology at hand. Goal setting and getting into the routine of reviewing them on a daily basis to keep them in alignment. Becoming the best at one thing vs. diversifying your offering. How you can still have a diverse offering while also being the leading expert in a specific niche.Starting with one thing and building upon it as you learn, launching as you go. Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH JOE PULIZZI:Thetilt.comJoePulizzi.comContent Inc. BookThe Will to Die BookTwitterLinkedinFacebookCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:rally.io

In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey.Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.It's safe to say Joe is not an expert when it comes to content marketing but a great human.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

 توی این اپیزود ما مجددا با خانم لنا وفایی صحبت کردیم و این بار ایشون سوالاتی که برای مخاطب کارکسب، روی موضوع تولید محتوا پیش اومده بود رو جواب دادن! کتاب های معرفی شده: 1. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less 2. Content Inc.: How Entrepreneurs Use Content to Build وبسایت معرفی شده برای یادگیری تولید محتوا: https://www.hubspot.com  اپلیکیشن معرفی شده جهت تحلیل رفتار مخاطب در شبکه های اجتماعی (نیاز به فیلترشکن دارد): iconosquare   اگر تمایل دارین از کارکسب حمایت مالی کنین اینجا کلیک کنین! اسپانسر فصل این اپیزود: شرکت ویما اینستاگرام ویما   راههای دنبال کردن ما: وبسایت کارکسب اینستاگرام کارکسب توییتر کارکسب کانال یوتیوب کارکسب کانال تلگرام کارکسب لینکدین کارکسب  

This episode of The Thrifty Marketer Podcast is a Content Marketing Masterclass with Joe Pulizzi - Author, Speaker, Podcaster & Entrepreneur.Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released in May 2021.He has founded four companies including the digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.Discussion The Foundation of a Content Marketing Strategy How can SMBs leverage content to "stand out" Major shifts in Content Marketing and how can brand align themselves to the same Joe's top 3 advice to SMBs and Marketers starting their Content Marketing journey Top Content Marketing trends that SMBs can leverage Lessons for Joe's bestseller "Content Inc." The Tilt - Joe's new venture And more.For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB marketing tips, visit https://bit.ly/3hHaj8V Hosted on Acast. See acast.com/privacy for more information.

Content marketing: is there any other kind? If you're getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it's a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability […] The post MBA1233 Must Read: Epic Content Marketing by Joe Pulizzi appeared first on The $100 MBA.